VALUE AMERICA INC /VA
DEF 14A, 2000-06-16
RETAIL STORES, NEC
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934




Filed by the Registrant [X]
Filed by a Party other than the Registrant[_]

Check the appropriate box:

[_]      Preliminary Proxy Statement
[_]      Confidential of Use of the Commission Only (as permitted by
         Rule 14a-6(e)(2))
[X]      Definitive Proxy Statement
[_]      Definitive Additional Materials
[_]      Soliciting Material Pursuant to section 240.14a-11(c) or
         section 240.14a-12


                               VALUE AMERICA, INC.
                (Name of Registrant as Specified in Its Charter)

                               VALUE AMERICA, INC.
                   (Name of Person(s) Filing Proxy Statement)





Payment of Filing Fee (Check the appropriate box):

[X]      No fee required.
[_]      Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
         and 0-11.

         1)   Title of each class of securities to which transaction applies:

         2)   Aggregate number of securities to which transaction applies


         3)   Per unit price or other underlying value of transaction computed
              pursuant to Exchange Act Rule 0-11:*


         4)   Proposed maximum aggregate value of transaction:


         5)   Total fee paid:



[_]      Fee paid previously with preliminary materials.


[_]       Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the Form or Schedule and the date of its filing.



         1)   Amount Previously Paid:  _________________________________________
         2)   Form Schedule or Registration Statement No.:  ____________________
         3)   Filing Party:  ___________________________________________________
         4)   Date Filed:  _____________________________________________________


<PAGE>




                                  June 16, 2000

Dear Stockholder,

     It is my pleasure to invite you to Value  America's  2000 Annual Meeting of
Stockholders.

     We will hold the meeting at 10:00 a.m. on Thursday,  July 13, 2000,  in the
Mt. Vernon Room of The St. Regis Hotel, 923 16th & K Streets,  N.W., Washington,
D.C.  20006.  In addition to the formal  items of  business,  we will review the
major developments of the past year and answer your questions.

     This booklet includes our Notice of Annual Meeting and Proxy Statement. The
Proxy  Statement  describes the business that we will conduct at the meeting and
provides information about Value America.

     Your vote is  important.  Whether  you plan to attend  the  meeting or not,
please complete,  date, sign and return the enclosed proxy card promptly. If you
attend the meeting and prefer to vote in person, you may do so.

     We look forward to seeing you at the meeting.



                                                Sincerely,



                                                Glenda M. Dorchak
                                                Chairman of the Board, President
                                                and Chief Executive Officer




                             YOUR VOTE IS IMPORTANT.
                       PLEASE RETURN YOUR PROXY PROMPTLY.




<PAGE>






                  NOTICE OF 2000 ANNUAL MEETING OF STOCKHOLDERS


                               Date: July 13, 2000

                                Time: 10:00 a.m.

                                 Mt. Vernon Room
                               The St. Regis Hotel
                           923 16th & K Streets, N.W.
                             Washington, D.C. 20006

Dear Stockholders:

     At our Annual Meeting, we will ask you to:

o    Elect  directors of Value  America to serve for their  respective  terms of
     office as shown in the accompanying Proxy Statement.

o    Approve the Value America 1999 Stock Incentive Plan, as amended.

o    Ratify the selection of PricewaterhouseCoopers  LLP as independent auditors
     for our year ending December 31, 2000.

o    Transact  any other  business  that may properly be presented at the Annual
     Meeting.

     If you were a holder of record of Value America's  common stock or Series D
preferred  stock at the close of business on May 20,  2000,  you may vote at the
Annual Meeting.

     A copy of the  Annual  Report on Form  10-K,  as  amended,  containing  the
financial  statements of Value America for the year ended  December 31, 1999, is
enclosed herewith.


                                              BY ORDER OF THE BOARD OF DIRECTORS



                                              William A. Pusey, Jr.
                                              Secretary

June 16, 2000





<PAGE>


                   PROXY STATEMENT FOR THE VALUE AMERICA, INC.
                       2000 ANNUAL MEETING OF STOCKHOLDERS


             GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING


Why Did You Send Me this Proxy Statement?

     We sent you this Proxy  Statement and the enclosed proxy card because Value
America's Board of Directors is soliciting your proxy to vote at the 2000 Annual
Meeting of  Stockholders.  This Proxy  Statement  summarizes the information you
need to know to vote at the Annual Meeting. You do not need to attend the Annual
Meeting to vote your shares.  Instead, you may simply complete,  sign and return
the enclosed proxy card.

     On June 16,  2000,  we began  sending  this Proxy  Statement,  the attached
Notice  of  Annual  Meeting  and the  enclosed  proxy  card to all  stockholders
entitled to vote.  Only  stockholders  who owned Value  America  common stock or
Series D preferred  stock at the close of business on May 20, 2000 are  entitled
to vote at the Annual  Meeting.  On this  record  date,  there  were  issued and
outstanding  45,462,155  shares of our common stock and 14,778,322 shares of our
Series D preferred  stock.  Value  America  common  stock and Series D preferred
stock were the only classes of voting stock issued and outstanding on such date.
The holders of common stock and  preferred  stock will vote together as a single
class on each of the  proposals.  We are also  sending  along  with  this  Proxy
Statement, our 1999 Annual Report, which includes our financial statements.


How Many Votes Do I Have?

     Each share of Value  America  common stock that you own entitles you to one
vote. If you own Value America Series D preferred stock, you are entitled to the
number of votes  equal to the  number of shares of common  stock into which your
Series D preferred  stock shares would be  convertible at the record date. As of
the record date, each share of preferred stock was convertible into one share of
common stock.


How Do I Vote by Proxy?

     Whether  you plan to  attend  the  Annual  Meeting  or not,  we urge you to
complete, sign and date the enclosed proxy card and to return it promptly in the
envelope provided. Returning the proxy card will not affect your right to attend
the Annual Meeting and vote.

     If you properly  fill in your proxy card and send it to us in time to vote,
your  "proxy" (one of the  individuals  named on your proxy card) will vote your
shares  as you  direct.  If you sign  the  proxy  card but do not make  specific
choices,  your  proxy  will vote  your  shares  as  recommended  by the Board of
Directors as follows:

o    "FOR" the election of the directors to serve for their  respective terms of
     office as shown on pages 6 and 7 of this Proxy Statement.

o    "FOR" the  approval of the Value  America  1999 Stock  Incentive  Plan,  as
     amended.

<PAGE>
o    "FOR"  ratification  of  the  selection  of  PricewaterhouseCoopers  LLP as
     independent auditors for our fiscal year ending December 31, 2000.

     If any other matter is presented,  your proxy will vote in accordance  with
his or her best judgment.  At the time this Proxy  Statement  went to press,  we
knew of no matters that needed to be acted on at the Annual Meeting,  other than
those discussed in this Proxy Statement.


May I Revoke My Proxy?

     If you give us your  proxy,  you may  revoke  it at any time  before  it is
exercised. You may revoke your proxy in any one of the three following ways:

o    You may send in  another  proxy  with a later  date but  before  the Annual
     Meeting date.

o    You may notify  Value  America's  Secretary  in  writing  before the Annual
     Meeting that you have revoked your proxy.

o    You may vote in person at the Annual Meeting.


How Do I Vote in Person?

     If you plan to attend the Annual  Meeting and vote in person,  we will give
you a ballot  when you arrive.  However,  if your shares are held in the name of
your broker,  bank or other  nominee,  you must bring to the meeting with you an
account  statement  or  letter  from the  nominee  indicating  that you were the
beneficial owner of the shares on May 20, 2000, the record date for voting.


What Vote is Required to Approve Each Proposal?

Proposal 1:                Election of Directors -- The nominees who receive the
                           most votes will be elected.

Proposal 2:                Approval  of the 1999 Stock  Incentive  Plan,  as
                           amended --  Approval of the plan  requires  that more
                           shares of common  stock and  preferred  stock vote in
                           favor of the plan than against it.

Proposal 3:                Ratify  Selection  of Auditors -- Approval of the
                           ratification       of      the      selection      of
                           PricewaterhouseCoopers  requires  that more shares of
                           common stock and preferred stock vote in favor of the
                           proposal than against it.


What is the Effect of Broker Non-Votes?

     If your broker  holds your shares in its name,  the broker will be entitled
to vote  your  shares  on both  Proposal  1 and  Proposal  3 even if it does not
receive instructions from you. Your broker is not entitled to vote on Proposal 2
unless it  receives  instructions  from you.  If your  broker does not vote your
shares on Proposal 2, such "broker  non-votes" and abstentions  from voting will
not be counted for purposes of tabulating the votes cast.


                                       2
<PAGE>


Is Voting Confidential?

     We will keep all the proxies,  ballots and voting tabulations  private.  We
only  let our  inspectors  of  election  examine  these  documents.  We will not
disclose  your  vote  to  management  unless  it  is  necessary  to  meet  legal
requirements.  We will, however,  forward to management any written comments you
make on the proxy card or elsewhere.


What Are the Costs of Soliciting these Proxies?

     We will pay all of the costs of soliciting these proxies. Our directors and
employees may solicit  proxies in person or by telephone,  fax or email. We will
not  pay  these  employees  and  directors  additional  compensation  for  these
services.  We will ask  banks,  brokers  and other  institutions,  nominees  and
fiduciaries to forward these proxy  materials to their  principals and to obtain
authority to execute proxies. We will then reimburse them for their expenses.


                         _____________________________


              INFORMATION ABOUT VALUE AMERICA SECURITIES OWNERSHIP

     The  following  table sets forth  certain  information  with respect to the
beneficial  ownership of our common stock and Series D preferred stock as of May
20,  2000  for  (a)  the  current  executive   officers  named  in  the  Summary
Compensation Table on page 9 of this Proxy Statement, (b) each of our directors,
(c)  all of our  directors  and  executive  officers  as a group  and  (d)  each
stockholder  known  by us to own  beneficially  more  than 5% of our  common  or
preferred stock. Beneficial ownership is determined in accordance with the rules
of the  Securities  and Exchange  Commission  and includes  voting or investment
power with respect to the securities.

     Shares of common  stock  that may be  acquired  by an  individual  or group
within 60 days of May 20, 2000  pursuant to the  exercise of options or warrants
are  deemed to be  outstanding  for the  purpose  of  computing  the  percentage
ownership of such individual or group,  but are not deemed to be outstanding for
the purpose of computing the  percentage  ownership of any other person shown in
the table.  Except as indicated in footnotes to this table,  we believe that the
stockholders  named in this table have sole  voting  and  investment  power with
respect to all shares of common and  preferred  stock  shown to be  beneficially
owned  by  them  based  on  information  provided  to us by  such  stockholders.
Percentage  of  ownership  is based on  45,462,155  shares of  common  stock and
14,778,322 shares of Series D preferred stock outstanding on May 20, 2000.

                                       3
<PAGE>
<TABLE>
<CAPTION>
<S>                                                          <C>             <C>               <C>                <C>



                                                          Shares of                         Shares of
                                                         Common Stock     Percent of     Preferred Stock       Percent of
                                                        Beneficially     Common Stock   Beneficially Owned     Preferred
Name of Beneficial Owner                                    Owned                                                Stock

Craig A. Winn (1)
740 Woodlands Road
Charlottesville, VA 22901............................                         33.2%


                                                          15,074,812                           --                  --

Vulcan Ventures Incorporated (2) 110 110th Avenue N.E.
Bellevue, WA 98004...................................                         20.8%

                                                          10,229,087                        7,389,162            50.0%

Rex Scatena (3)
380 Mildrod Road
Earlysville, VA 22936................................                         14.0%

                                                           6,366,700                           --                  --

The Union Labor Life Insurance Company (4)
111 Massachusetts Avenue, N.W.
Washington, D.C. 20001...............................                          7.9%

                                                           3,598,229                           --                  --

Pacific Capital Group, Inc. (5)
1201 Pennsylvania Avenue, N.W.
Suite 300
Washington, D.C. 20004...............................      1,850,849           4.0%         4,433,497            30.0%

Directors and Executive Officers:

William J. Bennett (6)...............................         15,000        *                  --                  --
Thomas J. Casey (7)..................................         71,000        *                  --                  --
Glenda M. Dorchak (8)................................         13,000        *                  --                  --
Leroy Keith (9)......................................         15,000        *                  --                  --
Gary D. LeClair (10).................................        170,001        *                  --                  --
Gerard R. Roche (11).................................         15,000        *                  --                  --
William D. Savoy (12)................................     10,294,233          20.9%         7,389,162            50.0%
Wolfgang R. Schmitt (13).............................        165,000        *                  --                  --
Frederick W. Smith (14)..............................      1,906,133           4.1%         1,970,433            13.3%
Michael R. Steed ....................................          1,950        *                  --                  --
Paul F. Ewert (15)...................................         43,000        *                  --                  --
Thomas J. Starnes (16)...............................         22,000        *                  --                  --
John A. Steele (17)..................................         12,000        *                  --                  --
All directors and executive
     officers as a group (15 persons) (18)...........     12,743,317          25.2%         9,359,595            63.3%
-----------------
</TABLE>

*      Less than one percent (1%).
(1)    Information  based upon  Schedule  13G filed by Mr. Winn on February  14,
       2000.  Value America has reason to believe that such  information may not
       be  accurate as of May 20,  2000.  Based on  information  as of that date
       provided to Value America by its transfer  agent,  Mr. Winn may be deemed
       to  beneficially  own 7,540,650  shares,  or 16.6%,  of our common stock,
       excluding shares that may be held by brokers on behalf of Mr. Winn.
(2)    Information based upon Schedule 13G filed by Vulcan Ventures Incorporated
       on February 14, 2000.  Includes 3,752,226 shares of
       common stock underlying warrants.
(3)    Information  based upon Schedule 13G filed by Mr. Scatena on February 14,
       2000.  Value America has reason to believe that such  information may not
       be  accurate as of May 20,  2000.  Based on  information  as of that date
       provided  to Value  America by its  transfer  agent,  Mr.  Scatena may be
       deemed to  beneficially  own  1,413,900  shares,  or 3.1%,  of our common
       stock,  excluding  shares  that may be held by  brokers  on behalf of Mr.
       Scatena.
(4)      Includes 208,375 shares of common stock underlying warrants.

                       (footnotes continued on next page)

                                       4
<PAGE>


(5)    Includes  1,330,049  shares of common stock  underlying  warrants held by
       Pacific  Capital Group,  Inc.  ("Pacific  Capital") and 520,800 shares of
       common stock held by GKW Unified Holdings,  LLC which Pacific Capital may
       be deemed to beneficially own.
(6)    Consists of 15,000 shares of common stock underlying options.  Mr.
       Bennett resigned from Value America's Board of Directors effective
       May 30, 2000.
(7)    Includes 15,000 shares of common stock underlying options and 6,000
       shares of common stock underlying warrants.
(8)    Includes 3,000 shares of common stock underlying warrants.
(9)    Consists of 15,000 shares of common stock underlying options.
(10)   Includes 80,001 shares of common stock underlying options and 30,000
       shares of common stock underlying warrants.
(11)   Consists of 15,000 shares of common stock underlying options.
(12)   Includes 15,000 shares of common stock underlying options held by Mr.
       Savoy, and 6,476,861 shares of common stock, 3,752,226 shares of common
       stock underlying warrants and 7,389,162 shares of preferred stock held by
       Vulcan Ventures Incorporated ("Vulcan").  Mr. Savoy is Vice President of
       Vulcan.
(13)   Consists of 165,000 shares of common stock underlying options.  Mr.
       Schmitt resigned from Value America's Board of Directors effective
       May 30, 2000.
(14)   Includes  15,000  shares of common stock  underlying  options and 741,133
       shares of common stock underlying warrants held by Mr. Smith, and 500,000
       shares of common  stock and  150,000  shares of common  stock  underlying
       warrants  held by  FedEx  Corporation.  Mr.  Smith  disclaims  beneficial
       ownership  of the shares of common stock held by FedEx  Corporation.  The
       address of Mr.  Smith is 942 South Shady Grove Road,  Memphis,  Tennessee
       38120.
(15)   Includes 40,000 shares of common stock underlying options.
(16)   Includes 20,000 shares of common stock underlying options.
(17)   Includes 10,000 shares of common stock underlying options.
(18)   Includes 405,000 shares of common stock underlying options and 4,682,359
       shares of common stock underlying warrants.



                        PROPOSAL 1: ELECTION OF DIRECTORS

     The Value America Board is divided into three classes (I, II and III), with
each class serving a staggered three-year term. Our Board of Directors currently
consists of eight  members,  five of whom were  appointed  to the Board after we
completed our initial public offering in April of last year. Because this is our
first annual  meeting as a public company and in view of the number of directors
who were appointed since the initial public offering, the Board of Directors has
concluded that it would be appropriate to seek your approval of our entire slate
of directors.

     The nominees for  election to the Board of Directors  and their  respective
terms are set forth below. If any nominee is unavailable to serve,  the Board of
Directors  may  recommend  another  person and your proxy will be voted for that
substitute  nominee.  The nominees  receiving the greatest number of affirmative
votes cast at the Annual Meeting will be elected.

     At next year's annual meeting, you will be asked to elect only one class of
directors  whose terms  expire at that  meeting - the class of 2001 shown in the
table  below.  If  elected,  their term of office will then run for a full three
years until the annual meeting in 2004.

     The following is a brief summary of the background of each of our directors
and director nominees. The Board of Directors recommends that you vote for these
nominees.



                                       5
<PAGE>


Class I Nominees to serve until 2003:

Thomas J. Casey
Director since 1999

     Mr. Casey, age 48, has served as Vice Chairman of Global Crossing, Ltd., an
independent developer, owner and operator of open access and undersea fiberoptic
global  telecommunications  networks  since  December  1998.  He has  also  been
Managing Director of Global Crossing since September 1998. Since September 1998,
Mr.  Casey has been  President of Pacific  Capital  Group,  a Los  Angeles-based
merchant  banking  firm.  From  October 1995 to  September  1998,  Mr. Casey was
Managing Director of Merrill Lynch's Global  Communications  Investment  Banking
Group.  From January 1990 to September  1995, he served as a partner and co-head
of the  telecommunications  and media group for the law firm of  Skadden,  Arps,
Slate, Meagher and Flom.

Leroy Keith
Director since 1999

     Mr.   Keith,   age  61,  has  served  as  Chairman  of  Carson,   Inc.,   a
publicly-traded  manufacturer  and  marketer  of ethnic hair care  products  for
people of color since 1995. From August 1995 to June 1998, Mr. Keith also served
as Carson's Chief Executive Officer.

Gerard R. Roche
Director since 1999

     Mr.  Roche,  age 68, has served as Chairman of Heidrick &  Struggles,  Inc.
since 1981and Senior Chairman of Heidrick & Struggles International,  Inc. since
February  1999.  Heidrick &  Struggles,  is an  executive  recruiting  firm with
offices worldwide.

Class II Nominees to serve until 2002:

William D. Savoy
Director since 1999

     Mr.  Savoy,  age 35,  has  served  as Vice  President  of  Vulcan  Ventures
Incorporated,  a venture  capital fund,  since  November  1990. He has served as
President  of  Vulcan  Northwest  Inc.,  a company  that  manages  the  personal
financial activities of Paul G. Allen, co-founder of Microsoft Corporation, from
November  1990 until the  present.  Mr.  Savoy  serves as a director  of Charter
Communications,  Inc., drugstore.com,  Go2Net, Inc., Harbinger Corporation, High
Speed Access Corporation,  Metricom, Inc., Telescan Inc., Ticketmaster Online --
CitySearch and USA Networks, Inc.

Frederick W. Smith
Director since 1999

     Mr. Smith,  age 55, is Chairman,  President and Chief Executive  Officer of
FedEx  Corporation,  a global  transportation and logistics holding company that
was formed when Federal Express  Corporation  acquired  Caliber System,  Inc. in
January  1998. He founded  Federal  Express in 1971 and was President of Federal
Express  from 1971 to 1975 and from 1983 to January  1998.  Mr.  Smith was Chief
Executive Officer of Federal Express from 1977 to January 1998 and has served as
its  Chairman  since 1975.  Mr. Smith is  responsible  for  providing  strategic
direction for all FedEx Corporation  business units,  including Federal Express,
FedEx Ground, FedEx Logistics, FedEx Custom Critical, and FedEx Trade Networks.

                                       6
<PAGE>



Class III Nominees to serve until 2001:

Glenda M. Dorchak
Director since 2000

     Ms.  Dorchak,  age 46, became Chairman of Value America in May 2000 and has
served as Chief  Executive  Officer  since  November  1999 and  President  since
October  1998.  From  October  1998  until her  appointment  as Chief  Executive
Officer,  Ms. Dorchak also served as Chief  Operating  Officer.  Ms. Dorchak was
Senior Vice President -- Marketing and  Advertising of Value America from August
1998 to October 1998.  From December  1995 until August 1998,  Ms.  Dorchak held
several executive positions at IBM US, including Director of PC Direct, Director
of General Business PC Sales,  Director of US Channel  Marketing and Director of
Marketing for the Personal Systems Group North America. From December 1992 until
December  1995,  she served as the  Director  of Sales and  Service of AMBRA,  a
build-to-order, telemarketing PC business.

Gary D. LeClair
Director since 1997

     Mr.  LeClair,  age 45,  has served as  Chairman  of the law firm of LeClair
Ryan, A Professional Corporation, legal counsel to Value America, since 1988.

Michael R. Steed
Director since 1997

     Mr. Steed, age 50, has been a Managing Director of Pacific Capital Group, a
venture  capital firm,  since December  1999.  From November 1992 until December
1999 he was  Senior  Vice  President  of  Investments  for The Union  Labor Life
Insurance  Company  ("ULLICO"),   a  financial  services  holding  company,  and
President of ULLICO's investment subsidiary, Trust Fund Advisors. Before joining
ULLICO,  Mr. Steed served as President  and Founder of A.F.I.C.  Group,  Ltd., a
financial and investment consulting firm, from 1985 to 1992. Mr. Steed is also a
director of Global Crossing, Ltd. and VR-1.

Committees of the Board of Directors and Meetings

     Meeting  Attendance.  During  1999 there were 12  meetings  of our Board of
Directors.  No incumbent director attended fewer than 75% of the total number of
meetings of the Board and of committees of the Board on which they served during
1999.

     Audit  Committee.  Our Audit  Committee  met eight times during 1999.  This
committee  currently has three members,  Messrs.  Keith,  LeClair and Steed. Our
Audit  Committee  reviews  the  results  and scope of audits and other  services
provided by our independent public accountants.

     Compensation  Committee.  Our Compensation Committee met eight times during
1999 and also acted by unanimous  written  consent on two occasions  during this
period. This committee currently has four members,  Messrs.  Casey, Roche, Savoy
and Smith. Our Compensation Committee makes recommendations  concerning salaries
and incentive  compensation for our employees and  consultants,  establishes and
approves  salaries and incentive  compensation  for our  executive  officers and
administers our incentive stock plan.

     Nominating Committee. We do not have a standing nominating committee.

                                       7
<PAGE>
Compensation Committee Interlocks and Insider Participation.

     The Compensation Committee of the Board of Directors was formed in December
1997  to  make   recommendations  to  the  Board  of  Directors   regarding  the
compensation  and  benefits  for  Value  America's  executive  officers  and  to
administer its stock incentive plans.  The  Compensation  Committee is currently
composed of Messrs. Casey, Roche, Savoy and Smith. During 1999, Messrs.  LeClair
and Steed also served on the  Compensation  Committee.  No executive  officer of
Value  America  serves  as a member of the board of  directors  or  compensation
committee  of any entity that has one or more  executive  officers  serving as a
member of Value America's Board of Directors or Compensation Committee.

     Mr.  LeClair  also serves as the Chairman of LeClair  Ryan, A  Professional
Corporation,  Value America's legal counsel. In 1999, LeClair Ryan received fees
of $1,233,378 for legal services rendered to Value America.

     Mr.  Steed served as the Senior Vice  President  of ULLICO  until  December
1999.  ULLICO is the record holder of 3,544,229 shares of Value America's common
stock.

Compensation of Directors

     Under a  director  stock  option  policy  adopted  on June 15,  1999,  upon
election to our Board of Directors, each director who is not a salaried employee
of Value America receives an automatic grant of  non-qualified  stock options to
purchase  15,000 shares of our common stock pursuant to our 1997 stock incentive
plan. Each option granted pursuant to this policy:

o    has a term of ten years;

o    has an exercise price equal to the fair market value of our common stock on
     the date of grant; and

o    is exercisable immediately.

                                       8
<PAGE>


                             EXECUTIVE COMPENSATION

Summary Compensation

     The following table provides  information on the total compensation paid or
accrued  during the fiscal  years  indicated  below to our  President  and Chief
Executive  Officer  and to our three  next  most  highly  compensated  executive
officers serving at December 31, 1999, our fiscal year end. The table also lists
two former chief executive  officers and two other former executive officers who
would have been included had they still been executive officers of Value America
at December 31, 1999.


<TABLE>
<CAPTION>
<S>                                    <C>          <C>              <C>                <C>                     <C>




                                                  Summary Compensation Table
                                                                                       Long-Term
                                                                                      Compensation
                                                                                       Securities
              Name and                              Annual Compensation (1)            Underlying             All Other
                                                    -----------------------
       Principal Position(s)           Year      Salary ($)         Bonus ($)        Options (#)(2)        Compensation ($)
       ---------------------           ----      ----------         ---------        --------------        ----------------

Glenda M. Dorchak                      1999         $266,020         $442,500             75,000                      -
   President and Chief Executive       1998           57,780 (3)       62,364            325,000               $266,042 (4)
Officer

Paul F. Ewert                          1999         $256,539          $50,000            200,000                      -
   Executive Vice President -
Merchandising/Sales

Thomas J. Starnes                      1999         $215,521          $23,344            200,000                      -
   Executive Vice President and
Chief Marketing Officer

John A. Steele                         1999         $159,005          $70,231            150,000               $200,000 (5)
   Chief Operating Officer

Neal Harris (6)                        1999         $227,514          $67,500            375,000               $250,000 (7)
     Former Executive Vice President

Dean M. Johnson (8)                    1999         $227,914          $58,013             61,690                      -
     Former Chief Financial Officer    1998          146,074                -                  -                      -
                                       1997                -                -            225,000                      -

Thomas Morgan (9)                      1999         $401,191         $133,223            400,000                      -
   Former Chief Executive Officer

Craig A. Winn (10)                     1999         $295,000                -                  -                      -
   Former Chairman of the              1998          233,718                -                  -                      -
   Board and Chief Executive           1997           45,000 (11)           -                  -                      -
Officer
</TABLE>


(1)       No officer  received  perquisites  in an amount  greater  than the
          lesser of (a) $50,000 or (b) 10% of such  officer's  total salary plus
          bonus.
(2)       Represents options granted pursuant to our stock incentive plans.
(3)       Represents salary earned by  Ms. Dorchak from August 1998 through
          December 1998.
(4)       This amount represents $16,042 for relocation  expenses and a $250,000
          loan from Value America at an interest  rate of 6% per year.  The loan
          was subsequently  forgiven by the Compensation  Committee of the Board
          on May 10, 2000 subject to  repayment  of one-half of the  outstanding
          principal in the event Ms.  Dorchak  terminates  her  employment  with
          Value America on or before December 31, 2000.
(5)       Represents a $200,000 loan from Value America at an interest rate of
          6.75% per year.

                       (footnotes continued on next page)

                                       9
<PAGE>


(6)       Mr. Harris resigned as an Executive Vice President in December 1999.
(7)      Represents a $250,000 loan from Value America at an interest rate of
         6.75% per year.
(8)      Mr. Johnson resigned as Chief Financial Officer in November 1999.
(9)      Mr. Morgan resigned as Chief Executive Officer in December 1999.
(10)     Mr. Winn resigned as Chief Executive Officer in March 1999 and Chairman
         of the Board in December 1999.
(11)     Represents  salary earned by Mr. Winn from October 1, 1997 to December
         31, 1997. Mr. Winn served without  compensation  during the first nine
         months of 1997.

Option Grants

     The following  table shows stock options  grants during 1999 to each of the
executive officers named in the Summary  Compensation  Table. In accordance with
the rules of the  Securities  and Exchange  Commission,  also shown below is the
potential  realizable  value over the term of the option  (the  period  from the
grant date to the expiration  date).  This is calculated  assuming that the fair
market value of common stock on the date of grant  appreciates  at the indicated
annual rate, 5% and 10% compounded  annually,  for the entire term of the option
and that the  option is  exercised  and sold on the last day of its term for the
appreciated  stock price.  These  amounts are based on certain  assumed rates of
appreciation  and do not  represent  our estimate of future stock price.  Actual
gains,  if any,  on stock  option  exercises  will be  dependent  on the  future
performance of our common stock.
<TABLE>
<CAPTION>
<S>                             <C>               <C>              <C>            <C>            <C>           <C>

                        Option Grants in Last Fiscal Year
                                                  Individual Grants
                           -----------------------------------------------------------------
                                               Percent of                                       Potential Realizable
                              Number of           Total                                           Value at Assumed
                             Securities          Options                                        Annual Rates of Stock
                             Underlying        Granted to        Exercise                        Price Appreciation
                               Options          Employees       Price Per      Expiration          For Option Term
          Name               Granted (#)         in 1999        Share ($)         Date            5%            10%
          ----               -----------         -------        ---------         ----            --            ---

Glenda M. Dorchak               75,000               2.0%         $  6.03       12/29/09     $  284,420    $   720,751
Paul Ewert                     200,000               5.2            15.00       03/01/09      1,886,700      4,781,100
Thomas J. Starnes              200,000               5.2            15.00       04/05/09      1,886,700      4,781,100
John A. Steele                 100,000               2.6            15.00       04/05/09        943,350      2,390,550
                                50,000               1.3             6.03       12/29/09        189,613        480,501
Neal Harris (1)                325,000               8.5            15.00       03/26/09      3,065,888      7,769,288
                                50,000               1.3             5.06       12/31/09        159,112        403,206
Dean M. Johnson (1)             50,000               1.3            15.00       03/22/09        471,675      1,195,275
                                11,690               0.3            22.00       04/05/09        161,741        409,868
Thomas Morgan (1)              400,000              10.5            15.00       03/01/09      3,773,400      9,562,200
Craig A. Winn (1)                    -                 -                -              -              -              -
-----------------
(1)      Former executive officer.
</TABLE>

Option Exercises and Year-End Option Values

     The following table shows  information with respect to exercises of options
to purchase  our common  stock by each  executive  officer  named in the Summary
Compensation  Table  during  1999 and with  respect  to the  aggregate  value of
options held by each executive officer named in the Summary  Compensation  Table
as of December 31, 1999. The value of the  unexercised  in-the-money  options at
fiscal year end is based on a value of $5.0625 per share,  the closing  price of
our stock on the Nasdaq  National  Market on December 31, 1999 (the last trading
day prior to the year end), less the per share exercise price.


                                       10
<PAGE>
<TABLE>
<CAPTION>
<S>                             <C>               <C>              <C>               <C>                  <C>             <C>


                   Aggregate Option Exercises in Last Year and
                            At Year-End Option Values

                                                             Number of Shares Underlying              Value of Unexercised
                            Shares                               Unexercised Options                  In-the-Money Options
                           Acquired on       Value                at Fiscal Year-End                   at Fiscal Year-End
           Name               Exercise (#)    Realized ($)      Exercisable      Unexercisable       Exercisable     Unexercisable
           ----               ------------    ------------      -----------      -------------       -----------     -------------

Glenda M. Dorchak                45,000           $ 90,000              -             355,000                -                -
Paul F. Ewert                         -                  -         40,000             160,000                -                -
Thomas J. Starnes                     -                  -         20,000             180,000                -                -
John A. Steele                        -                  -         10,000             140,000                -                -
Neal Harris (1)                       -                  -         50,000             325,000                -                -
Dean M. Johnson (1)             165,000          2,113,050              -                   -                -                -
Thomas Morgan (1)                     -                  -         80,000             320,000                -                -
Craig A. Winn (1)                     -                  -              -                   -                -                -

(1)   Former executive officer.
</TABLE>

Stock Incentive Plans

     Value America  adopted its 1997 stock  incentive plan on August 1, 1997 and
its 1999 stock incentive plan was approved by the Board on July 15, 1999. On May
30,  2000,  the Board voted to approve an amendment to the 1999 plan to increase
the number of shares of common  stock  that may be  offered  under the plan from
2,350,000  to  12,350,000  shares.  The stock  incentive  plans  provide for the
granting of incentive awards to employees, officers, directors,  consultants and
certain  non-employees of Value America.  Incentive awards may be in the form of
stock options,  stock appreciation rights ("SARs"),  restricted stock, incentive
stock,  or tax offset rights.  The maximum number of shares of common stock that
may be  issued  under  the  stock  incentive  plans is  18,600,000,  subject  to
adjustment in the event of a stock split,  stock dividend or other change in the
common stock or capital  structure of Value America.  As of May 20, 2000,  Value
America has granted options  exercisable  into 7,560,492  shares of common stock
and awarded  446,420 shares of restricted  stock.  The options granted under the
1999 stock  incentive plan are subject to  stockholder  approval at the meeting.
(See  proposal  2  below).  The  Compensation  Committee  administers  the stock
incentive  plans.  Subject to the provisions of the stock incentive  plans,  the
Compensation  Committee is authorized to determine  who may  participate  in the
plans, the number and type of awards to each participant, the schedules on which
each award will become  exercisable  and the terms,  conditions and  limitations
applicable to each award. The Compensation  Committee has the exclusive power to
interpret the stock  incentive plans and to adopt rules and regulations to carry
out the stock incentive plans.

     Stock  Options.  Stock  options  granted  under the plans may be "incentive
stock options" within the meaning of Section 422 of the Internal Revenue Code of
1986, as amended (the "Code"), or non-qualified  stock options.  Incentive stock
options may be granted only to employees of Value America,  including  directors
who are employees,  while  non-qualified  options may be issued to  non-employee
directors,  employees,  consultants,  advisors and other independent contractors
providing  services to Value  America.  A stock option  entitles the employee to
purchase shares of common stock at the option price. The Compensation  Committee
will fix the option  price at the time the stock  option is granted,  but in the
case of an incentive stock option the exercise price cannot be less than 100% of
the  shares'  fair  market  value on the date of  grant  (or,  in the case of an
incentive  stock option granted to a 10%  shareholder of Value America,  110% of
the shares'  fair  market  value on the date of grant).  The value in  incentive
stock options,  based on the exercise  price,  that can be  exercisable  for the
first  time in any  calendar  year  under the plans or any  other  similar  plan
maintained by Value America is limited to $100,000. The option price may be paid
in cash or with  shares of common  stock,  or a  combination  of cash and common
stock.  Stock  options  may be  exercised  at such  times  and  subject  to such
conditions  as may be prescribed by the  Compensation  Committee,  including the
requirement  that they  will not be  exercisable  after 10 years  from the grant
date.

                                       11
<PAGE>
     SARs. Under the 1997 stock incentive plan only, the Compensation  Committee
may also grant SARs either in tandem with a stock option or alone.  SARs granted
in  tandem  with a stock  option  may be  granted  at the same time as the stock
option or at a later time. An SAR entitles the participant to receive from Value
America  an  amount,  payable  in  cash,  in  shares  of  common  stock  or in a
combination of cash and common stock,  equal to the difference  between the fair
market value of a share of common stock on the date of exercise and the exercise
price.

     Restricted  Stock.  Restricted stock issued pursuant to the stock incentive
plans is subject to the following general restrictions: (a) restricted stock may
not be sold,  transferred,  pledged or otherwise encumbered or disposed of until
the  restrictions  on such  stock  have  lapsed or have been  removed  under the
provisions of the stock incentive plans and (b) if a holder of restricted  stock
ceases to be employed by Value  America,  the holder will  forfeit any shares of
restricted  stock on which such  restrictions  have not lapsed or been otherwise
removed.

     The  Compensation  Committee  will establish as to each share of restricted
stock issued under the stock incentive plans the terms and conditions upon which
the  restrictions  on such share  shall  lapse.  Such terms and  conditions  may
include,  without  limitation,  the lapsing of such restrictions at the end of a
specified  period  of time or as a result  of  death,  permanent  disability  or
retirement of the participant.  In addition,  the Compensation Committee may, at
any time, in its sole discretion, accelerate the time at which any or all of the
restrictions lapse or remove any or all of such restrictions.

     Incentive  Stock.  The  Compensation  Committee may  establish  performance
programs  with fixed goals and  designate  key  employees as eligible to receive
incentive stock if the goals are achieved. More than one performance program may
be established by the Compensation  Committee.  They may operate concurrently or
for varied periods of time, and a participant  may  participate in more than one
program at the same time.  A  participant  who is eligible to receive  incentive
stock  under a  performance  program  has no rights as a  stockholder  until the
incentive stock is received.

     Tax  Offset  Rights.   Under  the  1997  stock  incentive  plan  only,  the
Compensation  Committee may, in its sole discretion,  award tax offset rights in
conjunction  with any incentive award. Tax offset rights entitle the participant
to receive an amount of cash from Value America sufficient to satisfy the income
and payroll taxes legally  required to be withheld upon exercise of an option or
SAR, upon grant of incentive  stock or upon the lapse or removal of restrictions
on restricted stock.

     Federal Income Taxes. A participant  will not incur federal income tax upon
the grant of an option,  SAR, tax offset right, and, in most cases and depending
on the restrictions imposed and unless the grantee otherwise elects,  restricted
stock.   Upon  receipt  of  incentive   stock,  a  participant   will  recognize
compensation  income,  which is  subject  to  income  tax  withholding  by Value
America,  equal to the fair market value of the shares of incentive stock on the
date of transfer to the participant.

     Upon exercise of a non-qualified stock option, a participant generally will
recognize  compensation  income,  which is subject to income tax  withholding by
Value  America,  equal to the  difference  between the fair market  value of the
common  stock  on  the  date  of  the  exercise  and  the  exercise  price.  The
Compensation  Committee has the  authority  under the stock  incentive  plans to
include provisions allowing the participant to deliver common stock, or elect to
have withheld a portion of the shares the participant  would  otherwise  acquire
upon exercise, to cover tax liabilities.  The election will be effective only if
approved  by the  Compensation  Committee  and  made in  compliance  with  other
requirements set forth in the stock incentive plans. When an employee  exercises
an incentive  stock option,  the employee  generally will not recognize  income,
unless the employee is subject to the alternative  minimum tax provisions of the
Code.

                                       12
<PAGE>
     If the terms of an option  permit,  a  participant  may  deliver  shares of
common stock instead of cash to acquire  shares under the option  without having
to recognize  taxable gain,  except in some cases with respect to stock acquired
upon the exercise of incentive stock options,  or "statutory  option stock",  on
any  appreciation in value of the shares  delivered.  However,  if a participant
delivers  shares of statutory  option stock in satisfaction of all, or any part,
of the exercise  price under an incentive  stock option,  and if the  applicable
holding periods of the statutory option stock have not been met, the participant
will be considered to have made a taxable  disposition  of the statutory  option
stock. The applicable holding periods are two years from grant and one year from
exercise.

     The  exercise  of an SAR is  generally  a taxable  event.  The  participant
usually must recognize income equal to any cash that is paid and the fair market
value of any common stock that is received in settlement of an SAR.

     In general,  a participant  who received  shares of  restricted  stock will
include in his gross income as  compensation  an amount equal to the fair market
value of the  shares of  restricted  stock at the time that such  shares  are no
longer  subject  to a  substantial  risk of  forfeiture.  Such  amounts  will be
included in the tax recipient's  income for the year in which such event occurs.
The  income  recognized  will be  subject  to income  tax  withholding  by Value
America.

     Upon exercise of a tax offset right, a participant generally will recognize
ordinary  compensation  income,  which is subject to income tax  withholding  by
Value America, equal to the cash received.

     Subject  to  certain  limitations,  Value  America  will be  entitled  to a
business  expense  deduction,  except as explained below, at the time and in the
amount that the recipient of an incentive award recognizes ordinary compensation
income in  connection  therewith.  As stated  above,  this  usually  occurs upon
exercise  of  non-qualified  options  or tax  offset  rights,  upon the lapse or
removal of restrictions on restricted  stock,  upon issuance of incentive stock,
upon a  grantee's  election  to  include in income on the date of grant the fair
market value of a grant of  restricted  stock,  and upon  exercise of an SAR. No
deduction is allowed in connection  with an incentive  stock option,  unless the
employee disposes of the common stock received upon exercise in violation of the
holding period requirements.

     This summary of the federal  income tax  consequences  of  incentive  stock
options,  non-qualified stock options,  SARs, restricted stock,  incentive stock
and tax offset rights does not purport to be complete. There may also be certain
state and local income taxes applicable to these transactions.

     Change  in  Control  Provisions.  In the  event of a  "change  in  control"
transaction,  the  Compensation  Committee  may  take  any  one or  more  of the
following  actions either at the time an incentive  award is granted or any time
thereafter:

o    provide for the  assumption  of incentive  awards  granted  under the stock
     incentive plans,

o    provide for  substitution of appropriate new incentive  awards covering the
     stock of a successor  corporation to Value America or an affiliate  thereof
     or

o    give notice to participants that no such assumption or substitution will be
     made, in which event each  outstanding  incentive award will  automatically

                                       13
<PAGE>
     accelerate  to become fully  exercisable  immediately  before the effective
     date of the change in control, except that such acceleration will not occur
     if, in the opinion of Value  America's  independent  accountants,  it would
     render unavailable "pooling of interests" accounting treatment for a change
     in control that would otherwise qualify for such accounting treatment.

     All incentive awards will terminate  immediately following the consummation
of a  change  in  control,  except  to  the  extent  assumed  by  the  successor
corporation or an affiliate thereof.  Under the stock incentive plans, a "change
in control" transaction generally is defined to constitute any of the following:

o    approval by the stockholders of a  reorganization,  merger or consolidation
     in which holders of  outstanding  voting  securities of Value America would
     receive  less  than  50% of the  voting  securities  of  the  surviving  or
     resulting corporation,

o    approval by the  stockholders  of a complete  liquidation or dissolution of
     Value America,
o    approval by the stockholders of the sale or transfer of  substantially  all
     of the assets of Value America or

o    the  acquisition  other  than from  Value  America  by a person or group of
     related  persons of beneficial  ownership of 50% or more of the outstanding
     voting securities of Value America.

     Should a change in control or other event result in acceleration of vesting
of outstanding  options or changes in other  benefits,  as defined under Section
280G of the Code, certain  highly-compensated  employees would likely be subject
to payment of a 20% excise tax on their incremental gain, as defined.

Employment Contracts and Termination and Change-In-Control Arrangements

Glenda M. Dorchak, Chairman, President and Chief Executive Officer

     Value America and Glenda M. Dorchak, Chairman President and Chief Executive
Officer of Value America,  entered into an employment agreement as of October 5,
1998.  Under the agreement,  Ms.  Dorchak  received an annual salary of $250,000
until December 31, 1999 and will receive an annual salary of $300,000 every year
thereafter,  subject to increases.  The term of the agreement  continues through
December 31, 2001 and then renews  automatically  for additional  periods of one
year until either party gives notice of non-renewal at least three months before
the expiration date of the agreement. Ms. Dorchak is also eligible for quarterly
incentive compensation. In each remaining year of her employment, and based upon
achieving corporate and individual performance and other criteria as established
by the Compensation Committee,  Ms. Dorchak may earn quarterly bonuses amounting
to, in the  aggregate,  a minimum of $150,000 per year.  Value  America also has
agreed to pay Ms.  Dorchak a bonus not to exceed  $390,000 in an amount equal to
the product of (a) $6.50  multiplied  by (b) up to an  aggregate of no more than
60,000  shares of common stock to be purchased by Ms.  Dorchak upon the exercise
of a stock  option  received  under the stock  incentive  plan.  Such bonus,  if
granted by Value America,  will be deemed earned on and will be paid on the date
of the  exercise of such stock  option.  Ms.  Dorchak is  generally  entitled to
participate  in any employee  benefit  plans from time to time in effect for all
employees.  Ms.  Dorchak may  voluntarily  terminate her  employment at any time
under the agreement.  Value America may terminate Ms. Dorchak's  employment with
or without due cause by giving her written notice of termination. If Ms. Dorchak
is  terminated  by Value  America  for due cause,  she will  receive  her salary
through the date of  termination.  If Value America  terminates  her  employment
other than for due cause, Ms. Dorchak will be entitled to the sum of:

                                       14
<PAGE>
o    her annual salary at the time and

o    a pro rata portion of any bonus she may have earned under the  agreement if
     she had been employed for a full calendar year.

Paul F. Ewert, Executive Vice President - Merchandising/Sales

     Value   America   and  Paul  F.   Ewert,   Executive   Vice   President   -
Merchandising/Sales of Value America, entered into an employment agreement as of
March 1, 1999. Under the agreement,  Mr. Ewert has an annual salary of $280,000,
subject to increases.  The term of the agreement  continues through December 31,
2003 and then  renews  automatically  for  additional  periods of one year until
either  party  gives  notice of  non-renewal  at least three  months  before the
expiration  date of the  agreement.  Mr. Ewert is also  eligible  for  quarterly
incentive  compensation.  During  each year of his  employment,  and based  upon
achieving corporate and individual performance and other criteria as established
by the Compensation  Committee,  Mr. Ewert may earn quarterly  bonuses amounting
to, in the  aggregate,  a minimum of $100,000  per year.  Mr. Ewert is generally
entitled  to  participate  in any  employee  benefit  plans from time to time in
effect for all employees.  Mr. Ewert may voluntarily terminate his employment at
any time under the agreement. Value America may terminate Mr. Ewert's employment
with or without due cause by giving him written  notice of  termination.  If Mr.
Ewert is terminated  by Value America for due cause,  he will receive his salary
through the date of  termination.  If Value America  terminates  his  employment
other than for due cause, Mr. Ewert will be entitled to the sum of:

o    his annual salary at the time and

o    a pro rata portion of any bonus he may have earned  under the  agreement if
     he had been employed for a full calendar year.

Thomas J. Starnes, Executive Vice President and Chief Marketing Officer

     Value America and Thomas J.  Starnes,  Executive  Vice  President and Chief
Marketing Officer of Value America,  entered into an employment  agreement as of
April 5, 1999.  Under the agreement,  Mr.  Starnes  receives an annual salary of
$250,000 every year, subject to increases.  The term of the agreement  continues
through December 31, 2004 and then renews  automatically for additional  periods
of one year until either party gives notice of non-renewal at least three months
before the expiration  date of the  agreement.  Mr. Starnes is also eligible for
quarterly incentive compensation.  During each year of his employment, and based
on  achieving  corporate  and  individual  performance  and  other  criteria  as
established  by the  Compensation  Committee,  Mr.  Starnes may earn a quarterly
bonus  amounting  to, in the  aggregate,  a minimum of  $125,000  for 2000.  Mr.
Starnes is generally  entitled to participate in any employee benefit plans from
time to time in effect for all employees.  Mr. Starnes may voluntarily terminate
his employment at any time under the agreement.  If Mr. Starnes is terminated by
Value  America for due cause,  he will  receive  his salary  through the date of
termination.  If Value  America  terminates  his  employment  for other than due
cause, Mr. Starnes will be entitled to the sum of:

o    his annual salary at the time and

o    a pro rata portion of any bonus he may have earned  under the  agreement if
     he had been employed for a full calendar year.


                                       15
<PAGE>


Report of Compensation Committee on Executive Compensation

     The   following   Report  of  the   Compensation   Committee  on  Executive
Compensation   and  the  graph  of  Shareholder   Return  shall  not  be  deemed
incorporated  by reference  by any general  statement  incorporating  this Proxy
Statement  into  any  filing  under  the  Securities  Act of 1933 or  under  the
Securities Exchange Act of 1934, except to the extent Value America specifically
incorporates  this  information by reference,  and shall not otherwise by deemed
filed under such acts.

     This  report  is  submitted  by  the  Compensation   Committee,   which  is
responsible  for  establishing  and  administering   Value  America's  executive
compensation  policies and its stock incentive  plans. The Committee is composed
of Messrs.  Roche,  Casey, Savoy and Smith, none of whom is an employee of Value
America.  This  report  addresses  the  compensation  policies  for 1999 as they
affected Craig A. Winn, Thomas Morgan and Glenda M. Dorchak, each of whom served
as the Chief Executive Officer of Value America in 1999, and the other executive
officers of Value America.

     General Compensation Policy

     Value America's  compensation  policy for executive officers is designed to
achieve the following objectives:  (a) to enhance profitability of Value America
and increase  stockholder value; (b) to reward executives  consistent with Value
America's annual and long-term  performance  goals; (c) to recognize  individual
initiative,   leadership  and  achievement;   and  (d)  to  provide  competitive
compensation that will attract and retain qualified executives.

     Executive Officer Compensation Program

     The Committee performs annual reviews of executive  compensation to confirm
the competitiveness of the overall executive  compensation  packages as compared
with companies who compete with Value America for prospective employees.

     The compensation  program for executive offices consists of three elements:
(1)  base  salary,  which  is set  on an  annual  basis;  (2)  annual  incentive
compensation,  in the form of cash  bonuses,  which is based on  achievement  of
predetermined  financial objectives of Value America and individual  objectives;
and (3)  long-term  incentive  compensation,  in the  form of stock  options  or
restricted stock,  granted when the executive officer joins Value America and on
occasion  thereafter  with the  objective  of aligning the  executive  officers'
long-term   interests  with  those  of  the  stockholders  and  encouraging  the
achievement of superior results over an extended period.

     Base Salary

     Base salaries for  executive  officers are targeted at  competitive  market
levels for their respective positions,  levels of responsibility and experience.
In addition to external  market data, the Committee also reviews Value America's
financial  performance  and  individual  performance  when adjusting base salary
annually.

     Bonus Compensation

     Bonus compensation is based on Value America's achievement of predetermined
financial,  operational  and strategic  objectives.  Giving  greatest  weight to
attainment of financial  targets  (earnings per share,  gross margin,  and gross
revenue),  the Committee  also awards bonuses based on various  operational  and
strategic objectives, such as management efficiency, and the ability to motivate
others and build a strong  management  team,  develop  and  maintain  the skills
necessary to work in a  high-growth  company,  recognize and pursue new business
opportunities  and  initiate  programs  to enhance  Value  America's  growth and
successes. Bonuses are awarded on a quarterly basis.


                                       16
<PAGE>


     Long Term Incentive Compensation

     Long-term  incentive  compensation,  in  the  form  of  stock  options  and
restricted  stock  grants,  allows  the  executive  officers  to  share  in  any
appreciation  in the  value of  Value  America's  common  stock.  The  Committee
believes that equity  participation  aligns executive  officers'  interests with
those of the  stockholders.  In addition,  the  Committee  believes  that equity
ownership by executive  officers helps to balance the short term focus of annual
incentive  compensation  with a longer  term  view and may  help to  retain  key
executive officers.

     When  establishing  stock  option grant  levels,  the  Committee  considers
general corporate  performance,  the Chief Executive Officer's  recommendations,
level of seniority and experience,  existing levels of stock ownership, previous
grants of stock  options,  vesting  schedules  of  outstanding  options  and the
current stock price.

     It is the standard policy of Value America to grant an initial stock option
grant to all executive officers at the time they commence employment  consistent
with the  number of options  granted to  executive  officers  in the  e-commerce
industry at similar  levels of  seniority.  In addition,  the Committee may also
make   performance-based   grants   throughout   the  year.   In   making   such
performance-based  grants, the Committee considers  individual  contributions to
Value America's financial, operational and strategic objectives.

     Chief Executive Officer Compensation

     In 1999, the individuals  serving as the Chief Executive  Officer  received
base salaries as indicated in the Summary Compensation Table. This is consistent
with the range of salary  levels  received by their  counterparts  in e-commerce
companies of comparable size and stage of development. In addition, in 1999, Mr.
Morgan and Ms.  Dorchak  were  granted  options to  purchase  400,000 and 75,000
shares of common stock under Value America's the stock incentive plans.

     Certain Tax Considerations

     Value America does not believe Section 162(m) of the Internal Revenue Code,
as amended, which generally disallows a tax deduction for compensation in excess
of $1  million  to  any of  the  executive  officers  appearing  in the  Summary
Compensation Table above will have an effect on it. The Committee has considered
the requirements of Section 162(m) of the Code and its related  regulations.  It
is the Committee's  present intention that, so long as it is consistent with its
overall compensation  objections,  substantially all executive compensation will
be deductible for Federal income tax purposes.

                                                     The Compensation Committee:

                                                     Gerard R. Roche (Chairman)
                                                     Thomas J. Casey
                                                     William D. Savoy
                                                     Frederick W. Smith




                                       17
<PAGE>


Performance Graph

     The following graph compares the annual cumulative total stockholder return
(assuming  reinvestment  of dividends) from investing $100 on April 9, 1999 (the
date of our initial public offering),  and plotted at December 31, 1999, in each
of (a) Value America's common stock, (b) the S&P 500 stock index, and (c) a peer
group  consisting  of  internet  retail  companies  similar  to  Value  America:
Beyond.com Corporation,  Buy.com, Inc., Cyberian Outpost, Inc., and Egghead.com,
Inc. It should be noted that we have not paid any dividends on our common stock,
and no dividends  are included in the  representation  of our  performance.  The
stock price  performance  on the graph below is not  necessarily  indicative  of
future price performance.



                        April 9, 1999                         December 31, 1999
                        -------------                         -----------------

Value America Inc.          $100.00                                $ 22.01
S&P 500 Stock Index         $100.00                                $115.30
Peer Group Index            $100.00                                $ 63.49


                           RELATED PARTY TRANSACTIONS

     During 1999,  Value America issued  6,000,000  shares of Series C preferred
stock and  warrants  to  purchase  1,800,000  shares  of common  stock to Vulcan
Ventures Incorporated,  a Washington  corporation,  FDX Corporation,  a Delaware
corporation,  and  Frederick  W.  Smith,  a  director  of Value  America  for an
aggregate  purchase price of $60,000,000.  In connection with its initial public
offering,  Value America issued  warrants to purchase an aggregate of 511,567 to
certain existing stockholders,  including Vulcan Ventures Incorporated, a holder
of Series B preferred stock, and William D. Savoy, a director of Value America.

                                       18
<PAGE>
     In 1999,  Value America paid  approximately  $388,000 on behalf of Craig A.
Winn and Rex Scatena,  former executive officers and directors of Value America,
to cover a portion  of its  allocated  share of the  operating  and  maintenance
expenses of a Hawker 800A aircraft acquired by Messrs. Winn and Scatena in their
individual  capacity that they made  available to Value America for its business
use.  Value  America  also paid  $200,000  towards a  deposit  required  under a
trade-up  agreement  entered  into by Messrs.  Winn and Scatena to  acquire,  in
exchange for the aircraft then in use, two additional  and more advanced  Hawker
aircraft that were  scheduled  for delivery in December 1999 and December  2002,
respectively.  In December,  1999, the manufacturer  repurchased the Hawker 800A
aircraft and agreed to terminate and release Messrs. Winn and Scatena from their
obligations  under  the  trade-up  arrangement  to  acquire  the two  additional
aircraft in exchange for the  forfeiture of the deposits made for each aircraft.
Messrs.  Winn and Scatena have claimed they are owed an  additional  $400,000 by
Value America in connection with the acquisition and use of the aircraft.  While
Value America  vigorously  disputes their claim for this amount, it nevertheless
accrued in 1999 a reasonable reserve against any further obligations it may have
in connection with this matter.  Value America is negotiating with Messrs.  Winn
and Scatena to resolve the dispute over this additional amount and certain other
amounts  Value  America  paid to or on behalf of  Messrs.  Winn and  Scatena  in
connection with the dispute involving the aircraft.

PROPOSAL 2:     APPROVE THE VALUE AMERICA 1999 STOCK INCENTIVE PLAN, AS AMENDED

     We are asking you to approve the Value  America 1999 Stock  Incentive  Plan
that was  adopted  by the  Board on July 15,  1999.  As  adopted,  the plan made
available up to 2,350,000  shares of common stock for granting  restricted stock
awards  and  stock   options  in  the  form  of  incentive   stock  options  and
non-statutory  stock options to employees,  directors and  consultants  of Value
America.  On May 30, 2000, the Board of Directors  voted to approve an amendment
to the plan to increase the aggregate  number of shares of common stock that may
be offered under the plan from 2,350,000 to 12,350,000 shares.

     The more significant features of the plan are described below. If you would
like a copy of the plan, please make a written request to the Secretary of Value
America.  In  addition,  you may obtain a copy  online from the  Securities  and
Exchange Commission website at www.sec.gov.

Purpose

     The  purpose of the plan is to  promote  the  success  of Value  America by
providing greater incentive to employees, directors and consultants to associate
their personal  interests with the long-term  financial success of Value America
and  with  growth  in  stockholder  value.  The  plan  is  designed  to  provide
flexibility to us in our ability to motivate,  attract,  and retain the services
of employees,  directors and  consultants  upon whose  judgment,  interest,  and
special effort the successful  conduct of our operations  largely  depends.  The
plan  terminates  on July 14, 2009,  unless  sooner  terminated  by the Board of
Directors.

Administration

     The plan is administered by the Compensation  Committee.  The Committee has
the power to select  plan  participants  and to grant  stock  options  and stock
awards on terms the Committee considers appropriate.  In addition, the Committee
has the  authority  to  interpret  the plan,  to adopt,  amend or waive rules or
regulations for the plan's administration,  and to make all other determinations
for administration of the plan.

                                       19
<PAGE>
Stock Options

     Stock  options  granted  under the plan may be incentive  stock  options or
non-statutory  stock options.  A stock option  entitles the employee to purchase
shares of common stock at the option price.  The  Committee  will fix the option
price at the time the stock  option is granted,  but in the case of an incentive
stock  option the  exercise  price  cannot be less than 100% of the shares' fair
market value on the date of grant (or, in the case of an incentive  stock option
granted to a 10%  shareholder  of the  company,  110% of the shares  fair market
value on the date of grant). The value in incentive stock options,  based on the
exercise price,  that can be exercisable for the first time in any calendar year
under the plan or any other similar plan  maintained by Value America is limited
to  $100,000.  The  option  price  may be paid in cash or with  shares of common
stock, or a combination of cash and common stock. Stock options may be exercised
at such  times  and  subject  to such  conditions  as may be  prescribed  by the
Committee, including the requirement that they will not be exercisable after ten
years from the grant date.

Restricted Stock Awards

     The plan permits the grant of  restricted  stock  awards  (shares of common
stock)  to plan  participants.  A  restricted  stock  award  may be,  but is not
required to be, forfeitable or otherwise restricted until certain conditions are
satisfied.  These  conditions may include,  for example,  a requirement that the
plan  participant  complete  a  specified  period  of  service  or that  certain
objectives be achieved. Any restriction imposed on a restricted stock award will
be determined by the Committee.

Transferability

     In general,  stock options and  restricted  stock awards granted may not be
assigned,  transferred,  pledged or otherwise encumbered by a participant, other
than by will or the laws of descent and distribution.

Shares Subject to the Plan

     Up to 12,350,000  shares of common stock may be issued to plan participants
under the plan. No stock  options or  restricted  stock awards have been granted
under the plan. The maximum number of shares with respect to which stock options
or  restricted  stock may be granted  under the plan in any calendar  year to an
employee is 500,000 shares.

     In  general,  if  any  stock  option  or  restricted  stock  award  granted
terminates,  expires or lapses  for any  reason  other than as a result of being
exercised,  or if shares issued  pursuant to the plan are forfeited,  the common
stock  subject to the stock option or  restricted  stock award will be available
for further stock options and awards.

Certain Federal Income Tax Consequences

     Generally,   no  federal  income  tax  liability  is  incurred  by  a  plan
participant  at the time a stock  option is granted.  If the stock  option is an
incentive  stock  option,  no income will be recognized  upon the  participant's
exercise of the stock option. Income is recognized by participant when he or she
disposes of shares acquired under an incentive  stock option.  The exercise of a
non-statutory  stock  option  generally  is a taxable  event that  requires  the
participant to recognize, as ordinary income, the difference between the shares'
fair market value and the option exercise price.

                                       20
<PAGE>
     For restricted stock awards, income is recognized by a participant when the
shares first become  transferable or are no longer subject to a substantial risk
of forfeiture. At that time, the participant recognizes income equal to the fair
market of the common stock.

     Value  America  will be  entitled to claim a federal  business  expense tax
deduction  on account of the  exercise of a  non-statutory  stock  option or the
vesting of a restricted stock award. The amount of the deduction is equal to the
ordinary income recognized by the participant.  Value America generally will not
be  entitled  to a federal  income  tax  deduction  on  account  of the grant or
exercise  of an  incentive  stock  option,  but may claim a federal  income  tax
deduction on account of certain  disqualifying  dispositions  of stock  acquired
upon the exercise of an incentive stock option.

Changes in Capitalization and Similar Changes

     In the event of any  change in the  outstanding  shares of common  stock by
reason of any stock dividend,  stock split,  recapitalization or otherwise,  the
aggregate  number of shares of common  stock  reserved  under the plan,  and the
terms,  exercise price and number of shares of any outstanding  stock options or
restricted  stock  awards will be  equitably  adjusted by the  Committee  in its
discretion  to preserve the  benefits of the stock  options and stock awards for
plan  participants.  For instance,  a  two-for-one  stock split would double the
number of shares  reserved  under the plan.  Similarly,  for  outstanding  stock
options it would  double the number of shares  covered by each stock  option and
reduce its exercise price by one-half.

Option Grants

     The following table provides as of June 6, 2000,  certain  information with
respect to all options  granted under the plan since it was adopted in July 1999
to (a) the current executive officers named in the Summary Compensation Table on
page 9, (b) all of our current  executive  officers  as a group,  (c) all of our
current  directors  who  are  not  executive  officers  as a  group  and (d) all
employees,  including all current officers who are not executive officers,  as a
group.  As of June 6, 2000, the closing price of our common stock as reported on
the Nasdaq National Market was $1.9375.

<TABLE>
<CAPTION>
<S>                                                                 <C>                          <C>

                     Value America 1999 Stock Incentive Plan

                                                              Number of Shares             Weighted Average
                                                                 Covered by                 Exercise Price
         Name                                                  Options Granted                Per Share

Glenda M. Dorchak......................................            575,000                      $2.09
Paul F. Ewert..........................................            500,000                       1.50
Thomas J. Starnes......................................            350,000                       1.50
John A. Steele ........................................             50,000                       6.03
All current executive officers as a group..............          3,085,000                       1.83
All current directors who are not executive

   officers as a group.................................            255,000                       9.72
All employees, including all current officers who are

   not executive officers, as a group..................          4,368,950                       4.33
</TABLE>


                                       21
<PAGE>


Vote Required

     Approval  of the plan  requires  that more  shares of common  stock vote in
favor of the plan than against it.

     The Board of Directors  recommends  the approval of the Value  America 1999
Stock Incentive Plan, and proxies  solicited by the Board will be voted in favor
thereof unless a stockholder has indicated otherwise on the proxy.

PROPOSAL 3:    RATIFY SELECTION OF INDEPENDENT AUDITORS FOR THE YEAR ENDING
               DECEMBER 31, 2000

     We  are  asking  you  to  ratify  the  Board  of  Director's  selection  of
PricewaterhouseCoopers   LLP,  certified  public  accountants,   as  independent
auditors for the fiscal year ending  December  31, 2000.  PricewaterhouseCoopers
audited our financial  statements  for the fiscal year ended  December 31, 1999,
and has served as the independent auditors of Value America since 1998.

     A representative of PricewaterhouseCoopers  will be available at the Annual
Meeting to answer your questions.

     We are submitting  this proposal to you because we believe that such action
follows  sound  corporate  practice.  If you  do not  ratify  the  selection  of
PricewaterhouseCoopers  as  independent  auditors,  the Board of Directors  will
consider  selecting other auditors.  However,  even if you ratify the selection,
the Board of Directors  may still appoint new  independent  auditors at any time
during the next  fiscal  year if it  believes  that such a change will be in the
best interests of Value America and our stockholders.

     Approval of the ratification of the appointment of  PricewatershouseCoopers
requires  that more shares of common  stock vote in favor of the  proposal  than
against it.

     The Board of Directors  recommends the approval of the  ratification of the
appointment of  PricewaterhouseCoopers  LLP, and proxies  solicited by the Board
will be voted in favor thereof unless a stockholder  has indicated  otherwise on
the proxy.

                                  OTHER MATTERS

Section 16(a) Beneficial Ownership Reporting Compliance

     Based upon review of records received by the Company,  all reports required
to be filed  pursuant to Section  16(a) of the  Securities  Exchange Act of 1934
were filed on a timely basis in 1999 except that Messrs.  Bennett, Casey, Keith,
Roche and Schmitt and Ms. Dorchak were each late in filing a report with respect
to an August 1999 transaction.

Information About Stockholder Proposals

     To be considered for inclusion in our proxy statement  relating to the 2001
Annual Meeting of Stockholders,  stockholder proposals must be received no later
than  February 16, 2001.  To be  considered  for  presentation  at such meeting,
although not  included in our proxy  statement,  proposals  must comply with our
Bylaws  and must be  received  no later  than March 18,  2001.  All  stockholder
proposals should be marked for the attention of Secretary,  Value America, Inc.,
337 West Rio Road, Charlottesville, Virginia 22901.

                                       22
<PAGE>


Annual Report on Form 10-K

     In compliance with  applicable  regulations,  our financial  statements and
other required disclosures are presented in our 1999 Annual Report Form 10-K, as
amended,  a copy of which is contained  in the package  that  included the Proxy
Statement, and which reflects our financial condition on December 31, 1999.

     Whether or not you intend to be  present at the  meeting,  you are urged to
fill out, sign, date and return the enclosed proxy at your earliest convenience.


                                             By Order of the Board of Directors:



                                             William A. Pusey, Jr.
                                             Secretary


June 16, 2000




                                       23
<PAGE>
                                                                      Appendix A

                               VALUE AMERICA, INC.
                            1999 Stock Incentive Plan

         1.       Purpose and Effective Date.
                  --------------------------

                  (a)  The  purpose  of  the  Value  America,  Inc.  1999  Stock
Incentive  Plan (the "Plan") is to further the long term stability and financial
success of Value  America,  Inc. (the  "Company")  by  attracting  and retaining
personnel,  including employees,  directors and consultants,  through the use of
stock  incentives.  The Company  believes  that  ownership of Company stock will
stimulate the efforts of those persons upon whose judgment, interest and efforts
the Company is and will be largely  dependent for the successful  conduct of its
business and will further the  identification  of those persons'  interests with
the interests of the Company's shareholders.

                  (b) The Plan was  adopted  by the  Board of  Directors  of the
Company on July 15, 1999, and shall become  effective on July 15, 1999,  subject
to the approval of the Plan by the Company's shareholders.

         2.       Definitions.
                  -----------

                  (a)     Act.  The Securities Exchange Act of 1934, as amended.

                  (b)  Applicable  Withholding  Taxes.  The aggregate  amount of
federal,  state and local income and payroll  taxes that the Company is required
to withhold in connection with any exercise of an Option or the award,  lapse of
restrictions or payment with respect to Restricted Stock.

                  (c)      Award.  The award of an Option or Restricted Stock
under the Plan.

                  (d)      Company. Value America, Inc., a Virginia corporation.

                  (e) Company  Stock.  Common stock of the  Company.  If the par
value  of the  Company  Stock is  changed,  or in the  event of a change  in the
capital  structure of the Company (as provided in Section 13 below),  the shares
resulting  from such a change  shall be deemed to be  Company  Stock  within the
meaning of the Plan.

                  (f)      Board.  The Board of Directors of the Company.

                  (g)      Change of Control.

                           (i)  The Acquisition by any Person (as defined below)
                  of beneficial ownership of 50% or more of the then outstanding
                  shares of common stock of the Company;

<PAGE>

                           (ii)  Individuals  who  constitute  the  Board on the
                  effective date of this Plan (the  "Incumbent  Board") cease to
                  constitute a majority of the Board, provided that any director
                  whose nomination was approved by a vote of at least two-thirds
                  of the directors then  comprising the Incumbent  Board will be
                  considered a member of the Incumbent  Board, but excluding any
                  such  individual  whose  initial  assumption  of  office is in
                  connection  with an  actual  or  threatened  election  contest
                  relating to the  election of the  directors of the Company (as
                  such terms are used in Rule 14a-11 promulgated under the Act);

                           (iii) Approval by the  shareholders of the Company of
                  a reorganization,  merger,  share exchange or consolidation (a
                  "Reorganization"),  provided  that  shareholder  approval of a
                  Reorganization  will not  constitute  a Change in Control  if,
                  upon consummation of the Reorganization, each of the following
                  conditions is satisfied:

                           (x) no Person  beneficially owns 20% or more of
                  either (1) the then  outstanding  shares of common stock   of
                  the   corporation   resulting   from  the transaction  or (2)
                  the combined  voting power of the then   outstanding    voting
                  securities   of   such corporation   entitled  to  vote
                  generally  in  the election of directors; and

                           (y) at least a  majority  of the  members of the
                  board of directors of the  corporation  resulting from the
                  Reorganization were members of the Incumbent Board at the time
                  of the  execution  of the  initial agreement providing for the
                  Reorganization.

                           (iv) Approval by the shareholders of the Company of a
                  complete  liquidation or dissolution of the Company, or of the
                  sale or other  disposition of all or substantially  all of the
                  assets of the Company.

                           (v) For purposes of this Section 2(g), "Person" means
                  any individual, entity or group (within the meaning of Section
                  13(d)(3) of the Act, other than any employee  benefit plan (or
                  related  trust)  sponsored or maintained by the Company or any
                  affiliated company, and "beneficial ownership" has the meaning
                  given the term in Rule 13d-3 under the Act.

                  (h)      Code.  The Internal Revenue Code of 1986, as amended.

                  (i)      Committee.  The Committee appointed to administer the
Plan pursuant to Plan Section 15, or if no such Committee has been appointed,
the Board.

                  (j)      Consultant.  A person or entity rendering services to
the Company who is not an "employee" for purposes of employment tax withholding
under the Code.

                  (k)      Date of Grant.  The effective date of an Award
granted by the Committee.

                                      A-2
<PAGE>
                  (l) Disability or Disabled.  As to an Incentive Stock Option a
Disability  within  the  meaning  of  Code  Section  22(e)(3).  As to all  other
Incentive Awards,  the Committee shall determine whether a Disability exists and
such determination shall be conclusive.

                  (m) Fair Market  Value.  If the Company Stock is listed on any
established stock exchange or quoted on the NASDAQ stock market system, its Fair
Market  Value shall be the closing  price for such Stock on the Date of Grant as
reported by such exchange or the NASDAQ stock market system, or, if there are no
trades on such date,  the value shall be determined as of the last preceding day
on which the Company Stock was traded.  Fair Market Value shall be determined as
of the Date of Grant specified in the Award.

                  (n)      Incentive Stock Option.  An Option intended to meet
the requirements of, and qualify for favorable Federal income tax treatment
under, Code Section 422.

                  (o)      Nonstatutory Stock Option.  An Option that does not
meet the requirements of Code Section 422, or that isotherwise not intended to
be an Incentive Stock Option and is so designated.

                  (p)      Option.  A right to purchase Company Stock granted
under the Plan, at a price determined in accordance with the Plan.

                  (q)      Participant.  Any individual who is granted an Award
under the Plan.

                  (r)      Reload Feature.  A feature of an Option described in
a Participant's Option agreement that provides for the automatic grant of a
Reload Option in accordance with the provisions of Plan Section 9.

                  (s)      Reload Option.  An Option granted to a Participant
equal to the number of shares already owned Company Stock delivered by the
Participant to exercise an Option described in Section 9.

                  (t)      Restricted Stock.  Company Stock awarded upon the
terms and subject to the restrictions set forth in Section 7 below.

                  (u)  Rule  16b-3.   Rule  16b-3  promulgated  under  the  Act,
including  any  corresponding  subsequent  rule or any  amendments to Rule 16b-3
enacted after the effective date of the Plan.

                  (v)  10%   Shareholder.   A  person  who  owns,   directly  or
indirectly, stock possessing more than 10% of the total combined voting power of
all classes of stock of the Company or any parent or  subsidiary of the Company.
Indirect  ownership of stock shall be determined in accordance with Code Section
424(d).

                                      A-3
<PAGE>
         3.       General.  Awards of Options or Restricted Stock may be granted
under the Plan.  Options granted under the Plan may be Incentive Stock Options
or Nonstatutory Stock Options.

         4.  Stock.  Subject to Section 13 of the Plan,  there shall be reserved
for issuance  under the Plan an aggregate of 2,350,000  shares of Company Stock,
which may include authorized,  but unissued, shares. Shares allocable to Options
granted under the Plan that expire or otherwise terminate unexercised and shares
that are forfeited  pursuant to restrictions  on Restricted  Stock awarded under
the Plan may again be  subjected  to an Award under this Plan.  For  purposes of
determining  the number of shares that are  available for Awards under the Plan,
such number shall include the number of shares  surrendered  by a Participant or
retained by the Company (a) in connection  with the exercise of an Option or (b)
in payment of Applicable Withholding Taxes.

         5.       Eligibility.

                  (a) Any employee of,  director,  or  Consultant to the Company
who, in the judgment of the  Committee,  has  contributed  or can be expected to
contribute  to the  profits  or growth of the  Company is  eligible  to become a
Participant.  The  Committee  shall have the power and complete  discretion,  as
provided in Section 15, to select  eligible  Participants  and to determine  for
each Participant the terms, conditions and nature of the Award and the number of
shares to be allocated as part of the Award;  provided,  however, that any award
made to a member of the Committee  must be approved by the Board.  The Committee
is expressly  authorized  to make an Award to a Participant  conditioned  on the
surrender for cancellation of an existing Award.

                  (b) The grant of an Award  shall not  obligate  the Company to
pay  an  employee  any  particular  amount  of  remuneration,  to  continue  the
employment  of the  employee  after the grant or to make  further  grants to the
employee at any time thereafter.

                  (c)      Non-employee directors and Consultants shall not be
eligible to receive the Award of an Incentive Stock Option.

                  (d) The  maximum  number of shares  with  respect  to which an
Award may be granted in any calendar  year to any employee  during such calendar
year shall be 300,000 shares.

         6.       Stock Options.

                  (a)  Whenever  the  Committee  deems it  appropriate  to grant
Options,  notice shall be given to the Participant  stating the number of shares
for which Options are granted, the exercise price per share, whether the options
are Incentive Stock Options or Nonstatutory Stock Options, and the conditions to
which the grant and exercise of the Options are subject.  This notice, when duly
accepted in writing by the  Participant,  shall become a stock option  agreement
between the Company and the Participant.

                                      A-4
<PAGE>
                  (b) The  Committee  shall  establish  the  exercise  price  of
Options.  The exercise price of an Incentive Stock Option shall be not less than
100% of the Fair Market Value of such shares on the Date of Grant, provided that
if the  Participant  is a 10%  Shareholder,  the exercise  price of an Incentive
Stock Option shall be not less than 110% of the Fair Market Value of such shares
on the Date of Grant.  The exercise  price of  Nonstatutory  Stock Option Awards
intended to be  performance-based  for purposes of Code Section 162(m) shall not
be less than 100% of the Fair Market Value of such shares on the Date of Grant.

                  (c) Subject to subsection (d) below,  Options may be exercised
in whole or in part at such times as may be  specified  by the  Committee in the
Participant's  stock option  agreement.  The  Committee  may impose such vesting
conditions and other  requirements as the Committee deems  appropriate,  and the
Committee  may  include  such  provisions  regarding  a Change of Control as the
Committee deems appropriate.

                  (d) The Committee  shall  establish the term of each Option in
the Participant's stock option agreement.  The term of an Incentive Stock Option
shall  not be  longer  than ten years  from the Date of  Grant,  except  that an
Incentive  Stock option  granted to a 10%  Shareholder  shall not have a term in
excess of five years.  No option may be exercised  after the  expiration  of its
term or, except as set forth in the Participant's stock option agreement,  after
the termination of the Participant's  employment.  The Committee shall set forth
in the Participant's  stock option agreement when, and under what circumstances,
an Option may be exercised after termination of the Participant's  employment or
period of service;  provided  that no  Incentive  Stock  Option may be exercised
after (i) three months from the Participant's termination of employment with the
Company for reasons other than  Disability  or death,  or (ii) one year from the
Participant's  termination of employment on account of Disability or death.  The
Committee  may, in its sole  discretion,  amend a previously  granted  Incentive
Stock Option to provide for more liberal exercise  provisions,  provided however
that if the Incentive  Stock Option as amended no longer meets the  requirements
of Code  Section  422,  and,  as a result  the  Option no longer  qualifies  for
favorable  federal  income tax  treatment  under Code Section 422, the amendment
shall not become effective without the written consent of the Participant.

                  (e)  An  Incentive  Stock  Option,  by  its  terms,  shall  be
exercisable  in any  calendar  year only to the extent that the  aggregate  Fair
Market Value (determined at the Date of Grant) of the Company Stock with respect
to which  Incentive  Stock Options are  exercisable by the  Participant  for the
first time during the calendar year does not exceed  $100,000  (the  "Limitation
Amount").  Incentive Stock Options granted under the Plan and all other plans of
the Company and any parent or subsidiary of the Company shall be aggregated  for
purposes of  determining  whether the Limitation  Amount has been exceeded.  The
Board may impose such  conditions as it deems  appropriate on an Incentive Stock
option to ensure  that the  foregoing  requirement  is met. If  Incentive  Stock
Options that first become  exercisable  in a calendar year exceed the Limitation
Amount,  the excess Options will be treated as Nonstatutory Stock Options to the
extent permitted by law.

                                      A-5
<PAGE>
                  (f) If a  Participant  dies  and if  the  Participant's  stock
option agreement  provides that part or all of the Option may be exercised after
the  Participant's  death,  then such  portion may be  exercised by the personal
representative of the  Participant's  estate during the time period specified in
the stock option agreement.

         7.       Restricted Stock Awards.

                  (a) Whenever the  Committee  deems it  appropriate  to grant a
Restricted  Stock Award,  notice shall be given to the  Participant  stating the
number of shares of Restricted Stock for which the Award is granted, the Date of
Grant, and the terms and conditions to which the Award is subject.  Certificates
representing the shares shall be issued in the name of the Participant,  subject
to the  restrictions  imposed by the Plan and the Committee.  A Restricted Stock
Award may be made by the Committee in its discretion without cash consideration.

                  (b)  The  Committee  may  place  such   restrictions   on  the
transferability   and  vesting  of  Restricted  Stock  as  the  Committee  deems
appropriate,   including  restrictions  relating  to  continued  employment  and
financial  performance goals. Without limiting the foregoing,  the Committee may
provide  performance or Change of Control  acceleration  parameters  under which
all,  or a  portion,  of  the  Restricted  Stock  will  vest  on  the  Company's
achievement of established performance  objectives.  Restricted Stock may not be
sold,  assigned,  transferred,  disposed of, pledged,  hypothecated or otherwise
encumbered until the restrictions on such shares shall have lapsed or shall have
been removed pursuant to subsection (c) below.

                  (c) The Committee shall establish as to each Restricted  Stock
Award the terms and conditions upon which the  restrictions  on  transferability
set forth in paragraph  (b) above shall  lapse.  Such terms and  conditions  may
include,  without  limitation,  the passage of time,  the meeting of performance
goals, the lapsing of such restrictions as a result of the Disability,  death or
retirement of the Participant, or the occurrence of a Change of Control.

                  (d) A  Participant  shall  hold  shares  of  Restricted  Stock
subject to the restrictions set forth in the Award agreement and in the Plan. In
other respects,  the Participant shall have all the rights of a shareholder with
respect to the shares of Restricted  Stock,  including,  but not limited to, the
right to vote such shares and the right to receive all cash  dividends and other
distributions  paid thereon.  Certificates  representing  Restricted Stock shall
bear a  legend  referring  to the  restrictions  set  forth  in the Plan and the
Participant's  Award  agreement.  If stock  dividends are declared on Restricted
Stock, such stock dividends or other  distributions shall be subject to the same
restrictions as the underlying shares of Restricted Stock.

         8.       Method of Exercise of Options.

                  (a) Options may be exercised by giving  written  notice of the
exercise  to the  Company,  stating  the  number of shares the  Participant  has
elected to purchase  under the Option.  Such notice shall be  effective  only if
accompanied by the exercise  price in full in cash;  provided that, if the terms
of an Option so permit,  the  Participant may (i) deliver Company Stock that the
Participant  has  previously  acquired and owned (valued at Fair Market Value on
the date of  exercise),  or cause shares of Company  Stock (valued at their Fair
Market Value on the date of exercise) to be withheld in  satisfaction  of all or
any part of the exercise  price,  or (ii) deliver a properly  executed  exercise
notice together with irrevocable instructions to a broker to deliver promptly to
the Company,  from the sale or loan proceeds with respect to the sale of Company
Stock or a loan  secured  by Company  Stock,  the  amount  necessary  to pay the
exercise price and, if required by the Committee, Applicable Withholding Taxes.

                                      A-6
<PAGE>
                  (b) The  Company  may  place on any  certificate  representing
Company Stock issued upon the exercise of an Option any legend deemed  desirable
by the Company's  counsel to comply with federal or state  securities  laws. The
Company may require of the  Participant  a  customary  indication  of his or her
investment  intent.  A  Participant  shall not possess  shareholder  rights with
respect to shares  acquired upon the exercise of an Option until the Participant
has made any  required  payment,  including  payment of  Applicable  Withholding
Taxes,  and the Company has issued a certificate for the shares of Company Stock
acquired.

                  (c)  Notwithstanding  anything herein to the contrary,  Awards
shall  always be  granted  and  exercised  in such a manner as to conform to the
provisions of Rule 16b-3.

         9.       Reload Option.

                  (a) If a  Participant  exercises  an Option  that has a Reload
Feature by delivering  already owned shares of Company  Stock,  the  Participant
shall  automatically  be granted a Reload  Option.  The Reload  Option  shall be
subject to the following provisions:

                           (i) The  Reload  Option  shall  cover  the  number of
                  shares  of  Company  Stock  delivered  by the  Participant  to
                  exercise the Option with the Reload Feature.

                           (ii)     The Reload Option will not have a Reload
                  Feature.

                           (iii) The exercise  price of shares of Company  Stock
                  covered by the Reload  Option shall be 100% of the Fair Market
                  Value of such  shares  on the date  the  Participant  delivers
                  shares of Company  Stock to the Company to exercise the Option
                  that has the Reload Feature.

                           (iv) The Reload  Option  shall be subject to the same
                  restrictions  as those imposed on the  underlying  Option with
                  the Reload Feature.

                           (v) The Reload Option shall not be exercisable  until
                  the expiration of any retention  holding period imposed on the
                  disposition  of any  shares of  Company  Stock  covered by the
                  underlying Option with the Reload Feature.

                  (b) If a Participant in the Value America 1997 Stock Incentive
Plan (the  "1997  Plan")  exercises  an  Option  with a Reload  Feature  granted
pursuant to the 1997 Plan, and the number of authorized  shares  available under
the 1997 Plan is  insufficient  to grant the Reload  Option,  the Reload  Option
shall be granted  pursuant  to this Plan.  The  Reload  Option  shall be granted
subject to the provisions of subsection (a) above.

                                      A-7
<PAGE>
         10.  Applicable  Withholding  Taxes. Each Participant shall agree, as a
condition  of receiving an Award,  to pay to the Company,  or make  arrangements
satisfactory to the Company regarding the payment of, all Applicable Withholding
Taxes with respect to the Award.  Until the  Applicable  Withholding  Taxes have
been paid or  arrangements  satisfactory to the Company have been made, no stock
certificates (or, in the case of Restricted Stock, no stock certificates free of
a restrictive  legend) shall be issued to the Participant.  As an alternative to
making a cash  payment  to the  Company to satisfy  Applicable  Withholding  Tax
obligations,  the Committee may establish procedures  permitting the Participant
to elect to (a) deliver  shares of already  owned  Company Stock or (b) have the
Company  retain that number of shares of Company Stock that would satisfy all or
a specified portion of the Applicable Withholding Taxes. Any such election shall
be made only in accordance with  procedures  established by the Committee and in
accordance with Rule 16b-3.

         11.      Nontransferability of Awards.

                  (a)  In  general,   Awards,  by  their  terms,  shall  not  be
transferable  by the  Participant  except by will or by the laws of descent  and
distribution or except as described below. Options shall be exercisable,  during
the Participant's  lifetime, only by the Participant or by his guardian or legal
representative.

                  (b)  Notwithstanding  the  provisions  of (a) and  subject  to
federal and state securities laws, the Committee may grant or amend Nonstatutory
Stock Options that permit a  Participant  to transfer the Options to one or more
immediate  family  members,  to a trust  for the  benefit  of  immediate  family
members,  or to a partnership,  limited liability  company,  or other entity the
only partners, members, or interest-holders of which are among the Participant's
immediate  family  members.  Consideration  may not be paid for the  transfer of
Options.  The  transferee  of an  Option  shall  be  subject  to all  conditions
applicable  to the Option  prior to its  transfer.  The  agreement  granting the
Option shall set forth the transfer  conditions and restrictions.  The Committee
may impose on any  transferable  Option and on stock issued upon the exercise of
an Option such limitations and conditions as the Committee deems appropriate.

         12. Termination,  Modification, Change. If not sooner terminated by the
Board,  this Plan shall terminate at the close of business on the July 14, 2009.
No Awards  shall be made  under the Plan  after its  termination.  The Board may
terminate  the Plan or may  amend  the Plan in such  respects  as it shall  deem
advisable;  provided, that, unless authorized by the Company's shareholders,  no
change  shall be made that (a)  increases  the total number of shares of Company
Stock  reserved for issuance  pursuant to Awards  granted under the Plan (except
pursuant to Section  13),  (b) expands the class of persons  eligible to receive
Awards, (c) materially increases the benefits accruing to Participants under the
Plan, or (d) otherwise requires shareholder approval under the Code, Rule 16b-3,
or  the  rules  of a  domestic  exchange  on  which  Company  Stock  is  traded.
Notwithstanding  the foregoing,  the Board may  unilaterally  amend the Plan and
Awards as it deems appropriate to ensure compliance with Rule 16b-3 and to cause
Incentive  Stock Options to meet the  requirements  of the Code and  regulations
thereunder.  Except as provided in the  preceding  sentence,  a  termination  or
amendment  of the Plan  shall  not,  without  the  consent  of the  Participant,
adversely  affect a Participant's  rights under an Award  previously  granted to
him.

                                      A-8
<PAGE>
         13.      Change in Capital Structure.

                  (a)  In  the  event  of  a  stock  dividend,  stock  split  or
combination of shares, spin-off, recapitalization or merger in which the Company
is the surviving  corporation,  or other change in the  Company's  capital stock
(including,  but not  limited  to, the  creation  or  issuance  to  shareholders
generally  of rights,  options or warrants  for the  purchase of common stock or
preferred  stock of the  Company),  the  number  and kind of  shares of stock or
securities of the Company to be issued under the Plan (under  outstanding Awards
and Awards to be granted in the  future),  the  exercise  price of options,  and
other  relevant  provisions  shall be  appropriately  adjusted by the Committee,
whose  determination  shall be binding on all persons.  If the adjustment  would
produce  fractional  shares with respect to any Award,  the Committee may adjust
appropriately  the number of shares  covered by the Award so as to eliminate the
fractional shares.

                  (b) In the event the Company distributes to its shareholders a
dividend,  or sells or causes to be sold to a person other than the Company or a
subsidiary  shares of stock in any  corporation  (a  "Spinoff  Company")  which,
immediately  before the distribution or sale, was a majority owned Subsidiary of
the Company, the Committee shall have the power, in its sole discretion, to make
such  adjustments  as the Committee  deems  appropriate.  The Committee may make
adjustments  in the number and kind of shares or other  securities  to be issued
under  the Plan  (under  outstanding  Awards  and  Awards to be  granted  in the
future),  the exercise  price of Options,  and other relevant  provisions,  and,
without limiting the foregoing,  may substitute  securities of a Spinoff Company
for securities of the Company.  The Committee shall make such  adjustments as it
determines  to  be   appropriate,   considering   the  economic  effect  of  the
distribution  or sale on the  interests of the  Company's  shareholders  and the
Participants in the businesses operated by the Spinoff Company.  The Committee's
determination  shall be binding on all persons.  If the adjustment would produce
fractional   shares  with  respect  to  any  Award,  the  Committee  may  adjust
appropriately  the number of shares  covered by the Award so as to eliminate the
fractional shares.

                  (c) Notwithstanding  anything in the Plan to the contrary, the
Committee may take the foregoing actions without the consent of any Participant,
and the Committee's determination shall be conclusive and binding on all persons
for all purposes.  The Committee shall make its  determinations  consistent with
Rule 16b-3 and the applicable provisions of the Code.

         14.  Change in  Control.  In the event of a Change  in  Control  of the
Company,  the Committee,  as constituted  before such Change in Control,  in its
sole discretion may, as to any outstanding  Award,  either at the time the Award
is made or any time thereafter, take any one or more of the following actions:

                                      A-9
<PAGE>
                  (a) Provide for the  acceleration of any time periods relating
to the  exercise  or  realization  of any such  Award so that such  Award may be
exercised  or  realized  in full on or  before  a date  initially  fixed  by the
Committee;

                  (b) Provide for the purchase or  settlement  of any such Award
by the Company,  upon a Participant's  request,  for any amount of cash equal to
the amount  which could have been  obtained  upon the  exercise of such Award or
realization  of  such  Participant's   rights  had  such  Award  been  currently
exerciseable or payable;

                  (c)      Make such adjustment to any such Award then
outstanding as the Committee deems appropriate to reflect such Change in
Control; or

                  (d) Cause any such Award then  outstanding  to be assumed,  or
new rights substituted  therefor,  by the acquiring or surviving  corporation in
such Change of Control.

         15.      Administration of the Plan.

                  (a) The Plan shall be administered by the Committee, who shall
be appointed  by the Board.  If no  Committee  is  appointed,  the Plan shall be
administered  by the Board.  To the extent  required by Rule  16b-3,  all Awards
shall be made by members of the  Committee who are  "Non-Employee  Directors" as
that term is defined in Rule 16b-3, or by the Board. Awards that are intended to
be  performance-based  for  purposes of Code  section  162(m) shall be made by a
Committee,  or  subcommittee of the Committee,  comprised  solely of two or more
"outside directors" as that term is defined for purposes of Code section 162(m).

                  (b) The  Committee  shall have the  authority  to impose  such
limitations or conditions  upon an Award as the Committee  deems  appropriate to
achieve the objectives of the Award and the Plan. Without limiting the foregoing
and in addition to the powers set forth  elsewhere  in the Plan,  the  Committee
shall have the power and complete  discretion  to determine  (i) which  eligible
persons shall  receive an Award and the nature of the Award,  (ii) the number of
shares of Company Stock to be covered by each Award, (iii) whether Options shall
be Incentive Stock options or Nonstatutory  Stock Options,  (iv) the Fair Market
Value of Company  Stock,  (v) the time or times when an Award  shall be granted,
(vi) whether an Award shall become vested over a period of time,  according to a
performance-based  vesting  schedule  or  otherwise,  and when it shall be fully
vested,  (vii) the terms and conditions under which restrictions imposed upon an
Award shall lapse,  (viii) whether a Change of Control  exists,  (ix) whether to
include a Reload  feature in an Option;  (x)  factors  relevant  to the lapse of
restrictions on Restricted Stock or Options, (xi) when Options may be exercised,
(xii)  whether to approve a  Participant's  election  with respect to Applicable
Withholding  Taxes,  (xiii)  conditions  relating  to the length of time  before
disposition of Company Stock received in connection  with an Award is permitted,
(xiv) notice provisions relating to the sale of Company Stock acquired under the
Plan, and (xv) any additional requirements relating to Awards that the Committee
deems  appropriate.  Notwithstanding  the  foregoing,  no "tandem stock options"
(where two stock  options  are issued  together  and the  exercise of one option
affects the right to exercise the other option) may be issued in connection with
Incentive Stock Options.

                                      A-10
<PAGE>
                  (c) The  Committee  shall have the power to amend the terms of
previously  granted Awards so long as the terms as amended are  consistent  with
the terms of the Plan and, where  applicable,  consistent with the qualification
of an option as an Incentive Stock Option.  The consent of the Participant  must
be  obtained  with  respect to any  amendment  that would  adversely  affect the
Participant's  rights  under the Award,  except that such  consent  shall not be
required if such  amendment is for the purpose of  complying  with Rule 16b-3 or
any requirement of the Code applicable to the Award.

                  (d) The Committee may adopt rules and regulations for carrying
out the Plan. The Committee  shall have the express  discretionary  authority to
construe  and  interpret  the Plan and the  Award  agreements,  to  resolve  any
ambiguities,  to define any terms, and to make any other determinations required
by the Plan or an Award agreement.  The  interpretation  and construction of any
provisions of the Plan or an Award agreement by the Committee shall be final and
conclusive.  The Committee  may consult with counsel,  who may be counsel to the
Company, and shall not incur any liability for any action taken in good faith in
reliance upon the advice of counsel.

                  (e)  A  majority  of  the  members  of  the  Committee   shall
constitute  a  quorum,  and all  actions  of the  Committee  shall be taken by a
majority of the members present. Any action may be taken by a written instrument
signed by all of the members,  and any action so taken shall be fully  effective
as if it had been taken at a meeting.

         16. Notice. All notices and other communications  required or permitted
to be given under this Plan shall be in writing and shall be deemed to have been
duly given if  delivered  personally,  electronically,  or mailed  first  class,
postage prepaid,  as follows:  (a) if to the Company - at its principal business
address to the attention of the  Secretary;  (b) if to any  Participant - at the
last  address of the  Participant  known to the sender at the time the notice or
other communication is sent.

         17. Interpretation and Governing Law. The terms of this Plan and Awards
granted  pursuant to the Plan shall be governed,  construed and  administered in
accordance with the laws of the  Commonwealth  of Virginia.  The Plan and Awards
are subject to all present and future applicable  provisions of the Code and, to
the extent applicable, they are subject to all present and future rulings of the
Securities and Exchange  Commission with respect to Rule 16b-3. If any provision
of the Plan or an Award  conflicts with any such Code  provision or ruling,  the
Committee shall cause the Plan to be amended,  and shall modify the Award, so as
to comply, or if for any reason amendments cannot be made, that provision of the
Plan or the Award shall be void and of no effect.



                                      A-11
<PAGE>





                                 FIRST AMENDMENT

                                     TO THE

                  VALUE AMERICA, INC. 1999 STOCK INCENTIVE PLAN



     FIRST AMENDMENT,  dated as of May 30, 2000, to the Value America, Inc. 1999
Stock Incentive Plan, by Value America, Inc. (the "Company").
     The Company  maintains the Value America,  Inc. 1999 Stock  Incentive Plan,
effective as of July 15, 1999, (the "Plan").  The Company has the power to amend
the Plan and now wishes to do so.

     NOW, THEREFORE, the Plan is hereby amended as follows:

     I.  Effective May 30, 2000,  Section 4 is amended to replace  "2,350,000"
         with "12,350,000."

     II. In all respects not amended, the Plan is hereby ratified and confirmed.


<PAGE>

                                      PROXY

                              Value America, Inc.

          This Proxy is solicited on behalf of the Board of Directors.

The undersigned,  revoking all prior proxies,  hereby appoints Glenda M. Dorchak
and Michael J. Waide, as proxies,  and each or either of them with full power of
substitution, and hereby authorizes them to represent and to vote, as designated
below,  all the  shares of common  stock and Series D  Preferred  Stock of Value
America,  Inc. held of record by the  undersigned on May 20, 2000, at the Annual
Meeting of Stockholders to be held July 13, 2000, or any adjournment thereof, on
each of the following matters:

1.   To elect directors to serve for the terms shown below,  which expire at the
     annual meetings of stockholders in 2001, 2002 and 2003:

     [_] FOR all Nominees listed below    [_] WITHHOLD AUTHORITY TO VOTE FOR
                                              THOSE INDICATED BELOW

         2001 Class:       Glenda M. Dorchak, Gary D. LeClair, Michael R. Steed

         2002 Class:       William D. Savoy, Frederick W. Smith

         2003 Class:       Thomas J. Casey, Leroy Keith, Gerard R. Roche

         INSTRUCTIONS:  To withhold authority to vote for an individual nominee,
         print the name of the Nominee in the space provided below.

________________________________________________________________________________


2.   To approve the Value America 1999 Stock Incentive Plan, as amended:

     [_] FOR                    [_} AGAINST                    [_] ABSTAIN

3.   To ratify the selection by the Audit Committee of the Board of Directors of
     PricewaterhouseCoopers  LLP, independent  certified public accountants,  as
     auditors of Value America for 2000:

     [_] FOR                    [_} AGAINST                    [_] ABSTAIN


This Proxy, when properly executed,  will be voted in the manner directed herein
by the  undersigned  stockholder.  If no direction  is made,  this Proxy will be
voted "FOR" each proposal. All joint owners MUST sign.

Please sign  exactly as your name  appears  hereon.  When  signing as  attorney,
executor, administrator, trustee or guardian, please give full title as such.

DATED__________________________             ____________________________________
                                            Signature

                                            ____________________________________
                                            Signature (if jointly owned)

________________________________________________________________________________
      Please indicate below whether you will be joining us for the meeting.

[_] I plan to attend                    [_] I do not plan to attend

PLEASE MARK, SIGN, DATE & RETURN THIS PROXY PROMPTLY IN ENCLOSED ENVELOPE.



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