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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF
1934 (AMENDMENT NO.________)*
Ameritrade Holding Corporation
(Name of Issuer)
Class A Common Stock, par value $.01 per share
(Title of Class of Securities)
03072H109
(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior page.
The information required on the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that
section of the Act but shall be subject to all other provisions of the Act.
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CUSIP NO. 03072H109
(1) Name of reporting person(s) J. Joe Ricketts
S.S. or I.R.S. identification nos. of above persons NOT REQUIRED
(2) Check the appropriate box if a member of a group (SEE
INSTRUCTIONS) (a) [ ]
N/A (b) [ ]
(3) SEC USE ONLY
(4) Citizenship or place of organization United States
(5) Sole voting power 3,301,797
Number of shares
beneficially (6) Shared voting power 4,695,091
owned by each
reporting (7) Sole dispositive power 3,301,797
person with:
(8) Shared dispositive power 4,695,091
(9) Aggregate amount beneficially owned by each reporting person
7,996,888
(10) Check if the aggregate amount in row (9) excludes [ ]
certain shares (SEE INSTRUCTIONS)
(11) Percent of class represented by amount in row (9) 60.8%
(12) Type of reporting person (SEE INSTRUCTIONS) IN - individual
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ITEM 1(A). NAME OF ISSUER: Ameritrade Holding Corporation
ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES
4211 South 102nd Street
Omaha, Nebraska 68127
ITEM 2(A). NAME OF PERSON FILING: J. Joe Ricketts
ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE,
RESIDENCE
4211 South 102nd Street, Omaha, NE 68127
ITEM 2(C). CITIZENSHIP: United States
ITEM 2(D). TITLE OF CLASS OF SECURITIES: Class A Common
Stock, par value $.01 per share
ITEM 2(E). CUSIP NO.: 03072H109
ITEM 3. STATEMENTS FILED PURSUANT TO RULES 13D-1(B) OR 13D-2(B)
Not Applicable
ITEM 4. OWNERSHIP
(a) Amount Beneficially Owned: 7,996,888
(b) Percent of Class: 60.8%
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote 3,301,797
(ii) shared power to vote or to direct the vote 4,695,091
(iii) sole power to dispose or to direct the disposition of
3,301,797
(iv) shared power to dispose or to direct the
disposition of 4,695,091
Instruction. For computations regarding securities which represent a
right to acquire an underlying security see Rule 13d-3(d)(1).
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
Not Applicable
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ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER
PERSON
The Ameritrade Holding Corporation Profit Sharing Plan has the
right to receive dividends from, and the proceeds from the sale
of, 1,393,248 shares of the Class A Common Stock which are being
reported herein as beneficially owned by Mr. Ricketts as Trustee
of the Ameritrade Holding Corporation Profit Sharing Plan. The
J. Ricketts IRA has the right to receive the dividends from, and
the proceeds from the sale of, 27,696 shares of the Class A
Common Stock, which are being reported herein as beneficially
owned by Mr. Ricketts as beneficiary of the J. Ricketts IRA. Mr.
Ricketts' spouse, Marlene M. Ricketts and the M.Ricketts IRA have
the right to receive the dividends from, and the proceeds from
the sale of, 3,274,147 shares and 27,696 shares of Class A Common
Stock, respectively, which are being reported herein as
beneficially owned by Mr. Ricketts.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not Applicable
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Not Applicable
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not Applicable
ITEM 10. CERTIFICATION
Not Applicable
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Date: January 25, 1998 /s/ J. Joe Ricketts
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(Signature)
J. Joe Ricketts
The original statement shall be signed by each person on whose behalf
the statement is filed or his authorized representative. If the statement is
signed on behalf of a person by his authorized representative (other than an
executive officer or general partner of the filing person), evidence of the
representative's authority to sign on behalf of such person shall be filed with
the statement, provided, however, that a power of attorney for this purpose
which is already on file with the Commission may be incorporated by reference.
The name and any title of each person who signs the statement shall be typed or
printed beneath his signature.
