KIDS STUFF INC
10QSB, 2000-08-21
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-QSB/A

                                   (MARK ONE)

            [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                       FOR THE PERIOD ENDED JUNE 30, 2000

                                       OR

            [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

  FOR THE TRANSITION PERIOD FROM ______________________ TO ____________________

                        COMMISSION FILE NUMBER 000-29334
                                KIDS STUFF, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

        DELAWARE                                        34-1843520
(STATE OR OTHER JURISDICTION OF INCORPORATION  (I.R.S. EMPLOYER OR ORGANIZATION)
                                                     IDENTIFICATION NO.)

               7835 FREEDOM AVENUE, N.W., NORTH CANTON, OHIO 44720
               (ADDRESS OF PRINCIPLE EXECUTIVE OFFICES) (ZIP CODE)

                                 (330) 492-8090
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)


     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15 (d) of the  Securities  Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.

                                                        Yes [ X ] No [ ]

     As of June 30, 2000 there were 3,625,001 shares of the Registrant's  Common
Stock $.001 par value issued and outstanding.

                 Transitional Small Business Disclosure Format.

                                                        Yes [ ] No [ X ]

<PAGE>
INDEX

<TABLE>
<CAPTION>


<S>                                                                                                  <C>
Balance Sheets - June 30, 2000 (Unaudited) and December 31, 1999......................................3
Statements of Operations (Unaudited) - Three Months and Six Months Ended June 30, 2000 and 1999.......4
Statements of Cash Flows (Unaudited) - Six Months Ended June 30, 2000 and 1999            ............5
Notes to Financial Statements.........................................................................6
Item 2 - Management's Discussion and Analysis or Plan of Operations...................................9
Part II - Other Information...........................................................................11
Signature Page........................................................................................12

</TABLE>


<PAGE>
<TABLE>
<CAPTION>
                                Kids Stuff, Inc.
                                 Balance Sheets


                                     (UNAUDITED)
                                       June 30,   December 31,
                                         2000         1999
                                         ----         ----
ASSETS

CURRENT ASSETS
<S>                                   <C>         <C>
     Cash ........................         --     $  859,431
     Accounts receivable .........      219,268      257,574
     Inventories .................    1,953,521    2,045,005
     Deferred catalog expense ....      820,969      740,425
     Due from affiliates .........       59,390      234,390
     Prepaid expenses ............      187,609      170,871
                                     ----------   ----------
        Total Current Assets .....    3,240,757    4,307,696

PROPERTY AND EQUIPMENT
     Land ........................   $  214,000      214,000
     Building and improvements ...    2,035,373    2,026,172
     Data processing equipment ...      467,802      401,182
     Leasehold improvements ......       26,528       34,074
     Web site development ........      186,461      132,891
     Machinery and equipment .....       94,182       86,901
     Furniture and fixtures ......      135,180      126,211
                                     ----------   ----------
                                      3,159,526    3,021,431
     Less accumulated depreciation      279,357      206,652
                                     ----------   ----------
                                      2,880,169    2,814,779

     Goodwill ....................      987,255    1,015,805
     Catalog development and other      278,973      368,995
     Customer list ...............      294,583      330,655
     Deferred financing fees .....       95,719       82,055
                                     ----------   ----------
                                      1,656,530    1,797,510
                                     ----------   ----------

                                     $7,777,456   $8,919,985
                                     ==========   ==========


</TABLE>
   The accompanying notes are an integral part of these financial statements.



                                       3

<PAGE>
                                Kids Stuff, Inc.
                                 Balance Sheets

<TABLE>
<CAPTION>

                                         (UNAUDITED)
                                           June 30,      December 31,
                                             2000           1999
                                             ----           ----

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
<S>                                      <C>            <C>
     Current portion of long-term debt   $   157,000    $   157,000
     Accounts payable and overdraft ..     1,972,022      2,352,318
     Line of credit ..................       467,000        500,000
     Customer advances and other .....        56,862         15,302
     Notes payable ...................       300,000           --
     Accrued expenses ................       124,102        111,393
                                         -----------    -----------
        Total Current Liabilities ....     3,076,986      3,136,013

LONG-TERM DEBT, NET OF CURRENT PORTION     1,918,063      1,998,122

STOCKHOLDERS' EQUITY:
     Common stock ....................         3,625          3,513
     Preferred stock - Series A ......         5,000          5,000
     Preferred stock - Series 1 ......           460            460
     Additional paid - in capital ....     5,399,077      5,167,189
     Retained earnings  (deficit) ....    (2,625,755)    (1,390,312)
                                         -----------    -----------
        Total Stockholders' Equity ...     2,782,407      3,785,850
                                         -----------    -----------

                                         $ 7,777,456      8,919,985
                                         ===========    ===========
</TABLE>











   The accompanying notes are an integral part of these financial statements.



                                       4
<PAGE>
                                Kids Stuff, Inc.
                            Statements of Operations
<TABLE>
<CAPTION>
                                                (UNAUDITED)                 (UNAUDITED)
                                        Three Months Ended June 30,    Six Months Ended June 30,
                                           2000           1999            2000          1999

<S>                                    <C>            <C>            <C>            <C>
Total sales ........................   $ 3,973,690    $ 4,418,106    $ 7,978,678    $ 8,051,664

Cost of sales ......................     2,300,490      2,438,314      4,710,879      4,511,704
                                       -----------    -----------    -----------    -----------

Gross profit .......................     1,673,200      1,979,792      3,267,799      3,539,960

Selling expenses ...................     1,336,152      1,154,231      2,732,083      2,167,798

General and administrative expenses        786,774        607,407      1,481,899      1,009,419
                                       -----------    -----------    -----------    -----------

Income from operations .............      (449,726)       218,154       (946,183)       362,743

Other (expense) ....................       (27,801)       (35,391)       (61,560)       (51,797)
                                       -----------    -----------    -----------    -----------

Net income .........................   $  (477,527)   $   182,763    $(1,007,743)   $   310,946
                                       ===========    ===========    ===========    ===========

Basic and diluted earnings per share   ($     0.15)   $      0.04    ($     0.31)   $      0.07
                                       ===========    ===========    ===========    ===========

</TABLE>

















   The accompanying notes are an integral part of these financial statements.




                                       5
<PAGE>
                                Kids Stuff, Inc.
                            Statements of Cash Flows
<TABLE>
<CAPTION>


                                                                                             (UNAUDITED)
                                                                                        Six Months Ended June 30,
                                                                                           2000          1999
        CASH FLOWS FROM OPERATING ACTIVITIES
<S>                                                                                   <C>            <C>
    Net income ....................................................................   $(1,007,743)   $   310,946
    Adjustments to reconcile net income to net cash (used) by operating activities:
          Depreciation and amortization ...........................................       213,682        237,869
          Decrease in accounts receivable .........................................        38,306         57,120
          Decrease (increase) in inventories ......................................        91,484       (123,891)
          (Increase) in deferred catalog expense ..................................       (80,544)      (381,740)
          (Increase) decrease in prepaid expenses .................................       (16,738)        99,169
          (Decrease) in accounts payable, customer advances and accrued expenses ..      (326,024)      (570,455)
                                                                                      -----------    -----------
Net cash (used) by operating activities ...........................................    (1,087,577)      (370,982)

CASH FLOWS FROM INVESTING ACTIVITIES
    Investment in property and equipment and other assets .........................      (138,095)       (67,511)
    Deposit on building purchase ..................................................          --         (111,750)
                                                                                      -----------    -----------
Net cash (used) by investing activities ...........................................      (138,095)      (179,261)

CASH FLOWS FROM OPERATING ACTIVITIES
    Payments on long-term debt ....................................................       (80,059)          --
    Sale of preferred stock .......................................................          --        1,955,107
    Sale of common stock ..........................................................         4,300           --
    Borrowings on line of credit and current note payable .........................       267,000           --
    Decrease in due from affiliates ...............................................       175,000         80,222
                                                                                      -----------    -----------
Net cash (used) provided by financing activities ..................................       366,241      2,035,329
                                                                                      -----------    -----------

Net (decrease) increase in cash ...................................................      (859,431)     1,485,086

Cash - beginning ..................................................................       859,431         25,426
                                                                                      -----------    -----------

Cash - ending .....................................................................            $-    $ 1,510,512
                                                                                      ===========    ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
   Cash paid during the year for interest .........................................   $    61,560    $    33,708
                                                                                      ===========    ===========


</TABLE>


                                       6
<PAGE>
                                KIDS STUFF, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

     Note 1: Business Description and Summary of Significant Accounting Policies

     Business  Description - Kids Stuff, Inc. ("Kids Stuff" or the "Company") is
in the mail order business and sells to customers  throughout the United States.
Duncan Hill, Inc. owns 81% of the Company's  outstanding voting capital stock as
of June 30, 2000.  Perfectly  Safe, a division of the Company,  primarily  sells
children's  safety  products for use up to age 3. Jeanne's Kids Club, a division
of the Company, sells hard good products for children primarily up to the age of
3. Natural Baby, a division of the Company, sells clothing and toys for children
primarily  up to the age of 3.  LittleFeet,  a division  of the  Company,  sells
footwear and related  products to infants and  children.  Products are purchased
from a variety of vendors.

     Basis of  Presentation - The  accompanying  financial  statements have been
prepared by the Company.  Certain information and footnote  disclosures normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles  have been  condensed  or omitted.  In the opinion of the
Company's management,  the disclosures made are adequate to make the information
presented not misleading,  and the financial  statements contain all adjustments
necessary to present fairly the financial  position as of June 30, 2000, results
of operations  for the three month and six month periods ended June 30, 2000 and
June 30, 1999,  and cash flows for the three month and six month  periods  ended
June 30, 2000 and June 30,  1999.  The results of  operations  for the six month
period is not necessarily  indicative of the results to be expected for the full
year.

     Per Share Amounts - Net income per share is  calculated  using the weighted
average  number of shares  outstanding  during the period for basic earnings per
share.  Diluted earnings per share are calculated to include the dilutive effect
of stock  options and  warrants,  if any.  The number of shares  outstanding  in
computing basic earnings per share the six-month periods ended June 30, 2000 and
1999 was 3,568,930 and 3,512,856,  respectively.  The effect of the  convertible
preferred stock and stock warrants outstanding was antidilutive.

New Authoritative Pronouncements

     In June 1999,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement of Financial  Accounting  Standards  (SFAS) No. 137,  "Accounting  for
Derivative  Instruments and Hedging  Activities - Deferral of the Effective Date
of FASB  Statement  No. 133 - an  amendment  of FASB  Statement  No. 133," which
postponed  the  effective  date of SFAS  No.  133,  "Accounting  for  Derivative
Financial  Instruments  and Hedging  Activities,"  to all fiscal years beginning
after June 15,  2000.  The Company  does not  anticipate  having  these types of
hedges, and the effect of adoption is expected to be immaterial.

     The Accounting  Standards  Executive Committee issued Statement of Position
(SOP) 98-1, "Accounting for the Costs of Computer Software Developed or Obtained
for  Internal  Use,"  and  SOP  98-5,   "Reporting  on  the  Costs  of  Start-Up
Activities,"  which are effective for years  beginning  after Dec. 31, 1998. The
Company's  adoption  of SOP  98-1 and SOP 98-5  had no  material  effect  on its
results of operations or financial position.

     In December  1999,  The  Securities  and Exchange  Commission  issued Staff
Accounting Bulletin (SAB) 101, Revenue Recognition in Financial Statements." SAB
101 provides  guidance on applying  accepted  accounting  principles  to revenue
recognition issues in financial statements.  This statement is effective for all
fiscal  quarters  beginning  in the  second  quarter  of 2000.  The  Company  is
evaluating  the  effect  the  adoption  may  have on the  Company's  results  of
operations and financial position.

<PAGE>
Note 2: Agreement with Affiliated Company

     Duncan Hill, Inc. owns 87% of the  outstanding  voting capital stock of the
Havana Group, Inc. (Havana). In January 1998, the Company contracted with Havana
to provide  administrative,  executive,  and accounting services.  At January 1,
1999 the agreement was modified and extended on a month-to-month basis as Havana
began to incur direct  costs for its  administrative  functions.  Havana pays to
Kids an accounting,  data processing,  and administrative  charge of $15,000 per
year.  Additionally,  a $1.75 per  shipment for  warehouse  services was paid by
Havana until March 8, 2000 when Havana  assumed their own  warehousing  facility
and no longer required Kids Stuff Inc.'s fulfillment services.

     Through June 30, 1999,  Havana's  accounts  receivable and  inventories are
pledged  as  collateral  on Kids line of  credit,  and  Havana  also  acted as a
guarantor.  In July 1999 Havana's  liability was released as a part of a general
restructuring of the Kids line of credit.

Note 3: Stockholders' Equity

A. Common Stock

     As of December 31, 1999 and June 30, 2000,  the Company had common stock at
a par value of $.001 per share with 25,000,000  shares authorized with 3,512,856
and 3,625,001 shares issued and outstanding, respectively.

B. Preferred Stock

     The Board of Directors has the  authority,  without  further  action by the
stockholders, to issue up to 10,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences, privileges, and restrictions thereof,
including  dividend  rights,   conversion  rights,   voting  rights,   terms  of
redemption,  liquidation preferences,  and the number of shares constituting any
series or the designation of such series.

Series A Preferred Stock

     As of  December  31,  1999 and June 30,  2000,  the  Company had issued and
outstanding  5,000,000  shares of Series A  Preferred  Stock,  $.001 par  value.
Duncan Hill holds these  shares.  The holder of the Series A Preferred  Stock is
entitled to one vote for each share held of record on all matters submitted to a
vote of the  stockholders.  The  Series  A  Preferred  Stock is not  subject  to
redemption  and has no conversion  rights or rights to  participate  in dividend
payments. In the event of any voluntary or involuntary liquidation,  dissolution
or winding up of the  affairs of the  Company,  each share of Series A Preferred
Stock has a liquidation preference of $.001 per share.

Series 1 Preferred Stock

     In March 1999,  the  Company  completed  a public  offering  of  securities
through  Fairchild  Financial  Group,  Inc. in which 460,000  shares of Series 1
Preferred  Stock were  issued.  The holders of the Series 1 Preferred  Stock are
entitled to a  liquidation  preference of $5.50 per share and to vote on matters
submitted to a vote of the shareholders.  Each Series 1 Preferred Share receives
a cumulative  annual dividend of $0.495,  or 9.0% of the liquidation  preference
per share,  payable in cash or common stock at the option of the  Company.  Each
Series 1 Preferred  Share is convertible  into two shares of common stock at the
option of the  holder,  commencing  September  3, 2000.  Each Series 1 Preferred
Share is  redeemable  at the option of the Company at a price of $7.20 per share
commencing September 3, 2000.

     On April 30,  2000 Kids  Stuff,  Inc.  paid out a dividend  to the Series 1
preferred stockholders  consisting of 2 shares of common stock for each share of
preferred  owned.  The total of new shares  issued was  104,145  with a value of
$227,700.

<PAGE>
C. Warrants

     Class A Warrants

     The Company issued  2,400,000 Class A Warrants in 1997 in conjunction  with
an offering of its common  stock.  Each Class A Warrant  entitles  the holder to
purchase  one  share of  common  stock at a price of $5.00  for a period of four
years  commencing  June 26, 1998 and  expiring  June 26,  2002.  The Company may
redeem the Class A Warrants  at a price of $.05 per  warrant,  at any time after
they become  exercisable,  upon not less than 30 days' prior written notice,  if
the closing bid price of the Common Stock has been at least $14.40 per share for
20  consecutive  trading days ending on the fifth day prior to the date on which
the  notice  of  redemption  is  given.  All  2,400,000  Class  A  Warrants  are
outstanding as of June 30, 2000.

     Preferred Warrants

     The Company  issued  920,000  Series 1 Preferred  Stock  Purchase  Warrants
(Preferred  Warrant)  in  March  1999 in  conjunction  with an  offering  of its
preferred  stock.  Each  Preferred  Warrant  entitles the holder to purchase one
share of  Series 1  Preferred  Stock at an  exercise  price of $6.00  per  share
commencing  September  3, 2000 and  expiring  March 3, 2002.  The Company  shall
redeem the  Preferred  Warrants  at a price of $1.20 per warrant in the event it
elects to redeem  its  Series 1  Preferred  Stock in  accordance  with the terms
summarized in Note 3B above. All 920,000  Preferred  Warrants are outstanding as
of June 30, 2000.

Note 4. Borrowings

     In April, 2000, Kids Stuff, Inc. restructured both their line of credit and
bridge loan with Bank One. The Company retired the 24-month  $500,000  revolving
line of credit by  obtaining  a new  24-month  line of credit  that allows for a
maximum of  $1,000,000  to be drawn on  determined  by an asset based  financing
calculation bearing interest at prime plus 1%. At June 30, 2000, the amount that
Kids Stuff,  Inc. was able to draw on the line was $812,054,  of which  $467,000
was  outstanding.  In addition,  to fund  working  capital  needs,  $300,000 was
borrowed  on a new  short-term  note  bearing  interest of prime plus 1%, due on
December 31, 2000.

     In July,  1999,  Kids Stuff  obtained a new credit  facility from Bank One,
N.A.  Bank One  extended  a  24-month  revolving  credit  line in the  amount of
$500,000,  bearing interest at prime plus 1%. Additionally,  Bank One extended a
60-month term loan to the Company for $300,000,  bearing  interest at 8.78%. The
Company's  previously  outstanding  $800,000 line of credit was retired with the
proceeds of the new  borrowings.  The new loans are secured by the assets of the
Company, a third mortgage on the Company's real estate, cross  collateralization
of life insurance on the lives of Mr. and Mrs. Miller,  and carry  unconditional
and unlimited guarantees of Mr. William Miller and Mrs. Jeanne Miller.

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building  was  $2,200,000.   The  purchase  was  partially  financed  through  a
commercial real estate loan from Bank One, N.A. in the amount of $1,690,000. The
loan has a 20-year  amortization period with an expiration date of July 7, 2009,
and carries a variable interest rate based upon the 30 day LIBOR plus 2.75%. The
rate of  interest  at June 30,  2000 was  8.71%.  The loan is secured by a first
mortgage on the  Company's  real estate,  guaranteed by Duncan Hill,  Inc.,  Mr.
William Miller, Mrs. Jeanne Miller, and is cross-collateralized  with assignment
of life insurance.

Note 5. Incentive Plans

     A. Incentive Compensation Plan

     During  1997,   the  Company   adopted  an  Incentive   Compensation   Plan
(the"Plan").  The Plan is designed to motivate employee  participants to achieve
the Company's annual strategic goals.  Eligibility for participation in the Plan
is limited to the Chief Executive Officer and the President of the Company,  and
such  other  employees  of the  Company  as may be  designated  by the  Board of
Directors from time to time. For each fiscal year of the Company, the Board will
establish a bonus pool not to exceed 10% of the Company's  operating income. The
amount of such pool with respect to any year shall be  determined  subsequent to
the end of that year upon the  determination  of the Company's  operating income
for that year.  Each  participant  in the Plan is eligible  to receive  from the
bonus pool an annual award of up to 50% of the participant's base salary.  There
were no awards in 1999 or the first six months of 2000.

                                       9
<PAGE>
     B. Stock Incentive Plan

     During 1997, the Company adopted a Stock  Incentive Plan (Incentive  Plan).
Under the Incentive Plan, the  Compensation  Committee of the Board of Directors
may grant stock  incentives  to key  employees  and the directors of the Company
pursuant  to which a total of  400,000  shares  of Common  Stock may be  issued;
provided, however, that the maximum amount of Common Stock with respect to which
stock  incentives may be granted to any person during any calendar year shall be
20,000  shares,  except  for a grant  made to a  recipient  upon the  recipients
initial  hiring by the  Company,  in which case the number shall be a maximum of
40,000  shares.  These numbers are subject to adjustment in the event of a stock
split and similar events.  Stock incentive grants may be in the form of options,
stock  appreciation  rights,  stock awards or a  combination  thereof.  No stock
incentives  were granted under the Incentive Plan in 1998; the Company  approved
the issuance of 65,000  options at September 24, 1999. The exercise price of the
Options  are $1.33 per share,  representing  the market  value of the  Company's
common stock during the week ended September 17, 1999.

Note 6. Non-Qualified Stock Option Agreement

     During  1998,  the  Company  entered  into  a  non-qualified  stock  option
agreement  with Clark D. Swisher and Alfred M.  Schmidt,  Jr.,  directors of the
Company. Each of Mr. Swisher and Mr. Schmidt were granted the option to purchase
30,000  shares of the Company's  common stock,  which vest 25% on August 1, 1998
and 25% on each  January 1, 1999,  January 1,  2000,  and  January 1, 2001.  The
vested options will be immediately exercisable and will expire 10 years from the
date of the agreement.  The exercise price of the options was $2.50 per share of
common stock. In September 1999, the Company's Board of Directors  cancelled the
options, and issued new options at an exercise price at $1.33,  representing the
market  price of the  Company's  common stock for the week ended  September  17,
1999.

     In September 1999, the Company  entered into a  non-qualified  stock option
agreement with Debra P. Gibbs upon her appointment as a Director of the Company.
Mrs.  Gibbs was granted the option to purchase  30,000  shares of the  Company's
common stock,  which vest 25% on September 21, 1999,  and 25% each on January 1,
2001,  January  1,  2002,  and  January 1,  2003.  The  vested  options  will be
immediately exercisable and will expire 10 years from the date of the agreement.
The exercise price of the options is $1.33 per share of common stock.

Note 7. Purchase of Land and Building

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building  was  $2,200,000.   The  purchase  was  partially  financed  through  a
commercial  real  estate  loan in the  amount of  $1,690,000  (See Note 4).  The
building is being depreciated over 40 years on a straight-line  basis at $47,500
per year.


                                       10
<PAGE>
       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION.

OVERVIEW

     Kids Stuff, Inc. is a catalog merchant selling quality children's  products
to consumers  throughout the United States. Our business emphasizes products for
children in the age group of prenatal to three years old,  and consists of three
catalogs:

     Perfectly Safe specializes in children's  safety  products.  Jeannie's Kids
Club offers toys and other  hardgoods at discount prices in return for an annual
membership fee. The Natural Baby Catalog emphasizes natural clothing,  diapering
and wood toys.

     We acquired Perfectly Safe during January 1990 and circulated approximately
900,000 catalogs during that first year,  producing net sales of $1,473,000.  By
the end of 1999, sales had increased to over $6.1 million,  which resulted in an
annual compound growth rate of over 15%.

     Jeannie's  Kids Club was  created  and  developed  in-house,  and the first
catalog was mailed during July 1995.  The annual club  membership is $18, and is
renewed  automatically  each year,  subject to customer  cancellation  and other
limitations.  In return for their  membership fee,  members are able to purchase
products at discount prices compared to other  children's  catalogs.  During the
year 1999,  the fourth  full year of Kids Club  operations,  net sales were $2.8
million.

     We acquired The Natural  Baby  Catalog on July  2,1997,  using the proceeds
from our initial public offering. The Natural Baby Catalog compliments our other
catalogs  and  offers  alternative  products  to parents  interested  in natural
childbirth,  nursing  products and natural  fiber  clothing.  During  1999,  The
Natural Baby Catalog generated net sales of $6.8 million.

     In the fourth  quarter of 1998 we opened "Kids  Catalog  Outlet",  a retail
store  in  Canton,   Ohio,  for  purposes  of  creating  incremental  sales  and
liquidating excess and obsolete  inventory.  The store is 3,300 square feet, and
is located in a strip mall in the Belden Village area of Canton, Ohio. The store
design and  fixture  selection  was based upon appeal to the  generally  upscale
consumer demographics that we attract in our catalogs,  with prices and sales to
emphasizing value.

     In the third  quarter  of 1999 we  introduced  our  Healthy  Feet  Catalog,
offering  over 1,200  selections  and sizes of shoes,  with an  emphasis on ages
birth to age six. To support this new venture,  Kids Stuff,  Inc. mailed 402,000
catalogs to its target  audiences.  Healthy Feet, a "kids shoe catalog" features
quality  shoes from brands such as Sketchers,  Converse,  Keds and Bear Feet. In
January 2000 Healthy Feet was renamed to LittleFeet.  Net sales of approximately
$320,000 have been generated as of June 30, 2000.




                                       11
<PAGE>
RESULTS OF OPERATIONS

SIX MONTHS ENDED JUNE 30, 2000 COMPARED TO THE SIX MONTHS ENDED JUNE 30, 1999.

     Sales for the quarter ended June 30, 2000  decreased  10.1% to  $3,973,690,
compared  with  $4,418,106  for the same  period  of 1999.  The net loss for the
second  quarter of 2000 was  $477,527  compared  with income of $182,763 for the
same period in 1999.

     Cost of sales  increased  from 55.2% of net sales in 1999 to 57.9% in 2000.
This cost of sales  increase was due to higher than expected  acquisition  costs
from the Company's vendors.

     Shipping  costs  decreased  for the second  quarter  from 3.8% to 2.9% as a
percentage  of  sales,  compared  to the  second  quarter  last  year due to the
initiation of the Airborne contract for delivery services. Advertising costs for
the second quarter 2000 were $1,183,209  which is 29.6% of sales for the quarter
as compared to $1,021,466 for second quarter 1999, and 23.2% as compared to 1999
second quarter sales. This increase was due to increased catalog advertising and
marketing  costs  which  was a direct  reflection  of the  Company  aggressively
prospecting  for new customers  during the second  quarter of 2000.  General and
Administrative  Expenses  increased  from $607,407 in 1999, or 13.7% of sales to
$786,774,  or 19.8% of  sales in the  second  quarter  2000.  This  increase  is
directly related to additional employee expense as well as additional office and
equipment expense during the second quarter.

     Net income was reduced by $660,290 this quarter as compared to this quarter
last year.  Last year's net income was 4.1% of net sales while the loss for this
quarter  was  12.0%  of  sales.  This  loss  represents  in the  short  term the
continuous  efforts  the  Company  is  making to expand  its  customer  base and
infrastructure in order to achieve future benefits,  goals and objectives of the
organization.  Management  believes  that the balance of calendar 2000 will show
more favorable Results of Operations.




                                       12
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES

     For the period  ended June 30,  2000,  our  accumulated  deficit  increased
$1,007,743  from  December 31, 1999 due to the net loss.  In addition to the net
loss of  $1,007,743  cash used by operating  activities  included an increase in
deferred   catalog   expense  of  $80,544  and  prepaid   expenses  of  $16,738.
Additionally,  cash  was  used  by a  decrease  in  accounts  payable,  customer
advances,  and accrued expenses of $326,024 . These uses were offset by non-cash
charges of $213,682 for depreciation  and amortization  compared to $237,869 for
the same  period in 1999.  Cash was also  provided  by a  decrease  in  accounts
receivable of $38,306 and a decrease in inventory of $91,484.  Cash was used for
investing   activities  of  $138,095  to  purchase  new  equipment  and  website
development.  With respect to financing activities,  our cash increased $267,000
from a  borrowing  on line of credit and  current  note  payable  and payment on
long-term debt of $80,059, a decrease in due to/from affiliates of $175,000, and
sale of common stock of $4,300.

     In April, 2000, Kids Stuff, Inc. restructured both their line of credit and
bridge loan with Bank One. The Company retired the 24-month  $500,000  revolving
line of credit by  obtaining  a new  24-month  line of credit  that allows for a
maximum of  $1,000,000  to be drawn on  determined  by an asset based  financing
calculation,  bearing  interest at prime plus 1%. At June 30,  2000,  the amount
that  Kids  Stuff,  Inc.  was able to draw on the line  was  $812,054,  of which
$467,000 was outstanding.  In addition,  to fund working capital needs, $300,000
was borrowed on a new short-term note bearing  interest of prime plus 1%, due on
December 31, 2000.

     In March 1999 the Company sold  460,000  units in a public  offering,  each
Unit  consisting  of one  share  of  preferred  stock  and two  preferred  stock
warrants.  The proceeds of the offering, net of expenses,  were $1,960,557.  The
proceeds  are being  used for  working  capital  purposes,  and to  provide  for
improved efficiency in our operations.

     In the third quarter of 1999 Kids Stuff  restructured  its banking facility
with Bank One,  N.A.  As a result,  Bank One  provided  commercial  real  estate
financing for the purchase of our building in the amount of $1,690,000.  In July
1999 Kids Stuff  obtained a new credit  facility  from Bank One,  N.A.  Bank One
extended a 24-month  revolving  credit line in the amount of  $500,000,  bearing
interest at prime plus 1%. Additionally,  Bank One extended a 60-month term loan
to the Company for $300,000, bearing interest at 8.78%. The Company's previously
outstanding  $800,000  line of credit was retired  with the  proceeds of the new
borrowings.  The new loans are  secured  by the assets of the  Company,  a third
mortgage on the Company's real estate, cross collateralization of life insurance
on the lives of Mr.  And Mrs.  Miller,  and carry  unconditional  and  unlimited
guarantees of Mr. William Miller and Mrs. Jeanne Miller.

     In January 2000, Kids Stuff obtained a bridge loan line of credit from Bank
One, N.A. of $300,000. This line of credit was collateralized by cash held in an
investment  account of Kids Stuff in order to reduce interest expense associated
with the bridge  loan.  As of May 15,  2000,  Kids Stuff  restructured  its bank
financing  facility with Bank One, N.A. As a result,  Bank One provided  working
capital  financing to enable the Company to further  grow its customer  base and
enhance its inventory position. Bank One N.A. extended a $300,000 unsecured line
of credit,  which paid off the bridge loan line of credit and  released the cash
collateral to the Company.  This line of credit expires  December 31, 2000. Bank
One N.A.  extended an  additional  line of credit of  $1,000,000,  which will be
based on a negotiated  formulation of Company  Receivables  and Inventory.  This
facility  replaces  the  24-month  revolving  line of  credit  in the  amount of
$500,000  previously  obtained from Bank One, N.A. Both facilities bear interest
at prime plus 1%.

     Overall,  we  expect  to  meet  our  current  cash  needs  through  ongoing
operations and from our present working capital position.


                                       13
<PAGE>
                 FORWARD LOOKING STATEMENTS AND ASSOCIATED RISKS

     This  Form  10-QSB  contains  forward-looking  statements,   which  reflect
management's  current  views and  estimates  of future  economic  circumstances,
industry  conditions,  company performance and financial results.  These forward
looking  statements are based largely on our  expectations  and are subject to a
number of risks and uncertainties, many of which are beyond our control, such as
competition or possible  future changes to state sales tax laws.  Actual results
could differ materially from these forward looking statements because of changes
in the children's mail order catalog industry,  availability or prices of goods,
credit availability, printers' schedules or availability, and other factors. Any
changes in such  assumptions  or factors could produce  significantly  different
results.

                           PART II. OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

Exhibits filed as part of this report:

27. Financial Data Schedule

No report on form 8-K was filed during the first quarter of 2000.















                                       14
<PAGE>
                   KIDS STUFF, INC. FORM 10-QSB JUNE 30, 2000

                                    Signature

     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                                     Kids Stuff, Inc.

          DATE: _________

                                                  /s/WILLIAM MILLER
                                                     William Miller, CEO and CFO

     THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
FINANCIAL STATEMENTS AND RELATED FOOTNOTES THERETO, OF KIDS STUFF, INC.







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