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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0001031425
<NAME> East Coast Beverage Corp.
<MULTIPLIER> 1
<CURRENCY> US
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-1-2000
<PERIOD-END> JUN-30-2000
<EXCHANGE-RATE> 1
<CASH> 0
<SECURITIES> 0
<RECEIVABLES> 3,173,819
<ALLOWANCES> 0
<INVENTORY> 1,489,674
<CURRENT-ASSETS> 4,826,647
<PP&E> 975,340
<DEPRECIATION> 228,320
<TOTAL-ASSETS> 5,573,667
<CURRENT-LIABILITIES> 4,723,107
<BONDS> 0
0
0
<COMMON> 897
<OTHER-SE> 849,663
<TOTAL-LIABILITY-AND-EQUITY> 5,573,667
<SALES> 5,551,267
<TOTAL-REVENUES> 5,551,267
<CGS> 3,841,655
<TOTAL-COSTS> 4,960,606
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 63,470
<INCOME-PRETAX> (3,314,464)
<INCOME-TAX> 0
<INCOME-CONTINUING> (3,314,464)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (3,314,464)
<EPS-BASIC> (0.44)
<EPS-DILUTED> (0.44)
</TABLE>
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