RENTAL SERVICE CORP
DFAN14A, 1999-04-27
EQUIPMENT RENTAL & LEASING, NEC
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549
  
                          SCHEDULE 14A INFORMATION
 CONSENT STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT
                                  OF 1934
  
 Filed by the Registrant  [ ]  
 Filed by a Party other than the Registrant  [X]  
  
 Check the appropriate box:  
 [ ] Preliminary Consent Statement  
 [ ] Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2)) 
 [ ] Definitive Consent Statement  
 [X] Definitive Additional Materials 
 [X] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12 

  
                         RENTAL SERVICE CORPORATION 
             (Name of Registrant as Specified in Its Charter)  
  
                            UNITED RENTALS, INC. 
 (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)  
  
 Payment of Filing Fee (Check the appropriate box):  
 [X]       No fee required.  
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 FOR IMMEDIATE RELEASE 
  
            UNITED RENTALS REPORTS STRONG FIRST QUARTER RESULTS
                      SAME-STORE REVENUE INCREASES 26%
         CONTINUES TENDER OFFER FOR SHARES OF RENTAL SERVICE CORP.
                            AT $22.75 PER SHARE
  
 GREENWICH, CT, APRIL 27, 1999   United Rentals, Inc. (NYSE:URI) today
 announced financial results for the first quarter ended March 31, 1999.
 Revenues for the quarter were $392.3 million, a 129% increase over the
 $171.1 million reported for the first quarter of 1998.  On a same-store
 basis, revenues increased approximately 26%. EBITDA for the quarter was
 $127.8 million, compared to $51.0 million in the year ago quarter. Net
 income for the first quarter was $16.2 million, a 142% increase over the
 $6.7 million reported in the same period last year.  Diluted earnings per
 share were $0.18, a 64% increase from the $0.11 reported in the first
 quarter of 1998. The weighted average number of fully diluted shares during
 the first quarter was 90.9 million shares, compared to 63.5 million shares
 a year ago. 
  
      For the first quarter of 1999, rental revenues comprised 73.5% of
 total revenues, sales of used equipment comprised 9.2%, and sales of new
 equipment and merchandise comprised 17.3%.  This compares to rental
 revenues of 74.0%, sales of used equipment of 9.4% and sales of new
 equipment and merchandise of 16.6% in the same period last year.  
  
     Bradley Jacobs, chairman and chief executive officer, said, "Our
 operations in the quarter benefited from continued strong internal growth
 in all of our regions. We continued our focus on operating fundamentals --
 increasing margins, and efficiently integrating and optimizing the
 companies we acquire. Among other things, we further consolidated back-
 office functions throughout the Company, and achieved additional favorable
 purchase discounts with equipment suppliers as a result of our increased
 purchasing power."
  
     In the first quarter, the Company acquired 17 companies with
 approximately $110 million in combined annual revenues, all of which have
 been previously announced. The Company today announced that it has
 acquired 10 additional companies with approximately $30 million in
 combined annual revenues. The companies acquired were A&B Tool and
 Equipment Rental, Inc. (with two locations in Alaska), ABZ Equipment, Inc.
 (two locations in Arizona), Alban Equipment Company (one location in
 Ohio), Connecticut Drill Rod and Supply, Inc. (one location in
 Connecticut), Koral Equipment Company, Inc. (one location in
 Massachusetts), Minneapolis Equipment Company, Inc. (one location in
 Minnesota), Purves Ritchie Equipment, Ltd. (five locations in British
 Columbia, Canada), Southern Equipment Company, Inc. (one location in
 Louisiana), Stephan's Tool Rental & Sales, Inc. (three locations in
 Alaska) and West Georgia Rents, Inc. (two locations in Georgia). These
 companies were acquired for approximately 4.0 times trailing adjusted
 EBITDA on an aggregate basis. The Company's present letter of intent
 backlog consists of 31 companies, with 75 locations and combined annual
 revenues of approximately $260 million.
  
      Mr. Jacobs also commented on the Company's $22.75 per share all cash
 tender offer for all of the shares of Rental Service Corporation (NYSE:RSV)
 on terms announced on April 5, 1999. The Hart-Scott-Rodino waiting period
 for this offering has expired.  
  
      Mr. Jacobs said, "The choice for Rental Service stockholders is clear:
 United Rentals' all cash $22.75 per share offer, or surrendering control to
 NationsRent, Inc. (NYSE:NRI) with no premium. Our offer represents a
 premium of approximately 32% over the $17.25 closing price of Rental
 Service shares immediately prior to the announcement of our offer. We
 disagree with the accretion and value estimates that have been disseminated
 by Rental Service. We are disciplined buyers and will not overpay." 
       
     United Rentals said that it is continuing its litigation to invalidate
 the termination fee and lock up option which the Rental Service board
 built into the NationsRent merger agreement to inhibit competing offers.
 The Company expects shortly to actively solicit consents from Rental
 Service stockholders to remove the current board of directors and replace
 them with a new slate of directors nominated by United Rentals.
  
     United Rentals, Inc. is the largest equipment rental company in North
 America and serves over 900,000 customers through its present network of
 482 locations in 41 states, Canada and Mexico. The Company's 1998 annual
 report is available on the Company's web site at www.unitedrentals.com.
  
      Certain statements contained in this press release are forward-looking
 in nature.  These statements can be identified by the use of forward-
 looking terminology such a "believes," "expects," "may," "will," "should,"
 or "anticipates" or the negative thereof or comparable terminology, or by
 discussions of strategy. The Company's business and operations are subject
 to a variety of risks and uncertainties and, consequently, actual results
 may materially differ from those projected by any forward-looking
 statements.  Factors that could cause actual results to differ from those
 projected include, but are not limited to, the following: (1) a downturn in
 construction and industrial activity could lead to a decrease in demand for
 the Company's equipment, (2) the prices the Company is required to pay for
 acquisitions could increase, (3) the cost or difficulty of integrating the
 businesses that the Company acquires may be greater than expected, (4) the
 Company may not realize expected cost savings, synergies, revenues and
 earnings from its acquisitions, including its proposed transaction with
 Rental Service Corporation, (5) the Company cannot be certain that it will
 always have access to the additional capital that it may require for its
 growth strategy or that its cost of capital will not increase, (6)
 companies that United Rentals acquires could have undiscovered liabilities
 and (7) the Company is highly dependent on the services of its senior
 management.  These risks and uncertainties, as well as others, are
 discussed in greater detail in the Company's filings with the Securities
 and Exchange Commission, including its most recent Annual Report on Form
 10-K. The Company makes no commitment to revise or update any forward-
 looking statements in order to reflect events or circumstances after the
 date any such statement is made. 
       
     This press release is neither an offer to purchase nor a solicitation
 of an offer to sell any shares of Rental Service Corporation. Such offer
 is made solely by the Offer to Purchase dated April 5, 1999 of United
 Rentals, Inc. and UR Acquisition Corporation and the related Letter of
 Transmittal. In addition, this press release should not be construed to
 constitute a solicitation of proxies for any meeting of the stockholders
 of Rental Service, nor should this press release be construed to
 constitute a solicitation of any consent. Any such solicitation which
 United Rentals or any affiliate thereof might make would be made only
 pursuant to separate proxy or consent materials prepared and filed with
 the Securities and Exchange Commission in compliance with the requirements
 of the Securities Exchange Act of 1934, as amended.
  
 Certain Information Concerning Participants 
  
      United Rentals, Inc. ("United Rentals"), UR Acquisition Corporation
 ("UR Acquisition") and the following persons named below may be deemed to
 be "participants" in the solicitation of consents and/or proxies from
 stockholders of Rental Service Corporation ("Rental Service"): the
 directors of United Rentals (Bradley Jacobs (Chairman of the Board and
 Chief Executive Officer), Wayland Hicks (Vice Chairman and Chief Operating
 Officer), John Milne (Vice Chairman, Chief Acquisition Officer and
 Secretary), William Berry (President), John McKinney (Vice President,
 Finance), Leon Black, Richard Colburn, Ronald DeFeo, Michael Gross, Richard
 Heckmann, Gerald Tsai, Jr. and Christian Weyer); the following executive
 officers and employees of United Rentals: Michael Nolan (Chief Financial
 Officer) and Robert Miner (Vice President, Strategic Planning); and the
 nominees of United Rentals (the "Nominees") to stand for election to the
 Board of Directors of Rental Service (Messrs. Richard Daniel, Raymond
 Troubh, William Aaron, David Bronner, Peter Gold, David Katz, Elliot Levine
 and Jeffrey Parker and Ms. Stephanie Joseph). 
  
      As of the date hereof, United Rentals is the beneficial owner of 100
 shares of common stock, par value $0.01 per share (the "Common Stock"), of
 Rental Service.  Other than set forth herein, as of the date hereof,
 neither United Rentals, UR Acquisition nor any of the persons listed above,
 has any interest, direct or indirect, by security holding or otherwise, in
 Rental Service.  
  
      United Rentals has retained Goldman, Sachs & Co. ("Goldman Sachs") to
 act as its financial advisor and the Dealer Managers in connection with the
 tender offer (the "Offer") by United Rentals and UR Acquisition to purchase
 the shares of Common Stock of Rental Service for $22.75 per share in cash,
 for which Goldman Sachs may receive substantial fees, as well as
 reimbursement of reasonable out-of-pocket expenses.  In addition, United
 Rentals has agreed to indemnify Goldman Sachs and certain related persons
 against certain liabilities, including certain liabilities under the
 federal securities laws, arising out of its engagement.  United Rentals has
 also entered into a commitment letter with Goldman Sachs Credit Partners
 L.P. ("GSCP") relating to the financing of the Offer pursuant to which GSCP
 may receive substantial fees, as well as reimbursement of reasonable out-
 of-pocket expenses.  Goldman Sachs does not admit that it or any of its
 partners, directors, officers, employees, affiliates or controlling
 persons, if any, is a "participant" as defined in Schedule 14A promulgated
 under the Securities Exchange Act of 1934, as amended, in the solicitation
 of consents and/or proxies, or that Schedule 14A requires the disclosure of
 certain information concerning Goldman Sachs.  In connection with Goldman
 Sachs' role as financial advisor to United Rentals, the following
 investment banking employees of Goldman Sachs may communicate in person, by
 telephone or otherwise with a limited number of institutions, brokers or
 other persons who are stockholders of Rental Service and may solicit
 consents and/or proxies from these institutions, brokers or other persons:
 Bruce Evans, Robert Lipman, Jeffrey Moslow and Cody Smith.  Goldman Sachs
 engages in a full range of investment banking, securities trading,
 market-making and brokerage services for institutional and individual
 clients. In the normal course of its business Goldman Sachs may trade
 securities of Rental Service for its own account and the accounts of its
 customers, and accordingly, may at any time hold a long or short position
 in such securities.  Goldman Sachs has informed United Rentals that, as of
 the date hereof, Goldman Sachs holds no shares of the Common Stock of
 Rental Service for its own account.  Goldman Sachs and certain of its
 affiliates may have voting and dispositive power with respect to certain
 shares of Rental Service Common Stock held in asset management, brokerage
 and other accounts.  Goldman Sachs and such affiliates disclaim beneficial
 ownership of such shares of Rental Service Common Stock. 
  
                                    ###
  
 Investor contact:                       Media contact:    
 Robert Miner                            Fred Bratman or Tracy Williams 
 United Rentals                          Sard Verbinnen & Co.
 Phone: 203-622-3131                     Phone: 212-687-8080  
 Fax: 203-622-6080                       Fax: 212-687-8344 
 E-mail: [email protected]                   E-mail: [email protected] 
                                         or [email protected] 
  
  
                      -- financial tables attached --


  
                              UNITED RENTALS, INC.  
                     CONSOLIDATED STATEMENTS OF OPERATIONS  
                                  (Unaudited)  
                         (000's, except per share data)  
   
                                            Three months       Three months 
                                                   ended              ended 
                                          March 31, 1999   March 31, 1998(a) 
     Revenues:                                                              
     Equipment rentals                          $288,385           $126,611 
     Sales of rental equipment                    35,943             16,048 
     Sales of new equipment,                                                
     merchandise and other revenues               67,981             28,482 
     Total revenues                              392,309            171,141 
                                                                            
     Cost of revenues:                                                      
     Cost of equipment rentals,                                             
       excluding depreciation                    125,819             63,196 
     Depreciation of rental                                                 
       equipment                                  59,113             29,280 
     Cost of rental equipment sales               20,842              8,014 
     Cost of new equipment                                                  
       and merchandise sales and                                            
       other operating costs                      52,544             22,740 
     Total cost of revenues                      258,318            123,230 
                                                                            
     Gross profit                                133,991             47,911 
                                                                            
     Selling, general and                                                   
       administrative expenses                    65,260             26,154 
     Non-rental depreciation                                                
       and amortization                           12,170              5,496 
                                                                            
     Operating income                             56,561             16,261 
     Interest expense                             29,248              5,787 
     Other (income) expense, net                   (206)              (796) 
     Income before provision                                                
       for income taxes                           27,519             11,270 
                                                                            
     Provision for income taxes                   11,294              4,566 
                                                                            
     Net income                                  $16,225            $ 6,704 
                                                                            
     Diluted earnings per share                    $0.18              $0.11 
                                                                            
     Weighted average diluted                                               
     shares outstanding                           90,941             63,532 
                                                          
     (a) Restated to reflect the poolings-of-interests with U.S. Rentals,
 Inc. and Rental Tools and Equipment Co.  




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