NU SKIN ENTERPRISES INC
DEF 14A, 1999-04-05
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.     )

Filed by the Registrant |X|
Filed by a Party other than the Registrant | |
Check the appropriate box:
| | Preliminary Proxy Statement      | | Confidential, For Use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
|X| Definitive Proxy Statement
| | Definitive Additional Materials
| | Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
                                         
                            Nu Skin Enterprises, Inc.
                (Name of Registrant as Specified in Its Charter)

    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
               Payment of Filing Fee (Check the appropriate box):

    |X| No fee required.
    | | Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
    (1) Title of each class of securities to which transaction applies:

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    (2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------


    (3) Per unit  price  or  other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- --------------------------------------------------------------------------------


    (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------


    (5) Total fee paid:

- --------------------------------------------------------------------------------


    | | Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------


    | | Check box if any part of the fee is offset as provided  by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

    (1) Amount previously paid:

- --------------------------------------------------------------------------------


    (2) Form, Schedule or Registration Statement no.:

- --------------------------------------------------------------------------------


    (3) Filing Party:

- --------------------------------------------------------------------------------


    (4) Date Filed:

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<PAGE>



[GRAPHIC OMITTED] Nu Skin Logo




- --------------------------------------------------------------------------------


                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS OF

                            NU SKIN ENTERPRISES, INC.

                                   MAY 4, 1999

- --------------------------------------------------------------------------------



           Notice is hereby given that the Annual Meeting of  Stockholders  (the
"Annual  Meeting") of Nu Skin  Enterprises,  Inc., a Delaware  corporation  (the
"Company"),  will be  held  at 4:00  p.m.,  local  time,  on May 4,  1999 at the
corporate offices of the Company, 75 West Center Street,  Provo, Utah 84601, for
the following purposes which are more fully described in the Proxy Statement:

           1. To elect a Board of  Directors  consisting  of nine  directors  to
serve until the next annual meeting of  stockholders  or until their  successors
are duly elected and qualified;

           2. To approve the  Company's  Second  Amended and Restated 1996 Stock
Incentive  Plan,  which amends the prior plan to increase the authorized  shares
available for issuance  under such plan to 8,000,000  shares and to make certain
other changes described in the accompanying Proxy Statement;

           3. To  ratify  the  selection  of  PricewaterhouseCoopers  LLP as the
Company's independent auditors for the fiscal year ending December 31, 1999; and

           4. To transact  such other  business as may properly  come before the
Annual Meeting or any adjournment thereof.

           The Board of  Directors  has fixed the close of business on March 26,
1999 as the record date for  determining  the  stockholders  entitled to receive
notice of, and to vote at, the Annual Meeting or any adjournment or postponement
thereof.

           You are  cordially  invited to attend  the Annual  Meeting in person.
However, to ensure your representation at the Annual Meeting, please mark, sign,
date and return the  accompanying  proxy as promptly as possible in the enclosed
postage-prepaid envelope. If you attend the Annual Meeting you may, if you wish,
withdraw your proxy and vote in person.

                                             By Order of the Board of Directors,



                                             /s/ Blake M. Roney
                                             Blake M. Roney
                                             Chairman of the Board

Provo, Utah, April 5, 1999




<PAGE>



[GRAPHIC OMITTED] Nu Skin Logo








- --------------------------------------------------------------------------------


                                 PROXY STATEMENT

                            NU SKIN ENTERPRISES, INC.

                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD ON MAY 4, 1999

- --------------------------------------------------------------------------------



                             SOLICITATION OF PROXIES

      The accompanying proxy is solicited on behalf of the Board of Directors of
Nu Skin  Enterprises,  Inc.  (the  "Company")  for use at the Annual  Meeting of
Stockholders  (the "Annual  Meeting") to be held at the corporate offices of the
Company, 75 West Center Street,  Provo, Utah 84601, on May 4, 1999 at 4:00 p.m.,
local time, and at any adjournment or postponement thereof, for the purposes set
forth in the  accompanying  Notice  of  Annual  Meeting  of  Stockholders.  Each
proposal  is  described  in more  detail in this Proxy  Statement.  These  proxy
solicitation materials were first sent or given to the Company's stockholders on
or about April 5, 1999.

      All shares represented by each properly executed, unrevoked proxy received
in time for the Annual Meeting will be voted as directed by the stockholder.  If
no specific voting instructions are given, the proxy will be voted FOR:

                  (1)     the  election  of the  nine  nominees  to the Board of
                          Directors listed in the proxy;

                  (2)     the  approval  of the  Company's  Second  Amended  and
                          Restated 1996 Stock Incentive  Plan,  which amends the
                          prior plan to increase the number of shares  available
                          for issuance  under the plan and to make certain other
                          changes  to the plan as more fully  described  in this
                          Proxy Statement; and

                  (3)     the     ratification     of    the     selection    of
                          PricewaterhouseCoopers    LLP   as    the    Company's
                          independent   auditors  for  the  fiscal  year  ending
                          December 31, 1999.

If any other matters properly come before the Annual Meeting,  including,  among
other things, consideration of a motion to adjourn the Annual Meeting to another
time or place,  the persons  named in the  accompanying  proxy will vote on such
matters in accordance with their best judgment.

      Any proxy duly given pursuant to this  solicitation  may be revoked by the
person  or  entity  giving it at any time  before  it is voted by  delivering  a
written  notice of revocation  to the  Secretary of the Company,  by executing a
later-dated  proxy and  delivering  it to the  Secretary  of the  Company  or by
attending the Annual  Meeting and voting in person  (although  attendance at the
Annual Meeting will not in and of itself constitute a revocation of the proxy).



                                       -1-

<PAGE>



      The  Company  will  bear the cost of  solicitation  of  proxies.  Expenses
include  reimbursements  paid to brokerage  firms and others for their  expenses
incurred in forwarding  solicitation  material  regarding the Annual  Meeting to
beneficial owners of the Company's voting stock. Solicitation of proxies will be
made by mail. The Company's  regular  employees may further  solicit  proxies by
telephone or in person,  and will not receive  additional  compensation for such
solicitation.

                      OUTSTANDING SHARES AND VOTING RIGHTS

      Only  stockholders  of record at the close of  business  on March 26, 1999
(the "Record Date") are entitled to vote at the Annual Meeting. As of the Record
Date,  approximately 33,165,315 shares of the Company's Class A Common Stock and
54,606,905  shares  of the  Company's  Class B  Common  Stock  were  issued  and
outstanding.  Each outstanding share of Class A Common Stock will be entitled to
one vote and each outstanding share of Class B Common Stock shall be entitled to
ten votes on each matter  submitted to a vote of the  stockholders at the Annual
Meeting.  The Class A Common  Stock and the Class B Common  Stock will vote as a
single class with respect to all matters submitted to a vote of the stockholders
at the Annual Meeting.  Certain subsidiaries of the Company hold an aggregate of
311,271  shares of the Class A Common  Stock.  In  accordance  with the  General
Corporate  Law of the State of  Delaware,  these  shares  may not be voted  with
respect to any of the matters  presented at the Annual  Meeting and shall not be
counted in determining the presence of a quorum.

      In order to  constitute a quorum for the conduct of business at the Annual
Meeting,  a majority of the issued and  outstanding  shares of the Common  Stock
entitled to vote at the Annual Meeting must be represented,  either in person or
by proxy,  at the Annual  Meeting.  Under  Delaware law,  shares  represented by
proxies that reflect  abstentions or "broker non-votes" (i.e.,  shares held by a
broker or nominee which are represented at the Annual Meeting,  but with respect
to which  such  broker  or  nominee  is not  empowered  to vote on a  particular
proposal)  will be counted as shares that are  present and  entitled to vote for
purposes of determining the presence of a quorum.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The  following  table  sets  forth  certain   information   regarding  the
beneficial  ownership of the  Company's  Class A Common Stock and Class B Common
Stock as of March 10, 1999 by (i) each person (or group of  affiliated  persons)
who is known by the Company to own beneficially  more than 5% of the outstanding
shares of either the Class A Common Stock or the Class B Common Stock, (ii) each
of the Company's directors, (iii) each of the Company's executive officers whose
names  appear in the summary  compensation  table  under the caption  "Executive
Compensation," and (iv) all executive officers and directors of the Company as a
group.  Unless  otherwise  indicated  in the  footnotes  to the  table,  (x) the
business  address of the 5% stockholders is 75 West Center Street,  Provo,  Utah
84601,  and (y) the  stockholders  have direct  beneficial  ownership and sole
voting and investment power with respect to the shares  beneficially owned. Each
share of Class B Common  Stock is  convertible  at any time at the option of the
holder  into one share of Class A Common  Stock and each share of Class B Common
Stock is automatically converted into one share of Class A Common Stock upon the
transfer  of such  share  of Class B Common  Stock  to any  person  who is not a
Permitted Transferee as defined in the Company's Certificate of Incorporation.

                                       -2-

<PAGE>

<TABLE>
<CAPTION>

                                             Class A                     Class B            Voting
                                          Common Stock                Common Stock           Power
                                       -------------------        --------------------      -------
     Directors, Executive                                                                                               
  Officers, 5% Stockholders              Number        %            Number         %           %
- ------------------------------         ---------      ----        ----------      ----        ----
<S>                                    <C>            <C>         <C>             <C>         <C> 
Blake M. and Nancy L. Roney(1)         5,314,244      16.0        16,236,378      29.7        28.9
Nedra D. Roney(2)                      3,968,461      12.0        10,305,046      18.9        18.5
Sandra N. Tillotson(3)                 2,588,127       7.8         6,967,557      12.8        12.5
Craig S. Tillotson(4)                  1,243,006       3.7         3,900,646       7.1         6.9
R. Craig Bryson(5)                     1,243,007       3.7         3,855,741       7.1         6.9
Steven J. Lund(6)                        918,635       2.8         2,678,085       4.9         4.8
Brooke B. Roney(7)                       918,635       2.8         2,675,322       4.9         4.8
Keith R. Halls(8)                        118,730         *           279,861         *           *
Max L. Pinegar(9)                         35,327         *                --        --           *
Daniel W. Campbell(10)                    15,000         *                --        --           *
E.J. "Jake" Garn(10)                      15,000         *                --        --           *
Paula Hawkins(10)                         15,000         *                --        --           *
Renn M. Patch(11)                         13,400         *                --        --           *
Takashi Bamba(12)                         12,750         *                --        --           *
John Chou(13)                             12,965         *                --        --           *
Safeco Corporation (14)                1,966,700       5.9                --        --           *
All directors and officers as a       10,265,266      31.0        31,506,639      57.7        56.2
group (17 persons)(15)
<FN>
*Less than 1%                  

(1)   Includes  2,311,515 shares of Class A Common Stock and 7,601,535 shares of
      Class B Common Stock held directly by Blake M. Roney;  2,311,514 shares of
      Class A Common  Stock and  7,601,535  shares of Class B Common  Stock held
      directly by Nancy L.  Roney;  650,000  shares of Class A Common  Stock and
      857,143  shares of Class B Common  Stock held  indirectly  by Blake M. and
      Nancy L. Roney as co-trustees  and with respect to which they share voting
      and  investment  power;  176,165  shares  of  Class B  Common  Stock  held
      indirectly  by Blake M. Roney as trustee and with  respect to which he has
      sole  voting and  investment  power;  and 41,215  shares of Class A Common
      Stock held  indirectly  by Blake M.  Roney as a  director  of three of the
      Company's private affiliated corporations and with respect to which he may
      be deemed to share voting and investment power.

(2)   Includes  300,000  shares  of  Class B Common  Stock  held  indirectly  as
      co-trustee  and  with  respect  to  which  Ms.  Roney  shares  voting  and
      investment power.

(3)   Includes 250,000 shares of Class A Common Stock held indirectly as trustee
      and with  respect to which Ms.  Tillotson  has sole voting and  investment
      power;  25,000 shares of Class A Common Stock and 20,000 shares of Class B
      Common Stock held  indirectly as co-trustee  and with respect to which she
      shares voting and investment power; 500,000 shares of Class B Common Stock
      held indirectly as manager of a limited liability company and with respect
      to which she has sole voting and  investment  power;  and 41,215 shares of
      Class A  Common  Stock  held  indirectly  as a  director  of  three of the
      Company's  private  affiliated  corporations and with respect to which she
      may be deemed to share voting and investment power.

(4)   Includes  60,000 shares of Class A Common Stock and 52,500 shares of Class
      B Common  Stock held  indirectly  as trustee and with respect to which Mr.
      Tillotson has sole voting and investment  power;  30,000 shares of Class A
      Common Stock and 149,766 shares of Class B Common Stock held indirectly as
      co-trustee  and with  respect  to which he shares  voting  and  investment
      power;  and  1,000,000  shares of Class B Common Stock held  indirectly as
      manager of a limited  liability  company and with  respect to which he has
      sole voting and investment power.

                                       -3-

<PAGE>



(5)   Includes  585,503  shares of Class A Common Stock and 1,892,621  shares of
      Class B Common Stock held by Mr. Bryson's wife,  Kathleen D. Bryson,  with
      respect to which he may be deemed to share  voting and  investment  power;
      and 72,000  shares of Class A Common  Stock and  70,500  shares of Class B
      Common Stock held  indirectly as  co-trustee  and with respect to which he
      shares voting and investment power with his wife, Kathleen D. Bryson.

(6)   Includes  376,210  shares of Class A Common Stock and 1,259,875  shares of
      Class B Common Stock held by Mr. Lund's wife,  Kalleen Lund,  with respect
      to which he may be deemed to share voting and  investment  power;  102,763
      shares of Class B Common Stock held indirectly as trustee and with respect
      to which he has sole voting and investment power;  125,000 shares of Class
      A Common Stock and 55,571  shares of Class B Common Stock held  indirectly
      as co-trustee  and with respect to which he shares  voting and  investment
      power with his wife,  Kalleen  Lund;  and 41,215  shares of Class A Common
      Stock held  indirectly  as a director  of three of the  Company's  private
      affiliated  corporations  and with  respect  to which he may be  deemed to
      share voting and investment power.

(7)   Includes  423,710  shares of Class A Common Stock and 1,321,332  shares of
      Class B Common Stock held by Brooke B. Roney's wife, Denice R. Roney, with
      respect to which he may be deemed to share  voting and  investment  power;
      30,000  shares of Class A Common Stock and 32,657 shares of Class B Common
      Stock held  indirectly as  co-trustee  and with respect to which he shares
      voting and  investment  power with his wife,  Denice R. Roney;  and 41,215
      shares of Class A Common Stock held  indirectly  as a director of three of
      the Company's affiliated  corporations and with respect to which he may be
      deemed to share voting and investment power.

(8)   Includes  50,000  shares of Class B Common  Stock held  indirectly  by Mr.
      Halls as the manager of a limited  liability  company and with  respect to
      which he has sole voting and investment  power; and 15,250 shares of Class
      A Common Stock and 15,607  shares of Class B Common Stock held  indirectly
      as co-trustee  and with respect to which he shares  voting and  investment
      power;  and 41,215  shares of Class A Common  Stock held  indirectly  as a
      director  of  three  of the  Company's  affiliated  corporations  and with
      respect to which he may be deemed to share voting and investment power.

(9)   Includes 9,000 shares of Class A Common Stock which may be acquired by Mr.
      Pinegar pursuant to a presently exercisable non-qualified stock option.

(10)  Includes  12,500  shares of Class A Common  Stock which may be acquired by
      each  outside  director  pursuant to presently  exercisable  non-qualified
      stock options granted to each of them.

(11)  Includes 6,500 shares of Class A Common Stock which may be acquired by Mr.
      Patch pursuant to presently exercisable non-qualified stock options.

(12)  Includes 6,250 shares of Class A Common Stock which may be acquired by Mr.
      Bamba pursuant to presently exercisable non-qualified stock options.

(13)  Includes 6,250 shares of Class A Common Stock which may be acquired by Mr.
      Chou pursuant to presently exercisable non-qualified stock options.

(14)  The  information  regarding  the  number of shares  beneficially  owned or
      deemed to be  beneficially  owned by Safeco  Corporation  was taken from a
      Schedule  13G  filed by that  entity  with  the  Securities  and  Exchange
      Commission  dated  February  11,  1999.  The  business  address  of Safeco
      Corporation is 4333 Brooklyn Avenue N.E., Seattle, Washington 98185.

(15)  Includes 290,575 shares of Class A Common Stock which may be acquired upon
      exercise of presently exercisable options. Also, includes 41,215 shares of
      Class A  Common  Stock  held  indirectly  by  Blake M.  Roney,  Sandra  N.
      Tillotson, Steven J. Lund, Brooke B. Roney and Keith R. Halls as directors
      of three of the Company's private affiliated corporations.
</FN>
</TABLE>


                                       -4-

<PAGE>



                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

      Directors  are elected at each  Annual  Meeting of  Stockholders  and hold
office until their  successors are duly elected and qualified at the next Annual
Meeting  of  Stockholders.  The  Company's  Bylaws  provide  that  the  Board of
Directors will consist of a minimum of five and a maximum of 11 directors,  with
the number being  designated by the Board of  Directors.  The Board of Directors
has  currently  fixed the  authorized  number of directors at nine.  Each of the
nominees  for  election  to the Board of  Directors  is  currently  serving as a
director of the Company and was elected to his or her present  term of office by
the stockholders of the Company. With the recent acquisition of Pharmanex,  Inc.
("Pharmanex") and the planned acquisition of Big Planet, Inc., a company engaged
in the  distribution  of  telecommunication  and Internet  products and services
("Big Planet"),  as more fully discussed in the Company's  Annual Report on Form
10-K for the period ended  December 31,  1998,  the Board of Directors  recently
began considering  increasing the number of directors to ten or 11 and adding an
additional  one or two board  members  who have  experience  in the  nutritional
supplement, telecommunications and/or Internet industries. To date, however, the
Company has not  identified  any person to be nominated as a new director at the
Annual Meeting. If and when an appropriate candidate is identified, it is likely
that the Board of Directors  will  increase the size of the Board and elect such
candidate as a director to serve until the next annual meeting of stockholders.

      Directors will be elected by a favorable vote of a plurality of the shares
of voting  stock  present and  entitled to vote,  in person or by proxy,  at the
Annual Meeting.  The nine nominees receiving the highest number of votes will be
elected to serve as directors.  Accordingly,  abstentions or broker non-votes as
to the  election of  directors  will not affect the  election of the  candidates
receiving the plurality of votes. Unless instructed to the contrary,  the shares
represented by proxies will be voted FOR the election of the nine nominees named
below.  Although it is anticipated  that each nominee will be able to serve as a
director,  should any nominee become unavailable to serve, proxies will be voted
for such other person or persons as may be designated by the Company's  Board of
Directors.

      THE BOARD OF DIRECTORS  RECOMMENDS THAT  STOCKHOLDERS VOTE FOR EACH OF THE
NINE NOMINEES TO THE COMPANY'S BOARD OF DIRECTORS.

      Set forth below are the name,  age and business  experience of each of the
nine nominees for election as directors of the Company.

      Blake M.  Roney,  41,  has  served  as  Chairman  of the  Board  since the
Company's  inception.  Mr.  Roney was a founder of Nu Skin  International,  Inc.
("NSI") in 1984 and served as its Chief  Executive  Officer and President  until
the Company's  acquisition of NSI in March 1998. Since the Company's acquisition
of NSI, Mr. Roney has served as Chairman of the Board of the Company and each of
its subsidiaries. He received a B.S. degree from Brigham Young University.

      Steven J. Lund,  45, has been  President,  Chief  Executive  Officer and a
director of the Company since its inception. Mr. Lund was a founding shareholder
of NSI and served as the  Executive  Vice  President of NSI until the  Company's
acquisition  of NSI.  Mr.  Lund  previously  worked as an  attorney  in  private
practice.  He received a B.A.  degree from Brigham Young  University  and a J.D.
degree from Brigham Young University's J. Reuben Clark Law School.

      Sandra N. Tillotson, 42, has served as a director of the Company since its
inception  and as Senior  Vice  President  from May 1998.  Ms.  Tillotson  was a
founding  shareholder  of NSI and has served as a Vice President of NSI from its
formation. She earned a B.S. degree from Brigham Young University.

      Keith R. Halls,  41, has served as Secretary and a director of the Company
since its inception and has

                                       -5-

<PAGE>



been a Senior Vice  President  of the Company  since May 1998.  Mr.  Halls was a
director,  Vice  President  and  shareholder  of  NSI  prior  to  the  Company's
acquisition of NSI. Mr. Halls  continues to serve as a director of the Company's
subsidiaries.  Mr. Halls is a Certified Public Accountant.  Mr. Halls received a
B.A.  degree from  Stephen F. Austin  State  University  and a B.S.  degree from
Brigham Young University.

      Brooke B. Roney,  36, has served as a director  of the  Company  since its
inception.  Mr. Roney has been a Senior Vice  President of the Company since May
1998. Mr. Roney was a founding shareholder of NSI and served as a Vice President
and director of NSI until the Company's acquisition of NSI.

      Max L.  Pinegar,  67, has served as a director  of the  Company  since its
inception. Mr. Pinegar served as a Senior Vice President of the Company from May
1998 until his retirement in November 1998. He also served as General Manager of
NSI from  1989  and as Vice  President  of NSI from  1992  until he  retired  in
November  1998. He received a B.A.  degree from Brigham Young  University and an
M.B.A. degree from the University of Utah.

      Daniel W.  Campbell,  44, has served as a director  of the  Company  since
March 1997.  Mr.  Campbell has been a Managing  General  Partner of EsNet,  Ltd.
since 1994.  From 1992 to 1994,  Mr.  Campbell was the Senior Vice President and
Chief  Financial  Officer  of  WordPerfect  Corporation  and prior to that was a
partner of Price  Waterhouse  LLP. He received a B.S.  degree from Brigham Young
University.

      E.J.  "Jake" Garn, 66, has served as a director of the Company since March
1997.  Senator Garn has been Vice Chairman of Huntsman  Corporation,  one of the
largest privately-held  companies in the United States, since 1993. He currently
serves as a director  for Morgan  Stanley  Dean Witter  Advisors,  a mutual fund
company;  United Space Alliance Board, a prime contractor for the space shuttle;
and  Franklin  Covey & Co.,  Inc.,  a provider of time  management  seminars and
products.  From 1974 to 1993,  Senator  Garn was a member of the  United  States
Senate and served on numerous senate committees.  He received a B.A. degree from
the University of Utah.

      Paula  Hawkins,  72, has served as a director of the  Company  since March
1997.  Senator  Hawkins is the principal of Paula Hawkins & Associates,  Inc., a
management  consulting  company,  since 1988. From 1980 to 1986, Senator Hawkins
was a  member  of the  United  States  Senate  and  served  on  numerous  senate
committees.

      Blake M. Roney and Brooke B. Roney are brothers.  The Company is not aware
of any other family relationships among any directors or executive officers. The
Certificate of Incorporation of the Company contains  provisions  eliminating or
limiting the personal  liability of  directors  for  violations  of a director's
fiduciary duty to the extent permitted by the Delaware General Corporation Law.

Board of Directors Meetings and Committees

      The Board of  Directors  held five  meetings  during the fiscal year ended
December 31, 1998.  Each director  attended at least 75% of the aggregate of the
total number of meetings of the Board of  Directors  held during such period and
the total number of meetings  held during such period by all  committees  of the
Board of Directors on which that director served.

      The Company has standing Audit,  Compensation and Executive Committees but
has not  established a Nominating  Committee.  The Audit  Committee  members are
Daniel W.  Campbell and E.J.  "Jake" Garn.  Mr.  Campbell is the Chairman of the
Audit Committee.  The Audit Committee's  responsibilities  include,  among other
things,   recommending  the  selection  of  the  Company's   independent  public
accountants to the Board of Directors,  reviewing the activities and the reports
of  the  independent  public  accountants,  reviewing  the  independence  of the
independent public accountants and examining the adequacy of the

                                       -6-

<PAGE>



Company's  internal controls and internal  auditing methods and procedures.  The
Audit Committee met three times during 1998.

      The  Compensation  Committee  members are Keith R. Halls,  Max L. Pinegar,
Paula  Hawkins  and  Daniel  W.  Campbell.  Mr.  Halls  is the  Chairman  of the
Compensation Committee. The Compensation Committee's  responsibilities  include,
among other things,  making  recommendations to the Board of Directors regarding
the  salaries,  bonuses  and  other  compensation  to be paid  to the  Company's
officers  and  administering  the  Company's  Amended  and  Restated  1996 Stock
Incentive Plan (the "1996 Stock Incentive Plan"). The Compensation Committee met
five times during 1998.

      The  Executive  Committee  members are Blake M. Roney,  Steven J. Lund and
Keith R. Halls. Mr. Roney is the Chairman of the Executive Committee. The duties
of the  Executive  Committee  are,  to the  extent  authorized  by the  Board of
Directors,  to exercise  all the powers and  authority of the Board of Directors
with respect to the  management of the business and affairs of the Company.  The
Executive Committee met numerous times during 1998.

Compensation of Directors

      Each director who does not receive  compensation as an officer or employee
of the Company or its affiliates is entitled to receive an annual fee of $25,000
for serving on the Board of  Directors,  a fee of $1,000 for each meeting of the
Board of Directors or any committee  meeting thereof  attended and an additional
fee of $1,000  for each  committee  meeting  attended  if such  director  is the
chairperson  of that  committee.  Each  director may be  reimbursed  for certain
expenses incurred in attending Board of Directors and committee meetings.

      In addition,  directors may be granted options or stock bonus awards under
the 1996 Stock  Incentive Plan. On May 5, 1998, the Company granted each of E.J.
"Jake"  Garn,  Paula  Hawkins and Daniel W.  Campbell  options to acquire  2,500
shares of Class A Common Stock under the 1996 Stock  Incentive Plan. All of such
options  vest on the day before  the next  annual  meeting  of the  stockholders
following  the date of grant.  All options were  granted with an exercise  price
equal to the fair market value of the Class A Common  Stock on May 5, 1998,  the
date of the  grant.  Each of the  non-employee  directors  of the  Company  will
receive  a  similar  grant  on  the  date  of  this  year's  annual  meeting  of
stockholders.

      Max L.  Pinegar,  a director of the  Company,  retired as an employee  and
executive  officer of the Company in November 1998.  Following such  retirement,
the Company  retained the services of Mr.  Pinegar as a consultant  at a rate of
$3,000 per month.




                                       -7-

<PAGE>



                        EXECUTIVE OFFICERS OF THE COMPANY

      The executive  officers of the Company and Presidents of the Company's key
subsidiaries as of March 15, 1999 were as follows:


    Name                    Age       Position
Blake M. Roney               41       Chairman of the Board
Steven J. Lund               45       President and Chief Executive Officer
Sandra N. Tillotson          42       Senior Vice President
Brooke B. Roney              36       Senior Vice President
Keith R. Halls               41       Senior Vice President and Secretary
Renn M. Patch                49       Chief Operating Officer
Corey B. Lindley             34       Chief Financial Officer
M. Truman Hunt               39       Vice President and General Counsel
William E. McGlashan, Jr.    35       President, Pharmanex
Michael D. Smith             53       Vice President of North Asia
Grant F. Pace                47       Vice President of Southeast Asia and China
Takashi Bamba                63       President, Nu Skin Japan
John Chou                    53       President, Nu Skin Taiwan

Set forth below is the business  background of each of the executive officers of
the Company. Information on the business background of Blake M. Roney, Steven J.
Lund, Sandra N. Tillotson, Brooke B. Roney and Keith R. Halls is set forth above
under the caption "Election of Directors."

      Renn M. Patch has been Chief  Operating  Officer of the Company  since its
inception.  From 1992 until March 1998,  he served as Vice  President  of Global
Operations and Assistant General Manager of NSI. From 1991 to 1992, he served as
Director of Government  Affairs of NSI.  Prior to joining NSI in 1991, Mr. Patch
was associated  with the  Washington,  D.C.  consulting firm of Parry and Romani
Associates.  Mr. Patch earned a B.A. degree from the University of Minnesota,  a
J.D.  degree  from  Hamline  University  School of Law and an LL.M.  degree from
Georgetown University.

      Corey B. Lindley has been the Chief Financial Officer of the Company since
its inception. From 1993 to 1996, he served as Managing Director, International,
of NSI. Mr. Lindley worked as the  International  Controller of NSI from 1991 to
1994. From 1990 to 1991, he served as Assistant  Director of Finance of NSI. Mr.
Lindley is a  Certified  Public  Accountant.  Prior to joining  NSI in 1990,  he
worked for the  accounting  firm of  Deloitte  and Touche  LLP. He earned a B.S.
degree  from  Brigham  Young  University  and an M.B.A.  degree  from Utah State
University.

      M. Truman Hunt has served as Vice President and General  Counsel since May
1998. He served as Vice  President of Legal Affairs and Investor  Relations from
the  Company's  inception  until May 1998.  He also  served  as  Counsel  to the
President  of NSI from 1994 until  1996.  From 1991 to 1994,  Mr. Hunt served as
President and Chief Executive  Officer of Better Living  Products,  Inc., an NSI
affiliate  involved in the  manufacture and  distribution of houseware  products
sold  through  traditional  retail  channels.  Prior  to  that  time,  he  was a
securities and business attorney in private practice.  He received a B.S. degree
from Brigham Young University and a J.D. degree from the University of Utah.

      William E.  McGlashan,  Jr. has served as the President of Pharmanex since
founding  the company in February  1994.  Prior to joining  Pharmanex in October
1993, Mr. McGlashan  co-founded  Generation Ventures, a firm which initiates and
funds  China-related  ventures,  and served as its Chief Executive Officer.  Mr.
McGlashan  was the President and  co-founder  of TRADE,  a Bain Capital,  Sutter
Hill,

                                       -8-

<PAGE>



Greylock and IVP financed company that sells international trade data, from 1991
to 1993. Mr.  McGlashan also worked with Bain Capital where he  participated  in
all aspects of venture and buyout  investing.  Mr.  McGlashan  received his B.A.
degree from Yale  University  and his M.B.A.  degree from the Stanford  Graduate
School of Business.

      Michael D.  Smith has been Vice  President  of North Asia for the  Company
since  December 1997. Mr. Smith was Vice President of Operations for the Company
from its  inception  until  December  1997.  He also served  previously  as Vice
President of North Asian  Operations for NSI. In addition,  he served as General
Counsel of NSI from 1992 to 1996 and as  Director  of Legal  Affairs of NSI from
1989 to 1992. He earned B.S. and M.A.  degrees from Brigham Young University and
a J.D. degree from the University of Utah.

      Grant F. Pace has served as Vice  President  of  Southeast  Asia and China
since  December 1997.  From 1992 to 1997, he was Regional Vice  President-Direct
Selling in the Asian region for Sara Lee, and from 1988 to 1997 he was President
and  Regional  Managing  Director,  Southeast  Asia for Avon  Products,  Inc. He
received a J.D. degree from Brigham Young  University and an M.B.A.  degree from
Harvard University.

      Takashi Bamba has served as President  and/or  General  Manager of Nu Skin
Japan Company, Ltd. ("Nu Skin Japan") since 1993. Prior to joining Nu Skin Japan
in 1993,  Mr. Bamba was President and Chief  Executive  Officer of Avon Products
Co., Ltd., the publicly-traded  Japanese subsidiary of Avon Products, Inc., from
1988 to 1993. He received a B.A. degree from Yokohama National University.

      John Chou has  served  as  President  and/or  General  Manager  of Nu Skin
Taiwan,  Inc. ("Nu Skin Taiwan") since 1991.  Prior to joining Nu Skin Taiwan in
1991, he spent 21 years in international marketing and management with 3M Taiwan
Ltd.,  Amway Taiwan and  Universal PR Co. Mr. Chou is the Chairman of the Taiwan
ROC Direct Selling  Association.  He is also a member of Kiwanis  International,
and the Taiwan American Chamber of Commerce.  He received a B.A. degree from Tan
Kang University in Taipei, Taiwan.

                             EXECUTIVE COMPENSATION

      The following  table sets forth certain  information  regarding the annual
and long-term  compensation for services  rendered in all capacities  during the
fiscal years ended  December 31, 1996,  1997 and 1998 of those  persons who were
the Company's Chief Executive  Officer,  the other four most highly  compensated
executive   officers  of  the  Company  and  the  Presidents  of  the  Company's
subsidiaries  operating  in its two  major  markets  (collectively,  the  "Named
Officers").

      The  Company  was  formed in  September  1996,  and  consequently  paid no
compensation  to the Named Officers  during the first eight months of the fiscal
year ended  December 31, 1996.  However,  salary,  bonus and other  compensation
presented in the Summary  Compensation  Table for 1996 includes  amounts for the
first eight months of 1996 based on payments by NSI and its  affiliates  to such
officers  for  services  provided to the  affiliates  acquired by the Company in
September  1996 as if the  Company  had been in  existence  during  all of 1996.
During 1996,  1997 and 1998,  Messrs.  Bamba and Chou were,  and continue to be,
employed full time as the General  Managers  and/or  Presidents of Nu Skin Japan
and Nu Skin Taiwan,  respectively,  and received all of their  compensation from
the Company  through these  subsidiaries.  During 1996, 1997 and the first three
months of 1998,  Messrs.  Lund and Patch were  executive  officers  of NSI.  The
compensation  presented in the table below  reflects an  allocation  of the time
spent by Messrs.  Lund and Patch  providing  services to the Company and certain
subsidiaries  during  1996,  1997 and the  first  three  months  of 1998.  These
salaries and bonuses are in addition to any amounts  received or accrued  during
the relevant  periods by these officers from NSI in return for their services to
NSI prior to the  acquisition  of NSI on March 27, 1998.  The amounts  shown for
Sandra N.  Tillotson,  Keith R. Halls and Brooke B. Roney do not include amounts
paid, or accrued, by NSI prior to the Company's acquisition of NSI.

                                       -9-

<PAGE>



<TABLE>
<CAPTION>

                           Summary Compensation Table



                                                        Annual Compensation                 Long Term Compensation 
                                          -----------------------------------------------   -----------------------
                                                                                Other       Restricted   Securities
                                                                                Annual        Stock      Underlying      All Other
Name and Principal Position               Year     Salary        Bonus       Compensation     Awards       Options     Compensation
- ---------------------------               ----    --------    -----------    ------------   ----------   ----------    ------------
<S>                                       <C>     <C>         <C>            <C>            <C>          <C>           <C>
Steven J. Lund........................... 1998    $815,000    $112,380(1)    $         --           --          --     $    --
    President and Chief Executive         1997     275,779     227,752(1)              --           --          --          --
    Officer                               1996     259,973      89,345(1)              --           --          --          --

Sandra N. Tillotson...................... 1998     375,000      91,682(1)              --           --          --          --
    Senior Vice President                 1997          --             --              --           --          --          --
                                          1996          --             --              --           --          --          --

Keith R. Halls........................... 1998     375,000      90,055(1)              --           --          --       4,800 (11)
    Senior Vice President and Secretary   1997          --             --              --           --          --       4,800 (11)
                                          1996          --             --              --           --          --       4,500 (11)

Brooke B. Roney.......................... 1998     375,000      91,841(1)              --           --          --          --
    Senior Vice President                 1997          --             --              --           --          --          --
                                          1996          --             --              --           --          --          --

Takashi Bamba............................ 1998     330,769      27,564(1)              --           --      20,000       3,450 (7)
    President, Nu Skin Japan              1997     393,520     180,364(2)      180,364(5)           --      25,000       3,450 (7)
                                          1996     364,138     174,557(2)      195,401(5)   373,750(6)          --       3,297 (7)

John Chou................................ 1998     300,000     100,000(3)       43,727(12)          --      18,000          --
    President, Nu Skin Taiwan             1997     253,408      84,469(2)       84,469(8)           --      25,000          --
                                          1996     211,000      56,232(2)       77,897(8)   373,750(6)          --          --

Renn M. Patch............................ 1998     229,500      70,172(4)       92,142(9)           --      20,000       4,800 (11)
    Chief Operating Officer               1997     148,673      72,819(1)      23,788(10)           --      26,000       4,800 (11)
                                          1996      98,638      20,437(1)      13,800(10)   373,750(6)          --       4,500 (11)
                                                                                                      
- -------------------------------

<FN>

(1)     Includes a  discretionary  cash bonus paid to the recipient not pursuant
        to a formal  bonus plan and a year-end  bonus based on a  percentage  of
        salary paid to all employees.

(2)     Cash  bonus  paid  during  the year  reported  pursuant  to a cash bonus
        long-term  incentive plan for the Presidents of certain of the Company's
        subsidiaries.

(3)     Forgiveness of $100,000 of  indebtedness.  See  "Employment  Agreements"
        below.

(4)     Includes cash bonus pursuant to formal  incentive  plan, a discretionary
        $25,000  bonus,  a year-end bonus similar to that paid to all employees,
        and a $11,000 stock bonus award.

(5)     Includes  the  deferred  portion  of a bonus  accrued  during  the  year
        reported  pursuant  to a cash  bonus  long-term  incentive  plan for the
        Presidents  of certain  subsidiaries  of the  Company  and annual  lease
        payments for an automobile.

(6)     Employee  stock bonus  awards for 13,000  shares of Class A Common Stock
        were granted in November  1996 to each of Messrs.  Bamba and Chou by the
        Company  pursuant to the 1996 Stock  Incentive  Plan and to Mr. Patch by
        NSI pursuant to its own stock  incentive  plan.  The awards vest 25% per
        year beginning in November  1997.  Dividends will be paid only on shares
        actually  issued  pursuant to employee  stock bonus  awards and only as,
        when and if declared by the Company's Board of Directors. Employee stock
        bonus  awards  have been  valued for  purposes  of this table  using the
        closing  market price of the Company's  Class A Common Stock on November
        22, 1996  ($28.75)  multiplied  by the number of shares  underlying  the
        awards.  The unvested  shares  currently held by each such officer had a
        value of $153,563  based on the closing sale price of the Class A Common
        Stock on December 31, 1998 of $23.625.

(7)     Annual premium for pension insurance policy.


                                      -10-

<PAGE>



(8)     Includes  deferred  portion of a bonus accrued  during the year reported
        pursuant to a cash bonus long-term  incentive plan for the Presidents of
        the subsidiaries and annual payments for an automobile and club dues.

(9)     Includes  a tax  reimbursement  payment  of  $75,000,  accrued  deferred
        compensation of $12,000 accrued under a deferred  compensation plan, and
        the cash value of the use of certain NSI-owned property.

(10)    Includes deferred  compensation  accrued during the year pursuant to two
        separate deferred compensation plans.

(11)    Consists of Company  matching  contributions  under the Company's 401(k)
        plan.

(12)    Consists of payments of $40,727  with  respect to a car  provided to Mr.
        Chou and certain other perquisites.
</FN>
</TABLE>

        The  following  table sets forth  certain  information  with  respect to
grants of stock options  pursuant to the 1996 Stock Incentive Plan during fiscal
year 1998 to the Named Officers.

<TABLE>
<CAPTION>
                      Option Grants in Last Fiscal Year(1)


                                                                                                   Potential
                                              Percentage                                      Realizable Value at
                                               of Total                                         Assumed Annual
                                                Options       Exercise                       Rates of Stock Price
                                              Granted to       or Base                           Appreciation
                                 Options       Employees        Price                         for Option Term(2)
                                 Granted       in Fiscal         per        Expiration      ---------------------
Name                            (Shares)          Year          Share          Date            5%           10%
- -----------------------------   --------      ----------      --------      ----------      --------     --------
<S>                               <C>             <C>           <C>           <C>           <C>          <C>
Steven J. Lund ..............          0           --             --               --           --             --
Sandra N. Tillotson..........          0           --             --               --           --             --
Keith R. Halls...............          0           --             --               --           --             --
Brooke B. Roney..............          0           --             --               --           --             --
Takashi Bamba ...............     20,000          1.3%         $13.91         8/21/08       $174,958     $443,379
John Chou ...................     18,000          1.1           13.91         8/21/08        157,463      399,041
Renn M. Patch ...............     20,000          1.3           13.91         8/21/08        174,958      443,379


- -------------------------------
<FN>


(1)     All options granted become exercisable in four equal annual installments
        beginning  on the date of grant.  Options  are granted for a term of ten
        years,  subject to earlier  termination in certain events.  The exercise
        price is equal to the fair market  value of the Class A Common  Stock on
        the date of  grant.  The  Compensation  Committee  and/or  the  Board of
        Directors retains discretion, subject to certain restrictions, to modify
        the terms of outstanding options and to reprice outstanding options.

(2)     Potential  gains  are  net of  the  exercise  price,  but  before  taxes
        associated with the exercise.  Amounts represent hypothetical gains that
        could be achieved for the respective  options if exercised at the end of
        the  option  term.   The  assumed  5%  and  10%  rates  of  stock  price
        appreciation are provided in accordance with the rules of the Securities
        and Exchange Commission,  and do not represent the Company's estimate or
        projection of the future Class A Common Stock price.  Actual  gains,  if
        any, on stock option  exercises are dependent upon the future  financial
        performance  of the Company,  overall  market  conditions and the option
        holder's  continued  employment  through the vesting period.  This table
        does not take into account any actual  appreciation  in the price of the
        Class A Common Stock from the date of grant.

</FN>
</TABLE>

                                      -11-

<PAGE>



        The  following  table sets forth  certain  information  with  respect to
unexercised  options  under  the 1996  Stock  Incentive  Plan  held by the Named
Officers as of December 31, 1998. No options were  exercised by any of the Named
Officers in 1998.

       Aggregated  Option/SAR  Exercises in Last Fiscal Year and Fiscal Year-End
Option/SAR Values


                            Number of Unexercised        Value of Unexercised
                                   Options               In-the-Money Options
                            at December 31, 1998        at December 31, 1998(1)
                         --------------------------   --------------------------
Name                     Exercisable  Unexercisable   Exercisable  Unexercisable
- ----------------------   -----------  -------------   -----------  -------------
Steven J. Lund .......          0               0      $      0      $       0
Sandra N. Tillotson ..          0               0             0              0
Keith R. Halls........          0               0             0              0
Brooke B. Roney ......          0               0             0              0
Takashi Bamba ........      6,250          38,750        17,188        245,863
John Chou ............      6,250          36,750        17,188        226,433
Renn M. Patch ........      6,500          39,500        17,875        247,925
                      
- -------------------------------


(1)    Based on the closing  sales price of the Class A Common  Stock on the New
       York Stock Exchange on December 31, 1998 of $23.625.

Employment Agreements

       Messrs.  Bamba and Chou have entered into  employment  agreements with Nu
Skin Japan and Nu Skin  Taiwan,  respectively.  Under  these  agreements,  these
individuals are paid an annual salary and receive various other benefits.  These
individuals are also entitled to participate in a cash bonus long-term incentive
plan.

       Mr. Bamba is employed as the  President of Nu Skin Japan at a 1998 annual
salary  of  approximately  (Yen)43,000,000.  This  salary is  subject  to annual
review.  Under the terms of his employment  agreement,  Mr. Bamba is entitled to
reimbursement of business-related expenses, the use of an automobile provided by
Nu Skin Japan and  participation  in a retirement plan offered by Nu Skin Japan.
Mr.  Bamba also has the right  under his  employment  agreement  to have Nu Skin
Japan purchase a country club  membership and pay related dues,  although he has
not exercised this right. Mr. Bamba also receives a private  insurance plan paid
for by Nu Skin Japan  provided the premium for such private  insurance plan does
not exceed (Yen)300,000 per year. Under his employment agreement,  Mr. Bamba has
agreed  to  certain  confidentiality   obligations.  The  term  of  Mr.  Bamba's
employment is  indefinite,  subject to termination by Mr. Bamba or Nu Skin Japan
upon three months' notice.

       Mr. Chou is employed as the  President of Nu Skin Taiwan at a 1998 annual
salary of approximately  $300,000.  Under the terms of his employment agreement,
Mr. Chou received a personal loan in the amount of $1 million. The loan bears no
interest and is payable upon demand if Mr. Chou ceases to be employed by Nu Skin
Taiwan or an affiliate. The loan is to be repaid by applying $100,000 of the sum
earned by Mr.  Chou under the Bonus  Incentive  Plan per year  against  the loan
balance. If less than



                                      -12-

<PAGE>



$100,000 is earned under the Bonus  Incentive Plan in a given year,  $100,000 is
nevertheless  applied  against  the  loan  balance.  If Mr.  Chou is  terminated
"without  cause,"  any loan  balance  will be  forgiven.  Under the terms of his
employment agreement,  Mr. Chou is also entitled to health insurance paid for in
part by Nu Skin Taiwan. Nu Skin Taiwan also provides Mr. Chou with a monthly car
allowance.  The term of Mr. Chou's employment  agreement currently extends until
August  2002.  Under his  employment  agreement,  Mr. Chou has agreed to certain
confidentiality and non-competition obligations.

Compensation Plans

       The Company  has adopted a bonus  incentive  plan for the  Presidents  of
certain of its  subsidiaries.  Under the current bonus incentive  plan,  Messrs.
Bamba and Chou are entitled to receive an annual cash bonus based upon the prior
year's  operating  results of the  subsidiary  for which  they are  responsible.
Participants  in this bonus  incentive plan are able to receive a bonus equal to
100% of their respective  salaries,  conditioned on meeting certain  performance
criteria and subject to cash availability and approval of the Board of Directors
of the  Company.  One half of this bonus is payable by  February  15 of the year
following  the year in which the bonus is earned,  and the remaining one half is
deferred and vests over 10 years or at age 65, whichever occurs first.

       The Company has adopted a cash bonus  incentive  plan for its  employees,
including  the  executive  officers  of the  Company.  Under  the  current  cash
incentive  plan,  an executive  officer  receives a bonus based on the operating
results of the Company compared to targeted performance measures;  however, such
bonus is conditioned upon the executive and his/her  department  meeting certain
previously  established  goals. The bonus is measured and paid every six months.
The Company has also,  from time to time,  paid  discretionary  cash  bonuses to
executives based on local market and individual performance.

       The Company also maintains two deferred compensation plans for certain of
its  executive  officers.  Under the first plan,  $12,000 is accrued as deferred
compensation  each year. The total amount of deferred  compensation  vests after
the earlier of (i) ten years from the date of  employment  with the Company,  or
(ii) the  executive  officer  attaining the age of 60. Under the second plan, an
amount equal to a set percentage of an executive  officer's salary is accrued as
deferred compensation. The total amount of deferred compensation under this plan
vests after the earlier  of, (x) 20 years from the date of  employment  with the
Company,  and (y) the executive  officer  attaining the age of 60. The amount of
deferred  compensation has generally been invested in insurance  policies on the
lives of the executive officer.

                          COMPENSATION COMMITTEE REPORT

       Notwithstanding anything to the contrary set forth in any of the previous
filings made by the Company under the Securities Act of 1933, as amended, or the
Securities  Act of 1934,  as amended,  that might  incorporate  future  filings,
including,  but not limited to, this Proxy  Statement,  in whole or in part, the
following  Compensation  Committee  Report and the  performance  graph appearing
herein shall not be deemed to be  incorporated by reference into any such future
filings.

       This  Compensation  Committee  Report  discusses the Company's  executive
compensation  policies and the basis for the compensation  paid to the Company's
executive  officers,  including  its Chief  Executive  Officer,  Steven J. Lund,
during the fiscal year ended December 31, 1998.




                                      -13-

<PAGE>



       Compensation  Policy.  The  Company's  policy with  respect to  executive
compensation has been designed to:

       *      Adequately and fairly compensate executive officers in relation to
              their  responsibilities,  capabilities  and  contributions  to the
              Company and in a manner  that is  commensurate  with  compensation
              paid by  companies  of  comparable  size or within  the  Company's
              industry;

       *      Reward  executive  officers  for  the  achievement  of  short-term
              operating  goals and for the enhancement of the long-term value of
              the Company; and

       *      Align the  interests of the  executive  officers with those of the
              Company's  stockholders with respect to short-term operating goals
              and  long-term  increases  in the  price of the  Company's  Common
              Stock.

       The  components  of  the  Company's  current   compensation  program  for
executive officers consist of (i) base salary, (ii) short-term incentives in the
form of cash bonus payments,  (iii)  long-term  incentives in the form of equity
awards,  and (iv) certain other  benefits  provided to the  Company's  executive
officers.  The Compensation  Committee has been  responsible for:  reviewing and
approving cash  compensation  paid by the Company to its executive  officers and
members of the Company's senior  management team,  including  bonuses and awards
made under the aforementioned  incentive plans; and reviewing,  establishing and
administering  the  Company's   incentive  plans,   including   determining  the
individuals  who will receive  discretionary  bonuses and awards and determining
the timing, pricing and amount of all such bonuses and awards granted.

       Components of Compensation.  The primary  components of compensation paid
by the Company to its executive  officers and senior management  personnel,  and
the   relationship   of  such   components  of  compensation  to  the  Company's
performance, are discussed below.

             Base Salary.  Except as provided  below,  for the fiscal year ended
December 31, 1998,  the  Compensation  Committee  reviewed and approved the base
salary paid by the  Company to its  executive  officers  and the  Presidents  of
certain of its  subsidiaries.  In reviewing and approving the base salaries paid
to its executive officers, the Committee considers various factors including (i)
salaries provided by similarly sized companies or companies within the Company's
industry;  (ii)  the  nature  of  each  executive  officer's   responsibilities,
capabilities and contributions; and (iii) the performance of the Company (to the
extent such  performance  can fairly be attributed or related to each  executive
officer's performance).  The Compensation Committee does not assign any specific
weights to these factors,  but it does place a greater  emphasis on the salaries
provided by other companies in order to ensure that the salaries provided by the
Company are competitive  and enable the Company to attract and retain  qualified
and  outstanding  executive  officers.  In  connection  with  this  process  the
Compensation  Committee  reviewed and considered a compensation  survey prepared
for  the  Compensation   Committee  by  an  independent   consulting  firm.  The
Compensation  Committee believes that base salaries for the Company's  executive
officers have been  reasonable in relation to the Company's size and performance
in  comparison  with the  compensation  paid by  similarly  sized  companies  or
companies within the Company's industry. The salaries for Blake M. Roney, Sandra
N.  Tillotson,  Keith R. Halls and Brooke B. Roney  following the acquisition of
NSI  were  agreed  to by the  Special  Committee  of  Directors  as  part of the
Company's  acquisition of NSI. The Committee has reviewed the appropriateness of
the compensation  agreed to for these officers on a combined basis,  rather than
on an individual basis, after taking into consideration the compensation paid to
the  Company's  Chief  Executive  Officer,  because  of the  shared  and  unique
allocation of responsibilities and contributions among these officers.  Blake M.
Roney did not take a salary during most of 1998.  He will resume  drawing a $1.0
million annual salary in April 1999.



                                      -14-

<PAGE>




             Annual Incentive  Compensation.  The Company has established formal
annual incentive plans that provide for cash bonuses based on the achievement of
targeted  levels of revenue and operating  income.  The amount of the bonus that
can be earned under these plans is fixed by a formula and is based on the degree
to which  the  targeted  performance  measures  have  been met or  exceeded.  In
addition, the percentage of such award that an officer is entitled to receive is
determined based on the degree to which the executive officer has met individual
and department goals. The Compensation  Committee also has retained the right to
make discretionary  bonuses to officers for extraordinary  performance and other
factors.  In 1998,  the  Compensation  Committee  approved  a limited  number of
discretionary  bonuses  based  on  individual   performance  and  the  Company's
performance  as measured by revenue and  earnings  per share  during a difficult
economic  period in Asia.  The  Compensation  Committee  believes its  incentive
compensation  plans for its officers reward those  individuals  when the Company
and its  stockholders  have  benefitted  from achieving the Company's  goals and
targeted  objectives,  all of which the  Compensation  Committee  believes  will
dictate, in large part, the Company's future operating results. The Compensation
Committee  believes  that its policy of  compensating  certain of its  executive
officers with  incentive-based  compensation  fairly and adequately  compensates
those  individuals  in  relation  to their  responsibilities,  capabilities  and
contribution  to  the  Company  and  in  a  manner  that  is  commensurate  with
compensation  paid by  companies  of  comparable  size or within  the  Company's
industry.

             Equity  Awards.  The Company  has adopted the 1996 Stock  Incentive
Plan that  provides the  Compensation  Committee  with the  discretion  to grant
equity  incentive  awards to key  employees  of the  Company.  The  Compensation
Committee  has the complete  authority  to determine  the persons to whom awards
will be made and the nature and size of such  awards.  The 1996 Stock  Incentive
Plan provides for options,  stock appreciation  rights,  contingent stock awards
and restricted stock awards. The Compensation Committee determines the number of
awards  to be  granted  and the  persons  who are to  receive  such  awards on a
subjective basis taking into  consideration  several factors including the level
of options  generally  granted by similarly sized companies or companies  within
the  Company's  industry for similar  positions,  the  anticipated  value of the
Company's stock if financial and operating targets are met,  individual salaries
and individual  performance and  contribution.  The Compensation  Committee also
utilizes  the  services  of an  independent  consulting  firm to provide  advice
concerning the size and frequency of equity awards.

             Other  Benefits.  The  Company  maintains  certain  other plans and
arrangements  for the benefit of its executive  officers.  The Company  believes
these  benefits  are  reasonable  in  relation  to  the  executive  compensation
practices of other similarly  sized companies or companies  within the Company's
industry.

       Compensation  of the Chief  Executive  Officer.  The  salary  paid by the
Company to Mr. Lund was reviewed and determined in accordance  with the policies
set  forth  above.  In  particular,  the  Compensation  Committee  reviewed  and
considered the compensation  survey described above and set Mr. Lund's salary at
a level that it believes is  commensurate  with  salaries  paid by  companies of
comparable size or within the Company's  industry.  The bonuses paid to Mr. Lund
in 1998 consisted of  discretionary  bonuses in a total amount of  approximately
$68,000,  which  were  awarded  based  on the  subjective  determination  of the
Compensation  Committee as to the  individual  performance  of Mr.  Lund,  and a
year-end  bonus that was consistent  with the level of year-end  bonuses paid to
all employees.  The Compensation Committee elected not to make any equity awards
to Mr. Lund in 1998 because of existing  incentives  tied to the  performance of
the Company.

       Conclusion.   The  Compensation  Committee  believes  that  the  concepts
discussed   above   further  the   stockholders'   interests  and  that  officer
compensation  encourages responsible management of the Company. The Compensation
Committee  regularly   considers  the  effect  of  management   compensation  on
stockholder  interests.  In the past, the Board of Directors based its review in
part on the experience of its own



                                      -15-

<PAGE>



members and on information requested from management personnel. The Compensation
Committee also regularly seeks input from an independent executive  compensation
and benefits firm regarding the Company's  compensation policies and strategies.
In the  future,  these  factors,  reports  of  the  Compensation  Committee  and
discussions  with and information  compiled by various  independent  consultants
retained by the Company will be used in determining officer compensation.

                                                 COMPENSATION COMMITTEE OF THE
                                                 BOARD OF DIRECTORS

                                                 Keith R. Halls
                                                 Max L. Pinegar
                                                 Paula Hawkins
                                                 Daniel W. Campbell

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

       The  Compensation  Committee is  comprised  of Keith R. Halls,  Daniel W.
Campbell, Paula Hawkins and Max L. Pinegar. Mr. Halls is a Senior Vice President
and  Secretary  of the  Company.  Mr.  Halls  has  entered  into a  Stockholders
Agreement with the Company and certain other  stockholders  of the Company.  See
"Certain Relationships and Transactions--Stockholders  Agreement." During fiscal
1998, Mr. Halls was an executive  officer,  director and  stockholder of NSI, Nu
Skin USA,  Inc.  ("Nu Skin USA") and various  other  affiliates  of the Company.
During most of fiscal 1998,  Mr.  Pinegar was an employee and officer of NSI and
the Company.  In November 1998, Mr.  Pinegar  retired and currently  serves as a
consultant  to the Company.  Each of Blake M. Roney,  Steven J. Lund,  Sandra N.
Tillotson and Brooke B. Roney was an executive officer and a director of NSI, Nu
Skin USA,  and other  various  affiliates  of the  Company  and,  prior to these
entities  being  acquired by the Company,  set  compensation  for themselves and
certain other executive  officers of the Company who have been or continue to be
executive  officers  of NSI,  Nu Skin USA or  certain of their  affiliates.  See
"Certain Relationships and Transactions" for information concerning transactions
with these private affiliates,  the lease payments paid to a company directly or
indirectly  controlled by Blake M. Roney, the repurchase of Class A Common Stock
from Mr. Pinegar and lease payments made to certain affiliated partnerships.





                                      -16-

<PAGE>



                             STOCK PERFORMANCE GRAPH

       Set  forth  below  is  a  line  graph  comparing  the  cumulative   total
stockholder  return (stock price  appreciation  plus dividends) on the Company's
Class A Common Stock with the cumulative total return of the S&P 500 Index and a
market weighted index of publicly-traded  peers for the period from November 22,
1996 (the date of the Company's  initial public  offering)  through December 31,
1998.  The graph  assumes  that $100 is  invested  in each of the Class A Common
Stock, the S&P 500 Index and the index of publicly-traded  peers on November 22,
1996 and that all dividends were  reinvested.  The Company has elected to modify
its peer group to include two companies that distribute nutritional supplements,
Rexall Sundown, Inc. and Nature's Sunshine Products,  Inc. No other changes have
been made in the peer group. The publicly traded companies in the new peer group
are Amway Asia Pacific, Ltd., Amway Japan, Ltd., Tupperware Corporation, Revlon,
Inc., Rexall Sundown, Inc., Nature's Sunshine Products,  Inc. and Avon Products,
Inc.  The  Company  elected to make this change  because of the  increase in its
sales of nutritional supplements as a percentage of total revenue. For reference
purposes, the former peer group has been included in the graph as well.

                COMPARISON OF CUMULATIVE TOTAL STOCKHOLDER RETURN
                        AMONG NU SKIN ENTERPRISES, INC.,
                           PEER GROUP AND BROAD MARKET


[GRAPHIC OMITTED]  Line graph of  comparison  of  cumulative  total  stockholder
       return among Nu Skin Enterprises Inc., peer group and broad market

                                     S&P 500        New Peer          Old Peer
Measurement Period      Company       Index        Group Index       Group Index
- ------------------      -------      --------      ------------      -----------
November 22, 1996       $100.00      $100.00         $100.00           $100.00
December 31, 1996        107.39        98.02           98.83             99.03
December 31, 1997         63.48       130.72           81.74             75.48
December 31, 1998         82.17       168.08           76.06             75.06

                                      -17-


<PAGE>


                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

Acquisition of Nu Skin International, Inc.

       On March 27, 1998,  the Company  acquired all of the capital stock of NSI
and certain affiliates of NSI (collectively,  the "Acquired  Entities") from the
stockholders  of the Acquired  Entities (the "NSI  Stockholders")  pursuant to a
Stock Acquisition Agreement,  dated as of February 27, 1998, between the Company
and the NSI Stockholders (the "NSI Acquisition").  The consideration paid by the
Company to the NSI  Stockholders  consisted of (i) 2,986,663  shares of Series A
Preferred  Stock,  which were  subsequently  converted into 2,978,159  shares of
Class A Common Stock after  giving  effect to the  cancellation  of 8,504 shares
following  an  adjustment  in the  purchase  price based on the audited  closing
balance  sheet of NSI;  (ii)  long-term  notes  payable to the NSI  Stockholders
totaling  approximately  $6.2 million;  (iii) the  assumption  of  approximately
$171.3 million in notes  distributed  prior to the NSI Acquisition to all of the
NSI Stockholders as a distribution of all of the Acquired  Entities'  previously
undistributed "S" corporation  earnings (the "S Distribution  Notes");  and (iv)
contingent upon NSI and the Company meeting certain earnings growth targets,  up
to $25 million in cash per year over four years.  On April 4, 1997,  the Company
paid the  outstanding S Distribution  Notes  balances  together with the related
interest  expense  due.  The nine  original  stockholders  of the  Company  (the
"Original  Stockholders"),  which include Blake M. Roney, Steven J. Lund, Sandra
N.  Tillotson,  Brooke B. Roney and Keith R.  Halls,  who during 1998 served and
continue to serve as  officers  and  directors  of the  Company,  were among the
holders of the S Distribution Notes. The Company and NSI met the earnings growth
target for 1998  resulting  in a payment of $25 million to the NSI  Stockholders
which will be made in April 1999.

       As set forth below, certain of the NSI Stockholders were directors and/or
executive  officers  of the  Company  at the  time  of the NSI  Acquisition  and
continue to hold such  positions.  The following table sets forth the percentage
of the total consideration received or to be received by the NSI Stockholders in
the NSI Acquisition for each of the NSI  Stockholders  who is (i) a person known
by the Company to own  beneficially  more than 5% of the  outstanding  shares of
either the Class A Common Stock or the Class B Common Stock as of March 20, 1999
(a "5% Stockholder"), (ii) a director of the Company or (iii) a Named Officer.


                                                                 Percentage of
                                                                NSI Acquisition
NSI Stockholder        Relationship With the Company           Consideration (1)
Blake M. Roney         Chairman of the Board and 5% Stockholder       30.3
Steven J. Lund         President, Chief Executive Officer,             5.0
                       Director and 5% Stockholder
Nedra D. Roney         5% Stockholder                                 25.3
Sandra N. Tillotson    Director and 5% Stockholder                    14.2
Craig S. Tillotson     5% Stockholder                                  7.1
R. Craig Bryson        5% Stockholder                                  7.1
Brooke B. Roney        Director                                        5.0
Keith R. Halls         Director                                        1.0 (2)
- ------------------

(1)    Includes  consideration,  if any,  received  by the spouses of the listed
       individuals in connection with the NSI Acquisition.

(2)    Half of all future consideration will go to Mr. Hall's former spouse.




                                      -18-

<PAGE>



Acquisition of Nu Skin USA, Inc.

       In March 1999,  the Company,  through a newly  wholly  owned  subsidiary,
acquired certain assets of Nu Skin USA,  including cash,  equipment,  inventory,
intellectual  property,  marketing  materials,  contracts related to the network
marketing of NSI's personal care and  nutritional  products,  and  approximately
620,000  shares of Class A Common Stock of the Company,  in exchange for cash in
the amount of $8.7 million and the assumption of  approximately  $8.0 million of
Nu Skin USA  liabilities.  Also in connection with the Nu Skin USA  acquisition,
the Company,  through  NSI,  terminated  various  license  agreements  and other
intercompany  agreements  with Nu Skin USA and  paid Nu Skin  USA a  $10,000,000
termination  fee.  Termination  of the license and other  agreements  allows the
Company to be the exclusive  distributor of the Company's  products and services
in the United States.

       The affiliated  stockholders of Nu Skin USA are substantially the same as
the  affiliated  NSI  Stockholders  listed  above  and the  total  consideration
received  by  each  of  such  stockholders  is  substantially  the  same  as the
percentages set forth in the table above.

Operating, License and Distribution Agreements

       Prior to the NSI Acquisition.  Prior to the NSI Acquisition, NSI licensed
to the Company  and its then  existing  subsidiaries  rights to  distribute  NSI
products  and to use certain  NSI  property in the  Company's  markets.  Nu Skin
International  Management  Group,  Inc.  ("NSIMG"),  an NSI affiliate,  provided
management support services to the Company, and its then existing  subsidiaries,
pursuant to distribution, trademark/trade name license, licensing and sales, and
management  services  agreements  (collectively,  the  "Operating  Agreements").
Virtually  all of the  products  sold by the  Company  were  purchased  from NSI
pursuant to such Operating Agreements.  The Company also manufactured itself, or
through  third-party  manufacturers,  certain products and commercial  materials
which it then sold  using  NSI  trademarks  or trade  names  licensed  under the
trademark/trade name license agreements.  In addition,  the Company did not have
its own  sales or  distribution  network  but  licensed  the  right to use NSI's
distribution  network  and global  distributor  compensation  plan  pursuant  to
licensing and sales agreements. NSIMG also provided a broad range of management,
administrative  and technical  support to the Company pursuant to the management
services agreements.

       During the period from January 1, 1998 through the date of the closing of
the NSI  Acquisition,  NSI and NSIMG  charged  the Company  approximately  $37.0
million and $1.1 million,  respectively,  for goods and services provided to the
Company  under the  Operating  Agreements,  and $9.0  million in  royalties  and
license fees.

       The Operating  Agreements for countries where the Company  operated prior
to the Company's  initial public offering were approved by the original Board of
Directors  of  the  Company,   which  was  composed  entirely  of  officers  and
shareholders  of NSI.  In  addition,  Steven J. Lund and Renn M. Patch were also
executive  officers of NSI through the date of the NSI Acquisition.  During 1997
and through the date of the NSI  Acquisition,  a portion of such  officers' time
was spent on the affairs of NSI, for which they received  compensation from NSI,
in addition to amounts received from the Company for services to the Company.

       In 1998, Nu Skin Japan paid NSI a royalty of 8% of the revenue from sales
of products manufactured by a third-party manufacturer under a license agreement
between Nu Skin Japan and NSI.  During the period from  January 1, 1998  through
the  closing of the NSI  Acquisition,  Nu Skin Japan  incurred  $1.1  million in
royalties under this agreement.




                                      -19-

<PAGE>



       During 1998, pursuant to wholesale distribution agreements,  Nu Skin Hong
Kong distributed  certain NSI products to Nu Skin Personal Care Australia,  Inc.
and Nu Skin New Zealand,  Inc., affiliates of NSI which were acquired in the NSI
Acquisition.   Pursuant  to  these  agreements,  Nu  Skin  Hong  Kong  was  paid
approximately $0.4 million by Nu Skin Personal Care Australia,  Inc. and Nu Skin
New Zealand,  Inc. during the period January 1, 1998 through the closing date of
the NSI Acquisition.

       Post-NSI Acquisition.  Through the NSI Acquisition,  the Company obtained
ownership and control of the Nu Skin trademarks/trade  names, the Nu Skin Global
Compensation  Plan,  distributor  lists and related  intellectual  property  and
know-how  (collectively,   the  "Intellectual  Property").   Prior  to  the  NSI
Acquisition,  NSI contributed  certain assets relating to the distribution of Nu
Skin  products in the United  States to Nu Skin USA,  and then  distributed  the
Common Stock of Nu Skin USA to NSI's existing shareholders  (consisting entirely
of the NSI  Stockholders).  The  Company did not acquire Nu Skin USA and certain
other  private  affiliates  operating  in  North  America  as  part  of the  NSI
Acquisition  and these  entities  remained  privately  held  (collectively,  the
"Retained  Entities").  In  connection  with the NSI  Acquisition,  the Company,
through NSI and NSIMG,  has  entered  into new  agreements  with Nu Skin USA and
revised agreements with the Retained Entities on terms substantially  similar to
its agreements  with the Acquired  Entities,  pursuant to which NSI licenses the
Intellectual  Property and the exclusive right to sell Nu Skin personal care and
nutritional products in the United States, Canada, Mexico,  Guatemala and Puerto
Rico to the these entities and NSIMG provides management support services to the
Retained  Entities.  These agreements were approved by the Special  Committee of
Directors.

       During  the  period  from  the  closing  of the NSI  Acquisition  through
December 31, 1998,  NSI and NSIMG  charged the Retained  Entities  approximately
$29.9 million and $0.1 million, respectively, for goods and services provided to
the Retained Entities under these Agreements,  and $1.8 million in royalties and
license fees.  The Retained  Entities also paid  approximately  $31.3 million in
commissions to the Company's distributors or the Company based on commissionable
sales of products by the Retained  Entities during the same period. In addition,
the Company was also reimbursed approximately $6.6 million for expenses incurred
following  the NSI  Acquisition  in  connection  with  services  provided to the
Retained  Entities,  net of any  expenses  of the Company  paid by the  Retained
Entities.

       Subsequent to the NSI Acquisition, the Company subleased a portion of its
corporate  headquarters  and warehouse and ancillary  facilities to Nu Skin USA.
Under this  agreement,  the  Company  subleases  a portion of these  facilities,
including  certain  furniture and equipment,  to Nu Skin USA for a prorated rent
based on the square footage occupied by the respective  Retained  Entities.  The
current monthly lease rate under this agreement is approximately  $145,000.  The
Company received lease payments of  approximately  $1.8 million from Nu Skin USA
in 1998 following the NSI Acquisition.

       Prior to the NSI Acquisition, NSI had agreed in principal to the terms of
a License Agreement and Management Services Agreement with Big Planet.  Pursuant
to the License Agreement,  the Company licensed the use of its distributor force
to Big  Planet  in the  United  States  for  use in  distributing  Big  Planet's
telecommunication and Internet products and services.  Under this Agreement, the
Company  received a 1.0%  licensing fee and an option to acquire the business of
Big Planet at fair market value during a two-year  period  beginning in November
1998.  Under the  Management  Services  Agreement,  NSIMG has  provided  various
services to Big Planet.  The final form of these  agreements  was  reviewed  and
approved by the Special Committee of Directors.

       In 1998, Big Planet was charged approximately  $114,000 in licensing fees
and $577,000 for services provided by NSI. In addition,  Big Planet was required
to  reimburse  the Company for  $565,000 of expenses  incurred by the Company in
connection with services provided to Big Planet.




                                      -20-

<PAGE>



Related Party Leases

       Headquarters and Distribution  Lease  Agreements.  In connection with the
NSI  Acquisition,  the  Company  assumed  the leases to its  corporate  offices,
distribution  center and certain  other  property.  The lease for the  corporate
offices is a lease with Scrub Oak, Ltd. ("Scrub Oak") and provides for a monthly
fixed rent of $140,000  through the year 2000.  Scrub Oak is beneficially  owned
directly or indirectly by Blake M. Roney,  Nedra D. Roney,  Sandra N. Tillotson,
Brooke B.  Roney,  Steven J.  Lund,  Keith R.  Halls,  Kirk V.  Roney,  Craig S.
Tillotson,  R.  Craig  Bryson and Rick A.  Roney  (collectively,  the "Scrub Oak
Partners").  Nedra D. Roney, Blake M. Roney,  Brooke B. Roney, Kirk V. Roney and
Rick A. Roney are siblings. Each of the Scrub Oak Partners receives a portion of
the monthly rent of $140,000 in accordance  with their  percentage  ownership of
Scrub Oak.

       The lease for the distribution  center is a month-to-month  lease between
the  Company and Aspen  Country,  L.L.C.  ("Aspen  Country").  Aspen  Country is
beneficially  owned  directly or indirectly  by Blake M. Roney,  Nedra D. Roney,
Sandra N. Tillotson,  Brooke B. Roney,  Steven J. Lund, Keith R. Halls,  Kirk V.
Roney, Craig S. Tillotson, R. Craig Bryson and Rick A. Roney (the "Aspen Country
Partners").  Nedra D. Roney, Blake M. Roney,  Brooke B. Roney, Kirk V. Roney and
Rick A. Roney are siblings. The Aspen Country Partners each receive a portion of
the monthly rent of $56,250 in  accordance  with their  percentage  ownership of
Aspen Country.  The Company also leases certain additional  miscellaneous office
and  warehouse  space  from Scrub Oak and Aspen  Country.  The  current  monthly
payments under such leases are $36,750.

       In 1998,  the Company  incurred  lease charges  totaling  $2,204,000  and
$819,000, respectively, to Scrub Oak and Aspen Country.

Stockholders Partnership

       R. Craig  Bryson and Craig S.  Tillotson  are major  stockholders  of the
Company and have been distributors of the Company since 1984. Messrs. Bryson and
Tillotson  are  partners  in  an  entity  (the  "Partnership")   which  receives
substantial  commissions  from  the  Company,  including  commissions  on  sales
generated within the Company's  markets.  For the fiscal year ended December 31,
1998,  total  commissions  paid to the  Partnership on sales  originating in the
Company's  then open markets were  approximately  $800,000.  By  agreement,  the
Company pays  commissions to the Partnership at the highest level of commissions
available to  distributors.  Management  believes that this  arrangement  allows
Messrs.  Bryson and  Tillotson  the  flexibility  of using their  expertise  and
reputations  in  network  marketing  circles  to  sponsor,  motivate  and  train
distributors  to benefit the  Company's  distributor  force  generally,  without
having to focus solely on their own organizations. In addition, Mr. Bryson has a
consulting contract with the Company that pays him $41,667 per month.

Stockholders Agreement

       The Original  Stockholders  of the Company  entered  into a  stockholders
agreement with the Company (the "Original Stockholders  Agreement")  immediately
prior to the initial  public  offering of the Company's  Class A Common Stock in
November 1996.  Pursuant to the Original  Stockholders  Agreement,  the Original
Stockholders agreed not to transfer any shares through November 28, 1997 without
the consent of the Company except for certain transfers  relating to the funding
of distributor options and the grant of employee stock bonus awards.

       Effective as of November 28, 1997, the Original Stockholders entered into
an  amended  and  restated   stockholders   agreement   with  the  Company  (the
"Stockholders Agreement"). As of March 16, 1999, the



                                      -21-

<PAGE>




Original Stockholders and certain of their affiliates  beneficially owned shares
having over 90% of the combined voting power of the outstanding shares of Common
Stock of the Company.  The Original  Stockholders  agreed not to make any public
resale of any shares they own through  March 26, 1999 without the consent of the
Company  except for certain  transfers  relating  to the funding of  distributor
options and the grant of employee stock bonus awards.  In March 1999, all of the
Original  Stockholders  who  are  directors  or  officers  of  the  Company  and
substantially all of the other Original  Stockholders  party to the Stockholders
Agreement agreed to further extend the lock-up period through the end of 1999.

       Until March 26, 2000, all sales of shares in a public resale  pursuant to
Rule 144 or any other  exempt  transaction  under the  Securities  Act shall not
exceed  in any  calendar  quarter  an amount  determined  by  multiplying  (x) a
percentage  determined  for each Original  Stockholder  in accordance  with each
Original  Stockholder's  pro-rata ownership percentage in the Company by (y) the
average weekly trading volume for the Company's  Class A Common Stock on the New
York Stock  Exchange  during the  calendar  quarter  immediately  preceding  any
transfer  permitted  during the  Restricted  Resale  Period  (as  defined in the
Stockholders Agreement) (the "Rule 144 Allotment").  In no event, however, shall
any of the Original  Stockholder's Rule 144 Allotment be less than 20,000 shares
per calendar quarter with the exception of certain of the Original Stockholders'
controlled  entities  identified in the  Stockholders  Agreement  whose Rule 144
Allotment  for any calendar  quarter  shall be equal to 5% of the shares held by
such  Original  Stockholder  on the  date  of the  Stockholders  Agreement.  The
Original  Stockholders  have been  granted  registration  rights by the  Company
permitting each such Original Stockholder to register his or her shares of Class
A Common Stock, subject to certain restrictions,  on any registration  statement
filed by the Company until such Original  Stockholder has sold a specified value
of shares of Class A Common Stock.

Lease of Airplane

       The  Company  periodically  charters  air  service  from an  unaffiliated
charter company.  This charter company from time to time leases an aircraft from
Arrow Plane, L.C. to provide its charter services.  Blake M. Roney, the Chairman
of the Company, and his wife directly or indirectly control Arrow Plane, L.C. In
1998, Arrow Plane,  L.C.  received payments of $95,083 directly from the Company
and $49,590 of lease payments from the  unaffiliated  charter company related to
charter services provided to the Company.

Certain Loans

       As part of his  employment  agreement,  the Company loaned John Chou, the
President  of Nu Skin  Taiwan,  $1 million.  The loan bears no  interest  and is
payable  upon  demand if Mr.  Chou ceases to be employed by Nu Skin Taiwan or an
affiliate.  The loan is to be repaid by  applying  $100,000 of the sum earned by
Mr. Chou under the Bonus  Incentive  Plan per year against the loan balance.  If
less than  $100,000 is earned  under the Bonus  Incentive  Plan in a given year,
$100,000  is  nevertheless  applied  against  the loan  balance.  If Mr. Chou is
terminated "without cause," any loan balance will be forgiven.
See "Executive Compensation--Employment Agreements."

       On December  10,  1997,  the  Company  loaned $5 million  (the  "Original
Principal  Amount") to Nedra D.  Roney.  This loan is secured by a pledge by Ms.
Roney of 349,406  shares of Class B Common Stock.  The loan is payable on demand
(or in any event by December 31, 2000) with  interest on the Original  Principal
Amount  at the  statutory  rate on the date of the loan as set  forth  under the
Internal  Revenue Code of 1986, as amended (the  "Code").  This loan was made in
connection  with Ms.  Roney's  entering  into  the  Stockholders  Agreement,  as
amended.  In 1998, $300,000 in interest was accrued on this loan. As of December
31, 1998, the outstanding  principal  balance and accrued  interest of this loan
was $5,300,000.



                                      -22-

<PAGE>



Repurchase of Class B Common Stock

       On October 2, 1998, the Company  repurchased  in a private  transaction a
total of  673,854  shares  of Class B  Common  Stock  from  Nedra  D.  Roney,  a
shareholder of the Company who owns more than 5% of the Company's Class B Common
Stock, at a purchase price of approximately  $6,125,000.  The Company  purchased
all of such  shares for $9.09 per share,  a discount  of 70% to the fair  market
value of the  Company's  stock based on the trading  price of the Class A Common
Stock over a period preceding such sale.

       On November 30, 1998, the Company  repurchased in a private transaction a
total of 34,000  shares  from Max L.  Pinegar,  an officer  and  director of the
Company, for approximately $814,000. The purchase price was based on the trading
price of the Company's Class A Common Stock at such time.

                  INTERESTS OF CERTAIN PERSONS IN THE PROPOSALS

       Because each of the directors  and executive  officers of the Company are
eligible to participate in the Second Amended and Restated 1996 Stock  Incentive
Plan,  they  have a  direct  interest  in such  proposal.  Notwithstanding  such
interest,  the Board of  Directors  believes  that the  approval  of the  Second
Amended and Restated  1996 Stock  Incentive  Plan is in the best interest of the
Company  and its  stockholders  because it will  strengthen  the  ability of the
Company  to  continue  to  attract,  motivate  and retain  qualified  employees,
officers and directors.

                        COMPLIANCE WITH SECTION 16(a) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

       Section  16(a)  of the  Securities  Exchange  Act of  1934,  as  amended,
requires the Company's  officers and directors and persons who own  beneficially
more than 10% of a registered class of the Company's  equity  securities to file
with the  Securities  and Exchange  Commission  and the New York Stock  Exchange
initial  reports  of  ownership  and  reports of  changes  in  ownership  of the
Company's equity securities. Officers, directors and greater than 10% beneficial
owners are  required  to furnish the  Company  with copies of all Section  16(a)
reports they file.

       Based solely upon a review of the copies of such reports furnished to the
Company or written  representations  that no other  reports were  required,  the
Company  believes  that  during the  fiscal  year ended  December  31,  1998 the
Company's  officers,  directors and greater than 10% beneficial  owners complied
with all applicable Section 16(a) filing requirements,  except that each of Mark
Adams, Sidney Henderson,  William McGlashan, Jr. and Claire Averett, officers of
the Company,  filed a late initial report on Form 3 following the acquisition of
NSI and Pharmanex,  Brooke B. Roney filed a late report on Form 4 related to the
conversion  of the  Series  A  Preferred  Stock  held by him and Max L.  Pinegar
reported two late  transactions  involving  the sale of shares to pay taxes with
respect  to the  vesting  of certain  stock  awards and a year-end  bonus of 500
shares received in December 1997.









                                      -23-

<PAGE>



                                   PROPOSAL 2
                   APPROVAL OF THE SECOND AMENDED AND RESTATED
                            1996 STOCK INCENTIVE PLAN

       The Board of Directors has approved the Second  Amended and Restated 1996
Stock  Incentive  Plan (the "Plan") and is submitting  the Plan to the Company's
stockholders  for their approval.  The Plan includes  certain  amendments to the
Company's  existing stock  incentive  plan.  Since the Company's  initial public
offering, the Company has used its existing stock incentive plan, as amended, to
advance the  interests  of the  Company and its  stockholders  by  providing  an
incentive to attract, retain and motivate key Company employees to contribute to
the Company's growth and profitability. The Board of Directors believes that the
Company's  stock  incentive  plan  is an  important  factor  in  attracting  and
retaining the high caliber  employees  essential to the Company's success and in
aligning those individuals'  long-term interests with those of the stockholders.
The Plan has been amended and modified:

*      to increase by 4,000,000  shares the maximum  aggregate  number of shares
       with respect to which equity incentives may be granted;

*      to eliminate  the  requirement  that the option price of a  non-qualified
       stock option be no lower than 85% of the fair market value on the day the
       option is granted;

*      to provide option holders  greater  flexibility in exercising  options by
       allowing cashless and net exercises,  same-day  brokered sales,  margined
       exercises and other methods of exercise approved from time to time by the
       Plan Committee (as defined below).

       In addition,  the Plan has been amended to include a provision  expressly
confirming the authority of the Plan Committee to add provisions to stock option
agreements  issued  pursuant to the Plan  providing for the forfeiture of awards
and any gains on awards granted under the Plan if the award  recipient takes any
action that is harmful or contrary to the  interests  of the  Company.  The Plan
Committee  already  includes such provisions in many existing awards pursuant to
the broad grant of authority  given to the Plan Committee to establish the terms
of the awards.

Summary of the Plan

       The following  summary of the material  terms of the Plan is qualified in
its entirety by the terms of the Plan,  a copy of which may be obtained  free of
charge  from the  Company by written  request  to  Charles N.  Allen,  Director,
Investor  Relations,  at the address  set forth on the last page.  A copy of the
Plan has also been filed as an attachment to the form of Proxy  Statement  filed
with the Securities and Exchange Commission.

       Plan Administration. The Plan is administered by the 1996 Stock Incentive
Plan  Committee  (the "Plan  Committee")  which  consists  of the members of the
Compensation Committee of the Board of Directors. The Plan Committee determines,
from time to time,  the  individuals  to whom awards shall be made,  the type of
awards,  and the amount,  size and terms of each award. The Plan Committee makes
all other  determinations  necessary or advisable for the  administration of the
Plan.

       Awards.  Awards  under  the  Plan  may be in the  form of  options  (both
non-qualified  stock options  ("NQSOs") and incentive  stock options  ("ISOs")),
contingent stock,  restricted stock, and stock appreciation rights ("SARs"),  or
such other forms as the Plan Committee in its  discretion may deem  appropriate.
The  maximum  number of awards  that may be issued to any one person  during the
life of the Plan shall be limited to 10% of the  shares  reserved  for  issuance
under the Plan. The number of shares



                                      -24-

<PAGE>



which  may be  issued  under  the Plan as well as the  terms of any  outstanding
awards may be equitably  adjusted by the Plan  Committee in the event of a stock
split, stock dividend, recapitalization,  merger, consolidation,  combination or
similar events. In general,  any shares subject to an option or right, which for
any reason expires or is terminated unexercised,  shall again be available under
the Plan. No awards may be granted more than ten years after the effective  date
of the Plan.

       Number of Shares.  The Plan originally  authorized the issuance of awards
and options for up to 4,000,000  shares under the Plan.  After giving  effect to
the planned  issuance of awards and options to  management  and key employees of
Big Planet following the planned  acquisition of Big Planet, the Company will be
nearing or above the  4,000,000  share  limit.  In addition to certain  existing
restricted  stock awards and options of Big Planet to be converted and exchanged
as  part  of the Big  Planet  transaction,  the  Company  currently  anticipates
granting approximately $4.5 million of restricted stock awards and approximately
1.5 million options as new incentive  awards.  The vast majority of such options
(approximately 1.2 million) would only vest over the next three years if certain
performance  goals are  satisfied,  or at the end of seven  years of  continuous
employment. An additional 4,000,000 shares of the Class A Common Stock have been
authorized to be issued pursuant to the Plan, as amended.

       Plan  Amendment.  The Board of  Directors  may  amend  the Plan,  without
stockholder approval,  anytime in any respect unless stockholder approval of the
amendment  in  question  is  required  under  Delaware  law,  the Code,  certain
exemptions  from Section 16 of the Securities  Exchange Act of 1934, as amended,
any national  securities  exchange system on which the shares are then listed or
reported, by any regulatory body having jurisdiction with respect to the Plan or
other applicable laws, rules or regulations.  No amendment to the Plan may alter
or impair any award  granted  under the Plan  without the consent of the holders
thereof. The Plan may be terminated at any time by the Board of Directors.

       Options.  The Plan  provides for the grant of ISOs to employees and NQSOs
to employees  and  independent  consultants.  In the case of ISOs,  the exercise
price of an option may not be less than 100% of the fair market value of a share
of Class A Common  Stock at the time of grant (or 110% of such fair market value
if the  optionee  owns more than 10% of the total voting power of all classes of
Company stock outstanding at the time of grant).

       With respect to NQSOs,  the option price may be less than the fair market
value of a share of common stock.  The  amendment to eliminate  the  requirement
that NQSOs be issued with an exercise  price no less than 85% of the fair market
value was made to provide the Plan Committee  with more  flexibility in granting
awards and in connection with assuming outstanding options in acquisitions.  The
Company anticipates that generally options would be granted at an exercise price
equal to their fair  market  value  because  the  issuance of options at a price
below fair market value will result in a charge to earnings. However, in certain
circumstances,  such as in  connection  with the  acquisition  of a company with
outstanding  options,  the Company desires the flexibility to issue options at a
price  below  fair  market  value  where  such an  action  would  be in the best
interests  of the  Company.  For  example,  in the case of an  acquisition,  the
amendment  will allow the  Company  to issue  options  in  substitution  for the
outstanding  options of the acquired  company at an exercise  price equal to the
equivalent   exercise  price  of  such  existing  options  (after  applying  the
appropriate  exchange or  conversion  ratio).  In  connection  with the proposed
acquisition of Big Planet,  the Letter of Intent currently  contemplates that up
to approximately  1.2 million  management  incentive  options will be granted to
certain key managers at an exercise  price equal to, or based upon,  the closing
price  of  the  Company's  Class  A  Common  Stock  on  the  date  prior  to the
announcement of the proposed acquisition  (approximately $22.3 per share), which
could be less than the price at closing.  In the event the trading  price on the
date of grant is higher than the exercise  price,  the Company would be required
to recognize the "discount" as a charge to earnings.




                                      -25-

<PAGE>



       Options will be exercisable  for a term  determined by the Plan Committee
provided  such  exercise  shall occur not earlier  than six months and not later
than ten  years  (five  years if the  optionee  owns  more than 10% of the total
voting power of all classes of Company Stock  outstanding  at the time of grant)
after  the  grant  of the  option.  The  aggregate  fair  market  value  of ISOs
(determined  at the time of grant) granted to an employee which may become first
exercisable in any one calendar year shall not exceed $100,000. If any option is
not granted,  exercised or held pursuant to the provisions applicable to an ISO,
it will be considered to be a NQSO to the extent that any or all of the grant is
in conflict  with such  provisions.  The Plan  Committee has the power to permit
acceleration of previously determined exercise terms under certain circumstances
and upon such terms and conditions as the Plan Committee deems appropriate.

       Contingent  Stock.  The Plan  Committee  will  determine  the  amount  of
contingent  stock to be granted to a  participant  based on the past or expected
impact the  participant  has had or can have on the financial  well being of the
Company and other factors determined by the Plan Committee to be appropriate.  A
participant  receiving an award of contingent  stock will receive the stock upon
the satisfaction of certain objectives. Contingent stock awards made pursuant to
the Plan will be subject to such terms,  conditions and restrictions,  including
obtainment  of  performance  objectives,  for such  period or  periods as may be
determined by the Plan Committee at the time of grant. The Plan Committee in its
discretion  may  permit   acceleration  of  the  expiration  of  the  applicable
restriction period with respect to part or all of the award to any participant.

       Restricted  Stock.  The Plan  Committee  will  determine  the  amount  of
restricted  stock to be granted to a  participant  based on the past or expected
impact the  participant  has had or can have on the financial  well being of the
Company  and other  factors  deemed  by the Plan  Committee  to be  appropriate.
Restricted  stock is issued to the participant  subject to forfeiture if certain
objectives are not met.  Restricted stock awards made pursuant to the Plan shall
be subject to the terms,  conditions and restrictions,  including the obtainment
of performance objectives,  and for such period or periods as will be determined
by the Plan Committee at the time of grant. The Plan Committee in its discretion
may permit  acceleration of the expiration of the applicable  restriction period
with  respect  to  part  or all of the  award  to  any  participant.  Shares  of
restricted stock may not be sold, assigned,  transferred,  pledged, hypothecated
or  otherwise   disposed  of,  except  by  will  or  the  laws  of  descent  and
distribution, for such period provided in the participant's award agreement.

       SARs.  SARs are rights to receive cash or shares of Company  stock,  or a
combination  thereof,  as the Plan Committee may determine in an amount equal to
the excess of (i) the fair market  value of the stock with  respect to which the
SAR is  exercised,  or (ii) 100% of the fair  market  value of such stock at the
time the SAR was granted,  less any dividends  paid on such shares while the SAR
was outstanding.  No cash  consideration will be received by the Company for the
grant of any SAR.  No SAR may be  granted  for a period of less than one year or
greater  than ten years.  SARs may be exercised at such time and subject to such
terms and  conditions  as are  prescribed  by the Plan  Committee at the time of
grant,  subject  to  certain  limitations   (including  that  no  SAR  shall  be
exercisable within one year after the date of grant).

       Forfeiture Provisions.  The amended Plan confirms that the Plan Committee
may  include in any award  provisions  that will  result in the  termination  or
forfeiture of all  outstanding  awards  and/or the  forfeiture of any benefit or
gain received by a participant in the Plan from a previous award in the event of
any forfeiture  event. A "forfeiture  event" is defined to include:  (i) conduct
related to the participant's  employment or service for which either criminal or
civil  penalties  may be  sought;  (ii)  the  commission  of an act of  fraud or
intentional   misrepresentation;   (iii)  embezzlement  or  misappropriation  or
conversion of assets or opportunities of the Company;  (iv) accepting employment
with or serving as a consultant,  advisor or in any other capacity to, or having
ownership  interest in, a person or entity that is in competition with or acting
against the interest of the Company, or soliciting  employees or distributors of
the Company; (v)



                                      -26-

<PAGE>



disclosing  or misusing  any  confidential  or  proprietary  information  of the
Company  in  violation  of  the   Company's   non-disclosure   policy  or  other
non-disclosure  agreement with the Company or other duty of  confidentiality  of
the  Company's  insider  trading  policy;  or (vi) any and all other  actions or
omissions that the Plan Committee determines in its sole judgment are harmful or
contrary to the  interests of the Company.  The Plan  Committee  will have broad
discretion in determining  what actions are harmful or contrary to the interests
of the Company and which events will lead to forfeiture.

       Awards.  Because  awards under the Plan are granted in the  discretion of
the Plan  Committee,  it is not possible to determine  the number of awards that
will be received by officers and directors in the future.  All outside directors
are entitled to receive  options to acquire  2,500 shares under the Plan at each
Annual Meeting of Stockholders. Each grant of stock options to Messrs. McGlashan
and Chang  identified  below exceeded the individual 10% limit of the previously
authorized  number shares by 50,000 shares.  Accordingly,  50,000 of such shares
are subject to cancellation if the amendment is not approved. Set forth below is
a table  setting  forth the number of options and stock  awards  received by (i)
each nominee for director,  (ii) each of the Named  Officers,  (iii) each person
who has  received  5% or more of such  options  or  awards,  (iv) all  executive
officers as a group,  and (v) all directors who are not executive  officers as a
group.

                                       Number of Option          Number of
Award Recipient                        Shares                   Stock Awards
- ------------------------------------  -------------------   ------------------
Blake M. Roney                                    0                    0
Steven J. Lund                                    0                    0
Sandra N. Tillotson                               0                    0
Brooke B. Roney                                   0                    0
Keith R. Halls                                    0                    0
Max L. Pinegar                                9,000               13,000
Daniel W. Campbell                           12,500                2,500
E.J. "Jake" Garn                             12,500                2,500
Paula Hawkins                                12,500                2,500
Takashi Bamba                                45,000               13,000
John Chou                                    43,000               13,000
Renn M. Patch                                46,000               13,500
William E. McGlashan, Jr                    450,000(1)                 0
Michael Chang                               450,000(1)                 0
All Executive Officers as a Group           741,000               73,500
All Current Directors who are not
Executive Officers as a Group                46,500                7,500
- ------------------

(1)    These options were granted pursuant to employment agreements entered into
       in connection with the acquisition of Pharmanex.  These options vest only
       upon the  attainment  of  certain  performance  goals over the next three
       years or in full at the end of seven years of continuous employment.



                                      -27-

<PAGE>



       Federal Income Tax  Consequences.  The Federal income tax consequences of
the Plan depend upon whether a  participant  receives  NQSOs,  ISOs,  contingent
stock, restricted stock or SARs.

       NQSOs. The participant recognizes no taxable income and the Company
receives no  deduction  when a NQSO is  granted.  Upon  exercise of a NQSO,  the
participant  recognizes  ordinary  income  and  the  Company  is  entitled  to a
deduction equal to the difference between the exercise price and the fair market
value of the shares on the date of exercise.  The  participant  recognizes  as a
capital  gain or loss any  subsequent  profit  or loss  realized  on the sale or
exchange of any shares disposed of or sold.

       ISOs. The  participant  recognizes no taxable gain or loss when an ISO is
granted or  exercised.  If the shares  acquired  upon the exercise of an ISO are
held for at least  one year  after  exercise  and two  years  after  grant  (the
"Holding Period"), the participant recognizes any gain or loss upon such sale as
long-term  capital  gain or loss and the Company is not entitled to a deduction.
If the shares are not held for the Holding  Period,  the gain is ordinary income
to the  participant to the extent of the  difference  between the exercise price
and the fair market  value of the Class A Common Stock on the date the option is
exercised  and any excess is capital  gain.  Also,  in such  circumstances,  the
Company is entitled to a deduction  equal to the amount of any  ordinary  income
recognized by the participant.

           Restricted   Stock  or  Contingent   Stock.  A  participant   granted
restricted  stock or  contingent  stock is not  required to include the value of
such  shares in income  until the first  time such  participant's  rights in the
shares are  transferable  or are not subject to substantial  risk of forfeiture,
whichever occurs earlier, unless such participant timely files an election under
Code Section 83(b) to be taxed on the receipt of the shares. In either case, the
amount of such  ordinary  income  will be equal to the excess of the fair market
value of the  shares at the time the  income is  recognized  over the amount (if
any) paid for the shares.  The Company is entitled to a deduction  in the amount
of the ordinary income  recognized by the participant for the Company's  taxable
year in which the participant recognizes such income.

           SARs. Upon the grant of a SAR, the participant  recognizes no taxable
income  and the  Company  receives  no  deduction.  The  participant  recognizes
ordinary  income  and the  Company is  entitled  to a  deduction  at the time of
exercise equal to the cash and the fair market value of shares payable upon such
exercise.

       Under certain circumstances,  an accelerated vesting or cash out of stock
options,  or accelerated  lapse of restrictions  on other awards,  in connection
with a change in control  of the  Company  might be deemed an "excess  parachute
payment" for purposes of the golden  parachute  tax  provisions  of Code Section
280G. To the extent it is so considered, the participant may be subject to a 20%
excise tax and the Company may be denied a tax deduction.

Vote Required and Board of Directors' Recommendation

     Approval of the Plan will require the affirmative vote of a majority of the
total number of votes of outstanding shares of Common Stock present in person or
represented  by proxy at the Annual Meeting and entitled to vote. In determining
whether  approval of the Plan has received the requisite  number of  affirmative
votes,  abstentions  will be  counted  and will  have the same  effect  as votes
against  Proposal 2. Broker non-votes will be considered as unvoted and will not
be counted as votes for or against  Proposal  2.  Properly  executed,  unrevoked
proxies  will be  voted  FOR  Proposal  2 unless a vote  against  Proposal  2 or
abstention is specifically indicated in the proxy.

     THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR
APPROVAL OF THE PLAN.



                                      -28-

<PAGE>





                                   PROPOSAL 3
                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

     The firm of PricewaterhouseCoopers  LLP, the Company's independent auditors
for the fiscal  year ended  December  31,  1998,  was  selected  by the Board of
Directors of the Company to act in the same  capacity for the fiscal year ending
December 31, 1999. Representatives of PricewaterhouseCoopers LLP are expected to
be  present  at the  Annual  Meeting  and will  have the  opportunity  to make a
statement  if they so decide and will be  available  to  respond to  appropriate
questions.

Vote Required and Board of Directors' Recommendation

     Ratification  of  PricewaterhouseCoopers  LLP as the Company's  independent
auditors will require the affirmative  vote of a majority of the total number of
votes of outstanding  shares of Common Stock present in person or represented by
proxy at the  Annual  Meeting  and  entitled  to vote.  In  determining  whether
Proposal 3 has received the requisite number of affirmative  votes,  abstentions
will be  counted  and will have the same  effect as votes  against  Proposal  3.
Broker  non-votes,   however,  will  be  treated  as  unvoted  for  purposes  of
determining  approval  of  Proposal  3 and will not be  counted  as votes for or
against  Proposal 3.  Properly  executed,  unrevoked  Proxies  will be voted FOR
Proposal  3 unless a vote  against  Proposal  3 or  abstention  is  specifically
indicated in the proxy.

    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR RATIFICATION
              OF THE COMPANY'S SELECTION OF INDEPENDENT AUDITORS.

                                  OTHER MATTERS

     As of the date of this Proxy Statement,  the Board of Directors knows of no
other  matters to be brought  before the Annual  Meeting.  If other  matters are
properly  brought before the Annual Meeting or any  adjournment or  postponement
thereof,  it is intended that the persons named in the enclosed  proxy will have
discretionary  authority to vote on such matters in  accordance  with their best
judgment acting together or separately.

                  STOCKHOLDER PROPOSALS FOR 2000 ANNUAL MEETING

     All  proposals of  stockholders  intended to be presented at the  Company's
2000 Annual  Meeting of  Stockholders  must be directed to the  attention of the
Secretary  of the  Company at the  address of the Company set forth on the first
page of this Proxy  Statement by December 31, 1999 if they are to be  considered
for  possible  inclusion  in the  Proxy  Statement  and  form of  proxy  used in
connection with such meeting.

                          ANNUAL REPORT TO STOCKHOLDERS

     The Annual Report to  Stockholders  concerning the operation of the Company
for the fiscal year ending December 31, 1998, including financial statements, is
enclosed with this Proxy Statement.



                                      -29-

<PAGE>


               ANNUAL REPORT TO SECURITIES AND EXCHANGE COMMISSION

     A copy of the  Company's  Annual  Report on Form 10-K for the  fiscal  year
ended December 31, 1998, as filed with the  Securities and Exchange  Commission,
without  exhibits  may be obtained  by  stockholders  without  charge by written
request to Charles N. Allen, Director,  Investor Relations, Nu Skin Enterprises,
Inc., 75 West Center Street,  Provo, Utah 84601.  Exhibits will be provided upon
written request and payment of an appropriate processing fee.

                                              By Order of the Board of Directors




                                              /s/ Blake M.  Roney
                                              Blake M.  Roney
                                              Chairman of the Board

DATED:  April 5, 1999



                                      -30-

<PAGE>

APPENDIX A - FORM OF PROXY

                            NU SKIN ENTERPRISES, INC.

             PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
          THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 4, 1999

           The undersigned hereby appoints Steven J. Lund and Keith R. Halls, as
proxies with full power of substitution and hereby  authorizes either of them to
act and to vote,  as  designated  on the  reverse,  all shares of Class A Common
Stock of Nu Skin  Enterprises,  Inc. (the "Company") the undersigned is entitled
to vote at the Annual Meeting of  Stockholders  of the Company to be held at the
corporate  offices of the Company,  75 West Center Street,  Provo,  Utah, May 4,
1999 at 4:00 p.m., local time, and at any adjournments or postponements thereof,
upon  all  matters  referred  to  on  this  proxy  card  and  described  in  the
accompanying Proxy Statement,  and, at their discretion,  upon any other matters
which may properly come before the meeting.

                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE

[ X ] Please mark your votes
as indicated in this example


                      FOR ALL NOMINEES    WITHHOLD AUTHORITY
                      listed at right     to vote for all
                      (except as marked   nominees listed at
                      to the contrary     right
                      contrary below)
1. Elect members of
   the Board of            [ ]                [ ]  Nominees: Blake M. Roney
   Directors of the                                          Steven J. Lund
   Company                                                   Keith R. Halls
                                                             Sandra N. Tillotson
                                                             Brooke B. Roney
Instructions: To WITHHOLD AUTHORITY to vote for any          Max L. Pinegar
individual nominee, draw a line through (or otherwise        E.J. "Jake" Garn
strike-out) the nominee's name in the list to the right.     Paula Hawkins
                                                             Daniel W. Campbell






2.  To  approve  the  Company's   Second  Amended  and    FOR   AGAINST  ABSTAIN
    Restated  1996 Stock  Incentive  Plan which amends   [   ]   [   ]    [   ] 
    the prior plan to increase the  authorized  shares                          
    available   for   issuance   under  such  plan  to
    8,000,000 shares and to make certain other changes
    described in the Company's Proxy Statement.       

3.  To ratify the selection of  PriceWaterhouseCoopers    FOR   AGAINST  ABSTAIN
    LLP as the Company's  independent auditors for the   [   ]   [   ]    [   ] 
    fiscal year ending December 31, 1999.



Shares  represented by all property executed proxies will be voted in accordance
with  instructions  appearing  on this proxy card and in the  discretion  of the
proxy holders as to any other matters that may properly come before the meeting.
IN THE ABSENCE OF SPECIFIC INSTRUCTIONS, PROXIES WILL BE VOTED FOR THE PROPOSALS
SET FORTH ABOVE.



(Signature) __________(SEAL)  (Signature)__________(SEAL)  Dated: ________, 1999
Important: Please sign as name(s) appears on the proxy card. If a joint account,
each joint  owner must sign.  If signing for a  corporation  or  partnership  as
agent, attorney or fiduciary, indicate the capacity in which you are signing.


<PAGE>

APPENDIX B - FORM OF SECOND AMENDED AND RESTATED 1996 STOCK INCENTIVE PLAN



                                     SECOND

                              AMENDED AND RESTATED

                            NU SKIN ENTERPRISES, INC.

                            1996 STOCK INCENTIVE PLAN




<PAGE>



                                TABLE OF CONTENTS

                                                                            PAGE

1.         PURPOSE........................................................... 1

2.         DEFINITIONS....................................................... 1

3.         ADMINISTRATION.................................................... 4

4.         SHARES SUBJECT TO THE PLAN........................................ 5

5.         PARTICIPANTS...................................................... 5

6.         AWARDS UNDER THE PLAN............................................. 5

7.         STOCK OPTIONS..................................................... 5

8.         STOCK APPRECIATION RIGHTS......................................... 8

9.         CONTINGENT STOCK AWARDS...........................................10

10.        RESTRICTED STOCK AWARDS...........................................11

11.        GENERAL RESTRICTIONS..............................................12

12.        RIGHTS OF A SHAREHOLDER...........................................12

13.        RIGHTS TO TERMINATE EMPLOYMENT....................................13

14.        WITHHOLDING OF TAXES..............................................13

15.        NON-ASSIGNABILITY.................................................13

16.        NON-UNIFORM DETERMINATIONS........................................13

17.        ADJUSTMENTS.......................................................13

18.        AMENDMENT.........................................................14

19.        EFFECT ON OTHER PLAN..............................................15

20.        DURATION OF PLAN..................................................15

21.        FUNDING OF THE PLAN...............................................15

22.        PLAN STATUS.......................................................15

23.        GOVERNING LAW.....................................................16

                                       -i-

<PAGE>



                                     SECOND

                              AMENDED AND RESTATED

                            NU SKIN ENTERPRISES, INC.

                            1996 STOCK INCENTIVE PLAN


1.         PURPOSE

           1.1  The  purpose  of  the  Second   Amended  and  Restated  Nu  Skin
Enterprises,  Inc.  1996  Stock  Incentive  Plan  (the  "Plan")  is  to  provide
incentives to specified individuals whose performance,  contributions and skills
add to the value of Nu Skin Enterprises, Inc. (the "Company") and its affiliated
companies.  The Company also believes that the Plan will facilitate  attracting,
retaining and motivating  employees,  directors and  consultants of high caliber
and potential.  This Second Amended and Restated Nu Skin Enterprises,  Inc. 1996
Stock  Incentive  Plan amends and restates the Amended and Restated Nu Skin Asia
Pacific,  Inc.  1996 Stock  Incentive  Plan dated  December 9, 1996 and includes
amendments previously adopted by the Board of Directors on February 11, 1999.

           1.2  Plan  participants  shall  include  those  officers,  directors,
employees and consultants of the Company and subsidiaries who, in the opinion of
the Committee, are making or are in a position to make substantial contributions
to the Company by their ability and efforts.

2.         DEFINITIONS

           2.1 For  purposes  of the Plan,  the  following  terms shall have the
following meanings, unless the context clearly indicates to the contrary.

                    (a)       "Award"  means  a  grant  of   Restricted   Stock,
                              Contingent Stock, an Option, or an SAR.

                    (b)       "Award Agreement" means the agreement  approved by
                              the Committee evidencing an Award to a Grantee.

                    (c)       "Board" means the Company's Board of Directors.

                    (d)       "Code" means the Internal Revenue Code of 1986, as
                              amended.

                    (e)       "Committee"  means the  members of the Board until
                              the   Compensation   Committee  of  the  Board  is
                              appointed, and after the Compensation Committee is
                              appointed  means the  members of the  Compensation
                              Committee   of  the   Board,   who  are   "outside
                              directors"  (within the meaning of Section  162(m)
                              of  the  Code  and  any   regulations  or  rulings
                              promulgated thereunder) to the extent required for
                              purposes of compliance with such

                                       -1-

<PAGE>



                              Code Section, and "disinterested  persons" (within
                              the meaning of Rule 16b- 3 of the  Exchange  Act),
                              to the extent  required for  compliance  with such
                              Rule.  (f)  "Company"  means Nu Skin  Enterprises,
                              Inc.

                    (g)       "Consultant"  means any  individual  who  provides
                              services   to  the   Company  as  an   independent
                              contractor and not as an Employee or Director.

                    (h)       "Contingent  Stock"  means  stock  which  will  be
                              issued to a Grantee upon the attainment of certain
                              conditions pursuant to Section 9 hereof.

                    (i)       "Director(s)" means a member or the members of the
                              Board.

                    (j)       "Employee" means any individual who is an employee
                              of the Company, a Parent or Subsidiary.

                    (k)       "Exchange Act" means the  Securities  Exchange Act
                              of 1934, as amended.

                    (l)       "Fair  Market  Value" of a Share means on, or with
                              respect to, any given date:

                              (i)       If the  Shares  are listed on a national
                                        stock exchange, the closing market price
                                        of  such   Shares  as  reported  on  the
                                        composite tape for issues listed on such
                                        exchange  on such  date or,  if no trade
                                        shall have been  reported for such date,
                                        on the  next  preceding  date  on  which
                                        there were  trades  reported;  provided,
                                        that if no  such  quotation  shall  have
                                        been made within the ten  business  days
                                        preceding  such date,  Fair Market Value
                                        shall be determined under (iii) below.

                              (ii)      If  the  Shares  are  not  listed  on  a
                                        national  stock  exchange but are traded
                                        on the over-the-counter market, the mean
                                        between the closing dealer bid and asked
                                        price of such  Shares as reported by the
                                        National   Association   of   Securities
                                        Dealers    through    their    Automated
                                        Quotation System for such date, or if no
                                        quotations  shall have been made on such
                                        date,  on the  next  preceding  date  on
                                        which there were  quotations;  provided,
                                        that, if such quotations shall have been
                                        made  within  the  ten   business   days
                                        preceding  such date,  Fair Market Value
                                        shall be determined under (iii) below.

                              (iii)     If (i) and (ii) do not  apply,  the Fair
                                        Market   Value  of  a  Share   shall  be
                                        determined without regard to any control
                                        premium or discount  for lack of control
                                        (except as otherwise required by Section
                                        422 of the  Code)  by the  Committee  in
                                        good faith consistent with the valuation
                                        of the  Company as  provided  by a third
                                        party appraiser for

                                       -2-

<PAGE>



                                        other    corporate    purposes    before
                                        adjustments or any discounts applied due
                                        to lack of marketability.  The Committee
                                        may rely upon the most recent  valuation
                                        (if  it is  based  on a  date  within  3
                                        months of the valuation  date) and there
                                        shall be no  requirement to cause a more
                                        recent  valuation  to be made (except as
                                        may be required  for purposes of Section
                                        422 of the Code).  If no such  valuation
                                        exists, the Committee may engage a third
                                        party    appraiser    to   prepare   the
                                        valuation.

                    (m)       "Grantee"  means  an  Employee,  Director  of  the
                              Company,  a Parent or any Subsidiary or Consultant
                              who has received an Award.

                    (n)       "Incentive  Stock  Option"  shall  have  the  same
                              meaning as given to the term by Section 422 of the
                              Code and any  regulations  or rulings  promulgated
                              thereunder.

                    (o)       "Non-qualified  Stock  Option"  means  any  Option
                              granted  pursuant to Section 7 which when  awarded
                              by the  Committee  was not intended to be, or does
                              not qualify as, an Incentive Stock Option.

                    (p)       "Option"  means  the  right to  purchase  from the
                              Company a stated  number of Shares at a  specified
                              Option  Price.  The  Option  may be  granted to an
                              Employee,  Director or  Consultant  subject to the
                              terms of this Plan, and such other  conditions and
                              restrictions as the Committee  deems  appropriate.
                              Each Option shall be  designated  by the Committee
                              to  be  either  an  Incentive  Stock  Option  or a
                              Non-qualified  Stock Option. Only Employees may be
                              granted Incentive Stock Options.

                    (q)       "Option   Agreement"  means  the  Award  Agreement
                              pursuant  to  which an  Option  is  granted  under
                              Section 7.

                    (r)       "Option  Price" means the purchase price per Share
                              under an Option, as described in Section 7.

                    (s)       "Parent"  means any  corporation  (other  than the
                              Company)  in an  unbroken  chain  of  corporations
                              ending  with the  Company  if,  at the time of the
                              granting  of an Option,  each of the  corporations
                              (other than the Company) owns stock possessing 50%
                              or more of the total combined  voting power of all
                              classes of stock in one of the other  corporations
                              in such chain within the meaning of Section 424(e)
                              of  the  Code  and  any   regulations  or  rulings
                              promulgated thereunder.


                                       -3-

<PAGE>



                    (t)       "Plan"  means  Amended  and  Restated Nu Skin Asia
                              Pacific,   Inc.  1996  Stock  Incentive  Plan,  as
                              evidenced herein and as amended from time to time.

                    (u)       "Restricted Stock" means Shares issued, subject to
                              restrictions, to a Grantee pursuant to Section 10.

                    (v)       "SAR"  means  a  stock  appreciation  right  which
                              provides a Grantee a potential  right to a payment
                              based on the appreciation in the fair market value
                              of a Share granted pursuant to Section 8.

                    (w)       "SEC"  means  the  U.S.  Securities  and  Exchange
                              Commission.

                    (x)       "Section  16  Person"  means  a  person  who is an
                              "insider"  within the meaning of Section  16(b) of
                              the  Exchange  Act with  respect  to  transactions
                              involving   equity   securities  of  the  Company,
                              including the Shares.

                    (y)       "Share" means one share of the  Company's  Class A
                              common stock, $.001 par value.

                    (z)       "Subsidiary"  means any corporation in an unbroken
                              chain of  corporations  beginning with the Company
                              if,  at the time of the  granting  of the  Option,
                              each of the  corporations  (other  than  the  last
                              corporation)  in the  unbroken  chain  owns  stock
                              possessing  50%  or  more  of the  total  combined
                              voting power of all classes of stock in one of the
                              other  corporations  in  such  chain,  within  the
                              meaning  of  Section  424(f)  of the  Code and any
                              regulations or rulings promulgated thereunder.

3.         ADMINISTRATION

           3.1 The Plan shall be  administered  by the Committee.  The Committee
shall have full and final authority in its discretion to:

                    (a)       conclusively  interpret the provisions of the Plan
                              and to decide all questions of fact arising in its
                              application;

                    (b)       determine the  individuals to whom Awards shall be
                              made under the Plan;

                    (c)       determine  the  type of  Award  to be made to such
                              individuals and the amount, size and terms of each
                              Award;

                    (d)       determine  the time when Awards will be granted to
                              such individuals; and


                                       -4-

<PAGE>



                    (e)       make  all  other   determinations   necessary   or
                              advisable for the administration of the Plan.

4.         SHARES SUBJECT TO THE PLAN

           4.1 The Shares  subject to Awards  under the Plan shall not exceed in
the aggregate 8,000,000 Shares.

           4.2 Shares may be authorized and unissued Shares or treasury Shares.

           4.3 Except as provided herein,  any Shares subject to an Award, which
Award for any reason  expires or is  terminated  unexercised  as to such  Shares
shall again be available under the Plan.

5.         PARTICIPANTS

           5.1 Awards permitted  pursuant to this Plan which are Incentive Stock
Options  may  only  be made  to  Employees  (including  Directors  who are  also
Employees).  All other Awards permitted pursuant to the Plan may only be made to
Employees, Directors or Consultants.

6.         AWARDS UNDER THE PLAN

           6.1  Awards  under  the  Plan  may be in the  form of  Options  (both
Non-qualified  Stock Options and Incentive  Stock  Options),  Contingent  Stock,
Restricted Stock, and SARs and any combination of the above.

           6.2 The  maximum  number of  Awards  that may be  awarded  to any one
Employee, Director or Consultant during the life of the Plan shall be 10% of the
total Shares reserved for issuance under the Plan.

7.         STOCK OPTIONS

           7.1 The Committee in its sole discretion  shall designate  whether an
Option is to be an Incentive Stock Option or a Non-qualified  Stock Option.  The
Committee may grant both Incentive Stock Options and Non-qualified Stock Options
to the same  individual.  However,  where both an  Incentive  Stock Option and a
Non-qualified Stock Option are awarded at one time, such Options shall be deemed
to have been awarded in separate grants, shall be clearly identified,  and in no
event will the  exercise  of one such Option  affect the right to  exercise  the
other such Option  except to the extent so provided  in the Award  Agreement  as
determined by the Committee.

           7.2 Options  granted  pursuant to the Plan shall be authorized by the
Committee under terms and conditions approved by the Committee, not inconsistent
with this Plan or Exchange Act Rule  16b-3(c),  and shall be evidenced by Option
Agreements in such form as the Committee shall

                                       -5-

<PAGE>



from time to time  approve,  which Option  Agreements  shall contain or shall be
subject to the  following  terms and  conditions,  whether or not such terms and
conditions are specifically included therein:

                    (a)       The  Option  Price of an  Incentive  Stock  Option
                              shall  not be less  than  100% of the Fair  Market
                              Value of a Share on the day the Option is granted,
                              as determined by the  Committee.  The Option Price
                              of a  Non-qualified  Stock  Option  shall  be such
                              price  as  determined  by  the  Committee  in  its
                              discretion,  which  price may be more or less than
                              the  Fair  Market  Value of a Share on the day the
                              Option is granted. Notwithstanding the immediately
                              preceding  sentence,  the  Award  Agreement  for a
                              Non-qualified Stock Option at the Committee's sole
                              discretion,  may,  but  need  not,  provide  for a
                              reduction of the Option Price by dividends paid on
                              a  Share   during   the   period   the  Option  is
                              outstanding and unexercised, but in no event shall
                              the  Option  Price be less  than the par  value of
                              such Share.

                    (b)       Each  Option  Agreement  shall state the period or
                              periods of time, as  determined by the  Committee,
                              within  which the Option may be  exercised  by the
                              Grantee, in whole or in part, provided such period
                              shall not  commence  earlier than six months after
                              the date of the grant of the  Option and not later
                              than ten years  after the date of the grant of the
                              Option.  The  Committee  shall  have the  power to
                              permit  in  its  discretion  an   acceleration  of
                              previously  determined exercise terms,  subject to
                              the terms of this Plan, to the extent permitted by
                              Exchange  Act  Rule   16b-3(c),   and  under  such
                              circumstances  and upon such terms and  conditions
                              as   deemed   appropriate   and   which   are  not
                              inconsistent with Exchange Act Rule 16b-3(c)(1).

                    (c)       An Option may be  exercised,  in whole or in part,
                              by  giving  written  notice  of  exercise  to  the
                              Company  specifying  the  number  of  Shares to be
                              purchased.  Shares  purchased  upon exercise of an
                              Option  shall  be paid  for in full at the time of
                              purchase in the form of cash unless the  Committee
                              has adopted rules  authorizing a different  method
                              of  exercise as set forth below that have not been
                              rescinded  and  that  apply to the  Options  being
                              exercised. The Committee shall have the authority,
                              as it may determine to be appropriate from time to
                              time,  to adopt rules  governing  the  exercise of
                              Options  that may  provide  for payment to be made
                              (i) in Shares  already owned by the Grantee having
                              a Fair Market Value equal to the  purchase  price,
                              (ii)  by  delivery  (on a form  prescribed  by the
                              Committee)  of  an  irrevocable   direction  to  a
                              securities  broker  approved by the  Committee  to
                              sell  Shares  and to  deliver  all or  part of the
                              sales proceeds to the Company in payment of all or
                              part of the  purchase  price  and any  withholding
                              taxes, (iii) by the delivery (on a form prescribed
                              by the Committee) of an  irrevocable  direction to
                              pledge Shares to a securities broker or lender

                                       -6-

<PAGE>



                              approved by the  Committee  as security for a loan
                              and to deliver all or part of the loan proceeds to
                              the  Company  in  payment  of all or  part  of the
                              purchase price and any withholding  taxes, or (iv)
                              such other method or form of  consideration as may
                              be determined to be  appropriate  by the Committee
                              consistent   with  applicable   laws,   rules  and
                              regulations,  including  a  true  cashless  or net
                              exercise procedure.  The adoption of such rules by
                              the  Committee  shall not provide any Grantee with
                              any vested right to exercise  Options  pursuant to
                              the methods or form of consideration  set forth in
                              such  rules.  The  Committee  may rescind any rule
                              governing the exercise of Options at any time, and
                              upon such  rescission,  no Grantee  shall have any
                              further rights to exercise Options pursuant to the
                              methods or form of consideration set forth in such
                              rule. In addition,  the  Committee  shall have the
                              right  to  provide  in any rule  adopted  pursuant
                              hereto  that (i) such  rule  shall  only  apply to
                              designated Options or grants of Options, (ii) such
                              rule  shall  apply to all  Options  generally,  or
                              (iii)  prior  Committee  approval,  which  may  be
                              granted or withheld in its sole discretion,  shall
                              be required with respect to such  exercise  method
                              or form of consideration. The Committee shall have
                              no obligation to make the rules  applicable to all
                              Grantees or to all Options.  The  Committee  shall
                              have no  obligation  to adopt rules  providing for
                              any of the above  methods of  exercise or forms of
                              consideration.

                    (d)       Notwithstanding  anything  herein to the contrary,
                              the aggregate Fair Market Value  (determined as of
                              the time the Option is granted) of Incentive Stock
                              Options for any  Employee  which may become  first
                              exercisable  in any calendar year shall not exceed
                              $100,000.

                    (e)       Notwithstanding  anything  herein to the contrary,
                              no Incentive  Stock Option shall be granted to any
                              individual  if,  at the time the  Option  is to be
                              granted, the individual owns stock possessing more
                              than 10% of the total combined voting power of all
                              classes of stock of the Company unless at the time
                              such  Option is  granted  the  Option  Price is at
                              least 110% of the Fair  Market  Value of the stock
                              subject to the Option and such Option by its terms
                              is not  exercisable  after the  expiration of five
                              years from the date such Option is granted.

                    (f)       Each  Option  Agreement  for  an  Incentive  Stock
                              Option shall contain such other terms,  conditions
                              and  provisions  as the Committee may determine to
                              be necessary or desirable in order to qualify such
                              Option as an  incentive  stock  option  within the
                              meaning  of  Section  422  of  the  Code,  or  any
                              amendment   thereof,   substitute   therefor,   or
                              regulation thereunder.  Subject to the limitations
                              of Section 18, and without limiting any provisions
                              hereof,

                                       -7-

<PAGE>



                              the Committee shall have the power without further
                              approval  to amend  the  terms of any  Option  for
                              Grantees.

           7.3 If any Option is not granted,  exercised, or held pursuant to the
provisions  of the Plan or Section 422 of the Code  applicable  to an  Incentive
Stock Option,  it will be considered to be a  Non-qualified  Stock Option to the
extent that any or all of the grant is in conflict with such provisions.

           7.4 An Option may be terminated  (subject to any shorter  periods set
forth  in  an  individual  Option  Agreement  by  the  Committee,  in  its  sole
discretion) as follows:

                    (a)       During  the  period of  continuous  employment  or
                              service  as  a  Consultant  with  the  Company  or
                              Subsidiary,  an Option will be terminated  only if
                              it has been fully  exercised  or it has expired by
                              its terms.

                    (b)       In the event of  termination  of  employment as an
                              Employee  or service as a Director  or  Consultant
                              for any reason, the Option will terminate upon the
                              earlier of (i) the full  exercise  of the  Option,
                              (ii) the expiration of the Option by its terms, or
                              (iii)  except as  provided in Section  7.4(c),  no
                              more than one year  (three  months  for  Incentive
                              Stock  Options)  following  the date of employment
                              termination   (or  termination  of  service  as  a
                              Director or Consultant)  for  Non-qualified  Stock
                              Options.  For  purposes  of the  Plan,  a leave of
                              absence  approved  by  the  Company  shall  not be
                              deemed to be termination of employment except with
                              respect to an  Incentive  Stock Option as required
                              to  comply  with  Section  422 of the Code and the
                              regulations issued thereunder.

                    (c)       If a  Grantee's  employment  as  an  Employee,  or
                              service as a Director or Consultant, terminates by
                              reason  of  death  or  disability   prior  to  the
                              termination  of an  Option,  such  Option  may  be
                              exercised  to the extent  that the  Grantee  shall
                              have been  entitled  to exercise it at the time of
                              death or  disability,  as the case may be,  by the
                              Grantee,  the estate of the  Grantee or the person
                              or  persons  to whom  the  Option  may  have  been
                              transferred  by will or by the laws of descent and
                              distribution  for  the  period  set  forth  in the
                              Option  Agreement,  but no more than  three  years
                              following  the date of such  death or  disability,
                              provided,  however,  with  respect to an Incentive
                              Stock Option, such right must be exercised,  if at
                              all,  within one year after the date of such death
                              or disability.

8.         STOCK APPRECIATION RIGHTS

           8.1 SARs  shall be  evidenced  by Award  Agreements  for SARs in such
form, and not inconsistent with this Plan or Exchange Act Rule  16b-3(c)(1),  as
the Committee shall approve from

                                       -8-

<PAGE>



time to time,  which Award  Agreements  shall contain in substance the following
terms and conditions as discussed in Sections 8.2 through 8.4.

           8.2 An SAR may be, but is not required to be,  granted in  connection
with an Option.  An SAR shall  entitle  the  Grantee,  subject to such terms and
conditions  determined by the Committee,  to receive, upon surrender of the SAR,
all or a portion  of the  excess  of (i) the Fair  Market  Value of a  specified
number of Shares at the time of the  surrender,  as determined by the Committee,
over (ii) 100% of the Fair  Market  Value of such Shares at the time the SAR was
granted less any dividends paid on such Shares while the SAR was outstanding but
unexercised.

           8.3 SARs shall be granted  for a period of not less than one year nor
more than ten years,  and shall be exercisable in whole or in part, at such time
or times and subject to such other terms and  conditions  as shall be prescribed
by the Committee at the time of grant, subject to the following:

                    (a)       No SAR shall be exercisable,  in whole or in part,
                              during the one year period  starting with the date
                              of grant; and

                    (b)       SARs will be  exercisable  only during a Grantee's
                              employment by, or service as a Consultant for, the
                              Company  or  a  Subsidiary,  except  that  in  the
                              discretion  of the  Committee  an SAR  may be made
                              exercisable  for  up to  three  months  after  the
                              Grantee's employment,  or service as a Director or
                              Consultant,  is  terminated  for any reason  other
                              than death, retirement or disability. In the event
                              that a Grantee's  employment  as an  Employee,  or
                              service as a Director or Consultant, is terminated
                              as a result of  death,  retirement  or  disability
                              without  having  fully  exercised  such  Grantee's
                              SARs,  the Grantee or such  Grantee's  beneficiary
                              may have the  right to  exercise  the SARs  during
                              their term  within a period of 6 months  after the
                              date of such  termination  to the extent  that the
                              right  was   exercisable   at  the  date  of  such
                              termination,  or  during  such  other  period  and
                              subject to such terms as may be  determined by the
                              Committee.  Subject to the  limitations of Section
                              18,  the  Committee  in its  sole  discretion  may
                              reserve   the  right  to   accelerate   previously
                              determined  exercised  terms,  within the terms of
                              the Plan, under such  circumstances  and upon such
                              terms and conditions as it deems appropriate.

                    (c)       The  Committee  shall  establish  such  additional
                              terms  and   conditions,   without   limiting  the
                              foregoing,  as it  determines  to be  necessary or
                              desirable to avoid "short-swing" trading liability
                              in  connection  with an SAR within the  meaning of
                              Section 16(b) of the Exchange Act.

                    (d)       The  Committee,   in  its  sole  discretion,   may
                              establish  different  time periods than  specified
                              above for any  individual  or group of  individual
                              Awards.

                                       -9-

<PAGE>



           8.4 Upon exercise of an SAR, payment shall be made within ninety days
in the form of common  stock of the Company (at Fair Market Value on the date of
exercise), cash, or a combination thereof, as the Committee may determine.

9.         CONTINGENT STOCK AWARDS

           9.1  Contingent  Stock  Awards  under the Plan shall be  evidenced by
Award  Agreements for Contingent  Stock in such form and not  inconsistent  with
this  Plan as the  Committee  shall  approve  from  time to  time,  which  Award
Agreements  shall  contain in substance  the terms and  conditions  described in
Sections 9.2 through 9.5.

           9.2 The Committee  shall  determine the number of Shares subject to a
Contingent  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

           9.3  Contingent  Stock  Awards  made  pursuant  to this Plan shall be
subject  to  such  terms,  conditions,   and  restrictions,   including  without
limitation,  substantial  risks of forfeiture  and/or  attainment of performance
objectives,  and for such  period or  periods as shall be set forth in the Award
Agreement as  determined  by the  Committee at the time of grant.  The Committee
shall  have the power to  permit,  in its  discretion,  an  acceleration  of the
expiration of the applicable  restriction period with respect to any part or all
of the  Award to any  Grantee.  The  Committee  shall  have the  power to make a
Contingent Stock Award that is not subject to vesting or any other contingencies
in recognition of an Employee's,  Director's or  Consultant's  prior service and
financial  impact on the Company.  During the  restriction  period,  the Grantee
shall not have the rights of a shareholder.

           9.4 The Award Agreement for the Contingent  Stock Award shall specify
the terms and  conditions  upon which any  restrictions  on the right to receive
Shares  representing  Contingent  Stock Awards  under the Plan shall  lapse,  as
determined by the Committee.  Upon the lapse of such restrictions,  Shares shall
be issued to the Grantee or such Grantee's legal representative.

           9.5 In the  event of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Contingent  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Contingent  Stock,  all rights to
Shares as to which there still remain unlapsed  restrictions  shall be forfeited
by such  Grantee to the  Company  without  payment or any  consideration  by the
Company, and neither the Grantee nor any successors,  heirs, assigns or personal
representatives  of such Grantees  shall  thereafter  have any further rights or
interest in such Shares.

                                      -10-


<PAGE>

10.        RESTRICTED STOCK AWARDS

           10.1  Restricted  Stock  Awards  under the Plan shall be evidenced by
Award Agreements for Restricted  Stock in such form, and not  inconsistent  with
this  Plan,  as the  Committee  shall  approve  from time to time,  which  Award
Agreements  shall  contain in substance  the terms and  conditions  described in
Sections 10.2 through 10.6.

           10.2 The Committee  shall determine the number of Shares subject to a
Restricted  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

           10.3  Restricted  Stock  Awards  made  pursuant to this Plan shall be
subject  to  such  terms,  conditions,   and  restrictions,   including  without
limitation,  substantial  risks of forfeiture  and/or  attainment of performance
objectives,  and for such period or periods as set forth in the Award  Agreement
as determined by the  Committee at the time of grant.  The Committee  shall have
the power to permit, in its discretion, an acceleration of the expiration of the
applicable  restriction  period with  respect to any part or all of the Award to
any Grantee. Upon issuance of a Restricted Stock Award, Shares will be issued in
the name of the Grantee.  During the restriction period,  Grantee shall have the
rights of a shareholder for all such Shares of Restricted  Stock,  including the
right to vote and the right to receive dividends thereon as paid.

           10.4 Each  certificate  evidencing  stock subject to Restricted Stock
Awards shall bear an appropriate  legend referring to the terms,  conditions and
restrictions  applicable  to such  Shares.  Any  attempt to dispose of Shares of
Restricted  Stock in  contravention  of such terms,  conditions and restrictions
shall be  ineffective.  The  Committee  may adopt rules which  provide  that the
certificates  evidencing  such  Shares may be held in custody by a bank or other
institution,  or that the Company may itself hold such Shares in custody,  until
the restrictions thereon shall have lapsed and may require as a condition of any
Award that the Grantee  shall have  delivered  a stock  power  endorsed in blank
relating to the Shares of Restricted Stock covered by such Award.

           10.5 The Award Agreement for Restricted Stock shall specify the terms
and  conditions  upon  which any  restrictions  on the right to  receive  shares
representing  Restricted  Stock awarded under the Plan shall lapse as determined
by the  Committee.  Upon the lapse of such  restrictions,  Shares which have not
been delivered to the Grantee or such Grantee's  legal  representative  shall be
delivered to such Grantee or such Grantee's legal representative.

           10.6 In the event of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Restricted  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Restricted  Stock,  all rights to
Shares as to which there remain unlapsed restrictions shall be forfeited by such
Grantee to the Company without payment or any consideration by the Company,  and
neither   the   Grantee  nor  any   successors,   heirs,   assigns  or  personal
representatives  of such Grantee  shall  thereafter  have any further  rights or
interest in such Shares.


                                      -11-

<PAGE>



11.        GENERAL RESTRICTIONS

           11.1 The Plan and each  Award  under the Plan shall be subject to the
requirement  that, if at any time the  Committee  shall  determine  that (i) the
listing,  registration or qualification of the Shares subject or related thereto
upon any securities exchange or under any state or federal law, (ii) the consent
or approval of any  government  regulatory  body,  or (iii) an  agreement by the
Grantee of an Award with respect to the  disposition of Shares,  is necessary or
desirable as a condition of, or in  connection  with the Plan or the granting of
such Award or the issue or purchase of Shares  thereunder,  the Plan will not be
effective  and/or the Award may not be  consummated  in whole or in part  unless
such listing, registration,  qualification, consent, approval or agreement shall
have been  effected or obtained  free of any  conditions  not  acceptable to the
Committee.

           11.2 The  authority  of the  Committee  under  Section  3 to  include
"forfeiture  provisions" in Award Agreements is hereby confirmed.  The Committee
may provide in any Award  Agreement for the forfeiture of the Awards governed by
such  Award  Agreement  and the  benefits  derived  therefrom,  in the event the
Grantee  takes  actions or engages in conduct that is harmful or contrary to, or
not in the best interests of, the Company. Such forfeiture may include,  without
limitation,  (a) the  cancellation  of  unexercised  Options and/or SARs and the
forfeiture or repayment to the Company of any gain realized from the exercise of
any Options and/or SARs, and (b)  forfeiture,  or repayment of the value, of any
shares  of  stock  granted  as  Restricted  Stock  or  Contingent  Stock  or the
forfeiture  or repayment to the Company of any proceeds  received  from the sale
thereof.  The Committee shall have broad discretion in defining what actions and
conduct  constitute  forfeiture  events which may include (i) conduct related to
the Grantee's  employment  for which either  criminal or civil  penalties may be
sought, (ii) the commission of an act of fraud or intentional misrepresentation,
(iii) embezzlement or  misappropriation or conversion of assets or opportunities
of the  Company,  (iv)  accepting  employment  with or serving as a  consultant,
adviser or in any other  capacity  to, or having any  ownership  interest  in, a
person or entity that is in  competition  with or acting against the interest of
the Company,  or any solicitation of employees or distributors,  in violation of
the Company's Key Employee  Covenants or any other agreement,  (v) disclosing or
misusing any confidential or proprietary information of the Company in violation
of the Key Employee Covenants,  or any other  non-disclosure  agreement with the
Company  or other  duty of  confidentiality  or the  Company's  insider  trading
policy,  or (vi) any other  actions or conduct  of  Grantee  that the  Committee
determines  in good  faith  are  harmful  or  contrary  to,  or not in the  best
interests  of, the  Company.  The  Committee  shall have  broad  discretion  and
authority to  determine  the scope,  duration  and terms of any such  forfeiture
provisions.  The Committee, or its duly appointed agent, may waive any or all of
the  restrictions  authorized  under this  subsection  whenever  it (or its duly
appointed  agent)  determines in its sole  discretion that such action is in the
best interests of the Company.

12.        RIGHTS OF A SHAREHOLDER

           12.1 The  Grantee of any Award under the Plan shall have no rights as
a shareholder  with respect thereto unless and until  certificates for Shares of
common  stock are issued to such  Grantee,  except for the  rights  provided  in
Section 10 as it pertains to Restricted Stock Awards.


                                      -12-

<PAGE>



13.        RIGHTS TO TERMINATE EMPLOYMENT

           13.1 Nothing in the Plan or in any agreement entered into pursuant to
the Plan shall  confer upon any Grantee the right to continue in the  employment
as an  Employee,  or service as a Director  or  Consultant,  of the Company or a
Subsidiary or affect any right which the Company or its  Subsidiary  may have to
terminate  the  employment,  or  service as a Director  or  Consultant,  of such
Grantee.

14.        WITHHOLDING OF TAXES

           14.1  Whenever  the Company  proposes,  or is  required,  to issue or
transfer  Shares under the Plan, the Company shall have the right to require the
Grantee to remit to the Company an amount, or a number of shares,  sufficient to
satisfy any federal,  state and/or local  withholding tax requirements  prior to
the delivery of any certificate or certificates for such Shares.  Whenever under
the Plan  payments  are to be made in  cash,  such  payments  shall be net of an
amount  sufficient to satisfy any federal,  state and/or local  withholding  tax
requirements.

15.        NON-ASSIGNABILITY

           15.1 No Award  or  benefit  under  the Plan  shall be  assignable  or
transferable by the Grantee thereof except by will or by the laws of descent and
distribution.  During the life of the Grantee,  such Award shall be  exercisable
only by such person or by such person's guardian or legal representative.

16.        NON-UNIFORM DETERMINATIONS

           16.1 The Committee's determination under the Plan (including, without
limitation,  determinations  of the persons to receive Awards,  the form, amount
and timing of such Awards, the terms and conditions of such Awards and the Award
Agreements  evidencing  same, and the  establishment  of values and  performance
targets) need not be uniform and may be made by the Committee  selectively among
persons who receive, or are eligible to receive,  Awards under the Plan, whether
or not such persons are similarly situated.

17.        ADJUSTMENTS

           17.1 If the Class A Common  Stock of the  Company  is  subdivided  or
combined  into a greater or  smaller  number of shares or if the  Company  shall
issue any shares of Class A Common Stock as a stock dividend on its  outstanding
Class A Common  Stock,  the number of shares  deliverable  upon the  exercise or
vesting of any Awards  granted  hereunder  shall be  appropriately  increased or
decreased  proportionately,  and  appropriate  adjustments  shall be made in the
purchase  price per share to  reflect  such  subdivision,  combination  or stock
dividend.

           17.2 In the  event of a  consolidation  of the  Company,  a merger in
which  the  Company  is  not  the  surviving  entity,  or  the  sale  of  all or
substantially all of the Company assets, the

                                      -13-

<PAGE>



exercisability  of  any  or  all  outstanding  Awards  shall   automatically  be
accelerated  so  that  such  Awards  would  be  exercisable  or  vested  in full
immediately prior to the effective date of such  consolidation,  merger or asset
sale.  However,  no such  acceleration  shall  occur  if and to the  extent  any
outstanding Awards are, in connection with such consolidation,  merger, or asset
sale, either to be assumed by the successor corporation (or parent thereof or to
be replaced with a comparable  Award to purchase  shares of the capital stock of
the successor corporation (or a parent thereof). The determination of such Award
comparability  shall be made by the Committee,  and such determination  shall be
final,  binding and conclusive.  Immediately  following any such  consolidation,
merger or asset,  sale, the Awards,  to the extent not  previously  exercised or
vested,  shall  terminate  and cease to be  outstanding,  except  to the  extent
assumed by the successor corporation (or parent thereof) in connection with such
consolidation,  merger or asset sale.  If any  outstanding  Award  hereunder  is
assumed in connection  with any such  consolidation,  merger or asset sale, then
such   Award   shall  be   appropriately   adjusted,   immediately   after  such
consolidation,  merger  or  asset  sale,  to apply to the  number  and  class of
securities  which would have been issuable to the Grantee upon  consummation  of
such  consolidation,  merger,  or asset sale if the Awards had been exercised or
vested  immediately  prior to any such transaction,  and appropriate  adjustment
shall  also be made to the  exercise  price  for  such  Awards,  as  applicable,
provided the aggregate exercise price shall remain the same. This Plan shall not
in any way affect the right of the Company to adjust, reclassify,  reorganize or
otherwise  change its capital or business  structure  or to merge,  consolidate,
dissolve, liquidate, or sell or transfer any part of its business or assets.

           17.3 In the  event of a  recapitalization  or  reorganization  of the
Company (other than a  consolidation,  merger or asset sale described in Section
17.2 above) pursuant to which securities of the Company or of another entity are
issued with respect to the  outstanding  shares of the Company's  Class A Common
Stock, a Grantee, upon exercising an Award or an Award becoming vested, shall be
entitled  to  receive  for the  purchase  price  paid  upon  such  exercise  the
securities  the Grantee  would have  received if the Grantee had  exercised  the
Award or the Award had vested prior to such recapitalization or reorganization.

18.        AMENDMENT

           18.1  The Plan  may be  amended  by the  Board,  without  Shareholder
approval,  at any  time  in any  respect,  unless  Shareholder  approval  of the
amendment in question is required  under  Delaware law, the Code,  any exemption
from Section 16 of the  Exchange  Act  (including  without  limitation  SEC Rule
16b-3) for which the Company intends Section 16 Persons to qualify, any national
securities  exchange system on which the Shares are then listed or reported,  by
any regulatory body having  jurisdiction  with respect to the Plan, or any other
applicable laws, rules or regulations.

           18.2 The  termination or  modification or amendment of the Plan shall
not, without the consent of a Grantee,  affect a Grantee's rights under an Award
previously granted. Notwithstanding the foregoing, however, the Company reserves
the  right to  terminate  the Plan in whole or in part,  at any time and for any
reason, provided that appropriate compensation, as

                                      -14-

<PAGE>



determined  in the sole and absolute  discretion  of the  Committee,  is made to
Grantees with respect to Awards previously granted.

19.        EFFECT ON OTHER PLAN

           19.1  Participation  in  this  Plan  shall  not  affect  a  Grantee's
eligibility  to  participate  in any  other  benefit  or  incentive  plan of the
Company,  and any  Awards  made  pursuant  to  this  Plan  shall  not be used in
determining  the benefits  provided  under any other plan of the Company  unless
specifically provided.

20.        DURATION OF PLAN

           20.1 The Plan shall  remain in effect until all Awards under the Plan
have been  satisfied  by the  issuance of Shares or the payment of cash,  but no
Awards  shall be granted  more than ten years after the date the Plan is adopted
by the Company. The Second Amended and Restated 1996 Stock Incentive Plan amends
and restates the Amended and Restated 1996 Stock  Incentive  Plan, as previously
amended, effective as of March 31, 1999 subject to shareholders approval.

21.        FUNDING OF THE PLAN

           21.1 This Plan shall be unfunded.  The Company  shall not be required
to establish  any special or separate fund or to make any other  segregation  of
assets to assure the payment of any Award under this Plan, and payment of Awards
shall be on the same basis as the claims of the Company's general creditors.  In
no event  shall  interest  be paid or  accrued  on any  Award  including  unpaid
installments of Awards.

22.        PLAN STATUS

           22.1 This Plan is  intended to satisfy  the  requirements  of a 16b-3
plan under the Exchange Act.

           22.2 This Plan is intended to qualify as a plan under Rule 701 issued
pursuant to The Securities Act of 1933, as amended.


                                      -15-

<PAGE>


23.        GOVERNING LAW

           23.1 The laws of the State of  Delaware  shall  govern,  control  and
determine all questions arising with respect to the Plan and the  interpretation
and validity of its respective provisions.



                                                 NU SKIN ENTERPRISES, INC.



                                                 By:   _________________________
                                                 Its:  President


ATTEST:



- -------------------------------
Its Secretary


                                      -16-

<PAGE>



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