KEEBLER FOODS CO
10-K, 1999-03-22
COOKIES & CRACKERS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                              --------------------

                                    FORM 10-K

(Mark One)

   |X|     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
           EXCHANGE ACT OF 1934

                    FOR THE FISCAL YEAR ENDED JANUARY 2, 1999

                                       OR

   | |     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
           EXCHANGE ACT OF 1934

                   FOR THE TRANSITION PERIOD FROM      TO

                      COMMISSION FILE NUMBER: NO. 001-13705
                             
                              KEEBLER FOODS COMPANY
             (Exact name of Registrant as specified in its charter)

                 DELAWARE                                36-3839556
     (State or other jurisdiction of                  (I.R.S. Employer
      incorporation or organization)                 Identification No.)

         677 LARCH AVE., ELMHURST, IL                       60126
   (Address of principal executive offices)              (Zip Code)

                                  630-833-2900
              (Registrant's telephone number, including area code)

           SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:


    TITLE OF EACH CLASS            NAME OF EACH EXCHANGE ON WHICH REGISTERED    
    -------------------            -----------------------------------------
       Common Stock                         New York Stock Exchange         

        SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: NONE

      $125,000 OF ITS 10 3/4% SENIOR SUBORDINATED NOTES DUE 2006 WHICH ARE
      FULLY AND UNCONDITIONALLY GUARANTEED BY THE RESTRICTED SUBSIDIARIES

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS REQUIRED
TO BE FILED BY SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 DURING
THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIOD THAT THE REGISTRANT WAS
REQUIRED TO FILE SUCH REPORTS) AND (2) HAS BEEN SUBJECT TO SUCH FILING
REQUIREMENTS FOR THE PAST 90 DAYS. YES |X| NO | |

INDICATE BY CHECK MARK IF DISCLOSURE OF DELINQUENT FILERS PURSUANT TO ITEM 405
OF REGULATION S-K IS NOT CONTAINED HEREIN, AND WILL NOT BE CONTAINED, TO THE
BEST OF REGISTRANT'S KNOWLEDGE, IN DEFINITIVE PROXY OR INFORMATION STATEMENTS
INCORPORATED BY REFERENCE IN PART III OF THIS FORM 10-K OR ANY AMENDMENT TO THIS
FORM 10-K. | |

THE AGGREGATE MARKET VALUE OF THE VOTING AND NON-VOTING COMMON EQUITY HELD BY
NON-AFFILIATES OF THE REGISTRANT AS OF MARCH 15, 1999, BASED UPON THE CLOSING
PRICE OF THE COMMON STOCK AS REPORTED ON THE NEW YORK STOCK EXCHANGE ON SUCH
DATE, WAS APPROXIMATELY $1,358,000,000.

NUMBER OF SHARES OF COMMON STOCK, $0.01 PAR VALUE, OUTSTANDING AS OF THE CLOSE
OF BUSINESS ON MARCH 15, 1999: 84,303,958.

                      DOCUMENTS INCORPORATED BY REFERENCE:

PROXY STATEMENT TO BE FILED ON OR BEFORE APRIL 25, 1999 FOR 
  THE ANNUAL MEETING TO BE HELD ON MAY 25, 1999.....................  PART III

<PAGE>
                                FORM 10-K REPORT

                                TABLE OF CONTENTS

PART I:                                                                    PAGE

Item 1.    Business......................................................... 1

Item 2.    Properties....................................................... 7

Item 3.    Legal Proceedings................................................ 8

Item 4.    Submission of Matters to a Vote of Security Holders.............. 8

PART II:

Item 5.    Market for the Registrant's Common Equity and Related Shareholder
            Matters......................................................... 8

Item 6.    Selected Financial Data.......................................... 9

Item 7.    Management's Discussion and Analysis of Financial Condition and
            Results of Operation............................................ 10

Item 7a.   Quantitative and Qualitative Disclosures About Market Risk....... 18

Item 8.    Financial Statements and Supplementary Data...................... 19

Item 9.    Changes in and Disagreements with Accountants on Accounting and      
            Financial Disclosure............................................ 19

PART III:

Item 10.   Directors and Executive Officers of the Registrant............... 19

Item 11.   Executive Compensation........................................... 19

Item 12.   Security Ownership of Certain Beneficial Owners and Management... 19

Item 13.   Certain Relationships and Related Transactions................... 20

PART IV:

Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K.. 20

<PAGE>



                                     PART I

ITEM 1.       BUSINESS

    Unless stated otherwise, market share data included in this Annual Report on
Form 10-K are based on supermarket, mass merchandiser and drug store sales,
measured in pounds sold, for the fifty-two week period ended January 3, 1999 as
reported by Information Resources, Inc. ("IRI"). Sales to club stores and
vending distributors are not included in this data. With respect to the
foodservice industry, market share data included herein are based on sales,
measured in pounds sold, for the twelve-month period ended December 31, 1998 as
reported by the International Foodservice Manufacturers Association
("IFMATRAC").

    Keebler Foods Company and its subsidiaries ("Keebler" or "the Company") is
the second largest cookie and cracker manufacturer in the United States ("U.S.")
with annualized net sales of over $2.5 billion and a 25.7% share of the U.S.
cookie and cracker market. We market a majority of our products under
well-recognized brands such as KEEBLER, CHEEZ-IT, CARR'S and FAMOUS AMOS. In the
U.S., we are the number two manufacturer of branded cookies and crackers, the
leading licensed supplier of Girl Scout cookies and the number one manufacturer
of private label cookies and the number one manufacturer of crackers for the
foodservice market. We are also the number one manufacturer of retail branded
ice cream cones in the U.S. and a major producer of retail branded pie crusts.
In addition, we produce custom-baked products for other marketers of branded
food products.

RECENT HISTORY

    Keebler was originally organized under the laws of the State of Delaware as
UB Investments US Inc. ("UBIUS" or "predecessor company") on July 14, 1992.
Keebler was acquired from UB Investments (Netherlands) B.V. on January 26, 1996
(the "Keebler acquisition") by INFLO Holdings Corporation ("INFLO"), a
corporation which was jointly owned by Artal Luxembourg S.A. ("Artal"), a
private investment company, and Flowers Industries, Inc. ("Flowers"), a New York
Stock Exchange-listed company and one of the country's largest manufacturers and
marketers of fresh and frozen baked foods. Immediately after the Keebler
acquisition, the Company was renamed Keebler Corporation. In conjunction with
the Keebler acquisition, INFLO sold 2.5% of the outstanding shares of $0.01 par
value common stock to certain members of management. On June 4, 1996, Keebler
acquired Sunshine Biscuits, Inc. ("Sunshine" or the "Sunshine acquisition") from
G.F. Industries, Inc. ("GFI"). As part of consideration paid in the sale of
Sunshine, GFI was issued common stock and a warrant to purchase 6,135,781 shares
of common stock. On November 20, 1997, INFLO was merged into Keebler Corporation
(the "Merger") and subsequently changed its name to Keebler Foods Company. After
the Merger, the stock and warrant held by GFI were transferred to Bermore,
Limited ("Bermore"), a privately held corporation and the parent of GFI, and
reissued for the same value in the name of Keebler. On February 3, 1998, Keebler
completed an initial public offering (the "Offering") of 13,386,661 shares of
common stock. Concurrent with the Offering, Bermore exercised the warrant in
exchange for 6,135,781 shares of common stock. The exercise of the warrant
resulted in Keebler receiving $19.8 million of cash proceeds. Artal and Bermore
sold all of the shares in the Offering, with no proceeds from the Offering going
to Keebler. As part of the transaction, Flowers acquired additional shares of
common stock from Artal and Bermore, which increased its ownership from
approximately 45% to 55%. Artal, having sold shares to both Flowers and the
public, retained ownership of approximately 21%. Bermore exercised the warrant,
sold shares to both Flowers and the public and retained ownership of
approximately 6%. During 1998, Bermore, through a series of transactions,
transferred its shares held to Claremont Enterprises, Limited ("Claremont"), a
privately held Bahamian limited company. On September 28, 1998, Keebler acquired
President International, Inc. ("President") from President International Trade
and Investment Corporation, a company limited by shares under the International
Business Companies Ordinance of the British Virgin Islands. On January 21, 1999,
Keebler registered 16,200,000 shares of the Company common stock in connection
with a secondary public offering. Artal and Claremont owned all of the shares
sold in the secondary offering, with no proceeds going to Keebler. As a result,
Artal's ownership percentage decreased from approximately 21% to 2% and
Claremont's ownership percentage was reduced from approximately 6% to 5% of the
outstanding common stock. Management's ownership remained at approximately 2%
and Flowers' ownership remained at approximately 55%.

                                       1
<PAGE>

GENERAL BUSINESS DESCRIPTION

    Keebler competes in the U.S. retail cookie and cracker industry which in
1998 generated sales of approximately $8.5 billion measured in retail sales to
consumers. The U.S. cookie and cracker industry, which is relatively stable, has
experienced slow, but steady growth over the past twenty years. The cookie and
cracker industry is comprised of distinct types of products. Cookie product
types include, among others, sandwich cookies, chocolate chip cookies and
fudge-covered cookies. Cracker product types include, among others, saltine
crackers, graham crackers and snack crackers. Supermarkets accounted for 76.9%
of 1998 sales in the cookie and cracker industry, with mass merchandisers (such
as Wal-Mart), convenience stores and drug stores accounting for the balance.
Since 1992, U.S. annual dollar supermarket sales of cookies and crackers have
increased by an average of 1.5% per year. We believe that non-supermarket
channels of distribution are becoming increasingly important.

    Since the acquisition of the Keebler business in January 1996, we have
employed a business strategy designed to capitalize on our competitive
strengths, which include strong national brands and a national direct to store
door sales and distribution system, which is known as a "DSD distribution
system." The acquisitions of Sunshine and President have enabled us to further
develop this business strategy. The key elements of this strategy include:

    o    building on the KEEBLER brand and taking advantage of its strength
         across product types; 
    o    expanding the CHEEZ-IT brand; 
    o    increasing sales in non-supermarket channels; 
    o    increasing the efficiency of operations and
    o    pursuing acquisitions that complement or provide further opportunities
         to use existing brands, product lines or distribution systems.

    Keebler operates its business through the use of two reportable segments.
The mass distribution of consumer food products in both the Branded and
Specialty segments is an important element in maintaining sales growth and
providing service to customers. We attempt to meet the changing demands of
customers by planning appropriate stock levels and reasonable delivery times
consistent with achieving optimal economics of distribution. In order to achieve
these objectives, we have developed a network of manufacturing plants, shipping
centers and distribution warehouses strategically located throughout the
continental U.S. to provide high national in-store presence. We use a
combination of Keebler-owned, public and contract carriers to deliver products
from distribution points to customers.

BRANDED SEGMENT

    The Branded segment produces a number of well-recognized brands including:
CHEEZ-IT, CHIPS DELUXE, CLUB, DROXIES, FAMOUS AMOS, FUDGE SHOPPE, SUNSHINE
KRISPY, MUNCH'EMS, MURRAY, OLDE NEW ENGLAND, READY CRUST, SANDIES, TOWN HOUSE,
VIENNA FINGERS, WHEATABLES and ZESTA. We also import and distribute CARR'S
crackers in the U.S. under an exclusive long-term licensing and distribution
agreement with United Biscuits. CARR'S crackers are the best-selling specialty
crackers in the U.S. In addition, we are the top manufacturer of retail branded
ice cream cones in the U.S., as well as the leading manufacturer of preformed
retail branded pie crusts which are sold under the KEEBLER READY CRUST brand
name. All of our branded products are sold in supermarkets, mass merchandisers,
club stores, convenience stores and drug stores, among others.

    Keebler distributes retail branded cookie and cracker products through our
DSD distribution system, which services substantially all supermarkets in the
U.S., as measured by IRI. We believe our national DSD distribution system
provides us with certain competitive advantages. Members of Keebler's sales
force, rather than store employees, stock and arrange our products on store
shelves and build end-aisle and free-standing product displays. Frequent
presence of our sales force employees provides us with a high level of control
over the availability and presentation of our products. We believe that this
control allows us to maintain shelf space, better execute in-store promotions
and more effectively introduce new products. In-store promotions are important
because we believe that purchases of cookies and crackers are often impulse
driven.

                                       2
<PAGE>

    With the acquisition of President, we acquired their franchised DSD
distribution system, which principally distributes products east of the
Mississippi River. The President DSD distribution system, which services both
supermarkets and certain non-supermarket channels, is comprised of independent
franchisees who purchase and resell certain President products.

    In addition to the Keebler and President DSD distribution systems, we use a
network of independent distributors and brokers to serve convenience stores and
vending distributors. In the case of club stores, Keebler uses a dedicated sales
force and ships products directly to the customers' warehouses. We also use a
warehouse sales and distribution system to sell and distribute KEEBLER READY
CRUST pie crusts. CARR'S crackers are sold through a network of independent
specialty distributors.

    Keebler has focused on new product introductions and line extensions within
our core product types, such as CHEEZ-IT HEADS AND TAILS, CHEEZ-IT snack mix,
CHEEZ-IT HOT & SPICY crackers, KEEBLER PEANUT BUTTER FUDGE STICKS, LEMON CREME
VIENNA FINGER cookies and HOMESTYLE SOFT BATCH cookies. We have previously
introduced innovative product types such as KEEBLER COOKIE STIX. We also
developed new sizes of our leading products to enable us to expand in
non-supermarket channels and introduced innovative new packaging, such as
holographic holiday packaging and resealable stand-up packages for our CHEEZ-IT
snack mix and FAMOUS AMOS cookies.

    The planned integration of Sunshine's operations into those of Keebler was
completed by the end of 1996. The combination of Keebler and Sunshine allowed us
to achieve efficiencies in administration, purchasing, production, marketing,
sales and distribution. In particular, the sales and distribution of Sunshine
retail branded products were incorporated into our DSD distribution system which
had excess capacity. Filling excess capacity with Sunshine products made
Keebler's DSD distribution system more efficient and allowed us to focus sales
and marketing efforts on more profitable retail branded products.

    Net sales, net income and cash flow of the Branded segment are affected by
the timing of new product introductions, promotional activities, price increases
and a seasonal bias toward the second half of the year due to events such as
back-to-school, Thanksgiving and Christmas. The relative mix between cookie and
cracker sales varies throughout the year with stronger cracker sales in the last
quarter of the calendar year.

SPECIALTY SEGMENT

    The Specialty segment produces cookies, crackers and custom-baked products
for several markets. We are the number one manufacturer of crackers for the
foodservice market, as reported by IFMATRAC. Our foodservice products are sold
by a national sales force dedicated solely to the foodservice market, with the
assistance of independent brokers. These products are shipped directly to
customers' warehouses and in the foodservice market, we generally sell to large
distributors who sell our products to restaurants and institutions.

    With the acquisition of President, we are now also the leading licensed
supplier of cookies for the Girl Scouts of America. We exclusively supply more
than one-half of the approximately 320 Girl Scout Councils in the U.S. and are
one of only three cookie manufacturers licensed by the Girl Scouts of America to
manufacture Girl Scout cookies. Keebler employs dedicated marketing personnel to
assist the various Girl Scout Councils with sales, marketing and public
relations. A team of nine salespersons is employed, in addition to independent
brokers, which market to U.S. Girl Scout Councils.

    In addition, Keebler manufactures private label products to be sold by
retailers under their own brands. We believe we are the leading manufacturer of
private label cookie products in the U.S. We serve leading supermarkets in the
U.S. with a variety of private label products ranging from value-oriented
standard products to premium items that compete with branded alternatives. Our
Bake-Line Products, Inc. plant located in Des Plaines, Illinois, is dedicated to
producing private label cookies, and is capable of producing a wide variety of
products with numerous packaging options to meet the wide-ranging demands of our
private label customers. Our private label cookies and crackers are shipped via
common carrier directly to customer warehouses.

                                       3
<PAGE>

    We also manufacture a variety of custom-baked products for other marketers
of branded food products including: Kellogg POP TARTS, Kellogg NUTRIGRAIN bars,
MCDONALDLAND cookies and Gerber BITER biscuits, as well as crackers for Oscar
Mayer LUNCHABLES, Starkist CHARLIE TUNA snack kits and Kraft HANDI-SNACKS. Our
custom-baked products are packaged under customers' labels and shipped from
Keebler plants to the customers' regional warehouses or distribution centers via
common carrier.

    Historically, President's net sales, net income and cash flow have been
higher in the first quarter than any other fiscal quarter because substantially
all sales of Girl Scout cookies have occurred in that quarter. As such, we
expect to realize proportionately higher net sales, net income and cash flow
during the first quarter than we historically have experienced.

COMPETITION

    The U.S. branded cookie and cracker industry is led by Keebler and Nabisco,
Inc. ("Nabisco"), which together account for 59.4% of sales volume. Smaller
competitors include numerous national, regional and local manufacturers of both
branded and private label products. Competition in our markets takes many forms
including:

    o    establishing favorable brand recognition; 
    o    developing products sought by consumers; 
    o    implementing appropriate pricing; 
    o    providing strong marketing support and 
    o    obtaining access to retail outlets and sufficient shelf space.

    Nabisco is the largest manufacturer in the U.S. cookie and cracker industry.
We have a 25.7% share of the retail cookie and cracker market, while Nabisco has
a 33.7% share. The remaining industry participants primarily target certain
portions of the industry or focus on certain geographical regions of the U.S.
Keebler and Nabisco are also the only cookie and cracker producers that have
national wholly-owned DSD distribution systems, although Pepperidge Farm
operates a national DSD distribution system through independent distributors.

CUSTOMERS

    Keebler's top ten customers in 1998 accounted for 29.6% of our net sales. No
single customer accounted for more than 4.3% of net sales.

RAW MATERIALS

    The principal raw materials used in our food products consist of flour,
sugar, chocolate, shortening and milk. We also use paper products such as
corrugated cardboard, as well as films and plastics to package its products. Raw
materials and packaging materials are readily available from various suppliers.
There is no significant reliance on any one supplier. We use hedging techniques
to minimize the impact of price fluctuations in raw materials and not for
speculative or trading purposes. The hedging techniques, however, may not result
in a reduction in our raw material costs or protect us from sharp increases in
certain raw material costs, which we have experienced in the past.

INTELLECTUAL PROPERTY

    We own a number of patents, licenses, trademarks and trade names. Principal
trademarks and trade names include KEEBLER, Ernie the Keebler Elf, the Hollow
Tree logo, CHEEZ-IT, CHIPS DELUXE, CLUB, FAMOUS AMOS, FUDGE SHOPPE, HI-HO,
HYDROX, SUNSHINE KRISPY, MUNCH'EMS, MURRAY, OLDE NEW ENGLAND, READY CRUST,
SANDIES, SOFT BATCH, SUNSHINE, TOASTEDS, TOWN HOUSE, VIENNA FINGERS, WHEATABLES
and ZESTA. We are also the exclusive licensee of the CARR'S brand name in the
U.S. Such trademarks and trade names are considered to be of material importance
to our business since they have the effect of developing brand identification
and maintaining consumer loyalty. We are not aware of any fact that would
negatively impact the continuing use of any material patents, licenses,
trademarks or trade names.

                                       4
<PAGE>

RESEARCH AND DEVELOPMENT

    Keebler engages in research activities, which principally involve
development of new products, improvement of the quality of existing products and
improvement and modernization of production processes. We also carry out
development and evaluation of new processing techniques for both current and
proposed product lines. Identifiable research and development costs are set
forth on page F-11 of our consolidated financial statements.

REGULATION

    As a manufacturer and marketer of food items, our operations are subject to
regulation by various federal government agencies, including the Food and Drug
Administration, the Department of Agriculture, the Federal Trade Commission (the
"FTC"), the Environmental Protection Agency and the Department of Commerce, as
well as various state agencies. These agencies regulate various aspects of our
business, including production processes, product quality, packaging, labeling,
storage and distribution. Under various statutes and regulations, such agencies
prescribe requirements and establish standards for quality, purity and labeling.
The finding of a failure to comply with one or more regulatory requirements can
result in a variety of sanctions, including monetary fines or compulsory
withdrawal of products from store shelves. In addition, advertising of our
businesses is subject to regulation by the FTC, and we are subject to certain
health and safety regulations, including those issued under the Occupational
Safety and Health Act.

ENVIRONMENTAL

    Our operations and properties are subject to federal, state and local laws
and regulations relating to the storage, handling, emission and discharge of
materials and wastes into the environment. The primary environmental laws
affecting our operations are the Federal Clean Air Act and Clean Water Act. We
may be required to spend significant sums in order to maintain our compliance
with environmental laws, particularly with respect to emission control
equipment, replacement of chlorofluorocarbons (i.e. ozone-depleting substances)
in cooling equipment and asbestos abatement projects. Although it is difficult
to estimate the cost of complying with environmental laws, we do not believe
that compliance with, or liability under, any environmental laws individually or
in the aggregate will have a material adverse effect on our operations or
financial condition.

EMPLOYEES

    We employ approximately 12,200 persons, of which approximately 5,800 are
represented by unions. We believe relations with our employees to be good.

<TABLE>

EXECUTIVE OFFICERS OF KEEBLER
<CAPTION>

      NAME                 AGE                 POSITION
<S>                        <C>      <C>    
Robert P. Crozer           52       Chairman of the Board and Director
Sam K. Reed                52       Chief Executive Officer, President and Director
E. Nichol McCully          44       Chief Financial Officer and Senior Vice President - Finance
David B. Vermylen          48       President - Keebler Brands
Jack M. Lotker             55       President - Specialty Products
James T. Willard           58       Senior Vice President - Operations
Thomas E. O'Neill          44       Vice President, Secretary and General Counsel
James T. Spear             44       Vice President - Finance and Corporate Controller

</TABLE>
                                       5
<PAGE>

    ROBERT P. CROZER. Mr. Crozer was elected Chairman of the Board of Directors
of Keebler in February 1998. Mr. Crozer has been a Director of Keebler since
March 1996. Mr. Crozer has served as Vice Chairman of the Board of Directors of
Flowers since 1989. He joined Flowers in 1973 and has been a director of Flowers
since 1989. Mr. Crozer served as Vice President-Marketing of Flowers from 1985
to 1989, Corporate Director of Marketing Planning of Flowers from 1979 to 1985,
as well as President and Chief Operating Officer, Convenience Products Group of
Flowers from 1979 to 1989. Mr. Crozer received both a B.A. and an M.B.A. from
the University of Virginia.

    SAM K. REED. Mr. Reed has been the Chief Executive Officer, President and a
Director of Keebler since the Keebler acquisition in January 1996. Mr. Reed has
twenty-five years of experience in the snack and baking industries. From January
1994 to January 1995 he served as Chief Executive Officer of Specialty Foods
Corporation's $450 million Western Bakery Group division. Prior to that, he was
President and Chief Executive Officer of Mother's Cake and Cookie Co. from 1991
to 1994, and held Executive Vice President positions at Wyndham Bakery Products
from 1988 to 1990 and Murray Bakery Products from 1985 to 1988. Mr. Reed managed
a natural foods company from 1984 to 1985, which later became The Quaker Oats
Company's rice cake division. He started his career in 1974 with Oroweat Foods
Company where he spent ten years in finance, manufacturing and general
management. Mr. Reed received a B.A. from Rice University and an M.B.A. from
Stanford University.

    E. NICHOL MCCULLY. Mr. McCully has been the Chief Financial Officer and
Senior Vice President-Finance of Keebler since the Keebler acquisition in
January 1996. Mr. McCully has over eleven years of experience as a senior
financial executive in the food industry, most recently as group Chief Financial
Officer for the Western Bakery Group division of Specialty Foods Corporation
from 1993 to 1995. Mr. McCully was Vice President-Finance for Mother's Cake and
Cookie Co. from 1991 until its acquisition by Specialty Foods Corporation in
1993. From 1990 to 1991, he was Vice President-Finance, and from 1988 to 1990,
he was Controller for Spreckels Sugar Co. Prior to entering the food industry,
Mr. McCully held financial management positions with Triad Systems Corporation
and Wells Fargo Leasing Corporation, and he has auditing experience with Arthur
Andersen & Co. Mr. McCully received a B.A. from the University of California at
Berkeley and an M.B.A. from the University of California at Los Angeles. Mr.
McCully is also a Certified Public Accountant.

    DAVID B. VERMYLEN. Mr. Vermylen has been the President-Keebler Brands since
the Keebler acquisition in January 1996. Mr. Vermylen manages Keebler's branded
biscuits, pie crust and imported products sector. He has twenty-four years
experience in marketing consumer packaged goods including cookies, cereals,
beverages and convenience foods. In 1995, he served as Chairman, President and
Chief Executive Officer of Brothers Gourmet Coffee, a publicly traded specialty
beverage manufacturer and retailer. He served as President and Chief Operating
Officer from 1994 to 1995 and Vice President-Marketing from 1991 to 1993 at
Mother's Cake and Cookie Co. Mr. Vermylen spent fourteen years in product
management at General Foods from 1974 to 1988 managing a variety of businesses,
including serving as Vice President of Marketing for Post Cereals. Mr. Vermylen
was also a founding partner of a consulting firm specializing in food marketing
and grocery distribution. He holds a B.A. in economics from Georgetown
University and an M.B.A. from New York University.

    JACK M. LOTKER. Mr. Lotker has been President-Specialty Products of Keebler
since the Keebler acquisition in January 1996. Mr. Lotker has worked in the food
industry for twenty-four years, most recently at Homeland Stores of Oklahoma
from 1988 to 1995. His experience in the baking industry and with DSD
distribution systems includes two years at CPC International as Vice President
and General Manager of Dry Products from 1986 to 1988 and eight years at Arnold
Food Company as Vice President and Group Executive from 1978 to 1986. Mr. Lotker
headed the American Bakers Association Industrial Relations Committee from 1983
to 1986 and has an extensive knowledge of the interaction among food retailing,
wholesale bakery distribution and unionized bakery operations. Mr. Lotker
received his B.A. from Queens College and his M.B.A. from Long Island
University.

    JAMES T. WILLARD. Mr. Willard has been Senior Vice President-Operations of
Keebler since July 1996. With thirty-four years experience in the food industry,
Mr. Willard most recently was Senior Vice President at Nabisco Biscuit Co. from
1993 to 1996, and Senior Vice President-Operations and Technical Services at
Nabisco Specialty Products Division from 1991 to 1993. From 1988 to 1991, Mr.
Willard was Senior Vice President-Operations at ALPO Pet Foods, Inc., and Mr.
Willard was Senior Vice President-North American Operations at Cadbury
Schweppes, Inc. from 1986 to 1988. Prior to those assignments, Mr. Willard held
various positions at Nestle Foods

                                       6
<PAGE>

Corporation from 1964 to 1986. These positions were Vice President-U.S.
Chocolate Manufacturing (1983 to 1986), General Manager-Chocolate Manufacturing
(1980 to 1983 and 1975 to 1978), General Manager-Fruits, Tomatoes & Meats (1978
to 1980), Division Manager-Manufacturing (1971 to 1975), Assistant
Manager-Quality Control (1970 to 1972) and Microbiologist and Chemist-Regional
Laboratory (1964 to 1970). Mr. Willard received a B.S. from Capital University
and an M.S. from Ohio State University.

    THOMAS E. O'NEILL. Mr. O'Neill has been Vice President, Secretary and
General Counsel of Keebler since December 1996. Mr. O'Neill has spent more than
thirteen years in the food industry, most recently serving as Vice President and
Division Counsel for the Worldwide Beverage Division of The Quaker Oats Company
from December 1994 to December 1996. In that position, Mr. O'Neill was
responsible for all legal matters in both domestic and international markets
concerning the $2 billion division. Mr. O'Neill was Vice President and Division
Counsel of the Gatorade Worldwide Division of The Quaker Oats Company from 1991
through 1994. Prior to joining Quaker Oats in 1985, Mr. O'Neill spent three
years with Winston & Strawn, a law firm based in Chicago. Mr. O'Neill received
both a B.A. and J.D. from the University of Notre Dame. He also completed
additional work in the executive management program at Harvard University's
Graduate School of Business.

    JAMES T. SPEAR. Mr. Spear has been Vice President Finance and Corporate
Controller of Keebler since July 1995. He originally joined Keebler in February
1992 as Corporate Controller. Before starting with Keebler, Mr. Spear was Chief
Financial Officer of Kirkland & Ellis from 1989 to 1991. From 1979 to 1989, he
was with Price Waterhouse as both an auditor and consultant, mainly with clients
in the food industry. Mr. Spear holds a B.A. from Miami University and an M.B.A.
from Indiana University Graduate School of Business. Mr. Spear is also a
Certified Public Accountant.

    All executive officers serve at the pleasure of the Board of Directors.

    There is no family relationship between any of the executive officers of
Keebler.


ITEM 2.       PROPERTIES

    We operate nineteen manufacturing facilities in the U.S. of which sixteen
are owned and three are leased. The manufacturing facilities are located in
Athens, Georgia; Augusta, Georgia; Birmingham, Alabama; Charlotte, North
Carolina; Chicago, Illinois; Cincinnati, Ohio; Cleveland, Tennessee; Columbus,
Georgia; Denver, Colorado; Des Plaines, Illinois; Florence, Kentucky; Grand
Rapids, Michigan; Kansas City, Kansas; Lake Bluff, Illinois; Louisville,
Kentucky; Macon, Georgia; Marietta, Oklahoma; North Little Rock, Arkansas and
Sayreville, New Jersey. We also own and operate a dairy in Fremont, Ohio that
produces cheese under a proprietary formula that is used as an ingredient in
CHEEZ-IT crackers. In addition, we own one idle manufacturing facility located
in Atlanta, Georgia that is held for sale. As a result of capital expenditures
made over the past decade, we believe the manufacturing facilities are modern
and efficient. Additional investment may be necessary to improve the facilities
recently acquired in conjunction with the President acquisition. We also believe
manufacturing capacity is sufficient to meet foreseeable needs.

    Distribution facilities consist of nineteen shipping centers attached to the
manufacturing facilities, eight stand-alone shipping centers (two owned and six
leased; of which two are idle) and sixty-two distribution centers (ten owned and
fifty-two leased) throughout the U.S. Of the sixty-two distribution centers,
nine were subleased and two were idle. The four idle facilities have been
accrued for in the plant and facility closing costs. We also lease seventy-seven
warehouses and eighteen depots that are located throughout the U.S. and are
utilized by the sales force in the distribution of our products. Following the
President acquisition, we own one idle warehouse that is held for sale. We
believe there is sufficient distribution capacity to meet foreseeable needs.

    In addition to manufacturing and distribution facilities, we own two office
buildings and leases two others as part of our corporate office facility.
Keebler also leases numerous sales offices throughout the country.

    All of our manufacturing, distribution and corporate office facilities are
used by both the Branded and Specialty segments of our business.

                                       7
<PAGE>

ITEM 3.       LEGAL PROCEEDINGS

    Not applicable.


ITEM 4.       SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

    Not applicable.


                                     PART II


ITEM 5.       MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED SHAREHOLDER
              MATTERS

MARKET INFORMATION FOR COMMON STOCK

    The New York Stock Exchange (the "Exchange") is the principal market on
which Keebler's common stock is traded. The common stock was first traded on the
Exchange on January 29, 1998, concurrent with the underwritten initial public
offering of 13,386,661 shares of Keebler's common stock at an initial price to
the public of $24.00 per share. Prior to the Offering, there was no established
public trading market for Keebler's shares. Quarterly market price data for 1998
is as shown below:

<TABLE>
<CAPTION>
                                                                                  Market Price per share
                                                                              -------------------------------
                                                                                   High              Low
                                                                              --------------    -------------
             <S>                                                              <C>               <C>    
             1998:

                      Quarter 1............................................         $ 31.75          $ 25.88
                      Quarter 2............................................         $ 30.13          $ 24.69
                      Quarter 3............................................         $ 29.00          $ 23.88
                      Quarter 4............................................         $ 37.81          $ 26.19
</TABLE>

HOLDERS

    The approximate number of holders of record of common stock as of March 15,
1999 was 523. This number does not include beneficial owners of Keebler's
securities held in the name of nominees.

DIVIDENDS

    No dividends were declared on Keebler's common stock in 1998 or 1997.
Historically, we have not paid dividends on our common stock and do not
currently anticipate paying any cash dividends. Additionally, the existing
$700.0 million Senior Credit Facility Agreement ("Credit Facility") and the
Senior Subordinated Notes ("Notes") place limitations on our ability to pay
dividends or make other distributions on our common stock. The most limiting
dividend restriction exists under the Notes, which limits dividend payments to
the sum of: (i) 50% of consolidated cumulative net income, (ii) net cash
proceeds received from the issuance of capital stock, (iii) net cash proceeds
received from the exercise of stock options and warrants, (iv) net cash proceeds
received from the conversion of indebtedness into capital stock and (v) the net
reduction in investments made by Keebler. Any future determination as to the
payment of dividends will be subject to such limitations, will be at the
discretion of the Board of Directors and will depend on our results of
operations, financial condition, capital requirements and other factors deemed
relevant by the Board of Directors.

                                       8
<PAGE>

ITEM 6.       SELECTED FINANCIAL DATA

    The selected historical financial data presented below as of and for the
year ended January 2, 1999, the year ended January 3, 1998, the forty-eight
weeks ended December 28, 1996 and the four weeks ended January 26, 1996, have
been derived from, and should be read in conjunction with the historical
consolidated financial statements of Keebler and UBIUS, the predecessor company,
including the respective notes thereto, included elsewhere. The selected
historical financial data presented below as of and for the fiscal years ended
December 30, 1995 and December 31, 1994 have been derived from the consolidated
financial statements of the predecessor company that are not included herein.
The distinction between Keebler and the predecessor company's selected financial
data, as shown below, has been made by inserting a double line. The results of
operations presented below are not necessarily indicative of results to be
expected for any future period. The information set forth below should be read
in conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the consolidated financial statements and
respective notes thereto, included elsewhere herein.
<TABLE>
<CAPTION>
                                                   Keebler Foods Company        ||                  UBIUS
                                          --------------------------------------|| --------------------------------------
                                                                    Forty-Eight ||  Four Weeks         Year Ended 
                                            Year Ended  Year Ended  Weeks Ended ||    Ended     -------------------------
                                            January 2,  January 3,  December 28,|| January 26,  December 30, December 31,
                                             1999 (a)      1998        1996 (b) ||     1996         1995         1994
                                          ------------ ------------ ------------|| ------------ ------------ ------------
                                            (In Millions Except Per Share Data) ||              (In Millions)
<S>                                       <C>          <C>          <C>         || <C>          <C>          <C>
                                                                                ||
OPERATING DATA:                                                                 ||
Net sales...............................    $ 2,226.5    $ 2,065.2    $ 1,645.5 ||   $   101.7    $ 1,578.6    $ 1,599.7
Gross profit............................      1,287.6      1,177.2        871.3 ||        46.8        831.8        894.2
Loss on impairment of Salty Snacks                                              ||
  business..............................            -            -            - ||           -         86.5            -
Income (loss) from continuing operations        196.1        141.4         70.1 ||       (25.5)      (137.9)        46.4
Income tax expense (benefit)............         73.0         45.2         14.0 ||           -         (0.5)        (1.1)
Discontinued operations:                                                        ||
  Income from operations of discontinued                                        ||
    Frozen Food businesses, net of tax..            -            -            - ||           -          7.4          3.4
  Gain on disposal of Frozen Food                                               ||
    businesses, net of tax..............            -            -            - ||        18.9            -            -
Extraordinary item:                                                             ||
  Loss on early extinguishment of debt,                                         ||
    net of tax..........................          1.7          5.4          1.9 ||           -            -            -
Net income (loss).......................    $    94.9    $    57.0    $    15.8 ||   $    (6.5)   $  (158.3)   $   (23.0)
                                                                                ||
Diluted net income per share:                                                   ||
  Income from continuing operations                                             ||
    before extraordinary item...........    $    1.10    $    0.77    $    0.23 ||
  Extraordinary item....................         0.02         0.07         0.02 ||
                                          ------------ ------------ ------------||
  Net income............................    $    1.08    $    0.70    $    0.21 ||
                                          ============ ============ ============||
                                                                                ||
Weighted Average Shares Outstanding.....         87.5         80.6         76.1 ||
                                          ============ ============ ============||

OTHER DATA:                                                                     ||
EBITDA, as adjusted (c).................    $   265.2    $   202.1    $   119.6 ||   $   (23.5)   $   (93.3)   $    89.5
Depreciation and amortization (excluding                                        ||
  items related to discontinued                                                 ||         
  operations)...........................         69.1         60.7         49.5 ||         2.0         44.6         43.1           
Capital expenditures (excluding                                                 ||
  expenditures related to discontinued                                          ||
  operations)...........................         66.8         48.4         29.4 ||         3.2         54.2         54.6
                                                                                ||
CASH FLOW DATA:                                                                 ||
Cash Provided from (Used by)                                                    ||
  Operating activities..................    $   142.7    $   218.3    $    53.2 ||   $    (0.4)   $   (61.4)   $   (17.4)
  Investing activities..................       (510.7)       (41.5)      (130.1)||        65.2        (52.6)       (45.9)
  Financing activities..................        364.3       (161.6)        86.8 ||       (65.7)       104.4         69.4
                                          ------------ ------------ ------------|| ------------ ------------ ------------
(Decrease) increase in cash and cash                                            ||
  equivalents...........................    $    (3.7)   $    15.2    $     9.9 ||   $    (0.9)   $    (9.6)   $     6.1
                                          ============ ============ ============|| ============ ============ ============

- ---------------------------------------------------------------

(a)    Includes the operating results of President from the acquisition date of September 28, 1998 through January 2,
       1999. Other matters affecting comparability are detailed in Item 7. Management's Discussion and Analysis of
       Financial Condition and Results of Operations.

(b)    Includes the operating results of Sunshine from the acquisition date of June 4, 1996 through December 28, 1996. Other
       matters affecting comparability are detailed in Item 7. Management's Discussion and Analysis of Financial
       Condition and Results of Operations.

(c)    EBITDA, as adjusted, is defined as income (loss) from continuing operations before interest, taxes, depreciation,
       amortization and restructuring charges (gains).
</TABLE>
                                       9
<PAGE>
<TABLE>
<CAPTION>
                                                   Keebler Foods Company        ||                  UBIUS
                                          --------------------------------------|| --------------------------------------
                                                           As of                ||                  As of
                                          --------------------------------------|| --------------------------------------
                                           January 2,   January 3,  December 28,|| January 26,  December 30, December 31,
                                              1999         1998         1996    ||     1996         1995         1994
                                          ------------ ------------ ------------|| ------------ ------------ ------------
                                                       (In Millions)            ||              (In Millions)
<S>                                       <C>          <C>          <C>         || <C>          <C>          <C>
                                                                                ||
BALANCE SHEET DATA:                                                             ||
Cash and cash equivalents...............    $    23.5    $    27.2    $    12.0 ||   $     2.1    $     3.0    $    12.5
Total assets............................      1,655.8      1,042.9      1,102.1 ||       849.1        926.9      1,001.2
Due to affiliate........................            -            -            - ||       105.0        108.0        551.6
Total debt (including capital leases)...        654.5        298.8        457.9 ||       371.4        437.6        333.2
Shareholders' equity (deficit)..........        329.3        222.0        165.1 ||        45.3         51.8       (234.9)

</TABLE>
 
ITEM 7.       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
              RESULTS OF OPERATIONS

SET FORTH BELOW IS A DISCUSSION OF THE FINANCIAL CONDITION AND RESULTS OF
OPERATIONS FOR THE YEARS ENDED JANUARY 2, 1999, JANUARY 3, 1998 AND DECEMBER 28,
1996. THE YEAR ENDED DECEMBER 28, 1996 INCLUDES BOTH THE FORTY-EIGHT WEEKS OF
KEEBLER FOODS COMPANY UNDER CURRENT MANAGEMENT AND THE FOUR WEEKS OF UBIUS UNDER
FORMER MANAGEMENT. THE FOLLOWING DISCUSSION OF RESULTS OF OPERATIONS AND
LIQUIDITY AND CAPITAL RESOURCES SHOULD BE READ IN CONJUNCTION WITH THE
CONSOLIDATED FINANCIAL STATEMENTS OF KEEBLER FOODS COMPANY AND THE RELATED NOTES
THERETO APPEARING ELSEWHERE.

OVERVIEW

    GENERAL

    We sell cookies and crackers, custom-baked products to other manufacturers
of branded food products, pie crusts and ice cream cones. Our net sales are
principally affected by product pricing and quality, brand recognition, new
product introductions, product line extensions, marketing and service. We manage
these factors to achieve a sales mix favoring our higher margin products while
driving volume through our national DSD distribution system.

    The principal elements comprising our cost of sales are raw and packaging
materials, labor and manufacturing overhead. The major raw materials that we use
in the manufacture of our products are flour, sugar, chocolate, shortening and
milk. We also use paper products, such as corrugated cardboard, as well as films
and plastics to package our products. The prices of these raw materials have
been subject to significant volatility. We have mitigated the effect of such
volatility in the past through our hedging programs, but may not be successful
in protecting our business from price increases in the future. In addition to
the foregoing factors, our cost of sales are affected by the efficiency of
production methods and manufacturing capacity utilization.

    Our selling, marketing and administrative expenses are comprised mainly of
labor and lease costs associated with our national DSD distribution system,
trade and consumer promotion costs, other advertising costs and the cost of our
corporate offices. While costs associated with our national DSD distribution
system and the cost of our corporate offices are generally fixed, promotion and
other advertising costs are more variable. Promotion and other advertising costs
represent the largest component of our cost structure other than cost of sales
and are principally influenced by changes in net sales.

    We are in the process of integrating President into our operations. In
connection with this integration, we are currently undertaking a complete
analysis of our system-wide manufacturing and distribution operations as we
assess opportunities to improve our operational efficiencies in 1999 and beyond.
We currently anticipate that we will take a restructuring charge during 1999
when our analysis and related plans are finalized.

                                       10
<PAGE>

    MATTERS AFFECTING COMPARABILITY

    Keebler's fiscal year consists of thirteen four week periods (fifty-two or
fifty-three weeks) and ends on the Saturday nearest December 31. The 1998 fiscal
year consists of fifty-two weeks and the 1997 fiscal year consists of
fifty-three weeks. As a result of the Keebler acquisition, which closed on the
last day of the first four week period of 1996, the fiscal year for 1996
consisted of the forty-eight weeks ended December 28, 1996.

    Keebler's operating results for the forty-eight weeks ended December 28,
1996 have been combined with the operating results of the predecessor company
for the four weeks ended January 26, 1996 to compare the year ended December 28,
1996 to the years ended January 2, 1999 and January 3, 1998. Keebler's operating
results for the year ended January 2, 1999 include the operating results of
President from the acquisition date of September 28, 1998. Keebler's operating
results for the year ended December 28, 1996 include the operating results of
Sunshine from the acquisition date of June 4, 1996, whereas the subsequent years
include the operating results of Sunshine for the entire year. Additionally,
Keebler's operating results have been restated to reflect the Merger with INFLO
as if it had been effective January 26, 1996.

RESULTS OF OPERATIONS

    Keebler's results of operations, expressed as a percentage of net sales, for
the last three years ended January 2, 1999, January 3, 1998 and December 28,
1996 are set forth below:
<TABLE>
<CAPTION>
                                                                                      Years Ended
                                                                    ------------------------------------------------
                                                                      January 2,       January 3,      December 28,
                                                                         1999             1998             1996
                                                                    --------------   --------------   --------------
<S>                                                                 <C>              <C>              <C>    
 NET SALES.......................................................         100.0%           100.0%           100.0%
 Cost of sales...................................................          42.2             43.0             47.5
 Selling, marketing and administrative expenses..................          48.5             49.7             49.6
 INCOME FROM CONTINUING OPERATIONS...............................           8.8              6.8              2.5
 Interest Expense, Net...........................................           1.2              1.6              2.2
 Loss on early extinguishment of debt, net of tax................             -              0.3              0.1
 NET INCOME......................................................           4.3%             2.7%             0.5%
</TABLE>

    Keebler's reportable segments are Branded and Specialty, which were
determined using Keebler's method of internal reporting, which divides and
analyzes the business by sales channel. The reportable segments represent an
aggregation of similar sales channels. We evaluate the performance of the
reportable segments and allocate resources based on the segment's profit
contribution, defined as earnings before certain functional support costs,
amortization, interest and income taxes. While the accounting policies for each
reportable segment are the same as for the total company, the cost of sales used
to determine a segment's profit contribution is calculated using standard costs
for each product, whereas actual cost of sales is used to determine consolidated
operating income (loss).

    BRANDED SEGMENT

    The Branded segment sells a number of well-recognized products, primarily to
retail outlets such as supermarkets, mass merchandisers, warehouse club stores,
convenience stores and drug stores. This segment also imports and distributes
CARR'S crackers in the U.S. under an exclusive long-term licensing and
distribution agreement with United Biscuits.
<TABLE>
<CAPTION>
                                                          Years Ended
                          ----------------------------------------------------------------------------
                               January 2, 1999           January 3, 1998         December 28, 1996
                          ------------------------  ------------------------  ------------------------
                                $           %             $           %             $           %
                          ------------- ----------  ------------- ----------  ------------- ----------
                                                         ($ IN MILLIONS)
   <S>                    <C>           <C>         <C>           <C>         <C>           <C>
   NET SALES                $  1,726.7                $  1,566.7                $  1,247.9
                                                                                    
   PROFIT CONTRIBUTION      $    282.6      16.4%     $    226.9     14.5%      $    154.0      12.3%
                                                                                   
</TABLE>
                                       11
<PAGE>

    Net sales in the Branded segment increased 10.2% in 1998 to $1,726.7
million. The acquisition of President contributed $78.9 million in incremental
revenue. Adjusting to an equal number of selling days and before including the
acquisition growth, branded revenues grew 6.7% over the prior year. The primary
drivers of the increase were higher sales of products under both the KEEBLER and
CHEEZ-IT brands. The KEEBLER brand name was used to leverage new product
introductions through line extensions such as the KEEBLER PEANUT BUTTER FUDGE
STICKS. The growth in CHEEZ-IT sales was partly attributed to new products such
as CHEEZ-IT HEADS AND TAILS, CHEEZ-IT sandwich crackers and CHEEZ-IT snack mix.
Additionally, we redirected marketing support into brand-building advertising
and consumer promotions. For example, with this support, sales of KEEBLER FUDGE
SHOPPE cookies and CHEEZ-IT products grew in 1998, with CHEEZ-IT products
increasing 22.1% over 1997. A favorable sales mix of KEEBLER branded products,
combined with selected price increases, also generated higher revenues. Further
contributing to the improvement was continued revenue growth outside
supermarkets, such as in mass merchandisers, convenience and club stores. Net
sales in 1997 were 25.6% higher compared to 1996. Revenue growth in 1997 was
achieved by incremental sales associated with the Sunshine acquisition as well
as increased volumes. In 1996, sales of Sunshine products by the Branded segment
were approximately $216.0 million from the acquisition date until year end
compared to approximately $486.0 million for all of 1997. Successful new product
introductions and growth in the retail businesses outside supermarkets also
propelled increased volume.

    The Branded segment had a 1998 profit contribution of $282.6 million or
16.4% of net sales. After removing the impact of President, profit contribution
was 16.8% of net sales, which represented a 2.3 percentage point increase over
1997. A higher gross profit and lower distribution expenses drove the
improvement. The benefit noted in gross profit was attributed to improved sales
mix, selected price increases and continued productivity gains in our bakeries.
Lower distribution expenses were due to more fully utilizing available trailer
capacity and productivity and cost savings programs designed to minimize
inventory losses. The 1997 profit contribution of $226.9 million was 14.5% of
net sales compared to the 1996 profit contribution of 12.3% of net sales. A
higher gross profit was also the main contributor to the 2.2 percentage point
improvement in the 1997 profit contribution. After discontinuing several less
profitable products in 1996, the 1997 sales mix consisted of higher margin
products. Additionally, the 1997 profit contribution reflected lower prices on
certain raw materials and lower production costs due to the implementation of
several productivity programs in our manufacturing facilities. Selling and
distribution expenses also decreased as a percent of net sales due to increased
volume coupled with the benefit of cost reduction initiatives. Somewhat
offsetting these improvements were higher marketing expenses primarily spent on
brand-building, national advertising.

    SPECIALTY SEGMENT

    The Specialty segment produces cookies and crackers for the foodservice
market, the Girl Scouts of America and private label retailers. In addition, we
also produce custom-baked products for other marketers of branded food products.

<TABLE>
<CAPTION>
                                                         Years Ended
                          ----------------------------------------------------------------------------
                               January 2, 1999           January 3, 1998         December 28, 1996
                          ------------------------  ------------------------  ------------------------
                                $           %             $           %             $           %
                          ------------- ----------  ------------- ----------  ------------- ----------
                                                             ($ IN MILLIONS)
   <S>                    <C>           <C>         <C>           <C>         <C>           <C>
   NET SALES                 $  499.8                   $  498.5                  $  499.3
                                                                                    
   PROFIT CONTRIBUTION       $   85.9        17.2%      $   80.3       16.1%      $   58.2       11.7%

</TABLE>
 
    Net revenues in the Specialty segment in 1998 were flat compared to 1997.
The acquisition of President contributed $16.2 million of incremental sales.
Adjusting to an equal number of selling days and before including the
acquisition growth, net sales in the Specialty segment were $9.0 million, or
1.8%, below 1997. Net sales in 1997 were also flat compared to 1996. While an
improved sales mix benefited each year, the overall decrease in net sales for
each year-on-year comparison was principally associated with lower margin
products that were either discontinued or re-positioned at higher price levels.
Volume declines in custom-baked products in 1997 also served to offset gains
received from selected price increases.

                                       12
<PAGE>

    The Specialty segment's profit contribution of $85.9 million was 1.1
percentage point above the prior year, as a percent of net sales. Before
considering the impact of President, profit contribution was 17.3% of net sales
in 1998 compared to 16.1% in 1997. The improvement in profit contribution was
primarily achieved by a more profitable sales mix, selected price increases and
productivity gains received through bakery automation projects and supply chain
initiatives in distribution and inventory management. Profit contribution was
$80.3 million in 1997 which resulted in a 4.4 percentage point increase in
profit contribution over 1996 that was principally driven by a more favorable
sales mix in 1997 coupled with growth in sales of private label products. Lower
raw material costs in 1997 also contributed to the profit contribution
improvement.

    COST OF SALES

    Cost of sales was $938.9 million in 1998 which included an additional $61.3
million related to cost of sales for President that was not included in prior
years. Excluding the impact of President, cost of sales, as a percent of net
sales, was 41.2% for 1998 compared to 43.0% in 1997 and 47.5% in 1996. The
improvements made in each year were principally achieved from initiatives
implemented to increase automation and productivity at our manufacturing
facilities along with other cost reduction programs. The streamlining of our
manufacturing facilities, creating increased capacity utilization, also
contributed to a lower cost of sales. Additionally, the cost of certain raw and
packaging materials has declined from previous years.

    SELLING, MARKETING AND ADMINISTRATIVE EXPENSES

    Selling, marketing and administrative expenses were $53.8 million higher
compared to 1997, however, 1.2 percentage points better as a percent of net
sales. After removing $27.2 million of additional expense attributable to
President, selling, marketing and administrative expenses were $26.6 million
above the prior year. Higher marketing expenses related to our continued focus
on building brand equity through advertising and consumer promotions was the
primary driver of the increased spending. Partially offsetting these higher
marketing expenses were savings achieved in distribution costs due to improved
inventory handling and deployment. In 1997, selling, marketing and
administrative spending increased $160.0 million compared to 1996, yet remained
consistent as a percentage of net sales. Increased spending was driven by higher
volume captured through both internal growth and the Sunshine acquisition. In
1997, we began spending more on advertising and other consumer promotions to
create increased brand and consumer awareness. Selling, marketing and
administrative expenses remained comparable as a percent of net sales in 1997
and 1996 due to higher volumes passing through a more efficient, fixed cost,
selling and distribution network.

    INTEREST EXPENSE

    Interest expense was $26.5 million in 1998, $33.8 million in 1997 and $38.4
million in 1996. The steady decline was primarily due to both a continuing
overall lower average debt balance and more favorable interest rates. Interest
expense declined from 1997, despite the $530.0 million of additional debt
incurred from the acquisition of President, due to lower interest rates, fees
and favorable terms. In conjunction with the President acquisition, the $145.0
million outstanding balance on the term note was extinguished, also contributing
to the reduction in interest expense. The 1997 decrease in the average debt
balance from 1996 was the result of principal pre-payments of $113.8 million on
the term loans and a $29.0 million pre-payment of the seller note. In addition,
the 1998 weighted average interest rate was 0.62 percentage points lower than
the previous year while the 1997 weighted average rate was 0.28 percentage
points lower than 1996.

    INCOME TAXES

    Income taxes were provided at an effective tax rate of 43% in 1998, 42% in
1997 and 44.2% in 1996. In each year, the effective tax rate exceeded the
statutory rate due to nondeductible expenses, principally amortization of
intangibles, including trademarks, trade names, other intangibles and goodwill.
The 1.0 percentage point increase in the effective tax rate from 1997 to 1998
was due primarily to the increase in nondeductible expenses, principally the
amortization of intangibles, resulting from the President acquisition. The
effective tax rate declined in 1997, compared to 1996, as earnings were
significantly higher in 1997, thereby reducing the impact of nondeductible
expenses, such as amortization of intangibles, on the calculation of the
effective tax rate. Income tax expense was

                                       13
<PAGE>

not provided for during the first four weeks of 1996. As part of the Keebler
acquisition, the valuation allowance on deferred taxes was adjusted by $25.1
million to reflect the elimination of certain deferred tax assets revalued in
the purchase price allocation. We carried a deferred tax valuation allowance of
$84.4 million at January 2, 1999, January 3, 1998 and December 28, 1996 to
provide for the uncertainty in realizing the deductibility of deferred tax
assets recognized. Pursuant to the terms of the Keebler acquisition, the
predecessor company retained the right to use the net operating losses for
potential carrybacks. Any unused operating losses are then available to us, but
are significantly restricted under current tax law. Therefore, all net operating
loss carryforwards have been fully reserved due to the uncertainty of their
realization.

    DISCONTINUED OPERATIONS

    In 1995, the predecessor company adopted plans to discontinue the operations
of the Frozen Food businesses, and in the first four weeks of 1996, a gain of
$18.9 million, net of income taxes, was recognized on the disposal of the Frozen
Food businesses.

    EXTRAORDINARY ITEM NET OF INCOME TAXES

    In the latter part of 1998, an after-tax extraordinary charge of $1.7
million was recorded for the write-off of unamortized bank fees related to the
early extinguishment of the term note. Similarly, in 1997 and 1996, we also
recorded extraordinary charges, net of income taxes, of $5.4 million and $1.9
million, respectively. In 1997, $3.8 million of the extraordinary charges, net
of tax, also related to the write-off of debt issuance costs associated with the
early retirement of term loans. An additional $1.6 million, net of income taxes,
extraordinary charge was recorded due to a loss on the early extinguishment of
the seller note which was entered into at the time of the Keebler acquisition.
The 1996 extraordinary charge of $1.9 million, net of income taxes, related to
the write-off of debt issuance costs made in connection with the $125.0 million
early extinguishment of increasing rate notes.

    NET INCOME

    In 1998, net income of $94.9 million was 66.5% higher than the prior year
and net income of $57.0 million for 1997 was $47.7 million above 1996. The
substantial growth in net earnings in year-over-year comparisons was achieved
through revenue gains combined with lower operating expenses resulting from
productivity and cost savings programs. Revenue growth in both 1998 and 1997 was
achieved through volume increases, higher prices and an improved sales mix.
Compared to 1996, 1997 also benefited from increased revenue due to the
inclusion of the Sunshine business for the entire fiscal year.

LIQUIDITY AND CAPITAL RESOURCES

    A condensed cash flow statement of Keebler follows:
<TABLE>
<CAPTION>
                                                                         Years Ended
                                                  ------------------------------------------------------------
                                                      January 2,          January 3,            December 28, 
                                                        1999                 1998                   1996
                                                  -----------------    ------------------    -----------------
                                                                         (IN MILLIONS)
<S>                                               <C>                  <C>                   <C>    
CASH PROVIDED FROM (USED BY)

  Operating activities...........................     $    142.7           $     218.3           $     52.8
  Investing activities...........................         (510.7)                (41.5)               (64.9)
  Financing activities...........................          364.3                (161.6)                21.1
                                                  -----------------    ------------------    -----------------
 (DECREASE) INCREASE IN CASH AND CASH
   EQUIVALENTS...................................     $     (3.7)          $      15.2           $      9.0
                                                  =================    ==================    =================
</TABLE>
                                       14
<PAGE>

    CASH FLOW FOR 1998

    Operating activities provided $142.7 million of cash during 1998. Net
earnings of $94.9 million coupled with the deferral of additional income taxes
were the primary drivers of the favorable cash flow. Partially offsetting these
sources of cash was an increased investment in inventories and trade accounts
receivable of $13.8 million and $5.1 million, respectively. A build in finished
goods, principally associated with the upcoming Girl Scout cookie season,
accounted for the larger investment in inventory. The increase in trade accounts
receivable was due principally to the addition of the President's trade accounts
receivable subsequent to the acquisition. Also offsetting these cash sources was
$5.4 million of current year net spending for plant and facility closing costs
and severance related to the exit costs associated with the Keebler, Sunshine
and President acquisitions. Spending on plant and facility closing costs and
severance is expected to be substantially completed by the end of 1999, except
for noncancelable lease obligations which are expected to continue until 2006.
Higher income tax payments attributable to a $62.0 million increase in pre-tax
income over the prior year also offset the positive cash flow.

    Cash used by investing activities was $510.7 million, of which $444.8
million, net of cash acquired, was attributable to the acquisition of President
in September 1998. An additional $66.8 million of capital spending was made for
modifications related to new products, to update and enhance production
facilities and to achieve near-term cost savings and efficiencies in the
manufacturing, sales and distribution process. At year end, we held the idle
Atlanta, Georgia manufacturing facility, a distribution center in Kensington,
Connecticut and a warehouse in Houston, Texas for sale and expect the
disposition of these facilities to be completed before the end of 1999.

    Financing activities generated $364.3 million of cash for the year
principally from proceeds of long-term debt borrowings under $825.0 million of
available new debt facilities used to finance the acquisition of President. We
also received $19.8 million of cash proceeds resulting from Bermore exercising a
warrant in exchange for 6,135,781 shares of common stock at the time of our
initial public offering. Employee stock options exercised during the year
provided another $0.8 million of cash. These cash sources were partially offset
by the pre-payment of the $145.0 million outstanding term note balance and a
$20.0 million repayment on the revolving facility. In addition, cash totaling
$8.6 million was used to repurchase common stock into treasury under the stock
repurchase program.

    CASH FLOW FOR 1997 AND 1996

    Cash provided from operating activities was $218.3 million in 1997 which was
an increase of $165.5 million over the cash provided from operations in 1996.
The primary contributors to the positive cash flow for 1997 were net earnings of
$57.0 million, a lower investment in trade accounts receivable and reduced
funding of current liabilities and income taxes. Improved accounts receivable
collection procedures provided $38.2 million of working capital. The reduced
funding of current liabilities was attributable primarily to the timing of
payments, while the increase in income taxes payable was attributable to a $47.7
million increase in earnings over 1996. Partially offsetting these benefits was
spending on plant and facility closing costs and severance and the payment of an
arbitration award. Spending on plant and facility closing costs and severance
relating to exit costs associated with the Keebler and Sunshine acquisitions,
although down from 1996, accounted for $13.7 million of cash used by operations
for the year ended January 3, 1998. Exit cost spending associated with these
acquisitions was substantially complete at the end of 1998, with the exception
of noncancelable lease obligations, which are expected to continue until 2004.
In addition, we paid an arbitration award in 1997 regarding a contract
production arrangement, which was entered into by the predecessor company, in
the amount of $6.8 million plus legal fees.

    Cash used by investing activities was $41.5 million in 1997 compared to
$64.9 million in 1996. The cash used in 1997 was primarily used to fund capital
expenditures. Capital expenditures were $48.4 million and $32.6 million in 1997
and 1996, respectively. In 1997, capital spending was made principally to
enhance, update or realign the existing production lines, provide distribution
and production efficiencies and to achieve near-term cost savings. Proceeds
received from asset disposals of $7.0 million partially offset capital
expenditures. The sale of the Santa Fe Springs plant in 1997 accounted for $3.6
million of the proceeds, with the remainder provided mainly from the sale of
trucks and machinery and equipment.
                                       15
<PAGE>

    Cash used by financing activities in 1997 was $161.6 million. In 1997, we
entered into an amendment and restatement of our prior senior credit agreement,
proceeds from which were used to extinguish existing term loans of $153.6
million. The extinguishment was funded primarily by a draw down on the revolving
loan facility and $109.8 million under a new term loan. During 1997, the draw
down on the revolving loan facility was completely repaid. Additionally, in the
fourth quarter of 1997, we extinguished $29.0 million of debt related to the
seller note and made $70.0 million in principal pre-payments on the term loan
using existing cash resources. Scheduled principal payments of $18.7 million
were made on the term loan and other debt during the year.

    CAPITAL RESOURCES

    In 1998 and 1997, our capital resources were provided under two separate
credit arrangements. In order to consummate the acquisition of President in
September 1998, we entered into a new Credit Facility consisting of a $350.0
million revolving facility and a $350.0 million term facility. In addition, we
also entered into a $125.0 million bridge facility that was subsequently
refinanced with a receivables facility on January 29, 1999. These new debt
facilities replaced the available $140.0 million revolving loan facility and an
existing term loan which were outstanding in 1997 and 1998 until the time of the
President acquisition. Available borrowings under the revolving facility and the
previous revolving loan facility were $265.0 million and $140.0 million in 1998
and 1997, respectively. Borrowings under the $350.0 million revolving facility
in 1998 were $105.0 million, with $20.0 million repaid as of January 2, 1999.
There were no borrowings under the $140.0 million revolving loan facility in
1998, however, there were $32.8 million of borrowings in 1997, which was all
repaid as of January 3, 1998.

    Capital expenditures for 1999 are expected to be approximately $90.0
million, up nearly $23.2 million from 1998. The majority of capital spending in
1999 will be used to increase the automation in production and distribution
facilities in order to obtain additional productivity and cost savings. We
anticipate that capital expenditures will be funded from cash provided by
operations and will continue at a level sufficient to support our strategies and
operating needs.

    Historically, we have not paid dividends, and at this time do not anticipate
paying any cash dividends. The existing Credit Facility and Notes place
limitations on our ability to pay dividends or make other distributions on our
common stock. Additionally, the Credit Facility requires us to meet certain
financial covenants including a debt to earnings before interest, taxes,
depreciation and amortization ratio and cash flow coverage ratios. In addition
to these ratios, the credit agreement also requires us to meet net worth and
interest coverage ratios. In 1998 and 1997, we met all financial covenants in
each of our financing agreements. Total debt was $654.5 million, $298.8 million
and $457.9 million as of January 2, 1999, January 3, 1998 and December 28, 1996,
respectively. Current maturities on the total debt outstanding were $112.7
million, $26.4 million and $18.6 million as of such respective dates. Cash and
cash equivalents on January 2, 1999, January 3, 1998 and December 28, 1996 were
$23.5 million, $27.2 million and $12.0 million, respectively. We believe that
available cash, as well as amounts available under our new debt facilities, will
be sufficient to meet normal operating requirements for the foreseeable future.

NEW ACCOUNTING PRONOUNCEMENTS

    In June 1998, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards ("SFAS") No. 133, "Accounting for Derivative
Instruments and Hedging Activities" which is effective for all fiscal quarters
of fiscal years beginning after June 15, 1999. The new statement establishes
accounting and reporting standards for derivative instruments and hedging
activities. The statement requires that all derivatives be recognized as either
assets or liabilities in the statement of financial position and that the
instruments be measured at fair value. The accounting for changes in the fair
value of a derivative depends on the intended use of the derivative and the
resulting designation. We have not yet determined the impact the new statement
may have on the consolidated financial statements.

                                       16
<PAGE>

SEASONALITY

    Our net sales, net income and cash flow are affected by the timing of new
product introductions, promotional activities, price increases and a seasonal
bias toward the second half of the year due to events such as back-to-school,
Thanksgiving and Christmas. The relative mix between cookie and cracker sales
varies throughout the year with stronger cracker sales in the last quarter of
the calendar year. President's net sales, net income and cash flow historically
has been higher in the first quarter than in any other fiscal quarter because
substantially all sales of Girl Scout cookies have occurred in that quarter. For
this reason, going forward, we expect to realize proportionately higher net
sales, net income and cash flow during the first quarter of our fiscal year than
we historically have experienced.

SELF INSURANCE

    We purchase insurance coverage for worker's compensation as well as general,
product and vehicle liability maintaining certain levels of retained risk
(self-insured portion). Potential losses relating to claims under the
self-insured portion of the policies are accrued in accordance with the
requirements of SFAS No. 5, "Accounting for Contingencies." There are no
unasserted claims that require a reserve or disclosure in accordance with SFAS
No. 5.

YEAR 2000 ISSUE

    The Year 2000 issue arose because many existing computer programs use only
the last two digits to refer to a year. As a result, computer programs may not
properly recognize a year that begins with "20" instead of the familiar "19." If
not corrected, many businesses are at risk for possible computer application
miscalculations or systems failures causing disruptions in business operations.
These risks are commonly referred to as the "Y2K issues."

    We utilize software and related technologies that will be affected by the
date change in the year 2000. We have completed a comprehensive review of our
computer systems and non-information technology systems to identify potential
Y2K issues. Since we have implemented the SAP R/3 management information system
and Manugistics software, both of which were developed/purchased as Y2K
compliant, we do not anticipate that the impact of Y2K issues on our business
will be material. Additionally, secondary information systems, which are not
material to our ability to forecast, manufacture or deliver product, have been
reviewed and Y2K issues identified. We are currently in the process of
correcting or upgrading these systems. We intend to be Y2K compliant on all
critical systems by the middle of 1999.

    We have undertaken efforts to verify that all of our material vendors and
suppliers will be Y2K compliant. Specifically, we sent a comprehensive
questionnaire to all of our significant suppliers and vendors regarding their
Y2K compliance in an attempt to identify any problem areas with respect to these
groups. Although the results of the questionnaire indicated that our material
vendors and suppliers intend to be Y2K compliant before the end of 1999, they
were not able to provide us any assurances. We are currently in the process of
developing a contingency plan to address any potential Y2K failures caused by a
third party. While we cannot assure that third parties will convert their
systems in a timely manner and in a way compatible with our systems, we believe
that our actions with third parties detailed above, along with the development
of a contingency plan, will minimize these risks.

    We currently estimate that the incremental costs for becoming Y2K compliant
are approximately $2.0 - $3.0 million, which will be funded from cash provided
by operations and expensed as incurred. Spending of $1.0 million against this
estimate has occurred to date. This estimate is exclusive of Y2K issues
regarding the President acquisition. We have completed a comprehensive review of
President's computer systems and non-information technology systems to identify
potential Y2K issues. Many of the Y2K risks at President will be mitigated
through our implementation of the SAP R/3 management information system,
Manugistics software and our warehouse management system at the President
facilities. We expect this implementation to be completed during 1999. We
estimate additional costs of approximately $0.3 million will be necessary to
correct or upgrade President's secondary information systems in order to make
them Y2K compliant.

                                       17
<PAGE>

    Based on the progress we have made in addressing our Y2K issues and our
compliance with Y2K issues on our primary business information systems, we do
not foresee significant risks associated with our Y2K compliance at this time.
As our plan is to address any significant risks associated with our Y2K issues
prior to being affected by them, a comprehensive contingency plan has not been
developed. However, if a significant risk related to our Y2K compliance or a
delay in the anticipated timeline for compliance occurs, we will develop
contingency plans as deemed necessary at that time.

    The information presented above sets forth the steps we have taken to
address the Y2K issues. We do not expect compliance with Y2K issues or the most
reasonably likely worst case scenario and related contingency plan to have a
material impact on our business, results of operations or financial condition.

    The above discussion of our efforts and expectations relating to Y2K
compliance is forward-looking. Readers are cautioned that forward-looking
statements contained in this discussion should be read in conjunction with our
disclosure under the heading "FORWARD-LOOKING STATEMENTS" that follows below.

FORWARD-LOOKING STATEMENTS

    Certain statements incorporated by reference or made in this discussion are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995 (the "Reform Act"). These statements are subject
to the safe harbor provisions of the Reform Act. Such forward-looking statements
include, without limitation, statements about:

    o    the competitiveness of the cookie and cracker industry; 
    o    the future availability and prices of raw and packaging materials; 
    o    potential regulatory obligations; 
    o    our strategies and 
    o    other statements that are not historical facts.

     When used in this discussion, the words "anticipate," "believe," "estimate"
and similar expressions are generally intended to identify forward-looking
statements. Because such forward-looking statements involve risks and
uncertainties, there are important factors that could cause actual results to
differ materially from those expressed or implied by such forward-looking
statements, including but not limited to:

    o    changes in general economic or business conditions (including in the
         cookie and cracker industry);
    o    actions of competitors;
    o    our ability to recover material costs in the pricing of our products;
    o    the extent to which we are able to develop new products and markets for
         our products;
    o    the time required for such development;
    o    the level of demand for such products and
    o    changes in our business strategies.


ITEM 7A.      QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

    The principal market risks to which we are exposed that may adversely affect
results of operations and financial position include changes in future interest
rates and raw material prices. We seek to minimize or manage these market risks
through normal operating and financing activities and through the use of
interest rate swap agreements and commodity futures and options contracts. The
use of these instruments is limited to hedging activities and they are not
entered for trading or speculative purposes. These agreements and contracts are
entered into at a corporate level and as such, any income or expense associated
with these transactions is not allocated to our reportable segments.

                                       18
<PAGE>

    Our exposure to market risk for changes in interest rates relates primarily
to long-term debt obligations. Our current debt structure consists of both fixed
and floating rate debt. Interest rate swap agreements are used to effectively
manage changes in interest rates related to the majority of our borrowings with
the objective of reducing overall interest costs. Sensitivity analysis was used
to assess the impact that changes in market prices have on the fair value of
interest rate swap agreements. Assuming a ten percent increase in market price,
the fair value of the interest rate swap agreements at January 2, 1999, with a
notional amount of $527.3 million, would increase the net receivable to $3.1
million, while the impact of a ten percent decrease in market price would result
in a net payable of $4.4 million.

    We enter into commodity futures and options contracts to neutralize the
impact of price increases on raw material purchases that are not likely to be
recovered through higher prices on our products. We also used sensitivity
analysis to assess the potential impact on the fair value of commodity futures
and options contracts. Assuming a ten percent increase or decrease in market
price, the fair value of open contracts with a notional amount of $61.7 million
at January 2, 1999 would be impacted by $5.8 million.


ITEM 8.       FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

    Refer to the Index to Financial Statements and Financial Statement Schedule
on F-1 for the required information.


ITEM 9.       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
              FINANCIAL DISCLOSURE

    Not applicable.


                                    PART III


ITEM 10.      DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     Information regarding our Directors is incorporated by reference to
Keebler's Proxy Statement to be filed with the Securities and Exchange
Commission in connection with our 1999 annual meeting.

    Information regarding our Executive Officers can be found in Part I of this
Annual Report on Form 10-K on pages 5 through 7.


ITEM 11.      EXECUTIVE COMPENSATION

     Incorporated by reference to Keebler's Proxy Statement to be filed with the
Securities and Exchange Commission in connection with our 1999 annual meeting.


ITEM 12.      SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     Incorporated by reference to Keebler's Proxy Statement to be filed with the
Securities and Exchange Commission in connection with our 1999 annual meeting.

                                       19
<PAGE>

ITEM 13.      CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

    Not applicable.


                                     PART IV


ITEM 14.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)    1.   The financial statements listed in the accompanying Index to
            Financial Statements and Financial Statement Schedule are filed as
            part of this report on pages F-2 to F-30.

       2.   The financial statement schedule listed in the accompanying Index to
            Financial Statements and Financial Statement Schedule is filed as
            part of this report on page S-2.

       3.   The exhibits listed in the accompanying Index to Exhibits are filed
            as part of this Form 10-K unless noted otherwise.

(b)    Reports on Form 8-K

       1.   Current Report on Form 8-K/A dated December 10, 1998 related to the
            acquisition of President International, Inc. by Keebler Foods
            Company on September 28, 1998.

(c)    Exhibits

       See Exhibit Index at page i.

(d)    Financial Statement Schedule

       See Index to Financial Statements and Financial Statement Schedule on 
       page F-1.





                                       20
<PAGE>


                                   SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                        KEEBLER FOODS COMPANY
                                            (Registrant)

                         /s/   SAM K. REED
                        --------------------------------------------------------
                        Sam K. Reed
                        President, Chief Executive Officer and Director

                        Date:  March 22, 1999


     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities indicated on March 22, 1999.

<TABLE>

<CAPTION>


<S>                                                             <C>    
/s/  SAM K. REED                                                /s/  ROBERT P. CROZER
- ----------------------------------------------------------      --------------------------------------------------------
Sam K. Reed                                                     Robert P. Crozer
President, Chief Executive Officer and Director                 (Director)
(Principal Executive Officer)

/s/  E. NICHOL MCCULLY                                          /s/  AMOS R. MCMULLIAN
- ----------------------------------------------------------      --------------------------------------------------------
E. Nichol McCully                                               Amos R. McMullian
Senior Vice President and Chief Financial Officer               (Director)
(Principal Financial Officer)

/s/  JAMES T. SPEAR                                             /s/  WAYNE H. PACE
- ----------------------------------------------------------      --------------------------------------------------------
James T. Spear                                                  Wayne H. Pace
Vice President Finance and Corporate Controller                 (Director)
(Chief Accounting Officer)

/s/  JOHNSTON C. ADAMS, JR.                                     /s/  C. MARTIN WOOD III
- ----------------------------------------------------------      --------------------------------------------------------
Johnston C. Adams, Jr.                                          C. Martin Wood III
(Director)                                                      (Director)

/s/  FRANKLIN L. BURKE                                          /s/  JIMMY M. WOODWARD
- ----------------------------------------------------------      --------------------------------------------------------
Franklin L. Burke                                               Jimmy M. Woodward
(Director)                                                      (Director)

/s/  G. ANTHONY CAMPBELL
- ----------------------------------------------------------
G. Anthony Campbell
(Director)




                                       21
</TABLE>
<PAGE>

<TABLE>

                                   INDEX TO FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE

                                  Keebler Foods Company and UB Investments US Inc. and Subsidiaries
<CAPTION>

<S>                                                                                                            <C>    
FINANCIAL STATEMENTS:                                                                                          PAGE

  Report of Independent Accountants.......................................................................      F-2

  Consolidated Balance Sheets at January 2, 1999 and January 3, 1998......................................      F-3

  Consolidated  Statements of Operations  for the year ended  January 2, 1999,  the year ended January 3,
    1998,  the forty-eight weeks ended December 28, 1996 and the four weeks ended January 26, 1996........      F-5

  Consolidated  Statements of Shareholders' Equity (Deficit) for the year ended January 2, 1999, the
    year ended January 3, 1998,  the  forty-eight  weeks ended  December 28, 1996 and the four weeks
    ended January 26, 1996................................................................................      F-6

  Consolidated  Statements  of Cash Flows for the year ended January 2, 1999,  the year ended  January 3,
    1998,  the forty-eight weeks ended December 28, 1996 and the four weeks ended January 26, 1996........      F-7

  Notes to Consolidated Financial Statements..............................................................      F-8

FINANCIAL STATEMENT SCHEDULE:

     Report of Independent Accountants....................................................................      S-1

     Schedule II - Valuation and Qualifying Accounts......................................................      S-2


 Note:   The  consolidated  financial  statements  listed in the above index for Keebler Foods  Company  include the
         financial statements of the successor company for the year ended January 2, 1999, the year ended January 3,
         1998 and the  forty-eight  weeks ended  December 28, 1996, and the  predecessor  company for the four weeks
         ended  January  26,  1996,  the date on which  UBIUS was  acquired by INFLO.  The  distinction  between the
         successor  company's and the  predecessor  company's  consolidated  financial  statements  has been made by
         inserting a double line between such consolidated financial statements.



                                                         F-1
</TABLE>
<PAGE>


                        REPORT OF INDEPENDENT ACCOUNTANTS

THE BOARD OF DIRECTORS AND SHAREHOLDERS OF KEEBLER FOODS COMPANY

We have audited the  accompanying  consolidated  balance sheets of Keebler Foods
Company  and  Subsidiaries  as of  January  2, 1999 and  January 3, 1998 and the
related  consolidated  statements of operations,  shareholders'  equity and cash
flows for the years then ended,  and the forty-eight  week period ended December
28,  1996.  We have also  audited the  consolidated  statements  of  operations,
shareholders'  equity and cash flows of UB Investments US Inc. and  Subsidiaries
for the four-week period ended January 26, 1996. These financial  statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the  consolidated  financial  position of Keebler Foods
Company  and  Subsidiaries  as of January 2, 1999 and  January 3, 1998,  and the
consolidated  results of operations  and cash flows of Keebler Foods Company and
Subsidiaries  for the years ended  January 2, 1999 and January 3, 1998,  and the
forty-eight  weeks ended  December 28,  1996,  and the  consolidated  results of
operations  and cash flows of UB Investments  US Inc. and  Subsidiaries  for the
four week period ended January 26, 1996 in conformity  with  generally  accepted
accounting principles.




                                                PRICEWATERHOUSECOOPERS LLP




Chicago, Illinois
February 2, 1999













                                      F-2
<PAGE>

<TABLE>

                                                        KEEBLER FOODS COMPANY

                                                     CONSOLIDATED BALANCE SHEETS

                                          (IN THOUSANDS EXCEPT SHARE AND PER SHARE AMOUNTS)
<CAPTION>
                                                                                       JANUARY 2,           January 3,
                                                                                          1999                 1998
                                                                                     --------------       --------------
<S>                                                                                  <C>                  <C>    
ASSETS

CURRENT ASSETS:

     Cash and cash equivalents                                                         $    23,515          $    27,188
     Trade accounts and notes receivable, net                                              141,077               98,963
     Inventories, net:

        Raw materials                                                                       31,722               25,543
        Package materials                                                                   13,081                7,306
        Finished goods                                                                     120,550               78,131
        Other                                                                                1,024                1,482
                                                                                     --------------       --------------
                                                                                           166,377              112,462

     Deferred income taxes                                                                  57,713               42,730
     Other                                                                                  26,636               20,303
                                                                                     --------------       --------------
        Total current assets                                                               415,318              301,646

PROPERTY, PLANT AND EQUIPMENT, NET                                                         564,524              478,121

GOODWILL, NET                                                                              391,449               47,059

TRADEMARKS, TRADE NAMES AND OTHER INTANGIBLES, NET                                         226,084              154,146

PREPAID PENSION                                                                             38,205               43,060

ASSETS HELD FOR SALE                                                                         2,972                3,742

OTHER ASSETS                                                                                17,228               15,077
                                                                                     --------------       --------------

        Total assets                                                                   $ 1,655,780          $ 1,042,851
                                                                                     ==============       ==============


                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 F-3
</TABLE>

<PAGE>
<TABLE>

                                                        KEEBLER FOODS COMPANY

                                                     CONSOLIDATED BALANCE SHEETS

                                          (IN THOUSANDS EXCEPT SHARE AND PER SHARE AMOUNTS)
<CAPTION>
                                                                                       JANUARY 2,           January 3,
                                                                                          1999                 1998
                                                                                     --------------       --------------
<S>                                                                                  <C>                  <C>    
LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:

     Current maturities of long-term debt                                              $   112,730          $    26,365
     Trade accounts payable                                                                143,572              126,213
     Other liabilities and accruals                                                        232,087              194,923
     Income taxes payable                                                                   10,779               13,784
     Plant and facility closing costs and severance                                         11,018                6,900
                                                                                     --------------       --------------
        Total current liabilities                                                          510,186              368,185

LONG-TERM DEBT                                                                             541,765              272,390

OTHER LIABILITIES:
     Deferred income taxes                                                                 147,098               69,417
     Postretirement/postemployment obligations                                              63,754               60,605
     Plant and facility closing costs and severance                                         15,563               15,578
     Deferred compensation                                                                  19,368               18,669
     Other                                                                                  28,745               15,956
                                                                                     --------------       --------------
        Total other liabilities                                                            274,528              180,225

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
     Preferred stock ($.01 par value; 100,000,000 shares authorized and
        none issued)                                                                             -                    -
     Common stock ($.01 par value; 500,000,000 shares authorized and
        84,125,164 and 77,638,206 shares issued, respectively)                                 841                  776
     Additional paid-in capital                                                            169,532              148,613
     Retained earnings                                                                     167,608               72,737
     Treasury stock                                                                         (8,680)                 (75)
                                                                                     --------------       --------------
        Total shareholders' equity                                                         329,301              222,051
                                                                                     --------------       --------------

        Total liabilities and shareholders' equity                                     $ 1,655,780          $ 1,042,851
                                                                                     ==============       ==============


                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 F-4
</TABLE>

<PAGE>

<TABLE>
                                                        KEEBLER FOODS COMPANY

                                                CONSOLIDATED STATEMENTS OF OPERATIONS

                                               (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

<CAPTION>

                                                            KEEBLER FOODS COMPANY                  ||       UBIUS
                                           --------------------------------------------------------|| ------------------
                                                                                    Forty-Eight    ||       Four
                                               YEAR ENDED         Year Ended        Weeks Ended    ||    Weeks Ended
                                            JANUARY 2, 1999    January 3, 1998   December 28, 1996 ||  January 26, 1996
                                           ------------------ ------------------ ------------------|| ------------------
<S>                                        <C>                <C>                <C>               || <C>    
NET SALES                                        $ 2,226,480        $ 2,065,184        $ 1,645,532 ||         $ 101,656
                                                                                                   ||
COSTS AND EXPENSES:                                                                                || 
   Cost of sales                                     938,896            888,031            774,198 ||            54,870
   Selling, marketing and administrative                                                           ||
      expenses                                     1,080,044          1,026,245            794,837 ||            71,427
   Other                                              11,501              9,511              6,347 ||               857
                                           ------------------ ------------------ ------------------|| ------------------
INCOME (LOSS) FROM CONTINUING OPERATIONS             196,039            141,397             70,150 ||           (25,498)
                                                                                                   ||     
   Interest (income) from affiliates                       -                  -                  - ||              (875)
   Interest (income)                                  (3,763)            (1,191)              (450)||                (3)
   Interest expense to affiliates                          -                  -                  - ||               664
   Interest expense                                   30,263             35,038             38,921 ||                98
                                           ------------------ ------------------ ------------------|| ------------------
INTEREST EXPENSE (INCOME), NET                        26,500             33,847             38,471 ||              (116)
                                           ------------------ ------------------ ------------------|| ------------------
INCOME (LOSS) FROM CONTINUING OPERATIONS                                                           || 
   BEFORE INCOME TAX EXPENSE                         169,539            107,550             31,679 ||           (25,382)
   Income tax expense                                 72,962             45,169             14,002 ||                 -
                                           ------------------ ------------------ ------------------|| ------------------
INCOME (LOSS) FROM CONTINUING OPERATIONS                                                           ||
   BEFORE EXTRAORDINARY ITEM                          96,577             62,381             17,677 ||           (25,382)
                                                                                                   || 
DISCONTINUED OPERATIONS:                                                                           ||
   Gain on disposal of Frozen Food                                                                 || 
      businesses, net of tax                               -                  -                  - ||            18,910
                                           ------------------ ------------------ ------------------|| ------------------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM               96,577             62,381             17,677 ||            (6,472)
EXTRAORDINARY ITEM:                                                                                ||
   Loss on early extinguishment of debt,                                                           || 
      net of tax                                       1,706              5,396              1,925 ||                 -
                                           ------------------ ------------------ ------------------|| ------------------
NET INCOME (LOSS)                                $    94,871        $    56,985        $    15,752 ||         $  (6,472)
                                           ================== ================== ==================|| ==================
BASIC NET INCOME PER SHARE:                                                                        ||
   Income from continuing operations                                                               || 
     before extraordinary item                   $      1.16        $      0.80        $      0.24 || 
   Extraordinary item                                   0.02               0.07               0.03 ||
                                           ================== ================== ==================|| 
   Net income                                    $      1.14        $      0.73        $      0.21 ||
                                           ================== ================== ==================|| 
WEIGHTED AVERAGE SHARES OUTSTANDING                   83,254             77,604             75,244 ||
                                           ================== ================== ==================||
DILUTED NET INCOME PER SHARE:                                                                      || 
   Income from continuing operations                                                               || 
     before extraordinary item                   $      1.10        $      0.77        $      0.23 || 
   Extraordinary item                                   0.02               0.07               0.02 ||
                                           ================== ================== ==================||
   Net income                                    $      1.08        $      0.70        $      0.21 ||
                                           ================== ================== ==================||
WEIGHTED AVERAGE SHARES OUTSTANDING                   87,486             80,562             76,076 ||
                                           ================== ================== ==================||

               THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                F-5
</TABLE>

<PAGE>
<TABLE>
                                                        KEEBLER FOODS COMPANY

                                      CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (DEFICIT)

                                                           (IN THOUSANDS)
<CAPTION>


                                                                               
                                                COMMON STOCK        ADDITIONAL  RETAINED      TREASURY STOCK
                                            ----------------------   PAID-IN    EARNINGS   ---------------------
                                              SHARES     AMOUNT      CAPITAL    (DEFICIT)    SHARES     AMOUNT      TOTAL
                                            ----------- ---------- ----------- ----------- ---------- ---------- -----------
<S>                                         <C>         <C>        <C>         <C>         <C>        <C>        <C>
BALANCE AT DECEMBER 30, 1995 (UBIUS)             1,000    $ 1,000   $ 745,000  $ (694,243)         -   $      -   $  51,757

    Net loss for the four weeks                      -          -           -      (6,472)         -          -      (6,472)
                                            ----------- ---------- ----------- ----------- ---------- ---------- -----------
BALANCE AT JANUARY 26, 1996 (UBIUS)              1,000      1,000     745,000    (700,715)         -          -      45,285

    Write-off of predecessor company equity     (1,000)    (1,000)   (745,000)    700,715          -          -     (45,285)

    Purchase of the Company by INFLO Holdings
     Corporation effective January 26, 1996     71,656        717     124,284           -          -          -     125,001

    Management investment                          306          2         786           -          -          -         788

    Issuance of common stock and warrants        5,676         57      23,543           -          -          -      23,600
     to Bermore

    Net income for the forty-eight weeks             -          -           -      15,752          -          -      15,752
                                            ----------- ---------- ----------- ----------- ---------- ---------- -----------
BALANCE AT DECEMBER 28, 1996
  (KEEBLER FOODS COMPANY)                       77,638        776     148,613      15,752          -          -     165,141

    Purchase of treasury shares                      -          -           -           -        (43)       (75)        (75)

    Net income                                       -          -           -      56,985          -          -      56,985
                                            ----------- ---------- ----------- ----------- ---------- ---------- -----------
BALANCE AT JANUARY 3, 1998
  (KEEBLER FOODS COMPANY)                       77,638        776     148,613      72,737        (43)       (75)    222,051

    Exercise of Bermore warrant                  6,136         61      19,740           -          -          -      19,801

    Purchase of treasury shares                      -          -           -           -       (292)    (8,605)     (8,605)

    Exercise of employee stock options             351          4       1,179           -          -          -       1,183

    Net income                                       -          -           -      94,871          -          -      94,871
                                            ----------- ---------- ----------- ----------- ---------- ---------- -----------
BALANCE AT JANUARY 2, 1999
  (KEEBLER FOODS COMPANY)                       84,125    $   841   $ 169,532  $  167,608       (335)  $ (8,680)  $ 329,301
                                            =========== ========== =========== =========== ========== ========== ===========


                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                F-6
</TABLE>
<PAGE>
<TABLE>
                                                        KEEBLER FOODS COMPANY

                                                CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                           (IN THOUSANDS)
<CAPTION>

                                                                           KEEBLER FOODS COMPANY               ||      UBIUS
                                                             --------------------------------------------------|| ----------------
                                                                                                 Forty-Eight   ||      Four
                                                               YEAR ENDED       Year Ended       Weeks Ended   ||   Weeks Ended
                                                             JANUARY 2, 1999  January 3, 1998  December 28,1996|| January 26, 1996
                                                             ---------------- ---------------- ----------------|| ----------------
<S>                                                          <C>              <C>              <C>             || <C>    
CASH FLOWS PROVIDED FROM (USED BY) OPERATING ACTIVITIES                                                        ||
    Net income (loss)                                               $ 94,871         $ 56,985         $ 15,752 ||        $ (6,472)
    Adjustments to reconcile net income (loss) to cash from                                                    || 
       operating activities:                                                                                   || 
       Depreciation and amortization                                  69,125           60,708           49,461 ||           1,973
       Deferred income taxes                                          10,075           18,548           12,254 ||               -
       Accretion on Seller Note                                            -            2,376            2,246 ||               -
       Loss on early extinguishment of debt, net of tax                1,706            3,761            1,925 ||               -
       Loss (gain) on sale of property, plant and equipment              424             (358)            (328)||              33
       Gain on the disposal of the Frozen Food businesses,                                                     ||
         net of tax                                                        -                -                - ||         (18,910)
       Other                                                           1,460                -                - ||               -
    Changes in assets and liabilities:                                                                         ||
       Trade accounts and notes receivable, net                       (5,082)          38,187            3,842 ||          22,068
       Accounts receivable/payable from affiliates, net                    -                -                - ||          (1,941)
       Inventories, net                                              (13,830)             203           (9,809)||           4,353
       Recoverable income taxes and income taxes payable              (4,556)          16,113                - ||              25
       Other current assets                                           (2,845)            (966)           1,644 ||           1,192
       Deferred debt issue costs                                      (1,845)          (1,344)          (8,032)||               -
       Trade accounts payable and other current liabilities              869           36,806           26,105 ||          11,550
       Plant and facility closing costs and severance                 (5,373)         (13,715)         (41,279)||               -
       Restructuring reserves                                              -                -                - ||         (14,469)
    Other, net                                                        (2,319)           1,044             (553)||             246
                                                             ---------------- ---------------- ----------------|| ----------------
         Cash provided from (used by) operating activities           142,680          218,348           53,228 ||            (352)
                                                                                                               ||
CASH FLOWS (USED BY) PROVIDED FROM INVESTING ACTIVITIES                                                        ||
    Capital expenditures                                             (66,798)         (48,429)         (29,352)||          (3,228)
    Proceeds from property disposals                                     917            6,950            9,236 ||             644
    Working capital adjustment paid by UB Investment                                                           ||
       (Netherlands) B.V.                                                  -                -           32,609 ||               -
    Purchase of President International, Inc., net of cash                                                     ||
       acquired                                                     (444,818)               -                - ||               -
    Purchase of Sunshine Biscuits, Inc., net of cash acquired              -                -         (142,670)||               -
    Disposition of the Frozen Food businesses                              -                -                - ||          67,749
                                                             ---------------- ---------------- ----------------|| ----------------
         Cash (used by) provided from investing activities          (510,699)         (41,479)        (130,177)||          65,165
                                                                                                               ||
CASH FLOWS PROVIDED FROM (USED BY) FINANCING ACTIVITIES                                                        ||
                                                                                                               ||
    Purchase of treasury stock/capital contributions                  (8,605)             (75)             788 ||               -
    Exercise of options and warrant                                   20,577                -                - ||               -
    Long-term debt borrowings                                        425,000          109,750          220,000 ||               -
    Long-term debt repayments                                       (157,626)        (271,310)        (134,000)||          (2,377)
    Commercial paper and Revolving Loan facilities, net               85,000                -                - ||         (63,300)
                                                             ---------------- ---------------- ----------------|| ----------------
         Cash provided from (used by) financing activities           364,346         (161,635)          86,788 ||         (65,677)
                                                             ---------------- ---------------- ----------------|| ----------------
         (Decrease) increase in cash and cash equivalents             (3,673)          15,234            9,839 ||            (864)
         Cash and cash equivalents at beginning of period             27,188           11,954            2,115 ||           2,978
                                                             ---------------- ---------------- ----------------|| ----------------
         Cash and cash equivalents at end of period                 $ 23,515         $ 27,188         $ 11,954 ||        $  2,114
                                                             ================ ================ ================|| ================

                    THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                F-7
</TABLE>
<PAGE>

                              KEEBLER FOODS COMPANY

                 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

- --------------------------------------------------------------------------------

    THE  CONSOLIDATED  FINANCIAL  STATEMENTS  OF  KEEBLER  FOODS  COMPANY  ("THE
COMPANY," "KEEBLER" OR "SUCCESSOR  COMPANY") INCLUDE THE FINANCIAL STATEMENTS OF
THE SUCCESSOR COMPANY FOR THE YEAR ENDED JANUARY 2, 1999, THE YEAR ENDED JANUARY
3,  1998 AND THE  FORTY-EIGHT  WEEK  PERIOD  ENDED  DECEMBER  28,  1996,  AND UB
INVESTMENTS US INC. ("UBIUS" OR "PREDECESSOR  COMPANY") FOR THE FOUR WEEK PERIOD
ENDED JANUARY 26, 1996,  THE DATE ON WHICH UBIUS WAS ACQUIRED BY INFLO  HOLDINGS
CORPORATION  ("INFLO").  THE  DISTINCTION  BETWEEN  THE  CONSOLIDATED  FINANCIAL
STATEMENTS OF THE  SUCCESSOR  COMPANY AND  PREDECESSOR  COMPANY HAS BEEN MADE BY
INSERTING A DOUBLE LINE  BETWEEN  SUCH  CONSOLIDATED  FINANCIAL  STATEMENTS  AND
RELATED FOOTNOTES.


1.   BASIS OF PRESENTATION

BUSINESS AND OWNERSHIP

    Keebler Foods Company, a manufacturer and distributor of food products,  was
acquired by INFLO on January 26, 1996. INFLO was owned by Artal Luxembourg S. A.
("Artal"), a private investment company, Flowers Industries, Inc. ("Flowers"), a
New  York  Stock  Exchange-listed  company,  Bermore,  Limited  ("Bermore"),   a
privately held corporation and the parent of G.F.  Industries,  Inc. ("GFI") and
certain members of Keebler's current management. On November 20, 1997, INFLO was
merged into Keebler  Corporation (the "Merger"),  and  subsequently  changed its
name to  Keebler  Foods  Company.  The  financial  statements  as of and for all
periods  subsequent to January 26, 1996 have been restated to reflect the Merger
as if it had been effective  January 26, 1996. INFLO was legally  established as
of  November  2,  1995,  but did not  have any  operating  activity,  assets  or
liabilities  until the Keebler  acquisition  on January 26, 1996. On January 29,
1998,  Keebler made an initial  public  offering of 13,386,661  shares of common
stock ("the Offering"). As part of the transaction,  Flowers acquired additional
shares  of  common  stock  from  Artal  and  Bermore  so that its  ownership  of
outstanding  stock  increased to  approximately  55%. In addition,  during 1998,
Bermore,  through a series  of  transactions,  transferred  its  shares  held to
Claremont Enterprises,  Limited ("Claremont"), a privately held Bahamian limited
company.   Keebler  is  comprised  of  primarily  the   following   wholly-owned
subsidiaries: Keebler Company, Bake-Line Products, Inc. ("Bake-Line"),  Sunshine
Biscuits,  Inc.  ("Sunshine"),   President  International,  Inc.  ("President"),
Keebler Leasing Corp. and Johnston's Ready Crust Company.

    The Company,  formerly  UBIUS,  had previously  been owned by UB Investments
(Netherlands)  B.V., a Dutch company (See Note 3). UB Investments  (Netherlands)
B.V. is a member of the worldwide group of affiliated  companies owned by United
Biscuits (Holdings) plc., a publicly held company in the United Kingdom.

FISCAL YEAR

    Keebler's  fiscal year consists of thirteen four week periods  (fifty-two or
fifty-three weeks) and ends on the Saturday nearest December 31. The 1998 fiscal
year  consisted  of  fifty-two  weeks  and the 1997  fiscal  year  consisted  of
fifty-three weeks. As a result of the Keebler  acquisition,  which closed on the
last day of the first four week period of 1996,  the 1996 fiscal year  consisted
of the forty-eight weeks ended December 28, 1996.

PRINCIPLES OF CONSOLIDATION

    All subsidiaries are wholly-owned and included in the consolidated financial
statements  of  Keebler.   Intercompany  accounts  and  transactions  have  been
eliminated.

GUARANTEES OF NOTES

    The   subsidiaries  of  Keebler  that  are  not  Guarantors  of  the  Senior
Subordinated  Notes are  inconsequential  (which  means  that the total  assets,
revenues,  income or equity of such  non-guarantors,  both individually and on a
combined  basis,  is less than 3% of Keebler's  consolidated  assets,  revenues,
income  or  equity),  individually  and in the  aggregate,  to the  consolidated
financial  statements of Keebler.  The  guarantees are full,  unconditional  and
joint and several.  Separate  financial  statements  of the  Guarantors  are not
presented  because  management has determined that they would not be material to
investors in the Senior Subordinated Notes.

                                      F-8
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


1.   BASIS OF PRESENTATION (CONTINUED)

RECLASSIFICATIONS

    Certain  reclassifications  of prior  years'  data have been made to conform
with the current year reporting.


2.   ACQUISITION OF PRESIDENT INTERNATIONAL, INC.

    On September 28, 1998, Keebler acquired President  International,  Inc. from
President International Trade and Investment  Corporation,  a company limited by
shares  under the  International  Business  Companies  Ordinance  of the British
Virgin Islands,  for an aggregate  purchase price of $446.1  million,  excluding
related fees and expenses paid of $4.5 million. The acquisition of President was
a cash  transaction  funded  with  approximately  $75.0  million  from  existing
resources and the remainder  from  borrowings  under the $700.0  million  Senior
Credit  Facility  Agreement  ("Credit  Facility")  and a $125.0  million  Bridge
Facility, both dated as of September 28, 1998.

    The  acquisition  of  President  by  Keebler  has  been  accounted  for as a
purchase.  The total purchase  price and the fair value of  liabilities  assumed
have been allocated to the tangible and intangible  assets of President based on
respective fair values.  The  acquisition has resulted in an unallocated  excess
purchase price over fair value of net assets acquired of $329.2  million,  which
is being amortized on a straight-line basis over a forty year period.

    Results of operations  for President  from  September 28, 1998 to January 2,
1999 have been  included  in the  consolidated  statements  of  operations.  The
following  unaudited  pro  forma  information  has been  prepared  assuming  the
acquisition  had taken place at the beginning of fiscal year 1997. The unaudited
pro forma information  includes adjustments for interest expense that would have
been incurred related to financing the purchase,  additional depreciation of the
property, plant and equipment acquired and amortization of the trademarks, trade
names,  other  intangibles  and  goodwill  arising  from  the  acquisition.  The
unaudited  pro forma  consolidated  results of  operations  are not  necessarily
indicative  of the  results  that would  have been  reported  had the  President
acquisition been effected on the assumed date.

                                                              Unaudited
                                                          For the Year Ended
                                                       -------------------------
                                                       January 2,    January 3,
                                                          1999          1998
                                                       -----------   -----------
                                                             (IN THOUSANDS)
Net sales..............................................$  2,583.5    $  2,501.5
Income before extraordinary item.......................$    104.7    $     56.7
Net income.............................................$    102.7    $     49.3
Diluted net income per share:
    Income before extraordinary item...................$     1.20    $     0.70
    Net income.........................................$     1.18    $     0.61


3.   PREDECESSOR COMPANY

    UBIUS, the predecessor company to Keebler Foods Company,  was formed in 1992
as a result  of the legal  restructuring  of United  Biscuit  (Holdings)  plc.'s
operations in the United States. UBIUS received the stock of the subsidiaries in
exchange for the $850.0 million in debt with UB Investments  (Netherlands) B.V.,
as well as all of the capital stock of UBIUS.

                                      F-9
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


3.   PREDECESSOR COMPANY (CONTINUED)

    On May 20, 1995,  the  predecessor  company  adopted plans to sell the Salty
Snacks business. On January 24, 1996, the predecessor company sold to Kelly Food
Products,  Inc.  selected  assets of the Salty  Snacks  business  including  the
production plant in Bluffton,  Indiana, trademarks and other intangibles related
to the business, inventory and property, plant and equipment, including selected
assets related to the convenience sales division.

    During July 1995, the  predecessor  company adopted plans to discontinue the
operations of its Frozen Food  businesses.  On January 9, 1996,  UB  Investments
(Netherlands)  B.V. sold the assets and stock of Bernardi Italian Foods Co., The
Original Chili Bowl,  Inc.,  Chinese Food Processing  Corporation  (wholly-owned
subsidiaries  collectively  known as the Frozen  Food  businesses)  and  certain
assets of Keebler Company to Windsor Food Company Ltd. for $70.0 million.  There
were no  operating  activities  for the Frozen Food  businesses  during the four
weeks ended January 26, 1996, as the sale was effective as of December 31, 1995.
A gain on sale of $18.9 million was recorded during the four weeks ended January
26, 1996.  Income tax expense was not  recognized on the gain on the sale of the
Frozen Food businesses as the predecessor company did not provide for any income
taxes during the four weeks ended January 26, 1996.


4.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

CASH EQUIVALENTS

    All highly liquid  instruments  purchased with an original maturity of three
months or less are classified as cash  equivalents.  The carrying amount of cash
equivalents  approximates  fair value due to the  relatively  short  maturity of
these investments.

TRADE ACCOUNTS RECEIVABLE

    Substantially  all of Keebler's  trade  accounts  receivable are from retail
dealers and wholesale distributors. Keebler performs periodic credit evaluations
of its customers' financial condition and generally does not require collateral.
Trade accounts receivable, as shown on the consolidated balance sheets, were net
of  allowances  of $7.8  million as of  January  2, 1999 and $5.0  million as of
January 3, 1998.

INVENTORIES

    Inventories  are stated at the lower of cost or market with cost  determined
principally by the last-in,  first-out ("LIFO") method. Inventories stated under
the LIFO method represent  approximately  94% of total inventories at January 2,
1999 and 88% of total  inventories  at  January  3, 1998.  Because  Keebler  has
adopted a natural  business  unit  single  pool  approach  to  determining  LIFO
inventory  cost,  classification  of the LIFO reserve by inventory  component is
impractical.  There was no  reserve  required  at  January  2, 1999 to state the
inventory  on a LIFO  basis.  The  excess  of the  current  production  cost  of
inventories over LIFO cost was $2.2 million at January 3, 1998.

    At January 2, 1999 and  January  3,  1998,  inventories  are shown net of an
allowance for  slow-moving  and aged inventory of $9.6 million and $6.8 million,
respectively.

PROPERTY, PLANT AND EQUIPMENT

    Property,  plant and  equipment is stated at cost.  Depreciation  expense is
computed using the  straight-line  method based on the estimated useful lives of
the  depreciable  assets.  Certain  facilities  and equipment held under capital
leases are classified as property,  plant and equipment and amortized  using the
straight-line  method  over the lease  terms,  and the related  obligations  are
recorded as liabilities. Lease amortization is included in depreciation expense.

                                      F-10
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


4.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

TRADEMARKS, TRADE NAMES AND OTHER INTANGIBLES

    Trademarks,  trade  names and other  intangibles  are stated at cost and are
amortized  on a  straight-line  basis  over a period of  twenty to forty  years.
Accumulated  amortization of trademarks,  trade names and other  intangibles was
$11.8  million  and $7.1  million  at  January  2,  1999 and  January  3,  1998,
respectively.

GOODWILL

    Goodwill  represents the excess cost over the fair value of the tangible and
identifiable intangible net assets of acquired businesses. Goodwill is amortized
on a straight-line basis over a period of forty years.  Accumulated amortization
of goodwill  was $4.9 million and $1.8 million at January 2, 1999 and January 3,
1998, respectively.

REVENUE RECOGNITION

    Revenue from the sale of products is  recognized at the time of the shipment
to customers.

RESEARCH AND DEVELOPMENT

    Activities  related to new product  development  and major  improvements  to
existing  products and processes are expensed as incurred and were $10.2 million
for the year ended January 2, 1999,  $10.2 million for the year ended January 3,
1998,  $4.3 million for the  forty-eight  weeks ended December 28, 1996 and $0.6
million for the four weeks ended January 26, 1996.

ADVERTISING AND CONSUMER PROMOTION

    Advertising  and  consumer  promotion  costs  are  generally  expensed  when
incurred  or no later than when the  advertisement  appears or the event is run.
Advertising and consumer  promotion expense was $87.2 million for the year ended
January 2, 1999, $67.6 million for the year ended January 3, 1998, $33.3 million
for the forty-eight  weeks ended December 28, 1996 and $5.1 million for the four
weeks  ended  January 26,  1996.  There were no  deferred  advertising  costs at
January 2, 1999 and January 3, 1998.

DERIVATIVE FINANCIAL INSTRUMENTS

    Keebler uses derivative financial instruments as part of an overall strategy
to manage  market  risk.  Keebler  uses  forward  commodity  futures and options
contracts to hedge existing or future exposures to changes in commodity  prices.
Interest  rate swap  agreements  are used to reduce  the  impact of  changes  in
interest  rates.   Keebler  does  not  enter  into  these  derivative  financial
instruments for trading or speculative purposes (See Note 16).

INCOME TAXES

    The consolidated  financial  statements reflect the application of Statement
of  Financial  Accounting  Standards  ("SFAS") No. 109,  "Accounting  For Income
Taxes." Keebler files a consolidated federal income tax return.

IMPAIRMENT OF LONG-LIVED ASSETS

    In  accordance  with  SFAS  No.  121,  "Accounting  for  the  Impairment  of
Long-Lived   Assets  and  for   Long-Lived   Assets  to  be  Disposed  Of,"  the
determination  as to whether there has been an  impairment of long-lived  assets
and the related unamortized  goodwill, is based on whether certain indicators of
impairment are present. In the event that facts and circumstances  indicate that
the cost of any long-lived  assets and the related  unamortized  goodwill may be
impaired,  an evaluation of recoverability would be performed.  If an evaluation
were required,  the estimated future undiscounted cash flows associated with the
asset  would be  compared  to the  asset's  carrying  amount to  determine  if a
write-down to market value or discounted cash flow value is required.

                                      F-11
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


4.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

NET INCOME PER SHARE

    In 1997, the Financial  Accounting  Standards Board ("FASB") issued SFAS No.
128,  "Earnings Per Share." The consolidated  financial  statements  reflect the
application of SFAS No. 128 which replaced the  calculation of primary and fully
diluted  earnings  per share with basic and diluted  earnings  per share.  Basic
earnings  per share  excludes  any  dilutive  effects of options  and  warrants.
Diluted earnings per share is similar to fully diluted earnings per share.

SEGMENTS

    In 1998,  Keebler  adopted SFAS No. 131,  "Disclosures  about Segments of an
Enterprise  and  Related  Information."  SFAS No.  131  supersedes  SFAS No. 14,
"Financial  Reporting  for  Segments of a Business  Enterprise,"  replacing  the
"industry  segment"  approach with the  "management"  approach.  The  management
approach  designates  the  internal  organization  used  by  management  to make
operating  decisions and to assess  performance as the source in identifying and
reporting  segment  information.   In  addition,  SFAS  No.  131  also  requires
disclosures  about products and services,  geographic areas and major customers.
The  adoption  of SFAS No.  131 did not  affect the  results  of  operations  or
financial  position,  but did affect the disclosure of segment  information (See
Note 17).

PENSION PLANS AND POSTRETIREMENT BENEFITS

    In 1998,  the  FASB  issued  SFAS No.  132,  "Employers'  Disclosures  about
Pensions  and  Other  Postretirement   Benefits."  The  consolidated   financial
statements and related  footnotes  reflect the  application of SFAS No. 132 (See
Notes 10 and 11).

USE OF ESTIMATES

    The preparation of the consolidated  financial statements in conformity with
generally accepted  accounting  principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from these estimates.


5.   PROPERTY, PLANT AND EQUIPMENT

    A summary of property,  plant and equipment,  including related  accumulated
depreciation follows:
<TABLE>
<CAPTION>

                                                                           JANUARY 2, 1999      January 3, 1998
                                                                          -----------------    -----------------   
                                                                                      (IN THOUSANDS)
<S>                                                                       <C>                  <C>    
Land..............................................................         $      18,374        $      16,487
Buildings.........................................................               140,907              130,241
Machinery and equipment...........................................               424,574              328,473
Office furniture and fixtures.....................................                76,447               56,559
Delivery equipment................................................                 7,208                6,946
Construction in progress..........................................                51,717               38,080
                                                                          -----------------    -----------------   
                                                                                 719,227              576,786
Accumulated depreciation..........................................              (154,703)             (98,665)
                                                                          -----------------    -----------------   
                                                                           $     564,524        $     478,121
                                                                          =================    =================   
</TABLE>

    Property,  plant and equipment is depreciated on a straight-line  basis over
the estimated useful lives of the depreciable assets.  Buildings are depreciated
over a useful life of ten to forty years. Machinery and equipment is depreciated
over a useful life of three to twenty-five years.  Office furniture and fixtures
are depreciated over a useful life of three to fifteen years. Delivery equipment
is depreciated over a useful life of two to twelve years.


                                      F-12
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


6.   ASSETS HELD FOR SALE

    In 1998,  a  warehouse  located in Houston,  Texas,  acquired as part of the
President  acquisition,  was placed for sale. In addition,  Keebler continued to
hold an idle  manufacturing  facility  in Atlanta,  Georgia  and a  distribution
center in Kensington,  Connecticut for sale. During 1998,  Keebler recognized an
impairment charge of $0.9 million in order to reflect the manufacturing facility
at fair  value.  Disposition  of all assets  held for sale is  expected to occur
before the end of 1999 without a significant gain or loss.


7.   OTHER CURRENT LIABILITIES AND ACCRUALS

    Other current liabilities and accruals consisted of the following at January
2, 1999 and January 3, 1998:
<TABLE>
<CAPTION>

                                                                          JANUARY 2, 1999       January 3, 1998
                                                                         -----------------     -----------------
                                                                                      (IN THOUSANDS)
<S>                                                                      <C>                   <C>    
Self insurance reserves...........................................         $    52,202           $    55,185
Employee compensation.............................................              73,017                55,724
Marketing and consumer promotions.................................              53,027                52,838
Other.............................................................              53,841                31,176
                                                                         -----------------     -----------------
                                                                           $   232,087           $   194,923
                                                                         =================     =================
</TABLE>

    Keebler obtains insurance to manage potential losses and liabilities related
to workers'  compensation,  health and welfare  claims and general,  product and
vehicle  liability.  Keebler has elected to retain a significant  portion of the
expected  losses  through  the use of  deductibles  and  stop-loss  limitations.
Provisions  for losses  expected  under these  programs  are  recorded  based on
Keebler's estimates of aggregate liability for claims incurred.  These estimates
utilize  Keebler's prior  experience and actuarial  assumptions  provided by the
Company's  insurance carrier.  The total estimated liability for these losses at
January  2,  1999 and  January  3,  1998 was $52.2  million  and $55.2  million,
respectively, and is included in other current liabilities and accruals. Keebler
has collateralized its liability for potential  self-insurance losses in several
states by obtaining  standby letters of credit which aggregate to  approximately
$17.0 million.


8.   DEBT AND LEASE COMMITMENTS

    Long-term  debt consisted of the following at January 2, 1999 and January 3,
1998:
<TABLE>
<CAPTION>
                                     Interest Rate         Final Maturity        JANUARY 2, 1999     January 3, 1998
                                   -----------------   ---------------------    -----------------   -----------------
                                                                                           (IN THOUSANDS)
<S>                                <C>                 <C>                      <C>                 <C>    
Bridge Facility................        6.263%            September 26, 1999         $   75,000          $        -
Revolving Facility.............        6.073%            September 28, 2004             85,000                   -
Term Facility..................        5.944%            September 28, 2004            350,000                   -
Term-A Loans...................        6.144%                 April 7, 2003                  -             156,000
Senior Subordinated Notes......       10.750%                  July 1, 2006            124,400             125,000
Other Senior Debt..............       Various                     2001-2005             11,805              12,645
Capital Lease Obligations......       Various                     2002-2042              8,290               5,110
                                                                                -----------------   -----------------
                                                                                       654,495             298,755
Less: Current maturities.......                                                        112,730              26,365
                                                                                -----------------   -----------------
                                                                                    $  541,765          $  272,390
                                                                                =================   =================
</TABLE>

    At January 2, 1999,  Keebler's  primary  credit  financing was provided by a
$700.0 million Credit  Facility and a $125.0  million Bridge  Facility.  Keebler
entered  into  new  debt  facilities  in order to  finance  the  acquisition  of
President on September 28, 1998.  The new debt structure  specifically  provides
for available  borrowings of $825.0  million  consisting of $350.0 million under
the Revolving Facility, $350.0 million under the Term Facility and an additional
$125.0 million under the Bridge Facility.

                                      F-13
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


8.   DEBT AND LEASE COMMITMENTS (CONTINUED)

    The current  outstanding balance on the Term Facility at January 2, 1999 was
$350.0 million with quarterly  scheduled  principal  payments  through the final
maturity of September 2004. The Revolving  Facility,  with a current outstanding
balance of $85.0 million and available  balance of $265.0  million at January 2,
1999,  has a final  maturity of  September  2004,  with no  scheduled  principal
payments.  Certain letters of credit totaling $42.2 million reduce the available
balance on the Revolving  Facility.  Any unused  borrowings  under the Revolving
Facility are subject to a commitment  fee. The current  commitment fee will vary
from 0.1250% - 0.30% based on the relationship of debt to adjusted earnings with
a minimum  commitment fee of 0.20%  required  through March 28, 1999. The Bridge
Facility, which is anticipated to be refinanced with a receivables facility (See
Note 19), has a final maturity of September  1999,  with no scheduled  principal
payments.  At January 2, 1999,  the  current  outstanding  balance on the Bridge
Facility  was $75.0  million  with an  additional  $50.0  million  in  available
borrowings.

    Interest  on the  Credit  Facility  is  calculated  based on base  rate plus
applicable  margin. The base rate can, at Keebler's option, be: i) the higher of
the base domestic  lending rate as established by the  administrative  agent for
the lender of the Credit  Facility,  or the Federal  Funds Rate plus one-half of
one  percent or ii) a reserve  percentage  adjusted  LIBO Rate as offered by the
administrative  agent.  The Credit  Facility  requires  Keebler to meet  certain
financial  covenants   including  debt  to  earnings  before  interest,   taxes,
depreciation and amortization  ratio and cash flow coverage ratios.  Interest on
the Bridge  Facility is calculated in the same manner as the Credit Facility and
also is restricted by the same financial covenants.

    In conjunction  with the President  acquisition on September 28, 1998,  Term
Loan A was  extinguished  by using $145.0  million of  borrowings  under the new
Credit  Facility.  Keebler  recorded a before-tax  extraordinary  charge of $2.8
million  related  primarily  to  expensing  certain  bank fees  which were being
amortized  and which  were  incurred  at the time Term  Loan A was  issued.  The
related after-tax charge was $1.7 million.

    At January 3, 1998,  Keebler's  primary  credit  financing was provided by a
$380.0 million Second Amended and Restated Credit Agreement ("Credit Agreement")
consisting of a $140.0 million Revolving Loan facility and a $240.0 million Term
Loan of which the outstanding balance at January 3, 1998 was $156.0 million. The
amendment  to the Credit  Agreement  was entered into on April 8, 1997 to obtain
more favorable terms, fees and interest rates. The interest  expense,  including
commitment fee, on the Credit Agreement was calculated in substantially the same
manner as is done under the current Credit Facility.

    During the fourth quarter of 1997,  using existing cash  resources,  Keebler
pre-paid $70.0 million of principal on Term Loan A; $30.0 million on December 8,
1997 and $40.0 million on November 10, 1997.  The  pre-payments  resulted in the
recognition  of a $1.1 million  after-tax  extraordinary  charge  related to the
expensing of certain  unamortized bank fees which were incurred at the time Term
Loan A was issued.

    On  November  21,  1997,  Keebler  settled the Seller Note with a payment of
$31.7 million funded through working capital.  Keebler assumed the $32.5 million
Seller Note,  previously  held by INFLO,  as a result of the Merger.  The Seller
Note did not  bear  interest  until  January  26,  1999  and was  recorded  at a
discounted  value of $24.4  million on January 26, 1996.  The discount was being
amortized  over three  years at an  effective  interest  rate of 10.0%.  Keebler
recorded  a  before-tax  extraordinary  charge  of  $2.6  million  on the  early
extinguishment of debt. The related after-tax charge was $1.6 million.

    In conjunction  with the amendment to the Credit Agreement on April 8, 1997,
Term Loans B and C were extinguished using $40.0 million of borrowings under the
Revolving Loan facility,  $109.8  million of increased  borrowings  against Term
Loan A and $3.8  million  from cash  resources.  Keebler  recorded a  before-tax
extraordinary  charge of $4.6 million  related  primarily  to expensing  certain
unamortized  bank fees which were  incurred  at the time Term Loans B and C were
issued. The related after-tax charge was $2.7 million.

                                      F-14
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


8.   DEBT AND LEASE COMMITMENTS (CONTINUED)

    On October  23,  1996,  pursuant  to an  exchange  and  registration  rights
agreement, Keebler registered its 10.75% Senior Subordinated Notes due 2006 (the
"Notes")  under the  Securities  Act of 1933 in  exchange  for  previously  held
Increasing  Rate Notes.  The Notes were issued under an indenture dated June 15,
1996  between  Keebler,  Keebler's  Restricted  Subsidiaries  (as defined in the
indenture)  and the U.S.  Trust Company of New York,  as trustee.  The Notes are
unsecured,   senior  subordinated  obligations  of  Keebler  guaranteed  by  the
Restricted Subsidiaries.  Interest on the Notes is paid semi-annually on January
1 and July 1 of each year,  commencing  January 1, 1997. At Keebler's option, up
to 35.0% of the aggregate  original  principal of the Notes can be redeemed at a
redemption price of 110.0% on or prior to July 1, 1999 following a public equity
offering.  In  addition,  Keebler's  ability  to pay  dividends  or  make  other
distributions  on its  common  stock is  limited  by the terms of the  indenture
governing the Notes.

    The Increasing Rate Notes, issued to finance the Keebler  acquisition,  were
repaid in June 1996 with the proceeds from a private placement  offering for the
10.75%  Senior  Subordinated  Notes due in 2006.  Keebler  recorded a before-tax
extraordinary loss of $3.2 million on the early extinguishment of the Increasing
Rate Notes.  The loss consisted  primarily of bank fees incurred at the time the
Increasing Rate Notes were issued. The after-tax loss was $1.9 million.

    On July 1, 1998,  Keebler entered into a swap  transaction  with the Bank of
Nova Scotia, who also serves as the  administrative  agent for the lenders under
the Credit Facility, which matures on July 1, 2001. The swap transaction had the
effect of converting  the fixed rate of 10.75% on $124.0 million of the Notes to
a rate of 10.26%  through  January 1, 1999 and 10.32%  through July 1, 1999.  In
addition,  on September 30, 1998 and October 5, 1998,  Keebler  entered into two
swap  transactions  with the Bank of Nova Scotia both  maturing on September 30,
2004.  Each swap  transaction  converts  the base rate on $116.7  million of the
Credit  Facility to fixed rate debt of 5.084% and 4.89%,  respectively.  Keebler
also  continues to maintain the swap  transaction  entered into with the Bank of
Nova Scotia on January 30, 1996 which  converts the base rate on $170.0  million
of the Credit Facility to a fixed rate obligation of 5.0185% through February 1,
1999. The maturity date on the $170.0 million swap  transaction  was extended to
February 1, 2001 by the Bank of Nova Scotia on January 28, 1999.

    Interest of $24.0 million, $39.0 million, $25.2 million and $3.8 million was
paid on debt for the year ended January 2, 1999, the year ended January 3, 1998,
the  forty-eight  weeks ended December 28, 1996 and the four weeks ended January
26, 1996, respectively.

    Aggregate  scheduled  annual  maturities of long-term  debt as of January 2,
1999 are as follows:

                                                                  (IN THOUSANDS)
1999............................................................    $  112,730
2000............................................................        27,814
2001............................................................        51,151
2002............................................................        68,871
2003............................................................       105,929
2004 and thereafter.............................................       288,000
                                                                 ---------------
                                                                    $  654,495
                                                                 ===============

                                      F-15

<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


8.   DEBT AND LEASE COMMITMENTS (CONTINUED)

    Assets recorded under  capitalized  lease  agreements  included in property,
plant and equipment consist of the following:

<TABLE>
<CAPTION>
                                                       JANUARY 2,         January 3,
                                                          1999               1998
                                                     --------------     --------------
                                                               (IN THOUSANDS)
<S>                                                  <C>                <C>    
Land.............................................        $    980           $    980
Buildings........................................           2,894                 51
Machinery and equipment..........................           2,853                212
Other leased assets..............................               1                  1
                                                     --------------     --------------
                                                            6,728              1,244
Accumulated depreciation.........................            (242)              (105)
                                                     --------------     --------------
                                                         $  6,486           $  1,139
                                                     ==============     ==============
</TABLE>

    Future minimum lease payments under scheduled  capital and operating  leases
that have initial or remaining  noncancelable terms in excess of one year are as
follows:

<TABLE>
<CAPTION>
                                                        Capital           Operating
                                                         Leases             Leases
                                                     --------------     --------------
                                                               (IN THOUSANDS)
<S>                                                  <C>                <C>    
1999.............................................      $      986         $   29,488
2000.............................................           1,018             25,450
2001.............................................           1,073             21,454
2002.............................................           1,481             17,614
2003.............................................             460             16,186
2004 and thereafter..............................           6,170             25,530
                                                     --------------     --------------
Total minimum payments...........................          11,188         $  135,722
                                                                        ==============
Amount representing interest.....................          (2,898)
                                                     --------------
Obligations under capital lease..................           8,290
Obligations due within one year..................            (680)
                                                     --------------
Long-term obligations under capital leases.......      $    7,610
                                                     ==============
</TABLE>

    Rent expense for all  operating  leases was $38.7  million,  $36.1  million,
$30.1  million and $2.7 million,  for the year ended  January 2, 1999,  the year
ended January 3, 1998,  the  forty-eight  weeks ended  December 28, 1996 and the
four weeks ended January 26, 1996, respectively.


9.   PLANT AND FACILITY CLOSING COSTS AND SEVERANCE

    As part of accounting for the acquisition of President,  Keebler  recognized
costs  pursuant  to a plan to exit  certain  activities  and  operations  of the
acquired  company.  These  exit  costs,  for which  there is no future  economic
benefit,  were provided for in the  allocation of the purchase price and totaled
$12.8 million.  Company-wide  staff  reductions  were estimated at $6.7 million,
with  the  balance  of  the  reserves   allocated  to  costs   associated   with
manufacturing,  sales and  distribution  facility  closings,  which  principally
include lease  termination  and carrying  costs.  Spending  against the reserves
established  related to the President  acquisition for the year ended January 2,
1999 totaled $0.1  million.  Management's  plan is expected to be  substantially
complete  before  the end of 1999  with  only  noncancelable  lease  obligations
exceeding the one year time frame.

    As part of  acquiring  Keebler and  Sunshine,  management  adopted and began
executing a plan to reduce costs and inefficiencies. Certain exit costs totaling
$77.4 million were provided for in the  allocation of the purchase price of both
the Keebler and Sunshine  acquisitions.  Management's plan included company-wide
staff  reductions,  the closure of  manufacturing,  distribution and sales force
facilities and information system exit costs.

                                      F-16
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


9.   PLANT AND FACILITY CLOSING COSTS AND SEVERANCE (CONTINUED)

    Severance,  outplacement  and other  related  costs  associated  with  staff
reductions  were  estimated  at $30.7  million.  Costs  incurred  related to the
closing of manufacturing, distribution and sales force facilities, which include
primarily  severance and lease  termination and carrying costs, were expected to
total $39.9 million.  An additional $6.8 million was anticipated for lease costs
related to exiting legacy  information  systems.  Spending  against the reserves
established  for the year ended January 2, 1999,  the year ended January 3, 1998
and the  forty-eight  weeks ended December 28, 1996 totaled $7.7 million,  $16.2
million and $41.4  million,  respectively.  In addition,  during the years ended
January 2, 1999 and January 3, 1998, Keebler expensed an additional $2.8 million
and $2.7 million, respectively,  principally for costs related to the closure of
distribution  facilities  not  included  in the  original  plan.  No  additional
provisions were made during the forty-eight  weeks ended December 28, 1996. Also
during the year ended  January 2, 1999,  Keebler  adjusted  accruals  previously
established in the accounting for prior  acquisitions  by reducing  goodwill and
other  intangibles by $3.7 million to recognize exit costs that are now expected
to be less than initially anticipated.

    At January 2, 1999 and January 3, 1998, the total plant and facility closing
costs and  severance  reserve  balance  was  $26.6  million  and $22.5  million,
respectively.  Only  noncancelable  lease  obligations are anticipated to extend
beyond 1999, to be paid out over the next eight years concluding in 2006.

10.  EMPLOYEE BENEFIT PLANS

    The  Retirement  Plan for  Salaried  and Certain  Hourly-Paid  Employees  of
Keebler   Company  (the   "pension   plan")  is  a  trusteed,   noncontributory,
defined-benefit,  pension  plan.  The pension plan covers  certain  salaried and
hourly-paid  employees.  Assets held by the pension  plan  consist  primarily of
common  stocks,  government  securities and bonds.  Benefits  provided under the
pension plan are primarily  based on years of service and the  employee's  final
level of compensation.  Keebler's  funding policy is to contribute  annually not
less than the ERISA minimum funding  requirements.  Effective December 31, 1998,
the pension plans of President  were merged with  Keebler's  pension  plan.  The
pension plans of Sunshine,  Athens Packaging,  Bake-Line and Emerald  Industries
were merged with Keebler's pension plan effective January 1, 1997.

    Pension expense included the following components:
<TABLE>
<CAPTION>

                                                                                     Forty-Eight    ||   Four Weeks
                                                 YEAR ENDED        Year Ended        Weeks Ended    ||     Ended 
                                                 JANUARY 2,        January 3,        December 28,   ||   January 26, 
                                                    1999              1998              1996        ||      1996
                                               ---------------   ---------------    --------------  || ---------------
                                                                         (IN THOUSANDS)                
<S>                                            <C>               <C>                <C>             || <C>    
Service cost...............................       $   9,040         $   8,560          $   7,711    ||    $     599
Interest cost..............................          31,080            29,673             21,338    ||        1,133
Expected return on plan assets.............         (39,352)          (37,935)           (28,247)   ||       (1,693)
Amortization of transition obligation......               -                 -                  -    ||           47
Amortization of prior service cost.........             689                 -                  -    ||          (12)
                                               ---------------   ---------------    --------------- || ---------------
Pension expense............................       $   1,457         $     298          $     802    ||    $      74   
                                               ===============   ===============    =============== || ===============

</TABLE>

                                      F-17

<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


10.  EMPLOYEE BENEFIT PLANS (CONTINUED)

    The funded  status of Keebler's  pension plan and amounts  recognized in the
consolidated balance sheets are as follows:
<TABLE>
<CAPTION>
                                                                              JANUARY 2, 1999       January 3, 1998
                                                                             -----------------     -----------------
                                                                                          (IN THOUSANDS)
<S>                                                                          <C>                   <C>    
Change in projected benefit obligation:
  Benefit obligation at beginning of year.............................            $ (437,334)           $ (408,060)
  Service cost........................................................                (9,040)               (8,560)
  Interest cost.......................................................               (31,080)              (29,673)
  Amendments..........................................................                (4,874)               (5,045)
  Actuarial loss......................................................               (45,871)              (14,795)
  Acquisition.........................................................               (22,805)                    -
  Benefits and expenses paid..........................................                30,692                28,799
                                                                             -----------------     -----------------    
  Benefit obligation at year end......................................              (520,312)             (437,334)
                                                                             -----------------     -----------------    

Change in plan assets:
  Fair value of plan assets at beginning of year......................               499,379               464,433
  Actual return on plan assets........................................                77,731                63,745
  Acquisition.........................................................                19,292                     -
  Benefits and expenses paid..........................................               (30,692)              (28,799)
                                                                             -----------------     -----------------
  Fair value of plan assets at year end...............................               565,710               499,379
                                                                             -----------------     -----------------

  Funded status.......................................................                45,398                62,045
  Unrecognized actuarial gain.........................................               (16,538)              (24,029)
  Unrecognized prior service cost.....................................                 9,230                 5,044
  Contributions subsequent to measurement date........................                   115                     -
                                                                             -----------------     -----------------
  Prepaid pension.....................................................            $   38,205            $   43,060
                                                                             =================     =================
</TABLE>

    Assumptions  used  in  accounting  for  the  pension  plan  at  each  of the
respective period-ends are as follows:
<TABLE>
<CAPTION>
                                                                                           Forty-Eight    ||   Four Weeks
                                                      YEAR ENDED        Year Ended         Weeks Ended    ||     Ended 
                                                      JANUARY 2,        January 3,         December 28,   ||   January 26, 
                                                         1999              1998                1996       ||      1996
                                                     --------------    --------------    ---------------- || ---------------
<S>                                                  <C>               <C>               <C>              || <C>    
Discount rate.....................................         6.5%              7.3%               7.5%      ||       7.5%
Rate of compensation level increases..............         4.0               4.0                4.0       ||       4.0
Expected long-term rate of return on plan assets..         9.0               9.0                8.6       ||      10.0

</TABLE>

    The plan assets,  as of January 2, 1999 and January 3, 1998,  include a real
estate  investment  of $3.1 million in a  distribution  center which is under an
operating lease to Keebler.

    In  addition  to the  pension  plan,  Keebler  also  maintains  an  unfunded
supplemental  retirement plan for certain highly  compensated former executives.
Benefits provided are based on years of service.  Vesting is graduated depending
on termination after age 55.

                                      F-18
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


10.  EMPLOYEE BENEFIT PLANS (CONTINUED)

    The supplemental retirement plan expense includes the following components:
<TABLE>
<CAPTION>
                                                                                     Forty-Eight    ||   Four Weeks
                                                 YEAR ENDED        Year Ended        Weeks Ended    ||     Ended 
                                                 JANUARY 2,        January 3,        December 28,   ||   January 26, 
                                                    1999              1998               1996       ||      1996
                                               ---------------   ---------------   ---------------  || ---------------
                                                                         (IN THOUSANDS)                
<S>                                            <C>               <C>               <C>              || <C>   
Service cost...............................        $     -           $     -           $     -      ||     $    35
Interest cost..............................            722               732               637      ||          66
Amortization of transition obligation......              -                 -                 -      ||           8
Amortization of prior service cost.........              -                 -                 -      ||          13
                                               ---------------   ---------------   ---------------  || ---------------
Plan expense...............................        $   722           $   732           $   637      ||     $   122
                                               ===============   ===============   ===============  || ===============
</TABLE>

    The  unfunded  status of the  supplemental  retirement  plan and the amounts
recognized in the consolidated balance sheets are as follows:

<TABLE>
<CAPTION>
                                                                              JANUARY 2, 1999        January 3, 1998
                                                                            -------------------    -------------------
                                                                                         (IN THOUSANDS)
<S>                                                                         <C>                    <C>    
Change in projected benefit obligation:
  Benefit obligation at beginning of year.............................           $  (10,303)            $  (10,028)
  Interest cost.......................................................                 (722)                  (732)
  Actuarial loss......................................................                 (844)                  (296)
  Benefits and expenses paid..........................................                  750                    753
                                                                            -------------------    -------------------
  Benefit obligation at year end......................................              (11,119)               (10,303)
  Fair value of plan assets...........................................                    -                      -
                                                                            -------------------    -------------------
  Funded status.......................................................              (11,119)               (10,303)
  Unrecognized actuarial loss (gain)..................................                  387                   (458)
  Benefit payments subsequent to measurement date.....................                  109                    206
                                                                            -------------------    -------------------
  Accrued obligation..................................................           $  (10,623)            $  (10,555)
                                                                            ===================    ===================
</TABLE>

    Assumptions used in accounting for the supplemental  retirement plan at each
of the respective period-ends are as follows:

<TABLE>
<CAPTION>
                                                                                   Forty-Eight   ||   Four Weeks
                                                YEAR ENDED        Year Ended       Weeks Ended   ||     Ended
                                                JANUARY 2,        January 3,       December 28,  ||   January 26,
                                                   1999              1998              1996      ||      1996
                                               --------------    --------------   -------------- || --------------
<S>                                            <C>               <C>              <C>            || <C>    
Discount rate.............................           6.5%              7.3%             7.5%     ||       7.5%
Rate of compensation level increase.......           4.0               N/A              N/A      ||       4.0

</TABLE>

    Contributions  are also made by Keebler to a  retirement  program  for Grand
Rapids union  employees.  Benefits  provided  under the plan are based on a flat
monthly  amount  for each year of service  and are  unrelated  to  compensation.
Contributions  are made based on a negotiated  hourly  rate.  For the year ended
January 2, 1999,  the year ended January 3, 1998,  the  forty-eight  weeks ended
December 28, 1996 and the four weeks ended  January 26, 1996,  Keebler  expensed
contributions  of $2.3  million,  $2.6  million,  $2.3 million and $0.2 million,
respectively.

    Keebler   contributes   to   various    multiemployer   union   administered
defined-benefit and defined-contribution  pension plans. Benefits provided under
the  multiemployer  pension  plans are  generally  based on years of service and
employee age.  Expense under these plans was $8.9 million,  $10.5 million,  $7.8
million  and $0.9  million  for the year ended  January 2, 1999,  the year ended
January 3, 1998,  the  forty-eight  weeks ended  December  28, 1996 and the four
weeks ended January 26, 1996, respectively.

                                      F-19
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


10.  EMPLOYEE BENEFIT PLANS (CONTINUED)

    Prior  to 1997,  Bake-Line  Products,  Inc.  administered  a money  purchase
pension plan for certain hourly and salaried employees. Contributions were based
on 4% of employees'  annual  salary.  Effective  January 1, 1997,  the Bake-Line
money  purchase  pension plan was merged into Keebler's  pension plan.  Expenses
paid to administer the Bake-Line money purchase pension plan were nominal.


11.  POSTRETIREMENT AND POSTEMPLOYMENT BENEFITS

    Keebler  provides  certain medical and life insurance  benefits for eligible
retired employees. The medical plan, which covers nonunion employees with ten or
more  years  of  service,  is a  comprehensive  indemnity-type  plan.  The  plan
incorporates  an  up-front   deductible,   coinsurance   payments  and  employee
contributions  which are based on length of  service.  The life  insurance  plan
offers a small  amount of  coverage  versus the amount the  employees  had while
employed. Keebler does not fund the plan.

    The net periodic  postretirement  benefit  expense  includes  the  following
components:

<TABLE>
<CAPTION>
                                                                                        Forty-Eight   ||  Four Weeks
                                                       YEAR ENDED       Year Ended      Weeks Ended   ||     Ended
                                                       JANUARY 2,       January 3,      December 28,  ||  January 26,
                                                          1999             1998             1996      ||     1996
                                                     --------------   --------------   -------------- || -------------
                                                                            (IN THOUSANDS)            
<S>                                                  <C>              <C>              <C>            || <C>    
Service cost......................................       $ 2,045          $ 2,242          $ 2,142    ||     $  123
Interest cost.....................................         3,961            3,888            2,729    ||        246
Amortization of prior service cost................          (115)               -                -    ||          -
                                                     --------------   --------------   -------------- || -------------
Net periodic postretirement benefit expense.......       $ 5,891          $ 6,130          $ 4,871    ||     $  369
                                                     ==============   ==============   ============== || =============

</TABLE>

    The unfunded status of the plan reconciled to the postretirement  obligation
in Keebler's consolidated balance sheets are as follows:

<TABLE>
<CAPTION>
                                                                              JANUARY 2, 1999        January 3, 1998
                                                                             -----------------      ----------------- 
                                                                                          (IN THOUSANDS)
<S>                                                                          <C>                    <C>    
Change in accumluated postretirement benefit obligation:
  Benefit obligation at beginning of year.............................          $   (56,690)           $   (54,324)
  Service cost........................................................               (2,045)                (2,242)
  Interest cost.......................................................               (3,961)                (3,888)
  Amendments..........................................................                    -                    689
  Actuarial gain......................................................                3,641                    357
  Acquisition.........................................................               (1,598)                     -
  Benefits and expenses paid..........................................                4,384                  2,718
                                                                             -----------------      -----------------
  Benefit obligation at year end......................................              (56,269)               (56,690)
  Fair value of plan assets...........................................                    -                      -
                                                                             -----------------      ----------------- 
  Funded status.......................................................              (56,269)               (56,690)
  Unrecognized actuarial gain.........................................               (7,856)                (4,215)
  Unrecognized prior service cost.....................................                 (574)                  (689)
  Benefit payments subsequent to measurement date.....................                  978                    614
                                                                             -----------------      ----------------- 
  Postretirement obligation...........................................          $   (63,721)           $   (60,980)
                                                                             =================      ================= 
</TABLE>

                                      F-20
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


11.  POSTRETIREMENT AND POSTEMPLOYMENT BENEFITS (CONTINUED)

    The accumulated  postretirement  benefit  obligation was determined  using a
weighted  average discount rate of 6.5% for the year ended January 2, 1999, 7.3%
for the year ended January 3, 1998 and 7.5% for both the forty-eight weeks ended
December 28, 1996 and the four weeks ended January 26, 1996.

    The weighted  average annual assumed rate of increase in the cost of covered
benefits is 6.0% for 1998 declining to an ultimate trend rate of 5.0% in 1999. A
1% increase in the trend rate for health  care costs  would have  increased  the
accumulated benefit obligation as of January 2, 1999 by $2.6 million and the net
periodic  benefit  cost by $0.3  million.  A 1%  decrease  in the trend rate for
health care costs would have decreased the  accumulated  benefit  obligation and
net periodic benefit cost by $2.7 million and $0.3 million,  respectively, as of
January 2, 1999.

    Keebler  also  provides  postemployment  medical  benefits to  employees  on
long-term  disability.  The plan is a  comprehensive  indemnity-type  plan which
covers nonunion employees on long-term disability. There is no length of service
requirement. The plan incorporates coinsurance payments and deductibles. Keebler
does  not  fund  the  plan.  The  postemployment   obligation  included  in  the
consolidated balance sheets at both January 2, 1999 and January 3, 1998 was $4.7
million.


12.  INCOME TAXES

    The components of income tax expense were as shown below:

<TABLE>
<CAPTION>
                                                                                        Forty-Eight   ||  Four Weeks
                                                     YEAR ENDED        Year Ended       Weeks Ended   ||     Ended
                                                     JANUARY 2,        January 3,       December 28,  ||  January 26,
                                                        1999              1998              1996      ||      1996
                                                   --------------    --------------    -------------- || --------------
                                                                              (IN THOUSANDS)           
<S>                                                <C>               <C>               <C>            || <C>    
Current:                                                                                              ||
  Federal.......................................     $  58,269         $  22,172         $       -    ||   $       -
  State.........................................         4,618             3,840                 -    ||           -
                                                   --------------    --------------    -------------- || --------------
Current provision for income taxes..............        62,887            26,012                 -    ||           -
Deferred:                                                                                             ||
  Federal.......................................         8,494            17,203            11,524    ||       6,490
  State.........................................         1,581             1,954             2,478    ||         843
  Valuation allowance (federal and state).......             -                 -                 -    ||      (7,333)
                                                   --------------    --------------    -------------- || --------------
Deferred provision for income taxes.............        10,075            19,157            14,002    ||           -
                                                   --------------    --------------    -------------- || --------------
                                                     $  72,962         $  45,169         $  14,002    ||   $       -
                                                   ==============    ==============    ============== || ==============
</TABLE>

    The  differences  between the income tax expense  calculated  at the federal
statutory income tax rate and Keebler's  consolidated  income tax expense are as
follows:

<TABLE>
<CAPTION>
                                                                                        Forty-Eight   ||   Four Weeks
                                                     YEAR ENDED        Year Ended       Weeks Ended   ||     Ended
                                                     JANUARY 2,        January 3,       December 28,  ||   January 26,
                                                        1999              1998              1996      ||      1996
                                                   --------------    --------------    -------------- || --------------
                                                                             (IN THOUSANDS)           
<S>                                                <C>               <C>               <C>            || <C>   
U.S. federal statutory rate.....................     $  59,339         $  37,643         $  11,140    ||   $       -
State income taxes (net of federal benefit).....         5,813             3,766             1,608    ||           -
Intangible amortization.........................         3,160             1,836             1,268    ||           -
All others......................................         4,650             1,924               (14)   ||           -
                                                   --------------    --------------    -------------- || --------------
                                                     $  72,962         $  45,169         $  14,002    ||   $       -
                                                   ==============    ==============    ============== || ==============

</TABLE>
                                      F-21

<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


12.  INCOME TAXES (CONTINUED)

    The  deferred  tax assets and  deferred  tax  (liabilities)  recorded on the
consolidated balance sheets consist of the following:

<TABLE>
<CAPTION>
                                                                              JANUARY 2, 1999         January 3, 1998
                                                                             -----------------       ----------------- 
                                                                                          (IN THOUSANDS)
<S>                                                                          <C>                     <C>    
Depreciation.......................................................             $  (108,866)            $   (82,204)
Trademarks, trade names and intangibles............................                 (49,348)                    (88)
Prepaid pension....................................................                 (14,283)                (16,164)
Inventory valuation................................................                  (6,779)                 (5,257)
                                                                             -----------------       -----------------  
                                                                                   (179,276)               (103,713)
                                                                             -----------------       -----------------  
Net operating loss carryforwards...................................                  80,195                  80,195
Postretirement/postemployment benefits.............................                  26,171                  25,123
Plant and facility closing costs and severance.....................                  23,728                  10,996
Workers' compensation..............................................                  14,769                  15,119
Incentives and deferred compensation...............................                  12,063                  11,493
Employee benefits..................................................                  10,879                   9,583
Charitable contributions...........................................                   3,425                   8,425
Other..............................................................                   3,011                     442
                                                                             -----------------       -----------------  
                                                                                    174,241                 161,376
Valuation allowance................................................                 (84,350)                (84,350)
                                                                             -----------------       -----------------  
                                                                                $   (89,385)            $   (26,687)
                                                                             =================       =================  
</TABLE>

    Net operating loss carryforwards total approximately  $203.2 million through
1998 and  expire in 2008  through  2011.  Pursuant  to the terms of the  Keebler
acquisition, the predecessor company retained the right to use the net operating
losses for potential carrybacks.  Any unused operating losses are then available
to Keebler,  but are significantly  restricted under current tax law. Therefore,
all net  operating  loss  carryforwards  have  been  fully  reserved  due to the
uncertainty  of  their  realization.   In  the  event  the  net  operating  loss
carryforwards  become  realizable,  the  valuation  allowance  would be reversed
against trademarks, trade names and other intangibles.

    Income taxes paid, net of refunds,  were approximately  $67.1 million,  $9.9
million  and $1.6  million  for the year ended  January 2, 1999,  the year ended
January 3, 1998 and the forty-eight weeks ended December 28, 1996, respectively.
There were no taxes paid or  refunded  during the four weeks  ended  January 26,
1996.


13.  SHAREHOLDERS' EQUITY

COMMON STOCK

    There were no cash  dividends  declared for the year ended  January 2, 1999,
the year ended January 3, 1998, the forty-eight weeks ended December 28, 1996 or
the four weeks ended January 26, 1996.  Keebler's  ability to pay cash dividends
is limited by the Credit Facility and the Senior  Subordinated  Notes.  The most
limiting dividend  restriction exists under the Senior Subordinated Notes, which
limits dividend  payments to the sum of: (i) 50% of consolidated  cumulative net
income,  (ii) net cash  proceeds  received  from the issuance of capital  stock,
(iii)  net cash  proceeds  received  from the  exercise  of  stock  options  and
warrants,  (iv) net cash proceeds  received from the conversion of  indebtedness
into capital stock and (v) the net reduction in investments made by Keebler.

    On January 29, 1998,  Keebler made an initial public  offering of 13,386,661
shares of common  stock.  Concurrent  with the  Offering,  Bermore  exercised  a
warrant to  purchase  6,135,781  shares of common  stock that had been issued in
conjunction with the Sunshine acquisition.  The exercise of the warrant resulted
in Keebler receiving $19.8 million of cash proceeds.  Artal and Bermore sold all
of the shares in the Offering, with none of the proceeds going to Keebler.


                                      F-22
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


13.  SHAREHOLDERS' EQUITY (CONTINUED)

    The consolidated  financial  statements  reflect Keebler's  declaration of a
57.325-for-1  stock split of common stock (the "Stock Split")  effective January
22, 1998. The Stock Split was effected in the form of a stock dividend.  On July
29, 1997,  the Board of Directors  of Keebler also  approved a 1-for-10  reverse
stock split of  Keebler's  common  stock.  Accordingly,  all  references  in the
consolidated financial statements to number of shares, options, warrants and the
related  prices,  as well as per share amounts and the average  number of shares
outstanding,  have been restated to reflect the stock splits as if they had been
effective January 26, 1996.

TREASURY STOCK

    In March 1998,  Keebler's Board of Directors  authorized the repurchase,  at
management's  discretion,  of up to $30.0  million  of shares  of the  Company's
common stock.  The share repurchase  program was primarily  instituted to offset
dilution  which may  result  from the  exercise  and sale of shares  related  to
employee stock options.  The  repurchases of shares of common stock are recorded
as  treasury  stock  using  the  cost  method  and  result  in  a  reduction  of
shareholders' equity. Should the treasury shares be reissued, Keebler intends to
use a first-in, first-out method of reissuance.


14.  STOCK OPTION PLAN

    Keebler has elected to follow  Accounting  Principles  Board Opinion No. 25,
"Accounting   for  Stock   Issued  to   Employees"   ("APB   25")  and   related
Interpretations  in  accounting  for employee  stock  options.  Under APB 25, no
compensation expense is recognized when the exercise price of options equals the
fair value (market value) of the underlying  stock options at the date of grant.
Pro forma information regarding net income and earnings per share is required by
SFAS No. 123, "Accounting for Stock-Based Compensation," and has been determined
as if Keebler had accounted for its employee  stock options under the fair value
method of that Statement.  For purposes of pro forma disclosures,  the estimated
fair value of the options is  amortized  to expense  over the  options'  vesting
period.  The four weeks ended January 26, 1996 are not included in the pro forma
disclosures,  as it was prior to the Keebler acquisition and the adoption of any
stock option plan.  The following  table  summarizes  the pro forma  disclosures
regarding  net income and earnings per share for the year ended January 2, 1999,
the year ended January 3, 1998 and the forty-eight weeks ended December 28,1996:

<TABLE>
<CAPTION>
                                                                                                      Forty-Eight
                                                                                                      Weeks Ended
                                                            YEAR ENDED           Year Ended           December 28,
(IN THOUSANDS EXCEPT PER SHARE AMOUNTS)                  JANUARY 2, 1999       January 3, 1998            1996
                                                        -----------------     -----------------     ----------------
<S>                                                     <C>                   <C>                   <C>   
Net income:
   As reported.....................................         $   94,871            $   56,985            $   15,752
   Pro forma.......................................         $   91,032            $   55,032            $   14,027              
Basic net income per share:
   As reported.....................................         $     1.14            $     0.73            $     0.21
   Pro forma.......................................         $     1.09            $     0.71            $     0.19
Diluted net income per share:
   As reported.....................................         $     1.08            $     0.70            $     0.21
   Pro forma.......................................         $     1.04            $     0.68            $     0.18
Weighted  average  grant date fair value of options
   granted during the year.........................         $     8.53            $     8.09            $     1.87

</TABLE>

                                      F-23

<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


14.  STOCK OPTION PLAN (CONTINUED)

    These pro forma  amounts  may not be  representative  of future  disclosures
because the  estimated  fair value of stock options is amortized to expense over
the vesting period, which is variable,  and additional options may be granted in
future years.  In 1998,  the fair value of each option grant is estimated on the
date of grant using the  Black-Scholes  option-pricing  model. The Black-Scholes
option  valuation  model was developed  for use in estimating  the fair value of
traded options,  which have no vesting  restrictions and are fully transferable.
In addition,  option  valuation  models  require the input of highly  subjective
input  assumptions  including  the  expected  stock  price  volatility.  Because
Keebler's stock options have characteristics  significantly different from those
of traded options,  and because changes in the subjective input  assumptions can
materially affect the fair value estimate, in management's opinion, the existing
models do not necessarily provide a reliable single measure of the fair value of
its employee stock options.  For purposes of the pro forma  disclosures for 1997
and 1996,  the fair value for the  options  was  estimated  at the date of grant
using a present value approach as Keebler was not a public company.

    For options granted, the following weighted average assumptions were used to
determine the fair value:

<TABLE>
<CAPTION>
                                                                                      Forty-Eight 
                                                                                      Weeks Ended
                                                YEAR ENDED         Year Ended         December 28, 
                                             JANUARY 2, 1999*    January 3, 1998          1996
                                             ----------------    ----------------    --------------
<S>                                          <C>                 <C>                 <C>    
Dividend yield............................               0.0%                0.0%              0.0%
Expected volatility.......................              27.2%                0.0%                **
Risk-free interest rate...................              5.04%               6.00%             6.00%
Expected option life (years)..............                  5                   5                 5

</TABLE>

*    Utilized the Black-Scholes option pricing model.
**   Volatility  accounted  for  with a  discount  rate  of 20%  applied  to the
     valuation  of Keebler's  stock based upon the present  value of future cash
     flows discounted at the weighted average cost of capital of 19% after tax.

    Under Keebler's 1996 Stock Option Plan,  9,673,594 shares of Keebler's stock
were  authorized for future grant.  All options granted have ten year terms and,
due to  acceleration  resulting  from the  achievement  of  certain  performance
measures, vest by 2001.

    The following table summarizes the 1996 Stock Option Plan activity:

<TABLE>
<CAPTION>
                                                                                         Forty-Eight Weeks Ended
                                                                                            December 28, 1996
                                                                                  --------------------------------------
                                                                                                       Weighted Average
                                                                                       Options          Exercise Price    
                                                                                  ------------------  ------------------
<S>                                                                               <C>                 <C>    
Outstanding at the beginning of the period....................................                  -       $        -
Granted.......................................................................          7,031,198             1.98
Exercised.....................................................................                  -                -
Forfeited.....................................................................            228,727             1.74
Expired.......................................................................                  -                - 
                                                                                  ------------------
Outstanding at the end of the period..........................................          6,802,471       $     1.98
                                                                                  ==================
Exercisable at the period end.................................................                  -                -
                                                                                  ==================

- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
                                      F-24
<PAGE>
                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


14.  STOCK OPTION PLAN (CONTINUED)
<TABLE>
<CAPTION>
                                                                                        Year Ended January 3, 1998
                                                                                  --------------------------------------
                                                                                                      Weighted Average
                                                                                       Options         Exercise Price
                                                                                  ------------------  ------------------
<S>                                                                               <C>                 <C>    
Outstanding at the beginning of the period....................................          6,802,471       $     1.98
Granted.......................................................................             49,873             5.23
Exercised.....................................................................                  -                -
Forfeited.....................................................................                  -                -
Expired.......................................................................                  -                -
                                                                                  ------------------
Outstanding at the end of the period..........................................          6,852,344       $     2.01
                                                                                  ==================
Exercisable at the period end.................................................          1,587,243       $     1.98
                                                                                  ==================

- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
<TABLE>
<CAPTION>
                                                                                       YEAR ENDED JANUARY 2, 1999
                                                                                  --------------------------------------
                                                                                                      WEIGHTED AVERAGE
                                                                                       OPTIONS         EXERCISE PRICE
                                                                                  ------------------  ------------------
<S>                                                                               <C>                 <C>    
Outstanding at the beginning of the period....................................          6,852,344       $     2.01
Granted.......................................................................                  -                -
Exercised.....................................................................            351,177             2.21
Forfeited.....................................................................             44,887             3.23
Expired.......................................................................                  -                -
                                                                                  ------------------
Outstanding at the end of the period..........................................          6,456,280       $     1.99
                                                                                  ==================
Exercisable at the period end.................................................          4,433,774       $     1.98
                                                                                  ==================

- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

    Exercise prices as of January 2, 1999 for options outstanding under the 1996
Stock  Option Plan range from $1.74 to $5.23.  The  weighted  average  remaining
contractual life of these options is approximately seven and one-half years.

    Under  Keebler's  1998 Omnibus Stock  Incentive  Plan,  2,850,200  shares of
Keebler's stock were authorized for future grant. All options granted  generally
have  ten  year  terms  and  vest  at the  end of  five  years.  Vesting  can be
accelerated if certain stock price performance measures are met.

    The  following  table  summarizes  the 1998  Omnibus  Stock  Incentive  Plan
activity:
<TABLE>
<CAPTION>
                                                                                        YEAR ENDED JANUARY 2, 1999
                                                                                  --------------------------------------
                                                                                                       WEIGHTED AVERAGE
                                                                                       OPTIONS          EXERCISE PRICE
                                                                                  ------------------  ------------------
<S>                                                                               <C>                 <C>    
Outstanding at the beginning of the period....................................                  -       $        -
Granted.......................................................................          2,737,836            25.03
Exercised.....................................................................                  -                -
Forfeited.....................................................................             22,200            27.31
Expired.......................................................................                  -                -
                                                                                  ------------------
Outstanding at the end of the period..........................................          2,715,636       $    25.01
                                                                                  ==================
Exercisable at the period end.................................................                  -                -
                                                                                  ==================

- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

    Exercise prices as of January 2, 1999 for options outstanding under the 1998
Omnibus Stock Incentive Plan range from $24.00 to $32.13.  The weighted  average
remaining contractual life of these options is approximately nine years.

    Under Keebler's Non-Employee Director Stock Plan, 22,500 shares of Keebler's
stock were  authorized  for future grant,  all of which have been  granted.  All
options granted have ten year terms and vest automatically upon grant.

                                      F-25
<PAGE>
                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


14.  STOCK OPTION PLAN (CONTINUED)

    The  following  table  summarizes  the  Non-Employee   Director  Stock  Plan
activity:

<TABLE>
<CAPTION>
                                                                                       YEAR ENDED JANUARY 2, 1999
                                                                                  --------------------------------------
                                                                                                       WEIGHTED AVERAGE
                                                                                       OPTIONS          EXERCISE PRICE
                                                                                  ------------------  ------------------
<S>                                                                               <C>                 <C>    
Outstanding at the beginning of the period....................................                  -       $        -
Granted.......................................................................             22,500            27.44
Exercised.....................................................................                  -                -
Forfeited.....................................................................                  -                -
Expired.......................................................................                  -                -
                                                                                  ------------------
Outstanding at the end of the period..........................................             22,500       $    27.44
                                                                                  ==================
Exercisable at the period end.................................................             22,500       $    27.44
                                                                                  ==================

- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

    As of January 2, 1999, the exercise price for options  outstanding under the
Non-Employee  Director  Stock Plan was $27.44.  The weighted  average  remaining
contractual life of these options is approximately nine years.


15.  NET INCOME PER SHARE

    Basic net income per share is calculated  using the weighted  average number
of common shares outstanding during each period. Diluted net income per share is
calculated using the weighted average number of common and potentially  dilutive
common shares outstanding during each period. The common equivalent shares arise
from the 1996 Stock Option Plan,  the 1998 Omnibus  Stock  Incentive  Plan,  the
Non-Employee  Director Stock Plan and the warrant issued in connection  with the
Sunshine acquisition and are calculated using the treasury stock method.

     The  following  table sets forth the computation of basic and  diluted  net
income per share:

<TABLE>
<CAPTION>
                                                                                                           Forty-Eight
                                                            YEAR ENDED             Year Ended              Weeks Ended
                                                          JANUARY 2, 1999        January 3, 1998        December 28, 1996
                                                        -------------------    -------------------     ------------------- 
                                                                                  (IN THOUSANDS)
<S>                                                     <C>                    <C>                     <C>    
NUMERATOR:
   Income before extraordinary item.................         $   96,577             $   62,381              $   17,677
   Extraordinary item, net of tax...................              1,706                  5,396                   1,925
                                                        -------------------    -------------------     ------------------- 
   Net income.......................................         $   94,871             $   56,985              $   15,752
                                                        ===================    ===================     =================== 
DENOMINATOR:
   Denominator for Basic Net Income Per Share
        Weighted average shares.....................             83,254                 77,604                  75,244
   Effect of Dilutive Securities:
        Stock options...............................              3,992                  2,168                     832
        Warrants....................................                240                    790                       -
                                                        -------------------    -------------------     ------------------- 
        Diluted potential common shares.............              4,232                  2,958                     832
                                                        -------------------    -------------------     ------------------- 
   Denominator for Diluted Net Income Per Share.....             87,486                 80,562                  76,076
                                                        ===================    ===================     =================== 
</TABLE>

    For the year ended January 2, 1999,  there were weighted  average options to
purchase  96,478 shares of common stock at an exercise price ranging from $28.88
to $32.13,  which were excluded from the  computation  of diluted net income per
share as the exercise price of the options  exceeded the average market price of
common shares;  and therefore,  the effect would have been  antidilutive.  There
were no  antidilutive  securities  for the year ended  January 3, 1998.  For the
forty-eight  weeks ended December 28, 1996,  there were weighted average options
to purchase  56,216  shares of common  stock at $3.23 per share and the weighted
average warrant to purchase  3,768,863 shares of common stock at $3.23 per share
which were excluded from the  computation of diluted net income per share as the
exercise  price of the  options  exceeded  the  average  market  price of common
shares; and therefore, the effect would have been antidilutive.

                                      F-26
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


16.  FAIR VALUE OF FINANCIAL INSTRUMENTS

    The fair market value of financial  instruments,  which  includes  short and
long-term borrowings, was estimated using discounted cash flow analyses based on
current   interest   rates  which  would  be  obtained  for  similar   financial
instruments.  The carrying amounts of these financial  instruments  disclosed in
Note 8 approximate fair value.

    Keebler uses  interest-rate  swap agreements to effectively  convert certain
fixed rate debt to a floating rate instrument and certain  floating rate debt to
a fixed rate  instrument.  The interest rate swap  agreements  result in Keebler
paying or  receiving  the  difference  between the fixed and  floating  rates at
specified intervals  calculated based on the notional amounts. The interest rate
differential  to be paid or received is accrued as interest  rates change and is
recorded  as  interest  expense.  The fair  values of the swap  agreements  were
obtained from the Bank of Nova Scotia and were estimated  using market prices at
each  respective  year-end.  The  fair  values  of the swap  agreements  are not
recognized in the financial statements as Keebler accounts for the agreements as
hedges.  In 1998,  Keebler  had  entered  into four swap  transactions  expiring
between 2001 and 2004. At January 2, 1999,  interest rate swap agreements with a
notional amount of $403.3 million were used to hedge interest rate  fluctuations
on  floating  rate debt and a swap  agreement  with a notional  amount of $124.0
million  used to hedge  interest  rate  fluctuations  on fixed  rate  debt.  The
estimated  fair  value of the  swap  agreements  at  January  2,  1999 was a net
receivable of $1.1 million.  At January 3, 1998, there were two outstanding swap
agreements,  both maturing in 2001. A swap agreement  with a notional  amount of
$170.0  million was used to hedge  interest rate  fluctuations  on floating rate
debt and another swap agreement with a notional amount of $81.3 million was used
to hedge interest rate fluctuations on fixed rate debt. The estimated fair value
of the swap agreements at January 3, 1998 was a net receivable of $1.6 million.

    Keebler  often enters into  exchange  traded  commodity  futures and options
contracts  to protect or hedge  against  adverse raw  material  price  movements
related  to  anticipated  inventory  purchases.  Realized  gains  or  losses  on
contracts  are  determined  based  on the  stated  market  value at the time the
contracts  are  liquidated  or expire and are  deferred in  inventory  until the
underlying  raw  material  is  purchased.  Gains  or  losses  realized  from the
liquidation or expiration of the contracts are recognized as part of the cost of
raw  materials.  Cost of sales was  increased  by losses on futures  and options
transactions of $7.1 million and $3.8 million in the years ended January 2, 1999
and January 3, 1998,  respectively,  and reduced by gains on futures and options
transactions of $0.8 million for the forty-eight  weeks ended December 28, 1996.
Operations for the four weeks ended January 26, 1996,  were  unaffected by gains
or losses on futures and  options as the $0.5  million  loss was  recorded as an
adjustment to the opening balance sheet. The notional amount of open futures and
options  contracts at January 2, 1999 and January 3, 1998 were $61.7 million and
$58.7  million,  respectively.  The fair values of the open  futures and options
contracts  at January 2, 1999 and  January 3, 1998,  based on the stated  market
value at those dates,  were $57.9 million and $53.8 million,  respectively.  The
open  contracts  at January 2, 1999 will expire  between  January  1999 and July
1999.


17.  SEGMENT INFORMATION

    In  1998,  Keebler  adopted  SFAS  131  "Disclosures  about  Segments  of an
Enterprise and Related  Information."  Keebler's reportable segments are Branded
and Specialty. The reportable segments were determined using Keebler's method of
internal  reporting,  which divides and analyzes the business by sales  channel.
The nature of the  customers,  products and method of  distribution  can vary by
sales channel. The reportable segments represent an aggregation of similar sales
channels.  The Branded  segment is comprised of sales channels that  principally
market brand name cookie and cracker products to retail outlets. Products in the
Branded  segment are sold by either a Keebler sales  employee or a  distributor.
The sale channels in the  Specialty  segment  primarily  sell cookie and cracker
products that are manufactured on a made-to-order  basis or that are produced in
individual  packs  to  be  used  in  various  institutions  (i.e.,  restaurants,
hospitals, etc.). Many of the products sold by the Specialty segment are done so
through the use of brokers.

                                      F-27
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


17.  SEGMENT INFORMATION (CONTINUED)

    Keebler  evaluates the performance of the reportable  segments and allocates
resources based on the segment's profit contribution, defined as earnings before
certain functional support costs,  amortization,  interest and income taxes. The
accounting  policies for each reportable segment are the same as those described
in Note 4  "Summary  of  Significant  Accounting  Policies."  The cost of sales,
however,  used to determine a segment's profit  contribution is calculated using
standard costs for each product, while actual cost of sales is used to determine
consolidated operating income (loss).

    There are no  intersegment  transactions  that  result in  revenue or profit
(loss).  Asset  information by reportable  segment is not presented,  as Keebler
does not report or generate such information internally.  However,  depreciation
expense included in the  determination  of a segment's  profit  contribution has
been presented.  The depreciation  expense for each reportable  segment reflects
the  amount  absorbed  in the  standard  cost  of  products  sold as well as the
depreciation that relates to assets used entirely by the respective segment. The
following table presents certain information included in the profit contribution
of each segment for the year ended  January 2, 1999,  the year ended  January 3,
1998,  the  forty-eight  weeks ended  December 28, 1996 and the four weeks ended
January 26, 1996.

<TABLE>
<CAPTION>
                                                  Branded          Specialty
                                                  Segment           Segment           Other (1)             Total
                                              ---------------    --------------    ---------------     ---------------
                                                                            (IN THOUSANDS)
<S>                                           <C>                <C>               <C>                 <C>   
YEAR ENDED JANUARY 2, 1999:
NET SALES TO EXTERNAL CUSTOMERS..............  $   1,726,668      $    499,812      $           -       $   2,226,480
DEPRECIATION EXPENSE.........................         31,087             7,934             20,382              59,403
PROFIT CONTRIBUTION..........................        282,639            85,898                  -             368,537 

YEAR ENDED JANUARY 3, 1998:
Net sales to external customers..............  $   1,566,702      $    498,482      $           -       $   2,065,184
Depreciation expense.........................         19,650             6,750             27,331              53,731
Profit contribution..........................        226,911            80,321                  -             307,232

FORTY-EIGHT WEEKS ENDED DECEMBER 28, 1996:
Net sales to external customers..............  $   1,178,023      $    467,509      $           -       $   1,645,532
Depreciation expense.........................         15,919             6,174             22,251              44,344
Profit contribution..........................        145,311            53,908                  -             199,219
==========================================================================================================================

FOUR WEEKS ENDED JANUARY 26, 1996:
Net sales to external customers..............  $      69,842      $     31,814      $           -       $     101,656
Depreciation expense.........................          1,121               502                223               1,846
Profit contribution..........................          8,660             4,295                  -              12,955

(1) Represents expenses incurred by the functional support departments that are not allocated to the reportable segments.

</TABLE>

    The net sales to external  customers from the reportable  segments equal the
consolidated  net  sales  of  Keebler.   A  reconciliation   of  segment  profit
contribution  to total  consolidated  income from continuing  operations  before
income tax expense  (benefit) for the year ended January 2, 1999, the year ended
January 3, 1998,  the  forty-eight  weeks ended  December  28, 1996 and the four
weeks ended January 26, 1996 is as follows:


                                      F-28

<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


17.  SEGMENT INFORMATION (CONTINUED)

<TABLE>
<CAPTION>
                                                                                          Forty-Eight   ||   Four Weeks
                                                    YEAR ENDED          Year Ended        Weeks Ended   ||     Ended 
                                                    JANUARY 2,          January 3,        December 28,  ||   January 26,
                                                       1999               1998                1996      ||      1996 
                                                  ---------------    ---------------    --------------- || --------------- 
                                                                               (IN THOUSANDS)
<S>                                               <C>                <C>                <C>             || <C>   
INCOME (LOSS) FROM CONTINUING OPERATIONS                                                                || 
  BEFORE INCOME TAX EXPENSE (BENEFIT):                                                                  ||
Reportable segments profit contribution.........     $   368,537        $   307,232        $   199,219  ||    $    12,955
Unallocated functional support costs (1)........         172,498            165,835            129,069  ||         38,453
Interest expense (income), net..................          26,500             33,847             38,471  ||           (116)
                                                  ---------------    ---------------    --------------- || --------------- 
   Income (Loss) from Continuing Operations                                                             || 
    before Income Tax Expense (Benefit).........     $   169,539        $   107,550        $    31,679  ||    $   (25,382)
                                                  ===============    ===============    =============== || =============== 

(1) Includes support costs such as distribution,  research and development,  corporate  administration  and other (income)
    expense, which are not allocated internally to reportable segments.

</TABLE>

    Net sales to external customers consist of cookies, crackers and other baked
goods for all periods  presented.  All long-lived  assets at January 2, 1999 and
January  3,  1998 are  located  in the  United  States.  Net  sales to  external
customers made outside the United States, as well as to any single customer, are
not material to  consolidated  net sales for the year ended January 2, 1999, the
year ended January 3, 1998,  the  forty-eight  weeks ended December 28, 1996 and
the four weeks ended January 26, 1996.


18.  UNAUDITED QUARTERLY FINANCIAL DATA

    Results of  operations  for each of the four  quarters  of the fiscal  years
ended  January 2, 1999 and January 3, 1998  follow.  Each  quarter  represents a
period of twelve weeks except the first quarter which includes sixteen weeks.

<TABLE>
<CAPTION>
                                               Quarter 1           Quarter 2           Quarter 3           Quarter 4
                                           ------------------- ------------------- ------------------- -------------------
                                              1998      1997      1998      1997      1998      1997     1998*     1997**
                                           --------- --------- --------- --------- --------- --------- --------- --------- 
                                                               (IN MILLIONS EXCEPT PER SHARE AMOUNTS)
<S>                                        <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>
Net sales.............................       $636.8    $597.0    $490.0    $459.8    $499.9    $485.3    $599.8    $523.1
Gross profit..........................        372.7     337.0     281.3     259.7     294.4     277.0     339.2     303.5
Income before extraordinary item......         14.1       7.6      19.4      13.0      29.0      18.5      34.1      23.3
Extraordinary item....................            -       2.7         -         -       1.7         -         -       2.7
Net income............................         14.1       4.9      19.4      13.0      27.3      18.5      34.1      20.6

Basic net income per share:
   Income before extraordinary item...        $0.17     $0.10     $0.23     $0.16     $0.35     $0.24     $0.41     $0.30
   Extraordinary item.................            -      0.04         -         -      0.02         -         -      0.03
                                           --------- --------- --------- --------- --------- --------- --------- --------- 
   Net income.........................        $0.17     $0.06     $0.23     $0.16     $0.33     $0.24     $0.41     $0.27
                                           ========= ========= ========= ========= ========= ========= ========= ========= 

Diluted net income per share:
   Income before extraordinary item...        $0.16     $0.10     $0.22     $0.16     $0.33     $0.23     $0.39     $0.28
   Extraordinary item.................            -      0.04         -         -      0.02         -         -      0.03
                                           --------- --------- --------- --------- --------- --------- --------- --------- 
   Net income.........................        $0.16     $0.06     $0.22     $0.16     $0.31     $0.23     $0.39     $0.25
                                           ========= ========= ========= ========= ========= ========= ========= ========= 
- ----------

*    Quarter 4, 1998  includes the  operating  results of President  from the  acquisition  date of September  28, 1998
     through January 2, 1999.
**   Quarter 4, 1997 includes thirteen weeks as fiscal 1997 was a fifty-three week year.

</TABLE>

                                      F-29
<PAGE>

                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


19.  SUBSEQUENT EVENTS

    On January 29, 1999 Keebler  entered into a Receivables  Purchase  Agreement
("Agreement")  to replace the Bridge Facility  existing at January 2, 1999. This
Agreement  allows  funds to be  borrowed  at a lower cost to the  Company and is
collateralized by the accounts receivable of Keebler.

    On January 21, 1999,  Keebler made a secondary public offering of 16,200,000
shares of common  stock.  Artal and  Claremont  sold all of the shares,  with no
proceeds going to Keebler. As a result,  Artal's ownership  percentage decreased
from  approximately 21% to 2% and Claremont's  ownership  percentage was reduced
from  approximately  6% to 5% of  the  outstanding  common  stock.  Management's
ownership  remained  at  approximately  2% and  Flowers'  ownership  remained at
approximately 55%.

    On  January  4,  1999,  Keebler  engaged  in a  series  of  corporate-entity
transactions  that resulted in Sunshine and President  being merged into Keebler
Company.  Consequently,  these former  subsidiaries of Keebler Foods Company are
currently wholly-owned subsidiaries of Keebler Company.




           
                                      F-30
<PAGE>

                        REPORT OF INDEPENDENT ACCOUNTANTS

THE BOARD OF DIRECTORS AND SHAREHOLDERS OF KEEBLER FOODS COMPANY

Our report on the consolidated financial statements of Keebler Foods Company and
Subsidiaries and UB Investments US Inc. and Subsidiaries is included on page F-2
of the Form 10-K. In connection with our audits of such financial statements, we
have also audited the related financial  statement  schedule listed in the index
on page F-1 of the Form 10-K.

In our  opinion,  the  financial  statement  schedule  referred  to above,  when
considered  in  relation  to the basic  financial  statements  taken as a whole,
present  fairly,  in all  material  respects,  the  information  required  to be
included therein.



                                                 PRICEWATERHOUSECOOPERS LLP




Chicago, Illinois
February 2, 1999















                                       S-1
<PAGE>
<TABLE>

ITEM 14 (D).    FINANCIAL STATEMENT SCHEDULE                                                                    SCHEDULE II


                                                        KEEBLER FOODS COMPANY
                                      SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS (NOTE 1)
                                 FOR THE YEAR ENDED JANUARY 2, 1999, THE YEAR ENDED JANUARY 3, 1998,
                       THE FORTY-EIGHT WEEKS ENDED DECEMBER 28, 1996 AND THE FOUR WEEKS ENDED JANUARY 26, 1996

                                                           (IN THOUSANDS)
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                     COL. A                         COL. B                 COL. C                COL. D        COL. E
- ------------------------------------------------------------------------------------------------------------------------

                                                                          ADDITIONS
                                                                  -------------------------
                                                   BALANCE AT     CHARGED TO    CHARGED TO                    BALANCE AT
                                                   BEGINNING        COSTS/        OTHER                          END
                  DESCRIPTION                      OF PERIOD       EXPENSES      ACCOUNTS      DEDUCTIONS     OF PERIOD
- -------------------------------------------------  ----------     ----------    ----------     ----------     ----------
<S>                                                <C>            <C>           <C>            <C>            <C>     
Those valuation and qualifying accounts which are
    deducted in the balance sheet from the assets
    to which they apply:

YEAR ENDED JANUARY 2, 1999
        For discounts and doubtful accounts        $   4,965      $  20,148     $   2,879 (1)  $ (20,210)(2)  $   7,782       
                                                   ==========     ==========    ==========     ==========     ==========
        For deferred taxes                         $  84,350      $       -     $       -      $       -      $  84,350    
                                                   ==========     ==========    ==========     ==========     ==========
        For inventory reserves                     $   6,782      $   7,484     $   1,807 (1)  $  (6,459)(3)  $   9,614          
                                                   ==========     ==========    ==========     ==========     ==========

YEAR ENDED JANUARY 3, 1998
        For discounts and doubtful accounts        $   5,390      $  18,970     $       -      $ (19,395)(2)  $   4,965     
                                                   ==========     ==========    ==========     ==========     ==========
        For deferred taxes                         $  84,350      $       -     $       -      $       -      $  84,350    
                                                   ==========     ==========    ==========     ==========     ==========
        For inventory reserves                     $   5,508      $   9,716     $       -      $  (8,442)(3)  $   6,782          
                                                   ==========     ==========    ==========     ==========     ==========

FORTY-EIGHT WEEKS ENDED DECEMBER 28, 1996
        For discounts and doubtful accounts        $   4,181      $  14,399     $     907 (4)  $ (14,097)(2)  $   5,390         
                                                   ==========     ==========    ==========     ==========     ==========
        For deferred taxes                         $ 109,484      $       -     $       -      $ (25,134)(5)  $  84,350         
                                                   ==========     ==========    ==========     ==========     ==========
        For inventory reserves                     $   9,578 (6)  $   3,370     $       -      $  (7,440)(7)  $   5,508         
                                                   ==========     ==========    ==========     ==========     ==========

========================================================================================================================

FOUR WEEKS ENDED JANUARY 26, 1996
        For discounts and doubtful accounts        $   3,558      $   1,577     $       -      $    (954)(2)  $   4,181       
                                                   ==========     ==========    ==========     ==========     ==========
        For deferred taxes                         $ 116,817      $  (7,333)    $       -      $       -      $ 109,484         
                                                   ==========     ==========    ==========     ==========     ==========
        For inventory reserves                     $     637      $     378     $       -      $       -      $   1,015         
                                                   ==========     ==========    ==========     ==========     ==========


Note 1: Schedule II - Valuation and Qualifying Accounts includes certain financial data of Keebler Foods Company
        ("Keebler") for the year ended January 2, 1999, the year ended January 3, 1998 and the forty-eight weeks ended
        December 28, 1996, as well as certain financial data of UB Investments US Inc. ("UBIUS"), the predecessor
        company, for the four weeks ended January 26, 1996, the date on which UBIUS was acquired by INFLO Holdings
        Company ("INFLO"). The distinction between Keebler's and the predecessor company's financial data has been made
        by inserting a double line.

  (1)   Amount acquired in the acquisition of President International, Inc. 
  (2)   Primarily charges against reserves, net of recoveries.
  (3)   Inventory write-offs, net.
  (4)   Amount acquired in the acquisition of Sunshine Biscuits, Inc.
  (5)   Adjustment to reduce the valuation allowance as a result of the acquisition of Keebler.
  (6)   Includes inventory reserves established in the acquisition of Keebler.
  (7)   Adjustment to reduce reserve.


                                                                S-2
</TABLE>

<PAGE>


                                  EXHIBIT INDEX
 EXHIBIT
 NUMBER                            DESCRIPTION
- ---------     ------------------------------------------------------------------

   2.1        Plan and Agreement of Merger dated November 20, 1997 between
              Keebler Foods Company ("Keebler") and INFLO Holdings Corporation
              ("INFLO") (incorporated herein by reference to Exhibit 2.1 of
              Keebler's Registration Statement on Form S-1 previously filed with
              the Securities and Exchange Commission (the "Commission") (File
              No. 333-42075) (the "1998 Registration Statement"))

   2.2        Stock Purchase Agreement dated as of August 24, 1998 between
              Keebler and President International, Inc. (incorporated herein by
              reference to Exhibit 2.2 of Keebler's Current Report on Form 8-K
              previously filed with the Commission on October 9, 1998
              (Commission File No. 001-13705) (the "October Report"))

   3.1        Amended and Restated Certificate of Incorporation of Keebler
              (incorporated herein by reference to Exhibit 3.1 of 1998
              Registration Statement)

   3.2        Amended and Restated By-Laws of Keebler (incorporated herein by
              reference to Exhibit 3.2 of the 1998 Registration Statement)

   4.1        Indenture dated as of June 15, 1996 among Keebler, the guarantors
              named therein and The U.S. Trust Company of New York ("Trustee")
              (incorporated herein by reference to Exhibit 4.1 of Keebler's
              Registration Statement on Form S-4 previously filed with the
              Commission (File No. 333-8379) (the "1996 Registration
              Statement"))

   4.2        The 10 3/4% Senior Subordinated Note due 2006 (included in Exhibit
              4.1) (incorporated herein by reference to Exhibit 4.2 of the 1996
              Registration Statement)

   10.1       Distribution Agreement dated as of January 26, 1996 between United
              Biscuits (UK) Limited ("UBL") and Shaffer, Clarke & Co., Inc.
              ("Shaffer") (incorporated herein by reference to Exhibit 10.5 of
              the 1996 Registration Statement)

   10.2       Trademark License Agreement dated as of January 26, 1996 between
              UBL and Shaffer (incorporated herein by reference to Exhibit 10.6
              of the 1996 Registration Statement)

   10.3       Management Stockholder's Agreement between INFLO and Key Employees
              of INFLO (incorporated herein by reference to Exhibit 10.8 of the
              1996 Registration Statement)

   10.3(a)    Amendment No. 1 to Management Stockholder's Agreement
              (Non-Executives) (incorporated herein by reference to Exhibit
              10.31.1 of the 1998 Registration Statement)

   10.3(b)    Amendment No. 1 to Management Stockholder's Agreement (Executives
              other than O'Neill, Walsh and Spear) (incorporated herein by
              reference to Exhibit 10.31.2 of the 1998 Registration Statement)

   10.3(c)    Amendment No. 1 to Management Stockholder's Agreement (O'Neill,
              Walsh and Spear) (incorporated herein by reference to Exhibit
              10.31.3 of the 1998 Registration Statement)

   10.4       Non-Qualified Stock Option Agreement between INFLO and Key
              Employees of INFLO (incorporated herein by reference to Exhibit
              10.9 of the 1996 Registration Statement)

   10.4(a)    Amendments to the 1996 Non-Qualified Option Agreements
              (incorporated herein by reference to Exhibit 10.28 of the 1998
              Registration Statement)

   10.5       1996 Stock Purchase and Option Plan for Key Employees of INFLO
              (incorporated herein by reference to Exhibit 10.10 of the 1996
              Registration Statement)


                                       i
<PAGE>

 EXHIBIT
 NUMBER                            DESCRIPTION
- ---------     ------------------------------------------------------------------

   10.6       Sale Participation Agreement among Artal, Flowers, and Key
              Employees of INFLO (incorporated herein by reference to Exhibit
              10.11 of the 1996 Registration Statement)

   10.7       Stock Appreciation Rights Plan of Keebler for Certain Management
              Employees dated March 4, 1997 (incorporated herein by reference to
              Exhibit 10.16 of the Quarterly Report)

   10.8       Artal Stock Purchase Agreement among Artal, Flowers and Keebler
              (incorporated herein by reference to Exhibit 10.22 of the 1998
              Registration Statement)

   10.8(a)    First Amendment to the Stock Purchase Agreement dated March 31,
              1998 among Artal, Flowers and Keebler (incorporated herein by
              reference to Exhibit 10.22(a) of Keebler's Quarterly Report on
              Form 10-Q previously filed with the Commission on May 26, 1998
              (Commission File No. 001-13705))

   10.9       Bermore Stock Purchase Agreement among Artal, Flowers, Bermore and
              Keebler (incorporated herein by reference to Exhibit 10.23 of the
              1998 Registration Statement)

   10.10      Employment and Severance Agreement between Keebler and Sam K. Reed
              (incorporated herein by reference to Exhibit 10.24 of the 1998
              Registration Statement)

   10.11      Employment and Severance Agreement between Keebler and certain
              executive officers (incorporated herein by reference to Exhibit
              10.25 of the 1998 Registration Statement)

   10.12      1998 Omnibus Stock Incentive Plan of Keebler (incorporated herein
              by reference to Exhibit 10.26 of the 1998 Registration Statement)

   10.12(a)   1998 Non-Qualified Stock Option Agreement for certain key
              employees

   10.13      Non-Employee Director Stock Plan of Keebler (incorporated herein
              by reference to Exhibit 10.27 of the 1998 Registration Statement)

   10.14      Supplement to Subsidiary Guaranty (Hollow Tree) (incorporated
              herein by reference to Exhibit 10.29 of the 1998 Registration
              Statement)

   10.15      Supplement to Subsidiary Guaranty (Elfin Equity) (incorporated
              herein by reference to Exhibit 10.30 of the 1998 Registration
              Statement)

   10.16      $700,000,000 Senior Credit Facility dated as of September 28, 1998
              among Keebler, various financial institutions and the Bank, as
              Lead Arranger and Administrative Agent, The First National Bank of
              Chicago, as the Syndication Agent and the Bank of Montreal, as the
              Managing Agent (incorporated herein by reference to Exhibit 10.33
              of the October Report)

   10.17      $125,000,000 Bridge Facility Credit Agreement dated as of
              September 28, 1998 among Keebler, various financial institutions
              and the Bank as the Arranger and the Administrative Agent
              (incorporated herein by reference to Exhibit 10.34 of Keebler's
              Quarterly Report on Form 10-Q previously filed with the Commission
              on November 16, 1998 (Commission File No. 001-13705))

   10.18      Keebler Company Deferred Compensation Plan for certain officers of
              Keebler dated January 1, 1999

   10.19      Keebler Foods Company Deferred Compensation Plan for Non-Affiliate
              Directors dated March 10, 1999


                                       ii
<PAGE>

 EXHIBIT
 NUMBER                            DESCRIPTION
- ---------     ------------------------------------------------------------------

   10.20      Receivables Purchase Agreement dated as of January 29, 1999 among
              Keebler Funding Corporation, Keebler, Liberty Street Funding Corp.
              and the Bank 

   21         Subsidiaries of Keebler

   27         Financial Data Schedule


                                      iii

<PAGE>



                                                                EXHIBIT 10.12(a)

                              KEEBLER FOODS COMPANY

                      NON-QUALIFIED STOCK OPTION AGREEMENT


                  THIS AGREEMENT, dated as of ________________, ______, is made
by and between KEEBLER FOODS COMPANY, a Delaware corporation hereinafter
referred to as the "Company," and ______________________, an employee of the
Company or a Subsidiary (as defined below) of the Company, hereinafter referred
to as "Optionee."

                  WHEREAS, the Company wishes to afford the Optionee the
opportunity to purchase shares of its $.01 par value Common Shares ("Common
Stock");

                  WHEREAS, the Company wishes to issue the options described
herein in accordance with the Plan (as hereinafter defined), the terms of which
are hereby incorporated by reference and made a part of this Agreement; and

                  WHEREAS, the Committee (as hereinafter defined), appointed to
administer the Plan, has determined that it would be to the advantage and best
interest of the Company and its stockholders to grant the Non-Qualified Options
provided for herein to the Optionee as an incentive for increased efforts during
his term of office with the Company or its Subsidiaries and has advised the
Company hereof and instructed the undersigned officers to issue said Options;

                  NOW, THEREFORE, in consideration of the mutual covenants
herein contained and other good and valuable consideration, receipt of which is
hereby acknowledged, the parties hereto do hereby agree as follows:


                                    ARTICLE I

                                   DEFINITIONS

SECTION 1.1 - CAUSE

                  "Cause" shall mean an act of or acts of dishonesty, moral
turpitude or willful misconduct, which act or acts were intended to result in
substantial personal enrichment at the expense of the Company or any of its
Subsidiaries or Affiliates which have a material adverse effect on the business
or reputation of the Company or any of its Subsidiaries or Affiliates.

SECTION 1.2 - CODE

                  "Code" shall mean the Internal Revenue Code of 1986, as
amended.

SECTION 1.3 - COMMITTEE

                  "Committee" shall mean the Compensation Committee of the Board
of Directors of the Company.

<PAGE>


SECTION 1.4 - GOOD REASON

                  "Good Reason" shall mean:

         (i)      (A) the assignment to the Optionee of any duties inconsistent
                  in any material adverse respect with the Optionee's authority,
                  duties or responsibilities either as contemplated by any
                  Employment Agreement or as existing on the date hereof, or (B)
                  any other action by the Company which results in a material
                  diminishment in such authority, duties or responsibilities,
                  other than action or inaction which is remedied by the Company
                  within 15 days after receipt of written notice thereof given
                  by the Optionee;

         (ii)     any failure by the Company to comply with any of his duties
                  described in any Employment Agreement, other than any failure
                  which is remedied by the Company within 15 days after receipt
                  of written notice thereof given by the Optionee;

         (iii)    if any Employment Agreement exists, any purported termination
                  by the Company of the Optionee's employment otherwise than as
                  permitted by said Employment Agreement;

         (iv)     any reduction in the total potential annual compensation of
                  the Optionee, consisting of base salary or potential bonus
                  (but not including diminution in bonus as a consequence of
                  economic performance of the Company);

         (v)      an adverse change in employee benefits other than a change
                  which results from an amendment or alteration of the Company's
                  employee benefit plans which affect its salaried employees
                  generally.

SECTION 1.5 - GRANT DATE

                  "Grant Date" shall mean the date on which the Options provided
for in this Agreement were granted.

SECTION 1.6 - OPTIONS

                  "Options" shall mean the non-qualified options to purchase
Common Stock granted under this Agreement.

SECTION 1.7 - PERMANENT DISABILITY

                  The Optionee shall be deemed to have a "Permanent Disability"
if the Optionee is unable to engage in the activities required by the Optionee's
job by reason of any medically determined physical or mental impairment which
can be expected to result in death or which has lasted or can be expected to
last for a continuous period of not less than 12 months (in each case,

                                       2

<PAGE>

as determined in good faith by a majority of the Board of Directors of the
Company, which determination shall be conclusive).

SECTION 1.8 - PERSON

                  "Person" means an individual, partnership, corporation,
business trust, joint stock company, trust, unincorporated association, joint
venture, governmental authority or other entity of whatever nature.

SECTION 1.9 - PLAN

                  "Plan" shall mean the Keebler Foods Company 1998 Omnibus Stock
Incentive Plan.

SECTION 1.10 - PRONOUNS

                  The masculine pronoun shall include the feminine and neuter,
and the singular the plural, where the context so indicates.

SECTION 1.11 - RETIREMENT

                  "Retirement" shall mean retirement at age 65 or over (or such
other age as may be approved by the Board of Directors of the Company) after
having been employed by the Company or a Subsidiary for at least three years
after the date hereof.

SECTION 1.12 - SECRETARY

                  "Secretary" shall mean the Secretary of the Company.

Any other terms which are capitalized in this Agreement shall have the meaning
given to them in the Plan.


                                   ARTICLE II

                                GRANT OF OPTIONS

SECTION 2.1 - GRANT OF OPTIONS

                  For good and valuable consideration, on and as of the date
hereof, the Company irrevocably grants to the Optionee an Option to purchase any
part or all of an aggregate of the number of shares set forth with respect to
such Option on the signature page hereof of its $.01 par value Common Stock upon
the terms and conditions set forth in this Agreement.

                                       3
<PAGE>


SECTION 2.2 - EXERCISE PRICE

                  The exercise price of the shares of stock covered by the
Options shall be $______ per share without commission or other charge, which is
understood to be the fair market value of a share of the Company's stock as of
the Grant Date.

SECTION 2.3 - CONSIDERATION TO THE COMPANY

                  In consideration of the granting of these Options by the
Company, the Optionee agrees to render faithful and efficient services to the
Company or a Subsidiary with such duties and responsibilities as the Company
shall from time to time prescribe. Nothing in this Agreement or in the Plan
shall confer upon the Optionee any right to continue in the employ of the
Company or any Subsidiary or shall interfere with or restrict in any way the
rights of the Company and its Subsidiaries, which are hereby expressly reserved,
to terminate the employment of the Optionee at any time for any reason
whatsoever, with or without cause.

SECTION 2.4 - ADJUSTMENTS IN OPTIONS

                  Subject to Section 11 of the Plan, in the event that the
outstanding shares of the stock subject to an Option are, from time to time,
changed into or exchanged for a different number or kind of shares of the
Company or other securities of the Company by reason of an event or transaction
described in said Section 11, the Committee shall make an appropriate and
equitable adjustment in the number and kind of shares or other consideration as
to which such Option, or portions thereof then unexercised, shall be
exercisable. Any such adjustment made by the Committee shall be final and
binding upon the Optionee, the Company and all other interested persons.


                                   ARTICLE III

SECTION 3.1 - COMMENCEMENT OF EXERCISABILITY

                  (a) All of the Options granted in this Agreement shall become
         exercisable no later than the fifth anniversary of the Grant Date (the
         "Automatic Vesting Date"). Said Options shall remain exercisable for a
         period of thirty (30) days from the Automatic Vesting Date (provided,
         however, that the 30-day exercise period shall not include any days
         during which the Optionee is prohibited from selling Common Stock as a
         result of Company policy or regulations promulgated under the
         Securities Act of 1933, as amended, or the Exchange Act of 1934, as
         amended), unless they previously became exercisable pursuant to the
         provisions of subparagraph (b) below, in which event they shall
         continue to be exercisable according to the provisions of said
         paragraph.

                  (b) On the last day of any period of twenty (20) consecutive
         trading days, after the Grant Date, during which the average of the
         Market Value per Share of the Common Stock equals or exceeds the Target
         Value indicated below, prior to the fifth anniversary of the Grant
         Date, the corresponding percentage of the total Options granted under
         this

                                       4

<PAGE>

         Agreement shall become immediately exercisable and shall continue to be
         exercisable until the tenth anniversary of the Grant Date:


                                         AGGREGATE PERCENTAGE OF
                                        OPTIONS GRANTED HEREUNDER
                    TARGET VALUE          WHICH ARE EXERCISABLE

                       $ 36.00                     33 1/3%
                       $ 42.00                     66 2/3%
                       $ 48.00                        100%

                  (c) Notwithstanding the foregoing, no Option shall become
         exercisable as to any additional shares of Common Stock following the
         termination of employment of the Optionee by the Company and its
         Subsidiaries for any reason other than a termination of employment
         because of retirement (as described below) death or Permanent
         Disability of the Optionee, and any Option (other than as provided in
         the next succeeding sentence) which is non-exercisable as of the
         Optionee's termination of employment shall be immediately canceled. In
         the event of a Change in Control, or in the event of a termination of
         employment because of such death or Permanent Disability, any such
         Options shall become immediately exercisable.

                      In the event of termination of employment for normal or
         delayed retirement pursuant to the terms of any tax-qualified defined
         benefit retirement plan maintained by the Company in which the Optionee
         participates (a "Pension Plan"), the Option will become exercisable as
         to the same proportion of the then unexercisable shares as is
         represented by the number of months which has elapsed since the Date of
         Grant compared with sixty months. In the event the Optionee's
         employment terminates (other than for reasons described above) after he
         is eligible for early retirement under the provisions of a Pension
         Plan, the Committee may determine whether any additional share will
         become exercisable, but in the absence of such a determination, the
         Option as to any such additional shares will be canceled upon said
         termination of employment.

SECTION 3.2 - EXPIRATION OF OPTIONS

                  The Options may not be exercised to any extent by the Optionee
after the first to occur of the following events:

                  (a) The tenth anniversary of the Grant Date;

                  (b) The second anniversary of the date of the Optionee's
         termination of employment by reason of normal, early or delayed
         retirement pursuant to any Pension Plan benefit, or death or Permanent
         Disability;

                  (c) The date of an Optionee's termination of employment by the
         Company for Cause; or
                                       5

<PAGE>


                  (d) The date of an Optionee's voluntary termination of
         employment other than for Good Reason; or

                  (e) The date ninety (90) days after termination of the
         Optionee's employment by the Company other than for Cause or by the
         Optionee for Good Reason;

                  (f) To the extent practicable, at least ten (10) days prior to
         the effective date of a Change in Control, the Committee shall give the
         Optionee notice of such event if the Option has then neither been fully
         exercised nor become unexercisable under this Section 3.2.


                                   ARTICLE IV

                               EXERCISE OF OPTION

SECTION 4.1 - PERSON ELIGIBLE TO EXERCISE

                  During the lifetime of the Optionee, only (i) he, or (ii) a
member of his immediate or charitable organization Family to whom he has
transferred the Option in accordance with the provisions of Section 10(c) of the
Plan, may exercise an Option or any portion thereof. After the death of the
Optionee, any exercisable portion of an Option may, prior to the time when an
Option becomes unexercisable under Section 3.2, be exercised by his personal
representative or by any person empowered to do so under the Optionee's will or
under the then applicable laws of descent and distribution, or by the family
member or charitable organization to whom such a transfer may have been made as
permitted by the Plan.

SECTION 4.2 - PARTIAL EXERCISE

                  Any exercisable portion of an Option or the entire Option, if
then wholly exercisable, may be exercised in whole or in part at any time prior
to the time when the Option or portion thereof becomes unexercisable under
Section 3.2; provided, however, that any partial exercise shall be for whole
shares of Common Stock only.

SECTION 4.3 - MANNER OF EXERCISE

                  An Option, or any exercisable portion thereof, may be
exercised solely by delivering to the Secretary or his office all of the
following prior to the time when the Option or such portion becomes
unexercisable under Section 3.2:

                  (a) Notice in writing signed by the Optionee or the other
         person then entitled to exercise the Option or portion thereof, stating
         that the Option or portion thereof is thereby exercised, such notice
         complying with all applicable rules established by the Committee;

                  (b) Full payment (in cash, by check, through the exchange of
         previously acquired shares which have been owned by the Optionee for no
         less than six (6) months,

                                       6

<PAGE>

         subject to the Committee's approval, or by a combination thereof) for
         the shares with respect to which such Option or portion thereof is
         exercised;

                  (c) A bona fide written representation and agreement, in a
         form satisfactory to the Committee, signed by the Optionee or other
         person then entitled to exercise such Option or portion thereof,
         stating that the shares of stock are being acquired for his own
         account, for investment and without any present intention of
         distributing or reselling said shares or any of them exact as may be
         permitted under the Securities Act of 1933, as amended (the "Act"), and
         then applicable rules and regulations thereunder, and that the Optionee
         or other person then entitled to exercise such Option or portion
         thereof will indemnify the Company against and hold it free and
         harmless from any loss, damage expense or liability resulting to the
         Company if any sale or distribution of share by such person is contrary
         to the representation and agreement referred to above; PROVIDED,
         HOWEVER, that the Committee may, in its absolute discretion, take
         whatever additional actions it deems appropriate to ensure the
         observance and performance of such representation and agreement and to
         effect compliance with the Act and any other federal or state
         securities laws or regulations;

                  (d) Full payment to the Company of all amounts which, under
         federal, state or local law, it is required to withhold upon exercise
         of the Option, or other satisfactory arrangement, with respect thereto,
         which may include relinquishment of a portion of the Option; and

                  (e) In the event the Option or portion thereof shall be
         exercised pursuant to Section 4.1 by any person or persons other than
         the Optionee, appropriate proof of the right of such person or persons
         to exercise the option.

Without limiting the generality of the foregoing, the Committee may require an
option of counsel acceptable to it to the effect that any subsequent transfer of
shares acquired on exercise of an Option does not violate the Act, and may issue
stop-transfer orders covering such shares. Share certificates evidencing stock
issued on exercise of this Option shall bear an appropriate legend referring to
the provisions of subsection (c) above and the agreements herein. The written
representation and agreement referred to in subsection (c) above shall, however,
not be required if the shares to be issued pursuant to such exercise have been
registered under the Act, and such registration is then effective in respect to
such shares.

SECTION 4.4 - CONDITIONS TO ISSUANCE OF STOCK CERTIFICATES

                  The shares of stock deliverable upon the exercise of an
Option, or any portion thereof, may be either previously authorized but unissued
shares or issued shares which have then been reacquired by the Company. Such
shares shall be fully paid and nonassessable. The Company shall not be required
to issue or deliver any certificate or certificates for shares of stock
purchased upon the exercise of an Option or portion thereof prior to fulfillment
of all of the following conditions:
                  (a) The obtaining of approval of other clearance from any
         state or federal governmental agency which the Committee shall, in its
         absolute discretion, determine to be necessary or advisable; and

                                       7

<PAGE>

                  (b) The lapse of such reasonable period of time following the
         exercise of the Option as the Committee may from time to time establish
         for reasons of administrative convenience.

SECTION 4.5 - RIGHTS AS STOCKHOLDER

                  The holder of an Option shall not be, nor have any of the
rights or privileges of, a stockholder of the Company in respect of any shares
purchasable upon the exercise of the Option or any portion thereof unless and
until certificate representing such shares have been issued by the Company to
such holder.


                                    ARTICLE V

                                  MISCELLANEOUS

SECTION 5.1 - ADMINISTRATION

                  The Committee shall have the power to interpret the Plan and
this Agreement and to adopt such rules for the administration, interpretation
and application of the Plan as are consistent therewith and to interpret or
revoke any such rules. All actions taken and all interpretations and
determinations made by the Committee shall be final and binding upon the
Optionee, the Company and all other interested persons. No member of the
Committee shall be personally liable for any action, determination or
interpretation made in good faith with respect to the Plan or the Options. In
its absolute discretion, the Board of Directors may at any time and from time to
time exercise any and all rights and duties of the Committee under the Plan and
this Agreement.

SECTION 5.2 - OPTIONS NOT TRANSFERABLE

                  Neither the Options nor any interest or right therein or part
thereof shall be liable for the debts, contracts or engagements of the Optionee
or his successors in interest or shall be subject to disposition by transfer,
alienation, anticipation, pledge, encumbrance, assignment or any other means
whether such disposition be voluntary or involuntary or by operation of law by
judgment, levy, attachment, garnishment or any other legal or equitable
proceedings (including bankruptcy), and any attempted disposition thereof shall
be null and void and of no effect; provided, however, that this Section 5.2
shall not prevent transfers by will or by the applicable laws of descent and
distribution, nor transfers which are permitted by Section 10(c) of the Plan.

                                       8

<PAGE>


SECTION 5.3 - SHARES TO BE RESERVED

                  The Company shall at all times during the term of the Options
reserve and keep available such number of shares of stock as will be sufficient
to satisfy the requirements of this Agreement.

SECTION 5.4 - NOTICES

                  Any notice to be given under the terms of this Agreement to
the Company shall be addressed to the Company in care of its Secretary, and any
notice to be given to the Optionee shall be addressed to him at the address
given beneath his signature hereto. By a notice given pursuant to this Section
5.4, either party may hereafter designate a different address for notices to be
given to him. Any notice which is required to be given to the Optionee shall, if
the Optionee is then deceased, be given to the Optionee's personal
representative if such representative has previously informed the Company of his
status and address by written notice under this Section 5.4. Any notice shall
have been deemed duly given when enclosed in a properly sealed envelope or
wrapper addressed as aforesaid, deposited (with postage prepaid) in a post
office or branch post office regularly maintained by the United States Postal
Service.

SECTION 5.5 - TITLES

                  Titles are provided herein for convenience only and are not to
serve as a basis for interpretation or construction of this Agreement.

SECTION 5.6 - APPLICABILITY OF PLAN

                  The Options and the shares of Common Stock issued to the
Optionee upon exercise of the Options shall be subject to all of the terms and
provisions of the Plan, to the extent applicable to the Options and such shares.
In the event of any conflict between this Agreement and the Plan, the terms of
the Plan shall control.

SECTION 5.7 - AMENDMENT

                  This Agreement may be amended only by a writing executed by
the parties hereto which specifically states that it is amending this Agreement.

SECTION 5.8 - GOVERNING LAW

                  The laws of the State of Delaware was govern the
interpretation, validity and performance of the terms of this Agreement,
regardless of the law that might be applied under principles of conflicts of
laws.

SECTION 5.9 - JURISDICTION

                  Any suit, action or proceeding against the Optionee with
respect to this Agreement, or any judgment entered by any court in respect of
any thereof, may be brought in any court of competent jurisdiction in the State
of Delaware as the Company may elect in its sole

                                       9

<PAGE>

discretion, and the Optionee hereby submits to the non-exclusive jurisdiction of
such courts for the purpose of any such suit, action, proceeding or judgment.
The Optionee hereby irrevocably waives any objections which he may now or
hereafter have to the laying of the venue of any suit, action or proceeding
arising out of or relating to this Agreement brought in any court of competent
jurisdiction in the State of Delaware and hereby further irrevocably waives any
claim that any such suit, action or proceeding brought in any such court has
been brought in any inconvenient forum. No suit, action or proceeding against
the Company with respect to this Agreement may be brought in any court, domestic
or foreign, or before any similar domestic or foreign authority other than in a
court of competent jurisdiction in the State of Delaware and the Optionee hereby
irrevocably waives any right which he may otherwise have had to bring such an
action in any other court, domestic or foreign, or before any similar domestic
or foreign authority. The Company hereby submits to the jurisdiction of such
courts for the purpose of any such suit, action or proceeding.

                  IN WITNESS WHEREOF, this Agreement has been executed and
delivered by the parties hereto.

                                          KEEBLER FOODS COMPANY

                                          By:     
                                              ------------------------------

                                          Its:         VICE PRESIDENT
                                              ------------------------------
                                          

(Typed Name)                              Aggregate number of shares of
                                          Common Stock for which the Option
                                          granted hereunder is exercisable:

- -----------------------------------
Signature

- -----------------------------------
(Street Address)

- -----------------------------------
(City/State/ZIP Code)


Optionee's Social Security Number:


- -----------------------------------






                                     10

                                                                   EXHIBIT 10.18



                                 KEEBLER COMPANY




                           DEFERRED COMPENSATION PLAN




                           EFFECTIVE - JANUARY 1, 1999




                       


<PAGE>
<TABLE>


                                 KEEBLER COMPANY

                           DEFERRED COMPENSATION PLAN
<CAPTION>

                                                                                                         TABLE OF CONTENTS
<S>                                                                                                  <C>    

ARTICLE I............................................................................................1
         1.1 Statement of Purpose....................................................................1

ARTICLE II...........................................................................................2

DEFINITIONS..........................................................................................2
         2.1 Account.................................................................................2
         2.2 Base Salary.............................................................................2
         2.3 Beneficiary.............................................................................2
         2.4 Board...................................................................................2
         2.5 Bonus...................................................................................2
         2.6 Change in Control.......................................................................3
         2.7 Code....................................................................................3
         2.8 Committee...............................................................................3
         2.9 Company.................................................................................3
         2.10 Company Matching Account...............................................................4
         2.11 Company Matching Amount................................................................4
         2.12 Compensation...........................................................................4
         2.13 Credited Service.......................................................................4
         2.14 Deferral Account.......................................................................4
         2.15 Deferral Benefit.......................................................................4
         2.16 Deferral Election......................................................................4
         2.17 Disability.............................................................................4
         2.18 Early Retirement.......................................................................4
         2.19 Eligible Employee......................................................................5
         2.20 Employer...............................................................................5
         2.21 ERISA..................................................................................5
         2.22 Haircut Withdrawal.....................................................................5
         2.23 Investment Return Rate.................................................................5
         2.24 Participant............................................................................5
         2.25 Participation Agreement................................................................5
         2.26 Plan...................................................................................5
         2.27 Plan Year..............................................................................5
         2.28 Retirement.............................................................................6
         2.29 Savings Plan...........................................................................6
         2.30 Selected Affiliate.....................................................................6
         2.31 Valuation Date.........................................................................6
</TABLE>


<PAGE>

<TABLE>
<CAPTION>

<S>                                                                                                  <C>    
ARTICLE III..........................................................................................7

ELIGIBILITY AND PARTICIPATION........................................................................7
         3.1 Eligibility.............................................................................7
         3.2 Participation...........................................................................7
         3.3 Ineligible Participant..................................................................7
         3.4 Termination of Participation............................................................7

ARTICLE IV...........................................................................................8

DEFERRAL OF COMPENSATION.............................................................................8
         4.1 Amount of Deferral......................................................................8
         4.2 Change in Deferral Elections............................................................8
         4.3 Crediting Deferred Compensation.........................................................9
         4.4 Company Matching Amount.................................................................9

ARTICLE V............................................................................................10

BENEFIT ACCOUNTS.....................................................................................10
         5.1 Valuation of Account....................................................................10
         5.2 Crediting of Investment Return..........................................................10
         5.3 Statement of Account....................................................................10
         5.4 Vesting of Account......................................................................10
         5.5 Investment Vehicles.....................................................................11
         5.6 Transfers from Other Plan...............................................................11

ARTICLE VI...........................................................................................12

PAYMENT OF BENEFITS..................................................................................12
         6.1 Payment of Deferral Benefit upon Death, Disability or Retirement........................12
         6.2 Payment of Deferral Benefit upon Other Termination......................................12
         6.3 Payments to Beneficiaries...............................................................12
         6.4 Haircut Withdrawal......................................................................12
         6.5 Form of Payment.........................................................................13
         6.6 Commencement of Payments................................................................13
         6.7 Small Benefit...........................................................................13

ARTICLE VII..........................................................................................14

BENEFICIARY DESIGNATION..............................................................................14
         7.1 Beneficiary Designation.................................................................14
         7.2 Change of Beneficiary Designation.......................................................14
         7.3 No Designation..........................................................................14
         7.4 Effect of Payment.......................................................................14
</TABLE>


<PAGE>
<TABLE>
<CAPTION>

<S>                                                                                                  <C>    

ARTICLE VIII.........................................................................................15

ADMINISTRATION.......................................................................................15
         8.1 Committee...............................................................................15
         8.2 Delegation..............................................................................15
         8.3 Binding Effect of Decisions.............................................................15
         8.4 Indemnification of Committee............................................................15
         8.5 Election and Notice Procedures..........................................................16

ARTICLE IX...........................................................................................17

AMENDMENT AND TERMINATION OF PLAN....................................................................17
         9.1 Amendment...............................................................................17
         9.2 Termination.............................................................................17

ARTICLE X............................................................................................18

MISCELLANEOUS........................................................................................18
         10.1 Funding................................................................................18
         10.2 Nonassignability.......................................................................18
         10.3 Legal Fees and Expenses................................................................19
         10.4 Captions...............................................................................19
         10.5 Governing Law..........................................................................19
         10.6 Successors.............................................................................19
         10.7 No Implied Rights......................................................................20

EXHIBIT A............................................................................................21

EXHIBIT B............................................................................................22

EXHIBIT C............................................................................................23

</TABLE>

<PAGE>

                                    ARTICLE I

1.1 STATEMENT OF PURPOSE

Keebler Company establishes the Keebler Company Deferred  Compensation Plan (the
"Plan"),  a nonqualified  deferred  compensation plan for the benefit of certain
management or highly compensated employees of the Employers.  The purpose of the
Plan is to provide management and highly compensated  employees of the Employers
with the option to defer the receipt of portions of their  compensation  payable
for  services  rendered  to the  Employers  and to  provide  such  participating
employees with Employer contributions.  It is intended that the Plan will assist
in  attracting  and  retaining  qualified  individuals  to serve as officers and
managers  of the  Employer.  The Plan is  intended  to be subject to the tax-law
rules of Code  Section  451(a),  is  intended  to be treated as a "top hat" plan
within the meaning of ERISA  Section  201(2),  and is effective as of January 1,
1999.


                                       1
<PAGE>



                                   ARTICLE II

DEFINITIONS

When  used in this  Plan and  initially  capitalized,  the  following  words and
phrases shall have the meanings indicated:

2.1 ACCOUNT.

"Account" means the sum of a Participant's Deferral Account and Company Matching
Account.

2.2 BASE SALARY.

"Base  Salary"  means a  Participant's  base  earnings  paid by an Employer to a
Participant  without  regard to any increases or decreases in base earnings as a
result of (i) an  election  to defer  base  earnings  under this Plan or (ii) an
election  between  benefits  or  cash  provided  under  a  Plan  of an  Employer
maintained  pursuant  to  Section  125 or 401(k) of the Code and as  limited  in
Exhibit B attached hereto.

2.3 BENEFICIARY.

"Beneficiary"  means the person or persons designated or deemed to be designated
by the Participant pursuant to Article VII to receive benefits payable under the
Plan in the event of the Participant's death.

2.4 BOARD.

"Board" means the Board of Directors of the Company.

2.5 BONUS.

"Bonus" means a Participant's  bonus or sales commission paid by the Employer to
a  Participant  under the plans  listed in Exhibit B attached  hereto and to the
degree limited in Exhibit B, as applicable, without regard to any decreases as a
result of (i) an election to defer all or any portion of a Bonus under this Plan
or (ii) an  election  between  benefits  or  cash  provided  under a plan of the
Employer  maintained  pursuant  to  Section  401(k) of the Code  (including  the
Savings Plan).

                                       2
<PAGE>



2.6 CHANGE IN CONTROL.

For purposes of this Plan, a "Change in Control" shall be deemed to occur on the
earliest of:

         (i)      The   effective   time   of  any   purchase,   sale,   merger,
                  consolidation  or other  transaction  after  which any person,
                  corporation,  partnership  or other  entity  OTHER THAN Flower
                  Industries,  Inc.  ("Flowers")  or its  Affiliates,  the  then
                  current  management  of Keebler Foods Company or of Flowers or
                  any member of the immediate family of said management,  or any
                  employee  benefit plan of Keebler  Foods Company or of Flowers
                  ("Permitted  Owners")  shall own more than fifty percent (50%)
                  of the  outstanding  capital  stock of Keebler  Foods  Company
                  which stock is entitled to vote for the election of directors.

         (ii)     If it occurs prior to February 3, 2001,  the effective time of
                  any purchase, sale, merger, consolidation or other transaction
                  after which any  person,  corporation,  partnership  or entity
                  OTHER  THAN the  then  current  management  of  Keebler  Foods
                  Company or Flowers  or any member of the  immediate  family of
                  said management, or any employee benefit plan of Keebler Foods
                  Company or of Flowers ("Permitted Owners") shall own more than
                  fifty  percent  (50%)  of the  outstanding  capital  stock  of
                  Flowers  which stock is  entitled to vote for the  election of
                  directors.

         (iii)    The  effective  time of a transfer  to an entity  other than a
                  Permitted  Owner  of  substantially  all  of the  property  of
                  Keebler Foods Company.

         (iv)     Continuing Directors at any time fail to constitute a majority
                  of  the  Board  of   Directors  of  Keebler   Foods   Company.
                  "Continuing  Directors" shall mean the members of the Board of
                  Directors as of the date hereof,  plus any new directors whose
                  nominations  were  approved  by at  least  a  majority  of the
                  Continuing  Directors in office at the time of the election of
                  any such new directors.

For the purposes of this  Agreement,  the term  "Affiliate"  shall be defined in
Rule 405 of the General Rules and Regulations  under the Securities Act of 1933,
as amended.

2.7 CODE.

"Code" means the Internal Revenue Code of 1986, as amended.

2.8 COMMITTEE.

"Committee" has the meaning set forth in Section 8.1.

2.9 COMPANY.

"Company" means Keebler Company and any successor(s) thereto.


                                       3
<PAGE>

2.10 COMPANY MATCHING ACCOUNT.

"Company  Matching  Account"  means the account  maintained  on the books of the
Employer for the purpose of accounting for the Company  Matching  Amount and for
the amount of investment  return credited thereto for each Participant  pursuant
to Article V.

2.11 COMPANY MATCHING AMOUNT.

"Company  Matching Amount" means the amount credited to a Participant's  Company
Matching Account under Section 4.4.

2.12 COMPENSATION.

"Compensation"  means the Base  Salary and  Bonus,  payable  with  respect to an
Eligible Employee for each Plan Year.

2.13 CREDITED SERVICE.

"Credited Service" means the sum of all periods of a Participant's employment by
the Company or a Selected  Affiliate for which service credit is given under the
Savings Plan.

2.14 DEFERRAL ACCOUNT.

"Deferral Account" means the account maintained on the books of the Employer for
the purpose of  accounting  for the amount of  Compensation  that a  Participant
elects to defer under the Plan and for the amount of investment  return credited
thereto for the Participant pursuant to Article V.

2.15 DEFERRAL BENEFIT.

"Deferral  Benefit"  means the benefit  payable to a  Participant  or his or her
Beneficiary pursuant to Article VI.

2.16 DEFERRAL ELECTION.

"Deferral  Election"  means the written  election made by a Participant to defer
Compensation pursuant to Article IV.

2.17 DISABILITY.

"Disability" means a Participant's Disability as defined under the Savings Plan.

2.18 EARLY RETIREMENT.

"Early Retirement" will be as granted by the Committee at its sole discretion.


                                       4
<PAGE>


2.19 ELIGIBLE EMPLOYEE.

"Eligible  Employee"  means a highly  compensated or management  employee of the
Company who is designated by the Committee, by name or group or description,  in
accordance with Section 3.1 as eligible to participate in the Plan.

2.20 EMPLOYER.

"Employer"  means,  with respect to a  Participant,  the Company or the Selected
Affiliate which is the employer of that Participant and pays such  Participant's
Compensation.

2.21 ERISA.

"ERISA" means the Employee Retirement Income Security Act of 1974, as amended.

2.22 HAIRCUT WITHDRAWAL.

"Haircut Withdrawal" has the meaning set forth in Section 6.4.

2.23 INVESTMENT RETURN RATE.

"Investment Return Rate" means:

         (a)  In the case of an investment  named in Exhibit C of a fixed income
              nature, the interest deemed to be credited,

         (b)  In the case of an  investment  named  in  Exhibit  C of an  equity
              investment  nature,  the increase and decrease in deemed value and
              dividends deemed to be credited.

2.24 PARTICIPANT.

"Participant"  means any Eligible Employee who elects to participate by filing a
Participation Agreement.

2.25 PARTICIPATION AGREEMENT.

"Participation  Agreement"  means the agreement  filed by a Participant,  in the
form prescribed by the Committee, pursuant to Section 3.2.

2.26 PLAN.

"Plan" means this Keebler Company Deferred  Compensation  Plan effective January
1, 1999, as amended from time to time.

2.27 PLAN YEAR.

"Plan  Year" means a  twelve-month  period  commencing  January 1 and ending the
following December 31.

                                       5
<PAGE>


2.28 RETIREMENT.

"Retirement"  means the  termination  of  employment  of a  Participant  who has
reached age 65.

2.29 SAVINGS PLAN.

"Savings Plan" means the Keebler Company  Salaried Savings Plan, as amended from
time to time, or its successor.

2.30 SELECTED AFFILIATE.

"Selected  Affiliate"  means (1) any company in an unbroken  chain of  companies
beginning with Keebler Foods Company,  except for Keebler Foods Company  itself,
if each of the  companies  other  than the last  company  in the  chain  owns or
controls,  directly or indirectly,  stock possessing not less than 50 percent of
the total  combined  voting  power of all  classes  of stock in one of the other
companies,  or (2) any partnership or joint venture in which one or more of such
companies  is a partner or  venturer,  each of which  shall be  selected  by the
Committee.

2.31 VALUATION DATE.

"Valuation Date" means a date on which the amount of a Participant's  Account is
valued as  provided  in Article V. The  Valuation  Date shall be the last day of
each  calendar  quarter and any other date  specified by the  Committee for this
purpose.

                                       6
<PAGE>



                                   ARTICLE III

ELIGIBILITY AND PARTICIPATION

3.1 ELIGIBILITY.

Eligibility to participate  in the Plan is limited to Eligible  Employees.  From
time to time and subject to Section 3.4, the Committee shall prepare, and attach
to the  Plan as  Exhibit  A, a  complete  list  of the  Eligible  Employees,  by
individual  name or by  reference  to an  identifiable  group of  persons  or by
descriptions  of the  components of  compensation  of an individual  which would
qualify  individuals who are eligible to participate.  It is expressly  intended
that the Eligible  Employees  will  comprise a "select  group of  management  or
highly  compensated  employees"  within the meaning of ERISA Section 201(2).  No
employee of the Company or a Selected Affiliate has a right to be selected as an
Eligible Employee under this Plan.

3.2 PARTICIPATION.

Participation  in the Plan shall be limited to Eligible  Employees  who elect to
participate in the Plan by filing a Participation  Agreement with the Committee.
An Eligible Employee shall commence participation in the Plan upon the first day
of  his  or  her  first  payroll  period  following  the  receipt  of his or her
Participation Agreement by the Committee.

3.3 INELIGIBLE PARTICIPANT.

Notwithstanding  any  other  provisions  of this  Plan to the  contrary,  if the
Committee  determines  that any  Participant  may not  qualify  as a member of a
"select group of management or highly compensated  employees" within the meaning
of ERISA Section 201(2),  the Committee may determine,  in its sole  discretion,
that such  Participant  shall cease to be eligible to  participate in this Plan.
Upon  such  determination,  the  Employer  shall  make  a  sum  payment  to  the
Participant  equal to the  vested  amount  credited  to his  Account  as soon as
administratively  practicable. Upon such payment, no benefit shall thereafter be
payable  under this Plan either to the  Participant  or any  Beneficiary  of the
Participant, and all of the Participant's elections as to the time and manner of
payment of his  Account  will be deemed to be  canceled,  until such time as the
Participant again is specified by the Committee as being eligible to participate
in the Plan.

3.4 TERMINATION OF PARTICIPATION.

A Participant may elect to terminate his or her active participation in the Plan
at any  time by  filing a  written  notice  thereof  with  the  Committee.  Such
termination of active  participation  shall become effective as of the beginning
of the next full  payroll  period  following  receipt  of such  election  by the
Committee.  Amounts credited to the  Participant's  Account before the effective
date of such termination of active  participation  shall continue to be payable,
receive  investment  credits,  and otherwise be governed in accordance  with the
terms of the Plan as applied to all Participants.  If such a Participant  wishes
to resume his or her active  participation in the Plan,  provided that he or she
remains an Eligible  Employee,  the Committee  shall  determine if and when such
active participation shall resume.


                                       7
<PAGE>



                                   ARTICLE IV

DEFERRAL OF COMPENSATION

4.1 AMOUNT OF DEFERRAL.

With  respect to each Plan Year,  a  Participant  may elect to defer a specified
percentage  of his or her  Compensation  up to the  percentage  of  compensation
defined and the terms described in Exhibit B attached hereto, in accordance with
the following provisions:

         (a)  The  deferral  election  under this Plan shall be made at the same
              time, and in the same manner, as the deferral election made by the
              Participant under the Savings Plan.  However,  with respect to the
              Plan  Year in which  the  Plan  becomes  effective  or in which an
              Eligible Employee is specified by the Committee as such, whichever
              is  later,  the  Eligible  Employee  may make his or her  deferral
              election  under the Plan for that Plan Year  within 30 days  after
              such  effective  date of the  Plan or  initial  eligibility.  Such
              deferral  election shall apply  prospectively  to payroll  periods
              beginning after the date on which the election is submitted to the
              Committee.

         (b)  The amount of the deferral under this Section is the percentage of
              Compensation  specified by the Participant  (within the guidelines
              described in Exhibit B), reduced by the amount that is effectively
              deferred  under the Savings Plan for that Plan Year.  Accordingly,
              any amount that would have been returned to the Participant  under
              Section 5.2 of the Savings  Plan due to the failure of the Savings
              Plan to comply with the  nondiscrimination  rules of Code  Section
              401(k)  (i.e.,  the  "average   deferral   percentage"  test  also
              described in Section 5.2 of the Savings Plan) shall  automatically
              be subject to the  deferral  election,  and included in the amount
              deferred, under this Plan.

         (c)  If a  participant  makes an  election  under  subsection  (a) that
              applies to less than an entire Plan Year  (i.e.,  because the Plan
              became  effective,  or the  Participant  was named as an  Eligible
              Employee, after January 1 of that Plan Year), the Participant  may
              specify  in  the  election  that  the  deferral  amount  shall  be
              determined  with  respect  to the  entire  amount of  Compensation
              received  in  that  Plan  Year.   Notwithstanding   the  foregoing
              calculation of the amount of the deferral,  the deferral  election
              shall then be applied to Base Salary otherwise  payable in payroll
              periods  beginning  after  the  date  on  which  the  election  is
              submitted to the Committee. In other words, such a Participant may
              make a full Plan Year deferral  election,  but such election shall
              be applied  prospectively to Base Salary in all subsequent payroll
              periods.

4.2 CHANGE IN DEFERRAL ELECTIONS.

A  Participant  may change a previously  elected  percentage of deferral of Base
Salary  at any time by  filing a  written  notice  thereof  with the  Committee.
Changes will only become  effective as of the beginning of the next full payroll
period  following  receipt  of  the  change  in  election  by the  Committee.  A
Participant may change a previously  elected percentage of deferral of Bonus, or
elect to terminate  future Bonus  deferrals,  by filing a written notice thereof
with the Committee prior to December 31 of the year preceding the actual payment
or deferral date of the Bonus.

                                       8
<PAGE>



4.3 CREDITING DEFERRED COMPENSATION.

The amount of  Compensation  that a  Participant  elects to defer under the Plan
shall  be  credited  by the  Employer  to  the  Participant's  Deferral  Account
periodically, the frequency of which will be determined by the Committee. To the
extent that the Employer is required to withhold any taxes or other amounts from
a Participant's  Deferred  Compensation  pursuant to any state, federal or local
law,  such amounts shall be withheld  only from the  Participant's  compensation
before such amounts are credited.

4.4 COMPANY MATCHING AMOUNT.

The Company Matching Amount with respect to each Participant shall be determined
generally  in  the  same  manner  as  the  matching  contribution  made  by  the
Participant's  employer under the Savings Plan for the same Plan Year.  However,
such determination shall be subject to the following provisions:

         (a)      No Company  Matching Amount shall be credited in or during the
                  1999 Plan Year.

         (b)      No Company  Matching Amount shall be credited for a particular
                  Plan Year for a Participant whose employment terminated before
                  the last day of the Plan Year, unless such termination was due
                  to Retirement,  Disability or death. The foregoing  exceptions
                  shall be  determined in the same manner for this Plan as under
                  the Savings Plan.

         (c)      The Company  Matching  Amount for a particular Plan Year shall
                  be determined by the Committee  after the Plan Year has ended,
                  and shall be credited to eligible  Participants  for such Plan
                  Year  at  the  time   determined   by  the  Committee  in  its
                  discretion.

         (d)      The  Company  Matching  Amount  with  respect to a  particular
                  Participant   shall  be   determined   on  the  basis  of  the
                  Participant's  total salary  deferrals  under the Savings Plan
                  and  this   Plan,   and  shall  be  offset  by  the   matching
                  contributions  made on  behalf  of the  Participant  under the
                  Savings Plan.


                                       9
<PAGE>


                                    ARTICLE V

BENEFIT ACCOUNTS

5.1 VALUATION OF ACCOUNT.

As of each Valuation Date, a Participant's  Account shall consist of the balance
of the  Participant's  Account as of the immediately  preceding  Valuation Date,
plus  the  Participant's  Deferred  Compensation  and  Company  Matching  Amount
credited pursuant to Section 4.4 since the immediately preceding Valuation Date,
plus  investment  return  credited as of such Valuation Date pursuant to Section
5.2, minus the aggregate amount of distributions, if any, made from such Account
since the immediately preceding Valuation Date.

5.2 CREDITING OF INVESTMENT RETURN.

As of each  Valuation  Date,  the account value of each  Participant's  Deferral
Account  and  Company  Matching  Account  shall be  increased  by the  amount of
investment  return since the immediately  preceding  Valuation Date.  Investment
return  with  respect to the portion of an Account  invested  on a deemed  basis
(under Section 5.5) in a particular  investment vehicle shall be credited at the
Investment  Return Rate (for that investment  vehicle) as of such Valuation Date
based on the  average  balance  of the  relevant  portion  of the  Participant's
Deferral  Account  and  Company  Matching  Account,   respectively,   since  the
immediately preceding Valuation Date, but after such Accounts have been adjusted
for any  contributions  or  distributions  to be credited  or deducted  for such
period.  Investment  return for the  period  prior to the first  Valuation  Date
applicable to a Deferral  Account or a Company  Matching Account shall be deemed
earned ratably over such period.  Until a Participant or his or her  Beneficiary
receives his or her entire Account, the unpaid balance thereof shall be credited
with an investment return as provided in this Section 5.2.

5.3 STATEMENT OF ACCOUNT.

The Committee shall provide to each Participant,  within 30 days after the close
of each  calendar  quarter,  a  statement  setting  forth  the  balance  of such
Participant's  Account as of the last day of the preceding  calendar quarter and
showing all adjustments made thereto during such calendar quarter.

5.4 VESTING OF ACCOUNT.

A Participant  shall be 100% vested in his or her Deferral Account at all times.
A  Participant's  interest in his or her Company  Matching  Account becomes 100%
vested as of a Change in Control,  his or her death,  Disability or  Retirement.
Prior to this event,  a  Participant's  interest in his or her Company  Matching
Account shall vest at the same rate, and in accordance with the same rules, that
apply(ies) to the vesting of the matching contribution account under the Savings
Plan.

Any non-vested  portion of a  Participant's  Company  Matching  Account shall be
forfeited at termination of Participant's employment with Company (provided that
the  termination  does not otherwise  cause the  acceleration  of full vesting).
Forfeitures  under the Plan shall be for the benefit of the  Employer  and shall
not be credited to other Participants.


                                       10
<PAGE>



5.5 INVESTMENT VEHICLES.

The  Company  may select  investment  vehicles  that will serve as the basis for
determining  deemed  investment  credits to  Participants'  Accounts (i.e.,  for
determining the Investment  Return Rate). If and when a trust is established and
funded in accordance with Section 10.1, the investment vehicle shares,  units or
other evidences of ownership shall be considered assets of the trust and general
assets of the relevant  Employers.  The deemed investment vehicles are set forth
in  Exhibit  C,  which  the  Company  may  amend  from  time to time in its sole
discretion.

A Participant  may request the Company to make deemed  investments of the credit
balance of his Account in one or more of such investment vehicles. A Participant
may change the deemed  investment of his Account or change the deemed investment
of future  credits to his  Account,  and the deemed  investment  of his existing
Account balance may differ from the deemed investment of future amounts credited
to the Account.  Such changes shall be made in accordance with procedures as the
Committee  may establish  from time to time.  Such  procedures  may regulate the
frequency of such changes and the form of notice  required to make such election
or changes.  The Committee may also  establish a deemed  investment  which shall
apply if the Participant makes no election.

The  effective  date of any change  shall be the date for which the  appropriate
direction  to  the  Company  or its  designee  has  been  properly  received  in
accordance with the procedures established by the Committee. The Committee shall
have  the  right to  refuse  to  honor  any  Participant  direction  related  to
investments or withdrawals, including transfers among investment options, to the
extent  reasonably  necessary to assure compliance with applicable law including
U.S. and other securities laws.  However,  neither the Company nor the Committee
assumes any  responsibility  for  compliance by officers or others with any such
laws,  and any failure by the Company or the  Committee to delay or dishonor any
such direction shall not be deemed to increase the Company's  legal  obligations
to the Participant or third parties.

5.6 TRANSFERS FROM OTHER PLAN.

The Plan may accept the transfer of amounts or assets  deferred by a Participant
under any nonqualified  deferred compensation plan or other deferral arrangement
sponsored by the Company,  including without  limitation,  any shares of Company
Common Stock (whether or not restricted) which, but for such deferral,  would be
vested and  nonforfeitable.  Any amount so transferred  shall be credited to the
Participant's  Deferred Account as of the date of the transfer. A transfer under
this  Section  may  have  significant  legal  and  administrative   consequences
(including  but  not  limited  to tax  and  securities  law  consequences)  and,
accordingly, the determination as to whether the Plan may accept such a transfer
shall be made by the Committee in its sole discretion.


                                       11
<PAGE>



                                   ARTICLE VI

PAYMENT OF BENEFITS

6.1 PAYMENT OF DEFERRAL BENEFIT UPON DEATH, DISABILITY OR RETIREMENT.

Upon the death,  Disability,  Early Retirement,  or Retirement of a Participant,
the Employer shall pay to the Participant or his Beneficiary a Deferral  Benefit
equal to the balance of his or her vested Account determined pursuant to Article
V, less any amounts previously distributed, based on his or her written election
pursuant to Section 6.5.

6.2 PAYMENT OF DEFERRAL BENEFIT UPON OTHER TERMINATION.

Upon the  termination  of  service  of the  Participant  as an  employee  of the
Employer and all Selected  Affiliates for reasons other than death,  Disability,
or Retirement, the Employer shall pay to the Participant a Deferral Benefit in a
lump sum equal to the balance of his or her vested Account  determined  pursuant
to   Article  V,  less  any   amounts   previously   distributed,   as  soon  as
administratively practical.

6.3 PAYMENTS TO BENEFICIARIES.

In the  event of the  Participant's  death  prior to his or her  receipt  of all
elected annual  installments,  his or her Beneficiary will receive the remaining
annual  installments  at such  times  as such  installments  would  have  become
distributable to the Participant.

6.4 HAIRCUT WITHDRAWAL

Notwithstanding any other provision of the Plan, a Participant at any time shall
be  entitled to  receive,  upon  written  request to the  Committee,  a lump sum
distribution equal to the entire vested amount owed to the Participant under the
Plan at that time, subject to penalties as set forth below:

         (a)      The lump-sum  will be equal to 90% of the  Participant's  then
                  current vested Deferral Account and Matching Account balances,
                  and;

         (b)      The remaining  balance shall be forfeited by the  Participant,
                  and;

         (c)      The  Participant  will not be  eligible to  recommence  income
                  deferrals  until the first of the January  following a one (1)
                  year period  commencing  on the date of  withdrawal,  and then
                  only if otherwise  eligible to participate  under the terms of
                  the Plan.

The amount  payable  under this  section of the Plan shall be paid within  sixty
(60) days following receipt of written notice by the Committee.


                                       12
<PAGE>



6.5 FORM OF PAYMENT.

The Deferral Benefit payable pursuant to Section 6.1 shall be paid in one of the
following  forms,  as  elected  by the  Participant  in  his or her  Participant
Agreement  on file as of one (1)  year  and  one (1) day  prior  to the  date of
Retirement, Death or Disability:

         (a)      Annual  payments of a fixed  amount  which shall  amortize the
                  vested  Account  balance as of the payment  commencement  date
                  over a period not to exceed three (3) years (together,  in the
                  case of each unpaid  annual  payment,  with deemed  investment
                  earnings thereon credited after the payment  commencement date
                  pursuant to Section 5.2).

         (b)      A lump sum as soon as administratively practical.

In the event a Participant  fails to make a  distribution  election,  his or her
vested Account  Balance shall be distributed as a lump sum  distribution as soon
as administratively practical after his or her Retirement, Death or Disability.

6.6 COMMENCEMENT OF PAYMENTS.

Commencement  of payments  under  Section 6.1 of the Plan shall begin  within 60
days  following  receipt of written  notice by the  Committee  of an event which
entitles a Participant (or a Beneficiary) to payments in lump sum under the Plan
or in the January following the event for annual payment.

6.7 SMALL BENEFIT.

In the  event the  Committee  determines  that the  balance  of a  Participant's
Account is less than  $5,000 at the time of  commencement  of  payments,  or the
portion of the balance of the  Participant's  Account payable to any Beneficiary
is less than $5,000 at the time of commencement  of payments,  the Committee may
inform the Employer and the Employer,  in its discretion,  may choose to pay the
benefit in the form of a lump sum payment,  notwithstanding any provision of the
Plan or a Participant  election to the contrary.  Such lump sum payment shall be
equal to the balance of the Participant's Account or the portion thereof payable
to a Beneficiary.


                                       13
<PAGE>



                                   ARTICLE VII

BENEFICIARY DESIGNATION

7.1 BENEFICIARY DESIGNATION.

Each Participant shall have the sole right, at any time, to designate any person
or persons as his  Beneficiary  to whom payment  under the Plan shall be made in
the event of his or her death prior to complete  distribution to the Participant
of his or her Account.  Any Beneficiary  designation  shall be made in a written
instrument provided by the Committee. All Beneficiary designations must be filed
with the Committee  and shall be effective  only when received in writing by the
Committee.

7.2 CHANGE OF BENEFICIARY DESIGNATION.

Any  Beneficiary  designation may be changed by a Participant by the filing of a
new  Beneficiary  designation,  which will cancel all  Beneficiary  designations
previously filed. The designation of a Beneficiary may be made or changed at any
time without the consent of any person.

7.3 NO DESIGNATION.

If a Participant  fails to designate a Beneficiary as provided  above, or if all
designated  Beneficiaries  predecease the  Participant,  then the  Participant's
designated Beneficiary shall be deemed to be the Participant's estate.

7.4 EFFECT OF PAYMENT.

Payment  to a  Participant's  Beneficiary  (or,  upon  the  death  of a  primary
Beneficiary,  to the contingent  Beneficiary  or, if none, to the  Participant's
estate) shall completely discharge the Employer's obligations under the Plan.


                                       14
<PAGE>



                                  ARTICLE VIII

ADMINISTRATION

8.1 COMMITTEE.

The administrative committee for the Plan (the "Committee") shall be the Keebler
Retirement  Committee,  as it is comprised  from time to time. The Committee (a)
shall have complete  discretion to supervise the administration and operation of
the Plan and to adopt rules and procedures governing the Plan from time to time,
and, (b) shall have authority to give  interpretive  rulings with respect to the
Plan.  If and when any  members  of the  Committee  are also  Participants,  the
Committee  shall adopt and adhere to a conflicts of interest  policy designed to
prevent a  Participant  from acting in his or her own  interest.  If, due to the
application of such a conflicts of interest  policy,  the Committee is unable to
act on a  particular  matter  under this Plan,  the  Committee  shall bring such
matter to the  Personnel and  Compensation  Committee of the Board for action or
approval.

8.2 DELEGATION.

The Committee may appoint one or more individuals, who may be an employee of the
Company,  to be the  Committee's  agent with respect to the  administration  and
operation  of the Plan.  The  Committee  may  delegate all or any portion of its
duties  to such  individual(s),  provided  that the  Committee  may  cease  such
delegation at any time and provided  further that any  individual to whom duties
are so delegated shall not be Participants. In addition, the Committee may, from
time to time,  employ  other  agents and  delegate  to them such  administrative
duties as it sees fit, and may from time to time consult with counsel who may be
counsel to the Company.

8.3 BINDING EFFECT OF DECISIONS.

Any decision or action of the Committee with respect to any question arising out
of or in connection with the  administration,  interpretation and application of
the Plan shall be final and binding upon all persons  having any interest in the
Plan.

8.4 INDEMNIFICATION OF COMMITTEE.

The Company  shall  indemnify and hold harmless the members of the Committee and
their duly  appointed  agents under  Section 8.2 (to the extent that such agents
are employees of the Company) against any and all claims, loss, damage,  expense
or liability  (including  reasonable  attorney  fees) arising from any action or
failure to act with respect to the Plan,  except in the case of gross negligence
or willful misconduct by any such member or agent of the Committee.


                                       15
<PAGE>



8.5 ELECTION AND NOTICE PROCEDURES.

Except as otherwise  expressly stated in the Plan or required by applicable law,
all elections and notices by Eligible  Employees and Participants under the Plan
shall  be made at the time  and in the  manner  specified  by the  Committee  in
accordance with its administrative procedures. The Committee may choose for this
purpose to use all or any of the administrative  procedures that apply under the
Savings Plan.


                                       16
<PAGE>



                                   ARTICLE IX

AMENDMENT AND TERMINATION OF PLAN

9.1 AMENDMENT.

The Board of Directors of the Company,  on behalf of itself and of each Selected
Affiliate,  may  at any  time  amend,  suspend  or  reinstate  any or all of the
provisions  of  the  Plan,   except  that  no  such  amendment,   suspension  or
reinstatement may adversely affect any Participant's  Account,  as it existed as
of  the  day  before  the  effective  date  of  such  amendment,  suspension  or
reinstatement,  without such Participant's prior written consent. Written notice
of any amendment or other action with respect to the Plan shall be given to each
Participant.

9.2 TERMINATION.

The Board of Directors of the Company,  on behalf of itself and of each Selected
Affiliate,  in its sole discretion,  may terminate this Plan at any time and for
any reason  whatsoever.  Upon  termination of the Plan, the Committee shall take
those  actions  necessary  to  administer  any  Accounts  existing  prior to the
effective date of such termination; provided, however, that a termination of the
Plan shall not  adversely  affect the value of a  Participant's  Account,  as it
existed as of the day  before the  effective  date of such  termination,  or the
timing  or  method of  distribution  of a  Participant's  Account,  without  the
Participant's   prior  written  consent.   Notwithstanding   the  foregoing,   a
termination of the Plan shall not give rise to accelerated or automatic  vesting
of any Participant's Account.


                                       17
<PAGE>



                                    ARTICLE X

MISCELLANEOUS

10.1 FUNDING.

Participants,  their  Beneficiaries,  and their heirs,  successors  and assigns,
shall  have no  secured  interest  or claim in any  property  or  assets  of the
Employers.  Each Employer's obligation under the Plan shall be merely that of an
unfunded  and  unsecured  promise of the  Employer  to pay money in the  future.
Notwithstanding  the  foregoing,  the Company shall create a rabbi trust to hold
funds to be used in payment of the  obligations of the Employers under the Plan,
which trust shall not be funded except as provided in the following sentence. In
the event of a Change in Control (or prior thereto in the sole discretion of the
Employers),  the Employers  shall fund such trust in an amount equal to not less
than the  total  value of the  Participants'  Accounts  under the Plan as of the
Valuation Date  immediately  preceding the Change in Control,  provided that any
funds  contained  therein shall remain liable for the claims of each  respective
Employer's general creditors.  In addition,  upon a Change in Control, the trust
by its terms shall become irrevocable.

10.2 NONASSIGNABILITY.

No right or interest under the Plan of a Participant  or his or her  Beneficiary
(or any person  claiming  through or under any of them) shall be  assignable  or
transferable  in any  manner or be subject to  alienation,  anticipation,  sale,
pledge,  encumbrance  or other  legal  process or in any manner be liable for or
subject to the debts or liabilities of any such  Participant or Beneficiary.  If
any  Participant  or  Beneficiary  shall attempt to or shall  transfer,  assign,
alienate,  anticipate,  sell,  pledge or otherwise  encumber his or her benefits
hereunder or any part thereof, or if by reason of his or her bankruptcy or other
event  happening  at any time such  benefits  would  devolve upon anyone else or
would not be enjoyed by him or her, then the Committee,  in its discretion,  may
terminate  his or her  interest  in any such  benefit  (including  the  Deferral
Account) to the extent the Committee considers necessary or advisable to prevent
or limit the effects of such  occurrence.  Termination  shall be effected by the
delivery of a written "termination declaration" to the last known address of the
Participant or Beneficiary whose interest is adversely affected (the "terminated
participant").


                                       18
<PAGE>



10.3 LEGAL FEES AND EXPENSES.

It is the intent of the Company  and each  Selected  Affiliate  that no Eligible
Employee  or  former  Eligible  Employee  be  required  to  incur  the  expenses
associated  with  the  enforcement  of his or her  rights  under  this  Plan  by
litigation  or other legal  action  because the cost and expense  thereof  would
substantially  detract from the benefits  intended to be extended to an Eligible
Employee hereunder.  Accordingly,  if after a Change in Control it should appear
that the  Employer has failed to comply with any of its  obligations  under this
Plan or in the event that the  Employer or any other  person takes any action to
declare this Plan void or unenforceable,  or institutes any litigation  designed
to deny, or to recover from, the Eligible  Employee the benefits  intended to be
provided to such  Eligible  Employee  hereunder  (although  such  actions do not
include the valid exercise by the Company of its right to amend or terminate the
Plan under  Article IX),  the  Employer  irrevocably  authorizes  such  Eligible
Employee  from  time to time to  retain  counsel  of his or her  choice,  at the
expense of the  Employer as  hereafter  provided,  to  represent  such  Eligible
Employee in connection with the initiation or defense of any litigation or other
legal  action,  whether by or against  the  Employer or any  director,  officer,
stockholder or other person  affiliated  with the Employer in any  jurisdiction.
The  Employer  shall pay and be solely  responsible  for any and all  reasonable
attorneys' and related fees and expenses incurred by such Eligible Employee as a
result of the  Employer's  failure to perform  under this Plan or any  provision
thereof; or as a result of the Employer or any person contesting the validity or
enforceability of this Plan or any provision thereof.

10.4 CAPTIONS.

The captions  contained herein are for convenience only and shall not control or
affect the meaning or construction hereof.

10.5 GOVERNING LAW.

The provisions of the Plan shall be construed and  interpreted  according to the
laws of the state of Illinois (other than those conflict of law rules that could
lead to the application of another state's laws).

10.6 SUCCESSORS.

The  provisions  of the Plan shall bind and inure to the benefit of the Company,
its Selected Affiliates,  and their respective  successors and assigns. The term
successors as used herein shall include any corporate or other  business  entity
which shall, whether by merger,  consolidation,  purchase or otherwise,  acquire
all or substantially all of the business and assets of the Company or a Selected
Affiliate and successors of any such Company or other business entity.


                                       19
<PAGE>



10.7 NO IMPLIED RIGHTS.

Nothing contained herein shall be construed to confer upon any Eligible Employee
the right to continue to serve as an Eligible Employee of the Employer or in any
other  capacity.  In addition,  nothing  contained  herein shall be construed to
limit  either the right of the  Employer  to  terminate  the  employment  of any
Eligible Employee, or the right of an Eligible Employee to terminate employment.

Executed this 29th day of January, 1999.





                                 KEEBLER COMPANY

                                 By: /s/ SAM K. REED
                                    --------------------------------
                                    Sam K. Reed
                                       
                                 Title:  President and CEO
                                       -----------------------------





                                       20
<PAGE>

The following  schedules to the Keebler Company Deferred  Compensation Plan have
been omitted.  Keebler hereby undertakes to furnish supplementally a copy of any
such omitted schedules to the Commission upon request.


SCHEDULE                                TITLE

Exhibit A                               Eligible Employees

Exhibit B                               Amount of Deferral

Exhibit C                               Investment Return Rate




                                      

                                                                   EXHIBIT 10.19

                            KEEBLER FOODS COMPANY
                          DEFERRED COMPENSATION PLAN
                         FOR NON-AFFILIATE DIRECTORS

                                  ARTICLE I

                          PURPOSE AND EFFECTIVE DATE

         1.1.   PURPOSE. The purpose of the Keebler Foods Company Deferred
Compensation Plan For Non-Affiliate Directors is to provide non-employee
directors of Keebler Company the opportunity to defer the receipt of retainer
and fees otherwise payable to such directors for services as a member of the
Company's Board of Directors. The Plan is designed to aid the Company in
attracting and retaining as members of its Board of Directors persons whose
abilities, experience and judgment can contribute to the well-being and
long-term success and growth of the Company.

         1.2.   EFFECTIVE DATE. The Plan shall be effective March 1, 1999 and
shall remain in effect until terminated in accordance with Article IX.


                                  ARTICLE II

                                 DEFINITIONS

         When used in the Plan and initially capitalized, the following words
and phrases shall have the meanings indicated:

         2.1.   "ACCOUNT" shall mean the recordkeeping account established for
each Participant in the Plan to which the Compensation deferred under Article
IV shall be credited.

         2.2.   "ADMINISTRATOR" shall mean the Board or the individual or
committee appointed by the Board to administer the Plan.

         2.3.   "BOARD" shall mean the Board of Directors of the Company.

         2.4.   "CHANGE IN CONTROL" shall mean the earliest to occur of:

         (a)    The effective time of any purchase, sale, merger,
                consolidation or other transaction after which any person,
                corporation, partnership or other entity OTHER than Flowers
                or its Affiliates, the then current management of Keebler
                Foods Company or of Flowers or any member of the immediate
                family of said management, or any employee benefit plan of
                Keebler Foods Company or of Flowers ("Permitted Owners")
                shall own more than fifty percent (50%) of the outstanding
                capital stock of Keebler Foods Company which stock is
                entitled to vote for the election of directors.


<PAGE>

         (b)    If it occurs prior to February 3, 2001, the effective time of
                any purchase, sale, merger, consolidation or other
                transaction after which any person, corporation, partnership
                or entity OTHER THAN the then current management of Keebler
                Foods Company or Flowers or any member of the immediate
                family of said management, or any employee benefit plan of
                Keebler Foods Company or of Flowers ("Permitted Owners")
                shall own more than fifty percent (50%) of the outstanding
                capital stock of Flowers which stock is entitled to vote for
                the election of directors.

         (c)    The effective time of a transfer to an entity other than a
                Permitted Owner of substantially all of the property of
                Keebler Foods Company.

         (d)    Continuing Directors at any time fail to constitute a
                majority of the Board of Directors of Keebler Foods Company.
                "Continuing Directors" shall mean the members of the Board of
                Directors as of the date hereof, plus any new directors whose
                nominations were approved by at least a majority of the
                Continuing Directors in office at the time of the election of
                any such new directors.

For the purposes of this Plan, the term "Affiliate" shall be defined in Rule
405 of the General Rules and Regulations under the Securities Act of 1933, as
amended.

         2.5.   "COMPANY" shall mean Keebler Foods Company and any successor(s) 
thereto.

         2.6.   "COMPENSATION" shall mean any annual retainer, attendance fees
or committee chairman fees payable to an Eligible Director for services as a
member of the Board during a Plan Year.

         2.7.   "DEFERRAL ELECTION" shall mean the written election made by an
Eligible Director to defer Compensation in accordance with Article IV.

         2.8.   "ELIGIBLE DIRECTOR" shall mean a member of the Board who is not 
also an employee of the Company or Flowers or their Affiliates.

         2.9.   "FLOWERS" shall mean Flowers Industries, Inc.

         2.10.  "INTEREST RATE" shall mean an annual rate of 6.5%; provided,
however, prior to the beginning of any Plan Year the Administrator may
establish a different rate with respect to such Plan Year. Participants shall
be notified of any change in Interest Rate under this Section 2.10 no later
than 30 days prior to the beginning of the applicable Plan Year.

         2.11.  "PARTICIPANT" shall mean an Eligible Director who elects to
participate in the Plan by filing a Deferral Election in accordance with
Section 4.1.

         2.12.  "PLAN" shall mean this Keebler Foods Company Deferred
Compensation Plan For Non-Affiliate Directors, as amended from time to time.


                                       2
<PAGE>

         2.13.  "PLAN YEAR" shall mean the twelve-month period beginning
January 1 and ending the following December 31; provided, however, the first
Plan Year shall be the period beginning March 1, 1999 and ending December 31,
1999.

         2.14.  "VALUATION DATE" shall mean the date on which the amount of a
Participant's Account is adjusted as provided in Section 5.1. The last day of
each calendar quarter shall be a Valuation Date and any other date specified
by the Administrator for this purpose.


                                 ARTICLE III

                                PARTICIPATION

         3.1.   PARTICIPATION. Eligibility to participate in the Plan is
limited to Eligible Directors. An Eligible Director shall become a
Participant in the Plan by filing a Deferral Election with the Administrator
in accordance with Article IV.

         3.2.   TERMINATION OF PARTICIPATION. A Participant may elect to
terminate his or her active participation in the Plan at any time by filing a
written notice thereof with the Administrator. Such termination of active
participation shall become effective with respect to Compensation payable for
the Plan Year beginning after the date such election is received by the
Administrator. Such a Participant may resume participation in the Plan as of
the first day of any Plan Year beginning after such termination of active
participation by filing a new Deferral Election in accordance with Section
4.1(a). A Participant's Deferral Election shall automatically terminate on
the date he or she ceases to be an Eligible Director. Amounts credited to a
Participant's Account before the effective date of termination of active
participation shall continue to be governed in accordance with the terms of
the Plan as applied to all Participants.


                                  ARTICLE IV

                           DEFERRAL OF COMPENSATION

         4.1.   AMOUNT OF DEFERRAL. An Eligible Director may elect to defer all
or a portion of his or her Compensation pursuant to the terms of a Deferral
Election. An Eligible Director's Deferral Election shall be subject to the
following:

         (a)    An individual who prior to the beginning of any Plan Year
                satisfies the requirements of an Eligible Director shall be
                eligible to file a Deferral Election with respect to all or a
                portion of his or her Compensation for such Plan Year. Such
                Deferral Election shall be filed during the period established
                by the Administrator, but in no event later than the last day of
                the preceding Plan Year.


                                       3

<PAGE>

         (b)    Notwithstanding subsection (a) next above, if an individual has
                not satisfied the requirements of an Eligible Director prior to
                the beginning of a Plan Year but becomes an Eligible Director
                during such Plan Year, such Eligible Director may file a
                Deferral Election with the Administrator within 30 days of first
                becoming an Eligible Director. Such Deferral Election shall be
                effective with respect to Compensation payable for the first
                month beginning after the Deferral Election is received by the
                Administrator.

         (c)    A separate Deferral Election shall be made for each Plan Year.

         (d)    Deferral Elections shall be subject to the terms, conditions and
                limitations established by the Administrator.

         4.2.   CHANGE IN DEFERRAL ELECTIONS. A Deferral Election may not be 
modified on or after the first day of the Plan Year to which it relates.

         4.3.   CREDITING DEFERRED COMPENSATION. The amount of Compensation
that a Participant elects to defer under the Plan shall be credited by the
Company to the Participant's Account periodically, the frequency of which
shall be determined by the Administrator.


                                  ARTICLE V

                                PLAN ACCOUNTS

         5.1.   VALUATION OF ACCOUNT. The Administrator shall establish an
Account for each Participant who has filed a Deferral Election. As of each
Valuation Date, the Participant's Account balance as of the immediately
preceding Valuation Date shall be adjusted upward or downward to reflect (i)
the Participant's Compensation deferrals, if any, credited pursuant to
Section 4.3 since the immediately preceding Valuation Date, (ii) the
investment return to be credited as of such Valuation Date pursuant to
Section 5.2, and (iii) the aggregate amount of distributions, if any, to be
debited to the Account as of that Valuation Date under Section 6.3.

         5.2.   INVESTMENT RETURN ADJUSTMENTS. As of each Valuation Date, a
Participant's Account balance shall be increased to reflect the interest that
would have been earned had such Account balance been invested at the Interest
Rate then in effect during the period since the last preceding Valuation
Date. Any distributions from the Plan as of such Valuation Date shall be
debited to the Participant's Account pursuant to Section 6.3 after the
Account has been adjusted for investment return under this Section 5.2.


                                       4
<PAGE>



                                  ARTICLE VI

                             PAYMENT OF BENEFITS

         6.1.   DISTRIBUTION OF ACCOUNT. Distribution of a Participant's
Account balance shall be made in cash, commencing as of the Valuation Date
coincident with or next following the Eligible Director's termination of
service on the Board for any reason, in one of the following forms elected by
the Participant:

         (a)    Substantially equal annual installments not to exceed three 
                years, or

         (b)    A lump sum.

         Such payment shall be made as soon as administratively practicable
following the applicable Valuation Date. If an election with respect to the
form of payment has not been filed with the Administrator at least 12 months
prior to the date distribution is to commence, such election shall be
disregarded and payments shall be made in accordance with the Participant's
most recent election form that has been on file with the Administrator at
least 12 months, or if no such election has been filed, in the form
determined by the Administrator in its sole discretion. Notwithstanding the
foregoing provisions of this Section 6.1, if the Participant's Account
balance is less than $5,000 at the time payments are to commence under the
Plan, such Account balance shall be paid in a lump-sum payment.

         6.2.   PAYMENTS TO BENEFICIARIES. In the event of the Participant's
death prior to his or her commencement of benefits under the Plan, payment
shall be made to the Participant's Beneficiary based on the method of payment
elected by the Participant prior to death in accordance with Section 6.1 If
the Participant dies after commencement of payments under the Plan but prior
to the time his or her entire Account balance has been distributed, the
remainder of the Participant's Account balance shall be distributed to the
Beneficiary at the same times and in the same forms as such payments would
have been distributed to the Participant.

         6.3.   DEBITING OF DISTRIBUTIONS. The amount of any distribution under
this Article VI shall be debited to the Participant's Account as of the
Valuation Date for which it is made.

         6.4    SPECIAL CIRCUMSTANCES. The Administrator shall have the power in
its absolute discretion to treat a Participant as if he or she had terminated
service on the Board within the meaning of Section 6.1 if the Participant in
the judgment of the Administrator experiences an extreme financial hardship
or rapidly failing health. The Administrator also shall have the power in its
absolute discretion to accelerate the distribution of a Participant's Account
balance to the extent that the Administrator deems appropriate under the
circumstances in the event that the Participant dies or, in the judgment of
the Administrator, experiences an extreme financial hardship or rapidly
failing health.


                                       5
<PAGE>


         6.5.   EFFECT OF CHANGE IN CONTROL. Notwithstanding the foregoing
provisions of this Article VI, effective as of the date of a Change in
Control, the balance in each Participant's Account under the Plan shall be
distributed to the Participant (or Beneficiary, if applicable) in a single
lump sum cash payment.


                                 ARTICLE VII

                           BENEFICIARY DESIGNATION

         7.1.   BENEFICIARY DESIGNATIONS. Each Participant shall have the sole
right, at any time, to designate any person or persons as his or her
Beneficiary to whom payment under the Plan shall be made in the event of the
Participant's death prior to complete distribution of his or her Account. Any
Beneficiary designation shall be made in a written instrument provided by the
Administrator. All Beneficiary designations must be filed with the
Administrator and shall be effective only when received in writing by the
Administrator.

         7.2.   CHANGE OF BENEFICIARY DESIGNATIONS. Any Beneficiary designation
may be changed by a Participant by the filing of a new Beneficiary
designation, which will cancel all Beneficiary designations previously filed.
The designation of a Beneficiary may be made or changed at any time without
the consent of any person.

         7.3.   NO DESIGNATION. If a Participant falls to designate a
Beneficiary as provided above, or if all designated Beneficiaries predecease
the Participant, the Participant's designated Beneficiary shall be deemed to
be the Participant's estate.

         7.4.   EFFECT OF PAYMENT. Payment to a Participant's Beneficiary (or,
upon the death of a primary Beneficiary, to the contingent Beneficiary or, if
none, to the Participant's estate) shall completely discharge the Company's
obligations under the Plan.


                                 ARTICLE VIII

                                ADMINISTRATION

         8.1.   AUTHORITY OF ADMINISTRATOR. The Administrator (a) shall have
complete discretion to supervise the administration and operation of the Plan
and to adopt rules and procedures governing the Plan from time to time, and
(b) shall have authority to give interpretive rulings with respect to the
Plan. If the Administrator or, if the Administrator is committee, any members
of the Administrator are also Participants, the Administrator shall adopt and
adhere to a conflicts of interest policy designed to prevent a Participant
from acting in his or her own interest. If, due to the application of such a
conflicts of interest policy, the Administrator is unable to act on a
particular matter under this Plan, the Administrator shall bring such matter
to the Board for action or approval.


                                       6
<PAGE>

         8.2.   DELEGATION. The Administrator may appoint one or more
individuals, who may be an employee of the Company, to be the Administrator's
agent with respect to the administration and operation of the Plan. The
Administrator may delegate all or any portion of its duties to such
individual(s), provided that the Administrator may cease such delegation at
any time and provided further that any individual to whom duties are so
delegated shall not be Participants. In addition, the Administrator may, from
time to time, employ other agents and delegate to them such administrative
duties as it sees fit, and may from time to time consult with counsel who may
be counsel to the Company.

         8.3.   BINDING EFFECT OF DECISIONS. Any decision or action of the
Administrator with respect to any question arising out of or in connection
with the administration, interpretation and application of the Plan shall be
final and binding upon all persons having any interest in the Plan.

         8.4.   INDEMNIFICATION OF ADMINISTRATOR. The Company shall indemnify
and hold harmless the Administrator and, if the Administrator is a committee,
the individual members thereof, their duly appointed agents under Section 8.2
(to the extent that such agents are employees of the Company) against any and
all claims, loss, damage, expense or liability (including reasonable attorney
fees) arising from any action , or failure to act with respect to the Plan,
except in the case of gross negligence or willful misconduct by any such
member or agent of the Administrator.

         8.5.   ELECTION AND NOTICE PROCEDURES. Except as otherwise expressly
stated in the Plan or required by applicable law, all elections and notices
by Eligible Directors and Participants under the Plan shall be made at the
time and in the manner specified by the Administrator, in accordance with its
administrative procedures.


                                  ARTICLE IX

                      AMENDMENT AND TERMINATION OF PLAN

         9.1.   AMENDMENT. The Board may at any time amend, suspend or
reinstate any or all of the provisions of the Plan, except that no such
amendment suspension or reinstatement may adversely affect any Participant's
Account, as it existed as of the day before the effective date of such
amendment, suspension or reinstatement, without such Participant's prior
written consent

         9.2.   TERMINATION. The Board in its sole discretion may terminate
this Plan at any time and for any reason whatsoever. Upon termination of the
Plan, the Administrator shall take those actions necessary to administer any
Accounts existing prior to the effective date of such termination; provided,
however, that a termination of the Plan shall not adversely affect the value
of a Participant's Account, as it existed as of the day before the effective
date of such termination, or the timing or method of distribution of a
Participant's Account without the Participant's prior written consent.


                                       7
<PAGE>


                                  ARTICLE X

                                MISCELLANEOUS

         10.1.  FUNDING. Participants, their Beneficiaries, and their heirs,
successors and assigns, shall have no secured interest or claim in any
property or assets of the Company. The Company's obligation under the Plan
shall be merely that of an unfunded and unsecured promise of the Company to
pay money in the future.

         10.2.  NONASSIGNABILITY. No right or interest under the Plan of a
Participant or his or her Beneficiary (or any person claiming through or
under any of them) shall be assignable or transferable in any manner or be
subject to alienation, anticipation, sale, pledge, encumbrance or other legal
process or in any manner be liable for or subject to the debts or liabilities
of any such Participant or Beneficiary. If any Participant or Beneficiary
shall attempt to or shall transfer, assign, alienate, anticipate, sell,
pledge or otherwise encumber his or her benefits hereunder or any part
thereof, or if by reason of his or her bankruptcy or other event happening at
any time such benefits would devolve upon anyone else or would not be enjoyed
by him or her, then the Administrator, in its discretion, may terminate his
or her interest in any such benefit to the extent the Administrator considers
necessary or advisable to prevent or limit the effects of such occurrence.
Termination shall be effected by the delivery of a written "termination
declaration" to the last known address of the Participant or Beneficiary
whose interest is adversely affected.

         10.3.  LEGAL FEES AND EXPENSES. It is the intent of the Company that
no Eligible Director be required to incur the expenses associated with the
enforcement of his or her rights under this Plan by litigation or other legal
action because the cost and expense thereof would substantially detract from
the benefits intended to be extended to an Eligible Director hereunder.
Accordingly, if after a Change in Control it should appear that the Company
has failed to comply with any of its obligations under this Plan or in the
event that the Company or any other person takes any action to declare this
Plan void or unenforceable, or institutes any litigation designed to deny, or
to recover from, the Eligible Director the benefits intended to be provided
to such Eligible Director hereunder (although such actions do not include the
valid exercise by the Company of its right to amend or terminate the Plan
under Article IX), the Company irrevocably authorizes such Eligible Director
from time to time to retain counsel of his or her choice, at the expense of
the Company as hereafter provided, to represent such Eligible Director in
connection with the initiation or defense of any litigation or other legal
action, whether by or against the Company or any director, officer,
stockholder or other person affiliated with the Company in any jurisdiction.
The Company shall pay and be solely responsible for any and all reasonable
attorneys' and related fees and expenses incurred by such Eligible Director
as a result of the Company's failure to perform under this Plan or any
provision thereof, or as a result of the Company or any person contesting the
validity or enforceability of this Plan or any provision thereof.


                                       8
<PAGE>

         10.4.  CAPTIONS.  The captions contained herein are for convenience
only and shall not control or affect the meaning or construction hereof.

         10.5.  GOVERNING LAW. The provisions of the Plan shall be construed
and interpreted according to the laws of the State of Illinois (other than
those conflict of law rules that could lead to the application of another
state's laws).

         10.6.  SUCCESSORS. The provisions of the Plan shall bind and inure to
the benefit of the Company and its successors and assigns. The term
successors as used herein shall include any corporate or other business
entity which shall, whether by merger, consolidation, purchase or otherwise,
acquire all or substantially all of the business and assets of the Company
and successors of any such company or other business entity.

         10.7.  NO IMPLIED RIGHTS. Nothing contained herein shall be construed
to confer upon any Eligible Director the right to continue to serve as a
member of the Board or in any other capacity.

         WHEREAS, the Company has caused this Plan to be executed this
10th day of March, 1999.



                              KEEBLER FOODS COMPANY

                              By: /s/  SAM K. REED
                                 --------------------------------------------
                                 Sam K. Reed
                    
                              Title:   President and CEO
                                    -----------------------------------------








                                       9

                                                                   EXHIBIT 10.20




                         RECEIVABLES PURCHASE AGREEMENT


                          dated as of January 29, 1999



                                      among



                           KEEBLER FUNDING CORPORATION



                              KEEBLER FOODS COMPANY



                          LIBERTY STREET FUNDING CORP.


                                       and



                             THE BANK OF NOVA SCOTIA


<PAGE>

                                TABLE OF CONTENTS


ARTICLE I.          
AMOUNTS AND TERMS OF THE PURCHASES
   
Section 1.1.        Purchase Facility................................  1
Section 1.2.        Making Purchases.................................  2
Section 1.3.        Purchased Interest Computation...................  4
Section 1.4.        Settlement Procedures............................  4
Section 1.5.        Fees............................................. 10
Section 1.6.        Payments and Computations, Etc................... 10
Section 1.7.        Dividing or Combining Portions of the Capital 
                    of the Purchased Interest........................ 10
Section 1.8.        Increased Costs.................................. 11
Section 1.9.        Requirements of Law.............................. 12
Section 1.10.       Inability to Determine Eurodollar Rate........... 13
Section 1.11.       Mitigation....................................... 14

ARTICLE II.
REPRESENTATIONS AND WARRANTIES; COVENANTS; TERMINATION EVENTS

Section 2.1.        Repesentations and Warranties; Covenants......... 14
Section 2.2.        Termination Events............................... 14

ARTICLE III.
INDEMNIFICATION

Section 3.1.        Indemnities by the Seller........................ 15
Section 3.2.        Indemnities by the Servicer...................... 17
Section 3.3.        Defense of Claims................................ 18

ARTICLE IV.
ADMINISTRATION AND COLLECTIONS

Section 4.1.        Appointment of the Servicer...................... 20
Section 4.2.        Duties of the Servicer........................... 21
Section 4.3.        Establishment and Use of Certain Accounts........ 22
Section 4.4.        Enforcement Rights............................... 23
Section 4.5.        Responsibilities of the Seller................... 24
Section 4.6.        Servicing Fee.................................... 25

ARTICLE V.
MISCELLANEOUS

Section 5.1.        Amendments, Etc.................................. 25
Section 5.2.        Notices, Etc..................................... 26
Section 5.3.        Assignability.................................... 26
Section 5.4.        Costs, Expenses and Taxes........................ 27


                                       i
<PAGE>

Section 5.5.        No Proceedings; Limitation On Payments............ 28
Section 5.6.        Confidentiality................................... 28
Section 5.7.        GOVERNING LAW AND JURISDICTION.................... 29
Section 5.8.        Execution in Counterparts......................... 29
Section 5.9.        Survival of Termination........................... 30
Section 5.10.       WAIVER OF JURY TRIAL.............................. 30
Section 5.11.       Entire Agreement.................................. 30
Section 5.12.       Headings.......................................... 30
Section 5.13.       Issuer's Liabilities.............................. 30
Section 5.14.       Tax Treatment..................................... 31


EXHIBIT I           Definitions
EXHIBIT II          Conditions of Purchases
EXHIBIT III         Representations and Warranties
EXHIBIT IV          Covenants
EXHIBIT V           Termination Events

SCHEDULE I          Credit and Collection Policy
SCHEDULE II         Lock-box Banks and Lock-box Accounts
SCHEDULE III        Trade Names

ANNEX A             Form of Monthly Report
ANNEX B             Form of Purchase Notice



                                       ii
<PAGE>


     This RECEIVABLES PURCHASE AGREEMENT (as amended,  supplemented or otherwise
modified from time to time, this  "Agreement") is entered into as of January 29,
1999, Among KEEBLER FUNDING CORPORATION, a Delaware corporation,  as seller (the
"SELLER"),KEEBLER FOODS COMPANY, a Delaware corporation ("KEEBLER"),  as initial
servicer (in such capacity,  together with its successors and permitted  assigns
in such  capacity,  the  "SERVICER"),  LIBERTY  STREET FUNDING CORP., a Delaware
corporation  (together with its successors and permitted assigns, the "ISSUER"),
and THE BANK OF NOVA SCOTIA,  a Canadian  chartered  bank acting through its New
York Agency  ("BNS"),  as  administrator  (in such  capacity,  together with its
successors and assigns in such capacity, the "ADMINISTRATOR").

     PRELIMINARY  STATEMENTS.  Certain  terms  that  are  capitalized  and  used
throughout  this Agreement are defined in EXHIBIT I.  References in the Exhibits
hereto to the "Agreement" refer to this Agreement,  as amended,  supplemented or
otherwise modified from time to time.

     The Seller  desires to sell,  transfer  and  assign an  undivided  variable
percentage interest in a pool of receivables,  and the Issuer desires to acquire
such undivided variable percentage  interest,  as such percentage interest shall
be adjusted  from time to time based upon,  in part,  reinvestments  made by the
Issuer.

     In  consideration  of  the  mutual  agreements,  provisions  and  covenants
contained herein, the parties hereto agree as follows:


                                   ARTICLE I.
                       AMOUNTS AND TERMS OF THE PURCHASES


     Section 1.1 PURCHASE FACILITY.  (a) On the terms and conditions hereinafter
set forth,  the Issuer hereby  agrees  subject to the next sentence to purchase,
and make reinvestments in, undivided  percentage  ownership  interests up to the
Purchase  Limit with regard to the Purchased  Interest from the Seller from time
to time  from  the  date  hereof  to the  Facility  Termination  Date.  Under no
circumstances  shall the Issuer make any such purchase or reinvestment if, after
giving  effect to such  purchase  or  reinvestment,  the  aggregate  outstanding
Capital of the Purchased Interest would exceed the Purchase Limit.

     (b)  The  Seller  may,  upon  at  least  15  days'  written  notice  to the
Administrator,  terminate  in whole or reduce in part the unused  portion of the
Purchase Limit; PROVIDED,  that each partial reduction shall be in the amount of
at least  $5,000,000,  or an integral  multiple of $1,000,000 in excess thereof,
and that,  unless  terminated in whole,  the Purchase Limit shall in no event be
reduced below $50,000,000.

<PAGE>

     Section 1.2 MAKING  PURCHASES.  (a) Each purchase (but not reinvestment) of
undivided  percentage  ownership interests with regard to the Purchased Interest
hereunder shall be made upon the Seller's irrevocable written notice in the form
of Annex B delivered to the  Administrator in accordance with SECTION 5.2 (which
notice must be received by the  Administrator  before 11:00 a.m.,  New York City
time):  (i) at least three Business Days before the requested  purchase date, in
the case of a  purchase  to be funded at the  Alternate  Rate and based upon the
Eurodollar  Rate, (ii) at least two Business Days before the requested  purchase
date,  in the case of a purchase  to be funded at the  Alternate  Rate and based
upon the Base Rate,  and (iii) at least one  Business  Day before the  requested
purchase  date,  in the case of a  purchase  to be funded at the CP Rate,  which
notice shall  specify:  (A) the amount  requested to be paid to the Seller (such
amount,  which shall not be less than $1,000,000,  being the Capital relating to
the undivided percentage ownership interest then being purchased),  (B) the date
of such purchase  (which shall be a Business Day),  and (C) the desired  funding
basis for such purchase (which shall be based upon the Eurodollar Rate, the Base
Rate or the CP Rate). If the Seller has requested that the purchase be funded at
the CP Rate,  the  Administrator  shall  promptly  thereafter  notify the Seller
whether the Issuer has exercised its  discretion  not to fund such purchase with
the issuance of Notes  because such purchase with the issuance of Notes would be
economically  inadvisable to the Issuer or the Issuer is unable to or prohibited
from  issuing  Notes,  the  Administrator,  the  Seller or any  other  similarly
situated Person,  or otherwise not permitted,  in which case the Seller shall be
deemed to have  requested  that the purchase be funded at the Alternate Rate and
be based upon the Base Rate.

     (b) On the  date of each  purchase  (but  not  reinvestment)  of  undivided
percentage  ownership interests with regard to the Purchased Interest hereunder,
the Issuer shall,  upon  satisfaction of the applicable  conditions set forth in
EXHIBIT II, make  available to the Seller in same day funds,  at First  National
Bank of Chicago,  account number 5585600, ABA 071000013,  an amount equal to the
Capital (as specified by the Seller  pursuant to Section 1.2(a) above)  relating
to the undivided percentage ownership interest then being purchased.

     (c)  Effective  on the date of each  purchase  pursuant to this Section and
each  reinvestment  pursuant to SECTION 1.4, the Seller hereby sells and assigns
to the  Issuer an  undivided  percentage  ownership  interest  in: (i) each Pool
Receivable  then existing,  (ii) all Related  Security with respect to such Pool
Receivables,  and (iii) all Collections  with respect to, and other proceeds of,
such Pool Receivables and Related Security.

     (d) To secure all of the Seller's obligations (monetary or otherwise) under
this Agreement and the other Transaction Documents

                                       2
<PAGE>

to which it is a party,  whether now or hereafter existing or arising, due or to
become due, direct or indirect, absolute or contingent, the Seller hereby grants
to the  Issuer a  security  interest  in all of the  Seller's  right,  title and
interest  (including any undivided  interest of the Seller) in, to and under all
of the following,  whether now or hereafter owned,  existing or arising: (i) all
Pool  Receivables,   (ii)  all  Related  Security  with  respect  to  such  Pool
Receivables,  (iii) all Collections with respect to such Pool Receivables,  (iv)
the Lock-Box  Accounts and the  Collection  Account,  and all amounts on deposit
therein,  and  all  certificates  and  instruments,  if any,  from  time to time
evidencing  such Lock-Box  Accounts and the Collection  Account,  and amounts on
deposit  therein,  (v) all rights  (but none of the  obligations)  of the Seller
under the Purchase and Sale Agreement, and (vi) all proceeds of, and all amounts
received or  receivable  under any or all of, the foregoing  (collectively,  the
"Pool Assets").  The Issuer shall have, with respect to the Pool Assets,  and in
addition to all the other rights and remedies  available to the Issuer,  all the
rights and remedies of a secured party under any applicable UCC.

     Section 1.3. PURCHASED INTEREST  COMPUTATION.  The Purchased Interest shall
be initially computed on the date of the initial purchase hereunder. Thereafter,
until  the  Facility   Termination   Date,  the  Purchased   Interest  shall  be
automatically recomputed (or deemed to be recomputed) on each Business Day other
than  a  Termination  Day.  The  Purchased   Interest  as  computed  (or  deemed
recomputed) as of the day before the Facility  Termination Date shall thereafter
remain  constant.  The  Purchased  Interest  shall  become zero when the Capital
thereof and Discount  thereon shall have been paid in full, all the amounts owed
by the Seller and the Servicer  hereunder to the Issuer,  the  Administrator and
any  other  Indemnified  Party or  Affected  Person  are  paid in full,  and the
Servicer shall have received the accrued Servicing Fee thereon.

     Section  1.4.  SETTLEMENT  PROCEDURES.  (a)  The  collection  of  the  Pool
Receivables  shall be  administered  by the  Servicer  in  accordance  with this
Agreement.  The Seller  shall  provide  to the  Servicer  on a timely  basis all
information needed for such  administration,  including notice of the occurrence
of any Termination Day and current computations of the Purchased Interest.

     (b) The Servicer shall,  on each Business Day on which  Collections of Pool
Receivables  are  received by the Seller or Servicer or are  deposited  into the
Lock-Box  Accounts,   transfer  such  Collections  therefrom  and  deposit  such
Collections  into the Collection  Account.  With respect to such  Collections on
such  day and with  respect  to any  Collection  transferred  to the  Collection
Account  on such day  pursuant  to the last  paragraph  of Section  1.4(e),  the
Servicer shall:

                                       3
<PAGE>

          (i) set aside and hold in the  Collection  Account  for the benefit of
     the Issuer,  out of the percentage of such  Collections  represented by the
     Purchased  Interest,  FIRST an amount equal to the Discount accrued through
     such  day for each  Portion  of  Capital  and not  previously  transferred,
     SECOND,  an amount  equal to the fees set forth in the Fee  Letter  accrued
     through such day for the Purchased Interest and not previously transferred,
     and THIRD, to the extent funds are available  therefor,  an amount equal to
     the Issuer's  Share of the Servicing  Fee accrued  through such day and not
     previously transferred; and

          (ii) subject to SECTION 1.4 (f), if such day is not a Termination Day,
     remit  to the  Seller,  on  behalf  of the  Issuer,  the  remainder  of the
     percentage of such Collections,  represented by the Purchased Interest,  to
     the extent representing a return on the Capital;  such Collections shall be
     automatically  reinvested in Pool Receivables,  and in the Related Security
     and Collections and other proceeds with respect thereto,  and the Purchased
     Interest  shall be  automatically  recomputed  pursuant to SECTION  1.3; IT
     BEING  UNDERSTOOD,  that prior to remitting to the Seller the  remainder of
     such Collections by way of reinvestment in Pool  Receivables,  the Servicer
     shall have  calculated  the  Purchased  Interest  on such day,  and if such
     Purchased  Interest shall exceed 100% on such day, such  Collections  shall
     not be  remitted  to the  Seller  but  shall be set  aside  and held in the
     Collection  Account  for the  benefit  of the  Issuer  in  accordance  with
     PARAGRAPH (iii) below;

          (iii)  if such  day is a  Termination  Day (or if such day is a day on
     which the Purchased  Interest  exceeds 100%), (A) set aside and hold in the
     Collection  Account for the benefit of the Issuer the entire  remainder  of
     the percentage of the Collections represented by the Purchased Interest (or
     such amount set forth in PARAGRAPH  (ii) above);  PROVIDED  that so long as
     the  Facility  Termination  Date has not occurred if any amounts are so set
     aside on any Termination  Day and  thereafter,  the conditions set forth in
     SECTION 2 of EXHIBIT II are  satisfied or are waived by the  Administrator,
     such  previously  set aside amounts  shall,  to the extent  representing  a
     return on the Capital,  be  reinvested  in  accordance  with the  preceding
     PARAGRAPH  (ii) on the day of such  subsequent  satisfaction  or  waiver of
     conditions,  and (B) set aside and hold in the  Collection  Account for the
     benefit  of the  Issuer  the entire  remainder  of the  Collections  in the
     Collection Account represented by the Seller's Share of the Collections, if
     any;  PROVIDED  that so  long  as the  Facility  Termination  Date  has not
     occurred  if any  amounts  are so set  aside  on any  Termination  Day  and
     thereafter,  the  conditions  set  forth in  SECTION  2 of  EXHIBIT  II are
     satisfied or are waived by the

                                       4
<PAGE>

     Administrator,  such  previously  set aside amounts shall be distributed to
     the  Seller  on the  day of  such  subsequent  satisfaction  or  waiver  of
     conditions; and

          (iv) during the times when  amounts are required to be  reinvested  in
     accordance  with the foregoing  PARAGRAPH  (ii) or the proviso to PARAGRAPH
     (iii),  release  to the Seller  (subject  to  SECTION  1.4(f))  for its own
     account any Collections in excess of (x) such amounts, (y) the amounts that
     are  required  to be  set  aside  in the  Collection  Account  pursuant  to
     PARAGRAPH  (i) above and (z) in the event the  Seller is not the  Servicer,
     all reasonable and appropriate  out-of-pocket costs and expenses (including
     the  Servicing  Fee to the extent such  Servicing  Fee has not already been
     paid) of such Servicer of servicing,  collecting and administering the Pool
     Receivables.

     (c) The Servicer  shall  deposit into the  Administration  Account (or such
other account designated by the Administrator), on each Settlement Date:

          (i)  Collections  held on deposit in the  Collection  Account  for the
     benefit of the Issuer  pursuant to SECTION  1.4(b)(i) in respect of accrued
     Discount and accrued and unpaid Fees;

          (ii)  Collections  held on deposit in the  Collection  Account for the
     benefit of the Issuer pursuant to SECTION 1.4(f); and 

          (iii) the lesser of (x) the amount of Collections then held on deposit
     in the Collection Account for the benefit of the Issuer pursuant to SECTION
     1.4(b)(iii) and (y) the aggregate amount of Capital on such date.

The Servicer shall deposit to its own account from  Collections  held on deposit
in the  Collection  Account  pursuant  to  SECTION  1.4(b)(i)  in respect of the
accrued Servicing Fee, an amount equal to such accrued Servicing Fee.

     (d)  Upon  receipt  of funds  deposited  into  the  Administration  Account
pursuant  to  CLAUSE  (c),  the  Administrator  shall  cause  such  funds  to be
distributed as follows:

          (i) if such distribution occurs on a day that is not a Termination Day
     and the  Purchased  Interest  does not exceed 100%,  FIRST to the Issuer in
     payment in full of all accrued  Discount  with  respect to each  Portion of
     Capital and accrued and unpaid  Fees,  and SECOND,  if the Servicer has set
     aside amounts in respect of the Servicing Fee pursuant to CLAUSE (b)(i) and
     has not  retained  such  amounts  pursuant to CLAUSE  (c), to the  Servicer
     (payable  in  arrears  on each  Settlement

                                       5
<PAGE>

     Date) in payment in full of the Issuer's Share of accrued Servicing Fees so
     set aside, and

          (ii) if such distribution occurs on a Termination Day or on a day when
     the Purchased Interest exceeds 100%, FIRST to the Issuer in payment in full
     of all accrued Discount with respect to each Portion of Capital and accrued
     and unpaid Fees, SECOND to the Issuer in payment in full of Capital (or, if
     such day is not a  Termination  Day,  the  amount  necessary  to reduce the
     Purchased  Interest to 100%),  THIRD, if Keebler or an Affiliate thereof is
     not the  Servicer,  to the  Servicer  in  payment  in  full of all  accrued
     Servicing Fees, FOURTH, if the Capital and accrued Discount with respect to
     each  Portion  of  Capital  have  been  reduced  to zero,  and all  accrued
     Servicing  Fees  payable  to the  Servicer  (if other  than  Keebler  or an
     Affiliate thereof) have been paid in full, to the Issuer, the Administrator
     and any other  Indemnified  Party or Affected  Person in payment in full of
     any other  amounts  owed thereto by the Seller  under this  Agreement  and,
     FIFTH,  unless such amount has been  retained by the  Servicer  pursuant to
     CLAUSE (c), to the  Servicer  (if the  Servicer is Keebler or an  Affiliate
     thereof) in payment in full of the Issuer's Share of all accrued  Servicing
     Fees.

After the Capital,  Discount,  and Fees with respect to the Purchased  Interest,
Servicing  Fees, and any other amounts payable by the Seller and the Servicer to
the Issuer,  the Administrator or any other Indemnified Party or Affected Person
hereunder,  have been paid in full, all additional  Collections  with respect to
the Purchased Interest shall be paid to the Seller for its own account.

     (e) For the purposes of this SECTION 1.4:

          (i) if on any day the  Outstanding  Balance of any Pool  Receivable is
     reduced  or  adjusted  as a result of any  defective,  rejected,  returned,
     repossessed or foreclosed goods or services, or any revision, cancellation,
     allowance,  discount or other  adjustment  made by any  Originator,  Hollow
     Tree,  the  Servicer,  the Seller or any  Affiliate  of the Seller,  or any
     setoff or dispute  between any  Originator,  Hollow Tree, the Seller or any
     Affiliate of the Seller and an Obligor,  the Seller shall be deemed to have
     received on such day a Collection of such Pool  Receivable in the amount of
     such reduction or adjustment;

          (ii) if on any day any of the representations or warranties in Section
     1(g) or (m) of EXHIBIT III is not true with respect to any Pool Receivable,
     the Seller  shall be deemed to have  received on such day a  Collection  of
     such Pool  Receivable  in full  (Collections  deemed to have been  received

                                       6
<PAGE>

     pursuant  to  CLAUSE  (i) and (ii) of this  paragraph  (e) are  hereinafter
     sometimes referred to as "Deemed Collections");

          (iii) except as otherwise  required by applicable  law or the relevant
     Contract,  all Collections received from an Obligor of any Receivable shall
     be applied to the  Receivables  of such  Obligor in the order of the age of
     such  Receivables,  starting with the oldest such  Receivable,  unless such
     Obligor  designates  in writing  its payment  for  application  to specific
     Receivables; and

          (iv) if and to the extent  the  Administrator  or the Issuer  shall be
     required  for any  reason  to pay  over  to an  Obligor  (or  any  trustee,
     receiver, custodian or similar official pursuant to an Event of Bankruptcy)
     any amount  received by it  hereunder,  such amount  shall be deemed not to
     have been so received by the Administrator or the Issuer but rather to have
     been  retained by the Seller and,  accordingly,  the  Administrator  or the
     Issuer,  as the case may be, shall have a claim against the Seller for such
     amount,  payable  when and to the extent that any  distribution  from or on
     behalf of such Obligor is made in respect thereof.

On or before the last day of each  Reporting  Period that  contains  one or more
days on which Seller is deemed to have  received a  Collection  pursuant to this
SECTION 1.4(e), Seller shall transfer an amount equal to the aggregate amount of
such  Deemed  Collections  to the  Collection  Account  and the  Servicer  shall
distribute such transferred amount in the manner set forth in SECTION 1.4(c), as
if such  transferred  amount actually had been received by Seller or Servicer on
the date of such transfer from the Obligors of such Pool  Receivables  and as if
such  transferred  amount  actually had been deposited into a Lockbox Account on
the date of such transfer.

     (f) If at any time the Seller shall wish to cause the  reduction of Capital
of the Purchased Interest (but not to commence the liquidation,  or reduction to
zero, of the entire Capital of the Purchased Interest),  the Seller may do so as
follows:

          (i) the Seller shall give the  Administrator and the Servicer at least
     two Business Days' prior written  notice  thereof  (including the amount of
     such proposed  reduction and the proposed date on which such reduction will
     commence);

          (ii) on the proposed  date of  commencement  of such  reduction and on
     each  day  thereafter,  the  Servicer  shall  cause  Collections  not to be
     reinvested  until the amount  thereof  not so  reinvested  shall  equal the
     desired amount of reduction; and

          (iii) the  Servicer  shall  hold such  Collections  in the  Collection
     Account for the benefit of the Issuer,  for payment

                                       7
<PAGE>

     to the Administrator on the next Settlement Date immediately  following the
     current  Settlement Period, and the Capital of the Purchased Interest shall
     be deemed reduced in the amount to be paid to the  Administrator  only when
     in fact finally so paid;

provided, that:

          (A) the amount of any such reduction shall be not less than $5,000,000
     and shall be an integral multiple of $1,000,000,  and the entire Capital of
     the Purchased  Interest after giving effect to such reduction  shall be not
     less than  $50,000,000 and shall be in an integral  multiple of $1,000,000;
     and

          (B) the  Seller  shall  choose  a  reduction  amount,  and the date of
     commencement  thereof,  so that to the extent  practicable  such  reduction
     shall commence and conclude in the same Settlement Period.

     Section 1.5. FEES. The Seller shall pay to the  Administrator  certain fees
in the  amounts and on the dates set forth in a letter,  dated the date  hereof,
among the Servicer,  the Seller and the  Administrator (as such letter agreement
may be amended,  supplemented or otherwise  modified from time to time, the "Fee
Letter").

     Section 1.6. PAYMENTS AND COMPUTATIONS,  ETC. (a) All amounts to be paid or
deposited  by the  Seller  or the  Servicer  hereunder  shall  be  made  without
reduction  for offset or  counterclaim  and shall be paid or  deposited no later
than  noon  (New  York  City  time) on the day when due in same day funds to the
Administration  Account.  All amounts  received  after noon (New York City time)
will be deemed to have been received on the next Business Day.

     (b) The Seller or the Servicer,  as the case may be,  shall,  to the extent
permitted by law, pay interest on any amount not paid or deposited by the Seller
or the  Servicer,  as the case may be, when due  hereunder,  at an interest rate
equal to 1.0% per annum above the Base Rate, payable on demand.

     (c) All  computations of interest under CLAUSE (b) and all  computations of
Discount,  fees and other amounts hereunder shall be made on the basis of a year
of 360 (or 365 or 366, as applicable,  with respect to Discount or other amounts
calculated  by  reference  to the Base Rate) days for the actual  number of days
elapsed.  Whenever any payment or deposit to be made hereunder shall be due on a
day other than a Business Day, such payment or deposit shall be made on the next
Business Day and such extension of time shall be included in the  computation of
such payment or deposit.

                                       8
<PAGE>

     Section 1.7. DIVIDING OR COMBINING PORTIONS OF THE CAPITAL OF THE PURCHASED
INTEREST. The Seller may, on the last day of any Settlement Period,  pursuant to
written notice  delivered to the  Administrator  in accordance with SECTION 5.2:
(a) at least three  Business  Days before such last day in the case of a Portion
of Capital  to be funded  based  upon the  Eurodollar  Rate and (b) at least two
Business  Days before such last day in all other cases,  either:  (i) divide the
Capital of the Purchased  Interest into two or more portions (each a "PORTION OF
CAPITAL"),  which  Portions  of Capital  may accrue  Discount  by  reference  to
different rates, equal, in aggregate,  to the Capital of the Purchased Interest;
PROVIDED,  that after  giving  effect to such  division  the amount of each such
Portion of Capital  shall be not less than  $5,000,000  and shall be an integral
multiple of  $1,000,000,  or (ii)  combine  any two or more  Portions of Capital
outstanding on such last day and having  Settlement  Periods ending on such last
day into a single  Portion of Capital  equal to the  aggregate of the Capital of
the Purchased Interest.

     Section 1.8.  INCREASED COSTS. (a) If the  Administrator,  the Issuer,  any
Purchaser,  any  other  Program  Support  Provider  or any of  their  respective
Affiliates (each an "Affected Person") reasonably  determines that the existence
of or compliance with: (i) any law or regulation or any change therein or in the
interpretation or application thereof, in each case adopted, issued or occurring
after the date  hereof,  or (ii) any request,  guideline  or directive  from any
central bank or other Governmental Authority (whether or not having the force of
law)  issued or  occurring  after the date of this  Agreement,  affects or would
affect the amount of capital  required  or  expected  to be  maintained  by such
Affected  Person,  and such Affected  Person  determines that the amount of such
capital is increased by or based upon the  existence of any  commitment  to make
purchases  of (or  otherwise  to maintain the  investment  in) Pool  Receivables
related to this Agreement or any related liquidity facility,  credit enhancement
facility and other  commitments of the same type,  then,  upon written demand by
such  Affected  Person  (with a copy to the  Administrator),  the  Seller  shall
promptly pay to the Administrator, for the account of such Affected Person, from
time to time as specified by such Affected Person, additional amounts sufficient
to compensate  such  Affected  Person.  A  certificate  describing in reasonable
detail,  such amounts and the basis for such Affected  Person's  demand for such
amounts  submitted to the Seller and the  Administrator  by such Affected Person
shall be conclusive and binding for all purposes, absent manifest error.

     (b) If, due to either:  (i) the  introduction of or any change in or in the
interpretation of any law or regulation  occurring after the date hereof or (ii)
compliance  with any guideline or request  occurring  after the date hereof from
any  central  bank or other  Governmental  Authority  (whether or not having the
force of law), there shall be any increase in the cost to any Affected

                                       9
<PAGE>

Person of agreeing to purchase or purchasing,  or maintaining  the ownership of,
the Purchased  Interest in respect of which Discount is computed by reference to
the Eurodollar  Rate,  then,  upon written demand by such Affected  Person,  the
Seller  shall  promptly  pay to  such  Affected  Person,  from  time  to time as
specified by such Affected Person,  additional  amounts sufficient to compensate
such Affected  Person for such  increased  costs.  A  certificate  describing in
reasonable detail,  such amounts and the basis for such Affected Person's demand
for such amounts  submitted to the Seller and the Administrator by such Affected
Person shall be conclusive and binding for all purposes, absent manifest error.

     (c) In  determining  the  additional  amounts  necessary to  compensate  an
Affected  Person  pursuant to clause (a) or (b) above,  such Affected Person may
use any method of averaging  and  attribution  that it (in its sole and absolute
discretion) shall deem applicable.

     Section  1.9.  REQUIREMENTS  OF  LAW.  If any  Affected  Person  reasonably
determines  that the existence of or compliance  with: (a) any law or regulation
or any change therein or in the interpretation or application  thereof,  in each
case  adopted,  issued or occurring  after the date hereof,  or (b) any request,
guideline or directive  from any central  bank or other  Governmental  Authority
(whether or not having the force of law) issued or  occurring  after the date of
this Agreement:

          (i) does or shall subject such Affected  Person to any tax of any kind
     whatsoever  with respect to this  Agreement,  any increase in the Purchased
     Interest  or in the amount of Capital  relating  thereto,  or does or shall
     change the basis of taxation of payments to such Affected Person on account
     of Collections,  Discount or any other amounts payable hereunder (excluding
     taxes imposed on the overall  pre-tax net income of such  Affected  Person,
     franchise taxes imposed on such Affected  Person and any withholding  taxes
     imposed as a result of amounts  paid or  payable  to such  Affected  Person
     pursuant to this Agreement),

          (ii) does or shall  impose,  modify or hold  applicable  any  reserve,
     special deposit, compulsory loan or similar requirement against assets held
     by, or deposits or other  liabilities in or for the account of,  purchases,
     advances or loans by, or other credit extended by, or any other acquisition
     of funds by,  any office of such  Affected  Person  that are not  otherwise
     included  in the  determination  of the  Eurodollar  Rate or the Base  Rate
     hereunder, or

          (iii)  does  or  shall  impose  on  such  Affected  Person  any  other
     condition,

                                       10
<PAGE>

and the  result of any of the  foregoing  is: (A) to  increase  the cost to such
Affected  Person of acting as  Administrator,  or of  agreeing  to  purchase  or
purchasing  or  maintaining  the  ownership  of undivided  percentage  ownership
interests  with regard to the Purchased  Interest (or interests  therein) or any
Portion of Capital,  or (B) to reduce any amount receivable  hereunder  (whether
directly or  indirectly),  then, in any such case,  upon written  demand by such
Affected  Person,  the  Seller  shall  promptly  pay  to  such  Affected  Person
additional  amounts  necessary  to  compensate  such  Affected  Person  for such
additional cost or reduced amount receivable.  All such amounts shall be payable
as incurred. A certificate from such Affected Person to the Seller describing in
reasonable  detail the amount and basis for the amount of such additional  costs
or reduced amount  receivable  shall be conclusive and binding for all purposes,
absent manifest error.

     Section 1.10.  INABILITY TO DETERMINE EURODOLLAR RATE. If the Administrator
shall have  determined  before  the first day of any  Settlement  Period  (which
determination  shall be  conclusive  and binding  upon the parties  hereto),  by
reason of circumstances  affecting the interbank Eurodollar market, either that:
(a) dollar  deposits in the  relevant  amounts and for the  relevant  Settlement
Period are not  available,  (b) adequate and  reasonable  means do not exist for
ascertaining  the  Eurodollar  Rate  for  such  Settlement  Period  or  (c)  the
Eurodollar Rate determined  pursuant hereto does not accurately reflect the cost
to the Issuer (as conclusively  determined by the  Administrator) of maintaining
any Portion of Capital during such Settlement  Period,  the Administrator  shall
promptly give telephonic notice of such determination,  confirmed in writing, to
the Seller before the first day of such Settlement Period. Upon delivery of such
notice:  (i) no Portion of Capital  shall be funded  thereafter at the Alternate
Rate  determined  by  reference  to the  Eurodollar  Rate  unless  and until the
Administrator  shall have  given  notice to the  Seller  that the  circumstances
giving rise to such  determination no longer exist, and (ii) with respect to any
outstanding  Portions of Capital then funded at the Alternate Rate determined by
reference to the Eurodollar  Rate, such Alternate Rate shall, on the immediately
succeeding  Settlement  Date,  automatically  be converted to the Alternate Rate
determined  by  reference  to the Base Rate at the  respective  last days of the
then-current Settlement Periods relating to such Portions of Capital.

     Section 1.11. MITIGATION.  Each Affected Person agrees that if it makes any
demand for payment  under  SECTION 1.8 or 1.9,  it will use  reasonable  efforts
(consistent  with its internal policy and legal and regulatory  restrictions and
so long as such efforts would not be disadvantageous to it, as determined in its
sole discretion) to mitigate the effect upon such Affected Person of the capital
requirements,  increased  costs, tax or other matter described in SECTION 1.8 or
1.9, as applicable.

                                       11
<PAGE>


                                   ARTICLE II.
                   REPRESENTATIONS AND WARRANTIES; COVENANTS;
                               TERMINATION EVENTS


     Section 2.1. REPRESENTATIONS AND WARRANTIES;  COVENANTS. Each of the Seller
and the Servicer hereby makes the  representations  and  warranties,  and hereby
agrees to perform  and  observe  the  covenants,  applicable  to it set forth in
EXHIBITS III and IV, respectively.

     Section 2.2. TERMINATION EVENTS. If any of the Termination Events set forth
in  EXHIBIT V shall  occur,  the  Administrator  may,  by notice to the  Seller,
declare  the  Facility  Termination  Date to have  occurred  (in which  case the
Facility  Termination  Date shall be deemed to have  occurred);  PROVIDED,  that
automatically  upon the occurrence of any event (without any requirement for the
passage of time or the giving of notice)  described in paragraph  (f) of EXHIBIT
V, the  Facility  Termination  Date  shall  occur.  Upon  any such  declaration,
occurrence or deemed occurrence of the Facility Termination Date, the Issuer and
the  Administrator  shall have, in addition to the rights and remedies that they
may have under this  Agreement,  all other  rights and remedies  provided  after
default under the New York UCC and under other  applicable law, which rights and
remedies shall be cumulative.


                                   ARTICLE III.
                                 INDEMNIFICATION


     Section 3.1.  INDEMNITIES BY THE SELLER.  Without limiting any other rights
that the Administrator, the Issuer, any Program Support Provider or any of their
respective  Affiliates,   employees,   officers,   directors,  agents,  counsel,
successors,   transferees  or  assigns  (each,   an   "Indemnified   Party"  and
collectively,  the "Parties") may have  hereunder or under  applicable  law, the
Seller hereby agrees to indemnify  each  Indemnified  Party from and against any
and all claims,  damages,  expenses,  costs,  losses and liabilities  (including
Attorney  Costs)  (all  of  the  foregoing  being  collectively  referred  to as
"Indemnified  Amounts") arising out of or resulting from this Agreement (whether
directly or indirectly), the use of proceeds of purchases or reinvestments,  the
ownership of the Purchased  Interest,  or any interest therein, or in respect of
any  Receivable,   Related  Security  or  Contract,   excluding,   however:  (a)
Indemnified  Amounts to the extent  resulting  from gross  negligence or willful
misconduct on the part of such  Indemnified  Party or its  officers,  directors,
agents (including any successor Servicer appointed by the Administrator pursuant
to SECTION 4.1(a)) or counsel,  (b) recourse  (except as otherwise  specifically
provided in this Agreement) for  uncollectible  Receivables,  or (c) any overall
net income taxes or franchise  taxes imposed on such

                                       12
<PAGE>

Indemnified  Party and any withholding taxes imposed as a result of amounts paid
or payable to such Indemnified Party pursuant to this Agreement.  Subject to the
exclusions set forth in the preceding  sentence,  but without otherwise limiting
or being  limited  by the  foregoing,  the  Seller  shall  pay on demand to each
Indemnified  Party any and all amounts  necessary to indemnify such  Indemnified
Party from and against any and all Indemnified  Amounts relating to or resulting
from any of the following:

          (i) the failure of any Receivable  included in the  calculation of the
     Net  Receivables  Pool Balance as an Eligible  Receivable to be an Eligible
     Receivable,  the failure of any information  contained in an Monthly Report
     to be true and correct, or the failure of any other information provided to
     the  Issuer  or the  Administrator  with  respect  to  Receivables  or this
     Agreement to be true and correct,

          (ii) the failure of any representation,  warranty or statement made or
     deemed made by the Seller (or any of its  officers)  under or in connection
     with this  Agreement  to have been true and  correct as of the date made or
     deemed made in all respects,

          (iii) the  failure by the Seller to comply  with any  applicable  law,
     rule or  regulation  with  respect to any Pool  Receivable  or the  related
     Contract,  or the failure of any Pool Receivable or the related Contract to
     conform to any such applicable law, rule or regulation,

          (iv) the  failure to vest in the Issuer a valid and  enforceable:  (A)
     perfected undivided  percentage  ownership  interest,  to the extent of the
     Purchased  Interest,  in the  Receivables  in, or  purporting to be in, the
     Receivables Pool and the other Pool Assets, or (B) first priority perfected
     security  interest in the Pool Assets,  in each case, free and clear of any
     Adverse Claim,

          (v) the  failure to have  filed,  or any delay in  filing,  financing
     statements or other similar  instruments or documents  under the UCC of any
     applicable  jurisdiction  or other  applicable  laws  with  respect  to any
     Receivables in, or purporting to be in, the Receivables  Pool and the other
     Pool Assets,  whether at the time of any purchase or reinvestment or at any
     subsequent time,

          (vi) any dispute,  claim,  offset or defense  (other than discharge in
     bankruptcy  of the Obligor) of an Obligor to the payment of any  Receivable
     in, or purporting to be in, the Receivables Pool (including a defense based
     on such  Receivable  or the related  Contract not being a legal,  valid and
     binding  obligation  of such Obligor  enforceable  against it in

                                       13
<PAGE>

     accordance  with its terms),  or any other claim resulting from the sale of
     the goods or  services  related to such  Receivable  or the  furnishing  or
     failure to  furnish  such  goods or  services  or  relating  to  collection
     activities with respect to such  Receivable (if such collection  activities
     were performed by the Seller or any of its Affiliates acting as Servicer or
     by any agent or independent contractor retained by the Seller or any of its
     Affiliates),

          (vii) any  failure of the Seller (or any of its  Affiliates  acting as
     the Servicer) to perform its duties or obligations  in accordance  with the
     provisions hereof or under the Contracts,

          (viii)  any  products   liability   or  other  claim,   investigation,
     litigation or proceeding  arising out of or in connection with merchandise,
     insurance or services that are the subject of any Contract,

          (ix) the commingling of Collections at any time with other funds,

          (x) the use of proceeds of purchases or reinvestments, or

          (xi) any  reduction  in  Capital  as a result of the  distribution  of
     Collections  pursuant  to  SECTION  1.4(d),  if all or a  portion  of  such
     distributions  shall  thereafter be rescinded or otherwise must be returned
     for any reason.

     Section 3.2. INDEMNITIES BY THE SERVICER. Without limiting any other rights
that the  Administrator,  the  Issuer  or any other  Indemnified  Party may have
hereunder or under  applicable law, the Servicer hereby agrees to indemnify each
Indemnified  Party from and against any and all Indemnified  Amounts arising out
of or resulting from (whether  directly or  indirectly):  (a) the failure of any
information contained in a Monthly Report to be true and correct, or the failure
of any other  information  provided to the Issuer or the Administrator by, or on
behalf  of,  the  Servicer  to be  true  and  correct,  (b) the  failure  of any
representation,  warranty or  statement  made or deemed made by the Servicer (or
any of its  officers)  under or in connection  with this  Agreement to have been
true and  correct in all  respects as of the date made or deemed  made,  (c) the
failure by the Servicer to comply with any  applicable  law,  rule or regulation
with respect to any Pool  Receivable or the related  Contract,  (d) any dispute,
claim,  offset or defense of the Obligor to the payment of any Receivable in, or
purporting  to be in,  the  Receivables  Pool  resulting  from or related to the
collection activities with respect to such Receivable, or (e) any failure of the
Servicer to perform its duties or obligations in accordance  with the provisions
hereof.

                                       14
<PAGE>

     Section  3.3.  DEFENSE  OF CLAIMS.  (a)  Promptly  after the  receipt by an
Indemnified  Party or Parties  of a notice of the  commencement  of any  action,
suit,  proceeding,  investigation  or claim  against such  Indemnified  Party or
Parties as to which it  proposes  to demand  indemnification  from the Seller or
Servicer (either or both such parties, as applicable,  the "INDEMNIFYING  PARTY"
or "PARTIES")  pursuant to SECTION 3.1 or 3.2, as applicable,  such  Indemnified
Party or Parties  shall notify the  Indemnifying  Party or Parties in writing of
the commencement thereof; but the failure so to notify the Indemnifying Party or
Parties will not relieve such  Indemnifying  Party or Parties from any liability
which such  Indemnifying  Party or Parties may have to such Indemnified Party or
Parties  pursuant to SECTION  3.1 or 3.2 unless to the extent that such  failure
results in a material impairment of the Indemnifying Party or Parties ability to
defend such action, suit, proceeding,  investigation or claim in accordance with
the terms of this SECTION 3.3. After such notice,  if (i) an Indemnifying  Party
or Parties shall acknowledge  (without prejudice to any exclusion of Indemnified
Amounts  as a result of an  Indemnified  Party's  gross  negligence  or  willful
misconduct  pursuant to SECTION 3.1 or 3.2) in writing to such Indemnified Party
or  Parties  that such  Indemnifying  Party or  Parties  shall be  obligated  to
indemnify  such  Indemnified  Party  or  Parties  for  any  Indemnified  Amounts
described  in SECTION 3.1 or 3.2, as  applicable,  with  respect to such action,
suit, proceeding, investigation or claim, (ii) the defendants in, or targets of,
any such  action,  suit,  proceeding,  investigation  or claim  include both the
Indemnifying  Party or Parties and any such  Indemnified  Party or Parties,  and
(iii) no Termination  Event of Unmatured  Termination  Event shall have occurred
and be continuing,  the Indemnifying Party or Parties,  to the extent that it or
they shall  wish,  jointly  with such  Indemnified  Party or  Parties,  shall be
entitled to participate therein in defense of such action,  suit,  proceeding or
investigation,  and the Indemnifying Party or Parties and such Indemnified Party
or Parties  shall  cooperate  in the defense  thereof and shall  retain  counsel
reasonably   satisfactory  to  the  Indemnifying   Party  or  Parties  and  such
Indemnified Party or Parties to undertake the joint defense of such Indemnifying
Party or Parties  and such  Indemnified  Party or  Parties at such  Indemnifying
Party's or Parties' cost, risk and expense.  If (i) in the reasonable opinion of
such Indemnified Party or Parties,  the engagement of such counsel would present
a conflict  of  interest  that  would  prevent  such  counsel  from  effectively
undertaking  such  joint  defense,   (ii)  such  Indemnified  Party  or  Parties
reasonably  conclude  that there may be legal  defenses  available to it or them
that are different from or in addition to those  available to such  Indemnifying
Party or  Parties,  (iii)  such  Indemnifying  Party or  Parties  fail to employ
counsel reasonably satisfactory to such Indemnified Party or Parties in a timely
manner, or (iv) if a Termination Event or Unmatured Termination Event shall have
occurred and be continuing,  then such  Indemnified  Party or Parties may employ
separate counsel to represent or defend it or them in

                                       15
<PAGE>

any such action,  suit,  proceeding or investigation and such Indemnifying Party
or Parties  shall pay all fees,  expenses  and  disbursements  of such  counsel;
PROVIDED,  HOWEVER, that in no event shall such Indemnifying Party or Parties be
liable  for the  fees,  expenses  and  disbursements  of more  than one  counsel
representing all Indemnified Parties that are parties to the same action,  suit,
proceeding, investigation or claim.

     (b) No  Indemnifying  Party shall (i) without the prior written  consent of
the  relevant   Indemnified  Party  or  Parties  (which  consent  shall  not  be
unreasonably  withheld or delayed)  settle or compromise or consent to the entry
of  any  judgment  with  respect  to  any  pending  action,  suit,   proceeding,
investigation or claim in respect to which  indemnification  or contribution may
be sought hereunder  (whether or not the relevant  Indemnified  Party or Parties
are  actual  or  potential  parties  to  such  claim)  unless  such  settlement,
compromise  or  consent  includes  an  unconditional  release  of each  relevant
Indemnified  Party  from  all  liability  arising  out  of  such  action,  suit,
proceeding,  investigation  or claim or (ii) be liable for any settlement of any
such action  affected  without its written  consent  (which consent shall not be
unreasonably withheld or delayed), but if settled with its written consent or if
there be a final  judgment  of the  plaintiff  in any action,  the  Indemnifying
Parties  agree to indemnify  and hold  harmless any  Indemnified  Party from and
against any  indemnified  amounts  (subject to the terms of SECTION 3.1 and 3.2)
relating thereto.

     In the event of any dispute  between any Indemnified  Party or Parties,  on
the one hand, and any Indemnifying  Party, on the other hand, as to whether such
Indemnifying Party or Indemnified party is acting reasonably in objecting to any
proposed  settlement,  compromise  or consent,  such  dispute  shall be resolved
through  binding  arbitration  in  Chicago,  Illinois  in  accordance  with  the
commercial  arbitration  rules of the American  Arbitration  Association.  There
shall  be a  single  arbitrator  to be  selected  by  mutual  agreement  of such
Indemnified Party or Parties and such Indemnifying  Party or Parties (or if such
parties cannot agree on an arbitrator, by an arbitrator selected by a federal or
state  court  located  in the City of  Chicago).  Any such  arbitration  must be
commenced not later than 30 days after the date such dispute arose.


                                   ARTICLE IV.
                         ADMINISTRATION AND COLLECTIONS


     Section 4.1. APPOINTMENT OF THE SERVICER. (a) The servicing,  administering
and  collection  of the Pool  Receivables  shall be  conducted  by the Person so
designated from time to time as the

                                       16
<PAGE>

Servicer in accordance with this Section.  Until the Administrator  gives notice
to  Keebler  (in  accordance  with this  Section)  of the  designation  of a new
Servicer,  Keebler is hereby  designated  as, and hereby  agrees to perform  the
duties and obligations of, the Servicer  pursuant to the terms hereof.  Upon the
occurrence and during the continuation of a Termination Event, the Administrator
may designate as Servicer any Person  (including  itself) to succeed  Keebler or
any  successor  Servicer,  on the condition in each case that any such Person so
designated  shall agree to perform the duties and  obligations  of the  Servicer
pursuant to the terms hereof.

     (b) Upon the  designation  of a  successor  Servicer as set forth in CLAUSE
(a), Keebler agrees that it will terminate its activities as Servicer  hereunder
in a manner that the  Administrator  reasonably  determines  will facilitate the
transition  of the  performance  of such  activities  to the new  Servicer,  and
Keebler  shall  cooperate  with and assist such new Servicer.  Such  cooperation
shall  include  access to and  transfer  of related  records  and, to the extent
legally  permissible,  use by the new  Servicer  of all  licenses,  hardware  or
software  necessary or desirable to collect the Pool Receivables and the Related
Security.

     (c) Keebler  acknowledges  that,  in making  their  decision to execute and
deliver  this  Agreement,  the  Administrator  and the  Issuer  have  relied  on
Keebler's  agreement to act as Servicer hereunder.  Accordingly,  Keebler agrees
that it will not voluntarily resign as Servicer.

     (d) The Servicer may with the prior written  consent of the  Administrator,
delegate  its  duties  and  obligations  hereunder  to any  subservicer  (each a
"Sub-Servicer");  PROVIDED, that, in each such delegation: (i) such Sub-Servicer
shall agree in writing to perform  the duties and  obligations  of the  Servicer
pursuant to the terms hereof,  (ii) the Servicer shall remain  primarily  liable
for the  performance  of the  duties and  obligations  so  delegated,  (iii) the
Seller,  the Administrator and the Issuer shall have the right to look solely to
the  Servicer  for  performance,  and (iv) the terms of any  agreement  with any
Sub-Servicer  shall provide that the  Administrator may terminate such agreement
upon the termination of the Servicer hereunder by giving notice of its desire to
terminate  such  agreement  to the  Servicer  (and the  Servicer  shall  provide
appropriate notice to each such Sub-Servicer).

     Section 4.2.  DUTIES OF THE SERVICER.  (a) The Servicer shall take or cause
to be taken all such action as may be necessary or advisable to  administer  and
collect each Pool  Receivable  from time to time,  all in  accordance  with this
Agreement and all applicable laws,  rules and regulations,  with reasonable care
and  diligence,  and in accordance  with the Credit and Collection  Policy.  The
Servicer shall set aside, for the accounts of the Seller and the

                                       17
<PAGE>

Issuer,  the amount of the  Collections  to which each is entitled in accordance
with ARTICLE I. The Servicer may, in accordance  with the Credit and  Collection
Policy,  extend the maturity of any Pool Receivable (but not beyond 30 days) and
extend  the  maturity  or  adjust  the  Outstanding  Balance  of  any  Defaulted
Receivable  as  the  Servicer  may  determine  to  be  appropriate  to  maximize
Collections thereof;  PROVIDED,  HOWEVER, that: (i) such extension or adjustment
shall not alter the status of such Pool Receivable as a Delinquent Receivable or
a Defaulted  Receivable  or limit the rights of the Issuer or the  Administrator
under this Agreement and (ii) if a Termination Event has occurred and Keebler or
an Affiliate  thereof is serving as the Servicer,  Keebler or such Affiliate may
make such  extension or adjustment  only upon the prior written  approval of the
Administrator.  The Seller shall deliver to the Servicer and the Servicer  shall
hold for the benefit of the Seller and the  Administrator  (individually and for
the benefit of the Issuer), in accordance with their respective  interests,  all
records and documents  (including  computer tapes or disks) with respect to each
Pool Receivable.  Notwithstanding anything to the contrary contained herein, the
Administrator  may direct the  Servicer  (whether the Servicer is Keebler or any
other  Person) to commence or settle any legal action to enforce  collection  of
any Pool  Receivable  which is a Defaulted  Receivable  or to foreclose  upon or
repossess any Related Security.

     (b) The Servicer shall, as soon as practicable  following actual receipt of
collected  funds,  turn over to the Seller the  collections of any  indebtedness
that is not a Pool Receivable,  less, if Keebler or an Affiliate  thereof is not
the Servicer, all reasonable and appropriate out-of-pocket costs and expenses of
such Servicer of servicing,  collecting and administering such collections.  The
Servicer,  if other than  Keebler or an  Affiliate  thereof,  shall,  as soon as
practicable  upon  demand,  deliver to the Seller all records in its  possession
that evidence or relate to any indebtedness  that is not a Pool Receivable,  and
copies of records in its possession that evidence or relate to any  indebtedness
that is a Pool Receivable.

     (c) The Servicer's  obligations  hereunder shall terminate on the later of:
(i) the  Facility  Termination  Date and (ii)  the  date on  which  all  amounts
required to be paid to the Issuer,  the  Administrator and any other Indemnified
Party or Affected Person hereunder shall have been paid in full.

     After such  termination,  if Keebler or an  Affiliate  thereof  was not the
Servicer on the date of such termination, the Servicer shall promptly deliver to
the Seller all books,  records and related  materials that the Seller previously
provided  to the  Servicer,  or that  have been  obtained  by the  Servicer,  in
connection with this Agreement.

                                       18
<PAGE>

     Section 4.3.  ESTABLISHMENT AND USE OF CERTAIN  ACCOUNTS.  (a) Prior to the
initial  purchase  hereunder,  the Seller shall enter into  Lock-Box  Agreements
establishing  the  Lock-Box  Accounts  listed  on  SCHEDULE  II with  all of the
Lock-Box Banks, and deliver original counterparts thereof to the Administrator.

          (b) The Servicer  agrees to  establish  the  Collection  Account on or
before the date of the first purchase hereunder. The Collection Account shall be
used to accept the transfer of Collections of Pool Receivables from the Lock-Box
Accounts pursuant to SECTION 1.4(b) and for such other purposes described in the
Transaction Documents.

          (c) Any  amounts in the  Collection  Account  may be  invested  by the
Collection Account Bank at the Servicer's direction,  in Permitted  Investments,
so long as Issuer's interest in such Permitted Investments is perfected and such
Permitted  Investments  are subject to no Adverse Claims other than those of the
Issuer provided hereunder.

          (d) Upon the occurrence and during the  continuation  of a Termination
Event, the Administrator may at any time thereafter give notice to each Lock-Box
Bank and the Collection  Account Bank that the  Administrator  is exercising its
rights under the Lock-Box  Agreements and the Collection Account  Agreement,  as
applicable,  to do  any  or all of the  following:  (i) to  have  the  exclusive
ownership  and  control of the  Lock-Box  Accounts  and the  Collection  Account
transferred to the Administrator and to exercise  exclusive dominion and control
over the funds deposited therein, (ii) to have the proceeds that are sent to the
respective   Lock-Box  Accounts   redirected  pursuant  to  the  Administrator's
instructions,  and (iii) to take any or all other  actions  permitted  under the
applicable  Lock-Box Agreement and the Collection Account Agreement.  The Seller
hereby agrees that if the  Administrator  at any time takes any action set forth
in the preceding sentence, the Administrator shall have exclusive control of the
proceeds  (including  Collections) of all Pool Receivables and the Seller hereby
further  agrees to take any other action that the  Administrator  may reasonably
request to transfer such control.  Any proceeds of Pool Receivables  received by
the  Seller  or  the  Servicer  thereafter  shall  be  sent  immediately  to the
Administrator.

     Section 4.4.  ENFORCEMENT  RIGHTS. (a) At any time following the occurrence
and during the continuation of a Termination Event:

          (i) the  Administrator  may direct the  Obligors  that  payment of all
     amounts  payable  under any Pool  Receivable  is to be made directly to the
     Administrator or its designee,

          (ii) the  Administrator  may give notice of the  Issuer's  interest in
     Pool  Receivables to each Obligor,  which notice

                                       19
<PAGE>

     shall direct that  payments be made  directly to the  Administrator  or its
     designee, and

          (iii) the  Administrator  may request the  Servicer  to, and upon such
     request the Servicer  shall:  (A) assemble all of the records  necessary or
     desirable to collect the Pool Receivables and the Related Security,  and to
     the extent legally permissible  transfer or license to a successor Servicer
     the  use of all  software  necessary  or  desirable  to  collect  the  Pool
     Receivables  and the Related  Security,  and make the same available to the
     Administrator or its designee at a place selected by the Administrator, and
     (B) segregate all cash,  checks and other  instruments  received by it from
     time  to  time  constituting  Collections  in a  manner  acceptable  to the
     Administrator  and, promptly upon receipt,  remit all such cash, checks and
     instruments,  duly endorsed or with duly executed  instruments of transfer,
     to the Administrator or its designee.

     (b)  The  Seller  hereby  authorizes  the  Administrator,  and  irrevocably
appoints  the  Administrator  as  its   attorney-in-fact   with  full  power  of
substitution and with full authority in the place and stead of the Seller, which
appointment  is coupled with an interest,  to take any and all steps in the name
of the  Seller  and on behalf  of the  Seller  necessary  or  desirable,  in the
determination  of  the  Administrator,  after  the  occurrence  and  during  the
continuation of a Termination  Event, to collect any and all amounts or portions
thereof due under any and all Pool Assets,  including  endorsing the name of the
Seller on checks and other  instruments  representing  Collections and enforcing
such Pool Assets.  Notwithstanding  anything to the  contrary  contained in this
subsection,  none of the powers conferred upon such attorney-in-fact pursuant to
the preceding sentence shall subject such  attorney-in-fact  to any liability if
any action taken by it shall prove to be inadequate  or invalid,  nor shall they
confer any obligations upon such attorney-in-fact in any manner whatsoever.

     Section 4.5.  RESPONSIBILITIES  OF THE SELLER.  (a) Anything  herein to the
contrary notwithstanding, the Seller shall pay when due any taxes, including any
sales taxes payable in connection  with the Pool  Receivables and their creation
and satisfaction. The Administrator and the Issuer shall not have any obligation
or  liability  with  respect  to any Pool  Asset,  nor  shall  either of them be
obligated to perform any of the obligations of the Seller, Servicer, Hollow Tree
or any Originator thereunder.

     (b) Keebler hereby irrevocably agrees that if at any time it shall cease to
be the  Servicer  hereunder,  it  shall  act (if the  then-current  Servicer  so
requests) as the  data-processing  agent of the Servicer and, in such  capacity,
Keebler shall conduct the data-processing functions of the administration of the
Receivables  and the  Collections  thereon  in  substantially  the same way that
Keebler

                                       20
<PAGE>

conducted such data-processing functions while it acted as the Servicer.

     Section 4.6.  SERVICING  FEE. (a) Subject to CLAUSE (b), the Servicer shall
be paid a fee equal to 1.0% PER ANNUM  (the  "Servicing  Fee Rate") of the daily
average  aggregate  Outstanding  Balance of the Pool  Receivables.  The Issuer's
Share of such fee  shall  be paid  through  the  distributions  contemplated  by
SECTION 1.4(d), and the Seller's Share of such fee shall be paid by the Seller.

     (b) If the  Servicer  ceases to be Keebler  or an  Affiliate  thereof,  the
servicing  fee shall be the  greater of: (i) the amount  calculated  pursuant to
CLAUSE (a), and (ii) an alternative  amount specified by the successor  Servicer
not to exceed 100% of the aggregate  reasonable  costs and expenses  incurred by
such successor Servicer in connection with the performance of its obligations as
Servicer.


                                   ARTICLE V.
                                  MISCELLANEOUS


     Section 5.1.  AMENDMENTS,  ETC. No amendment or waiver of any  provision of
this Agreement or any other Transaction Document, or consent to any departure by
the Seller or the Servicer  therefrom,  shall be  effective  unless in a writing
signed by the  Administrator,  and, in the case of any  amendment,  by the other
parties thereto;  and then such amendment,  waiver or consent shall be effective
only in the  specific  instance  and for the  specific  purpose for which given;
PROVIDED, HOWEVER, that no such material amendment shall be effective until both
Moody's and Standard & Poor's have  notified the  Administrator  in writing that
such action will not result in a reduction  or  withdrawal  of the rating of any
Notes.  No failure on the part of the Issuer or the  Administrator  to exercise,
and no delay  in  exercising  any  right  hereunder  shall  operate  as a waiver
thereof,  nor  shall any  single  or  partial  exercise  of any right  hereunder
preclude  any other or further  exercise  thereof or the  exercise  of any other
right.  The  Administrator  shall provide each Rating Agency with a copy of each
amendment to or waiver or consent under this  Agreement  promptly  following the
effective date thereof.

     Section 5.2. NOTICES,  ETC. All notices and other  communications  provided
for hereunder shall,  unless otherwise stated herein,  be in writing  (including
facsimile  communication)  and shall be personally  delivered or sent by express
mail or courier or by certified mail,  postage-prepaid,  or by facsimile, to the
intended party at the address or facsimile  number of such party set forth under
its name on the  signature  pages  hereof or at such

                                       21
<PAGE>

other  address or  facsimile  number as shall be  designated  by such party in a
written notice to the other parties hereto.  All such notices and communications
shall be  effective,  (i) if  personally  delivered  or sent by express  mail or
courier or if sent by certified mail, when received,  and (ii) if transmitted by
facsimile, when sent, receipt confirmed by telephone or electronic means.

     Section 5.3. ASSIGNABILITY.  (a) This Agreement and the Issuer's rights and
obligations herein (including ownership of the Purchased Interest or an interest
therein)  shall  be  assignable,  in whole or in  part,  by the  Issuer  and its
successors and assigns with the prior written  consent of the Seller;  PROVIDED,
HOWEVER,  that such consent  shall not be  unreasonably  withheld;  and PROVIDED
FURTHER,  that no such consent  shall be required if the  assignment  is made to
BNS, any Affiliate of BNS, any Purchaser or other  Program  Support  Provider or
any Person  that is: (i) in the  business of issuing  Notes and (ii)  associated
with or administered by BNS or any Affiliate of BNS.

     (b) The  Issuer  may at any  time  grant  to one or  more  banks  or  other
institutions  (each a "Purchaser") party to the Liquidity  Agreement,  or to any
other  Program  Support  Provider,  participating  interests  in  the  Purchased
Interest.  In the  event of any  such  grant by the  Issuer  of a  participating
interest to a Purchaser  or other  Program  Support  Provider,  the Issuer shall
remain  responsible for the performance of its obligations  hereunder and except
as otherwise  provided  herein,  Seller and Servicer shall continue to deal with
Issuer as if Issuer had not  granted  such  participating  interest.  The Seller
agrees that each Purchaser or other Program  Support  Provider shall be entitled
to the benefits of SECTIONS 1.8 and 1.9.

     (c) This  Agreement  and the rights and  obligations  of the  Administrator
hereunder shall be assignable, in whole or in part, by the Administrator and its
successors  and assigns;  PROVIDED,  that unless:  (i) such  assignment is to an
Affiliate of BNS, (ii) it becomes unlawful for BNS to serve as the Administrator
or  (iii)  a  Termination  Event  exists,  the  Seller  has  consented  to  such
assignment, which consent shall not be unreasonably withheld.

     (d) Except as provided in SECTION  4.1(d),  none of the Seller,  Keebler or
the Servicer may assign its rights or delegate its obligations  hereunder or any
interest herein without the prior written consent of the Administrator.

     (e)  Without  limiting  any  other  rights  that  may  be  available  under
applicable  law,  the rights of the Issuer may be enforced  through it or by its
agents.

                                       22
<PAGE>

     Section 5.4.  COSTS,  EXPENSES AND TAXES.  (a) In addition to the rights of
indemnification  granted  under  SECTION 3.1, the Seller agrees to pay on demand
all reasonable costs and expenses in connection with the preparation, execution,
delivery  and  administration   (including   periodic  internal  audits  by  the
Administrator  of Pool  Receivables)  of this Agreement,  the other  Transaction
Documents and the other documents and agreements to be delivered  hereunder (and
all reasonable  costs and expenses in connection  with any amendment,  waiver or
modification   of  any  thereof),   including:   (i)  Attorney   Costs  for  the
Administrator,  the  Issuer and their  respective  Affiliates  and  agents  with
respect thereto and with respect to advising the  Administrator,  the Issuer and
their  respective  Affiliates  and agents as to their rights and remedies  under
this  Agreement and the other  Transaction  Documents,  and (ii) all  reasonable
costs and expenses (including Attorney Costs), if any, of the Administrator, the
Issuer  and  their  respective  Affiliates  and  agents in  connection  with the
enforcement of this Agreement and the other Transaction Documents.

     (b) In addition, the Seller shall pay on demand any and all stamp and other
taxes and fees payable in connection  with the execution,  delivery,  filing and
recording of this Agreement or the other documents or agreements to be delivered
hereunder,  and agrees to save each Indemnified  Party harmless from and against
any  liabilities  with  respect  to or  resulting  from any  delay in  paying or
omission to pay such taxes and fees.

     Section 5.5. NO  PROCEEDINGS;  LIMITATION ON PAYMENTS.  Each of the Seller,
Keebler,  the  Servicer,  the  Administrator,  each  assignee  of the  Purchased
Interest or any interest  therein,  hereby covenants and agrees that it will not
institute against, or join any other Person in instituting  against,  the Issuer
any   bankruptcy,   reorganization,   arrangement,   insolvency  or  liquidation
proceeding, or other proceeding under any federal or state bankruptcy or similar
law,  for one year and one day  after the  latest  maturing  Note  issued by the
Issuer is paid in full.  The  provision  of this  SECTION 5.5 shall  survive any
termination of this Agreement.

     Section 5.6. CONFIDENTIALITY.  Unless otherwise required by applicable law,
each of the Seller and Servicer agrees to maintain the  confidentiality  of this
Agreement  and the  other  Transaction  Documents  (and all  drafts  hereof  and
thereof) in communications with third parties and otherwise;  PROVIDED that this
Agreement may be disclosed  to: (a) third parties to the extent such  disclosure
is made pursuant to a written agreement of confidentiality in form and substance
reasonably satisfactory to the Administrator, (b) the Seller's legal counsel and
auditors  if they agree to hold it  confidential  and (c) in filings  made under
securities  laws.  Unless  otherwise  required by  applicable  law,  each of the
Administrator  and the Issuer  agrees to  maintain  the  confidentiality  of all
information   regarding  Keebler  and  its  Subsidiaries;   PROVIDED  that

                                       23
<PAGE>

such  information  may be  disclosed  to: (i) third  parties to the extent  such
disclosure is made pursuant to a written  agreement of  confidentiality  in form
and  substance  reasonably  satisfactory  to  Keebler,  (ii) legal  counsel  and
auditors  of  the  Issuer  or  the  Administrator  if  they  agree  to  hold  it
confidential,  (iii) the rating  agencies  rating  the Notes to the extent  such
information relates to the Receivables Pool or the transactions  contemplated by
this  Agreement,  or if not so  related,  upon  obtaining  the prior  consent of
Keebler (such consent not to be unreasonably withheld), (iv) any Program Support
Provider or potential  Program Support  Provider to the extent such  information
relates  to the  Receivables  Pool  or the  transactions  contemplated  by  this
Agreement,  or if not so related,  upon  obtaining the prior written  consent of
Keebler (such consent not to be unreasonably withheld),  (v) any placement agent
placing the Notes, and (vi) any regulatory  authorities having jurisdiction over
BNS, the Issuer any Program Support Provider or any Purchaser.

     Section 5.7.  GOVERNING LAW AND  JURISDICTION.  (a) THIS AGREEMENT SHALL BE
DEEMED TO BE A CONTRACT  MADE UNDER AND  GOVERNED  BY THE  INTERNAL  LAWS OF THE
STATE OF NEW YORK (INCLUDING FOR SUCH PURPOSE  SECTIONS 5-1401 AND 5-1402 OF THE
GENERAL  OBLIGATIONS LAW OF THE STATE OF NEW YORK) EXCEPT TO THE EXTENT THAT THE
VALIDITY OR PERFECTION OF A SECURITY INTEREST OR REMEDIES HEREUNDER,  IN RESPECT
OF ANY PARTICULAR  COLLATERAL  ARE GOVERNED BY THE LAWS OF A JURISDICTION  OTHER
THAN THE STATE OF NEW YORK.

     (b) ANY LEGAL ACTION OR  PROCEEDING  WITH RESPECT TO THIS  AGREEMENT MAY BE
BROUGHT IN THE  COURTS OF THE STATE OF NEW YORK OR OF THE UNITED  STATES FOR THE
SOUTHERN DISTRICT OF NEW YORK; AND, BY EXECUTION AND DELIVERY OF THIS AGREEMENT,
EACH OF THE PARTIES HERETO CONSENTS,  FOR ITSELF AND IN RESPECT OF ITS PROPERTY,
TO THE  NON-EXCLUSIVE  JURISDICTION OF THOSE COURTS.  EACH OF THE PARTIES HERETO
IRREVOCABLY  WAIVES,  TO THE MAXIMUM  EXTENT  PERMITTED BY LAW,  ANY  OBJECTION,
INCLUDING  ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM
NON CONVENIENS,  THAT IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION
OR PROCEEDING IN SUCH  JURISDICTION IN RESPECT OF THIS AGREEMENT OR ANY DOCUMENT
RELATED  HERETO.  EACH OF THE  PARTIES  HERETO  WAIVES  PERSONAL  SERVICE OF ANY
SUMMONS,  COMPLAINT  OR OTHER  PROCESS,  WHICH  SERVICE MAY BE MADE BY ANY OTHER
MEANS PERMITTED BY NEW YORK LAW.

     Section 5.8.  EXECUTION IN COUNTERPARTS.  This Agreement may be executed in
any number of counterparts,  each of which, when so executed, shall be deemed to
be an original, and all of which, when taken together,  shall constitute one and
the same agreement.

     Section 5.9. SURVIVAL OF TERMINATION.  The provisions of SECTIONS 1.8, 1.9,
3.1, 3.2,  5.4, 5.5, 5.6, 5.7, 5.8, 5.10 and 5.13 shall survive any  termination
of this Agreement.

                                       24
<PAGE>

     Section 5.10. WAIVER OF JURY TRIAL. EACH OF THE PARTIES HERETO WAIVES THEIR
RESPECTIVE  RIGHTS TO A TRIAL BY JURY OF ANY CLAIM OR CAUSE OF ACTION BASED UPON
OR ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS  CONTEMPLATED
HEREBY IN ANY ACTION,  PROCEEDING OR OTHER LITIGATION OF ANY TYPE BROUGHT BY ANY
OF THE  PARTIES  AGAINST ANY OTHER PARTY OR  PARTIES,  WHETHER  WITH  RESPECT TO
CONTRACT  CLAIMS,  TORT CLAIMS OR OTHERWISE.  EACH OF THE PARTIES  HERETO AGREES
THAT ANY SUCH CLAIM OR CAUSE OF ACTION SHALL BE TRIED BY A COURT TRIAL WITHOUT A
JURY. WITHOUT LIMITING THE FOREGOING,  EACH OF THE PARTIES HERETO FURTHER AGREES
THAT ITS  RESPECTIVE  RIGHT TO A TRIAL BY JURY IS  WAIVED BY  OPERATION  OF THIS
SECTION AS TO ANY ACTION,  COUNTERCLAIM OR OTHER PROCEEDING THAT SEEKS, IN WHOLE
OR IN PART, TO CHALLENGE THE VALIDITY OR ENFORCEABILITY OF THIS AGREEMENT OR ANY
PROVISION  HEREOF.  THIS  WAIVER  SHALL  APPLY  TO  ANY  SUBSEQUENT  AMENDMENTS,
RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS AGREEMENT.

     Section 5.11.  ENTIRE  AGREEMENT.  This Agreement and the other Transaction
Documents  embody the entire  agreement  and  understanding  between the parties
hereto, and supersede all prior or contemporaneous agreements and understandings
of such Persons,  verbal or written,  relating to the subject  matter hereof and
thereof.

     Section 5.12. HEADINGS. The captions and headings of this Agreement and any
Exhibit,  Schedule or Annex hereto are for  convenience  of  reference  only and
shall not affect the interpretation hereof or thereof.

     Section 5.13. ISSUER'S LIABILITIES. The obligations of the Issuer under the
Transaction  Documents are solely the corporate  obligations  of the Issuer.  No
recourse  shall be had for any  obligation or claim arising out of or based upon
any Transaction Document against any stockholder, employee, officer, director or
incorporator  of the Issuer;  PROVIDED,  HOWEVER,  that this  Section  shall not
relieve any such Person of any  liability  it might  otherwise  have for its own
gross negligence or willful misconduct.

     Section 5.14. TAX TREATMENT.  The Seller has structured  this Agreement and
the  Purchased  Interest to facilitate a secured,  credit-enhanced  financing on
favorable  terms with the intention that the Purchased  Interest will constitute
indebtedness  of the Seller for federal income and state and local tax purposes.
The  Seller  and  Issuer  by  acceptance  of the  Purchased  Interest,  agree to
recognize and report the Purchased  Interest as  indebtedness  of the Seller for
purposes of federal, state and local income or franchise taxes and any other tax
imposed on or  measured  by  income,  and to report all  receipts  and  payments
relating thereto in a manner that is consistent with such characterization.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       25
<PAGE>

                         

    IN WITNESS WHEREOF, the parties have caused this agreement to be exectued
by their respective  officers  thereunto duly  authorized,  as of the date first
above written.
                                                                               

                                   KEEBLER FUNDING CORPORATION

                                   By: /s/ THOMAS E. O'NEILL
                                      ------------------------------------- 
                                      Name:  Thomas E. O'Neill
                                      Title: Vice President

                                      Address:

                                      3875 Bay Center Place
                                      Hayward, California 94545
                                      Attention:
                                      Telephone:
                                      Facsimile:

                                   KEEBLER FOODS COMPANY

                                   By: /s/ THOMAS E. O'NEILL
                                      -------------------------------------
                                      Name:  Thomas E. O'Neill
                                      Title: Vice President   

                                      Address:

                                      One Hollow Tree Lane
                                      677 Larch Avenue
                                      Elmhurst, Illinois 60126
                                      Attention: Treasurer
                                      Telephone: (630) 782-2690
                                      Facsimile: (630) 833-3372



                                                  
                                       S-1
<PAGE>

                                   LIBERTY STREET FUNDING CORP.

                                   By: /s/ ANDREW L. STIDD
                                      -------------------------------------
                                      Name:   Andrew L. Stidd
                                      Title:  President

                                      Address:

                                      Liberty Street Funding Corp.
                                      c/o Global Securitization
                                        Services, LLC
                                      25 West 43rd Street, Suite 704
                                      New York, New York 10036
                                      Attention: Andrew L. Stidd
                                      Telephone No.: (212) 302-8330
                                      Facsimile No.: (212) 302-8767

                                      With a copy to:
     
                                      The Bank of Nova Scotia
                                      One Liberty Plaza
                                      New York, New York 10006
                                      Attention: Richard A. Josephs
                                      Telephone No.: (212) 225-5000
                                      Facsimile No.: (212) 225-5090


                                      THE BANK OF NOVA SCOTIA,
                                        as Administrator

                                   By: /s/ RICHARD A. JOSEPHS
                                      -------------------------------------
                                      Name:   Richard A. Josephs
                                      Title:  Product Manager
                                        
                                      Address:

                                      The Bank of Nova Scotia
                                      One Liberty Plaza
                                      New York, New York 10006
                                      Attention: Richard A. Josephs
                                      Telephone No.: (212) 225-5000
                                      Facsimile No.: (212) 225-5090



                                                  
                                      S-2
<PAGE>



<TABLE>       
                                                                                                       EXHIBIT 21

                                  SUBSIDIARIES OF KEEBLER FOODS COMPANY

<CAPTION>
                                                                                   STATE OF
                     COMPANY                                                    INCORPORATION
                     -------                                                    -------------
<S>                                                                             <C>    
WHOLLY-OWNED SUBSIDIARIES OF KEEBLER FOODS COMPANY

      1.  Keebler Leasing Corp.                                                    Delaware
      2.  Keebler Company                                                          Delaware
      3.  Shaffer, Clarke & Co., Inc.                                              Delaware
      4.  Johnston's Ready-Crust Company                                           Delaware
      5.  Bake-Line Products, Inc.                                                 Illinois



WHOLLY-OWNED SUBSIDIARIES OF KEEBLER COMPANY

      1.  Steamboat Corporation                                                     Georgia
      2.  Illinois Baking Corporation                                              Delaware
      3.  Keebler Cookie & Cracker Company                                          Nevada
      4.  Hollow Tree Company, L.L.C.                                              Delaware
      5.  Keebler Co./Puerto Rico, Inc.                                            Delaware
      6.  Keebler H.C., Inc.                                                       Illinois
      7.  Keebler-Georgia, Inc.                                                     Georgia
      8.  Keebler Foreign Sales Corporation                                     Virgin Islands
      9.  Hollow Tree Financial Company, L.L.C.                                    Delaware
      10. Godfrey Transport, Inc.                                                  Delaware
      11. Bishop Baking Company, Inc.                                              Delaware
      12. Famous Amos Chocolate Chip Cookie Company, L.L.C.                        Delaware
      13. Mother's Cookie Company, L.L.C.                                          Delaware
      14. Murray Biscuit Company, L.L.C.                                           Delaware
      15. Barbara Dee Cookie Company, L.L.C.                                       Delaware
      16. Little Brownie Bakers, L.L.C.                                            Delaware
      17. President Baking Company, L.L.C.                                         Delaware
      18. Sunny Cookie Company, L.L.C.                                             Delaware
      19. Sunshine Biscuits, L.L.C.                                                Delaware



JOINTLY-OWNED SUBSIDIARIES OF KEEBLER COMPANY AND SUNSHINE BISCUITS, INC.

      1.  Elfin Equity Co., LLC (1)                                                Delaware



INDIRECTLY OWNED SUBSIDIARIES OF KEEBLER FOODS COMPANY

      1.  Keebler Assets Company (2)                                               Delaware



     (1)  64.6% of the limited liability company interests are owned by Keebler
          Company and 35.4% of the limited liability company interests are owned
          by Sunshine Biscuits, Inc.

     (2)  34% of the limited  liability  company  interests are owned by Keebler
          Company,  33% of the limited  liability company interests are owned by
          Keebler-Georgia,  Inc.  and  33%  of  the  limited  liability  company
          interests are owned by Keebler Leasing Corp.

</TABLE>




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Keebler
Foods Company Consolidated Balance Sheet at January 2, 1999 and the Consolidated
Statement of Operations for the year ended January 2, 1999 found on pages F-3
through F-5 of Keebler's Form 10-K and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<CIK> 0001018848
<NAME> KEEBLER FOODS COMPANY
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                           JAN-2-1999
<PERIOD-START>                              JAN-4-1998
<PERIOD-END>                                JAN-2-1999
<CASH>                                          23,515
<SECURITIES>                                         0
<RECEIVABLES>                                  148,859
<ALLOWANCES>                                     7,782
<INVENTORY>                                    166,377
<CURRENT-ASSETS>                               415,318
<PP&E>                                         719,227
<DEPRECIATION>                                 154,703
<TOTAL-ASSETS>                               1,655,780
<CURRENT-LIABILITIES>                          510,186
<BONDS>                                        541,765
                                0
                                          0
<COMMON>                                           841
<OTHER-SE>                                     328,460
<TOTAL-LIABILITY-AND-EQUITY>                 1,655,780
<SALES>                                      2,226,480
<TOTAL-REVENUES>                             2,226,480
<CGS>                                          938,896
<TOTAL-COSTS>                                2,018,940
<OTHER-EXPENSES>                                11,501
<LOSS-PROVISION>                                20,148
<INTEREST-EXPENSE>                              26,500
<INCOME-PRETAX>                                169,539
<INCOME-TAX>                                    72,962
<INCOME-CONTINUING>                             96,577
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                (1,706)
<CHANGES>                                            0
<NET-INCOME>                                    94,871
<EPS-PRIMARY>                                     1.14
<EPS-DILUTED>                                     1.08
        

</TABLE>


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