NU SKIN ENTERPRISES INC
10-Q, 1999-05-17
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                -----------------

                                    FORM 10-Q




(Mark One)
|X| QUARTERLY  REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1999
                                       OR
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE TRANSITION PERIOD FROM ______________ TO ______________

                        Commission file number 001-12421


                            Nu Skin Enterprises, Inc.
             (Exact Name of Registrant as Specified in Its Charter)

                   Delaware                                  87-0565309
         (State or Other Jurisdiction                     (I.R.S. Employer
       of Incorporation or Organization)                 Identification No.)

      75 West Center Street, Provo, Utah                        84601
   (Address of Principal Executive Offices)                  (Zip Code)

                                 (801) 345-6100
              (Registrant's telephone number, including area code)

    Indicate  by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No _____

    As of May 3, 1999,  33,184,650 shares of the Company's Class A Common Stock,
$.001 par value per share, and 54,606,905 shares of the Company's Class B Common
Stock, $.001 par value per share, were outstanding.





<PAGE>




                            NU SKIN ENTERPRISES, INC.

                 1999 FORM 10-Q QUARTERLY REPORT - FIRST QUARTER

                                TABLE OF CONTENTS


                                                                            Page

Part I. Financial Information
         Item 1.  Financial Statements:
                  Consolidated Balance Sheets..................................2
                  Consolidated Statements of Income............................3
                  Consolidated Statements of Cash Flows........................4
                         Notes to Consolidated Financial Statements ...........5
         Item 2.  Management's Discussion and Analysis of Financial
                         Condition and Results of Operations..................11
         Item 3.  Quantitative and Qualitative Disclosures about Market Risk..17



Part II. Other Information
         Item 1.  Legal Proceedings...........................................17
         Item 2.  Changes in Securities.......................................17
         Item 3.  Defaults upon Senior Securities.............................17
         Item 4.  Submission of Matters to a Vote of Security Holders.........17
         Item 5.  Other Information...........................................18
         Item 6.  Exhibits and Reports on Form 8-K............................18
         Signatures...........................................................19





















                                        1

<PAGE>



                          PART I. FINANCIAL INFORMATION

ITEM 1.        FINANCIAL STATEMENTS

Nu Skin Enterprises, Inc.
Consolidated Balance Sheets
(in thousands, except share amounts)
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>

                                                                             (Unaudited)
                                                                               March 31,         December 31,
                                                                                 1999                1998
ASSETS                                                                      -------------        ------------
Current assets
<S>                                                                         <C>                  <C>         
     Cash and cash equivalents                                              $     160,016        $    188,827
     Accounts receivable                                                           14,913              13,777
     Related parties receivable                                                    23,070              22,255
     Inventories, net                                                              72,706              79,463
     Prepaid expenses and other                                                    51,227              50,475
                                                                            -------------        ------------
                                                                                  321,932             354,797

Property and equipment, net                                                        41,932              42,218
Other assets, net                                                                 211,886             209,418
                                                                            -------------        ------------
         Total assets                                                       $     575,750        $    606,433
                                                                            =============        ============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
     Accounts payable                                                       $      16,275        $     17,903
     Accrued expenses                                                             108,094             132,723
     Related parties payable                                                       25,066              25,029
     Current portion of long-term debt                                             52,323              14,545
                                                                            -------------        ------------
                                                                                  201,758             190,200

Long-term debt, less current portion                                               83,714             138,734
Other liabilities                                                                  22,857              22,857
                                                                            -------------        ------------

Commitments and contingencies

Stockholders' equity
     Preferred stock - 25,000,000 shares authorized, $.001 par value,
         no shares issued and outstanding                                              --                  --
     Class A common stock - 500,000,000 shares authorized, $.001
         par value, 33,172,950 and 33,709,251 shares issued and 
         outstanding                                                                   33                  34
     Class B common stock - 100,000,000 shares authorized, $.001
         par value, 54,606,905 shares issued and outstanding                           55                  55
     Additional paid-in capital                                                   129,386             146,781
     Retained earnings                                                            188,899             158,064
     Deferred compensation                                                         (6,652)             (6,688)
     Accumulated other comprehensive income                                       (44,300)            (43,604)
                                                                            -------------        ------------
                                                                                  267,421             254,642
                                                                            -------------        ------------
         Total liabilities and stockholders' equity                         $     575,750        $    606,433
                                                                            =============        ============
</TABLE>



        The  accompanying  notes  are an  integral  part of  these  consolidated
financial statements.


                                        2

<PAGE>




Nu Skin Enterprises, Inc.
Consolidated Statements of Income (Unaudited)
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------


<TABLE>
<CAPTION>

                                                                Three               Three
                                                             Months Ended        Months Ended
                                                               March 31,           March 31,
                                                                 1999                1998
                                                            -------------       -------------

<S>                                                         <C>                 <C>          
Revenue                                                     $     233,751       $     227,863
Cost of sales                                                      41,017              45,689
                                                            -------------       -------------

Gross profit                                                      192,734             182,174
                                                            -------------       -------------

Operating expenses:
     Distributor incentives                                        87,649              83,127
     Selling, general and administrative                           58,005              48,071
                                                            -------------       -------------

Total operating expenses                                          145,654             131,198
                                                            -------------       -------------

Operating income                                                   47,080              50,976
Other income (expense), net                                         1,864               2,185
                                                            -------------       -------------

Income before provision for income taxes
     and minority interest                                         48,944              53,161
Provision for income taxes                                         18,109              16,405
Minority interest                                                    --                 3,081
                                                            -------------       -------------

Net income                                                  $      30,835       $      33,675
                                                            =============       =============

Net income per share (Note 6):
     Basic                                                  $         .35       $         .41
     Diluted                                                $         .35       $         .39
Weighted average common shares outstanding:
     Basic                                                         87,706              82,004
     Diluted                                                       89,175              86,316

Pro forma data:
     Income before pro forma provision for
         income taxes and minority interest                                     $      53,161
     Pro forma provision for income taxes (Note 5)                                     19,563
     Pro forma minority interest                                                        1,947
                                                                                -------------
     Pro forma net income                                                       $      31,651
                                                                                =============


Pro forma net income per share (Note 6):
     Basic                                                                      $         .39
     Diluted                                                                    $         .37
</TABLE>


        The  accompanying  notes  are an  integral  part of  these  consolidated
financial statements.


                                        3

<PAGE>



Nu Skin Enterprises, Inc.
Consolidated Statements of Cash Flows (Unaudited)
(in thousands)
- --------------------------------------------------------------------------------


<TABLE>
<CAPTION>

                                                                        Three                Three
                                                                     Months Ended        Months Ended
                                                                      March 31,            March 31,
                                                                         1999                1998
                                                                    -------------       -------------
Cash flows from operating activities:                               

<S>                                                                 <C>                 <C>          
Net income                                                          $      30,835       $      33,675
Adjustments to reconcile net income to net cash provided by
   (used in) operating activities:
   Depreciation and amortization                                            7,217               3,105
   Amortization of deferred compensation                                      686               1,015
   Income applicable to minority interest                                    --                 3,081
   Changes in operating assets and liabilities:
         Accounts receivable                                                 (730)             (6,448)
         Related parties receivable                                          (815)             (5,651)
         Inventories, net                                                   8,891              (9,709)
         Prepaid expenses and other                                          (554)             (6,432)
         Other assets                                                        (399)             (3,075)
         Accounts payable                                                  (1,628)                 50
         Accrued expenses                                                 (32,609)            (23,223)
         Related parties payable                                               37              11,295
                                                                    -------------       -------------

   Net cash provided by (used in) operating activities                     10,931              (2,317)
                                                                    -------------       -------------

Cash flows from investing activities:
Purchase of property and equipment                                         (3,417)             (2,982)
Payments for lease deposits                                                (1,218)             (1,502)
Receipt of refundable lease deposits                                           26                 108
                                                                    -------------       -------------

   Net cash used in investing activities                                   (4,609)             (4,376)
                                                                    -------------       -------------

Cash flows from financing activities:
Payments on long-term debt                                                (14,545)               --
Repurchase of shares of common stock                                      (11,766)               --
Exercise of distributor and employee stock options                            814                --
Termination of Nu Skin USA license fee                                    (10,000)               --
Payments to stockholders for notes payable                                   --                (3,722)
                                                                    -------------       -------------

   Net cash used in financing activities                                  (35,497)             (3,722)
                                                                    -------------       -------------

Effect of exchange rate changes on cash                                       364              (4,816)
                                                                    -------------       -------------

   Net decrease in cash and cash equivalents                              (28,811)            (15,231)

Cash and cash equivalents, beginning of period                            188,827             174,300
                                                                    -------------       -------------

Cash and cash equivalents, end of period                            $     160,016       $     159,069
                                                                    =============       =============
</TABLE>




        The  accompanying  notes  are an  integral  part of  these  consolidated
financial statements.


                                        4

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


1.       THE COMPANY

         Nu Skin  Enterprises,  Inc.  (the  "Company"),  is a network  marketing
         company  involved  in the  distribution  and sale of  premium  quality,
         innovative  personal  care  and  nutritional   products.   The  Company
         distributes Nu Skin brand products in markets throughout the world. The
         Company's  operations  throughout  the world  are  divided  into  three
         segments:  North  Asia,  which  consists  of  Japan  and  South  Korea;
         Southeast  Asia,  which  consists  of  Taiwan,   Thailand,   Hong  Kong
         (including Macau),  the Philippines,  Australia,  and New Zealand;  and
         Other Markets, which consists of the United Kingdom,  Austria, Belgium,
         Denmark,  France, Germany,  Italy, Ireland,  Poland,  Portugal,  Spain,
         Sweden,  the  Netherlands,  Brazil,  the United  States (the  Company's
         subsidiaries  operating in these countries are collectively referred to
         as the "Subsidiaries") and sales to and license fees from the Company's
         other private affiliates.

         As discussed in Note 2, the Company  completed the NSI  Acquisition  on
         March 26, 1998. Prior to the NSI Acquisition,  each of the Subsidiaries
         elected to be treated as an S corporation.  In connection  with the NSI
         Acquisition,   the  Acquired   Entities'  S   corporation   status  was
         terminated,  and the Acquired  Entities  declared  distributions to the
         stockholders  that  included all of the Acquired  Entities'  previously
         earned and undistributed  taxable S corporation earnings totaling $87.1
         million in 1997 and $37.6 million in 1998 (the "S Distribution Notes").

         Also in connection with the NSI Acquisition,  on December 31, 1997, NSI
         carved-out and distributed the net assets of its USA division ("Nu Skin
         USA") to the NSI Stockholders.  Immediately prior to this distribution,
         NSI declared a distribution to the NSI  Stockholders  that included all
         of  Nu  Skin  USA's  previously  earned  and  undistributed  taxable  S
         corporation earnings totaling $49.1 million.  This distribution and all
         other  historical  transactions  of Nu Skin USA are  excluded  from the
         Company's  consolidated  financial  statements for the first quarter of
         1998.

         As discussed in Note 3, the Company completed the Pharmanex Acquisition
         on October 16, 1998, which enhanced the Company's  involvement with the
         distribution and sale of nutritional products.

         In  February  1999,  the  Company  announced  its intent to acquire Big
         Planet,   Inc.,  an   Internet-based   company  that  offers   Internet
         connectivity,  e-commerce,   telecommunications  and  other  technology
         products and services to consumers in North  America.  The Company also
         announced its intent to acquire the Company's  remaining  affiliates in
         Canada, Mexico and Guatemala. As discussed in Note 4, in March 1999, Nu
         Skin  International,  a  subsidiary  of  the  Company,  terminated  its
         distribution  license and various  other license  agreements  and other
         intercompany  agreements with Nu Skin USA. Also, in March 1999, through
         a newly formed wholly-owned  subsidiary,  the Company acquired selected
         assets of Nu Skin USA.

         The accompanying  unaudited consolidated financial statements have been
         prepared in accordance with generally  accepted  accounting  principles
         for interim  financial  information  and with the  instructions to Form
         10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do not include
         all of the  information  and footnotes  required by generally  accepted
         accounting principles for complete financial statements. In the opinion
         of  management,   the  accompanying  unaudited  consolidated  financial
         statements  contain all  adjustments,  consisting  of normal  recurring
         adjustments, considered necessary for a fair statement of the Company's
         financial  information  as of March 31, 1999 and  December 31, 1998 and
         for the three-month  periods ended March 31, 1999 and 1998. The results
         of operations of any interim period are not  necessarily  indicative of
         the results of  operations  to be  expected  for the fiscal  year.  For
         further information, refer to the consolidated financial statements and
         accompanying  footnotes included in the Company's annual report on Form
         10-K for the year ended December 31, 1998.

2.       ACQUISITION OF NU SKIN INTERNATIONAL, INC. AND CERTAIN AFFILIATES

         On March 26, 1998,  the Company  completed  the  acquisition  (the "NSI
         Acquisition")  of the  capital  stock  of Nu Skin  International,  Inc.
         ("NSI"), NSI affiliates operating in Europe, Australia and New



                                        5

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         Zealand and certain other NSI affiliates (the "Acquired  Entities") for
         $70.0  million in preferred  stock and  long-term  notes payable to the
         stockholders of the Acquired Entities (the "NSI Stockholders") totaling
         approximately  $6.2 million.  In addition,  contingent upon NSI and the
         Company meeting specific  earnings growth targets,  the Company may pay
         up to $25.0 million in cash per year over a four-year period to the NSI
         Stockholders. Also, as part of the NSI Acquisition, the Company assumed
         approximately  $171.3  million  in S  Distribution  Notes and  incurred
         acquisition  costs  totaling  $3.0  million.  The net  assets  acquired
         totaling $90.4 million  include net deferred tax  liabilities  totaling
         $7.4 million recorded upon the conversion of the Acquired Entities from
         S  to  C  corporations.  All  contingent  consideration  paid  will  be
         accounted for as an  adjustment to the purchase  price and allocated to
         the Acquired Entities' assets and liabilities.

         The  NSI  Acquisition  was  accounted  for by the  purchase  method  of
         accounting,  except for that  portion of the  Acquired  Entities  under
         common control of a group of stockholders,  which portion was accounted
         for in a manner  similar to a pooling of interests.  The common control
         group is comprised of the NSI  Stockholders  who are  immediate  family
         members.   The  minority  interest,   which  represents  the  ownership
         interests of the NSI Stockholders who are not immediate family members,
         was acquired during the NSI Acquisition.  Prior to the NSI Acquisition,
         a portion of the Acquired Entities' net income,  capital  contributions
         and distributions  (including cash dividends and S Distribution  Notes)
         had been allocated to the minority interest.

         For the portion of the NSI  Acquisition  accounted  for by the purchase
         method,  the Company  recorded  inventory  step-up of $21.6 million and
         intangible assets of $34.8 million.  During 1998, the inventory step-up
         was fully amortized.  For the three-month  period ended March 31, 1999,
         the Company recorded  amortization of intangible assets relating to the
         NSI Acquisition of $0.7 million.  No amortization  for these intangible
         assets was recorded for the three-month period ended March 31, 1998.

         For  the  portion  of the NSI  Acquisition  accounted  for in a  manner
         similar to a pooling of  interests,  the excess of purchase  price paid
         over the book  value  of the net  assets  acquired  was  recorded  as a
         reduction of stockholders' equity.

         In  connection  with the  presentation  of the  Company's  consolidated
         financial  statements for the first quarter of 1998, the portion of the
         NSI Acquisition and the resulting  Preferred Stock issued to the common
         control group is reflected as if such stock had been issued on the date
         of the  Company's  incorporation  on September 4, 1996. On May 5, 1998,
         the  stockholders of the Company  approved the automatic  conversion of
         the Preferred Stock issued in the NSI Acquisition into 2,986,663 shares
         of Class A Common Stock.  Under the terms of the NSI  Acquisition,  the
         2,986,663  shares of Class A Common Stock were  adjusted  down by 8,504
         shares in June 1998.

3.       ACQUISITION OF PHARMANEX, INC.

         On  October  16,  1998,  the  Company   completed  the  acquisition  of
         privately-held  Generation Health Holdings, Inc., the parent company of
         Pharmanex,  Inc.  ("Pharmanex"),  for $77.6 million, which consisted of
         approximately 4.0 million shares of the Company's Class A Common Stock,
         including  261,008 shares  issuable upon exercise of options assumed by
         the Company (the  "Pharmanex  Acquisition").  Contingent upon Pharmanex
         meeting specific revenue and other requirements,  approximately 565,000
         of the 4.0 million shares are being held in escrow and will be returned
         to the  Company if such  requirements  are not met within one year from
         the date of the Pharmanex Acquisition. The contingent shares issued, if
         any, will be accounted  for as an adjustment to the purchase  price and
         allocated to the acquired assets and liabilities.  Also, as part of the
         Pharmanex Acquisition,  the Company assumed approximately $34.0 million
         in liabilities  and incurred  acquisition  costs totaling $1.3 million.
         The net assets acquired  totaling $3.6 million include net deferred tax
         assets  totaling  $0.8 million.  In connection  with the closing of the
         Pharmanex  Acquisition,  the Company paid  approximately  $29.0 million
         relating to the assumed liabilities.

         The Pharmanex  Acquisition  was accounted for by the purchase method of
         accounting.  The Company recorded inventory step-up of $3.7 million and
         intangible assets of $92.4 million. In addition,  the Company allocated
         $13.6 million to purchased in-process research and development



                                        6

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         based  on  a  discounted  cash-flow  method  reflecting  the  stage  of
         completion  of  the  related  projects.  During  1998,  the  in-process
         research  and  development  amount  was  fully  written  off.  For  the
         three-month   period  ended  March  31,  1999,  the  Company   recorded
         amortization of intangible assets relating to the Pharmanex Acquisition
         of $1.8 million and  amortization of inventory  step-up relating to the
         Pharmanex Acquisition of $1.0 million.

         Pro forma  results as if the  Pharmanex  Acquisition  had  occurred  at
         January 1, 1998 have not been  presented  because  the  results are not
         considered material.

4.       ACQUISITION OF CERTAIN ASSETS OF NU SKIN USA, INC.

         On March 8, 1999, NSI terminated its  distribution  license and various
         other license agreements and other intercompany agreements with Nu Skin
         USA,  Inc.  ("Nu  Skin  USA")  and  paid  Nu Skin  USA a $10.0  million
         termination  fee.  Also,  on that same  date,  through  a newly  formed
         wholly-owned  subsidiary,  the Company  acquired  selected assets of Nu
         Skin  USA  and  assumed  approximately  $8.0  million  of Nu  Skin  USA
         liabilities.

         The  acquisition  of the selected  assets and assumption of liabilities
         and the  termination  of these  agreements  has been  recorded  for the
         consideration  paid,  except  for the  portion  of Nu Skin USA which is
         under common control of a group of stockholders,  which portion will be
         recorded at predecessor basis.

5.       INCOME TAXES

         As a result of the NSI  Acquisition  described  in Note 2, the Acquired
         Entities  are no longer  treated  as S  corporations  for U.S.  Federal
         income tax purposes.  The  consolidated  statements of income include a
         pro forma  presentation  for  income  taxes,  including  the  effect on
         minority  interest,  which would have been  recorded as if the Acquired
         Entities had been taxed as C corporations rather than as S corporations
         for the three-month period ended March 31, 1998.

6.       NET INCOME PER SHARE

         Net income  per share and pro forma net  income per share are  computed
         based on the  weighted  average  number  of common  shares  outstanding
         during the periods presented.  Additionally, diluted earnings per share
         data gives effect to all  dilutive  potential  common  shares that were
         outstanding during the periods presented.

7.       DERIVATIVE FINANCIAL INSTRUMENTS

         The Company's  Subsidiaries  enter into significant  transactions  with
         each  other  and third  parties  which  may not be  denominated  in the
         respective  Subsidiaries'  functional currencies.  The Company seeks to
         reduce  its  exposure  to  fluctuations  in foreign  exchange  rates by
         creating  offsetting  positions  through  the use of  foreign  currency
         exchange  contracts and through certain  intercompany  loans of foreign
         currency.   The  Company  does  not  use  such   derivative   financial
         instruments for trading or speculative purposes.  The Company regularly
         monitors its foreign currency risks and periodically  takes measures to
         reduce the impact of foreign  exchange  fluctuations  on the  Company's
         operating  results.  Gains  and  losses  on  foreign  currency  forward
         contracts  and  certain  intercompany  loans of  foreign  currency  are
         recorded as other income and expense in the consolidated  statements of
         income.

         At March 31, 1999 and  December  31,  1998,  the Company  held  foreign
         currency forward contracts with notional amounts totaling approximately
         $53.5  million  and  $46.3  million,  respectively,  to  hedge  foreign
         currency items. These contracts do not qualify as hedging  transactions
         and, accordingly,  have been marked to market. The net gains on foreign
         currency  forward  contracts were $2.5 million and $1.9 million for the
         three-month periods ended March 31, 1999 and 1998, respectively.  These
         contracts at March 31, 1999 have maturities through September 1999.




                                        7

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         At March 31, 1999 and December 31, 1998, the intercompany  loan from Nu
         Skin Japan Co.,  Ltd.  ("Nu Skin Japan") to Nu Skin Hong Kong ("Nu Skin
         Hong Kong")  totaled  approximately  $55.0  million and $57.3  million,
         respectively.  The  Company  recorded  exchange  gains  totaling  $ 0.8
         million and $0.9 million  resulting from this intercompany loan for the
         three-month periods ended March 31, 1999 and 1998, respectively.

         At March 31, 1999 and December 31, 1998, the intercompany  loan from Nu
         Skin Japan to the Company totaled approximately $78.2 million and $82.0
         million, respectively. There were no exchange gains or losses resulting
         from this intercompany loan for the three-month periods ended March 31,
         1999 and 1998.

8.       REPURCHASE OF COMMON STOCK

         During the first quarter of 1999, the Company repurchased approximately
         780,000  shares of Class A common  stock from Nu Skin USA,  open market
         repurchases and certain stockholders for approximately $11.8 million.

9.       COMPREHENSIVE INCOME

         The  components of  comprehensive  income,  net of related tax, for the
         three-month  periods ended March 31, 1999 and 1998, were as follows (in
         thousands):


                                                     Three           Three
                                                  Months Ended    Months Ended
                                                 March 31, 1999  March 31, 1998
                                                 --------------  --------------
                                                 
    Net income                                    $      30,835   $      33,675
                                                 
    Other comprehensive income, net of tax:      
       Foreign currency translation adjustments            (696)         (3,746)
                                                  -------------   -------------
                                                 
    Comprehensive income                          $      30,139   $      29,929
                                                  =============   =============
                                                 
                                            
10.      SEGMENT INFORMATION

         During 1998,  the Company  adopted  Statement  of Financial  Accounting
         Standards  No. 131  ("SFAS  131"),  Disclosures  about  Segments  of an
         Enterprise  and  Related  Information.  As  described  in Note  1,  the
         Company's  operations  throughout  the world  are  divided  into  three
         reportable  segments:  North Asia,  Southeast  Asia and Other  Markets.
         Segment data includes  intersegment  revenue,  intersegment  profit and
         operating  expenses and  intersegment  receivables  and  payables.  The
         Company  evaluates the  performance  of its segments based on operating
         income.  Information as to the operations of the Company in each of the
         three segments is set forth below (in thousands):




                                         Three                 Three
                                      Months Ended         Months Ended
                                     March 31,1999        March 31,1998
                                     -------------        -------------
         Revenue

         North Asia                  $     173,048        $     157,073
         Southeast Asia                     67,781               84,821
         Other Markets                      67,401               71,987
         Eliminations                      (74,479)             (86,018)
                                     -------------        -------------
              Totals                 $     233,751        $     227,863
                                     =============        =============




                                        8

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------





         Operating Income

         North Asia                  $      28,120        $      33,042
         Southeast Asia                      8,732                6,926
         Other Markets                       4,371                1,332
         Eliminations                        5,857                9,676
                                     -------------        -------------
              Totals                 $      47,080        $      50,976
                                     =============        =============



                                          As of                As of
                                        March 31,          December 31,
                                          1999                 1998
                                     -------------        -------------
         Total Assets

         North Asia                  $     120,482        $     167,867
         Southeast Asia                     97,776              110,518
         Other Markets                     464,766              500,299
         Eliminations                     (107,274)            (172,251)
                                     -------------        -------------
              Totals                 $     575,750        $     606,433
                                     =============        =============

         Information  as to the  Company's  operation in different  geographical
         areas is set forth below (in thousands):

         Revenue
         Revenue from the Company's  operations in Japan totaled  $169,630,  and
         $154,573  for the  three-month  periods  ended March 31, 1999 and 1998,
         respectively.  Revenue from the Company's  operations in Taiwan totaled
         $28,007 and $34,537 for the  three-month  periods  ended March 31, 1999
         and 1998,  respectively.  Revenue from the Company's  operations in the
         United States (which includes intercompany revenue) totaled $63,143 and
         $69,144  for the  three-month  periods  ended  March 31, 1999 and 1998,
         respectively.

         Long-lived assets
         Long-lived  assets in Japan were  $21,490  and  $20,242 as of March 31,
         1999 and December 31, 1998,  respectively.  Long-lived assets in Taiwan
         were  $2,421 and $2,466 as of March 31,  1999 and  December  31,  1998,
         respectively.  Long-lived assets in the United States were $215,659 and
         $213,856 as of March 31, 1999 and December 31, 1998, respectively.

11.      NEW ACCOUNTING STANDARDS

         Reporting on the Costs of Start-Up Activities
         In April 1998, the American  Institute of Certified Public  Accountants
         issued Statement of Position 98-5 ("SOP 98-5"),  Reporting on the Costs
         of Start-Up  Activities.  The  statement is effective  for fiscal years
         beginning  after  December 15, 1998.  The statement  requires  costs of
         start-up  activities and organization costs to be expensed as incurred.
         The Company has adopted SOP 98-5 for calendar  year 1999.  The adoption
         of SOP  98-5  did not  materially  affect  the  Company's  consolidated
         financial statements.

         Accounting for Derivative  Instruments  and Hedging  Activities In June
         1998,  the Financial  Accounting  Standards  Board issued  Statement of
         Financial  Accounting  Standards No. 133 ("SFAS 133"),  Accounting  for
         Derivative  Instruments and Hedging Activities.  The statement requires
         companies to recognize all derivatives as either assets or liabilities,
         with the instruments measured at fair value. The accounting for changes
         in fair  value,  gains or losses,  depends on the  intended  use of the
         derivative  and its resulting  designation.  The statement is effective
         for all fiscal  quarters of fiscal years beginning after June 15, 1999.
         The  Company  will adopt SFAS 133 by  January 1, 2000.  The  Company is
         currently  evaluating  the impact the adoption of SFAS 133 will have on
         the Company's consolidated financial statements.



                                        9

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------



12.      SUBSEQUENT EVENTS

         On May 3, 1999,  the Company  entered  into an agreement to acquire Big
         Planet, Inc. ("Big Planet"). In addition,  the Company plans to acquire
         its remaining affiliates in Canada, Mexico and Guatemala in May 1999.

         The  acquisition  of Big Planet is expected to be accounted  for by the
         purchase  method  of  accounting.  The  acquisition  of  the  Company's
         remaining affiliates in Canada,  Mexico and Guatemala is expected to be
         recorded  for the  consideration  paid,  except for the  portion of the
         Company's remaining affiliates in Canada, Mexico and Guatemala which is
         under  common  control  of a group of  stockholders,  which  portion is
         expected to be recorded at predecessor basis.



                                       10

<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


ITEM 2.        MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF FINANCIAL CONDITION AND
               RESULTS OF OPERATIONS

1999 compared to 1998

          Revenue  increased  2.6% to $233.8 million from $227.9 million for the
three-month period ended March 31, 1999,  compared with the same period in 1998.
The  increase  in  revenue  resulted  primarily  from the  favorable  impact  of
strengthening  foreign  currencies  relative to the U.S. dollar during the first
quarter of 1999 compared to the same period in 1998.

          Revenue  in North  Asia,  which  consists  of Japan and  South  Korea,
increased  10.1% to $173.0  million for the  three-month  period ended March 31,
1999,  from  $157.1  million  for the same  period in 1998.  This  increase  was
primarily  due to the  revenue  increase  in Japan  of 9.7% for the  three-month
period  ended  March 31,  1999,  compared  with the same  period  in 1998.  This
increase in revenue in Japan resulted from the strengthening of the Japanese yen
relative to the U.S. dollar during the three-month  period ended March 31, 1999,
compared to the same period in 1998. Revenue in Japan for the three-month period
ended March 31,  1999 in Japanese  yen  remained  constant  compared to the same
period in 1998 due  primarily  to the  continued  economic  recession  in Japan.
Revenue in South  Korea  during the  three-month  period  ended  March 31,  1999
increased  36.7%,  compared  to the same  period  in 1998 as a result  of both a
strengthening  of the South  Korean won and a 22.9%  increase in local  currency
growth.

          Revenue in Southeast Asia,  which consists of Taiwan,  Thailand,  Hong
Kong, the Philippines,  Australia and New Zealand, totaled $37.0 million for the
three-month  period  ended March 31,  1999,  a decrease of 19.7% from revenue of
$46.1  million for the same period in 1998.  This  decrease in revenue  resulted
primarily from a decline of 18.9% in revenue in Taiwan. The Company's operations
in Taiwan have continued to suffer the impact of increased competition,  and the
PRC's temporary ban on direct selling,  where many Taiwanese  distributors hoped
to expand their businesses.  In addition,  the Company's  operations in Thailand
and the  Philippines  have been  impacted  negatively  by the region's  economic
recession.

          Revenue in the  Company's  other  markets,  which  include  the United
Kingdom,  Germany,  Italy, the Netherlands,  France,  Belgium,  Spain, Portugal,
Ireland,  Austria,  Poland, Denmark, Sweden, Brazil, the United States and sales
to and license fees from the Company's remaining private  affiliates,  decreased
4.0% to $23.7 million for the three-month period ended March 31, 1999,  compared
to $24.7 million for the same period in 1998. This modest decrease was primarily
due to increased  revenue  generated by the  Company's  North  American  private
affiliates  during the first quarter of 1998 as a result of a successful  global
convention  held during the first quarter of 1998 which was not repeated  during
the first quarter of 1999.

          Gross profit as a percentage of revenue was 82.5% for the  three-month
period ended March 31, 1999,  compared to 79.9% for the same period in 1998. The
increase in the gross  profit as a  percentage  of revenue  for the  three-month
period ended March 31, 1999 resulted from the  strengthening of the Japanese yen
and other Asian currencies  relative to the U.S. dollar,  higher margin sales to
distributors  in the United States  following the  termination  of the Company's
license agreement with Nu Skin USA, local manufacturing efforts and reduced duty
rates. The Company purchases a significant majority of goods in U.S. dollars and
recognizes  revenue in local currency and is consequently  subjected to exchange
rate risks in its gross margins.

          Distributor  incentives as a percentage of revenue  increased to 37.5%
for the  three-month  period ended March 31, 1999 from 36.5% for the same period
in 1998.  The primary  reason for this increase in the first quarter of 1999 was
due to the Company  beginning  to sell  products to  distributors  in the United
States and paying the requisite commissions related to those sales.

          Selling,  general  and  administrative  expenses  as a  percentage  of
revenue increased to 24.8% for the three-month  period ended March 31, 1999 from
21.1%  for the same  period in 1998.  In  dollar  terms,  selling,  general  and
administrative  expenses  increased to $58.0 million for the three-month  period
ended  March 31,  1999 from  $48.1  million  for the same  period in 1998.  This
increase  as a  percentage  of revenue  and in dollar  terms was due to stronger
foreign  currencies  in the  first  quarter  of 1999  which  resulted  in higher
expenses  in foreign  markets,  additional  overhead  expenses  relating  to the
operations in the United States and an additional  $3.5 million in  amortization
resulting from the Company's acquisitions of NSI and Pharmanex.




                                       11

<PAGE>



          Operating  income  decreased 7.6% to $47.1 million for the three-month
period  ended  March 31,  1999 from $51.0  million  for the same period in 1998.
Operating margin  decreased to 20.1% for the three-month  period ended March 31,
1999 from 22.4% for the same  period in 1998.  The  operating  income and margin
decreases  resulted  primarily from the increases in distributor  incentives and
selling,  general and  administrative  expenses and was partially  offset by the
gross margin improvement during the first quarter of 1999.

          Other  income  remained  nearly  constant  at  $1.9  million  for  the
three-month  period  ended March 31, 1999  compared to $2.2 million for the same
period in 1998. The Company  recognized hedging gains from forward contracts and
intercompany  loans in both the first  quarters  of 1999 and 1998.  The  hedging
gains and interest income on the Company's cash balances in the first quarter of
1999 were  partially  offset by the interest  expense  relating to the Company's
outstanding debt.

          Provision  for income taxes  increased  10.4% to $18.1 million for the
three-month  period ended March 31, 1999 from $16.4  million for the same period
in 1998 due to an increase in the effective tax rate from 30.9% during the first
quarter of 1998 to 37.0% for the first  quarter of 1999 and is partially  offset
by higher  income  during  the  first  quarter  of 1998.  This  increase  in the
effective  tax  rate  is  due  to  NSI  and  its  affiliates  being  taxed  as C
corporations rather than as S corporations during the first quarter of 1999. The
pro forma  provision  for income taxes  presents  income taxes as if NSI and its
affiliates  had been taxed as C corporations  rather than as S corporations  for
the three-month period ended March 31, 1998.

          Minority  interest  represents  the ownership  interest of NSI held by
individuals  who are not immediate  family  members.  The minority  interest was
purchased as part of the NSI Acquisition on March 26, 1998.

          Net income  decreased by $2.9 million or 8.6% to $30.8 million for the
three-month  period ended March 31, 1999 from $33.7  million for the same period
in 1998  due to the  increased  distributor  incentives,  selling,  general  and
administrative  expenses and income taxes. Net income as a percentage of revenue
decreased  to 13.2% for the  three-month  period ended March 31, 1999 from 14.8%
for the same period in 1998.

Liquidity and Capital Resources

          Historically,  the Company's  principal  needs for funds have been for
distributor  incentives,  working  capital  (principally  inventory  purchases),
operating  expenses,  capital  expenditures and the development of operations in
new  markets.  The  Company  has  generally  relied  entirely  on cash flow from
operations to meet its business  objectives without incurring  long-term debt to
unrelated third parties to fund operating activities.

          The Company  generates  significant  cash flow from  operations due to
favorable  gross margins and minimal  capital  requirements.  Additionally,  the
Company does not generally  extend credit to distributors  but requires  payment
prior to shipping  products.  This process  eliminates the need for  significant
accounts  receivable from  distributors.  During the first quarter of each year,
the Company pays significant accrued income taxes in many foreign  jurisdictions
including Japan.  These large cash payments somewhat offset the significant cash
generated in the first quarter.  During the  three-month  period ended March 31,
1999, the Company generated $10.9 million from operations compared to using $2.3
million  during the  three-month  period ended March 31, 1998.  This increase in
cash  generated  from  operations  primarily  related  to reduced  purchases  of
inventory during the first quarter of 1999 compared to the same period in 1998.

          As of March 31, 1999,  working capital was $120.2 million  compared to
$164.6  million as of December 31, 1998.  This  decrease is primarily due to the
increase at March 31, 1999 in the current  portion of long-term  debt.  Cash and
cash equivalents at March 31, 1999 and December 31, 1998 were $160.0 million and
$188.8 million, respectively.

          Capital  expenditures,  primarily for equipment,  computer systems and
software, office furniture and leasehold improvements, were $3.4 million for the
three-month  period ended March 31, 1999. In addition,  the Company  anticipates
additional  capital  expenditures  in 1999 of  approximately  $35.0  million  to
further enhance its infrastructure,  including  enhancements to computer systems
and software and  call-center  facilities  in order to  accommodate  anticipated
future growth.




                                       12

<PAGE>


          In March 1998,  the Company  completed the NSI  Acquisition  for $70.0
million in preferred stock, which was subsequently converted into Class A common
stock,  and  long-term  notes  payable  to  the  stockholders  of NSI  and  such
affiliates  totaling  approximately  $6.2  million.  Also,  as  part  of the NSI
Acquisition,  the Company assumed approximately $171.3 million in S distribution
notes and incurred  acquisition  costs totaling $3.0 million.  During the second
quarter of 1998, the S distribution notes and long-term notes payable to the NSI
stockholders were paid in full with proceeds from the credit facility  described
below.  In  addition,  NSI and the Company met earnings  growth  targets in 1998
resulting  in a  contingent  payment  payable to the NSI  stockholders  of $25.0
million as of March 31, 1999 and December 31, 1998.  Contingent upon NSI and the
Company meeting  earnings growth targets over the next three years,  the Company
may pay up to $25.0  million in cash in each of the next three  years to the NSI
stockholders.  The contingent  consideration of $25.0 million earned in 1998 was
paid in the second  quarter of 1999 and has been  accounted for as an adjustment
to the purchase price and allocated to the assets and liabilities of NSI and its
previously private affiliates. Any additional contingent consideration paid over
the next three years, if any, will be accounted for in a similar manner.

          In May 1998,  the Company and its  Japanese  subsidiary  Nu Skin Japan
entered  into a $180.0  million  credit  facility  with a syndicate of financial
institutions for which ABN-AMRO,  N.V. acted as agent.  This credit facility was
used to satisfy  liabilities  which were assumed as part of the NSI Acquisition.
The Company  borrowed $110.0 million and Nu Skin Japan borrowed the Japanese yen
equivalent of $70.0 million  denominated in local  currency.  Payments  totaling
$41.6 million were made during the second quarter of 1998 and payments  totaling
$14.5  million were made during the first quarter of 1999 relating to the $180.0
million  credit  facility.  As of March 31,  1999,  the balance  relating to the
$180.0 million  credit  facility  totaled $136.0 million of which  approximately
$52.3  million is due in 2000 and  approximately  $83.7  million  will be due in
2001.  The U.S.  portion of the credit  facility bears interest at either a base
rate as specified  in the credit  facility or the London  Inter-Bank  Offer Rate
plus an applicable margin, in the borrower's discretion. The Japanese portion of
the credit  facility  bears  interest at either a base rate as  specified in the
credit facility or the Tokyo Inter-Bank Offer Rate plus an applicable margin, in
the borrower's  discretion.  The maturity date for the credit  facility is three
years from the borrowing  date,  with a possible  extension of the maturity date
upon  approval of the lenders.  The credit  facility  provides  that the amounts
borrowed are to be used for general corporate purposes. The Company is currently
in compliance with all financial and other covenants under the credit  facility.
During 1998, the Company entered into a $10.0 million revolving credit agreement
with ABN-AMRO,  N.V.  Advances are available under the agreement through May 18,
1999 with a  possible  extension  upon  approval  of the  lender.  There were no
outstanding balances under this credit facility at March 31, 1999.

          During  1998,  the  board  of  directors  authorized  the  Company  to
repurchase up to $20.0 million of the  Company's  outstanding  shares of Class A
common stock. As of March 31, 1999, the Company had  repurchased  997,954 shares
for an aggregate price of  approximately  $12.2 million.  In addition,  in March
1999, the board of directors separately authorized and the Company completed the
purchase of  approximately  700,000 shares of the Company's Class A common stock
from Nu Skin USA and certain stockholders for approximately $10.0 million.

          As  part  of  the   Pharmanex   Acquisition,   the   Company   assumed
approximately  $34.0  million in  liabilities  and  incurred  acquisition  costs
totaling $1.3 million. The net assets acquired totaling $3.6 million include net
deferred tax assets totaling $0.8 million. In connection with the closing of the
Pharmanex Acquisition,  the Company paid approximately $29.0 million relating to
the assumed liabilities.

          In March 1999,  NSI terminated  its  distribution  license and various
other license agreements and other intercompany  agreements with Nu Skin USA and
paid Nu Skin USA a $10.0 million  termination  fee. The Company also,  through a
newly formed  wholly-owned  subsidiary,  acquired selected assets of Nu Skin USA
and assumed  approximately  $8.0 million of Nu Skin USA's  liabilities  in March
1999.

          The Company has entered into an agreement to acquire its affiliate Big
Planet for an aggregate of approximately  $37.0 million,  of which approximately
$14.5  million  is payable in the form of a  promissory  note and  approximately
$22.5 million is payable in cash. The Company currently expects this transaction
to close by June 30, 1999.  The Company has also agreed to loan to Big Planet up
to $7.5 million to fund its operations  through the closing of the  acquisition.
Big Planet incurred operating losses of approximately  $22.0 million in 1998 and
the Company  anticipates Big Planet will continue to incur  operating  losses in
the foreseeable future.




                                       13

<PAGE>


          The  Company  had related  party  payables of $25.1  million and $25.0
million at March 31, 1999 and December 31, 1998, respectively.  In addition, the
Company had  related  party  receivables  of $23.1  million  and $22.3  million,
respectively, at those dates. Related party balances outstanding in excess of 60
days bear  interest at a rate of 2% above the U.S.  prime rate.  As of March 31,
1999, no material related party payables or receivables had been outstanding for
more than 60 days.

          The  Company   leases  office  space  and  computer   hardware   under
noncancellable  long-term  operating  leases.  Minimum  future  operating  lease
obligations at December 31, 1998 were $29.6 million with minimum obligations for
1999 of $8.9 million.

          Management  considers  the  Company  to be liquid and able to meet its
obligations on both a short and long-term basis. The Company currently  believes
existing cash balances  together with future cash flows from  operations will be
adequate to fund cash needs  relating  to the  implementation  of its  strategic
plans.

Year 2000

          The Company has  developed a  comprehensive  plan to address Year 2000
issues.  In connection  with this plan, the Company has  established a committee
that is responsible  for assessing and testing its systems to identify Year 2000
issues,  and overseeing the upgrade or  remediation of  non-compliant  Year 2000
systems.  This committee  reports on a regular basis to the Company's  executive
management  team  and the  audit  committee  of the  board of  directors  on the
progress and status of the plan and the Year 2000 issues affecting the Company.

          To date, the Company has completed a broad scope  assessment and audit
of its information technology systems and non-information  technology systems to
identify and prioritize potential Year 2000 issues and is currently performing a
micro-based  assessment  designed to identify  specific  Year 2000 issues at the
hardware,  software and processing levels. Through this process, the Company has
identified  potential Year 2000 issues in its information systems, and is in the
process of addressing these issues through upgrades and other  remediation.  The
Company  currently  estimates that the cost of all upgrades related to Year 2000
issues, including scheduled upgrades intended primarily to increase efficiencies
within the Company and also  address  Year 2000  issues,  is  anticipated  to be
approximately  $10.0 million  through the  remainder of 1999,  which the Company
anticipates  will be funded by cash from  operations.  To date,  the Company has
spent approximately $3.0 million. The Company currently anticipates that it will
complete  the  micro-based  analysis  and  remediation  on all of the  Company's
significant in-house systems by the third quarter of 1999. Through the remainder
of 1999,  the Company  will  continue  to run broad scope tests of its  in-house
systems to confirm  that the  Company  has  adequately  addressed  all Year 2000
issues and continue its work on the systems of the Company's foreign offices.

          As part of the Year 2000  plan,  the  Company  is also  assessing  and
monitoring  its vendors  and  suppliers  and other  third  parties for Year 2000
readiness. To date, the committee has sent questionnaires to these third parties
seeking their assessment and evaluation of their own Year 2000 readiness and has
received  responses  back from a  substantial  majority of these third  parties.
Members of the committee have already begun follow-up calls to the Company's top
fifty vendors and plan to visit the Company's  significant suppliers and vendors
in person for purposes of evaluating  their Year 2000 readiness and sharing Year
2000  information.  The Company  will  continue the  follow-up  with third party
vendors throughout the remainder of 1999.

          Based on the Company's  evaluation  of the Year 2000 issues  affecting
the Company,  management  believes  that Year 2000  readiness  of the  Company's
vendors and suppliers,  which is beyond the Company's control,  is currently the
most significant area of risk,  particularly in its foreign markets.  Management
does not believe it is  possible  at this time to quantify or estimate  the most
reasonable worst case Year 2000 scenario.  However,  the Company is beginning to
formulate  contingency  plans to limit, to the extent possible,  interruption of
the  Company's  operations  arising from the failure of third parties to be Year
2000  compliant as the Company moves forward in the  implementation  of its Year
2000 plan.  The Company  will  continue to work with third  parties as indicated
above  to  further  evaluate  and  quantify  this  risk and  will  continue  the
development  of  contingency  plans  throughout  the  remainder  of 1999 as this
process moves forward. There can be no assurance, however, that the Company will
be able to successfully identify and develop contingency plans for all Year 2000
issues that could, directly or indirectly, harm its operations, some of



                                       14

<PAGE>


which are beyond the  Company's  control.  In  particular,  the  Company  cannot
predict or evaluate  domestic and foreign  governments'  and utility  companies'
preparation for the Year 2000 or the readiness of other third parties  (domestic
and foreign) that do not have relationships with the Company,  and the resulting
impact that the failure of such  parties to be Year 2000  compliant  may have on
the economy in general and on its business.


          The   foregoing   discussion   of  the  Year  2000   issues   contains
forward-looking  statements that represent the Company's current expectations or
beliefs. These forward-looking statements are subject to risks and uncertainties
that could  cause  outcomes to be  different  from those  currently  anticipated
including   those   risks   identified   under  the  heading   "Note   Regarding
Forward-looking Statements."

Seasonality and Cyclicality

          In addition to general economic  factors,  the direct selling industry
is  impacted by seasonal  factors and trends such as major  cultural  events and
vacation  patterns.  For  example,  Japan,  Taiwan,  Hong Kong,  South Korea and
Thailand  celebrate  their  respective  local  New Year in the  Company's  first
quarter.  Management  believes  that direct  selling in Japan and Europe is also
generally  negatively  impacted  during  the  month of  August,  which is in the
Company's third quarter, when many individuals traditionally take vacations.

          The Company has  experienced  rapid revenue  growth in most of its new
markets from the commencement of operations. In Japan, Taiwan and Hong Kong, the
initial  rapid  growth was  followed  by a short  period of stable or  declining
revenue  followed  by renewed  growth  fueled by new product  introductions,  an
increase  in  the  number  of  active  distributors  and  increased  distributor
productivity.  In South Korea, the Company  experienced a significant decline in
its 1997  revenue  from  revenue in 1996 and  experienced  additional  quarterly
sequential  declines in 1998.  Revenue in Thailand also decreased  significantly
after the commencement of operations in March 1997. Management believes that the
revenue  declines in South Korea and Thailand were partly due to normal business
cycles in new markets,  but were primarily due to volatile  economic  conditions
and weakened  currencies in those markets.  Revenue declines in South Korea also
resulted from  government  and media actions  targeted at sellers of foreign and
luxury goods. In addition,  the Company may experience variations on a quarterly
basis in its results of  operations,  as new  products  are  introduced  and new
markets are opened.  No assurance can be given that the Company's revenue growth
rate in new markets where Nu Skin operations have not commenced will follow this
pattern.

Currency Risk and Exchange Rate Information

          A majority  of the  Company's  revenue  and many of its  expenses  are
recognized primarily outside of the United States except for inventory purchases
which are  primarily  transacted  in U.S.  dollars  from  vendors  in the United
States. Each subsidiary's local currency is considered the functional  currency.
All revenue and expenses are translated at weighted  average  exchange rates for
the periods reported.  Therefore, the Company's reported sales and earnings will
be positively  impacted by a weakening of the U.S. dollar and will be negatively
impacted by a strengthening of the U.S. dollar.

          Given the  uncertainty  of  exchange  rate  fluctuations,  the Company
cannot estimate the effect of these fluctuations on its future business, product
pricing,  results of  operations  or  financial  condition.  However,  because a
majority  of the  Company's  revenue is  realized  in local  currencies  and the
majority of its cost of sales is  denominated  in U.S.  dollars,  the  Company's
gross profits will be positively  affected by a weakening in the U.S. dollar and
will be negatively  affected by a strengthening in the U.S. dollar.  The Company
seeks to reduce  its  exposure  to  fluctuations  in foreign  exchange  rates by
creating  offsetting  positions  through  the use of foreign  currency  exchange
contracts and through  intercompany loans of foreign currency.  The Company does
not use  such  derivative  financial  instruments  for  trading  or  speculative
purposes.  The  Company  regularly  monitors  its  foreign  currency  risks  and
periodically take measures to reduce the impact of foreign exchange fluctuations
on its operating results.

          The  Company's   foreign   currency   derivatives   are  comprised  of
over-the-counter   forward   contracts   with  major   international   financial
institutions.  As of March 31, 1999, the primary  currency for which the Company
had net underlying foreign currency exchange rate exposure was the Japanese yen.
Based on the Company's foreign exchange contracts at March 31, 1999 as discussed
in Note 7 of the notes to the Consolidated Financial Statements, the impact of a
10% appreciation or 10% depreciation of the U.S. dollar


                                       15

<PAGE>


against the Japanese yen would not result in significant other income or expense
recorded in the Consolidated Statements of Income.

Outlook

          The Company  anticipates that stronger  foreign  currencies in 1999 as
compared to 1998 will positively impact reported revenue in 1999,  assuming that
exchange  rates  remain  at  current  levels.   Management   believes  that  the
acquisitions  of  Pharmanex,  Big  Planet and Nu Skin  operations  in the United
States should also positively  impact  revenue.  Earnings in each of the second,
third and fourth quarters of 1998 were  negatively  impacted due to nonrecurring
charges  following  our  acquisitions  during 1998.  Management  also  currently
anticipates  gross  margin  improvement  during  1999  due to  stronger  foreign
currencies,   selling  products  directly  to  U.S.   distributors  rather  than
recognizing  lower  margin  intercompany  revenue,  as well as  continued  local
manufacturing efforts and the resulting reduced duty rates. However,  management
also  anticipates  that  distributor  incentives as a percentage of revenue will
increase due to paying commissions to U.S. based distributors.  Selling, general
and  administrative  expenses will  generally be higher  throughout  1999 due to
increased  amortization  of intangible  assets  acquired in the  acquisitions of
Pharmanex and NSI, as well as stronger foreign currencies. In addition,  assumed
overhead  related to the acquired  U.S.  operations  will increase the Company's
selling, general and administrative expenses.

Note Regarding Forward-Looking Statements

          Certain  statements made above in the Liquidity and Capital  Resources
section,  the  Year  2000  section,  the  Outlook  section  and  Note  12 to the
Consolidated   Financial   Statements   included  herein  are   "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995 (the "Reform Act"). These  forward-looking  statements involve risks and
uncertainties  and are based on certain  assumptions  that may not be  realized.
Actual  results and  outcomes  may differ  materially  from those  discussed  or
anticipated.  The  forward-looking  statements and associated risks described in
this filing relate to, among other things,  (i) the  anticipation of significant
cash flow from operations,  (ii) the Company's  expectation that it will be able
to rely entirely on cash flow from  operations  to fund its business  objectives
without incurring long-term debt to unrelated third parties, (iii) the Company's
expectation  that it will be able to successfully  address any Year 2000 related
issues,  including with third parties,  as more fully  described  under the Year
2000 section  above,  (iv) the Company's  expectation  concerning its ability to
develop  viable  contingency or back up plans in the event any of its systems or
the systems of its vendors or  suppliers  are not Year 2000  compliant,  (v) the
Company's  expectation  that it will be able to fund its Year 2000  program from
cash from operations,  (vi)  management's  belief that the Company is liquid and
able to meet its  obligations  both on a short and  long-term  basis,  (vii) the
anticipation  that  revenue  will be  positively  impacted  by current  currency
exchange  rates  compared  to 1998 and recent  acquisitions,  (viii) the planned
acquisition of Big Planet and introduction of Pharmanex  products into its Asian
markets,  (ix) management's belief that gross margins will improve,  and (x) the
Company's plan to implement  forward  contracts and other hedging  strategies to
manage foreign currency risks.

          Important  factors and risks that might cause actual results to differ
from those anticipated  include, but are not limited to: (a) lower than expected
revenue,  revenue growth, cash flow from operations and gross margin improvement
because  of  adverse  economic,  business  or  political  conditions,  increased
competition,  adverse publicity in the Company's markets, particularly Japan and
Taiwan,  or the  Company's  inability,  for any  reason,  to open  new  markets,
introduce new products,  implement its marketing and local sourcing  initiatives
and  other  strategic  plans  as  well  as  the  potential  negative  effect  of
distributor actions such as decreased selling efforts or increased turnover; (b)
variations in operating  results  including  revenue,  gross margin and earnings
caused by renewed or sustained weakness of Asian economies,  particularly Japan,
and fluctuation in foreign  currencies  particularly  the yen; (c) the risk that
the Company's new business  opportunities and new product  offerings,  including
Pharmanex and Big Planet,  will not gain market acceptance or meet the Company's
expectations; (d) the inability to successfully complete the planned acquisition
of Big Planet;  (e) the  Company's  inability  to  favorably  implement  forward
contracts and other hedging  strategies to manage  foreign  currency  risk;  (f)
difficulties  in  integrating  the business of Pharmanex and Big Planet with the
Company's  operations;  (g)  delays  in  introducing  Pharmanex  and Big  Planet
products as a result of  unanticipated  problems  and the  significant  laws and
regulations applicable to nutritional  supplements and the products and services
offered by Big Planet, which could delay or prevent the Company from introducing
certain of such products  into its markets;  (h) the inability of the Company to
gain market acceptance of new products;  (i) increased  expenditures required to
address the Year 2000 issue if


                                       16

<PAGE>


the  Company's   technology   requirements  change  or  unforseen  problems  are
discovered;  (j) risks that the Company's and its vendors'  plans to remedy Year
2000 issues may be inadequate which could result in disruptions of the Company's
business;  (k) increased government  regulation of direct selling activities and
products in existing and future markets such as the PRC's restrictions on direct
selling; (l) management's  inability to effectively manage the Company's growth;
(m) the risk that the Tenth Circuit  Court of Appeals could  overturn the recent
federal  district  court  ruling  allowing  the Company to sell  Cholestin  as a
dietary  supplement,  which  ruling  has  been  appealed  by the  Food  and Drug
Administration;  (n) risks inherent in the  importation,  regulation and sale of
personal  care and  nutritional  products  in the  Company's  markets  including
product liability issues; (o) the Company's reliance on and the concentration of
outside manufacturers;  (p) taxation and transfer pricing issues,  including the
Company's  inability  to fully use its foreign tax  credits;  (q)  seasonal  and
cyclical  trends;  and (r)  unanticipated  increases in the costs of supplies of
products.  For a more detailed discussion of risks and uncertainties  related to
the Company's  business,  please refer to the  Company's  Form 10-K for the year
ended December 31, 1998, and any amendments  thereto,  and other documents filed
by the Company with the Securities and Exchange Commission.

ITEM 3.        QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

          The  information  required  by  Item  3 of  Part  I of  Form  10-Q  is
incorporated  herein by reference from the section  entitled  "Currency Risk and
Exchange Rate  Information"  in "Item 2 Management's  Discussion and Analysis of
Financial  Condition and Results of  Operations" of Part I and also in Note 7 to
the Financial Statements contained in Item 1 of Part I.


                           PART II. OTHER INFORMATION


ITEM 1.        LEGAL PROCEEDINGS

          Reference  is made to the  Company's  Annual  Report  on Form 10-K for
information concerning the legal proceeding entitled Natalie Capone on behalf of
Herself and All Others  Similarly  Situated  v. Nu Skin  Canada,  Inc.,  Nu Skin
International, Inc. Blake Roney, et. al.

          At the time of the Company's  acquisition  of  Pharmanex,  Inc. in the
fourth quarter of 1998,  Pharmanex was a party to an action entitled  Pharmanex,
Inc.  v. Donna  Shalala  which was filed by  Pharmanex  with the  United  States
District  Court for the District of Utah,  Central  Division  ("Court") in April
1997  after  the  Food  and  Drug  Administration  informed  Pharmanex  that  it
considered Pharmanex's product,  Cholestin, to be a drug. The matter was held in
abeyance  pending an issuance of a final  decision by the FDA. On May 20,  1998,
the FDA issued a "Final Order"  announcing  the FDA's decision that it considers
Cholestin to be a "drug" and a "new drug" rather than a dietary  supplement.  On
June 1, 1998,  Pharmanex filed an amended complaint requesting the Court to find
that the FDA decision  was contrary to the law. On February 16, 1999,  the Court
ruled  that  Cholestin  was not a drug and  could be  legally  sold as a dietary
supplement.  The FDA has since  appealed to the Tenth  Circuit  Court of Appeals
seeking  to  overturn  the  district  court's  decision.   If  the  decision  is
overturned, the Company will not be able to sell Cholestin without FDA approval.
If Cholestin is  determined to be a drug  requiring FDA approval,  the Company's
sales of Cholestin will decrease and the Company's business will be harmed.


ITEM 2.        CHANGES IN SECURITIES

          None.


ITEM 3.        DEFAULTS UPON SENIOR SECURITIES

          None.


ITEM 4.        SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          None.


                                       17

<PAGE>



ITEM 5.        OTHER INFORMATION

          None


ITEM 6.        EXHIBITS AND REPORTS ON FORM 8-K

          (a) Exhibits

                  Regulation S-K
                  Number                      Description
                  ------                      -----------

                  10.1     Credit  Agreement  dated  May 8, 1998 by and among Nu
                           Skin  Enterprises,  Inc, Nu Skin Japan Co. Ltd.,  the
                           Lenders  named  therein  and ABN AMRO Bank  N.V.,  as
                           agent for the Lenders.  Incorporated  by reference to
                           Exhibit  10.1 to the  Company's  Quarterly  Report on
                           Form 10-Q for the period ended June 30, 1998.

                  10.2     Amendment  No. 1 to Credit  Agreement  dated June 30,
                           1998

                  10.3     Amendment No. 2 to Credit  Agreement  dated  February
                           22, 1999

                  10.4     Form of Amendment No. 3 to Credit Agreement dated May
                           10, 1999

                  10.5     Second Amended and Restated Nu Skin Enterprises, Inc.
                           1996 Stock Incentive Plan

                  27.1     Financial  Data  Schedule - Three  Months Ended March
                           31, 1999

          (b)  Reports on Form 8-K.  The  Company  filed the  following  Current
          Reports on Form 8-K during the quarterly period ended March 31, 1999:

              (i) Current  Report on Form 8-K filed  February 9, 1999  regarding
              the execution of a letter of intent to acquire its affiliate,  Big
              Planet,  Inc.,  and its  private  affiliates  operating  in  North
              America.

              (ii)Current  Report on Form 8-K filed March 23, 1999 regarding the
              termination of the license  agreement with its private  affiliate,
              Nu Skin USA,  Inc., and the  acquisition of selected  assets of Nu
              Skin USA, Inc.




                                       18

<PAGE>








                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned,  thereunto duly  authorized,  on this 14th day of
May, 1999.

                                           NU SKIN ENTERPRISES, INC.



                                           By:  /s/ Corey B. Lindley
                                                Corey B. Lindley
                                           Its: Chief Financial Officer
                                                (Principal Financial and
                                                 Accounting Officer) 






                                       19

<PAGE>




                                  EXHIBIT INDEX




                  10.1     Credit  Agreement  dated  May 8, 1998 by and among Nu
                           Skin  Enterprises,  Inc, Nu Skin Japan Co. Ltd.,  the
                           Lenders  named  therein  and ABN AMRO Bank  N.V.,  as
                           agent for the Lenders.  Incorporated  by reference to
                           Exhibit  10.1 to the  Company's  Quarterly  Report on
                           Form 10-Q for the period ended June 30, 19998.

                  10.2     Amendment  No. 1 to Credit  Agreement  dated June 30,
                           1998

                  10.3     Amendment No. 2 to Credit  Agreement  dated  February
                           22, 1999

                  10.4     Form of Amendment No. 3 to Credit Agreement dated May
                           10, 1999

                  10.5     Second Amended and Restated Nu Skin Enterprises, Inc.
                           1996 Stock Incentive Plan

                  27.1     Financial  Data  Schedule - Three  Months Ended March
                           31, 1999





                                       20




                                 AMENDMENT NO. 1
                               TO CREDIT AGREEMENT

         THIS AMENDMENT NO. 1 TO CREDIT AGREEMENT (this  "Amendment") is entered
into as of the Effective Date (as defined below) by and among:

         (1) NU SKIN ENTERPRISES, INC., a Delaware corporation formerly named Nu
Skin Asia Pacific, Inc. ("NSE");

         (2) NU SKIN JAPAN CO., LTD., a Japanese corporation ("NSJ");

         (3) The  financial  institutions  listed in  Schedule  I to the  Credit
Agreement  described  below  (such  financial  institutions  referred  to herein
collectively as "Lenders"); and

         (4) ABN  AMRO  BANK  N.V.,  as agent  for  Lenders  (in such  capacity,
"Agent").

                                    RECITALS

         A.  Certain  credit  facilities  are  being  provided  to NSE  and  NSJ
(collectively,  "Borrowers")  upon the terms and subject to the  conditions of a
Credit Agreement,  dated as of May 8, 1998, by and among Borrowers,  Lenders and
Agent (the "Credit  Agreement",  the terms defined  therein being used herein as
therein defined).

         B. From time to time in connection  with bona fide hedging  operations,
Borrowers  may request that one or more Lenders or their  Affiliates  enter into
Rate  Contracts  and, to induce such Lenders or their  Affiliates  to enter into
such Rate Contracts,  Borrowers requests that such Rate Contracts be entitled to
share ratably in the benefits of any  guaranties  and security  provided for the
credit facilities under the Credit Agreement.

                                    AGREEMENT

         NOW,  THEREFORE,  in consideration of the above Recitals and the mutual
covenants herein contained, the parties hereto hereby agree as follows:

         1. Amendments to Section I. Interpretation.

                  (a) The  definition of "Credit  Documents" in Section I of the
Credit  Agreement  is  hereby  amended  to add the  words  ",  the  Lender  Rate
Contracts" after the words "Security Documents".

                  (b) A definition of "Lender Rate  Contract" is hereby added to
Section I of the Credit Agreement as follows:

                  "Lender Rate  Contract"  shall mean any Rate Contract  entered
         into by  either  Borrower  or its  Subsidiaries  with a  Lender  or its
         Affiliates as permitted by this Agreement.

         2. Amendment to Paragraph 2.11 Taxes on Payment.  Paragraph 2.11 of the
Credit Agreement is hereby amended to add the following new subparagraph (e):

                  (e) Lender Rate Contracts. Nothing contained in this Paragraph
         2.11 shall  override or  supercede  any term or provision of any Lender
         Rate Contract regarding withholding taxes relating to Rate Contracts.

         3.       Amendments to Section VI Default.

                  (a)  Paragraph  6.01(a)  of the  Credit  Agreement  is  hereby
amended to add the following new clause (ii) and to renumber  former clause (ii)
as clause (iii):

         , (ii) fail to make any payment or  transfer  when due under any Lender
Rate Contract,

                  (b) A new  Paragraph  6.03  is  hereby  added  to  the  Credit
Agreement as follows:

                  6.03. Lender Rate Contract Remedies. Notwithstanding any other
         provision  of this Section VI, each Lender or its  Affiliate  which has
         entered into a Lender Rate  Contract  shall have the right,  with prior
         notice to Agent,  but without  the  approval or consent of Agent or any
         other Lender, (a) to declare an event of default,  termination event or
         other  similar  event   thereunder  which  will  result  in  the  early
         termination  of  such  Lender  Rate  Contract,  (b)  to  determine  net
         termination  amounts in  accordance  with the terms of such Lender Rate
         Contract and to set-off  amounts  between Lender Rate Contracts of such
         Lender,  and (c) to prosecute any legal action against either  Borrower
         or its  Subsidiaries to enforce net amounts owing to such Lender or its
         Affiliate under such Lender Rate Contracts.

         4.  Amendment to Paragraph 8.05  Successors  and Assigns.  Subparagraph
8.05(c) of the Credit  Agreement  is hereby  amended to delete the word "and" at
the end of clause  (v),  to  delete  the  period  at the end of clause  (vi) and
substitute "; and", and to add the following new clause (vii):

                  (vii) Any Assignor  Lender which is, or which has an Affiliate
         which is, a party to a Lender Rate  Contract may not make an Assignment
         of all of its  Commitment  or all of its  Loans to an  Assignee  Lender
         unless  such  Assignee  Lender or its  Affiliate  shall also assume all
         obligations  of such Assignor  Lender or its Affiliate  with respect to
         such Lender Rate Contract.

         5.  Counterparts.  This  Amendment  may be  executed  in any  number of
identical  counterparts,  any set of which signed by all parties hereto shall be
deemed to constitute a complete, executed original for all purposes.

         6. Effective Date.  This Amendment  shall become  effective on the date
(the  "Effective  Date") when Agent has received  counterparts of this Amendment
executed by both Borrowers, the Required Lenders and Agent.

         7.  Reference  to and  Effect  on  Credit  Documents.  On and after the
Effective  Date,  each  reference in the Credit  Agreement to "this  Agreement,"
"hereof,"  "herein,"  and  "hereunder"  and words of  similar  import,  and each
reference in the other Credit Documents to the Credit Agreement,  shall mean and
be a reference to the Credit  Agreement as amended by this Amendment.  Except as
specifically  amended  by this  Amendment,  the Credit  Agreement  and the other
Credit  Documents  shall remain in full force and effect and are hereby ratified
and confirmed.

         8. Governing Law. This Amendment  shall be governed by and construed in
accordance  with  the laws of the  State  of  California  without  reference  to
conflicts of law rules.

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed as of the Effective Date.

BORROWERS:                NU SKIN ENTERPRISES, INC.


                          By: /s/ Corey B. Lindley
                                Name:  Corey B. Lindley
                                Title: Chief Financial Officer
                                Date:  June 29, 1998


                          NU SKIN JAPAN CO., LTD.


                          By: /s/ Steven J. Lund
                                Name:  Steven J. Lund
                                Title: Representative Director
                                Date:  June 29, 1998


AGENT:                    ABN AMRO BANK N.V.


                          By: /s/ Tamira Treffers-Herrera
                                Name:  Tamira Treffers-Herrera
                                Title: Vice President & Director


                          By: /s/ Robert Protass
                                Name:  Robert Protass
                                Title: Assistant Vice President

                          Date: June 29, 1998


LENDERS:                  ABN AMRO BANK N.V.


                          By: /s/ Tamira Treffers-Herrera
                                Name:  Tamira Treffers-Herrera
                                Title: Vice President & Director


                          By: /s/ Robert Protass
                                Name:  Robert Protass
                                Title: Assistant Vice President

                          Date: June 29, 1998


                          BANK OF AMERICA NATIONAL TRUST AND SAVINGS ASSOCIATION


                          By: /s/ Kevin C. Leader
                                Name:  Kevin C. Leader
                                Title: Vice President
                                Date:  June 22, 1998


                          BANK ONE, UTAH, NATIONAL ASSOCIATION


                          By: /s/ Stephen A. Cazier
                                Name:  Stephen A. Cazier
                                Title: Vice President
                                Date: 


                          BANQUE NATIONALE DE PARIS


                          By: /s/ D. Guy Gibb
                                Name:  D. Guy Gibb
                                Title: Vice President


                          By: /s/ Jeffery S. Kajisa
                                Name:  Jeffery S. Kajisa
                                Title: Assistant Vice President

                          Date: 


                          KEYBANK NATIONAL ASSOCIATION


                          By: /s/ J.T. Taylor
                                Name:  J.T. Taylor
                                Title: Vice President


                          By: 
                                Name:  
                                Title: 

                          Date: June 22, 1998


                          NATIONSBANK, N.A.


                          By: /s/ Natalie E. Herbert
                                Name:  Natalie E. Herbert
                                Title: Vice President
                                Date:  June 25, 1998


                          UNION BANK OF CALIFORNIA, N.A.


                          By: /s/ David E. Taylor
                                Name:  David E. Taylor
                                Title: Vice President
                                Date:  


                          U.S. BANK, NATIONAL ASSOCIATION


                          By: /s/ Thomas A. Eshom
                                Name:  Thomas A. Eshom
                                Title: Vice President
                                Date:  June 26, 1998


                          ZIONS FIRST NATIONAL BANK


                          By: /s/ Richard W. Thomsen
                                Name:  Richard W. Thomsen
                                Title: Vice President
                                Date:  July 6, 1998






                                 AMENDMENT NO. 2
                               TO CREDIT AGREEMENT

         THIS AMENDMENT NO. 2 TO CREDIT AGREEMENT (this  "Amendment") is entered
into as of the Effective Date (as defined below) by and among:

         (1) NU SKIN ENTERPRISES, INC., a Delaware corporation formerly named Nu
Skin Asia Pacific, Inc. ("NSE");

         (2) NU SKIN JAPAN CO., LTD., a Japanese corporation ("NSJ");

         (3) The  financial  institutions  listed in  Schedule  I to the  Credit
Agreement  described  below  (such  financial  institutions  referred  to herein
collectively as "Lenders"); and

         (4) ABN  AMRO  BANK  N.V.,  as agent  for  Lenders  (in such  capacity,
"Agent").

                                    RECITALS

         A.  Certain  credit  facilities  are  being  provided  to NSE  and  NSJ
(collectively,  "Borrowers")  upon the terms and subject to the  conditions of a
Credit  Agreement,  dated as of May 8,  1998,  as amended  by  Amendment  No. 1,
effective as of June 30, 1998,  by and among  Borrowers,  Lenders and Agent (the
"Credit  Agreement",  the terms  defined  therein  being used  herein as therein
defined).

         B. Borrowers  have requested that the amount of the principal  payments
due on March 31,  1999,  with  respect to the U.S.  Borrowing  and the  Japanese
Borrowing be reduced by the amount of the principal prepayments made on June 30,
1998, with respect to the U.S. Borrowing and the Japanese Borrowing.

                                    AGREEMENT

         NOW,  THEREFORE,  in consideration of the above Recitals and the mutual
covenants herein contained, the parties hereto hereby agree as follows:

         1.       Amendments to Section II. Credit Facilities.

                  (a)  Subparagraph  2.01(f) and clause (iv)(B) of  Subparagraph
         2.03(d) of the Credit  Agreement are each hereby  amended to substitute
         "$554,700" in place of "27.77778% of the original  principal  amount of
         the U.S.  Borrowing"  where such phrase appears opposite the date March
         31, 1999.

                  (b)  Subparagraph  2.02(e) and clause (iv)(C) of  Subparagraph
         2.03(d) of the Credit  Agreement are each hereby  amended to substitute
         "(Y)1,580,000,000"  in place of  "27.77778%  of the original  principal
         amount of the Japanese  Borrowing"  where such phrase appears  opposite
         the date March 31, 1999.

         2.  Counterparts.  This  Amendment  may be  executed  in any  number of
identical  counterparts,  any set of which signed by all parties hereto shall be
deemed to constitute a complete, executed original for all purposes.

         3. Effective Date.  This Amendment  shall become  effective on the date
(the  "Effective  Date") when Agent has received  counterparts of this Amendment
executed by both Borrowers, all Lenders and Agent.

         4.  Reference  to and  Effect  on  Credit  Documents.  On and after the
Effective  Date,  each  reference in the Credit  Agreement to "this  Agreement,"
"hereof,"  "herein,"  and  "hereunder"  and words of  similar  import,  and each
reference in the other Credit Documents to the Credit Agreement,  shall mean and
be a reference to the Credit  Agreement as amended by this Amendment.  Except as
specifically  amended  by this  Amendment,  the Credit  Agreement  and the other
Credit  Documents  shall remain in full force and effect and are hereby ratified
and confirmed.

         5. Governing Law. This Amendment  shall be governed by and construed in
accordance  with  the laws of the  State  of  California  without  reference  to
conflicts of law rules.

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed as of the Effective Date.

BORROWERS:                NU SKIN ENTERPRISES, INC.


                                   By: /s/ Brian R. Lords
                                         Name:  Brian R. Lords
                                         Title: Treasurer
                                         Date:  February 8, 1999


                          NU SKIN JAPAN CO., LTD.


                                   By: /s/ Corey B. Lindley
                                         Name:  Corey B. Lindley
                                         Title: Auditor
                                         Date:  February 8, 1999


AGENT:                    ABN AMRO BANK N.V.


                                   By: /s/ Tamira Trefers-Herrera
                                         Name:  Tamira Treffers-Herrera
                                         Title: Vice President and Director


                                   By: /s/ Robert Protass
                                         Name:  Robert Protass
                                         Title: Assistant Vice President

                                   Date: 


LENDERS:                  ABN AMRO BANK N.V.


                                   By: /s/ Tamira Trefers-Herrera
                                         Name:  Tamira Treffers-Herrera
                                         Title: Vice President and Director


                                   By: /s/ Robert Protass
                                         Name:  Robert Protass
                                         Title: Assistant Vice President

                                   Date: 

                          BANK OF AMERICA NATIONAL TRUST AND SAVINGS ASSOCIATION



                                   By: /s/ Therese Fontaine
                                         Name:  Therest Fontaine
                                         Title: Vice President
                                         Date:  


                          BANK ONE, UTAH, NATIONAL ASSOCIATION


                                   By: /s/ Stephen A. Cazier
                                         Name:  Stephen A. Cazier
                                         Title: Vice President
                                         Date:  February 22, 1999


                          BANQUE NATIONALE DE PARIS


                                   By: /s/ Debra Wright
                                         Name:  Debra Wright
                                         Title: Vice President


                                   By: /s/ Katherine Wolfe
                                         Name:  Katherine Wolfe
                                         Title: Vice President

                                   Date: 

                          KEYBANK NATIONAL ASSOCIATION


                                   By: /s/ Mary K. Young
                                         Name:  Mary K. Young
                                         Title: Assistant Vice President


                                   By:          
                                         Name:  
                                         Title: 

                                   Date:        


                          NATIONSBANK, N.A.


                                   By: /s/ Therese Fontaine
                                         Name:  Therese Fontaine
                                         Title: Vice President
                                         Date:  


                          UNION BANK OF CALIFORNIA, N.A.


                                   By: /s/ Wanda Headrick
                                         Name:  Wanda Headrick
                                         Title: Vice President
                                         Date:  February 19, 1999


                          U.S. BANK, NATIONAL ASSOCIATION


                                   By: /s/ Thomas A. Eshom
                                         Name:  Thomas A. Eshom
                                         Title: Vice President
                                         Date:  February 17, 1999


                          ZIONS FIRST NATIONAL BANK


                                   By: /s/ Richard W. Thomsen
                                         Name:  Richard W. Thomsen
                                         Title: Vice President
                                         Date:  February 9, 1999





                                 AMENDMENT NO. 3
                               TO CREDIT AGREEMENT

         THIS AMENDMENT NO. 3 TO CREDIT AGREEMENT (this  "Amendment"),  dated as
of May 10, 1999, is entered into by and among:

                  (1) NU SKIN ENTERPRISES, INC., a Delaware corporation ("NSE");

                  (2) NU SKIN JAPAN CO., LTD., a Japanese corporation ("NSJ");

                  (3) The  financial  institutions  listed in  Schedule I to the
         Credit Agreement described below (such financial  institutions referred
         to herein collectively as "Lenders"); and

                  (4) ABN  AMRO  BANK  N.V.,  as  agent  for  Lenders  (in  such
capacity, "Agent").

                                    RECITALS

         A. NSE, NSJ,  Lenders and Agent are parties to a Credit Agreement dated
as of May 8, 1998, as amended by Amendment No. 1 to Credit Agreement ("Amendment
No. 1") effective as of June 30, 1998 and  Amendment  No. 2 to Credit  Agreement
("Amendment No. 2") effective as of February 22, 1999 (such Credit Agreement, as
so amended, the "Credit Agreement").

         B. NSE and NSJ  (collectively,  "Borrowers") have requested Lenders and
Agent to (1) amend the Credit  Agreement  in certain  respects  and (2) waive an
Event of Default  arising under the Credit  Agreement as a result of the failure
by NSE to comply with a financial covenant set forth therein.

         C. Lenders and Agent are willing so to amend the Credit  Agreement  and
waive such Event of Default  upon the terms and  subject to the  conditions  set
forth below.

                                    AGREEMENT

         NOW,  THEREFORE,  in  consideration of the above recitals and for other
good and  valuable  consideration,  the receipt and adequacy of which are hereby
acknowledged, Borrower, Lenders and Agent hereby agree as follows:

         1. Definitions, Interpretation. All capitalized terms defined above and
elsewhere in this Amendment shall be used herein as so defined. Unless otherwise
defined  herein,  all  other  capitalized  terms  used  herein  shall  have  the
respective meanings given to those terms in the Credit Agreement,  as amended by
this Amendment.  The rules of construction  set forth in Section I of the Credit
Agreement  shall,  to the  extent  not  inconsistent  with  the  terms  of  this
Amendment, apply to this Amendment and are hereby incorporated by reference.

         2. Amendments to Credit  Agreement.  Subject to the satisfaction of the
conditions  set forth in  Paragraph  5 below,  the  Credit  Agreement  is hereby
amended as follows:

                  (a) Paragraph  1.01 is amended by changing the  definitions of
         the terms "Fixed  Charge  Coverage  Ratio" and "Tangible Net Worth" set
         forth therein to read in their entirety as follows:

                           "Fixed  Charge   Coverage  Ratio"  shall  mean,  with
                  respect  to  either  Borrower  for  any  period,   the  ratio,
                  determined on a  consolidated  basis in accordance  with GAAP,
                  of:

                                    (a) EBITDA   of   such   Borrower   and  its
                           Subsidiaries for such period;

                                       to

                                    (b) The sum of (i) all Interest  Expenses of
                           such Borrower and its  Subsidiaries  for such period,
                           plus  (ii)  the  current  portion  of  the  long-term
                           Indebtedness  of such  Borrower and its  Subsidiaries
                           for  such  period  (excluding,  in the  case  of NSJ,
                           long-term Indebtedness of NSJ and its Subsidiaries to
                           NSE and NSE's other Subsidiaries).

                           "Tangible Net Worth" shall mean,  with respect to NSE
                  or NSJ at any time, the remainder at such time,  determined on
                  a consolidated basis in accordance with GAAP, of:

                                    (a) The total  assets of such  Borrower  and
                           its Subsidiaries at such time;

                                      minus

                                    (b) The sum (without  limitation and without
                           duplication of deductions) of:

                                             (i) The total  liabilities  of such
                                    Borrower and its Subsidiaries at such time,

                                             (ii) All reserves of such  Borrower
                                    and  its   Subsidiaries  at  such  time  for
                                    anticipated  losses  and  expenses  (to  the
                                    extent not  deducted  in  calculating  total
                                    assets in clause (a) above), and

                                             (iii) The remainder of:

                                                     (A) All  intangible  assets
                                            of    such    Borrower    and    its
                                            Subsidiaries  at such  time  (to the
                                            extent included in calculating total
                                            assets   in   clause   (a)   above),
                                            including  goodwill  (including  any
                                            amounts,  however  designated on the
                                            balance sheet, representing the cost
                                            of  acquisition  of  businesses  and
                                            investments  in excess of underlying
                                            tangible    assets),     trademarks,
                                            trademark rights, trade name rights,
                                            copyrights,  patents, patent rights,
                                            licenses, unamortized debt discount,
                                            marketing  expenses,  organizational
                                            expenses, non-compete agreements and
                                            deferred research and development;

                                                           minus

                                                     (B) The  lesser  of (1) all
                                            intangible  assets  arising from the
                                            acquisition  of NSI  and  the  other
                                            related   Persons   referred  to  in
                                            Schedule   5.02(d)  (to  the  extent
                                            included    in    calculating    all
                                            intangible    assets    in    clause
                                            (b)(iii)(A)     above)    and    (2)
                                            $90,000,000.

                  (b)  Subparagraph  5.01(a) is amended by changing clause (vii)
         thereof to read in its entirety as follows:

                           (vii) As soon as available and in no event later than
                  ninety  (90) days after the first day of each  fiscal  year of
                  each  Borrower,  the  consolidated  plan and  forecast of such
                  Borrower and its Subsidiaries for such fiscal year,  including
                  quarterly cash flow  projections and quarterly  projections of
                  such  Borrower's  compliance  with each of the  covenants  set
                  forth in Paragraph 5.03;

                  (c)  Subparagraph   5.02(d)  is  amended  by  changing  clause
         (iii)(B) thereof to read in its entirety as follows:

                                    (B)  The  aggregate  consideration  paid  by
                           Borrowers  and  their   Subsidiaries   for  all  such
                           acquisitions (excluding  consideration  consisting of
                           the  Equity   Securities   of   Borrowers   or  their
                           Subsidiaries) does not exceed $25,000,000 in the 1999
                           fiscal year or any fiscal year  thereafter;  provided
                           that any portion of such amount  limitation  not used
                           in any  year may be  carried  forward  in  subsequent
                           years to increase  the amount of such  limitation  in
                           such subsequent years until used.

                  (d) Subparagraph 5.03(b) is amended to read in its entirety as
         follows:

                           (b) Fixed Charge  Coverage  Ratio.  Neither  Borrower
                  shall permit its Fixed Charge  Coverage  Ratio to be less than
                  (i)  3.00 to  1.00  for any  consecutive  four-quarter  period
                  ending  on the  last day of any  fiscal  quarter  through  and
                  including  December 31, 1999 or (ii) 2.25 for any  consecutive
                  four-quarter  period  ending  on the  last  day of any  fiscal
                  quarter thereafter.

                  (e) Subparagraph 5.03(d) is amended to read in its entirety as
         follows:

                           (d) Tangible Net Worth. Neither Borrower shall permit
                  its Tangible Net Worth on any date of determination (such date
                  to be  referred  to herein as a  "determination  date")  which
                  occurs  after  December  31, 1998 (such date to be referred to
                  herein  as the  "base  date")  to be less than the sum on such
                  determination date of the following:

                                    (i)  Eighty-five   percent  (85%)  of   such
                           Borrower's Tangible Net Worth on the base date;

                                    (ii) Sixty  percent (60%) of the sum of such
                           Borrower's    consolidated   quarterly   net   income
                           (ignoring any quarterly losses and deducting,  in the
                           case of NSJ,  dividends  paid by NSJ to NSE) for each
                           quarter after the base date through and including the
                           quarter ending immediately prior to the determination
                           date;

                                    (iii) Seventy-five  percent (75%) of the Net
                           Proceeds  of all  Equity  Securities  issued  by such
                           Borrower  and  its  Subsidiaries  during  the  period
                           commencing  on  the  base  date  and  ending  on  the
                           determination date; and

                                    (iv)  Seventy-five   percent  (75%)  of  the
                           principal  amount  of all  debt  securities  of  such
                           Borrower  and its  Subsidiaries  converted  to Equity
                           Securities  during the period  commencing on the base
                           date and ending on the determination date.

                  (f)  Schedule II is amended by changing  the pricing  grid set
         forth therein to read in its entirety as follows:

                                                                     APPLICABLE
                                    APPLICABLE      APPLICABLE         MARGIN
   NSE'S                              MARGIN          MARGIN            FOR
   DEBT/                PRICING         FOR            FOR            JAPANESE
  EBITDA                 PERIOD      BASE RATE        LIBOR             LOAN
   RATIO                 LEVEL       PORTIONS        PORTIONS         PORTIONS

Less Than 0.50             1            0%            0.700%           0.700%

Greater than or 
equal to 0.50,
Less than 1.00             2            0%            0.850%           0.850%

Greater than 1.00          3            0%            1.100%           1.100%



         3. Waiver.  Subject to the  satisfaction of the conditions set forth in
Paragraph  5 below,  Lenders  hereby  waive any Event of Default  arising  under
Subparagraph  6.01(b) of the Credit  Agreement as a result of the failure by NSE
to comply with the  Tangible  Net Worth  requirement  set forth in  Subparagraph
5.03(d) of the Credit Agreement on March 31, 1999,  provided that NSE's Tangible
Net Worth on such date was not less than $168,000,000.

         4. Representations and Warranties.  Each Borrower hereby represents and
warrants to Agent and  Lenders  that the  following  are true and correct on the
date of this Amendment and that, after giving effect to the amendments set forth
in  Paragraph  2 above  and the  waiver  set  forth in  Paragraph  3 above,  the
following will be true and correct on the Effective Date (as defined below):

                  (a) The  representations and warranties of Borrowers set forth
         in  Paragraph  4.01 of the  Credit  Agreement  and in the other  Credit
         Documents are true and correct in all material respects; and

                  (b)      No Default has occurred and is continuing.

(Without limiting the scope of the term "Credit  Documents,"  Borrower expressly
acknowledges  in making the  representations  and  warranties  set forth in this
Paragraph  4 that,  on and  after  the date  hereof,  such  term  includes  this
Amendment.)

         5. Effective Date. The amendments effected by Paragraph 2 above and the
waiver effected by Paragraph 3 above shall become effective on May 10, 1999 (the
"Effective  Date"),  subject to receipt by Agent and  Lenders on or prior to the
Effective  Date of the  following,  each in form and substance  satisfactory  to
Agent, the Lenders and their respective counsel:

                  (a)  This  Amendment  duly  executed  by  Borrowers,  Required
         Lenders and Agent;

                  (b) A letter  in the  form of  Exhibit  A  hereto,  dated  the
         Effective Date and duly executed by all Material Domestic  Subsidiaries
         of NSE and,  in the case of any such  Subsidiaries  that are  organized
         under  the  laws  of  jurisdictions   outside  the  United  States  and
         domesticated  under the laws of  Delaware  (or any  other  state of the
         United States),  by the Delaware (or other state)  counterparts of such
         Subsidiaries;

                  (c) An amendment  fee for each U.S.  Lender equal to one tenth
         of one  percent  (0.10%) of the  outstanding  principal  amount of such
         Lender's U.S. Loan on the Effective Date, payable in Dollars;

                  (d) An  amendment  fee for each  Japanese  Lender equal to one
         tenth of one percent  (0.10%) of the  outstanding  principal  amount of
         such Lender's Japanese Loan on the Effective Date, payable in Yen; and

                  (e) Such other  evidence as Agent or any Lender may reasonably
         request  to   establish   the   accuracy   and   completeness   of  the
         representations  and warranties  and the compliance  with the terms and
         conditions contained in this Amendment and the other Credit Documents.

         6. Effect of this  Amendment.  On and after the  Effective  Date,  each
reference in the Credit  Agreement and the other Credit  Documents to the Credit
Agreement  shall  mean  the  Credit  Agreement  as  amended  hereby.  Except  as
specifically  amended  above,  (a) the  Credit  Agreement  and the other  Credit
Documents  shall  remain in full force and effect  and are hereby  ratified  and
affirmed and (b) the  execution,  delivery and  effectiveness  of this Amendment
shall  not,  except as  expressly  provided  herein,  operate as a waiver of any
right,  power, or remedy of the Lenders or Agent, nor constitute a waiver of any
provision of the Credit Agreement or any other Credit Document.

         7.       Miscellaneous.

                  (a) Counterparts. This Amendment may be executed in any number
         of identical  counterparts,  any set of which signed by all the parties
         hereto shall be deemed to constitute a complete,  executed original for
         all purposes.

                  (b) Headings.  Headings in this Amendment are for  convenience
         of reference only and are not part of the substance hereof.

                  (c)  Governing  Law. This  Amendment  shall be governed by and
         construed  in  accordance  with  the laws of the  State  of  California
         without reference to conflicts of law rules.

                  (d) NSE Guaranty.  In its capacity as the guarantor  under the
         NSE Guaranty, NSE hereby (i) consents to Amendment No. 1, Amendment No.
         2 and this Amendment (collectively, the "Amendments"), (ii) agrees that
         the  Amendments  in no way  affect  or alter  the  rights,  duties,  or
         obligations  of NSE,  Agent or Lenders  under the NSE  Guaranty,  (iii)
         agrees its consent to the Amendments shall not be construed (A) to have
         been  required by the terms of the NSE Guaranty or any other  document,
         instrument or agreement  relating thereto or (B) to require the consent
         of NSE in its  capacity  as  guarantor  in  connection  with any future
         amendment of the Credit Agreement or any other Credit Document.

                       [The first signature page follows.]



<PAGE>


         IN WITNESS  WHEREOF,  Borrowers,  Agent and  Lenders  have  caused this
Amendment to be executed as of the day and year first above written.

BORROWERS:                NU SKIN ENTERPRISES, INC.


                                   By: /s/ Corey B. Lindley
                                         Name:  Corey B. Lindley
                                         Title: CFO


                          NU SKIN JAPAN CO., LTD.


                                   By: /s/ Corey B. Lindley
                                         Name:  Corey B. Lindley
                                         Title: Auditor


AGENT:                    ABN AMRO BANK N.V.


                                   By:
                                         Name:
                                         Title:


                                   By:         
                                         Name: 
                                         Title:


LENDERS:                  ABN AMRO BANK N.V.


                                   By:         
                                         Name: 
                                         Title:


                                   By:         
                                         Name: 
                                         Title:


                          BANK OF AMERICA NATIONAL TRUST AND SAVINGS ASSOCIATION


                                   By:         
                                         Name: 
                                         Title:


                          BANK ONE, UTAH, NATIONAL ASSOCIATION


                                   By:         
                                         Name: 
                                         Title:


                          BANQUE NATIONALE DE PARIS


                                   By:         
                                         Name: 
                                         Title:

                                   By:         
                                         Name: 
                                         Title:


                          KEYBANK NATIONAL ASSOCIATION


                                   By:         
                                         Name: 
                                         Title:


                                   By:         
                                         Name: 
                                         Title:


                          NATIONSBANK, N.A.


                                   By:         
                                         Name: 
                                         Title:


                          UNION BANK OF CALIFORNIA, N.A.


                                   By:         
                                         Name: 
                                         Title:


                          U.S. BANK NATIONAL ASSOCIATION


                                   By:         
                                         Name: 
                                         Title:


                          ZIONS FIRST NATIONAL BANK


                                   By:         
                                         Name: 
                                         Title:




<PAGE>



                                    EXHIBIT A

                            GUARANTOR CONSENT LETTER

                                  May 10, 1999

TO:      ABN AMRO Bank N.V.,
         As Agent for the Lenders under the Credit Agreement referred to below

         1.       Reference is made to the following:

                  (a) The Credit  Agreement dated as of May 8, 1998 (the "Credit
         Agreement") among Nu Skin Enterprises, Inc., ("NSE") Nu Skin Japan Co.,
         Ltd. ("NSJ"),  the financial  institutions listed in Schedule I thereto
         ("Lenders")  and ABN AMRO  Bank  N.V.,  as agent for  Lenders  (in such
         capacity, "Agent");

                  (b) The  Guaranty  dated as of May 8,  1998  (the  "Subsidiary
         Guaranty") executed by the undersigned ("Guarantors") in favor of Agent
         for the benefit of Lenders;

                  (c) The  Amendment No. 1 to Credit  Agreement  effective as of
         June 30, 1998 ("Amendment No. 1") among NSE, NSJ, Lenders and Agent;

                  (d) The  Amendment No. 2 to Credit  Agreement  effective as of
         February  22,  1999  ("Amendment  No. 2") among NSE,  NSJ,  Lenders and
         Agent; and

                  (e)  Amendment No. 3 to Credit  Agreement  dated as of May 10,
         1999 ("Amendment No. 3") among NSE, NSJ, Lenders and Agent.

Unless otherwise  defined herein,  all capitalized  terms used herein shall have
the respective meanings given to those terms in the Credit Agreement.

         2. Each Guarantor  hereby  consents to Amendment No. 1, Amendment No. 2
and Amendment No. 3 (collectively,  the "Amendments").  Each Guarantor expressly
agrees that the Amendments  shall in no way affect or alter the rights,  duties,
or  obligations  of such  Guarantor,  Lenders  or  Agent  under  the  Subsidiary
Guaranty.

         3. From and after the date hereof,  the term "Credit Agreement" as used
in the Subsidiary  Guaranty shall mean the Credit  Agreement,  as amended by the
Amendments.

         4. No Guarantor's  consent to the Amendments  shall be construed (i) to
have  been  required  by the  terms  of the  Subsidiary  Guaranty  or any  other
document,  instrument  or  agreement  relating  thereto or (ii) to  require  the
consent of such Guarantor in connection with any future  amendment of the Credit
Agreement or any other Credit Document.


                                       A-1

<PAGE>


         IN WITNESS WHEREOF,  each Guarantor has executed this Guarantor Consent
Letter as of the day and year first written above.

                            NU SKIN JAPAN COMPANY LIMITED,
                             a Delaware Corporation

                                            By: /s/ Truman Hunt
                                                  Name:  Truman Hunt
                                                  Title: Vice President


                            NU SKIN JAPAN CO., LTD.,
                             a Japanese Corporation

                                            By: /s/ Corey B. Lindley
                                                  Name:  Corey B. Lindley
                                                  Title: Auditor


                            NU SKIN KOREA, INC.,
                             a Delaware Corporation

                                            By: /s/ Truman Hunt
                                                  Name:  Truman Hunt
                                                  Title: Vice President


                            NU SKIN KOREA, LTD.,
                             a South Korean Corporation

                                            By: /s/ Blake M. Roney
                                                  Name:  Blake M. Roney
                                                  Title: Representative Director


                            NU SKIN INTERNATIONAL, INC.,
                             a Utah Corporation

                                            By: /s/ Truman Hunt
                                                  Name:  Truamn Hunt
                                                  Title: Vice President


                                       A-2
<PAGE>



                            NU SKIN TAIWAN, INC.,
                             a Utah Corporation

                                            By: /s/ Truman Hunt
                                                  Name:  Truman Hunt
                                                  Title: Vice President


                            NU SKIN HONG KONG, INC.,
                             a Utah Corporation

                                            By: /s/ Truman Hunt
                                                  Name:  Truman Hunt
                                                  Title: Vice President



                                       A-3




                                     SECOND

                              AMENDED AND RESTATED

                            NU SKIN ENTERPRISES, INC.

                            1996 STOCK INCENTIVE PLAN


<PAGE>




                                TABLE OF CONTENTS

                                                                            PAGE

1.      PURPOSE..............................................................  1

2.      DEFINITIONS..........................................................  1

3.      ADMINISTRATION.......................................................  4

4.      SHARES SUBJECT TO THE PLAN...........................................  5

5.      PARTICIPANTS.........................................................  5

6.      AWARDS UNDER THE PLAN................................................  5

7.      STOCK OPTIONS........................................................  5

8.      STOCK APPRECIATION RIGHTS............................................  8

9.      CONTINGENT STOCK AWARDS.............................................. 10

10.     RESTRICTED STOCK AWARDS.............................................. 11

11.     GENERAL RESTRICTIONS................................................. 12

12.     RIGHTS OF A SHAREHOLDER.............................................. 12

13.     RIGHTS TO TERMINATE EMPLOYMENT....................................... 13

14.     WITHHOLDING OF TAXES................................................. 13

15.     NON-ASSIGNABILITY.................................................... 13

16.     NON-UNIFORM DETERMINATIONS........................................... 13

17.     ADJUSTMENTS.......................................................... 13

18.     AMENDMENT............................................................ 14

19.     EFFECT ON OTHER PLAN................................................. 15

20.     DURATION OF PLAN..................................................... 15

21.     FUNDING OF THE PLAN.................................................. 15

22.     PLAN STATUS.......................................................... 15

23.     GOVERNING LAW........................................................ 16

<PAGE>






                                     SECOND

                              AMENDED AND RESTATED

                            NU SKIN ENTERPRISES, INC.

                            1996 STOCK INCENTIVE PLAN


1.      PURPOSE

        1.1 The purpose of the Second Amended and Restated Nu Skin  Enterprises,
Inc.  1996  Stock  Incentive  Plan (the  "Plan")  is to  provide  incentives  to
specified  individuals  whose  performance,  contributions and skills add to the
value of Nu Skin Enterprises, Inc. (the "Company") and its affiliated companies.
The Company also believes that the Plan will  facilitate  attracting,  retaining
and  motivating  employees,  directors  and  consultants  of  high  caliber  and
potential. This Second Amended and Restated Nu Skin Enterprises, Inc. 1996 Stock
Incentive  Plan  amends and  restates  the  Amended  and  Restated  Nu Skin Asia
Pacific,  Inc.  1996 Stock  Incentive  Plan dated  December 9, 1996 and includes
amendments previously adopted by the Board of Directors on February 11, 1999.

        1.2 Plan participants shall include those officers, directors, employees
and  consultants  of the  Company  and  subsidiaries  who, in the opinion of the
Committee, are making or are in a position to make substantial  contributions to
the Company by their ability and efforts.

2.      DEFINITIONS

        2.1 For  purposes  of the  Plan,  the  following  terms  shall  have the
following meanings, unless the context clearly indicates to the contrary.

              (a)    "Award"  means  a grant  of  Restricted  Stock,  Contingent
                     Stock, an Option, or an SAR.

              (b)    "Award  Agreement"  means  the  agreement  approved  by the
                     Committee evidencing an Award to a Grantee.

              (c)    "Board" means the Company's Board of Directors.

              (d)    "Code" means the Internal Revenue Code of 1986, as amended.

              (e)    "Committee"  means  the  members  of the  Board  until  the
                     Compensation Committee of the Board is appointed, and after
                     the  Compensation  Committee is appointed means the members
                     of  the  Compensation  Committee  of  the  Board,  who  are
                     "outside  directors"  (within the meaning of Section 162(m)
                     of the  Code and any  regulations  or  rulings  promulgated
                     thereunder)   to  the  extent   required  for  purposes  of
                     compliance with such

                                       -1-
<PAGE>



                     Code  Section,  and  "disinterested  persons"  (within  the
                     meaning of Rule 16b- 3 of the Exchange  Act), to the extent
                     required for compliance with such Rule.

              (f)    "Company" means Nu Skin Enterprises, Inc.

              (g)    "Consultant"  means any individual who provides services to
                     the  Company  as an  independent  contractor  and not as an
                     Employee or Director.

              (h)    "Contingent  Stock"  means  stock which will be issued to a
                     Grantee upon the attainment of certain conditions  pursuant
                     to Section 9 hereof.

              (i)    "Director(s)" means a member or the members of the Board.

              (j)    "Employee"  means any  individual who is an employee of the
                     Company, a Parent or Subsidiary.

              (k)    "Exchange Act" means the  Securities  Exchange Act of 1934,
                     as amended.

              (l)    "Fair  Market  Value" of a Share means on, or with  respect
                     to, any given date:

                     (i)    If  the  Shares  are  listed  on  a  national  stock
                            exchange, the closing market price of such Shares as
                            reported on the composite  tape for issues listed on
                            such  exchange  on such date or,  if no trade  shall
                            have  been  reported  for  such  date,  on the  next
                            preceding date on which there were trades  reported;
                            provided,  that if no such quotation shall have been
                            made within the ten  business  days  preceding  such
                            date,  Fair Market Value shall be  determined  under
                            (iii) below.

                     (ii)   If the Shares  are not  listed on a  national  stock
                            exchange  but  are  traded  on the  over-the-counter
                            market,  the mean between the closing dealer bid and
                            asked  price  of  such  Shares  as  reported  by the
                            National  Association of Securities  Dealers through
                            their Automated  Quotation  System for such date, or
                            if no quotations  shall have been made on such date,
                            on the  next  preceding  date on  which  there  were
                            quotations; provided, that, if such quotations shall
                            have  been  made  within  the  ten   business   days
                            preceding  such date,  Fair  Market  Value  shall be
                            determined under (iii) below.

                     (iii)  If (i) and (ii) do not apply,  the Fair Market Value
                            of a Share shall be determined without regard to any
                            control  premium  or  discount  for lack of  control
                            (except as otherwise  required by Section 422 of the
                            Code) by the Committee in good faith consistent with
                            the  valuation of the Company as provided by a third
                            party appraiser for

                                       -2-
<PAGE>



                            other corporate  purposes before  adjustments or any
                            discounts applied due to lack of marketability.  The
                            Committee  may rely upon the most  recent  valuation
                            (if it is  based on a date  within  3 months  of the
                            valuation date) and there shall be no requirement to
                            cause a more recent  valuation to be made (except as
                            may be required  for  purposes of Section 422 of the
                            Code).  If no such valuation  exists,  the Committee
                            may engage a third  party  appraiser  to prepare the
                            valuation.

              (m)    "Grantee"  means an Employee,  Director of the  Company,  a
                     Parent or any  Subsidiary or Consultant who has received an
                     Award.

              (n)    "Incentive  Stock  Option"  shall have the same  meaning as
                     given  to the  term  by  Section  422 of the  Code  and any
                     regulations or rulings promulgated thereunder.

              (o)    "Non-qualified  Stock  Option"  means  any  Option  granted
                     pursuant to Section 7 which when  awarded by the  Committee
                     was  not  intended  to be,  or  does  not  qualify  as,  an
                     Incentive Stock Option.

              (p)    "Option"  means the right to  purchase  from the  Company a
                     stated number of Shares at a specified  Option  Price.  The
                     Option  may  be  granted  to  an   Employee,   Director  or
                     Consultant  subject  to the  terms of this  Plan,  and such
                     other  conditions and  restrictions  as the Committee deems
                     appropriate.   Each  Option  shall  be  designated  by  the
                     Committee  to be  either  an  Incentive  Stock  Option or a
                     Non-qualified  Stock Option.  Only Employees may be granted
                     Incentive Stock Options.

              (q)    "Option  Agreement"  means the Award Agreement  pursuant to
                     which an Option is granted under Section 7.

              (r)    "Option  Price" means the purchase price per Share under an
                     Option, as described in Section 7.

              (s)    "Parent" means any corporation  (other than the Company) in
                     an unbroken chain of  corporations  ending with the Company
                     if, at the time of the  granting of an Option,  each of the
                     corporations (other than the Company) owns stock possessing
                     50% or more  of the  total  combined  voting  power  of all
                     classes of stock in one of the other  corporations  in such
                     chain within the meaning of Section  424(e) of the Code and
                     any regulations or rulings promulgated thereunder.


                                       -3-
<PAGE>



              (t)    "Plan"  means  Amended and  Restated Nu Skin Asia  Pacific,
                     Inc. 1996 Stock Incentive Plan, as evidenced  herein and as
                     amended from time to time.

              (u)    "Restricted   Stock"  means  Shares   issued,   subject  to
                     restrictions, to a Grantee pursuant to Section 10.

              (v)    "SAR" means a stock  appreciation  right  which  provides a
                     Grantee  a  potential  right  to a  payment  based  on  the
                     appreciation  in the fair market  value of a Share  granted
                     pursuant to Section 8.

              (w)    "SEC" means the U.S. Securities and Exchange Commission.

              (x)    "Section  16  Person"  means a person  who is an  "insider"
                     within the  meaning of Section  16(b) of the  Exchange  Act
                     with respect to transactions involving equity securities of
                     the Company, including the Shares.

              (y)    "Share"  means  one share of the  Company's  Class A common
                     stock, $.001 par value.

              (z)    "Subsidiary"  means any corporation in an unbroken chain of
                     corporations  beginning with the Company if, at the time of
                     the granting of the Option, each of the corporations (other
                     than the last corporation) in the unbroken chain owns stock
                     possessing 50% or more of the total  combined  voting power
                     of all classes of stock in one of the other corporations in
                     such  chain,  within the  meaning of Section  424(f) of the
                     Code and any regulations or rulings promulgated thereunder.

3.      ADMINISTRATION

        3.1 The Plan shall be administered by the Committee. The Committee shall
have full and final authority in its discretion to:

              (a)    conclusively  interpret  the  provisions of the Plan and to
                     decide all questions of fact arising in its application;

              (b)    determine  the  individuals  to whom  Awards  shall be made
                     under the Plan;

              (c)    determine the type of Award to be made to such  individuals
                     and the amount, size and terms of each Award;

              (d)    determine  the time when  Awards  will be  granted  to such
                     individuals; and


                                       -4-
<PAGE>



              (e)    make all other  determinations  necessary or advisable  for
                     the administration of the Plan.

4.      SHARES SUBJECT TO THE PLAN

        4.1 The Shares  subject to Awards under the Plan shall not exceed in the
aggregate 8,000,000 Shares.

        4.2 Shares may be authorized and unissued Shares or treasury Shares.

        4.3 Except as provided  herein,  any Shares  subject to an Award,  which
Award for any reason  expires or is  terminated  unexercised  as to such  Shares
shall again be available under the Plan.

5.      PARTICIPANTS

        5.1 Awards  permitted  pursuant to this Plan which are  Incentive  Stock
Options  may  only  be made  to  Employees  (including  Directors  who are  also
Employees).  All other Awards permitted pursuant to the Plan may only be made to
Employees, Directors or Consultants.

6.      AWARDS UNDER THE PLAN

        6.1  Awards  under  the  Plan  may  be in  the  form  of  Options  (both
Non-qualified  Stock Options and Incentive  Stock  Options),  Contingent  Stock,
Restricted Stock, and SARs and any combination of the above.

        6.2  The  maximum  number  of  Awards  that  may be  awarded  to any one
Employee, Director or Consultant during the life of the Plan shall be 10% of the
total Shares reserved for issuance under the Plan.

7.      STOCK OPTIONS

        7.1 The  Committee in its sole  discretion  shall  designate  whether an
Option is to be an Incentive Stock Option or a Non-qualified  Stock Option.  The
Committee may grant both Incentive Stock Options and Non-qualified Stock Options
to the same  individual.  However,  where both an  Incentive  Stock Option and a
Non-qualified Stock Option are awarded at one time, such Options shall be deemed
to have been awarded in separate grants, shall be clearly identified,  and in no
event will the  exercise  of one such Option  affect the right to  exercise  the
other such Option  except to the extent so provided  in the Award  Agreement  as
determined by the Committee.

        7.2  Options  granted  pursuant to the Plan shall be  authorized  by the
Committee under terms and conditions approved by the Committee, not inconsistent
with this Plan or Exchange Act Rule  16b-3(c),  and shall be evidenced by Option
Agreements in such form as the Committee shall

                                       -5-
<PAGE>



from time to time  approve,  which Option  Agreements  shall contain or shall be
subject to the  following  terms and  conditions,  whether or not such terms and
conditions are specifically included therein:

              (a)    The Option Price of an Incentive  Stock Option shall not be
                     less than 100% of the Fair  Market  Value of a Share on the
                     day the Option is granted,  as determined by the Committee.
                     The Option Price of a  Non-qualified  Stock Option shall be
                     such  price  as   determined   by  the   Committee  in  its
                     discretion,  which  price may be more or less than the Fair
                     Market  Value of a Share on the day the Option is  granted.
                     Notwithstanding  the immediately  preceding  sentence,  the
                     Award  Agreement  for a  Non-qualified  Stock Option at the
                     Committee's sole discretion, may, but need not, provide for
                     a  reduction  of the Option  Price by  dividends  paid on a
                     Share  during  the period  the  Option is  outstanding  and
                     unexercised, but in no event shall the Option Price be less
                     than the par value of such Share.

              (b)    Each Option  Agreement shall state the period or periods of
                     time,  as  determined  by the  Committee,  within which the
                     Option  may be  exercised  by the  Grantee,  in whole or in
                     part,  provided such period shall not commence earlier than
                     six  months  after the date of the grant of the  Option and
                     not later than ten years after the date of the grant of the
                     Option. The Committee shall have the power to permit in its
                     discretion  an   acceleration   of  previously   determined
                     exercise  terms,  subject to the terms of this Plan, to the
                     extent  permitted by Exchange Act Rule 16b-3(c),  and under
                     such  circumstances  and upon such terms and  conditions as
                     deemed  appropriate  and  which are not  inconsistent  with
                     Exchange Act Rule 16b-3(c)(1).

              (c)    An Option may be exercised,  in whole or in part, by giving
                     written  notice of exercise to the Company  specifying  the
                     number of Shares to be  purchased.  Shares  purchased  upon
                     exercise of an Option shall be paid for in full at the time
                     of purchase in the form of cash  unless the  Committee  has
                     adopted rules authorizing a different method of exercise as
                     set forth below that have not been rescinded and that apply
                     to the Options being  exercised.  The Committee  shall have
                     the authority,  as it may determine to be appropriate  from
                     time to time,  to adopt  rules  governing  the  exercise of
                     Options  that may  provide  for  payment  to be made (i) in
                     Shares  already  owned by the Grantee  having a Fair Market
                     Value equal to the purchase  price,  (ii) by delivery (on a
                     form   prescribed  by  the  Committee)  of  an  irrevocable
                     direction to a securities  broker approved by the Committee
                     to sell  Shares  and to  deliver  all or part of the  sales
                     proceeds  to the  Company  in payment of all or part of the
                     purchase  price  and any  withholding  taxes,  (iii) by the
                     delivery  (on a form  prescribed  by the  Committee)  of an
                     irrevocable  direction  to pledge  Shares  to a  securities
                     broker or lender

                                       -6-
<PAGE>



                     approved by the  Committee  as  security  for a loan and to
                     deliver all or part of the loan  proceeds to the Company in
                     payment  of all or  part  of the  purchase  price  and  any
                     withholding  taxes,  or (iv) such  other  method or form of
                     consideration as may be determined to be appropriate by the
                     Committee   consistent  with  applicable  laws,  rules  and
                     regulations,  including  a true  cashless  or net  exercise
                     procedure.  The  adoption  of such  rules by the  Committee
                     shall not  provide  any  Grantee  with any vested  right to
                     exercise  Options  pursuant  to  the  methods  or  form  of
                     consideration  set forth in such rules.  The  Committee may
                     rescind any rule  governing  the exercise of Options at any
                     time, and upon such  rescission,  no Grantee shall have any
                     further rights to exercise  Options pursuant to the methods
                     or  form of  consideration  set  forth  in  such  rule.  In
                     addition,  the Committee shall have the right to provide in
                     any rule adopted  pursuant  hereto that (i) such rule shall
                     only apply to designated Options or grants of Options, (ii)
                     such rule shall  apply to all Options  generally,  or (iii)
                     prior Committee approval,  which may be granted or withheld
                     in its sole  discretion,  shall be required with respect to
                     such  exercise  method  or  form  of   consideration.   The
                     Committee  shall  have  no  obligation  to make  the  rules
                     applicable to all Grantees or to all Options. The Committee
                     shall have no obligation  to adopt rules  providing for any
                     of the above methods of exercise or forms of consideration.

              (d)    Notwithstanding   anything  herein  to  the  contrary,  the
                     aggregate Fair Market Value  (determined as of the time the
                     Option is  granted)  of  Incentive  Stock  Options  for any
                     Employee which may become first exercisable in any calendar
                     year shall not exceed $100,000.

              (e)    Notwithstanding   anything  herein  to  the  contrary,   no
                     Incentive  Stock Option shall be granted to any  individual
                     if, at the time the Option is to be granted, the individual
                     owns stock  possessing  more than 10% of the total combined
                     voting power of all classes of stock of the Company  unless
                     at the time such Option is granted  the Option  Price is at
                     least 110% of the Fair Market Value of the stock subject to
                     the Option and such Option by its terms is not  exercisable
                     after  the  expiration  of five  years  from the date  such
                     Option is granted.

              (f)    Each Option  Agreement for an Incentive  Stock Option shall
                     contain such other terms,  conditions and provisions as the
                     Committee  may  determine  to be  necessary or desirable in
                     order to qualify such Option as an  incentive  stock option
                     within  the  meaning  of  Section  422 of the Code,  or any
                     amendment  thereof,   substitute  therefor,  or  regulation
                     thereunder.  Subject to the  limitations of Section 18, and
                     without limiting any provisions hereof,

                                       -7-

<PAGE>


                     the Committee shall have the power without further approval
                     to amend the terms of any Option for Grantees.

        7.3 If any Option is not  granted,  exercised,  or held  pursuant to the
provisions  of the Plan or Section 422 of the Code  applicable  to an  Incentive
Stock Option,  it will be considered to be a  Non-qualified  Stock Option to the
extent that any or all of the grant is in conflict with such provisions.

        7.4 An Option may be  terminated  (subject  to any  shorter  periods set
forth  in  an  individual  Option  Agreement  by  the  Committee,  in  its  sole
discretion) as follows:

              (a)    During the period of continuous  employment or service as a
                     Consultant  with the Company or Subsidiary,  an Option will
                     be terminated only if it has been fully exercised or it has
                     expired by its terms.

              (b)    In the event of termination of employment as an Employee or
                     service as a Director or  Consultant  for any  reason,  the
                     Option  will  terminate  upon the  earlier  of (i) the full
                     exercise of the Option,  (ii) the  expiration of the Option
                     by its  terms,  or (iii)  except  as  provided  in  Section
                     7.4(c),  no more than one year (three  months for Incentive
                     Stock Options) following the date of employment termination
                     (or termination of service as a Director or Consultant) for
                     Non-qualified  Stock  Options.  For purposes of the Plan, a
                     leave of  absence  approved  by the  Company  shall  not be
                     deemed to be termination of employment  except with respect
                     to an  Incentive  Stock  Option as  required to comply with
                     Section  422  of  the  Code  and  the  regulations   issued
                     thereunder.

              (c)    If a Grantee's  employment as an Employee,  or service as a
                     Director or  Consultant,  terminates  by reason of death or
                     disability  prior to the  termination  of an  Option,  such
                     Option  may be  exercised  to the extent  that the  Grantee
                     shall  have been  entitled  to  exercise  it at the time of
                     death or  disability,  as the case may be, by the  Grantee,
                     the estate of the  Grantee or the person or persons to whom
                     the Option may have been transferred by will or by the laws
                     of descent and distribution for the period set forth in the
                     Option  Agreement,  but no more than three years  following
                     the date of such death or  disability,  provided,  however,
                     with respect to an Incentive Stock Option,  such right must
                     be exercised,  if at all, within one year after the date of
                     such death or disability.

8.      STOCK APPRECIATION RIGHTS

        8.1 SARs shall be evidenced by Award  Agreements  for SARs in such form,
and not  inconsistent  with this Plan or Exchange Act Rule  16b-3(c)(1),  as the
Committee shall approve from

                                       -8-
<PAGE>



time to time,  which Award  Agreements  shall contain in substance the following
terms and conditions as discussed in Sections 8.2 through 8.4.

        8.2 An SAR may be, but is not required to be, granted in connection with
an  Option.  An SAR  shall  entitle  the  Grantee,  subject  to such  terms  and
conditions  determined by the Committee,  to receive, upon surrender of the SAR,
all or a portion  of the  excess  of (i) the Fair  Market  Value of a  specified
number of Shares at the time of the  surrender,  as determined by the Committee,
over (ii) 100% of the Fair  Market  Value of such Shares at the time the SAR was
granted less any dividends paid on such Shares while the SAR was outstanding but
unexercised.

        8.3 SARs  shall be  granted  for a period  of not less than one year nor
more than ten years,  and shall be exercisable in whole or in part, at such time
or times and subject to such other terms and  conditions  as shall be prescribed
by the Committee at the time of grant, subject to the following:

              (a)    No SAR shall be  exercisable,  in whole or in part,  during
                     the one year period starting with the date of grant; and

              (b)    SARs will be exercisable only during a Grantee's employment
                     by, or  service  as a  Consultant  for,  the  Company  or a
                     Subsidiary,  except that in the discretion of the Committee
                     an SAR may be made exercisable for up to three months after
                     the  Grantee's  employment,  or service  as a  Director  or
                     Consultant,  is terminated for any reason other than death,
                     retirement  or  disability.  In the event that a  Grantee's
                     employment  as an  Employee,  or service  as a Director  or
                     Consultant,  is terminated as a result of death, retirement
                     or disability without having fully exercised such Grantee's
                     SARs,  the Grantee or such Grantee's  beneficiary  may have
                     the right to exercise  the SARs during  their term within a
                     period of 6 months  after the date of such  termination  to
                     the extent  that the right was  exercisable  at the date of
                     such  termination,  or during such other period and subject
                     to  such  terms  as may  be  determined  by the  Committee.
                     Subject to the  limitations of Section 18, the Committee in
                     its sole  discretion  may reserve  the right to  accelerate
                     previously  determined exercised terms, within the terms of
                     the Plan, under such  circumstances and upon such terms and
                     conditions as it deems appropriate.

              (c)    The Committee  shall  establish such  additional  terms and
                     conditions,   without   limiting  the   foregoing,   as  it
                     determines   to  be   necessary   or   desirable  to  avoid
                     "short-swing"  trading  liability in connection with an SAR
                     within the meaning of Section 16(b) of the Exchange Act.

              (d)    The  Committee,  in  its  sole  discretion,  may  establish
                     different  time  periods  than  specified   above  for  any
                     individual or group of individual Awards.

                                       -9-

<PAGE>



        8.4 Upon exercise of an SAR, payment shall be made within ninety days in
the form of common  stock of the Company  (at Fair  Market  Value on the date of
exercise), cash, or a combination thereof, as the Committee may determine.

9.      CONTINGENT STOCK AWARDS

        9.1  Contingent  Stock Awards under the Plan shall be evidenced by Award
Agreements for Contingent Stock in such form and not inconsistent with this Plan
as the Committee shall approve from time to time,  which Award  Agreements shall
contain in substance the terms and conditions  described in Sections 9.2 through
9.5.

        9.2 The  Committee  shall  determine  the number of Shares  subject to a
Contingent  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

        9.3 Contingent  Stock Awards made pursuant to this Plan shall be subject
to such terms,  conditions,  and  restrictions,  including  without  limitation,
substantial risks of forfeiture and/or attainment of performance objectives, and
for such  period or  periods  as shall be set forth in the  Award  Agreement  as
determined by the Committee at the time of grant.  The Committee  shall have the
power to permit,  in its  discretion,  an  acceleration of the expiration of the
applicable  restriction  period with  respect to any part or all of the Award to
any Grantee. The Committee shall have the power to make a Contingent Stock Award
that is not subject to vesting or any other  contingencies  in recognition of an
Employee's, Director's or Consultant's prior service and financial impact on the
Company. During the restriction period, the Grantee shall not have the rights of
a shareholder.

        9.4 The Award Agreement for the Contingent Stock Award shall specify the
terms and conditions upon which any  restrictions on the right to receive Shares
representing  Contingent  Stock Awards under the Plan shall lapse, as determined
by the Committee. Upon the lapse of such restrictions, Shares shall be issued to
the Grantee or such Grantee's legal representative.

        9.5  In  the  event  of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Contingent  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Contingent  Stock,  all rights to
Shares as to which there still remain unlapsed  restrictions  shall be forfeited
by such  Grantee to the  Company  without  payment or any  consideration  by the
Company, and neither the Grantee nor any successors,  heirs, assigns or personal
representatives  of such Grantees  shall  thereafter  have any further rights or
interest in such Shares.


                                      -10-
<PAGE>


10.     RESTRICTED STOCK AWARDS

        10.1 Restricted  Stock Awards under the Plan shall be evidenced by Award
Agreements for Restricted  Stock in such form,  and not  inconsistent  with this
Plan, as the Committee shall approve from time to time,  which Award  Agreements
shall contain in substance the terms and  conditions  described in Sections 10.2
through 10.6.

        10.2 The Committee  shall  determine  the number of Shares  subject to a
Restricted  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

        10.3 Restricted Stock Awards made pursuant to this Plan shall be subject
to such terms,  conditions,  and  restrictions,  including  without  limitation,
substantial risks of forfeiture and/or attainment of performance objectives, and
for such period or periods as set forth in the Award  Agreement as determined by
the  Committee  at the time of  grant.  The  Committee  shall  have the power to
permit,  in its discretion,  an acceleration of the expiration of the applicable
restriction  period with respect to any part or all of the Award to any Grantee.
Upon issuance of a Restricted Stock Award,  Shares will be issued in the name of
the Grantee.  During the restriction period,  Grantee shall have the rights of a
shareholder for all such Shares of Restricted Stock, including the right to vote
and the right to receive dividends thereon as paid.

        10.4 Each  certificate  evidencing  stock  subject to  Restricted  Stock
Awards shall bear an appropriate  legend referring to the terms,  conditions and
restrictions  applicable  to such  Shares.  Any  attempt to dispose of Shares of
Restricted  Stock in  contravention  of such terms,  conditions and restrictions
shall be  ineffective.  The  Committee  may adopt rules which  provide  that the
certificates  evidencing  such  Shares may be held in custody by a bank or other
institution,  or that the Company may itself hold such Shares in custody,  until
the restrictions thereon shall have lapsed and may require as a condition of any
Award that the Grantee  shall have  delivered  a stock  power  endorsed in blank
relating to the Shares of Restricted Stock covered by such Award.

        10.5 The Award  Agreement for  Restricted  Stock shall specify the terms
and  conditions  upon  which any  restrictions  on the right to  receive  shares
representing  Restricted  Stock awarded under the Plan shall lapse as determined
by the  Committee.  Upon the lapse of such  restrictions,  Shares which have not
been delivered to the Grantee or such Grantee's  legal  representative  shall be
delivered to such Grantee or such Grantee's legal representative.

        10.6  In the  event  of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Restricted  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Restricted  Stock,  all rights to
Shares as to which there remain unlapsed restrictions shall be forfeited by such
Grantee to the Company without payment or any consideration by the Company,  and
neither   the   Grantee  nor  any   successors,   heirs,   assigns  or  personal
representatives  of such Grantee  shall  thereafter  have any further  rights or
interest in such Shares.

                                      -11-

<PAGE>



11.     GENERAL RESTRICTIONS

        11.1 The Plan and each  Award  under the Plan  shall be  subject  to the
requirement  that, if at any time the  Committee  shall  determine  that (i) the
listing,  registration or qualification of the Shares subject or related thereto
upon any securities exchange or under any state or federal law, (ii) the consent
or approval of any  government  regulatory  body,  or (iii) an  agreement by the
Grantee of an Award with respect to the  disposition of Shares,  is necessary or
desirable as a condition of, or in  connection  with the Plan or the granting of
such Award or the issue or purchase of Shares  thereunder,  the Plan will not be
effective  and/or the Award may not be  consummated  in whole or in part  unless
such listing, registration,  qualification, consent, approval or agreement shall
have been  effected or obtained  free of any  conditions  not  acceptable to the
Committee.

        11.2  The  authority  of  the  Committee  under  Section  3  to  include
"forfeiture  provisions" in Award Agreements is hereby confirmed.  The Committee
may provide in any Award  Agreement for the forfeiture of the Awards governed by
such  Award  Agreement  and the  benefits  derived  therefrom,  in the event the
Grantee  takes  actions or engages in conduct that is harmful or contrary to, or
not in the best interests of, the Company. Such forfeiture may include,  without
limitation,  (a) the  cancellation  of  unexercised  Options and/or SARs and the
forfeiture or repayment to the Company of any gain realized from the exercise of
any Options and/or SARs, and (b)  forfeiture,  or repayment of the value, of any
shares  of  stock  granted  as  Restricted  Stock  or  Contingent  Stock  or the
forfeiture  or repayment to the Company of any proceeds  received  from the sale
thereof.  The Committee shall have broad discretion in defining what actions and
conduct constitute forfeiture events which may include, without limitation,  (i)
conduct  related to the Grantee's  employment for which either criminal or civil
penalties may be sought,  (ii) the  commission of an act of fraud or intentional
misrepresentation,  (iii)  embezzlement  or  misappropriation  or  conversion of
assets or  opportunities  of the  Company,  (iv)  accepting  employment  with or
serving  as a  consultant,  adviser or in any other  capacity  to, or having any
ownership  interest in, a person or entity that is in competition with or acting
against  the  interest of the  Company,  or any  solicitation  of  employees  or
distributors,  (v)  disclosing  or  misusing  any  confidential  or  proprietary
information  of the Company in violation of the Key Employee  Covenants,  or any
other non-disclosure agreement with the Company or other duty of confidentiality
or the Company's insider trading policy, or (vi) any other actions or conduct of
Grantee that the Committee  determines in good faith are harmful or contrary to,
or not in the best  interests of, the Company.  The  Committee  shall have broad
discretion and authority to determine the scope,  duration and terms of any such
forfeiture provisions. The Committee, or its duly appointed agent, may waive any
or all of the restrictions  authorized under this subsection whenever it (or its
duly appointed  agent)  determines in its sole discretion that such action is in
the best interests of the Company.

12.     RIGHTS OF A SHAREHOLDER

        12.1 The  Grantee of any Award  under the Plan shall have no rights as a
shareholder  with respect  thereto unless and until  certificates  for Shares of
common  stock are issued to such  Grantee,  except for the  rights  provided  in
Section 10 as it pertains to Restricted Stock Awards.

13.     RIGHTS TO TERMINATE EMPLOYMENT

                                      -12-
<PAGE>



        13.1 Nothing in the Plan or in any  agreement  entered into  pursuant to
the Plan shall  confer upon any Grantee the right to continue in the  employment
as an  Employee,  or service as a Director  or  Consultant,  of the Company or a
Subsidiary or affect any right which the Company or its  Subsidiary  may have to
terminate  the  employment,  or  service as a Director  or  Consultant,  of such
Grantee.

14.     WITHHOLDING OF TAXES

        14.1 Whenever the Company proposes, or is required, to issue or transfer
Shares under the Plan,  the Company  shall have the right to require the Grantee
to remit to the Company an amount, or a number of shares,  sufficient to satisfy
any federal,  state  and/or  local  withholding  tax  requirements  prior to the
delivery of any certificate or certificates for such Shares.  Whenever under the
Plan payments are to be made in cash,  such  payments  shall be net of an amount
sufficient  to  satisfy  any  federal,   state  and/or  local   withholding  tax
requirements.

15.     NON-ASSIGNABILITY

        15.1 No  Award  or  benefit  under  the  Plan  shall  be  assignable  or
transferable by the Grantee thereof except by will or by the laws of descent and
distribution.  During the life of the Grantee,  such Award shall be  exercisable
only by such person or by such person's guardian or legal representative.

16.     NON-UNIFORM DETERMINATIONS

        16.1 The Committee's  determination  under the Plan (including,  without
limitation,  determinations  of the persons to receive Awards,  the form, amount
and timing of such Awards, the terms and conditions of such Awards and the Award
Agreements  evidencing  same, and the  establishment  of values and  performance
targets) need not be uniform and may be made by the Committee  selectively among
persons who receive, or are eligible to receive,  Awards under the Plan, whether
or not such persons are similarly situated.

17.     ADJUSTMENTS

        17.1 If the  Class A  Common  Stock  of the  Company  is  subdivided  or
combined  into a greater or  smaller  number of shares or if the  Company  shall
issue any shares of Class A Common Stock as a stock dividend on its  outstanding
Class A Common  Stock,  the number of shares  deliverable  upon the  exercise or
vesting of any Awards  granted  hereunder  shall be  appropriately  increased or
decreased  proportionately,  and  appropriate  adjustments  shall be made in the
purchase  price per share to  reflect  such  subdivision,  combination  or stock
dividend.

        17.2 In the event of a consolidation  of the Company,  a merger in which
the Company is not the surviving entity, or the sale of all or substantially all
of the Company assets, the exercisability of any or all outstanding Awards shall
automatically be accelerated so that such

                                      -13-

<PAGE>


Awards would be exercisable or vested in full immediately prior to the effective
date of such consolidation,  merger or asset sale. However, no such acceleration
shall occur if and to the extent any outstanding  Awards are, in connection with
such consolidation, merger, or asset sale, either to be assumed by the successor
corporation  (or parent  thereof or to be replaced  with a  comparable  Award to
purchase  shares of the capital stock of the successor  corporation (or a parent
thereof).  The  determination of such Award  comparability  shall be made by the
Committee,  and such  determination  shall be  final,  binding  and  conclusive.
Immediately following any such consolidation, merger or asset, sale, the Awards,
to the extent not previously  exercised or vested,  shall terminate and cease to
be  outstanding,  except to the extent assumed by the successor  corporation (or
parent thereof) in connection with such consolidation,  merger or asset sale. If
any  outstanding  Award  hereunder  is  assumed  in  connection  with  any  such
consolidation,  merger or asset  sale,  then such Award  shall be  appropriately
adjusted,  immediately after such consolidation,  merger or asset sale, to apply
to the number and class of  securities  which  would have been  issuable  to the
Grantee upon  consummation of such  consolidation,  merger, or asset sale if the
Awards had been exercised or vested  immediately  prior to any such transaction,
and  appropriate  adjustment  shall also be made to the exercise  price for such
Awards,  as applicable,  provided the aggregate  exercise price shall remain the
same.  This Plan shall not in any way affect the right of the Company to adjust,
reclassify,  reorganize or otherwise change its capital or business structure or
to merge, consolidate,  dissolve, liquidate, or sell or transfer any part of its
business or assets.

        17.3 In the event of a recapitalization or reorganization of the Company
(other than a  consolidation,  merger or asset sale  described  in Section  17.2
above)  pursuant to which  securities  of the  Company or of another  entity are
issued with respect to the  outstanding  shares of the Company's  Class A Common
Stock, a Grantee, upon exercising an Award or an Award becoming vested, shall be
entitled  to  receive  for the  purchase  price  paid  upon  such  exercise  the
securities  the Grantee  would have  received if the Grantee had  exercised  the
Award or the Award had vested prior to such recapitalization or reorganization.

18.     AMENDMENT

        18.1 The Plan may be amended by the Board, without Shareholder approval,
at any time in any  respect,  unless  Shareholder  approval of the  amendment in
question is required under Delaware law, the Code, any exemption from Section 16
of the Exchange Act (including  without limitation SEC Rule 16b-3) for which the
Company intends Section 16 Persons to qualify,  any national securities exchange
system on which the Shares are then listed or reported,  by any regulatory  body
having  jurisdiction  with respect to the Plan,  or any other  applicable  laws,
rules or regulations.

        18.2 The termination or modification or amendment of the Plan shall not,
without  the  consent of a Grantee,  affect a  Grantee's  rights  under an Award
previously granted. Notwithstanding the foregoing, however, the Company reserves
the  right to  terminate  the Plan in whole or in part,  at any time and for any
reason, provided that appropriate compensation, as

                                      -14-
<PAGE>



determined  in the sole and absolute  discretion  of the  Committee,  is made to
Grantees with respect to Awards previously granted.

19.     EFFECT ON OTHER PLAN

        19.1 Participation in this Plan shall not affect a Grantee's eligibility
to participate  in any other benefit or incentive  plan of the Company,  and any
Awards made pursuant to this Plan shall not be used in determining  the benefits
provided under any other plan of the Company unless specifically provided.

20.     DURATION OF PLAN

        20.1 The Plan shall  remain in effect  until all  Awards  under the Plan
have been  satisfied  by the  issuance of Shares or the payment of cash,  but no
Awards  shall be granted  more than ten years after the date the Plan is adopted
by the Company. The Second Amended and Restated 1996 Stock Incentive Plan amends
and restates the Amended and Restated 1996 Stock  Incentive  Plan, as previously
amended, effective as of March 31, 1999 subject to shareholders approval.

21.     FUNDING OF THE PLAN

        21.1 This Plan shall be unfunded.  The Company  shall not be required to
establish  any  special or  separate  fund or to make any other  segregation  of
assets to assure the payment of any Award under this Plan, and payment of Awards
shall be on the same basis as the claims of the Company's general creditors.  In
no event  shall  interest  be paid or  accrued  on any  Award  including  unpaid
installments of Awards.

22.     PLAN STATUS

        22.1 This Plan is intended to satisfy the  requirements  of a 16b-3 plan
under the Exchange Act.

        22.2 This Plan is  intended  to  qualify as a plan under Rule 701 issued
pursuant to The Securities Act of 1933, as amended.


                                      -15-
<PAGE>


23.     GOVERNING LAW

        23.1 The  laws of the  State  of  Delaware  shall  govern,  control  and
determine all questions arising with respect to the Plan and the  interpretation
and validity of its respective provisions.



                                   NU SKIN ENTERPRISES, INC.



                                   By:    /s/ Truman Hunt
                                   Its:   Vice President and General Counsel

<

                                      -16-


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