SAATCHI & SAATCHI PLC //
20-F, EX-10, 2000-06-30
ADVERTISING AGENCIES
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                                 DATED JUNE 2000
                                 ---------------





                                (1) PUBLICIS S.A.

                                     - and -

                            (2) SAATCHI & SAATCHI PLC








                              TRANSACTION AGREEMENT








                                                          Herbert Smith
                                                          Exchange House
                                                          Primrose Street
                                                          London EC2A 2HS
                                                          Tel:  020 7374-8000
                                                          Fax:  020 7374-0888
                                                          Ref:  2070

<PAGE>
                                TABLE OF CONTENTS


CLAUSE     HEADINGS                                                     PAGE

1.     INTERPRETATION.......................................................1

2.     CONDITIONS OF THE MERGER AND THE SCHEME..............................3

3.     PROCESS..............................................................3

4.     THE SCHEME...........................................................4

5.     UNDERTAKINGS.........................................................4

6.     TERMINATION..........................................................5

7.     COSTS................................................................6

8.     EXISTING AGREEMENTS..................................................6

9.     DELAY................................................................6

10.    ASSIGNMENT...........................................................6

11.    NOTICES..............................................................6

12.    MISCELLANEOUS PROVISIONS.............................................8

13.    GOVERNING LAW, JURISDICTION AND SERVICE OF PROCESS...................8

<PAGE>

THIS AGREEMENT is made on                   June 2000

BETWEEN:

(1)  PUBLICIS S.A. a company  incorporated in France and whose registered office
     is at 133 avenue des Champs-Elysees 75008 Paris ("Publicis"); and

(2)  SAATCHI & SAATCHI  PLC a company  incorporated  in  England  and Wales with
     registered number 2464197 and whose registered office is at 83/89 Whitfield
     Street, London W1A 4XA ("Saatchi").

WHEREAS:

(A)  The parties have agreed to enter into this  Agreement to regulate the basis
     upon which they have agreed to effect a merger of Publicis and Saatchi.

(B)  The  parties  have  agreed  that  the  Merger  will be  implemented  by the
     acquisition  of Saatchi by Publicis  pursuant to a scheme of arrangement of
     Saatchi under Section 425 of the Companies Act 1985.

IT IS AGREED as follows:

1.   INTERPRETATION

1.1  In this Agreement the following definitions are used:

     "Agreed  Form"  means the form agreed (or as the case may be, to be agreed)
     between and signed for the purpose of  identification  only by or on behalf
     of Saatchi and Publicis;

     "Condition"  means the conditions to the  implementation  of the Scheme and
     the Merger, as set out in Appendix I to the Press Announcement;

     "Confidentiality  Agreement" means the  confidentiality  agreement  entered
     into between Publicis and Saatchi dated 26th May 2000;

     "Directors"  means the  Directors  of  Saatchi  and/or  the  members of the
     Directoire of Publicis, as the context may require;

     "Effective  Time" means the time at which the Scheme  becomes  effective in
     accordance with its terms and "Effective  Date" means the date on which the
     Effective Time occurs;

     "Final  Court Order"  means the order of the Court  sanctioning  the Scheme
     under Section 425 of the Companies Act 1985 and confirming the reduction of
     share capital provided for by the Scheme under Section 137 of the Companies
     Act 1985;

     "Long-stop  date" means  (subject to City Code) 31st  October 2000 (or such
     later date as the parties and the Court may agree);

     "Merger"  means the merger of Saatchi and Publicis  proposed to be achieved
     by,  and on the  terms  of,  the  Scheme  pursuant  to the  terms  of  this
     Agreement;

     "Publicis  Circular"  means  the  circular  to be  approved  by the  French
     Commission  des operation de bourse for the purpose of listing the Publicis
     Shares to be issued to Saatchi Shareholders pursuant to the Merger;

     "Publicis   Group"  means  Publicis,   its   subsidiaries   and  subsidiary
     undertakings;

     "Publicis  Resolution" means each of the resolutions  proposed to be passed
     at the Publicis  EGM the passing of which is necessary to enable the Merger
     to be implemented;

     "Press  Announcement" means the proposed  announcement of the Merger in the
     Agreed Form;

     "Saatchi  EGM"  means the  extraordinary  general  meeting of Saatchi to be
     convened  by a notice set out in the  Scheme  Circular  for the  purpose of
     approving the reduction of capital  contemplated by the Press Announcement,
     an amendment to Saatchi's  Articles of  Association  to provide for Saatchi
     Shares  issued  after the  Effective  Time upon  exercise  of options to be
     exchanged  for the same  consideration  as under the Scheme,  and any other
     matters incidental to the Merger, including any adjournment thereof;

     "Saatchi  Resolution"  means each of the  resolutions to approve the Scheme
     proposed to be passed at the Court Meeting and the resolutions  proposed to
     be passed at the Saatchi EGM the  passing of which is  necessary  to enable
     the Merger to be implemented; and

     "Saatchi Share Scheme" means each of the Saatchi  Demerger  Executive Share
     Option Scheme (No.2), the Saatchi Demerger Performance Share Option Scheme,
     the Saatchi Equity Participation Plan, the Saatchi Performance Share Option
     Scheme, the Zenith Executive Incentive Plan, the Saatchi Demerger Sharesave
     Scheme and the Saatchi International Sharesave Plan.

1.2  Unless  otherwise  defined  herein terms defined in the Press  Announcement
     shall have the same meaning in this Agreement.

1.3  In this Agreement, save where the context otherwise requires:

     1.3.1  a reference  to a  statute  or  statutory  provision  shall  include
            a reference:

            (A)  to that statute or provision as from time to time consolidated,
                 modified,  re-enacted  or replaced by any statute or  statutory
                 provision; and

            (B)  to  any  subordination  legislation  made  under  the  relevant
                 statute;

     1.3.2  words in the singular shall include the plural, and vice versa;

     1.3.3  the masculine  gender shall include the feminine and neuter and vice
            versa;

     1.3.4  a  reference  to a person  shall be  construed  so as to include any
            individual, a firm, a body corporate, an unincorporated  association
            and a person's executors or administrators;

     1.3.5  a  reference  to  a  clause,  sub-clause  or  paragraph  shall  be a
            reference to a clause,  sub-clause or paragraph (as the case may be)
            of this Agreement;

     1.3.6  reference to writing shall include any modes of reproducing words in
            a legible and non-transitory form;

     1.3.7  the headings  in this  Agreement are  for convenience only and shall
            not effect the interpretation of any provision of this Agreement;

     1.3.8  references to subsidiary and subsidiary  undertaking  shall bear the
            meanings respectively given in Sections 736 and 259 of the Companies
            Act 1985; and

     References to any  English  legal term for any  action,  remedy,  method of
     judicial proceeding, legal document, legal status, Court, Official or legal
     concept or thing shall, in respect of any  jurisdiction  other than England
     be deemed to include what most nearly  approximates in that jurisdiction to
     the English term.

2.   CONDITIONS OF THE MERGER AND SCHEME

2.1  The  parties  have agreed  that the Merger is  conditional  upon the Scheme
     becoming effective in accordance with its terms by the Long-stop date.

2.2  The implementation of the Scheme is subject to:-

     2.2.1  the satisfaction (or, to the extent permitted by Clause 2.3, waiver)
            of all of the  Conditions  other than those  contained  in paragraph
            1(e) of the Conditions (Court Order and Registration  thereof) at or
            prior to 8.00 am (London time) on the Hearing Date; and

     2.2.2  the  satisfaction  of the Conditions  contained in paragraph 1(e) of
            the Conditions by the date referred to Clause 2.1.

2.3  Certain  of the  Conditions  may be waived in writing  by  Publicis  and/or
     Saatchi, as specified in Appendix I to the Press Announcement.

3.   PROCESS

3.1  As soon as possible  following  signing of this Agreement the parties shall
     commence the process of implementing the Merger by procuring the release of
     the Press Announcement.

3.2  Saatchi  and  Publicis  shall in  consultation  with the other  prepare and
     submit  for  approval  to  the  other  (prior  to  execution,   submission,
     publication or release):

     3.2.1  applications for such clearances,  confirmations,  consents or other
            similar  matters (other than any submitted prior to the date hereof)
            necessary or desirable to effect the Merger to any tax,  competition
            or other regulatory or legal authorities;

     3.2.2  copies  of any  draft  and  final  form  clearances,  confirmations,
            consents, undertakings or other material similar matters; and

     3.2.3  drafts of the Scheme  Circular,  the Publicis  Circular and Publicis
            Resolutions.

3.3  Each of Saatchi and Publicis shall promptly review and provide  comments on
     documentation  submitted to it under Clause 3.2 and shall not  unreasonably
     withhold  or delay its  consent to the  issue,  execution,  publication  or
     submission of the relevant documentation and, thereafter, promptly execute,
     issue, publish or submit such documentation.

4.   THE SCHEME

     Subject  to  their  respective  Directors'  fiduciary  duties  and  to  the
     provisions of clause 6, the parties shall use all reasonable  endeavours to
     procure the satisfaction of the Conditions and to implement the Merger upon
     the terms described in the Press Announcement and as other provided in this
     Agreement.

5.   UNDERTAKINGS

5.1  Each party undertakes to the other that it will not, during the period from
     the date of this Agreement to the Effective Date (in each case  inclusive),
     save with the prior written consent of the other party (such consent not to
     be unreasonably withheld or delayed):

     5.1.1  issue  additional  shares of any class,  or  securities  convertible
            into,  or rights,  warrants or options to subscribe  for or acquire,
            any such  shares or  securities,  or offer or agree or  announce  an
            intention to do any of the  foregoing,  save for issues  pursuant to
            the exercise of options or awards  outstanding  under employee share
            or incentive schemes, or other legally binding obligations, which in
            each case are in effect as at 18th June 2000 and have been disclosed
            by the parties' respective  annual reports and accounts for the year
            ended 31st December  1999, or announced to the London Stock Exchange
            or  the  Paris   Bourse  on  or  before  such  date  and  except  as
            contemplated by the Press Announcement;

     5.1.2  recommend,  declare, pay or make any bonus issue,  dividend or other
            distribution,  whether payable in cash or otherwise,  other than, in
            the case of  Publicis,  the final  dividend of Euro 1,70 (plus a tax
            credit of Euro 0,85) per Publicis  Share proposed to be paid on 12th
            July 2000, in respect of the financial  year to 31 December 1999, as
            referred to in  Publicis's  annual report and accounts for such year
            (and  Publicis  further  undertakes  not to do any of the  foregoing
            after the  Effective  Date by  reference to a record date before the
            Effective Time); or

     5.1.3  make or permit any of its subsidiary  undertakings to make any offer
            of  shares  or other  securities  (whether  or not  convertible)  or
            property  or  rights,   to  (in  the  case  of  Publicis)   Publicis
            shareholders or (in the case of Saatchi) Saatchi shareholders or any
            class  thereof by way of rights or  otherwise  by reference to their
            shareholdings in Publicis or Saatchi respectively.

5.2  Publicis further  undertakes to and agrees with Saatchi,  that it will not,
     and will procure that none of its subsidiary  undertakings  will during the
     Adjustment  Reference  Period  (save with the  written  consent of Saatchi)
     purchase  or redeem,  or offer or agree to or  announce  its  intention  to
     purchase or redeem,  any of Publicis's  issued share capital or any options
     over or derivatives referenced to Publicis Shares.

5.3  Saatchi  further  undertakes  to and agrees with Publicis that it will not,
     and will procure that none of its  subsidiary  undertakings  will,  for the
     period from the date of this Agreement to the Effective  Date,  purchase or
     redeem,  or offer or agree to or  announce  its  intention  to  purchase or
     redeem,  any of  Saatchi's  issued  share  capital or any  options  over or
     derivatives referenced to Saatchi Shares.

6.   TERMINATION

6.1  Subject  always to the City Code,  this  Agreement may be terminated at any
     time prior to the making of the Final  Court Order by mutual  agreement  of
     the parties.

6.2  If the Merger is referred to the  Competition  Commission  or an equivalent
     regulatory body outside the United Kingdom, the Chairman of Saatchi and the
     President  of  Publicis  shall meet  within 14 days of such  initiation  or
     referral to attempt to agree (subject to the City Code) whether the parties
     should  terminate  this  Agreement  or  should  remain  bound and use their
     respective  reasonable  endeavours  to procure a clearance of the Merger by
     the relevant  regulatory  authority and consummate the Merger thereafter by
     such means as shall be agreed.

6.3  Subject always to the City Code:

     6.3.1  If a party  commits  a  material  breach  of this  Agreement,  which
            breach,  if  capable  of  remedy,  has not been  remedied  within 20
            business days of service of written  notice  requiring the breach to
            be remedied, the other party may terminate this Agreement.

     6.3.2  A party shall be entitled to terminate  this Agreement if any of the
            Conditions  (other than one which the other party,  acting alone, is
            entitled to waive)  cannot  reasonably  be expected to be  satisfied
            within the time specified in Appendix I to the Press Announcement.

     6.3.3  This Agreement may be terminated by Publicis or Saatchi in the event
            that any of the  Saatchi  Resolutions  is not  passed  at the  Court
            Meeting or the Saatchi EGM, as the case may be, or in the event that
            the Saatchi  Directors,  having  taken  advice of their  independent
            financial and legal advisers,  determine that it is no longer in the
            best  interests  of  Saatchi   Shareholders   to  proceed  with  the
            implementation of the Scheme and make a public  announcement of such
            determination.

     6.3.4  This Agreement may be terminated by Publicis or Saatchi in the event
            that the Publicis Resolutions are not passed at the Publicis EGM.

     Termination  of  this  Agreement  pursuant  to this  Clause  6.3  shall  be
     effective  upon written  notice from the party entitled to terminate to the
     other party delivered by hand at any time prior to 8:00 a.m. on the Hearing
     Date.

6.4  If, by the Long-stop Date:

     6.4.1  any of the Conditions are not satisfied or waived in accordance with
            their terms; or

     6.4.2  the Merger has not become effective in accordance with its terms

     then this Agreement shall terminate  forthwith  unless  otherwise agreed by
     the parties in writing.

6.5  Saatchi  undertakes  with  Publicis not to proceed with the Scheme,  and to
     withdraw  the  Scheme  forthwith,   if  this  Agreement  is  terminated  in
     accordance with its terms.

6.6  For the  avoidance  of  doubt,  following  termination  of  this  Agreement
     pursuant to this clause 6, neither  party shall have any further  rights or
     obligations  hereunder,  save in  respect  of any  prior  breaches  of this
     Agreement.

7.   COSTS

     It is agreed that if the Merger is not completed, each party shall bear its
     own costs in relation to this Agreement and the  transactions  contemplated
     herein.

8.   EXISTING AGREEMENTS

     The provisions of this  Agreement  shall be  supplemented  to and shall not
     prejudice the terms of the Confidentiality  Agreement which shall remain in
     full force and effect notwithstanding the execution of this Agreement.

9.   DELAY

     No  failure  or  delay by any  party  in  exercising  any  right,  power or
     privilege under this Agreement shall operate as a waiver thereof, nor shall
     any  single or partial  exercise  thereof  preclude  any  further  exercise
     thereof or the  exercise  of any right,  power or  privilege  hereunder  or
     otherwise.

10.  ASSIGNMENT

     No party may assign or  transfer  all or part of its  respective  rights or
     obligations under this Agreement.

11.  NOTICES

11.1 A notice, approval,  consent or other communication in connection with this
     Agreement:

     11.1.1 must be in writing; and

     11.1.2 must be left at the address of the  addressee,  or (save as provided
            by Clause 6) sent by prepaid  ordinary post (airmail if posted to or
            from a place  outside  the  United  Kingdom)  to the  address of the
            addressee  or sent  by  facsimile  to the  facsimile  number  of the
            addressee  which is  specified  in this  clause or if the  addressee
            notifies another address or facsimile number then to that address or
            facsimile number.

                  The address and facsimile number of each party is:

                  Saatchi
                  -------

                  Address:          Saatchi & Saatchi plc

                                    83/89 Whitfield Street

                                    London W1A 4XA

                  Facsimile:        44 20 74627876

                  Attention of:     the Chairman

                  With a copy to:

                  Macfarlanes
                  Facsimile:        44 20 7831 9607
                  Attention of:     Robert Sutton/Mary Leth

                  Publicis
                  --------

                  Address:          133 avenue des Champs-Elysees

                                    75008 Paris

                                    France

                  Facsimile:        331 4443 7560

                  Attention of:     Jean-Paul Morin

                  With a copy to:

                  Herbert Smith
                  Facsimile:        44 20 7374 0888
                  Attention of:     Anthony Macaulay

11.2 A notice,  approval,  consent or other communication shall take effect from
     the time it is  received  (or,  if  earlier,  the time it is  deemed  to be
     received  in  accordance  with  sub-clause  11.3)  unless  a later  time is
     specified in it.

11.3 A letter or facsimile is deemed to be received:

     11.3.1 in the case of a posted letter, unless actually received earlier, on
            the second (fourth,  if posted to or from a place outside the United
            Kingdom) day after posting; and

     11.3.2 in the case of facsimile,  on production  of a  transmission  report
            from the machine from which the facsimile  was sent which  indicates
            that the facsimile was sent in its entirety to the facsimile  number
            of the recipient.

12.  MISCELLANEOUS PROVISIONS

12.1 No Partnership

     Nothing  in this  Agreement  or in any  document  referred  to in it  shall
     constitute either of the parties a partner of the other.

12.2 Third parties

     No term of this  Agreement is  enforceable  under the Contracts  (Rights of
     Third Parties) Act 1999 by a person who is not a party to this Agreement.

12.3 Counterparts

     This  Agreement  may be executed in any number of  counterparts  and by the
     different parties on separate counterparts, each of which when executed and
     delivered  shall  constitute an original,  but all the  counterparts  shall
     together constitute but one and the same instrument.

12.4 Variations

     No variation to this  Agreement  shall be effective  unless made in writing
     and signed by or on behalf of the parties.

13.  GOVERNING LAW, JURISDICTION AND SERVICE OF PROCESS

13.1 This  Agreement  shall be governed by, and  construed in  accordance  with,
     English law.

13.2 The corporate powers,  authorisations and procedures of Publicis, including
     but not limited to the  convening  and holding of the  Publicis EGM and the
     issue of the New Publicis  Shares and the  Publicis  CVRs shall be governed
     by, and construed in accordance with, French law.

13.3 Each party irrevocably agrees for the benefit of the other parties that the
     Courts of England shall have non-exclusive  jurisdiction in relation to any
     claim,  dispute or  difference  concerning  this  Agreement  and any matter
     arising therefrom.

13.4 Each  party  irrevocably  waives any right that it may have to object to an
     action  being  brought in those  Courts,  to claim that the action has been
     brought in an inconvenient forum, or to claim that those Courts do not have
     jurisdiction.

13.5 Each party agrees that without  preventing  any other mode of service,  any
     document in an action  (including,  but not limited to, any writ of summons
     or other  originating  process or any third or other  party  notice) may be
     served on:

     13.5.1 Saatchi, by being delivered to or left for that party at its address
            for  service of notices  under  Clause 11; and

     13.5.2 Publicis,  by being delivered to or left at Herbert Smith,  Exchange
            House, Primrose Street, London EC2A 2HS (marked for the attention of
            Anthony Macaulay);

     and each  party  undertakes  to notify  the other  party in  advance of any
     change from time to time of the details of such address in accordance  with
     the manner prescribed for service of notices under Clause 11.

IN WITNESS whereof this Agreement has been executed by the parties hereto and is
intended to be and is hereby delivered on the first date above written.

SIGNED by PUBLICIS S.A.                     )
acting by                                   )





SIGNED by SAATCHI & SAATCHI PLC             )
acting by                                   )



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