WADDELL & REED FINANCIAL INC
DEF 14A, 1999-03-22
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section240.14a-11(c) or
         Section240.14a-12
 
                        Commission file number 001-13913
 
                                WADDELL & REED FINANCIAL, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11.
     (1) Title of each class of securities to which transaction applies:
         -----------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
         -----------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
         -----------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
         -----------------------------------------------------------------------
     (5) Total fee paid:
         -----------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
         -----------------------------------------------------------------------
     (2) Form, Schedule or Registration No.:
         -----------------------------------------------------------------------
     (3) Filing Party:
     (4) Date Filed:
         -----------------------------------------------------------------------
<PAGE>
          [LOGO]
 
March 25, 1999
 
TO THE STOCKHOLDERS OF
Waddell & Reed Financial, Inc.:
 
    Waddell & Reed Financial, Inc.'s 1999 annual meeting of stockholders will be
held in the William T. Morgan Auditorium at the executive offices of the
Company, 6300 Lamar Avenue, Overland Park, Kansas at 10:00 a.m., Central
Daylight Time, on Wednesday, April 28, 1999.
 
    The accompanying formal notice and proxy statement discuss matters which
will be presented for a stockholder vote. If you have any questions or comments
about the matters discussed in the proxy statement or about the operations of
your Company, we will be pleased to hear from you.
 
    It is important that your shares be voted at this meeting. Please mark, sign
and return your proxy. If you attend the meeting in person, you may withdraw
your proxy and vote your stock if you desire to do so.
 
    We hope that you will take this opportunity to meet with us to discuss the
results and operations of the Company during 1998.
 
<TABLE>
<S>                                           <C>
                                              Sincerely,
 
                                              [SIG]
 
                                              Keith A. Tucker
                                              CHAIRMAN OF THE BOARD
                                              & CHIEF EXECUTIVE OFFICER
 
                                              [SIG]
 
                                              Henry J. Herrmann
                                              PRESIDENT & CHIEF INVESTMENT OFFICER
</TABLE>
 
<PAGE>
                         WADDELL & REED FINANCIAL, INC.
                               6300 Lamar Avenue
                          Overland Park, Kansas 66202
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON APRIL 28, 1999
 
To the Stockholders of
Waddell & Reed Financial, Inc.
 
    NOTICE IS HEREBY GIVEN that the 1999 Annual Meeting of Stockholders of
Waddell & Reed Financial, Inc. (the "Company") will be held at the executive
offices of the Company, 6300 Lamar Avenue, Overland Park, Kansas, on Wednesday,
April 28, 1999, at 10:00 a.m., Central Daylight Time, for the following
purposes:
 
    1.  To elect the nominees shown in the proxy statement as directors to hold
       office until the 2002 Annual Meeting of Stockholders of the Company or
       until their respective successors shall have been duly elected and
       qualified.
 
    2.  To approve the Waddell & Reed Financial, Inc. 1999 Management Incentive
       Plan.
 
    3.  To ratify the appointment of KPMG LLP, certified public accountants, as
       independent auditors for the Company for the fiscal year ending December
       31, 1999.
 
    4.  To transact such other business as may properly come before the meeting
       or any adjournments thereof.
 
    These matters are more fully discussed in the accompanying proxy statement.
 
    Only common stockholders of record at the close of business on March 8, 1999
are entitled to notice of and to vote at the annual meeting.
 
    All stockholders are cordially invited to attend the meeting in person.
However, if you are unable to attend in person and wish to have your shares
voted, PLEASE FILL IN, SIGN AND DATE THE ENCLOSED PROXY AND RETURN IT IN THE
ACCOMPANYING ENVELOPE AS PROMPTLY AS POSSIBLE. Your proxy may be revoked by
appropriate notice to the Secretary of Waddell & Reed Financial, Inc. at any
time prior to the voting thereof.
 
    The annual meeting for which this notice is given may be adjourned from time
to time without further notice other than announcement at the meeting or any
adjournment thereof. Any business for which notice is hereby given may be
terminated at any such adjourned meeting.
 
<TABLE>
<S>                                           <C>
                                              BY ORDER OF THE BOARD OF DIRECTORS
 
                                              [SIG]
                                              Helge K. Lee,
                                              General Counsel & Secretary
</TABLE>
 
Overland Park, Kansas
March 25, 1999
<PAGE>
                         WADDELL & REED FINANCIAL, INC.
                               6300 Lamar Avenue
                          Overland Park, Kansas 66202
                                 (913) 236-2000
                                 March 25, 1999
 
                                PROXY STATEMENT
                     FOR THE ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD APRIL 28, 1999
 
SOLICITATION OF PROXIES
 
    This Proxy Statement and the accompanying Proxy and Notice of Annual Meeting
of Stockholders are furnished to holders of Class A and Class B common shares,
par value $0.01 per share (the "Common Shares"), of Waddell & Reed Financial,
Inc. (the "Company") in connection with the solicitation by its Board of
Directors (the "Board") of proxies to be used at the 1999 Annual Meeting of
Stockholders of the Company (the "Annual Meeting") to be held on April 28, 1999,
at 10:00 a.m. in the William T. Morgan Auditorium, at the executive offices of
the Company, 6300 Lamar Avenue, Overland Park, Kansas 66202, and at any
postponements or adjournments thereof. Only those stockholders of record at the
close of business on March 8, 1999, will be entitled to receive notice of, and
to vote at, the Annual Meeting. Copies of this Proxy Statement and the
accompanying Proxy and Notice of Annual Meeting of Stockholders are first being
mailed to stockholders on or about March 25, 1999. Keith A. Tucker and Henry J.
Herrmann are named as proxies in the Proxy and have been designated as
directors' proxies by the Board.
 
    All Common Shares represented by each properly executed Proxy received by
the Board pursuant to this solicitation will be voted in accordance with the
stockholder's directions specified on the Proxy. If no directions have been
specified on a Proxy, the Common Shares represented by that Proxy will be voted
as follows:
 
    "FOR" the election of directors of the nominees named on the accompanying
Proxy;
 
    "FOR" the approval of the Company 1999 Management Incentive Plan; and
 
    "FOR" the ratification of the appointment of KPMG LLP, certified public
accountants, as independent auditors for the Company for fiscal year 1999.
 
    Management knows of no other matters that may properly be brought, or which
are likely to be brought, before the Annual Meeting. However, if any other
matters are properly brought before the Annual Meeting, the persons named as
proxies in the accompanying Proxy or their substitutes will vote in accordance
with their best judgment on such matters.
 
    Without affecting any vote previously taken, a stockholder signing and
returning a Proxy has the power to revoke it at any time prior to its exercise
by giving notice to the Company in writing mailed to Helge K. Lee, Secretary of
the Company, at the Company's executive offices at 6300 Lamar Avenue, Overland
Park, Kansas 66202, by executing a subsequent Proxy, or by attending the Annual
Meeting and declaring to the Company such stockholder's intent to vote in
person. Attendance at the Annual Meeting will not, in and of itself, constitute
revocation of a Proxy.
 
    The Proxy is considered to be voting instructions furnished to the trustees
of the Waddell & Reed Financial, Inc. 401(k) and Thrift Plan, the Torchmark
Corporation Savings and Investment Plan, the Liberty National Life Insurance
Company 401(k) Plan and the Profit Sharing and Retirement Plan of Liberty
National Life Insurance Company with respect to Common Shares allocated to
individual accounts under such plan. To the extent that account information is
the same, participants in the plan who are also stockholders of record will
receive a single card representing all of their shares. If a plan participant
does not return a Proxy to the Company, the trustees of the plan in which shares
are allocated to his or her individual account will vote such shares in the same
proportion as the total shares in such plan for which directions have been
received.
<PAGE>
    A quorum of stockholders is necessary to take action at the Annual Meeting.
A majority of the voting power of the outstanding Common Shares of the Company,
represented in person or by proxy, will constitute a quorum. Votes cast by proxy
or in person at the Annual Meeting will be tabulated by the inspectors of
election appointed for the Annual Meeting. Under certain circumstances, a broker
or other nominee may have discretionary authority to vote certain of the Common
Shares if instructions have not been received from the beneficial owner or other
person entitled to vote. The inspectors of election will treat directions to
withhold authority, abstentions and broker non-votes (which occur when a broker
or other nominee holding shares for a beneficial owner does not vote on a
particular proposal, because such broker or other nominee does not have
discretionary voting power with respect to that item and has not received
instructions from the beneficial owner) as present and entitled to vote for
purposes of determining the presence of a quorum for the transaction of business
at the Annual Meeting.
 
    A simple majority vote of the votes cast by the holders of the issued and
outstanding Common Shares of the Company represented in person or by proxy at
the stockholders meeting is required to elect directors and approve all other
matters put to a vote of stockholders. Abstentions are considered as shares
present and entitled to vote and therefore have the same legal effect as a vote
against a matter presented at the meeting. Any shares regarding which a broker
or nominee does not have discretionary voting authority under applicable New
York Stock Exchange rules will be considered as shares not entitled to vote and
will therefore not be considered in the tabulation of the votes.
 
    All costs of solicitation of the proxies will be borne by the Company.
Solicitation will be made by mail. Upon request, the Company will reimburse
banks, brokerage firms, and other custodians, nominees and fiduciaries for
expenses reasonably incurred by them in sending proxy materials to the
beneficial owners of Common Shares of the Company. No solicitation will be made
by specially engaged employees or other paid solicitors.
 
RECORD DATE AND VOTING STOCK
 
    A majority of the voting power of the outstanding Common Shares of the
Company entitled to vote, represented in person or by proxy, shall constitute a
quorum at the Annual Meeting. Each stockholder of record at the close of
business on March 8, 1999 is entitled to one vote for each share of Class A
common stock and five votes per share for each share of Class B common stock
held on that date upon each matter to be voted on by the stockholders at the
meeting. At the close of business on March 8, 1999, there were 30,644,545 shares
of Class A common stock and 30,720,856 shares of Class B common stock of the
Company outstanding (not including 1,497,629 shares of Class A common and
3,604,144 shares of Class B common held by the Company which are non-voting
while so held). There is no cumulative voting of the Common Shares.
 
                                       2
<PAGE>
PRINCIPAL STOCKHOLDERS
 
    The following table lists all persons known to be the beneficial owner of
more than five percent of the Company's outstanding Class A and Class B Common
Shares as of December 31, 1998 unless otherwise indicated.
 
<TABLE>
<CAPTION>
                                                                        CLASS A     CLASS B     CLASS A     CLASS B
                          NAME AND ADDRESS                                (#)         (#)          %           %
- ---------------------------------------------------------------------  ----------  ----------  ---------  -----------
<S>                                                                    <C>         <C>         <C>        <C>
Richard C. Blum & Associates, L.P. and Affiliates (1) ...............   4,224,100   2,136,500      13.3%        6.2%
 909 Montgomery Street, Suite 400
 San Francisco, CA 94133
 
T. Rowe Price Associates, Inc. (2) ..................................   2,291,828   3,515,173       7.1%       10.2%
 100 E. Pratt Street
 Baltimore, MD 21202
 
FMR Corp. (3) .......................................................   2,068,645          --       6.5%          --
 82 Devonshire Street
 Boston, MA 02109
 
AMVESCAP PLC (4) ....................................................          --   2,487,679         --       7.25%
 11 Devonshire Square
 London EC2M4YR England
 
Highfields Associates LLC ...........................................          --   1,906,188         --        6.0%
 Highfields Capital Management LP (5)
 200 Clarendon Street, 51(st) Floor
 Boston, MA 02117
</TABLE>
 
- ------------------------
 
(1) These shares are owned by (i) five investment advisory clients for which
    Richard C. Blum & Associates, L.P. ("RCBA LP") is the investment manager
    with voting and investment discretion; (ii) three limited partnerships for
    which RCBA LP is the general partner; and (iii) one limited partnership for
    which RCBA GP, LLC ("RCBA GP") serves as the general partner. Richard C.
    Blum is a significant stockholder and chairman of Richard C. Blum &
    Associates, Inc. ("RCBA Inc.") which is the general partner of RCBA LP, and
    a managing member of RCBA GP. Mr. Blum, RCBA, Inc., RCBA LP and RCBA GP
    disclaim beneficial ownership of these shares except to the extent of any
    pecuniary interest therein. The number of shares shown represents beneficial
    ownership as of March 4, 1999, as reported on the stockholder's Schedule
    13D/A.
 
(2) These securities are owned by various individual and institutional investors
    which T. Rowe Price Associates, Inc. ("Price Associates") serves as
    investment adviser with power to direct investments and/or sole power to
    vote the securities. For purposes of the reporting requirements of the
    Securities Exchange Act of 1934, Price Associates is deemed to be a
    beneficial owner of such securities; however, Price Associates expressly
    disclaims that it is, in fact, the beneficial owner of such securities.
    Information relating to the stockholder is based on the stockholder's
    Schedule 13G dated February 12, 1999 for the Class A shares and on the
    stockholder's Schedule 13G/A dated March 1, 1999 for the Class B shares.
 
(3) All stock represented is held by Fidelity Management & Research Company, a
    subsidiary of FMR and investment adviser; Fidelity Management Trust Company,
    a subsidiary of FMR and a bank; and Fidelity International Limited, a
    subsidiary of FMR. These entities share the voting and the dispositive power
    over the shares. Information relating to the stockholder is based on the
    stockholder's Schedule 13G, dated February 1, 1999.
 
(4) All stock reported is held by holding companies (AVZ, Inc., AIM Management
    Group, Inc., AMVESCAP Group Services, Inc., INVESCO, Inc. and INVESCO North
    American Holdings, Inc.)
 
                                       3
<PAGE>
    and investment adviser INVESCO Capital Management, Inc. that are
    subsidiaries of AMVESCAP PLC. These entities share the voting and the
    dispositive power over the shares and have disclaimed beneficial ownership
    of said stock. Information relating to the stockholder is based on the
    stockholder's Schedule 13G, dated February 8, 1999.
 
(5) Ownership of these shares as reported by (i) Highfields Associates LLC with
    respect to the shares owned by Highfields Capital I LP and Highfields
    Capital II LP for which it serves as the general partner; (ii) Highfields
    Capital Management LP which serves as investment manager to Highfields
    Capital Ltd. with respect to the shares owned by it; and (iii) Messrs.
    Richard L. Grubman and Jonathan S. Jacobson with respect to the shares
    directly owned by each of Highfields Capital I LP, Highfields Capital II LP
    and Highfields Capital Ltd. Messrs. Grubman and Jacobson are Managing
    Members of Highfields GP LLC, general partner of Highfields Capital
    Management LP. Information relating to the reporting persons is based on
    their Schedule 13G as filed on March 3, 1999.
 
                                       4
<PAGE>
                DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY
 
NUMBER AND TERM OF DIRECTORS
 
    The Company's Certificate of Incorporation divides the Board into three
categories of as equal size as possible, with the terms of each category
expiring in consecutive years so that only one category is elected in any given
year. Successors to directors whose terms have expired are required to be
elected by stockholder vote. Vacancies in unexpired terms and any additional
positions created by Board action are filled by action of the existing Board.
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    The names of the directors and executive officers of the Company, their
respective ages, positions and director's terms are as follows:
 
<TABLE>
<CAPTION>
            NAME                 AGE     POSITION
- ----------------------------     ---     ------------------------------------------------------------------
<S>                           <C>        <C>
David L. Boren..............  57         Director
Joseph M. Farley............  71         Director
Louis T. Hagopian...........  73         Director
Robert L. Hechler...........  61         Executive Vice President, Chief Operating Officer, Director
Henry J. Herrmann...........  56         President, Chief Investment Officer, Treasurer, Director
Joseph L. Lanier, Jr. ......  67         Director
Harold T. McCormick.........  69         Director
James M. Raines.............  59         Director
George J. Records, Sr. .....  64         Director
R.K. Richey.................  72         Director
William L. Rogers...........  51         Director
Michael D. Strohm...........  47         Senior Vice President and Principal Accounting Officer
Keith A. Tucker.............  53         Chairman of the Board and Chief Executive Officer, Director
</TABLE>
 
    Set forth below is a description of the backgrounds of the executive
officers and directors of the Company.
 
    DAVID L. BOREN has been President of The University of Oklahoma, Norman,
Oklahoma since November 1994, and prior thereto he served as United States
Senator from Oklahoma, 1979-1994 and a member of the Senate Finance Committee.
Mr. Boren is a director of Torchmark Corporation, Phillips Petroleum
Corporation, AMR Corporation, and Texas Instruments, Inc. Mr. Boren's term on
the Board of Directors of the Company expires in 2000.
 
    JOSEPH M. FARLEY has been Of Counsel at Balch & Bingham, Attorneys and
Counselors, Birmingham, Alabama since November 1992. Mr. Farley is a director of
Torchmark Corporation. Mr. Farley's term on the Board of Directors of the
Company expires in 2000.
 
    LOUIS T. HAGOPIAN has been owner of Meadowbrook Enterprises, Darien,
Connecticut, an advertising and marketing consultancy, since January 1990 and is
Vice Chairman, Partnership for a Drug-Free America, New York, New York. Mr.
Hagopian is a director of Torchmark Corporation. Mr. Hagopian's term on the
Board of Directors of the Company expires in 1999. MR. HAGOPIAN IS A NOMINEE TO
THE BOARD FOR THE ANNUAL MEETING.
 
    ROBERT L. HECHLER has been Director, Executive Vice President and Chief
Operating Officer of the Company since March 1998. In addition, he has been
President, Chief Executive Officer, and Treasurer of Waddell & Reed, Inc. since
April 1993 and President of Waddell & Reed Services Company since January 1982.
He is also a Director of the United Group of Mutual Funds, Inc., Waddell & Reed
Funds, Inc. and Target/United Funds, Inc. Mr. Hechler's term on the Board of
Directors expires in 2000.
 
                                       5
<PAGE>
    HENRY J. HERRMANN has been Director, President, Chief Investment Officer and
Treasurer of the Company since March 1998. Prior thereto he was Vice President
and Chief Investment Officer of the Company since March 1987. He is also a
Director of the United Group of Mutual Funds, Inc., Waddell & Reed Funds, Inc.
and Target/United Funds, Inc. Mr. Herrmann's term on the Board of Directors of
the Company expires in 2001.
 
    JOSEPH L. LANIER, JR.  has been Chairman of the Board and Chief Executive
Officer of Dan River Incorporated, Danville, Virginia, a textile manufacturer,
since November 1989. Mr. Lanier is a director of Torchmark Corporation, Flowers
Industries, Inc., Dimon Inc., and SunTrust Banks, Inc. Mr. Lanier's term on the
Board of Directors of the Company expires in 2001.
 
    HAROLD T. MCCORMICK has served as Chairman and Chief Executive Officer of
Bay Point Yacht & Country Club, Panama City, Florida since March 1988 and as
Chairman, First Ireland Spirits Co., Ltd., Dublin, Ireland, since February 1996.
Mr. McCormick is a director of Torchmark Corporation. Mr. McCormick's term on
the Board of Directors of the Company expires in 2000.
 
    JAMES M. RAINES has served as President of James M. Raines and Company, San
Antonio, Texas, an investment banking firm, since September 1988. Mr. Raines is
a director of Heftel Broadcasting Corporation. Mr. Raines' term on the Board of
Directors of the Company expires in 2001.
 
    GEORGE J. RECORDS has served as Chairman of Midland Financial Co., Oklahoma
City, Oklahoma, a bank and financial holding company for retail banking and
mortgage operations, since 1982. Mr. Records is a director of Torchmark
Corporation. Mr. Records' term on the Board of Directors of the Company expires
in 1999. MR. RECORDS IS A NOMINEE TO THE BOARD FOR THE ANNUAL MEETING.
 
    R. K. RICHEY is the former Chairman of the Board and Chief Executive Officer
of Torchmark Corporation and is a director of Full House Resorts, Inc., Vesta
Insurance Group, Inc., and Torchmark Corporation. He is also a Director Emeritus
for the United Group of Mutual Funds, Inc., Waddell & Reed Funds, Inc. and
Target/United Funds, Inc. Mr. Richey's term on the Board of Directors of the
Company expires in 1999. MR. RICHEY IS A NOMINEE TO THE BOARD FOR THE ANNUAL
MEETING.
 
    WILLIAM L. ROGERS is currently a Principal of Colony Capital, Inc., Los
Angeles, California, a real estate-related investment company, with whom he has
been employed since 1993. Mr. Rogers' term on the Board of Directors of the
Company expires in 2001.
 
    MICHAEL D. STROHM has been Senior Vice President of the Company since
January 1999 and Principal Accounting Officer of the Company since March 1998.
In addition, he has been Senior Vice President of Waddell & Reed, Inc. since
1994.
 
    KEITH A. TUCKER has been Chairman of the Board and Chief Executive Officer
of the Company since March 1998. Previously he was a Director and Vice Chairman
of Torchmark Corporation. He is also a Director of the United Group of Mutual
Funds, Inc., Waddell & Reed Funds, Inc. and Target/United Funds, Inc. His term
on the Board of Directors of the Company expires in 1999. MR. TUCKER IS A
NOMINEE TO THE BOARD FOR THE ANNUAL MEETING.
 
    There are no family relationships among any of the executive officers or
directors of the Company. Executive officers of the Company are elected or
appointed by the Board and hold office until their successors are elected and
qualified or until the earliest of their death, retirement, resignation or
removal.
 
BOARD MEETINGS
 
    The Board held four meetings during the fiscal year ended December 31, 1998.
All directors attended at least 75% of the meetings of the Board and the
committees on which they served.
 
                                       6
<PAGE>
BOARD COMMITTEES
 
    The Board of Directors has the following committees: audit, comprised in
1998 of Messrs. Farley, Hagopian and McCormick; compensation, comprised in 1998
of Messrs. Farley, Lanier, Hagopian and Records; nominating, comprised in 1998
of Messrs. Boren, Farley, Hagopian, Lanier, McCormick, Records and Richey; and
executive, comprised in 1998 of Messrs. Richey, Tucker, Herrmann, Lanier and
Records.
 
    Members of the committees are appointed annually by the Board and serve at
the discretion of the Board until their successors are appointed or their
earlier resignation or removal.
 
    The audit committee recommends the independent auditors to be selected by
the Board; discusses the scope of the proposed audit with the independent
auditors and considers the audit reports; discusses the implementation of the
auditors' recommendations with management; reviews the fees of the independent
auditors for audit and non-audit services; reviews the adequacy of the Company's
system of internal accounting controls; reviews, before publication or issuance,
the annual financial statements and any annual reports to be filed with the
Securities and Exchange Commission and periodically reviews pending litigation.
Additionally, the audit committee meets with the Company's independent
accountants and internal auditors both with and without management being
present. The audit committee met once in 1998. All the members of the committee
attended the meeting.
 
    The compensation committee determines the compensation of senior management
of the Company and its subsidiaries and affiliates. Additionally, the
compensation committee administers the stock incentive and benefit plans of the
Company. None of the individuals serving on the compensation committee has ever
been an officer or employee of the Company. The compensation committee met three
times in 1998. All of the members of the committee attended all of the meetings.
 
    The nominating committee reviews the qualifications of potential candidates
for the Board of Directors from whatever source received, reports its findings
to the Board and proposes nominations for Board membership for approval by the
Board of Directors and for submission to the stockholders for approval.
Recommendations of potential Board candidates may be directed to the nominating
committee in care of the Corporate Secretary of the Company at the address
stated herein. The nominating committee did not meet in 1998.
 
    The executive committee, in the interim between meetings of the Board, may
exercise all the powers and authority of the Board in the management of the
business and affairs of the Company, subject to limitations in the Company's
Certificate of Incorporation and Bylaws. The executive committee did not meet in
1998.
 
COMPENSATION OF DIRECTORS
 
    Directors of the Company are currently compensated on the following basis:
 
    (1)  Directors who are not officers or employees of the Company or a
subsidiary of the Company ("Outside Directors") receive a fee of $1,000 for each
attended Board meeting, a fee of $500 for each attended Board committee meeting,
and an annual retainer of $40,000, payable each January for the entire year.
They do not receive fees for the execution of written consents in lieu of Board
meetings and Board committee meetings. They are reimbursed for their travel and
lodging expenses if they do not live in the area where the meeting is held.
 
    Each Outside Director is automatically awarded annually non-qualified stock
options on 3,000 shares of Company Class A common stock on the first day of each
calendar year in which stock is traded on the New York Stock Exchange. The
entire Board may award non-qualified stock options on a non-formula basis to all
or such individual Outside Directors as it shall select. Such options may be
awarded at such times and for such number of shares as the Board in its
discretion determines. The price of such options may be fixed by the Board at a
discount not to exceed 25% of the fair market value on the grant date or at
 
                                       7
<PAGE>
the fair market value of the Class A common stock on the grant date. To date, no
discounted stock options have been granted.
 
    Outside Directors may annually elect to make deferrals of such compensation
for the following year into the interest-bearing account of the Company
Non-Employee Director Stock Option Plan and subsequently elect to convert such
balances to Class A common stock options with either fair market value or
discounted exercise prices. In 1998, Messrs. Farley, Hagopian, Lanier,
McCormick, Raines, Records and Rogers chose to make such deferrals of
compensation, which were converted into options on 9,215, 11,519, 11,226,
11,226, 12,307, 11,226 and 10,933 shares, respectively. All options were granted
at the fair market value of the Class A common stock on the grant date.
 
    (2)  Directors who are officers or employees of the Company or a subsidiary
of the Company waived receipt of all fees for attending Board meetings. They do
not receive fees for the execution of written consents in lieu of Board
meetings. They also do not receive a fee for attending Board committee meetings
or an annual retainer. They are reimbursed for their travel and lodging
expenses, if any.
 
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act") requires each director and officer of the Company, each person
who beneficially owns more than 10% of a registered class of the Company's
equity securities and any other person subject to Section 16 of the Exchange Act
with respect to the Company to file by specific dates with the United States
Securities and Exchange Commission (the "SEC") initial reports of ownership and
reports of changes in ownership of Common Shares and other equity securities of
the Company. Officers, directors and 10% stockholders are required by SEC
regulation to furnish the Company with copies of all Section 16(a) forms they
file. The Company is required to report in this Proxy Statement any failure of
its directors and officers, beneficial owners of more than 10% of the Company's
Common Shares and any other person subject to Section 16 of the Exchange Act
with respect to the Company to file by the relevant due date any of these
reports during the Company's fiscal year.
 
    To the Company's knowledge, based solely on review of the copies of such
reports furnished to the Company and written representations that no other
reports were required, during the fiscal year ended December 31, 1998, all
required Section 16(a) filings applicable to its executive officers, directors,
and greater than ten percent beneficial owners were timely and correctly made.
However, in connection with the Company's initial public offering in March 1998,
the initial ownership reports on Form 3 for Torchmark Corporation, David L.
Boren, Joseph M. Farley, Louis T. Hagopian, Robert L. Hechler, Henry J.
Herrmann, Joseph L. Lanier, Jr., Harold T. McCormick, Michael D. Strohm, George
J. Records, Sr., R.K. Richey and Keith A. Tucker were inadvertently filed after
their due date. The only significant stockholdings to be reported at that time
were the Common Shares held by Torchmark Corporation. Henry J. Herrmann was late
in filing one monthly report of one transaction in May 1998.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    The Company serves as investment adviser to Torchmark Corporation and
receives advisory fees for this service. Advisory fees, which are based on
assets under management, amounted to $1,245,000 for the year ended December 31,
1998. The Company provides advisory investment management services to Waddell &
Reed Asset Management Company, a subsidiary of Torchmark Corporation, which
provides investment management services to institutional investors and privately
managed accounts. The Company received a fee for these services of approximately
6.4 million dollars for the year ended December 31, 1998. In addition, the
Company earns commissions from subsidiaries of Torchmark Corporation for
marketing life and health insurance products and variable annuities. For the
year ended December 31, 1998 the commissions amounted to $36,728,000.
 
    Mr. Richey, a current director of the Company and a nominee for director at
the Annual Meeting, was the Chairman of the Board and Chief Executive Officer of
Torchmark Corporation until March 10, 1998.
 
                                       8
<PAGE>
                                 PROPOSAL NO. 1
                             ELECTION OF DIRECTORS
 
    The Company's Bylaws provide that the number of directors shall be not less
than seven nor more than fifteen with the exact number to be fixed by the Board
of Directors.
 
    The Board of Directors proposes the election of Keith A. Tucker, George J.
Records, Sr., R.K. Richey and Louis T. Hagopian as Class I directors, to hold
office for a term of three years, expiring at the close of the annual meeting of
stockholders to be held in 2002 or until their successors are elected and
qualified. The current terms of office of Messrs. Tucker, Records, Richey and
Hagopian expire in 1999. Information concerning the nominees is set forth above.
Messrs. Tucker, Records, Richey and Hagopian were previously elected to the
Board by the Company's stockholders before the Company's initial public offering
of its Class A common stock. The term of office of each of the other eight
directors continues until the close of the annual meeting of stockholders in the
year shown in the biographical information above.
 
    As a matter of general policy, non-employee directors retire from the Board
of Directors at the close of the annual meeting of stockholders which
immediately follows their 73(rd) birthday. However, an exception to this policy
has been adopted by the Board which allows Messrs. Farley, Hagopian and
McCormick to continue to serve on the Board until the close of the annual
meeting of stockholders which immediately follows their 75(th) birthday.
 
    If any of the nominees becomes unavailable for election, which is not
anticipated, the directors' proxies will vote for the election of such other
person as the Board of Directors may recommend unless the Board reduces the
number of directors to be elected at the Annual Meeting.
 
    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR EACH OF THE
NOMINEES LISTED HEREIN.
 
                             EXECUTIVE COMPENSATION
 
    NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE COMPANY'S
FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"), OR
THE EXCHANGE ACT THAT MIGHT INCORPORATE FUTURE FILINGS BY REFERENCE, INCLUDING
THIS PROXY STATEMENT, IN WHOLE OR IN PART, THE FOLLOWING REPORT OF THE
COMPENSATION COMMITTEE AND THE PERFORMANCE GRAPH SHALL NOT BE INCORPORATED BY
REFERENCE INTO ANY SUCH FILINGS, AND SHALL NOT BE DEEMED SOLICITING MATERIAL AS
FILED UNDER THE SECURITIES ACT OR THE EXCHANGE ACT.
 
                      REPORT OF THE COMPENSATION COMMITTEE
 
THE COMPENSATION COMMITTEE
 
    Compensation of officers and senior executives of the Company and its
subsidiaries and affiliates is determined by the Compensation Committee of the
Board of Directors (the "Committee"). The Committee, comprised entirely of
outside directors, meets to fix annual salaries in advance and bonuses for the
current year of officers and senior executives earning more than $150,000, to
review annual goals and reward outstanding annual performance of executives, to
grant stock options pursuant to the 1998 Stock Incentive Plan, to establish and
certify the obtainment of performance goals under the Company Management
Incentive Plan and to determine senior executives eligible to participate in the
Company Executive Deferred Compensation Plan and Supplemental Executive
Retirement Plan.
 
    In December 1997, the Committee utilized an unaffiliated executive
consultant from KPMG LLP to review certain of its executive compensation
policies and practices. The Committee met on several occasions in 1998 to
discuss the salaries and bonuses of the officers and senior executives of the
Company, including the Chairman and Chief Executive Officer.
 
                                       9
<PAGE>
GENERAL COMPENSATION POLICY
 
    The Company's executive compensation program is designed to: (1) provide
fair compensation to executives based on their performance and contributions to
the Company; (2) provide incentives to attract and retain key executives
necessary to the long-term success of the Company; and (3) instill a long-term
commitment to the Company through a sense of Company ownership, all in a manner
consistent with stockholder interests.
 
    The executive officers' compensation package has three main parts: (1) base
salary, which is reviewed annually; (2) equity compensation consisting of stock
options; and (3) incentive payments under the Company's Management Incentive
Plan, which may be earned annually depending on the Company's achievement of
pre-established performance goals. The Company has an Executive Deferred
Compensation Stock Option Plan pursuant to which the Committee designated
Messrs. Tucker, Herrmann and Hechler eligible to participate in 1998. The plan
permits eligible executives to defer salary and/or bonus on an annual or
quarterly basis into an interest-bearing account and subsequently, within a
limited time period, to elect to convert all or a portion of their deferred
compensation into Company stock options granted at market value or at a discount
not to exceed 25%. To date, no discounted stock option awards have been granted.
 
    The Compensation Committee set the salary of Keith A. Tucker, the Chairman
of the Board and Chief Executive Officer and approved the salaries of Henry J.
Herrmann and Robert L. Hechler, Company executives who served on the Board of
Directors during the fiscal year. As part of its oversight of the Company's
compensation programs, the Committee also reviewed the salaries paid to certain
other officers of the Company and its subsidiaries.
 
    The Committee has acknowledged since its inception that the investment
management and securities industries are highly competitive and that experienced
professionals have significant career mobility. Its members believe that the
ability to attract, retain and provide appropriate incentives for the highest
quality professional personnel is essential to maintain the Company's
competitive position in the investment management and financial services
industries, and thereby provide for the long-term success of the Company.
 
    The Committee believes that competitive levels of cash compensation,
together with equity and other incentive programs that are consistent with
stockholder interests, are necessary for the motivation and retention of the
Company's professional personnel. During 1998, base salaries for each of the
senior executives on the Board of Directors were unchanged from the prior year.
Consistent with compensation practices generally applied in the investment
management and financial services industries with which the Company competes for
employees, base salaries for the senior executives are intended to form a low
percentage of total cash compensation with the major portion of cash
compensation intended to be derived from payments made under the Management
Incentive Plan, provided, of course, that the performance goals established
under the Management Incentive Plan are met.
 
BASE SALARY
 
    Base salaries of Company executives are based on the Company's performance
for the prior fiscal year and upon a subjective evaluation of each executive's
contribution to that performance. In evaluating overall Company performance, the
primary focus is on the Company's financial performance for the year as measured
by net income, earnings per share and return on assets and stockholders' equity.
 
EQUITY PARTICIPATION
 
    Stock options are generally granted annually in an effort to link
executives' future compensation to the long-term financial success of the
Company, as measured by stock performance. Options are priced at 100% of the
stock market value on the date of grant. They typically vest in three equal
annual increments,
 
                                       10
<PAGE>
beginning two years from the date of grant. The total number of options awarded
to each executive is discretionary with the Committee but is generally based on
the Company's performance and the executive's salary level.
 
    In addition to stock options, certain executives may from time to time be
granted restricted stock under the Company's 1998 Stock Incentive Plan. Any
award of restricted stock will be made by the Committee, which will set the
vesting criteria. Awards may be made to provide incentives to enhance the job
performance of certain executives or to induce them to remain with or to become
associated with the Company. During the past fiscal year, Keith A. Tucker
received 97,174 shares of restricted stock, which were restricted shares
converted at the time of the Company's initial public offering from restricted
shares of Torchmark Corporation restricted stock previously owned by Mr. Tucker.
Of these restricted shares, 24,294 of them vested in 1998. Messrs. Herrmann and
Hechler received 110,000 and 90,000 shares of restricted stock, respectively,
none of which vested in 1998.
 
INCENTIVE PAYMENTS
 
    Incentive payments are made under the Company's Management Incentive Plan
upon achievement of pre-established performance criteria. For the 1998 fiscal
year, the Committee set three levels of overall performance objectives for the
Company: threshold, target and superior.
 
    Corresponding incentive levels for the 1998 fiscal year were assigned to
participants in the plan by the Committee as percentages of base salary. These
incentive levels are tied directly to the achievement of specific levels of
performance objectives. Incentive percentages ranging from a low of 50% of base
salary at the threshold level to a high of 150% at the superior level were
payable under the plan to an executive group including the Chief Executive
Officer, Chief Investment Officer and Chief Operating Officer. For the fiscal
year ended December 31, 1998, corporate net income exceeded the target level set
by the Committee. As a result, incentive payments were made under the Management
Incentive Plan in December of 1998 for performance in the fiscal year ended
December 31, 1998.
 
STOCK OPTION PROGRAM
 
    The 1998 Stock Incentive Plan under which options in Company Class A stock
are currently awarded has as its stated purpose attracting and retaining
employees who contribute to the Company's, its subsidiaries' and affiliates'
success and enabling those persons to participate in the long-term success and
growth through an equity interest in the Company. To this end, the Committee
grants non-qualified stock options to officers and key employees at the market
value of the Company's Class A common stock on the date of grant, the size of
the grant being based generally on the current compensation of such officers or
key employees. Decisions regarding stock options are made annually and the
number of options previously awarded to an individual executive officer is not a
substantial consideration in determining the amount of options granted to that
officer in the future. Once an officer has been awarded options and becomes a
part of the stock option program, he or she will typically continue to receive
from year to year stock options related to salary. Stock options may be
exercised using cash or previously-owned stock for payment or through a
simultaneous exercise and sale program. Such stock options first become
exercisable to the extent of one-third of the shares on the second anniversary
of the option grant date and on the remaining two-thirds on the third and fourth
anniversary, respectively, of the option grant date.
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
 
    During the fiscal year, Keith A. Tucker, the Company's Chief Executive
Officer, received a base salary of $800,016 which remained unchanged from the
previous year. He was also granted an option to purchase 180,000 shares of the
Company Class A stock at the time of the Company's initial public offering and
an option to purchase 164,100 shares in December 1998 as part of the normal
compensation awards for the Company's officers and senior executives. Both sets
of option grants have an exercise price equal to the fair
 
                                       11
<PAGE>
market value at the date of grant and vest over a four year period. Mr. Tucker
also received an incentive award of $800,000 under the Company Management
Incentive Plan. This bonus was based on the Company's achievement of the
performance goals established by the Committee. The Committee awarded half of
this bonus in Class A stock options to Mr. Tucker pursuant to the Company
Executive Deferred Compensation Plan.
 
    Mr. Tucker's base salary and any stock option award to him are not directly
related to specific measures of corporate performance. His base salary is
determined by his tenure of service and his current job responsibilities. Any
stock options awarded to Mr. Tucker are also not directly tied to specific
measures of corporate performance. Such award is generally based on his current
compensation and the Company's performance. To the extent his current
compensation is related to base salary, there is no tie to specific measures of
corporate performance.
 
DEDUCTIBILITY OF COMPENSATION
 
    Internal Revenue Code Section 162(m) provides that compensation in excess of
$1 million paid to an executive officer is not deductible unless it is
performance based. Base salary does not qualify as performance-based
compensation under Section 162(m). To the extent readily determinable and as one
of the factors in its consideration of compensation matters, the Committee
considers the anticipated tax treatment to the Company and to the executives of
various payments and benefits. Some types of compensation payments and their
deductibility depend upon the timing of an executive's vesting or exercise of
previously granted rights. Further, interpretations and changes in the tax laws
and other factors beyond the Committee's control also affect the deductibility
of compensation. For these and other reasons, the Committee will not necessarily
and in all circumstances limit executive compensation to that deductible under
Section 162(m). The Committee will consider various alternatives to preserving
the deductibility of compensation payments and benefits to the extent reasonably
practicable and to the extent consistent with its other compensation objectives.
 
SUMMARY
 
    The Committee has compared the Company's compensation levels to relevant
publicly available data for the investment management industry and has found the
Company's compensation levels to be competitive. Certain of these companies are
included in the SNL Investment Adviser Index shown in the Stock Performance
Chart which follows. The Company believes it competes for executive talent with
a large number of investment management, securities and other financial services
companies, some of which are privately owned and others of which have
significantly larger market capitalization than the Company. The Committee's
goal is to maintain compensation programs which are competitive within the
investment management and financial services industries. The Committee believes
that 1998 compensation levels disclosed in this proxy statement are reasonable
and appropriate in light of the Company's performance and believes that the
compensation programs of the Company well serve the interests of the Company's
stockholders. The Committee intends to continue to emphasize programs that it
believes positively affect stockholder value.
 
             WADDELL & REED FINANCIAL, INC., COMPENSATION COMMITTEE
                                  1998 Members
            George J. Records, Sr., Chairman, Joseph L. Lanier, Jr.,
                     Joseph M. Farley and Louis T. Hagopian
 
                                       12
<PAGE>
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    During the fiscal year ended December 31, 1998, none of the Company's
executive officers served on the board of any entities whose directors or
officers serve on the Company's Compensation Committee. No current or past
executive officers of the Company serve on the Committee.
 
SUMMARY COMPENSATION TABLE
 
    The following table sets forth the compensation paid to the Company's
Chairman of the Board and Chief Executive Officer and each of the other most
highly compensated executive officers of the Company (the "Named Executive
Officers") for the Company's three most recent fiscal years.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                       LONG TERM COMPENSATION
                                                                      -------------------------
                                          ANNUAL COMPENSATION                           (G)
                                   ---------------------------------      (F)       SECURITIES        (I)
                                                             (D)       RESTRICTED   UNDERLYING     ALL OTHER
               (A)                    (B)        (C)        BONUS     STOCK AWARDS   OPTIONS/    COMPENSATION
   NAME AND PRINCIPAL POSITION       YEAR     SALARY ($)    ($)(2)        $(3)      SAR (#)(4)       $(5)
- ---------------------------------  ---------  ----------  ----------  ------------  -----------  -------------
<S>                                <C>        <C>         <C>         <C>           <C>          <C>
Keith A. Tucker,                     1998     $  800,016  $  400,000            --     568,836    $   184,082
  Chairman & Chief                   1997     $  800,016  $        0            --          --    $     6,523
  Executive Officer (1)              1996     $  700,000  $        0            --          --    $     6,114
 
Henry J. Herrmann,                   1998     $  600,000  $        0  $  2,530,000     640,134    $   141,217
  President & Chief                  1997     $  420,000  $  715,000            --          --    $     4,800
  Investment Officer                 1996     $  420,000  $  392,000            --          --    $     4,500
 
Robert L. Hechler,                   1998     $  500,000  $  100,000  $  2,070,000     520,734    $   118,924
  Executive Vice President &         1997     $  300,000  $  565,000            --          --    $     4,800
  Chief Operating Officer            1996     $  300,000  $  295,000            --          --    $     4,500
 
Michael D. Strohm,                   1998     $  225,000  $  100,000            --      24,300    $     5,540
  Senior Vice President              1997     $  157,000  $   50,000            --          --    $     4,710
                                     1996     $  149,000  $   20,000            --          --    $     4,500
</TABLE>
 
- ------------------------
 
(1) At year end 1998, Mr. Tucker held 24,294 restricted Class A shares valued at
    $575,464 (based on a year end closing price of $23.6875 per share).
    Restrictions on the 97,174 restricted shares received by Mr. Tucker, which
    represent 48,000 shares of restricted stock of Torchmark Corporation
    previously issued to Mr. Tucker pursuant to a Torchmark Corporation stock
    plan which were converted into Company shares at the time of the initial
    public offering, expire over a four year period and 25% of the shares vest
    commencing May 1, 1998. On May 1, 1998 24,294 of these shares vested.
    Dividends on all these restricted shares are paid directly to Mr. Tucker at
    the same rate as on unrestricted shares.
 
(2) Messrs. Tucker, Herrmann and Hechler received $400,000, $600,000 and
    $400,000, respectively, of their 1998 bonuses in Class A stock options
    pursuant to the Company 1998 Executive Deferred Compensation Stock Option
    Plan. Mr. Tucker elected to defer his 1997 bonus of $400,000, and Messrs.
    Herrmann and Hechler each elected to defer $100,000 of their 1997 bonuses
    pursuant to the Torchmark Corporation 1996 Executive Deferred Compensation
    Stock Option Plan. Mr. Tucker also elected to defer his 1996 bonus of
    $425,000 pursuant to that plan.
 
(3) Values of Class A restricted stock awards made pursuant to the Company 1998
    Stock Incentive Plan are based on the initial offering price of Class A
    stock on the date of grant. As of December 31, 1998, Mr. Herrmann held
    110,000 shares of restricted Class A stock, valued at $2,605,625 (based on a
    year end closing price of $23.6875 per share) and Mr. Hechler held 90,000
    shares of restricted Class A
 
                                       13
<PAGE>
    stock, valued at $2,131,875. The restrictions on the stock awards granted to
    Messrs. Herrmann and Hechler lapse in 33 1/3% annual increments beginning
    March 4, 2000. Dividends on all these restricted shares are paid directly to
    these individuals at the same rate as on unrestricted shares.
 
(4) All stock options granted are in Class A common stock. Figures do not
    include options converted to Company options from Torchmark Corporation
    options at the election of the individual on the date of the spin-off of the
    Company by Torchmark Corporation. In addition, these totals include stock
    option awards of 131,736, 32,934 and 32,934, respectively, for Messrs.
    Tucker, Herrmann and Hechler which represent stock options converted from
    deferrals of 1997 bonuses under the Torchmark Corporation 1996 Executive
    Deferred Compensation Stock Option Plan which were converted into Company
    stock options at the time of the initial public offering. Please refer to
    "Option Grants in Last Fiscal Year."
 
(5) For Mr. Tucker, includes corporate contributions to Torchmark Corporation
    Savings and Investment Plan, a funded, qualified defined contribution plan,
    of $4,800 for 1997 and $4,500 for 1996; interest only on prior contributions
    to the Torchmark Corporation Supplemental Savings and Investment Plan, an
    unfunded deferred contribution plan, of $1,665 for 1998, $1,723 for 1997 and
    $1,614 for 1996. Includes Company contributions to the Company 401(k) and
    Thrift Plan, as amended, a funded, qualified contribution plan for Messrs.
    Herrmann, Hechler and Strohm of $4,800 each for 1998, $4,800 each for 1997
    ($4,710 for Mr. Strohm) and $4,500 each for 1996 and for Mr. Tucker, $4,800
    for 1998. Includes Company contributions to the Company Supplemental
    Executive Retirement Plan for Messrs. Tucker, Herrmann and Hechler of
    $174,737, $131,053 and $109,210, respectively for 1998. Also includes
    amounts of additional premiums paid for group term life insurance for
    Messrs. Tucker, Herrmann, Hechler and Strohm of $2,880; $5,364; $4,914 and
    $740, respectively.
 
                                       14
<PAGE>
STOCK OPTION GRANT TABLE
 
    The following table sets forth certain information concerning Class A common
stock options granted to the Named Executive Officers during the Company's
fiscal year ended December 31, 1998:
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                         INDIVIDUAL GRANTS
- ----------------------------------------------------------------------------------------------------
                                                                  % OF                                   POTENTIAL REALIZABLE
                                                  NUMBER OF      TOTAL                                  VALUE AT ASSUMED ANNUAL
                                                 SECURITIES     OPTIONS      EXERCISE                    RATES OF STOCK PRICE
                                                 UNDERLYING    GRANTED TO       OR                      APPRECIATION FOR OPTION
                                                   OPTIONS     EMPLOYEES       BASE                            TERM (3)
                                                   GRANTED         IN          PRICE     EXPIRATION   ---------------------------
                     NAME                            (1)      FISCAL YEAR   ($/ SHARE)      DATE         5% ($)        10% ($)
                      (A)                          (#) (B)      (C) (2)         (D)          (E)          (F)            (G)
- -----------------------------------------------  -----------  ------------  -----------  -----------  ------------  -------------
<S>                                              <C>          <C>           <C>          <C>          <C>           <C>
Keith A. Tucker................................     180,000        2.5  %    $   23.00     03/05/08   $  2,608,200  $   6,582,600
                                                    270,992*       3.8  %    $   11.93     12/17/06   $  2,601,523  $   6,178,618
                                                    465,689*       6.5  %    $   18.77     09/26/07   $  5,122,579  $  12,666,741
                                                    416,911*       5.8  %    $   10.40     12/21/05   $  3,418,670  $   7,921,309
                                                    135,496*       1.9  %    $   08.16     12/17/04   $    921,373  $   2,086,639
                                                    164,100        2.3  %    $   21.94     12/17/08   $  2,268,223  $   5,724,563
                                                    340,808*      39.5  %    $   12.41     01/30/08   $  4,294,181  $  10,837,694
                                                    131,736       15.2  %    $   23.00     03/03/09   $  2,151,249  $   5,605,367
                                                     93,000       10.8  %    $   21.94     12/15/09   $  1,448,940  $   3,774,777
 
Henry J. Herrmann..............................     344,600        4.8  %    $   23.00     03/05/08   $  4,993,254  $  12,602,022
                                                     75,044*       1.1  %    $   11.93     12/17/06   $    720,422  $   1,711,003
                                                    259,735*       3.6  %    $   18.77     09/26/07   $  2,857,085  $   7,064,792
                                                     91,720*       1.3  %    $   10.40     12/21/05   $    752,104  $   1,742,680
                                                     40,649*       5.6  %    $   08.16     12/17/04   $    276,413  $     625,995
                                                    123,100        1.8  %    $   21.94     12/17/08   $  1,701,512  $   4,294,294
                                                     32,934        3.8  %    $   23.00     03/03/09   $    537,812  $   1,401,342
                                                    139,500       16.1  %    $   21.94     12/15/09   $  2,173,047  $   5,662,166
 
Robert L. Hechler..............................     292,200        4.1  %    $   23.00     03/05/08   $  4,223,978  $  10,685,754
                                                     33,353*       0.5  %    $   11.93     12/17/06   $    320,189  $     760,448
                                                    144,876*       2.0  %    $   18.77     09/26/07   $  1,593,636  $   3,940,627
                                                     50,029*       0.6  %    $   10.40     12/21/05   $    410,238  $     950,551
                                                    102,600        1.4  %    $   21.94     12/17/08   $  1,418,158  $   3,579,160
                                                     32,934        3.8  %    $   23.00     03/03/09   $    537,812  $   1,401,342
                                                     93,000       10.8  %    $   21.94     12/15/09   $  1,448,698  $   3,774,777
 
Michael D. Strohm..............................      16,800        0.2  %    $   23.00     03/05/08   $    243,432  $     614,376
                                                     10,423*       0.1  %    $   11.93     12/17/06   $    100,061  $     237,644
                                                      1,459*       0.02 %    $   18.77     09/26/07   $     16,049  $      39,685
                                                     10,423*       0.1  %    $   10.40     12/21/05   $     85,469  $     198,037
                                                      7,500        0.10 %    $   21.94     12/17/08   $    103,666  $     261,635
</TABLE>
 
- ------------------------
 
*   Represents options converted to Company stock options from existing
    Torchmark Corporation stock options at the time of the spin-off of the
    Company from Torchmark Corporation on November 6, 1998.
 
                                       15
<PAGE>
(1) Options expiring 1/30/08 and 3/03/09 are non-qualified options acquired
    pursuant to elections to convert deferred compensation accounts in the
    Torchmark Corporation 1996 Executive Deferred Compensation Plan to options
    in Company stock options at the time of the initial public offering or
    spin-off of the Company. Options expiring 12/15/09 are non-qualified options
    acquired as part of the individuals' 1998 bonus pursuant to the Company 1998
    Executive Deferred Compensation Stock Option Plan. All of these options are
    granted pursuant to the Company 1998 Executive Deferred Compensation Stock
    Option Plan with an eleven year term, an exercise price equal to the closing
    price of Company Class A common stock on the grant date and vest 10% per
    year commencing on the first anniversary of the grant date. Options expiring
    12/17/04, 12/21/05, 12/17/06 and 9/26/07 are non-qualified options acquired
    pursuant to the conversion of such options at the time of the spin-off of
    the Company by Torchmark Corporation. These options were converted to
    Company options from Torchmark Corporation options at the election of the
    individual on the date of the spin-off under the Company 1998 Stock
    Incentive Plan. All of these options retained the same terms and vesting
    schedules as they previously had when they were Torchmark Corporation
    options, were converted to the number of options with an exercise price
    together which equaled the aggregate intrinsic value of the Torchmark
    options being converted at the time of conversion and are all immediately
    exercisable except for those expiring 12/17/06, which are 50% exercisable,
    with the remainder exercisable in December 1999. Options expiring 3/05/08
    and 12/17/08 are non-qualified options granted in Company Class A common
    stock pursuant to the Company 1998 Stock Incentive Plan with a ten year and
    two day term at an exercise price equal to the closing price of the stock on
    the grant date. Such options are not exercisable during the first two years
    after the grant date and become first exercisable as to a third of the
    shares two years after the grant date and as to a third of the shares on
    each of the next two anniversaries of the grant date.
 
(2) Percentages shown for Messrs. Tucker, Herrmann and Hechler are shown
    separately for grants under the Company Executive Deferred Compensation Plan
    (1/30/08, 3/03/09 and 12/15/09 expiration dates) and for grants under the
    Company 1998 Stock Incentive Plan (all others).
 
(3) As required by the rules of the SEC, potential values are based on the
    assumption that the Company's Class A common stock will appreciate in value
    from the grant date to the end of the option term at annualized rates of
    five percent and ten percent and, therefore, are not intended to forecast
    possible future appreciation, if any, in the price of the Class A common
    stock. The option values for those options converted to Company stock
    options from Torchmark Corporation stock options are calculated based on an
    underlying Class A common stock closing price of $20.00 per share on
    November 6, 1998, the date of conversion.
 
                                       16
<PAGE>
AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES
  TABLE
 
    The following table sets forth information concerning Class A common stock
acquired on exercise of stock options during fiscal 1998, any value realized
therein, the number of unexercised options at the end of fiscal 1998
(exercisable and unexercisable) and the value of Class A stock options held at
the end of 1998 by the Named Executive Officers:
 
<TABLE>
<CAPTION>
                                                                        NUMBER OF SECURITIES
                                                                       UNDERLYING UNEXERCISED        VALUE OF UNEXERCISED
                                       SHARES                                OPTIONS AT              IN-THE-MONEY OPTIONS
                                      ACQUIRED            VALUE        FISCAL YEAR END (#)(1)     AT FISCAL YEAR END ($)(2)
                                         ON             REALIZED      -------------------------  ----------------------------
              NAME                  EXERCISE (#)           ($)        EXERCISABLE UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- --------------------------------  -----------------  ---------------  ----------  -------------  -------------  -------------
<S>                               <C>                <C>              <C>         <C>            <C>            <C>
Keith A. Tucker.................              0                 0      1,153,592     1,045,140   $  11,525,823   $ 5,986,655
 
Henry J. Herrmann...............              0                 0        429,626       677,656   $   3,568,303   $ 1,160,157
 
Robert L. Hechler...............              0                 0        211,582       537,410   $   1,573,168   $   761,848
 
Michael D. Strohm...............              0                 0         17,094        29,511   $     206,895   $    85,927
</TABLE>
 
- ------------------------
 
(1) The percentages of total options that are options converted from existing
    Torchmark Corporation stock options at the time of the spin-off of the
    Company from Torchmark Corporation are 74.1%; 42.2%; 30.5% and 47.9% for
    Messrs. Tucker, Herrmann, Hechler and Strohm, respectively.
 
(2) The value of unexercised in-the-money options equals the difference between
    the closing price of Company Stock at fiscal year end and the option
    exercise price, multiplied by the number of shares underlying the options.
    The closing price of Company stock on December 31, 1998 was $23.6875.
 
                                       17
<PAGE>
PENSION PLANS
 
    WADDELL & REED FINANCIAL, INC. RETIREMENT INCOME PLAN.  The plan is a
tax-qualified, non-contributory pension plan that covers all eligible employees
of the Company who are 21 years of age or older and have one or more years of
credited service. Benefits under the plan are determined by multiplying the
average of the participant's earnings in the five consecutive years in which
they were highest during the last ten years before the participant's retirement
by a percentage equal to 2% for each year of credited service up to 30 years and
by 1% for each year of credited service for the next ten years and then reducing
that result by a Social Security offset. Earnings for purposes of the plan do
not include bonuses or commissions (other than for Regional Vice Presidents, and
Division Managers), directors' fees, expense reimbursements, employer
contributions to retirement plans, deferred compensation, or any amounts in
excess of $160,000 per year (as adjusted). Benefits under the plan vest 100%
after five years. Upon the participant's retirement, benefits under the plan are
payable as an annuity or in a lump sum. In 1998, covered compensation was
$160,000 for Messrs. Tucker, Herrmann, Hechler and Strohm. Messrs. Tucker,
Herrmann, Hechler and Strohm have 7 years, 25 years, 25 years and 22 years of
credited service under the Company Retirement Income Plan, respectively.
 
    The following table shows the estimated annual benefits payable under the
pension plan upon retirement of participants with varying final average earnings
and years of service. The benefits shown are offset as described above and the
amounts are calculated on the basis of payments for the life of a participant
who is 65 years of age.
 
             WADDELL & REED FINANCIAL, INC. RETIREMENT INCOME PLAN*
 
<TABLE>
<CAPTION>
                                                        YEARS OF CREDITED SERVICE
                                        ----------------------------------------------------------
REMUNERATION                                15          20          25          30          35
- --------------------------------------  ----------  ----------  ----------  ----------  ----------
<S>                                     <C>         <C>         <C>         <C>         <C>
200,000...............................  $   57,000  $   76,000  $   95,000  $  113,000  $  122,000
250,000...............................      72,000      96,000     120,000     130,000     130,000
300,000...............................      87,000     116,000     130,000     130,000     130,000
350,000...............................     102,000     130,000     130,000     130,000     130,000
400,000...............................     117,000     130,000     130,000     130,000     130,000
500,000...............................     130,000     130,000     130,000     130,000     130,000
</TABLE>
 
- ------------------------
 
*   Benefits paid under a qualified deferred benefit plan which does not operate
    in conjunction with a defined benefit supplementary or excess pension award
    plan are limited by law in 1998 to $130,000 per year.
 
    WADDELL & REED, INC. CAREER FIELD RETIREMENT PLAN.  Until January 1, 1973,
Company employees participated in the Waddell & Reed, Inc. Career Field
Retirement Plan. Under this plan, the Company contributed annually up to 10% of
its profits less forfeitures, which were allocated to the participants on the
basis of their compensation. Voluntary employee contributions were permitted
under the plan but not required. Since January 1, 1973, no new participants have
been admitted to the plan, and participants and the employer make no further
contributions. All participants are fully vested. Upon the participant's
retirement, termination of employment, disability, death, or reaching age 65,
his account is used to purchase an annuity or is paid in a lump sum. Mr.
Herrmann is covered under this plan for his service while employed by the
Company prior to 1973. Benefits paid under the plan do not offset benefits paid
under any other pension plan.
 
                                       18
<PAGE>
                               PERFORMANCE GRAPH
 
    NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT OR THE EXCHANGE ACT THAT MIGHT
INCORPORATE FUTURE FILINGS, INCLUDING THIS PROXY STATEMENT, IN WHOLE OR IN PART,
THIS SECTION ENTITLED "PERFORMANCE GRAPH" SHALL NOT BE INCORPORATED BY REFERENCE
INTO ANY FUTURE FILINGS, AND SHALL NOT BE DEEMED SOLICITING MATERIAL OR FILED
UNDER THE SECURITIES ACT OR EXCHANGE ACT.
 
    The following graph compares the cumulative total stockholder return on the
Company's Class A common stock from March 4, 1998 (the date the Company became a
public company) through December 31, 1998, with the cumulative total return of
the Standard & Poor's 500 Stock Index ("S&P 500") and the SNL Investment Adviser
Index. The graph assumes the investment of $100 in the Company's Class A common
stock and in each of the two indices on March 4, 1998 and the reinvestment of
all dividends. The initial public offering price of the Company's Class A common
stock was $23.00 per share.
 
 COMPARISON OF CUMULATIVE TOTAL RETURN FOR THE PERIOD ENDED DECEMBER 31, 1998.*
                         WADDELL & REED FINANCIAL, INC.
                            TOTAL RETURN PERFORMANCE
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
               WADDELL & REED               SNL INVESTMENT
<S>           <C>               <C>        <C>
Index Value    Financial, Inc.    S&P 500   Adviser Index**
3/4/98                 $100.00    $100.00           $100.00
3/31/98                $113.04    $105.30           $105.38
6/30/98                $104.60    $108.77           $104.77
9/30/98                 $83.48     $97.96            $75.40
12/31/98               $104.82    $118.81            $86.57
</TABLE>
 
<TABLE>
<CAPTION>
INDEX                                                          3/4/98     3/31/98    6/30/98    9/30/98   12/31/98
- ------------------------------------------------------------  ---------  ---------  ---------  ---------  ---------
<S>                                                           <C>        <C>        <C>        <C>        <C>
Waddell & Reed Financial, Inc...............................  $  100.00  $  113.04  $  104.60  $   83.48  $  104.82
S&P 500.....................................................     100.00     105.30     108.77      97.96     118.81
SNL Investment Adviser Index**..............................     100.00     105.38     104.77      75.40      86.57
</TABLE>
 
- ------------------------
 
 *  Cumulative Total Return assumes an initial investment of $100 on March 4,
    1998 and the reinvestment of all dividends. Fiscal year ended December 31,
    1998.
 
**  SNL Investment Adviser Index is prepared by SNL Securities LC,
    Charlottesville, Virginia 804-977-1600.
 
                                       19
<PAGE>
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
    The following table shows certain information about stock ownership of the
directors, director nominees and executive officers in the Company as of January
31, 1999. As used in this Proxy Statement, "beneficially owned" means the sole
or shared power to vote or direct the voting of a security and/or the sole or
shared power to dispose or direct the disposition of a security.
 
               COMPANY COMMON STOCK OR OPTIONS BENEFICIALLY OWNED
                           AS OF JANUARY 31, 1999(1)
 
<TABLE>
<CAPTION>
                                                                  CLASS A       CLASS A     CLASS B     CLASS B
NAME OF BENEFICIAL OWNER                                        DIRECTLY(2)(5) INDIRECTLY(3) DIRECTLY INDIRECTLY(3)
- --------------------------------------------------------------  ------------  -----------  ---------  -----------
<S>                                                             <C>           <C>          <C>        <C>
David L. Boren................................................        3,019            0           0           0
Joseph M. Farley..............................................       23,100            0      16,998           0
Louis T. Hagopian.............................................       30,260            0       8,718           0
Robert L. Hechler.............................................      341,582            0           0           0
Henry J. Herrmann.............................................      614,626            0           0           0
Joseph L. Lanier, Jr..........................................       34,930          939      13,004       4,043
Harold T. McCormick...........................................       12,345          159           0         688
James M. Raines...............................................            0            0           0           0
George J. Records, Sr.........................................       11,575            0       2,375           0
R.K. Richey...................................................      156,327      213,173           0     428,273
William L. Rogers.............................................        1,093            0           0           0
Michael D. Strohm.............................................       17,613            0          85           0
Keith A. Tucker...............................................    1,226,472      153,993      23,600       7,168
**All Directors, Nominees and Executive Officers as a group
  (13 persons)(4).............................................    2,472,942      368,264      64,780     440,172
</TABLE>
 
- ------------------------
 
(1) No directors, director nominees or executive officers other than Keith A.
    Tucker (4.3%), Henry J. Herrmann (1.96%), Robert L. Hechler (1.1%) and R.K.
    Richey (1.19%) beneficially own 1% or more of the Class A common stock of
    the Company. No directors, director nominees or executive officers other
    than R.K. Richey (1.37%) beneficially own 1% or more of the Class B common
    stock of the Company.
 
(2) Includes: for David L. Boren, 3,019 shares; for Joseph M. Farley, 19,151
    shares; for Louis T. Hagopian, 25,381 shares; for Robert L. Hechler, 211,582
    shares; for Henry J. Herrmann, 429,626 shares; for Joseph L. Lanier, Jr.,
    23,813 shares; for Harold T. McCormick, 12,345 shares; for George J.
    Records, Sr., 11,024 shares; for R.K. Richey, 269,996 shares; for William L.
    Rogers, 1,093 shares; for Michael D. Strohm, 17,094 shares; for Keith A.
    Tucker, 1,153,592 shares and for all directors, executive officers and
    nominees as a group, 2,177,716 shares, that are subject to presently
    exercisable Company Class A stock options.
 
(3) Indirect beneficial ownership includes shares (a) owned by the director,
    executive officer or spouse as trustee of a trust or executor of an estate,
    (b) held in a trust in which the director, executive officer or a family
    member living in his home has a beneficial interest, (c) owned by the spouse
    or a family member living in the director's, executive officer's or
    nominee's home or (d) owned by the director or executive officer in a
    personal corporation. Indirect beneficial ownership also includes 8,703
    Company Class A shares and 728 Company Class B shares held in the account of
    Keith A. Tucker in the Company 401(k) and Thrift Plan. Mr. Lanier disclaims
    beneficial ownership of 939 Class A shares and 4,043 Class B shares owned by
    his spouse.
 
                                       20
<PAGE>
(4) All directors, nominees and executive officers as a group, beneficially own
    8.6% of the Class A and 1.6% of the Class B common stock of the Company.
 
(5) Includes the following shares of Class A common stock which are subject to
    the vesting of restricted stock awards made pursuant to the Company 1998
    Stock Incentive Plan: for Keith A. Tucker, 72,880 unvested shares; for Henry
    J. Herrmann, 110,000 unvested shares and for Robert L. Hechler, 90,000
    unvested shares.
 
                                 PROPOSAL NO. 2
                   APPROVAL OF WADDELL & REED FINANCIAL, INC.
                         1999 MANAGEMENT INCENTIVE PLAN
 
    On February 22, 1999 the Board, upon recommendation from the Compensation
Committee, adopted the Waddell & Reed Financial, Inc. 1999 Management Incentive
Plan ("Plan"), subject to stockholder approval at the 1999 Annual Meeting
(Exhibit "A"). The purpose of the Plan is to reward and motivate Company
management, including executive officers, for profit improvement by setting
goals related to profitability. The Plan is being submitted to the stockholders
for approval to comply with Section 162(m) of the Internal Revenue Code. Section
162(m) prohibits a company from taking a federal income tax deduction for
compensation paid in excess of $1 million to an employee defined in the
provision as a "covered employee". This limit on deductibility does not apply to
compensation that is "qualified performance-based compensation" so long as
certain criteria, including stockholder approval of the plan under which such
compensation is paid, are met.
 
    Under the Plan, objective annual performance goals for the Company will be
established at the beginning of each fiscal year by the Company Compensation
Committee. The performance goals will be based on any one or more of the
following measures selected by the Committee: (i) earnings, (ii) revenues, (iii)
operating or net cash flows, (iv) financial return ratios, (v) total stockholder
return, (vi) market share, (vii) pre-tax profits, (viii) earnings per share or
(ix) net income. The Committee will be responsible for determining whether the
performance goals have been met. The Committee will establish at the beginning
of each fiscal year the payout percentages of the various participants' salaries
eligible to be paid out as incentive awards in the event the performance goals
are achieved. No "covered employee" may receive an incentive award greater than
$5,000,000 in any one year. The affirmative vote of a majority of the votes cast
on this proposal will constitute approval of the Plan.
 
    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR THE PROPOSAL.
 
                                       21
<PAGE>
                                 PROPOSAL NO. 3
                    RATIFICATION OF INDEPENDENT ACCOUNTANTS
 
    KPMG LLP has served as the Company's principal independent accountants since
its appointment for the year ended 1981. The Board, on the unanimous
recommendation of the Audit Committee, has selected KPMG LLP as the Company's
independent accountants for the year ending December 31, 1999, subject to
ratification by the stockholders at the Annual Meeting. Representatives of KPMG
LLP are expected to be present at the meeting to respond to appropriate
questions and will have an opportunity to make a statement if they desire to do
so.
 
    All services provided to the Company by KPMG LLP were approved by the Audit
Committee, which also considered the possible effect on the independence of KPMG
LLP by rendering such services. Audit services of KPMG LLP for the year ended
1998 included the examination of the consolidated financial statements and
services related to filings with the Securities and Exchange Commission.
 
    The affirmative vote of a majority of the votes cast on this proposal will
constitute ratification of the appointment of KPMG LLP.
 
    If the stockholders do not approve the appointment of KPMG LLP, the
selection of independent auditors will be reconsidered by the Board of
Directors.
 
    THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR THE
RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS INDEPENDENT PUBLIC ACCOUNTANTS
FOR THE YEAR ENDED 1999.
 
                                 OTHER MATTERS
 
    As of the date of this Proxy Statement, the Board knows of no other business
which may properly be and is likely to be brought before the meeting. If any
other business properly comes before the Annual Meeting, however, the persons
named in the enclosed proxy, or in the event no person is named, Keith A. Tucker
and Henry J. Herrmann will vote in accordance with their judgment on such
matters.
 
                 STOCKHOLDER PROPOSALS FOR 2000 ANNUAL MEETING
 
    In order for a proposal by a stockholder of the Company to be eligible to be
included in the proxy statement and proxy form for the annual meeting of
stockholders in 2000, the proposal must be received by the Company at its home
office, 6300 Lamar Avenue, Overland Park, Kansas 66202, ATTN: Helge K. Lee,
Secretary, on or before November 26, 1999.
 
                                       22
<PAGE>
                           ANNUAL REPORT (FORM 10-K)
 
    THE ANNUAL REPORT OF THE COMPANY FOR 1998, WHICH ACCOMPANIES THIS PROXY
STATEMENT, INCLUDES A COPY OF THE COMPANY'S ANNUAL REPORT TO THE SECURITIES AND
EXCHANGE COMMISSION ON FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998 AND
THE FINANCIAL STATEMENTS AND SCHEDULES THERETO. UPON REQUEST AND PAYMENT OF THE
COST OF REPRODUCTION, THE EXHIBITS TO THE FORM 10-K WILL BE FURNISHED. SUCH
WRITTEN REQUEST SHOULD BE DIRECTED TO D. TYLER TOWERY, INVESTOR RELATIONS
DEPARTMENT, WADDELL & REED FINANCIAL, INC. AT ITS ADDRESS STATED HEREIN.
 
    THE COMPANY UNDERTAKES, ON WRITTEN REQUEST AND WITHOUT CHARGE, TO PROVIDE TO
EACH PERSON FROM WHOM THE ACCOMPANYING PROXY IS SOLICITED, A COPY OF THE
COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31,
1998, AS FILED WITH THE SEC, INCLUDING THE FINANCIAL STATEMENT AND SCHEDULES.
 
<TABLE>
<S>                                           <C>
                                              By Order of the Board of Directors
 
                                              [SIG]
                                              Helge K. Lee
                                              GENERAL COUNSEL AND SECRETARY
</TABLE>
 
March 25, 1999
 
                                       23
<PAGE>
                                  EXHIBIT "A"
                         WADDELL & REED FINANCIAL, INC.
                         1999 MANAGEMENT INCENTIVE PLAN
                       (EFFECTIVE AS OF JANUARY 1, 1999)
 
1.  PURPOSE
 
The purposes of the Plan are to advance the interests of stockholders of the
Company by providing performance-based incentives to eligible Participants and
to enable the Company and its Subsidiaries to attract, retain, motivate and
reward the best qualified executive officers and key employees by providing them
with the opportunity to earn competitive compensation directly linked to the
Company's performance. The Plan is designed to assure that amounts paid to
certain executive officers of the Company will not fail to be deductible by the
Company for Federal income tax purposes because of the limitations imposed by
Section 162(m). With respect to individuals who are Covered Employees, the Plan
is intended to provide "qualified performance-based compensation", as such term
is defined in Treas. Reg. 1.162-27(e), to the extent deemed appropriate by the
Committee at the time Performance Goals are established for a Fiscal Year.
Nothing herein shall be construed as preventing the Plan from providing both
"qualified performance-based compensation" and nonqualified compensation for the
same Fiscal Year in the manner permitted under Code Section 162(m). The Plan
shall be administered and construed in a manner consistent with Code Section
162(m) and regulations thereunder for any Fiscal Year in which the Plan is
intended to provide "qualified performance-based compensation".
 
2.  DEFINITIONS
 
    Unless the context requires otherwise, the following words as used in the
Plan shall have the meanings ascribed to each below, it being understood that
masculine, feminine, and neuter pronouns are interchangeable and that each
comprehends the others.
 
       (a) "Board" shall mean the Board of Directors of the Company.
 
       (b) "Committee" shall mean the Compensation Committee of the Board (or
           such other committee of the Board that the Board shall designate from
           time to time) or any subcommittee thereof comprised of two or more
           directors each of whom is an "outside director" within the meaning of
           Section 162(m).
 
       (c) "Company" shall mean Waddell & Reed Financial, Inc.
 
       (d) "Covered Employee" shall have the meaning set forth in Section
           162(m)(3).
 
       (e) "Fiscal Year" means the twelve month period beginning on each January
           1 and ending on the following December 31.
 
       (f) "Incentive Percentage" means the pre-established award formula
           established by the Committee for each Fiscal Year which specifies a
           percentage of a Participant's rate of salary in effect for the last
           full payroll period of the Fiscal Year to be paid as an Incentive
           Plan Award. The Committee may establish different Incentive
           Percentages for individual Participants or different classes of
           Participants, and/or the achievement levels of the Performance Goals.
           Solely with respect to Covered Employees, for any Fiscal Year for
           which the Plan is intended to provide "qualified performance-based
           compensation", the Incentive Percentages applicable to the Covered
           Employees must be established by the Committee no later than 90 days
           after the beginning of the Fiscal Year for which the Incentive Plan
           Award pertains.
 
                                      A-1
<PAGE>
       (g) "Incentive Plan Award" means the annual incentive compensation award
           granted under the Plan which is contingent and based upon the
           attainment of the Performance Goals with respect to a Fiscal Year.
 
       (h) "Participant" shall mean (i) each executive officer of the Company
           and (ii) each other key employee of the Company or a Subsidiary who
           the Committee designates as a participant under the Plan. For each
           Fiscal Year, the Committee shall determine which of such executive
           officers and other key employees shall participate in the Plan. For
           any Fiscal Year for which "qualified performance-based compensation"
           is to be provided, the Committee shall designate the individual or
           classes of Covered Employees for such compensation no later than the
           90(th) day of such Fiscal Year.
 
       (i) "Performance Goals" means the pre-established objective performance
           goals established by the Committee for each Fiscal Year. Solely with
           respect to Covered Employees, for any Fiscal Year for which the Plan
           is intended to provide "qualified performance-based compensation",
           Performance Goals applicable to the Covered Employees must be
           established by the Committee no later than 90 days after the
           beginning of the Fiscal Year to which the Performance Goals pertain.
           The Performance Goals may be based upon the performance of the
           Company or any Subsidiary, or division thereof, using one or more of
           the following operating performance measures selected by the
           Committee: (a) earnings; (b) revenue; (c) operating or net cash
           flows; (d) financial return ratios; (e) total stockholder return; (f)
           market share; (g) pre-tax profits; (h) earnings per share; or (i) net
           income. Separate Performance Goals may be established by the
           Committee for the Company or a Subsidiary, or division thereof. With
           respect to Participants who are not Covered Employees, the Committee
           may establish such other subjective or objective goals, including
           individual Performance Goals, which it deems appropriate. The
           preceding sentence shall also apply to Covered Employees with respect
           to any Incentive Plan Award not intended at time of grant to be
           "qualified performance-based compensation". Performance Goals may be
           set at a specific level, or may be expressed as a relative percentage
           to the comparable measure at comparison companies or a defined index.
 
       (j) "Plan" shall mean the Waddell & Reed Financial, Inc. 1999 Management
           Incentive Plan, as set forth herein and as may be amended from time
           to time.
 
       (k) "Section 162(m)" shall mean Section 162(m) of the Internal Revenue
           Code of 1986, as amended, and any regulations promulgated thereunder
           (including any proposed regulations).
 
       (l) "Subsidiary" shall mean any corporation in which the Company owns,
           directly or indirectly, stock representing more than 50% of the
           voting power of all classes of stock entitled to vote.
 
3.  ADMINISTRATION
 
    The Committee shall administer and interpret the Plan, PROVIDED THAT, in no
event, shall the Plan be interpreted in a manner which would cause any amount
payable under the Plan to any Covered Employee to fail to qualify as
performance-based compensation under Section 162(m). The Committee shall
establish the performance objectives for any calendar year in accordance with
Section 4 and certify whether such performance objectives have been obtained.
Any determination made by the Committee under the Plan shall be final and
conclusive on all parties, but shall be based on such objective information or
financial data as is relevant to the Performance Goal. Subject to the provisions
of the Plan, the Committee shall have full discretionary authority to administer
and interpret the Plan, to exercise all powers either specifically granted to it
under the Plan or as are necessary or advisable in the administration of the
Plan, to prescribe, amend and rescind rules and regulations relating to the
Plan, and to make all other determinations necessary or advisable for the
administration of the Plan, all of which shall be binding on all persons,
including the Company, the Participants (or any person claiming any rights under
the Plan
 
                                      A-2
<PAGE>
from or through any Participant), and any stockholder of the Company. A majority
of the Committee shall constitute a quorum, and the Committee shall act pursuant
to a majority vote or by unanimous written consent. The Committee may employ
such legal counsel, consultants, and agents (including counsel or agents who are
employees of the Company or a Subsidiary) as it may deem desirable for the
administration of the Plan and may rely upon any opinion received from any such
counsel or consultant or agent and any computation received from such consultant
or agent. All expenses incurred in the administration of the Plan, including,
without limitation, for the engagement of any counsel, consultant, or agent,
shall be paid by the Company. No member or former member of the Board or the
Committee shall be liable for any act, omission, interpretation, construction,
or determination made in connection with the Plan other than as a result of such
individual's willful misconduct.
 
    The Committee may delegate its responsibilities for administering the Plan
to one or more persons as the Committee deems necessary. However, the Committee
may not delegate its responsibilities under the Plan relating to any Covered
Employee where such delegation is prohibited under Code Section 162(m)
pertaining to "qualified performance-based compensation".
 
4.  INCENTIVE PLAN AWARDS
 
       (a) PERFORMANCE GOALS. On or before April 1 of each year (or such other
           date as may be required or permitted under Section 162(m)), the
           Committee shall establish the Performance Goals that must be
           satisfied in order for a Participant to receive an Incentive Plan
           Award for such year.
 
       (b) CERTIFICATION AND MAXIMUM AMOUNT PAYABLE. The Committee shall,
           promptly after the date on which the necessary financial, individual
           or other information for a particular Fiscal Year becomes available,
           certify: (i) the degree to which each of the Performance Goals have
           been attained; and (ii) with respect to each qualifying Participant
           who is a Covered Employee, the amount of the Incentive Plan Award, if
           any, payable to such Participant. The Committee or its designee shall
           likewise certify the amount of the Incentive Plan Award, if any,
           payable with respect to a qualifying Participant who is not a Covered
           Employee. If the Committee certifies in writing that any of the
           performance objectives established for the relevant year under
           Section 4(a) have been satisfied, each Participant who is employed by
           the Company or one of its Subsidiaries on the last day of the
           calendar year for which the Incentive Plan Award is payable shall
           receive the Incentive Plan Award. The Incentive Plan Award shall be
           determined by multiplying the Incentive Percentage applicable to the
           Participant by the Participant's rate of base salary in effect for
           the last full payroll period of the Fiscal Year to which the
           Incentive Plan Award pertains. In no event, however, will an
           Incentive Plan Award for a Covered Employee exceed $5,000,000. To be
           eligible for payment of any Incentive Plan Award, the Participant
           must: (i) have performed the Participant's duties to the satisfaction
           of the Committee; (ii) have not engaged in any act deemed by the
           Committee to be contrary to the best interests of the Company; and
           (iii) otherwise complied with Company policies at all times prior to
           the date the Incentive Plan Award is actually paid. No Incentive Plan
           Award shall be paid to any Participant who does not satisfy each of
           the above. If a Participant's employment terminates for any reason
           (including, without limitation, his death, disability, or retirement
           under the terms of any retirement plan maintained by the Company or a
           Subsidiary) prior to the last day of the Fiscal Year for which the
           Incentive Plan Award is payable, such Participant shall receive an
           Incentive Plan Award equal to the maximum Incentive Plan Award
           payable to such Participant under the preceding sentence multiplied
           by a fraction, the numerator of which is the number of days that have
           elapsed during the calendar year in which the termination occurs
           prior to and including the date of the Participant's termination of
           employment and the denominator of which is 365.
 
       (c) NEGATIVE DISCRETION. Notwithstanding anything else contained in
           Section 4(b) to the contrary, the Committee shall have the right, in
           its absolute discretion, (i) to reduce or eliminate the
 
                                      A-3
<PAGE>
           amount otherwise payable to any Participant under Section 4(b) based
           on individual performance or any other factors that the Committee, in
           its discretion, shall deem appropriate and (ii) to establish rules or
           procedures that have the effect of limiting the amount payable to
           each Participant to an amount that is less than the maximum amount
           otherwise authorized under Section 4(b).
 
       (d) AFFIRMATIVE DISCRETION. Notwithstanding any other provision in the
           Plan to the contrary, (i) the Committee shall have the right, in its
           discretion, to pay to any Participant who is not a Covered Employee
           an annual Incentive Plan Award for such year in an amount up to the
           maximum bonus payable under Section 4(b), based on individual
           performance or any other criteria that the Committee deems
           appropriate and (ii) in connection with the hiring any person who is
           or becomes a Covered Employee, the Committee may provide for a
           minimum Incentive Plan Award amount in any calendar year, regardless
           of whether performance objectives are attained.
 
5.  PAYMENT
 
    Except as otherwise provided hereunder, payment of any Incentive Plan Award
amount determined under Section 4 shall be made to each Participant as soon as
practicable after the Committee certifies that one or more of the applicable
Performance Goals have been attained (or, in the case of any Incentive Plan
Award payable under the provisions of Section 4(d), after the Committee
determines the amount of any such Incentive Plan Award). The Incentive Plan
Award may be paid in whole or in part, in the discretion of the Committee, in
Company stock options, with the remainder, if any, to be paid in cash.
 
6.  GENERAL PROVISIONS
 
       (a) EFFECTIVENESS OF THE PLAN. The Plan shall be effective with respect
           to calendar years beginning on or after January 1, 1999, subject to
           the approval of the Company's stockholders, and ending on or before
           December 31, 2003, unless the term hereof is extended by action of
           the Board.
 
       (b) AMENDMENT AND TERMINATION. Notwithstanding Section 6(a), the Board or
           the Committee may at any time amend, suspend, discontinue, or
           terminate the Plan; provided, however, that no such amendment,
           suspension, discontinuance, or termination shall adversely affect the
           rights of any Participant in respect of any Fiscal Year which has
           already commenced and no such action shall be effective without
           approval by the stockholders of the Company to the extent necessary
           to continue to qualify the amounts payable hereunder to Covered
           Employees as "qualified performance-based compensation" under Section
           162(m).
 
       (c) DESIGNATION OF BENEFICIARY. Each Participant may designate a
           beneficiary or beneficiaries (which beneficiary may be an entity
           other than a natural person) to receive any payments which may be
           made following the Participant's death. Such designation may be
           changed or canceled at any time without the consent of any such
           beneficiary. Any such designation, change or cancellation must be
           made in a form approved by the Committee and shall not be effective
           until received by the Committee. If no beneficiary has been named, or
           the designated beneficiary or beneficiaries shall have predeceased
           the Participant, the beneficiary shall be the Participant's spouse
           or, if no spouse survives the Participant, the Participant's estate.
           If a Participant designates more than one beneficiary, the rights of
           such beneficiaries shall be payable in equal shares, unless the
           Participant has designated otherwise.
 
       (d) NO RIGHT OF CONTINUED EMPLOYMENT. Nothing in this Plan shall be
           construed as conferring upon any Participant any right to continue in
           the employment of the Company or any of its Subsidiaries.
 
                                      A-4
<PAGE>
       (e) NO LIMITATION ON CORPORATE ACTIONS. Nothing contained in the Plan
           shall be construed to prevent the Company or any Subsidiary from
           taking any corporate action which is deemed by it to be appropriate
           or in its best interest, whether or not such action would have an
           adverse effect on any awards made under the Plan. No employee,
           beneficiary or other person shall have any claim against the Company
           or any Subsidiary as a result of any such action.
 
       (f) NONALIENATION OF BENEFITS. Except as expressly provided herein, no
           Participant or beneficiary shall have the power or right to transfer,
           anticipate, or otherwise encumber the Participant's interest under
           the Plan. The Company's obligations under this Plan are not
           assignable or transferable except to (i) a corporation which acquires
           all or substantially all of the Company's assets, or (ii) any
           corporation into which the Company may be merged or consolidated. The
           provisions of the Plan shall inure to the benefit of each Participant
           and the Participant's beneficiaries, heirs, executors,
           administrators, or successors in interest.
 
       (g) WITHHOLDING. Any amount payable to a Participant or a beneficiary
           under this Plan shall be subject to any applicable Federal, state,
           and local income and employment taxes and any other amounts that the
           Company or a Subsidiary is required at law to deduct and withhold
           from such payment.
 
       (h) SEVERABILITY. If any provision of this Plan is held unenforceable,
           the remainder of the Plan shall continue in full force and effect
           without regard to such unenforceable provision and shall be applied
           as though the unenforceable provision were not contained in the Plan.
 
       (i) GOVERNING LAW. The Plan shall be construed in accordance with and
           governed by the laws of the State of Kansas, without reference to the
           principles of conflict of laws except that any matters relating to
           the internal governance of the Company shall be governed by the
           general corporate laws of the state of Delaware.
 
       (j) HEADINGS. Headings are inserted in this Plan for convenience of
           reference only and are to be ignored in a construction of the
           provisions of the Plan.
 
       (k) PLAN NOT FUNDED. Plan awards shall be made solely from the general
           assets of the Company. To the extent any person acquires a right to
           receive payments from the Company under the Plan, the right is no
           greater than the right of any other unsecured general creditor.
 
       (l) NO GUARANTEE. While a discretionary Incentive Plan Award may have
           been paid in the past, whether such payments will be made in the
           future will depend upon various factors, such as the Company's
           financial condition and performance. There is no guarantee that the
           Company will pay any such incentive. The Committee may, in its sole
           discretion, reduce, eliminate or increase, any Incentive Plan Award,
           except that the amount of any Incentive Plan Award intended to be
           "qualified performance-based compensation" may not be increased above
           the amount established for the Performance Goal and Incentive
           Percentage. The Company may withhold an Incentive Plan Award, or
           portions thereof, for any reason including gross misconduct (e.g.,
           theft, dishonesty/compromised integrity, fraud, harassment, etc.) or
           any actions deemed to be contrary to the best interests of the
           Company by the Committee.
 
       (m) RIGHTS TO PAYMENTS. No absolute right to any Incentive Plan Award
           shall be considered as having accrued to any Participant prior to the
           close of the Fiscal Year with respect to which the award is made. No
           Participant shall have any enforceable right to receive any Incentive
           Plan Award made with respect to a Fiscal Year or to retain any
           payment made with respect thereto if for any reason the requirements
           of Section 4 are not satisfied.
 
                                      A-5
<PAGE>
                                          
                           WADDELL & REED FINANCIAL, INC.
                                          
                                       PROXY
                                          
                   FOR THE ANNUAL MEETING OF THE STOCKHOLDERS OF
                           WADDELL & REED FINANCIAL, INC.

            THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoints Keith A. Tucker and Henry J. Herrmann,
jointly and severally with full power of substitution, to represent and vote, as
represented on the reverse side, all shares of Company Class A and Class B
common stock which the undersigned holds of record and is entitled to vote at
the Annual Meeting of Stockholders to be held at the office of the Company, 6300
Lamar Avenue, Overland Park, Kansas on the 28th day of April 1999 at 10:00 a.m.
(CDT), or any adjournment thereof.  All shares votable by the undersigned,
including shares held of record by agents or trustees for the undersigned as a
participant in the Waddell & Reed Financial, Inc. 401(k) and Thrift Plan,
Torchmark Corporation Savings and Investment Plan, Liberty National Life
Insurance Company 401(k) Plan and the Profit Sharing and Retirement Plan of
Liberty National Life Insurance Company, will be voted in the same manner
specified and in the discretion of the persons named above, or such agents or
trustees, on such other matters as may properly come before the meeting.

ELECTION OF DIRECTORS:

     Keith A. Tucker, George J. Records, Sr., R.K. Richey and Louis T. Hagopian


          (change of address/comments)

     _________________________________________________________________________

     _________________________________________________________________________

     _________________________________________________________________________

     _________________________________________________________________________

     YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE
BOXES, SEE REVERSE SIDE, BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH TO VOTE IN
ACCORDANCE WITH THE BOARD OF DIRECTORS' RECOMMENDATIONS.  THE PROXY COMMITTEE
CANNOT VOTE YOUR SHARES UNLESS YOU SIGN AND RETURN THIS CARD.
     
                                        SEE REVERSE SIDE
- --------------------------------------------------------------------------------
                                FOLD AND DETACH HERE
<PAGE>

                                   Please mark 
                                   your votes     [ X ]
                                   as indicated

THIS PROXY WHEN PROPERLY SIGNED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR PROPOSALS 1, 2 AND 3.

     The Board of Directors recommends a vote FOR:

                                                        FOR           WITHHELD
1.   Election of Directors (see reverse)               [ __ ]          [ __ ]

     FOR, except vote withheld from the following nominee(s):

     _______________________________________________

2.   The Approval of the Waddell & Reed Financial, Inc. 1999 Management
Incentive Plan

                     FOR               AGAINST             ABSTAIN
                    [ __ ]             [ __ ]               [ __ ]

3.   The Approval of Auditors

                     FOR               AGAINST             ABSTAIN
                    [ __ ]             [ __ ]               [ __ ]

4.   In their discretion, the proxies are authorized to vote upon such other
business as may properly come before the meeting.

                    IMPORTANT - PLEASE SIGN AND RETURN PROMPTLY.  When shares
                    are held by joint tenants, both should sign.  When signing
                    as attorney, executive administrator, trustee or guardian,
                    please give full title as such.  If a corporation, please
                    sign in full corporate name by President or other authorized
                    officer.  If a partnership, please sign in partnership name
                    by an authorized person.
                    
Signature ______________________  Signature if held jointly ___________________

Dated __________________, 1999

- -------------------------------------------------------------------------------
                                FOLD AND DETACH HERE
                                          
                           WADDELL & REED FINANCIAL, INC.
                                          
                               Stockholder Inquiries
                   For General Information Concerning Your Stock,
                                Call (877) 937-3625


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