SLM HOLDING CORP
S-3, 1999-06-04
FINANCE SERVICES
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<PAGE>
       FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 4, 1999

                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                           --------------------------

                            SLM HOLDING CORPORATION
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                                                             <C>
                           DELAWARE                                                       52-2013874
               (STATE OR OTHER JURISDICTION OF                                         (I.R.S. EMPLOYER
                INCORPORATION OR ORGANIZATION)                                       IDENTIFICATION NO.)
</TABLE>

                             11600 SALLIE MAE DRIVE
                                RESTON, VA 20193
                                 (703) 810-3000
    (Address, including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)

                               MARIANNE M. KELER
                   SENIOR VICE PRESIDENT AND GENERAL COUNSEL
                            SLM HOLDING CORPORATION
                             11600 SALLIE MAE DRIVE
                                RESTON, VA 20193
                                 (703) 810-3000
    (Address, including zip code, and telephone number, including area code,
                             of agent for service)
                         ------------------------------

                                   COPIES TO:

                               RONALD O. MUELLER
                          GIBSON, DUNN & CRUTCHER LLP
                         1050 CONNECTICUT AVENUE, N.W.
                             WASHINGTON, D.C. 20036

    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: From time
to time after this registration statement becomes effective.

    If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. / /

    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933 (the "Securities Act"), other than securities offered only in connection
with dividend or interest reinvestment plans, check the following box. /X/

    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering: / /

    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering: / /

    If the delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box. / /
                           --------------------------

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
                                                                        PROPOSED MAXIMUM    PROPOSED MAXIMUM       AMOUNT OF
             TITLE OF EACH CLASS OF                   AMOUNT TO BE     PER UNIT OFFERING       AGGREGATE          REGISTRATION
           SECURITIES TO BE REGISTERED                 REGISTERED          PRICE (1)       OFFERING PRICE (1)         FEE
<S>                                                <C>                 <C>                 <C>                 <C>
Common Stock, par value $0.20 per share              82,514 Shares          $40.8125         $3,367,602.60          $936.19
</TABLE>

(1) Estimated solely for the purpose of calculating the registration fee
    pursuant to Rule 457(c). Based upon the average of the high and low prices
    for the common stock of $40.8125, as reported by the New York Stock Exchange
    on May 27, 1999.

THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT
SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE
SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY
DETERMINE.

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THE SELLING STOCKHOLDERS MAY NOT SELL THESE
SECURITIES UNTIL THE REGISTRATION STATEMENT IS EFFECTIVE. THIS PROSPECTUS IS NOT
AN OFFER TO SELL AND IT IS NOT SOLICITING AN OFFER TO BUY THESE SECURITIES IN
ANY STATE IN WHICH AN OFFER OR SALE IS NOT PERMITTED.
<PAGE>
                             SUBJECT TO COMPLETION
                                  JUNE 4, 1999

                            SLM HOLDING CORPORATION

                         82,514 SHARES OF COMMON STOCK
                            PAR VALUE $.20 PER SHARE

- - The selling stockholders may sell, from time to time, up to 82,514 shares of
  our common stock. We will not receive any proceeds from sales of these shares.
  The selling stockholders may offer the shares through public or private
  transactions at prevailing market prices, at prices related to prevailing
  market prices or at privately negotiated prices. See "Plan of Distribution" on
  page 7.

- - The selling stockholders received these shares of our common stock when
  Electronic Marketing Resource Group, Inc. merged into EMRG Acquisition
  Corporation, our wholly owned subsidiary. We consummated this merger on April
  27, 1999.

- - Our common stock is listed on the New York Stock Exchange under the symbol
  "SLM". On June 3, 1999, the closing price of our common stock on the NYSE was
  $42.1875.

- - You should read this prospectus carefully before you invest.

- - We are required to include the following legend: OBLIGATIONS OF SLM HOLDING
  AND ANY SUBSIDIARY OF SLM HOLDING ARE NOT GUARANTEED BY THE FULL FAITH AND
  CREDIT OF THE UNITED STATES, AND NEITHER SLM HOLDING NOR ANY SUBSIDIARY OF SLM
  HOLDING IS A GOVERNMENT-SPONSORED ENTERPRISE (OTHER THAN STUDENT LOAN
  MARKETING ASSOCIATION) OR AN INSTRUMENTALITY OF THE UNITED STATES.

- - NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
  COMMISSION HAS APPROVED OR DISAPPROVED THESE SECURITIES OR DETERMINED IF THIS
  PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A
  CRIMINAL OFFENSE.

                                        , 1999
<PAGE>
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                            PAGE
                                                                                            -----
<S>                                                                                      <C>

About this Prospectus..................................................................           2

Where You can Find More Information....................................................           3

Forward-Looking Statements.............................................................           4

SLM Holding............................................................................           5

Use of Proceeds........................................................................           5

Selling Stockholders...................................................................           5

Plan of Distribution...................................................................           7

Legal Matters..........................................................................           8

Experts................................................................................           8
</TABLE>

                             ABOUT THIS PROSPECTUS

    This prospectus is part of a registration statement we filed with the SEC.
The selling stockholders may use this prospectus to sell up to 82,514 shares of
our common stock, as described in this prospectus, in one or more offerings.

    The selling stockholders received these shares of our common stock when
Electronic Marketing Resource Group, Inc. merged into EMRG Acquisition
Corporation, our wholly owned subsidiary. We consummated this merger on April
27, 1999. We issued shares to the selling stockholders in the merger under an
exemption provided by Section 4(2) of the Securities Act of 1933.

    You should read this prospectus together with the additional information
described under the heading "Where You Can Find More Information." To see more
details about us, you should read the exhibits we filed with our registration
statement.

    Our principal executive offices are located at 11600 Sallie Mae Drive,
Reston, VA 20193, and our telephone number is (703) 810-3000.

                                       2
<PAGE>
                      WHERE YOU CAN FIND MORE INFORMATION

    We file periodic reports, proxy statements and other information with the
Securities and Exchange Commission. You may inspect and copy these reports and
other information at the SEC's public reference facilities in Washington, D.C.
(located at 450 Fifth Street, N.W., Washington, D.C. 20549), Chicago (located at
Northwestern Atrium Center, 500 West Madison Street, Suite 1400, Chicago,
Illinois 60661) and New York (located at Seven World Trade Center, 13th Floor,
New York, New York 10048). You can also obtain copies of these materials from
the SEC's public reference section (located at 450 Fifth Street, N.W.,
Washington, D.C. 20549) at prescribed rates. Please call the SEC at
1-800-SEC-0300 for further information about the public reference rooms. The SEC
also maintains a site on the World Wide Web at http://www.sec.gov. This site
contains reports, proxy and information statements and other information about
registrants that file electronically with the SEC. You can also inspect reports
and other information we file at the office of the New York Stock Exchange, Inc.
(located at 20 Broad Street, New York, New York 10005). You can also obtain
copies of documents we file with the SEC at our site on the World Wide Web,
located at http://www.salliemae.com.

    The SEC permits us to "incorporate by reference" the information and reports
we file with it. This means that we can disclose important information to you by
referring to another document. The information that we incorporate by reference
is considered to be part of this prospectus, and later information that we file
with the SEC automatically updates and supersedes this information.
Specifically, we incorporate by reference:

    - our annual report on Form 10-K for the fiscal year ended December 31,
      1998, which we filed on March 29, 1999 (File Number 1-13251);

    - our quarterly report on Form 10-Q for the quarter ended March 31, 1999,
      which we filed on May 14, 1999 (File Number 1-13251);

    - the description of our common stock set forth in our Form 8-A, which we
      filed on August 7, 1997 (File Number 1-13251), and any amendments or
      reports filed for the purpose of updating this description; and

    - all documents we file with the SEC pursuant to Sections 13(a), 13(c), 14
      and 15(d) of the Exchange Act after the date of this prospectus and prior
      to the termination of the offering of the shares offered by this
      prospectus.

    We will provide a copy of these filings to each person, including any
beneficial owner, to whom we deliver this prospectus, upon written or verbal
request. You may request a copy of these filings at no cost by writing or
telephoning us at the following address:

       Corporate Secretary
       SLM Holding Corporation
       11600 Sallie Mae Drive
       Reston, VA 20193
       (703) 810-3000

    You should rely only on the information incorporated by reference or
provided in this prospectus and any supplement. We have not authorized anyone
else to provide you with different information.

                                       3
<PAGE>
                           FORWARD-LOOKING STATEMENTS

    We have made forward-looking statements in this prospectus that are based on
our management's beliefs and assumptions and on information currently available
to our management. Forward-looking statements include information concerning our
possible or assumed future results of operations and statements preceded by,
followed by or that include the words "believes," "expects," "anticipates,"
"intends," "plans," "estimates" or similar expressions.

    Forward-looking statements involve risks, uncertainties and assumptions.
Actual results may differ materially from those expressed in these
forward-looking statements. You are cautioned not to put undue reliance on any
forward-looking statements. Except as may be required by law, we do not have any
intention or obligation to update forward-looking statements after we distribute
this prospectus.

    You should understand that the following important factors could cause our
results to differ materially from those expressed in forward-looking statements:

    - changes in the terms of student loans and the educational credit
      marketplace arising from the implementation of applicable laws and
      regulations and from changes in these laws and regulations, which may
      reduce the volume, average term and costs of yields on student loans under
      the Federal Family Education Loan Program or result in loans being
      originated or refinanced under non-FFELP programs or affect the terms upon
      which banks and others agree to sell FFELP loans to us;

    - changes in the demand for educational financing or in financing
      preferences of lenders, educational institutions, students and their
      families, which could reduce demand for our products and services or
      increase our costs;

    - changes in the general interest rate environment and in the securitization
      markets for student loans, which could increase the costs or limit the
      availability of financings necessary to initiate, purchase or carry
      student loans; and

    - interruptions in our operations or others' operations resulting from the
      inability of computers or other systems to process year 2000-related
      information, which could impact our liquidity and our ability to obtain,
      generate or process documents or payments that we receive from or are due
      to others.

                                       4
<PAGE>
                            SLM HOLDING CORPORATION

    We were formed in 1997 in connection with the reorganization of the Student
Loan Marketing Association under the Student Loan Marketing Association
Reorganization Act of 1996. We do business under the name "Sallie Mae." Our
principal business is financing and servicing education loans. We presently
conduct a majority of this business through two wholly owned subsidiaries:
Student Loan Marketing Association, a government-sponsored enterprise chartered
by an act of Congress, and Sallie Mae Servicing Corporation, a Delaware
corporation. We are the largest non-governmental source of financing and
servicing for education loans in the United States.

                                USE OF PROCEEDS

    We will not receive any proceeds from the sale of the shares by the selling
stockholders.

                              SELLING STOCKHOLDERS

    The selling stockholders may from time to time offer and sell pursuant to
this prospectus any or all of 82,514 shares of our common stock. The selling
stockholders received these shares when Electronic Marketing Resource Group,
Inc. merged into EMRG Acquisition Corporation, our wholly owned subsidiary. We
consummated this merger on April 27, 1999.

    The following table sets forth, as of April 28, 1999, the number of shares
of our common stock that each selling stockholder beneficially owns. The term
"selling stockholders" includes the holders listed below and their transferees,
pledgees, donees or other successors. We have prepared this table based upon
information furnished to us by or on behalf of the selling stockholders. Based
on information provided to us by the selling stockholders, no selling
stockholder other than David T. Waldron owns shares of our common stock other
than those received in the merger and listed in the table below. Based on
information provided to us by Mr. Waldron, he beneficially owns three shares of
our common stock other than those listed in the table below.

    None of the selling stockholders owns more than 1% of our outstanding common
stock. As indicated in the table below, 16 of the selling stockholders became
employees of EMRG Acquisition Corporation, our wholly owned subsidiary, on April
27, 1999. None of the selling stockholders has had any other material
relationship with us during the past three years.

    The selling stockholders confirmed at the time they acquired the shares
listed below that they acquired the shares for investment purposes only and not
with a view toward their resale, and acknowledged the existence of restrictions
on resale applicable to these shares. This offering relates only to the sale of
shares held or to be held by the selling stockholders named in the following
table. Since the date on which they provided us with the information below, the
selling stockholders may have sold, transferred or otherwise disposed of some or
all of their shares of our common stock in transactions exempt from the
Securities Act's registration requirements.

                                       5
<PAGE>

<TABLE>
<CAPTION>
         SELLING STOCKHOLDERS
        WHO BECAME EMPLOYEES OF              SHARES                 SELLING STOCKHOLDERS                 SHARES
        EMRG ACQUISITION CORP.             REGISTERED             WHO ARE NOT EMPLOYEES OF             REGISTERED
           ON APRIL 27, 1999                 HEREBY                EMRG ACQUISITION CORP.                HEREBY
- ---------------------------------------  ---------------  -----------------------------------------  ---------------
<S>                                      <C>              <C>                                        <C>
David T. Waldron                               26,176     The Development Council of Buffalo County        11,788

Terry H. Sinnard                                7,974     John S. Hagood                                    8,559

Robert L. Pike                                  2,363     Larry Callen                                      2,922

Nancy S. Williams                               1,190     Carol L. Swiger                                   2,524

Nancy L. Straatmann                               866     Quad Equities, Inc.                               2,380

Rebecca L. Kuehner                                626     Patrick J. Ruszkowski                             2,121

Linda D. Waldron                                  586     Michael D. Swiger                                 1,870

Beverly Hochberger                                477     Richard Roenfeldt                                 1,044

Debra Roberts                                     426     Mary C. Hagood                                      885

Lennis D. Sytsma                                  386     Darrel G. Albers                                    696

Rhonda Engels                                     297     Jester Farms Partnership                            655

Kathy McGlinn                                     205     Randall J. Straatmann                               602

Sherri D. Ellsworth                               185     Thomas C. Myers                                     598

Randall L. Harrison                               173     David J. Raymond                                    597

Joanne Pabian                                      56     Gene H. and Connie S. Koepke                        530

Anna Trampe                                        49     Ron and Mary Scott                                  530

TOTAL:                                         42,035     J. Michael Keenan                                   519
                                               ------
                                               ------
                                                          Jerry D. Sestak                                     339

                                                          Trowbridge Enterprises Partnership                  339

                                                          Richard F. and Kathleen A. Pilakowski               296

                                                          Alan M. Donley                                      262

                                                          Barbara E. Schug                                    219

                                                          Darlene G. Fuerstenau                               204

                                                          TOTAL:                                           40,479
                                                                                                           ------
                                                                                                           ------
</TABLE>

    The information regarding the selling stockholders may change from time to
time. If required, we will set forth these changes in one or more prospectus
supplements. Because the selling stockholders may offer all or some portion of
the shares pursuant to this prospectus, and because there are no agreements,
arrangements or understandings with respect to the sale of the shares, we cannot
estimate the number of shares that the selling stockholders will hold upon
termination of this offering.

                                       6
<PAGE>
                              PLAN OF DISTRIBUTION

    The selling stockholders can use this prospectus to sell the shares at any
time while the prospectus is in effect, unless we have notified the selling
stockholders that the prospectus is not then available. Each of the selling
stockholders will determine if, when and how it will sell the shares it owns.
Any sales may occur in one or more of the following types of transactions:

    - transactions on the New York Stock Exchange or any other organized market
      where the shares may be traded; or

    - privately negotiated transactions between the selling stockholder and the
      purchaser; or

    - transactions effected with or through a broker-dealer acting as either
      agent or principal.

    These transactions may involve transfer of the shares upon exercise or
settlement of put or call options, or delivery of the shares to replace shares
that were previously borrowed from another stockholder. If a broker-dealer is
used in the sale of shares, that person may solicit potential purchasers. The
shares may also be transferred as a gift or pursuant to a pledge, or may be sold
to a broker-dealer acting as principal, in which case the donee, pledgee or
broker-dealer may be subject to the same obligations and liabilities under the
Securities Act as a selling stockholder. These persons may then sell the shares
to another person, either directly or through another broker-dealer, subject to
compliance with the requirements of the Securities Act.

    The price at which sales of the shares occur may be based on market prices
or may be negotiated between the parties, and the consideration may be cash or
another form negotiated between the parties. Broker-dealers acting as agents or
principals may be paid compensation in the form of discounts, concessions or
commissions from the selling stockholder and/or from the purchasers of the
shares, or both. Any profits on the resale of shares by a broker-dealer acting
as principal might be deemed to be underwriting discounts or commissions under
the Securities Act. Discounts, concessions, commissions and similar selling
expenses, if any, attributable to the sale of shares will be borne by the
selling stockholder and/or the purchasers. We have agreed to pay certain of the
costs, expenses and fees of preparing, filing and maintaining this prospectus
and the registration statement of which this prospectus is a part, but we will
not receive any proceeds from sale of these shares.

    The selling stockholders have advised us that they have not entered into any
agreements, understandings or arrangements with any underwriters or
broker-dealers regarding the sale of their shares, nor is there an underwriter
or coordinating broker acting in connection with a proposed sale of shares by
any selling stockholder. If we are notified by a selling stockholder that any
material arrangement has been entered into with a broker-dealer for the sale of
shares, we will file a supplement to this prospectus, if required, disclosing:

    - the name of each such selling stockholder and of the participating
      broker-dealer(s);

    - the number of shares involved;

    - the price at which the shares were sold;

    - the commissions paid or discounts or concessions allowed to such
      broker-dealer(s), where applicable; and

    - other facts material to the transaction.

    If the selling stockholders use this prospectus for any sale of the shares,
they will be subject to the prospectus delivery requirements of the Securities
Act. For transactions effected on or through the NYSE, those requirements may be
satisfied by our delivery of copies of this prospectus to the NYSE in compliance
with Securities Act Rule 153. Instead of using this prospectus for any sale of
the shares, a

                                       7
<PAGE>
selling stockholder may resell shares in compliance with the criteria and
requirements of Securities Act Rule 144. Resales in reliance upon Rule 144 may
not be made before April 27, 2000.

    A selling stockholder may agree to indemnify any agent, dealer or
broker-dealer that participates in transactions involving sales of the shares if
liabilities are imposed on it under the Securities Act.

                                 LEGAL MATTERS

    Marianne M. Keler, Esq., our General Counsel, has passed upon the validity
of the shares offered by this prospectus. Ms. Keler owns shares of our common
stock and holds stock options and stock-based awards under our compensation
plans, and she may receive additional awards under our compensation plans in the
future.

                                    EXPERTS

    The financial statements and schedules included in our annual report on Form
10-K for the fiscal year ended December 31, 1998 and incorporated by reference
in this prospectus have been audited by Arthur Andersen LLP, independent public
accountants for the fiscal years ended December 31, 1998 and December 31, 1997,
as indicated in their reports thereon, and by Ernst & Young LLP, independent
auditors, for the fiscal year ended December 31, 1996, as indicated in their
report thereon, and are incorporated by reference in this prospectus and
registration statement in reliance upon the authority of such firms as experts
in accounting and auditing.

                                       8
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH ANY OFFERING MADE UNDER THIS
PROSPECTUS TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN
THOSE CONTAINED IN THIS PROSPECTUS. IF GIVEN OR MADE, SUCH INFORMATION OR
REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY US OR THE
SELLING STOCKHOLDERS. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
UNDER THIS PROSPECTUS WILL, UNDER ANY CIRCUMSTANCES, IMPLY THAT THERE HAS BEEN
NO CHANGE IN OUR AFFAIRS OR THAT THE INFORMATION IN THIS PROSPECTUS IS CORRECT
AS OF ANY TIME SUBSEQUENT TO THE DATE AS OF WHICH THE INFORMATION IS GIVEN. THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF ANY OFFER
TO BUY ANY OF THE SECURITIES OFFERED UNDER THIS PROSPECTUS TO ANYONE IN ANY
JURISDICTION IN WHICH THE OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH
THE PERSON MAKING THE OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO
ANYONE TO WHOM IT IS UNLAWFUL TO MAKE THE OFFER OR SOLICITATION.

                            SLM HOLDING CORPORATION

                         82,514 SHARES OF COMMON STOCK

                                 --------------

                                   PROSPECTUS
                                 --------------

                                           , 1999

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

    The following table sets forth all expenses payable by us in connection with
the offering of the shares being registered, other than discounts and
commissions. The selling stockholders will not share any portion of these
expenses.

<TABLE>
<S>                                                                <C>
Registration Fee.................................................  $  936.19
Printing Expenses................................................   1,000.00
Legal Fees and Expenses..........................................   2,500.00
Accounting Fees and Expenses.....................................   2,500.00
Miscellaneous....................................................     563.81
                                                                   ---------
    Total........................................................  $   7,500
                                                                   ---------
                                                                   ---------
</TABLE>

ITEM 15. INDEMNIFICATION OF OFFICERS AND DIRECTORS

    Article XIII of SLM Holding's By-Laws provides for indemnification of the
officers and directors of SLM Holding to the fullest extent permitted by
applicable law. Section 145 of the Delaware General Corporation Law provides, in
relevant part, that a corporation organized under the laws of Delaware shall
have the power, and in certain cases the obligation, to indemnify any person who
was or is a party or is threatened to be made a party to any suit or proceeding
because such person is or was a director, officer, employee or agent of the
corporation or is or was serving, at the request of the corporation, as a
director, officer, employee or agent of another corporation, against all costs
actually and reasonably incurred by him in connection with such suit or
proceeding if he acted in good faith and in a manner he reasonably believed to
be in or not opposed to the best interests of the corporation and, with respect
to any criminal proceeding, he had no reason to believe his conduct was
unlawful. Similar indemnity is permitted to be provided to such persons in
connection with an action or suit by or in right of the corporation, provided
such person acted in good faith and in a manner he believed to be in or not
opposed to the best interests of the corporation, and provided further (unless a
court of competent jurisdiction otherwise determines) that such person shall not
have been adjudged liable to the corporation.

    The directors and officers of SLM Holding and its subsidiaries are covered
by a policy of insurance under which they are insured, within limits and subject
to certain limitations, against certain expenses in connection with the defense
of actions, suits or proceedings, and certain liabilities that might be imposed
as a result of such actions, suits or proceedings in which they are parties by
reason of being or having been directors or officers.

                                      II-1
<PAGE>
ITEM 16. EXHIBITS

    The following exhibits are filed herewith or incorporated by reference:

<TABLE>
<CAPTION>
EXHIBIT NO.                                     DESCRIPTION OF DOCUMENT
- -----------  ---------------------------------------------------------------------------------------------
<C>          <S>

       *2    Agreement and Plan of Merger, dated as of March 8, 1999, by and among SLM Holding
             Corporation, EMRG Acquisition Corporation and Electronic Marketing Resources Group, Inc.

       *5    Opinion of Marianne M. Keler, Esq.

      *23.1  Consent of Arthur Andersen LLP

      *23.2  Consent of Ernst & Young LLP

     **24.1  Power of Attorney
</TABLE>

- ------------------------

 *Filed herewith.

**Included on the signature page of this registration statement.

ITEM 17. UNDERTAKINGS

    The undersigned registrant hereby undertakes:

    (1) To file, during any period in which offers or sales are being made, a
post-effective amendment to this registration statement:

        (i) To include any prospectus required by Section 10(a)(3) of the
    Securities Act of 1933;

        (ii) To reflect in the prospectus any facts or events arising after the
    effective date of the registration statement (or the most recent
    post-effective amendment thereof) which, individually or in the aggregate,
    represent a fundamental change in the information set forth in the
    registration statement;

       (iii) To include any material information with respect to the plan of
    distribution not previously disclosed in the registration statement or any
    material change to such information in the registration statement;

provided, however, that paragraphs (1)(i) and (1)(ii) do not apply if the
registration statement is on Form S-3 or Form S-8, and the information required
to be included in the post-effective amendment by those paragraphs is contained
in periodic reports filed by the registrant pursuant to Section 13 or Section
15(d) of the Securities Exchange Act of 1934 that are incorporated by reference
in the registration statement.

    (2) That, for the purpose of determining any liability under the Securities
Act of 1933, each post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered herein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

    (3) To remove from registration by means of a post-effective amendment any
of the securities being registered which remain unsold at the termination of the
offering.

    The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities

                                      II-2
<PAGE>
offered herein, and the offering of such securities at that time shall be deemed
to be the initial bona fide offering thereof.

    Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
of 1933 and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act of 1933 and will be governed by the final adjudication of such issue.

                                      II-3
<PAGE>
                                   SIGNATURES

    Pursuant to the requirements of the Securities Act of 1933, SLM Holding
Corporation certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-3 and has duly caused this
registration statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the city of Reston, Virginia on the 4th day of June, 1999.

                                SLM HOLDING CORPORATION

                                By:  /s/ EDWARD A. FOX
                                ---------------------------------------------
                                Edward A. Fox
                                Its: Chairman of the Board of Directors

                               POWER OF ATTORNEY

    Each person whose signature appears below constitutes and appoints J. Paul
Carey as his or her true and lawful attorney-in-fact and agent, with full power
of substitution and resubstitution, for such person and in his or her name,
place and stead, in any and all capacities, to sign any or all further
amendments (including post-effective amendments) to this Registration Statement
(and any additional Registration Statement related hereto permitted by Rule
462(b) promulgated under the Securities Act of 1933 (and all further amendments,
including post-effective amendments, thereto)), and to file the same, with all
exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent full power and authority to do and perform each and every act and thing
requisite and necessary to be done in connection therewith, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

    Pursuant to the requirements of the Securities Act of 1933, this
registration statement has been signed by the following persons in the
capacities and on the dates indicated.

<TABLE>
<CAPTION>
          SIGNATURE                       TITLE                    DATE
- ------------------------------  --------------------------  -------------------

<C>                             <S>                         <C>
      /s/ EDWARD A. FOX
- ------------------------------  Chairman of the Board of       June 4, 1999
        Edward A. Fox             Directors

      /s/ ALBERT L. LORD        Chief Executive Officer
- ------------------------------    (principal executive         June 4, 1999
        Albert L. Lord            officer)

     /s/ MARK G. OVEREND        Chief Financial Officer
- ------------------------------    (principal financial and     June 4, 1999
       Mark G. Overend            accounting officer)

     /s/ JAMES E. BRANDON
- ------------------------------           Director              June 4, 1999
       James E. Brandon
</TABLE>

                                      II-4
<PAGE>
<TABLE>
<CAPTION>
          SIGNATURE                       TITLE                    DATE
- ------------------------------  --------------------------  -------------------

<C>                             <S>                         <C>
     /s/ CHARLES L. DALEY
- ------------------------------           Director              June 4, 1999
       Charles L. Daley

 /s/ WILLIAM M. DIEFENDERFER
- ------------------------------           Director              June 4, 1999
   William M. Diefenderfer

    /s/ DIANE S. GILLELAND
- ------------------------------           Director              June 4, 1999
      Diane S. Gilleland

     /s/ ANN TORRE GRANT
- ------------------------------           Director              June 4, 1999
       Ann Torre Grant

      /s/ RONALD F. HUNT
- ------------------------------           Director              June 4, 1999
        Ronald F. Hunt

 /s/ BENJAMIN J. LAMBERT, III
- ------------------------------           Director              June 4, 1999
   Benjamin J. Lambert, III

    /s/ MARIE V. MCDEMMOND
- ------------------------------           Director              June 4, 1999
      Marie V. McDemmond

     /s/ BARRY A. MUNITZ
- ------------------------------           Director              June 4, 1999
       Barry A. Munitz

   /s/ A. ALEXANDER PORTER
- ------------------------------           Director              June 4, 1999
     A. Alexander Porter

- ------------------------------           Director
     Wolfgang Schoellkopf

    /s/ STEVEN L. SHAPIRO
- ------------------------------           Director              June 4, 1999
      Steven L. Shapiro

  /s/ RANDOLPH H. WATERFIELD
- ------------------------------           Director              June 4, 1999
    Randolph H. Waterfield
</TABLE>

                                      II-5


<PAGE>

                                                                     Exhibit 2.1

                         AGREEMENT AND PLAN OF MERGER dated as of March 8, 1999,
among SLM HOLDING CORPORATION, a Delaware corporation ("Parent"), EMRG
ACQUISITION CORPORATION, a Delaware corporation ("Sub"), and a wholly-owned
subsidiary of Parent, and ELECTRONIC MARKETING RESOURCE GROUP, INC., a Nebraska
corporation (together with its subsidiaries and affiliates, the "Company").

                  WHEREAS, as necessary, the respective senior managements and
Boards of Directors of Parent, Sub and the Company have approved the acquisition
of the Company by Parent upon the terms and subject to the conditions set forth
in this Agreement; and

                  WHEREAS, to effect such acquisition, the respective senior
managements and Boards of Directors of Parent, Sub and the Company have approved
the merger of the Company into Sub (the "Merger"), upon the terms and subject to
the conditions set forth in this Agreement, whereby each 11.79 issued and
outstanding shares of common stock, par value $0.10 per share, of the Company,
of each 11.79 shares of the Company's Series A Preferred Stock, par value $0.10
per share, and of each 11.79 shares of the Company's Series B Preferred Stock,
par value $0.10 per share (all such shares, collectively, the "Company Stock"),
other than shares owned directly or indirectly by the Company, will be converted
into the right to receive either one share of common stock, par value $0.20 per
share, of Parent ("Parent Common Stock") or cash in the amount of $37.625, as
described below; and

                  WHEREAS, concurrently with the execution hereof, in order to
induce Parent and Sub to enter into this Agreement, David T. Waldron, Terry H.
Sinnard, John S. Hagood, The Development Council and certain other stockholders
of the Company are entering into a Voting Agreement (the "Voting Agreement")
with Parent and Sub pursuant to which such stockholders have agreed, among other
things, to vote their shares of Company Stock in favor of this Agreement and the
Merger; and

                  WHEREAS Parent, Sub and the Company desire to make certain
representations, warranties, covenants and agreements in connection with the
Merger and also to prescribe various conditions to the Merger; and

                  WHEREAS, for Federal income tax purposes, it is intended that
the Merger shall qualify as a reorganization within the meaning of Section 368
of the Internal Revenue Code of 1986, as amended (the "Code");

                  NOW, THEREFORE, in consideration of the representations,
warranties, covenants and agreements contained in this Agreement, the parties
hereto agree as follows:


         ARTICLE I

         THE MERGER

                  SECTION 1.01. THE MERGER. Upon the terms and subject to the
conditions set forth in this Agreement, and in accordance with the Delaware
General Corporation Law (the "DGCL") and, to the extent required, the Nebraska
Business Corporation Act ("NBCA"), the Company shall be merged with and into Sub
at the Effective Time (as hereinafter defined).


<PAGE>

Following the Merger, the separate corporate existence of the Company shall
cease and Sub shall continue as the surviving corporation (the "Surviving
Corporation"), shall change its name at the Effective Time to "Electronic
Marketing Resource Group, Inc." and shall succeed to and assume all the rights
and obligations of the Company in accordance with the DGCL.

                  SECTION 1.02. CLOSING. The closing of the Merger (the
"Closing") will take place at 10:00 a.m. (EST) on a date to be specified by the
parties, which shall be no later than the second business day after satisfaction
or waiver of the conditions set forth in Article VI (the "Closing Date"), at the
offices of Parent at 11600 Sallie Mae Drive, Reston, Virginia 20193, unless
another date or place is agreed to in writing by the parties hereto.

                  SECTION 1.03. EFFECTIVE TIME. As soon as practicable on or
after the Closing Date, the parties shall file a certificate of merger or other
appropriate documents (in any such case, the "Certificate of Merger") executed
in accordance with the relevant provisions of the DGCL and the NBCA and shall
make all other filings or recordings required under the DGCL and NBCA. The
Merger shall become effective at such time as the Certificate of Merger is duly
filed with the Delaware Secretary of State, or at such other time as Sub and the
Company shall agree should be specified in the Certificate of Merger (the time
the Merger becomes effective being the "Effective Time").

                  SECTION 1.04. EFFECTS OF THE MERGER. The Merger shall have the
effects set forth in Section 259 of the DGCL.

                  SECTION 1.05. CERTIFICATE OF INCORPORATION AND BY-LAWS. The
Certificate of Incorporation and the By-laws of Sub as in effect at the
Effective Time shall be the Certificate of Incorporation and By-laws of the
Surviving Corporation until thereafter changed or amended as provided therein or
by applicable law.

                  SECTION 1.06. DIRECTORS. The directors of Sub at the Effective
Time and the person(s) listed in Schedule 1.06, shall be the directors of the
Surviving Corporation, until the earlier of their resignation or removal or
until their respective successors are duly elected and qualified, as the case
may be.

                  SECTION 1.07. OFFICERS. The officers of the Company at the
Effective Time shall be (as set forth in Schedule 1.07) shall be the officers of
the Surviving Corporation, until the earlier of their resignation or removal or
until their respective successors are duly elected and qualified, as the case
may be.


         ARTICLE II

         EFFECT OF THE MERGER ON THE CAPITAL STOCK OF THE
         CONSTITUENT CORPORATIONS; EXCHANGE OF CERTIFICATES

                  SECTION 2.01. EFFECT ON CAPITAL STOCK. As of the Effective
Time, by virtue of the Merger and without any action on the part of the holder
of any shares of Company Stock or any shares of capital stock of Sub:


                                       2
<PAGE>

                  (a) CANCELLATION OF TREASURY STOCK. Each share of Company
Stock that is issued and held in the treasury of the Company or is owned by the
Company or by any subsidiary of the Company shall automatically be canceled and
retired and shall cease to exist, and no Parent Common Stock or other
consideration shall be delivered in exchange therefor.

                  (b) CONVERSION OF COMPANY STOCK. (i) Subject to Sections
2.01(d) and 2.02(e), each 11.79 issued and outstanding shares of Company Stock
(other than shares to be canceled in accordance with Section 2.01(a)) shall be
converted into the right to receive, subject to the provisions of Section 8.05,
either cash in the amount of $37.625 or one fully paid and non-assessable share
of Parent Common Stock; PROVIDED, HOWEVER, that solely with respect to shares of
Company Stock issuable upon the exercise of options therefor outstanding on the
date of this Agreement, all rights to exercise such options and all rights
appertaining thereto under this Agreement shall continue for a period of thirty
(30) days following the adoption of this Agreement by the shareholders of the
Company or until the Effective Time, whichever shall first occur, and any shares
issued pursuant to options exercised within that period shall be converted in
accordance with this Section 2.01(b). Shareholders shall receive cash
(calculated at $37.625 per whole share of Parent Common Stock) in lieu of
fractional shares of Parent Common Stock resulting from the foregoing
calculation. The Company agrees that (i) The Development Council shall have
waived redemption of the Company Preferred Stock owned by it and agreed to
exchange such shares pursuant to this section; and (ii) at least 51 percent of
the issued and outstanding shares of Company Stock shall be exchanged for Parent
Common Stock.


         (ii) As of the Effective Time, all such shares of Company Stock
exchanged pursuant to Section 2.01(c)(i) shall no longer be outstanding and
shall automatically be canceled and retired and shall cease to exist, and each
holder of a certificate representing any such shares of Company Stock shall
cease to have any rights with respect thereto, except the right to receive,
subject to the provisions of Section 8.05, cash and whole shares of Parent
Common Stock to be issued or paid in consideration therefor upon surrender of
such certificate in accordance with Section 2.02, in each case without interest.

                  (c) DISSENTING SHARES. Notwithstanding anything in this
Agreement to the contrary, shares of Company Stock outstanding immediately prior
to the Effective Time held by a holder (if any) who is entitled to demand, and
who properly demands, appraisal for such shares in accordance with the NBCA
("Dissenting Shares") shall not be converted into cash and shares of Parent
Common Stock pursuant to Section 2.01(b), unless such holder fails to perfect or
otherwise loses such holder's right to appraisal, if any. If, after the
Effective Time, such holder fails to perfect or loses any such right to
appraisal, such shares shall be treated as if they had been converted as of the
Effective Time into the right to receive cash and shares of Parent Common Stock
pursuant to Section 2.01(c). The Company shall give prompt notice to Parent of
any demands received by the Company for appraisal of shares of Company Stock,
and Parent shall have the right to participate in all negotiations and
proceedings with respect to such demands.

                  (d) CASH ELECTION. Notwithstanding Section 2.01(b), each
holder of shares of Company Stock upon surrender and deposit of a duly executed
Cash Exchange Letter in the form of Exhibit 2.01(d) attached hereto (a "Cash
Exchange Letter") in proper form and accompanied by the certificate or
certificates representing such shares in proper form to the Exchange Agent (as
hereinafter defined), shall have the right to elect to receive, subject to the
provisions of Section 8.05, $37.625 in cash (payable by check as soon as
practicable after the Effective Time)


                                       3
<PAGE>

for each 11.79 shares of Company Stock in lieu of shares of Parent Common Stock
otherwise issuable to such holder for such shares of Company Stock pursuant to
Section 2.01(b); PROVIDED, HOWEVER, that (i) such deposit shall be made,
delivered or mailed (the postmark being conclusive as to the date of mailing) to
the Exchange Agent no later than the date that is thirty (30) days after the
date on which this Agreement is adopted and approved by the shareholders of the
Company or the Effective Time, whichever is earlier (such date, as it may be
extended being herein called the "Expiration Date"), and (ii) the aggregate
number of shares of Company Stock which the former Company shareholders shall be
entitled to elect to exchange for cash as provided in this Section shall, in no
event, exceed 554,000 shares, reduced, however, by the number of Dissenting
Shares; AND PROVIDED FURTHER, HOWEVER, that such number of shares shall be
decreased by the Surviving Corporation without notice at any time or times prior
to the date the Surviving Corporation pays for the shares pursuant to the cash
election to such lesser number of shares as shall be necessary, in the
reasonable opinion of the Surviving Corporation, to maintain a 50 percent
continuity of interest (measured in value and number of shares) on the part of
the former Company shareholders through ownership of Parent Common Stock as of
the effective Time (such number of shares be called herein the "Cash Election
Number"). Two or more holders of Company Stock, each of whom may be deemed
constructively to own the other's shares of Company Stock by reason of the
ownership attribution rules of Section 318 of the Code, may submit a single Cash
Exchange Letter covering all such holders' shares (a "Combined Cash Exchange
Letter"). Any Combined Cash Exchange Letter and any withdrawal thereof must be
executed by all holders of Company Stock covered thereby. For purposes of this
Section 2.01(d), all shares of Company Stock covered by a single Combined Cash
Exchange Letter will be treated as being owned by a single holder. The form of
Cash Exchange Letter shall be mailed to all Company shareholders with the
Information Statement to be distributed pursuant to Section 5.01. In addition,
the Company shall direct the Exchange Agent to mail or otherwise make available
the form of Cash Exchange Letter to all persons who become Company shareholders
during the period between such record date and the Expiration Date. Holders of
record of shares of Company Stock in the cash election shall remain holders of
record of such shares until immediately prior to the Effective Time. The
provisions of Sections 2.01(c) and 2.01(e)(iii)-(vi) shall apply to this Section
as well as to Section 2.01(e).

                  (e) PRO RATA CASH ELECTION. If the total number of shares of
Company Stock deposited pursuant to Section 2.01(d) and not withdrawn as
permitted under this Section 2.01(e) exceeds the Cash Election Number, the
Exchange Agent shall eliminate a sufficient number of such shares so that the
number of shares of Company Stock thereafter remaining does not exceed the Cash
Election Number. Such elimination shall be effected as follows:

         (i) The Exchange Agent shall eliminate the shares of Company Stock that
         have been deposited by such of those holders who have indicated in
         their respective Cash Exchange Letters that all of the shares of
         Company Stock covered by such Cash Exchange Letter shall be withdrawn
         in the event that the elimination procedure is used in any fashion with
         respect to their shares of Company Stock to be purchased by the
         Surviving Corporation pursuant to the cash election, except that if the
         elimination of less than all such shares would reduce the number of
         shares remaining below (or to the most practicable number thereof
         immediately below) the Cash Election Number, the Exchange Agent shall
         eliminate such lesser number of shares by lot, taking the shares of
         Company Stock covered by each pertinent Cash Exchange Letter as a
         separate lot (and taking the shares of Company Stock covered by a
         Combined Cash Exchange Letter as a separate lot).


                                       4
<PAGE>

         (ii) If, after the procedure in Section 2.01(e)(i) has been followed,
         the number of shares of Company Stock remaining still exceeds the Cash
         Election Number, the Exchange Agent shall eliminate (pro rata as nearly
         as practicable in proportion to the total number of shares of Company
         Stock remaining) such additional number of shares as may be necessary
         so that the number of shares remaining on deposit which are to be
         purchased by the Surviving Corporation pursuant to the Cash Election
         has been reduced to (or to the most practicable number thereof
         immediately below) the Cash Election Number.

         (iii) Each holder of Company Stock shall have the right at any time
         until the Expiration Date to withdraw his or her shares from the Cash
         election by giving notice of such withdrawal prior to or on the
         Expiration Date to the Exchange Agent. To be effective, a written
         telegraphic or other facsimile notice of withdrawal must be timely
         received by the Exchange Agent at its address specified in the Cash
         Exchange Letter. Any notice of withdrawal must be duly executed and
         must specify the person in whose name the shares of Company Stock to be
         withdrawn has been deposited, the number of shares of Company Stock to
         be withdrawn, the name of the registered holder, and the serial numbers
         shown on the certificates representing the particular shares of Company
         Stock to be withdrawn. Except for the rights of withdrawal specified
         above in this Section, no holder of Company Stock may withdraw his or
         her shares unless the Surviving Corporation consents to such withdrawal
         in writing.

         (iv) The Company and the Parent shall have in their sole discretion,
         and in the absence of a joint determination by them, the Exchange Agent
         shall have in its sole discretion, the right to determine whether or
         not Cash Elections have been properly or timely made or revoked.
         Neither Parent, the Company nor the Exchange Agent shall be under any
         duty to give notifications that Cash Elections have not been properly
         or timely made or revoked. If a determination is made that any Cash
         Election was not properly or timely made or revoked, the shares subject
         to such Cash Election shall be treated by the Exchange Agent as shares
         of Company Stock which were not subject to any Cash Election and at the
         Effective Time such shares shall be converted into shares of Parent
         Common Stock pursuant to Section 2.01(b). The Exchange Agent shall make
         all computations as to proration contemplated by this Section. The
         Company and the Parent shall have the right to make rules and
         determinations, not inconsistent with Agreement, governing matters
         relating to this Section 2.01(e). Such computations, rules and
         determinations shall be final and binding on all holders of Company
         Stock. The Exchange Agent may, after consultation with the Company and
         Parent, make such equitable changes in the procedures set forth herein
         as are necessary or desirable fully to effect such Cash Elections.

         (v) All shares of Company Stock that are withdrawn or otherwise
         eliminated from the cash election pursuant to Section 2.01(d) or this
         section 2.01(e) shall be converted at the Effective Time into Parent
         Common Stock as provided in Section 2.01(b) and shall be surrendered as
         set forth in Section 2.02 of this Agreement to the Exchange Agent.

         (vi) Anything to the contrary notwithstanding in this Agreement, if the
         Merger is rightfully abandoned or terminated pursuant to any provision
         of this Agreement or otherwise, any certificate or certificates for
         shares of Company Stock which have been deposited with the Exchange
         Agent in connection with the cash election procedures shall be promptly
         returned to the person submitting the same.


                                       5
<PAGE>

                  SECTION 2.02. EXCHANGE OF CERTIFICATES. (a) EXCHANGE AGENT. As
of the Effective Time, Parent shall deposit with ChaseMellon Financial Services
or such other bank or trust company as may be designated by Parent (the
"Exchange Agent"), for the benefit of the holders of shares of Company Stock,
for exchange in accordance with this Article II, through the Exchange Agent,
certificates representing the cash and shares of Parent Common Stock (such
shares of Parent Common Stock, together with any dividends or distributions with
respect thereto, being hereinafter referred to as the "Exchange Fund") issuable
pursuant to Section 2.01 in exchange for outstanding shares of Company Stock.
The Exchange Fund shall not be used for any other purpose.

                  (b) EXCHANGE PROCEDURES. As soon as reasonably practicable
after the Merger is approved by the Company's shareholders and subject to the
provisions of Article VIII, Parent shall cause the Exchange Agent to mail to
each holder of record of a certificate or certificates which represented
outstanding shares of Company Stock (the "Certificates") whose shares are to be
converted into the right to receive shares of Parent Common Stock pursuant to
Section 2.01(b), (i) a letter of transmittal (which shall specify that delivery
shall be effected, and risk of loss and title to the Certificates shall pass,
only upon delivery of the Certificates to the Exchange Agent and shall be in
such form and have such other provisions as Parent may reasonably specify) and
(ii) instructions for use in effecting the surrender of the certificates in
exchange for certificates representing shares of Parent Common Stock. Upon
surrender of a Certificate for cancellation to the Exchange Agent, together with
such letter of transmittal, duly executed, and such other documents as may
reasonably be required by the Exchange Agent, the holder of such Certificate
shall be entitled to receive at the Effective Time in exchange therefor, subject
to the provisions of Article VIII, cash, if the holder has submitted a proper
Cash Election Letter, or cash and a certificate representing that number of
whole shares of Parent Common Stock which such holder has elected, and has the
right, to receive pursuant to the provisions of this Article II after taking
into account all the shares of Company Stock then held by such holder under all
such Certificates so surrendered, cash in lieu of fractional shares of Parent
Common Stock to which such holder is entitled pursuant to Section 2.02(b) and
any dividends or other distributions to which such holder is entitled pursuant
to Section 2.02(c), and the Certificate so surrendered shall forthwith be
canceled. In the event of a transfer of ownership of Company Stock which is not
registered in the transfer records of the Company, cash, if the holder has
submitted a proper Cash Election Letter, or cash and a certificate representing
the proper number of shares of Parent Common Stock may be issued to a person
other than the person in whose name the Certificate so surrendered is registered
if, upon presentation to the Exchange Agent, such Certificate shall be properly
endorsed or otherwise be in proper form for transfer, that such transfer be
otherwise proper and the person requesting such payment shall pay to the
Exchange Agent any transfer or other taxes required by reason of the issuance of
shares of Parent Common Stock to a person other than the registered holder of
such Certificate or establish to the satisfaction of the Exchange Agent that
such tax has been paid or is not required to be paid. Until surrendered as
contemplated by this Section 2.02(e), each Certificate shall be deemed at any
time after the Effective Time to represent only the right to receive, subject to
the provisions of Article VIII, upon such surrender cash, the certificate
representing shares of Parent Common Stock, cash in lieu of any fractional
shares of Parent Common Stock as contemplated by this Section 2.02 and any
dividends or other distributions to which such holder is entitled pursuant to
Section 2.02(c), and such holder shall not be entitled to vote such shares of
Parent Common Stock. No interest will be paid or will accrue on any cash payable
pursuant to Sections 2.02(c) or 2.02(e).


                                       6
<PAGE>

                  (c) DISTRIBUTIONS WITH RESPECT TO UNEXCHANGED SHARES. No
dividends or other distributions with respect to Parent Common Stock with a
record date after the Effective Time shall be paid to the holder of any
unsurrendered Certificate with respect to the shares of Parent Common Stock
represented thereby and no cash payment shall be paid to any such holder
pursuant to Section 2.02(e) until the holder of record of such Certificate shall
surrender such Certificate. Subject to the provisions of Article VIII, following
surrender of any such Certificate, there shall be paid to the record holder of
the certificate representing whole shares of Parent Common Stock issued in
exchange therefor, without interest, (i) at the time of such surrender, the
amount of any cash payable in lieu of a fractional share of Parent Common Stock
to which such holder is entitled pursuant to Section 2.02(e) and the amount of
dividends or other distributions with a record date after the Effective Time
theretofore paid with respect to such whole shares of Parent Common Stock, and
(ii) at the appropriate payment date, the amount of dividends or other
distributions with a record date after the Effective Time but prior to such
surrender and a payment date subsequent to such surrender payable with respect
to such whole shares of Parent Common Stock.

                  (d) NO FURTHER OWNERSHIP RIGHTS IN COMPANY STOCK. All shares
of Parent Common Stock issued upon the surrender for exchange of shares of
Company Stock in accordance with the terms hereof (including any cash paid
pursuant to Section 2.02(c) or 2.02(e)) shall be deemed to have been issued in
full satisfaction of all rights pertaining to such shares of Company Stock, as
applicable, subject, however, to the Surviving Corporation's obligation to pay
any dividends or make any other distributions with a record date prior to the
Effective Time which may have been declared or made by the Company on such
shares of Company Stock, in accordance with the terms of this Agreement or prior
to the date of this Agreement and which remain unpaid at the Effective Time, and
there shall be no further registration of transfers on the stock transfer books
of the Surviving Corporation of the shares of Company Stock which were
outstanding immediately prior to the Effective Time. If, after the Effective
Time, Certificates are presented to the Surviving Corporation or the Exchange
Agent for any reason, they shall be canceled and exchanged as provided in this
Article II.

                  (e) NO FRACTIONAL SHARES. (i) No certificates or scrip
representing fractional shares of Parent Common Stock shall be issued upon the
surrender for exchange of Certificates.

                   (ii) Each holder of shares of Company Stock exchanged
pursuant to the Merger who would otherwise have been entitled to receive a
fraction of a share of Parent Common Stock (after taking into account all
Certificates delivered by such holder) shall receive, in lieu thereof, cash
(without interest) in an amount equal to such fractional part of a share of
Parent Common Stock multiplied by $37.625.

                  (f) TERMINATION OF EXCHANGE FUND. Any portion of the Exchange
Fund which remains undistributed to the holders of the Certificates for eighteen
months after the Effective Time shall be delivered to Parent, upon demand, and
any holders of the Certificates who have not theretofore complied with this
Article II shall thereafter look only to Parent for payment of their claim for
Parent Common Stock, any cash in lieu of fractional shares of Parent Common
Stock and any dividends or distributions with respect to Parent Common Stock.

                  (g) NO LIABILITY. None of Parent, Sub, the Company or the
Exchange Agent shall be liable to any person in respect of any shares of Parent
Common Stock (or dividends or


                                       7
<PAGE>

distributions with respect thereto) or cash the Exchange Fund delivered to a
public official pursuant to any applicable abandoned property, escheat or
similar law.

                  (h) INVESTMENT OF EXCHANGE FUND. The Exchange Agent shall
invest any cash included in the Exchange Fund, as may be directed by Parent, on
a daily basis. Any interest and other income resulting from such investments
shall be paid to Parent.

                  (i) LOST CERTIFICATES. If any Certificate shall have been
lost, stolen or destroyed, upon the making of an affidavit of that fact by the
person claiming such Certificate to be lost, stolen or destroyed, the Exchange
Agent will issue in exchange for such lost, stolen or destroyed Certificate the
shares of Parent Common Stock and any cash in lieu of fractional shares, and
unpaid dividends and distributions on shares of Parent Common Stock deliverable
in respect thereof, pursuant to this Agreement.

                  (j) WITHHOLDING. Parent or the Exchange Agent shall be
entitled to deduct and withhold from the consideration otherwise payable or
issuable pursuant to this Agreement to any holder of Company Stock, any and all
amounts Parent or the Exchange Agent is required to deduct and withhold with
respect to the making of such payment or issuance under the Code, or any
provision of state, local or foreign tax law. To the extent that any amounts are
so withheld by Parent or the Exchange Agent, such withheld amounts shall be
treated for purposes of this Agreement as having been paid to the holder of such
shares of Company Stock in respect of which the deduction and withholding are
made.

         ARTICLE III

         REPRESENTATIONS AND WARRANTIES

                  SECTION 3.01. REPRESENTATIONS AND WARRANTIES OF THE COMPANY.
The Company represents and warrants to Parent and Sub as follows:

                  (a) ORGANIZATION, STANDING AND CORPORATE POWER. Each of the
Company and its subsidiaries is a corporation duly organized, validly existing
and in good standing under the laws of the jurisdiction in which it is
incorporated (as set forth on Schedule 3.01(a)) and has the requisite corporate
power and authority, and possesses all governmental franchises, licenses,
permits, authorizations and approvals necessary, to enable it to use its
corporate name and to own, lease or otherwise hold its properties and assets and
to carry on its business as now being conducted, other than such franchises,
licenses, permits, authorizations and approvals, the lack of which, individually
or in the aggregate, would not have a material adverse effect on the Company.
Each of the Company and its subsidiaries is duly qualified or licensed to do
business and is in good standing in each jurisdiction in which the nature of its
business or the ownership or leasing of its properties makes such qualification
or licensing necessary, other than in such jurisdictions where the failure to be
so qualified or licensed (individually or in the aggregate) would not have a
material adverse effect on the Company. The Company has delivered to Parent
complete and correct copies of its Certificate of Incorporation and By-laws and
the certificates of incorporation and by-laws of its subsidiaries, in each case
as amended to the date hereof. Such Certificate of Incorporation and By-laws are
in full force and effect.

                  (b) SUBSIDIARIES. Except as set forth on Schedule 3.01(b), the
Company does not own, directly or indirectly, any capital stock or other
ownership interest in any corporation,


                                       8
<PAGE>

partnership, joint venture or other entity. All the outstanding shares of
capital stock of each of the Company's subsidiaries have been validly issued and
are fully paid and non-assessable and owned by the Company, by another
subsidiary of the Company or by the Company and another such subsidiary, free
and clear of all pledges, claims, liens, charges, encumbrances and security
interests of any kind or nature whatsoever (collectively, "Liens").

                  (c) CAPITAL STRUCTURE. The authorized capital stock of the
Company consists of 2,250,000 shares of common stock, par value $0.10 per share,
of which 2,000,000 shares are designated as Class A common stock and 250,000
shares are designated as Class B common stock; and 200,000 shares of preferred
stock, par value $0.10 per share, of which 125,000 are designated as Series A
preferred stock, 14,000 are designated as Series B Preferred Stock and the
remainder are undesignated. At the close of business on __,March 9, 1999, (i)
706,950 shares of Company Class A Common Stock were issued and outstanding, (ii)
172,513 shares of Company Class B Common Stock were issued and outstanding or
subject to options, (iii) 125,000 shares of Company Series A Preferred Stock
were issued and outstanding, and (iv) 14,000 shares of Company Series B
Preferred Stock were issued and outstanding. There are no bonds, debentures,
notes or other indebtedness of the Company having the right to vote (or
convertible into securities having the right to vote) on any matters on which
stockholders of the Company may vote. Except as set forth in Schedule 3.01(c),
as of the date of this Agreement, there are no outstanding securities, options,
warrants, calls, rights, commitments, agreements, arrangements or undertakings
of any kind to which the Company or any of its subsidiaries is a party or by
which any of them is bound obligating the Company or any of its subsidiaries to
issue, deliver or sell, or cause to be issued, delivered or sold, additional
shares of capital stock or other voting securities of the Company or of any of
its subsidiaries or obligating the Company or any of its subsidiaries to issue,
grant, extend or enter into any such security, option, warrant, call, right,
commitment, agreement, arrangement or undertaking. Except as described in
Schedule 3.01(c), as of the date of this Agreement, there are not any
outstanding contractual obligations of the Company or any of its subsidiaries to
repurchase, redeem or otherwise acquire any shares of capital stock of the
Company or any of its subsidiaries. All outstanding shares of capital stock of
the Company are duly authorized, validly issued, fully paid and non-assessable
and not subject to preemptive rights.

                  (d) AUTHORITY; NONCONTRAVENTION. The Company has the requisite
corporate power and authority to enter into this Agreement and, subject to
approval of this Agreement by the holders of a two-thirds majority of each class
of the outstanding shares of Company Stock, to consummate the transactions
contemplated by this Agreement. The execution and delivery of this Agreement by
the Company and the consummation by the Company of the transactions contemplated
by this Agreement have been duly authorized by all necessary corporate action on
the part of the Company, subject, in the case of this Agreement, to approval of
this Agreement by the holders of a two-thirds majority of each class of the
outstanding shares of Company Stock. This Agreement has been duly executed and
delivered by the Company and constitutes a valid and binding obligation of the
Company and, subject to approval of this Agreement by the holders of a
two-thirds majority of each class of the outstanding shares of Company Stock, is
enforceable against the Company in accordance with its terms. The execution and
delivery of this Agreement does not, and the consummation of the transactions
contemplated by this Agreement and compliance with the provisions of this
Agreement will not, except to the extent such has been waived in writing prior
to the Closing Date, conflict with, or result in any violation of, or default
(with or without notice or lapse of time, or both) under, or give rise to a
right of termination, cancellation or acceleration of any obligation or to loss
of a material benefit under, or result in the


                                       9
<PAGE>

creation of any Lien upon any of the properties or assets of the Company or any
of its subsidiaries under, any provision of (i) the Certificate of Incorporation
or By-laws of the Company or any provision of the comparable charter or
organizational documents of any of its subsidiaries, (ii) any loan or credit
agreement, note, bond, mortgage, indenture, lease or other agreement,
instrument, permit, concession, franchise or license applicable to the Company
or any of its subsidiaries or their respective properties or assets or (iii) any
(A) statute, law, ordinance, rule or regulation or (B) judgment, order or decree
applicable to the Company or any of its subsidiaries or their respective
properties or assets. No consent, approval, order or authorization of, or
registration, declaration or filing with, any Federal, state or local government
or any court, administrative agency or commission or other governmental
authority or agency, domestic or foreign (a "Governmental Entity"), is required
by or with respect to the Company or any of its subsidiaries in connection with
the execution and delivery of this Agreement by the Company or the consummation
by the Company of the transactions contemplated by this Agreement, except for
the filing of the Certificate of Merger with the Delaware and Nebraska
Secretaries of State and appropriate documents with the relevant authorities of
other states in which the Company is qualified to do business.

                  (e) FINANCIAL STATEMENTS; UNDISCLOSED LIABILITIES. (i)
Schedule 3.01(e)(i) sets forth (1) the unaudited consolidated balance sheet of
the Company and its subsidiaries as of September 30, 1998 (the "Balance Sheet"),
and the unaudited consolidated statements of income and cash flows of the
Company and subsidiaries for the fiscal year ended September 30, 1998, together
with the notes to such financial statements, and (2) the unaudited consolidated
balance sheets of the Company and its subsidiaries as of September 30, 1997 and
1996, and the unaudited consolidated statements of income and cash flows of the
Company and Subsidiaries for the years ended September 30, 1997 and 1996,
together with the notes to such financial statements (the financial statements
described in clauses (1) and (2) above, together with the notes to such
financial statements, collectively, the "Financial Statements"). The Financial
Statements have been prepared in conformity with generally accepted accounting
principles consistently applied (except in each case as described in the notes
thereto) and on that basis fairly present the financial condition and the
results of operations of the Company and its subsidiaries as of the dates and
for the periods indicated.

                           (ii) The Company and its subsidiaries do not have any
liabilities or obligations of any nature (whether accrued, absolute, contingent,
unasserted or otherwise) except (1) as disclosed, reflected or reserved against
in the Balance Sheet and the notes thereto, (2) for items disclosed in Schedule
3.01(e)(ii), (3) for liabilities and obligations incurred in the ordinary course
of business consistent with past practice since the date of the Balance Sheet
and not in violation of this Agreement and (4) for Taxes.

                  (f) ABSENCE OF CERTAIN CHANGES OR EVENTS. Except as disclosed
in Schedule 3.01(f), since the date of the Balance Sheet, the Company has
conducted its business only in the ordinary course and in substantially the same
manner as presently conducted and has made all reasonable efforts consistent
with past practices to preserve the Company's and its subsidiaries'
relationships with customers, suppliers, licensors, licensees, distributors and
others with whom the Company or any of its subsidiaries deals, and there has not
been (i) any material adverse change in the Company, (ii) any declaration,
setting aside or payment of any dividend or other distribution (whether in cash,
stock or property) with respect to, or any repurchase, redemption or other
acquisition of, any of the Company's or any of its subsidiaries' capital stock,
(iii) any split, combination or reclassification of any of the Company's or any
of its subsidiaries' capital stock or


                                       10
<PAGE>

any issuance or the authorization of any issuance of any other securities in
respect of, in lieu of or in substitution for shares of its or any of its
subsidiaries' capital stock, (iv) (x) any granting by the Company or any of its
subsidiaries to any officer of the Company or any of its subsidiaries of any
increase in compensation, except as was required under employment agreements in
effect as of the date of the Balance Sheet, (y) any granting by the Company or
any of its subsidiaries to any officer of any increase in severance or
termination pay, except as was required under any employment, severance or
termination agreements in effect as of the date of the Balance Sheet or (z) any
entry by the Company or any of its subsidiaries into any employment, severance
or termination agreement with any officer, (v) any damage, destruction or loss,
whether or not covered by insurance, that has or is likely to have a material
adverse effect on the Company, or (vi) any change in accounting methods,
principles or practices by the Company.

                  (g) Taxes. (i) For purposes of this Agreement, (x) "Tax" or
"Taxes" shall mean all Federal, state, local and foreign taxes and assessments,
including all interest, penalties and additions imposed with respect to such
amounts; (y) "Pre-Closing Tax Period" shall mean all taxable periods ending on
or before the Effective Time and the portion ending at the Effective Time of any
taxable period that includes (but does not end on) such day; and (z) "Code"
shall mean the Internal Revenue Code of 1986, as amended, and the rules and
regulations promulgated thereunder.

                           (ii) Except as set forth on Schedule 3.01(g)(ii), (A)
the Company and each of its subsidiaries, and any affiliated group, within the
meaning of Section 1504 of the Code, of which the Company or any of its
subsidiaries is or has been a member, has filed or caused to be filed in a
timely manner (within any applicable extension periods) all Tax returns, and all
material reports and forms required to be filed by the Code or by applicable
state, local or foreign tax laws, (B) all Taxes shown to be due on such returns,
reports and forms have been timely paid in full or will be timely paid in full
by the due date thereof, and (C) no tax liens have been filed and no material
claims are being asserted in writing with respect to any Taxes.

                  The Federal consolidated income tax returns in which the
Company and/or any of its subsidiaries have joined have been examined by the
Internal Revenue Service for all taxable years through the year ended December
31, 1987. All deficiencies resulting from such examinations have either been
paid or adequately provided for.

                           (iii) Except as set forth in Schedule 3.01(g)(iii),
(A) to the best knowledge of the Company, no stockholder of the Company has made
with respect to the Company or any of its subsidiaries, or any property held by
the Company or any of its subsidiaries, any consent under Section 341 of the
Code, (B) no property of the Company of any of its subsidiaries is "tax exempt
use property" within the meaning of Section 168(h) of the Code, and (C) neither
the Company nor any of its subsidiaries is a party to any lease made pursuant to
Section 168(f)(8) of the Internal Revenue Code of 1954.

                           (iv) Except as set forth in Schedule 3.01(g)(iv),
there are no outstanding agreements or waivers extending the statutory period of
limitation applicable to any material Tax returns required to be filed with
respect to the Company or any of its subsidiaries and neither the Company nor
any of its subsidiaries, nor any affiliated group, within the meaning of Section
1504 of the Code, of which the Company or any of its subsidiaries is or has been
a member, has requested any extension of time within which to file any material
Tax return, which return has not yet been filed.


                                       11
<PAGE>

                  (h) CONTRACTS. Except as described in Schedule 3.01(h) and
except with respect to contracts which do not involve the payment or receipt by
the Company in any 12-month period of more than $10,000 and is not terminable by
notice of not more than 90 days for a cost of less than $10,000, neither the
Company nor any of its subsidiaries is a party to or bound by any;

                                 (i) employment agreement or employment
contract;

                                 (ii) employee collective bargaining agreement
or other contract with any labor union;

                                 (iii) covenant not to compete;

                                 (iv) agreement or contract with any stockholder
of the Company (or any affiliate of any stockholder of the Company other than
the Company or a subsidiary thereof) or any officer, director or employee of the
Company or a subsidiary thereof or of any stockholder of the Company or any of
such stockholder's affiliates;

                                 (v) lease or similar agreement under which the
Company or a subsidiary thereof is a lessor or sublessor of, or makes available
for use by any third party, any real property owned or leased by the Company or
a subsidiary thereof or any portion of premises otherwise occupied by the
Company or a subsidiary thereof;

                                 (vi) lease or similar agreement under which (A)
the Company or a subsidiary thereof is lessee of, or holds or uses, any
machinery, equipment, vehicle or other tangible personal property owned by a
third party or (B) the Company or a subsidiary thereof is a lessor or sublessor
of, or makes available for use by any third party, any tangible personal
property owned or leased by the Company or a subsidiary thereof, in any such
case which has an aggregate future liability in excess of $25,000 and is not
terminable by notice of not more than 60 days for a cost of less than $25,000;

                                 (vii) (A) continuing contract for the future
purchase of materials, supplies or equipment (other than purchase contracts and
orders for inventory in the ordinary course of business consistent with past
practice), (B) management, service, consulting or other similar type of contract
or (C) advertising agreement or arrangement;

                                 (viii) any arrangements or understandings, to
which the Company or any of its subsidiaries is a party relating to the
distribution, sale or marketing by third parties of the Company's or its
subsidiaries' products or products licensed by the Company or its subsidiaries.

                                 (ix) license or other agreement relating in
whole or in part to patents, trademarks, trade names, service marks or
copyrights (including any license or other agreement under which the Company or
a subsidiary thereof has the right to use any of the same owned or held by a
third party);

                                 (x) agreement or contract under which the
Company or a subsidiary thereof has borrowed or loaned any money or issued any
note, bond, indenture or other evidence of indebtedness or directly or
indirectly guaranteed (including, without limitation,


                                       12
<PAGE>

through so-called take-or-pay or keepwell agreements) indebtedness, liabilities
or obligations of others (other than endorsements for the purpose of collection
in the ordinary course of business), or any other note, bond, indenture or other
evidence of indebtedness;

                                 (xi) agreement or contract under which any
other person has directly or indirectly guaranteed indebtedness, liabilities or
obligations of the Company or a subsidiary thereof (other than endorsements for
the purpose of collection in the ordinary course of business);

                                 (xii) mortgage, pledge, security agreement,
deed of trust or other document granting a Lien (including, but not limited to,
Liens upon any asset or property of the Company or any subsidiary thereof or any
properties acquired under conditional sales, capital leases or other title
retention or security devices other than any original purchase price conditional
sales contracts or equipment leases entered into in the ordinary course of
business); or

                                 (xiii) other agreement, contract, lease,
license, commitment or instrument to which the Company or any subsidiary thereof
is a party or by or to which it or any of its assets or business is bound or
subject.

         Except as disclosed on Schedule 3.01(h), each agreement, contract,
lease, license, commitment or instrument of the Company and its subsidiaries
described on Schedule 3.01(h) (collectively, the "Contracts") has not been
amended or modified since a copy thereof was delivered to Parent and is valid,
binding and in full force and effect and is enforceable by the Company or a
subsidiary thereof in accordance with its terms and may be duly transferred to
the Surviving Corporation without the consent of any other party. Except as
disclosed in Schedule 3.01(h), the Company or a subsidiary thereof has performed
all material obligations required to be performed by them to date under the
Contracts and they are not (with or without the lapse of time or the giving of
notice, or both) in breach or default in any material respect thereunder and, to
the best knowledge of the Company, no other party to any of the Contracts is
(with or without the lapse of time or the giving of notice, or both) in breach
or default in any material respect thereunder.

                  (i) LITIGATION; DECREES. Schedule 3.01(i) sets forth a list of
all lawsuits, claims, proceedings or investigations pending, or, to the best
knowledge of the Company, threatened, as of the date of this Agreement, by or
against or affecting the Company or a subsidiary thereof or any of their
respective properties, assets, operations or businesses which (I) relate to or
involve more than $25,000, (ii) seek any material injunctive relief, or (iii)
relate to the transactions contemplated by this Agreement. Except as set forth
in Schedule 3.01(i), none of the lawsuits, claims, proceedings or investigations
set forth in Schedule 3.01(i) as to which there is a reasonable possibility of
adverse determination would, if adversely determined, individually or in the
aggregate, have a material adverse effect on the Company. Except as disclosed on
Schedule 3.01(i), neither the Company nor any subsidiary thereof is subject to
or in default under any material judgment, order or decree of any court,
administrative agency or commission or other governmental authority or
instrumentality, domestic or foreign, applicable to it or any of its respective
properties, assets, operations or business.

                  (j) INSURANCE. The Company and its subsidiaries maintain
policies of fire and casualty, liability and other forms of insurance in such
amounts, with such deductibles and against such risks and losses as are, in the
Company's judgment, reasonable for the business and


                                       13
<PAGE>

assets of the Company and its subsidiaries. The insurance policies currently
maintained with respect to the Company and its subsidiaries and their respective
assets and properties are listed on Schedule 3.01(j).

                  (k) COMPLIANCE WITH LAWS. (i) Except as disclosed on Schedule
3.01(k)(i) or except as would not, in the aggregate, have a material adverse
effect on the property, assets, business, prospects income or profits of the
Company, the Company and its subsidiaries are in compliance with all applicable
statutes, laws, ordinances, regulations, rules, judgments, decrees and orders of
any Governmental Entity applicable to its business or operations, except for
instances of possible noncompliance that, individually or in the aggregate,
would not have a material adverse effect on the Company. To the knowledge of the
Company, each of the Company and its subsidiaries has in effect all Federal,
state, local and foreign governmental approvals, authorizations, certificates,
filings, franchises, licenses, notices, permits and rights, including all
authorizations under Environmental Laws ("Permits"), necessary for it to own,
lease or operate its properties and assets and to carry on its business as now
conducted, and there has occurred no default under any such Permit, except for
the lack of Permits and for defaults under Permits which lack or default
individually or in the aggregate would not have a material adverse effect on the
Company. Schedule 3.01(k)(i) sets forth a true and complete list of all material
Permits issued or granted to the Company and its subsidiaries.

                      (ii) The term "Environmental Laws" means any Federal,
state, local or foreign statute, ordinance, rule, regulation, policy, permit,
consent, approval, license, judgment, order, decree, injunction or other
authorization, relating to: (A) Releases (as defined in 42 U.S.C. Section
9601(22)) or threatened Releases of Hazardous Material (as hereinafter defined)
into the environment or (B) the generation, treatment, storage, disposal, use,
handling, manufacturing, transportation or shipment of Hazardous Material.

                      (iii) To the knowledge of the Company, during the period
of ownership or operation by the Company and its subsidiaries of any of their
respective current or previously owned or leased properties, there have been no
Releases of Hazardous Material in, on, under or affecting such properties or any
surrounding site, and none of the Company or its subsidiaries has disposed of
any Hazardous Material or any other substance in a manner that has led, or could
reasonably be anticipated to lead to a Release except in each case for those
which individually or in the aggregate are not reasonably likely to have a
material adverse effect on the Company except as disclosed on Schedule
3.01(k)(iii). Prior to the period of ownership or operation by the Company and
its subsidiaries of any of their respective current or previously owned or
leased properties, to the knowledge of the Company, no Hazardous Material was
generated, treated, stored, disposed of, used, handled or manufactured at, or
transported shipped or disposed of from, such current or previously owned or
leased properties, and there were no Releases of Hazardous Material in, on,
under or affecting any such property or any surrounding site, except in each
case for Releases which individually or in the aggregate are not reasonably
likely to have a material adverse effect on the Company except as disclosed in
Schedule 3.01(k)(iii). Neither the Company nor any of its subsidiaries has,
during the preceding five years, received any written notice (A) of any
violation of any statute, law, ordinance, regulation, rule, judgment, decree or
order of any Governmental Entity relating to any matter of pollution, protection
of the environment, environmental regulation or control or Hazardous Substances
on or under any of the Company's or any of its subsidiaries' properties or any
other properties, (B) of the institution or pendency of any suit, action, claim,
proceeding or investigation by any Governmental Entity or any third party in
connection with any alleged violation of Environmental


                                       14
<PAGE>

Laws, (C) requiring the response to or remediation of Hazardous Substances at or
arising from any of the Company's or any of its subsidiaries' properties or any
other properties or (D) demanding payment for response to or remediation of
Hazardous Substances at or arising from any of the Company's or any of its
subsidiaries' properties or any other properties, except in each case for the
notices of events which will not have a material adverse effect on the Company.
The term "Hazardous Material" means (1) hazardous substances (as defined in 42
U.S.C. Section 9601(14)), (2) petroleum, including crude oil and any fractions
thereof, (3) natural gas, synthetic gas and any mixtures thereof, (4) asbestos
and/or asbestos containing material, (5) PCBs, or materials containing PCBs in
excess of 50 ppm, and any material regulated as a medical waste or infectious
waste.

                      (iv) The Company and each of the subsidiaries have not
entered into or agreed to any court decree or order and are not subject to any
judgment, decree or order relating to compliance with any Environmental Law or
to investigation or cleanup under any Environmental Law which individually or in
the aggregate would have a material adverse effect on the Company.

                      (v) Neither the Company nor any subsidiary has received
any written notice of alleged noncompliance with any applicable statutes, laws,
ordinances, rules, orders and regulations of any Governmental Entity that relate
to occupational health and safety, other than relating to any matter that has
been resolved or that the Company reasonably believes has been abandoned or
which individually or in the aggregate would not have a material adverse effect
on the Company.

                  (l) ABSENCE OF CHANGES IN BENEFIT PLANS; LABOR RELATIONS.
Except as disclosed on Schedule 3.01(l), since the date of the Balance Sheet,
there has not been any adoption or amendment in any material respect by the
Company or any of its subsidiaries of any collective bargaining agreement or any
bonus, pension, profit sharing, deferred compensation, incentive compensation,
stock ownership, stock purchase, stock option, phantom stock, retirement,
vacation, severance, disability, death benefit, hospitalization, medical or
other plan, arrangement or understanding (whether or not legally binding)
providing benefits to any current or former employee, officer or director of the
Company or any of its subsidiaries (collectively, "Benefit Plans"). Except as
set forth in Schedule 3.01(l), there exist no employment, consulting, severance,
termination or indemnification agreements, arrangements or understandings
between the Company or any of its subsidiaries and any current or former
employee, officer or director of the Company or any of its subsidiaries. There
are no collective bargaining or other labor union agreements to which the
Company or any of its subsidiaries is a party or by which any of them is bound.
To the best knowledge of the Company, neither the Company nor any of its
subsidiaries has encountered any labor union organizing activity, or had any
actual or threatened employee strikes, work stoppages, slowdowns or lockouts.

                  (m) ERISA COMPLIANCE. (i) Schedule 3.01(m)(i) contains a list
and brief description of all "employee pension benefit plans" (as defined in
Section 3(2) of the Employee Retirement Income Security Act of 1974, as amended
("ERISA")) (sometimes referred to herein as "Pension Plans"), "employee welfare
benefit plans" (as defined in Section 3(l) of ERISA) and all other Benefit Plans
maintained, or contributed to, by the Company or any of its subsidiaries or any
other person or entity that, together with the Company, is treated as a single
employer under Section 414(b), (c), (m) or (o) of the Code (the Company and each
such other person or entity, a "Commonly Controlled Entity") for the benefit of
any current or former employees, officers or


                                       15
<PAGE>

directors of the Company or any of its subsidiaries. The Company has delivered
to Parent true, complete and correct copies of (1) each Benefit Plan (or, in the
case of any unwritten Benefit Plans, descriptions thereof), (2) the most recent
annual report on Form 5500 filed with the Internal Revenue Service with respect
to each Benefit Plan (if any such report was required), (3) the most recent
summary plan description for each Benefit Plan for which such summary plan
description is required and (4) each trust agreement and group annuity contract
relating to any Benefit Plan. Each Benefit Plan has been administered in all
material respects in accordance with its terms. The Company and all the Benefit
Plans are all in compliance in all material respects with applicable provisions
of ERISA and the Code (as defined below).

                      (ii) Except as disclosed in Schedule 3.01(m)(ii), all
Pension Plans have been the subject of determination letters from the Internal
Revenue Service to the effect that such Pension Plans are qualified and exempt
from Federal income taxes under Section 401(a) and 501(a), respectively, of the
Code, and no such determination letter has been revoked nor has any such Pension
Plan been amended since the date of its most recent determination letter or
application therefor in any respect that would adversely affect its
qualification or materially increase its costs. All amendments to Pension Plans
required under ERISA and the Code to be adopted by the Company by June 30, 1995,
have been adopted.

                      (iii) No Commonly Controlled Entity has within the five
year period immediately preceding the date of this Agreement maintained,
contributed or been obligated to contribute to any Benefit Plan that is subject
to Title IV of ERISA.

                      (iv) With respect to any Benefit Plan that is an employee
welfare benefit plan, except as disclosed in Schedule 3.01(m)(iv), (1) no such
Benefit Plan is unfunded or funded through a "welfare benefits fund", as such
term is defined in Section 419(e) of the Code, (2) each such Benefit Plan that
is a "group health plan", as such term is defined in Section 5000(b)(1) of the
Code, complies substantially with the applicable requirements of Section
4980B(f) of the Code and (3) except as provided in writing in such plan, there
are no understandings, agreements or undertakings, written or oral, that would
prevent any such plan (including any such plan covering retirees or other former
employees) from being amended or terminated without material liability to the
Company or any of its subsidiaries on or at any time after the Effective Time.

                      (v) Schedule 3.01(m)(v) lists all outstanding employee
stock options to purchase shares of Company Stock ("Company Stock Options")
under the Company Stock Plans, showing for each such Company Stock Option: (1)
the number of shares issuable, (2) the number of vested shares, (3) the date of
expiration and (4) the exercise price.

                      (vi) Except as provided in Section 5.07 and with respect
to the Company Stock Options listed on Schedule 3.01(m)(v), no employee of the
Company or any of its subsidiaries will be entitled to any additional
compensation or benefits or any acceleration of the time of payment or vesting
of any compensation or benefits under any Benefit Plan as a result of the
transactions contemplated by this Agreement.

                  (n) NO EXCESS PARACHUTE PAYMENTS. No amount that could be
received (whether in cash or property or the vesting of property) as a result of
any of the transactions contemplated by this Agreement by any employee, officer
or director of the Company or any of its affiliates who is a "disqualified
individual" (as such term is defined in proposed Treasury


                                       16
<PAGE>

Regulation Section 1.280G-1) under any employment, severance or termination
agreement, other compensation arrangement or Benefit Plan currently in effect
would be an "excess parachute payment" (as such term is defined in Section
280G(b)(1) of the Code). No such person is entitled to receive any additional
payment from the Company, the Surviving Corporation, their respective
subsidiaries or any other person (a "Parachute Gross-Up Payment") in the event
that the 20% parachute excise tax of Section 4999(a) of the Code is imposed on
such person. Schedule 3.01(n) sets forth the "base amount" (as such term is
defined in Section 280G(b)(3) of the Code) for each disqualified individual
(defined as set forth above) whose Company Stock Options will vest pursuant to
Section 5.07(a).

                  (o) TITLE TO PROPERTIES. (i) Except as set forth in Schedule
3.01(o), each of the Company and its subsidiaries has good and marketable title
to, or valid leasehold interests in, all its material properties and assets
(excluding any Proprietary Rights which is addressed in Section 3.01(p)) except
for such as are no longer used or useful in the conduct of its businesses or as
have been disposed of in the ordinary course of business and except for defects
in title, easements, restrictive covenants and similar encumbrances that, in the
aggregate, do not and will not materially interfere with its ability to conduct
its business as currently conducted. All such material assets and properties
(excluding any Proprietary Rights which is addressed in Section 3.01(p)), other
than assets and properties in which the Company or any of its subsidiaries has
leasehold interests, are free and clear of all Liens other than those set forth
in Schedule 3.01(o) and except for Liens that, in the aggregate, do not and will
not materially interfere with the ability of the Company and its subsidiaries to
conduct its business as currently conducted.

                      (ii) Except as set forth in Schedule 3.01(o), each of the
Company and its subsidiaries has complied in all material respects with the
terms of all material leases to which it is a party and under which it is in
occupancy, and all such leases are in full force and effect. Each of the Company
and its subsidiaries enjoys peaceful and undisturbed possession under all such
material leases, except for failures to do so that would not in the aggregate
have a material adverse effect on the Company.

                  (p) PROPRIETARY RIGHTS. (i) Schedule 3.01(p)(i) lists all of
the Company's domestic and foreign registrations of trademarks and of other
marks, trade names or other trade rights, and all pending applications for any
such registrations and all of the Company's patents and copyrights and all
pending applications therefor. All such items, together with all other trade
secrets, designs, plans, specifications, technical information and other
proprietary rights, whether or not registered or created by or on behalf of the
Company, that are used or held for use by the Company are herein collectively
called the "Proprietary Rights". Schedule 3.01(p)(i) also sets forth: (i) for
each such patent, the number, normal expiration date and subject matter for each
country in which such patent has been issued, (ii) for each such patent
application, the application number, date of filing and subject matter for each
country, (iii) for each such trademark, the trademark application serial number
or the trademark registration number, the trademark class of goods covered and
the trademark expiration date for each country in which a trademark has been
registered, and (iv) for each such copyright, the copyright number and date of
filing for each country in which a copyright has been filed. True and correct
copies of all patents, and all pending applications for patents, owned,
controlled, created or used by or on behalf of the Company have been provided to
Parent.

                      (ii) Except as set forth on Schedule 3.01(p)(ii) or except
as would not, in the aggregate, have a material adverse effect on the property,
assets, business, prospects income


                                       17
<PAGE>

or profits of the Company, (i) no person has a right to receive a royalty or
similar payment in respect of any Proprietary Rights whether or not pursuant to
any contractual arrangements entered into by the Company; (ii) no present or
former employee or stockholder of the Company and no other person owns or has
any proprietary, financial or other interest, direct or indirect, in whole or in
part, in any patent, trademark, tradename, service mark or copyright, or in any
application therefor, or in any trade secret, which the Company owns, possesses
or uses in its activities as now or heretofore conducted, and (iii) the Company
has no licenses granted, sold or otherwise transferred by or to it nor other
agreements to which it is a party, relating in whole or in part to any of the
Proprietary Rights.

                      (iii) Except as set forth on Schedule 3.01(p)(iii) or
except as would not, in the aggregate, have a material adverse effect on the
property, assets, business, prospects income or profits of the Company, the
Company owns free and clear of all Liens and has the sole right to use each of
the Proprietary Rights. All of the patents and trademarks designated as issued
or registered on Schedule 3.01(p)(i) have been duly issued or registered and
have been properly maintained and all of the other Proprietary Rights are
subsisting. All of the pending patent applications have been duly filed and have
been properly maintained. None of the Proprietary Rights is involved in any
pending or threatened litigation, arbitration, administrative or other
proceedings, or governmental investigation. The Company has not received any
notice of invalidity or infringement of any rights of others with respect to any
of the Proprietary Rights. The Company has taken all reasonable and prudent
steps to protect the Proprietary Rights from infringement by any other firm,
corporation, association or person. No other firm, corporation, association or
person (i) has notified the Company that it is claiming any ownership of or
right to use such Proprietary Rights, or (ii) to the Company's best knowledge,
is infringing upon any such Proprietary Rights in any way. The Company's use of
the Proprietary Rights is not infringing upon or otherwise violating the rights
of any third party, and no proceedings have been instituted against and no
notices have been received by the Company alleging that the Company's use of any
of the Proprietary Rights infringes upon or otherwise violates any rights of a
third party. The Company has not considered any patent, patent application,
trademark or copyright in any study with respect to possible infringement except
as set forth in Schedule 3.01(p)(iii). All of the Proprietary Rights are valid
and enforceable rights of the Company and will not cease to be valid and in full
force and effect by reason of the execution, delivery and performance of this
Agreement or the consummation of the transactions contemplated by this
Agreement. Except as set forth on Schedule 3.01(p(iii), there are no
restrictions on the Company's right to license the Proprietary Rights or sell
products manufactured by the Company and to the Company's best knowledge, no
such restrictions will arise by virtue of the transactions contemplated hereby.

                      (iv) Except as set forth on Schedule 3.01(p)(iv), the
Company is not subject to any judgment, order, writ, injunction or decree of any
Governmental Entity or any arbitrator, and the Company is not a party to any
contract or agreement, whether written or oral, which restricts or impairs the
validity, enforceability or use of any of the Proprietary Rights.

                  (q) ACCOUNTS; SAFE DEPOSIT BOXES; POWERS OF ATTORNEY; OFFICERS
AND DIRECTORS. Schedule 3.01(q) sets forth (i) a true and correct list of all
bank and savings accounts, certificates of deposit and safe deposit boxes of the
Company and its subsidiaries and those persons authorized to sign thereon, (ii)
true and correct copies of all corporate borrowing, depository and transfer
resolutions and those persons entitled to act thereunder, (iii) a true and
correct list of all powers of attorney granted by the Company and its
subsidiaries and those


                                       18
<PAGE>

persons authorized to act thereunder, and (iv) a true and correct list of all
officers and directors of the Company and its subsidiaries.

                  (r) INFORMATION SUPPLIED. None of the information supplied or
to be supplied by the Company in connection with this Agreement, the Information
Statement or any Registration Statement contains or will contain any untrue
statement of a material fact or omit to state any material fact required to be
stated therein or necessary to make the statements therein, in light of the
circumstances under which they are made, not misleading.

                  (s) VOTING REQUIREMENTS. The separate affirmative votes of the
holders of two-thirds of the outstanding shares of each class or series of
Company Stock approving this Agreement is the only vote of the holders of any
class or series of the Company's capital stock necessary to approve this
Agreement and the transactions contemplated by this Agreement.

                  (t) STATE TAKEOVER STATUTES. To the best of the Company's
knowledge, no state takeover statute or similar statute or regulation applies or
purports to apply to the Merger, this Agreement or the transactions contemplated
by this Agreement.

                  (u) BROKERS; SCHEDULE OF FEES AND EXPENSES. No broker,
investment banker, financial advisor or other person, the fees and expenses of
which will be paid by the Company, is entitled to any broker's, finder's,
financial advisor's or other similar fee or commission in connection with the
transactions contemplated by this Agreement based upon arrangements made by or
on behalf of the Company. The estimated fees and expenses incurred and to be
incurred by the Company in connection with this Agreement and the transactions
contemplated by this Agreement are set forth in Schedule 3.01(u). These fees,
including the fees for the Company's legal counsel, shall not exceed the
respective amounts set forth on Schedule 3.01(u).

                  (v) OPINION OF FINANCIAL ADVISOR. The Company has received the
opinion of McDermott & Miller, dated February 5, 1999, to the effect that, as of
such date, the consideration to be received in the Merger by the Company's
stockholders is fair to the Company's stockholders from a financial point of
view, a signed copy of which opinion has been delivered to Parent.


                  SECTION 3.02.  REPRESENTATIONS AND WARRANTIES OF PARENT AND
SUB. Parent and Sub represent and warrant to the Company as follows:

                  (a) ORGANIZATION, STANDING AND CORPORATE POWER. Each of Parent
and Sub is a corporation duly organized, validly existing and in good standing
under the laws of the jurisdiction in which it is incorporated and has the
requisite corporate power and authority to carry on its business as now being
conducted. Each of Parent and Sub is duly qualified or licensed to do business
and is in good standing in each jurisdiction in which the nature of its business
or the ownership or leasing of its properties makes such qualification or
licensing necessary, other than in such jurisdictions where the failure to be so
qualified or licensed (individually or in the aggregate) would not have a
material adverse effect on Parent. Parent has delivered to the Company complete
and correct copies of its Certificate of Incorporation and By-laws and the
Certificate of Incorporation and By-laws of Sub, in each case as amended to the
date hereof.


                                       19
<PAGE>

                  (b) CAPITAL STRUCTURE. The authorized capital stock of Parent
consists of 250,000,000 shares of Parent Common Stock. At the close of business
on December 31, 1998, 164,126,653 shares of Parent Common Stock were issued and
outstanding.

                  (c) AUTHORITY; NONCONTRAVENTION. Parent and Sub have all
requisite corporate power and authority to enter into this Agreement and to
consummate the transactions contemplated by this Agreement. The execution and
delivery of this Agreement, and the consummation of the transactions
contemplated by this Agreement, in each case by Parent and/or Sub, as the case
may be, have been duly authorized by all necessary corporate action on the part
of Parent and Sub and will not contravene any of Parent's or Sub's organic
documents or the terms of any indenture or other agreement to which Parent or
Sub is a party or by which their respective property may be bound or affected
except to the extent that all such contraventions, in the aggregate, would not
have a material adverse effect on Parent.

                  (d) SEC DOCUMENTS. Parent has filed all required reports,
schedules, forms, statements and other documents with the SEC since September
30, 1997 (the "Parent SEC Documents"). As of their respective dates, the Parent
SEC Documents complied in all material respects with the requirements of the
Securities Act or the Exchange Act, as the case may be, and the rules and
regulations of the SEC promulgated thereunder applicable to such Parent SEC
Documents. Except to the extent that information contained in any Parent SEC
Document has been revised or superseded by a later Filed Parent SEC Document (as
defined below), none of the Parent SEC Documents contains any untrue statement
of a material fact or omits to state any material fact required to be stated
therein or necessary in order to make the statements therein, in light of the
circumstances under which they were made, not misleading. The financial
statements of Parent included in the Parent SEC Documents comply as to form in
all material respects with applicable accounting requirements and the published
rules and regulations of the SEC with respect thereto, have been prepared in
accordance with generally accepted accounting principles (except, in the case of
unaudited statements, as permitted by Form 10-Q of the SEC) applied on a
consistent basis during the periods involved (except as may be indicated in the
notes thereto) and fairly present the consolidated financial position of Parent
and its consolidated subsidiaries as of the dates thereof and the consolidated
results of their operations and cash flows (or changes in financial position
prior to the approval of Financial Accounting Standards Board Statement of
Financial Accounting Standards No. 95) for the periods then ended (subject, in
the case of unaudited statements, to normal year-end audit adjustments). Except
as set forth in the Filed Parent SEC Documents, and except for liabilities and
obligations incurred in the ordinary course of business consistent with past
practice, neither Parent nor any of its subsidiaries has any liabilities or
obligations of any nature (whether accrued, absolute, contingent or otherwise)
required by generally accepted accounting principles to be set forth on a
consolidated balance sheet of Parent and its consolidated subsidiaries or in the
notes thereto which, individually or in the aggregate, could reasonably be
expected to have a material adverse effect on Parent.

                  (e) INFORMATION SUPPLIED. None of the information supplied or
to be supplied by Parent or Sub specifically for inclusion or incorporation by
reference in the Information Statement or any Registration Statement at the time
the Registration Statement is filed with the SEC, at any time it is amended or
supplemented and at the time it becomes effective under the Securities Act,
contains or will contain any untrue statement of a material fact or omit to
state any material fact required to be stated therein or necessary to make the
statements therein, in light of the circumstances under which they are made, not
misleading. The Registration Statement will comply as to form in all material
respects with the requirements of


                                       20
<PAGE>

the Securities Act and the rules and regulations thereunder, except that no
representation is made by Parent or Sub with respect to statements made or
incorporated by reference therein based on information supplied by the Company
specifically for inclusion or incorporation by reference in the Registration
Statement.

                  (f) ABSENCE OF CERTAIN CHANGES OR EVENTS. Except as disclosed
in the Filed Parent SEC Documents, since the date of the most recent unaudited
financial statements included in the Filed Parent SEC Documents through the date
of this Agreement, and there has not been any material adverse change in Parent.

                  (g) LITIGATION. As of the date of this Agreement, except as
disclosed in the Filed Parent SEC Documents, there is no suit, action or
proceeding pending or, to the knowledge of Parent, threatened against or
affecting Parent or any of its subsidiaries that, individually or in the
aggregate, could reasonably be expected to have a material adverse effect on the
Parent, nor is there any judgment, decree, injunction, rule or order of any
Government Entity or arbitrator outstanding against Parent or any of its
subsidiaries having, or which, insofar as reasonably can be foreseen, in the
future would have, any such effect.

                  (h) COMPLIANCE WITH LAWS. Except as disclosed in the Filed
Parent SEC Documents or except as would not, in the aggregate, have a material
adverse effect on the property, assets, business, prospects income or profits of
Parent, Parent and its subsidiaries are in compliance with all applicable
statutes, laws, ordinances, regulations, rules, judgments, decrees and orders of
any Governmental Entity applicable to its business or operations, except for
instances of possible noncompliance that, individually or in the aggregate,
would not have a material adverse effect on Parent. Each of Parent and its
subsidiaries has in effect all Permits necessary for it to own, lease or operate
its properties and assets and to carry on its business as now conducted, and
there has occurred no default under any such Permit, except for the lack of
Permits and for defaults under Permits which lack or default individually or in
the aggregate would not have a material adverse effect on Parent.

                  (i) BROKERS. No broker, investment banker, financial advisor
or other person, the fees and expenses of which will be paid by Parent, is
entitled to any broker's, finder's, financial advisor's or other similar fee or
commission in connection with the transactions contemplated by this Agreement
based upon arrangements made by or on behalf of Parent or Sub.

                  (j) INTERIM OPERATIONS OF SUB. Sub was formed solely for the
purpose of engaging in the transactions contemplated hereby, has engaged in no
other business activities and has conducted its operations only as contemplated
hereby.


         ARTICLE IV

         COVENANTS RELATING TO CONDUCT OF BUSINESS

                  SECTION 4.01. CONDUCT OF BUSINESS. (a) CONDUCT OF BUSINESS BY
THE COMPANY. During the period from the date of this Agreement to the Effective
Time, the Company shall, and shall cause its subsidiaries to, carry on their
respective businesses in the usual, regular and ordinary course in substantially
the same manner as heretofore conducted and,


                                       21
<PAGE>

to the extent consistent therewith, use reasonable efforts to preserve intact
their current business organizations, keep available the services of their
current officers and employees and preserve their relationships with customers,
suppliers, licensors, licensees, distributors and others having business
dealings with them to the end that their goodwill and ongoing businesses shall
be unimpaired at the Effective Time. Without limiting the generality of the
foregoing, except as otherwise contemplated by Section 5.04 hereof, during the
period from the date of this Agreement to the Effective Time, the Company shall
not, and shall not permit any of its subsidiaries to:
to:

                      (i) (A) declare, set aside or pay any dividends on, or
make any other distributions (whether in cash, stock or property) in respect of,
any of its capital stock, except for dividends by a direct or indirect wholly
owned subsidiary of the Company to its parent, (B) split, combine or reclassify
any of its capital stock or issue or authorize the issuance of any other
securities in respect of, in lieu of or in substitution for shares of its
capital stock, or (C) purchase, redeem or otherwise acquire any shares of
capital stock of the Company or any of its subsidiaries or any other securities
thereof or any rights, warrants or options to acquire any such shares or other
securities;

                      (ii) issue, deliver, sell, pledge or otherwise encumber
any shares of its capital stock, any other voting securities or any securities
convertible into, or any rights, warrants or options to acquire, any such
shares, voting securities or convertible securities (other than the issuance of
shares of Company Common Stock upon the exercise of Company Stock Options
outstanding on the date of this Agreement and in accordance with their present
terms);

                      (iii) amend its certificate of incorporation, by-laws or
other comparable charter or organizational documents;

                      (iv) acquire or agree to acquire (A) by merging or
consolidating with, or by purchasing a substantial portion of the assets of, or
by any other manner, any business or any corporation, partnership, joint
venture, association or other business organization or division thereof or (B)
any assets that are material, individually or in the aggregate, to the Company
and its subsidiaries taken as a whole, except purchases of inventory in the
ordinary course of business consistent with past practice;

                      (v) sell, lease, license, mortgage or otherwise encumber
or subject to any Lien or otherwise dispose of any of its Proprietary Rights or
other properties or assets, except sales of inventory in the ordinary course of
business consistent with past practice;

                      (vi) (A) incur any indebtedness for borrowed money or
guarantee any such indebtedness of another person, issue or sell any debt
securities or warrants or other rights to acquire any debt securities of the
Company or any of its subsidiaries, guarantee any debt securities of another
person, enter into any "keep well" or other agreement to maintain any financial
statement condition of another person or enter into any arrangement having the
economic effect of any of the foregoing, except for short-term borrowings
incurred in the ordinary course of business consistent with past practice, or
(B) make any loans, advances or capital contributions to, or investments in, any
other person, other than (x)] to the Company or


                                       22
<PAGE>

any direct or indirect wholly owned subsidiary of the Company or (y)advances to
employees in accordance with past practice;

                      (vii) except for the items listed on Schedule
4.01(a)(vii), make or agree to make any new capital expenditure or expenditures
which, individually, is in excess of $25,000 or, in the aggregate, are in excess
of $100,000;

                      (viii) make any material Tax election or settle or
compromise any material Tax liability;

                      (ix) (A) pay, discharge, settle or satisfy any claims,
liabilities or obligations (absolute, accrued, asserted or unasserted,
contingent or otherwise), other than the payment, discharge or satisfaction, in
the ordinary course of business consistent with past practice or in accordance
with their terms, of liabilities (1) disclosed, reflected or reserved against
in, or contemplated by, the Balance Sheet and the notes thereto, (2) disclosed
in Schedule 3.01(e)(ii) or (3) incurred in the ordinary course of business
consistent with past practice since the date of the Balance Sheet and not in
violation of this Agreement, or (B) waive any material benefits of, or agree to
modify in any material respect, any confidentiality, standstill or similar
agreements to which the Company or any of its subsidiaries is a party;

                      (x) except in the ordinary course of business, modify,
amend or terminate any Contract or waive, release or assign any material rights
or claims thereunder;

                      (xi) enter into any contract, agreement, arrangement or
understanding which, if entered into prior to the date of this Agreement would
have been required to be disclosed pursuant to Section 3.01(h);

                      (xii) except as required to comply with applicable law,
(A) adopt, enter into, terminate or amend any Benefit Plan or other arrangement
for the benefit or welfare of any director, officer or current or former
employee, (B) increase in any manner the compensation or fringe benefits of, or
pay any bonus to, any director, officer or employee (except for normal increases
or bonuses in the ordinary course of business consistent with past practice),
(C) pay any benefit not provided for under any Benefit Plan, (D) except as
permitted in clause (B), grant any awards under any bonus, incentive,
performance or other compensation plan or arrangement or Benefit Plan (including
the grant of stock options, stock appreciation rights, stock based or stock
related awards, performance units or restricted stock, or the removal of
existing restrictions in any Benefit Plans or agreement or awards made
thereunder) or (E) take any action to fund or in any other way secure the
payment of compensation or benefits under any employee plan, agreement, contract
or arrangement or Benefit Plan;

                      (xiii) make any change in any method of accounting or
accounting practice or policy other than those required by generally accepted
accounting principles; or

                      (xiv) authorize any of, or commit or agree to take any of,
the foregoing actions.

                  (b) OTHER ACTIONS. The Company and Parent shall not, and shall
not permit any of their respective subsidiaries to, take any action that would,
or that could reasonably be expected to, result in (i) any of the
representations and warranties of such party set forth in this


                                       23
<PAGE>

Agreement that are qualified as to materiality becoming untrue, (ii) any of such
representations and warranties that are not so qualified becoming untrue in any
material respect or (iii) any of the conditions to the Merger set forth in
Article VI not being satisfied.

                  (c) CERTAIN TAX MATTERS. From the date hereof until the
Effective Time, (i) the Company and its subsidiaries will file all Tax returns
and reports ("Post-Signing Returns") required to be filed; (ii) the Company and
its subsidiaries will timely pay all Taxes shown as due and payable on the
Company and its subsidiaries' Post-Signing Returns that are so filed; (iii) the
Company and its subsidiaries will make provision for all Taxes payable by the
Company and its subsidiaries for which no Post-Signing Return is due prior to
the Effective Time; and (iv) the Company and its subsidiaries will promptly
notify Parent of any action, suit, proceeding, claim or audit pending against or
with respect to the Company or any of its subsidiaries in respect of any Tax
where there is a reasonable possibility of a determination or decision which
would reasonably be expected to have a significant adverse effect on the
Company's Tax liabilities or Tax attributes.

                  (d) INSURANCE. The Company shall keep, or cause to be kept,
all insurance policies set forth on Schedule 3.01(k), or suitable replacements
therefor, in full force and effect through the Effective Time.

                  SECTION 4.02. NO SOLICITATION. (a) The Company shall not, nor
shall it permit any of its subsidiaries to, nor shall it authorize or permit any
of its officers, directors or employees or any investment banker, attorney or
other advisor or representative retained by it or any of its subsidiaries to,
(i) solicit, initiate or encourage the submission of, any takeover proposal, or
(ii) participate in any discussions or negotiations regarding, or furnish to any
person any information with respect to, or take any other action to facilitate
any inquiries or the making of any proposal that constitutes, or may reasonably
be expected to lead to, any takeover proposal. For purposes of this Agreement,
"takeover proposal" means any inquiry, proposal or offer from any person
relating to any direct or indirect acquisition or purchase of a substantial
amount of assets of the Company or any of its subsidiaries or more than a 20%
interest in any voting securities of the Company or any of its subsidiaries or
any tender offer or exchange offer that if consummated would result in any
person beneficially owning 20% or more of any class of equity securities of the
Company or any of its subsidiaries, or any merger, consolidation, business
combination, sale of substantially all assets, recapitalization, liquidation,
dissolution or similar transaction involving the Company or any of its
subsidiaries, other than the transactions contemplated by this Agreement.

         (b) Neither the Board of Directors of the Company nor any committee
thereof shall (i) withdraw or modify, or propose to withdraw or modify, in a
manner adverse to Parent or Sub, the approval or recommendation by such Board of
Directors or any such committee of this Agreement or the Merger, (ii) approve or
recommend, or propose to approve or recommend, any takeover proposal or (iii)
enter into any agreement with respect to any takeover proposal.

         (c) In addition to the obligations of the Company set forth in
paragraph (b), the Company promptly shall advise Parent orally and in writing of
any request for information or of any takeover proposal, or any inquiry with
respect to or which could lead to any takeover proposal, the material terms and
conditions of such request, takeover proposal or inquiry, and the identity of
the person making any such takeover proposal or inquiry. The Company will keep


                                       24
<PAGE>

Parent informed in all material respects of the status and details (including
amendments or proposed amendments) of any such takeover proposal or inquiry.

         (d) Notwithstanding any other provision of this Agreement to the
contrary, nothing in this Agreement shall prevent the directors, officers and
employees of the Company from acting to fulfill their legal obligations and
fiduciary duties in connection with any unsolicited Takeover Proposal.


         ARTICLE V

         ADDITIONAL AGREEMENTS

                  SECTION 5.01. PREPARATION OF INFORMATION STATEMENT,
REGISTRATION STATEMENT; STOCKHOLDERS MEETING. (a) As soon as practicable
following the date of this Agreement, the Company shall prepare and distribute
to its shareholders an Information Statement (the "Information Statement"). Each
of Parent and the Company shall furnish all information concerning itself to the
other as may be reasonably requested in connection with any such action and the
preparation and distribution of the Information Statement.

         (b) As soon as practicable following the Effective Time, Parent shall
prepare and file with the SEC a registration statement covering the shares of
Parent Common Stock to be issued hereunder (the "Registration Statement").
Parent shall use all reasonable efforts to have the Registration Statement
declared effective under the Securities Act as promptly as practicable after
such filing and to maintain such effectiveness for a period of at least one year
from the Effective Time. Parent shall also take any action (other than
qualifying to do business in any jurisdiction in which it is not now so
qualified) required to be taken under any applicable state securities laws in
connection with the issuance of Parent Common Stock in the Merger and under the
Company Stock Plans. Each of Parent and the Company shall furnish all
information concerning itself to the other as may be reasonably requested in
connection with any such action and the preparation, filing and distribution of
the Registration Statement.. Parent and the Company agree that, should any
expenses be incurred by the Company in auditing the books of the Company in
order to have the Registration Statement declared effective, shares of Parent
Common Stock having a value equal to such amount (calculated at $37.625 per
share of Parent Common Stock) shall be deducted from the number of shares due
under Section 2.01 and the conversion ratio will be recalculated to reflect such
adjustment. Parent further agrees that, should the Registration Statement not be
declared effective within 90 days of the filing thereof with the SEC or should
the effectiveness of the Registration Statement be suspended or terminated at
any time prior to the expiration of the one-year period described above and,
during any such period that the Registration Statement is not effective within
such one-year period a person holding shares of Parent Common Stock received
pursuant to this Agreement wishes to sell such shares, Parent will purchase such
shares of Parent Common Stock from such person at the market price of such
shares at such time as determined by the closing price quotation of such shares
on the New York Stock Exchange on the day immediately prior to such purchase.

                  (c) The Company will, as soon as practicable following the
date of this Agreement, establish a record date (which will be as soon as
practicable following the date of this Agreement) for, duly call, give notice
of, convene and hold a meeting of its stockholders, or, at its option, provide
for a written consent of its stockholders in lieu of a meeting, (in either such


                                       25
<PAGE>

case, the "Stockholders Meeting") for the purpose of approving and adopting this
Agreement. The Company will, through its Board of Directors, recommend to its
stockholders approval and adoption of this Agreement. Without limiting the
generality of the foregoing, the Company agrees that its obligations pursuant to
the first sentence of this Section 5.01(c) shall not be affected by the
commencement, public proposal, public disclosure or communication to the Company
of any takeover proposal. In the alternative, the Company may obtain the consent
of its shareholders through the form of a duly executed unanimous written
consent of such shareholders.


                  SECTION 5.02. ACCESS TO INFORMATION; CONFIDENTIALITY. The
Company shall, and shall cause each of its subsidiaries to, afford to Parent,
and to Parent's officers, employees, accountants, counsel, financial advisors
and other representatives, reasonable access during normal business hours during
the period prior to the Effective Time to all their respective properties,
books, contracts, commitments, personnel and records and, during such period,
each of the Company shall, and shall cause each of its subsidiaries to, furnish
promptly to Parent (a) copy of each report, schedule, registration statement and
other document filed by it during such period pursuant to the requirements of
Federal or state securities laws and (b) all other information concerning its
business, properties and personnel as Parent may reasonably request. Except as
required by law, Parent will hold, and will cause its respective officers,
employees, accountants, counsel, financial advisors and other representatives
and affiliates to hold, any confidential information confidential in the same
manner as which it safeguards it own confidential business information.

                  SECTION 5.03. REASONABLE EFFORTS; NOTIFICATION; SUPPLEMENTAL
DISCLOSURE. (a) Upon the terms and subject to the conditions set forth in this
Agreement, each of the parties agrees to use all reasonable efforts to take, or
cause to be taken, all actions, and to do, or cause to be done, and to assist
and cooperate with the other parties in doing, all things necessary, proper or
advisable to consummate and make effective, in the most expeditious manner
practicable, the Merger and the other transactions contemplated by this
Agreement, including (i) the obtaining of all necessary actions or non-actions,
waivers, consents and approvals from Governmental Entities and the making of all
necessary registrations and filings (including filings with Governmental
Entities, if any) and the taking of all reasonable steps as may be necessary to
avoid an action or proceeding by any Governmental Entity (except that Parent
shall not be required to dispose of any assets in order to obtain any such
waiver, consent or approval), (ii) the obtaining of all necessary consents,
approvals or waivers from third parties, (iii) the defending of any lawsuits or
other legal proceedings, whether judicial or administrative, challenging this
Agreement or the consummation of the transactions contemplated hereby, including
seeking to have any stay or temporary restraining order entered by any court or
other Governmental Entity vacated or reversed and (iv) the execution and
delivery of any additional instruments necessary to consummate the transactions
contemplated by, and to fully carry out the purposes of, this Agreement. In
connection with and without limiting the foregoing, the Company and its Board of
Directors shall, if any state takeover statute or similar statute or regulation
is or becomes applicable to the Merger, this Agreement or the other transactions
contemplated by this Agreement, use all reasonable efforts to ensure that the
Merger and the other transactions contemplated by this Agreement may be
consummated as promptly as practicable on the terms contemplated by this
Agreement and otherwise to minimize the effect of such statute or regulation on
the Merger and the other transactions contemplated by this Agreement.


                                       26
<PAGE>

                  (b) The Company shall give prompt notice to Parent, and Parent
and Sub or Sub shall give prompt notice to the Company, of (i) any
representation or warranty made by it contained in this Agreement that is
qualified as to materiality becoming untrue or inaccurate in any respect or any
such representation or warranty that is not so qualified becoming untrue or
inaccurate in any material respect or (ii) the failure by it to comply with or
satisfy in any material respect any covenant, condition or agreement to be
complied with or satisfied by it under this Agreement; PROVIDED, HOWEVER, that
no such notification shall affect the representations, warranties, covenants or
agreements of the parties or the conditions to the obligations of the parties
under this Agreement. Notwithstanding the provisions of the preceding sentence,
if Parent has received, prior to Closing, written notice explicitly stating that
a breach of a representation, warranty or covenant has occurred and specifying
the nature of such breach AND Parent nevertheless agrees to proceed with
Closing, Parent and Sub shall be deemed to have waived any rights hereunder
arising from the specified breach.

                  (c) The Company shall have the continuing obligation until the
Effective Time promptly to supplement or amend the Schedules hereto with respect
to any matter hereafter arising or discovered which, if existing or known at the
date of this Agreement, would have been required to be set forth or described in
such Schedules; provided, however, that for the purpose of Section 6.03, any
such supplemental or amended disclosure shall not be deemed to have been
disclosed as of the date of this Agreement unless so agreed in writing by Parent
and Sub.

                  SECTION 5.04. COMPANY STOCK OPTIONS. (a) As soon as
practicable following the date of this Agreement, the Board of Directors of the
Company (or, if appropriate, any committee administering the Company Stock
Plans) shall adopt such resolutions or take such other actions as may be
required to cause all outstanding options to purchase shares of Company Stock
(of whatever series or class) to be either exercised or extinguished no later
than the date that is thirty (30) days after the date on which this Agreement is
adopted and approved by the shareholders of the Company or the Effective Time,
whichever is earlier.

                  SECTION 5.05. CONTINUATION OF BENEFITS. It is Parent's current
intention that, for a period of not less than one year after the Effective Time,
the Surviving Corporation will provide employee benefits to employees of the
Company and its subsidiaries who continue their employment after the Effective
Time which are generally comparable in the aggregate to such benefits provided
to such employees as of the date hereof; provided, that it is understood that
after the Effective Time (a) neither Parent nor the Surviving Corporation will
have any obligations to issue to adopt any plans or arrangements to provide for
the issuance of shares of capital stock, warrants, options, stock appreciation
rights or other rights in respect of any shares of capital stock of any entity
or any securities convertible or exchangeable into such shares pursuant to any
plan or program, (b) nothing herein shall require the Surviving Corporation to
maintain any particular plan or arrangement, (c) nothing herein shall prevent or
preclude the Surviving Corporation from continuing any requirements for employee
contributions under employee benefit plans, and (d) nothing herein shall impair
any right to terminate any "at will" employment except as may be otherwise set
forth in any separate employment agreement. In addition, all such retained
employees will, at such time, if any, as Parent elects to substitute different
benefit plans for those presently in place for the employees of the Company,
accord such employees with credit for their years of service with the Company
prior to such conversion.

                  SECTION 5.06. INDEMNIFICATION AND INSURANCE. (a) The
certificate of incorporation and by-laws of the Surviving Corporation shall
contain the provisions with respect


                                       27
<PAGE>

to indemnification and exculpation from liability set forth in the Company's
certificate of incorporation and by-laws on the date of this Agreement, which
provisions shall not be amended, repealed or otherwise modified for a period of
six years after the Effective Time in any manner that would adversely affect the
rights thereunder of individuals who on or prior to the Effective Time were
directors, officers, employees or agents of the Company (the "Indemnified
Parties").

                  (b) For six years from the Effective Time, Parent shall,
unless Parent agrees in writing to guarantee the indemnification obligations set
forth in Section 5.08(a), maintain in effect the current level and scope of
directors' and officers' liability insurance covering those persons who are
currently covered by the Company's directors' and officers' liability insurance
policy (a copy of which has been heretofore delivered to Parent).

                  (c) In the event Parent, the Surviving Corporation or any of
their successors or assigns (i) consolidates with or merges into any other
person and shall not be the continuing or surviving corporation or entity of
such consolidation or merger or (ii) transfers all or substantially all of its
properties and assets to any person, then and in each such case, proper
provisions shall be made so that the successors and assigns of Parent or the
Surviving Corporation, as the case may be, shall assume the obligations set
forth in this Section 5.06. In the event the Surviving Corporation transfers any
material portion of its assets, in a single transaction or in a series of
transactions, Parent will either guarantee the indemnification obligations
referred to in Section 5.06(a) or take such other action to ensure that the
ability of the Surviving Corporation to satisfy such indemnification obligations
will not be diminished in any material respect.

                  (d) This Section 5.06 shall survive the consummation of the
Merger at the Effective Time, is intended to benefit the Company, Parent, the
Surviving Corporation and the Indemnified Parties, and shall be binding on all
successors and assigns of Parent and the Surviving Corporation.

                  SECTION 5.07. FEES AND EXPENSES. Except as provided below and
in Section 5.01, all fees and expenses incurred in connection with the Merger,
this Agreement and the transactions contemplated by this Agreement shall be paid
by the party incurring such fees or expenses, whether or not the Merger is
consummated, except that expenses incurred in connection with printing and
mailing the Information Statement and the Registration Statement shall be shared
equally by Parent and the Company.

                  SECTION 5.08. PUBLIC ANNOUNCEMENTS. Parent and Sub, on the one
hand, and the Company, on the other hand, will consult with each other before
issuing, and give each other the opportunity to review and comment upon, any
press release or other public statements with respect to the transactions
contemplated by this Agreement, including the Merger; provided, however, that no
publicity or notices to third parties may be sent, delivered or otherwise
released without the prior approval of Parent except as may be required by
applicable law, court process or by obligations pursuant to any listing
agreement with the New York Stock Exchange.

                  SECTION 5.09. CONTINUATION OF OPERATIONS IN KEARNEY, NEBRASKA.
Parent agrees that, for a period of not less than two years from the Effective
Time, Parent will cause the Surviving Corporation to continue to conduct its
principal business activities (which shall be substantially the same as those
historically conducted by the Company) in Kearney, Nebraska. Nothing herein
shall require Parent or the Surviving Corporation to maintain any presence in
Kearney, Nebraska after such two-year period.


                                       28
<PAGE>

         ARTICLE VI

         CONDITIONS PRECEDENT

                  SECTION 6.01. CONDITIONS TO EACH PARTY'S OBLIGATION TO EFFECT
THE MERGER. The respective obligation of each party to effect the Merger is
subject to the satisfaction or waiver on or prior to the Closing Date of the
following conditions:

                  (a) STOCKHOLDER APPROVAL. This Agreement shall have been
approved and adopted by the affirmative vote of the holders of a majority of
each class and series of the outstanding shares of Company Stock and the Company
shall have provided a certified copy of the results of that vote to Parent.

                  (b) MODIFICATION OF BUILDING LEASE. The Company and the owners
of the Company's leased office space at 204 East 25th Street, Kearney, Nebraska
(or the parties holding an irrevocable option to purchase such premises) shall
have agreed in writing to modify the Company's existing lease on such space such
that the Surviving Corporation shall, commencing on the second anniversary of
the Effective Time, have the right to terminate such lease and all obligations
of the tenant thereunder upon 120 days written notice to the lessor (not to be
delivered prior to such second anniversary) in exchange for the payment of cash
in an amount equal to six months rent on the premises.

                  (c) NO INJUNCTIONS OR RESTRAINTS. No temporary restraining
order, preliminary or permanent injunction or other order issued by any court of
competent jurisdiction or other legal restraint or prohibition preventing the
consummation of the Merger shall be in effect.

                  SECTION 6.02. Conditions to Obligations of Parent and Sub. The
obligations of Parent and Sub to effect the Merger are further subject to the
following conditions:

                  (a) REPRESENTATIONS AND WARRANTIES. The representations and
warranties of the Company set forth in this Agreement shall be true and correct,
in each case as of the date of this Agreement and as of the Closing Date as
though made on and as of the Closing Date, except as otherwise contemplated by
this Agreement, and Parent shall have received a certificate signed on behalf of
the Company by the chief executive officer of the Company to such effect.

                  (b) PERFORMANCE OF OBLIGATIONS OF THE COMPANY. The Company
shall have performed in all material respects all obligations required to be
performed by it under this Agreement at or prior to the Closing Date, and Parent
shall have received a certificate signed on behalf of the Company by the chief
executive officer and the chief financial officer of the Company to such effect.

                  (c) NO LITIGATION. There shall not be pending or threatened
any suit, action or proceeding by any Governmental Entity, (i) challenging the
acquisition by Parent or Sub of any shares of Company Stock, seeking to restrain
or prohibit the consummation of the Merger, seeking to place limitations on the
ownership of shares of Company Stock (or shares of common stock of the Surviving
Corporation) by Parent or Sub or seeking to obtain from the Company, Parent or
Sub any damages that are material in relation to the Company and its
subsidiaries taken


                                       29
<PAGE>

as a whole, (ii) seeking to prohibit or limit the ownership or operation by the
Company, Parent or any of their respective subsidiaries of any material portion
of any business or of any assets of the Company, Parent or any of their
respective subsidiaries, or to compel the Company, Parent or any of their
respective subsidiaries to dispose of or hold separate any material portion of
any business or of any assets of the Company, Parent or any of their respective
subsidiaries, as a result of the Merger or (iii) seeking to prohibit Parent or
any of its subsidiaries from effectively controlling in any material respect the
business or operations of the Company and its subsidiaries, taken as a whole.

                  (d) NO MATERIAL ADVERSE CHANGE. At any time on or after the
date of this Agreement there shall not have occurred any material adverse change
(or any development that, insofar as reasonably can be foreseen, is likely to
result in any material adverse change) in the business, properties, assets,
financial condition or results of operations of the Company and its
subsidiaries, taken as a whole.

                  (e) EXECUTION OF INDEMNIFICATION AGREEMENT. The
Indemnification Agreement between Parent and David T. Waldron, in a form
satisfactory to Parent, shall have been executed by all parties and shall be in
full force and effect.

                  (f) CORPORATE OPINION. The opinion of Cline, Williams, Wright,
Johnson & Oldfather, counsel to the Company, shall have been delivered to Parent
at the Closing as to the Company, the outstanding capital stock thereof, the
nature of the required Company stockholder vote, and the accuracy to their
knowledge of the Company's representations in Sections 3.01(d), (i) or (k)
hereof, and shall not have been withdrawn or modified in any material respect.

                  SECTION 6.03. CONDITIONS TO OBLIGATIONS OF THE COMPANY. The
obligation of the Company to effect the Merger is further subject to the
following conditions:

                  (a) REPRESENTATIONS AND WARRANTIES. The representations and
warranties of Parent and Sub set forth in this Agreement shall be true and
correct, in each case as of the date of this Agreement and as of the Closing
Date as though made on and as of the Closing Date, except as otherwise
contemplated by this Agreement, and the Company shall have received a
certificate signed on behalf of Parent by the chief executive officer and the
chief financial officer of Parent to such effect.

                  (b) PERFORMANCE OF OBLIGATIONS OF PARENT AND SUB. Parent and
Sub shall have performed in all material respects all obligations required to be
performed by them under this Agreement at or prior to the Closing Date, and the
Company shall have received a certificate signed on behalf of Parent by the
chief executive officer and the chief financial officer of Parent to such
effect.

                  (c) NO MATERIAL ADVERSE CHANGE. At any time on or after the
date of this Agreement there shall not have occurred any material adverse change
(or any development that, insofar as reasonably can be foreseen, is likely to
result in any material adverse change) in the business, properties, assets,
financial condition or results of operations of Parent and its subsidiaries,
taken as a whole.


                                       30
<PAGE>

                  (d) TAX OPINION. The Company shall have received the opinion
of Cline, Williams, Wright, Johnson & Oldfather, counsel to the Company, to the
effect that the Merger will constitute a tax-free transaction under the Code.

                  (e) FAIRNESS OPINION. The Company shall have received the
opinion of McDermott & Miller referred to in Section 3.01(v).

                  (f) OPINION OF PARENT'S COUNSEL. The Company shall have
received the opinion of the Deputy General Counsel of Parent to the effect that
the shares of Parent Common Stock to be issued in the Merger have been duly
authorized and issued by Parent and that the such shares have been duly
registered on the New York Stock Exchange.


         ARTICLE VII

         TERMINATION, AMENDMENT AND WAIVER

                  SECTION 7.01. TERMINATION. This Agreement may be terminated,
and the Merger contemplated hereby may be abandoned, at any time prior to the
Effective Time, whether before or after approval of matters presented in
connection with the Merger by the stockholders of the Company:

                  (a) by mutual written consent of Parent, Sub and the Company;
or

                  (b) by either Parent or the Company:

                         (i) if, upon a vote at a duly held Stockholders Meeting
or any adjournment thereof or by written consent of the shareholders of the
Company, any required approval of the stockholders of the Company shall not have
been obtained;

                         (ii) if the Merger shall not have been consummated on
or before June 30, 1999, unless the failure to consummate the Merger is the
result of a willful and material breach of this Agreement by the party seeking
to terminate this Agreement; provided, however, that the passage of such period
shall be tolled for any part thereof during which any party shall be subject to
a non-final order, decree, ruling or action restraining, enjoining or otherwise
prohibiting the consummation of the Merger or the calling or holding of the
Stockholders Meeting;

                         (iii) if the Company, on the one hand, or Parent or
Sub, on the other hand, materially breaches any of its covenants and obligations
hereunder and such breach is not cured after 30 days' written notice thereof is
given to the party committing such breach by the other party; or

                         (iv) if any Governmental Entity shall have issued an
order, decree or ruling or taken any other action permanently enjoining,
restraining or otherwise prohibiting the Merger and such order, decree, ruling
or other action shall have become final and non-appealable.

                  SECTION 7.02. EFFECT OF TERMINATION. In the event of
termination of this Agreement by either the Company or Parent as provided in
Section 7.01, this Agreement shall


                                       31
<PAGE>

forthwith become void and have no effect, without any liability or obligation on
the part of Parent, Sub or the Company, other than the provisions of Section
3.01(u), Section 3.02(i), Section 5.08, this Section 7.02 and Article VIII and
except to the extent that such termination results from the willful and material
breach by a party of any of its representations, warranties, covenants or
agreements set forth in this Agreement.

                  SECTION 7.03. AMENDMENT. This Agreement sets forth the entire
understanding of the parties with respect to the subject matter hereof and
supersedes all existing agreements among them concerning such subject matter.
This Agreement may be amended prior to the Closing (notwithstanding stockholder
adoption or approval) by written instrument executed by Parent, Sub and the
Company with all necessary approvals of their respective boards of directors and
senior management; PROVIDED, HOWEVER, that no such amendment shall become
effective without an appropriate vote by the Company's stockholders if they
would be adversely affected by the changes contained in any such amendment. An
amendment to accelerate or delay the Closing shall not be deemed to adversely
affect the stockholders.

                  SECTION 7.04. EXTENSION; WAIVER. At any time prior to the
Effective Time, the parties may (a)extend the time for the performance of any of
the obligations or other acts of the other parties, (b)waive any inaccuracies in
the representations and warranties contained herein or in any document delivered
pursuant hereto or (c)subject to the proviso of Section 7.03, waive compliance
with any of the agreements or conditions contained herein. Any agreement on the
part of a party to any such extension or waiver shall be valid only if set forth
in an instrument in writing signed on behalf of such party. The failure of any
party to this Agreement to assert any of its rights under this Agreement or
otherwise shall not constitute a waiver of such rights.


         ARTICLE VIII

         INDEMNIFICATION

                  SECTION 8.01. INDEMNIFICATION. The Company hereby agrees to
indemnify Parent, Sub and their respective officers, directors, employees,
agents and affiliates (collectively, the "Indemnified Parties") in respect of,
and to hold them harmless from and against, all expenditures, demands,
liabilities, losses, actual damages, costs, penalties (civil or criminal),
expenses, fines, settlements, interest, reasonable attorneys' fees and expenses,
suits, causes of action, legal or administrative proceedings, actions, demands
or claims (collectively, "Losses") of any kind whatsoever which may be incurred
by, imposed upon, or asserted or awarded against any of the Indemnified Parties
arising out of or resulting from the breach or inaccuracy of, or failure to
comply with any representation, warranty or covenant of the Company contained in
or made pursuant to this Agreement.

                  SECTION 8.02.  PROCEDURE FOR INDEMNIFICATION.

                  (a) If a party entitled to be indemnified under this Agreement
(an "Indemnitee") receives notice of the assertion, by an unaffiliated third
party (a "Third Party") of any claim or the commencement by any such person of
any action or proceeding (a "Third Party Claim") with respect to which
indemnification is provided under this Agreement, the Indemnitee shall give the
Company prompt notice thereof (together with a copy of any writing evidencing
such claim) after becoming aware of such Third Party Claim. The right of the
Indemnitee to be indemnified or


                                       32
<PAGE>

compensated hereunder in respect of any Third Party Claim will be affected by
its failure to give prompt notice of such Third Party Claim to the Company if,
and to the extent that, such failure prejudices the Company in the defense of
such Third Party Claim. The Company may, with the consent of Parent (which shall
not be unreasonably withheld) elect to compromise or defend, at the Company's
own expense and by the Company's own counsel, any Third Party Claim. If the
Company does so elect, it shall, within 30 days after receiving notice of the
Third Party claim, notify the Indemnitee and Parent of its intent to do so and
Parent shall have 10 days thereafter to give its consent to such election. If
Parent consents to the Company's election, the Indemnitee and Parent will
cooperate, at the expense of the Company, in the compromise or defense against
such Third Party Claim. If the Company elects not to compromise or defend the
Third Party Claim or fails to notify the Indemnitee and Parent of its election
as herein provided, or if Parent reasonably denies its consent to the Company's
election to do so, the Parent may pay (without prejudice of any of its rights
against the Company), compromise or defend such Third Party Claim.
Notwithstanding the foregoing, the Company and the Parent may not settle or
compromise any claim (unless the sole relief claimed by the Third Party is
monetary damages that are paid in full by the party settling or compromising
such claim) over the objection of the other parties; PROVIDED, HOWEVER, that
consent to settlement or compromise shall not be unreasonably withheld. In any
event, Parent or the Company may participate, at their own expense, in the
defense of any Third Party claim being conducted by the other.

                  (b) Any claim on account of any Loss which does not result
from a Third Party claim shall be asserted by written notice given by the
Indemnitee or Parent to the Company. The Company shall have 30 days following
receipt of such notice to respond to the claim contained therein. After notice
from the Company to the Indemnitee and Parent of their intention to pay such
Loss, the Company shall promptly remit payment therefor to the Indemnitee and
shall not be liable to the Indemnitee or Parent for any legal expenses or other
expenses incurred by the Indemnitee or Parent in connection therewith. If the
Company does not respond within such 30-day period, it shall be deemed to have
rejected responsibility for such Loss. If the Company does not respond within
the 30-day period or if the respond by rejecting the claim in whole or in part,
the Indemnitee and Parent shall be free to pursue such remedies as may be
available to such parties under applicable law.

                  (c) If the amount of any Loss shall, at any time subsequent to
payment pursuant to this Agreement, be reduced by any actual receipt of
insurance proceeds or other property received by the Indemnitee or Parent in
respect of such Loss, the amount of such reduction less any expenses incurred in
connection with obtaining such reduction shall promptly be repaid to the
Company.

         SECTION 8.03. LIMITATION ON LIABILITY. Notwithstanding any other
provision of this Agreement, the following limitations shall apply to the
Company's liabilities hereunder: (a) the Company's maximum liability to the
Indemnified Parties hereunder shall be the aggregate value of the Parent Common
Stock withheld from the Purchase Price pursuant to Section 8.05; (b) the Company
shall not be liable to the Indemnified Parties for any claim hereunder for which
notice has not been given to the Company on or before 11:59 p.m. (EST) on the
first anniversary of the Closing Date; and (c) the Company shall not be liable
for any individual Loss which does not exceed $1,000 and shall not be liable for
Losses exceeding $1,000 individually unless and until the aggregate losses
exceeding $1,000 individually equals or exceeds $7,500 and only to the extent of
the excess over $7,500.


                                       33
<PAGE>

         SECTION 8.04. COMPANY REPRESENTATIVE. For purposes of the foregoing
indemnification provisions of Article VIII, and for the purpose of asserting the
Company's rights pursuant to Section 3.02 of this Agreement, from and after the
Effective Time David T. Waldron shall be designated as the Company's
representative. The Company hereby appoints David T. Waldron as its
attorney-in-fact and authorizes him to take such action on its behalf as he
shall deem necessary or advisable in order to protect the interests of the
Shareholders of the Company and to carry out the purpose and intent of Section
3.02 and Article VIII hereof, including but not limited to: (a) giving and
receiving all notices permitted or required by those provisions of this
Agreement; (b) agreeing with the Indemnified Parties as to any indemnification
pursuant to this Agreement by the Company; (c) employing legal counsel; (d)
paying out of Company funds (or the Indemnification Fund established pursuant to
Section 8.05) any legal or other fees and expenses incurred by him on the
Company's behalf acting in his capacity as the Company's representative
hereunder; and (e) making, executing, acknowledging and delivering all other
contracts, orders, receipts, notices, requests, instructions, certificates,
letters or other writings and in general doing all things and taking all actions
which he, in his discretion, may consider necessary or proper in connection with
or to carry out the terms of Section 3.02 and Article VIII of this Agreement as
fully as if the Company were a continuing legal entity and was present and
acting in its own behalf. This power-of-attorney and all authority conferred
hereby is granted and conferred subject to the interests of the Company which is
a party to this Agreement, and in consideration of those interests and for the
purpose of completing the transactions contemplated hereby. This
power-of-attorney and all authority conferred hereby shall be irrevocable and
shall not be terminated by the Company, by the fact that the Company will be
merged out of existence pursuant to the terms of this Agreement, or by operation
of law, whether by the death, incompetency or incapacity of the Shareholders of
the Company or any of them, or by the occurrence of any other event. The
Company, and therefore each Shareholder of the Company, agrees, following the
Effective Time, to indemnify and hold the Company's representative free and
harmless from any and all loss, damage, expense or liability which he (or any
successor) may sustain or incur as a result of any action taken or not taken so
long as he acts in good faith in his capacity as Company representative
hereunder.

         SECTION 8.05. INDEMNIFICATION FUND. (a) Notwithstanding the provisions
of Article II of this Agreement, the Exchange Agent shall withhold from payment
or exchange to the stockholders of the Company cash and a number of shares of
Parent Common Stock equal, in the aggregate, to ten percent (10 %) of the
maximum number of shares available for exchange hereunder for a period of one
year from the Closing Date. Such withheld shares shall constitute the
"Indemnification Fund". Except as provided in this Section 8.05, the shares of
Parent Common Stock in the Indemnification Fund shall be held by the Exchange
Agent in the name and for the benefit of the stockholders of the Company
entitled to receive such shares pursuant to Article II.

                  (b) If, at any time during the one year period following the
Closing Date, Parent or any other Indemnified Party shall incur a Loss for which
the Company is liable for indemnification under this Article VIII, Parent and
the Company shall jointly notify the Exchange Agent of such occurrence and the
Exchange Agent shall cause the sale of sufficient shares of Parent Common Stock
from the Indemnification Fund (or the payment of sufficient cash from dividends
accrued on such shares) to fully compensate the Indemnified Party for such Loss.
In making any such payment, the Exchange Agent shall allocate the amount of the
payment among all of the stockholders of the Company entitled to receive such
shares (or dividends) pursuant to Article II on a pro rata basis.


                                       34
<PAGE>

                  (c) Immediately following the first anniversary of the Closing
Date, to the extent that no unresolved notices of claims for indemnification
hereunder have been received by the Company, all remaining shares and cash in
the Indemnification Fund shall be distributed to the stockholders of the Company
entitled to receive such shares (or dividends) pursuant to Article II on a pro
rata basis. If, as of such first anniversary of the Closing Date, unresolved
notices of claims for indemnification hereunder have been received by the
Company, Parent and the Company shall negotiate in good faith for a period not
to exceed 20 days to resolves such claims. Any such claims so resolved shall be
paid as described above. To the extent any claims remain unresolved following
such 20-day negotiation period, all such outstanding claims shall be submitted
to an arbitrator jointly selected by Parent and a representative of the
stockholders (or, if they should fail to agree on an arbitrator, one appointed
by the American Arbitration association) for final, fully-binding (except in the
case of fraud or interest on the part of the arbitrator) arbitration conducted
in accordance with the Commercial Arbitration Rules of the American Arbitration
Association. All parties shall use their best efforts to conclude any such
arbitration within 30 days of the expiration of the 20-day negotiation period.
Upon conclusion of any such arbitration, any claims for which the Company is
deemed liable shall be paid as described above and any shares or cash remaining
in the Indemnification Account shall be paid out to the stockholders of the
Company entitled to receive such shares (or dividends) pursuant to Article II on
a pro rata basis.



         ARTICLE IX

         GENERAL PROVISIONS

                  SECTION 9.01. SURVIVAL OF REPRESENTATIONS AND WARRANTIES. The
representations and warranties in this Agreement and in any instrument delivered
pursuant to this Agreement shall survive until the first anniversary of the
Effective Time. This Section 8.01 shall not limit any covenant or other
agreement of the parties which by its terms contemplates performance after such
first anniversary of the Effective Time.

                  SECTION 9.02. NOTICES. All notices, requests, claims, demands
and other communications hereunder shall be in writing and shall be deemed given
if delivered personally, mailed by registered or certified mail (return receipt
requested) or sent by overnight courier (providing proof of delivery) to the
parties at the following addresses (or at such other address for a party as
shall be specified by like notice):

                  (a)      if to Parent or Sub, to

                           Sallie Mae, Inc.
                           11600 Sallie Mae Drive
                           Reston, Virginia 20193

                           Attention: Mark A. Olson

                           with a copy to:


                                       35
<PAGE>

                           Sallie Mae, Inc.
                           11600 Sallie Mae Drive
                           Reston, Virginia 20193

                           Attention: Marianne Keler, Esq.


                  (b)      if to the Company, to

                           Electronic Marketing Resource Group, Inc.
                           204 East 25th Street
                           Kearney, Nebraska 68847

                           or at

                           P.O. Box 640
                           Kearney, Nebraska 68848

                           Attention: David T. Waldron, President

                           with a copy to:

                           Cline, Williams, Wright, Johnson & Oldfather
                           1900 U.S. Bank Building
                           233 South 13th Street
                           Lincoln, Nebraska 68508-2095

                           Attention:  Robert J. Routh, Esq.

                  SECTION 9.03.  DEFINITIONS.  For purposes of this Agreement:

                  (a) an "affiliate" of any person means another person that
directly or indirectly, through one or more intermediaries, controls, is
controlled by, or is under common control with, such first person;

                  (b) "material adverse change" or "material adverse effect"
means, when used in connection with the Company or Parent, any change or effect
(or any development that, insofar as can reasonably be foreseen, is likely to
result in any change or effect) that is materially adverse to the business,
properties, assets, financial condition, results of operations or prospects of
such party and its subsidiaries taken as a whole, or materially adversely
affects the ability of any party to perform its obligations hereunder or to
consummate the transactions contemplated hereby;

                  (c) "person" means an individual, corporation, partnership,
joint venture, association, trust, unincorporated organization or other entity;

                  (d) a "subsidiary" of any person means another person, an
amount of the voting securities, other voting ownership or voting partnership
interests of which is sufficient to elect at least a majority of its Board of
Directors or other governing body (or, if there are no such voting


                                       36
<PAGE>

interests, 50% or more of the equity interests of which) is owned directly or
indirectly by such first person; and

Section 4.02.

                  SECTION 9.04. INTERPRETATION. When a reference is made in this
Agreement to a Section, Exhibit or Schedule, such reference shall be to a
Section of, or an Exhibit or Schedule to, this Agreement unless otherwise
indicated. The headings contained in this Agreement are for reference purposes
only and shall not affect in any way the meaning or interpretation of this
Agreement. Whenever the words "include", "includes" or "including" are used in
this Agreement, they shall be deemed to be followed by the words "without
limitation".

                  SECTION 9.05. COUNTERPARTS. This Agreement may be executed in
one or more counterparts, all of which shall be considered one and the same
agreement and shall become effective when one or more counterparts have been
signed by each of the parties and delivered to the other parties.

                  SECTION 9.06. ENTIRE AGREEMENT; NO THIRD-PARTY BENEFICIARIES.
This Agreement, the Stockholders' Agreement and the Indemnification Agreement
(a)constitute the entire agreement, and supersede all prior agreements and
understandings, both written and oral, among the parties with respect to the
subject matter of this Agreement, the Stockholders' Agreement and the
Indemnification Agreement and (b)except for the provisions of Article II, are
not intended to confer upon any person other than the parties any rights or
remedies.

                  SECTION 9.07. GOVERNING LAW. This Agreement shall be governed
by, and construed in accordance with, the laws of the State of Delaware,
regardless of the laws that might otherwise govern under applicable principles
of conflicts of laws thereof.

                  SECTION 9.08. SEVERABILITY. If any term or provision of this
Agreement is determined to be invalid, illegal or incapable of being enforced by
any rule of law or public policy, all other terms and provisions of this
Agreement shall nevertheless remain in full force and effect so long as the
economic or legal substance of the transactions contemplated hereby is not
affected in any manner adverse to any party. Upon determination that a term or
other provision is invalid, illegal or incapable of being enforced, the parties
hereto shall negotiate in good faith to modify this Agreement so as to effect
the original intent of the parties as closely as possible in a permissible
manner.

                  SECTION 9.09. NO WAIVER; REMEDIES CUMULATIVE. No failure or
delay on the part of any party hereto in the exercise of any right hereunder
shall impair such right or be construed to be a waiver or, or acquiescence in,
any breach of any representation, warranty, covenant or other agreement herein,
nor shall any single or partial exercise of such right preclude other or further
exercise thereof or of any other right. All rights and remedies existing under
this Agreement are cumulative to, and not exclusive of, any rights or remedies
otherwise available.

                  SECTION 9.10. ASSIGNMENT. Neither this Agreement nor any of
the rights, interests or obligations hereunder shall be assigned, in whole or in
part, by operation of law or otherwise by any of the parties without the prior
written consent of the other parties, except that Sub may assign, in its sole
discretion, any of or all its rights, interests and obligations under this
Agreement to Parent or to any direct or indirect wholly owned subsidiary of
Parent. Subject to


                                       37
<PAGE>

the preceding sentence, this Agreement will be binding upon, inure to the
benefit of, and be enforceable by, the parties and their respective successors
and assigns.

                  SECTION 9.11. ENFORCEMENT. The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached. It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any court of the
United States located in the State of Delaware or the State of Virginia or in
Delaware state court, this being in addition to any other remedy to which they
are entitled at law or in equity. In addition, each of the parties hereto (a)
consents to submit itself to the personal jurisdiction of any Federal court
located in the State of Delaware or the State of Virginia or any Delaware state
court in the event any dispute arises out of this Agreement or the transactions
contemplated by this Agreement, (b) agrees that it will not attempt to deny or
defeat such personal jurisdiction by motion or other request for leave from any
such court and (c) agrees that it will not bring any action relating to this
Agreement or the transactions contemplated by this Agreement in any court other
than a Federal court sitting in the State of Delaware or the State of Virginia
or a Delaware state court.


                                       38
<PAGE>


                  IN WITNESS WHEREOF, Parent, Sub and the Company have caused
this Agreement to be signed by their respective officers thereunto duly
authorized, all as of the date first written above.


                                    SLM HOLDING CORPORATION


                                    ---------------------------------
                                      Name:
                                      Title:


                                    EMRG ACQUISITION CORPORATION


                                    ---------------------------------
                                      Name:
                                      Title:



                                    ELECTRONIC MARKETING RESOURCE GROUP, INC.


                                    ---------------------------------
                                      Name:
                                      Title:





                                       39



<PAGE>

                                                                     Exhibit 5.1

                                                                    May 26, 1999



Electronic Marketing Resource Group, Inc.
204 East 25th Street
P. O. Box 640
Kearney, NE 68848

SLM Holding Corporation
11600 Sallie Mae Drive
Reston, Virginia 20193

Ladies and Gentlemen:

         This opinion is being furnished in connection with the Registration
Statement on Form S-3 (the "Registration Statement") being filed by SLM Holding
Corporation, a Delaware corporation (the "Company") under the Securities Act of
1933, as amended, relating to the registration of up to 82,514 shares (the
"Shares") of the Company's common stock, par value $ .20 per share (the "Common
Stock"). The Shares were issued to the selling shareholders in connection with
the merger of Electronic Marketing Resource Group, Inc. into the Company's
wholly owned subsidiary, EMRG Acquisition Corporation.

         I or a member of my staff have examined originals or copies, certified
or otherwise identified to my satisfaction, of such corporate records and other
documents, and have conducted such other investigations of fact and law, as I
have deemed necessary or advisable for purposes of this opinion.

         Based upon the foregoing, I am of the opinion that the Shares have been
duly authorized and, upon receipt by the Company of the consideration therefor,
the Shares will be legally issued, fully paid and nonassessable.

         I consent to the filing of this opinion as an exhibit to the
Registration Statement and to the reference to me in the Prospectus forming part
of the Registration Statement.

                                        Very truly yours,



                                        s/ Marianne M. Keler


<PAGE>

                                                                 Exhibit 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the incorporation by
reference in this Form S-3 of our report dated January 14, 1999 included in
the SLM Holding Corporation's 1998 Annual Report to Shareholders which is
incorporated by reference into SLM Holding Corporation's Form 10-K for the
year ended December 31, 1998.

                                            Arthur Andersen LLP

Washington, D.C.
June 4, 1999


<PAGE>

                                                                 Exhibit 23.2


                       CONSENT OF INDEPENDENT AUDITORS


We consent to the reference to our firm under the caption "Experts" in the
Registration Statement (Form S-3) and related Prospectus of SLM Holding
Corporation for the registration of 82,514 shares of its common stock and to
the incorporation by reference therein of our report dated January 13, 1997,
with respect to the consolidated financial statements of SLM Holding
Corporation incorporated by reference in its Annual Report (Form 10-K) for
the year ended December 31, 1998 filed with the Securities and Exchange
Commission.

                                            Ernst & Young LLP

Washington, D.C.
June 3, 1999



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