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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from
Form 10QSB and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<CIK> 0001017655
<NAME> SALES ONLINE DIRECT, INC.
<MULTIPLIER> 1
<CURRENCY> U.S. DOLLAR
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-1-2000
<PERIOD-END> JUN-30-2000
<EXCHANGE-RATE> 1
<CASH> 1,467,180
<SECURITIES> 127,178
<RECEIVABLES> 28,494
<ALLOWANCES> 0
<INVENTORY> 726,749
<CURRENT-ASSETS> 2,493,891
<PP&E> 605,118
<DEPRECIATION> 0
<TOTAL-ASSETS> 3,655,382
<CURRENT-LIABILITIES> 467,689
<BONDS> 0
0
0
<COMMON> 47,056
<OTHER-SE> 0
<TOTAL-LIABILITY-AND-EQUITY> 3,655,382
<SALES> 770,297
<TOTAL-REVENUES> 770,297
<CGS> 585,098
<TOTAL-COSTS> 1,620,323
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 1,162,456
<INCOME-PRETAX> (2,569,254)
<INCOME-TAX> 0
<INCOME-CONTINUING> 0
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (2,569,254)
<EPS-BASIC> (0.050)
<EPS-DILUTED> 0
</TABLE>
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