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Prospectus Supplement Filed Pursuant To Rule 424(b)(3)
(To Prospectus Dated October 21, 1999) Registration No. 333-87999
$200,000,000
AMERITRADE HOLDING CORPORATION
5.75% Convertible Subordinated Notes Due August 1, 2004 and 6,142,740 Shares
of Class A Common Stock Issuable Upon Conversion of the Notes
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This prospectus supplement relates to the resale by the holders of
5.75% Convertible Subordinated Notes due August 1, 2004 of Ameritrade Holding
Corporation and the shares of Class A common stock of Ameritrade issuable upon
the conversion of the notes.
This prospectus supplement should be read in conjunction with the
prospectus dated October 21, 1999, which is to be delivered with this prospectus
supplement. All capitalized terms used but not defined in this prospectus
supplement shall have the meanings given them in the prospectus.
The information in the table appearing under the heading "Selling
Holders" in the prospectus is superseded in part by the information appearing in
the table below:
<TABLE>
<CAPTION>
Principal Amount of Class A Common
Notes Beneficially Stock Owned Prior
Owned and to the Offering (1) Class A Common
Name Offered (1) (2) Stock Offered (2)
- -------- ------------------- ------------------- -----------------
<S> <C> <C> <C>
Goldman Sachs &
Company 7,100,000 218,067 218,067
Oppenheimer
Convertible 5,000,000 153,568 153,568
Securities Fund
Soundshore
Holdings Ltd. 2,600,000 79,855 79,855
Soundshore
Opportunity
Holding Fund Ltd. 1,700,000 52,213 52,213
</TABLE>
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(1) Includes Class A common stock into which the notes are convertible.
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(2) Assumes a conversion price of 30.7137 shares per $1,000 principal amount of
notes and a cash payment in lieu of any fractional interest.
Investing in our Class A common Stock or our convertible subordinated
notes involves a high degree of risk. Please carefully consider the "Risk
Factors" beginning on Page 8 of the prospectus.
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Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus supplement or the prospectus. Any
representation to the contrary is a criminal offense.
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The date of this prospectus supplement is November 9, 1999.
