RENTAL SERVICE CORP
DFAN14A, 1999-04-27
EQUIPMENT RENTAL & LEASING, NEC
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                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                          SCHEDULE 14A Information
       Consent Statement Pursuant to Section 14(a) of the Securities
                            Exchange Act of 1934

Filed by the Registrant  [ ]
Filed by a Party other than the Registrant  [X]

Check the appropriate box:
[ ] Preliminary Consent Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2)) 
[ ] Definitive Consent Statement 
[X] Definitive Additional Materials 
[X] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                         RENTAL SERVICE CORPORATION
              (Name of Registrant as Specified in Its Charter)

                            UNITED RENTALS, INC.
  (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
      0-11.
      (1)   Title of each class of securities to which transaction applies:
      (2)   Aggregate number of securities to which transaction applies:
      (3)   Per unit price or other underlying value of transaction
            computed pursuant to Exchange Act Rule 0-11 (set forth the
            amount on which the filing fee is calculated and state how it
            was determined):
      (4)   Proposed maximum aggregate value of transactions: 
      (5)   Total fee paid:
 [  ] Fee paid previously with preliminary materials.
 [  ] Check box if any part of the fee is offset as provided by
      Exchange Act Rule 0-11(a)(2) and identify the filing for which 
      the offsetting fee was paid previously. Identify the previous filing 
      by registration statement number, or the Form or Schedule and the 
      date of its filing.
      (1) Amount Previously Paid:
      (2) Form, Schedule or Registration Statement No.:
      (3) Filing Party:
      (4) Date Filed:







Remarks of Bradley S. Jacobs, Chairman and Chief Executive Officer of
United Rentals, Inc. ("United Rentals"), relating to United Rentals' 
tender offer for shares of Rental Service Corporation's common stock
(including the associated preferred stock purchase rights), made during 
United Rentals' quarterly investor conference call held on April 27, 1999.

Presentation of Bradley S. Jacobs - Tender Segment

1.    Thanks, John. In short, On April 5th we made a $22.75 all cash offer
      for the outstanding shares of Rental Service. Let me give you five
      highlights, then we'll go through the issues one by one.

2.    We received our HSR clearance last week, and we anticipate beginning
      to solicit consents to remove the Rental Service board soon. Based on
      the information we have, we see no basis to raise our offer, even by
      a penny, at this time. We believe Rental Service's stock price has
      traded up over our offer price because of misconceptions based on
      certain information that's been put out there. The transaction would
      not be anywhere near 30 cents accretive to us, as Rental Service
      would like stockholders to believe. We're making good progress in our
      litigation, particularly in Delaware, and we are baffled why the
      Rental Service board doesn't do the obvious right thing, which is to
      get in a room and meet with us.

3.    Now let me discuss these issues one by one

4.    We believe that the Rental Service share price has traded higher than
      our offer price, because Rental Service has put out information which
      we believe has confused the marketplace. For example, they said that
      they had great record first quarter results, but when you look
      closely, you can see that they beat expectations, in fact
      significantly accelerating the sale of used equipment increased 73%
      over the average level experienced over the last 10 quarters, and 37%
      more than the previous highest level of used equipment sales ever
      recorded in their company's history. When you normalize their used
      equipment sales, they actually would have missed meeting consensus
      estimates for the quarter by a penny or two.

5.    But the problem doesn't stop with just Rental Service's so-called
      record performance in the first quarter - they would like you to
      believe that a $22.75 cash transaction would be 30 cents accretive to
      United Rentals' earnings. Well, you know, from their lips to God's
      ears, but the fact of the matter is, in order to even approach that
      level of accretion, you would have to accept financial projections
      for Rental Service which show margins significantly higher than
      they've ever achieved and even substantially higher than they've
      recently given guidance for. We see no reason to base our offer on an
      overly optimistic 38.9% 1999 EBITDA margin assumption, when their own
      management on their conference call guided analysts to a range of
      36-38%. This difference alone could account for over $20 million in
      annual EBITDA.

6.    Furthermore, if you take into account additional equity that we would
      be necessary to keep our debt to total cap ratio within our targeted
      level of 55% or lower, the acquisition would be even less accretive
      for us.

7.    Now let me update you on the status of our lawsuit in Delaware. Among
      other things, this lawsuit seeks to invalidate the $40 million of
      break-up fees and the cross-options contained in the Rental
      Service/NationsRent merger agreement, and we believe we have very
      favorable facts here. We asked for and won our motion for expedited
      discovery, the depositions have been taking place and will continue,
      and we look forward to the May 17 preliminary injunction hearing date
      in Delaware. While obviously you never know what can happen in court,
      we think its basic common sense that the so-called "merger of equals"
      between Rental Service and NationsRent should be determined actually
      to be a sale of the company.

8.    It's incomprehensible to us how you could call it a "merger of
      equals" when NationsRent would end up with majority control of the
      board, would have more than 5 times the insider stock ownership
      post-deal than the Rental Service insiders, and it would have the
      NationsRent CEO becoming the CEO of the combined company.

9.    In a change of control situation, the Rental Service board has
      explicit so-called "Revlon" duties to entertain alternative offers
      for the sale of the company. Rental Service has denied its
      stockholders the right to benefit from our proposal when they told us
      in January that they quote were not for sale unquote just six days
      before the announcement of their NationsRent agreement.

10.   We believe that the $40 million break up fee that Rental Service
      agreed to pay to NationsRent is clearly exorbitant. The break up fee
      represents 7% of Rental Service's equity value prior to the
      announcement of the proposed merger, and 11% of NationsRent's equity
      value prior to the announcement. To our knowledge, Delaware courts
      have not upheld a break up fee that high, and have stated that break
      up fees should be in the range of 3-5% of the target company's equity
      value. Even a 5% breakup fee is rare.

11.   We intend to aggressively pursue our Consent Solicitation to remove
      Rental Service's current board of directors, because we really do
      believe they have not upheld their fiduciary duties to their
      stockholders in agreeing to give up control of the company to
      NationsRent, and in fact, actually paying a 26% premium to
      NationsRent based on the trading price of NationsRent shares prior to
      the signing of their merger agreement. And this is in addition to
      putting in all these impediments that prevent Rental Service
      stockholders from entertaining competing offers.

12.   The Rental Service board has created this predicament which the
      company now finds itself in, and more importantly it is not taking
      the proper steps in our view to resolve the problem.

13.   Over the last couple of weeks, we've had phone discussions with many
      of Rental Service's stockholders. And while we don't expect at this
      very early stage to necessarily get a majority of the shares tendered
      to us this week, we nevertheless would like to encourage all the
      Rental Service stockholders to please tender their shares to United
      Rentals. This will send a strong message to the Rental Service board
      that the right thing for them to do is not to continue to paint
      themselves into a corner and pretend that we don't exist, or hope we
      don't exist, but to sit down, and meet with us.

14.   And, despite their protestations to the contrary, it would be very
      simple for them to share information with us. All they have to do is
      reach a determination that our proposal is superior, not necessarily
      acceptable, but superior, to the proposed stock merger with
      NationsRent. We believe this should be a no- brainer determination,
      especially in light of the fact that their merger agreement with
      NationsRent allows them to talk to us without giving NationsRent the
      right to terminate their merger.

15.   So in short, the Rental Service opportunity is one that we're going
      to pursue it diligently and professionally pursue. On a very
      disciplined basis. If it works out, great. If it doesn't work out,
      we've got plenty of other opportunities to continue to deliver the
      growth we and our other fellow shareholders expect from United
      Rentals.

16.   Now I'd like to open the call to questions, and we're going to try to
      take as many questions as possible. So, Operator let's open it up
      please.


Summary Remarks of Bradley S. Jacobs (after Q&A)

1.    Thank you OPERATOR, AND THANK YOU very much EVERYONE, for
      participating in this call. We appreciate for your interest in United
      Rentals and your support for our efforts to create long-term
      shareholder value for all of our fellow shareholders.

2.    By way of summary, we've made excellent progress in ALL THREE CORE
      aspects of the company, which is reflected in our strong first
      quarter results:
      -     running the business well EACH AND EVERY DAY AND Wayland and
            his team have done an excellent job at integrating and
            optimizing the businesses.
      -     completing sensible and accretive acquisitions AND John and his
            team have done an excellent job at being careful with what we
            buy and how much we pay.
      -     and Mike and his financial group have certainly been very
            active and successful in raising the capital necessary to
            invest in our future growth.

3.    With respect to Rental Service, I think we still have a fair amount
      of wood to chop in terms of getting all the facts out there, and
      making sure people understand that this TRANSACTION only works for us
      at a sensible valuation -- using good numbers and good information.

4.    And the final point I'd like to leave everybody with, is that
      regardless of what happens or doesn't happen with Rental Service, the
      bottom line is we don't need to do that transaction in order to
      deliver the growth our shareholders expect of us in the future. If we
      can complete THIS transaction on terms that are fair and accretive,
      we'll do it. If we can't, THE $4-500 million of acquired revenue of
      private companies or divisions of other public companies that John
      and his team are working on day-in and day-out, will provide quite a
      lot of external growth TO COMPLEMENT the robust internal growth we
      expect going forward.

5.    So again, thank you very much everybody for your interest and we look
      forward to seeing you when we are on the road soon. And for those OF
      YOU who we won't have the pleasure of seeing in person, we look
      forward to talking with you on our next quarterly conference call,
      and of course, we're always available on the phone here in Greenwich.



                   Certain Information Concerning Participants
  
  
      United Rentals, Inc. ("United Rentals"), UR Acquisition Corporation
("UR Acquisition") and the following persons named below may be deemed to
be "participants" in the solicitation of consents and/or proxies from
stockholders of Rental Service Corporation ("Rental Service"): the
directors of United Rentals (Bradley Jacobs (Chairman of the Board and
Chief Executive Officer), Wayland Hicks (Vice Chairman and Chief Operating
Officer), John Milne (Vice Chairman, Chief Acquisition Officer and
Secretary), William Berry (President), John McKinney (Vice President,
Finance), Leon Black, Richard Colburn, Ronald DeFeo, Michael Gross, Richard
Heckmann, Gerald Tsai, Jr. and Christian Weyer); the following executive
officers and employees of United Rentals: Michael Nolan (Chief Financial
Officer) and Robert Miner (Vice President, Strategic Planning); and the
nominees of United Rentals (the "Nominees") to stand for election to the
Board of Directors of Rental Service (Messrs. Richard Daniel, Raymond
Troubh, William Aaron, David Bronner, Peter Gold, David Katz, Elliot Levine
and Jeffrey Parker and Ms. Stephanie Joseph).
  
      As of the date hereof, United Rentals is the beneficial owner of 100
 shares of common stock, par value $0.01 per share (the "Common Stock"), of
 Rental Service.  Other than set forth herein, as of the date hereof,
 neither United Rentals, UR Acquisition nor any of the persons listed above,
 has any interest, direct or indirect, by security holding or otherwise, in
 Rental Service.  
  
      United Rentals has retained Goldman, Sachs & Co. ("Goldman Sachs") to
 act as its financial advisor and the Dealer Managers in connection with the
 tender offer (the "Offer") by United Rentals and UR Acquisition to purchase
 the shares of Common Stock of Rental Service for $22.75 per share in cash,
 for which Goldman Sachs may receive substantial fees, as well as
 reimbursement of reasonable out-of-pocket expenses.  In addition, United
 Rentals has agreed to indemnify Goldman Sachs and certain related persons
 against certain liabilities, including certain liabilities under the
 federal securities laws, arising out of its engagement.  United Rentals has
 also entered into a commitment letter with Goldman Sachs Credit Partners
 L.P. ("GSCP") relating to the financing of the Offer pursuant to which GSCP
 may receive substantial fees, as well as reimbursement of reasonable out-
 of-pocket expenses.  Goldman Sachs does not admit that it or any of its
 partners, directors, officers, employees, affiliates or controlling
 persons, if any, is a "participant" as defined in Schedule 14A promulgated
 under the Securities Exchange Act of 1934, as amended, in the solicitation
 of consents and/or proxies, or that Schedule 14A requires the disclosure of
 certain information concerning Goldman Sachs.  In connection with Goldman
 Sachs' role as financial advisor to United Rentals, the following
 investment banking employees of Goldman Sachs may communicate in person, by
 telephone or otherwise with a limited number of institutions, brokers or
 other persons who are stockholders of Rental Service and may solicit
 consents and/or proxies from these institutions, brokers or other persons:
 Bruce Evans, Robert Lipman, Jeffrey Moslow and Cody Smith.  Goldman Sachs
 engages in a full range of investment banking, securities trading,
 market-making and brokerage services for institutional and individual
 clients. In the normal course of its business Goldman Sachs may trade
 securities of Rental Service for its own account and the accounts of its
 customers, and accordingly, may at any time hold a long or short position
 in such securities.  Goldman Sachs has informed United Rentals that, as of
 the date hereof, Goldman Sachs holds no shares of the Common Stock of
 Rental Service for its own account.  Goldman Sachs and certain of its
 affiliates may have voting and dispositive power with respect to certain
 shares of Rental Service Common Stock held in asset management, brokerage
 and other accounts.  Goldman Sachs and such affiliates disclaim beneficial
 ownership of such shares of Rental Service Common Stock. 





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