HAMBRECHT WILLIAM R
SC 13G, 2000-08-21
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
          TO RULES 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED
                            PURSUANT TO RULE 13d-2(b)
                               (Amendment No. __)*



                                    Salon.com

           ----------------------------------------------------------
                                (Name of Issuer)

                                  Common Stock

           ----------------------------------------------------------
                         (Title of Class of Securities)

                                    79549F108

           ----------------------------------------------------------
                                 (CUSIP Number)

                                 August 11, 2000

           ----------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

     Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

       [ ]  Rule 13d-1(b)
       [X]  Rule 13d-1(c)
       [ ]  Rule 13d-1(d)
----------

*     The  remainder  of  this  cover  page shall be filled out for a  reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

      The information  required in the remainder of this cover page shall not be
deemed to be "filed"  for the purpose of Section 18 of the  Securities  Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  see
the Notes).


<PAGE>


CUSIP No. 79549F108                 13G                  Page 2 of 6 Pages


--------------------------------------------------------------------------------
1.   NAME OF REPORTING PERSONS
     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

     William R. Hambrecht

--------------------------------------------------------------------------------
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                     (a) [ ]
                                     (b) [ ]
--------------------------------------------------------------------------------
3.   SEC USE ONLY
--------------------------------------------------------------------------------
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
     United States of America

--------------------------------------------------------------------------------
NUMBER OF       5.   SOLE VOTING POWER                      671,275
SHARES          ----------------------------------------------------------------
BENEFICIALLY    6.   SHARED VOTING POWER                    187,200
OWNED BY        ----------------------------------------------------------------
EACH            7.   SOLE DISPOSITIVE POWER                 671,275
REPORTING       ----------------------------------------------------------------
PERSON          8.   SHARED DISPOSITIVE POWER               187,200
WITH:
--------------------------------------------------------------------------------
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       858,475(1)

--------------------------------------------------------------------------------
10.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]

--------------------------------------------------------------------------------
11.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

       7.6%

--------------------------------------------------------------------------------
12.  TYPE OF REPORTING PERSON*

       IN

--------------------------------------------------------------------------------

----------------------

(1)  Mr. Hambrecht has a 23.1% ownership interest in WR Hambrecht + Co., LLC and
is the manager of this entity.  WR  Hambrecht + Co.,  LLC directly  owns 187,200
shares of Salon.com.  Mr.  Hambrecht  directly owns 671,275 shares of Salon.com.
Mr.  Hambrecht  disclaims  beneficial  ownership of all the shares of Salon.com.
held directly by the LLC other than with respect to 43,243.2 shares  represented
by his proportionate ownership interest in the LLC.

<PAGE>

CUSIP No.  79549F108                13G                  Page 3 of 6 Pages


Item 1(a).  Name of Issuer:

            Salon.com

--------------------------------------------------------------------------------
Item 1(b).  Address of Issuer's Principal Executive Offices:

            22 Fourth Street, 16th Floor
            San Francisco, CA 94103

--------------------------------------------------------------------------------
Item 2(a).  Name of Person Filing:

            William R. Hambrecht

--------------------------------------------------------------------------------
Item 2(b).  Address of Principal Business Office, or if None, Residence:

            539 Bryant Street, Suite 100
            San Francisco, CA 94107
--------------------------------------------------------------------------------
Item 2(c).  Citizenship:

            United States of America

--------------------------------------------------------------------------------
Item 2(d).  Title of Class of Securities:

            Common Stock

--------------------------------------------------------------------------------
Item 2(e).  CUSIP Number:

            79549F108

--------------------------------------------------------------------------------
Item 3.     If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b)
        or (c), Check Whether the Person Filing is a:

   (a) [ ] Broker or dealer registered under Section 15 of the Exchange Act.

   (b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act.

   (c) [ ] Insurance company as defined in Section 3(a)(19) of the Exchange Act.

   (d) [ ] Investment company registered under Section 8 of the Investment
           Company Act of 1940.


<PAGE>

CUSIP No.  79549F108                13G                  Page 4 of 6 Pages

   (e) [ ] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E).

   (f) [ ] An employee benefit plan or endowment fund in accordance
           with Rule 13d-1(b)(1)(ii)(F).

   (g) [ ] A parent holding company or control person in accordance
           with Rule 13d-1(b)(1)(ii)(G).

   (h) [ ] A savings association as defined in Section 3(b) of the
           Federal Deposit Insurance Act.

   (i) [ ] A church plan that is excluded from the definition of an
           investment company under Section 3(c)(14) of the Investment
           Company Act of 1940.

   (j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

Item 4.  Ownership.

     Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.

     (a) Amount beneficially owned:    858,475

     (b) Percent of class:    7.6%

     (c) Number of shares as to which the person has:

         (i)   Sole power to vote or to direct the vote: 671,275

         (ii)  Shared power to vote or to direct the vote: 187,200

         (iii) Sole power to dispose or to direct the disposition of: 671,275

         (iv)  Shared power to dispose or to direct the disposition of: 187,200

Item 5.  Ownership of Five Percent or Less of a Class.

     If this  statement is  being filed  to report the  fact that as of the date
hereof  the reporting person has  ceased to be the beneficial owner of more than
five percent of the class of securities, check the following
         [ ]

<PAGE>

CUSIP No.  79549F108                13G                  Page 5 of 6 Pages

Item 6.  Ownership of More Than Five Percent on Behalf of Another Person.

         Not applicable.

Item 7.  Identification and Classification of the Subsidiary Which Acquired
         the Security Being Reported on by the Parent Holding Company or Control
         Person.

         Not applicable.

Item 8.  Identification and Classification of Members of the Group.

         Not applicable.

Item 9.  Notice of Dissolution of Group.

         Not applicable.

Item 10. Certifications.

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.


<PAGE>


CUSIP No.  79549F108                13G                  Page 6 of 6 Pages


                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

August 18, 2000

                                    /s/ William R. Hambrecht
                                    ---------------------------
                                    William R. Hambrecht


Note. Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7(b) for other
parties for whom copies are to be sent.

Attention.  Intentional misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).



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