BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
SC 13G, 1997-02-14
MISC GENERAL MERCHANDISE STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO. )*


            BOWLIN Outdoor Advertising & Travel Centers Incorporated
            --------------------------------------------------------
                                (Name of Issuer)



                          Common Stock, $.001 par value
                          -----------------------------
                         (Title of Class of Securities)



                                   102595 10 5
                                   -----------
                                 (CUSIP Number)




*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).





<PAGE>

                                  SCHEDULE 13G
- ---------------------                                          -----------------
CUSIP NO. 102595 10 5                                          PAGE 2 OF 9 PAGES
- ---------------------                                          -----------------

1   NAMES OF REPORTING PERSONS
    S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

    THE FRANCIS W. McCLURE AND EVELYN HOPE McCLURE REVOCABLE TRUST
- --------------------------------------------------------------------------------
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                    (a) / /
    N/A                                                                  (b) / /
- --------------------------------------------------------------------------------
3   SEC USE ONLY

- --------------------------------------------------------------------------------
4   CITIZENSHIP OR PLACE OF ORGANIZATION

    State of New Mexico
- --------------------------------------------------------------------------------
              5   SOLE VOTING POWER
                  403,124
  NUMBER OF   ------------------------------------------------------------------
   SHARES     6   SHARED VOTING POWER       
BENEFICIALLY      0   
  OWNED BY    ------------------------------------------------------------------
    EACH      7   SOLE DISPOSITIVE POWER    
  REPORTING       403,124       
   PERSON     ------------------------------------------------------------------
    WITH      8   SHARED DISPOSITIVE POWER  
                  0  
- --------------------------------------------------------------------------------
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    403,124
- --------------------------------------------------------------------------------
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*    / /
    N/A
- --------------------------------------------------------------------------------
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    9.2%, based upon 4,384,848 shares outstanding at 12/31/96.
- --------------------------------------------------------------------------------
12  TYPE OF REPORTING PERSON*
    00
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>
                                  SCHEDULE 13G
- ---------------------                                          -----------------
CUSIP NO. 102595 10 5                                          PAGE 3 OF 9 PAGES
- ---------------------                                          -----------------

1   NAMES OF REPORTING PERSONS
    S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

    FRANCIS W. McCLURE
- --------------------------------------------------------------------------------
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                    (a) / /
    N/A                                                                  (b) / /
- --------------------------------------------------------------------------------
3   SEC USE ONLY

- --------------------------------------------------------------------------------
4   CITIZENSHIP OR PLACE OF ORGANIZATION

    United States
- --------------------------------------------------------------------------------
              5   SOLE VOTING POWER
                  0
  NUMBER OF   ------------------------------------------------------------------
   SHARES     6   SHARED VOTING POWER       
BENEFICIALLY      403,124    
  OWNED BY    ------------------------------------------------------------------
    EACH      7   SOLE DISPOSITIVE POWER    
  REPORTING       0       
   PERSON     ------------------------------------------------------------------
    WITH      8   SHARED DISPOSITIVE POWER  
                  403,124   
- --------------------------------------------------------------------------------
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    403,124
- --------------------------------------------------------------------------------
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*    / /
    N/A
- --------------------------------------------------------------------------------
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    9.2%, based upon 4,384,848 shares outstanding at 12/31/96.
- --------------------------------------------------------------------------------
12  TYPE OF REPORTING PERSON*
    IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

                                  SCHEDULE 13G
- ---------------------                                          -----------------
CUSIP NO. 102595 10 5                                          PAGE 4 OF 9 PAGES
- ---------------------                                          -----------------

1   NAMES OF REPORTING PERSONS
    S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

    EVELYN HOPE McCLURE
- --------------------------------------------------------------------------------
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                    (a) / /
    N/A                                                                  (b) / /
- --------------------------------------------------------------------------------
3   SEC USE ONLY

- --------------------------------------------------------------------------------
4   CITIZENSHIP OR PLACE OF ORGANIZATION

    United States
- --------------------------------------------------------------------------------
              5   SOLE VOTING POWER
                  0
  NUMBER OF   ------------------------------------------------------------------
   SHARES     6   SHARED VOTING POWER       
BENEFICIALLY      403,124    
  OWNED BY    ------------------------------------------------------------------
    EACH      7   SOLE DISPOSITIVE POWER    
  REPORTING       0       
   PERSON     ------------------------------------------------------------------
    WITH      8   SHARED DISPOSITIVE POWER  
                  403,124   
- --------------------------------------------------------------------------------
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    403,124
- --------------------------------------------------------------------------------
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*    / /
    N/A
- --------------------------------------------------------------------------------
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    9.2%, based upon 4,384,848 shares outstanding at 12/31/96.
- --------------------------------------------------------------------------------
12  TYPE OF REPORTING PERSON*
    IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>

ITEM 1(A)   NAME OF ISSUER:

            BOWLIN Outdoor Advertising & Travel Centers Incorporated

ITEM 1(B)   ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

            150 Louisiana NE
            Albuquerque, New Mexico 87108

ITEM 2(A)   NAME OF PERSON FILING:

            The persons filing this Schedule 13G are:*

            (1)  The Francis W. McClure and Evelyn Hope McClure Revocable  Trust
                 (the "McClure Trust")

            (2)  Francis W. McClure

            (3)  Evelyn Hope McClure
            ---------

            *  Attached  to this  Schedule  13G as  Exhibit 1 is a Joint  Filing
               Agreement  between the persons specified above that this Schedule
               13G is being filed on behalf of each of them.

ITEM 2(B)   ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

            The address of Francis McClure, Evelyn McClure and the McClure Trust
            is P. O. Box 400, Grants, New Mexico 87020.

ITEM 2(C)   CITIZENSHIP:

            Francis  McClure  and Evelyn  McClure  are  residents  of the United
            States.  The McClure Trust was formed under the laws of the State of
            New Mexico.

ITEM 2(D)   TITLE OF CLASS OF SECURITIES:

            Common Stock, $.001 par value

ITEM 2(E)   CUSIP NUMBER:

            102595 10 5

ITEM 3.     IF THIS  STATEMENT IS FILED PURSUANT TO RULES 13D-1(B) OR 13D-2(B),
            CHECK WHETHER THE PERSON FILING IS A:

            (a) / / Broker or Dealer registered under Section 15 of the Act

            (b) / / Bank as defined in Section 3(a)(6) of the Act

            (c) / / Insurance Company as defined in Section 3(a)(19) of the Act

            (d) / / Investment Company registered under Section 8 of the 
                    Investment Company Act

            (e) / / Investment  Adviser  registered  under  Section  203 of  the
                    Investment Advisers Act of 1940


                                Page 5 of 9 Pages
<PAGE>

            (f) / / Employee Benefit Plan, Pension Fund which is subject to the 
                    provisions of the  Employee  Retirement Income Security Act 
                    of 1974 or Endowment Fund; see ss.240.13d-1(b)(1)(ii)(F)    
                                                                                
            (g) / / Parent Holding Company, in accordance with ss.240.13d-1(b)  
                    (1)(ii)(G)(NOTE: See Item 7)                                
                                                                                
            (h) / / Group, in accordance with ss.240.13d-1(b)(1)(ii)(H)         
                                                                                
            Not  applicable.                                                    

ITEM 4.     OWNERSHIP.

     (A)    AMOUNT BENEFICIALLY OWNED:

            Francis McClure and Evelyn McClure are each the beneficial owners of
            the  403,124  shares  of  Common  Stock of the  Company  held by the
            McClure  Trust of which Francis  McClure and Evelyn  McClure are the
            Trustees  and  beneficiaries.  The McClure  Trust is the  beneficial
            owner of 403,124 shares.

     (B)    PERCENT OF CLASS:

            (1) The McClure Trust - 9.2%

            (2) Francis McClure - 9.2%

            (3) Evelyn McClure - 9.2%

     (C)    NUMBER OF SHARES AS TO WHICH SUCH PERSON HAS:

            (1) The McClure Trust:

               (i)   sole power to vote or direct the vote: 403,124

               (ii)  shared power to vote or direct the vote: 0

               (iii) sole power to dispose or direct the disposition of: 403,124

               (iv)  shared power to dispose or direct the disposition of: 0

            (2) Francis McClure:

               (i)   sole power to vote or direct the vote: 0

               (ii)  shared power to vote or direct the vote: 403,124

               (iii) sole power to dispose or direct the disposition of: 0

               (iv)  shared  power to dispose  or  direct  the  disposition  of:
                     403,124




                                Page 6 of 9 Pages

<PAGE>

            (3) Evelyn McClure:

               (i)   sole power to vote or direct the vote: 0

               (ii)  shared power to vote or direct the vote: 403,124

               (iii) sole power to dispose or direct the disposition of: 0

               (iv)  shared  power to dispose  or  direct  the  disposition  of:
                     403,124

ITEM 5.     OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

            If this  statement  is being filed to report the fact that as of the
            date  hereof the  reporting  person has ceased to be the  beneficial
            owner of more than five  percent of the class of  securities,  check
            the following / /.

            Not applicable.

ITEM 6.     OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

            Not applicable.

ITEM 7.     IDENTIFICATION AND  CLASSIFICATION OF THE  SUBSIDIARY WHICH ACQUIRED
            THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

            Not applicable.

ITEM 8.     IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

            Not applicable.

ITEM 9.     NOTICE OF DISSOLUTION OF GROUP

            Not applicable.

ITEM 10.    CERTIFICATION

            Not applicable.






                                Page 7 of 9 Pages

<PAGE>

                                    SIGNATURE


         After  reasonable  inquiry and to the best of our knowledge and belief,
we hereby  certify  that the  information  set forth in this  statement is true,
complete and correct.

                                            THE FRANCIS W. McCLURE AND EVELYN H.
                                            McCLURE REVOCABLE TRUST


Dated:  February 13, 1997                   By: /s/ Francis W. McClure
                                               ---------------------------------
                                                  Francis W. McClure, Trustee


Dated:  February 13, 1997                   By: /s/ Evelyn Hope McClure
                                               ---------------------------------
                                                  Evelyn Hope McClure, Trustee



Dated:  February 13, 1997                   /s/ Francis W. McClure
                                            ------------------------------------
                                            FRANCIS W. McCLURE


Dated:  February 13, 1997                   /s/ Evelyn Hope McClure
                                            ------------------------------------
                                            EVELYN HOPE McCLURE



                                Page 8 of 9 Pages

<PAGE>

                                    EXHIBIT 1

                             JOINT FILING AGREEMENT



         THE FRANCIS W. McCLURE AND EVELYN HOPE McCLURE REVOCABLE TRUST, FRANCIS
W. McCLURE and EVELYN HOPE McCLURE  hereby agree and consent to the joint filing
on their  behalf of the  foregoing  Schedule  13G  relating to their  beneficial
ownership of the Common Stock of BOWLIN  Outdoor  Advertising  & Travel  Centers
Incorporated.

                                            THE FRANCIS W. McCLURE AND EVELYN H.
                                            McCLURE REVOCABLE TRUST


Dated:  February 13, 1997                   By: /s/ Francis W. McClure
                                               ---------------------------------
                                                    Francis W. McClure, Trustee


Dated:  February 13, 1997                   By: /s/ Evelyn Hope McClure
                                               ---------------------------------
                                                    Evelyn Hope McClure, Trustee



Dated:  February 13, 1997                    /s/ Francis W. McClure
                                             -----------------------------------
                                             FRANCIS W. McCLURE


Dated:  February 13, 1997                    /s/ Evelyn Hope McClure
                                             -----------------------------------
                                             EVELYN HOPE McCLURE


                                Page 9 of 9 Pages


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