KIDS STUFF INC
SB-2/A, 2000-04-24
CATALOG & MAIL-ORDER HOUSES
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As filed with the Securities and Exchange Commission on April __, 2000
                                                       Registration No. 333-____

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   -----------
                        PRE-EFFECTIVE AMENDMENT NO. 1 ON
                       FORM S-3 REGISTRATION STATEMENT ON

                                    FORM SB-2
                             REGISTRATION STATEMENT

                        Under the Securities Act of 1933

                                   -----------

                                KIDS STUFF, INC.
             (Exact name of Registrant as specified in its charter)


<TABLE>
<CAPTION>
<S>                                                              <C>                                       <C>
                  Delaware                                       5961                                      34-1843520
         (State or jurisdiction of                   (Primary Standard Industrial                       (I.R.S. Employer
       incorporation or organization)                Classification Code Number)                      Identification No.)
</TABLE>

                                Kids Stuff, Inc.
                            7835 Freedom Avenue, N.W.
                            North Canton, Ohio 44720
                    (Address of principal place of business)

                   William L. Miller, Chief Executive Officer
                                Kids Stuff, Inc.
                            7835 Freedom Avenue, N.W.
                            North Canton, Ohio 44720
                                1 (330) 492-8090

     (Name, address, and telephone number of principal executive offices and
                               agent for service)

                                   Copies to:

                               Steven Morse, Esq.
                                Lester Morse P.C.
                               111 Great Neck Road
                           Great Neck, New York 11021
                                 (516) 487-1446
                              (516) 487-1452 (Fax)

Approximate  date of proposed sale to the public:  As soon as practicable  after
the effective date of this Registration  Statement:  From time to time after the
effective date of this Registration Statement, as determined by the Registrant.
<PAGE>
If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. |_|

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933 check the following box. |X|

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. |_|

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

                                                                        Proposed
                                                        Proposed        maximum
                                                        maximum         aggregate
Title of Securities to be       Amount to be            offering price  offering        Amount of
registered                      registered(1)           per share (2)   price(2)        registration fee

Common stock, par value
<S>                             <C>                     <C>             <C>             <C>
$.001 per share                 270,000 shares          $2.30           $621,000        $172.64(3)
</TABLE>

     (1) Includes the resale of 270,000 shares of Common stock,  par value $.001
per share,  which are  issuable  upon  exercise of a like number of Common stock
Purchase Options.

     (2)  Estimated  solely for purposes of  calculating  the  registration  fee
pursuant to Rule 457(a) under the Securities Act of 1933, as amended.

     (3) Previously paid.

     The Registrant  hereby amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  Registration  Statement  shall become
effective on such date as the  Commission,  acting pursuant to Section 8(a), may
determine.

                                        i


<PAGE>
The  information in this  prospectus is not complete and may be changed.  We may
not sell  these  securities  until the  registration  statement  filed  with the
Securities and Exchange Commission is effective.  The prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities in any state where the offer or sale is not permitted.

                              Subject to Completion

                              Dated April __, 2000
                                                                      Prospectus

                                KIDS STUFF, INC.

                         270,000 Shares of Common stock

         In a private  transaction  on  January 6,  2000,  we issued  options to
purchase our common stock at $.54 per share to National Financial Communications
Corp., a consultant.  Under this prospectus,  the consultant as Selling Security
Holder is offering the resale of shares of our common stock that it may purchase
upon exercising the options.  The Selling Security Holder's plan of distribution
is described  under  "Selling  Security  Holder." The expenses of this offering,
estimated at $40,000 are being paid by us.

         Our common  stock is quoted on the OTC  Electronic  Bulletin  Board and
traded under the symbol "KDST."

         Our  principal  executive  offices are located at 7835  Freedom  Avenue
N.W., North Canton, Ohio 44720, and our telephone number is (330) 492-8090.

         See "Risk  Factors"  beginning  on page 5 for a  discussion  of certain
material  factors that you should  consider in connection  with an investment in
our common stock.

                             ----------------------

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.

                 The date of this prospectus is _________, 2000



<PAGE>
                                TABLE OF CONTENTS
<TABLE>
<CAPTION>
<S>                                                                                            <C>
Where You Can Find More Information.............................................................2
Prospectus Summary..............................................................................3
Risk Factors....................................................................................4
Use of Proceeds.................................................................................7
Dividend Policy.................................................................................7
Market Information..............................................................................7
Management's Discussion and Analysis
 and Results of Operations......................................................................9
Business.......................................................................................14
Management.....................................................................................23
Executive Compensation.........................................................................26
Security Ownership of Certain Beneficial
 Owners an Management..........................................................................33
Certain Transactions...........................................................................34
Selling Security Holder........................................................................35
Description of Securities......................................................................37
Unregistered Shares Eligible for
   Immediate and Future Sales..................................................................40
Legal Matters..................................................................................41
Experts........................................................................................41

</TABLE>

                       WHERE YOU CAN FIND MORE INFORMATION

         We file annual,  quarterly  and special  reports and other  information
with the  Securities and Exchange  Commission.  Our SEC filings are available to
the public over the  Internet at the SEC's web site at  http://www.sec.gov.  You
may also read and copy any document we file at the SEC's public  reference rooms
in Washington  D.C., New York, New York and Chicago,  Illinois.  Please call the
SEC at 1-800-SEC-0330 for further information on the public reference rooms.

                                        2
<PAGE>
                               PROSPECTUS SUMMARY

         This summary highlights some of the information in this prospectus.  It
may not contain all the information that is important to you. To understand this
offering fully,  you should  carefully read the entire  prospectus and documents
incorporated by reference.

         Kids Stuff,  a Delaware  corporation,  is a specialty  direct  marketer
which  publishes  four  catalogs  and  maintains  a web  site  which  emphasizes
children's  hardgood  products from prenatal to age three.  Our publications are
"Perfectly  Safe," "Jeannie's Kids Club," "The Natural Baby," and "Little Feet."
Our  web  site is  accessible  at  www.kidsstuff.com  or on  Yahoo!(R)  Shopping
(http://shopping.yahoocom) a popular one-stop Internet shopping service and part
of Yahoo!(R)s branded network of global Internet properties.  We also maintain a
retail  store for the sale of products  not sold  through our  catalogs  and web
site. Our principal  executive  offices are located at 7835 Freedom Avenue N.W.,
North Canton, OH 44720; our telephone number is (330) 492-8090.

                                  The Offering

<TABLE>
<CAPTION>
<S>                                                           <C>
Common stock to be resold by
Selling Security Holder
upon exercise of Options                                      270,000 Shares

Common stock outstanding

before offering                                               3,520,856 Shares

Securities to be outstanding after the offering assuming all options to purchase
270,000  shares  granted  to  Selling  Security  Holder  are  exercised  but not
including  470,000 shares of common stock subject to  outstanding  stock options
held by our officers, directors and employees. :

     Common Stock                                             3,790,856 shares
     Class A Common Stock Purchase Warrants                   2,400,000 warrants
     Series A Non-Convertible Preferred Stock                 5,000,000 shares
     Series 1 Preferred Stock                                 460,000 shares
     Series 1 Preferred Stock Purchase Warrants               920,000 warrants
     Common Stock Purchase Options                            470,000 options

OTC Bulletin Board Symbols:
  Common stock                                                KDST
  Class A Warrants                                            KDSTW
  Series 1 Preferred Stock                                    KDSPP
  Series 1 Preferred Warrants                                 KDSPW


</TABLE>
                                        3
<PAGE>
                                  RISK FACTORS

         Before you invest in our common  stock,  you should be aware that there
are  various  risks,  including  those  described  below.  You should  carefully
consider these risk factors together with all of the other information  included
in this prospectus before you decide to purchase shares of our common stock.

We have a history of losses and limited profitability.

         Except  for a net  income of  $48,059  and  $50,097  for 1999 and 1997,
respectively, we incurred net losses of $35,788, $521,640 and $536,992 for 1998,
1996 and 1995,  respectively.  We can not  guarantee  that we will  have  future
profitability.

We may need additional capital.

         Kids Stuff expects to make significant cash outlays for the foreseeable
future to fund our growth and to meet Kids Stuff's debt obligations. If our cash
from operations is less than  projected,  we will require  additional  equity or
debt financing in amounts that could be substantial.  The type, timing and terms
of financing we may select will depend upon our cash needs,  the availability of
other financing sources and the prevailing  conditions in the financial markets.
We cannot  guarantee  that we will be able to find any such sources at any given
time on favorable terms.

There are risks associated with increases in postage and paper.

         Postal rates and paper costs  affect the cost of our order  fulfillment
and catalog and promotional  mailings.  We rely heavily on the rate structure of
the United  States Postal  Service and strive for  discounts for bulk  mailings.
Like others in the  catalog  industry,  Kids Stuff  passes  along a  significant
portion of our shipping and handling  expense,  but does not pass along costs of
preparing and mailing catalogs and other promotional materials. In recent years,
the Postal  Service has  increased its rate for both the mailing of catalogs and
packages.  In January 1995 and January 1999,  the Postal  Service  increased the
postage rate paid by Kids Stuff by approximately 14% and 3%, respectively. Since
1994, United Parcel Service has annually increased its rates. The price of paper
is  dependent  upon  supply and demand in the  marketplace.  From  January  1993
through  December  1995,  the  price of paper  available  to us  increased  95%,
resulting in increased  catalog  production  costs and contributing to operating
losses in 1995. Any future significant  increases in postal rates or paper costs
could have a material  adverse effect on our business,  financial  condition and
results of operation.

We need to obtain new customers to maintain our growth.

         We rely on catalog circulation as the principal method of acquiring new
customers for our catalogs by  exchanging,  renting  and/or  purchasing  mailing
lists.  Recently,  we have  opened a  retail  store to  feature  our  children's
clothing and other merchandise which have not been sold through our catalogs and
a web site for the retail sale of our products.  We are dependent upon obtaining
new customers  through these sales efforts to replace  customers  whose children
have outgrown the

                                        4
<PAGE>
usefulness  of our  products.  Our  business  is  subject to the risk that these
efforts to obtain new customers will be unsuccessful and/or cost prohibitive.

Our business is subject to possible change of state sales tax laws.

         Under  current law,  catalog  retailers  are permitted to make sales in
states where they do not have a physical presence without  collecting sales tax.
The United  States  Congress  has the power to change  these  laws.  Since 1987,
legislation  has been  introduced  periodically  in Congress  which would permit
states to require sales tax collection by mail order  companies.  To date,  this
proposed legislation has not been passed.  Should Congress,  however,  pass such
legislation  in the future,  most states could be expected to require  sales tax
collection by out-of-state mail order companies. This would increase the cost of
purchasing  our  products in those  states and  eliminate  whatever  competitive
advantage we may currently  enjoy with respect to in-state  competitors in terms
of sales taxation,  as well as increasing the  administrative and overhead costs
in connection with the collection of such sales tax.

Our business is subject to regulatory risks.

         Our  business,  and the  catalog  industry  in  general,  is subject to
regulation  by a variety of state and  federal  laws  relating  to,  among other
things,  advertising and sales taxes. The Federal Trade Commission regulates our
advertising and trade practices and the Consumer  Product Safety  Commission has
issued  regulations  governing  the safety of the products  which we sell in our
catalogs.  We cannot  guarantee that the rules and  regulations of the foregoing
commissions will continue to support our operations as we presently conduct them
and plan to conduct them in the future.

Our business is subject to intense competition.

         Our mail order catalog , retail clothing outlet and Internet businesses
are highly competitive. These operations compete with other mail order catalogs,
retail stores and web sites,  including  those  operated by  department  stores,
specialty  stores,  discount stores and mass merchants.  Many of our competitors
have greater financial,  distribution and marketing resources than us. We cannot
guarantee that Kids Stuff will be able to compete  effectively with existing and
potential competitors.

We are dependent upon our key personnel.

         We are dependent on the efforts of William L. Miller,  Chief  Executive
Officer,  Jeanne E. Miller,  President,  and a group of employees with technical
and  business  knowledge  regarding  catalogs  and  operations.  If we lose  the
services of one or more of these individuals,  it could materially and adversely
affect our business and our future  prospects.  Although we maintain  $1,000,000
key man life  insurance on each of William L. Miller and Jeanne E. Miller,  such
insurance  may not be  adequate  to  protect  Kids  Stuff  from a loss of  their
services.  Our future  success  will also  depend on our  ability to attract and
retain additional  management and key personnel  required in connection with the
growth and development of our business. If we fail to retain or attract such key
personnel,  there could be a material adverse impact on our business,  financial
condition and operations.

                                        5
<PAGE>
Our business is subject to possible  conflicts of interest  involving William L.
Miller as Chief Executive Officer of Kids Stuff and other related companies.

     William L. Miller is Chief Executive Officer of both The Havana Group, Inc.
and Duncan Hill,  Inc., a principal  stockholder  of both Kids Stuff and Havana.
Conflicts of interest could potentially develop as follows:

          o to the extent  that Mr.  Miller is not able to devote his  full-time
     and  attention to a matter that would  otherwise  require the full-time and
     attention of a business' chief executive officer,

          o involving competition for business opportunities,

          o involving  transactions between Kids Stuff and Mr. Miller and/or his
     affiliated companies, and

          o due to the  relationship  between  Mr.  Miller and Jeanne  Miller as
     husband and wife and as directors of Kids Stuff.

         Kids  Stuff  has not  adopted  any  procedure  for  dealing  with  such
conflicts of interest, except that Kids Stuff's board of directors has adopted a
policy that all new transactions  between Kids Stuff and Duncan Hill,  Havana or
any other  affiliated  company  must be  approved  by at least a majority of our
disinterested directors.

Employment  contracts  of  two  executive  officers  contain  potential  adverse
severance compensation.

         Employment  contracts of William L. Miller and Jeanne E. Miller contain
severance  compensation  to be  paid to them in all  instances  other  than  the
executive's  termination for cause. The minimum amount of such severance will be
equal to the sum of the executive's  salary and bonus paid in the year preceding
the year when such severance is to be paid. The maximum amount of such severance
is equal to the base severance  multiplied by 2.99. The payment of any severance
compensation  under any of the two employment  agreements within the foreseeable
future would likely have a materially adverse impact upon Kids Stuff.

We are dependent upon our data processing and telephone system.

         Our  ability  to  effectively   promote  products,   manage  inventory,
efficiently  purchase,  sell  and ship  products,  and  maintain  cost-effective
operations  are  each  dependent  upon  the  accuracy,   capability  and  proper
utilization  of our data  processing  and  telephone  systems.  We will  need to
enhance the  capacity  and  capabilities  of these  systems from time to time to
support  our  anticipated  growth and  remain  competitive.  Our  telemarketing,
customer service and management  information  systems  functions are housed in a
single facility located at our headquarters. We have a disaster recovery program
through our computer and  telephone  systems  vendors.  We also create a back-up
tape  for  off-site  storage  of our  customer  list and  computer  information.
However,  a significant  disruption or loss  affecting the telephone or computer
systems  or any  significant  damage to our  headquarters  could have a material
adverse effect on our business.

                                        6
<PAGE>
All stockholders matters are controlled by Duncan Hill.

     Duncan Hill, Inc. owns over 80% of our outstanding voting capital stock. As
a result,  Duncan Hill will remain in a position to effectively elect all of our
directors and control our affairs and policies.

There is a limited public market for our common stock.

     Our common stock is traded in the OTC  Electronic  Bulletin Board under the
symbol  "KDST" and there is a limited  public  market for our common  stock.  We
cannot  guarantee  that a liquid and  established  public  market for our common
stock will develop. If an established market does not develop,  the market price
and  liquidity of our common stock may be  adversely  affected.  Future sales of
substantial  amount of our common stock,  or the perception  that such sales may
occur, could adversely affect the value of our common stock and could impair our
ability to raise  additional  capital in the future  through  the sale of equity
securities.

                                 USE OF PROCEEDS

     The expenses of this offering are estimated to cost $40,000. These expenses
are being paid by us.  Except for the exercise  price of $.54 per share that may
be received by us upon the exercise of options, we will not receive any proceeds
from the Selling Security Holder's resale of the shares of common stock issuable
upon exercise of options.

                                DIVIDEND POLICY

     We have not  declared or paid any  dividends  on our common stock since the
date of our  inception.  We intend to retain any  earnings to support the growth
and  development  of our  business  and we have no present  intention  of paying
dividends on our common stock in the  foreseeable  future.  On April 6, 2000, we
declared a dividend on its Series 1 Preferred Stock of $.403 per share to record
holders on the close of business  on April 7, 2000  payable on April 28, 2000 in
our common stock on the basis of .2264 of a share of common stock for each share
of Series 1 Preferred Stock.

                               MARKET INFORMATION

     In June  1997,  we sold  units to the  public  consisting  of two shares of
common  stock and eight  Class A Warrants.  Our common  stock and Class A Common
Stock  Purchase  Warrants have been quoted since June 1997 on the OTC Electronic
Bulletin Board of the National Association of Securities Dealers, Inc. under the
symbols  "KDST" and "KDSTW,  respectively."  Each Class A Warrant  entitles  the
holder to purchase one share of Common  stock at an exercise  price of $5.00 per
share until the close of business on June 26, 2002. As of April 17, 2000 at 4:00
P.M.  Eastern Standard Time, the last sale price of the common stock and Class A
Warrants in the over-the-counter market were $1.1875 and $.16, respectively. The
following  table reflects the high and low sales prices for our Common stock and
Class A Warrants for the periods indicated as reported by the NASD.

                                        7
<PAGE>
<TABLE>
<CAPTION>
                                  Common stock

                                                                        High                             Low
                                                                        ----                             ---
         Fiscal Year Ended December 31, 1998:
         -----------------------------------
<S>                                                                    <C>                              <C>
              First Quarter                                            $6.50........................... $3.63
              Second Quarter                                            5.14.............................2.38
              Third Quarter                                             4.50.............................2.13
              Fourth Quarter                                           3.25..............................1.88

         Fiscal Year Ended December 31, 1999:
         -----------------------------------
              First Quarter                                            $4.00........................... $2.63
              Second Quarter                                             3.50............................1.75
              Third Quarter                                             2.25.............................1.00
              Fourth Quarter                                            2.25...............................44

                                                Class A Warrants

         Fiscal Year Ended December 31, 1998:
         -----------------------------------
              First Quarter                                            $2.25..  ........................$ .25
              Second Quarter                                             1.75..............................50
              Third Quarter                                                .81.............................09
              Fourth Quarter                                              .75............................ .13


         Fiscal Year Ended December 31, 1999:
         -----------------------------------
              First Quarter                                            $ .94..  ........................$ .22
              Second Quarter                                              .75  ............................19
              Third Quarter                                               .38............................ .13
              Fourth Quarter                                              .28..............................06

</TABLE>
          The quotations in the tables above reflect inter-dealer prices without
retail markups, markdowns or commissions.

         In March 1999,  we completed a public  offering of  securities  through
Fairchild  Financial Group,  Inc. In the offering,  we sold 600,000 Units at the
public  offering  price of $5.50 per Unit . Each Preferred Unit consisted of one
share of Series 1  Preferred  Stock and two Series 1  Preferred  Stock  Purchase
Warrants.  Commencing  September 3, 2000, each share of Series 1 Preferred Stock
is convertible  into two shares of common stock.  Commencing  September 3, 2000,
each  Preferred  Warrant  entitles  the holder to purchase one share of Series 1
Preferred  Stock at an  exercise  price of $6.00  per  share  until the close of
business on March 3, 2002.  The Preferred  Units,  Series 1 Preferred  Stock and
Series 1  Preferred  Stock  Warrants  commenced  trading  on the OTC  Electronic
Bulletin Board on March 4, 1999 under the symbols, "KDSPU," "KDSPP" and "KDSPW,"
respectively.  As of the close of  business on February  29,  2000,  the closing
sales prices of the Series 1 Preferred  Stock and Preferred  Warrants were $3.75
and $.84, respectively.

                                        8
<PAGE>
                                 Preferred Units

<TABLE>
<CAPTION>
         Fiscal Year Ended December 31, 1999:                       HIGH                                LOW
         -----------------------------------
<S>                 <C>                                             <C>                                <C>
              March 1999                                            $9.25..............................$7.00
              Second Quarter                                         8.88.............................  7.75

                                 Preferred Stock

         Fiscal Year Ended December 31, 1999:                       HIGH                                LOW
         -----------------------------------
              March 1999                                            $7.00..............................$6.00
              Second Quarter                                         7.38.............................. 6.75
              Third Quarter                                          7.13...............................4.81
              Fourth Quarter                                         6.25...............................1.00



                               Preferred Warrants

         Fiscal Year Ended December 31, 1999:                        HIGH                                LOW
         -----------------------------------
              March 1999                                            $1.13..............................$1.00
              Second Quarter                                         1. 25.............................. .88
              Third Quarter                                          1.50............................... .47
              Fourth Quarter                                         1.44.................................06
</TABLE>

          The quotations in the tables above reflect inter-dealer prices without
retail markups, markdowns or commissions.

          We had 17 and 3  record  holders  of its  Common  stock  and  Series 1
Preferred Stock,  respectively,  as of April 6, 2000 as reported by its transfer
agent (American Stock Transfer & Trust Company).  The foregoing does not include
beneficial  holders of our common  stock  which are held in "street  name" (i.e.
nominee accounts such as Depository Trust Company).

           MANAGEMENTS' DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

1999 versus 1998

     Our  total  net  sales  for  1999  increased   $2,557,087,   or  18.0%,  to
$16,729,951,  compared with  $14,172,864  for 1998. Net sales include sales from
merchandise, Jeannie's Kids Club memberships, shipping and handling charges, and
mailing list rentals.

     The increase in sales is mainly  attributable  to The Natural Baby Catalog,
which  recorded 1999 sales of $6,833,300  compared with  $6,188,586 in 1998. The
Natural baby Catalog accounted for 25% of our overall sales increase.

                                        9
<PAGE>
     The net sales of the Perfectly Safe Catalog increased to $6,100,254 in 1999
compared with  $4,932,732 in 1998.  This  increase is  attributable  to improved
catalog  sales which  permitted  a 4.4%  decrease  in catalog  circulation  from
2,804,194 catalogs mailed in 1999 compared with 2,933,037 catalogs mailed during
1998 while increasing the sales per catalog ratio. The increases in sales of The
Natural Baby Catalog and  Perfectly  Safe  Catalog  were  partially  offset by a
decrease  in net  sales of  Jeannie's  Kids Club  Catalog,  which  decreased  to
$2,833,292  in 1999  compared  with  $3,051,546  for 1998.  Cost of sales,  as a
percentage of net sales, decreased from 61.5% for 1998 to 60.1% for 1999.

     Selling expenses,  which consist of advertising and other marketing related
expenses of Kids Stuff expressed as a percentage of sales,  increased from 28.0%
for 1998 to 29.7% for 1999.  The  increase  was due to higher  catalog cost as a
component of our advertising expense.

     General and administrative expenses were $1,603,808,  or 9.6% of net sales,
for 1999,  and  $1,486,889,  or 10.5% of net sales,  for 1998.  The  decrease in
administrative  expense was attributable to decreased wages and related costs of
employment due to company cost control measures.

     Effective  January 1, 1998, our affiliate,  The Havana Group,  Inc. entered
into an agreement with us whereby we provided administrative functions to Havana
at an annual cost of $206,100  consisting of: $34,000 for accounting and payroll
services, $51,600 for administration and human resource management,  $34,900 for
data  processing,  $32,200 for office  equipment and facilities use, $38,100 for
merchandising and marketing services,  $15,300 for purchasing services and $2.40
per order processed for order fulfillment.  While management believes these fees
would represent  actual costs should Havana  undertake to provide these services
itself,  cancellation or modification of the agreement would have had the impact
of altering our general and administrative expense structure.

     Total costs  charged to Havana in 1999 and 1998  amounted  to $225,086  and
$293,432,  respectively.  At January 1, 1999,  the  agreement  was  modified and
extended on a month-to-month basis as Havana began to incur direct costs for its
administrative  functions.  Havana pays us an accounting,  data processing,  and
administrative  charge of $15,000  per year plus $1.75 per order  processed  for
shipment for warehouse services. Havana was also obligated to pay 5% of its 1999
pretax profits to us in connection  with these  services,  however Havana had no
pre-tax  profits for 1999.  This  agreement  is still in effect,  but Havana has
started providing some of these services directly themselves.

     Our net profit for the year ended  December 31, 1999 was $48,059 or 0.3% of
net sales,  compared to a net loss of $35,788, or 0.3% of net sales for the same
period of 1998.  We attribute  this change  primarily  to decreased  general and
administrative expenses, with slightly lower than expected cost of sales.

                                       10
<PAGE>
Liquidity and Capital Resources

         In March 1999,  we completed a public  offering of  securities  through
Fairchild  Financial Group, Inc. In the offering,  Kids Stuff sold 460,000 Units
at the public offering price of $5.50 per Unit. Each Preferred Unit consisted of
one share of Series 1 Preferred  Stock and two Series 1 Preferred Stock Purchase
Warrants. Kids Stuff realized net proceeds of approximately $1,950,000 from this
Offering.

     In July 1999 Kids Stuff obtained a new credit  facility from Bank One, N.A.
Bank One  extended a 24 month  revolving  credit line in the amount of $500,000,
bearing  interest at prime plus 1%.  Additionally,  Bank One extended a 60 month
term loan to Kids Stuff for $300,000,  bearing  interest at 8.78%.  Kids Stuff's
previously  outstanding $800,000 line of credit was retired with the proceeds of
the new  borrowings.  The new loans are secured by the assets of Kids  Stuff,  a
third  mortgage on Kids  Stuff's real estate,  cross  collateralization  of life
insurance  on the lives of Mr.  And Mrs.  Miller,  and carry  unconditional  and
unlimited guarantees of Mr. William Miller and Mrs. Jeanne Miller.

         In July 1999,  Kids Stuff finalized an agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities  for Kids Stuff and Duncan Hill and temporary  facilities for Havana.
The purchase  price of the building was  $2,200,000.  The purchase was partially
financed through a commercial real estate loan from Bank One, N.A. in the amount
of  $1,690,000.  The loan has a 20 year  amortization  period with an expiration
date of July 7, 2009, and carries a variable interest rate based upon the 30 day
LIBOR plus 2.75%. The rate of interest at September 30, 1999 was 8.78%. The loan
is secured by a first mortgage on Kids Stuff's real estate, guaranteed by Duncan
Hill,   Inc.,  Mr.  William  Miller  and  Mrs.  Jeanne  Miller,   and  is  cross
collateralized with assignment of life insurance.

         At December 31, 1999, Kids Stuff had a deficit in retained  earnings of
$1,390,312,  compared with a deficit of  $1,438,371  at December 31, 1998.  This
change resulted from the 1999 net profit of $48,059. For the year ended December
31, 1999,  operating activities provided $10,346 in cash. Funds were provided by
a decrease in other assets of $74,351 and non-cash  expenses of depreciation and
amortization  of  $337,180.  Funds  were  consumed  by  inventory  increases  of
$119,090,  increases in deferred advertising of $325,398,  decreases in accounts
payable,  customer  advances  and  accrued  expenses  of $245 and  increases  in
accounts  receivable  of $6,030.  For the year ended  December  31,  1999,  Kids
Stuff's  investing  activities used  $2,823,856 in cash.  Property and equipment
additions used $2,570,643 for increases in equipment,  website development,  and
the purchase of corporate office  warehouse  complex.  Additionally,  Kids Stuff
invested  $253,213  in catalog  development  and  redesign  to alter the format,
appearance, design, and presentation of its products.

         For the year ended December 31, 1999, Kids Stuff's financing activities
provided  $3,647,515 in cash.  This consisted of borrowings on long-term debt of
$2,740,000 and the sale of Preferred  Stock of $1,950,915,  partially  offset by
repayments  on its  line-of-credit  in the amount of $262,000,  amounts paid for
deferred  financing  fees  of  $102,624,  and  increases  in  amounts  due  from
affiliates of $93,898.

                                       11
<PAGE>
         For the year ended December 31, 1999,  the combined  effect of net cash
provided  by  operating  activities  of  $10,346,  net  cash  used by  investing
activities  of  $2,823,856,  and net cash  provided by financing  activities  of
$3,647,515  increased  cash from  $25,426 at  December  31,  1998 to $859,431 at
December 31, 1999.

         At December 31, 1998, Kids Stuff had a deficit in retained  earnings of
$1,438,371,  compared with a deficit of  $1,402,583  at December 31, 1997.  This
change  resulted from the 1998 net loss of $35,788.  For the year ended December
31, 1998, operating activities provided $120,094 in cash. Funds were provided by
increases  in  accounts  payable,  customer  advances  and  accrued  expenses of
$724,861,  decreases in accounts receivable of $83,469, and non-cash expenses of
depreciation  and  amortization  of $181,932.  Funds were  consumed by inventory
increases  of  $536,903,  increases in deferred  advertising  of  $155,435,  and
increases in prepaid expenses and other assets totaling  $142,042.  For the year
ended  December 31, 1998,  Kids Stuff's  investing  activities  used $351,027 in
cash.  Property and equipment additions used $130,035 for increases in equipment
and the  establishment of the "Kids Catalog outlet" retail store.  Additionally,
Kids Stuff invested  $220,992 in catalog  development  and redesign to alter the
format, appearance, design, and presentation of its products.

         For the year ended December 31, 1998, Kids Stuff's financing activities
provided $154,465 in cash. This consisted of borrowings on its line of credit in
the amount of $91,000,  increases in prepaid expenses for its anticipated public
offering of $77,008, and decreases in amounts due from affiliates of $140,473.

         For the year ended December 31, 1998,  the combined  effect of net cash
provided  by  operating  activities  of  $120,094,  net cash  used by  investing
activities  of  $351,027,  and net cash  provided  by  financing  activities  of
$154,465  decreased  cash from  $101,894  at  December  31,  1997 to  $25,426 at
December 31, 1998.

         In March 1998,  Statement  of Position  98-1,  Accounting  for Costs of
Computer  Software  Developed or Obtained for Internal Use, was issued.  The SOP
provides  guidance on  accounting  for costs of computer  software  based on the
project stage and other  criteria and is effective for financial  statements for
fiscal years beginning  after December 15, 1998. The effect of adopting  SOP98-1
was not material.

         In June 1998, the Financial Accounting Standards Board issued SFAS 133,
"Accounting for Derivative  Instruments and Hedging  Activities." This statement
established  accounting  and  reporting  standards for  derivative  instruments,
including certain derivative  instruments  embedded in other contracts,  and for
hedging activities.  It requires recognition of all derivatives as either assets
or liabilities on the balance sheet and measurement of those instruments at fair
value. Kids Stuff does not anticipate  engaging in such  transactions,  but will
comply with  requirements of SFAS 133 when adopted.  This statement is effective
for all fiscal  quarters  beginning  after June 15, 1999. The effect of adopting
SFAS 133 was not material.

         Kids Stuff  intends to meet its cash  requirements  over the next 12-15
months  from cash  generated  from  operations  and  proceeds  of its March 1999
completed offering.

                                       12
<PAGE>
Year 2000 Issues

         Many existing  computer programs use only two digits to identify a year
in  the  date  field.   There  programs  were  designed  and  developed  without
considering  the impact of the recent  upcoming  change in the  century.  If not
corrected,  many computer applications could fail or create erroneous results by
or at the year 2000. We corrected our  computers  and the  expenditures  did not
materially adversely impact us.

Forward Looking Statements and Associated Risks

         This  prospectus  contains  forward  looking  statements  which reflect
management's  current  views and  estimates  of future  economic  circumstances,
industry  conditions,  company  performance  and the  financial  results.  These
forward-looking statements are based largely on our expectations and are subject
to a number of risks and  uncertainties,  many of which are beyond our  control,
including, without limitation,  competition and possible future changes to state
sales tax laws.  Actual  results  could  differ  materially  from these  forward
looking  statements as a result of changes in the trends in the children's  mail
order catalog industry,  competition,  availability and price of goods and other
factors. Any changes in such assumptions or factors could produce  significantly
different results.

                                       14
<PAGE>
                                    BUSINESS

HISTORY OF DUNCAN HILL

     Perfectly  Safe,  Inc.  was  formed  by  Duncan  Hill,  Inc.,  a  principal
stockholder  of Kids Stuff in 1990 under Ohio law for the purpose of  publishing
The Perfectly Safe Catalog,  which was acquired from Jeanne Miller, an executive
officer and director of Kids Stuff,  in January  1990.  J. Miller  purchased the
Perfectly  Safe  Catalog  in 1988 from the  catalog's  creator.  In July,  1995,
Perfectly Safe began to publish its second catalog, Jeannie's Kids Club.

         Effective June 30, 1996, Kids Stuff  succeeded to the catalog  business
of Jeannie's Kids Club and Perfectly Safe, Inc. as a result of a  reorganization
in which Kids Stuff acquired from Duncan Hill,  Inc. the assets and  liabilities
of Perfectly Safe,  which was dissolved.  Kids Stuff,  which was incorporated by
Duncan Hill in July 1996, had no operations prior to the reorganization.

         Effective  June 30, 1996,  Kids Stuff also  acquired  from Duncan Hill,
Inc.  the  assets  used by  Duncan  Hill to  perform  the  telemarketing,  order
fulfillment,  data processing and administrative  functions,  so that Kids Stuff
could perform those functions itself.  Kids Stuff then entered into a six- month
transition  period  ended  December  31,  1996  in  which  telemarketing,   data
processing,  order fulfillment,  and  administrative  functions were transferred
from  Duncan  Hill to Kids  Stuff in a manner  consistent  with the  operational
requirements  of the various  subsidiaries  of Duncan  Hill.  During this period
certain  costs  were  allocated  by Duncan  Hill to Kids  Stuff,  and in return,
certain  costs  were  allocated  by Kids  Stuff to  Duncan  Hill  and its  other
subsidiaries, depending upon the transition status of the cost area involved. In
either  case,  the costs were  allocated  pro rata in a manner  consistent  with
Duncan Hill's  practices in existence prior to June 30, 1996. The purchase price
of Perfectly  Safe, Inc. and the  aforementioned  Duncan Hill assets acquired by
Kids Stuff was $2,613,404.

         In July 1997,  Kids Stuff acquired the net assets and operations of The
Natural Baby Catalog from The Natural Baby Company,  Inc., a mail order retailer
of children's  clothing and toys at a total purchase  price of $2,066,829.  This
acquisition  was funded with the net  proceeds of Kids  Stuff's  initial  public
offering and was accounted for as a purchase.

Kids Stuff's Operations

         Kids Stuff is a specialty  direct marketer which publishes two catalogs
with an emphasis on children's  hardgood products (i.e.,  products not primarily
made from  fabrics)  from  prenatal  to age  three.  Based  upon a review of the
catalog trade  publication  called "SRDS Direct  Marketing  List  Service," Kids
Stuff believes that its first catalog,  "Perfectly Safe, The Catalog For Parents
Who Care," is the nation's only catalog devoted to child safety,  child-proofing
the home, and safety-related products for the family. Since 1990, Kids Stuff has
published  over 20 million  Perfectly Safe catalogs and helped  childproof  over
350,000 homes.

         During July, 1995 Kids Stuff  introduced  "Jeannie's Kids Club" catalog
to broaden  its  market  through a new direct  marketing  concept in  children's
products.  Jeannie's  Kids Club  offers  parents  who become  club  members  the
opportunity of saving up to 60% compared with the same products in other popular
children's catalogs. The current annual membership fee is $18.00.

                                       15
<PAGE>
         In July 1997,  Kids Stuff acquired The Natural Baby Catalog,  its third
catalog, The Natural Baby Catalog, which specializes in products made of natural
fiber for children from prenatal to age three.  The Natural Baby Catalog carries
both hardgood products and softgood products (i.e., products primarily made from
fabrics).

         In September 1999, Kids Stuff  introduced a new catalog called "Healthy
Feet"  offering over 1,200  selections  and sizes of shoes,  with an emphasis on
ages birth to age six. To support  this new  venture,  Kids Stuff,  Inc.  mailed
402,000  catalogs to its target  audiences.  Healthy Feet, a "kids shoe catalog"
features  quality shoes from brands such as Sketchers,  Converse,  Keds and Bear
Feet.

KIDS CATALOG OUTLET

         Kids  Stuff  has  recently  leased  a  retail  store  in  Canton,  Ohio
consisting of  approximately  3,300 square feet of space. In November 1998, Kids
Stuff completed the installation of leasehold improvements and opened the retail
store.  The retail store,  which is named "Kids Catalog  Outlet,"  features Kids
Stuff's  children's  clothing  and other  merchandise  which  have not been sold
through Kids Stuff's catalogs.

MARKET

         Kids Stuff's market for  children's  goods is affected by the number of
births as well as women in the work force. Kids Stuff believes that a birth rate
of an estimated 3.8 million births per year and the high  percentage of women in
the work force  place an emphasis  on the  convenience  and value of shopping by
catalog. There can be no assurance that Kids Stuff is correct in such belief.

STRATEGIES

         Kids  Stuff   believes   that  its   expertise  in  the  marketing  and
merchandising of children's products provides the basis for future growth by the
use of the following strategies:

         EXPAND THE  MEMBERSHIP OF JEANNIE'S KIDS CLUB.  Because  Jeannie's Kids
Club offers popular children's products for up to 60% less than other children's
catalogs,  Kids Stuff believes that there is a substantial  market for this type
of home  shopping  service and an  opportunity  to  substantially  increase  the
membership  of Jeannie's  Kids Club,  which went from  inception in July 1995 to
over 39,000 current members.  Although there are costs associated with acquiring
the initial $18  membership  fee, the $18 annual  renewal of such  membership is
approximately  90% profit to Kids Stuff.  Under the terms of the Jeannie's  Kids
Club  membership,  renewals are  automatically  billed to a member's credit card
prior to the  expiration of the  membership.  Kids Stuff intends to continue its
marketing efforts to expand Jeannie's Kids Club membership.

         MAINTAIN THE GROWTH OF THE NATURAL BABY CATALOG.  Revenues of The
Natural Baby Catalog have  increased  from  $3,876,555  in 1992 to $6,833,299 in
1999. Kids Stuff will endeavor to maintain  continuity in the  merchandising and
marketing of this catalog.

                                       16
<PAGE>
         CUSTOMER ACQUISITION  PROGRAMS. In the past, Kids Stuff has relied upon
catalog circulation as the sole method to acquire new customers.  Recently, Kids
Stuff has  established  a web site as described  herein to attract new customers
and increase sales.

         CATALOG  ACQUISITIONS.  Kids Stuff believes  that,  because of the cost
driven  pressures to consolidate,  there may be  opportunities  to acquire other
children's niche catalogs.  Kids Stuff, however, has no short term plans to make
any further  acquisitions  and no assurances can be given that any  acquisitions
will be successfully completed in the future.

         STABILIZE THE  PERFORMANCE OF PERFECTLY  SAFE. In the past, many of the
safety  products  carried by the Perfectly  Safe Catalog were  generally hard to
find and were not well stocked by retail stores.  That is no longer the case. As
a consequence of this competition, the inability of Kids Stuff to access certain
profitable  mailing lists following Kids Stuff's  introduction of Jeannie's Kids
Club,  and the decision of Kids Stuff to devote more of its available  resources
to building the mailing list and  membership  base of Jeannie's  Kids Club,  the
future  performance of the Perfectly Safe Catalog will be highly  dependent upon
Kids  Stuff's  ability  to  more  efficiently   obtain  new  customers   through
substantially reduced catalog mailings.

MERCHANDISING

         Through its Perfectly Safe Catalog,  Kids Stuff emphasizes  quality and
safety and provides full price merchandise  tested by Kids Stuff and backed by a
full satisfaction  warranty. The Perfectly Safe Catalog currently consists of 40
pages   containing   approximately   250   products,    principally   hardgoods,
approximately  55% of which directly  relates to child safety and child proofing
the home, with the balance consisting of safety tested convenience  products and
toys.  Unlike fashion  catalogs which change their mix of products offered based
upon  trends and  seasonality,  Perfectly  Safe  retains  proven  products.  The
merchandising  function  for  Perfectly  Safe is handled by one of Kids  Stuff's
founders, Jeanne Miller, the author of "The Perfectly Safe Home."

         During 1995,  Kids Stuff used its  merchandise  expertise in children's
products to launch its Jeannie's Kids Club Catalog.  The target market  selected
by Kids Stuff is upper income parents who want quality, value and convenience in
products for their  children.  Jeannie's Kids Club Catalog  consists of selected
popular quality  hardgoods  products from other  children's  catalogs offered at
discounts of up to 60%.  Jeannie's  Kids Club Catalog  currently  consists of 40
pages containing approximately 250 products.

         The Natural  Baby  Catalog  emphasizes  alternative  hard and  softgood
products  for babies and their  parents.  The  catalog is 48 pages and  contains
approximately  350  products,  all of which are  natural  fiber,  non-toxic  and
environmentally safe. Approximately 30% of The Natural Baby Catalog product line
is exclusive or private label products.

         The ratio  between  hardgoods  to  softgoods  contained in Kids Stuff's
three catalogs is approximately 3:1. Substantially all of the products contained
in The Perfectly Safe and Jeannie's Kids Club Catalogs are hardgoods. Kids Stuff
continually  identifies  and  tests  new  product  categories  that are  natural
extensions  of the core  business  of its  catalogs.  Each  product  and product
category is measured for its revenue and  profitability,  with advertising costs
allocated to the product based upon

                                       17
<PAGE>
the  number of square  inches of catalog  pages  consumed  in its  presentation.
Products are then rated by profitability performance with weaker products either
removed or altered in their presentation.  Test products are selected based upon
the data contained in the analysis of similar or related products,  or sales and
feature benefits that Kids Stuff's  merchandising  team feels will appeal to the
demographics of the intended catalog customer.

         In September 1999, Kids Stuff  introduced a new catalog called "Healthy
Feet"  offering over 1,200  selections  and sizes of shoes,  with an emphasis on
ages birth to age six. To support  this new  venture,  Kids Stuff,  Inc.  mailed
approximately  402,000 catalogs to its target  audiences.  Healthy Feet, a "kids
shoe catalog"  features  quality shoes from brands such as Sketchers,  Converse,
Keds and Bear Feet.

MARKETING

         Kids  Stuff  serves  the  children's  market  at an age where the child
changes  rapidly and many of the products  become  functionally  obsolete within
months of the date of purchase. Kids Stuff's market for its catalog is primarily
from prenatal to age three.  Kids Stuff maintains  proprietary  mailing lists of
households  with an  average  income  in excess of  $50,000  per year,  a proven
history  of mail  order  purchases  and a newborn  in the  house.  The number of
customers  who purchased in 1998 was over 84,000 for  Perfectly  Safe,  and over
21,000 member and non-member buyers for Jeannie's Kids Club.  (Non-member buyers
are not entitled to purchase  Jeannie's  Kids Club  merchandise  at a discount.)
Kids Stuff also rents  mailing  lists  which  meet Kids  Stuff's  criteria  from
outside  sources,  which  consist  of  independent  list  compilers,  as well as
directly from other  children's  catalogs.  Kids Stuff's present cost of renting
mailing  lists is $.10 per  household  per use.  Kids  Stuff  believes  that The
Natural Baby  Catalog's  mailing list rentals are  primarily  from certain other
children's catalogs based upon a proven history of recent mail order purchases.

         In order to select those households most likely to purchase, Kids Stuff
uses a statistical  modeling system. Kids Stuff believes that the application of
a statistical  modeling  systems  increases the rate of percentage  response and
profitability  of The Natural Baby Catalog,  although  there can be no assurance
that Kids Stuff is correct in such belief.

         Kids  Stuff uses a selling  strategy  built  around  two basic  selling
seasons: fall/winter and spring/summer. Each season requires changes of products
appropriate to the time period for the life of the catalog.  Catalogs are mailed
on a monthly basis in  approximately  equal  quantities,  with  clearance  sales
advertised on wrappers of selected catalog mailings. Monthly mailing quantities,
however,  are  subject to  significant  variations  due to changes in timing and
availability  of  rental  mailing  lists.  In 1999,  the  catalog  mailings  for
Perfectly  Safe and  Jeannie's  Kids  Club  were 2.8  million  and 1.5  million,
respectively.

         The Natural Baby Catalog uses a selling strategy based upon three basic
selling  seasons:  spring,  summer and  fall/winter.  While  catalogs are mailed
monthly, lesser quantities are mailed monthly in the period February-June,  with
quantities  increasing during the fall/winter  season.  The Natural Baby Catalog
mailed approximately 4.2 million catalogs during 1999.

                                       18
<PAGE>
         In September 1999, Kids Stuff  introduced a new catalog called "Healthy
Feet"  offering over 1,200  selections  and sizes of shoes,  with an emphasis on
ages birth to age six. To support  this new venture,  Kids Stuff mailed  402,000
catalogs to its target  audiences.  Healthy Feet, a "kids shoe catalog" features
quality shoes from brands such as Sketchers, Converse, Keds and Bear Feet.

         Due to a  continuing  increase  in  catalog  advertising  costs and the
relatively short customer life, Kids Stuff believes that it can no longer afford
to use catalog  mailings as the sole method of customer name  acquisition.  Kids
Stuff has established a website to advertise and sell its products.

CUSTOMER SERVICE AND TELEMARKETING

         Kids Stuff  derives the vast  majority of its  revenue  through  orders
placed  over  the  telephone  and  emphasizes   superior  customer  service  and
friendliness  in its sales  representatives.  Kids Stuff's  method of receipt of
payment  includes  major credit cards and checks.  Kids Stuff's return policy is
unconditional,  and provides that if a customer is not satisfied with his or her
purchase for any reason,  it may be returned within 30 days for a full refund or
exchange.  If a shipping  error has occurred  Kids Stuff will issue call tags to
pick up merchandise shipped in error and will send a corrected shipment.

         Kids Stuff  employs 45  full-time  and 5 part-time  warehouse  customer
service and  telemarketing  employees at March 1, 2000.  During 1999, Kids Stuff
processed  over  444,000   telephone   orders,   catalog  requests  and  service
requirements.  Kids Stuff also processes  orders,  catalog  requests and service
requests for Havana Group,  Inc.,  an affiliate of Kids Stuff.  In January 1998,
Kids  Stuff  contracted  with  Havana to  provide  Havana  with  administrative,
executive,  and accounting services at an annual cost of approximately  $206,100
as outlined  below and $2.40 per order  processed.  Havana was also obligated to
pay 5% of its 1998  pre-tax  profits  to Kids  Stuff in  connection  with  these
administrative and fulfillment services;  however, Havana had no pre-tax profits
for 1998.  Total costs  charged to Havana in 1999 and 1998  amounted to $225,086
and $293,432,  respectively.  At January 1, 1999, the agreement was modified and
extended on a month-to-month basis as Havana began to incur direct costs for its
administrative  functions.  Havana's  pay to  Kids  Stuff  an  accounting,  data
processing,  and administrative  charge of $15,000 per year plus $1.75 per order
processed for shipment for warehouse  services.  Havana is also obligated to pay
5% of its 1999 pretax profits to Kids Stuff in connection  with these  services,
however  Havana had no pre-tax  profits  for 1999.  This  agreement  is still in
effect,  but  Havana  has  started  providing  some of these  services  directly
themselves.

FULFILLMENT AND DELIVERY

         Kids Stuff's fulfillment and delivery objective is to provide excellent
customer service within a low cost structure. Its fulfillment operations consist
of 30,000 square feet of owned facilities in North Canton,  Ohio. Orders shipped
are  individually  recorded and posted through the use of barcode  scanners,  so
that sales  records and credit card  deposits are  electronically  posted.  Kids
Stuff's fulfillment center processed approximately 357,000 shipments and 325,000
shipments in 1999 and 1998, respectively.

                                       19
<PAGE>
INVENTORY/PURCHASING

         Kids Stuff conducts its purchasing operations at its general offices in
North Canton, Ohio. Each catalog contains several hundred products. Each product
is reviewed weekly through the use of computerized reports that provide detailed
information  regarding  inventory  value,  unit sales,  and purchasing  delivery
times.  Products  are ordered as required  for "just in time"  arrival into Kids
Stuff's inventory.

PRODUCT SOURCING

         Kids Stuff  acquires  products for resale in its catalogs from numerous
domestic  vendors.  No single  source  supplied  more  than 10% of Kids  Stuff's
products in 1999.

SEASONALITY

         Perfectly  Safe's revenues are not  significantly  impacted by seasonal
fluctuations,  as compared  to many other  retail and  catalog  operations.  The
Perfectly  Safe customer is believed to be generally the end user of the product
so purchases  are spread  throughout  the year,  rather than being  concentrated
between October and December,  as are traditional  gift purchases.  Kids Stuff's
limited experience does not indicate that Jeannie's Kids Club's revenues will be
subject to significant seasonal  fluctuation.  Natural Baby Products, a division
of Kids Stuff, has a seasonal increase in the fourth quarter.  During 1999, 1998
and  1997,   The  Natural  Baby  Catalog  sales  in  the  fourth   quarter  were
approximately  46%,  28% and 34% of The Natural Baby  Catalog  total  respective
1999, 1998 and 1997 sales.

COMPETITION

         The mail order catalog and retail clothing outlet industries are highly
competitive.  Kids Stuff's business  competes with other mail order catalogs and
retail stores,  including department stores,  specialty stores, discount stores,
mass  merchants  and  website  stores.   Many  general  and  specialty   catalog
competitors,  as well as retail and website stores,  have substantially  greater
financial,  distribution  and  marketing  resources  than Kids Stuff.  There are
numerous  website stores,  general and specialty  catalogs  selling infants' and
children's  items.  However,  based  upon  type of  goods  offered,  Kids  Stuff
considers  its  primary  hardgood  catalog  competition,  to be "The Right Start
Catalog," "One Step Ahead,"  "Sensational  Beginnings," and "Hand in Hand." "The
Right Start  Catalog" and "One Step Ahead" have  substantially  larger  revenues
than Kids Stuff,  even as adjusted to reflect  consolidation  of the revenues of
The Natural Baby Catalog.

         Other mail order catalogs for children's  hardgood  products which Kids
Stuff  believes  are  competitors  to a lesser  extent are  "Current  Children's
Products," "Troll Learn and Play," "Just for Kids,"  "Childcraft," "Toys to Grow
On," "Hearthsong,"  "Constructive Playthings," "Music for Little People," "Great
Kids," "The Great Kids Company,"  "Ultimate Baby Catalog," "San Francisco  Music
Box," "Stork Kit/Bundle of Joy," "Play Fair Toys," "Animal Town," "Alvin and the
Chipmunks,"  "Livonia Catalog," "Plus and Company," "Disney Catalog," "Storybook
Heirlooms,"  and "F.A.O.  Schwartz."  Many of those catalogs have  substantially
higher revenues than Kids Stuff.

                                       20
<PAGE>
         Certain catalogs,  such as "Hanna Anderson" and  "Biobottoms,"  compete
with The Natural  Baby  Catalog in selected  product  areas,  but do not compete
across the  entire  product  line.  Other mail  order  catalogs  for  children's
softgoods products which Kids Stuff believes are competitors of The Natural Baby
Catalog to a lesser  extent are  "Playclothes,"  "After  the  Stork,"  "Talbot's
Kids," "Spiegel Children's  Clothing," "Brights Creek," "Gymboree," "Eddie Bauer
Children's Fashions," and "Spiegel Kids." Kids Stuff believes that many of these
catalogs have substantially higher revenues than The Natural Baby Catalog.

         In the past, many of the safety products  carried by the Perfectly Safe
Catalog  were  generally  hard-to-find,  lower price items,  such as  electrical
outlet  guards,  appliance cord  shorteners and appliance door latches.  Many of
these  items  are now  stocked  by  retail  stores,  discount  stores  and  mass
merchants.

         In  1995,  Kids  Stuff  experienced  a  competitive   reaction  to  its
introduction  of  Jeannie's  Kids Club  Catalog  which  resulted  in three other
children's  catalogs  refusing to exchange with, or rent their mailing lists to,
Kids Stuff,  resulting in a decrease in sales of the Perfectly Safe Catalog from
$5.0 million in 1994 to $4.7 million in 1995. During 1997, Kids Stuff identified
other mailing lists which have helped to increase the  circulation  and revenues
of the Perfectly Safe Catalog.  Kids Stuff has not  experienced  such a reaction
from its  acquisition  of The Natural  Baby  Catalog,  although  there can be no
assurance that such a competitive reaction will not occur in the future, or that
such an occurrence  would not have an adverse effect upon the  profitability  of
The Natural Baby Catalog.

TRADEMARKS AND TRADE NAMES

         Kids Stuff owns  federally  registered  trademarks:  "Perfectly  Safe";
"Perfectly  Safe, The Catalog For Parents Who Care" with logo;  "Perfectly  Safe
Guarantee"  with logo;  and,  logo.  Kids Stuff  recently  registered  its mark,
"Jeannie's  Kids Club," as a unique  identification  of its Jeannie's  Kids Club
Catalog.  With the recent  acquisition  of The Natural Baby Catalog,  Kids Stuff
acquired the ownership of the trademark  "The Natural Baby Co., Inc." with logo,
which is a federally registered  trademark.  There can be no assurance as to the
extent of the  protection  that will be  provided  to Kids  Stuff as a result of
having such trademarks and trade names or that Kids Stuff will be able to afford
the  expenses of any complex  litigation  which may be  necessary to enforce the
proprietary rights.

REGULATORY MATTERS

         Kids Stuff's business,  and the catalog industry in general, is subject
to  regulation  by a variety of state and federal laws  relating to, among other
things, advertising and sales taxes. The Federal Trade Commission regulates Kids
Stuff's  advertising  and  trade  practices  and  the  Consumer  Product  Safety
Commission  has issued  regulations  governing the safety of the products  which
Kids Stuff sells in its  catalogs.  No  assurances  can be given that Kids Stuff
will  comply  with all state and  federal  laws  affecting  its  business in the
future.

         Due to increasing  popularity  and use of the Internet,  it is possible
that a  number  of laws and  regulations  may be  adopted  with  respect  to the
Internet,  covering issues such as user privacy, pricing,  content,  copyrights,
distribution  and  characteristics  and quality of products  and  services.  The
growth  and  development  of  the  electronic   commerce  market  may  call  for
initiatives for more stringent

                                       21
<PAGE>
consumer  protection  laws  that may  impose  additional  burdens  on  companies
conducting  on-line  business.   Additionally,   taxation  of  Internet  use  or
electronic  commerce  transactions may be imposed.  Any regulation imposing fees
for Internet use or electronic  commerce  transactions could result in a decline
in the use of the Internet and the viability of Internet  commerce,  which could
have a material adverse effect on Kids Stuff's business.

         Under  current law,  catalog  retailers  are permitted to make sales in
states where they do not have a physical presence without  collecting sales tax.
Kids Stuff  believes that it collects sales taxes in states where it is required
to do so. However, since 1987,  legislation has been introduced  periodically in
the U.S.  Congress  which would permit states to require sales tax collection by
mail order  companies.  To date, this proposed  legislation has not been passed.
Should Congress, however, pass such legislation in the future, most states could
be  expected  to  require  sales  tax  collection  by  out-of-state  mail  order
companies.  This would increase the cost of purchasing Kids Stuff's  products in
those states and eliminate  whatever  competitive  advantage that Kids Stuff may
currently enjoy with respect to in-state competitors in terms of sales taxation,
as well as increasing  the  administrative  and overhead  costs to Kids Stuff in
connection  with the  collection  of such sales tax.  There can be no assurances
given that these  state  sales tax laws will not be changed in the future to the
detriment  of Kids  Stuff.  Kids  Stuff has no claims or  regulatory  matters in
process or pending as of April 1, 2000.

PRODUCT LIABILITY INSURANCE

         Since 1990,  Kids  Stuff's  parent,  Duncan Hill,  has carried  product
liability  insurance  for Kids Stuff and  Havana.  The  current  coverage  is $1
million per  occurrence  with an  aggregate  limit of $2 million.  The policy is
supplemented by an umbrella liability policy providing coverage of an additional
$1 million per  occurrence,  $2 million  aggregate.  The policies are carried by
Duncan  Hill,  with Kids Stuff and Havana as named  insureds.  The  policies are
issued for a period of one year and are  currently in effect  through  September
17, 2000. Kids Stuff may, in the future,  procure the same coverage in its name,
alone.  Although  Kids Stuff  believes  that its present  insurance  coverage is
sufficient for its current level of business  operations,  there is no assurance
that such  insurance  will be  sufficient  to cover  potential  claims,  or that
adequate,  affordable  insurance coverage will be available to Kids Stuff in the
future.  An uninsured  successful claim against Kids Stuff or a successful claim
in excess of the liability  limits or relating to an injury  excluded  under the
policy could have a material adverse effect on Kids Stuff.

EMPLOYEES

         As of  January 1, 2000,  Kids Stuff had 77 full time  employees  and 10
part time  employees.  Of this total,  13  employees  or 15% of total  full-time
employees,  hold positions of managers;  56 employees or 64% of the total,  hold
hourly paid positions.  The largest single segment of Kids Stuff's employment is
in direct labor involving order entry, customer service, and distribution, where
47 employees or 54% of total Company  employment is involved.  The work force is
non-union,  and  Kids  Stuff  does  not  anticipate  a  union  presence  in  the
foreseeable future.

                                       22
<PAGE>
DESCRIPTION OF PROPERTY.

         Kids Stuff's principal offices,  telemarketing center and warehouse are
located in North Canton,  Ohio.  Kids Stuff purchased this facility in July 1999
at a purchase price of $2,200,000. The facility consists of approximately 39,000
square feet of space.

         In August  1998,  Kids Stuff  entered  into a lease for retail space at
4418 Belden Village Street,  Canton, OH, containing  approximately  3,400 square
feet of space.  This lease,  which amends an earlier lease,  has a term expiring
December 31, 2002.  Kids Stuff will pay a monthly rent of  approximately  $2,250
commencing  30 days after Kids Stuff takes  possession  of the  premises and the
landlord notifies Kids Stuff that the space is ready for occupancy.

LEGAL PROCEEDINGS

         In the normal course of business, Kids Stuff may be involved in various
legal  proceedings from time to time.  Presently,  however,  Kids Stuff is not a
party to any  litigation,  whether  routine or incidental  to its  business,  or
otherwise.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         Information  both  included  and  incorporated  by  reference  in  this
prospectus may contain forward-looking  statements within the meaning of Section
27A of the Securities Act and Section 21E of the Exchange Act. This  information
may involve known and unknown risks,  uncertainties  and other factors which may
cause our actual results, performance or achievements to be materially different
from future  results,  performance or  achievements  expressed or implied by any
forward-  looking   statements.   Forward-looking   statements,   which  involve
assumptions  and describe our future plans,  strategies  and  expectations,  are
generally  identifiable by use of the words "may," "will,"  "should,"  "expect,"
"anticipate,"  "estimate,"  "believe," "intend," or "project" or the negative of
these words or other variations on these words or comparable terminology.  These
forward-looking  statements are based on assumptions that may be incorrect,  and
we cannot assure you that these  projections  included in these  forward-looking
statements  will come to pass. Our actual results could differ  materially  from
those  expressed  or implied by the  forward-looking  statements  as a result of
various  factors,  including the risk factors  described  above and elsewhere in
this   prospectus.   We  undertake  no   obligation   to  update   publicly  any
forward-looking  statements  for any  reason,  even if new  information  becomes
available or other events occur in the future.

                                       23
<PAGE>
                                   MANAGEMENT

Directors and Executive Officers

         The names and ages of the  directors  and  executive  officers  of Kids
Stuff are set forth below:

<TABLE>
<CAPTION>
Name                                   Age                          Position

<S>                                    <C>                          <C>
William  L. Miller (1)                 63                           Chairman of the Board of Directors,
                                                                    Chief Executive Officer, Principal
                                                                    Financial and Accounting Officer,
                                                                    Secretary

Jeanne E. Miller (1)                   52                           President, Director


Clark D. Swisher                       47                           Director

Alfred M. Schmidt                      66                           Director

Debra P. Gibbs                         46                           Director
- ------------------
</TABLE>
(1)      W. Miller and J. Miller are husband and wife.

         The term of office for each of Kids Stuff's directors is one year until
their respective  successors are elected and shall qualify.  Executive  officers
serve at the pleasure of the Board of Directors.

         The terms of all  officers  expire at the annual  meeting of  directors
following the annual stockholders  meeting.  Subject to their contract rights to
compensation,  if any, officers may be removed, either with or without cause, by
the Board of Directors,  and a successor elected by a majority vote of the Board
of Directors, at any time.

(c)      Business Experience

     WILLIAM  L.  MILLER,  Chairman  of  the  Board,  Chief  Executive  Officer,
Principal  Financial  and  Accounting  Officer,  Treasurer and Secretary of Kids
Stuff since its  formation in July 1996.  Mr.  Miller  serves as Chairman of the
Board,  President  and Chief  Executive  Officer of The Havana  Group,  Inc.,  a
company  that  sells  tobacco  and  accessory   products  since  December  1997.
Previously,  he was the sole director and an executive  officer of E.A. Carey of
Ohio,  Inc.  from 1984 to  December  1997.  Mr.  Miller had been a  director  of
Perfectly  Safe, Inc. and its vice President since it was formed by Duncan Hill,
Inc. in 1990 until July 1996. Mr. Miller is President, Founder and a director of
Duncan  Hill,  a  company  he  formed  in  1977,  Mr.  Miller  founded  the  MBI
Corporation,  which designed and developed  packaging machinery  (1975-78).  Mr.
Miller served in executive capacities in the direct marketing industry from 1971
to 1975.  He holds a  Bachelors  Degree in  Mechanical  Engineering  from Purdue
University  and  a  Masters  Degree  in  Business  Administration  from  Indiana
University

                                       24


<PAGE>
     JEANNE E. MILLER has been a director of Kids Stuff since July 1996, and its
President since January 1998. Previously, she served as Executive Vice President
of Kids Stuff from July 1996 until January 1998.  Since July 1996,  Mrs.  Miller
had been a  director  of  Perfectly  Safe,  Inc.,  and its  President  since its
formation in 1990 until July 1996. Mrs. Miller  co-founded  Duncan Hill, Inc. in
1977 and has been a director and its Vice President  since 1977.  Mrs. Miller is
the author of the child safety book THE PERFECTLY SAFE HOME,  published by Simon
and  Schuster in 1991 and has  appeared on network  television  to speak on that
subject.  Mrs.  Miller  served as Vice  President  and a  director  of Carey and
Highland Pipe Company,  both of which are  subsidiaries of Duncan Hill from 1984
to 1996.

     CLARK D. SWISHER is a director of Kids Stuff since July 1996 and a director
of The Havana Group,  Inc. since March 2000. Mr. Swisher has been Vice President
of the Employee  Benefits  Division of the  Leonard-McCormick  Agency, a general
insurance agency,  since 1984. Mr. Swisher's  professional  background  includes
membership in the National  Association of Life  Underwriters and the University
of Akron Business  Advisory  Council.  Mr. Swisher has been a director of Duncan
Hill, Inc. since 1995.

     ALFRED M. SCHMIDT,  JR., a director of Kids Stuff since  September 1998, is
President of The Schmidt Group International,  Inc., direct marketing/management
consultants.  Mr.  Schmidt was the  entrepreneur  owner of New  Hampton  General
Store, a consumer catalog  company.  Mr. Schmidt was a Vice President of Hanover
House,  then the first Vice  President of Brooks  Brothers,  a national chain of
apparel  specialty  stores  with 65  stores in the U.S.  and six in  Japan.  Mr.
Schmidt  subsequently  was the  first  Vice  President  of Direct  Marketing  of
Bergdorf Goodman,  N.Y., a designer apparel retailer,  and Senior vice President
in charge of catalogs at the Franklin Mint, Franklin Center,  Pennsylvania.  Mr.
Schmidt finished his public career as President of Myron Manufacturing  Company,
a direct  marketing  firm  selling  advertising  specialty  products by catalog,
direct mail, and  telemarketing.  For the past twelve years, Mr. Schmidt has led
his company in catalog  consulting  with clients from Europe to the Pacific Rim.
Mr. Schmidt is a member of the Direct Marketing Association,  the 1982 winner of
the prestigious Henry Hoke Award and the DMA Echo Leader Award. He was a founder
of the  Catalog  Leader's  Group.  Mr.  Schmidt  has  served on the DMA  Catalog
Council, The Direct Marketing Educational Council, and the Direct Marketing Idea
Exchange.  Mr. Schmidt has been a  contributing  writer to Catalog Age Magazine,
Catalog  Business,  Direct  Marketing  Magazine and D.M.  News.  Mr. Schmidt has
addressed audiences extensively in the U.S. as well as Europe and the Far East.

     DEBRA P. GIBBS, a director of Kids Stuff since September 1999, received her
Masters of Law and Taxation in May 1980 from the  University  of Miami School of
Law and her J.D. Degree in February 1979 from the Ohio Northern University, Ada,
Oho. From 1980 to 1983,  she was employed as an attorney by Aluminum  Company of
America in their  corporate  tax/legal  department.  From 1983 to 1985,  she was
employed as an attorney by Firestone Tire & Rubber Company, Akron, Ohio in their
tax department.  From 1986-1999,  she has performed  various  volunteer work and
raised her  children.  During the past five years,  she has not been  associated
with any firms outside of her volunteer work.

     The Board of Directors has recently  established a  Compensation  Committee
and an Audit Committee  consisting of Alfred M. Schmidt, Jr. and Debra P. Gibbs.
The Audit Committee will,

                                       25
<PAGE>
among other things, make recommendations to the Board of Directors regarding the
independent  auditors  for Kids  Stuff  approve  the scope of the  annual  audit
activities of the independent auditors and review audit results and have general
responsibility  for all auditing  related matters.  The  Compensation  Committee
consists  of  Alfred  M.  Schmidt,  Jr.  and Debra P.  Gibbs.  The  Compensation
Committee  reviews and  recommends  to the Board of Directors  the  compensation
structure for Kids Stuff's  officers and other management  personnel,  including
salary rates,  participation in incentive compensation and benefit plans, fringe
benefits,  non-cash  perquisites and other forms of compensation.  The Committee
also administers Kids Stuff's 1997 Long-Term Stock Incentive Plan.

         Kids  Stuff's   Certificate  of  Incorporation   contains  a  provision
eliminating the personal  monetary  liability of directors to the extent allowed
under the General Corporation Law of the State of Delaware. Under the provision,
a  stockholder  is able to prosecute  an action  against a director for monetary
damages only if he can show a breach of the duty of loyalty, a failure to act in
good faith,  intentional  misconduct,  a knowing  violation  of law, an improper
personal benefit or an illegal dividend or stock  repurchase,  as referred to in
the provision, and not "negligence" or "gross negligence" in satisfying his duty
of care. In addition,  the provision  applies only to claims  against a director
arising out of his role as a director or not, if he is also an officer, his role
as an  officer or in any other  capacity  or to his  responsibilities  under any
other law, such as the federal securities laws. The provision, however, does not
affect the  availability of seeking  equitable relief against a director of Kids
Stuff.  In addition,  Kids Stuff's Bylaws provide that Kids Stuff will indemnify
its  directors,  officers,  employees  and other  agents to the  fullest  extent
permitted by Delaware law. Insofar as  indemnification  for liabilities  arising
under the  Securities  Act of 1933,  as amended may be permitted  to  directors,
officers  and  controlling  persons  of Kids  Stuff  pursuant  to the  foregoing
provisions,  or  otherwise,  Kids Stuff has been advised that, in the opinion of
the Securities and Exchange  Commission,  such indemnification is against public
policy  as  expressed  in  the  Securities  Act  of  1933  and  is,   therefore,
unenforceable.

Compensation of Directors

         Kids Stuff pays its directors who are not also  employees of Kids Stuff
$500 for each meeting  attended and  reimburses  such  directors  for travel and
other expenses  incurred by them in connection with attending Board of Directors
meetings. Directors are eligible to participate in 1997 Stock Incentive Plan.

                                       26

<PAGE>
                             EXECUTIVE COMPENSATION

         The following table provides a summary  compensation table with respect
to the  compensation  of William Miller,  Kids Stuff's Chief  Executive  Officer
(CEO), and Jeanne Miller, Kids Stuff's President for the past three years.

<TABLE>
<CAPTION>
                                            SUMMARY COMPENSATION TABLE

                                                                                   Long Term Compensation
                                                 Annual Compensation                           Awards           Payouts
           (a)        (b)        (c)                 (d)           (e)           (f)          (g)                (h)           (i)
                                                                  Other                                                        All
          Name                                                    Annual      Restricted                                      Other
           and                                                    Compen-       Stock                             LTIP       Compen-
        Principal                                                 sation       Award(s)     Number of           Payouts       sation
        Position  Year       Salary ($)         Bonus ($)        ($) (1)       ($)  (2)     Options (3)            ($)          ($)
William Miller,
Chief Executive
Officer
<S>               <C>        <C>                   <C>           <C>             <C>         <C>                   <C>         <C>
                  1999       125,000              -0-            44,000         -0-          100,000              -0-         -0-
                  1998       125,000              -0-             4,000         -0-            -0-                -0-         -0-
                  1997       125,000              -0-             4,000         -0-          100,000              -0-         -0-

Jeanne Miller,
President         1999       105,000              -0-             4,000         -0-          200,000              -0-         -0-

                  1998        94,000              -0-             4,000         -0-          100,000              -0-         -0-
                  1997        90,000              -0-             4,000         -0-            -0-                -0-         -0-
</TABLE>

(1)      A total of $40,000 was paid to Miller in 1999 as  compensation  for his
         loan guarantees.  Does not include the value of leased automobiles used
         almost  exclusively for Kids Stuff's business or key man life insurance
         on the lives of each of William  Miller and Jeanne Miller in the amount
         of  $1,000,000,  payable to Kids  Stuff in the event of death.  William
         Miller is provided with a leased  automobile by The Havana Group,  Inc.
         with a  monthly  cost of  approximately  $1,100  and  Jeanne  Miller is
         provided  with a leased  automobile  by Kids Stuff at a monthly cost of
         approximately  $800. The foregoing  table does not include the value of
         any personal use of such automobiles.

(2)      Does not include 2,400,000 shares of Kids Stuff's Common stock and
         5,000,000 shares of Kids Stuff's Series A Preferred Stock issued to
         Duncan Hill, Inc. in connection with a reorganization.

(3)      See "Employment Contracts" for a description of these options.  Options
         granted in 1999 include the cancellation of all options granted in past
         three  years and  regrant  of an equal  number,  thereby  lowering  the
         exercise price to $1.33 per share.

                                       27


<PAGE>
                               OPTION GRANTS TABLE
<TABLE>
<CAPTION>

         The information  provided in the table below provides  information with
respect to individual grants of Kids Stuff's stock options during fiscal 1999 of
each of the executive  officers named in the summary  compensation  table above.
Kids Stuff did not grant any stock appreciation rights during 1999.

                                         Option Grants in Last Fiscal Year
                                                                                                              Potential
                                                                                                         Realizable Value at
                                                                                                            Assumed Annual
                                                  Individual Grants                                     Rates of Stock Price
                                                                                                              Appreciation
                                                                                                           for Option Term (2)

(a)            (b)                      (c)                    (d)                  (e)            (f)          (g)            (h)
               ---                      ---                    ---                  ---            ---          ---            ---
                                                                % of
                                                                Total
                                                              Options/
                                                             Granted to
                                         Options             Employees              Exercise     Expira-
                                         Granted              in Fiscal              Price        tion
              Name                         (#)                Year (1)               ($/Sh)       Date          5% ($)      10% ($)

<S>                                    <C>                        <C>                <C>        <C>   <C>       <C>         <C>
William Miller                         100,000                    22                 1.33       10/16/08        79,000      152,000
Jeanne Miller                          200,000                    44                 1.33       01/01/07        90,000      206,000

</TABLE>


(1)      The percentage of total options granted to Kids Stuff's employees in
         fiscal year is based upon options granted to officers, directors and
         employees.

(2)      The potential  realizable  value of each grant of Kids Stuff's  options
         assumes that the market price of its Common stock  appreciates in value
         from  the date of grant  to the end of the  option  term at  annualized
         rates of 5% and 10%,  respectively,  and after subtracting the exercise
         price from the potential realizable value.

                                       28

<PAGE>
AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
AND FY-END OPTION VALUES

         The information  provided in the table below provides  information with
respect to each exercise of Kids Stuff's stock option during fiscal 1999 by each
of the executive officers named in the summary compensation table and the fiscal
year end value of Kids Stuff's unexercised options.
<TABLE>
<CAPTION>

           (a)                  (b)               (c)                   (d)                          (e)
           ---                  ---               ---                   ---                          ---

                                                                                                   Value of
                                                                     Number of                   Unexercised
                               Shares                               Unexercised                  In-the-Money
                              Acquired                             Options at FY-                  Options
                                 on              Value                End (#)                    at Fy-End($)
                              Exercise         Realized             Exercisable/                 Exercisable/
          Name                  (#)              ($)(1)             Unexercisable              Unexercisable(1)

<S>                              <C>               <C>              <C>    <C>                          <C>
William L.. Miller              -0-               -0-               75,000/25,000                      -0-
Jeanne E. Miller                -0-               -0-              275,000- /25,000                    -0-

</TABLE>


(1)      The  aggregate  dollar  values in column (c) and (e) are  calculated by
         determining the difference  between the fair market value of the Common
         stock  underlying  the options and the  exercise  price of Kids Stuff's
         options  at  exercise  or  fiscal  year  end  (i.e.   $46  per  share),
         respectively.  In calculating  the dollar value realized upon exercise,
         the value of any payment of the exercise price is not included.

         INCENTIVE  COMPENSATION PLAN. Kids Stuff's Incentive  Compensation Plan
(the  "Plan") is designed  to motivate  employee  participants  to achieve  Kids
Stuff's annual  strategic  goals.  Eligibility for  participation in the Plan is
limited to the  executive  officers of Kids Stuff,  and such other  employees of
Kids Stuff as may be designated by the Board of Directors from time to time. The
amount of such plan with respect to any year shall be  determined  subsequent to
the end of that year upon the determination of Kids Stuff's operating income for
that year.  Each  participant  in the Plan is eligible to receive from the bonus
plan  an  annual  award  of up to 50%  of the  participant's  base  salary.  The
Compensation Committee is responsible for recommending to the Board of Directors
performance  objectives and awards for  participants.  William Miller and Jeanne
Miller  are  expected  to be the  principal  participants  in the  Plan and they
control the election of all  directors.  Payouts are to be  determined  annually
following  determination  of Kids Stuff's fiscal year-end  results.  The Plan is
subject  to  amendment  of  termination  at any  time,  but no such  action  may
adversely   affect  any  rights  or  obligations  with  respect  to  any  awards
theretofore made under the Plan. As of the date of this prospectus, compensation
has been paid under the Plan.

         1997 STOCK INCENTIVE PLAN. Under the plan which was adopted in 1997 and
amended on  September  21,  1999,  the  compensation  committee  of the Board of
Directors, may grant stock incentives to key employees and the directors of Kids
Stuff pursuant to which a total of 400,000 shares of Common stock may be issued;
provided, however, that the maximum amount of Common

                                       29
<PAGE>
stock with respect to which stock incentives may be granted to any person during
any calendar year shall be 20,000 shares, except for a grant made to a recipient
upon the recipients initial hiring by Kids Stuff, in which case the number shall
be a maximum of 40,000  shares.  These  numbers are subject to adjustment in the
event of a stock split and similar events.  Stock incentive grants may be in the
form of  options,  stock  appreciation  rights,  stock  awards or a  combination
thereof.  The  plan is not  subject  to any of the  provisions  of the  Employee
Retirement Income Security Act of 1974.

         Options  granted under the plan may be either  incentive stock options,
which  qualify for  special  tax  treatment  under  Section 422 of the  Internal
Revenue Code, or  nonstatutory  stock options,  which do not qualify.  Incentive
stock  options may only be granted to persons who are  employees  of Kids Stuff.
Options  will  expire at such  time as the  compensation  committee  determines,
provided that no stock option may be  exercisable  later than ten years from its
grant,  except that the maximum term of any incentive  stock option granted to a
person who owns,  directly or  indirectly,  10% or more of the  combined  voting
power of Kids Stuff's  capital stock shall be five years.  If an optionee ceases
to be an employee or director by reason of death, incapacity of retirement,  the
option  shall  terminate  fifteen  months  after  the  optionee  ceases to be an
employee.  If an optionee ceases to be an employee  because of resignation  with
the  consent of the  compensation  committee,  the option will  terminate  three
months after the optionee ceases to be an employee.  If an optionee ceases to be
an employee or director for any other reason, the option will expire thirty days
after the optionee ceases to be an employee.

         The option price per share is determined by the compensation committee,
except for  incentive  stock  options which cannot be less than 100% of the fair
market value of the Common stock on the date such option is granted or less than
110% of such fair market value if the optionee is a 10% shareholder.  Payment of
the  exercise  price may be made in cash,  or unless  otherwise  provided by the
compensation  committee in shares of Common stock delivered to Kids Stuff by the
optionee or by the withholding of shares issuable upon exercise of the option or
in a combination thereof.  Options cannot be exercised until the date determined
by the  compensation  committee.  Each option  shall be  exercised in full or in
part. Options are not transferable other than by will or the laws of descent and
distribution,  and may be exercised  during the life of the employee or director
only by him or her.  No options  may be granted  under the plan after  March 27,
2007.  However,  any options outstanding on March 27, 2007 will remain in effect
in accordance with their terms.

         The plan also  provides for the granting of stock  appreciation  rights
which entitle the holder to receive upon exercise an amount in cash and/or stock
which is equal to the  appreciation in the fair market value of the Common stock
between the date of the grant and the date of exercise.  The number of shares of
Common stock to which a stock appreciation right relates, the period in which it
can be  exercised,  and other terms and  conditions  shall be  determined by the
compensation committee, provided however, that such expiration date shall not be
later than ten years from the date of the grant. Stock appreciate rights are not
transferable other than by will or the laws of descent and distribution, and may
be  exercised  during  the life of the  grant  only by the  grantee.  The  stock
appreciation  rights are subject to the same rules  regarding  expiration upon a
grantee's  cessation  of  employment  or  directorship,  as pertains to options,
discussed above.

         The  compensation   committee  may  also  award  stock  awards  through
issuances   of  shares  of  common   stock  in  payment  of  certain   incentive
compensation, subject to such conditions and

                                       30
<PAGE>
restrictions as the committee may determine.  All shares of common stock subject
to a stock award will be valued at not less than 100% of the fair  market  value
of such shares on the date the stock  award is granted.  The number of shares of
Common stock which may be granted as a stock award in any calendar  year may not
exceed 80,000.

         The plan will be administered by the compensation committee,  which has
the authority to prescribe,  amend and rescind rules and regulations relating to
the plan, to accelerate  the exercise date of any option,  to interpret the plan
and to make all necessary determinations in administering the Plan.

         The plan will remain in effect until such time as it is  terminated  by
the Board of Directors.  The plan may be amended by the Board of Directors  upon
the  recommendation  of  the  compensation   committee,   except  that,  without
stockholder  approval,  the plan may not be amended to:  increase  the number of
shares subject to issuance under the Plan;  change the class of persons eligible
to participate under the plan;  withdraw the administration of the plan from the
compensation  committee;  or, to permit any option to be exercised more than ten
years after the date it was granted.

     The  compensation  committee  consists  of Debra P.  Gibbs  and  Alfred  M.
Schmidt, Jr. The committee has granted options to purchase 80,000 shares of Kids
Stuff's Common stock as of April 1, 2000.

EMPLOYMENT AGREEMENTS

         Kids Stuff has entered into separate  five-year  employment  agreements
with William Miller and Jeanne Miller,  effective  January 1, 1997,  pursuant to
which  William  Miller is serving as Chief  Executive  Officer of Kids Stuff and
Jeanne Miller  served as its Executive  Vice  President.  In January 1998,  Kids
Stuff elected Jeanne Miller President of Kids Stuff. In October 1998, Kids Stuff
and Jeanne Miller entered into an amended agreement.  The employment agreements.
as amended, provide for an annual base salary of $125,000 for William Miller and
$105,000 for Jeanne Miller, subject to annual review for increase by Kids Stuff.
The employment  agreements also provide for the eligibility of these  executives
to receive annual cash bonuses under Kids Stuff's  Incentive  Compensation  Plan
discussed above. Each of these executives is provided with automobiles,  at Kids
Stuff's  expense,  for their exclusive use, the make and model of which is to be
mutually agreed upon by the executive and Kids Stuff,  from time to time.  These
automobiles  are used almost  exclusively for business  purposes.  Each of these
executives is also to be reimbursed for certain personal  expenses up to $6,500,
which  amount  shall be subject to increase to pay for any  personal  income tax
liability should such reimbursements be deemed taxable to the executive. Each of
these  executives is also entitled to participate  in any employee  benefit plan
which  Kids  Stuff  may  create in the  future.  Kids  Stuff has also  agreed to
maintain in force, at its expense, during the term of the employment agreements,
life  insurance for the benefit of each of the  executives in an amount equal to
twice the base salary of William Miller and five times the base salary of Jeanne
Miller.  (As of December 31, 1999,  Kids Stuff has not issued such insurance for
William  Miller and/or  Jeanne  Miller,  but intends to do so).  Pursuant to the
employment  agreements,  each of these executives has agreed not to compete with
Kids Stuff during employment and for a period of one year following  termination
of employment and has further agreed to maintain as  confidential,  Kids Stuff's
proprietary information.

                                       31
<PAGE>
         Each of the employment agreements provide for severance compensation to
be paid in all instances  other than the  executive's  termination for cause. In
the event that the executive  becomes  disabled or dies, Kids Stuff, in the case
of William Miller,  is required to pay an amount equal to the product of (x) and
(y) where (x) is the sum of the  executive's  salary and bonus paid in the prior
year  multiplied by 2.99 and (y) the  percentage of the  employment  agreement's
five  year  term  remaining  from the date of  death  of  disability;  provided,
however,  that such severance  compensation  will not be less than the officer's
salary and bonus paid in the year prior to the year in which the officer dies or
becomes disabled.  The foregoing benefit is provided in the employment agreement
of Jeanne Miller,  but only in the event of  disability.  Each executive is also
entitled to be paid severance  compensation in an amount equal to the sum of the
executive's  salary and bonus paid in the prior year  multiplied  by 2.99 in the
event that the executive elects to terminate the employment  agreement upon Kids
Stuff's  material  breach  of the  employment  agreement  or upon  Kids  Stuff's
reduction of the executive's  responsibilities,  duties, functions or dignity of
position  resulting  from a change  of  control,  or  otherwise.  Assuming  that
severance  payments were due to each of the executive officers as of the date of
the  Prospectus  under the  immediately  preceding  sentence,  the amount of the
severance  payment to each of William Miller and Jeanne Miller would be $299,000
and  $194,350,  respectively.  Each  executive  is further  entitled  to be paid
severance  compensation in the amount equal to the sum of the executive's salary
and bonus paid in the last year of the executive's  employment  agreement in the
event that the executive is not rehired upon terms  acceptable to him or her or,
in the case of William Miller, a successor chief executive officer is hired with
William  Miller's  consent to replace  William Miller prior to the expiration of
the term of his employment  agreement.  Additionally,  any executive entitled to
severance  compensation,  above,  will also be  entitled to  participate  in any
Company-sponsored  employee health benefit plan at Kids Stuff's  expense,  for a
maximum of eighteen months from the date of termination.

         Each of William  Miller  and Jeanne  Miller  was  granted  under  their
respective  employment  agreements an option to purchase  100,000 shares of Kids
Stuff's  common  stock,  which  option  vests  25% on  each  of the  first  four
anniversary  dates  commencing  January  1,  1998,  regardless  of  whether  the
executive  is employed on such dates by Kids Stuff.  The vested  options will be
immediately exercisable and will expire on January 1, 2007. Miller also received
immediately  vested and  exercisable  options to purchase an additional  100,000
shares in October 1998. All of the options  granted to Mr. and Mrs.  Miller were
canceled in September  1999 and were regranted at an exercise price of $1.33 per
share on almost identical terms as the original options.

         William Miller is permitted  under his agreement to devote such time to
managing the affairs of the various other Duncan Hill, Inc. entities as he deems
appropriate, and to retain any compensation that he receives from those entities
for providing those services.

         Kids Stuff also provides William Miller and Jeanne Miller and all other
employees  with  health  insurance  on a  non-discriminatory  basis.  Kids Stuff
provides its executive  officers and employees with certain fringe  benefits and
may, in the future,  offer  additional  stock or cash incentive bonus plans, and
other employer benefits on such amounts and upon such conditions as Kids Stuff's
Board of Directors may, in its sole discretion, determine.

                                       32
<PAGE>
POTENTIAL CONFLICTS OF INTEREST

         William Miller is a co-founder,  Chairman of the Board of Directors and
Chief Executive  Officer of The Havana Group,  Inc.,  Duncan Hill, Inc. and Kids
Stuff.  William Miller's  employment  agreement with Kids Stuff provides that he
shall be permitted to devote such time to managing  Duncan Hill and Havana as he
deems  appropriate.  Accordingly,  William  Miller  will  not  be  devoting  his
full-time attention to managing the operations of Kids Stuff. Thus, conflicts of
interest could potentially  develop (i) to the extent that William Miller is not
able to devote his  full-time  and  attention  to a matter that would  otherwise
require the full-time and attention of a business chief executive officer,  (ii)
involving competition for business  opportunities,  (iii) involving transactions
between  Kids  Stuff  and  its  affiliated  companies;   and  (iv)  due  to  the
relationship between William Miller and Jeanne Miller as husband and wife and as
directors  and officers of Kids Stuff.  Kids Stuff has not adopted any procedure
for dealing with such  conflicts of interest,  except that Kids Stuff's Board of
Directors has adopted a policy that all new transactions  between Kids Stuff and
Duncan Hill, Inc., Havana or any other affiliated company must be approved by at
least a majority of Kids Stuff's disinterested directors.

                                       33


<PAGE>
               SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                                   MANAGEMENT

         The  following  table  sets  forth  as  of  March  31,  2000,   certain
information with respect to the beneficial  ownership of Common stock and Series
A  Preferred  Stock by each  person  or  entity  known  by Kids  Stuff to be the
beneficial owner of 5% or more of such shares, each officer and director of Kids
Stuff, and all officers and directors of Kids Stuff as a group.
<TABLE>
<CAPTION>

                                                                     Shares of                         Shares of Series A
                                                                     Common stock                         Preferred Stock
                                                                  Beneficially Owned                    Beneficially Owned

NAME AND ADDRESS OF
BENEFICIAL OWNER(1)                                             NUMBER            PERCENT(2)            NUMBER          PERCENT(3)

<S>               <C>                                         <C>                     <C>             <C>                  <C>
Duncan Hill, Inc. (4)                                         2,188,075               62.2%           5,000,000            100%

William L. Miller and Jeanne E. Miller (4)(5)                 2,438,075               64.7            5,000,000(6)         100

Clark D. Swisher (7)                                             15,000                   *                 -0-            -0-

Alfred M. Schmidt (7)                                            15,000                   *                 -0-            -0-

Debra P. Gibbs (8)                                               15,000                   *                 -0-            -0-

All Officers and Directors
as a Group (5 Persons)                                        2,483,075               65.1%           5,000,000(6)         100%
</TABLE>

* Represents less than one percent of the outstanding shares.

(1) Beneficial  ownership as reported in the table above has been  determined in
accordance with Rule 13d-3 of the Securities Exchange Act of 1934.  Accordingly,
except as noted,  all of Kids  Stuff's  securities  over which the  officers and
directors and nominees  named,  or as a group,  directly or indirectly  have, or
share  voting or  investment  power,  have been deemed  beneficiall  owned.  All
addresses are c/o Kids Stuff,  Inc.,7835  Freedom Avenue N.W., North Canton,  OH
44720.

(2) Calculated based upon 3,520,856 shares of Common stock  outstanding  without
giving effect to the possible exercise of outstanding Class A Warrants .

(3)  Calculated  based  upon  5,000,000  shares  of  Series  A  Preferred  Stock
outstanding.  The  holders of the Series A Preferred  Stock are  entitled to one
vote for each share  held of record on all  matters  submitted  to a vote of the
stockholders. The Series A Preferred Stock has no conversion rights or rights to
participate in dividend payments.

(4) The Millers may be deemed to  beneficially  own all of Duncan  Hill,  Inc.'s
shares  for  purposes  of Rule  13d-3  of the  Exchange  Act  based  upon  their
controlling  ownership  of  its  common  stock.  The  Millers  together  control
approximately 68% of Duncan Hill.

(5) Includes the Millers'  deemed  beneficial  ownership of 2,188,075  shares of
Common stock and options to purchase 250,000 shares.

(6) Represents the Millers' deemed beneficial ownership of 5,000,000 shares
of Series A Preferred Stock, the record holder of which is Duncan Hill, Inc.

                                       34


<PAGE>
(7) Messrs.  Swisher and Schmidt  have options to purchase  30,000  shares each,
which  options vest in four equal  annual  installments  beginning in 1999.  The
table includes only options vesting through April 20, 2000.

(8) Debra  P.  Gibbs  has  options  to  purchase  30,000  shares,  which options
will vest in four equal  installments  on September  21, 1999,  January 1, 2000,
January 1, 2001 and January 1, 2002.  The table  includes  only options  vesting
through April 20, 2000.

                              CERTAIN TRANSACTIONS

         Since 1997,  Kids Stuff has  provided  administrative  and  fulfillment
services to Havana.  During 1997, all  fulfillment  services were contracted and
paid by Kids  Stuff  and  charged  to  Havana  based  on the  actual  cost.  All
administrative costs were allocated between Kids Stuff and Havana based upon the
percentage of assets for each respective  operating  company to the total assets
of both operating companies with 33% charged to Havana for the period January 1,
1997 through June 30, 1997 and 21% charged to Havana for the period July 1, 1997
through December 31, 1997.  Duncan Hill incurred certain other costs,  including
legal and outside  accounting/auditing  expenses, which were allocated by Duncan
Hill to Kids  Stuff and  Havana  based on the same  method  and  percentages  as
described above.

         Effective  January 1, 1998,  Havana entered into an agreement with Kids
Stuff whereby Kids Stuff will provide  administrative  functions to Havana at an
annual cost of  $206,100  consisting  of:  $34,000  for  accounting  and payroll
services, $51,600 for administration and human resource management,  $34,900 for
data  processing,  $32,200 for office  equipment and facilities use, $38,100 for
merchandising and marketing services and $15,300 for purchasing  services.  Kids
Stuff will also  provide  fulfillment  services to Havana at a cost of $2.40 per
order  processed.  Kids Stuff  calculated these fees based on actual 1997 costs.
Management  believes  these fees would  represent  actual  costs  should  Havana
undertake to provide these services itself. Havana is also obligated to pay Kids
Stuff an amount  equal to 5% of  Havana's  1998  pre-tax  profits as  additional
consideration for Kids Stuff providing  administrative and fulfillment  services
to Havana.  Total  costs  charged to Havana in 1998  amounted  to  $293,432.  At
January 1, 1999,  the agreement  was modified and extended on a month-  to-month
basis as Havana began to incur direct  costs for its  administrative  functions.
Havana pay to Kids Stuff an  accounting,  data  processing,  and  administrative
charge of  $15,000  per year plus $1.75 per  shipment  for  warehouse  services.
Havana is also  obligated to pay 5% of its 1999 pretax  profits to Kids Stuff in
connection with these services; however, Havana did not have any pre-tax profits
in 1999. In March 2000,  Havana opened a new facility in North Canton,  Ohio and
began to directly perform certain of the above functions.

         Reference is made to "Business"  for a description  of various  related
party transactions involving Kids Stuff, The Havana Group, Inc. and Duncan Hill,
Inc. It is the policy of Kids Stuff that  future  transactions  with  affiliates
will be on terms no less  favorable  than could be  obtained  from  unaffiliated
parties.

         In July 1999 Kids Stuff  obtained a new credit  facility from Bank One,
N.A.  Bank One  extended  a 24 month  revolving  credit  line in the  amount  of
$500,000, bearing interest at prime plus

                                       35
<PAGE>
1%. Additionally, Bank One extended a 60 month term loan to Kids Stuff for
$300,000,  bearing  interest  at  8.78%.  Kids  Stuff's  previously  outstanding
$800,000 line of credit was retired with the proceeds of the new borrowings. The
new loans are  secured by the assets of Kids  Stuff,  a third  mortgage  on Kids
Stuff's real estate,  cross  collateralization of life insurance on the lives of
Mr. And Mrs. Miller,  and carry  unconditional  and unlimited  guarantees of Mr.
William Miller and Mrs. Jeanne Miller.

         In July 1999,  Kids Stuff finalized an agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities  for Kids Stuff and Duncan Hill and temporary  facilities for Havana.
The purchase  price of the building was  $2,200,000.  The purchase was partially
financed through a commercial real estate loan from Bank One, N.A. in the amount
of  $1,690,000.  The loan has a 20 year  amortization  period with an expiration
date of July 7, 2009, and carries a variable interest rate based upon the 30 day
LIBOR plus 2.75%. The rate of interest at September 30, 1999 was 8.78%. The loan
is secured by a first mortgage on Kids Stuff's real estate, guaranteed by Duncan
Hill,   Inc.,  Mr.  William  Miller  and  Mrs.  Jeanne  Miller,   and  is  cross
collateralized with assignment of life insurance.

         On September 21, 1999, we canceled 360,000 options  previously  granted
to executive  officers and directors  and issued an equal number of  replacement
options  for the purpose of lowering  the  exercise  price of all options to the
then fair market value of $1.33 per share.

         On January 6, 2000,  Kids Stuff agreed to issue 4,000 shares to each of
Lester Morse and Steven Morse for legal services rendered.  On the same date, we
engaged  National  Financial  Communications  Corp.  as a consultant to develop,
implement and maintain an ongoing program to increase the investment community's
awareness of our activities and to stimulate the investment community's interest
in us. For their services, we agreed pursuant to a consultant agreement,  to pay
National  $7,000 per month and grant  options to purchase  270,000  shares at an
exercise  price  of $.54  per  share.  The  options  shall  expire  three  years
subsequent to the termination of service of the consulting agreement. We had the
right to  terminate  the  agreement  on or  before  April 6,  2000 and to cancel
one-half of the options  granted to  National.  This right was not  exercised by
Kids Stuff. The  registration  statement of which this prospectus is a part, was
filed pursuant to certain  registration rights granted under the agreement.  The
exercise price of the options was determined by negotiations  between Kids Stuff
and National  Financial  Communications  Corp.  Among the factors  considered in
determining the price were our financial  condition and prospects,  the industry
in  which  we are  engaged,  certain  financial  and  operating  information  of
companies  engaged in activities  similar to those of Kids Stuff and the general
market condition of the securities markets. Such price does not necessarily bear
any  relationship  to any  established  standard or criteria of value based upon
assets, earnings, book value or other objective measures.

                             SELLING SECURITY HOLDER

         The  Registration  Statement  of  which  this  Prospectus  forms a part
includes  the resale of 270,000  shares  issuable  upon  exercise  of options by
National Financial Communications Corp. as the Selling Security Holder. Sales of
such  securities  or even the  potential  of such  sales at any time may have an
adverse effect on the market prices of the securities offered hereby.

                                       36


<PAGE>
         The following  table sets forth the beneficial  ownership of the Common
Stock  issuable  upon  exercise of the options of Kids Stuff held by the Selling
Security  Holder prior to the Offering and after the  offering,  assuming all of
the common stock issuable upon exercise of the options are sold.
<TABLE>
<CAPTION>

                                                                                         Percent of Common Stock
Name of Beneficial Owner                    Common Stock Owned                                    Owned %
                                                Prior to             After             Prior to              After
                                               Offering(1)         Offering            Offering            Offering
National Financial
<S>                                             <C>                    <C>              <C>                    <C>
Communications Corp.                            270,000               -0-               7.1                    0

</TABLE>

         National  Financial  Communications  Corp. is not affiliated  with Kids
Stuff in any capacity,  has had no business  relationship with Kids Stuff at any
time and has not owned any of Kids Stuff's securities  beneficially or of record
prior to the  offering  other than the  options to  purchase  270,000  shares of
Common Stock.

         The securities offered hereby may be sold from time to time directly by
the Selling Security Holder. Alternatively, the Selling Security Holder may from
time to time offer such securities through underwriters,  dealers or agents. The
distribution of securities by the Selling Security Holder may be effected in one
or more  transactions  that  may  take  place  on the  over-the-counter  market,
including ordinary broker's transactions,  privately-negotiated  transactions or
through  sales to one or more  broker-dealers  for resale of such  securities as
principals,  at market prices  prevailing at the time of sale, at prices related
to such prevailing market prices or at negotiated prices. Usual and customary or
specifically negotiated brokerage fees or commissions may be paid by the Selling
Security  Holder  in  connection  with such  sales of  securities.  The  Selling
Security Holder and intermediaries  through whom such securities are sold may be
deemed  "underwriters"  within the  meaning of the  Securities  Act of 1933 with
respect to the shares offered,  and any profits realized or commissions received
may be deemed underwriting compensation.  As of the date of this Prospectus, the
Selling Security Holder has advised Kids Stuff that it does not have any current
or future plans,  proposals,  agreements,  arrangements or  understandings  with
respect to engaging in transactions with respect to the shares.

         At the time a particular  offer of the shares of Common Stock  issuable
upon exercise of options is made by or on behalf of the Selling Security Holder,
to the extent required, a supplemented or amended prospectus will be distributed
which will set forth the number of the shares of Common Stock being  offered and
the  terms of the  offering,  including  the name or names of any  underwriters,
dealers or agents,  if any, the purchase  price paid (or the method in which the
purchase price will be determined) by any  underwriter  for the shares of Common
Stock purchased from the Selling Security Holder and any discounts,  commissions
or concessions allowed or reallowed or paid to dealers, and the proposed selling
price to the public, if applicable.

                                       37
<PAGE>
         Under  the  Securities  Exchange  Act of  1934,  as  amended,  and  the
regulations  thereto,  any  person  engaged in a  distribution  of the shares of
Common  Stock  offered by the  Selling  Security  Holder may not  simultaneously
engage in market-making activities with respect to such securities of Kids Stuff
during  the  applicable  "cooling  off"  period  (up  to 5  days)  prior  to the
commencement  of such  distribution.  In  addition,  and  without  limiting  the
foregoing,  the Selling Security Holder will be subject to applicable provisions
of the Exchange Act and the rules and regulations thereunder,  including without
limitation,  Regulation M, in connection with  transactions in such  securities,
which provisions may limit the timing of purchase and sales of the shares by the
Selling Securities Holder.

                            DESCRIPTION OF SECURITIES

PREFERRED STOCK

         Our Board of Directors has the authority, without further action by our
stockholders, to issue up to 10,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences,  privileges and restrictions thereof,
including  dividend  rights,   conversion  rights,   voting  rights,   terms  of
redemption,  liquidation  preferences and the number of shares  constituting any
series or the designation of such series.  The issuance of Preferred Stock could
adversely  affect the voting power of holders of our Common stock and could have
the effect of delaying,  deferring  or  preventing a change in control of us. We
have no present  plans to issue any  shares of  Preferred  Stock  other than the
outstanding  Series A  Preferred  Stock and Series 1 Preferred  Stock  discussed
below.

SERIES A PREFERRED STOCK

         We have issued and outstanding  5,000,000  shares of Series A Preferred
Stock, $.001 par value, all of which are owned by Duncan Hill, Inc.. The holders
of the Series A Preferred  Stock are entitled to one vote for each share held of
record on all  matters  submitted  to a vote of the  stockholders.  The Series A
Preferred  Stock and the Common stock held by Duncan Hill,  Inc.  will enable it
and William L. Miller and Jeanne Miller,  Chief Executive  Officer and President
of Kids Stuff,  respectively,  to maintain control of us. The Series A Preferred
Stock is not subject to  redemption  and has no  conversion  rights or rights to
participate in dividend  payments.  In the event of any voluntary or involuntary
liquidation,  dissolution or winding up of the affairs of Kids Stuff, each share
of Series A Preferred Stock has a liquidation preference of $.001 per share.

SERIES 1 PREFERRED STOCK

         As  of  the  date  of  this  prospectus,  Kids  Stuff  has  issued  and
outstanding  920,000  shares  of Series 1  Preferred  Stock  with the  following
rights, preferences and privileges:

                   Dividends.  Each  Series 1  Preferred  Share is  entitled  to
         cumulative  annual  dividends  of  $.495  (i.e.  9% of the  liquidation
         preference per share) payable on the last business day of April of each
         year  commencing  April 2000 with a record date to be fixed annually by
         our Board of Directors  subsequent  to year end and prior to April 30th
         of each year.  The first  dividend  payment  shall be pro rated for the
         period  from the date of  issuance  until  December  31,  1999.  Unpaid
         dividends  will  accumulate  and be paid before payment of dividends on
         our Common  stock.  We may, at our option,  pay  dividends in shares of
         Common  stock,  in lieu of cash.  Shares used for such  purpose will be
         valued at the average  closing  sales price of our Common  stock on the
         OTC Electronic Bulletin Board, NASDAQ

                                       38
<PAGE>
         or an  Exchange  during the ten  trading  days  ending on the tenth day
         before the dividend payment date.

                   Conversion.  Commencing  September  3,  2000,  each  Series 1
         Preferred Share is convertible into two shares of Common stock. In lieu
         of the issuance of fractional shares, all amounts will be rounded-up to
         the nearest whole number.

                   Redemption.  Commencing  September  3,  2000,  the  Series  1
         Preferred  Shares are  redeemable  at our  option,  on not less than 30
         days' prior  written  notice to  registered  holders at the  redemption
         price of $7.20 per share plus accumulated dividends.

                   Voting Rights.  Preferred Shares are entitled to one vote per
         share voting  together  with the Common  stock as one class,  except as
         otherwise provided by the Delaware Corporation Law.

                   Preference on Liquidation.  The Series 1 Preferred Stock will
         be entitled to a  preference  on  liquidation  equal to $5.50 per share
         plus accumulated unpaid dividends.

                   No Sinking Fund.  We are not required to provide for the
         retirement or redemption   of the Series 1 Preferred Shares through the
         operation of a sinking fund.

         The conversion ratio,  redemption price and liquidation  preference per
share are  subject to  adjustment  to protect  against  dilution in the event of
preferred stock splits, combinations, subdivisions and reclassifications.

PREFERRED WARRANTS

         Commencing   September  3,  2000  and  expiring   March  3,  2002  (the
"Expiration Date"),  each outstanding  Preferred Warrant entitles the registered
holder to  purchase  one share of our Series 1  Preferred  Stock at an  exercise
price of $6.00 per share. Preferred Warrants may be exercised by surrendering to
the warrant agent the Preferred  Warrants and the payment of the exercise  price
in United States funds by cash or certified or bank check. No fractional  shares
of Series 1 Preferred  Stock will be issued in  connection  with the exercise of
Preferred  Warrants.  Upon exercise,  we will pay to the holder the value of any
such  fractional  shares  based upon the market  value of the Series 1 Preferred
Stock at such time.  We are required to keep  available a  sufficient  number of
authorized shares of Series 1 Preferred Stock for issuance to permit exercise of
Preferred Warrants.

         In the event that we notify the holders of Series 1 Preferred  Stock of
our intention to redeem the Series 1 Preferred  Stock, we shall after giving the
holders  of  Preferred   Warrants  at  least  30  days  prior  written   notice,
contemporaneously redeem Preferred Warrants at $1.20 per Warrant, subject to the
holders right to exercise Preferred Warrants and convert the underlying Series 1
Preferred  Stock during such notice  period.  In the event a holder of Preferred
Warrants  fails to  exercise  Preferred  Warrants  prior  to  their  expiration,
Preferred  Warrants  will  expire  and the holder  thereof  will have no further
rights with respect to Preferred  Warrants.  A holder of Preferred Warrants does
not have any rights,  privileges or  liabilities as a stockholder of Kids Stuff.
In the  event of the  liquidation,  dissolution  or  winding  up of Kids  Stuff,
holders  of  Preferred   Warrants  are  not  entitled  to   participate  in  the
distribution  of our assets.  The exercise  price of Preferred  Warrants and the
number of shares issuable upon exercise of Preferred Warrants will be subject to
adjustment  to  protect  against  dilution  in  the  event  of  Preferred  Stock
dividends, Preferred Stock splits,

                                       39
<PAGE>
combinations,  subdivisions  and  reclassifications.   Purchasers  of  Preferred
Warrants will have the right to exercise  Preferred  Warrants to purchase shares
of Series 1 Preferred Stock only if a current prospectus relating to such shares
is then in  effect  and only if the  shares  are  qualified  for sale  under the
securities laws of the  jurisdictions  in which the various holders of Preferred
Warrants reside.

COMMON STOCK

         Kids Stuff has 25,000,000  shares of authorized Common stock. As of the
date of this  prospectus,  we have  3,520,856  shares of Common stock issued and
outstanding.

         Holders of Common stock are entitled to one vote for each share held of
record on all matters  submitted to a vote of stockholders.  Stockholders do not
have cumulative voting rights. Subject to preferences that are applicable to any
then  outstanding  Preferred  Stock,  holders of Common  stock are  entitled  to
receive ratably such dividends as may be declared from time to time by the Board
of  Directors  out of  funds  legally  available  therefor.  In the  event  of a
dissolution,  liquidation  or winding-up of Kids Stuff,  holders of Common stock
are  entitled  to  share  ratably  in all  assets  remaining  after  payment  of
liabilities and the  liquidation  preference of any then  outstanding  Preferred
Stock.  Holders of Common stock have no right to convert their Common stock into
any other securities.  The Common stock has no preemptive or other  subscription
rights.  There are no  redemption or sinking fund  provisions  applicable to the
Common  stock.  All  outstanding  shares  of Common  stock are duly  authorized,
validly issued, fully paid and nonassessable.

CLASS A WARRANTS

         Commencing  June 26, 1998 and  expiring  June 26,  2002,  each  Warrant
entitles  the  registered  holder to  purchase  one share of Common  stock at an
exercise  price of  $5.00  per  share.  Class A  Warrants  may be  exercised  by
surrendering  to the warrant  agent the Class A Warrants  and the payment of the
exercise  price in United  States funds by cash or  certified or bank check.  No
fractional shares of Common stock will be issued in connection with the exercise
of Class A Warrants.  Upon exercise,  we will pay to the holder the value of any
such  fractional  shares based upon the market value of our Common stock at such
time. We are required to keep available a sufficient number of authorized shares
of Common stock for issuance to permit exercise of the Class A Warrants.

         We may redeem the Class A  Warrants  at a price of $.05 per  Warrant at
any time after they become  exercisable and prior to their  expiration by giving
not less than 30 days'  written  notice  mailed  to our  record  holders  if the
closing bid price of the Common stock has been at least $14.40 on each of the 20
consecutive  trading  days  ending on the 5th day prior to the date on which the
notice of redemption is given.  In the event a holder of Class A Warrants  fails
to exercise  the Class A Warrants  prior to the  expiration  date of the Class A
Warrants,  the Class A Warrants will expire and the holder  thereof will have no
further  rights  with  respect  to the  Class A  Warrants.  A holder  of Class A
Warrants will not have any rights, privileges or liabilities as a stockholder of
Kids Stuff. In the event of the  liquidation,  dissolution or winding up of Kids
Stuff,  holders of the Class A Warrants are not entitled to  participate  in the
distribution  of our assets.  The exercise price of the Class A Warrants and the
number of shares  issuable upon exercise of the Class A Warrants will be subject
to adjustment to protect against dilution in the event of stock dividends, stock
splits,  combinations,  subdivisions and reclassifications.  No assurance can be
given that the market price of our Common  stock will exceed the exercise  price
of the Class A Warrants at any time during the exercise  period.  Purchasers  of
the Class A Warrants  will have the right to  exercise  the Class A Warrants  to
purchase  shares of Common stock only if a current  prospectus  relating to such
shares is then in effect and only

                                       40
<PAGE>
if  the  shares  are  qualified  for  sale  under  the  securities  laws  of the
jurisdictions in which the various holders of the Class A Warrants reside.

OPTIONS

         We have issued to National  Financial  Communications  Corp. options to
purchase  270,000 shares  exercisable at a price of $.54 per share.  The options
are  subject to dilution  to protect  against  stock  splits,  stock  dividends,
combinations  and the like.  The  options  shall  expire  three  years  from the
termination  of our  consulting  agreement  with  National.  We have granted the
Underwriter of our 1997 public  offering an option to purchase  60,000 shares of
Common  stock at $9.90 per share until the close of  business on June 26,  2002,
and the  Underwriter  of our 1999 public  offering a warrant to purchase  40,000
units at a price of $9.075 per Unit. Each unit consists of one share of Series 1
Preferred  Stock and two Series 1 Preferred  Warrants  exercisable  at $9.90 per
share.  The holders of the aforesaid  securities  have certain  rights to demand
that we register the  securities  with the  Securities  and Exchange  Commission
under the Securities Act of 1933 for a period of five years after  issuance.  In
this  respect,  the  Registration  Statement of which this  Prospectus is a part
includes the resale of the 270,000 shares.

Transfer Agent and Registrar

         The  transfer  agent,  registrar  and  Warrant  Agent for Kids  Stuff's
securities is American Stock Transfer & Trust Company, 40 Wall Street, New York,
NY 10005.

           UNREGISTERED SHARES ELIGIBLE FOR IMMEDIATE AND FUTURE SALE

         Duncan  Hill,  Inc.  owns  2,188,075  shares  of our  Common  stock and
5,000,000  shares  of  our  Series  A  Preferred  Stock.  These  securities  are
restricted  securities as that term is defined by Rule 144 of the Securities Act
of 1933, as amended.  Such  securities  may only be sold in compliance  with the
provision of Rule 144 unless otherwise  registered by us. The possible or actual
future  sales of the  restricted  securities  under Rule 144 may have an adverse
effect on the market price of our common  stock.  In general,  under Rule 144 as
currently  in  effect,  a person  (or  persons  whose  shares  are  aggregated),
including  persons  who may be  deemed  to be  affiliates  of us as that term is
defined  under the  Securities  Act, is entitled to sell within any  three-month
period a number of shares beneficially owned for at least one year that does not
exceed the greater of one percent of the then-outstanding shares of Common stock
or the  average  weekly  trading  volume in the  Common  stock  during  the four
calendar  weeks  preceding  such sale.  Sales under Rule 144 are also subject to
certain  requirements as to the manner of sale,  notice and the  availability of
current public  information about us. However,  a person who is not an affiliate
and has  beneficially  owned such  shares for at least two years is  entitled to
sell  such  shares  without  regard  to the  volume,  manner  of sale or  notice
requirements.  No predictions can be made as to the effect,  if any, that future
sales of shares under Rule 144 or the  availability of shares for sale will have
on the  then-prevailing  market,  if any.  Sales of  substantial  amounts of our
Common stock  pursuant to Rule 144 or otherwise may  adversely  affect the then-
prevailing market price of our Common stock.

                                       41
<PAGE>
                                  LEGAL MATTERS

         The validity of the securities being offered hereby will be passed upon
for us by Lester  Morse P.C.,  Suite 420,  111 Great Neck Road,  Great Neck,  NY
11021.

                                     EXPERTS

         The financial  statements and any schedules of Kids Stuff  incorporated
by reference  in this  prospectus  have been  audited by Hausser + Taylor,  LLP,
independent  certified  public  accountants,  to the extent and for the  periods
indicated in their reports incorporated in this prospectus by reference, and are
incorporated  in this  prospectus  in reliance  upon such reports given upon the
authority of that firm as experts in accounting and auditing.

                                       42

<PAGE>
                                KIDS STUFF, INC.

                                FINANCIAL REPORT










<PAGE>
                                KIDS STUFF, INC.

                                    CONTENTS

- ----------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                                                          Page

<S>                                                                                                          <C>
INDEPENDENT AUDITORS' REPORT                                                                               F-3

FINANCIAL STATEMENTS
    Balance sheet                                                                              F-4 through F-5
    Statements of operations                                                                               F-6
    Statements of stockholders' equity                                                                     F-7
    Statements of cash flows                                                                   F-8 through F-9
    Notes to financial statements                                                            F-10 through F-22

</TABLE>











                                      F-2

<PAGE>
                          Independent Auditors' Report

To the Stockholders and Board of Directors
Kids Stuff, Inc.
Canton, Ohio

         We have audited the accompanying  balance sheet of Kids Stuff,  Inc. (a
subsidiary  of Duncan  Hill,  Inc.) as of  December  31,  1999,  and the related
statements of  operations,  stockholders'  equity,  and cash flows for the years
ended  December  31,  1999  and  1998.   These  financial   statements  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion,  the  financial  statements  referred to above  present
fairly, in all material respects,  the financial position of Kids Stuff, Inc. as
of December 31, 1999,  and the results of its  operations and its cash flows for
the years  ended  December  31,  1999 and 1998,  in  conformity  with  generally
accepted accounting principles.

Canton, Ohio
March 24, 2000





                                      F-3
<PAGE>

                                KIDS STUFF, INC.
                                  BALANCE SHEET

                               December 31, 1999
<TABLE>
<CAPTION>

         ASSETS

         CURRENT ASSETS
<S>                                                                                      <C>
         Cash                                                                            $           859,431
         Accounts receivable                                                                         257,574
         Due from affiliates                                                                         234,390
         Inventories                                                                               2,045,005
         Deferred catalog expense                                                                    740,425
         Prepaid expenses                                                                            170,871
                                                                                                   ---------
             Total current assets                                                                  4,307,696


         PROPERTY AND EQUIPMENT
         Land                                                                                        214,000
         Building and improvements                                                                 2,026,172
         Leasehold improvements                                                                       34,074
         Machinery and equipment                                                                      86,901
         Data processing equipment                                                                   401,182
         Website development                                                                         132,891
         Furniture and fixtures                                                                      126,211
                                                                                                   ---------
                                                                                                   3,021,431

         Less accumulated depreciation and amortization                                              206,652
                                                                                                   ---------
                                                                                                   2,814,779

         OTHER ASSETS, net of accumulated amortization

         Goodwill                                                                                  1,015,805
         Catalog development and other                                                               368,995
         Customer lists                                                                              330,655
         Deferred financing fees                                                                      82,055

                                                                                                   1,797,510
                                                                                                   ---------
                                                                                         $         8,919,985
                                                                                                   =========
</TABLE>

   The accompanying notes are an integral part of these financial statements

                                       F-4

<PAGE>
                                KIDS STUFF, INC.
                                  BALANCE SHEET

                                December 31, 1999
<TABLE>
<CAPTION>

         LIABILITIES AND STOCKHOLDERS' EQUITY

         CURRENT LIABILITIES
<S>                                                                                      <C>
         Line of credit                                                                  $           500,000
         Current portion of long-term debt                                                           157,000
         Accounts payable                                                                          2,352,318
         Customer advances                                                                            15,302
         Accrued expenses                                                                            111,393
                                                                                                   ---------
             Total current liabilities                                                             3,136,013

         LONG TERM DEBT, net of current portion                                                    1,998,122

         COMMITMENTS AND CONTINGENCIES                                                                     -

         STOCKHOLDERS' EQUITY
         Preferred stock, $.001 per share, 10,000,000 shares
         authorized:
         Series A, 5,000,000 shares issued and outstanding,
         voting, without dividend                                                                      5,000
         Series 1, 460,000  shares  issued and  outstanding,  voting,  aggregate
         liquidation of $2.53 million plus
         cumulative unpaid dividends of $227,700                                                         460
         Common stock - $.001 par value, 25,000,000 shares
            authorized, 3,512,856 shares issued
             and outstanding                                                                           3,513
         Additional paid-in capital                                                                5,167,189
         Retained earnings (deficit)                                                              (1,390,312)
                                                                                                   ---------
             Total stockholders' equity                                                            3,785,850
                                                                                                   ---------
                                                                                         $         8,919,985
                                                                                                   =========

</TABLE>
   The accompanying notes are an integral part of these financial statements

                                       F-5

<PAGE>


                         KIDS STUFF, INC.
                     STATEMENTS OF OPERATIONS

              Years Ended December 31, 1999 and 1998
<TABLE>
<CAPTION>

                                                                                  1999                 1998
                                                                                  ----                 ----

<S>                                                                       <C>                  <C>
         SALES                                                            $        16,729,951  $        14,172,864

         COST OF SALES                                                             10,051,665            8,712,876
                                                                                   ----------           ----------
         GROSS PROFIT                                                               6,678,286            5,459,988

         SELLING EXPENSES                                                           4,968,552            3,966,452

         GENERAL AND ADMINISTRATIVE EXPENSES                                        1,603,808            1,486,889
                                                                                   ----------           ----------
         INCOME FROM OPERATIONS                                                       105,926                6,647

         NET OTHER (EXPENSE) INCOME
         Interest expense                                                            (132,649)             (60,630)

         Other                                                                         74,782               18,195
                                                                                   ----------           ----------
                                                                                      (57,867)             (42,435)
                                                                                   ----------           ----------
         NET INCOME (LOSS)                                                $            48,059  $           (35,788)
                                                                                   ==========           ==========
         BASIC AND DILUTED INCOME (LOSS)
             PER SHARE AFTER CONSIDERING
             PREFERRED STOCK CUMULATIVE
             DIVIDENDS                                                    $             (0.05) $             (0.01)
                                                                                   ==========           ==========

</TABLE>

   The accompanying notes are an integral part of these financial statements

                                       F-6

<PAGE>
                                KIDS STUFF, INC.
                       STATEMENTS OF STOCKHOLDERS' EQUITY

                     Years Ended December 31, 1999 and 1998
<TABLE>
<CAPTION>

                                     Common     Preferred     Paid-In       Retained
                                     Stock        Stock       Capital       Earnings        Total

<S>               <C>             <C>        <C>        <C>           <C>            <C>
BALANCE - JANUARY 1, 1998         $    3,513 $    5,000 $   3,216,734 $   (1,402,583)$   1,822,664

NET LOSS                                   -          -             -        (35,788)      (35,788)
                                    ---------  ---------  -----------   -------------  ------------
BALANCE - DECEMBER 31, 1998            3,513      5,000     3,216,734     (1,438,371)    1,786,876

NET PROCEEDS FROM THE

ISSUANCE OF 460,000

PREFERRED SHARES IN

PUBLIC OFFERING                            -        460     1,950,455              -     1,950,915

NET INCOME                                 -          -             -         48,059        48,059
                                    ---------  ---------  -----------   -------------  ------------
BALANCE - DECEMBER 31, 1999         $  3,513  $   5,460  $  5,167,189  $  (1,390,312) $  3,785,850
                                    =========  =========  ===========   =============  ============
</TABLE>


   The accompanying notes are an integral part of these financial statements

                                       F-7

<PAGE>
                               KIDS STUFF, INC.

                           STATEMENTS OF CASH FLOWS

                    Years Ended December 31, 1999 and 1998
<TABLE>
<CAPTION>

                                                                    1999           1998
                                                                    ----           ----

      CASH FLOWS FROM OPERATING ACTIVITIES

<S>                                                            <C>            <C>
    Net income (loss) ......................................   $    48,059    $   (35,788)
    Adjustments to reconcile net income (loss) to net
       cash provided by operating activities:
          Depreciation and amortization ....................       337,180        181,932
           Loss on disposal of assets ......................         5,893           --
           (Increase) decrease in accounts receivable ......        (6,030)        83,469
           (Increase) in inventories .......................      (119,090)      (536,903)
           (Increase) in deferred catalog expense ..........      (325,398)      (155,435)
           (Increase) in prepaid expenses ..................        (4,374)       (67,691)
           Decrease (increase) in other assets .............        74,351        (74,351)
           (Decrease) increase in accounts payable, customer
              advances and accrued expenses ................          (245)       724,861
                                                                -----------     ----------
Net cash provided by operating activities ..................        10,346        120,094

CASH FLOWS FROM INVESTING ACTIVITIES
    Investment in property and equipment and other assets ..    (2,570,643)      (130,035)
    Amount paid for catalog development ....................      (253,213)      (220,992)
                                                                -----------     ----------
Net cash (used) by investing activities ....................    (2,823,856)      (351,027)

CASH FLOWS FROM FINANCING ACTIVITIES
     (Payments) borrowings on line of credit - net .........      (262,000)        91,000
    Borrowing on long-term debt ............................     2,740,000           --
    Payments on long-term debt .............................      (584,878)          --
    Amounts paid for deferred financing fees ...............      (102,624)
    Sale of preferred stock ................................     1,950,915           --
    (Increase) in prepaid amounts for public offering ......          --          (77,008)
    (Increase) decrease in due from affiliates .............       (93,898)       140,473
                                                                -----------     ----------
Net cash provided by financing activities ..................   $ 3,647,515    $   154,465
                                                                -----------     ----------
</TABLE>
   The accompanying notes are an integral part of these financial statements

                                       F-8


<PAGE>
                               KIDS STUFF, INC.

                     STATEMENTS OF CASH FLOWS (CONTINUED)

                    Years Ended December 31, 1999 and 1998
<TABLE>
<CAPTION>

                                                                                               1999                  1998
                                                                                               ----                  ----

<S>                                                                             <C>                    <C>
      NET INCREASE (DECREASE) IN CASH                                           $            834,005   $           (76,468)

      CASH - BEGINNING                                                                        25,426               101,894
                                                                                             -------               --------
      CASH - ENDING                                                             $            859,431   $            25,426
                                                                                             =======               ========
      SUPPLEMENTAL DISCLOSURE OF CASH FLOW

          INFORMATION

             Cash paid during the year for interest                            $             122,163 $              60,630
                                                                                             =======               ========
      SUPPLEMENTAL DISCLOSURE OF NON-CASH

          FINANCING ACTIVITY

      The Havana Group, a subsidiary of Duncan Hill,
      Inc., issued 110,000 shares of its Series B
      Preferred Stock to Duncan Hill.  In return, Duncan
      Hill assumed a $300,000 liability due to Kids Stuff,
      Inc.  This $300,000 liability to Kids Stuff, Inc. was
      used to satisfy the $300,000 debt owed from Kids
      Stuff, Inc. to Duncan Hill.                                              $                   -  $            300,000

</TABLE>
   The accompanying notes are an integral part of these financial statements

                                       F-9
<PAGE>

                                KIDS STUFF, INC.

                          NOTES TO FINANCIAL STATEMENTS

Business Description and Summary of Significant Accounting Policies

          A.  Business  Description  - Kids  Stuff,  Inc.  ("Kids  Stuff" or the
     "Company") is in the mail order business and sells to customers  throughout
     the United States.  Duncan Hill, Inc. owns 80% of the Company's outstanding
     voting capital stock as of December 31, 1999. Perfectly Safe, a division of
     the Company,  primarily sells children's  safety products for use up to age
     3. Jeannie's Kids Club, a division of the Company, sells hard good products
     for children  primarily up to the age of 3. Natural Baby, a division of the
     Company, sells clothing and toys for children primarily up to the age of 3.
     Little Feet, a division of the Company, sells shares primarily for children
     up to the age of 3. Products are purchased from a variety of vendors.

          B. Use of  Estimates - The  preparation  of  financial  statements  in
     conformity  with  generally   accepted   accounting   principles   requires
     management  to make  estimates  and  assumptions  that affect the  reported
     amounts of assets and liabilities  and disclosure of contingent  assets and
     liabilities  at the  date of the  financial  statements  and  the  reported
     amounts of  revenues  and  expenses  during the  reporting  period.  Actual
     results could differ from those estimates.

          C.  Fair  Value of  Financial  Instruments  - The fair  value of cash,
     accounts  receivable,  accounts  payable and other  short-term  obligations
     approximate  their carrying values because of the short maturities of those
     financial instruments. In accordance with Statement of Accounting Standards
     No. 107,  "Disclosure  About Fair Value of  Financial  Instruments,"  rates
     available  at balance  sheet dates to the Company are used to estimate  the
     fair value of existing debt. The carrying values of the Company's long-term
     obligations  approximate  their fair value. In accordance with Statement of
     Financial  Accounting  Standards No. 107,  "Disclosure  About Fair Value of
     Financial  Instruments,"  rates  available  at balance  sheet  dates to the
     Company are used to estimate the fair value of existing debt.

          D. Trade  Receivables - It is the Company's  policy to record accounts
     receivable  net of an  allowance  for  doubtful  accounts.  Management  has
     determined that no allowance is necessary as of December 31, 1999. Bad debt
     expense was $58,300 and $49,199 for the years ended  December  31, 1999 and
     1998, respectively.

          E.  Inventories  consist  of  finished  goods  held for resale and are
     stated at the lower of cost or market  with cost  being  determined  by the
     first-in, first-out (FIFO) method.

          F. Deferred catalog expenses are costs of catalogs mailed to customers
     which are deferred and  amortized  over periods  ranging from four weeks to
     six months,  the estimated  length of time customers  utilize  catalogs and
     other mail order mailings from the Company.  Catalog expense was $4,163,448
     and   $3,317,565   for  the  years  ended   December  31,  1999  and  1998,
     respectively.

                                      F-10
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)




Business Description and Summary of Significant Accounting Policies (continued)

          During 1999, the Company changed its amortization  estimates  relating
     to deferred catalog  expenses in order to better reflect expenses  relating
     to catalog sales.

          G. December 31, 1998 prepaid  expenses include $77,008 relative to the
     preferred stock public offering which occurred in 1999 (see Note 11).

          H. Property and equipment  are carried at cost and  depreciated  using
     the  straight-line  method over their  estimated  useful lives ranging from
     five to forty years.  Depreciation  expense amounted to $88,391 and $46,457
     for the years ended December 31, 1999 and 1998, respectively.

          Maintenance,  repairs, and minor renewals are charged against earnings
     when incurred. Additions and major renewals are capitalized.

          I.  Intangible  Assets - During 1997,  the Company  purchased  the net
     assets  and  operations  of  The  Natural  Baby  Company.   Management  has
     determined the fair value of the customer list acquired in that acquisition
     to be $505,000.  The excess  purchase price over the value allocated to the
     specifically  identifiable  assets acquired  amounted to $1,148,692 and was
     recorded  as  goodwill.  The  customer  list is being  amortized  using the
     straight-line  method over seven years.  Goodwill is being  amortized using
     the straight-line  method over twenty years.  Accumulated  amortization was
     $174,345 and $135,287,  respectively, for the customer list and goodwill as
     of December 31, 1999.

          During 1999 and 1998, the Company redesigned the Natural Baby Company,
     the Perfectly Safe and the Kids Club catalogs.  Costs of redesigning  these
     catalogs totaling $417,696 were capitalized and are being amortized over 48
     months  using  the  straight-line  method.   Accumulated  amortization  was
     $102,566 as of December 31, 1999.

          During 1999,  the Company  designed the Little Feet  catalog.  Cost of
     designing  this  catalog  totaling  $39,283  were  capitalized  and will be
     amortized over 48 months using the  straight-line  method commencing in the
     first quarter of 2000.

          J. The Company developed and maintains a mailing list of customers who
     have  purchased  merchandise  in the recent past.  The cost of  developing,
     maintaining, and updating this list is expensed in the period incurred.


                                      F-11
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)




Business Description and Summary of Significant Accounting Policies (continued)

          K. Per Share  Amounts - Net income per share is  calculated  using the
     weighted  average  number of shares  outstanding  during the year for basic
     earnings per share.  Diluted  earnings per share are  calculated to include
     the dilutive  effect of stock  options and warrants.  The weighted  average
     number of shares  outstanding in computing  basic and diluted  earnings per
     share for 1999 and 1998 were 3,512,856.  There were no dilutive  effects of
     any other  outstanding  securities  in 1999 or 1998.  Cumulative  dividends
     incurred on the Series 1 preferred  stock of $227,700  were  deducted  from
     1999 net income in the calculation of earnings per share.

          L. New Authoritative Pronouncements

          In June 1998,  the Financial  Accounting  Standards  Board issued SFAS
     133,  "Accounting for Derivative  Instruments and Hedging Activities." This
     statement  established  accounting  and reporting  standards for derivative
     instruments,  including certain  derivative  instruments  embedded in other
     contracts,  and for  hedging  activities.  It requires  recognition  of all
     derivatives  as  either  assets or  liabilities  on the  balance  sheet and
     measurement of those  instruments at fair value.  The Company  adopted this
     new standard during 1999. The effect of adopting SFAS 133 was not material.

          In March 1998,  Statement of Position  98-1,  Accounting  for Costs of
     Computer Software  Developed or Obtained for Internal Use, was issued.  The
     SOP provides guidance on accounting for costs of computer software based on
     the  project  stage  and  other  criteria.  The  Company  adopted  this new
     statement in 1999. The effect of adopting SOP 98-1 was not material.

          In December 1999, the Securities and Exchange  Commission issued Staff
     Accounting   Bulletin   (SAB)  101,   "Revenue   Recognition  in  Financial
     Statements."  SAB 101  provides  guidance on applying  accepted  accounting
     principles  to revenue  recognition  issues in financial  statements.  This
     statement  is  effective  for all fiscal  quarters  beginning in the second
     quarter of 2000. The Company is evaluating the effect the adoption may have
     on the Company's results of operations and financial position.

                                      F-12
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)


 Note 1. Agreement with Affiliated Company

                  Duncan Hill, Inc. owns 89% of the  outstanding  voting capital
                  stock of the Havana Group, Inc. (Havana). In January 1998, the
                  Company  contracted  with  Havana to  provide  administrative,
                  executive,  and  accounting  services  at an  annual  cost  of
                  approximately  $206,100 as outlined  below and $2.40 per order
                  processed.  Havana is also obligated to pay 5% of its 1999 and
                  1998 pre-tax  profits to Kids Stuff in  connection  with these
                  administrative and fulfillment services.  However,  Havana had
                  no pre-tax  profits for 1999 or 1998. At January 1, 1999,  the
                  agreement was modified and extended on a month-to-month  basis
                  as Havana began to incur  direct costs for its  administrative
                  functions.  Havana  currently pays to the Company  accounting,
                  data  processing,  and  administrative  charges of $15,000 per
                  year  plus  shipment  and  warehouse  services  on a per order
                  basis. Total costs charged to Havana in 1999 and 1998 amounted
                  to $225,086 and $293,432,  respectively.  Management  believes
                  that this is  substantially  the same cost that it would incur
                  should it procure these services itself.
<TABLE>
<CAPTION>

<S>                                                                                          <C>
                            Accounting and Payroll Services                                  $   34,000
                            Administrative and Human Resource Management                         51,600
                            Data Processing                                                      34,900
                            Office Equipment and Facilities Use                                  32,200
                            Merchandising and Marketing Services                                 38,100
                            Purchasing Services                                                  15,300
                                                                                               --------
                            Total                                                             $ 206,100
                                                                                                =======
</TABLE>

   Note 2.        Stockholders' Equity

         A.       Common Stock

                  In connection with a  reorganization  effective June 30, 1996,
                  the Company  issued to its parent,  Duncan Hill Co., Ltd. (the
                  Predecessor of Duncan Hill, Inc.),  2,400,000 shares of Common
                  Stock at a value of $.125 per share.  Commencing October 1996,
                  the Company sold an  aggregate  of 1,300,000  shares of Common
                  Stock to eight private  investors  for the aggregate  purchase
                  price of  $162,500.  These  3,700,000  shares of  unregistered
                  securities were issued by the Company at its inception.  There
                  were  no  underwriting   discounts  and  commissions  paid  in
                  connection with the issuance of any said securities.

                  In June 1997,  the Company  repurchased  857,144 of the shares
                  sold to five of the eight  private  investors  at a repurchase
                  price of $.125 per share. The Company's repurchase payment was
                  in the form of promissory notes totaling $107,143. These notes
                  were  paid off in July 1997 with the  proceeds  of the  public
                  offering.

                                      F-13
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)




   Note 2.        Stockholders' Equity (continued)

                  In July 1997, the Company completed an initial public offering
                  (see Note 7) in which 600,000 common shares were issued.

                  In  July  1997,   the  Company   issued  70,000   unregistered
                  restricted shares which represented $245,000 of the $2,066,829
                  purchase cost of The Natural Baby Company.

         B.       Preferred Stock

                  The Board of  Directors  has the  authority,  without  further
                  action by the  stockholders,  to issue up to 10,000,000 shares
                  of  Preferred  Stock  in one or  more  series  and to fix  the
                  rights,  preferences,  privileges,  and restrictions  thereof,
                  including dividend rights,  conversion rights,  voting rights,
                  terms of redemption,  liquidation preferences,  and the number
                  of shares  constituting  any series or the designation of such
                  series.

                  During January 1997, the Company  issued  5,000,000  shares of
                  Series A  Preferred  Stock,  $.001 par value to Duncan Hill as
                  part  of the  reorganization.  The  holders  of the  Series  A
                  Preferred  Stock are  entitled to one vote for each share held
                  of  record  on  all  matters   submitted  to  a  vote  of  the
                  stockholders.

                  The Series A Preferred  Stock is not subject to redemption and
                  has no conversion  rights or rights to participate in dividend
                  payments.  In  the  event  of  any  voluntary  or  involuntary
                  liquidation,  dissolution  or winding up of the affairs of the
                  Company,  each  share  of  Series  A  Preferred  Stock  has  a
                  liquidation preference of $.001 per share.

                  In March 1999,  the Company  completed a public  offering (see
                  Note 11) in which 460,000  shares of Series 1 Preferred  Stock
                  were issued.  The holders of the Series 1 Preferred  Stock are
                  entitled  to one vote for each  share  held of  record  on all
                  matters submitted to a vote of the stockholders.

                                      F-14
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)


   Note 2.        Stockholders' Equity (continued)

                  The Series 1 Preferred  Stock is  redeemable  at the option of
                  the Company at a price of $7.20 per share commencing September
                  3, 2000.  Each share is convertible  into two shares of common
                  stock at the option of the  holder,  commencing  September  3,
                  2000.  Each share  receives a  cumulative  annual  dividend of
                  $0.495,  or  9.0% of the  liquidation  preference  per  share,
                  payable in cash or common  stock at the option of the Company.
                  In the  event of any  voluntary  or  involuntary  liquidation,
                  dissolution or winding up of the affairs of the Company,  each
                  share of Series 1 Preferred Stock has a liquidation preference
                  of $5.50 per  share.  Dividends  in  arrears  on the  Series 1
                  Preferred  Stock  amount  to $.45  per  share or  $227,700  in
                  aggregate at December 31, 1999.

         C.       Warrants

                  In conjunction  with the public offering  discussed in Note 7,
                  the Company issued  2,400,000  Class A warrants.  Each warrant
                  entitles the holder to purchase one share of common stock at a
                  price of $5.00 for a period of four years  commencing one year
                  after the date of the  Company's  prospectus.  The Company may
                  redeem the  Warrants  at a price of $.05 per  Warrant,  at any
                  time  after  they  become  exercisable,  upon not less than 30
                  days' prior  written  notice,  if the closing bid price of the
                  Common  Stock  has  been at  least  $14.40  per  share  for 20
                  consecutive  trading days ending on the fifth day prior to the
                  date on which the notice of redemption is given.

   Note 3.        Line of Credit

                  Kids Stuff,  Inc. has a $500,000  line of credit from Bank One
                  which is payable on demand,  bearing  interest payable monthly
                  at the bank's  prime  lending  rate plus 1%, for an  effective
                  rate of 9.25% at December 31,  1999.  The line of credit had a
                  balance of $500,000 at December 31, 1999.  The line is secured
                  by assets of the Company and expires July 2001.  The repayment
                  of the facility is  guaranteed by Mr.  William L. Miller,  the
                  Company's Chief Executive Officer,  and Mrs. Jeanne E. Miller,
                  the  Company's  President.  Due to the  current  nature of the
                  liability,  the carrying amount of the line  approximates fair
                  value.  The line of credit is  guaranteed by Havana and Duncan
                  Hill, Inc.

                  At December  31,  1998,  the  Company had an $800,000  line of
                  credit from United Bank,  payable on demand,  bearing interest
                  at the  bank's  prime  rate plus 1% for an  effective  rate of
                  8.75%.  The line of credit  had a balance  of  $762,000  as of
                  December 31, 1998. The United Bank line of credit was paid off
                  during 1999.

                                      F-15
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

   Note 4.        Long-Term Debt

<TABLE>
<CAPTION>
                  Long-term debt consists of the following at December 31:

                                                                                       1999              1998
                                                                                       ----              ----
<S>                                       <C>                                     <C>          <C>
                   Bank One -  $300,000  term  loan,  secured  by the  Company's
                   accounts  receivable,   inventory,  and  equipment,  and  the
                   personal  residence  of the  President  and CEO,  payable  in
                   monthly install- ments of $6,213,  including interest of 8.7%
                   on the first $250,000 and 5.78% on the remaining
                   balance, maturing July 2004.                                   $    279,383 $         -

                   Bank One - $1,690,000 commercial real estate loan, secured by
                   a first lien on the  Company's  land and real estate,  and an
                   assignment  of key man  life  insurance  on the  lives of the
                   Company's  President  and CEO,  principal  payable in monthly
                   installments of $7,131,  plus interest at a variable interest
                   rate based on the 30 day LIBOR plus 2.75%  (9.2% at  December
                   31, 1999), balloon
                   payment due July 2009.                                            1,125,739           -

                   Stark Development Board Finance  Corporation - $750,000 note,
                   secured  by a  second  lien of the  Company's  land  and real
                   estate,  guaranteed by Duncan Hill, Havana, and the Company's
                   President and CEO, bearing interest at 7.3%,
                   maturing December 2019.                                             750,000           -
                                                                                    ----------   ---------
                                                                                     2,155,122           -
                   Less current portion                                                157,000           -
                                                                                    ----------   ---------
                                                                                   $ 1,998,122 $         -
                                                                                     =========   =========
</TABLE>
                  Scheduled  principal  repayments on long-term debt for each of
                  the next five years are:
<TABLE>
<CAPTION>

                                    Year                                              Amount

                                    <S>                                          <C>
                                    2000                                          $    157,000
                                    2001                                               160,900
                                    2002                                               167,500
                                    2003                                               174,700
                                    2004                                               149,200
                                    Thereafter                                       1,345,822

</TABLE>


                                      F-17
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)


   Note 4.        Long-Term Debt (continued)

                  The Company incurred  interest expense of $132,700 and $60,630
                  for the years ended December 31, 1999 and 1998, respectively.

                  The Stark County  Development  Board Finance  Corporation loan
                  contains various covenants including that the Company will not
                  declare  or pay  any  dividend  on any  capital  stock  of the
                  Company without the prior written consent of the lender.

                  The Bank  One  loan  agreements  contain  covenants  regarding
                  certain financial statement amounts,  ratios and activities of
                  the  Company.  At  December  31,  1999,  the  Company  was  in
                  compliance with all such covenants.

   Note 5.        Lease Commitments

                  Duncan  Hill,  Inc.,  the parent  company of Kids  Stuff,  has
                  entered  into  several  operating  leases for retail space and
                  equipment.  Kids  Stuff  currently  makes the  required  lease
                  payments  and  allocates  a portion  of the cost to the Havana
                  Group under the terms of the  agreement  discussed  in Note 1.
                  Duncan Hill is dependent  on Kids Stuff to meet monthly  lease
                  obligations.  Future minimum lease payments required by Duncan
                  Hill, Inc. under noncancellable operating leases for the years
                  ending December 31 are as follows:

                                    2000                               $  81,307
                                    2001                                  52,866
                                    2002                                  17,604

   Note 6.        Income Tax

                  The  Company  accounts  for income  taxes in  accordance  with
                  Statement of Financial Accounting Standard No. 109, Accounting
                  for Income  Taxes.  The Company  files its Federal  income tax
                  return as part of a consolidated group.

                  Deferred   income  taxes  reflect  the  effects  of  temporary
                  differences   between  the  carrying   amount  of  assets  and
                  liabilities  for financial  reporting  purposes.  Deferred tax
                  assets  (liabilities)  consisted of the  following at December
                  31, 1999 and 1998:

                                      F-17
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)



   Note 6.        Income Tax (continued)
<TABLE>
<CAPTION>
                                                                                          1999            1998

                        Deferred tax assets:
<S>                                                                                   <C>              <C>
                            Net operating loss carryforward                           $ 330,974        $ 172,832
                            Inventory obsolescence                                      -                 11,900
                                                                                       --------         --------
                        Total deferred tax assets                                       330,974          184,732
                        Valuation allowance                                             (25,606)         (22,552)
                                                                                       --------         --------
                        Net deferred tax asset                                          305,368          162,180

                        Deferred tax liabilities:
                            Deferred catalog expense                                   (251,745)        (141,109)
                            Amortization                                                (19,015)          (8,200)
                            Depreciation                                                (34,608)         (12,871)
                                                                                       --------         --------
                        Total deferred tax liabilities                                 (305,368)        (162,180)
                                                                                        -------          -------
                        Net deferred income taxes                                     $     -          $      -
                                                                                      =========          =======
</TABLE>
                  The  Company's  ability to  recognize  deferred  tax assets is
                  dependent on generating  future  regular  taxable  income.  In
                  accordance  with the  provisions of SFAS 109,  management  has
                  provided a valuation allowance.

                  The Company's  tax loss in 1999 was $344,158.  The Company has
                  net operating loss carryforwards of approximately  $973,000 as
                  of December 31, 1999 for tax purposes.  The loss carryforwards
                  expire in varying amounts through the year 2019.

   Note 7.        Public Offering

                  In July 1997, the Company completed an initial public offering
                  in  which  300,000  units  were  sold for  $2,619,890,  net of
                  issuance costs of $980,110.  Each unit consisted of two common
                  shares and eight redeemable Class A warrants, and sold for $12
                  per  unit.  The  common  stock  and  warrants  are  separately
                  transferable.

                  The proceeds of the public  offering  were used to acquire net
                  assets and  operations  of The Natural  Baby  Catalog,  to pay
                  accounts payable,  to repay indebtedness to bridge lenders, to
                  repay  indebtedness to the Company's  parent,  Duncan Hill, to
                  consolidate  the  operations of The Natural Baby Catalog,  and
                  for general corporate purposes.

                                      F-18
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)


   Note 8.        Employment Agreement

                  The Company has entered  into  separate  five-year  employment
                  agreements  with Mr.  William  L.  Miller  and Mrs.  Jeanne E.
                  Miller,  effective  January  1,  1997,  pursuant  to which Mr.
                  Miller  is to  serve  as  Chairman  of  the  Board  and  Chief
                  Executive  Officer of the Company and Mrs.  Miller is to serve
                  as its  President.  The employment  agreements  provide for an
                  annual base salary of $125,000 for Mr. Miller and $105,000 for
                  Mrs.  Miller,  subject to annual  review for  increase  by the
                  Company.  The  employment  agreements  also  provide  for  the
                  eligibility of these executives to receive annual cash bonuses
                  under the Company's Incentive Compensation Plan.

                  Each  of  the  employment   agreements  provides  a  severance
                  compensation  to be  paid  in all  instances  other  than  the
                  executive's  termination  for  cause.  In the  event  that the
                  executive  becomes disabled or dies, the Company,  in the case
                  of W.  Miller,  is  required  to pay an  amount  equal  to the
                  product of (x) and (y) where (x) is the sum of the executive's
                  salary and bonus paid in the prior year multiplied by 2.99 and
                  (y) the  percentage of the  employment  agreement's  five-year
                  term remaining from the date of death or disability; provided,
                  however,  that such  severance  compensation  will not be less
                  than the officer's  salary and bonus paid in the year prior to
                  the year in which the officer  dies or becomes  disabled.  The
                  foregoing  benefit is provided in the employment  agreement of
                  J. Miller, but only in the event of disability. Each executive
                  is also  entitled  to be  paid  severance  compensation  in an
                  amount  equal to the sum of the  executive's  salary and bonus
                  paid in the prior  year  multiplied  by 2.99 in the event that
                  the  executive  elects to terminate the  employment  agreement
                  upon the Company's material breach of the employment agreement
                  or  upon   the   Company's   reduction   of  the   executive's
                  responsibilities,  duties,  functions,  or dignity of position
                  resulting from a change of control, or otherwise.

                  Each of Mr.  Miller and Mrs.  Miller were granted  under their
                  respective employment agreements an option to purchase 100,000
                  shares of the Company's  Common Stock,  which will vest 25% on
                  each of the first four anniversary dates commencing January 1,
                  1998,  regardless of whether the executive is employed on such
                  dates by the Company.  The vested  options will be immediately
                  exercisable  and will  expire  ten years  from the date of the
                  agreement.  The exercise  price of the options  shall be $5.00
                  per share,  subject to downward  adjustments  in the  exercise
                  price if the Company meets certain performance goals.

                                      F-19
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

   Note 8.        Employment Agreement (continued)

                  Mrs.  Miller  also  received  the option to  purchase  100,000
                  shares of the Company's unregistered common stock as a signing
                  bonus on October 16, 1998.  The exercise  price of the options
                  shall be $2.50 per share, and the options will expire 10 years
                  from the date of the grant.

                  During 1999, the Company cancelled the 200,000 options granted
                  to Mrs.  Miller as described in the two preceding  paragraphs.
                  The Company concurrently issued 200,000 options to Mrs. Miller
                  exercisable at $1.33 per share.  The fair value of the options
                  granted to Mrs. Miller was $228,000,  as calculated  using the
                  Black-Scholes option pricing model assuming no dividends, 123%
                  volatility,  an expected  life of five years,  and a risk-free
                  interest rate of 6.0%

                  Additionally,  the  Company  granted  options  to  two  of its
                  directors  under  a  non-qualified   Stock  Option   Agreement
                  discussed in Note 10.

                  The Company  accounts for employee  stock options under APB 25
                  and, accordingly, no compensation cost has been recognized. If
                  the  Company  had  elected  to  recognize   compensation  cost
                  consistent  with  the  method  prescribed  by  SFAS  123,  the
                  Company's net income would have been reduced by  approximately
                  $338,100  or $.09 per share in 1999 and  $319,000  or $.09 per
                  share in 1998.

                  The Company  computed the fair value of options granted during
                  1999 using the Black-Scholes  option pricing model assuming no
                  dividends,  123%  volatility,  an expected  life of 50% of the
                  ten-year option terms, and a risk-free  interest rate of 6.0%.
                  The fair value of options  granted  during 1999 was  $302,100,
                  including the options issued to Mrs.  Miller in replacement of
                  cancelled options.

                  The Company computed the fair values of options granted during
                  1998 using the Black-Scholes  option pricing model assuming no
                  dividends,  119%  volatility,  an expected  life of 50% of the
                  ten-year option terms, and a risk-free  interest rate of 5.0%.
                  The fair value of options granted during 1998 was $334,000. No
                  options have been exercised as of December 31, 1999.

                                      F-20


<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)


   Note 9.        Incentive Plans

         A.       Incentive Compensation Plan

                  The Company  maintains  an  Incentive  Compensation  Plan (the
                  "Plan").   The  Plan  is   designed   to   motivate   employee
                  participants to achieve the Company's  annual strategic goals.
                  Eligibility  for  participation  in the Plan is limited to the
                  Chief  Executive  Officer and the Executive  Vice President of
                  the Company, and such other employees of the Company as may be
                  designated  by the Board of Directors  from time to time.  For
                  each fiscal year of the  Company,  the Board will  establish a
                  bonus  pool  not to  exceed  10% of  the  Company's  operating
                  income.









                                      F-21
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

   Note 9.        Incentive Plans (continued)

                  The  amount  of such pool with  respect  to any year  shall be
                  determined  subsequent  to  the  end of  that  year  upon  the
                  determination of the Company's operating income for that year.
                  Each  participant  in the Plan is eligible to receive from the
                  bonus pool an annual  award of up to 50% of the  participant's
                  base salary. There were no awards in 1998 or 1999.

         B.       Stock Incentive Plan

                  The Company maintains a Stock Incentive Plan (Incentive Plan).
                  Under the Incentive  Plan, the  Compensation  Committee of the
                  Board of Directors may grant stock incentives to key employees
                  and the directors of the Company  pursuant to which a total of
                  400,000  shares  of  Common  Stock  may be  issued;  provided,
                  however,  that the maximum amount of Common Stock with respect
                  to which stock  incentives may be granted to any person during
                  any calendar year shall be 20,000  shares,  except for a grant
                  made to a recipient upon the recipients  initial hiring by the
                  Company, in which case the number shall be a maximum of 40,000
                  shares.  These  numbers are subject to adjustment in the event
                  of a stock split and similar events.  Stock  incentive  grants
                  may be in the  form of  options,  stock  appreciation  rights,
                  stock awards or a  combination  thereof.  No stock  incentives
                  were granted under the Incentive Plan in 1998 or 1999.

   Note 10.       Non-Qualified Stock Option Agreement

                  During 1998, the Company  entered into a  non-qualified  stock
                  option  agreement with Clark D. Swisher and Alfred M. Schmidt,
                  Jr.,  directors  of the Company.  Each of Mr.  Swisher and Mr.
                  Schmidt were granted the option to purchase  30,000  shares of
                  the Company's  common stock,  which vest 25% on August 1, 1998
                  and 25% on each January 1, 1999,  January 1, 2000, and January
                  1, 2001. The vested  options will be  immediately  exercisable
                  and will expire 10 years from the date of the  agreement.  The
                  exercise  price of the  options  is $2.50  per share of common
                  stock.  The pro forma disclosure in Note 8 includes the effect
                  of the 15,000 options vesting in 1999 and 1998.

                                      F-22
<PAGE>
                                KIDS STUFF, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

   Note 11.       Public Offering

                  In March  1999,  the Company  completed  a public  offering of
                  securities  through  Fairchild  Financial Group, Inc. in which
                  460,000 units were sold for $1,950,915,  net of issuance costs
                  of  $579,085.  Each  unit  consisted  of one share of Series 1
                  Preferred  Stock and two  Series 1  Preferred  Stock  Purchase
                  Warrants, and sold for $5.50 per unit. The preferred stock and
                  warrants are separately transferable.  Commencing September 3,
                  2000,  each share of Series 1 Preferred  Stock is  convertible
                  into two shares of Common Stock. Commencing September 3, 2000,
                  each  Preferred  Warrant  entitles  the holder to purchase one
                  share of  Series 1  Preferred  Stock at an  exercise  price of
                  $6.00 per share until the close of business on March 3, 2002.

                  The  proceeds  of the public  offering  are to be used for the
                  purchase   of   inventory,    accounts   payable    reduction,
                  establishment of a new operations  center, web site production
                  and development,  leasehold improvements for the "Kids Catalog
                  Outlet" retail store, and general corporate purposes.



                                      F-23

<PAGE>
                                     PART II

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         Section  145 of the  Delaware  General  Corporation  Law,  as  amended,
provides that a corporation may indemnify any person who was or is a party or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  corporation)  by reason of the
fact that the person is or was a  director,  officer,  employee  or agent of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorney's
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred  by the  person in good  faith and in a manner  the  person  reasonably
believed to be in or not opposed to the best interests of the corporation,  and,
with respect to any criminal  action or proceeding,  had no reasonable  cause to
believe  his  conduct  was  unlawful.   Section  145  further  provides  that  a
corporation similarly may indemnify any such person serving in any such capacity
who was or is a party or is  threatened  to be made a party  to any  threatened,
pending or  completed  action or suit by or in the right of the  corporation  to
procure a judgment in its favor,  against expenses  (including  attorneys' fees)
actually and reasonably incurred in connection with the defense or settlement of
such action or suit if the person acted in good faith and in a manner the person
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation and except that no  indemnification  shall be made in respect of any
claim,  issue or matter as to which such person  shall have been  adjudged to be
liable to the corporation  unless and only to the extent that the Delaware Court
of chancery  or such other court in which such action or suit was brought  shall
determine upon  application  that,  despite the adjudication of liability but in
view of all the  circumstances of the case, such person is fairly and reasonably
entitled  to  indemnify  for such  expenses  which the Court of Chancery or such
other court shall deem proper.  Article  VII,  Section 7, of the By-Laws of Kids
Stuff provides for indemnification of officers, directors,  employees and agents
to the extent permitted under the Delaware General Corporation Law.

         The employment  agreements  with William L. Miller and Jeanne E. Miller
each provide for their indemnification to the full extent permitted by law. Kids
Stuff's  Certificate  of  Incorporation  contains a  provision  eliminating  the
personal monetary liability of directors to the extent allowed under the General
Corporation Law of the State of Delaware.  Under the provision, a stockholder is
able to prosecute an action  against a director for monetary  damages only if he
can show a breach  of the  duty of  loyalty,  a  failure  to act in good  faith,
intentional misconduct, a knowing violation of law, an improper personal benefit
or an illegal dividend or stock repurchase, as referred to in the provision, and
not  "negligence"  or "gross  negligence"  in satisfying  his duty of care.  The
provision, however, does not affect the availability of seeking equitable relief
against a director of Kids Stuff.  In addition,  the  provision  applies only to
claims  against a director  arising out of his role as a director and not, if he
is also an officer,  his role, as an officer or in any other  capacity or to his
responsibilities under any other law, such as federal securities laws.

                                      II-1

<PAGE>
ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         Shown below are  estimates  of the  approximate  amount of the fees and
expenses we have incurred in connection with this offering.

<TABLE>
<CAPTION>
         Securities and Exchange Commission registration fee
<S>                                                                                                      <C>
           and miscellaneous expenses....................................................................$ 2,000.00
         Legal and accounting fees........................................................................35,000.00
         Printer's fees and expenses....................................................................   3,000.00
                                                                                                        -----------
                  Total                                                                                 $ 40,000.00
                                                                                                        ===========
</TABLE>


ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.

         The following shares of unregistered securities have been issued by the
Registrant  since  its  inception.  there  were no  underwriting  discounts  and
commissions paid in connection with the issuance of any of said securities.

         In connection  with the  reorganization  effective  June 30, 1996,  the
Registrant issued to its parent,  Duncan Hill , Inc.  2,400,000 shares of Common
Stock at a value of $.125 per share,  and 5,000,000 shares of Series A Preferred
Stock at a value of $.001 per share.

         Commencing  October,  1996,  Kids Stuff sold an  aggregate of 1,300,000
shares of Common Stock to eight private  investors  for the  aggregate  purchase
price of $162,500.  In June, 1997, the Registrant  repurchased  857,144 of those
shares from five  private  investors at the same price for which the shares were
originally sold to these investors.

         In October, 1996, the Registrant borrowed an aggregate of $200,000 from
three private investors. As originally structured, $75,000 of the face amount of
the loan was  convertible  upon  its  terms  into  1,500,000  Class A  Warrants.
Subsequently, the loan was restructured so that the lenders' would be repaid the
entire face  amount of loan in lieu of the right to convert  $75,000 of the face
amount into 1,500,000 Class A Warrants.

         In July 1997, the Registrant completed its acquisition of the assets of
The Natural Baby Company,  Inc.  Included in the  consideration  paid was 70,000
unregistered  shares  of the  Registrant's  Common  Stock  to The  Natural  Baby
Company, Inc.

         In each of the foregoing cases,  Kids Stuff issued the above securities
without  registration in reliance upon the exemption provided by Section 4(2) of
the  Securities  Act of 1933,  as  amended,  as  transactions  by an issuer  not
involving  any  public  offering.  In  addition,  with  respect  to  the  second
transaction  listed  above,  i.e.,  the issuance of  1,300,000  shares of Common
Stock,  Kids Stuff relied upon Rule 504 promulgated  under the Securities Act of
1933. Kids Stuff was not an issuer that was precluded from relying upon Rule 504
under  paragraph  (a) thereof  and, in  addition,  had  satisfied  the terms and
conditions of Rules 501 and 502(a) by virtue of the fact that it had not offered
in excess of $1,000,000  of securities  within the 12 months before the start of
and during the offering of

                                      II-2
<PAGE>
securities  under Rule 504, in reliance on any exemption  under Section 3(b), or
in violation of Section 5(a) of the Securities Act.

ITEM 27. EXHIBITS.
<TABLE>
<CAPTION>

<S>      <C>                                                      <C>
         3.01         Certificate of Incorporation of the Company (1)
         3.02         Certificate of Amendment of Certificate of Incorporation of the Company(1)
         3.03         By-Laws of the Company(1)
         3.04         Certificate of Designation of Series A Preferred Stock (2)
         3.05         Certificate of Designation of Series 1 Preferred Stock (9)
         4.01         Specimen Certificate for Shares of Common Stock (2)
         4.02         Specimen Certificate for Shares of Series A Preferred Stock (2)
         4.03         Revised Form of Common Stock Purchase Warrant Agreement (5)
         4.04         Revised Specimen Certificate for Common Stock Purchase Warrants (3)
         4.05         Revised Form of Underwriters' Purchase Option - 1997 Offering (5)
         4.06         Form of Representative's Lock-up Letter (2)
         4.07         Form of Representative's Purchase Option Agreement (7)
         4.08         Preferred Stock Agency Agreement (7)
         4.09         Preferred Warrant Agency Agreement (7)
         4.10         Specimen of Preferred Warrant (7)
         4.11         Specimen of Series 1 Preferred Stock (7)
         5.01         Opinion of Lester Morse P.C. (11)
         10.01        Agreement to Acquire the Assets of The Natural Baby Company, Inc., (the
                      "Acquisition Agreement")(1)
         10.02        Addendum to Acquisition Agreement (1)
         10.03        Escrow Agreement under the Acquisition Agreement (1)
         10.04        Form of Consulting Agreement with Jane Martin (1)
         10.05        Asset Purchase Agreement between the Company and its Parent (1)
         10.06        Promissory Note from the Company and its Parent (1)
         10.07        Form of Bridge Loan Agreement (1)
         10.08        Form of Financial Consulting Agreement with Fairchild Financial
                      Group, Inc. (1)
         10.09        Credit Facility with United National Bank and Trust Company (2)
         10.10        Lease for Company's principal offices and telemarketing center (2)
         10.11        Employment Agreement with William L. Miller (2)
         10.12        Revised Employment Agreement with Jeanne E. Miller (7)
         10.13        Incentive Compensation Plan (2)
         10.14        1997 Long-Term Stock Incentive Plan (2)
         10.15        Amendment to Asset Purchase Agreement between the Company
                      and its Parent (2)
         10.16        Form of Amendment to Bridge Loan Agreement (4)
         10.17        Amended Form of Stock Repurchase Agreement and Note (5)
         10.18        Second Addendum to Acquisition Agreement (5)
         10.19        First Addendum to Escrow Agreement (6)

                                      II-3

<PAGE>
         10.20        Third Addendum to Acquisition Agreement (6)
         10.21        Agreement with The Havana Group, Inc. (8)
         10.22        Form of new Financial Consulting Agreement with Fairchild Financial
                      Group, Inc. (7)
         10.23        Other Leases (7)
         10.24        Amendment to 1997 Long Term Stock Incentive Plan (10)
         10.25        Agreement with National Financial Communications Corp.
         23.01        Consent of Hausser + Taylor LLP (11)
         23.02        Consent of Lester Morse P.C. (11)
         27.00        Revised Financial Data Schedule (10)
</TABLE>

 -----------
<TABLE>
<CAPTION>
<S>      <C>
(1)      Incorporated by reference to the Registrant's Form SB-2 Registration Statement, file no. 333-
         19423, filed with the Securities and Exchange Commission on January 8, 1997.

(2)      Incorporated by reference to the Registrant's Amendment No. 1 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on March
         14, 1997.

(3)      Incorporated by reference to the Registrant's Amendment No. 2 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on April
         2, 1997.

(4)      Incorporated by reference to the Registrant's Amendment No. 3 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on April
         14, 1997.

(5)      Incorporated by reference to the Registrant's  Amendment No. 4 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on June
         3, 1997.

(6)      Incorporated by reference to the Registrant's  Amendment No. 5 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on June
         25, 1997.

(7)      Incorporated by reference to Form SB-2 Registration Statement, File No. 333-61463.

(8)      Incorporated by reference to the Registrant's Form 10-KSB filed for its fiscal year ended
         December 31, 1997.

(9)      Incorporated by reference to the Registrant's Form 10-KSB filed for its
         fiscal year ended December 31, 1998.

(10)     Incorporated by reference to the Registrant's Form 10-KSB for its fiscal year ended
         December 1, 1999

(11)     Filed herewith.
</TABLE>

ITEM 28. UNDERTAKINGS.

     (a) RULE 415 OFFERING

     Kids Stuff will:

     1.  File,  during  any period in which  offers or sales are being  made,  a
post-effective amendment to this registration statement to:


                                      II-4
<PAGE>
         (i)    Include  any  prospectus  required  by Section  10(a)(3)  of the
                Securities Act of 1933, as amended (the "Securities Act").

         (ii)   Reflect   in  the   prospectus   any  facts  or  events   which,
                individually or in the aggregate, represent a fundamental change
                in the information set forth in the registration statement;

         (iii)  Include any additional or changed material information on the
                plan of distribution;

     2. For  determining  liability  under the  Securities  Act, treat each such
post-effective  amendment  as a new  registration  statement  of the  securities
offered,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering.

     3. File a post-effective  amendment to remove from  registration any of the
securities that remain unsold at the end of the offering.

     (b) INDEMNIFICATION

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to  directors,  officers or  controlling  persons of Kids Stuff
pursuant to the provisions referred to in Item 14 of this Registration Statement
or otherwise,  Kids Stuff has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Securities Act and is, therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by Kids Stuff of expenses  incurred  or paid by a  director,  officer or
controlling person of Kids Stuff in the successful defense of any action,  suite
or proceeding) is asserted by such  director,  officer or controlling  person in
connection with the securities being registered,  Kids Stuff will, unless in the
opinion of its counsel  the matter has been  settled by  controlling  precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act and will be governed by the final adjudication of such issue.

     (c) RULE 430A

         Kids Stuff will:

         1. For  determining  any liability  under the Securities Act, treat the
information  omitted  from  the  form  of  prospectus  filed  as  part  of  this
Registration Statement in reliance upon Rule 430A and contained in the form of a
prospectus  filed by Kids Stuff  issuer  under Rule  424(b)(1)  or (4) or 497(h)
under the Securities Act as part of this  Registration  Statement as of the time
the Commission declared it effective.

         2.  For  any   liability   under  the   Securities   Act,   treat  each
post-effective   amendment   that  contains  a  form  of  prospectus  as  a  new
registration statement for the securities offered in the Registration Statement,
and the  offering  of the  securities  at that  time as the  initial  bona  fide
offering of those securities.

                                      II-5
<PAGE>
                                   SIGNATURES

         In accordance  with the  requirements of the Securities Act of 1933, as
amended, the Registrant certifies that it has reasonable grounds to believe that
it meets all the  requirements  for filing on Form  SB-2,  and  authorized  this
Registration  Statement  to be signed on its behalf by the  undersigned,  in the
City of North Canton, State of Ohio, on this 20th day of April , 2000.

KIDS STUFF, INC.

By: /s/ WILLIAM L. MILLER
- ------------------------------
William L. Miller, Chairman of the Board
and Chief Executive Officer

         In accordance  with the  requirements of the Securities Act of 1933, as
amended, this Registration  Statement was signed by the following persons in the
capacities and on the dates stated.
<TABLE>
<CAPTION>

          SIGNATURE                         TITLE                                       DATE
- -------------------------------             ---------------------------                 --------------

<S>                                          <C>                                        <C>
/s/ WILLIAM L. MILLER                        Chairman of the Board,                     April 20, 2000
- --------------------------------             Chief Executive Officer
William L. Miller                            Treasurer, Secretary and
                                             Chief Financial and
                                             Accounting Officer

/s/ JEANNE E. MILLER                         Executive Vice President                   April 20, 2000
- ---------------------------------            and Director
Jeanne E. Miller

/s/ CLARK D. SWISHER                         Director                                   April 20, 2000
- ---------------------------------
Clark D. Swisher

/s/Alfred Schmidt
- ---------------------------                  Director                                   April 20, 2000
Alfred Schmidt
</TABLE>

                                      II-6

<PAGE>
                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
         <S>      <C>
         3.01     Certificate of Incorporation of the Company (1)
         3.02     Certificate of Amendment of Certificate of Incorporation of the Company(1)
         3.03     By-Laws of the Company(1)
         3.04     Certificate of Designation of Series A Preferred Stock (2)
         3.05     Certificate of Designation of Series 1 Preferred Stock (9)
         4.01     Specimen Certificate for Shares of Common Stock (2)
         4.02     Specimen Certificate for Shares of Series A Preferred Stock (2)
         4.03     Revised Form of Common Stock Purchase Warrant Agreement (5)
         4.04     Revised Specimen Certificate for Common Stock Purchase Warrants (3)
         4.05     Revised Form of Underwriters' Purchase Option - 1997 Offering (5)
         4.06     Form of Representative's Lock-up Letter (2)
         4.07     Form of Representative's Purchase Option Agreement (7)
         4.08     Preferred Stock Agency Agreement (7)
         4.09     Preferred Warrant Agency Agreement (7)
         4.10     Specimen of Preferred Warrant (7)
         4.11     Specimen of Series 1 Preferred Stock (7)
         5.01     Opinion of Lester Morse P.C. (11)
         10.01    Agreement to Acquire the Assets of The Natural Baby Company, Inc., (the
                  "Acquisition Agreement")(1)
         10.02    Addendum to Acquisition Agreement (1)
         10.03    Escrow Agreement under the Acquisition Agreement (1)
         10.04    Form of Consulting Agreement with Jane Martin (1)
         10.05    Asset Purchase Agreement between the Company and its Parent (1)
         10.06    Promissory Note from the Company and its Parent (1)
         10.07    Form of Bridge Loan Agreement (1)
         10.08    Form of Financial Consulting Agreement with Fairchild Financial
                  Group, Inc. (1)
         10.09    Credit Facility with United National Bank and Trust Company (2)
         10.10    Lease for Company's principal offices and telemarketing center (2)
         10.11    Employment Agreement with William L. Miller (2)
         10.12    Revised Employment Agreement with Jeanne E. Miller (7)
         10.13    Incentive Compensation Plan (2)
         10.14    1997 Long-Term Stock Incentive Plan (2)
         10.15    Amendment to Asset Purchase Agreement between the Company
                  and its Parent (2)
         10.16    Form of Amendment to Bridge Loan Agreement (4)
         10.17    Amended Form of Stock Repurchase Agreement and Note (5)
         10.18    Second Addendum to Acquisition Agreement (5)
         10.19    First Addendum to Escrow Agreement (6)
         10.20    Third Addendum to Acquisition Agreement (6)
         10.21    Agreement with The Havana Group, Inc. (8)
         10.22    Form of new Financial Consulting Agreement with Fairchild Financial
                  Group, Inc. (7)
         10.23    Other Leases (7)
<PAGE>
         10.24    Amendment to 1997 Long Term Stock Incentive Plan (10)
         10.25    Agreement with National Financial Communications Corp.
         23.01    Consent of Hausser + Taylor LLP (11)
         23.02    Consent of Lester Morse P.C. (11)
         27.00    Revised Financial Data Schedule (10)
</TABLE>

 -----------
<TABLE>
<CAPTION>
<S>      <C>
(1)      Incorporated by reference to the Registrant's Form SB-2 Registration Statement, file no. 333-
         19423, filed with the Securities and Exchange Commission on January 8, 1997.
(2)      Incorporated by reference to the Registrant's Amendment No. 1 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on March
         14, 1997.
(3)      Incorporated by reference to the Registrant's Amendment No. 2 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on April
         2, 1997.
(4)      Incorporated by reference to the Registrant's Amendment No. 3 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on April
         14, 1997.
(5)      Incorporated by reference to the Registrant's  Amendment No. 4 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on June
         3, 1997.
(6)      Incorporated by reference to the Registrant's  Amendment No. 5 to Form SB-2 Registration
         Statement, file no. 333-19423, filed with the Securities and Exchange Commission on June
         25, 1997.
(7)      Incorporated by reference to Form SB-2 Registration Statement, File No. 333-61463.
(8)      Incorporated by reference to the Registrant's Form 10-KSB filed for its fiscal year ended
         December 31, 1997.
(9)      Incorporated by reference to the Registrant's Form 10-KSB filed for its
         fiscal year ended December 31, 1998.
(10)     Incorporated by reference to the Registrant's Form 10-KSB for its fiscal year ended
         December 1, 1999
(11)     Filed herewith.
</TABLE>


                                  EXHIBIT 5.01

                                  LEGAL OPINION

Kids Stuff, Inc.                                                April 20, 2000
7835 Freedom Avenue, N.W.
North Canton, Ohio 44720

Re:      Pre-Effective Amendment No. 1 to

         Form S-3 Registration Statement on Form SB-2
         of Kids Stuff, Inc.
         -------------------

Gentlemen:

         You have  requested  our  opinion as counsel for Kids  Stuff,  Inc.,  a
Delaware corporation (the "Company"), in connection with Pre-Effective Amendment
No.  1 to Form  S-3  Registration  Statement  on Form  SB-2  (the  "Registration
Statement")  filed by the Company with the  Securities  and Exchange  Commission
(the "Commission")  under the Securities Act of 1933 (the "Act') with respect to
shares (the "Shares") of Common Stock, par value $.001 per share, of the Company
which may be issued  pursuant to the  exercise  of options to  purchase  270,000
shares of the Company's Common Stock.

         We have examined such  corporate  records and other  documents and have
made such  examination of law as we have deemed relevant in connection with this
opinion.  Our  examination  of matters has been limited to the Delaware  General
Corporation Law.

         Based  upon the  foregoing,  we  advise  you that in our  opinion  each
authorized but unissued Share issued by the Company in accordance with the terms
of  the  Option,   will  be  legally  and   validly   issued,   fully  paid  and
non-assessable.

         We hereby  consent to the  filing of this  opinion as an exhibit to the
Registration  Statement,  and we further  consent to the use of our name therein
under  the  caption  "Legal  Matters"  in the  Prospectus  of  the  Registration
Statement.

                                                              Very truly yours,

                                                              LESTER MORSE P.C.


                                                              Steven Morse






                                                                      EXHIBIT 23

                  CONSENT OF INDEPENDENT CERTIFIED ACCOUNTANTS

Kids Stuff, Inc.
North Canton, OH 44720

         As independent  certified public  accountants for Kids Stuff,  Inc., we
hereby  consent  to the use in this  Pre-Effective  Amendment  No. 1 to Form S-3
Registration  Statement on Form SB-2 for Kids Stuff, Inc. of our report included
herein,  which has a date of March 24, 2000,  relating to the balance  sheets of
Kids Stuff, Inc. as of December 31, 1999 and 1998, and the related statements of
operations,  cash flows, and stockholders' equity for each of the three years in
the period ended  December  31, 1999 and to the  reference to our firm under the
caption "Experts" in the Prospectus.

                                                        /s/ Hausser + Taylor LLP
                                                            Hausser + Taylor LLP

North Canton, Ohio
April 20, 2000



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