DIAL CORP /NEW/
11-K, 1997-06-26
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                        SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549



                                   FORM 11-K



                     ANNUAL REPORT TO SECTION 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934



For  the  fiscal  year  ended  December  31,  1996

Commission  file  number:  1-11793

A.      Full title of the Plan and address of the Plan, if different from that
of  the  issuer  named  below:

               The  Dial  Corporation  401(k)  Plan  for  Hourly  Employees

B.      Name of issuer of the securities held pursuant to the Plan and the
address  of  its  principal  executive  office:

               THE  DIAL  CORPORATION
               1850  NORTH  CENTRAL  AVENUE
               PHOENIX,  ARIZONA  85004-4525


                    SIGNATURE

The Plan. Pursuant to the requirements of the Securities Exchange Act of 1934,
The  Dial  Corporation  401(k)  Plan for Hourly Employees has duly caused this
annual  report  to  be  signed on its behalf by the undersigned thereunto duly
authorized.

                              THE  DIAL  CORPORATION
                              401(k)  PLAN  FOR  HOURLY  EMPLOYEES

                                   By       \s\  Lowell L. Robertson
                                                 Lowell L. Robertson
                                                 Senior Vice President Finance


DATE:      June  24,  1997



















                       THE DIAL CORPORATION 401(k) PLAN
                             FOR HOURLY EMPLOYEES



          Financial Statements for the Years Ended December 31, 1996
              and 1995, Supplemental Schedules for the Year Ended
              December 31, 1996, and Independent Auditors' Report








<PAGE>
THE  DIAL  CORPORATION
401(K)  PLAN  FOR  HOURLY  EMPLOYEES

TABLE  OF  CONTENTS
- --------------------------------------------------------------------


                                                       Page

INDEPENDENT  AUDITORS'  REPORT                           1


FINANCIAL  STATEMENTS  AS  OF
  DECEMBER  31,  1996  AND  1995  AND  FOR  THE  YEARS  THEN  ENDED:

     Net  Assets  Available  for  Benefits               2

     Changes  in  Net  Assets  Available  for  Benefits  3

     Notes  to  Financial  Statements                    4-12


SUPPLEMENTAL  SCHEDULES  AS  OF
  DECEMBER  31,  1996  AND  FOR  THE  YEAR  THEN  ENDED:

     Assets  Held  for  Investment  Purposes             13

     Reportable  Transactions                            14

EXHIBIT  24  -  INDEPENDENT  AUDITORS'  CONSENT          15






<PAGE>

INDEPENDENT  AUDITORS'  REPORT


Plan  Administrator  and
Plan  Participants  of
The  Dial  Corporation  401(k)  Plan  for  Hourly  Employees
Phoenix,  Arizona

We  have  audited  the  accompanying  statements  of  net assets available for
benefits  of  The  Dial  Corporation  401(k)  Plan  for  Hourly Employees (the
"Plan"),  formerly  The  Dial  Consumer  Products Group 401(k) Plan for Hourly
Employees  of  Fort  Madison and Aurora, as of December 31, 1996 and 1995, and
the  related  statements  of  changes in net assets available for benefits for
each of the three years in the period ended December 31, 1996. These financial
statements are the responsibility of the Plan's management. Our responsibility
is  to  express  an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted auditing
standards.  Those  standards  require  that  we  plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material  misstatement. An audit includes examining, on a test basis, evidence
supporting  the  amounts and disclosures in the financial statements. An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management,  as  well as evaluating the overall financial
statement  presentation. We believe that our audits provide a reasonable basis
for  our  opinion.

In  our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for benefits of the Plan as of
December  31,  1996  and  1995,  and  the  changes in net assets available for
benefits  for each of the three years in the period ended December 31, 1996 in
conformity  with  generally  accepted  accounting  principles.

Our  audits  were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedules for the year
ended  December  31, 1996 on pages 13 through 14 are presented for the purpose
of  additional  analysis  and  are  not a required part of the basic financial
statements,  but  are  supplementary information required by the Department of
Labor's  Rules and Regulations for Reporting and Disclosure under the Employee
Retirement Income Security Act of 1974. These schedules are the responsibility
of  the  Plan's management. Such schedules have been subjected to the auditing
procedures applied in our audit of the basic 1996 financial statements and, in
our  opinion,  are  fairly stated, in all material respects when considered in
relation  to  the  basic  financial  statements  taken  as  a  whole.


\s\  Deloitte  &  Touche  LLP
     Deloitte  &  Touche  LLP

Phoenix,  Arizona
June  23,  1997
<TABLE>

<CAPTION>

THE  DIAL  CORPORATION
401(K)  PLAN  FOR  HOURLY  EMPLOYEES

STATEMENTS  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS
DECEMBER  31,  1996  AND  1995
- ----------------------------------------------------------------------


<S>                                           <C>          <C>

ASSETS                                               1996         1995

INVESTMENTS AT FAIR VALUE:
  Shares of registered investment companies:
    Vanguard Windsor II Fund                  $ 6,957,048  $ 5,023,430
    T. Rowe Price Stable Value Fund             3,312,154    3,013,117
    Vanguard Fixed Income Securities Fund       1,146,238    1,056,000
  Common stock:
    The Dial Corp Common Stock Fund                     -    1,467,184
    The Dial Corporation Common Stock Fund      1,088,706            -
    The FINOVA Group Inc. Common Stock Fund       107,308       87,393
    Viad Corp Common Stock Fund                 1,013,058            -
    Participant notes receivable                  354,374      190,794
                                              -----------  -----------

             Total investments at fair value   13,978,886   10,837,918

DIVIDENDS RECEIVABLE                               10,806            -
CONTRIBUTIONS RECEIVABLE                           27,108       54,777
                                              -----------  -----------

NET ASSETS AVAILABLE FOR BENEFITS             $14,016,800  $10,892,695
                                              ===========  ===========
</TABLE>


See  notes  to  financial  statements.
















<TABLE>

THE  DIAL  CORPORATION
401(K)  PLAN  FOR  HOURLY  EMPLOYEES

STATEMENTS  OF  CHANGES  IN  NET  ASSETS  AVAILABLE  FOR  BENEFITS
YEARS  ENDED  DECEMBER  31,  1996,  1995  AND  1994
- ---------------------------------------------------------------------------------------
<CAPTION>



<S>                                                <C>          <C>          <C>

                                                          1996         1995        1994 

ADDITIONS:
 Contributions:
    Employer                                       $   154,467  $   119,283  $   94,235 
    Employee pre-tax                                 1,661,313    1,296,899   1,046,785 
    Employee after-tax                                  85,118       59,932      44,560 
                                                   -----------  -----------  -----------

         Total contributions                         1,900,898    1,476,114   1,185,580 
                                                   -----------  -----------  -----------

  Investment income:
    Dividends                                          610,129      370,891     224,582 
    Interest                                           205,813      177,633     138,173 
    Net appreciation (depreciation) in fair value
       of investments                                  934,868    1,557,968    (227,582)
                                                   -----------  -----------  -----------

        Total investment income                      1,750,810    2,106,492     135,173 
                                                   -----------  -----------  -----------

  Transfer of assets                                     7,669    1,151,904           - 
                                                   -----------  -----------  -----------

        Total additions                              3,659,377    4,734,510   1,320,753 

DEDUCTIONS - Benefits paid to participants             535,272      666,518     181,976 
                                                   -----------  -----------  -----------

NET INCREASE                                         3,124,105    4,067,992   1,138,777 

NET ASSETS AVAILABLE FOR BENEFITS,
 BEGINNING OF YEAR                                  10,892,695    6,824,703   5,685,926 
                                                   -----------  -----------  -----------

NET ASSETS AVAILABLE FOR BENEFITS,
 END OF YEAR                                       $14,016,800  $10,892,695  $6,824,703 
                                                   ===========  ===========  ===========

See notes to financial statements.
</TABLE>






THE  DIAL  CORPORATION
401(K)  PLAN  FOR  HOURLY  EMPLOYEES

NOTES  TO  FINANCIAL  STATEMENTS
YEARS  ENDED  DECEMBER  31,  1996  AND  1995
- ------------------------------------------------------------------------------

1.          DESCRIPTION  OF  THE  PLAN

     The  following  brief description of the Dial Corporation 401(k) Plan for
Hourly  Employees  (the  "Plan"),  formerly  The  Dial Consumer Products Group
401(k)  Plan  for Hourly Employees at Fort Madison and Aurora, is provided for
general  information  purposes  only.  Participants  should  refer to the Plan
agreement  for  more  complete  information.

     The  Plan,  commonly  known  as the Planning Retirement Income Management
Earnings Plan ("PRIME"), was established October 1, 1991. Employees of certain
facilities  of  The  Dial  Corporation  (the  "Company")  who are covered by a
collective  bargaining agreement are eligible to participate in the Plan after
completing  at  least  1,000  hours  of  service in a twelve consecutive month
period.  Employees  are able to contribute to the Plan by reducing their wages
on  a  pre-tax  basis,  and  make  after-tax contributions, subject to certain
limitations.

     The  Plan  is  subject  to  various regulations, particularly those under
Internal  Revenue  Code  Section  401(k)  and  the  Employee Retirement Income
Security  Act  of  1974  ("ERISA").

     a.        Investment Programs - Contributions to the Plan are invested by
the Plan's trustee, T. Rowe Price, at the designation of the participants. The
Plan  has offered participants the following funds in which to invest pre-tax,
after-tax  and  rollover  deposits.

     1)       VANGUARD WINDSOR II FUND - This fund invests in the common stock
of selected companies. The fair value of the fund is dependent upon the market
value  of  the  stocks.  Any  dividends  received  are  reinvested.

     2)          T.  ROWE  PRICE  STABLE  VALUE  FUND - This fund invests in a
diversified  portfolio  of  Guaranteed  Investment Contracts ("GIC") issued by
insurance  companies,  bank  investment  contracts  issued  by  financial
institutions,  and  strategic  investment  contracts  issued  by  insurance
companies,  financial  institutions and other entities. Income is earned based
upon  a  blended  interest  rate  determined by the various investments and is
reinvested.  The  fair  value  of  the  fund approximates contract value which
includes  contributions made, plus interest at blended rates, less withdrawals
by  participants.  Crediting  interest  rates  for  the fund's underlying GICs
ranged from 4.75% to 8.41%, allowing for a blended rate of return for the fund
for  1996  of    6.55%.

<PAGE>
     3)          VANGUARD  FIXED  INCOME  SECURITIES  FUND - This fund invests
primarily  in  Government National Mortgage Association ("GNMA") certificates.
These securities represent ownership in pools of approved mortgage loans which
provide  a  yield  based  on  the  ratios  of return of the GNMA holdings that
comprise  the  portfolio.  The  fair  value  of  the  fund  is  dependent upon
fluctuations  in  market  conditions.

     4)     THE DIAL CORP COMMON STOCK FUND - This fund invested in the common
stock  of The Dial Corp and any dividends paid on the stock were reinvested in
the  fund. On August 15, 1996, The Dial Corporation ("Dial") was spun off from
Viad  Corp  ("Viad"),  formerly  The  Dial  Corp.  Effective  August 15, 1996,
participants in this fund received an equal number of shares or partial shares
of  Viad  Corp  Common  Stock  and The Dial Corporation Common Stock for every
share  or partial share of The Dial Corp stock they held in their accounts. As
of  August  15,  1996,  this  fund  has  been  closed and all assets have been
transferred  to  the  Viad  and  Dial  Common  Stock  Funds.

     5)      THE DIAL CORPORATION COMMON STOCK FUND - This fund invests in the
common stock of Dial and any dividends paid on the stock are reinvested in the
fund.  The  fair  value of this fund is dependent upon the fluctuations in the
market  value  of  Dial  stock.

     6)         THE FINOVA GROUP INC. ("FINOVA") COMMON STOCK FUND - This fund
invests  in  the  common  stock  of  FINOVA.  Due to this fund being closed to
additional  contributions,  any  dividends  paid  on  the stock are reinvested
according  to  the participant's contribution mix. The fair value of this fund
is  dependent  upon  the  fluctuation  in  the  market  value of FINOVA stock.

     7)          VIAD CORP COMMON STOCK FUND - This fund invests in the common
stock  of Viad. Due to this fund being closed to additional contributions, any
dividends  paid  on  the  stock  are reinvested according to the participant's
contribution  mix.  The  fair  value  of  this  fund  is  dependent  upon  the
fluctuation  in  the  market  value  of  Viad  stock.

b.   Contributions - Voluntary wage reductions may be elected by the employee.
These  pre-tax reductions are contributed to the Plan and may range from 1% to
12%  of  compensation.  Company  matching  contributions  will  be 25% of wage
reductions  up  to  a certain maximum contribution per week. Each employee may
elect  an  after-tax  contribution  of  between 1% and 10% of compensation. No
Company  matching contributions are made based on after-tax contributions. All
contributions  are  limited  to  the  applicable  amounts as prescribed by the
Internal  Revenue  Code.

c.    Transfer  of  Assets  - Effective June 30, 1995, assets representing the
account balances of certain of the participants in The Dial Corporation 401(k)
Plan, commonly known as the Taxsaver Investment Plan ("TIP"), were transferred
to  the  Plan.

d.    Payment of Benefits - Benefits are paid to participants upon termination
from  the  Company,  disablement,  retirement  or  death.

e.   Participant Loans and Hardship Withdrawals - Effective September 1, 1995,
the  Plan  was  amended  to  allow  participants  covered  by  the  collective
bargaining  agreements  at  Fort  Madison  and  Aurora to borrow against their
401(k)  account balances in an amount not to exceed the lesser of 50% of their
vested  balance  or $50,000. The applicable interest rate is determined by the
committee  responsible  for  administering  the Plan and shall be equal to the
prime  rate  in  effect  the first business day of the preceding month for the
subsequent  quarter. Loans shall be repaid in equal installments over a period
of  up  to  five  years,  except  for loans for purchasing a home which can be
repaid  over  a  maximum  of  15 years. Withdrawals of employee wage reduction
contributions,  after-tax  contributions and rollover deposits, may be made by
the  participant  in  the  event of a qualified financial hardship, subject to
certain  tax  penalties. Such withdrawals will only be considered necessary to
satisfy  a financial hardship if all nontaxable loans available under the Plan
have  already  been  obtained.

f.  Vesting - All contributions to the Plan are 100% vested and nonforfeitable
at  all  times.

g.    Participant  Accounts  -  For  each  participant,  various  accounts are
maintained  to  record  wage  reduction  contributions,  Company  matching
contributions,  after-tax  contributions,  participant  rollover  deposits
transferred  to  the  Plan,  dividend  and  interest  income  and  the  net
appreciation/depreciation  in  the fair value of Plan investments. The benefit
to  which a participant is entitled is the total benefit which can be provided
from the combined amount of these participant accounts less participant loans.

h.   Plan Administration - The Plan is administered by a committee of at least
three  persons appointed by the President of the Company. Expenses incident to
the  operation of the Plan may be paid by the Plan or directly by the Company.
For the years ended December 31, 1996, 1995, and 1994, Plan expenses were paid
directly  by  the  Company.

i.    Plan  Termination  - While it is the Company's intention to continue the
Plan,  the  Company  has  the  right  to  terminate the Plan provided that any
employer  contributions  due  at  the  termination  date  have  been  paid.

2.          SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES

Significant  accounting  policies  are  as  follows:

a.    Basis  of Accounting - The financial statements of the Plan are prepared
under  the  accrual  method  of  accounting.

b.    Investment Valuation and Income Recognition - The Plan's investments are
stated  at fair value. Shares of registered investment companies are valued at
quoted market prices which represent the net asset value of shares held by the
Plan at year-end. Common stock is valued at its quoted market price. Purchases
and sales of securities are recorded on a trade-date basis. Interest income is
recorded on the accrual basis. Dividends are recorded on the ex-dividend date.

c.    Payment  of  Benefits  -  Benefits  are  recorded  when  paid.

d.    Use of Estimates - The preparation of financial statements in conformity
with  generally  accepted  accounting  principles  requires management to make
estimates  and  assumptions  that  affect  the  reported amounts of assets and
liabilities  and  disclosures  at the date of the financial statements and the
reported  amounts  of  additions  and  deductions during the reporting period.
Actual  results  could  differ  from  those  estimates.


<PAGE>
3.          NET  ASSETS  BY  FUND

The following tables present the net assets of the Plan by fund as of December
31,  1996  and  1995:
<TABLE>

STATEMENT  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS  WITH  FUND  INFORMATION
DECEMBER  31,  1996
<CAPTION>



<S>                                  <C>         <C>         <C>          <C>           <C>          <C>         <C>

                                                                                        THE
                                                 T. ROWE     VANGUARD     THE DIAL      FINOVA       VIAD
                                                 PRICE       FIXED        CORPORATION   GROUP INC.   CORP
                                     VANGUARD    STABLE      INCOME       COMMON        COMMON       COMMON      PARTICIPANT
                                     WINDSOR     VALUE       SECURITIES   STOCK         STOCK        STOCK       NOTES
                                     II FUND     FUND        FUND         FUND          FUND         FUND        RECEIVABLE
                                     ----------  ----------  -----------  ------------  -----------  ----------  ------------

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor II Fund         $6,957,048                                                                              
    T. Rowe Price Stable Value Fund              $3,312,154                                                                  
    Vanguard Fixed Income
       Securities Fund                                       $ 1,146,238                                                     
  Common stock:
    Dial Common Stock                                                     $  1,088,706                                       
    FINOVA Common Stock                                                                 $   107,308                          
    Viad Common Stock                                                                                $1,013,058              
  Contributions receivable               11,832       6,004        3,439         5,833                                       
  Dividends receivable                                                           5,705          134       4,967              
  Participant notes receivable                                                                                   $    354,374
                                     ----------  ----------  -----------  ------------  -----------  ----------  ------------  
  NET ASSETS AVAILABLE
  FOR BENEFITS                       $6,968,880  $3,318,158  $ 1,149,677  $  1,100,244  $   107,442  $1,018,025  $    354,374
                                     ==========  ==========  ===========  ============  ===========  ==========  ============


<S>                                  <C>
  

                                     TOTAL
                                     -----------

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor II Fund         $ 6,957,048
    T. Rowe Price Stable Value Fund    3,312,154
    Vanguard Fixed Income
       Securities Fund                 1,146,238
  Common stock:
    Dial Common Stock                  1,088,706
    FINOVA Common Stock                  107,308
    Viad Common Stock                  1,013,058
  Contributions receivable                27,108
  Dividends receivable                    10,806
  Participant notes receivable           354,374
                                     -----------
  NET ASSETS AVAILABLE
  FOR BENEFITS                       $14,016,800
                                     ===========
</TABLE>



<TABLE>

STATEMENT  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS  WITH  FUND  INFORMATION
DECEMBER  31,  1995
<CAPTION>



<S>                                  <C>         <C>         <C>          <C>         <C>          <C>           <C>

                                                                                      THE
                                                 T. ROWE     VANGUARD     THE DIAL    FINOVA
                                                 PRICE       FIXED        CORP        GROUP INC.
                                     VANGUARD    STABLE      INCOME       COMMON      COMMON       PARTICIPANT
                                     WINDSOR     VALUE       SECURITIES   STOCK       STOCK        NOTES
                                     II FUND     FUND        FUND         FUND        FUND         RECEIVABLE    TOTAL
                                     ----------  ----------  -----------  ----------  -----------  ------------  -----------

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor II Fund         $5,023,430                                                                  $ 5,023,430
    T. Rowe Price Stable Value Fund              $3,013,117                                                        3,013,117
    Vanguard Fixed Income
       Securities Fund                                       $ 1,056,000                                           1,056,000
  Common stock:
    The Dial Corp Common Stock                                            $1,467,184                               1,467,184
    FINOVA Common Stock                                                               $    87,393                     87,393
  Contributions receivable               23,486      14,173        6,628      10,490            -                     54,777
  Participant notes receivable                                                                     $    190,794      190,794
                                     ----------  ----------  -----------  ----------  -----------  ------------  ------------
NET ASSETS AVAILABLE
  FOR BENEFITS                       $5,046,916  $3,027,290  $ 1,062,628  $1,477,674  $    87,393  $    190,794  $10,892,695
                                     ==========  ==========  ===========  ==========  ===========  ============  ===========
</TABLE>


<PAGE>
4.          FUND  INFORMATION

Employer  contributions,  employee  pre-tax  contributions, employee after-tax
contributions,  dividend  income,  interest  income,  net  appreciation
(depreciation) in fair value of investments, benefits paid to participants and
transfer of assets are as follows for the years ended December 31, 1996,  1995
and  1994:
<TABLE>

<CAPTION>



<S>                                            <C>          <C>         <C>

Employer contributions:                              1996         1995        1994 
                                               -----------  ----------  -----------
 Vanguard Windsor II Fund                      $   63,331   $   45,229  $   33,994 
 T. Rowe Price Stable Value Fund                   42,028       37,039      34,737 
 Vanguard Fixed Income Securities Fund             19,449       16,458      13,909 
 The Dial Corp Common Stock Fund                   16,595       20,557      11,595 
 The Dial Corporation Common Stock Fund            12,383            -           - 
 Viad Corp Common Stock Fund                          681            -           - 
                                               -----------  ----------  -----------
    Total                                      $  154,467   $  119,283  $   94,235 
                                               ===========  ==========  ===========


Employee pre-tax contributions
 Vanguard Windsor II Fund                      $  725,506   $  530,474  $  406,231 
 T. Rowe Price Stable Value Fund                  421,163      391,125     376,929 
 Vanguard Fixed Income Securities Fund            195,008      162,908     143,281 
 The Dial Corp Common Stock Fund                  171,946      212,392     120,344 
 The Dial Corporation Common Stock Fund           140,195            -           - 
 Viad Corp Common Stock Fund                        7,495            -           - 
                                               -----------  ----------  -----------
    Total                                      $1,661,313   $1,296,899  $1,046,785 
                                               ===========  ==========  ===========

Employee after-tax contributions:
 Vanguard Windsor II Fund                      $   41,800   $   23,855  $   19,174 
 T. Rowe Price Stable Value Fund                   21,467       19,173      16,780 
 Vanguard Fixed Income Securities Fund              6,845        5,416       5,684 
 The Dial Corp Common Stock Fund                    8,600       11,488       2,922 
 The Dial Corporation Common Stock Fund             6,024            -           - 
 Viad Corp Common Stock Fund                          382            -           - 
                                               -----------  ----------  -----------
    Total                                      $   85,118   $   59,932  $   44,560 
                                               ===========  ==========  ===========


Dividend income:
 Vanguard Windsor II Fund                      $  486,473   $  283,668  $  164,229 
 Vanguard Fixed Income Securities Fund             76,222       64,432      46,151 
 The Dial Corp Common Stock Fund                   24,954       21,470      13,097 
 The Dial Corporation Common Stock Fund            10,696            -           - 
 The FINOVA Group Inc. Common
   Stock Fund                                       1,693        1,321       1,105 
 Viad Corp Common Stock Fund                       10,091            -           - 
                                               -----------  ----------  -----------
    Total                                      $  610,129   $  370,891  $  224,582 
                                               ===========  ==========  ===========

 Interest income:
  T. Rowe Price Stable Value Fund              $  185,415   $  177,109  $  138,173 
  Participant Notes Receivable                     20,398          524           - 
                                               -----------  ----------  -----------
    Total                                      $  205,813   $  177,633  $  138,173 
                                               ===========  ==========  ===========

Net appreciation (depreciation) in fair value
  of investments:
 Vanguard Windsor II Fund                      $  809,756   $1,053,674  $ (198,244)
 Vanguard Fixed Income Securities Fund            (21,098)      79,179   (  51,671)
 The Dial Corp Common Stock Fund                 (435,098)     394,433      17,930 
 The Dial Corporation Common Stock Fund           246,081            -           - 
 The FINOVA Group Inc. Common
   Stock Fund                                      27,426       30,682       4,403 
 Viad Corp Common Stock Fund                      307,801            -           - 
                                               -----------  ----------  -----------
    Total                                      $  934,868   $1,557,968  $ (227,582)
                                               ===========  ==========  ===========

Transfer of assets:
 Vanguard Windsor II Fund                      $    5,673   $  526,192  $        - 
 T. Rowe Price Stable Value Fund                      802      207,113           - 
 Vanguard Fixed Income Securities Fund                  -      131,545           - 
 The Dial Corp Common Stock Fund                        -      275,367           - 
 The Dial Corporation Common Stock Fund             1,194            -           - 
 The FINOVA Group Inc. Common
   Stock Fund                                           -       11,687           - 
                                               -----------  ----------  -----------
    Total                                      $    7,669   $1,151,904  $        - 
                                               ===========  ==========  ===========

Benefits paid to participants:
 Vanguard Windsor II Fund                      $  213,085   $  145,237  $   94,107 
 T. Rowe Price Stable Value Fund                  190,568      389,827      57,504 
 Vanguard Fixed Income Securities Fund             40,995       74,250      27,337 
 The Dial Corp Common Stock Fund                   43,286       55,200       2,673 
 The Dial Corporation Common Stock Fund            20,687            -           - 
 The FINOVA Group Inc. Common
   Stock Fund                                       5,088        2,004         355 
 Viad Corp Common Stock Fund                       21,563            -           - 
                                               -----------  ----------  -----------
    Total                                      $  535,272   $  666,518  $  181,976 
                                               ===========  ==========  ===========
</TABLE>



5.          RELATED  PARTY  TRANSACTIONS

Plan investments include shares of the T. Rowe Price Stable Value Fund managed
by  T.  Rowe  Price.  T. Rowe Price is the trustee as defined by the Plan and,
therefore,  these  transactions  qualify  as  party-in-interest.

6.          FEDERAL  INCOME  TAX  STATUS

The  plan obtained its latest determination letter on March 12, 1996, in which
the  Internal  Revenue  Service stated that the plan, as then designed, was in
compliance  with the applicable requirements of the Internal Revenue Code. The
plan  has  been amended since receiving the determination letter. However, the
plan  administrator  and  the  plan's  tax  counsel  believe  that the plan is
currently  designed  and  being  operated  in  compliance  with the applicable
requirements  of the Internal Revenue Code. Therefore, no provision for income
taxes  has  been  included  in  the  plan's  financial  statements.

<PAGE>
<TABLE>

THE  DIAL  CORPORATION
401(K)  PLAN  FOR  HOURLY  EMPLOYEES

SUPPLEMENTAL  SCHEDULE
DECEMBER  31,  1996
- --------------------------------------------------------------------------------------------

ITEM  27A  -  SCHEDULE  OF  ASSETS  HELD  FOR  INVESTMENT  PURPOSES
<CAPTION>

<S>                              <C>                                <C>          <C>

       COLUMN B                  COLUMN C                           COLUMN D     COLUMN E
- -------------------------------  ---------------------------------  -----------  -----------
                                 Description of Investment
    Identity of Issue,           Including Collateral, Rate of
 Borrower, Lessor or             Interest, Maturity Date,                        Current
     Similar Party               Par or Maturity Value              Cost         Value
- -------------------------------  ---------------------------------  -----------  -----------

Vanguard Windsor II Fund         Common Stock Fund
                                                  (291,945 shares)  $ 5,247,061  $ 6,957,048
T. Rowe Price Stable Value Fund  GIC Fund (299,040 shares)            3,312,154    3,312,154
Vanguard Fixed Income
   Securities Fund               GNMA Fund (112,156 shares)           1,139,511    1,146,238
The Dial Corporation             Common Stock (73,811 shares)           846,965    1,088,706
The FINOVA Group Inc.            Common Stock (1,670 shares)             22,818      107,308
Viad Corp                        Common Stock (61,866 shares)           711,467    1,013,058
Participant Notes Receivable     Participant loans
                                 (Interest at 8.25% to 9.00%,
                                 maturing from 1997 to 2012)            354,374      354,374
                                                                    -----------  -----------
Total                         Total assets held for investment
                                 purposes                           $11,634,350  $13,978,886
                                                                    ===========  ===========
</TABLE>



<PAGE>
<TABLE>

THE  DIAL  CORPORATION
401  (K)  PLAN  FOR  HOURLY  EMPLOYEES

SUPPLEMENTAL  SCHEDULE
YEAR  ENDED  DECEMBER  31,  1996

ITEM  27D  -  SCHEDULE  OF  REPORTABLE  TRANSACTIONS
<CAPTION>



<S>                       <C>          <C>         <C>         <C>         <C>           <C>

      COLUMN A            COLUMN B     COLUMN C    COLUMN D    COLUMN G    COLUMN H      COLUMN I
      IDENTITY            DESCRIPTION  PURCHASE    SELLING     COST OF     CURRENT
      OF                  OF           PRICE       PRICE       ASSET       VALUE OF      NET
      PARTY               ASSET                                            ASSET ON      GAIN
      INVOLVED                                                             TRANSACTION   OR
                                                                           DATE          (LOSS)

SINGLE TRANSACTIONS

None

SERIES OF TRANSACTIONS

                          Common
The Dial Corp             Stock Fund   $  437,597           -  $  437,597  $    437,597           -
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
                          Common
The Dial Corp             Stock Fund            -  $1,469,684   1,428,125     1,469,684  $   41,559
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
Vanguard Windsor II Fund  Mutual Fund   1,427,297           -   1,427,297     1,427,297
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------           
Vanguard Windsor II Fund  Mutual Fund           -     303,435     222,101       303,435      81,334
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
                          Common
The Dial Corporation      Stock Fund      865,129           -     865,129       865,129           -
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
                          Common
The Dial Corporation      Stock Fund            -      22,496      19,060        22,496       3,436
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
                          Common
Viad Corp                 Stock Fund      740,462           -     740,462       740,462           -
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
                          Common
Viad Corp                 Stock Fund            -      35,205      18,874        35,205      16,331
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
T. Rowe Price
 Stable Value Fund        GIC Fund        560,564           -     560,564       560,564           -
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
T. Rowe Price
  Stable Value Fund       GIC Fund              -           -     261,523       261,523           -
- ------------------------  -----------  ----------  ----------  ----------  ------------  ----------
</TABLE>




NOTE:          REPORTABLE  TRANSACTIONS  ARE  THOSE  TRANSACTIONS WHICH EITHER
SINGULARLY  OR  IN  SERIES  OF  COMBINED  PURCHASES  AND SALES DURING THE YEAR
EXCEEDED  5%  OF  THE  FAIR VALUE OF THE PLAN'S ASSETS AT THE BEGINNING OF THE
YEAR.





                                      












EXHIBIT  24

INDEPENDENT  AUDITORS'  CONSENT

We  consent  to  the  incorporation by reference in Registration Statement No.
333-10157  of  The  Dial  Corporation on Form S-8 of our report dated June 23,
1997,  appearing  in  this  Annual Report on Form 11-K of The Dial Corporation
401(k)  Plan  for  Hourly  Employees  for  the  year  ended December 31, 1996.



\s\  DELOITTE  &  TOUCHE  LLP
     DELOITTE  &  TOUCHE  LLP

Phoenix,  Arizona
June  23,  1997






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