GO2NET INC
424B3, 1998-10-02
COMPUTER PROCESSING & DATA PREPARATION
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PROSPECTUS                                   Filing Pursuant to Rule 424(b)(3)
                                             Registration No. 333-63725

                                1,395,536 SHARES

                                  GO2NET, INC.

                                  COMMON STOCK

         This  Prospectus  relates  to the public  offering,  which is not being
underwritten,  of up to 1,395,536  shares of Common  Stock,  par value $0.01 per
share (the "Shares"), of go2net, Inc. ("go2net" or the "Company"),  which may be
offered from time to time by certain  stockholders  of the Company or by donees,
transferees,  pledgees or other  successors in interest that receive such shares
as a gift,  partnership  distribution  or other non-sale  related  transfer (the
"Selling  Stockholders").  The Company  will  receive no part of the proceeds of
such sales.  Of the Shares being offered,  (i) 1,238,037  Shares were originally
issued by the Company in connection  with the Company's  acquisition  of Silicon
Investor,  Inc., a Delaware corporation ("Silicon  Investor"),  by and through a
merger  of a  wholly-owned  subsidiary  of  go2net,  Silicon  Acquisition  Corp.
("SAC"), with and into Silicon Investor, and (ii) 157,499 Shares were originally
issued by the Company in connection with the Company's acquisition of Hypermart,
Inc.,  a  Delaware  corporation  ("Hypermart"),  by and  through  a merger  of a
wholly-owned subsidiary of the Company, Hyper Acquisition Corp. ("HAC") with and
into  Hypermart.  The Shares  were  issued  pursuant  to an  exemption  from the
registration  requirements  of the  Securities  Act of  1933,  as  amended  (the
"Securities Act"), provided for in Section 4(2) thereunder. The Shares are being
registered by the Company  pursuant to the Agreement and Plan of Merger dated as
of April 22,  1998  (the  "Silicon  Agreement")  by and  among  go2net,  Silicon
Investor,  SAC and certain shareholders of Silicon Investor and an Agreement and
Plan of Merger  dated as of July 31,  1998 (the  "Hypermart  Agreement")  by and
among go2net, Hypermart, HAC and the shareholders of Hypermart.

         The Shares may be offered by the Selling Stockholders from time to time
in one or more  transactions as described under "Plan of  Distribution."  To the
extent  required,  the  number  of shares  to be sold,  the name of the  Selling
Stockholder(s),  the purchase price, the name of any agent or broker-dealer, and
any applicable commissions, discounts or other items constituting a compensation
to such agent or broker-dealer with respect to a particular offering will be set
forth in a supplement or  supplements  to this  Prospectus  (each, a "Prospectus
Supplement"). The aggregate proceeds to the Selling Stockholder(s) from the sale
of the shares offered from time to time hereby will be the purchase price of the
shares sold less commissions,  discounts and other compensation, if any, paid by
the Selling Stockholder(s) to any agent or broker-dealer. The price at which any
of the Shares may be sold, and the  commissions,  if any paid in connection with
any such sale,  are unknown and may vary from  transaction to  transaction.  The
Company will pay all expenses incident to the offering and sale of the Shares to
the public other than any commissions and discounts of underwriters,  dealers or
agents  and  any  transfer  taxes.  See  "Selling  Stockholders"  and  "Plan  of
Distribution."

         The  Company's  Common  Stock is listed on The Nasdaq  National  Market
under the  symbol  "GNET." On  September  30,  1998,  the last sale price of the
Company's Common Stock was $15.00 per share.
                            -------------------------

   THIS OFFERING INVOLVES A HIGH DEGREE OF RISK. SEE "RISK FACTORS" ON PAGE 3
                                     HEREOF.
                            -------------------------

         The Securities and Exchange  Commission (the "Commission") may take the
view  that,  under  certain  circumstances,  the  Selling  Stockholders  and any
broker-dealers  or agents that participate with the Selling  Stockholders in the
distribution of the Shares may be deemed to be "underwriters" within the meaning
of the Securities  Act.  Commissions,  discounts or concessions  received by any
such  broker-dealer or agent may be deemed to be underwriting  commissions under
the  Securities  Act.  The Company and the Selling  Stockholders  have agreed to
certain indemnification arrangements. See "Plan of Distribution."

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
         ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO
                       THE CONTRARY IS A CRIMINAL OFFENSE.

                            -------------------------


                 THE DATE OF THIS PROSPECTUS IS October 1, 1998



                                      - 1 -

<PAGE>



                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy and information  statements and other
information with the Commission.  Such reports, proxy and information statements
and other  information  may be  inspected  and  copied at the  public  reference
facilities maintained by the Commission at Room 1024, Judiciary Plaza, 450 Fifth
Street, NW, Washington, D.C. 20549, and at the following Regional Offices of the
Commission:  New York Regional Office, Seven World Trade Center, Suite 1300, New
York, New York 10048 and Chicago Regional Office,  Northwest Atrium Center,  500
West  Madison  Street,  Suite  1400,  Chicago,  Illinois  60661.  Copies of such
material may be obtained by mail at prescribed  rates from the Public  Reference
Section of the Commission at Judiciary Plaza, 450 Fifth Street,  NW, Washington,
D.C. 20549. The Commission maintains a web site that contains reports, proxy and
information  statements and other  information  regarding  registrants that file
electronically   with   the   Commission.   The   address   of   the   site   is
http://www.sec.gov.  The  Common  Stock of the  Company  is listed on The Nasdaq
National Market,  and such reports,  proxy and information  statements and other
information  concerning  the Company may be  inspected  at the offices of Nasdaq
Operations, 1735 K Street, NW, Washington, D.C. 20006.

         This Prospectus  constitutes a part of a Registration Statement on Form
S-3 (herein,  together  with all  amendments  and  exhibits,  referred to as the
"Registration  Statement")  filed by the Company with the  Commission  under the
Securities  Act. This  Prospectus  does not contain all of the  information  set
forth in the  Registration  Statement,  certain  parts of which are  omitted  in
accordance  with the  rules  and  regulations  of the  Commission.  For  further
information with respect to the Company and the Shares offered hereby, reference
is hereby made to the Registration Statement.  The Registration Statement may be
inspected at the public reference facilities maintained by the Commission at the
addresses  set  forth in the  preceding  paragraph.  The  Company  has filed the
Registration  Statement  electronically with the Commission via the Commission's
Electronic Data Gathering,  Analysis,  and Retrieval (EDGAR) system.  Statements
contained herein concerning any document filed as an exhibit are not necessarily
complete and, in each  instance,  reference is made to the copy of such document
filed as an  exhibit  to the  Registration  Statement.  Each such  statement  is
qualified in its entirety by such  reference.  The Company intends to distribute
to its stockholders  annual reports containing audited financial  statements and
will make available copies of quarterly  reports for the first three quarters of
each fiscal year containing unaudited interim financial information.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents filed with the Commission by the Company (File
No. 0-22047)  pursuant to the Exchange Act are hereby  incorporated by reference
in this Prospectus:

    (1)      The Company's Annual Report on Form 10-K for the year ended 
             September 30, 1997;

    (2)      The Company's  definitive  Proxy  Statement dated January 28, 1998,
             filed in  connection  with the  Company's  March  12,  1998  Annual
             Meeting of Stockholders;

    (3)      The Company's Quarterly Reports on Form 10-Q for the quarters ended
             December 31, 1997, March 31, 1998 and June 30, 1998;

    (4)      The Company's Current Reports on Form 8-K and 8-K/A, filed with the
             Commission on July 6, 1998, August 13, 1998 and September 18, 1998;
             and

    (5)      The  description  of the  Company's  Common Stock  contained in its
             Registration  Statement on Form 8-A,  filed with the  Commission on
             April 10, 1997.

         All  reports  and other  documents  subsequently  filed by the  Company
pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date
of this Prospectus and prior to the termination of this offering shall be deemed
to be incorporated by reference into this  Prospectus,  to the extent  required,
and to be a part of this  Prospectus from the date of filing of such reports and
documents.  Any statement contained in a document incorporated by reference into
this  Prospectus  shall be deemed to be modified or  superseded  for purposes of
this Prospectus to the extent that a statement  contained herein or in any other
subsequently  filed  document  that also is or is deemed to be  incorporated  by
reference  herein  modifies or  supersedes  such  statement.  Any  statement  so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this Prospectus.


                                      - 2 -

<PAGE>



         The Company hereby undertakes to provide without charge to each person,
including  any  beneficial  owner,  to whom a copy of this  Prospectus  has been
delivered,  upon written or oral request of such person, a copy of any or all of
the foregoing  documents  incorporated by reference into this Prospectus  (other
than  exhibits  to  such  documents,   unless  such  exhibits  are  specifically
incorporated  by reference  into such  documents).  Requests for such  documents
should be submitted in writing to Investor  Relations,  go2net,  Inc., 999 Third
Avenue, Suite 4700, Seattle, Washington 98104 or by telephone at (206) 447-1595.


                                      - 3 -

<PAGE>



                                   THE COMPANY

         go2net, Inc. (http://www.go2net.com) offers a network of technology and
community-driven  Web  sites  focused  on  the  following  categories:  personal
finance,  search,  commerce  and games.  go2net's  properties  include:  Silicon
Investor  (http://www.techstocks.com),  the Web's leading  financial  discussion
site; StockSite  (http://www.stocksite.com),  which offers proprietary articles,
portfolio  tracking  tools,  company  research and news relating to business and
finance;  MetaCrawler  (http://www.metacrawler.com),  a search/index  guide that
combines  various existing  search/index  guides into one service (a "metasearch
engine");  Hypermart  (http://www.hypermart.net),  the Web's leading provider of
free business hosting services; WebMarket (http://www.webmarket.com), a one-stop
comparison   shopping  service;   and  Playsite   (http://www.playsite.com),   a
Java-based  multiplayer  online games site.  The Company's  go2net Labs division
develops  innovative  technologies for use on the go2net sites and for licensing
to other Internet companies.

         The Company is a Delaware  corporation  incorporated  in February 1996.
The Company's principal executive offices are located at 999 Third Avenue, Suite
4700, Seattle, Washington 98104, and its telephone number is (206) 447- 1595.

                                  RISK FACTORS

         The following risk factors should be considered in conjunction with the
other  information  included and  incorporated  by reference in this  Prospectus
before  purchasing the Common Stock offered hereby.  This Prospectus  (including
the  documents  incorporated  by reference  herein) may include  forward-looking
statements  that  involve  risks and  uncertainties.  In  addition to those risk
factors  discussed  elsewhere in this  Prospectus,  the Company  identifies  the
following risk factors which could affect the Company's actual results and cause
actual  results  to  differ   materially  from  those  in  the   forward-looking
statements.

         Limited  Operating  History;   Accumulated  Deficit;  No  Assurance  of
Profitability.  The Company was  incorporated  in February 1996 and for the nine
months ended June 30, 1998 generated  $2,875,640 in revenues.  The Company has a
limited  operating  history  upon which an  evaluation  of the  Company  and its
prospects can be based. The Company  anticipates that advertising  revenues from
the  Company's  Internet  sites will  constitute  a  significant  portion of the
Company's revenues during the foreseeable  future. The Company believes that its
success will depend upon its ability to generate  revenues from  advertising and
subscription  fees  from its  Internet  sites,  which  cannot  be  assured.  The
Company's  ability to generate  revenues is subject to substantial  uncertainty.
The Company's  prospects must be considered in light of the risks,  expenses and
difficulties frequently encountered by emerging growth companies in general, and
specifically   with  respect  to  the  new  and  rapidly   evolving  market  for
Internet-based  products and services. To address these risks, the Company must,
among other things,  effectively  establish,  develop and maintain relationships
with advertising customers,  advertising agencies and other third parties, enter
into distribution  relationships and strategic alliances to drive traffic to its
Websites,  provide  original  and  compelling  products and services to Internet
users,  develop and upgrade its technology,  effectively  respond to competitive
developments,  attract new  qualified  personnel and retain  existing  qualified
personnel. There can be no assurance that the Company will succeed in addressing
such risks and the failure to do so would have a material  adverse effect on the
Company's business, financial condition and operating results. Additionally, the
Company's  lack of an extensive  operating  history  makes  prediction of future
operating  results  difficult.  Accordingly,  there can be no assurance that the
Company will be able to generate  significant  revenues or that the Company will
achieve, or maintain,  profitability or generate revenues from operations in the
future. Since inception,  the Company has incurred significant losses and, as of
June 30,1998,  had an accumulated  deficit of $4,450,297.  The Company currently
intends to increase  substantially  its  operating  expenses in order to,  among
other  things,  expand and  improve  its  Internet  operations,  fund  increased
advertising and marketing efforts,  expand and improve its Internet user support
capabilities and develop new Internet technologies, products and services.

         Unpredictability   of  Future  Revenues;   Potential   Fluctuations  in
Quarterly  Operating  Results.  As a result of the Company's  limited  operating
history  and the  emerging  nature  of the  Internet,  including  Internet-based
advertising,  subscription  services  and  electronic  commerce,  the Company is
unable to forecast its expenses and revenues  accurately.  The Company  believes
that due primarily to the relatively  brief time the Internet has been available
to the  general  public,  there  has not yet  been  developed,  implemented  and
demonstrated a  commercially  viable  business model from which to  successfully
operate  any  form  of  Internet-based  product  and/or  service  business.  The
Company's  current and future estimated  expense levels are based largely on its
estimates of future  revenues and may increase  because many of its  significant
operating  expenses are either fixed,  such as rent for office space, or subject
to likely  increases.  Few, if any, of the Company's  operating  expenses can be
quickly or easily  reduced,  such as the laying  off of  personnel,  in a manner
which  would not cause a  material  adverse  effect to the  Company's  business,
financial condition and operating results.

                                      - 4 -

<PAGE>



In addition,  the Company may be unable to adjust spending in a timely manner to
compensate for any unexpected  expenditures;  and a shortfall in actual revenues
as compared to  estimated  revenues  would have an  immediate  material  adverse
effect on the Company's business, financial condition and operating results.

         The Company's quarterly  operating results may fluctuate  significantly
as a result of a variety of factors,  many of which are outside of the Company's
control. For example, the Company believes that advertising sales in traditional
media are generally lower in the first and third calendar  quarters of each year
than in the  second  and  fourth  quarters  and  that  advertising  expenditures
fluctuate  significantly with economic cycles.  Depending on the extent to which
the Internet is accepted as an advertising  medium,  seasonality and cyclicality
in the level of advertising  expenditures generally could become more pronounced
for  Internet-based  advertising.  Seasonality  and  cyclicality  in advertising
expenditures   generally,   or  with  respect  to   Internet-based   advertising
specifically,  could have a material  adverse effect on the Company's  business,
financial  condition  and  operating  results.  Other factors that may adversely
affect the Company's quarterly operating results include the level of use of the
Internet,  demand for  advertising,  seasonal  trends in both  Internet  use and
advertising  placements,  the  addition  or  loss  of  advertisers,  advertising
budgeting  cycles of individual  advertisers,  the level of use of the Company's
Internet sites,  the amount and timing of capital  expenditures  and other costs
relating to the development,  operation and expansion of the Company's  Internet
operations, the introduction of new Internet sites, products and services by the
Company  or  its  competitors,  price  competition  or  pricing  changes  in the
industry, technical difficulties or system failures, general economic conditions
and economic  conditions specific to the Internet and Internet media. In seeking
to effectively execute its operating  strategy,  the Company may elect from time
to time to make certain advertising and marketing or acquisition  decisions that
could  have a  material  adverse  effect on the  Company's  business,  financial
condition  and  operating  results.  The Company  believes that period to period
comparisons of its operating results are not meaningful and should not be relied
upon  for an  indication  of  future  performance.  Due to all of the  foregoing
factors,  it is likely that in some future  quarters,  the  Company's  operating
results  may  be  below  the   expectations   of  public  market   analysts  and
stockholders.  In such  event,  the price of the  Company's  Common  Stock would
likely be materially adversely affected.

         Dependence on Advertising Revenues; Risks Related to Sponsorships.  The
Company  expects  to  derive  a  significant  portion  of  its  revenues  in the
foreseeable  future from the sale of advertising on its Internet sites.  For the
nine months ended June 30, 1998, the Company  generated  $2,875,640 in revenues,
of which approximately 67% of revenues were attributable to advertising. Many of
the Company's  relationships  with  advertisers  are  terminable  within a short
period of time. Consequently, the Company's advertising customers may move their
advertising  to competing  Internet  sites,  or from the Internet to traditional
media,  quickly and at relatively  low costs,  thereby  increasing the Company's
exposure to competing  pressures  and  fluctuations  in revenues  and  operating
results. In selling Internet-based  advertising,  the Company will likely depend
on advertising  agencies,  which exercise substantial control over the placement
of  advertising  for their  clients.  The  Company's  success will depend on its
ability to convince  advertisers  and  advertising  agencies of the  benefits of
advertising  on the  Company's  Internet  sites,  and on its  ability to retain,
broaden and  diversify  its future base of  advertising  customers.  In order to
generate  significant  advertising  revenues,  the  Company  will  depend on the
development of a larger base of users of the Company's Internet sites possessing
demographic  characteristics attractive to advertisers. If the Company is unable
to attract and retain paying  advertising  customers or is forced to offer lower
than anticipated advertising rates in order to attract and/or retain advertising
customers,  the Company's  business,  financial  condition and operating results
will  be  materially  adversely  affected  and the  Company  may  cease  to be a
commercially viable enterprise.

         The Company has recently  entered into  sponsorship  arrangements  with
third  parties to provide  sponsored  services and  placements  on the Company's
Websites in addition to traditional banner advertising. In connection with these
arrangements,  the Company may receive  sponsorship fees as well as a portion of
transaction revenues received by such third party sponsors from users originated
through the Company's Websites, in return for minimum levels of user impressions
or "click  throughs" to be provided by the Company.  To the extent  implemented,
these  arrangements  expose the  Company to  potentially  significant  financial
risks,  including  the risk that the Company fails to deliver  required  minimum
levels of user  impressions or click throughs (in which case,  these  agreements
typically provide for adjustments to the fees payable  thereunder or "make good"
periods) and that third party sponsors do not renew the agreements at the end of
their terms. Certain of these arrangements also require the Company to integrate
sponsors' content with the Company's services,  which requires the dedication of
resources and significant  programming  and design efforts to accomplish.  There
can be no assurance that the Company will be able to attract additional sponsors
or that it will be able to renew  existing  sponsorship  arrangements  when they
expire. In addition,  the Company has granted exclusivity  provisions to certain
of its sponsors, and may in the future grant additional exclusivity  provisions.
Such exclusivity  provisions may have the effect of preventing the Company,  for
the duration of such  exclusivity  arrangements,  from accepting  advertising or
sponsorship  arrangements  within a particular  subject  matter in the Company's
Websites or across

                                      - 5 -

<PAGE>



the Company's entire service. The inability of the Company to enter into further
sponsorships  or  advertising  arrangements  as  a  result  of  its  exclusivity
arrangements  could have a material  adverse  effect on the Company's  business,
financial condition and operating results.

         Uncertain  Acceptance of the Internet as an Advertising Medium; Lack of
Measurement Standards. Use of the Internet by consumers is at a very early stage
of  development  and  market   acceptance  of  the  Internet  as  a  medium  for
information,  entertainment, commerce and advertising is subject to a high level
of uncertainty.  The Company  believes that its success depends upon its ability
to obtain significant revenues from its Internet operations,  which will require
the  development  and acceptance of the Internet as an advertising  medium.  The
Company  believes that most  advertisers and  advertising  agencies have limited
experience  with the Internet as an advertising  medium and neither  advertisers
nor advertising agencies have devoted a significant portion of their advertising
budgets to  Internet-related  advertising  to date.  In order for the Company to
generate advertising revenues,  advertisers and advertising agencies must direct
a portion of their budgets to the Internet as a whole,  and  specifically to the
Company's  Internet  sites.  There  can  be no  assurance  that  advertisers  or
advertising  agencies  will be  persuaded,  or able,  to allocate or continue to
allocate  portions  of their  budgets to  Internet-based  advertising,  or if so
persuaded or able,  that they will find  Internet-based  advertising  to be more
effective than  advertising in  traditional  media such as television,  print or
radio,  or in any event  decide to advertise on the  Company's  Internet  sites.
Moreover,  there can be no assurance that the Internet  advertising  market will
develop as an attractive and sustainable  medium,  that the Company will achieve
market  acceptance  of its  products or that the Company will be able to execute
its business strategy successfully.

         Acceptance of the Internet among  advertisers and advertising  agencies
will also  depend on the level of use of the  Internet  by  consumers,  which is
highly  uncertain,  and on  the  acceptance  of the  alternative  new  model  of
conducting  business  and  exchanging  information  presented  by the  Internet.
Advertisers and advertising agencies that have invested resources in traditional
methods of advertising may be reluctant to modify their media buying behavior or
their systems and infrastructure to use Internet-based advertising. Furthermore,
no standards to measure the effectiveness of Internetbased  advertising have yet
gained widespread acceptance,  and there can be no assurance that such standards
will be adopted or adopted  broadly enough to support  widespread  acceptance of
Internet-based advertising. If Internet-based advertising is not widely accepted
by advertisers  and  advertising  agencies,  the Company's  business,  financial
condition and operating  results will be materially  adversely  affected and the
Company may cease to be a commercially viable enterprise.

         Uncertain  Acceptance of the Company's  Internet Products and Services.
The  Company's  commercial  viability  depends in large part upon its ability to
develop  and  provide on the  Internet  original  and  compelling  products  and
services  that will  successfully  attract  and retain  users  with  demographic
characteristics valuable to the various advertisers and advertising agencies the
Company  is  targeting  and to charge  users a  subscription  fee for  access to
certain portions of such products and services, such as Silicon Investor.  There
can be no assurance that the Company's  products and services will be attractive
enough to a sufficient number of Internet users to generate advertising revenues
or to allow the charging of a  subscription  fee for certain  portions  thereof.
There also can be no  assurance  that the  Company  will be able to  anticipate,
monitor  and  successfully  respond  to  rapidly  changing  consumer  tastes and
preferences so as to attract a sufficient  number of users to its Internet sites
within the  demographics  desirable to advertisers and  advertising  agencies or
those users who are otherwise  willing to pay to access certain  portions of the
Company's  products  and  services.  Internet  users  can  freely  navigate  and
instantly  switch  among a large number of Internet  sites,  many of which offer
competitive  products  and  services,  making it  difficult  for the  Company to
distinguish  its product  offerings and attract users.  In addition,  many other
Internet sites offer very specific,  highly targeted  products and services that
may have greater appeal than the products and services  offered on the Company's
Internet  sites.  In  addition,  users of the  Internet  who do not use the most
recent browser or operating  platform  software will have greater  difficulty in
accessing and navigating  the Company's  Internet sites than would users who use
the most recent versions of such software.  Such difficulty could cause Internet
users to cease using the Company's  Internet  sites. If the Company is unable to
develop original and compelling Internet-based products and services in a manner
that  allows it to  attract,  retain and expand a loyal user base  desirable  to
advertisers and advertising agencies or Internet users who are willing to pay to
access certain portions of such Internet-based  products and services,  then the
Company  will be unable  to  generate  sufficient  advertising  or  subscription
revenues,  and its business,  financial  condition and operating results will be
materially  adversely  affected  and the Company may cease to be a  commercially
viable enterprise.

         Competition.  The Company  competes with other  Internet  sites for the
time and attention of consumers and for advertising and  subscription  revenues.
Competition  among  Internet  sites  is  intense  and is  expected  to  increase
significantly  in the future.  The Company's  Internet  sites compete  against a
variety of companies that provide similar  offerings  through one or more media,
such as print, radio, television and the Internet. To compete successfully,  the
Company must develop

                                      - 6 -

<PAGE>



and deliver popular, original, entertaining,  informative and compelling product
offerings to attract Internet users and to support  advertising and subscription
fees. In the Company's areas of focus of search, games,  discussion communities,
business and finance,  free Web site hosting  services and comparison  shopping,
the Company competes with various  companies and Internet sites, such as America
OnLine,  Inc., c/net,  Inc., Yahoo! Inc., Excite,  Inc.,  Infoseek  Corporation,
Lycos,  Inc.,  Microsoft  Corporation,   Netscape  Communications   Corporation,
SportsLine USA, Inc., Wired Ventures, Inc., GeoCities Corporation and Xoom, Inc.
Many, if not all, of these  competitors also offer a wider range of products and
services than does the Company,  which products and services may be sufficiently
attractive  to  Internet   users  to  attract  users  to  their   services  and,
consequently,  dissuade them from accessing the Company's Internet sites. If the
Company is unable to continue to attract a significant  number of Internet users
to its Internet sites, the Company's business, financial condition and operating
results will be materially  adversely affected and the Company may cease to be a
commercially viable enterprise.

         Low  Barriers  to Entry.  The market for  Internet-based  products  and
services is relatively new,  intensely  competitive and rapidly evolving.  There
are minimal  barriers to entry,  and current and new  competitors can launch new
Internet sites at a relatively low cost within relatively short time periods. In
addition, the Company competes for the time and attention of Internet users with
thousands  of  non-profit  Internet  sites  operated  by,  among other  persons,
individuals,  government and  educational  institutions.  Existing and potential
competitors  also include  magazine and newspaper  publishers,  cable television
companies and start-up ventures  attracted to the Internet market.  Accordingly,
the  Company  expects  competition  to persist and  intensify  and the number of
competitors to increase  significantly in the future. Should the Company seek in
the  future to attempt to expand  the scope of its  Internet  sites and  product
offerings,  it will  compete with a greater  number of Internet  sites and other
companies.  Because the  operations  and strategic  plans of existing and future
competitors  are  undergoing  rapid  change,  it is extremely  difficult for the
Company to anticipate which companies are likely to offer  competitive  products
and  services  in the  future.  There  can be no  assurance  that the  Company's
Internet sites will compete successfully.

         Competitive  Factors. The Company believes that the competitive factors
attracting Internet users include, among others, the quality of presentation and
the relevance, timeliness, depth and breadth of information and services offered
by the Company. With respect to attracting advertisers and advertising agencies,
the Company  believes that the competitive  factors include,  among others,  the
number of users accessing the Company's Internet sites, the demographics of such
user base, the Company's  ability to deliver focused and compelling  advertising
and interactivity  through its Internet sites and the overall cost effectiveness
and value of advertising offered by the Company. In addition, the success of the
Company's  business strategy depends on the sale of future Internet  advertising
at  premium  prices,  based in part on the  demographic  characteristics  of the
Company's Internet users. With respect to attracting subscription-based users in
the future,  the Company believes that the competitive  factors  include,  among
others,  the quality,  uniqueness  and  usefulness  of the products and services
provided,  the price  charged for such  products  and  services and the cost and
accessibility of similar products and services through the Internet or competing
media. Given the intense competition among Internet sites and other media, there
can be no assurance that the Company will be able to compete  successfully  with
respect to any of these factors.

         Strength of Competitors. Many, if not all, of the Company's current and
potential competitors have significantly greater financial, editorial, technical
and marketing resources,  longer operating histories,  greater name recognition,
and greater experience than the Company; and also have established relationships
with more  advertisers  and  advertising  agencies.  Many,  if not all,  of such
competitors may be able to undertake more extensive marketing  campaigns,  adopt
more  aggressive   advertising  and  subscription   price  policies  and  devote
substantially more resources to developing  Internetbased  products and services
than the  Company.  There can be no  assurance  that the Company will be able to
compete  successfully  against current or future competitors or that competitive
pressures  faced  by the  Company  will  not  materially  adversely  affect  the
Company's business,  financial condition and operating results. In addition,  in
response  to  competitive  pressures,  the  Company  may make  certain  pricing,
business development and/or marketing  decisions,  or enter into acquisitions or
new  ventures  that  could  have a  material  adverse  effect  on the  Company's
business, financial condition and operating results.

         Uncertain  Acceptance and Maintenance of the go2net Brand.  The Company
believes that establishing and maintaining the go2net brand is a critical aspect
of its efforts to attract an Internet  audience and that the importance of brand
recognition  will  increase  due to the  anticipated  increase  in the number of
Internet   sites  and  the   relatively  low  barriers  to  entry  to  providing
Internet-based  products  and  services.  Promoting  the go2net  brand name will
depend on the Company's  ability to develop and deliver  original and compelling
Internet-based products and services,  which it cannot assure. If Internet users
do not perceive the Company's  Internet  sites to be of sufficient  interest and
usefulness,  the Company will be  unsuccessful  in promoting and maintaining its
brand. To the extent the Company chooses in the future

                                      - 7 -

<PAGE>



to seek to expand  the focus of its  operations  beyond  providing  its  current
Internet  sites,  the Company  risks  diluting  its brand,  confusing  users and
advertisers,  and decreasing the  attractiveness of its audience to advertisers.
In order to attract and retain  Internet  users and to promote and  maintain the
go2net  brand in  response  to  competitive  pressures,  the Company may find it
necessary  to increase  its budget for  developing  its products and services or
otherwise to increase  substantially  its  financial  commitment to creating and
maintaining a distinct  brand  loyalty among users.  If the Company is unable to
provide  Internet-based  products and services as described  herein or otherwise
fails  to  promote  and  maintain  the  go2net  brand,  or  the  Company  incurs
significant  expenses  in an attempt to improve  its  products  and  services or
promote and maintain its brand, the Company's business,  financial condition and
operating  results  will be  materially  adversely  affected and the Company may
cease to be a commercially viable enterprise.

         Expansion  of  Operations  and  Managing  Potential  Growth.  Since its
inception,  the  Company  has  grown  rapidly  and as of June  30,  1998  had 53
full-time employees and seven independent  contractors.  This growth has placed,
and is  expected to continue to place,  a  significant  strain on the  Company's
management, physical and capital resources. It is expected that the Company will
need to hire  additional key personnel in order to fully  implement its business
strategy. No assurance can be given as to whether, when, if ever, and under what
terms the Company will be able to attract such new personnel. In order to manage
such growth  successfully,  the Company will be required to, among other things,
implement and manage its operational and financial systems on a timely basis and
to train,  manage and expand its growing employee base.  Further,  the Company's
management will be required to successfully maintain  relationships with various
advertising customers,  advertising agencies, other Internet sites and services,
Internet service  providers and other third parties and to maintain control over
the strategic direction of the Company in a rapidly changing marketplace.  There
can be no assurance that the Company's current  personnel,  systems,  procedures
and quality and  accounting  controls  will be adequate to support the Company's
future  operations,  that  management  will be able to  identify,  hire,  train,
motivate or manage needed and qualified  personnel,  or that  management will be
able to identify  and  exploit  existing  and  potential  opportunities.  If the
Company  is  unable  to  effectively  manage  growth,  the  Company's  business,
financial condition and operating results will be materially adversely affected.

         Need for Additional Capital to Finance Growth and Capital Requirements.
The Company expects to seek to enhance and expand its Internet sites in order to
improve its  competitive  position and meet the  increasing  demands for quality
Internet-based   products   and  services  and   competitive   advertising   and
subscription  pricing.  The Company's ability to grow will depend in part on the
Company's  ability to expand and improve  its  Internet  operations,  expand its
advertising and marketing efforts,  expand and improve its Internet user support
capabilities and develop new Internet  technologies,  products and services.  In
connection  therewith,  the Company may need to raise additional  capital in the
foreseeable  future  from public or private  equity or debt  sources in order to
finance  such  possible  growth.  In  addition,  the  Company  may need to raise
additional funds in order to avail itself to unanticipated  opportunities  (such
as  more  rapid  expansion,  acquisitions  of  complementary  businesses  or the
development  of new products or services),  to react to unforeseen  difficulties
(such  as the  loss of key  personnel  or the  rejection  by  Internet  users or
potential advertisers of the Company's  Internet-based products and services) or
to otherwise respond to unanticipated competitive pressures. If additional funds
are raised through the issuance of equity securities,  the percentage  ownership
of the Company's then existing  stockholders would be reduced,  stockholders may
experience  additional and significant  dilution and such equity  securities may
have rights,  preferences or privileges senior to those of the holders of Common
Stock. There can be no assurance that additional  financing will be available on
terms  acceptable to the Company or at all. If adequate  funds are not available
or are not  available on terms  acceptable  to the  Company,  the Company may be
unable  to  implement  its  business,   sales  or  marketing  plan,  respond  to
competitive forces or take advantage of perceived business opportunities,  which
could  have a  material  adverse  effect in the  Company's  business,  financial
condition and operating results.

         Dependence on Key Personnel. The Company's performance is substantially
dependent on the continued services of Russell C. Horowitz, John Keister and the
other members of its  management  team,  as well as on the Company's  ability to
retain and motivate its officers and key employees. Each of Messrs. Horowitz and
Keister has entered into  employment  agreements  with the Company.  The Company
maintains  a  $5,000,000  "key  man"  life  insurance  policy on the life of Mr.
Keister and a  $10,000,000  "key man" life  insurance  policy on the life of Mr.
Horowitz. The Company's future success also depends on its continuing ability to
attract and retain highly  qualified  technical and  managerial  personnel.  The
development of  technologies,  products and services for the Company's  Internet
sites  requires  the  services  of  highly  skilled  employees  and  independent
contractors.  The number of such  personnel  available is extremely  limited and
competition  for such personnel  among Internet and other  companies is intense.
There can be no  assurance  that the Company will be able to retain its existing
employees  and  independent  contractors  or that  it  will be able to  attract,
assimilate  or  retain  sufficiently  qualified  personnel  in the  future.  The
inability to attract and retain the  necessary  technical,  managerial,  design,
editorial, sales and marketing personnel could have a material adverse effect on
the Company's business, financial condition and operating results.

                                      - 8 -

<PAGE>



         Limited  Experience in Sales and Marketing of Advertising.  None of the
Company's  senior  management  team has any  significant  experience  in selling
advertising  on the  Internet  or any  other  medium,  and  few  members  of the
Company's senior management team have any significant experience in the Internet
industry. Achieving acceptance by potential advertisers and advertising agencies
of the Company's  Internet  sites as a viable  marketing  forum will require the
Company  to  develop  and  maintain   relationships  with  key  advertisers  and
advertising agencies,  and there can be no assurance that any such relationships
will be developed, on a timely basis or at all.

         Dependence  on  Third  Parties  for  Internet  Operations  and  Content
Development.  The Company  believes  that the ability to advertise  its Internet
sites on other Internet sites and the willingness of the owners and operators of
such sites to direct users to the Company's  Internet  sites  through  hypertext
links are critical to the success of the Company's  Internet  operations.  Other
Internet  sites,  particularly  search/index  guides  and other  companies  with
strategic  ability to direct user traffic,  significantly  affect traffic to the
Company's  Internet  sites.  There can be no  assurance  that the  Company  will
establish or maintain such arrangements in the future. In addition,  the Company
relies  on the  cooperation  of  owners  and  operators  of  Internet  sites and
search/index guides in connection with the operation of the MetaCrawler Service.
There can be no assurance that such cooperation will continue to be available on
terms  acceptable  to the  Company or at all.  The  inability  of the Company to
include third-party  search/index guides in the MetaCrawler Service could result
in the decrease in use of the MetaCrawler Service,  which would have a material,
adverse  effect on the  Company's  business,  financial  condition and operating
results. The Company's ability to develop original and compelling Internet-based
products and services is also  dependent on maintaining  relationships  with and
using products  provided by  third-party  vendors.  Developing  and  maintaining
satisfactory  relationships  with third parties could become more  difficult and
more expensive as competition  increases among Internet sites. If the Company is
unable to  develop  and  maintain  satisfactory,  relationships  with such third
parties on terms acceptable to the Company, or if the Company's  competitors are
better able to leverage such relationships,  the Company's  business,  financial
condition and operating results will be materially adversely affected.  In these
efforts, the Company has relied, and will continue to rely substantially, on the
product and service  development  efforts of third  parties.  For  example,  the
Company  relies on S&P  Comstock,  Dow Jones &  Company.  Inc.,  New York  Stock
Exchange,  Inc.,  The Nasdaq Stock  Market,  Inc.,  News Alert,  Junglee,  Edgar
Online,  Reuters and Market Guide, Inc. to provide a significant  portion of the
information  included on the Company's Internet sites. There can be no assurance
the Company will  maintain  these  relationships  in the future.  Any failure of
these third  parties to provide  this  information  to the Company  could have a
material  adverse  effect on the  Company's  business,  financial  condition and
operating results.

         Dependence on Continued Growth in the Use of the Internet. Rapid growth
in the use of and interest in the Internet is a recent phenomenon, and there can
be no assurance that acceptance and use of the Internet will continue to develop
or that a  sufficient  base of  users  will  emerge  to  support  the  Company's
business. Revenues from the Company's Internet operations will depend largely on
the widespread acceptance and use of the Internet as a source of information and
entertainment and as a vehicle for commerce in goods and services.  The Internet
may not be  accepted  as a viable  commercial  medium  for a number of  reasons,
including potentially  inadequate  development of the necessary  infrastructure,
lack of  timely  development  of  enabling  technologies  or lack of  commercial
support  for  Internet-based  advertising.  To  the  extent  that  the  Internet
continues to experience an increase in users, an increase in frequency of use or
an increase in the bandwidth  requirements  of users,  there can be no assurance
that the Internet infrastructure will be able to support the demands placed upon
it. In addition,  the Internet  could lose its viability as a commercial  medium
due to delays in the  development  or adoption of new  standards  and  protocols
required to handle  increased levels of Internet  activity,  or due to increased
government   regulation.    Changes   in   or   insufficient   availability   of
telecommunications  services to support the Internet also could result in slower
response times and could adversely  affect use of the Internet  generally and of
the  Company's  Internet  sites in  particular.  If use of the Internet does not
continue  to grow  or  grows  more  slowly  than  expected,  or if the  Internet
infrastructure does not effectively support growth that may occur, the Company's
business,   financial  condition  and  operating  results  would  be  materially
adversely affected.

         Dependence on the MetaCrawler  License.  The Company and Netbot entered
into a License Agreement (the "MetaCrawler License Agreement") pursuant to which
Netbot, Inc. ("Netbot") has granted the Company an exclusive (subject to certain
limited  exceptions),  worldwide  license to provide  the  MetaCrawler  Service.
Netbot was acquired by Excite, Inc. in November 1997. As part of the MetaCrawler
License  Agreement,  the Company has the exclusive right to operate,  modify and
reproduce the MetaCrawler Service (including,  without limitation, the exclusive
right to use,  modify and reproduce the name  "MetaCrawler"  and the MetaCrawler
URL in connection  with the operation of the  MetaCrawler  Service).  Netbot has
licensed the  MetaCrawler  Service and the other  intellectual  property  rights
associated therewith from UW on an exclusive basis. The license has been granted
to the Company by Netbot on an  exclusive  basis,  but Netbot has  reserved  the
right to use,  modify,  reproduce and license the MetaCrawler  search engine for
any purpose other than the provision of the MetaCrawler  Service and the license
is subject to the rights of UW to use, modify and

                                      - 9 -

<PAGE>



reproduce the MetaCrawler  search engine and derivatives of the MetaCrawler site
to operate Internet sites for internal purposes within the UW domain and to use,
modify  and   reproduce   any  of  the  licensed   technologies   for  research,
instructional  and  academic  purposes.  The search  technology  underlying  the
MetaCrawler  Service and the  MetaCrawler  trademark  is licensed to or owned by
Netbot and  sublicensed  to the  Company  pursuant  to the  MetaCrawler  License
Agreement.  A substantial portion of the traffic to the Company's Internet sites
is  currently  derived  from  users of the  MetaCrawler  Service.  Although  the
MetaCrawler  License  Agreement may be terminated by Netbot only upon a material
default by the Company  thereunder,  the termination of the MetaCrawler  License
Agreement  could  have a  material  adverse  effect on the  Company's  business,
financial  condition and operating  results.  Moreover,  the  termination of the
License  Agreement  between UW and Netbot  relating to  Netbot's  license of the
MetaCrawler  Service would result in the inability of the Company to continue to
provide the MetaCrawler Service under the MetaCrawler  License Agreement,  which
could  have a  material  adverse  effect on the  Company's  business,  financial
condition  and  operating  results.  In addition,  any failure by the Company to
continue to provide the MetaCrawler Service for any reason could have a material
adverse  effect on the  Company's  business,  financial  condition and operating
results.

         Risks of New Business  Areas.  The  long-term  success of the Company's
business  strategy will depend to a significant  extent on the Company's ability
to  expand  operations  beyond  solely  relying  on  Internet-based  advertising
revenues  into  areas  such as  subscription-based  products  and  services  and
electronic commerce,  in addition to successfully  developing new Internet sites
and enhancing  existing ones. There can be no assurance that the Company will be
able to expand into such areas,  develop  and launch any new  Internet  sites or
enhance  existing  ones. In addition,  expansion into new business areas and new
Internet  sites  may  bring  the  Company  into  direct   competition  with  new
competitors.  Any expansion of product offerings or operations,  or new Internet
sites  developed and launched by the Company that are not favorably  received by
Internet  users  could  damage the  Company's  reputation  or the go2net  brand.
Expansion  into new  business  areas or the  development  and  launching  of new
Internet sites will also require significant additional expenses and programming
and other  resources  and will strain the  Company's  management,  financial and
operational  resources.  Furthermore,  any  expansion of business  areas and the
developing and launching of new Internet  sites,  as well as the  enhancement of
the  Company's  existing  Internet  sites,  will  necessarily  rely on  untested
business  models.  To date,  the Company has  generated  limited  revenues  from
Internet-based advertising,  and there can be no assurance that the Company will
be able to generate  revenues  from these  sources in the future.  The Company's
failure to expand its  business  operations  or develop and launch new  Internet
sites in a cost effective and timely manner could have a material adverse effect
on the Company's business, financial condition and operating results.

         From time to time, the Company may entertain new business opportunities
and ventures in a broad range of areas.  For  example,  the Company has acquired
Silicon Investor and Hypermart.  Typically,  such opportunities require extended
negotiations,  the outcome of which cannot be predicted.  If the Company were to
enter into such a venture, the Company could be required to invest a substantial
amount of capital,  which could have a material  adverse effect on the Company's
financial condition and its ability to implement its existing business strategy.
Such an investment could also result in large and prolonged operating losses for
the Company.  Further,  such  negotiations  or ventures could place  additional,
substantial burdens on the Company's  management personnel and its financial and
operational  systems.  There can be no assurance  that such a venture would ever
achieve  profitability,  and a failure by the Company to recover the substantial
investment  required to launch and operate such a venture  would have a material
adverse  effect on the  Company's  business,  financial  condition and operating
results.

         Risks of Technological  Change. The market for Internet-based  products
and services is characterized by rapid technological developments,  frequent new
product introductions and evolving industry standards. The emerging character of
these  products  and services  and their rapid  evolution  will require that the
Company  continually  improve the  performance,  features and reliability of its
Internet-based  products and services,  particularly  in response to competitive
offerings.  There can be no  assurance  that the Company will be  successful  in
responding quickly, cost effectively and sufficiently to these developments.  In
addition,  the  widespread  adoption of new Internet  technologies  or standards
could  require  substantial  expenditures  by the Company to modify or adapt its
Internet  sites and  services  and could  fundamentally  affect  the  character,
viability and  frequency of  Internet-based  advertising,  either of which could
have a material adverse effect on the Company's  business,  financial  condition
and operating results.  In addition,  new Internet-based  products,  services or
enhancements  offered by the Company may contain  design flaws or other  defects
that  could  require  costly  modifications  or  result  in a loss  of  consumer
confidence,  either  of  which  could  have a  material  adverse  effect  on the
Company's business, financial condition and operating results.

         Capacity   Constraints  and  System   Disruptions.   The   satisfactory
performance,  reliability and  availability of the Company's  Internet sites and
its computer network  infrastructure  are critical to attracting  Internet users
and  maintaining   relationships  with  advertising  customers.   The  Company's
Internet-based advertising revenues will be directly related to

                                     - 10 -

<PAGE>



the  number  of  advertisement  impressions  delivered  by the  Company.  System
interruptions  that result in the unavailability of the Company's Internet sites
or slower  response  times for users would  reduce the number of  advertisements
delivered and reduce the attractiveness of the Company's Internet sites to users
and advertisers.  The Company may experience periodic systems interruptions from
time to time in the future. Additionally, any substantial increase in traffic on
the  Company's  Internet  sites may  require the Company to expand and adapt its
computer  network  infrastructure.  The  Company's  inability to add  additional
computer  software,  hardware and bandwidth to accommodate  increased use of its
Internet sites may cause  unanticipated  system disruptions and result in slower
response  times.  There can be no  assurance  that the  Company  will be able to
expand its computer network  infrastructure  on a timely basis to meet increased
use.  Any system  interruptions  or slower  response  times  resulting  from the
foregoing  factors  could  have a  material  adverse  effect  on  the  Company's
business, financial condition and operating results. The Company is dependent on
third parties for  uninterrupted  Internet access.  In addition,  the Company is
dependent  on  various  third  parties  for  substantially  all of its  news and
information.  Loss of such  services  from any one or more of such third parties
may  have a  material  adverse  effect  on  the  Company's  business,  financial
condition and operating results.  No assurance can be given as to whether, or on
what terms,  the Company  would be able to obtain such services from other third
parties in the event of the loss of any of such services.

         The Company's  Internet  operations are vulnerable to  interruption  by
fire, earthquake, power loss, telecommunications failure and other events beyond
the Company's  control.  There can be no assurance that interruptions in service
will not  materially  adversely  affect the Company's  operations in the future.
While the Company  carries  business  interruption  insurance to compensate  the
Company for losses that may occur, there can be no assurance that such insurance
will be sufficient to provide for all losses or damages incurred by the Company.

         Liability for Internet Content;  Government Regulations. As a publisher
and a  distributor  of content over the Internet,  the Company  faces  potential
liability   for   defamation,   negligence,   copyright,   patent  or  trademark
infringement  and other claims based on the nature and content of the  materials
that it publishes or distributes.  In addition,  the Company could be exposed to
liability  with respect to the content or  unauthorized  duplication of material
indexed  in  its  search  services.   Although  the  Company  carries  liability
insurance,  the Company's  insurance may not cover potential claims of this type
or may not be adequate to indemnify  the Company for all  liability  that may be
imposed.  Any  imposition of liability that is not covered by insurance or is in
excess  of  insurance  coverage  could  have a  material  adverse  effect on the
Company's business,  financial  condition and operating results.  Although there
are currently few laws and regulations  directly applicable to the Internet,  it
is possible that new laws and regulations  will be adopted  covering issues such
as,  among other  things,  access,  obscene or indecent  communications  and the
pricing,  characteristics  and quality of Internet  products and services.  As a
provider of Internet-based  products and services, the Company is subject to the
provisions of existing and future  federal and local  legislation  that could be
applied to the  Company's  operation.  Such  legislation  could also  dampen the
growth of the Internet  generally and decrease the acceptance of the Internet as
an advertising medium, and could, thereby, have a material adverse effect on the
Company's business, financial condition and operating results.

         Liability for Information Retrieved From the Internet. Materials may be
printed  from or  downloaded  into  users'  computers  from  the  Internet-based
services  provided by the  Company or from the  Internet  access or  information
providers with which the Company has a relationship. Given that materials may be
subsequently  distributed to third parties,  without the Company's  knowledge or
consent,  there is a potential  that claims will be made against the Company for
defamation,  negligence,  copyright or trademark  infringement or other theories
based on the  nature  and  content  of such  materials.  Such  claims  have been
brought, and successfully pressed,  against Internet-based services in the past.
Although the Company carries liability  insurance,  the Company's  insurance may
not cover potential claims of this type, or may not be adequate to indemnify the
Company for all liability that may be imposed.  Any imposition of liability that
is not covered by insurance or is in excess of insurance  coverage  would have a
material  adverse  effect on the  Company's  business,  financial  condition and
operating results.

         Security Risks. The Company has instituted  certain  security  measures
designed to protect its Internet sites and other  operations  from  unauthorized
use and access. Such measures cannot guarantee complete security, however, and a
party  who  is  able  to  circumvent  the  Company's   security  measures  could
misappropriate  proprietary  information or cause interruptions in the Company's
Internet  operations.  The Company may be required to expend significant capital
and  resources  to protect  against the threat of such  security  breaches or to
alleviate  problems  caused by such  breaches.  Concerns  over the  security  of
Internet  transactions  and the privacy of users may also  inhibit the growth of
the  Internet  generally,  particularly  as a  means  of  conducting  commercial
transactions.  To the extent that  activities  of the Company or any third party
contractors  involve the storage and  transmission  of proprietary  information,
such as computer software or credit card numbers, security breaches could expose
the Company to a risk of loss or litigation and possible liability.

                                     - 11 -

<PAGE>



There can be no assurance that  contractual  provisions  attempting to limit the
Company's  liability in such areas will be  successful or  enforceable,  or that
parties  will  accept  such  contractual  provisions  as part  of the  Company's
agreements.

         Dependence on Licensed Technology; Protection of Intellectual Property.
The Company is  dependent  upon  obtaining  existing  technology  related to its
operations. To the extent new technological  developments are unavailable to the
Company on terms  acceptable  to it or if at all,  the  Company may be unable to
continue to execute its business plan and its business,  financial condition and
operating  results would be materially  adversely  affected.  The success of the
Company is dependent upon its ability to protect and leverage the value, if any,
of its original  Internet  technologies,  software,  content and its trademarks,
trade names,  service marks, domain names and other proprietary rights it either
currently has or may have in the future. The Company has filed service marks for
its logo and name,  as well as for the names of each of its sites.  In addition,
given the uncertain  application of existing copyright and trademark laws to the
Internet,  there can be no assurance  that existing  laws will provide  adequate
protection  for the  Company's  technologies,  sites or domain  names.  Policing
unauthorized use of the Company's  technologies,  content and other intellectual
property rights entails significant expenses and could otherwise be difficult or
impossible to do given,  among other things,  the global nature of the Internet.
From time to time, the Company may be subject to legal proceedings and claims in
the ordinary course of business, including claims of alleged infringement of the
trademarks  and other  intellectual  property of third parties by the Company or
its  licensees.  Such  claims,  even if not  meritorious,  could  result  in the
expenditure of significant  financial and managerial  resources.  The Company is
not currently aware of any legal proceedings or claims that the Company believes
will have,  individually or in the aggregate,  a material  adverse effect on the
Company's business, financial condition and operating results.

         Risks  Associated  with Potential  Acquisitions  and  Investments.  The
Company  has,  and  may  in  the  future,   pursue  acquisitions  of  companies,
technologies or assets that complement the Company's business.  For example, the
Company has recently  acquired Silicon  Investor and Hypermart.  There can be no
assurance  that  the  Company  will  be  able to  identify  additional  suitable
acquisition  candidates available for sale at reasonable prices,  consummate any
acquisition or successfully  integrate any acquired  business into the Company's
operations.  Acquisitions  may result in the  potentially  dilutive  issuance of
equity  securities,   the  incurrence  of  additional  debt,  the  write-off  of
in-process  research and  development or software  acquisition  and  development
costs, and the amortization of expenses related to goodwill and other intangible
assets,  any of which  could have a  material  adverse  effect on the  Company's
business,  financial  condition and results of  operations.  Acquisitions  would
involve numerous additional risks, including difficulties in the assimilation of
the operations,  services,  products and personnel of the acquired company,  the
diversion of management's  attention from other business concerns along with the
risks  involved  in  entering  markets  in which the  Company  has  little or no
experience.  Problems with an acquired  business  could have a material  adverse
effect on the performance of the Company as a whole. The Company has, and may in
the  future,  make  investments  in  companies  involved in the  development  of
technologies  or services  that are  complementary  or related to the  Company's
operations.

         The acquisitions of Silicon Investor and Hypermart  involve a number of
risks which could adversely affect the Company's business, results of operations
and financial  condition.  For example,  the  assimilation  of the operations of
Silicon Investor and Hypermart with the Company's operations will require, among
other  things,  the  integration  of Web sites  and  services,  coordination  of
research  and  development  and sales  and  marketing  efforts  of the sites and
services.  Also,  the assumption of liabilities  and costs  associated  with the
relocation of employees,  as well as the distraction of the Company's management
from the day-to-day business of the Company could adversely affect the Company's
business or results of  operations.  There can be no  assurance  that any future
acquisition,  if  consummated,  would not have a material  adverse effect on the
Company's business, results of operations and financial condition.

         Susceptibility to General Economic Conditions.  The Company's business,
financial  condition and operating results will be subject to fluctuations based
upon  general  economic  conditions.  If  there  were to be a  general  economic
downturn or a recession,  however slight, then the Company expects that business
entities,  including the Company's advertisers and potential advertisers,  could
substantially and immediately reduce their advertising and marketing budgets. In
addition,  the  Company's  ability  to charge  subscription  fees for  access to
certain portions of its Internet sites or to engage in commerce via the Internet
would be adversely  affected,  thereby resulting in a material adverse effect on
the Company's business, financial condition and operating results.

         Volatility of Stock Price.  The price of the Company's Common Stock has
been and may continue to be subject to wide fluctuations in response to a number
of events and factors such as  quarterly  variations  in results of  operations,
announcements  of new  technological  innovations  or  new  products  and  media
properties by the Company or its competitors, changes in financial estimates and
recommendations   by  securities   analysts,   the  operating  and  stock  price
performance  of  other  companies  that  investors  may deem  comparable  to the
Company, and news relating to trends in the

                                     - 12 -

<PAGE>



Company's  markets.  In addition,  the stock  market in general,  and the market
prices for  Intemet-related  companies in particular,  have experienced  extreme
volatility  that often has been  unrelated to the operating  performance of such
companies. These broad market and industry fluctuations may adversely affect the
price of the  Company's  Common Stock,  regardless  of the  Company's  operating
performance.

         Year 2000  Compliance.  The "Year 2000" issue  concerns  the  potential
exposures  related  to  the  automated  generation  of  business  and  financial
misinformation  resulting from the  application of computer  programs which have
been written using two digits,  rather than four, to define the applicable  year
of business transactions.  The Company has completed its review of the potential
impact  of year 2000  issues  and does not  anticipate  any  significant  costs,
problems or uncertainties associated with becoming Year 2000 compliant.  Failure
of the Company or its  software  providers to  adequately  address the Year 2000
issue  could  result  in  misstatement  of  reported  financial  information  or
otherwise adversely affect the Company's business operations.



                                                        - 13 -

<PAGE>



                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the sale of the
Shares.  All proceeds from the sale of the Shares will be for the account of the
Selling Stockholders,  as described below. See "Selling  Stockholders" and "Plan
of Distribution" described below.

                              SELLING STOCKHOLDERS

         The following table sets forth, as of the date of this Prospectus,  the
name of each of the  Selling  Stockholders,  the number of Shares that each such
Selling  Stockholder  owns as of such date,  the number of Shares  owned by each
Selling  Stockholder  that may be  offered  for sale  from  time to time by this
Prospectus, and the number of Shares to be held by each such Selling Stockholder
assuming the sale of all of the Shares offered hereby. Except as indicated, none
of the  Selling  Stockholders  has held any  position  or office  (other  than a
non-officer  employment  relationship) or had a material  relationship  with the
Company or any of its  affiliates  within the past three  years  other than as a
result of the ownership of the Company's  Common Stock. The Company may amend or
supplement  this Prospectus from time to time to update the disclosure set forth
herein.

<TABLE>
                                                       SHARES                                               SHARES
                                                    BENEFICIALLY                                         BENEFICIALLY
                                                      OWNED(1)(2)               SHARES WHICH             OWNED AFTER
                                                  PRIOR TO OFFERING             MAY BE SOLD             OFFERING(1)(2)(3)
                                                                                PURSUANT TO             -------------------------
SELLING STOCKHOLDER                              NUMBER       PERCENT           THIS PROSPECTUS(2)     NUMBER       PERCENT
<S>                                              <C>          <C>               <C>                    <C>          <C>    

Former Silicon Investor Stockholders

James Lee Brock                                    3,967         *                      3,967              -           -

Barry Dryer                                       59,785        1.01%                  59,785              -           -

Brad Dryer                                       567,964        9.61                  567,964              -           -

Jeffrey Dryer                                    567,964        9.61                  567,964              -           -

Michael Gruber                                     1,195         *                      1,195              -           -

Ariel Poler                                        4,150         *                      4.150              -           -

VLG Investments 1996                              29,585         *                     29,585              -           -

CNA Trust, TTEE FBO
Venture Law Group 401(k) Plan                      3,697         *                      3,697              -           -


Former Hypermart Stockholders

Brian Atkins                                      54,334         *                     54,334              -           -

Allen Graber                                      53,646         *                     53,646              -           -

Michael McDermott                                 44,705         *                     44,705              -           -

Bruce Atkins and
Donna Atkins, jointly                              4,814         *                      4,814              -           -

                                                            6   - 14 -

</TABLE>
<PAGE>

*   Less than 1.0%.

(1)      The number and percentage of shares beneficially owned is determined in
         accordance  with Rule 13d-3 of the Exchange Act, and the information is
         not  necessarily  indicative  of  beneficial  ownership  for any  other
         purpose.  Under such rule,  beneficial ownership includes any shares as
         to which the  individual  has sole or shared voting power or investment
         power and also any shares which the individual has the right to acquire
         within 60 days of the date of this  Prospectus  through the exercise of
         any stock  option or other  right.  Unless  otherwise  indicated in the
         footnotes,  each person has sole voting and investment power (or shares
         such powers with his or her spouse) with respect to the shares shown as
         beneficially owned.

(2)      Includes an  aggregate of 92,849  shares of Common  Stock  beneficially
         owned by the Selling  Stockholders  that have been  deposited in escrow
         pursuant   to  the   Silicon   Agreement   to  secure  the   respective
         indemnification obligations of the Selling Stockholders thereunder (the
         "Silicon Escrowed Shares").  Each Selling Stockholder which is a former
         stockholder of Silicon Investor has deposited approximately 7.5% of his
         shares in the escrow. The Silicon Escrowed Shares will be released from
         escrow on June 23,  1999 only to the  extent  that no claims  have been
         made against the Silicon Escrowed  Shares.  The Silicon Escrowed Shares
         may not be sold by the  Selling  Stockholders  prior to June 23,  1999,
         except as otherwise provided in the Escrow Agreement.

         Also   includes  an  aggregate   of  15,748   shares  of  Common  Stock
         beneficially owned by the Selling Stockholders that have been deposited
         in escrow pursuant to the Hypermart  Agreement to secure the respective
         indemnification obligations of the Selling Stockholders thereunder (the
         "Hypermart  Escrowed  Shares").  Each  Selling  Stockholder  which is a
         former stockholder of Hypermart has deposited  approximately 10% of his
         shares in the escrow.  The Hypermart  Escrowed  Shares will be released
         from  escrow on August 3, 1999 only to the extent  that no claims  have
         been made against the Hypermart Escrowed Shares. The Hypermart Escrowed
         Shares may not be sold by the Selling  Stockholders  prior to August 3,
         1999, except as otherwise provided in the Escrow Agreement.

(3)      Assumes that each Selling  Stockholder  will sell all of the Shares set
         forth  above  under   "Shares  Which  May  Be  Sold  Pursuant  to  This
         Prospectus".  There can be no assurance  that the Selling  Stockholders
         will sell all or any of the Shares offered hereunder.



                                     - 15 -

<PAGE>



                              PLAN OF DISTRIBUTION

         The Shares covered by this Prospectus may be offered and sold from time
to time by the Selling Stockholders,  including donees, transferees, pledgees or
other  successors  in interest  that receive such Shares as a gift,  partnership
distribution or other non-sale related transfer.  The Selling  Stockholders will
act independently of the Company in making decisions with respect to the timing,
manner and size of each sale. The Selling Stockholders may sell the Shares being
offered hereby on The Nasdaq National Market, or otherwise,  at prices and under
terms then  prevailing or at prices  related to the then current market price or
at  negotiated  prices.  The Shares may be sold by one or more of the  following
means of distribution:  (a) a block trade in which the  broker-dealer so engaged
will  attempt to sell Shares as agent,  but may position and resell a portion of
the block as  principal  to  facilitate  the  transaction;  (b)  purchases  by a
broker-dealer as principal and resale by such  broker-dealer for its own account
pursuant to this Prospectus; (c) an over-the-counter  distribution in accordance
with  the  rules  of  The  Nasdaq  National  Market;   (d)  ordinary   brokerage
transactions and transactions in which the broker solicits  purchasers;  and (e)
in privately negotiated  transactions.  To the extent required,  this Prospectus
may be amended and supplemented from time to time to describe a specific plan of
distribution.  In connection with distributions of the Shares or otherwise,  the
Selling  Stockholders may enter into hedging transactions with broker-dealers or
other   financial   institutions.   In   connection   with  such   transactions,
broker-dealers or other financial  institutions may engage in short sales of the
Company's  Common Stock in the course of hedging the positions  they assume with
Selling  Stockholders.  The  Selling  Stockholders  may also sell the  Company's
Common Stock short and redeliver  the Shares to close out such short  positions.
The Selling  Stockholders may also enter into option or other  transactions with
broker-dealers  or other  financial  institutions  which require the delivery to
such  broker-dealer  or other  financial  institution of Shares offered  hereby,
which  Shares  such  broker-dealer  or other  financial  institution  may resell
pursuant  to this  Prospectus  (as  supplemented  or  amended  to  reflect  such
transaction). The Selling Stockholders may also pledge Shares to a broker-dealer
or other financial institution, and, upon a default, such broker-dealer or other
financial  institution,  may effect sales of the pledged Shares pursuant to this
Prospectus  (as  supplemented  or  amended  to  reflect  such  transaction).  In
addition,  any Shares  that  qualify  for sale  pursuant to Rule 144 may be sold
under Rule 144 rather than pursuant to this Prospectus.

         In effecting sales,  brokers,  dealers or agents engaged by the Selling
Stockholders  may arrange for other brokers or dealers to participate.  Brokers,
dealers or agents may receive  commissions,  discounts or  concessions  from the
Selling Stockholders in amounts to be negotiated prior to the sale. Such brokers
or dealers  and any other  participating  brokers or dealers may be deemed to be
"underwriters"  within the meaning of the Securities Act in connection with such
sales,  and any such  commissions,  discounts or concessions may be deemed to be
underwriting discounts or commissions under the Securities Act. The Company will
pay all  expenses  incident to the offering and sale of the Shares to the public
other than any commissions and discounts of underwriters,  dealers or agents and
any transfer taxes.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable,  the  Shares  must  be  sold  in  such  jurisdictions  only  through
registered or licensed  brokers or dealers.  In addition,  in certain states the
Shares may not be sold unless they have been registered or qualified for sale in
the applicable  state or an exemption  from the  registration  or  qualification
requirement is available and is complied with.

         The   Company  has   advised   the   Selling   Stockholders   that  the
anti-manipulation  rules of  Regulation  M under the  Exchange  Act may apply to
sales of Shares in the market and to the activities of the Selling  Stockholders
and  their  affiliates.  In  addition,  the  Company  will  make  copies of this
Prospectus  available to the Selling  Stockholders  and has informed them of the
need for delivery of copies of this  Prospectus to purchasers at or prior to the
time of any sale of the Shares  offered  hereby.  The Selling  Stockholders  may
indemnify any broker-dealer that participates in transactions involving the sale
of the shares against certain liabilities,  including  liabilities arising under
the Securities Act.

         At the time a  particular  offer of  Shares  is made,  if  required,  a
Prospectus  Supplement  will be  distributed  that will set forth the  number of
Shares being  offered and the terms of the  offering,  including the name of any
underwriter,  dealer or agent, the purchase price paid by any  underwriter,  any
discount,  commission and other item  constituting  compensation,  any discount,
commission  or  concession  allowed or reallowed or paid to any dealer,  and the
proposed selling price to the public. There can be no assurance that the Selling
Stockholders will sell all or any of the Shares.

         The Company has agreed with certain of the Selling Stockholders to keep
the Registration Statement of which this Prospectus constitutes a part effective
until the  earlier of June 23, 2001 and the date on which the Shares may be sold
in accordance  with Rule 144(k).  The Company  intends to de-register any of the
Shares not sold by the Selling Stockholders

                                                        - 16 -

<PAGE>



at the end of such  period;  however,  it is  anticipated  that at such time any
unsold shares may be freely tradeable subject to compliance with Rule 144 of the
Securities Act.

                                  LEGAL MATTERS

         The  validity  of the  Shares  offered  hereby  will be passed  upon by
Hutchins, Wheeler & Dittmar, A Professional Corporation,  Boston, Massachusetts,
counsel to the  Company.  Michael J.  Riccio,  Jr., a  shareholder  of Hutchins,
Wheeler & Dittmar, is a director of the Company and owns 15,000 shares of Common
Stock and options to purchase 25,000 shares of Common Stock.

                                     EXPERTS

         The  financial  statements of go2net,  Inc.  appearing in go2net Inc.'s
Annual  Report  (Form  10-K)  for the  year  ended  September  30,  1997 and the
consolidated  supplemental  financial  statements of go2net,  Inc.  appearing in
go2net Inc.'s, Current Report on Form 8-K filed with the Commission on September
18, 1998, have been audited by Ernst & Young LLP, independent  auditors,  as set
forth in their  reports  thereon  included  therein and  incorporated  herein by
reference.  Such financial  statements and supplemental  consolidated  financial
statements  are  incorporated  herein by reference in reliance upon such reports
given upon the authority of such firm as experts in accounting and auditing.





                                     - 17 -

<PAGE>


NO PERSON IS AUTHORIZED IN CONNECTION  WITH ANY OFFERING MADE BY THIS PROSPECTUS
TO GIVE ANY  INFORMATION  OR TO MAKE ANY  REPRESENTATIONS  NOT CONTAINED IN THIS
PROSPECTUS,  AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY, ANY SELLING STOCKHOLDER
OR BY ANY OTHER PERSON.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR
A  SOLICITATION  OF AN OFFER TO BUY ANY SECURITY  OTHER THAN THE SHARES  OFFERED
HEREBY, NOR DOES IT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO
BUY ANY OF THE SHARES OFFERED HEREBY TO ANY PERSON IN ANY  JURISDICTION IN WHICH
IT IS UNLAWFUL TO MAKE SUCH AN OFFER OR  SOLICITATION.  NEITHER THE  DELIVERY OF
THIS PROSPECTUS NOR ANY SALE OF OR OFFER TO SELL THE SHARES MADE HEREUNDER SHALL
UNDER ANY CIRCUMSTANCES  CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN
THE  AFFAIRS  OF THE  COMPANY  SINCE  THE DATE  HEREOF  OR THAT THE  INFORMATION
CONTAINED HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE HEREOF.


                TABLE OF CONTENTS                           GO2NET, INC.

                                              PAGE        1,395,536 SHARES

                                                                OF
Available Information.........................    2
Incorporation of Certain Documents                         COMMON STOCK
    By Reference..............................    2
The Company...................................    4          PROSPECTUS
Risk Factors..................................    4
Use of Proceeds...............................   14       OCTOBER 1, 1998
Selling Stockholders..........................   14
Plan of Distribution..........................   16
Legal Matters.................................   17
Experts.......................................   17





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