GENERAL CIGAR HOLDINGS INC
10-Q, 1999-07-13
TOBACCO PRODUCTS
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================================================================================
________________________________________________________________________________


                                    FORM 10-Q
                                 _______________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                 _______________

(Mark One)
[ X ]   QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE  SECURITIES
        EXCHANGE ACT OF 1934 for the 13 Weeks ended May 29, 1999

                                       OR

[   ]   TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
        EXCHANGE ACT OF 1934 for the transition period from ....................
        to ....................

                                 _______________

                        Commission file number: (1-12757)

                                 _______________

                          GENERAL CIGAR HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

          Delaware                                             13-3922128
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)
                                 _______________

      387 Park Avenue South                                     10016-8899
        New York, New York                                      (Zip Code)
(Address of principal executive offices)

       Registrant's telephone number, including area code: (212) 448-3800
                                 _______________

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes [ X ]  No [  ]

As of June 30, 1999,  12,864,279 shares of Class A common stock, par value $0.01
per share,  and 13,690,866  shares of Class B common stock,  par value $0.01 per
share, were outstanding.

________________________________________________________________________________

================================================================================
<PAGE>

                                TABLE OF CONTENTS



PART I.   FINANCIAL INFORMATION:

  Item 1.   FINANCIAL STATEMENTS (UNAUDITED):
  -------------------------------------------
         Consolidated  Statement of Operations  for the 13 Weeks
           ended May 29, 1999 and May 30, 1998 and for the
           26 Weeks ended May 29, 1999 and May 30, 1998............     Page 3

         Consolidated Balance Sheet as of May 29, 1999
           and November 28, 1998...................................     Page 4

         Consolidated Statement of Cash Flows for the 26 Weeks
           ended May 29, 1999 and May 30, 1998.....................     Page 5

         Consolidated Statement of Stockholders' Equity
           for the 26 Weeks ended May 29, 1999.....................     Page 6

         Notes to Consolidated Financial Statements................     Page 7


  Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
  -----------------------------------------------------------
            CONDITION AND RESULTS OF OPERATIONS....................     Page 11
            -----------------------------------

  Item 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURE
  -------------------------------------------------
            ABOUT MARKET RISK......................................     Page 14
            -----------------


PART II.  OTHER INFORMATION:


  Item 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS....     Page 15
  ------------------------------------------------------------

  Item 6.   EXHIBITS AND REPORTS ON FORM 8-K.......................     Page 16
  ------------------------------------------


SIGNATURE..........................................................     Page 17


EXHIBIT INDEX......................................................     Page E-1

<PAGE>


                          PART I. FINANCIAL INFORMATION

Item 1. Financial Statements
- ----------------------------
                          GENERAL CIGAR HOLDINGS, INC.

                      (IN THOUSANDS EXCEPT PER SHARE DATA)
                                   (UNAUDITED)

                                            13 WEEKS ENDED      26 WEEKS ENDED
                                           ----------------    -----------------
                                           MAY 29,  MAY 30,    MAY 29,   MAY 30,
                                              1999     1998       1999     1998
                                           -------  -------    -------  -------
NET SALES................................  $35,122  $44,104    $69,232  $93,258
Cost of goods sold.......................   17,346   21,142     33,958   44,571
                                            ------   ------     ------   ------
GROSS PROFIT.............................   17,776   22,962     35,274   48,687
Selling, general and
  administrative expenses................   14,464   14,693     27,196   29,073
                                            ------   ------     ------   ------
OPERATING PROFIT.........................    3,312    8,269      8,078   19,614
Nonoperating income......................      103      206        210      370
Interest income..........................      745       -         745       -
Interest expense.........................      547    1,026      1,646    1,859
                                            ------   ------     ------   ------
Income from continuing operations
   before provision for income taxes.....    3,613    7,449      7,387   18,125
Provision for income taxes...............    1,229    2,644      2,512    6,435
                                            ------   ------     ------   ------
INCOME FROM CONTINUING OPERATIONS........    2,384    4,805      4,875   11,690

Income from discontinued operations,
   net of  income taxes..................      789    1,961      2,264    2,763
Gain on sale of discontinued operations,
   net of  income taxes..................   94,402       -      94,402       -
                                            ------   ------    -------   ------
NET INCOME...............................  $97,575  $ 6,766   $101,541  $14,453
                                            ======   ======    =======   ======

BASIC EARNINGS PER SHARE:
   Continuing operations.................   $ 0.09   $ 0.17     $ 0.18   $ 0.42
   Discontinued operations...............     0.03     0.07       0.09     0.10
   Gain on sale of discontinued
     operations..........................     3.56       -        3.57       -
                                             -----    -----      -----    -----
     Basic net income per share..........   $ 3.68   $ 0.24     $ 3.84   $ 0.52
                                             =====    =====      =====    =====
     Weighted average common
     shares outstanding..................   26,488   27,621     26,472   27,606
                                            ======   ======     ======   ======

DILUTED EARNINGS PER SHARE:
   Continuing operations.................   $ 0.09   $ 0.17     $ 0.18   $ 0.41
   Discontinued operations...............     0.03     0.07       0.08     0.10
   Gain on sale of discontinued
     operations..........................     3.48       -        3.48       -
                                             -----    -----      -----    -----
     Diluted net income per share........   $ 3.60   $ 0.24     $ 3.74   $ 0.51
                                             =====    =====      =====    =====
     Weighted average common shares
        and equivalents outstanding......   27,120   28,444     27,142   28,558
                                            ======   ======     ======   ======

See Notes to Consolidated Financial Statements.

                                        3
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                          CONSOLIDATED BALANCE SHEET

                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE DATA)


                                                              MAY 29,   NOV. 28,
                          ASSETS                                 1999      1998
                                                             --------   -------
CURRENT ASSETS:                                             (UNAUDITED)
   Cash and cash equivalents...............................  $143,334    $3,985
   Receivables, less allowance of $831 (1998-- $1,327).....    27,289    39,666
   Inventories.............................................   151,207   157,862
   Other current assets....................................    10,183     7,852
                                                              -------   -------
           TOTAL CURRENT ASSETS............................   332,013   209,365
Property and equipment, net................................    58,246    76,809
Intangible assets, net, principally
  trademarks and goodwill..................................    69,342    71,170
Other assets...............................................     1,562     1,959
                                                              -------   -------
           TOTAL ASSETS....................................  $461,163  $359,303
                                                              =======   =======

           LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
   Accounts payable and accrued liabilities................   $42,164   $41,518
   Long-term debt due within one year......................       229     1,457
   Income taxes............................................    59,020     3,087
                                                              -------   -------
           TOTAL CURRENT LIABILITIES.......................   101,413    46,062
Long-term debt.............................................    10,465    66,291
Accrued retirement benefits................................    13,025    12,892
Deferred income taxes......................................    10,333     9,852
Other noncurrent liabilities...............................    10,808     9,033
                                                              -------   -------
           TOTAL LIABILITIES...............................   146,044   144,130
                                                              -------   -------
Commitments and Contingencies (Note 6)

STOCKHOLDERS' EQUITY:
   Preferred stock, par value $0.01 -- authorized:
     20,000,000 shares;  Issued: none......................        -         -
   Class B common stock, par value $0.01 -- authorized:
     25,000,000 shares; Issued: 13,735,892 shares
     (1998 -- 13,997,799 shares)...........................       137       140
   Class A common stock, par value $0.01 -- authorized:
     50,000,000 shares; Issued: 14,052,953 shares
     (1998 -- 13,635,050 shares)...........................       141       136
   Additional paid-in capital..............................   166,407   165,598
   Retained earnings.......................................   159,143    57,602
                                                              -------   -------
                                                              325,828   223,476
   Less: Cost of Class A common stock held in treasury,
         1,233,700 shares (1998-- 974,800 shares)..........   (10,709)   (8,303)
                                                              -------   -------
           TOTAL STOCKHOLDERS' EQUITY......................   315,119   215,173
                                                              -------   -------
           TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY......  $461,163  $359,303
                                                              =======   =======

See Notes to Consolidated Financial Statements.

                                        4
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                     CONSOLIDATED STATEMENT OF CASH FLOWS

                            (DOLLARS IN THOUSANDS)
                                 (UNAUDITED)

                                                               26 WEEKS ENDED
                                                             ------------------
                                                              MAY 29,   MAY 30,
                                                                 1999      1998
                                                             --------   -------
CASH FLOW FROM OPERATING ACTIVITIES:
   Net income..............................................  $101,541   $14,453
   Adjustments to reconcile net income to net cash
     provided by (used in) operating activities:
    Income from discontinued operations....................    (2,264)   (2,763)
    Gain on sale of discontinued operations................   (94,402)       -
    Depreciation and amortization..........................     4,528     3,685
    Changes in assets and liabilities net
    of effects from disposition:
      Decrease in accounts receivable......................    12,377    12,683
      Increase in inventories..............................    (6,315)  (35,018)
      Decrease in accounts payable
        and accrued liabilities............................   (14,742)   (6,978)
      (Decrease) increase in income taxes payable..........    (1,926)    1,491
      Increase in deferred income taxes....................       481     1,790
      Other, net...........................................    (1,018)     (249)
                                                              -------    ------
     NET CASH (USED IN) OPERATING ACTIVITIES...............    (1,740)  (10,906)
                                                              -------    ------

CASH FLOW FROM INVESTING ACTIVITIES:
   Proceeds from sale of discontinued operations...........   200,000        -
   Additions to property and equipment.....................    (1,627)   (7,864)
                                                              -------    ------
     NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES...   198,373    (7,864)
                                                              -------    ------

CASH FLOW FROM FINANCING ACTIVITIES:
   Net (repayment) borrowing under
     revolving credit facility.............................   (51,000)   15,000
   Purchase of treasury stock..............................    (2,406)   (2,422)
   Payments of other debt..................................    (4,330)     (483)
   Proceeds from exercise of stock options.................       452       129
                                                              -------    ------
     NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES...   (57,284)   12,224
                                                              -------    ------

Net increase (decrease) in cash and cash equivalents.......   139,349    (6,546)
Cash and cash equivalents at beginning of period...........     3,985     8,976
                                                              -------    ------
CASH AND CASH EQUIVALENTS AT END OF PERIOD.................  $143,334   $ 2,430
                                                              =======    ======

SUPPLEMENTAL  DISCLOSURE  OF CASH FLOWS  INFORMATION:
Cash paid during the year for:
   Interest................................................  $  1,778   $ 1,794
   Income taxes............................................  $  4,320   $ 6,094

See Notes to Consolidated Financial Statements.

                                        5
<PAGE>
<TABLE>
                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                 CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                             (dollars in thousands)
                                   (Unaudited)



<CAPTION>
                                          Class B              Class A
                                       Common Stock         Common Stock       Additional                              Total
                                    ------------------   ------------------     Paid-in     Retained    Treasury   Stockholders'
                                    Shares      Amount   Shares      Amount     Capital     Earnings      Stock       Equity
                                    ----------  ------   ----------  ------     -------     --------      -----       ------
<S>                                 <C>           <C>    <C>           <C>     <C>          <C>         <C>         <C>
BALANCE AT NOVEMBER 28, 1998.....   13,997,799    $140   13,635,050    $136    $165,598      $57,602    $(8,303)    $215,173

Exercise of stock options........           -       -       155,996       2         450           -          -           452
Exchange of shares...............     (261,907)     (3)     261,907       3          -            -          -            -
Tax benefit arising from
  exercise of employee
  stock options..................           -       -            -       -          359           -          -           359
Purchase of treasury stock.......           -       -            -       -           -            -      (2,406)      (2,406)
Net income.......................           -       -            -       -           -       101,541         -       101,541
                                    ----------     ---   ----------     ---     -------      -------     ------      -------
BALANCE AT MAY 29, 1999..........   13,735,892    $137   14,502,953    $141    $166,407     $159,143   $(10,709)    $315,119
                                    ==========     ===   ==========     ===     =======      =======     ======      =======


See Notes to Consolidated Financial Statements.
</TABLE>
                                        6
<PAGE>

                                 PART I (CONT.)


                          GENERAL CIGAR HOLDINGS, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                  (DOLLARS IN THOUSANDS EXCEPT PER SHARE DATA)
                                   (UNAUDITED)


(1)  INTERIM FINANCIAL PRESENTATION

     The interim Consolidated Financial Statements are unaudited;  however, they
     have been prepared in accordance  with Rule 10-01 of Regulation S-X adopted
     by the Securities and Exchange  Commission  (the  "Commission")  and in the
     opinion  of  management  reflect  all  adjustments  (all of which  are of a
     normal,  recurring  nature) which are necessary for a fair statement of the
     financial  condition,  results of  operations,  cash  flows and  changes in
     stockholders'  equity for the periods presented.  Results of operations for
     the 13 weeks  ended  May 29,  1999 are not  necessarily  indicative  of the
     results that may be expected for the entire year ending November 27, 1999.

     As used in these Notes,  references  to the  "Company"  mean General  Cigar
     Holdings, Inc. and its direct and indirect subsidiaries: General Cigar Co.,
     Inc. ("General Cigar"),  Villazon & Company, Inc.  ("Villazon"),  GCMM Co.,
     Inc.  ("GCMM"),  Club  Macanudo,  Inc. and Club  Macanudo  (Chicago),  Inc.
     (collectively  "Club  Macanudo"),  and  387  PAS  Corp.  ("387  PAS").  The
     accompanying  financial  statements  reflect the results of  operations  of
     these  businesses  and  assets  for  all  of  the  periods  presented.  The
     operations of Club Macanudo, which operates cigar bars in New York City and
     Chicago,  and 387 PAS,  which owns and operates the Company's  headquarters
     building,  were not material to the Company's  results of operations in any
     of the periods presented.

     The  accompanying  Consolidated  Financial  Statements  should  be  read in
     conjunction with the Company's audited 1998 financial  statements  included
     in Form 10-K, as filed with the Commission on February 26, 1999, and should
     be read in conjunction with the Notes to Consolidated  Financial Statements
     appearing in that report.

(2)  CASH AND CASH EQUIVALENTS

     Cash and cash  equivalents  include cash  deposited  in demand  deposits at
     banks and highly liquid investments with original  maturities of 90 days or
     less. The cost of these investments  approximates fair value. Cash and cash
     equivalents are placed with major international banks.

                                       7
<PAGE>

(3)  DISCONTINUED OPERATIONS

     On April 30, 1999, the Company  completed the sale of its Mass-Market Cigar
     business to Swedish Match North  America Inc.,  for $200 million in cash. A
     portion of the proceeds was used to prepay $54.8 million of bank debt and a
     $3.8 million  equipment  loan.  The Company  recorded a gain on the sale of
     $152.3 million ($94.4 million,  or $3.48 per diluted share, after tax). The
     results of the Mass-Market Cigar business have been reported  separately as
     discontinued  operations  and  prior  periods  have  been  restated  in the
     Consolidated Statement of Operations.

     Net sales and income from the discontinued operations are as follows:

                                             13 WEEKS ENDED     26 WEEKS ENDED
                                            ----------------   ----------------
                                            MAY 29,  MAY 30,   MAY 29,  MAY 30,
                                               1999     1998      1999     1998
                                            -------  -------   -------  -------
     Net sales...........................   $13,987  $24,144   $32,372  $42,727
     Operating profit....................     1,196    3,040     3,431    4,283
     Provision for income taxes..........       407    1,079     1,167    1,520
     Net income from
       discontinued operations...........       789    1,961     2,264    2,763

     Net assets of  discontinued  operations at November 28, 1998 are summarized
     as follows:
                                                                       Nov. 28,
                                                                           1998
                                                                       --------
     Current assets, primarily inventory.............................   $10,867
     Property and equipment, net......................................   11,960
     Current liabilities..............................................   (2,164)
     Long-term debt...................................................   (1,195)
                                                                         ------

        Net assets of discontinued operations........................   $19,468
                                                                         ======

                                       8
<PAGE>

(4)  EARNINGS PER SHARE

     Basic  and  diluted  earnings  per  share  are  calculated  based  upon the
     provisions of Statement of Financial  Accounting Standards ("SFAS") No. 128
     "Earnings per Share", adopted in 1998, using the following data:

                                     13 WEEKS ENDED          26 WEEKS ENDED
                                ----------------------   ----------------------
                                   MAY 29,     MAY 30,      MAY 29,     MAY 30,
                                      1999        1998         1999        1998
                                ----------  ----------   ----------  ----------
Weighted average common
shares outstanding
for basic calculation.........  26,487,626  27,620,694   26,471,603  27,605,621
Add:Effect of stock options...     632,574     823,732      670,605     952,386
                                ----------  ----------   ----------  ----------
Weighted average common shares
outstanding, adjusted for
diluted calculation...........  27,120,200  28,444,426   27,142,208  28,558,007
                                ==========  ==========   ==========  ==========

     The  calculation  of weighted  average  common shares  outstanding  for the
     diluted  calculation  excludes  the  consideration  of  stock  options  for
     1,067,662  shares in the 1999 second quarter and 900,436 shares in the 1998
     second quarter,  because the options' exercise prices were greater than the
     average market price of the common shares.

(5)  STOCK REPURCHASE PROGRAM

     During 1998 and the 1999 first quarter, the Company repurchased 974,800 and
     258,900 shares of Class A common stock for an aggregate of $8.3 million and
     $2.4 million,  respectively,  under its stock repurchase program. No shares
     were repurchased during the 1999 second quarter.

(6)  COMMITMENTS AND CONTINGENCIES

     As of May 29, 1999, the Company had commitments for capital expenditures of
     approximately $1.0 million.

     The  Company   believes  that  the  outcome  of  currently   pending  legal
     proceedings  will not, in the aggregate,  have a material adverse effect on
     the Company's financial position.

                                       9
<PAGE>

(7)  RECLASSIFICATIONS

     Certain  amounts  in the  prior  periods  financial  statements  have  been
     reclassified to conform to the current periods' presentation.

(6)  INVENTORIES

     Inventories consist of:
                                                             May 29,   Nov. 28,
                                                                1999       1998
                                                            --------   --------
        Raw materials and supplies.......................   $110,202   $108,327
        Work-in-process...................................     8,383      6,968
        Finished goods....................................    32,622     42,567
                                                              ------    -------
                                                            $151,207   $157,862
                                                             =======    =======

(9)  USE OF ESTIMATES

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that affect the reported amounts of assets and liabilities and
     disclosure  of  contingent  assets  and  liabilities  at  the  date  of the
     financial  statements,  and revenue,  costs and expenses  during the period
     reported.  Actual results could differ from those estimates.  Estimates are
     used when accounting for allowance for uncollectible  accounts  receivable,
     depreciation  and   amortization,   employee  benefit  plans,   taxes,  and
     contingencies, among others.

(10) NEW ACCOUNTING PRONOUNCEMENTS

     In June 1998, the Financial  Accounting  Standards  Board issued SFAS No.
     133,  "Accounting  for Derivative  Instruments  and Hedging  Activities".
     This statement requires that all derivative  instruments be recognized at
     fair value as either  assets or  liabilities.  SFAS No. 133 is  effective
     for all fiscal  quarters of fiscal years  beginning  after June 15, 2000.
     The Company is currently evaluating the impact of adopting SFAS No. 133.


                                       10
<PAGE>

                                PART I (CONT.)


                         GENERAL CIGAR HOLDINGS, INC.


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
- --------------------------------------------------------------------------------
        OF OPERATIONS
        -------------

As used herein,  references to the "Company" mean General Cigar  Holdings,  Inc.
and its direct and indirect  subsidiaries:  General  Cigar Co.,  Inc.  ("General
Cigar"),  Villazon & Company, Inc. ("Villazon"),  GCMM Co., Inc. ("GCMM"),  Club
Macanudo,  Inc.  and  Club  Macanudo  (Chicago),   Inc.   (collectively,   "Club
Macanudo"), and 387 PAS Corp. ("387 PAS").

LIQUIDITY AND CAPITAL RESOURCES

On April 30,  1999,  the Company  completed  the sale of its  Mass-Market  Cigar
business to Swedish Match North America Inc., for $200 million in cash. Proceeds
from the sale were used to prepay  $54.8  million of bank debt,  a $3.8  million
equipment loan, pay transaction expenses, and provide funds for operations.  The
remaining cash is invested principally in highly liquid investments. The sale of
the  Mass-Market  Cigar  business   significantly   strengthened  the  Company's
financial position.

As of May 29, 1999, cash and cash  equivalents of $143.3 million included in the
accompanying  consolidated balance sheet included principally money market funds
and time deposits with maturities of 90 days or less, and yielding approximately
5% annually.  The Company is considering a number of business investment options
including  acquisitions of selected  premium cigar brands,  and expansion of its
distribution  and  marketing  activities,  in both  international  and  domestic
markets.  In June 1999,  the Company  utilized  cash of $20.9 million to acquire
certain longer-term investments, principally debt instruments at a deep discount
from  their  face  amount.  The  Company  anticipates  a higher  return on these
investments,  which are also  considered  to be of a  significantly  higher risk
category, than the Company's cash equivalents.

The Company  also plans to complete  purchases of  approximately  $40 million of
tobacco over the next twelve months, under earlier existing commitments. Tobacco
commitments have been significantly  curtailed effective with the 2000 crop year
and such  curtailment  will  continue  until  inventories  are reduced to normal
levels.

Net cash used in operating  activities  was $1.7 million in the six months ended
May 29, 1999 (the "1999  Period")  compared to net cash of $10.9  million in the
six months  ended May 30,  1998 (the "1998  Period").  The cash used in the 1999
Period compared with the use of cash in the 1998 Period reflected  principally a
lower  increase in  inventories  which more than offset the decrease in accounts
payable and accrued liabilities  compared to the 1998 Period. In response to the
substantial  increase  in cigar  demand  in 1997 and  early  1998,  the  Company
increased  its  purchases  of filler and binder  tobacco  needed for making high
quality  premium  cigars.  The  combination  of lower cigar sales and the higher
tobacco  purchases has resulted in the increase in  inventories  of raw tobacco.
The Company has begun to curtail its tobacco  purchases and its  commitments for
future  supplies.  Accounts  receivable  decreased $12.4 million during the 1999
Period  principally  as a result of seasonal sales in the fourth quarter of 1998
and lower sales in the 1999 Period.

Net cash provided by investing  activities was $198.4 million in the 1999 Period
compared  to net  cash  of  $7.9  million  used in the  1998  Period.  Investing
activities in the 1999 Period  include  proceeds of $200 million for the sale of
the  Mass-Market  Cigar  business  and $1.6 million of purchases of property and
equipment  including  purchases  of  software to complete  the  computer  system
replacement  project.  In the 1998  Period,  investing  activities  consisted of
purchases of property and equipment.

                                       11
<PAGE>

Net cash used in  financing  activities  was $57.3  million  in the 1999  Period
compared to net cash of $12.2 million provided in the 1998 Period. The financing
activities in the 1999 Period included a $58.6 million prepayment of outstanding
debt and  repurchase  of the  Company's  Class A common shares for $2.4 million.
Prepayment of outstanding  debt was funded by the cash proceeds from the sale of
the Company's Mass-Market Cigar business.

As of May 29,  1999,  1,233,700  shares at an aggregate  cost of $10.7  million,
representing  approximately 4.5% of the outstanding shares, had been repurchased
under a repurchase  program announced by the Company's Board of Directors on May
21, 1998.  This program has authorized the purchase of up to 5% of the Company's
common  stock  from time to time in open  market  transactions.  No shares  were
repurchased during the 1999 second quarter.

The Company's  working capital increased to $230.6 million at May 29, 1999, from
$163.3  million at November 28, 1998,  principally  due to net proceeds from the
sale of the Company's Mass-Market Cigar business.

As a result of the sale of the Mass-Market  Cigar business,  the Company reduced
its previous commitment under the revolving line of credit from $92.5 million to
$50.0 million and  terminated  its related  interest rate swap  agreements  with
commercial banks.

Based on its current  cash  position and existing  credit  facility,  management
believes  the Company has  adequate  financial  resources  to meet its  expected
business requirements.

RESULTS OF OPERATIONS

Three  Month and Six Month  Periods  Ended May 29,  1999 as  Compared to Three
Month and Six Month Periods Ended May 30, 1998

In the second quarter of 1999, the Company reported net income of $97.6 million,
or $3.60 per diluted  share,  compared with $6.8  million,  or $0.24 per diluted
share, for the prior years' second quarter.  The results reflect a $94.4 million
net  gain on the  sale of the  Company's  Mass-Market  Cigar  business  and $0.8
million  income  from this  business,  which  has been  reported  separately  as
discontinued operations. Prior periods have been restated to reflect the results
of such business as income from discontinued operations.

Net sales  decreased  20.4%,  or $9.0  million,  to $35.1  million in the second
quarter of 1999 ("1999 Second Quarter") from $44.1 million in the second quarter
of 1998  ("1998  Second  Quarter").  Net  sales in the 1999  Period  were  $69.2
million,  a decrease of 25.8% compared to net sales of $93.3 million in the 1998
Period. The decrease in sales was due to a slow-down in the growth of demand for
cigars and the higher  sales in the 1998  Period  when  customers  continued  to
purchase cigars in excess of demand in order to avoid potential short supply.

                                       12
<PAGE>

Gross  profit  decreased  22.6%,  or $5.2  million to $17.8  million in the 1999
Second  Quarter  from $23.0  million in the 1998 Second  Quarter.  Gross  margin
decreased  to 50.6% in the 1999  Second  Quarter  from 52.1% in the 1998  Second
Quarter.  The  decrease  in gross  margin  reflected  lower  unit sales of large
premium cigars and the effect of relatively  higher costs of raw  materials.  In
the 1999 Period, gross profit decreased 27.5%, or $13.4 million to $35.3 million
from $48.7 million in the 1998 Period.  Gross margin also  decreased to 51.0% in
the 1999 Period from 52.2% in the 1998 Period.

Selling, general and administrative expenses ("SG&A") decreased to $14.5 million
in the 1999 Second  Quarter from $14.7 million in the 1998 Second  Quarter.  For
the 1999 Period,  SG&A expenses decreased to $27.2 million from $29.1 million in
the 1998 Period.  As a percentage  of net sales,  SG&A  expenses  were 41.2% and
39.3%,  in the 1999 Second  Quarter and 1999 Period,  respectively,  compared to
33.3% and 31.2%, in the 1998 Second Quarter and 1998 Period,  respectively.  The
increases in SG&A expenses as a percentage of net sales reflect higher marketing
expenses and higher selling  expenses  associated with new marketing and selling
initiatives, and the effect of lower sales.

Operating profit  decreased 59.9%, or $5.0 million,  to $3.3 million in the 1999
Second  Quarter  from $8.3  million in the 1998 Second  Quarter  primarily  as a
result of lower sales. Operating margin decreased to 9.4% from 18.7% in the 1999
Second Quarter. In the 1999 Period,  operating profit was $8.1 million, or 11.7%
of net sales,  as compared to $19.6 million,  or 21.0% of net sales, in the 1998
Period.

Interest expense  decreased to $0.5 million in the 1999 Second Quarter from $1.0
million  in the 1998  Second  Quarter.  For the 1999  Period,  interest  expense
decreased to $1.6 million  from $1.9 million in the 1998 Period.  This  decrease
was due to lower average  borrowings  during the 1999 Second Quarter as a result
of prepaying $58.6 of outstanding debt.

The  provision  for income taxes was $1.2 million in the 1999 Second  Quarter as
compared to $2.6 million in the 1998 Second Quarter.  For the 1999 Period income
tax  provision  was $2.5 million as compared to $6.4 million in the 1998 Period.
The lower effective tax rate of 34.0% in 1999 compared to 35.5% in 1998 reflects
an increase in earnings in lower tax jurisdictions.

The gain of $94.4 million,  net of taxes, on sale of discontinued  operations is
comprised of proceeds less transaction and disposition costs, including employee
severance and stay bonuses,  facilities and asset write-off,  and adjustments to
lease commitments.

As a result  of the  changes  described  above  and  excluding  the  results  of
discontinued  operations,  income from continuing  operations in the 1999 Second
Quarter  decreased  50.4% to $2.4  million  compared to $4.8 million in the 1998
Second Quarter.  Income from continuing  operations for the 1999 Period was $4.9
million,  a  decrease  of 58.3%  from net  income of $11.7  million  in the 1998
Period. The decrease principally reflects lower sales as discussed previously.

YEAR 2000 COMPLIANCE

The Company is  addressing  the Year 2000 issue by both  replacing and modifying
its existing  critical  computer  systems.  In 1997, the Company began a company
wide  system  replacement  project  with  Oracle  Corporation  to  install a new
Enterprise  Resource  Planning  ("ERP")  system.  The new  Oracle  ERP system is
expected to provide  significantly  enhanced  systems  capabilities and make the
Company's  critical  business  computer  applications  Year 2000 compliant.  The
Company has  completed  its company  wide review of the  remaining  non-critical
systems, including hardware, software and control systems.

                                       13
<PAGE>

The cost of the Oracle ERP system will be approximately $7 million.  Through the
1999 Second Quarter, $6.0 million has been incurred on this project. The cost of
the modifications for its non-critical systems is not expected to be material to
the Company.  The Company has communicated  with its major customers,  suppliers
and  financial  institutions  to  determine  the extent to which the  Company is
vulnerable to those third parties' failure to remedy their own Year 2000 issues.
Most of those  contacted  have  indicated  that they  have  Year 2000  readiness
programs or they anticipate  being Year 2000 compliant on or before December 31,
1999. The Company is continuing to assess the progress of its critical  business
partners in reaching Year 2000 readiness.

The Company  currently  believes that its efforts to address the Year 2000 issue
should be successful. However, a failure of critical third parties to adequately
address their  respective Year 2000 issues could have a material  adverse effect
on the  Company's  business,  financial  condition  and  results of  operations.
Therefore,   the  Company's  Year  2000  Program  includes  the  development  of
contingency  plans for continuing  operations in the event such problems  arise.
However,  there  can  be no  assurance  that  such  contingency  plans  will  be
sufficient to address all problems which may arise.

FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains  forward-looking  statements  within
the  meaning of Section  27A of the  Securities  Act of 1933,  as  amended,  and
Section 21E of the Securities Exchange Act of 1934, as amended.  Such statements
include,  without  limitations,  the Company's beliefs about trends in the cigar
industry  and its views  about the  long-term  future  of the  industry  and the
Company.  The  following  factors,  among  others,  could  cause  the  Company's
financial   performance  to  differ  materially  from  that  expressed  in  such
statements:  (i) changes in consumer  preferences  resulting in a decline in the
demand for and consumption of cigars,  (ii) an inability to reduce SG&A expenses
as expected,  (iii) an increase in the price of raw materials,  (iv)  additional
governmental regulation of tobacco or further tobacco litigation,  (v) enactment
of new or significant  increases in existing excise taxes, (vi) political and/or
economic  instability  in foreign  countries  where the Company has  operations,
(vii)  failure  to  remediate  Year  2000  issues  and  (viii)  other  risks and
uncertainties  set forth in the Company's  other filings with the Securities and
Exchange Commission.


ITEM 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Refer  to  Market  Risk in the  Management's  Discussion  and  Analysis  section
included in the  Company's  Annual  Report to  Shareholders  for the fiscal year
ended November 28, 1998.



                                       14
<PAGE>

                          PART II. OTHER INFORMATION


                         GENERAL CIGAR HOLDINGS, INC.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ------------------------------------------------------------

On April 20, 1999,  the Company held its annual meeting of  stockholders  in New
York, N.Y.  The stockholders  elected the following directors with corresponding
votes for and  against.  These votes  reflect  shares of the  Company's  Class A
common stock which entitles each stockholder to one vote for each share held and
shares of Class B common stock which entitles each  stockholder to ten votes for
each share held.

                                                  Number of        Number of
     Name of Director                             Votes For      Votes Against
     -------------------------------------------------------------------------

     Edgar M. Cullman..........................  143,706,394        426,808
     Bruce A. Barnet...........................  143,867,476        265,726
     John L. Bernbach..........................  143,738,455        394,747
     Edgar M. Cullman, Jr......................  143,755,846        377,356
     Susan R. Cullman..........................  143,743,187        390,015
     John L. Ernst.............................  143,755,926        377,276
     Thomas C. Israel..........................  143,876,216        256,986
     Dan W. Lufkin.............................  142,870,651      1,262,551
     Graham V. Sherren.........................  143,852,780        280,422
     Peter J. Solomon..........................  143,738,319        394,883
     Francis T. Vincent, Jr....................  143,873,771        259,431

The stockholders  approved the selection the Company's  independent  accountants
for 1999:

                                    Number of      Number of        Number of
                                    Votes For    Votes Against   Votes Abstained
                                   -----------   -------------   ---------------

     PricewaterhouseCoopers LLP... 143,772,187      210,817          150,197


                                       15
<PAGE>


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
- -----------------------------------------

(a)  EXHIBITS

      The exhibit  listed in the following  table has been filed as part of this
      Quarterly Report on Form 10-Q.

      EXHIBIT
      NUMBER                      DESCRIPTION OF EXHIBIT
      --------------------------------------------------------------------------

      27        Financial Data Schedule for the Second Quarter of 1999
                  (for Commission use only)


(b)  REPORTS ON FORM 8-K

      On April 2, 1999, the Company filed a report on Form 8-K,  reporting under
      Item 5 and 7(c),  disclosing the announcement that the Company and Swedish
      Match North America  Inc.,  had entered into a definitive  Asset  Purchase
      Agreement for the sale of General Cigar's  mass-market  cigar business for
      $200 million in cash.

      On April 19,  1999,  the  Company  filed a report on Form 8- K,  reporting
      under Items 5, 7(b) and 7(c),  disclosing pro forma financial  information
      prior to the discussion of the sale of General Cigar's  mass-market  cigar
      business and the  presentation of such pro forma financial  information at
      the Annual Meeting of Shareholders of the Company on April 20, 1999.

      On May 10, 1999, the Company filed a report on Form 8- K, reporting  under
      Item 2 and 7(c),  disclosing  that on April 30, 1999,  the sale of General
      Cigar's mass-market cigar business was completed.

                                       16
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.


                                    SIGNATURE


Pursuant  to the  requirement  of the  Securities  Exchange  Act  of  1934,  the
registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          GENERAL CIGAR HOLDINGS, INC.

Date:  July 13, 1999                      By: /s/ Joseph C. Aird
                                              ------------------
                                              Joseph C. Aird
                                              Senior Vice President,
                                              Chief Financial Officer,
                                              Treasurer and Acting Controller


                                       17
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.

                                  EXHIBIT INDEX



EXHIBIT NO.   DESCRIPTION
- --------------------------------------------------------------------------------

    27        Financial Data Schedule for the Second Quarter of 1999
                (for Commission use only)



                                       E-1

<TABLE> <S> <C>

<ARTICLE>                          5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY CONSOLIDATED FINANCIAL INFORMATION EXTRACTED FROM
THE CONSOLIDATED  FINANCIAL STATEMENTS OF GENERAL CIGAR HOLDINGS,  INC. INCLUDED
IN ITS QUARTERLY  REPORT ON FORM 10-Q FOR THE 13 WEEKS ENDED MAY 29, 1999 AND IS
QUALIFIED  IN  ITS  ENTIRETY  BY  REFERENCE  TO  SUCH   CONSOLIDATED   FINANCIAL
STATEMENTS.
</LEGEND>
<CIK>                              0001029456
<NAME>                             GENERAL CIGAR HOLDINGS, INC.
<MULTIPLIER>                       1,000

<S>                                          <C>
<PERIOD-TYPE>                                3-MOS
<FISCAL-YEAR-END>                            NOV-27-1999
<PERIOD-START>                               FEB-28-1999
<PERIOD-END>                                 MAY-29-1999
<CASH>                                           143,334
<SECURITIES>                                           0
<RECEIVABLES>                                     28,120
<ALLOWANCES>                                         831
<INVENTORY>                                      151,207
<CURRENT-ASSETS>                                 332,013
<PP&E>                                           107,512
<DEPRECIATION>                                    49,266
<TOTAL-ASSETS>                                   461,163
<CURRENT-LIABILITIES>                            101,413
<BONDS>                                           10,465
                                  0
                                            0
<COMMON>                                             278
<OTHER-SE>                                       314,841
<TOTAL-LIABILITY-AND-EQUITY>                     461,163
<SALES>                                           35,122
<TOTAL-REVENUES>                                  35,122
<CGS>                                             17,346
<TOTAL-COSTS>                                     17,346
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                     493
<INTEREST-EXPENSE>                                   547
<INCOME-PRETAX>                                    3,613
<INCOME-TAX>                                       1,229
<INCOME-CONTINUING>                                2,384
<DISCONTINUED>                                    95,191
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                      97,575
<EPS-BASIC>                                       3.68 <F1>
<EPS-DILUTED>                                       3.60 <F1>
<FN>
<F1>  The  EPS-PRIMARY  amount  represents  basic net  income  per share and the
      EPS-DILUTED  amount represents  diluted net income per share,  computed in
      accordance  with  Statement of  Financial  Accounting  Standards  No. 128,
      "Earnings Per Share."
</FN>


</TABLE>


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