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SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
FORM 8-K
Current Report
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): July 28, 1999
AMERITRADE HOLDING CORPORATION
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(Exact name of registrant as specified in its charter)
Delaware 0-22163 47-0642657
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(State or other jurisdiction (Commission (I.R.S. Employer
of incorporation) File Number) Identification No.)
4211 South 102nd Street
Omaha, Nebraska 68127
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(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including are code: (402)331-7856
Not Applicable
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(Former name or former address, if changed since last report)
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Item 5. OTHER EVENTS.
The Press Release dated July 28, 1999 attached hereto as Exhibit 99.1
is incorporated herein by reference in answer to this Item 5.
Item 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION, AND
EXHIBITS
(c) The following items are filed as exhibits to this report:
Exhibit
Number Description
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99.1 Press Release dated July 28, 1999
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
Dated: July 28, 1999 AMERITRADE HOLDING CORPORATION
By: /s/ Robert T. Slezak
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Robert T. Slezak
Director, Chief Financial Officer,
Vice President and Treasurer
(Principal Financial and Accounting Officer)
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Exhibit 99.1
Ameritrade Holding Corporation
4211 S. 102nd St.
Omaha, NE 68127-1031
800-237-8692
402-331-7856
www.amtd.com
NASDAQ: AMTD
Contact:
At the Company: At the Dilenschneider Group
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Kris Lutz Media Contact Analyst Contact\
Director, Investor Relations Kim Shepherd Jim Fitzpatrick
800/237-8692 X7755 312/553-0700 312/553-0700
For Immediate Release
Wednesday, July 28, 1999
AMERITRADE HOLDING CORPORATION ANNOUNCES PROPOSED PRIVATE
PLACEMENT OF SUBORDINATED CONVERTIBLE NOTES
OMAHA, Nebraska, July 28, 1999 -- Ameritrade Holding Corporation
[Nasdaq:*AMTD], today announced a proposed private placement of $200
million of subordinated convertible notes due 2004. The notes to be offered
would be convertible into Class A Common Stock of Ameritrade. The notes would be
offered only to qualified institutional buyers pursuant to Rule 144A of the
Securities Act of 1933.
The notes to be offered have not been and will not be registered under the
Securities Act of 1933 and may not be offered or sold in the United States
absent registration or an applicable exemption from registration requirements.
This press release contains forward-looking statements relating to plans or
business expectations. Any number of conditions may occur which could affect
important factors in this analysis and materially change expectations and actual
results. These factors include, but are not limited to, customer trading
activity, changes in technology, shifts in competitive patterns, computer system
failures, decisions with regard to products and services, changes in revenues
and profits, changes in consumer behavior, and significant changes in the market
environment at home or abroad.
