VOICE IT WORLDWIDE INC
10QSB, 1996-11-13
HOUSEHOLD AUDIO & VIDEO EQUIPMENT
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                         FORM 10-QSB
                              
           U.S. SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C. 20549
                              
     QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE
               SECURITIES EXCHANGE ACT OF 1934
                              
                              
    For the quarterly period ended:   September 30, 1996
                              
            Commission File Number:       0-7796
                              
                              
                              
                          VOICE IT WORLDWIDE, INC.
   (Exact Name of Registrant as Specified in its Charter)

          Colorado                          83-0203787
(State or other jurisdiction of          (I.R.S. Employer
incorporation or organization)        Identification Number)


2643 Midpoint Drive, Suite A
   Fort Collins, Colorado                       80525
(Address of principal                        (Zip Code)
  executive offices)

                            (970) 221-1705
    (Registrant's Telephone Number, Including Area Code)
                              


     Check whether the issuer (1) filed all reports required
to  be  filed  by  Section  13 or 15(d)  of  the  Securities
Exchange Act of 1934 during the past 12 months (or for  such
shorter  period that the issuer was required  to  file  such
reports),   and  (2)  has  been  subject  to   such   filing
requirements for the past 90 days.

     Yes     X      No


     Number  of  shares outstanding of the  Issuer's  Common
Stock,   as   of   September  30,   1996   was     5,054,802
shares of the Registrant's common stock $.10 par value.

                        VOICE IT WORLDWIDE, INC.
                            Balance Sheets
                               Assets
                            (unaudited)
<TABLE>
<CAPTION>
                                     December 31,        September 30,
                                         1995                1996
<S>                                     <C>                   <C>
Current assets:
  Cash and cash equivalents            $251,321            $380,432
  Accounts receivable, net of 
   allowance $173,165 and $202,522 
   respectively (Note 5)              4,959,919           2,550,512
  Other receivables                     115,299             147,099
  Inventories (Note 3)                3,512,245           2,606,158
  Prepaid expenses and other
   current assets                       115,612              10,657
                                      8,954,396           5,694,858
Tooling, furniture and office 
 equipment, net of accumulated 
 depreciation (Note 3)                  254,677             401,337

Other assets (Note 3)                   463,327             665,339

Total assets                         $9,672,400          $6,761,534

Liabilities and Stockholders' Equity

Current liabilities:
  Accounts payable                   $2,199,876          $1,441,231
  Accrued liabilities (Note 3)          720,721             558,757
  Note payable (Note 2 and 5)                 0             222,702
                                      2,920,597           2,222,690

Long-term debt (Notes 5)              3,060,701           2,450,000

Stockholders' equity (Note 7):
  Common stock; $.10 par; 
   10,000,000 shares authorized; 
   5,054,802 issued & outstanding      505,480              505,480
  Additional paid in capital         5,364,910            5,364,910
  Accumulated deficit               (2,179,288)          (3,781,546)
                                     3,691,102            2,088,844

Total liabilities and stockholders' 
 equity                             $9,672,400           $6,761,534
</TABLE>


PART I  -  FINANCIAL INFORMATION

ITEM 1.  Financial Statements

                        VOICE IT WORLDWIDE, INC.
                       Statements of Operations
                             (unaudited)
<TABLE>
<CAPTION>
                         Three Months Ended              Nine Months Ended  
                           September 30,                   September 30,  
                          1995       1996              1995           1996   
<S>                       <C>          <C>              <C>            <C>
Sales - net            $2,952,843  $2,203,294       $9,449,497    $7,355,496 
Cost of sales           2,050,962   1,148,577        5,775,898     4,315,571  
  Gross profit            901,881   1,054,717        3,673,599     3,039,925 

Operating expenses:
 Administrative and 
  general                 232,720    284,240           737,813       860,437   
  Selling & marketing     577,285    612,474         2,584,530     1,657,317
  Research and 
   development            188,375    152,452           573,648       501,982   
  Consumer price 
   reduction program      625,565         0            625,565            0
  Non recurring charge
   to operations               0   1,421,703                0      1,421,703
   Total operating
    expenses            1,623,945  2,470,869         4,521,556     4,441,439  

Net operating profit     (722,064)(1,416,152)         (847,957)   (1,401,514)

Other income (expense):
  Interest expense        (22,635)   (56,503)          (31,589)     (201,715)
  Interest income           3,094         0             63,657           971

Net income (loss) 
 before income tax       (741,605)(1,472,655)         (815,889)   (1,602,258)
Income tax (Note 4)             0          0                 0             0

Net income (loss)       ($741,605)($1,472,655)       ($815,889)  ($1,602,258)  

Net income (loss)
  per common share 
 (Note 8)                  ($0.16)     ($0.29)          ($0.18)       ($0.32)  

Weighted avg. number
  of shares 
  outstanding           4,592,882    5,054,802       4,468,688     5,054,802
</TABLE>


                           VOICE IT WORLDWIDE, INC.
                           Statements of Cash Flows
                                (unaudited)
<TABLE>
<CAPTION>

                                                  Nine Months Ended
                                                    September 30
                                                1995             1996
<S>                                           <C>                 <C>
Cash flows from operating activities:
  Net (loss)                                 ($815,889)        ($1,602,258)
  Adjustments to reconcile net (loss)
   to net cash provide by or used in
   operating activities:
    Non-cash charge to operations                    0           1,421,703
    Allowance for discounts and bad debts       42,478              29,357
    Depreciation and amortization               83,788             142,832
    Amortization of deferred loan costs              0              19,080
    Changes in current assets
     and liabilities:
       Receivables                             133,730           2,348,250
       Prepaid expenses                        (19,672)             17,813
       Inventories                          (3,013,929)           (216,396)
       Accounts payable                        364,134            (758,645)
       Accrued liabilities                     210,253            (374,042)
       Notes payable                                0              222,702
    Cash (used in) provided by 
     operating activities                   (3,015,107)          1,250,396

Cash flows from investing activities:
  Other assets                                 (63,143)           (290,299)
  Acquisition of tooling, furniture 
   and equipment                              (183,275)           (220,285)
    Cash used in investing activities         (246,418)           (510,584)

Cash flows from financing activities:
  Payments on line of credit - net             605,030            (610,701)
  Payment of stockholder appraisal rights       (4,212)                  0
  Issuance of common stock (net of
   offering costs)                             967,398                   0
  Increase in deferred offering costs          (43,717)                  0
    Cash used in financing activities        1,524,499            (610,701)
Net increase (decrease) in cash             (1,737,026)            129,111
Cash - Beginning of period                   2,002,981             251,321

Cash - End of period                          $265,955            $380,432
</TABLE>

Supplemental disclosure of cash flow information:  Cash paid
during the year for interest
  was $0 (1995) and $199,376 (1996).
     


                        VOICE IT WORLDWIDE, INC.
                  Statement of Stockholders' Equity 
                             (unaudited)

<TABLE>
<CAPTION>

                                        Additional
                      Common Stock        Paid-in     Accumulated
                 Shares        Amount     Capital       Deficit        Total

<S>               <C>           <C>        <C>            <C>           <C>
Balance - 
December 31, 
1995          5,054,802      $505,480   $5,364,910    ($2,179,288)   $3,691,102


Net (loss) 
 for the nine 
 months ended 
 September 30,
 1996                 0             0            0     (1,602,258)   (1,602,258)

Balance - 
September 30, 
1996          5,054,802      $505,480   $5,364,910    ($3,781,546)   $2,088,844
</TABLE>



                  VOICE IT WORLDWIDE, INC.
                Notes to Financial Statements
                         (unaudited)

Note 1 - Summary of Significant Accounting Policies

The summary of the Company's significant accounting policies
are  incorporated  by reference to the Voice  It  Worldwide,
Inc.  Annual Report on Form 10-KSB for the fiscal year ended
December 31, 1995.

The  statements of operations, balance sheets, stockholders'
equity  and  cash flows have not been audited by independent
accountants,  but in the opinion of the management,  reflect
all  normal recurring adjustments and entries necessary  for
the fair presentation of the operations of the Company.  The
results  of  operations  for any  quarter,  and  quarter-to-
quarter  trends,  are  not  necessarily  indicative  of  the
results to be expected for any future period.


Note 2 - Letter of Credit

The Company has irrevocable standby letters of credit in the
aggregate  amount of approximately $110,000.  These  letters
of   credit  are  required  by  major  suppliers  and   have
expiration dates ranging from October, 1996 through January,
1997.   These letters of credit are secured by the Company's
line of credit (Note 5).


Note 3 - Selected Balance Sheet Information
<TABLE>
<CAPTION>
                                        December 31,       September 30,
                                            1995               1996
<S>                                          <C>                <C>
Inventories
     Raw materials                     $ 1,194,821          $1,058,531
     Finished goods                      2,317,424           1,547,627
                                       $ 3,512,245          $2,606,158
Tooling, furniture and equipment
     Office furniture and equipment    $   111,797          $  206,457
     Tooling and manufacturing 
      equipment                            321,169             446,793
                                           432,966             653,250
     Less accumulated depreciation        (178,289)           (251,913)
                                       $   254,677          $  401,337
Other assets
     Deferred loan costs - net of 
      accumulated amortization of 
      $2,119 in 1995 and $21,199
      in 1996                          $   181,274          $  162,194
     Product software development 
      costs - net of accumulated
      amortization of $0 in 1995 and
       $39,664 in 1996                     146,838             290,483
     Patent costs - net of accumulated 
      amortization of $24,350 in 1995 
      and $53,893 in 1996                  113,446             190,893
     Other                                  21,769              21,769
                                       $   463,327          $  665,339
     </TABLE>


Note 3 - Selected Balance Sheet Information (continued)
<TABLE>
<CAPTION>
                                       December 31,         September 30,
                                          1995                  1996
<S>                                        <C>                   <C>
Accrued liabilities
     Payroll taxes                      $ 17,430              $     0
     Vacation                             24,751               33,596
     Advertising                         533,055              358,634
     Warranty                             88,707               25,554
     Commissions                          47,836              110,803
     Other                                 8,942               30,170
                                        $720,721             $558,757
</TABLE>
Note 4 - Income Taxes

The  Company reports income taxes for interim periods  based
on   annualized  estimates  of  earnings,  tax  credits  and
book/tax  differences at the estimated annual effective  tax
rate.   For  federal  and  state income  tax  purposes,   at
December 31, 1995, the Company had net operating loss  carry
forwards  of  approximately $2,034,000  which  substantially
expire in fiscal year 2009.


Note 5 - Long-Term Debt
<TABLE>
<CAPTION>
                                              December 31,      September 30,
                                                  1995               1996
<S>                                               <C>                 <C>
$4,000,000  line  of credit  to  a  bank,                    
interest  at their "Base Rate"  plus  3%,                    
totaling  11.25 % at September 30,  1996,                    
payable  monthly,  principal  due  on  or                    
before  March  31, 1998.  Borrowings  are                    
collateralized  by,  and  limited  to   a           
percentage    of    eligible     accounts
receivables,  finished goods  inventories
and   letters  of  credit  as  additional
collateral (Notes 6 and 9).                   $   610,701        $   222,702
                                                             
8%    convertible   debenture,   interest                    
payable  monthly,  convertible  into  one                    
share of common stock for each $2.625  of                    
principal   converted.    Principal   due                    
November  1, 2002.  Loan costs associated                    
with  this  debenture were  approximately                    
$180,000, and are amortized over the life                    
of   the   agreement  resulting   in   an
effective  interest rate of 9%.   Monthly
principal  redemption of one  percent  of
the  then  outstanding balance begins  in
November, 1998 (Note 9).                        2,450,000          2,450,000
                                                             
Less current portion                                   -             222,702
                                                             
Total long-term debt                         $  3,060,701         $2,450,000
</TABLE>


Note 6 - Related Party Transactions

As  additional collateral for the line-of-credit  (Note  5),
the  Company  used letters-of-credit issued from individuals
with  the  Company  as beneficiary.  These letters-of-credit
could be drawn upon by the Company's bank if the Company was
in  default of the Credit and Security Agreement between the
bank  and  the Company.  The Company paid interest quarterly
at  the  rate  of 10% of the face amount of the  letters-of-
credit with a 5% premium on any amount that is drawn upon by
the  bank.  Additionally, there were 20,000 warrants  issued
to   the  participants  of  this  program  to  purchase  the
Company's common stock (Note 7).  The last of these letters-
of-credit expired May 30, 1996.


Note 7 - Stockholders' Equity

Stock Options

The   Company  has  reserved  a  total  of  860,243  of  its
authorized but unissued common stock for stock option  plans
(the   "Plans")  pursuant  to  which  officers,   directors,
employees  and non-employees of the Company are eligible  to
receive incentive and/or non-qualified stock options.  Under
the  terms  of the Plans, options are exercisable  based  on
various  vesting  schedules with  an  exercise  price  which
equals  the market price of the common stock on the date  of
grant.   Through September 30, 1996, the Company had granted
494,943 options with various vesting periods and an exercise
price of between $1.56 and $3.00 per share.  As of September
30,  1996, 268,610 granted options are vested with  exercise
prices  ranging  from $1.56 to $3.00.  However,  no  options
have been exercised.

Warrants

During 1995, the Company completed the sale of 648,880 units
of its common stock.  Each Unit consists of one unregistered
share of its $.10 par value common stock and one-half  of  a
detachable  unregistered common stock purchase warrant  (the
"Warrant").   One  Warrant entitles the  holder  thereof  to
purchase,  at  a  price of $2.50, one share of  unregistered
Common  Stock  at  any time until December 31,  1996  unless
extended  by the Company's Board of Directors.   There  were
324,440 warrants issued as part of the offering.

In  connection  with  the $2,450,000  convertible  debenture
(Note   4),   the  Company  issued  915,000  warrants   (the
"Debenture  Warrants")  to buy unregistered  shares  of  the
Company's  common stock at an exercise price  of  $2.75  per
share.  These  Debenture Warrants have a three year life and
may  be redeemed, after October 27, 1996, by the Company for
$.05  per  Debenture Warrant if the Company's  common  stock
price  reaches a $6.00 bid price for 20 consecutive  trading
days.   In  the first quarter, 1996, the Company  issued  an
additional 25,000 warrants at an exercise price of $1.50 per
share  to  the debenture holder in exchange for a waiver  of
certain  financial covenants.  These warrants have basically
the same terms and conditions as the Debenture Warrants.

In  connection  with the above private placement  of  common
stock  and  the  issuance of convertible debt,  the  Company
issued  an  aggregate  total  of  38,131  warrants  to   the
placement  agents.   Each  warrant entitles  the  holder  to
purchase one unregistered share of common stock at any  time
from  June, 1996 through June, 1999 at an exercise price  of
$2.75 per share.
Note 7 - Stockholders' Equity (continued)

In  connection with the additional collateral program  (Note
6),  the  Company  issued  20,000 warrants  to  acquire  the
Company's common stock.  Each warrant entitles the holder to
purchase  one  share  of the Company's  unregistered  common
stock  at  an  exercise  price of $2.75  per  share.   These
warrants  can  be  exercised at  any  time  prior  to  their
expiration in May, 2000.


Note 8 - Earnings Per Share

Net income per common share is based on the weighted average
number  of  common shares outstanding, inclusive  of  common
stock equivalents computed using the modified treasury stock
method.  However, common stock equivalents were not used  in
computing the loss per share, as their inclusion would  have
been anti-dilutive.


Note 9 -Financial covenants

Because  of  the $1.4 million non-cash charge to  operations
for the current change in technology and discontinuance of a
product  line, the Company has technically breached  certain
financial  covenants with its lenders.   Additionally,  this
charge  may negatively impact the rate of conversion of  the
convertible  debenture issued in connection  with  financing
the  Company  obtained during fourth quarter of  1995.   The
Company  is  currently  finalizing  negotiations  with   the
financial  institutions  to waive and/or  cure  the  default
(Note 5).

Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS  OR  PLAN  OF
OPERATION

Overview

     Voice It Worldwide, Inc. ("Voice It") designs, develops
and  markets  personal consumer electronics  products  which
allow  people  to  verbalize  reminders  and  messages   for
themselves  and others without the need for pen  and  paper.
Voice  It  products  utilize  computer  chip  technology  to
capture    ideas,   thoughts,   reminders   and    messages,
incorporating  high  quality recording with  patent  pending
message   management  features.   Voice  It  Personal   Note
Recorders  are  about  the  size  of  a  credit   card   and
approximately   1/3   inch  thick.   Their   compact   size,
portability   and  ease  of  use  make  them  a   convenient
replacement  for  handwritten sticky notes, particularly  at
times and in places where handwriting is impractical.

     The  Company's  first product, the Voice  Itr  Personal
Note  Recorder, with a 75 second capacity was introduced  in
the  market  in November of 1993.  Since then,  the  product
line  has  expanded to six models with recording  capacities
from  40  seconds to 8 minutes.  The 5 and 8  minute  models
were  just introduced during the third quarter, with  the  5
minute  model  quickly  becoming one of  the  Company's  top
selling  models.  This broad range of products  with  retail
prices ranging from $29.99 to $89.95 makes Voice It the only
company  to  offer  consumers  such  a  broad  selection  of
products and prices.

     During  October, 1996, the Company began  shipping  its
new dictation length solid state voice recorder product line
with  organizer features.  The palm-sized Voice It  Managers
are   available   in  two  models  with  maximum   recording
capacities  of 22 and 45 minutes including an  LCD  display,
five  user  defined channels and a list of  20  icons.   The
organizer  will also have a unique contact file  capable  of
storing up to 100 names with 3 phone numbers per name and an
automatic telephone dialing feature.  The products are being
launched in both catalogs and retail stores.

     In October, the Company also announced the introduction
of  its  fifth new product for 1996.  In November, Voice  It
will begin shipping a new voice recognition clock, available
exclusively  through the Brookstone catalog  and  Brookstone
stores  during the holiday season.  This is the first travel
alarm  clock that lets you set the time and alarm with  your
voice.   It  also  includes a special  "talk  back"  feature
confirming  the time and alarm activation.  This product  is
the   Company's  first  venture  into  the  field  of  voice
recognition and expands its technology base.

     The  Company markets its products in the United  States
and  internationally in Canada, Europe, the Far East and the
Middle  East  and  has  rapidly  increased  its  sales  from
$144,000  in  its  first  year  of  operations  in  1993  to
approximately $15.6 million for the year ended December  31,
1995.   Voice It products are now available in approximately
5,000  retail outlets in the United States and Canada.   The
products are available in a variety of distribution channels
including  department stores, mass merchants,  office  super
stores,  catalog showrooms, electronic specialty stores  and
direct mail catalogs.

     At  the  start of the third quarter, 1995, the  Company
implemented   a  pricing  strategy  on  its  Personal   Note
Recorders  designed to broaden consumer  demand,  capture  a
significant  market  share, create a dominant  retail  shelf
presence  and  deter low end competition in the marketplace.
The  Company lowered prices on its shorter run time products
and  introduced  two new higher margin note  recorders  with
greater recording capacities and additional features.   With
the introduction of new higher margin models, most retailers
that  were carrying only one Voice It model added  at  least
one  additional model to their retail assortment while  many
chose to carry several models.
     The  success of the Company's marketing strategies  has
resulted  in  capturing the leadership role in  the  digital
recording  category in both sales dollars and in the  number
of  units sold.  During 1995, the Company was able  to  both
deter  low-end competition and establish its  brand  as  the
definitive leader.  Based upon independent research reports,
Voice  It  leads the category with approximately 50%  dollar
share  of  the  market which is more than twice  the  market
share  of its closest competitor.  Management believes  that
the Company's successful market position is directly related
to  its  broad based distribution, availability of  a  broad
product  line  with  a wide price selection  at  retail  and
promotion of its products through national advertising.

     Coinciding  with  the  price  reduction,  the   Company
initiated  an  aggressive cost reduction program  which  has
resulted in significant improvement in gross margins.  Gross
margins declined to a low of 30% during the third quarter of
1995  and  have gradually increased each quarter culminating
at  nearly  48%  gross margin for the current quarter  ended
September 30, 1996.  The Company expects to achieve  similar
margin  levels  for  the  remainder  of  the  year  and   is
continuing its efforts to improve gross margins through  new
lower priced technology.

     During  1995,  the  Company  research  and  development
efforts  resulted  in the introduction of five  new  product
entries, two in the first half of the year, and three in the
second  half  of  the  year.  These  new  products  provided
consumers  with features not found on any digital  recording
products  in  the marketplace.  In 1996, the  Company  again
focused  on new products introducing two new note  recorders
to its current product line, two new models of Voice Manager
products  with dictation length recording capacities  to  44
minutes  and enhanced organizer features including  a  phone
bank  and  message  alarm  capability.   Additionally,   the
Company  expanded  its technology base  by  introducing  its
first   product  with  voice  recognition  capability.    In
November,   the   Company  will  begin  shipping   a   voice
recognition clock which uses voice commands to set the  time
and alarm.

     While  the Company introduced five new products  during
1996,  it has also decided to discontinue a product.  During
1995,  the  Company introduced the Message Center which  was
designed  to be used in households to organize messages  for
family  members.  Although the Company was able  to  achieve
initial distribution in approximately 1500 stores, the  lack
of  consumer  awareness combined with a  competitors  recent
liquidation of a similar type of product at very low  prices
forced the company to make the decision to discontinue  this
product line.



Results of Operations

     The   following  table  sets  forth,  for  the  periods
indicated, items in the Statement of Operations expressed as
a percentage of net sales:
<TABLE>
<CAPTION>
                              Three Months Ended        Nine Months Ended
                                September 30,             September 30,
                             1995         1996         1995         1996
<S>                           <C>         <C>           <C>          <C>
  Net sales                 100.0%        100.0%      100.0%       100.0%
  Cost of sales              69.5          52.1        61.1         58.7
    Gross profit             30.5          47.9        38.9         41.3
  Operating expenses
    Administrative and 
     general                  7.9          12.9         7.8         11.7
    Selling and marketing    19.5          27.8        27.4         22.6
    Research and development  6.4           6.9         6.1          6.8
    Consumer price reduction
     program                 21.2           0.0         6.6          0.0
    Non recurring charges 
     to operations            0.0          64.5         0.0         19.3
  Total operating expenses   55.0         112.1        47.9         60.4
  Operating income (loss)   (24.5)        (64.2)       (9.0)       (19.1)
  Other income (expense),
   net                       (0.7)         (2.6)        0.3         (2.7)
  Net loss before income
   tax                      (25.2)        (66.8)       (8.7)       (21.8)
  Income tax (benefit)        0.0           0.0         0.0          0.0
  Net loss                  (25.2)%       (66.8)%      (8.7)%      (21.8)%
</TABLE>

Three  Months  ended September 30, 1996  compared  to  Three
Months ended September 30, 1995

    Sales  for  the three months ended  September  30,  1996
were  $2,203,300 compared to $2,952,800 for the three months
ended  September  30, 1995.  The Company experienced  strong
orders  for  its new Voice Manager product line  during  the
third  quarter, 1996.  However, the Company was  delayed  in
manufacturing  and shipping the new Voice  Manager  creating
over  a  $1.1 million back order situation at September  30,
1996.   The  Company  began shipping the  Voice  Manager  to
retail  accounts  during the first part  of  October,  1996.
Management  has  also seen strong orders of  its  other  new
product  introductions.  The VT-300 model with five  minutes
of recording time and new "Flash" chip technology is quickly
becoming one of its more popular models.  Management expects
to  see significant retail sales of its products through the
holiday   season  with  the  implementation  of  a  national
advertising  campaign including cable  television  and  spot
radio beginning in November, 1996.

    Cost of sales for the third quarter ended September  30,
1996  decreased  to $1,148,600 or 52.1% of  net  sales  from
$2,051,000 or 69.5% of net sales during the third quarter of
1995.    The  dollar  decrease  is  due  in  part   to   the
corresponding  decrease  in  unit  sales.   However,  as   a
percentage  of  net sales, cost of sales have  significantly
decreased  through the Company's cost reduction program  put
in place after adopting the aggressive pricing policy during
the  third quarter of 1995.  This cost reduction program and
the introduction of new technology has effectively increased
the  Company's gross product margin back to 48%  during  the
current quarter from 30% during the  third quarter of 1995.

    General  and  administrative expenses increased  43%  or
$51,500  to $284,200 or 12.9% during the third three  months
of  1996 compared with $232,700 or 7.9% for the same  period
in  1995.  These expenses increased for the quarter  due  to
increased costs associated with investor relations including
salaries,  legal and public relations expenses.   Additional
costs    associated   with   increased   amortization    and
depreciation  is  related to increased  capital  assets  and
patent costs.

    Sales  and  marketing  expenses for  the  quarter  ended
September  30, 1996 increased 6% or $35,200 to  $612,500  or
27.8%  of  net sales in 1996 from $577,300 or 19.5%  of  net
sales  in  1995.   This slight increase  is  mostly  due  to
increased  fixed  costs such as advertising preparation  (to
prepare  the  Company's  fourth quarter  advertising  media)
offset by reduced variable costs due to lower sales volume.

    Research  and development costs decreased by $35,900  to
$152,500 for the third quarter of 1996 from $188,400 for the
same  quarter in 1995.  The Company capitalizes its  product
software  development cost in accordance with  GAAP.   These
costs are being amortized over the estimated useful life  of
the  product.   The net effect of this change in  the  third
quarter  of  1996  was  to  defer approximately  $49,700  of
research  expenses  related to software  development.   Non-
software development research costs are expensed as incurred
and  are  in  support of existing products as  well  as  the
development of new products.

    The  Company  initiated an aggressive  pricing  strategy
during  the  third  quarter of 1995.  Associated  with  this
program  was  consumer price reduction program  designed  to
immediately  reduce  the  retail shelf  price  of  Voice  It
products.   The success of this strategy helped the  Company
to  capture  the  leadership role in the  digital  recording
category.

    During third quarter, 1996, the Company recorded  a  non
recurring charge to operations of $1,421,703.  This non-cash
charge  results  primarily from the  discontinuance  of  the
Message  Center  product line and the reduction  of  certain
inventory  carrying  costs due to technology  advances.   In
discontinuing the Message Center product line,  the  charges
incurred  are due to reducing the carrying cost of  existing
inventory  to the estimated market value as well as  writing
off   certain  amounts  for  related  tooling  and   product
merchandising.

    Due  to the above mentioned $1,421,703 non-recurring and
non-cash  charge  to  operations, the  Company  recorded  an
operating loss for the three months ended September 30, 1996
of   $1,416,152 compared with an operating loss of  $722,064
for the same quarter of 1995.

    Net  interest expense for the third quarter of  1996  of
$56,503  compares to net interest expense  during  the  same
period  last year of $19,541.  The primary component of  the
current period interest expense is the interest on the $2.45
million  convertible  debenture  the  Company  entered  into
during  the fourth quarter of 1995.  After interest expense,
the  net loss for the third quarter ended September 30, 1996
was $1,472,655 or $0.29 per share compared to a net loss  of
$741,605 or $0.16 per share for the third quarter of 1995.



Nine Months ended September 30, 1996 compared to Nine Months
ended September 30, 1995

    Sales  for  the  nine  months ended September  30,  1996
decreased  to  $7,355,500 from $9,449,500 during  the  first
nine  months  of 1995.  Several factors have contributed  to
the  decrease in sales including a soft retail market  which
caused  both slower retail sales and the inability to expand
new  distribution,  the  lack of new  product  introductions
during  the  first  half  of  the  year  and  a  competitors
liquidation  of  discontinued  models.  During   the   third
quarter, the Company experienced strong orders for  its  new
high  run  time  Note Recorders as well  as  its  new  Voice
Manager  product line.  At September 30, 1996,  the  Company
had  over  $1.1 million in orders for its Voice Manager that
began   shipping  in  early  October,  1996.   Due  to   the
implementation of a national advertising campaign that  will
including   television  and  radio  advertising,  management
expects to see positive retail sales of its products through
the holiday season.

    Cost  of  sales  for  the  first  nine  months  of  1996
decreased to $4,315,600 from $5,775,900 for the first  three
quarters of 1995.  As a percentage of sales, costs have also
decreased to 58.7% during the first nine months of 1996 from
61.1%  of  sales for the same period in 1995.  This decrease
is  due  to  the  material cost reduction program  including
price  reductions  through technology  changes.   Management
implemented  these programs to coincide with the  aggressive
pricing policy that was executed during the third quarter of
1995.

    Administrative  expenses increased $122,600  or  17%  to
$860,400  during the first nine months ended  September  30,
1996  from  $737,800 during the same period of  1995.   This
increase   is  due  to  increased  personnel  and   investor
relations  costs  as  well  as  increased  amortization  and
depreciation as the Company increases its capital assets and
patent position.

    Selling  and  Marketing expenses decreased  $927,200  or
36%  to  $1,657,300 during the first three quarters of  1996
from  $2,584,500 during the first nine months of 1995.   The
primary  reason for this decrease is due to the Company  not
investing  as  heavily  in consumer advertising  during  the
first  nine  months  of 1996.  The Company  is  planning  to
concentrate  its  advertising during the fourth  quarter  of
1996,  where  it expects a bigger impact during the  holiday
gift giving season.

    Research  and  development expenses  decreased  for  the
nine months ended September 30, 1996 to $502,000 or 6.8%  of
sales  compared to $576,600 or 6.1% of sales  for  the  nine
months  ended  September 30, 1995.   The  Company  currently
capitalizes  its  product  software  development   cost   in
accordance  with  GAAP.  The effect of this  capitalization,
net  of  the appropriate amortization for the three quarters
of  1996,  was to defer approximately $141,800  of  research
expenses  related  to  software  development.   Non-software
development research costs are expensed as incurred and  are
in  support  of existing products as well as the development
of  new  products.   Before the capitalization  of  software
costs, total research and development expenses increased due
to the introduction of the new longer run time, flash memory
Note  Recorders, the new Voice Manager products as  well  as
the new Voice Activated Alarm Clock.

    While  the  Company posted an operating profit  for  the
first  six months of 1996, the $1.4 million one time  charge
to  operations  during  the  third  quarter  created  a  net
operating loss for the nine months ended September 30,  1996
of  $1,401,514.   This compares with an operating  loss  for
the first nine months last year of $847,957.


    Net  interest  expense for the first three  quarters  of
1996 of $200,700 is compared to a net interest income during
the  first  three quarters of 1995 of $32,100.  The  primary
component  of  this  interest expense is  the  cost  of  the
Company's  convertible debt of $2,450,000 which  was  funded
during  the fourth quarter of 1995.  This results in  a  net
loss  for the Company's nine months ended September 30, 1996
$1,602,258  or  $0.32 per share compared  with  a  net  loss
during  the same period last year of $815,889 or  $0.18  per
share.

Liquidity and Capital Resources

    The  Company  has financed its growth to date  primarily
from  the  private  sale of Common Stock and  Warrants,  the
merger with Lander Energy Co. and the issuance of $2,450,000
in  convertible  debentures.  The  Company  also  uses  bank
financings for short term working capital needs as  well  as
to  guarantee letters of credit issued to a major  supplier.
At  September  30,  1996,  the Company  had  cash  and  cash
equivalents of approximately $380,400 and working capital of
approximately $3,472,200.

    Cash  generated  by the Company during the  nine  months
ended  September 30, 1996 was approximately  $129,100.   For
the  nine  months  ended  September 30,  1996,  the  Company
recorded a net loss of approximately $1,602,300 and adjusted
it  for  non-cash items totalling $1,612,972.  The principal
non-cash  item was the $1.4 million third quarter  one  time
charge  to operations related to the discontinuation of  the
Message Center product line as well as inventory charges due
to   technology  changes.   Other  non-cash  items  included
depreciation,  bad debts and discounts and  amortization  of
loan  costs.  Uses of cash for the period included increases
in   inventories  by  approximately  $216,400  as  well   as
decreases  in  accounts payable and accrued  liabilities  by
approximately  $758,600  and  $162,000  respectively.    The
decrease  in accounts payable is attributable to paying  for
the  inventories that were purchased and accumulated  during
the  last  quarter of 1995.  Sources of cash for the  period
included decreases in the Company's accounts receivable  and
prepaid  expenses  of approximately $2,348,200  and  $17,800
respectively in addition to the increase in short term notes
payable.   The accounts receivable decrease is  due  to  the
first quarter collection of the higher fourth quarter,  1995
sales.   The  increase  of  the  note  payable  was  due  to
reclassifying  the Company's outstanding bank  financing  to
short  term.   Additional uses of cash include $220,300  for
the  acquisition of tooling, property and equipment  as  the
Company   increases  its  manufacturing  capacity  for   new
products,  and  $290,300 in acquiring other assets.   During
the  nine months ended September 30, 1996, the Company  used
approximately $388,000 to repay a portion of its  bank  line
of  credit and transferred approximately $222,700  to  short
term notes payable for a total use of cash for financing  of
approximately $610,700.

    During  March, 1995, the Company obtained a  $4  million
revolving  line  of  credit from a  bank.   The  amount  the
Company  may borrow from this line of credit is  limited  by
the  level  of its eligible accounts receivable  and,  to  a
lesser  extent, the Company's finished goods  inventory  and
other  collateral.   The line of credit  contains  customary
financial  covenants  and bears interest  at  3%  above  the
bank's "Base Rate".

    On  September 15, 1995, the Company completed a sale  of
its  common stock and purchase warrants pursuant to the June
12,  1995 Private Placement Memorandum for 560,880 Units  at
$2.20  per  unit.  Each Unit consists of one  share  of  the
Company's $.10 par value unregistered common stock and  one-
half  of  a  detachable unregistered common  stock  purchase
warrant (the "Warrant").  One Warrant entitles the holder to
purchase, at a price of $2.50, one share of Common Stock  at
any  time until December 31, 1996.  The Company also  issued
an    additional    Private   Placement   Memorandum    with
substantially the same terms and conditions as the June  12,
1995  Memorandum.   Under this new Memorandum,  the  Company
sold an additional 88,000 Units for an additional $193,600.
    On  October  27, 1995, the Company issued a  convertible
debenture  for  $2,450,000 to Renaissance Capital  Growth  &
Income Fund III, Inc. ("Renaissance").  This debt was issued
for  seven years with an interest rate of 8% per annum.   In
addition  to  various  financial  covenants  and  redemption
provisions,  Renaissance has the right to convert  its  debt
position  into  equity at the rate of one  share  of  common
stock  for every $2.625 of principal.  Additionally,  for  a
value  of  $50,000,  the Company issued Renaissance  915,000
warrants  to  buy the Company's common stock at an  exercise
price  of $2.75 per share.  These warrants are for  a  three
year  period,  and may be redeemed by the Company  any  time
after  October  27,  1996  for  $0.05  per  warrant  if  the
Company's common stock price reaches an average bid price of
$6.00 per share for 20 prior consecutive trading days.

    Because  of  the  third  quarter $1.4  million  non-cash
charge  to operations relating to the discontinuance of  the
Message Center product line as well as the current change in
technology, the Company is in technical default  of  certain
financial covenants with its lenders.  This charge may  also
have  a  negative impact on the rate of conversion  for  the
convertible  debenture  mentioned  above.   The  Company  is
currently   finalizing  negotiations  with   the   financial
institutions to waive and/or cure the default.

    Management  believes  that the  net  proceeds  of  these
equity  and  debt offerings should be sufficient to  finance
the Company's growth through this year's Holiday season.  If
the   outstanding   common  stock  purchase   warrants   are
exercised, there would be additional working capital.


Seasonality

    The  Company  anticipates  that  its  business  will  be
seasonal,  with  at least 40% of its sales occurring  during
the  fourth quarter of the year in time for the holiday gift
giving season.


Foreign Exchange

    The  Company's  products are principally purchased  from
suppliers in the Far East with its prices negotiated  on  an
annual  basis  in  U.S.  dollars  at  exchange  rates  reset
annually.   Exchange  rate  fluctuations  between  the  U.S.
Dollar  and the Singapore or Hong Kong dollar could have  an
adverse  effect  on the Company's costs of sales  and  gross
margins.    In   the   event   of  extreme   exchange   rate
fluctuations,   it   may   become   uneconomical   for   the
relationship  between  the  Company  and  its  suppliers  to
continue.


Inflation

    Management believes that inflation has not and will  not
have a significant impact on its business.



                 PART II - OTHER INFORMATION



Item 1. Legal Proceedings.         None

Item 2. Changes in Securities.          None

Item  3.  Defaults upon Senior Securities.  Because  of  the
$1.4  million non-cash charge to operations for the  current
change  in technology and discontinuance of a product  line,
the  Company  is  in technical default of certain  financial
covenants with its lenders.  This charge may also negatively
impact  the rate of conversion of the convertible  debenture
issued  in  connection with financing the  Company  obtained
during  fourth  quarter of 1995.  The Company  is  currently
finalizing  negotiations with the financial institutions  to
waive and/or cure the default.

Item 4. Submission of Matters to a Vote of Security Holders.
None

Item 5. Other Information.         None

Item 6. Exhibits and Reports on Form 8-K.    None



                         SIGNATURES


     Pursuant to the requirements of the Securities Exchange
Act  of 1934, the Registrant has duly caused this report  to
be  signed  on its behalf by the undersigned thereunto  duly
authorized.


                                    VOICE IT WORLDWIDE, INC.
                                     Registrant


Date:      11/13/96                     /s/ Michelle L. Morgan
                                           Michelle L. Morgan
                                           President, CEO


Date:      11/13/96                      /s/ John H. Ellerby
                                             John H. Ellerby
                                             Chief Accounting Officer

     


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<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          SEP-30-1996             SEP-30-1996
<PERIOD-END>                               SEP-30-1996             SEP-30-1996
<CASH>                                         380,432                 380,432
<SECURITIES>                                         0                       0
<RECEIVABLES>                                2,900,133               2,900,133
<ALLOWANCES>                                   202,522                 202,522
<INVENTORY>                                  2,606,158               2,606,158
<CURRENT-ASSETS>                             5,694,858               5,694,858
<PP&E>                                         653,250                 653,250
<DEPRECIATION>                                 251,913                 251,913
<TOTAL-ASSETS>                               6,761,534               6,761,534
<CURRENT-LIABILITIES>                        2,222,690               2,222,690
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                                0                       0
                                          0                       0
<COMMON>                                       505,480                 505,480
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<TOTAL-LIABILITY-AND-EQUITY>                 6,761,534               6,761,534
<SALES>                                      2,203,294               7,355,496
<TOTAL-REVENUES>                             2,203,294               7,355,496
<CGS>                                        1,148,577               4,315,571
<TOTAL-COSTS>                                2,470,869               4,441,439
<OTHER-EXPENSES>                                     0                   (971)
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                              56,503                 201,715
<INCOME-PRETAX>                            (1,472,655)             (1,602,258)
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                        (1,472,655)             (1,602,258)
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                               (1,472,655)             (1,602,258)
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