SALES ONLINE DIRECT INC
10QSB, 2000-08-11
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 2000


                         COMMISSION FILE NUMBER 0-28720

                            SALES ONLINE DIRECT, INC.
             (Exact name of registrant as specified in its charter)


DELAWARE                                                            73-1479833
(State or other jurisdiction of                               (I.R.S. Employer
Incorporation or organization)                          Identification Number)


4 Brussels Street, Worcester, Massachusetts                              01610
(Address of principal executive offices)                            (Zip Code)



       Registrant's telephone number, including area code: (508) 791-6710

                         Common Stock, $0.001 Par Value
                         ------------------------------
                              (Title of each class)



      Check whether the issuer:  (1) has filed all reports  required to be filed
by  Section  13 or 15(d)  of the  Securities  Exchange  Act of 1934  during  the
preceding  twelve  months (or for such shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                        Yes X      No
                            ----      ----




         As of August 1, 2000, the issuer had outstanding  47,056,140  shares of
its Common Stock, par value $.001 per share.


                  Transitional Small Business Disclosure Format

                        Yes         No X
                            ----       ----






<PAGE>


                            Sales Online Direct, Inc.
                                   Form 10-QSB
                    For the three months ended June 30, 2000

                                TABLE OF CONTENTS

Part I - Financial Information

         Item 1.   Financial Statements

                   Balance Sheet -
                   June 30, 2000 (unaudited)...................................3

                   Statements of Operations--
                   Three and Six months ended June 30, 2000 and
                   1999 (unaudited)............................................4

                   Statements of Cash Flows -
                   Six-months ended June 30, 2000 and
                   1999 (unaudited)..........................................5-6

                   Statements of Shareholders' Equity -
                   Six-months ended June 30, 2000 and 1999
                   (unaudited).................................................7

                   Notes to Financial Statements
                   Six-months ended March 31, 2000 and 1999.................8-13

         Item 2.   Management's Discussion and Analysis or
                   Plan of Operations .....................................14-17

  Part II - Other Information

         Item 1.       Legal Proceedings......................................18

         Item 2.       Changes in Securities and Use of Proceeds..............19

         Item 3.       Defaults Upon Senior Securities........................19

         Item 4.       Submission of Matters to a Vote of Security Holders....19

         Item 5.       Other Information .....................................19

         Item 6.       Exhibits and Reports on Form 8-K.......................19

         Signatures...........................................................20

                                       - 2 -

<PAGE>


                         PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS
         --------------------

<TABLE>
<CAPTION>
                            SALES ONLINE DIRECT, INC.
                                 BALANCE SHEET
                                  June 30, 2000
                                   (unaudited)

                                     Assets

Current assets:

<S>                                                                                                   <C>
    Cash and cash equivalents                                                                         $ 1,467,180
    Accounts receivable                                                                                    28,494
    Inventory                                                                                             726,749
    Marketable securities                                                                                 127,178
    Prepaid expenses                                                                                       98,484
    Other current assets                                                                                   45,806
                                                                                                           ------

             Total current assets                                                                       2,493,891

Property and equipment, net                                                                               605,118
Goodwill                                                                                                   38,281
Other intangible assets                                                                                   268,925
Debt financing costs, net                                                                                 232,500
Other assets                                                                                               16,667
                                                                                                           ------

                         Total assets                                                                 $ 3,655,382
                                                                                                      ===========

                      Liabilities and stockholders' equity

Current liabilities:
    Accounts payable                                                                                  $    47,288
    Accrued expenses                                                                                      420,401
                                                                                                          -------

             Total current liabilities                                                                    467,689
                                                                                                          -------

Convertible Debt                                                                                        2,629,696
                                                                                                        ---------

Stockholders' equity:
    Common stock, $.001 par value, 100,000,000 shares
             authorized; 47,056,140 shares issued and outstanding                                          47,056
    Additional paid-in capital                                                                          5,809,211
    Accumulated deficit                                                                                (4,776,425)
    Unearned compensation                                                                                (521,845)
                                                                                                         --------

             Total stockholders' equity                                                                   557,997
                                                                                                          -------

                         Total liabilities and stockholders' equity                                   $ 3,655,382
                                                                                                      ===========


            See accompanying notes to unaudited financial statements

</TABLE>


                                      -3-




<PAGE>

                            SALES ONLINE DIRECT, INC
                            STATEMENTS OF OPERATIONS
                                   (unaudited)



<TABLE>
<CAPTION>

                                        Three months      Six months   Three months     Six months
                                        ended June 30,  ended June 30,  ended June      ended June
                                           2000              2000       30, 1999         30, 1999
                                           ----              ----       --------         --------

<S>                                    <C>             <C>             <C>             <C>
Revenues                               $    327,927    $    770,297    $    155,189    $    312,644

Cost of revenues                            356,532         585,098          46,582          73,831
                                            -------         -------          ------          ------

Gross Profit (Loss)                         (28,605)        185,199         108,607         238,813
Selling, general and
   adminsitrative expenses                  903,223       1,620,323         583,458         790,367
                                            -------       ---------         -------         -------

Loss from operations                       (931,828)     (1,435,124)       (474,851)       (551,554)
                                           --------      ----------        --------        --------

Other income (expense)
   Interest expense                        (147,501)     (1,162,456)           --              --
   Other income                              17,033          28,326          45,706          45,706
                                             ------          ------          ------          ------

     Total other income (expense)          (130,468)     (1,134,130)         45,706          45,706
                                           --------      ----------          ------          ------

Loss before income taxes                 (1,062,296)     (2,569,254)       (429,145)       (505,848)

Provision for taxes on income                  --              --              --              --
                                         ----------      ----------    ------------        --------
Net loss                                 (1,062,296)     (2,569,254)   $    429,145        (505,848)
                                         ----------      ----------    ------------        --------

Loss per share
   Basic                               $      (0.02)   $      (0.05)   $      (0.01)   $      (0.01)
                                       ------------    ------------    ------------    ------------

Weighted average shares                  47,056,140      46,946,167      46,711,140      43,820,727
                                         ==========      ==========      ==========      ==========

</TABLE>


         See accompanying notes to unaudited financial statements



                                      -4-


<PAGE>

<TABLE>
<CAPTION>

                                                SALES ONLINE DIRECT, INC.
                                                STATEMENTS OF CASH FLOWS
                                                For the six months ended
                                                       (unaudited)

                                                                   June 30, 2000  June 30, 1999

Operating activities:
<S>                                                                <C>            <C>
 Net (loss)                                                        $(2,569,254)   $  (505,848)
  Adjustments to reconcile net (loss)
   to net cash (used in) operating
   activities
      Depreciation and amortization                                    138,763         12,038
      Amortization of unearned compensation                             92,066
      Realized (gain) on marketable securities                         (20,112)       (18,823)
      Unrealized (gain) loss on marketable securities                   20,952        (18,557)
      Beneficial converstion feature                                 1,000,000
      Amortization of debt discount                                     59,696
      Changes in assets and liabilities:
         Accounts receivable                                            20,188         (6,392)
         Inventory                                                     (97,020)       (98,177)
         Due from related parties                                         --            4,006
         Accounts payable                                             (306,381)         9,065
         Accrued expenses                                              338,918        106,456
         Other, net                                                    (60,062)      (112,227)
                                                                       -------       --------

             Net cash (used in) operations                          (1,391,246)      (628,459)
                                                                    ----------       --------

Investing activities:
 Acquisition of marketable securities                                 (382,575)      (987,391)
 Proceeds from sales of marketable securities                          263,557        789,992
 Acqusition of Securities Resolution Advisors, Inc.                       --              488
 Merger with Rotman Auction, Inc.                                         --            9,864
 Property and equipment additions                                      (60,957)       (50,697)
                                                                       -------        -------

             Net cash (used in) investing activities                  (179,975)      (237,744)
                                                                      --------       --------

Financing activities:
 Proceeds from assignment of common stock call options                  87,188      2,450,000
 Net proceeds from convertible securities                            2,300,000           --
 Proceeds form sale of warrants                                        430,000           --
                                                                       -------      ---------

             Net cash provided by financing activities               2,817,188      2,450,000
                                                                     ---------      ---------

Net increase in cash and equivalents                                 1,245,967      1,583,797

Cash and equivalents, beginning                                        221,213           --
                                                                       -------     ----------

Cash and equivalents, ending                                       $ 1,467,180    $ 1,583,797
                                                                   ===========    ===========

                                See accompanying notes to unaudited financial statements


</TABLE>


                                      -5-

<PAGE>

                            SALES ONLINE DIRECT, INC.
                      STATEMENTS OF CASH FLOWS (continued)
                            For the six months ended
                                   (unaudited)

<TABLE>
<CAPTION>

                                                                                 June 30, 2000  June 30, 1999
                                                                                 -------------  -------------

                                   Supplemental disclosures of cash flow information:

Cash paid during the period for :
<S>                                                                                 <C>         <C>
        Interest                                                                    $    --     $    --
                                                                                    =========   ==========

        Income taxes                                                                $   5,185   $    --
                                                                                    =========   ==========

      Supplemental schedule of Non-cash Investing and Financing Activities:

Contributions of inventories                                                        $    --     $ 769,764
                                                                                    =========   ==========

Contribution of the net assets of World Wide Collectors Digest, Inc. were
        recorded at their fair values as follows:
                   Due form shareholder                                             $    --     $   2,737
                   Other current assets                                                  --         1,000
                   Property and equipment                                                --        29,877
                   Liabilities assumed                                                   --          (385)
                   Paid-in capital                                                       --        33,229

Merger of Rotman Auction, Inc. accounted for utilizing the purchase
        method of accounting.  The assets were recorded at their fair values
        as follows:
                   Cash received in the transaction                                      --         9,864
                   Accounts receivable                                                   --        11,841
                   Inventory                                                             --        31,454
                   Due from affiliate                                                    --        10,919
                   Other current assets                                                  --         7,115
                   Property and equipment                                                --         1,697
                   Due to shareholder                                                    --       (11,820)
                   Other liabilities assumed                                             --      (129,975)
                   Goodwill                                                              --        68,905

Acquisition of Internet Collectible Awards
        for Common stock and liabilities                                            $ 287,500
Consulting fees paid in common stock                                                   44,835

            See accompanying notes to unaudited financial statements

</TABLE>


                                      -6-
<PAGE>
<TABLE>
<CAPTION>


                            SALES ONLINE DIRECT, INC.
                  STATEMENTS OF CHANGES IN STOCKHOLDER'S EQUITY
                     For the six months ended June 30, 2000
                                   (unaudited)


                                                     Common Stock         Additional
                                                  ------------------       Paid-in       Accumulated     Unearned
                                                  Shares      Amount       Capital         Deficit      Compensation   Total
                                                  ------      ------       -------         -------      ------------   -----

<S>               <C> <C>                        <C>          <C>        <C>            <C>            <C>            <C>
Balance, December 31, 1999                       46,711,140   $ 46,711   $ 4,010,033    $(2,207,171)   $  (613,911)   $ 1,235,662

Common stock issued in connection with
 call option agreement                              110,000        110          (110)          --             --             --

Common stock issued to consultant for services       35,000         35        44,800           --             --           44,835

Acqusition of Internet Collectible Awards           200,000        200       237,300           --             --          237,500

Proceeds from assignment of options                    --         --          87,188           --             --           87,188

Beneficial conversion discount                         --         --       1,000,000           --             --        1,000,000

Issuance of warrants                                   --         --         430,000           --             --          430,000

Amortization of stock-based compensation               --         --            --             --           92,066         92,066

Net loss                                               --         --            --       (2,569,254)          --       (2,569,254)
                                                ----------   --------   ------------    -----------    -----------    -----------

Balance, June 30, 2000                          47,056,140   $ 47,056    $ 5,809,211    $(4,776,425)   $  (521,845)   $   557,997
                                                ==========   ========    ===========    ===========    ===========    ===========

</TABLE>


            See accompanying notes to unaudited financial statements


                                      -7-


<PAGE>



                            SALES ONLINE DIRECT, INC.
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS
                     Six months ended June 30, 2000 and 1999

1.       ORGANIZATION

         On February 25, 1999,  Securities  Resolution  Advisors,  Inc. ("SRAD")
purchased  all of  the  outstanding  common  stock  of  Internet  Auction,  Inc.
("Internet Auction"). The acquisition was made pursuant to an Agreement and Plan
of Reorganization  (the "Agreement") dated January 31, 1999 between SRAD and the
principal shareholders ("IA Shareholders") of Internet Auction.  Pursuant to the
Agreement,  SRAD acquired all of the issued and  outstanding  shares of Internet
Auction in exchange for the issuance to the IA  Shareholders  of an aggregate of
37,368,912  shares,   representing  approximately  80%,  of  SRAD's  issued  and
outstanding  common  stock,  and the  business  of Internet  Auction  became the
business  of SRAD.  In  accordance  with the  Agreement,  after the  transaction
described above, the IA Shareholders were appointed to SRAD's Board of Directors
and became officers of SRAD. The previously  serving directors resigned from the
Board.

         SRAD  subsequently  changed its name to Sales OnLine Direct,  Inc. (the
"Company").   For  accounting  purposes,  the  transaction  described  above  is
considered,   in  substance,  a  capital  transaction  rather  than  a  business
combination.  It is  equivalent  to the  issuance  of common  stock by  Internet
Auction for the net assets of the Company,  accompanied  by a  recapitalization.
This  accounting  treatment  is  identical  to  that  resulting  from a  reverse
acquisition,  except  that no  goodwill  or  other  intangible  asset  has  been
recorded.   Accordingly,  the  accompanying  financial  statements  reflect  the
acquisition  by  Internet  Auction  of the net  assets  of the  Company  and the
recapitalization  of Internet Auction's common stock based on the exchange ratio
in the Agreement.

         On March 7, 2000,  the Company  acquired  Internet  Collectible  Awards
(www.collectiblenet.com),  an internet business that polls consumers and reports
on the best  Internet  collectibles  Web sites in a variety  of  categories.  As
consideration  for the  acquisition,  the Company  recorded  accounts payable of
$50,000  and issued  200,000  shares of the  Company's  common  stock  valued at
$237,500  (based on the Company's stock price at the date of  acquisition).  The
acquisition has been accounted for under the purchase method of accounting.  The
excess  of the  purchase  price,  $287,500,  over the fair  value of the  assets
acquired has been allocated to other intangible assets. (See Note 6)

2.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         General

         The financial  statements included in this report have been prepared by
the  Company  pursuant  to  the  rules  and  regulations  of the  United  States
Securities  and  Exchange  Commission  for  interim  reporting  and  include all
adjustments  (consisting only of normal recurring adjustments) which are, in the
opinion  of  management,  necessary  for a fair  presentation.  These  financial
statements have not been audited.

                                     - 8 -
<PAGE>

         Certain  information  and  footnote  disclosures  normally  included in
financial  statements  prepared in accordance with generally accepted accounting
principles have been condensed or omitted pursuant to such rules and regulations
for interim  reporting.  The Company  believes  that the  disclosures  contained
herein are adequate to make the information  presented not misleading.  However,
these  financial  statements  should be read in  conjunction  with the financial
statements  and notes thereto  included in the  Company's  annual report for the
year ended December 31, 1999 which is included in the Company's Form 10KSB.

         Marketable Securities

         Marketable  securities are classified as trading and are stated at fair
value.

         Goodwill

         Goodwill is being amortized on a straight-line  basis over an estimated
useful lives of three to five years.

         Other intangible assets

         The other intangible  assets acquired from Internet  Collectible Awards
are being amortized over their estimated useful life of five years.

         Debt financing costs

         Debt financing costs  associated  with the  convertible  debt are being
amortized over the two year term of the related debt.

         Revenue Recognition

         The Company generates  revenue on sales of its purchased  inventory and
from  fees and  commissions  on  sales of  merchandise  under  consignment  type
arrangements.

         For sales of  merchandise  owned and  warehoused  by the  Company,  the
Company is  responsible  for  conducting  the  auction,  billing  the  customer,
shipping the  merchandise to the customer,  processing  merchandise  returns and
collecting accounts receivable. The Company recognizes the gross sales amount as
revenue upon  verification  of the credit card  transaction  and shipment of the
merchandise.

         For  sales of  merchandise  under  consignment-type  arrangements,  the
Company takes physical  possession of the merchandise,  but is not obligated to,
and does not, take title to or ownership of the merchandise.  When an auction is
completed,  consigned merchandise which has been sold is shipped to the customer
upon receipt of payment.  The Company  recognizes the net commission and service
revenues  relating to the consigned  merchandise upon receipt of the gross sales
proceeds. The Company then releases the net sales proceeds to the Consignor.

                                     - 9 -
<PAGE>
         Income Taxes

         Deferred  tax  asset  and   liabilities   are  recorded  for  temporary
differences  between  the  financial  statement  and tax  bases  of  assets  and
liabilities using the enacted income tax rates expected to be in effect when the
taxes are actually paid or recovered.  A deferred tax asset is also recorded for
net  operating  loss,  capital loss and tax credit carry  forwards to the extent
their  realization  is more likely than not.  The  deferred  tax expense for the
period  represents  the change in the deferred  tax asset or liability  from the
beginning to the end of the period.

         Use of Estimates

         In preparing financial statements in conformity with generally accepted
accounting principles,  management is required to make estimates and assumptions
that affect the amounts reported of assets and liabilities as of the date of the
balance sheet and reported  amounts of revenue and expenses during the reporting
period.  Material  estimates  that are  particularly  susceptible to significant
change in the near term relate to the  inventory  valuation and the deferred tax
asset valuation. Although these estimates are based on management's knowledge of
current events and actions, they may ultimately differ from actual results.

         Earnings per share

         Basic  earnings  per  share  represents   income  available  to  common
stockholders divided by the weighted-average number of common shares outstanding
during the period.  Diluted earnings per share reflects additional common shares
that would have been  outstanding if dilutive  potential  common shares had been
issued,  as well as any  adjustment to income that would result from the assumed
issuance.  Potential  common shares that may be issued by the Company  relate to
outstanding  stock options,  convertible  debt and common stock warrants and are
determined  using the treasury  stock method.  The potential  common shares have
been  excluded  from the  computation  of earnings  per share  because they were
antidilutive as a result of the Company's net loss for the period.

        Fair Value of Financial Instruments

         The carrying amounts of certain of the Company's financial instruments,
including  cash  and  cash  equivalents,  accounts  receivable,  and  marketable
securities,  approximate  fair value.  The fair value of the  convertible  debt,
based upon the market  value of the common  stock and the terms of the note,  is
estimated to be $4.0 million.

3.       COMMON STOCK

         Call Option Agreement

         In connection  with the agreement  described in Note 1, on February 25,
1999  SRAD  entered  into a Call  Option  Agreement  ("Option  Agreement")  with
Universal  Funding,  Inc.  (Universal),  a shareholder  of SRAD and a beneficial
owner of 3,000,000 shares of SRAD's common stock. Under the Agreement, Universal
agreed to grant certain  options to SRAD to acquire  2,000,000  shares of SRAD's
common stock owned by Universal. The options consist of 1,000,000 shares at $.50
per share exercisable through February 25, 2000 and 1,000,000 shares at $.75 per
share  exercisable  through February 25, 2001. The exercise price was reduced to
 .375 per share through April 30, 1999.

         In addition, the Company assigned options to purchase 160,000 shares of
stock from  Universal  to Richard  Singer,  the former  President  of SRAD,  for
services  rendered  to SRAD in  connection  with  the  acquisition  of  Internet
Auction,  Inc. Also, the Company  assigned options to purchase 700,000 shares of
stock from Universal to Steven Rotman, the father of Richard and Gregory Rotman,
in connection with the acquisition of certain inventories.

                                     - 10 -
<PAGE>

         In April 1999, the Company  assigned options to purchase 500,000 shares
of stock from Universal to certain individuals in exchange for $2,450,000, which
was added to the paid-in capital of the Company.

         In March 2000 the Company  assigned  options to purchase 142,500 shares
of stock from Universal to certain  individuals  in exchange for $87,188,  which
was added to the paid-in capital of the Company.

         At June 30, 2000, the Company had a balance of 497,500 shares remaining
under the agreement  with an exercise  price of $.75 and an  expiration  date of
February 25, 2001.

         Issuance of Common Stock

         On February 17, 2000,  the Company  issued  75,000 shares of its common
stock to Universal  Funding,  Inc. for payment of certain fees due in connection
with the granting of the common stock call  options and  temporary  reduction of
the call option exercise price. In addition, the Company issued 35,000 shares of
its common stock to an investment  consultant for service rendered in connection
with the common stock  option grant  transactions.  The  aggregate  value of the
common stock issued was $140,000 treated as a cost of raising  capital,  with no
impact on the net worth of the Company.  Also,  the Company issued 35,000 shares
to a consultant for services rendered in the first quarter of 2000.

         The fair value of the shares  issued,  $44,800,  was charged to expense
and added to additional paid in capital in the first quarter of 2000.

4.       INCOME TAXES

         There was no provision for income taxes for the periods  ended June 30,
2000 or 1999 due to the Company's net operating  loss and its valuation  reserve
against deferred income taxes.

         The  difference  between the  provision  for income  taxes from amounts
computed  by  applying  the  statutory  federal  income  tax rate of 34% and the
Company's effective tax rate is due primarily to the net operating loss incurred
by the Company and the  valuation  reserve  against the  Company's  deferred tax
asset.

         At June 30, 2000  the Company has federal and state net operating  loss
carryforwards  of  approximately  $3,260,000  available to offset future taxable
income that will expire in 2020.

5.       CONVERTIBLE DEBT FINANCING

         On March 23,  2000,  the Company  entered  into a  Securities  Purchase
Agreement (the  "Agreement"),  whereby the  Company  issued  an  8%  convertible
note in the amount of  $3,000,000,  due March 31, 2002 to Augustine  Fund,  L.P.
(the "Buyer").

         The note is convertible  into common stock at a conversion  price equal
to the  lesser  of:  (1) one  hundred  ten  percent  (110%) of the lowest of the
closing bid price for the common  stock for the five (5)  trading  days prior to
March 23, 2000, or (2) seventy-five percent (75%) of the

                                     - 11 -
<PAGE>

average of the closing  bid price for the common  stock for the five (5) trading
days immediately preceding the conversion date.

         Had the Buyer  converted  the note on March 23,  2000,  the Buyer would
have received  $4,000,000 in aggregate value of the company's  common stock upon
the conversion of the $3,000,000  convertible note. As a result,  for the period
ended March 31, 2000, the intrinsic value of the beneficial  conversion  feature
of $ 1,000,000  has been  allocated  to debt  discount  and  additional  paid-in
capital.  Since the debt was convertible at date of issuance,  the debt discount
was charged to interest expense in the period ended March 31, 2000.

         In connection  with the Agreement,  the Company also issued warrants to
the Buyer and Delano Group  Securities to purchase 300,000 and 100,000 shares of
common  stock,  respectively.  The  purchase  price per share of common stock is
equal to one hundred and twenty  percent (120%) of the lowest of the closing bid
prices  for the  common  stock  during  the five (5)  trading  days prior to the
closing date. The warrants are  exercisable on June 23, 2000 and expire on March
31,  2005.  The fair value of the  warrants  granted is estimated to be $430,000
using  the  Black-Scholes  option-pricing  model.  The  amount  of the  proceeds
allocated to the warrants  results in a debt discount of $430,000  which will be
amortized as additional  interest  expense during the two years ending March 23,
2002.  Amortization of $5,945 and $59,696 has been charged to operations  during
the three and six months ended June 30, 2000, respectively.

         In addition,  the Company entered into a Registration Rights Agreement,
whereby the Company agreed to file a Registration  Statement with the Securities
and Exchange Commission (SEC), within 180 days of the closing date, covering the
common stock to be issued upon the conversion of the convertible  note and stock
purchase  warrants.  All fees and expenses  related to the  registration  of the
common  stock will be paid by the  Company.  Estimated  fees and  expenses to be
incurred in  connection  with this  agreement in the amount of $35,000 have been
accrued during the six months ended June 30, 2000.

         If the Registration  Statement is not declared  effective by the SEC on
or before  September 30, 2000,  then with respect to any portion of the note not
previously  converted into common stock,  the applicable  conversion  percentage
will decrease by two percent (2%) each thirty day period until the  Registration
Statement  is declared  effective  by the SEC. If the SEC has not  declared  the
Registration  Statement  effective  within one year after  March 23,  2000,  the
applicable conversion percentage shall be fifty percent (50%).

         Also, if the Registration Statement is not filed by the filing date and
not declared effective by the SEC on or prior to September 30, 2000, the Company
shall pay cash, as liquidating  damages,  for such failure. The required payment
will be equal to two (2%) of the purchase price of the note and warrant for each
thirty-day  period,  until the breach of the  Registration  Rights  Agreement is
cured.

         Expenses  incurred in connection with the sale of this convertible note
amounted to $270,000.  These  expenses are being  amortized to interest  expense
over the term of the convertible note.

6.       LITIGATION

         On June 1, 2000,  the Company filed a lawsuit  against Marc Stengel,  a
director,  stockholder  and  Executive  Vice  President  of the Company  seeking
damages  against  Stengel  for  actions  taken,  or not taken,  that the Company
alleges are in breach of his fiduciary duty and

                                     - 12 -

<PAGE>

otherwise  adversely  impact the  Company.  The lawsuit  also  alleges  that the
acquisition of the Internet Collectible Awards discussed in note 1 was a related
party transaction.

         Various  motions and responses have been filed in connection  with this
matter.  As of August  11,  2000 the Court has not ruled on these  matters  and
discovery has not yet begun.

         Greg Rotman,  President  and CEO of the  Company,  has called a special
meeting of the  stockholders to be held on September 7, 2000 for the election of
directors.  Greg  and  Richard  Rotman,  who  are  brothers,  have  filed  proxy
solicitation  materials  with the SEC.  No  other  party  has  filed  any  proxy
solicitation materials.

         The Company is unable to predict the ultimate outcome of the litigation
described  above.










                                     - 13 -

<PAGE>


       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS
               ----------------------------------------------------------

         This Quarterly Report on Form 10-QSB contains  certain  forward-looking
statements  (within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the  Securities  Exchange Act of 1934)  regarding the Company and
its business,  financial condition,  results of operations and prospects.  Words
such as  "expects,"  "anticipates,"  "intends,"  "plans,"  "believes,"  "seeks,"
"estimates" and similar  expressions or variations of such words are intended to
identify  forward-looking  statements in this Report.  Additionally,  statements
concerning  future matters such as the  development of new services,  technology
enhancements,  purchase of equipment,  credit arrangements,  possible changes in
legislation and other statements  regarding  matters that are not historical are
forward-looking statements.

         Although  forward-looking  statements  in this Report  reflect the good
faith judgment of the Company's management, such statements can only be based on
facts and factors currently known by the Company. Consequently,  forward-looking
statements are inherently subject to risks, contingencies and uncertainties, and
actual  results and  outcomes  may differ  materially  from results and outcomes
discussed in this Form 10-QSB.  Although  the Company  believes  that its plans,
intentions and expectations  reflected in these  forward-looking  statements are
reasonable,  the Company can give no  assurance  that its plans,  intentions  or
expectations  will be achieved.  For a more  complete  discussion  of these risk
factors, see Exhibit 99.1, "Risk Factors",  in the Company's Form 10-KSB for the
fiscal year ended December 31, 1999.

Overview

         The Company's  primary business is  collectibles.  The Company's online
collectibles  site is located at  "www.salesonlinedirect.com."  In order to take
advantage of the  tremendous  growth in both the online  auction and  e-commerce
industries,  the  Company  is  now  focused  on the  creation  of a  unique  and
multi-faceted  internet  collectibles  market place that services all aspects of
the purchase,  ownership and sale of collectibles.  Our mission is to become the
premier internet  collectibles site consisting not only of a collectibles portal
but also a global auction search and research  center.  We will derive  revenues
from the sale at auction of collectibles  from our own inventory as well as from
merchandise  under  consignment  type  arrangements  with the public through our
Rotman  Auction  division;  sale of  advertising  on our  website;  and fees for
services such as appraisals and gradings.  The Company's new website,  which can
also  be  accessed  through  the  Company's  primary  website,   is  located  at
"www.collectingexchange.com".

Results of Operations

         The following  discussion  compares the Company's results of operations
for the three months ended June 30, 2000,  with those for the three months ended
June 30, 1999. The Company's  financial  statements  and notes thereto  included
elsewhere in this report contain detailed information that should be referred to
in conjunction with the following discussion.

            Revenue.  For the three  months  ended  June 30,  2000  revenue  was
$328,000,  substantially  all of which is attributable to sales of the Company's
own  product  and fees from  buyers  and  sellers  through  the  Rotman  Auction
operations.  This represents an increase of approximately $173,000, or 112% from
the  three-month period ended June 30, 1999, in which revenue was $155,000.  The
primary  reason for the  increase is that,  since the third  quarter  1999,  the

                                     - 14 -
<PAGE>

Company switched from an 80% consignment  model to approximately 20% consignment
sales. We purchase these collectibles from dealers and collectors and assume the
inventory  and  price  risks  of  these  items  sold.   Due  to  the  inherently
unpredictable  nature of auctions,  it is impossible to determine with certainty
whether an item will sell for more than the price we paid. Most of the Company's
sales consist of Company-owned product. Loss from product sales (gross loss) for
the three months ended March 31, 2000 was $28,000,  compared with a gross profit
of $109,000 for the comparable 1999 quarter. The loss is a result of the Company
auctioning  lower margin,  slower moving  merchandise  during the second quarter
while  reserving the higher  margin and faster moving  inventory for sale in the
third and fourth  quarters.  The  Company  believes  this will  result in better
prices and gross profit.

         Sales,  General,  and  Administrative  Expenses.   Sales,  general  and
administrative  ("SG&A")  expenses for the three months ended June 30, 2000 were
$903,000,  compared to $583,000 for the three  months  ended June 30, 1999.  The
increase in SG&A costs  includes an increase in  professional  fees of $163,000,
which are primarily  attributable to the Company's legal  activities.  Marketing
and advertising  costs decreased by approximately  $37,000 from the three months
ended June 30, 1999. Marketing expenses were primarily attributable to print and
online marketing and advertising programs designed to create brand awareness for
the Company's online sites. The Company also incurred  expenses  relating to the
closing  of  the  Maryland   office  and  moving  of  the   Company's   Internet
infrastructure  to  Massachusetts  in June 2000.  In addition  the Company  made
investments  in product  development  that it  believes  are  required to remain
competitive and handle increased growth.

         Interest expense.  The Company  sustained  charges  associated with the
issuance of a $3,000,000 convertible note and warrants. See "Working Capital and
Liquidity" below.

         Loss.  The Company  realized a loss for the three months ended June 30,
2000 of  $1,062,000,  or ($.02) per share as compared to a loss of $429,000,  or
($.01) per share for the three months ended June 30, 1999.

         The following  discussion  compares the Company's results of operations
for the six months ended June 30, 2000, with those for the six months ended June
30, 1999.

         Revenue.  For the six months ended June 30, 2000 revenue was  $770,000,
substantially all of which is attributable to sales of the Company's own product
and fees from buyers and sellers  through the Rotman  Auction  operations.  This
represents  an increase  of  approximately  $457,000 or 146% from the  six-month
period ended June 30, 1999 in which revenue was $313,000. The primary reason for
the increase is that, since the third quarter 1999, the Company switched from an
80% consignment model to approximately 20% consignment sales. As a result,  most
of the Company's sales consist of  Company-owned  product.  Gross profit for the
six months ended June 30, 2000 was $185,000  compared  with $239,000 for the six
months ended June 30, 1999.

         Sales,  General,  and  Administrative  Expenses.   Sales,  general  and
administrative  ("SG&A") expenses during the six months ended June 30, 2000 were
$1,620,000  compared to $790,000  for the six months  ended June 30,  1999.  The
increase  in  SG&A  costs  includes  professional  fees  ($158,000),  which  are
primarily  attributable to the Company's  legal  activities,  personnel  related
costs ($306,000),  depreciation and amortization ($89,000) and computer expenses
($89,000).  Marketing and advertising  costs decreased by approximately  $69,000
from the six months ended June 30,  1999.  The Company  also  incurred  expenses
relating  to the  closing of the  Maryland  office  and moving of the  Company's
Internet infrastructure to Massachusetts in June 2000. In

                                     - 15 -
<PAGE>

addition the Company made  investments in product  development  that it believes
are required to remain competitive and handle increased growth.

         Interest expense.  The Company  sustained  charges  associated with the
issuance of a $3,000,000  convertible  note and warrants as well as a $1,000,000
one time charge associated with the beneficial  conversion feature in that debt.
See "Working Capital and Liquidity" below.

         Loss.  The  Company  realized a loss for the six months  ended June 30,
2000 of  $2,569,000,  or ($.05) per share,  compared  to  $506,000 or ($.01) per
share for the six months ended June 30, 1999.

         Inflation.  The Company  believes that inflation has not had a material
effect of its results of operations.

Working Capital and Liquidity

         Cash and cash equivalents were $1,467,000 at June 30, 2000, compared to
$1,584,000 at June 30, 1999.

         On March 23,  2000,  the Company  entered  into a  Securities  Purchase
Agreement (the "Agreement"),  whereby the Company sold an 8% convertible note in
the amount of  $3,000,000,  due March 31,  2002 to  Augustine  Fund,  L.P.  (the
"Buyer").  The note is convertible into common stock at a conversion price equal
to the  lesser  of:  (1) one  hundred  ten  percent  (110%) of the lowest of the
closing bid price for the common  stock for the five (5)  trading  days prior to
March 23, 2000, or (2) seventy-five  percent (75%) of the average of the closing
bid  price  for the  common  stock  for the five (5)  trading  days  immediately
preceding the  conversion  date.  Had the Buyer  converted the note on March 23,
2000,  the Buyer  would  have  received  $4,000,000  in  aggregate  value of the
company's common stock upon the conversion of the $3,000,000  convertible  note.
As a  result,  the  intrinsic  value of the  beneficial  conversion  feature  of
$1,000,000 has been allocated to debt discount and additional  paid-in  capital.
Since  the debt was  convertible  at date of  issuance,  the debt  discount  was
charged to earnings during the quarter ended March 31, 2000.

         In connection  with the Agreement,  the Company also issued warrants to
the Buyer and Delano Group  Securities to purchase 300,000 and 100,000 shares of
common  stock,  respectively.  The  purchase  price per share of common stock is
equal to one hundred and twenty  percent (120%) of the lowest of the closing bid
prices  for the  common  stock  during  the five (5)  trading  days prior to the
closing date. The warrants expire on March 31, 2005.

         In addition,  the Company entered into a Registration Rights Agreement,
whereby the Company agreed to file a Registration  Statement with the Securities
and Exchange Commission (SEC), within 180 days of the closing date, covering the
common stock to be issued upon the conversion of the convertible  note and stock
purchase warrants.


         If the Registration  Statement is not declared  effective by the SEC on
or before  September 30, 2000, then, with respect to any portion of the note not
previously  converted into common stock,  the applicable  conversion  percentage
will decrease by two percent (2%) each thirty day period until the  Registration
Statement  is declared  effective  by the SEC. If the SEC has not  declared  the
Registration  Statement  effective  within one year after  March 23,  2000,  the
applicable conversion percentage shall be fifty percent (50%).

                                      -16-
<PAGE>

         Also, if the Registration Statement is not filed by the filing date and
not declared effective by the SEC on or prior to September 30, 2000, the Company
shall pay cash, as liquidating  damages,  for such failure. The required payment
will be equal to two (2%) of the purchase price of the note and warrant for each
thirty-day  period,  until the breach of the  Registration  Rights  Agreement is
cured.


                                      -17-
<PAGE>


                           PART II - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS
         -----------------

         The Company's Board of Directors consists of Gregory Rotman and Richard
Rotman,  who are  brothers,  and  Hannah  Kramer  ("Kramer")  and  Marc  Stengel
("Stengel"),  who are aunt and nephew.  On May 5, 2000, the Company's  President
and CEO advised Stengel in writing that the Company's  Maryland office was being
closed and that Stengel was relieved of his duties at that office.

         On June 1,  2000,  the  Company  filed a  lawsuit  against  Stengel,  a
director,  stockholder and the Executive Vice President of the Company, Case No.
WMN00CV1621,  in the US District  Court for the  District of Maryland  (Northern
Division).  The  complaint  seeks damages  against  Stengel for actions taken or
failed to be taken that the Company alleges are in breach of his fiduciary duty.
The complaint  further alleges that Stengel made intentional  misrepresentations
to, and  concealed  material  facts from,  the other  executive  officers of the
Company,  engaged in  constructive  fraud with the  respect to the  Company  and
converted the Company's property to his own benefit.

         On June 7, 2000,  the Company's  President  and CEO advised  Stengel in
writing that his employment  with the Company was  terminated.  On June 16, 2000
Stengel  commenced an action in the Delaware  Court of Chancery,  C.A. No. 18109
(the "Delaware  Action") seeking,  among other things, a determination  from the
Court that he was  improperly  removed as an officer and director of the Company
and should be reinstated as such, and that the Rotmans be ordered to dismiss the
Maryland action.

         On June 26,  2000,  Stengel  filed a Motion  to  Dismiss  the  Maryland
lawsuit on the basis that the Company  lacked the  authority to bring the action
in that the Board did not authorize the filing of the suit.

         On July 10, 2000,  the Company filed an Opposition to Stengel's  Motion
to Dismiss asserting,  among other things,  that the filing of suit was properly
authorized by the Company's President and CEO acting in his capacity as such. On
July 21, 2000,  Stengel filed a Memorandum in Reply to the Company's  Opposition
to Stengel's  Motion to Dismiss.  As of August 11, 2000, the Court has not ruled
on  Stengel's  Motion to  Dismiss.

         On July 20, 2000, Gregory Rotman, the President and CEO of the Company,
called a special meeting of its stockholders to be held on September 7, 2000 for
the election of  directors.  Gregory  Rotman and Richard  Rotman have  nominated
themselves,  Andrew Pilaro and John Martin for election to the  Company's  board
and have  filed  proxy  soliciting  materials  with the SEC in  support of their
slate.  No other  nominations  have been  received  by the  Company and no proxy
soliciting  materials have been filed by any other party.  On July 27, 2000, the
Court of Chancery  entered an order  staying  the  Delaware  Action  pending the
outcome of the special meeting of shareholders.

                                      -18-

<PAGE>


ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS
         -----------------------------------------

None

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES
         -------------------------------

None

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
         ---------------------------------------------------

None

ITEM 5.  OTHER INFORMATION
         -----------------

None

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
         --------------------------------

(a)      Exhibits:

Exhibit No.
-----------

27       Financial Data Schedule

                                      -19-

<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

Dated: August 11, 2000             SALES ONLINE DIRECT INC.
                                   Registrant



                                   /s/ Gregory Rotman
                                   ---------------------------------------------

                                   Gregory Rotman, President




                                   /s/ Richard Rotman
                                   ---------------------------------------------
                                   Richard Rotman, Chief Financial Officer,
                                   Vice President and Secretary




                                      -20-
<PAGE>



                                LIST OF EXHIBITS

Exhibit No.                Description
-----------                -----------

27.1                       Financial Data Schedule




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