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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
MEDICAL ALLIANCE, INC.
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(Name of Issuer)
COMMON STOCK
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(Title of Class of Securities)
58449S 10 5
--------------------------------------------
(CUSIP Number)
Check the following box if a fee is being paid with this statement / /. (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Page 1 of 5 Pages
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CUSIP No. 58449S 10 5 13G Page 2 of 5 Pages
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1 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Paul Herchman
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
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5 SOLE VOTING POWER
NUMBER OF 467,485
SHARES -------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
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EACH 7 SOLE DISPOSITIVE POWER
REPORTING 467,485
PERSON ------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
0
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
486,218
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
8.2%
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12 TYPE OF REPORTING PERSON*
IN
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Item 1(a). Name of Issuer.
The name of the Issuer is Medical Alliance, Inc.
Item 1(b). Address of Issuer's Principal Executive Offices.
The Issuer's principal executive offices are located at 2445
Gateway Drive, Suite 150, Irving, Texas 75063.
Item 2(a). Name of Persons Filing.
This statement is being filed on behalf of Paul Herchman.
Item 2(b). Address of Principal Business Office or, if none, Residence.
The address of the principal business office of Paul Herchman is
2445 Gateway Drive, Suite 150, Irving, Texas 75063.
Item 2(c). Citizenship.
Paul Herchman is a citizen of the United States.
Item 2(d). Title of Class of Securities.
This statement relates to shares of Common Stock of the Issuer
(the "Common Stock").
Item 2(e). CUSIP Number.
The CUSIP No. for the shares of Common Stock of the Issuer is
58449S 10 5.
Item 3. Not Applicable.
Item 4. Ownership.
(a)-(b) As of December 31, 1996, Paul Herchman beneficially owned
486,218 shares, or 8.2%, of the Common Stock. Mr. Herchman
beneficially owned 467,485 of such shares directly and 18,733 of
such shares by ownership of options.
(c)(i)-(iv) Voting and Dispositive Power
Paul Herchman has the sole power to vote or direct the vote of
467,485 shares of Common Stock. Paul Herchman does not share power
to vote or to direct the vote of any shares of Common Stock. Paul
Herchman has the sole power to dispose or direct the disposition
of 467,485 shares of Common Stock. Paul
Page 3 of 5 Pages
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Herchman does not share power to dispose or to direct the
disposition of any shares of Common Stock. See also Items 5-9
hereof.
Item 5. Ownership of Five Percent or Less of a Class.
Not applicable
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
Certain other persons may have the right to receive a portion of
the proceeds from the sale of the shares of Common Stock disclosed herein. None
of such persons' interest exceeds five percent of the outstanding Common Stock.
Item 7. Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on By the Parent Holding Company.
Not applicable
Item 8. Identification and Classification of Members of the Group.
Not applicable
Item 9. Notice of Dissolution of Group.
Not applicable
Item 10. Certification.
Not applicable
Page 4 of 5 Pages
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CUSIP NO. 58449S 10 5 13G PAGE 5 OF 5 PAGES
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After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Date: February 13, 1997
/s/ Paul Herchman
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Paul Herchman
