COLDWATER CREEK INC
SC 13G, 2000-02-14
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                  Schedule 13G

                                 (Rule 13d-102)

 INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b) AND
             (c) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)
                               (Amendment No. 3)*


                              COLDWATER CREEK INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                                  COMMON STOCK
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                  193068 10 3
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).

                         (Continued on following pages)

                               Page 1 of 6 Pages
<PAGE>

- -----------------------                                  ---------------------
 CUSIP NO. 193068 10 3                   13G                PAGE 2 OF 6 PAGES
- -----------------------                                  ---------------------

- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
      Dennis C. Pence
      Tax ID Number:

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2    NOT APPLICABLE                                            (a) [_]
                                                                (b) [_]

- ------------------------------------------------------------------------------
      SEC USE ONLY
 3


- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4
      USA

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5
     NUMBER OF            3,417,674 (S Item 4)

      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6
                          0
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7
    REPORTING             3,417,674 (See Item 4)

      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8
                          0
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9
      3,417,674 (See Item 4)

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10
                                                                           [ ]

- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
      33.23%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
      IN

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTION BEFORE FILLING OUT!
<PAGE>

                                                               Page 3 of 6 pages


ITEM 1(a).  NAME OF ISSUER:
            ------------------------------------------------

            Coldwater Creek Inc.

ITEM 1(b).  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
            ------------------------------------------------

            One Coldwater Creek Drive
            Sandpoint, Idaho 83864

ITEM 2(a).  NAME OF PERSON FILING:
            ----------------------

            Dennis C. Pence

ITEM 2(b).  ADDRESS OF PRINCIPAL BUSINESS OFFICE, OR, IF NONE, RESIDENCE:
            -------------------------------------------------------------

            Dennis C. Pence
            c/o Coldwater Creek Inc.
            One Coldwater Creek Drive
            Sandpoint, Idaho 83864

ITEM 2(c)   CITIZENSHIP:
            ------------

            USA

ITEM 2(d).  TITLE OF CLASS OF SECURITIES:
            -----------------------------

            Common Stock

ITEM 2(e).  CUSIP NUMBER:
            -------------

            Not Applicable

ITEM 3.     If this statement is filed pursuant to Rules 13d-1(b) or 13d-2(b),
            check whether the person filing is a:

            Not Applicable
<PAGE>

                                                               Page 4 of 6 Pages

ITEM 4.     OWNERSHIP:
            ----------

            The following information with respect to the ownership of the
            Common Stock of the issuer by the persons filing this Statement is
            provided as of December 31, 1998:

                 (a)    Amount beneficially owned:  3,417,674/1/
                        --------------------------
                 (b)    Percent of Class:                33.23%
                        -----------------

                 (c)    Number of shares as to which such person has:
                        ---------------------------------------------

                        (i)     Sole power to vote or to direct the vote:
                                -----------------------------------------
                                3,417,674/1/

                        (ii)    Shared power to vote or to direct the vote:
                                -------------------------------------------
                                0

                        (iii)   Sole power to dispose or to direct the
                                --------------------------------------
                                disposition of:  3,417,674/1/
                                ---------------

                        (iv)    Shared power to dispose or to direct the
                                ----------------------------------------
                                disposition of:  0
                                ---------------

ITEM 5.     OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
            ---------------------------------------------

            Not applicable.

ITEM 6.     OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:
            ----------------------------------------------------------------

            Not Applicable

ITEM 7.     IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
            ------------------------------------------------------------------
            THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY:
            -------------------------------------------------------------
            Not applicable.

/1/ Includes 86,087 shares held by a Charitable Lead Annuity Trust in the name
of "Dennis C. Pence, Lead Annuity Trust" of which the Reporting Person is the
Trustee; excludes 332,270 shares held by The Aspenwood Supporting Foundation of
which the Reporting Person disclaims beneficial ownership.
<PAGE>

                                                               Page 5 of 6 Pages

ITEM 8.     IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:
            ---------------------------------------------------------

            Not applicable

ITEM 9.     NOTICE OF DISSOLUTION OF GROUP:
            ------------------------------

            Not applicable

ITEM 10.    CERTIFICATION:
            -------------

            Not applicable
<PAGE>

                                  SIGNATURES
                                   ----------

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                        Dated:  February 7, 2000

                                        /s/ Dennis C. Pence
                                        ----------------------------------------
                                        Dennis C Pence
                                        President, Chief Executive Officer, Vice
                                        Chairman of the Board of Directors


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