KIDS STUFF INC
10QSB, 1999-08-16
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB

                                   (Mark One)

          [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                       For the period ended June 30, 1999

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

   for the transition period from ______________________ to __________________

                        Commission file number 000-29334

                                KIDS STUFF, INC.
             (Exact name of registrant as specified in its charter)

Delaware                                     34-1843520
(State or other jurisdiction of              (I.R.S. Employer
incorporation or organization)               Identification No.)

                     4450 Belden Village Street, N.W., Suite
                        406, Canton, Ohio 44718 (Address
                         of principle executive offices)
                                   (Zip Code)

                                 (330) 492-8090

              (Registrant's telephone number, including area code)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15 (d) of the  Securities  Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.

     Yes [ X ] No [ ]

     As of August 1,  1999,  there  were  3,512,856  shares of the  Registrant's
Common Stock $.001 par value issued and outstanding.

     Transitional Small Business Disclosure Format.

     Yes [ ] No [X]





<PAGE>
INDEX
<TABLE>
<CAPTION>



<S>                                                                                                             <C>
Balance Sheets - June 30, 1999 (Unaudited) and December 31, 1998.................................................3
Statements of Operations (Unaudited) - Three Months and Six Months Ended June 30, 1999 and 1998..................4
Statements of Cash Flows (Unaudited) - Six Months Ended June 30, 1999 and 1998            .......................5
Notes to Financial Statements....................................................................................6
Item 2 - Management's Discussion and Analysis or Plan of Operations..............................................9
Part II - Other Information......................................................................................11
Signature Page...................................................................................................12
</TABLE>








<PAGE>
                                Kids Stuff, Inc.
                                 Balance Sheets
<TABLE>
<CAPTION>



                                                                                                       (UNAUDITED)
                                                                                                         June 30,     December 31,
                                                                                                          1999           1998
                                     ASSETS

CURRENT ASSETS
<S>                                                                                                     <C>          <C>
Cash ................................................................................................   $1,510,512   $   25,426
Accounts receivable .................................................................................      194,424      251,544
Inventories .........................................................................................    2,049,806    1,925,915
Deferred catalog expense ............................................................................      796,767      415,027
Due from affiliates .................................................................................       60,270      140,492
Prepaid expenses ....................................................................................       67,328      166,497
                                                                                                        ----------   ----------
   Total Current Assets .............................................................................    4,679,107    2,924,901

PROPERTY AND EQUIPMENT
Data processing equipment ...........................................................................      296,744      262,474
Leasehold Improvements ..............................................................................       36,886       35,982
Web site development ................................................................................        7,000         --
Machinery and equipment .............................................................................       75,183       65,765
Furniture and fixtures ..............................................................................      110,330       94,411
                                                                                                        ----------   ----------
                                                                                                           526,143      458,632
Less accumulated depreciation .......................................................................      145,846      120,212
                                                                                                        ----------   ----------
                                                                                                           380,297      338,420
OTHER ASSETS, net of accumulated amortization
Goodwill ............................................................................................    1,044,355    1,072,905
Deposit on building purchase ........................................................................      111,750         --
Catalog development and other .......................................................................      141,497      289,110
Customer list .......................................................................................      366,726      402,798
                                                                                                        ----------   ----------
                                                                                                         1,664,328    1,764,813
                                                                                                        ----------   ----------

                                                                                                        $6,723,732   $5,028,134
                                                                                                        ==========   ==========


</TABLE>
   The accompanying notes are an integral part of these financial statements.



<PAGE>
                                Kids Stuff, Inc.
                                 Balance Sheets
<TABLE>
<CAPTION>


                                                                                        (UNAUDITED)
                                                                                          June 30,       December 31,
                                                                                            1999             1998
                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
<S>                                                                                       <C>            <C>
Accounts payable ....................................................................     1,830,685      2,434,298
Line of credit ......................................................................       762,000        762,000
Customer advances and other .........................................................        78,118         44,960
                                                                                        -----------    -----------
   Total Current Liabilities ........................................................     2,670,803      3,241,258


STOCKHOLDERS' EQUITY:
Common stock ........................................................................         3,513          3,513
Preferred stock .....................................................................         5,000          5,000
Additional paid - in capital ........................................................     5,171,841      3,216,734
Retained earnings (deficit) .........................................................    (1,127,425)    (1,438,371)
                                                                                        -----------    -----------
   Total Stockholders' Equity .......................................................     4,052,929      1,786,876
                                                                                        -----------    -----------

                                                                                        $ 6,723,732    $ 5,028,134
                                                                                        ===========    ===========
</TABLE>









   The accompanying notes are an integral part of these financial statements.
<PAGE>
                                Kids Stuff, Inc.
                            Statements of Operations

<TABLE>
<CAPTION>



                                              (UNAUDITED)                   (UNAUDITED)
                                       Three Months Ended June 30,    Six Months Ended June 30,

                                            1999           1998           1999          1998
                                      -----------------------------------------------------------------

<S>                                    <C>            <C>            <C>            <C>
Total sales ........................   $ 4,418,106    $ 3,408,744    $ 8,051,664    $ 6,613,621

Cost of sales ......................     2,438,314      1,947,659      4,511,704      3,949,126
                                       -----------    -----------    -----------    -----------

Gross profit .......................     1,979,792      1,461,085      3,539,960      2,664,495

Selling expenses ...................     1,154,231        991,074      2,167,798      1,760,802

General and administrative expenses        607,407        391,344      1,009,419        757,585
                                       -----------    -----------    -----------    -----------

Income from operations .............       218,154         78,667        362,743        146,108

Other (expense) ....................       (35,391)       (16,170)       (51,797)       (24,551)
                                       -----------    -----------    -----------    -----------

Net income .........................   $   182,763    $    62,497    $   310,946    $   121,557
                                       ===========    ===========    ===========    ===========

Basic and diluted earnings per share   $      0.04    $      0.02    $      0.07    $      0.03
                                       ===========    ===========    ===========    ===========

</TABLE>










   The accompanying notes are an integral part of these financial statements.


<PAGE>
                                Kids Stuff, Inc.
                            Statements of Cash Flows

<TABLE>
<CAPTION>


                                                                                                 (UNAUDITED)

                                                                                                    Six Months Ended June 30,

                                                                                                     1999            1998

CASH FLOWS FROM OPERATING ACTIVITIES
<S>                                                                                              <C>            <C>
Net income ...................................................................................   $   310,946    $   121,557
Adjustments to reconcile net income to net
   cash (used) by operating activities:
      Depreciation and amortization ..........................................................       237,869         88,848
      Decrease (increase) in accounts receivable .............................................        57,120       (124,235)
      (Increase) decrease in inventories .....................................................      (123,891)       120,758
      (Increase) in deferred catalog expense .................................................      (381,740)      (202,539)
      Decrease (increase) in prepaid expenses ................................................        99,169        (43,402)
      (Decrease) in accounts payable, customer advances and other ............................      (570,455)      (134,679)
                                                                                                 -----------    -----------
                                                       Net cash (used) by operating activities      (370,982)      (173,692)

CASH FLOWS FROM INVESTING ACTIVITIES
Investment in property and equipment .........................................................       (67,511)       (50,135)
Deposit on building purchase .................................................................      (111,750)          --
                                                                                                 -----------    -----------
                                                       Net cash (used) by investing activities      (179,261)       (50,135)


CASH FLOWS FROM OPERATING ACTIVITIES
Sale of preferred stock ......................................................................     1,955,107           --
Borrowings on line of credit, net ............................................................          --           61,000
Decrease in due from affiliates ..............................................................        80,222        232,364
                                                                                                 -----------    -----------
                                              Net cash (used) provided by financing activities     2,035,329        293,364
                                                                                                 -----------    -----------

                                                                          Net increase in cash     1,485,086         69,537

                                                                              Cash - beginning        25,426        101,894

                                                                                 Cash - ending   $ 1,510,512    $   171,431
                                                                                                 ===========    ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
                                                        Cash paid during the year for interest   $    33,708    $    29,961
                                                                                                 ===========    ===========
</TABLE>





   The accompanying notes are an integral part of these financial statements.


<PAGE>
                                KIDS STUFF, INC.

                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

Note 1: Business Description and Summary of Significant Accounting Policies

     A. Business  Description - Kids Stuff, Inc. ("Kids Stuff" or the "Company")
is in the mail  order  business  and sells to  customers  throughout  the United
States.  Duncan Hill, Inc. owns 81% of the Company's  outstanding voting capital
stock as of June 30, 1999. Perfectly Safe, a division of the Company,  primarily
sells  children's  safety  products for use up to age 3.  Jeanne's  Kids Club, a
division of the Company,  sells hard good products for children  primarily up to
the age of 3. Natural Baby, a division of the Company,  sells  clothing and toys
for children primarily up to the age of 3. Products are purchased from a variety
of vendors.

     B. Basis of Presentation - The accompanying  financial statements have been
prepared by the Company.  Certain information and footnote  disclosures normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles  have been  condensed  or omitted.  In the opinion of the
Company's management,  the disclosures made are adequate to make the information
presented not misleading,  and the financial  statements contain all adjustments
necessary to present fairly the financial  position as of June 30, 1999, results
of operations  for the three and six month periods ended June 30, 1999 and 1998,
and cash  flows for the six month  periods  ended  June 30,  1999 and 1998.  The
results of operations  for the three and six month  periods are not  necessarily
indicative of the results to be expected for the full year.

     C. Per  Share  Amounts  - Net  income  per  share is  calculated  using the
weighted  average  number of shares  outstanding  during  the  period  for basic
earnings per share.  Diluted  earnings per share are  calculated  to include the
dilutive  effect of stock  options and  warrants,  if any.  The number of shares
outstanding in computing basic and diluted  earnings per share for the three and
six month periods ended June 30, 1999 and 1998 is 3,512,856.

     D. New Authoritative Pronouncements

     In June 1999,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement of Financial  Accounting  Standards  (SFAS) No. 137,  "Accounting  for
Derivative  Instruments and Hedging  Activities - Deferral of the Effective Date
of FASB  Statement  No. 133 - an  amendment  of FASB  Statement  No. 133," which
postponed  the  effective  date of SFAS  No.  133,  "Accounting  for  Derivative
Financial  Instruments  and Hedging  Activities,"  to all fiscal years beginning
after June 15,  2000.  The Company  does not  anticipate  having  these types of
hedges, and the effect of adoption is expected to be immaterial.

     The Accounting  Standards  Executive Committee issued Statement of Position
(SOP) 98-1, "Accounting for the Costs of Computer Software Developed or Obtained
for  Internal  Use,"  and  SOP  98-5,   "Reporting  on  the  Costs  of  Start-Up
Activities,"  which are effective for years  beginning  after Dec. 31, 1998. The
Company's  adoption  of SOP  98-1 and SOP 98-5  had no  material  effect  on its
results of operations or financial position.

Note 2:  Agreement with Affiliated Company

     Duncan Hill, Inc. owns 89% of the  outstanding  voting capital stock of the
Havana Group, Inc. (Havana). In January 1998, the Company contracted with Havana
to provide administrative,  executive, and accounting services at an annual cost
of  approximately  $206,100  as  outlined  below and $2.40 per order  processed.
Havana is also obligated to pay 5% of its 1998 pre-tax  profits to Kids Stuff in
connection with these administrative and fulfillment services.  However,  Havana
had no pre-tax profits for 1998.  Total costs charged to Havana in 1998 amounted
to $293,432.

     At  January  1,  1999  the   agreement  was  modified  and  extended  on  a
month-to-month   basis  as  Havana   began  to  incur   direct   costs  for  its
administrative  functions.  Havana pays to Kids an accounting,  data processing,
and  administrative  charge of  $15,000  per year plus  $1.75 per  shipment  for
warehouse services.  Havana is also obliged to pay 5% of its 1999 pretax profits
to Kids in connection with these services.
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Note 2:  Agreement with Affiliated Company (Continued)

     Through June 30, 1999,  Havana's  accounts  receivable and  inventories are
pledged  as  collateral  on Kids line of  credit,  and  Havana  also  acted as a
guarantor.  In July 1999 Havana's  liability was released as a part of a general
restructuring  of the Kids line of credit.  At June 30,  1999 the balance on the
line of credit was $762,000.

Note 3: Stockholders' Equity

A. Common Stock

     As of December 31, 1998 and June 30, 1999,  the Company had common stock at
a par value of $.001 per share with 25,000,000  shares authorized and 3,512, 856
shares issued and outstanding.

B. Preferred Stock

     The Board of Directors has the  authority,  without  further  action by the
stockholders, to issue up to 10,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences, privileges, and restrictions thereof,
including  dividend  rights,   conversion  rights,   voting  rights,   terms  of
redemption,  liquidation preferences,  and the number of shares constituting any
series or the designation of such series.

     Series A Preferred Stock

     As of  December  31,  1998 and June 30,  1999,  the  Company had issued and
outstanding 5,000,000 shares of Series A Preferred Stock, $.001 par value. These
shares are held by Duncan  Hill.  The holder of the Series A Preferred  Stock is
entitled to one vote for each share held of record on all matters submitted to a
vote of the  stockholders.  The  Series  A  Preferred  Stock is not  subject  to
redemption  and has no conversion  rights or rights to  participate  in dividend
payments. In the event of any voluntary or involuntary liquidation,  dissolution
or winding up of the  affairs of the  Company,  each share of Series A Preferred
Stock has a liquidation preference of $.001 per share.

     Series 1 Preferred Stock

     In March 1999,  the  Company  completed  a public  offering  of  securities
through  Fairchild  Financial  Group,  Inc. in which 460,000  shares of Series 1
Preferred  Stock were  issued.  The holders of the Series 1 Preferred  Stock are
entitled to a  liquidation  preference of $5.50 per share and to vote on matters
submitted to a vote of the shareholders.  Each Series 1 Preferred Share receives
an cumulative annual dividend of $0.495,  or 9.0% of the liquidation  preference
per share,  payable in cash or common stock at the option of the  Company.  Each
Series 1 Preferred  Share is convertible  into two shares of common stock at the
option of the  holder,  commencing  September  3, 2000.  Each Series 1 Preferred
Share is  redeemable  at the option of the Company at a price of $7.20 per share
commencing September 3, 2000.

C. Warrants

         Class A Warrants

     The Company issued  2,400,000 Class A Warrants in 1997 in conjunction  with
an offering of its common  stock.  Each Class A Warrant  entitles  the holder to
purchase  one  share of  common  stock at a price of $5.00  for a period of four
years  commencing  June 26, 1998 and  expiring  June 26,  2002.  The Company may
redeem the Class A Warrants  at a price of $.05 per  warrant,  at any time after
they become  exercisable,  upon not less than 30 days' prior written notice,  if
the closing bid price of the Common Stock has been at least $14.40 per share for
20  consecutive  trading days ending on the fifth day prior to the date on which
the  notice  of  redemption  is  given.  All  2,400,000  Class  A  Warrants  are
outstanding as of December 31, 1998 and June 30, 1999.
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

C. Warrants (Continued)

         Preferred Warrants

     The Company  issued  920,000  Series 1 Preferred  Stock  Purchase  Warrants
(Preferred  Warrant)  in  March  1999 in  conjunction  with an  offering  of its
preferred  stock.  Each  Preferred  Warrant  entitles the holder to purchase one
share of  Series 1  Preferred  Stock at an  exercise  price of $6.00  per  share
commencing  September  3, 2000 and  expiring  March 3, 2002.  The Company  shall
redeem the  Preferred  Warrants  at a price of $1.20 per warrant in the event it
elects to redeem  its  Series 1  Preferred  Stock in  accordance  with the terms
summarized in Note 3B above. All 920,000  Preferred  Warrants are outstanding as
of June 30, 1999.

Note 4. Line of Credit

     Kids Stuff had an  $800,000  line of credit  from  United Bank with an open
term which is payable on demand,  bearing interest payable monthly at the bank's
prime lending rate plus 1%, for an effective rate of 8.75% at June 30, 1999. The
line of credit had a balance of $762,000 at June 30, 1999.  The line was secured
by assets of the  Company,  as well as the  assets  of Duncan  Hill and  another
Duncan  subsidiary,  Havana  Group,  Inc.  The  repayment  of the  facility  was
guaranteed by Mr. Miller,  the Company's  Chief  Executive  Officer.  The credit
facility  required  that the Company  maintain a zero balance on the credit line
for a period of thirty consecutive days sometime during the course of each year.
The bank has waived the zero balance  requirement for 1998. The weighted average
interest rate for the year ended  December 31, 1998 was 9.3%. Due to the current
nature of the  liability,  the  carrying  amount of the line  approximated  fair
value.  This line of credit was paid off in July 1999 with the  proceeds  of the
new term loan/revolving line of credit facility with Bank One (see Note 10).

Note 5. Acquisition of The Natural Baby Company

     In 1997, the Company  acquired the net assets and operations of The Natural
Baby  Company,  a mail order  retailer  of  children's  clothing  and toys.  The
purchase was funded with the net  proceeds of an initial  public  offering.  The
acquisition  was  accounted for as a purchase  and,  accordingly,  the operating
results of the acquired  company have been included in the  Company's  financial
statements  since the date of  acquisition.  The  aggregate  purchase  price was
$2,066,829.  The excess of the aggregate purchase price over the value allocated
to the specifically  identifiable  assets acquired of $1,148,692 was recorded as
goodwill, which is being amortized over 20 years on the straight line method.

Note 6.   Public Offerings

Common Stock

     In July 1997,  the Company  completed an initial  public  offering in which
300,000 units were sold for $2,619,890,  net of issuance costs of $980,110. Each
unit consisted of two common shares and eight redeemable  Class A Warrants,  and
sold  for  $12  per  unit.   The  common  stock  and  warrants  are   separately
transferable.

     The  proceeds  of the public  offering  were used to acquire net assets and
operations of The Natural Baby  Company,  to pay on accounts  payable,  to repay
indebtedness to bridge lenders,  to repay  indebtedness to the Company's parent,
Duncan Hill, to consolidate the operations of The Natural Baby Company,  and for
general corporate purposes.
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Preferred Stock

     In March 1999,  the Company  completed a public  offering of  securities in
which 460,000 units were sold for $1,960,557, net of issuance costs of $569,443.
Each unit  consisted  of one share of Series 1 Preferred  Stock and two Series 1
Preferred  Stock  Purchase  Warrants,  and sold for $5.50 per unit. The Series 1
Preferred Stock and Preferred Warrants are separately  transferable.  Commencing
September 3, 2000,  each share of Series 1 Preferred  Stock is convertible  into
two  shares of Kids Stuff  Common  Stock.  Commencing  September  3, 2000,  each
Preferred  Warrant  entitles  the  holder  to  purchase  one  share of  Series 1
Preferred  Stock at an  exercise  price of $6.00  per  share  until the close of
business on March 3, 2002.

     The  proceeds  of the public  offering  are to be used for the  purchase of
inventory, accounts payable reduction, establishment of a new operations center,
web site  production  and  development,  leasehold  improvements  for the  "Kids
Catalog Outlet" retail store, and general corporate purposes.

Note 7. Employment Agreements

     The Company has entered into separate five-year employment  agreements with
William L. Miller and Jeanne E. Miller,  effective January 1, 1997,  pursuant to
which Mr.  Miller  is to serve as  Chairman  of the  Board  and Chief  Executive
Officer  of the  Company  and Mrs.  Miller  is to serve  as its  President.  The
employment  agreements  provide for an annual  base  salary of $125,000  for Mr.
Miller and $105,000 for Mrs.  Miller,  subject to annual  review for increase by
the Company. The employment agreements also provide for the eligibility of these
executives  to  receive  annual  cash  bonuses  under  the  Company's  Incentive
Compensation  Plan,  and  each  of  Mr.  Miller  and  Mrs.  Miller's  respective
employment  agreements  grant  an  option  to  purchase  100,000  shares  of the
Company's  Common  Stock,  which vest 25% on each of the first four  anniversary
dates  commencing  January  1, 1998,  regardless  of whether  the  executive  is
employed on such dates by the Company.  The vested  options will be  immediately
exercisable  and will  expire  ten  years  from the date of the  agreement.  The
exercise  price  of  the  options  is  $5.00  per  share,  subject  to  downward
adjustments  in the  exercise  price if the Company  meets  certain  performance
goals.

     Mrs.  Miller also  received  the option to purchase  100,000  shares of the
Company's  unregistered common stock as a signing bonus on October 16, 1998. The
exercise price of the options is $2.50 per share, and the options will expire 10
years from the date of the grant.

Note 8. Incentive Plans

A. Incentive Compensation Plan

     During  1997,  the  Company  adopted an  Incentive  Compensation  Plan (the
"Plan").  The Plan is designed to motivate employee  participants to achieve the
Company's annual strategic goals.  Eligibility for  participation in the Plan is
limited to the Chief  Executive  Officer and the  President of the Company,  and
such  other  employees  of the  Company  as may be  designated  by the  Board of
Directors from time to time. For each fiscal year of the Company, the Board will
establish a bonus pool not to exceed 10% of the Company's  operating income. The
amount of such pool with respect to any year shall be  determined  subsequent to
the end of that year upon the  determination  of the Company's  operating income
for that year.  Each  participant  in the Plan is eligible  to receive  from the
bonus pool an annual award of up to 50% of the participant's base salary.  There
were no awards in 1998 or the first half of 1999.
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Note 8. Incentive Plans (Continued)

B. Stock Incentive Plan

     During 1997, the Company adopted a Stock  Incentive Plan (Incentive  Plan).
Under the Incentive Plan, the  Compensation  Committee of the Board of Directors
may grant stock  incentives  to key  employees  and the directors of the Company
pursuant  to which a total of  400,000  shares  of Common  Stock may be  issued;
provided, however, that the maximum amount of Common Stock with respect to which
stock  incentives may be granted to any person during any calendar year shall be
20,000  shares,  except  for a grant  made to a  recipient  upon the  recipients
initial  hiring by the  Company,  in which case the number shall be a maximum of
40,000  shares.  These numbers are subject to adjustment in the event of a stock
split and similar events.  Stock incentive grants may be in the form of options,
stock  appreciation  rights,  stock awards or a  combination  thereof.  No stock
incentives  were granted under the  Incentive  Plan in 1998 or the first half of
1999.

Note 9. Non-Qualified Stock Option Agreement

     During  1998,  the  Company  entered  into  a  non-qualified  stock  option
agreement  with Clark D. Swisher and Alfred M.  Schmidt,  Jr.,  directors of the
Company. Each of Mr. Swisher and Mr. Schmidt were granted the option to purchase
30,000  shares of the Company's  common stock,  which vest 25% on August 1, 1998
and 25% on each  January 1, 1999,  January 1,  2000,  and  January 1, 2001.  The
vested options will be immediately exercisable and will expire 10 years from the
date of the  agreement.  The exercise price of the options is $2.50 per share of
common stock.

Note 10. Subsequent Event

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building is $2,200,000. The purchase is being financed through a commercial real
estate loan from Bank One. In addition to the commercial  real estate loan, Bank
One has  extended a 24 month  revolving  credit line for $500,000 and a 60 month
term loan to the Company for  $300,000.  The  Company's  previously  outstanding
$800,000 line of credit was retired with the proceeds of the new borrowings. All
three loans carry  unconditional and unlimited  guarantees of Duncan Hill, Inc.,
Mr. William Miller and Mrs. Jeanne Miller.


<PAGE>
Item 2. Management's Discussion and Analysis or Plan of Operation.

                                    OVERVIEW

     Kids Stuff, Inc. is a catalog merchant selling quality children's  products
to consumers  throughout the United States. Our business emphasizes products for
children in the age group of prenatal to three years old,  and consists of three
catalogs:

      * Perfectly Safe specializes in children's safety products.

      * Jeannie's Kids Club offers toys and other  hardgoods at discount  prices
in return for an annual membership fee.

      * The Natural Baby Catalog emphasizes natural clothing, diapering and wood
toys.

     We acquired Perfectly Safe during January 1990 and circulated approximately
900,000 catalogs during that first year,  producing net sales of $1,473,000.  By
the end of 1998, sales had increased to over $4.9 million,  which resulted in an
annual  compound  growth rate of  approximately  15%. In the first six months of
1999 net sales were $3.4 million,  an increase of 34% over the  comparable  1998
period.

     Jeannie's  Kids Club was  created  and  developed  in-house,  and the first
catalog was mailed during July 1995.  The annual club  membership is $18, and is
renewed  automatically  each year,  subject to customer  cancellation  and other
limitations.  In return for their  membership fee,  members are able to purchase
products at discount prices compared to other  children's  catalogs.  During the
year  1998,  the third  full year of Kids Club  operations,  net sales were $3.1
million.  However,  during the first six months of 1999 net sales were 8.8% less
than the comparable 1998 period, reflecting the impact of a planned reduction in
catalog circulation.

     We acquired The Natural  Baby  Catalog on July 2, 1997,  using the proceeds
from our initial public offering. The Natural Baby Catalog compliments our other
catalogs  and  offers  alternative  products  to parents  interested  in natural
childbirth,  nursing  products and natural  fiber  clothing.  During  1998,  The
Natural  Baby  Catalog  generated  net  sales  of $6.2  million  in  sales,  and
constituted 44% of our total sales.

                              RESULTS OF OPERATIONS


Three  months  ended June 30, 1999  compared to the three  months ended June 30,
1998.

     Sales for the quarter ended June 30, 1999  increased  29.6% to  $4,418,106,
compared with  $3,408,744 for the same period of 1998. Net income for the second
quarter of 1999 improved to $182,763,  compared with $62,497 for the same period
in 1998.

     Cost of sales  decreased  from 57.1% of net sales in 1998 to 55.2% in 1999.
The change is attributable to improved cost of merchandise  sold, which declined
from  39.3% of sales in the  first  six  months of 1998 to 35.3% of sales in the
comparable 1999 period.  The gain was partially offset by increased  fulfillment
costs.

     Selling expenses,  consisting of advertising and marketing costs, decreased
to 26.1% of net sales in the second quarter of 1999,  compared with 29.1% in the
second quarter of 1998.  This  reduction is  attributable  to lower  advertising
costs and reduced marketing department expense.

     General and Administrative  expenses were $607,407, an increase of $216,063
from the $391,344 recorded in the same period in 1998.  Approximately 34% of the
increase was in  depreciation  and  amortization  expense,  as we amortized  the
expense of the redesign of all of our  catalogs  that began in the fall of 1998.
Other factors were increased wage expense, and reduced billings in our operating
agreement with Havana.

<PAGE>
     Beginning  January 1, 1998, we entered into a one-year  contract to provide
administrative  and other  support  services  to Havana.  The  contract  details
specific fees to be charged by Kids Stuff for providing  administrative  support
and order  fulfillment  services  to  Havana.  The  contract  also  provides  an
additional  charge  of 5% of  Havana's  pretax  profit  for 1998.  The  contract
extended on a monthly basis on January 1, 1999,  and provided for  reductions in
services from us as Havana established its own operations. As a result, billings
to Havana  $56,736 for the three months ended June 30, 1999 were,  compared with
$177,377 during the same period in 1998.

     Net income  improved  to $182,763  or 4.1% of sales  during  this  quarter,
compared  with  $62,497  or 1.8% of sales  for the  same  period  in  1998.  The
principal  reason  for this is the 29.6%  sales  increase  with  improved  gross
margins and slightly reduced selling expense as a percentage of sales.

Six months ended June 30, 1999 compared to the six months ended June 30, 1998.

     Sales for the six months ended June 30, 1999 increased 21.7% to $8,051,664,
compared with  $6,613,621  for the same period of 1998. Net income for the first
half of 1999  improved  156% to $310,947,  compared  with  $121,557 for the same
period in 1998.

     Our sales  increase came from the Natural Baby and Perfectly Safe catalogs,
which  recorded gains in merchandise  sales of 34% and 23%  respectively.  These
gains were offset by the Kids Club catalog,  whose sales were down 8.8% from the
same period last year due to reduced circulation of catalogs.

     Cost of sales  decreased  from  59.7% of sales in 1998 to 56.0% of sales in
1999.  The change is  attributable  to reductions in cost of  merchandise  sold,
which  declined 3.7% as a percentage of sales during the period.  Other costs of
fulfillment,   such  as  shipping  costs,  packaging,   direct  labor,  remained
consistent as a percentage of sales.

     Selling expenses, consisting of advertising and marketing costs, were 26.9%
of total sales in the first half of 1999,  compared with 26.6% in the first half
of 1998,  as our  growth in sales of 21.7% was  achieved  without  significantly
increasing sales expense.

     General and Administrative  expenses  increased by $251,834,  from 11.5% of
sales  in 1998 to  12.5%  in  1999.  The  most  significant  reason  for this is
increased  depreciation  and  amortization  expense,  which  increased  $149,021
compared  with the same period last year. In addition to this,  wages  increased
$106,576  during the first six months of 1999 compared with the first six months
of 1998.

                        Liquidity and Capital Resources

     At June 30,  1999,  our  accumulated  deficit was reduced by $310,946  from
December 31, 1998 because of first half earnings performance.

     In addition to net earnings, cash provided by operating activities included
non-cash charges of $237,868 for depreciation and amortization.  Working capital
changes used $919,797 of cash,  primarily due to reductions in accounts  payable
of $570,455 and increased deferred catalog expense of $381,740. This resulted in
net cash used by operation  activities of $370,982 for the six months ended June
30, 1999.

     For the six  months  ended  June  30,  1999,  cash  was  used in  investing
activities  of $179,261,  which  consisted  of $67,511 to purchase  property and
equipment and $111,750 as a deposit on a building purchase. Cash was provided by
financing  activities of $2,035,329,  due to the net proceeds  received from our
March  1999  sale of  Series 1  Preferred  Stock and  Series 1  Preferred  Stock
Warrants, which resulted in net proceeds of $1,955,107 and reductions in amounts
due from  affiliates  of $80,222.  Our cash  position  improved from the sale of
Series 1 Preferred Stock and at June 30, 1999, it was $1,510,512.
<PAGE>
     In July 1999, we retired our previously outstanding $800,000 line of credit
through the  proceeds  received  from Bank One.  Bank One  provided us with a 24
month revolving  credit line for $500,000 and a 60 month term loan for $300,000.
It also provided the  financing  for us to purchase the building that  currently
serves as our warehouse  facilities at a purchase price of $2,200,000  through a
commercial real estate loan. Our office facilities will be moved to the building
in August 1999.  All three loans are  guaranteed by our  principal  stockholder,
Duncan Hill, Inc.; by our CEO, William Miller; and our President, Jeanne Miller.

     In addition to our net  earnings of  $121,557,  cash  provided by operating
activities for the six months ended June 30, 1998 included  non-cash  charges of
$88,848 for depreciation and amortization. Working capital changes used $384,097
of cash primarily due to increases in accounts receivable of $124,235, increases
in deferred  catalog expense of $202,539,  and decreases in accounts payable and
customer  advances of  $134,679.  This  resulted  in net cash used by  operating
activities  of  $173,692  for the six months  ended June 30,  1998.  During this
period, we used cash in investing activities of $50,135 to purchase property and
equipment.  We were provided with cash from financing activities of $239,364 due
to a decrease in the amounts due from  affiliates  of $232,364 and  borrowing on
the line of credit of $61,000.

     Overall,  we  expect  to be able to meet our  cash  needs  through  ongoing
operations and existing credit facilities.

                Forward Looking Statements and Associated Risks

     This  Form  10-QSB  contains  forward  looking   statements  which  reflect
management's  current  views and  estimates  of future  economic  circumstances,
industry  conditions,  company performance and financial results.  These forward
looking  statements are based largely on our  expectations  and are subject to a
number of risks and uncertainties, many of which are beyond our control, such as
competition or possible  future changes to state sales tax laws.  Actual results
could differ materially from these forward looking statements because of changes
in the children's mail order catalog industry,  availability or prices of goods,
credit availability, printers' schedules or availability, and other factors. Any
changes in such  assumptions  or factors could produce  significantly  different
results.

<PAGE>
                           PART II. OTHER INFORMATION


Item 6. Exhibits and Reports on Form 8-K

             (a)  Exhibits filed as part of this report:

                  27. Financial Data Schedule


             (b)  No report on form 8-K was filed  during the second  quarter of
                  1998.






<PAGE>
                                    Signature

     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.


                                           Kids Stuff, Inc.

Date:       8/14/98                        /s/ William Miller
                                           William Miller, CEO

Date:       8/14/98                        /s/ Jeanne E. Miller
                                           President

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
                                   EXHIBIT 27

     FINANCIAL   DATA  SCHEDULE  THIS  SCHEDULE   CONTAINS   SUMMARY   FINANCIAL
INFORMATION  EXTRACTED  FROM THE  FINANCIAL  STATEMENTS  AND  RELATED  FOOTNOTES
THERETO, OF KIDS STUFF, INC.


</LEGEND>

<S>                                                    <C>
<PERIOD-TYPE>                                          6-mos
<FISCAL-YEAR-END>                                      dec-31-1999
<PERIOD-END>                                           jun-30-1999
<CASH>                                                 1,510,512
<SECURITIES>                                           0
<RECEIVABLES>                                          194,424
<ALLOWANCES>                                           0
<INVENTORY>                                            2,049,806
<CURRENT-ASSETS>                                       4,679,107
<PP&E>                                                 526,143
<DEPRECIATION>                                         145,846
<TOTAL-ASSETS>                                         6,723,732
<CURRENT-LIABILITIES>                                  2,670,803
<BONDS>                                                0
                                  0
                                            5,000
<COMMON>                                               3,513
<OTHER-SE>                                             4,044,416
<TOTAL-LIABILITY-AND-EQUITY>                           6,723,732
<SALES>                                                8,051,664
<TOTAL-REVENUES>                                       8,051,664
<CGS>                                                  4,511,704
<TOTAL-COSTS>                                          6,679,502
<OTHER-EXPENSES>                                       1,009,419
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     51,797
<INCOME-PRETAX>                                        310,946
<INCOME-TAX>                                           0
<INCOME-CONTINUING>                                    310,946
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                           310,946
<EPS-BASIC>                                          0.07
<EPS-DILUTED>                                          0.07


</TABLE>


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