BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
SC 13G, 1997-02-14
MISC GENERAL MERCHANDISE STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO. )*


            BOWLIN Outdoor Advertising & Travel Centers Incorporated
            --------------------------------------------------------
                                (Name of Issuer)



                          Common Stock, $.001 par value
                          -----------------------------
                         (Title of Class of Securities)



                                   102595 10 5
                                   -----------
                                 (CUSIP Number)




*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).





<PAGE>

                                  SCHEDULE 13G
- ---------------------                                          -----------------
CUSIP NO. 102595 10 5                                          PAGE 2 OF 5 PAGES
- ---------------------                                          -----------------

1   NAMES OF REPORTING PERSONS
    S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

    C. Christopher Bess
- --------------------------------------------------------------------------------
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                    (a) / /
    N/A                                                                  (b) / /
- --------------------------------------------------------------------------------
3   SEC USE ONLY

- --------------------------------------------------------------------------------
4   CITIZENSHIP OR PLACE OF ORGANIZATION

    United States
- --------------------------------------------------------------------------------
              5   SOLE VOTING POWER
                  440,452
  NUMBER OF   ------------------------------------------------------------------
   SHARES     6   SHARED VOTING POWER       
BENEFICIALLY      19,623    
  OWNED BY    ------------------------------------------------------------------
    EACH      7   SOLE DISPOSITIVE POWER    
  REPORTING       440,452       
   PERSON     ------------------------------------------------------------------
    WITH      8   SHARED DISPOSITIVE POWER  
                  19,623   
- --------------------------------------------------------------------------------
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    533,081
- --------------------------------------------------------------------------------
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*    / /
    N/A
- --------------------------------------------------------------------------------
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    12.2%, based upon 4,384,848 shares outstanding at 12/31/96.
- --------------------------------------------------------------------------------
12  TYPE OF REPORTING PERSON*
    IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

ITEM 1(A)   NAME OF ISSUER:

            BOWLIN Outdoor Advertising & Travel Centers Incorporated

ITEM 1(B)   ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

            150 Louisiana NE
            Albuquerque, New Mexico 87108

ITEM 2(A)   NAME OF PERSON FILING:

            C. Christopher Bess

ITEM 2(B)   ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

            150 Louisiana NE
            Albuquerque, New Mexico 87108

ITEM 2(C)   CITIZENSHIP:

            United States

ITEM 2(D)   TITLE OF CLASS OF SECURITIES:

            Common Stock, $.001 par value

ITEM 2(E)   CUSIP NUMBER:

            102595 10 5

ITEM 3.     IF THIS  STATEMENT IS FILED PURSUANT TO RULES 13D-1(B) OR 13D-2(B),
            CHECK WHETHER THE PERSON FILING IS A:

            (a) / / Broker or Dealer registered under Section 15 of the Act

            (b) / / Bank as defined in Section 3(a)(6) of the Act

            (c) / / Insurance Company as defined in Section 3(a)(19) of the Act

            (d) / / Investment Company registered under Section 8 of the 
                    Investment Company Act

            (e) / / Investment  Adviser  registered  under  Section  203 of  the
                    Investment Advisers Act of 1940

            (f) / / Employee Benefit Plan, Pension Fund which is subject to the
                    provisions of the  Employee  Retirement Income Security Act
                    of 1974 or Endowment Fund; see ss.240.13d-1(b)(1)(ii)(F)

            (g) / / Parent Holding Company, in accordance with ss.240.13d-1(b)
                    (1)(ii)(G)(NOTE: See Item 7)

            (h) / / Group, in accordance with ss.240.13d-1(b)(1)(ii)(H)

            Not  applicable.

                                Page 3 of 5 Pages

<PAGE>

ITEM 4.     OWNERSHIP.

     (A)    AMOUNT BENEFICIALLY OWNED:

            C.  Christopher  Bess is the  beneficial  owner of 533,081 shares of
            Common Stock of the Company,  which  includes  73,006 shares held by
            Mr. Bess' wife and 19,623  shares held by Mr. Bess' minor  daughter.
            Mr. Bess disclaims beneficial ownership of the 73,006 shares held by
            his wife.

     (B)    PERCENT OF CLASS:

            12.2%

     (C)    NUMBER OF SHARES AS TO WHICH SUCH PERSON HAS:

            (i)   sole power to vote or direct the vote: 440,452

            (ii)  shared power to vote or direct the vote: 19,623

            (iii) sole power to dispose or direct the disposition of: 440,452

            (iv)  shared power to dispose or direct the disposition of: 19,623

ITEM 5.     OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

            If this  statement  is being filed to report the fact that as of the
            date  hereof the  reporting  person has ceased to be the  beneficial
            owner of more than five  percent of the class of  securities,  check
            the following / /.

            Not applicable.

ITEM 6.     OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

            Not applicable.

ITEM 7.     IDENTIFICATION AND  CLASSIFICATION OF THE  SUBSIDIARY WHICH ACQUIRED
            THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

            Not applicable.

ITEM 8.     IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

            Not applicable.

ITEM 9.     NOTICE OF DISSOLUTION OF GROUP

            Not applicable.

ITEM 10.    CERTIFICATION

            Not applicable.

                                Page 4 of 5 Pages
<PAGE>


                                    SIGNATURE


         After reasonable  inquiry and to the best of my knowledge and belief, I
hereby  certify  that  the  information  set  forth in this  statement  is true,
complete and correct.




Dated:  February 13, 1997                    /s/ C. Christopher Bess
                                             -----------------------------
                                             C. CHRISTOPHER BESS




                                Page 5 of 5 Pages


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