UNITY FIRST ACQUISITION CORP
SC 13D, 1997-08-11
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                                                           OMB APPROVAL
                                                     OMB Number: 3235-0145
                          UNITED STATES              Expires: December 31, 1997
                 SECURITIES AND EXCHANGE COMMISSION  Estimated average burden
                      WASHINGTON, D.C. 20549         hours per form ......14.90
                  ---------------------------------


                                  SCHEDULE 13D
                                 (Rule 13d-101)


                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (Amendment No. _)*


                          UNITY FIRST ACQUISITION CORP.
                                (Name of Issuer)


                         Common Stock, $.0001 par value
                         (Title of Class of Securities)


                                   912908 10 0
                                 (CUSIP Number)


                             David Alan Miller, Esq.
                            Graubard Mollen & Miller
                 600 Third Avenue, New York, New York 10016-2097
       (Name, Address and Telephone Number of Person Authorized to Receive
                          Notices and Communications)


                                  July 28, 1997
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box     |_|.

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                         (Continued on following pages)

                                Page 1 of 6 Pages

<PAGE>

CUSIP No.  912908 10 0                13D                    Page 2 of 6 Pages
- -------------------------                                 ----------------------
- --------------------------------------------------------------------------------
1         NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                   Richard J. Rosenstock
- --------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a)|_|
                                                                       (b)|_|
- --------------------------------------------------------------------------------
3         SEC USE ONLY

- --------------------------------------------------------------------------------
4         SOURCE OF FUNDS*

                   PF - See Item 3
- --------------------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) OR 2(e)                                       |_|

- --------------------------------------------------------------------------------
6         CITIZENSHIP OR PLACE OF ORGANIZATION

                   United States
- --------------------------------------------------------------------------------
                    |     7        SOLE VOTING POWER
                    |
                    |                   104,500
         NUMBER OF  |-----------------------------------------------------------
          SHARES    |     8        SHARED VOTING POWER
       BENEFICIALLY |
         OWNED BY   |                     250
           EACH     |-----------------------------------------------------------
         REPORTING  |     9        SOLE DISPOSITIVE POWER
          PERSON    |
           WITH     |                   104,500
                    |-----------------------------------------------------------
                    |     10       SHARED DISPOSITIVE POWER             
                    |
                    |                     250
- --------------------------------------------------------------------------------
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   116,750 shares (See Item 5(a))
- --------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* 

                                                                      |_|
- --------------------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                   6.23%
- --------------------------------------------------------------------------------
14        TYPE OF REPORTING PERSON*

                   IN
- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.

                                Page 2 of 6 Pages

<PAGE>

Item 1.           Security and Issuer.

                  The class of equity  securities  to which  this  Schedule  13D
relates is the common  stock,  $.0001 par value (the "Common  Stock"),  of Unity
First Acquisition Corp. (the "Issuer"), a Delaware corporation,  whose principal
executive  offices are located at 245 Fifth Avenue,  Suite 1500,  New York,  New
York 10016.

                  The  percentage  of  beneficial  ownership  reflected  in this
Schedule 13D is based upon 1,875,000 shares of Common Stock  outstanding on June
13, 1997,  which number has been obtained from the Issuer's  Quarterly Report on
Form 10-QSB for the fiscal quarter ended March 31, 1997.

Item 2.           Identity and Background.

     (a)  Name:  This  statement  is filed on behalf of  Richard  J.  Rosenstock
("Rosenstock").

     (b)  Business  Address:  Rosenstock  has a business  address of c/o Gaines,
Berland Inc., 1055 Stewart Avenue, Bethpage, New York 11714.

     (c) Principal Business: Rosenstock is principally engaged in the investment
banking business for Gaines,  Berland Inc. ("GBI"),  an investment  banking firm
with its offices at 1055 Stewart Avenue, Bethpage, New York 11714.

     (d) During the last five years,  Rosenstock  has not been  convicted in any
criminal proceeding (excluding traffic violations or similar misdemeanors).

     (e)  During  the last five  years,  Rosenstock  has not been a party to any
civil proceeding of a judicial or administrative body of competent  jurisdiction
resulting in any judgment,  decree or final order against him enjoining him from
engaging in future violations of, or prohibiting or mandating activities subject
to,  federal or state  securities  laws or finding any violation with respect to
such laws.

     (f) Rosenstock is a citizen of the United States.

Item 3.           Source and Amount of Funds or other Consideration.

                  Rosenstock  used personal  funds to purchase the securities of
the Issuer as described below in Item 5(c).

Item 4.           Purpose of Transactions.

                  Rosenstock has acquired the securities  specified in Item 5(c)
of this  Schedule  13D in order to obtain  equity  positions  in the  Issuer for
investment  purposes.  Rosenstock may acquire or dispose of additional shares of
the Issuer  depending  upon market  conditions.  Rosenstock has no present plans
which relate to or would result in: an extraordinary corporate transaction, such
as a merger,  reorganization or liquidation,  involving the Issuer or any of its
subsidiaries; a sale or transfer of a material amount of assets of the Issuer or
any of its subsidiaries; any change in

                                Page 3 of 6 Pages

<PAGE>



the present board of directors or management of the Issuer,  including any plans
or  proposals  to change the number or term of directors or to fill any existing
vacancies on the board;  any material  change in the present  capitalization  or
dividend  policy of the  Issuer;  any  other  material  change  in the  Issuer's
business or corporate  structure;  changes in the Issuer's  charter,  by-laws or
instruments  corresponding  thereto  or  other  actions  which  may  impede  the
acquisition  of  control  of the  Issuer  by any  person;  causing  a  class  of
securities of the Issuer to be delisted from a national  securities  exchange or
to cease to be authorized to be quoted in an inter-dealer  quotation system of a
registered national securities association; causing a class of equity securities
of the Issuer  becoming  eligible for  termination of  registration  pursuant to
Section  12(g)(4) of the Securities  Exchange Act of 1934; or any action similar
to the above.

Item 5.           Interest in Securities of the Issuer.

     (a) The Richard J. Rosenstock  Revocable Living Trust owns 62,600 shares of
Common  Stock.  The Richard J.  Rosenstock  Rollover  Plan owns 36,000 shares of
Common Stock. The Richard J. Rosenstock  Individual  Retirement  Account ("IRA")
owns 5,900 shares of Common Stock.  The Roni Rosenstock  Revocable  Living Trust
(Rosenstock's  wife's revocable living trust) owns 3,500 shares of Common Stock.
The Roni Rosenstock Individual Retirement Account (Rosenstock's wife's IRA) owns
8,500  shares of Common  Stock.  The Natalie  Rosenstock  Individual  Retirement
Account  (Rosenstock's  minor  daughter's  IRA) owns 250 shares of Common Stock.
Although  Rosenstock  disclaims any voting or dispositive powers over the shares
owned by his  wife's  revocable  living  trust and IRA and his  daughter's  IRA,
Rosenstock  may  be  deemed  to   beneficially   own  such  shares  pursuant  to
interpretations  of  the  Securities  and  Exchange   Commission.   Accordingly,
Rosenstock  may be deemed to  beneficially  own 116,750  shares of the  Issuer's
Common Stock, or approximately 6.23% of the outstanding shares of Common Stock.

     (b) Rosenstock has sole voting and  dispositive  powers over 104,500 shares
of Common Stock owned by his  revocable  living  trust,  Rollover  Plan and IRA.
Rosenstock's  wife has sole voting and dispositive  powers over 12,000 shares of
Common Stock held in her revocable living trust and IRA. Rosenstock and his wife
share  voting and  dispositive  powers over 250 shares of Common  Stock owned by
their daughter's IRA.

     (c) The following transactions required the filing of this Schedule 13D:

(i)  Transactions by Richard J. Rosenstock IRA:


  Date           Transaction           Number of Shares      Price per Share ($)
  ----           -----------          ----------------      -------------------
11/18/96      Open Market Purchase        5,900                     4.375


(ii) Transactions by Richard J. Rosenstock Revocable Living Trust:

  Date          Transaction           Number of Shares      Price per Share ($)
  ----          -----------           ----------------      -------------------
11/18/96     Open Market Purchase          55,000                 4.375
01/29/97     Open Market Purchase           7,600                 4.375



                                Page 4 of 6 Pages

<PAGE>

(iii) Transactions by Richard J. Rosenstock Rollover Plan:

  Date           Transaction          Number of Shares      Price per Share ($)
  ----           -----------          ----------------      -------------------
07/28/97      Open Market Purchase         36,000                4.5625

(iv) Transactions by Rosenstock's wife's Revocable Living Trust:


  Date           Transaction          Number of Shares      Price per Share ($)
  ----           -----------          ----------------      -------------------
11/18/96     Open Market Purchase           1,300                 4.375
01/29/97     Open Market Purchase           2,200                 4.375

(v)  Transactions by Rosenstock's wife's IRA:


  Date           Transaction         Number of Shares       Price per Share ($)
  ----           -----------         ----------------       -------------------
11/18/96      Open Market Purchase       8,500                     4.375

(vi) Transactions by Rosenstock's daughter's IRA:


  Date           Transaction           Number of Shares     Price per Share ($)
  ----           -----------           ----------------     -------------------
11/18/96      Open Market Purchase          150                  4.375
01/29/97      Open Market Purchase          100                  4.375


     (d) Not applicable.

     (e) Not applicable.

Item 6.           Contracts, Agreements, Understandings or Relationships with 
                  Respect to Securities of Issuer.

                  Not Applicable.

Item 7.           Materials to be Filed as Exhibits.

                  Not Applicable.




                                Page 5 of 6 Pages

<PAGE>

                                    SIGNATURE


                  After reasonable  inquiry and to the best of his knowledge and
belief,  it is certified  that the  information  set forth in this  statement is
true, complete and correct.


Dated:            August 8, 1997


                                                     /s/ Richard J. Rosenstock
                                                    ---------------------------
                                                        Richard J. Rosenstock



                                Page 6 of 6 Pages

<PAGE>


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