ROCK FINANCIAL CORP/MI/
10-Q, 1998-11-16
MORTGAGE BANKERS & LOAN CORRESPONDENTS
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<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)
   [X]         QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended   SEPTEMBER 30, 1998

                                       OR

   [ ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                         
                              ----------------------  --------------------------

Commission file number    000-23887

                           ROCK FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)

                MICHIGAN                                      38-2603955
     (State or other jurisdiction of                       (I.R.S. Employer
     incorporation or organization)                       Identification No.)

                       30600 TELEGRAPH ROAD, FOURTH FLOOR
                             BINGHAM FARMS, MICHIGAN
                                      48025
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (248) 540-8000
              (Registrant's telephone number, including area code)



- - --------------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since last 
report)

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

    Number of common shares outstanding as of November 13, 1998: 13,644,000




                                                              Page 1 of 32 pages
<PAGE>   2



                           ROCK FINANCIAL CORPORATION

                                Table of Contents

<TABLE>
<CAPTION>
                                                                                                           Page
                                                                                                          Number
                                                                                                          ------
<S>                                                                                                         <C>

PART I--FINANCIAL INFORMATION...............................................................................3
         ITEM 1.  FINANCIAL STATEMENTS......................................................................3
                  BALANCE SHEETS............................................................................3
                  STATEMENTS OF INCOME......................................................................4
                  STATEMENT OF SHAREHOLDERS'EQUITY..........................................................5
                  STATEMENTS OF CASH FLOWS..................................................................6
                  NOTES TO FINANCIAL STATEMENTS.............................................................7
         ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                  RESULTS OF OPERATIONS....................................................................10
         ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK...............................30


PART II--OTHER INFORMATION.................................................................................31
         ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.........................................................31


SIGNATURES.................................................................................................32
</TABLE>



                                                              Page 2 of 32 pages
<PAGE>   3



                                                                           
                          PART I--FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                           ROCK FINANCIAL CORPORATION
                                 BALANCE SHEETS
                    DECEMBER 31, 1997 AND SEPTEMBER 30, 1998
                                  (UNAUDITED)

<TABLE>
<CAPTION>

                                                                               December 31,         September 30,
                                                                                   1997                 1998       
                                                                                   ----                 ----       
                                 ASSETS

<S>                                                                             <C>                  <C>         
Cash and cash equivalents...............................................        $ 11,946,992         $ 34,384,364
Mortgage loans held for sale............................................         121,343,814          104,222,524
Mortgage loans held for investment (net of allowance for
     losses of $270,000 and $467,255 at December 31,
     1997 and September 30, 1998, respectively).........................             810,293            1,678,954
Real estate owned.......................................................             158,271              181,651
Shareholders' advances..................................................           1,626,519                   --
Property and equipment (net of accumulated depreciation of
     $3,429,862 and $5,023,206 at December 31, 1997 and
     September 30, 1998, respectively)..................................           7,010,537            9,986,960
Deferred income taxes...................................................                  --            1,684,088
Other assets............................................................           1,532,471            1,660,540
                                                                                ------------         ------------

Total assets............................................................        $144,428,897         $153,799,081
                                                                                ============         ============

LIABILITIES AND SHAREHOLDERS' EQUITY

Liabilities:
     Warehouse line of credit...........................................        $ 79,293,856         $ 53,550,433
     Reverse repurchase agreement.......................................          18,161,423            2,750,916
     Notes payable......................................................           1,944,445            -
     Drafts payable.....................................................          21,875,184           45,270,882
     Accounts payable...................................................           3,255,503            4,703,781
     Accrued expenses and other liabilities.............................           4,790,350           11,834,996
                                                                                ------------         ------------
         Total liabilities..............................................         129,320,761          118,111,008
                                                                                ------------         ------------
Shareholders' equity:
     Common shares, $.01 par value. Authorized 50,000,000
         shares; issued and outstanding 10,000,000 shares
         and 13,829,500 shares at December 31, 1997 and
         September 30, 1998, respectively...............................             100,000              138,295
     Additional paid-in capital.........................................           1,423,750           26,764,790
     Retained earnings..................................................          13,584,386            8,784,988
                                                                                ------------         ------------
         Total shareholders' equity.....................................          15,108,136           35,688,073
                                                                                ------------         ------------

Total liabilities and shareholders' equity..............................        $144,428,897         $153,799,081
                                                                                ============         ============
</TABLE>




                                                              Page 3 of 32 pages
<PAGE>   4



                           ROCK FINANCIAL CORPORATION
                              STATEMENTS OF INCOME
         THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 1997 AND 1998
                                   (UNAUDITED)

<TABLE>
<CAPTION>

                                                                     For the Three-Month                 For the Nine-Month
                                                                 Periods Ended September 30,         Periods Ended September 30,    
                                                                 ---------------------------         ---------------------------    
                                                                 1997                 1998           1997                 1998      
                                                                 ----                 ----           ----                 ----      
<S>                                                             <C>                  <C>            <C>                   <C>      
Revenue:
       Interest income.................................        $ 2,443,524          $ 2,964,168    $ 5,236,214           9,191,880
       Interest expense................................          1,515,464            1,481,819      3,448,595           5,101,646
                                                               -----------          -----------    -----------         -----------
           Net interest margin.........................            928,060            1,482,349      1,787,619           4,090,234
       Provision for credit losses.....................            100,000              139,863        100,000             389,573
                                                               -----------          -----------    -----------         -----------
           Net interest margin after provision for
               credit losses...........................            828,060            1,342,486      1,687,619           3,700,661
       Loan fees and gains on sale of mortgages........         12,154,899           21,761,051     30,221,950          60,400,881
       Net gain on sale of marketable securities.......          1,587,268                   --      2,254,242                  --
       Other income....................................             44,081                  614        144,496              18,349
                                                               -----------          -----------    -----------         -----------
                                                                14,614,308           23,104,151     34,308,307          64,119,891
                                                               -----------          -----------    -----------         -----------

Expenses:
       Salaries, commissions and employee benefits.....          7,348,889           10,085,776     17,714,764          28,282,016
       General and administrative expenses.............          2,206,717            3,452,014      5,251,588           9,549,769
       Marketing expenses..............................          1,547,910            3,396,356      3,098,128           9,856,834
       Depreciation and amortization...................            345,522              541,654        738,389           1,593,704
                                                               -----------          -----------    -----------         -----------
                                                                11,449,038           17,475,800     26,802,869          49,282,323
                                                               -----------          -----------    -----------         -----------
Income before income taxes.............................          3,165,270            5,628,351      7,505,438          14,837,568
Income taxes due to quarterly earnings.................                 --            1,501,016             --           2,624,540
Income tax benefit due to conversion of "S" Corp.                       --                   --             --            (950,939)
                                                               -----------          -----------    -----------         -----------
           Net income                                          $ 3,165,270          $ 4,127,335    $ 7,505,438         $13,163,967
                                                               ===========          ===========    ===========         ===========

Pro forma information (note 5):
       Income before income taxes......................          3,165,270            5,628,351      7,505,438          14,837,568
       Provision for pro forma income taxes............          1,107,845            1,969,923      2,626,903           5,193,149
                                                               -----------          -----------    -----------         -----------
       Pro forma net income............................          2,057,426          $ 3,658,428    $ 4,878,535         $ 9,644,419
                                                               ===========          ===========    ===========         ===========

Pro forma earnings per share:
       Basic   ........................................        $      0.15          $      0.26    $      0.35         $      0.70
                                                               ===========          ===========    ===========         ===========
       Diluted ........................................        $      0.14          $      0.25    $      0.34         $      0.66
                                                               ===========          ===========    ===========         ===========

Dividends declared per share...........................                 --          $      0.02             --         $      0.04
                                                               ===========          ===========    ===========         ===========

Pro forma weighted average number of shares outstanding:
       Basic   ........................................         13,829,500           13,829,500     13,829,500          13,829,500
                                                               ===========          ===========    ===========         ===========
       Diluted ........................................         14,516,904           14,516,904     14,520,594          14,520,594
                                                               ===========          ===========    ===========         ===========
</TABLE>
 



                                                              Page 4 of 32 pages
<PAGE>   5



                           ROCK FINANCIAL CORPORATION
                        STATEMENT OF SHAREHOLDERS' EQUITY
                      NINE MONTHS ENDED SEPTEMBER 30, 1998
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                
                                                                               ADDITIONAL                                TOTAL
                                                                COMMON           PAID-IN            RETAINED          SHAREHOLDERS'
                                                                SHARES           CAPITAL            EARNINGS             EQUITY     
                                                                ------           -------            --------             ------     

<S>                                                            <C>              <C>                 <C>                 <C>        
Balance January 1, 1998................................        $100,000         $ 1,423,750        $ 13,584,386        $ 15,108,136
S corporation shareholder distribution.................                                              (5,380,500)         (5,380,500)
Proceeds from initial public offering..................          38,295          32,551,455                              32,589,750
Distribution to S corporation shareholders
       in connection with conversion to a
       C corporation...................................                          (7,570,415)        (12,029,585)        (19,600,000)
Cash dividends to C corporation shareholders...........                                                (553,280)           (553,280)
Tax benefit from the exercise of non-qualified
       stock options...................................                             360,000                                 360,000
Net income     ........................................                                              13,163,967          13,163,967
                                                               --------         -----------        ------------        ------------

Balance September 30, 1998                                     $138,295         $26,764,790         $ 8,784,988          35,688,073
                                                               ========         ===========        ============        ============
</TABLE>





                                                              Page 5 of 32 pages
<PAGE>   6



                           ROCK FINANCIAL CORPORATION
                            STATEMENTS OF CASH FLOWS
                  NINE MONTHS ENDED SEPTEMBER 30, 1997 AND 1998
                                   (UNAUDITED)

<TABLE>
<Caption
                                                                                     For the Nine-Month                
                                                                                Periods Ended September 30,        
                                                                                ---------------------------        
                                                                               1997                      1998       
                                                                          --------------          ---------------  
<S>                                                                          <C>                      <C>
Cash flows from operating activities:
     Net income...............................................            $   7,505,438           $    13,163,967
                                                                          -------------           ---------------
     Adjustments to reconcile net income to net cash
         used in operating activities:
         Depreciation and amortization........................                  738,390                 1,593,704
         Provision for credit losses..........................                  100,000                   389,573
         Net gain on sales of marketable securities...........               (2,254,242)                       --
         Mortgage loans held for sale - originations..........             (824,312,003)           (1,541,037,088)
         Mortgage loans held for sale - sales.................              819,985,023             1,558,158,378
         Change in assets and liabilities:....................
              Deferred income taxes...........................                       --                (1,684,088)
              Other assets....................................               (1,136,197)                 (128,069)
              Drafts payable..................................                7,429,715                23,395,698
              Accounts payable................................                 (249,055)                1,448,278
              Accrued expenses and other liabilities..........                3,141,403                 7,404,646
                                                                          -------------           ---------------
                  Total adjustments...........................                3,443,033                49,541,032
                                                                          -------------           ---------------
                  Net cash provided by operating activities...               10,948,471                62,704,999  
                                                                          -------------           ---------------
Cash flows from investing activities:
     Proceeds from sale of marketable securities..............                8,586,853                        --
     Purchase of marketable securities........................               (4,106,842)                       --
     Net increase in real estate owned and loans
         held for investment..................................                       --                (1,281,614)
     Purchase of property and equipment.......................               (4,008,917)               (4,570,127)
     Shareholder repayments...................................                  607,642                 1,626,519
                                                                          -------------           ---------------
              Net cash provided by (used in) investing 
                activities....................................                1,078,736                (4,225,222)
                                                                          -------------           ---------------
Cash flows from financing activities:
     Net payments under warehouse
         line of credit.......................................              (24,214,813)              (25,743,423)
     Net payments under reverse repurchase
         agreement............................................               15,604,151               (15,410,507)
     Net (payments) borrowings under notes payable............                1,961,111                (1,944,445)
     Net proceeds from initial public offering................                       --                31,045,350
     Proceeds from exercised options..........................                       --                 1,544,400
     Cash dividends...........................................                       --                  (553,280)
     S Corporation distributions..............................               (7,056,403)              (24,980,500)
                                                                          -------------           ---------------
              Net cash used in financing activities...........              (13,705,954)              (36,042,405)
                                                                          -------------           ---------------
Net increase (decrease) in cash and cash equivalents..........               (1,678,747)               22,437,372
Cash and cash equivalents, beginning of period................                3,288,751                11,946,992
                                                                          -------------           ---------------
Cash and cash equivalents, end of period......................            $   1,610,004           $    34,384,364
                                                                          =============           ===============

Supplemental disclosure of cash flow information:
     Cash paid during the period for interest.................            $   3,221,851           $     5,059,170
                                                                          =============           ===============
     Transfers of loans from held for sale to held
         for investment.......................................            $         --            $       989,338
                                                                          =============           ===============
     Transfers of loans from held for investment to
         real estate owned....................................            $         --            $        45,880
                                                                          =============           ===============
</TABLE>



                                                              Page 6 of 32 pages
<PAGE>   7



                           ROCK FINANCIAL CORPORATION
                          NOTES TO FINANCIAL STATEMENTS


1.       FINANCIAL STATEMENT PRESENTATION:

               The accompanying unaudited interim financial statements of Rock
         Financial Corporation (the "Company") have been prepared pursuant to
         the rules and regulations of the Securities and Exchange Commission.
         Accordingly, such financial statements do not include all of the
         information and footnotes normally included in the Company's annual
         financial statements prepared in accordance with generally accepted
         accounting principles, although the Company believes that the
         disclosures are adequate to make the information presented not
         misleading.

               The accompanying unaudited interim financial statements reflect
         all adjustments which are, in the opinion of management, necessary to a
         fair statement of the results for the interim periods presented. All
         such adjustments are of a normal recurring nature, except those not
         material to the Company's financial condition or results of operations.
         Operating results for the three- and nine-month periods ended September
         30, 1998 are not necessarily indicative of the results that may be
         expected for the year ending December 31, 1998. The unaudited interim
         financial statements should be read in conjunction with the audited
         financial statements and footnotes to such financial statements for the
         year ended December 31, 1997 included in the Company's Registration
         Statement on Form S-1 (file no. 333-46885), effective May 1, 1998.

2.       MORTGAGE LOANS HELD FOR SALE AND HELD FOR INVESTMENT:

               The following summarizes mortgage loans held for sale by type at
         December 31, 1997 and September 30, 1998:

<TABLE>
<CAPTION>

                                                                     December 31,      September 30,
                                                                        1997               1998       
                                                                        ----               ----       

<S>                                                                 <C>               <C>         
Prime loans held for sale.....................................      $ 74,049,209      $ 81,407,873
Sub-prime loans held for sale.................................        38,372,558        18,626,042
High LTV loans held for sale..................................         9,194,343         4,219,635
                                                                    ------------      ------------
                                                                     121,616,110       104,253,550
Net deferred loan origination fees............................         (272,296)           (31,026)
                                                                    ------------      ------------
    Mortgage loans held for sale..............................      $121,343,814      $104,222,524
</TABLE>


               Mortgage loans held for investment at December 31, 1997 is
         presented net of an allowance for credit losses of $270,000, which was
         established in 1997 through a provision of $300,000 offset by
         charge-offs of $30,000. Mortgage loans held for investment at September
         30, 1998 is presented net of an allowance for credit losses of $467,255
         which included a provision of $389,573 in the first nine months of
         1998, offset by charge-offs of $192,317.



                                                              Page 7 of 32 pages
<PAGE>   8

                           ROCK FINANCIAL CORPORATION
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED

               As of December 31, 1997 and September 30, 1998, there were no\
         loans held for sale that were greater than 90 days past due. As of
         December 31, 1997, there were approximately $72,000 of loans held for
         investment that were greater than 90 days past due, $25,000 of which
         was classified as nonaccrual. As of September 30, 1998, there were
         approximately $728,000 of loans held for investment that were greater
         than 90 days past due, all of which were classified as nonaccrual. The
         increase in "nonaccrual" loans is due to holding on to Sub-Prime Home
         Equity Loans for longer periods of time so that "bulk sales" of
         Sub-Prime Home Equity Loans can be accomplished. The "bulk sale"
         metholodogy exposes the Company to delinquencies and loans that could
         go into default.

3.       INITIAL PUBLIC OFFERING AND RELATED MATTERS:

               On May 6, 1998, the Company completed its initial public offering
         (the "Offering") of 3,829,500 Common Shares, including 330,000 Common
         Shares sold by selling shareholders and 3,499,500 newly-issued Common
         Shares sold by the Company, at a price of $10.00 per share, for gross
         proceeds to the Company of $34,995,000, not including the $1,544,400
         received by the Company upon exercise by the selling shareholders of
         options to purchase 330,000 common shares at $4.68 per share. These
         options were exercised by the selling shareholders to acquire the
         common shares they sold in the Offering. The estimated net proceeds to
         the Company from the sale of shares offered by it in the Offering,
         after deducting the underwriting discount and the estimated expenses of
         the Offering, were approximately $31,045,350. The Offering was
         underwritten by a group of underwriters for which Bear, Stearns & Co.
         Inc., Prudential Securities Incorporated and Roney & Co. served as
         representatives. The December 31, 1997 balance sheet includes
         approximately $55,000 of capitalized costs directly associated with the
         Offering.

               The Company's September 30, 1998 balance sheet reflects the
         following in connection with the Offering: (1) the distribution from
         retained earnings of a $25.0 million dividend (including the $5.4
         million tax distribution to existing shareholders on April 10, 1998) to
         the Company's then existing shareholders, effective immediately before
         the closing of the Offering and payable out of the proceeds of the
         Offering, equal to the entire amount of the Company's income taxed or
         taxable to the existing shareholders while the Company was an S
         corporation, but not yet distributed to them (the "Shareholder
         Distribution Amount"), (2) the establishment of a deferred tax asset of
         $1.8 million along with the creation of a current income tax liability
         of approximately $0.9 million in connection with the termination of the
         Company's S corporation status as of May 6, 1998, (3) the repayment by
         one of the Company's shareholders of the entire outstanding balance of
         shareholder advances (approximately $1.6 million) with his share of the
         Shareholder Distribution Amount, and the Company's use of that cash to
         repay a portion of the amounts outstanding under its warehouse line of
         credit, (4) the receipt by the Company of approximately $1.5 million
         upon exercise by certain of the Company's option holders of 330,000
         options at $4.68 a share to acquire the Common Shares they sold in the
         Offering and the Company's application of the net proceeds therefrom to
         repay a portion of the


                                                              Page 8 of 32 pages
<PAGE>   9

         amounts outstanding under its warehouse line of credit, and (5) the
         sale of the Common Shares offered by the Company in the Offering and
         the application of the net proceeds therefrom to fund the Shareholder
         Distribution Amount and repay a portion of the amounts outstanding
         under its warehouse line of credit. Due to the payment of the estimated
         accumulated Subchapter S corporate earnings paid to the shareholders in
         the Shareholder Distribution Amount of $25.0 million, the Company does
         not expect to have any undistributed "S" corporation earnings. The
         principal component of the Company's deferred tax asset is related to
         the temporary differences between tax and book accounting for
         recognition of gains on sales of mortgage loans. The amount of the
         deferred tax asset initially recorded was based on the amount of such
         temporary differences at May 6, 1998, the date of revocation of the
         Company's S corporation status.

               For a description of the pro forma provision for income tax, see 
         note 5.

4.       RELATED PARTY TRANSACTIONS:

               On May 6, 1998, the Company's short-term advances to a
         shareholder were repaid in full out of the proceeds of the Shareholder
         Distribution Amount.

5.       UNAUDITED PRO FORMA FINANCIAL INFORMATION:

               The pro forma financial information has been presented to show
         what the significant effects on the historical results of operations
         might have been had the Company not been treated as an S corporation
         for income tax purposes as of the beginning of the earliest period
         presented. The presentation of pro forma net income represents the
         historical results of operations adjusted to recognize federal and
         state income taxes as if the Company had been taxed as a C corporation
         rather than an S corporation for all of the periods presented, using a
         pro forma combined federal and state income tax rate of approximately
         35.0%.

               Pro forma basic earnings per share has been computed by dividing
         pro forma net income by the 13,829,500 average shares assumed to be
         outstanding including the 3,499,500 shares sold by the Company in the
         Offering and the 330,000 shares sold by certain existing shareholders
         in the Offering (after exercising options to purchase those shares from
         the Company). Pro forma diluted earnings per share for the period
         ending September 30, 1998, has been computed by dividing pro forma net
         income by the 14,520,594 average shares assumed to be outstanding,
         including the 3,499,500 shares sold by the Company in the Offering and
         the 330,000 shares to be sold by certain existing shareholders in the
         Offering (after exercising options to purchase those shares from the
         Company) as well as the number of common stock equivalent shares
         assumed to be outstanding upon exercise of the Company's stock options
         existing as of September 30, 1998, using the treasury stock method and
         the $9.86 per share weighted average market price of the Company's
         common shares for the period ended September 30, 1998, as reported by
         The Nasdaq Stock Market.


                                                              Page 9 of 32 pages
<PAGE>   10





         ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

               With the exception of historical information, certain of the
         matters discussed in this Management's Discussion and Analysis of
         Financial Condition and Results of Operations are forward-looking
         statements that involve risks and uncertainties and actual results
         could differ materially from those discussed. The words and phrases
         "should be," "will be," "predicted," "believe," "expect," "anticipate"
         and similar expressions identify forward-looking statements. These
         forward-looking statements reflect the Company's current views in
         respect to future events in financial performance, but are subject to
         many risks, uncertainties and factors relating to the Company's
         operations and business environment which may cause its actual results
         to differ materially from historical results or any future results
         expressed or implied by such forward-looking statements. Such risks and
         uncertainties include the factors described under the caption "Risk
         Factors" and elsewhere in the Company's Registration Statement on Form
         S-1 (file no. 333-46885) effective May 1, 1998 and elsewhere in this
         Report.

         GENERAL

               The Company is a specialty finance company marketing conventional
         and sub-prime debt consolidation and home financing loans, secured
         primarily by first or second mortgages on one-to four-family,
         owner-occupied residences. The Company originates loans through 28
         stores and branches, one marketing center and one call center. Founded
         in 1985 by its current Chief Executive Officer and Chairman of the
         Board, Daniel Gilbert, the Company originates 100% of its loans through
         its retail operations, marketing its loans directly to consumers.

               The Company had operated through three major divisions, but
         currently operates through two major divisions. The Company decided, in
         the third quarter, to stop originating home equity second mortgage
         loans to individuals with good credit histories but little or no equity
         in their homes ("High LTV Loans") due to concerns of liquidity that
         resulted from a dimishing base of purchasers of these loans and to take
         advantage of the high demand for Conventional Loans. Therefore, the
         sales force from this division was shifted to handle this high demand
         for Conventional Loans resulting from the lower interest rate
         environment. The Company originates Sub-Prime Home Equity Loans to
         individuals with impaired credit characteristics, high levels of debt
         service to income, unfavorable past credit experience, limited credit
         history, limited employment history or unverifiable income through its
         Fresh Start(R) division, created in 1994. Since its inception in 1985,
         the Company has originated Conventional Loans that generally conform to
         FNMA or Freddie Mac underwriting standards, or that generally meet such
         standards except for maximum loan size guidelines, through its
         Conventional Mortgage Lending division. In addition, the Company began
         to increase its government insured lending operations in 1997,
         primarily making mortgage loans that meet the underwriting standards
         for FHA insurance, but currently the Company does not view government
         insured lending as a major business segment.


                                                             Page 10 of 32 pages
<PAGE>   11


         TERMINATION OF S CORPORATIoN STATUS AND INCOME TAXES

               Simultaneously with the closing of the Company's initial public
         offering on May 6, 1998 (the "Offering"), the Company ceased to be
         taxed as an S corporation under the Internal Revenue Code of 1986, as
         amended (the "Code"). In connection with the termination of its S
         corporation status, the Company paid the Shareholder Distribution
         Amount out of the net proceeds of the Offering to the Company's
         shareholders existing immediately before the closing of the Offering
         (the "Existing Shareholders"). The Shareholder Distribution Amount
         (including the approximately $5.4 million tax distribution to existing
         shareholders on April 10, 1998) was approximately $25.0 million, and is
         subject to adjustment upon final determination of the amount of taxable
         income through May 5, 1998.

               As an S corporation, the Company's income, whether or not
         distributed, was taxed at the shareholder level for federal and state
         tax purposes. As a result of the termination of its S corporation
         status, the Company is subject to federal and state income taxation and
         recorded a $1.8 million deferred tax asset on its balance sheet in the
         second quarter of 1998. The amount of the deferred tax asset is based
         on timing differences between tax and book accounting relating
         principally to marking loans to market for tax purposes. The pro forma
         provision for income taxes in the interim statements of income show
         results as if the Company had been subject to federal and state
         taxation at the tax rates effective for the periods presented.

         RESULTS OF OPERATIONS

         THREE MONTHS ENDED SEPTEMBER 30, 1998
               VERSUS THREE MONTHS ENDED SEPTEMBER 30, 1997

               The following table sets forth the revenues and expenses and net
         income for the Company for the three months ended September 30, 1997
         and 1998:

<TABLE>
<CAPTION>

                                                                 Three Months Ended September 30,      
                                                                 --------------------------------      
                                                                     1997                 1998       
                                                                     ----                 ----       
                                                                           (In thousands)
<S>                                                           <C>                   <C>          
         Total revenue before gains on sale
           of marketable securities..................         $      13,027         $      23,104
         Net gain on sale of marketable
           securities................................                 1,587                    --
                                                              -------------         -------------
         Total revenue...............................                14,614                23,104
         Total expenses..............................               (11,449)              (17,476)
                                                              -------------         -------------
         Income before income taxes..................                 3,165                 5,628
         Income taxes due to quarterly earnings......                    --                 1,501
                                                              -------------         -------------
         Net income..................................         $       3,165         $       4,127
                                                              =============         =============
</TABLE>


                                                             Page 11 of 32 pages
<PAGE>   12



               The Company's total revenues increased to $23.1 million in the
         third quarter of 1998 from $14.6 million in the third quarter of 1997,
         an increase of $8.5 million, or 58.1%. The increase in revenues is
         primarily due to (i) an increase of $212.5 million, or 98.0%, in the
         volume of Conventional Loans sold by the Company in the third quarter
         of 1998 compared to the third quarter of 1997, (ii) an increase of
         $50.7 million, or 92.0%, in the volume of Sub-Prime Home Equity Loans
         sold by the Company in the third quarter of 1998 compared to the third
         quarter of 1997, (iii) an increase of $8.2 million, or 226.6%, in the
         volume of government insured loans sold in the third quarter of 1998
         compared to the third quarter of 1997, (iv) a 34.8% increase in margins
         earned on loan fees and gains on sale of Conventional Loans, and (v) a
         12.0% increase in margins earned on loan fees and gain on sale of
         government insured loans, partially offset by (i) a decrease of $6.0
         million, or 33.3%, in the volume of High LTV Loans sold in the third
         quarter of 1998 as compared to the third quarter of 1997, (ii) a 21.3%
         decrease in margins earned on loan fees and gains on sale of High LTV
         Loans, and (iii) an 18.0% decrease in margins earned on loan fees and
         gains on sale of Sub-Prime Home Equity Loans in the third quarter of
         1998 compared to the third quarter of 1997.

               During the third quarter of 1998, the Company disbursed $571.9
         million of loans, an increase of $247.9 million, or 76.5%, from the
         $324.0 million of loans disbursed in the third quarter of 1997. The
         Company's loans held for sale increased by $12.6 million in the third
         quarter of 1998, compared to $30.1 million in the third quarter of
         1997. The increase was due to the Company selling $559.3 million in
         loans while disbursing $571.9 million in loans in the third quarter of
         1998. The increase in loans held for sale in the third quarter of 1998
         included increases of $14.0 million in Conventional Loans and $1.2
         million in government insured loans, and a decrease of $2.6 million in
         Sub-Prime Home Equity Loans. The increase in loans held for sale in the
         third quarter of 1997 included increases of $18.9 million in
         Conventional Loans, $6.1 million in Sub-Prime Home Equity Loans and
         $5.1 million in High LTV Loans.

               Total expenses increased from $11.4 million in the third quarter
         of 1997 to $17.5 million in the third quarter of 1998, an increase of
         $6.0 million, or 52.6%, primarily due to increased commissions,
         increased occupancy costs for new stores and branches, increases in
         marketing and advertising expenses associated with these new store
         openings, and increases in general and administrative expenses that
         fluctuate with increases in volumes of loans closed and numbers of
         employees. There are no new branch or store openings planned for the
         fourth quarter of 1998, branch openings are being planned for the first
         quarter of 1999.

               The 18 branches and stores along with the marketing center that
         have opened since July 1, 1997 contributed significantly less to the
         Company's revenues and net income in the third quarter of 1998 than
         stores that have been in operation for more than fifteen months. Eight
         of the 18 stores and branches operated at a net loss aggregating
         approximately $0.3 million in the third quarter of 1998. The Company
         believes that its new stores generally mature over a twelve- to
         eighteen-month time period.



                                                             Page 12 of 32 pages
<PAGE>   13


         The following table sets forth information regarding the components of
the Company's revenues for the three months ended September 30, 1997 and 1998:


<TABLE>
<CAPTION>
                                                                                        Three Months
                                                                                     Ended September 30,         
                                                                                     -------------------         
                                                                                 1997                 1998       
                                                                                 ----                 ----       
                                                                                       (in thousands)

<S>                                                                             <C>                  <C>    
Interest income........................................................         $ 2,443              $ 2,964
Interest expense.......................................................          (1,515)              (1,482)
                                                                                -------              -------
     Net interest margin...............................................             928                1,482
Provision for credit losses............................................             100                  140
                                                                                -------              -------
     Net interest margin after provision for credit losses.............             828                1,342
Loan fees and gains on sale of mortgages...............................          12,155               21,761
Net gain on sale of marketable securities..............................           1,587                   --
Other income...........................................................              44                    1
                                                                                -------              -------
     Total revenue.....................................................         $14,614              $23,104
                                                                                =======              =======
</TABLE>




               Net interest margin increased to $1.5 million in the third
         quarter of 1998 from $0.9 million in the third quarter of 1997, an
         increase of $0.6 million, or 59.7%. The increase was primarily due to
         (i) the increase in the dollar volume of loans closed by the Company,
         (ii) an increase in the portion of loans sold on a "bulk" or assignment
         of trade basis, rather than on a "flow" basis, resulting in an increase
         in the length of time loans were held before sale, which allowed the
         Company to take advantage of the positive net interest margin, (iii) a
         decrease in the weighted average interest rates charged on the
         Company's borrowing facilities (from 7.03% in the third quarter of 1997
         to 6.78% in the third quarter of 1998), and (iv) the Company's
         increased use of internally-generated cash to fund its loans.

               The Company may be required to repurchase or substitute loans in
         the event of a breach of representations and warranties, including any
         fraud or any misrepresentation made during the loan origination
         process. In addition, by increasing net interest margin by holding
         loans for longer periods of time, the Company is subject to a higher
         risk of delinquencies and resulting foreclosure losses. The Company
         recorded a provision for credit losses of approximately $100,000 in the
         third quarter of 1997 and recorded a provision for credit losses of
         approximately $140,000 in the third quarter of 1998 for future
         repurchase or substitution requirements relating to loans sold before
         September 30, 1997 and 1998, respectively, and credit risk for loans
         held for sale and investment. During the third quarters of 1997 and
         1998, no loans were reclassified as real estate owned. There were no
         charges against the reserve in the third quarter of 1997 and charges of
         approximately $34,000 were recorded in the third quarter of 1998.

               Loan fees and gains on sale of mortgages increased to $21.8
         million in the third quarter of 1998 from $12.2 million in the third
         quarter of 1997, an increase of $9.6 million, or 79.0%. This increase
         is primarily due to the increase in sales of loans described above
         along with the



                                                             Page 13 of 32 pages
<PAGE>   14
         changes in the margins earned on loan fees and gains on sale of loans
         described above. The increase in margins earned on loan fees and gains
         on sale of Conventional Loans was primarily the result of changes in
         sales methodologies. The decrease in loan fees and gains on sale of
         High LTV loans was due to originations expanding beyond the State of
         Michigan, resulting in originations in states that impose limitations
         on the loan fees paid by the borrower. The decrease in the margins
         earned on the loan fees and gains on sale of Sub-Prime Home Equity
         Loans was due to more loans sold on a "flow" rather than "bulk sales"
         basis in 1998 and, to a lesser extent, a 6.5% decrease in "bulk sale"
         prices. The change in sales execution was primarily the result of the
         product guidelines available from "flow" purchasers which were more
         liberal as to loan-to-value ratios and allowable credit criteria. The
         guidelines of these "flow" purchasers, changed to be more in line with
         the Company's stringent criteria. It is, therefore, anticipated that
         more of the fourth quarter origination will be of the Company's bulk
         product. Management expects that prices for Sub-Prime Home Equity Loans
         product in the fourth quarter of 1998 may be lower on average than
         those of the third quarter of 1998.

               The increase in loan fees and gains on sale of mortgages was
         partially offset by an increase in the Company's estimated prepayment
         recapture reserve in the third quarter of 1998. Some Sub-Prime Loan
         sales require the Company to return a portion of the premium received
         by the Company on the sale of the loan if the loan is prepaid by the
         customer within the first year after sale. The Company records a
         provision for this risk separate from the provision for credit losses
         based on its evaluation of the terms of its sale contracts and its
         assumptions concerning prepayments. The Company increased its reserve,
         and decreased its loan fees and gains on sale of mortgages, by
         approximately $0.3 million, for this risk in the third quarter of 1998,
         compared to an increase of approximately $0.2 million, in the third
         quarter of 1997.

               Net gain on sale of marketable securities was approximately $1.6
         million in the third quarter of 1997. Before the end of 1997, the
         Company had invested some of its excess cash in marketable securities.
         During 1997, the Company sold its remaining portfolio of marketable
         securities held for sale. No such marketable securities were held by
         the Company at December 31, 1997 or at September 30, 1998, and,
         therefore, the gains and losses on sales will not continue in the
         future.

               The following table sets forth information regarding the
         components of the Company's expenses for the three months ended
         September 30, 1997 and 1998:

<TABLE>
<CAPTION>

                                                                                        Three Months
                                                                                     Ended September 30,         
                                                                                     -------------------         
                                                                                 1997                 1998       
                                                                                 ----                 ----       
                                                                                       (in thousands)

<S>                                                                             <C>                  <C>    
Salaries, commissions and employee benefits............................         $ 7,349              $10,086
General and administrative expenses....................................           2,207                3,452
Marketing expenses.....................................................           1,548                3,396
Depreciation and amortization..........................................             345                  542
                                                                                -------              -------
     Total expenses....................................................         $11,449              $17,476
                                                                                =======              =======
</TABLE>


                                                             Page 14 of 32 pages
<PAGE>   15


               Salaries, commissions and employee benefits increased from $7.3
         million in the third quarter of 1997 to $10.1 million in the third
         quarter of 1998, an increase of $2.8 million, or 37.2%. The increase
         was primarily attributable to increased commissions due to increased
         closings, the Company hiring additional personnel in order to
         accommodate increased levels of loan closings and to staff additional
         branch openings, along with increased compensation for new management
         team members. The Company employed 622 persons as of September 30,
         1997, compared to 747 persons as of September 30, 1998, a 20.1%
         increase. These expenses are expected to continue to increase in 1998
         in connection with the expansion of existing operations.

               General and administrative expenses consist primarily of
         occupancy costs, professional services, office expenses, automobile and
         delivery expenses and other expenses, many of which vary with the
         volume of loan closings. General and administrative expenses increased
         from $2.2 million in the third quarter of 1997 to $3.5 million in the
         third quarter of 1998, an increase of $1.3 million, or 56.4%. The
         increase was primarily attributable to an increase in occupancy
         expenses, office expenses, and automobile and delivery expenses as a
         result of opening 18 new branches and stores since July 1, 1997. The
         expenses are expected to vary according to the volume of loan closings
         in 1998.

               Marketing expenses increased from $1.5 million in the third
         quarter of 1997 to $3.4 million in the third quarter of 1998, an
         increase of $1.9 million, or 119.4%. The increase was primarily
         attributable to the Company's greater marketing of Sub-Prime Home
         Equity Loans, both in existing markets and in new markets in an attempt
         to generate higher levels of loan closings, as well as the marketing
         costs associated with the Company's High LTV Loans. The increase is
         primarily the result of the Company's increase in its Sub-Prime Home
         Equity Loan business, which required greater marketing related to new
         store openings, and ongoing marketing. Management expects these
         expenses to fluctuate depending on the amounts of marketing needed to
         generate the volumes of loan closings to support the expansion of
         existing operations into new geographic markets.

               Depreciation and amortization expenses increased from $0.3
         million in the third quarter of 1997 to $0.5 million in the third
         quarter of 1998, an increase of $0.2 million, or 56.8%. The increase
         was primarily attributable to the Company's purchases of additional
         equipment and leasehold improvements during 1997 and 1998 for new
         stores and branches. The expenses are expected to continue to increase
         in 1998 as a result of the expansion of existing operations.

               Effective May 6, 1998, the Company's tax status changed from that
         of an S corporation to that of a C corporation. As a C corporation, the
         Company became subject to federal and state income taxation in the
         second quarter of 1998. As an S corporation, the Company's taxable
         income is included in the individual returns of the shareholders. As a
         result, the Company's income taxes due to earnings for the second and
         third quarters of 1998 represent income taxes provided based on the
         Company's estimated allocation of income before income taxes between
         the S corporation and the C corporation as required under IRS
         regulations. The Company recognized tax expense of approximately $1.5
         million for the quarter ended September 30, 1998. The "effective" tax
         rate is lower than the tax rate that the Company


                                                             Page 15 of 32 pages
<PAGE>   16


         would have incurred had this allocation between the S Corporation
         and C Corporation not occurred.

         NINE MONTHS ENDED SEPTEMBER 30, 1998
              VERSUS NINE MONTHS ENDED SEPTEMBER 30, 1997

               The following table sets forth the revenues and expenses and net
         income for the Company for the nine months ended September 30, 1997 and
         1998:


<TABLE>
<CAPTION>

                                                                 Nine Months Ended September 30,      
                                                                 -------------------------------      
                                                                 1997                      1998       
                                                                 ----                      ----  
                                                                         (In thousands)
<S>                                                           <C>                     <C>        
         Total revenue before gains and losses
           on sale of marketable securities..........         $    32,054             $    64,120
         Net gain on sale of marketable securities...               2,254                      --
                                                              -----------             -----------
         Total revenue...............................              34,308                  64,120
         Total expenses..............................             (26,803)                (49,282)
                                                              -----------             -----------
         Income before income taxes..................               7,505                  14,838
         Income taxes due to quarterly earnings......                  --                   2,625
         Income tax benefit due to conversion
           of "S" corp...............................                  --                    (951)
                                                              -----------             -----------
         Net income..................................         $     7,505             $    13,164
                                                              ===========             ===========
</TABLE>


               The Company's total revenues increased to $64.1 million in the
         first nine months of 1998 from $34.3 million in the first nine months
         of 1997, an increase of $29.8 million, or 86.9%. The increase in
         revenues is primarily due to (i) an increase of $549.1 million, or
         88.3%, in the volume of Conventional Loans sold by the Company in the
         first nine months of 1998 compared to the first nine months of 1997,
         (ii) an increase of $141.2 million, or 89.6%, in the volume of
         Sub-Prime Home Equity Loans sold by the Company in the first nine
         months of 1998 compared to the first nine months of 1997, (iii) an
         increase of $20.3 million, or 190.7%, in the volume of government
         insured loans sold in the first nine months of 1998 compared to the
         first nine months of 1997, (iv) an increase of $27.5 million, or 93.0%,
         in the volume of High LTV Loans sold by the Company in the first nine
         months of 1998 compared to the first nine months of 1997, (v) a 23.6%
         increase in margins earned on loan fees and gains on sale of
         Conventional Loans, and (vi) a 14.1% increase in margins earned on loan
         fees and gains on sale of government insured loans, partially offset by
         (i) a 16.7% decrease in margins earned on loan fees and gains on sale
         of High LTV Loans, and (ii) a 3.7% decrease in margins earned on loan
         fees and gains on sale of Sub-Prime Home Equity Loans in the first nine
         months of 1998 compared to the first nine months of 1997.

               The Company's loans held for sale decreased by $17.4 million in
         the first nine months of 1998, compared to a $5.0 million increase in
         the first nine months of 1997. The decrease was due to the Company
         selling $1.558 billion in loans while disbursing $1.541 billion in
         loans in the nine-month period ended September 30, 1998. The increase
         in loans held for sale in the first nine months of 1998 included
         increases of $5.4 million in Conventional Loans and


                                                             Page 16 of 32 pages
<PAGE>   17


         decreases of $18.0 million in Sub-Prime Home Equity Loans and
         $4.8 million in High LTV Loans. The increase in loans held for sale in
         the first nine months of 1997 included increases of $17.6 million in
         Sub-Prime Home Equity Loans, $8.4 million in High LTV Loans and
         decreases of $21.0 million in Conventional Loans.

               During the first nine months of 1998, the Company closed $1.6
         billion of loans (16,434 loans), an increase of $740.6 million, or
         88.5%, from the $836.7 million of loans (8,608 loans) closed in the
         first nine months of 1997.

               Total expenses increased from $26.8 million in the first nine
         months of 1997 to $49.3 million in the first nine months of 1998, an
         increase of $22.5 million, or 83.9%, primarily due to increased
         commissions, increased occupancy costs for new stores and branches,
         increases in marketing and advertising expenses associated with these
         new store openings, and increases in general and administrative
         expenses that fluctuate with increases in volumes of loans closed and
         numbers of employees.

               The 14 branches and stores along with the one marketing center
         that have opened since October 1, 1997 (including four stores in the
         fourth quarter of 1997, six stores in January 1998, three branches in
         the second quarter of 1998 and one branch in the third quarter of
         1998), contributed significantly less to the Company's revenues and net
         income in the first nine months of 1998 than stores that have been in
         operation for at least twelve months. Eight of the 14 stores and
         branches that opened since October 1, 1997 operated at a net loss
         aggregating approximately $2.1 million in the first nine months of
         1998. The Company believes that its new stores generally mature over a
         twelve- to eighteen-month time period.

               The following table sets forth information regarding the
         components of the Company's revenues for the nine months ended
         September 30, 1997 and 1998:

<TABLE>
<CAPTION>


                                                                                         Nine Months
                                                                                     Ended September 30,         
                                                                                     -------------------         
                                                                                 1997                 1998       
                                                                                 ----                 ----       
                                                                                       (in thousands)

<S>                                                                             <C>                  <C>    
Interest income........................................................         $ 5,236              $ 9,192
Interest expense.......................................................          (3,448)              (5,102)
                                                                                -------              -------
     Net interest margin...............................................           1,788                4,090
Provision for credit losses............................................            (100)                (389)
                                                                                -------              -------
     Net interest margin after provision for credit losses.............           1,688                3,701
Loan fees and gains on sale of mortgages...............................          30,222               60,401
Net gain on sale of marketable securities..............................           2,254                   --
Other income...........................................................             144                   18
                                                                                -------              -------
     Total revenue.....................................................         $34,308              $64,120
                                                                                =======              =======
</TABLE>


               Net interest margin increased to $4.1 million in the first nine
         months of 1998 from $1.8 million in the first nine months of 1997, an
         increase of $2.3 million, or 128.8%. The increase was primarily due to
         (i) the increase in the dollar volume of loans closed by the Company,
         


                                                             Page 17 of 32 pages
<PAGE>   18


         (ii) an increase in the portion of loans sold on a "bulk" or
         assignment of trade basis, rather than on a "flow" basis, resulting in
         an increase in the length of time loans were held before sale, which
         allowed the Company to take advantage of the positive net interest
         margin, (iii) a decrease in the weighted average interest rates charged
         on the Company's borrowing facilities (from 7.22% in the first nine
         months of 1997 to 6.84% in the first nine months of 1998), and (iv) the
         Company's increased use of internally-generated cash to fund its loans.
         The Company recorded a provision for credit losses of approximately
         $100,000 in the first nine months of 1997 and recorded a provision for
         credit losses of approximately $390,000 in the first nine months of
         1998 for future repurchase or substitution requirements relating to
         loans sold before September 30, 1997 and 1998, respectively, and credit
         risk for loans held for sale and investment. During the first nine
         months of 1997 and 1998, zero and 2 loans, respectively, were
         reclassified as real estate owned. There were no charges against the
         reserve in the first nine months of 1997 and charges of approximately
         $192,000 were recorded in the first nine months of 1998.

               Loan fees and gains on sale of mortgages increased to $60.4
         million in the first nine months of 1998 from $30.2 million in the
         first nine months of 1997, an increase of $30.2 million, or 99.9%. The
         increase is primarily due to the increase in loan sales along with the
         increases and decreases in the margins earned on loan fees and gain on
         sale of loans described above. [See Results of Operation for Three
         Months Ended.] Additionally affecting loan fees and gains on sale of
         mortgages was an increase in the Company's recapture reserve in the
         first nine months of 1998. The Company increased its reserve, and
         decreased its loan fees and gains on sale of mortgages, by
         approximately $972,000 for this risk in the first nine months of 1998,
         compared to an increase of approximately $538,000 in the first nine
         months of 1997. The balance in the prepayment recapture reserve was
         approximately $1.3 million at September 30, 1998 as compared to $0.7
         million at September 30, 1997.

               Net gain on sale of marketable securities was approximately $2.3
         million in the first nine months of 1997. Before the end of 1997, the
         Company had invested some of its excess cash in marketable securities.
         During 1997, the Company sold its remaining portfolio of marketable
         securities held for sale. No such marketable securities were held by
         the Company at December 31, 1997 or at September 30, 1998, and,
         therefore, the gains on sales will not continue in the future.

               The following table sets forth information regarding the
         components of the Company's expenses for the nine months ended
         September 30, 1997 and 1998:



<TABLE>
<CAPTION>
                                                                                              Nine Months
                                                                                          Ended September 30,         
                                                                                          -------------------         
                                                                                       1997                 1998       
                                                                                       ----                 ----       
                                                                                             (in thousands)

<S>                                                                                   <C>                  <C>    
         Salaries, commissions and employee benefits............................      $17,715              $28,282
         General and administrative expenses....................................        5,252                9,550
         Marketing expenses.....................................................        3,098                9,857
         Depreciation and amortization..........................................          738                1,593
                                                                                      -------              -------
           Total expenses.......................................................      $26,803              $49,282
                                                                                      =======              =======
</TABLE>


                                                             Page 18 of 32 pages
<PAGE>   19


               Salaries, commissions and employee benefits increased from $17.7
         million in the first nine months of 1997 to $28.3 million in the first
         nine months of 1998, an increase of $10.6 million, or 59.7%. The
         increase was primarily attributable to increased commissions due to
         increased closings, the Company hiring additional personnel in order to
         accommodate increased levels of loan closings and to staff additional
         branch openings, along with increased compensation for new management
         team members.

               General and administrative expenses consist primarily of
         occupancy costs, professional services, office expenses, automobile and
         delivery expenses and other expenses, many of which vary with the
         volume of loan closings. General and administrative expenses increased
         from $5.3 million in the first nine months of 1997 to $9.5 million in
         the first nine months of 1998, an increase of $4.2 million, or 81.8%.
         The increase was primarily attributable to an increase in occupancy
         costs, office expenses, and automobile and delivery expenses as a
         result of opening 14 new Fresh Start(R) and Conventional stores along
         with one marketing center since the fourth quarter of 1997. The
         expenses are expected to vary according to the volume of loan closings
         in 1998.

               Marketing expenses increased from $3.1 million in the first nine
         months of 1997 to $9.9 million in the first nine months of 1998, an
         increase of $6.8 million, or 218.2%. The increase was primarily
         attributable to the Company's greater marketing of Sub-Prime Home
         Equity Loans, both in existing markets and in new markets to generate
         higher levels of loan closings, as well as the marketing costs
         associated with the Company's High LTV Loans. The increase is primarily
         the result of the Company's increase in its Sub-Prime Home Equity Loan
         business, which required greater marketing related to new store
         openings, and ongoing marketing. The expenses are expected to fluctuate
         depending on the amounts of marketing necessary to generate the volume
         of loan closings to support the expansion of existing operations into
         new geographic markets.

               Depreciation and amortization expenses increased from $0.7
         million in the first nine months of 1997 to $1.6 million in the first
         nine months of 1998, an increase of $0.9 million, or 115.8%. The
         increase was primarily attributable to the Company's purchases of
         additional equipment and leasehold improvements during 1997 and 1998
         for new stores. These expenses are expected to continue to increase in
         1998 as a result of the expansion of existing operations.

               Effective May 6, 1998, the Company's tax status changed from that
         of an S corporation to that of a C corporation. As a C corporation, the
         Company became subject to federal and state income taxation in the
         second quarter of 1998. As an S corporation, the Company's taxable
         income is included in the individual returns of the shareholders. As a
         result, the Company's income taxes due to quarterly earnings for the
         first nine months of 1998 represents income taxes provided based on the
         Company's estimated allocation of income before income taxes between
         the S corporation and the C corporation as required under IRS
         regulations.

               In addition, in connection with the change in the Company's tax
         status, the Company recognized a net income tax benefit due to
         conversion of the S corporation of approximately


                                                             Page 19 of 32 pages
<PAGE>   20


         $0.9 million during the first nine months of 1998. Upon
         conversion to a C corporation, the Company recorded a net deferred tax
         asset of approximately $1.8 million, and recognized a corresponding
         deferred income tax benefit, which was somewhat offset by the Company's
         recognition of a current income tax liability of approximately $0.9
         million associated with the allocation of the Company's taxable income
         between the S corporation and the C corporation. Additionally, the
         Company recognized the $2.6 million of current tax expense relating to
         the earnings subject to tax attributing to operating as a C Corporation
         for the period ended September 30, 1998.






                                                             Page 20 of 32 pages
<PAGE>   21
         SEGMENT ANALYSIS

               The Company's recent growth may have a distortive impact on some
         of the Company's ratios and financial statistics and may make
         period-to-period comparisons difficult. In light of the Company's
         growth, historical earnings and other financial statistics may be of
         little relevance in predicting future performance. Additionally, the
         sensitivity of Conventional Loans to interest rates and the effect of
         interest rates on the volume of loan production will impact period to
         period comparisons.

               Management expects segment contributions to vary from period to
         period. In order to demonstrate the effect that varying factors have on
         loan production, revenue and profits, management has elected to show
         the results of its divisions. The following table shows the
         contribution to revenues and expenses and the loan closings of each of
         the Company's divisions for the three and nine month periods ended
         September 30, 1997 and 1998:


<TABLE>
<CAPTION>

                                            For the Three-Month                       For the Nine-Month
                                        Periods Ended September 30,               Periods Ended September 30,      
                                        ---------------------------               ---------------------------      
                                         1997                 1998                 1997                 1998       
                                         ----                 ----                 ----                 ----       
<S>                               <C>                  <C>                  <C>                  <C>           
FRESH START(R):
  Revenue.....................    $      6,678.5       $     10,640.0       $     16,613.1       $     30,481.7
  Expenses....................          (4,520.6)            (6,821.9)           (10,033.2)           (20,088.4)
                                  --------------       --------------       --------------       --------------
    Division contribution.....           2,157.9              3,818.1              6,579.9             10,393.3
                                  --------------       --------------       --------------       --------------

SPECIALTY LENDING:
  Revenue.....................           2,293.9              1,251.8              3,640.5              6,256.3
  Expenses....................          (1,221.3)            (1,367.7)            (2,003.7)            (4,827.7)
                                  --------------       --------------       --------------       --------------
    Division contribution.....           1,072.6               (115.9)             1,636.8              1,428.6
                                  --------------       ---------------      --------------       --------------

CONVENTIONAL MORTGAGE LENDING:
  Revenue.....................           3,938.0             10,738.4             11,282.9             26,252.2
  Expenses....................          (2,869.3)            (5,475.2)            (7,258.7)           (14,012.1)
                                  --------------       --------------       --------------       --------------
    Division contribution.....           1,068.7              5,263.2              4,024.2             12,240.1
                                  --------------       --------------       --------------       --------------

OTHER REVENUE.................           1,703.9                474.0              2,771.8              1,129.7
OTHER EXPENSES................          (2,837.8)            (3,811.0)            (7,507.3)           (10,354.2)
                                  --------------       --------------       --------------       --------------
  Pre-tax income..............           3,165.3              5,628.4              7,505.4             14,837.5
PROVISION FOR PRO FORMA
  INCOME TAX..................           1,107.9              1,970.0              2,626.9              5,193.1
                                  --------------       --------------       --------------       --------------
PRO FORMA NET INCOME..........    $      2,057.4       $      3,658.4       $      4,878.5       $      9,644.4
                                  ==============       ==============       ==============       ==============
</TABLE>






                                                             Page 21 of 32 pages
<PAGE>   22
<TABLE>
<CAPTION>
                                              For the Three-Month                       For the Nine-Month
                                          Periods Ended September 30,               Periods Ended September 30,      
                                          ---------------------------               ---------------------------      
                                           1997                 1998                 1997                 1998       
                                           ----                 ----                 ----                 ----       
<S>                              <C>                  <C>                  <C>                  <C>  
LOAN CLOSINGS:
  Fresh Start(R).............    $       72,790       $      102,074       $      178,501       $      284,374
  Specialty Lending...........            23,273               12,059               36,966               51,628
  Conventional Mortgage
    Lending...................           232,050              456,690              609,826            1,208,980
  Other.......................             4,490               13,222               11,383               32,274
                                  --------------       --------------       --------------       --------------
    Total Loan Closings.......    $      332,603       $      584,045       $       36,676       $    1,577,256
                                  ==============       ==============       ==============       ==============
</TABLE>



         THREE MONTHS ENDED SEPTEMBER 30, 1998
               VERSUS THREE MONTHS ENDED SEPTEMBER 30, 1997

               Although revenues increased in the third quarter of 1998 compared
         to the third quarter of 1997, the contribution by segment differed from
         quarter to quarter. In the third quarter of 1998, the Conventional
         Mortgage Lending division contributed $10.7 million, or 46.5%, of
         revenues, compared to $3.9 million, or 26.9%, in the third quarter of
         1997. The Fresh Start(R) division contributed $10.6 million, or 46.0%,
         of revenues in the third quarter of 1998, compared to $6.7 million, or
         45.7%, in the third quarter of 1997. The Specialty Lending division
         contributed $1.3 million, or 5.4%, of revenues in the third quarter of
         1998 compared to $2.3 million, or 15.7%, of revenues in the third
         quarter of 1997. The Company's pro forma net income increased from $2.1
         million in the third quarter of 1997 to $3.7 million in the third
         quarter of 1998, an increase of $1.6 million, or 77.8%.

               FRESH START(R): The Fresh Start(R) division generated $10.6
         million in revenue in the third quarter of 1998 versus $6.7 million of
         revenue in the third quarter of 1997. The 59.3% increase in revenue is
         mainly attributable to a 92.0% increase in sales of Sub-Prime Home
         Equity Loans in the third quarter of 1998 compared to the third quarter
         of 1997. The greater loan sales are primarily attributable to (i) an
         increase in Sub-Prime Home Equity Loan closings as a result of more
         stores open in the third quarter of 1998 than in the third quarter of
         1997, and (ii) the sale of $2.6 million more Sub-Prime Home Equity
         Loans in the third quarter of 1998 than were disbursed. Stores that
         were open before January 1, 1997 closed an average of $9.9 million of
         Sub-Prime Home Equity Loans during the third quarter of 1998 compared
         to $11.8 million in the third quarter of 1997. The Company moved some
         higher producing loan officers to new stores either as new store
         managers or to help develop those stores' local presence. Management
         expects that the personnel relocations will result in short-term
         decreases in loan closings at the mature stores from which these new
         store managers were moved, but believes that these moves will generally
         enable the new stores to mature and reach full productivity more
         quickly. Additionally, the increase in revenue due to more loan sales
         was partially offset by a decrease in margins earned on loan fees and
         gain on sale of mortgages of 18.0% due to the reasons previously
         mentioned [See Results of Operations].

               Direct expenses of the Fresh Start(R) division were $6.8 million
         on closings of $102.1 million (6.7%) in the third quarter of 1998
         compared to $4.5 million on closings of $72.8 million (6.2%) in the
         third quarter of 1997. The 50.9% increase in expenses is partially
         attributable to the 40.2% increase in the volume of closed Sub-Prime
         Home Equity Loans and the opening of 13 new stores and one marketing
         center since July 1, 1997. Eight of the 13 new stores generated a net
         operating loss of $0.4 million in the third quarter of 1998. The
         increase in expenses as a percentage of closings is also attributable
         to marketing expenses of $1.9 million (1.9% of closings) in the third
         quarter of 1998 compared to $0.9 million (1.2% of closings) in the
         third quarter of 1997. The increase was incurred primarily to expose
         the Fresh Start(R) brand in the expanded markets from new store
         openings.

               SPECIALTY LENDING: The Specialty Lending division commenced its
         High LTV loan operations in the second quarter of 1997. The Specialty
         Lending division generated $1.3 million in revenue in the third quarter
         of 1998 versus $2.3 million of revenue in the third quarter of 1997.
         The 45.4% decrease in revenue is mainly attributable to a $6.0 million
         or 33.3% decrease in sales of High LTV Loans in the third quarter of
         1998 compared to the third quarter of 1997, along with a 21.3% decrease
         in margins earned on average loan fees and gains on sale of High LTV
         Loans.  The Company, during the third quarter, opted to take advantage
         of the potential business available in Conventional Loans, due to low
         interest rates, by switching the remaining sales force from High LTV
         Loans to Conventional Loans. Management intends to continue this
         practice, thereby offsetting the loss of High LTV revenues with more
         revenues earned through


                                                             Page 22 of 32 pages
<PAGE>   23


         Conventional Loans. Therefore, management anticipates that the only
         revenues to be recognized in the fourth quarter for High LTV Loans will
         be those earned on closing out the existing pipeline of applications.
         Management believes this demonstrates the flexibility of the Call
         Center platform to shift to the products that are in the most demand.
         The decrease in average loan fees and gains on sale of High LTV Loans
         is mainly attributable to the expansion of originations into other
         states, as previously described.

               Direct expenses of the Specialty Lending division were $1.4
         million on closings of $12.1 million (11.3%) in the third quarter of
         1998 compared to $1.2 million on closings of $23.3 million (5.2%) in
         the third quarter of 1997. The 118.0% increase in expenses as a
         percentage of closings is primarily attributable to increased marketing
         expenses and lower originations as the Company refocused on
         Conventional Loan originations, 7.2% of closings in the third quarter 
         of 1998 compared to 1.6% in the third quarter of 1997.

               CONVENTIONAL MORTGAGE LENDING: The Conventional Mortgage Lending
         division generated $10.7 million in revenue in the third quarter of
         1998 versus $3.9 million of revenue in the third quarter of 1997. The
         172.7% increase in revenue is mainly attributable to (i) a 98.0%
         increase in sales of Conventional Loans in the third quarter of 1998
         compared to the third quarter of 1997, and (ii) a 34.8% increase in the
         margins earned on loan fees and gains on sale of Conventional
         Loans in the third quarter of 1998 compared to the third quarter of
         1997. The greater loan sales are primarily attributable to an increase
         in Conventional Loan closings as a result of (i) a more favorable
         interest rate environment, (ii) the hiring of additional loan officers,
         (iii) to some extent, the significant efficiencies gained through the
         implementation of automated underwriting systems and other proprietary
         technology, along with (iv) the opening of additional branches during
         the second and third quarters of 1998. Management believes that
         an increase in interest rates or a prolonged period of consistently low
         interest rates could reduce the volume of Conventional Loans closed by
         the division as a result of a decrease in refinancing of existing
         mortgages by consumers. The increase in the margins earned on 
         loan fees and gains on sale of Conventional Loans was the result of
         changes in sales methodologies, as previously described in the "Results
         of Operations" section.

               Direct expenses of the Conventional Mortgage Lending division
         were $5.5 million on closings of $456.7 million (1.2%) in the third
         quarter of 1998 compared to $2.9 million on closings of $232.1 million
         (1.2%) in the third quarter of 1997. The 90.8% increase in expenses
         quarter over quarter is primarily attributable to the 98.0% increase in
         the volume of closed Conventional Loans. Management believes that an
         increase in interest rates or a prolonged period of consistently low
         interest rates could reduce the volume of Conventional Loans closed by
         the division and, therefore, increase its per loan cost to originate
         Conventional Loans, reducing its profitability.

               OTHER REVENUE: Most of the other revenue in the third quarter of
         1997 consisted of the $1.6 million gain on the sale of marketable
         securities. The remaining other revenue in the third quarter of 1997
         and almost all of the third quarter of 1998 consisted of the activity
         of government insured lending, including the gain on sale of government
         insured loans.



                                                             Page 23 of 32 pages
<PAGE>   24


               OTHER EXPENSES: Other expenses include expenses not directly
         allocable to a particular division, such as the costs associated with
         the Company's legal, marketing, accounting, information systems,
         facilities management, servicing and general and administrative support
         teams. The direct expenses of government insured lending are also
         reflected within these expenses. The majority of the increase of $1.0
         million in expenses from $2.8 million in the third quarter of 1997 to
         $3.8 million for the third quarter of 1998 is due to increased costs of
         growth in technology support for the front-end origination system and
         branch network.

         NINE MONTHS ENDED SEPTEMBER 30, 1998
              VERSUS NINE MONTHS ENDED SEPTEMBER 30, 1997

               Although revenues increased in the first nine months of 1998
         compared to the first nine months of 1997, the contribution by segment
         differed from period to period. In the first nine months of 1998, the
         Conventional Mortgage Lending division contributed $26.3 million, or
         40.9%, of revenues, compared to $11.3 million, or 32.9%, in the first
         nine months of 1997. The Fresh Start(R) division contributed $30.5
         million, or 47.5%, of revenues in the first nine months of 1998,
         compared to $16.6 million, or 48.4%, in the first nine months of 1997.
         The Specialty Lending division contributed $6.3 million, or 9.8%, of
         revenues in the first nine months of 1998 compared to $3.6 million, or
         10.6%, of revenues in the first nine months of 1997. The Company's pro
         forma net income increased from $4.9 million in the first nine months
         of 1997 to $9.6 million in the first nine months of 1998, an increase
         of $4.7 million, or 97.7%.

               FRESH START(R): The Fresh Start(R) division generated $30.5
         million in revenue in the first nine months of 1998 versus $16.6
         million of revenue in the first nine months of 1997. The 83.5% increase
         in revenue is mainly attributable to a 89.6% increase in sales of
         Sub-Prime Home Equity Loans in the first nine months of 1998 compared
         to the first nine months of 1997, and to the division beginning to sell
         loans by bulk sales in the second quarter of 1997, which generate
         higher premiums than sales of individual loans. The greater loan sales
         are primarily attributable to (i) an increase in Sub-Prime Home Equity
         Loan closings as a result of more stores open in the first nine months
         of 1998 than in the first nine months of 1997, and (ii) the sale of
         $18.0 million more Sub-Prime Home Equity Loans in the first nine months
         of 1998 than were disbursed, somewhat offset by (iii) a 3.7% decrease
         in margins earned on loan fees and gains on sale of mortgages. Stores
         that were open before January 1, 1997 closed an average of $30.1
         million of Sub-Prime Home Equity Loans during the first nine months of
         1998 compared to $31.6 million in the first nine months of 1997.

               Direct expenses of the Fresh Start(R) division were $20.1
         million on closings of $284.4 million (7.1%) in the first nine months
         of 1998 compared to $10.0 million on closings of $178.5 million (5.6%)
         in the first nine months of 1997. Management believes that the increase
         in expenses as a percentage of closings is primarily due to (i) the
         continuing absorption of the direct start-up expenses, net of revenue,
         of some new stores opened in 1997 and the five new stores opened in
         January 1998, and (ii) an approximate $3.7 million increase (to 2.0% of
         closings in the first nine months of 1998 from 1.0% of closings in the
         first nine months of


                                                             Page 24 of 32 pages
<PAGE>   25


               1997) in advertising to support the branch expansion into new
         markets in order to "brand" the Fresh Start(R) product in these new
         territories. A new store opening requires the Company to incur monthly
         expenses in excess of revenues generated by the new store until enough
         loans are closed for the store to reach break even. The Company expects
         these stores to contribute significantly less to its revenues and net
         income and more to its expenses for the twelve month period ending
         December 31, 1998, and possibly the first quarter of 1999. The new
         store expenses, net of revenue, were approximately $1.7 million through
         the nine months ended September 30, 1998.

               SPECIALTY LENDING: The Specialty Lending division generated $6.3
         million in revenue in the first nine months of 1998 versus $3.6 million
         of revenue in the first nine months of 1997. The 71.9% increase in
         revenue is mainly attributable to a 93.0% increase in sales of High LTV
         Loans in the first nine months of 1998 compared to the first nine
         months of 1997, partially offset by a 16.7% decrease in the margins
         earned on loan fees and gains on sales of High LTV Loans in the
         first nine months of 1998 compared to the first nine months of 1997.
         Management believes that the higher loan sales are primarily
         attributable to (i) an increase in High LTV Loan closings as a result
         of the expansion of the Company's call center operations into
         additional states, partially offset by the conscious decision to shift
         part of the Company's Specialty Lending division's sales force to
         handle the high demand for Conventional Loans during the first nine
         months of 1998, as previously discussed, and (ii) the sale of $4.8
         million more High LTV Loans in the first nine months of 1998 than were
         disbursed.

               Direct expenses of the Specialty Lending division were $4.8
         million on closings of $51.6 million (9.4%) in the first nine months of
         1998 compared to $2.0 million on closings of $37.0 million (5.4%) in
         the first nine months of 1997. The 74.1% increase in expenses as a
         percentage of closings is primarily attributable to marketing expenses
         of only $0.5 million for the nine month period ended September 30, 1997
         versus $2.8 million for the nine month period ended September 30, 1998.

               CONVENTIONAL MORTGAGE LENDING: The Conventional Mortgage Lending
         division generated $26.3 million in revenue in the first nine months of
         1998 versus $11.3 million of revenue in the first nine months of 1997.
         The 132.7% increase in revenue is mainly attributable to (i) a 88.3%
         increase in sales of Conventional Loans in the first nine months of
         1998 compared to the first nine months of 1997, and (ii) a 23.6%
         increase in the margins earned on loan fees and gains on sale of
         Conventional Loans in the first nine months of 1998 compared to the
         first nine months of 1997. The greater loan sales are primarily
         attributable to an increase in Conventional Loan closings as a result
         of a more favorable interest rate environment, which caused a
         significant increase in loan refinancings, and, to some extent, the
         significant efficiencies gained through the implementation of automated
         underwriting systems and other proprietary technology. Management
         believes that an increase in interest rates or a prolonged period of
         consistently low interest rates could reduce the volume of Conventional
         Loans closed by the division as a result of a decrease in refinancing
         of existing mortgages by consumers.



                                                             Page 25 of 32 pages
<PAGE>   26


               Direct expenses of the Conventional Mortgage Lending division
         were $14.0 million on closings of $1,209 million (1.2%) in the first
         nine months of 1998 compared to $7.3 million on closings of $609.8
         million (1.2%) in the first nine months of 1997. The 93.0% increase in
         expenses is primarily attributable to the 98.3% increase in the volume
         of closed Conventional Loans. The Company believes its consistent
         expense ratio resulted from increased incentive compensation which was
         substantially offset by economies of scale resulting from greater loan
         volume and, to some extent, efficiencies resulting from the
         implementation of automated underwriting systems and other proprietary
         technology. Management believes that an increase in interest rates or a
         prolonged period of consistently low interest rates could reduce the
         volume of Conventional Loans closed by the division and, therefore,
         increase its per loan cost to originate Conventional Loans, reducing
         its profitability.

         LIQUIDITY AND CAPITAL RESOURCES

               The following table sets forth information concerning the
         Company's financial condition as of December 31, 1997 and September 30,
         1998:

<TABLE>
<CAPTION>

                                                                               December 31,         September 30,
                                                                                   1997                 1998       
                                                                                   ----                 ----       
                                                                                        (In thousands)


<S>                                                                         <C>                  <C>            
Cash and cash equivalents...............................................    $       11,947       $       34,384 
Mortgage loans held for sale............................................           121,344              104,223 
Property and equipment, net.............................................             7,011                9,987 
Other assets............................................................             4,127                5,205 
                                                                            --------------       -------------- 
    Total assets........................................................    $      144,429       $      153,799 
                                                                            ==============       ============== 
Warehouse borrowings....................................................    $       97,455       $       56,301 
Drafts payable..........................................................            21,875               45,271 
Other liabilities.......................................................             9,991               16,539 
Shareholders' equity....................................................            15,108               35,688 
                                                                            --------------       -------------- 
    Total liabilities and shareholders' equity..........................    $      144,429       $      153,799 
                                                                            ==============        ============= 
</TABLE>                                                                    


               On May 6, 1998, the Company completed its Offering of 3,829,500
         Common Shares, including 330,000 Common Shares sold by selling
         shareholders and 3,499,500 newly-issued Common Shares sold by the
         Company, at a price of $10.00 per share, for gross proceeds to the
         Company of $34,995,000, not including the $1,544,400 received by the
         Company upon exercise by the selling shareholders of options to
         purchase 330,000 Common Shares at $4.68 per share. These options were
         exercised by the selling shareholders to acquire the Common Shares they
         sold in the Offering. The net proceeds to the Company from the sale of
         shares offered by it in the Offering, after deducting the underwriting
         discount and the expenses of the Offering, were approximately
         $31,045,350. The Offering was underwritten by a group of underwriters
         for which Bear, Stearns & Co. Inc., Prudential Securities Incorporated
         and Roney & Co. served as representatives. The December 31, 1997
         balance sheet includes approximately $55,000 of capitalized costs
         directly associated with the Offering.



                                                             Page 26 of 32 pages
<PAGE>   27

               Cash and cash equivalents increased in the first nine months of
         1998 primarily due to the proceeds of the Company's Offering and cash
         generated from operations offset by cash used to pay the Shareholder
         Distribution Amount. This cash is normally used to pay down warehouse
         borrowings. In order to demonstrate the availability of this liquidity,
         the Company withdrew its cash from its warehouse lines at September 30,
         1998 for one day. Mortgage loans held for sale decreased due to more
         loans being sold than were closed in the first nine months of 1998. See
         "Results of Operations." Property and equipment increased due to new
         Fresh Start(R) stores and Conventional Mortgage Lending branch
         openings. Other assets at September 30, 1998 include approximately $1.7
         million of loans held for investment, net of approximately $0.5 million
         of allowances for losses on these loans, approximately $0.2 million of
         real estate owned as a result of foreclosures, approximately $1.7
         million of deferred income taxes, and approximately $1.6 million of
         miscellaneous assets.

               The combination of warehouse borrowings and drafts payable
         decreased due to the decrease in volumes of mortgage loans held for
         sale. See "Results of Operations." The increase in other liabilities is
         due to increased trade payables relating to increases in the volume of
         loans closed and financing for equipment acquisitions, increases to
         accrued expenses for accrued payroll, and a significant increase due to
         accrued income taxes reflecting the change to a C Corporation.
         Shareholders' equity reflects the increase due to the receipt of
         approximately $31.0 million in net proceeds from the Company's Offering
         that closed on May 6, 1998 and approximately $1.5 million in proceeds
         from the exercise of stock options by selling shareholders in the
         Offering, and net income, less distributions to shareholders of the
         Shareholder Distribution Amount, other distributions to pay tax
         liabilities they incur as a result of the Company's status as an S
         corporation until May 6, 1998 and cash dividends paid to C corporation
         shareholders.

               Net cash provided by operating activities during the first nine
         months of 1998 was approximately $62.7 million, compared to
         approximately $10.9 million in the first nine months of 1997. Cash was
         provided primarily by (i) the Company's net income for the first nine
         months of 1998 (approximately $13.5 million before depreciation and
         amortization, provision for credit losses, deferred income taxes and
         net gain on sales of marketable securities in 1998, compared to
         approximately $6.1 million in 1997), (ii) a decrease in mortgage loans
         held for sale (approximately $17.1 million in 1998, compared to an
         increase of approximately $4.3 million in 1997), (iii) an increase in
         drafts payable, which represent funds advanced for loan closings that
         have not yet been drawn against the warehouse line of credit
         (approximately $23.4 million in 1998, compared to approximately $7.4
         million in 1997), (iv) a decrease in other assets (approximately $0.1
         million in 1998 compared to $1.1 million in 1997), and (v) an increase
         in accounts payable and accrued expenses and other liabilities,
         primarily as a result of the increase in loan closings and the number
         of stores and branches opened during 1998 (approximately $8.5 million
         in 1998, compared to approximately $2.8 million in 1997).

               These sources of cash were partially offset primarily by cash
         used during the first nine months of 1998 to purchase equipment for new
         stores (approximately $4.6 million in 1998, compared to approximately
         $4.0 million in 1997), and for real estate owned and loans held for
         investment (approximately $1.3 million in 1998, compared to zero in
         1997). The Company


                                                             Page 27 of 32 pages
<PAGE>   28



         also used cash to pay the Shareholder Distribution Amount
         (approximately $19.6 million), to pay a tax distribution to existing
         shareholders in April 1998 (approximately $5.4 million), to decrease
         borrowings under the Company's warehouse financing facilities
         (approximately $41.2 million in 1998, compared to approximately $8.6
         million in the first nine months of 1997), to repay all notes payable
         (approximately $1.9 million in 1998, compared to borrowings of
         approximately $2.0 million in the first nine months of 1997), and to
         pay dividends to shareholders (approximately $0.6 million). These uses
         of cash were financed primarily by cash generated by operations and the
         proceeds of its Offering, the repayment of shareholder advances, and
         the proceeds of option exercises. During the first nine months of 1997,
         the use of cash was partially financed by the sale of marketable
         securities (approximately $4.5 million) and the repayment of
         shareholder advances.

               The Company has $400 million of warehouse financing facilities,
         an increase from $190 million of warehouse financing facilities as of
         September 30, 1997. The Company's warehouse line of credit currently
         provides for up to $150 million principal amount of demand loans
         secured by loans held for sale and other assets of the Company. Loans
         under the warehouse line of credit bear interest at rates that vary
         depending on the type of underlying loan, and the loans are subject to
         sublimits, advance rates and warehouse terms that vary depending on the
         type of underlying loan. The effective weighted average interest rate
         for this arrangement in the first nine months of 1998 was 7.04%. As of
         November 10, 1998, the Company had borrowed $146.5 million under this
         facility and had a maximum of $3.5 million available for additional
         borrowings. As of November 11, 1998, the Company expanded this
         warehouse facility to $200 million.

               In addition to the $150 million warehouse line of credit, the
         Company's reverse repurchase arrangement provides that the lender, an
         affiliate of one of the representatives of the underwriters in the
         Company's Offering, will purchase from the Company at par, subject to
         the Company's agreement to repurchase on a daily basis, up to $200
         million of fully-amortizing, first or junior lien residential mortgage
         loans and home equity loans that comply with the Company's origination
         guidelines and conform to whole and bulk loan sale requirements. This
         agreement is not a committed facility and the lender may elect to
         discontinue the repurchase agreement at any time. The term of any
         financing under the repurchase agreement matures and may be renewed on
         a daily basis. In any event, the arrangement terminates in March 1999.
         The effective weighted average interest rate to the Company of this
         arrangement in the first nine months of 1998 was 6.8%. The Company uses
         this facility as a supplemental borrowing facility to fund loans closed
         by the Company until they are sold. As of November 10, 1998, the
         Company had financed $24.5 million of loans under this facility and an
         additional $175.5 million was available for future financings.

               The net proceeds of the Offering, together with cash flows from
         operations, are expected to be sufficient to fund the Company's
         liquidity requirements for the next 12 months, if the Company's future
         operations are consistent with management's expectations. The Company,
         however, expects that eventually it will need to arrange for additional
         sources of capital through the issuance of debt, equity or additional
         bank borrowings. The Company has no commitments for any such additional
         financings, and there can be no assurance that the


                                                             Page 28 of 32 pages
<PAGE>   29


         Company will be able to obtain any such additional financing at
         the times required and on terms and conditions acceptable to the
         Company. In such event, the Company's growth and operations could be
         curtailed. If the Company begins to securitize its assets or
         significantly increases its retained mortgage servicing rights, the
         Company's liquidity could be materially adversely affected.

         NEW ACCOUNTING STANDARDS

               In June 1998, the Financial Accounting Standards Board issued
         SFAS No. 133, "Accounting for Derivative Instruments and Hedging
         Activities" ("Statement 133"). Statement 133 establishes accounting and
         reporting standards for derivative instruments, including certain
         derivative instruments embedded in other contracts, and for hedging
         activities. Statement 133 requires companies to record derivatives on
         the balance sheet as assets or liabilities, measured at fair value.
         Gains or losses resulting from changes in the values of those
         derivatives would be accounted for depending on the use of the
         derivative and whether it qualifies for hedge accounting. Statement 133
         is effective for all fiscal quarters of fiscal years beginning after
         June 15, 1999. Upon initial application, hedging relationships must be
         designated anew and documented pursuant to the provisions of Statement
         133. Statement 133 may not be applied retroactively to financial
         statements for prior periods. Management has not yet evaluated the
         impact of the implementation of this statement at this time.

         YEAR 2000 COMPLIANCE

               The Company does not expect the cost of making its computer
         systems Year 2000 compliant will be material to its financial condition
         or results of operation. Most of the Company's computer hardware and
         software is less than two years old, it believes that its exposure to
         Year 2000 related hardware and software problems is lower than if it
         used older equipment and software and the identification and resolution
         of any problems discovered. The Company, together with its independent
         network consultant has completed the evaluation of its hardware and
         software, and has begun the process of purchasing the hardware and
         software necessary to replace what was determined to be non-compliant.
         The Company also plans to explore the strategies of its vendors to
         discover and resolve any Year 2000 problems. The Company is already
         participating with its loan servicing vendor in its Year 2000
         evaluation process. Based on the responses of its vendors to date, the
         Company does not expect any material disruption in its operations as a
         result of Year 2000 compliance failure. The Company has budgeted
         $250,000 for software and hardware replacement of which $ 120,000 had
         been spent as of September 30, 1998. The Company expects to complete
         this process during the first six months of 1999. The Company has not
         yet prepared a contingency plan in the event of a Year 2000 related
         failure of its computer hardware or software.



                                                             Page 29 of 32 pages
<PAGE>   30





         ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
         RISK

         Not Applicable.




                                                             Page 30 of 32 pages
<PAGE>   31



                           PART II--OTHER INFORMATION

    ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

         (a)      Exhibits.
                  
                  10.1     Amendment No. 3 to Second Amended and Restated 
                           Mortgage Warehousing Agreement  
                  10.2     Amendment No. 4 to Second Amended and Restated 
                           Mortgage Warehousing Agreement
                  27.1     Financial Data Schedule.

         (b)      Reports on Form 8-K.

                           No reports on Form 8-K were filed by the Registrant
                  during the quarter for which this report is filed.



                                                             Page 31 of 32 pages
<PAGE>   32



                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                         ROCK FINANCIAL CORPORATION
                                                  (Registrant)

Date:  November 16, 1998                 By:   /s/ DANIEL GILBERT
                                            -----------------------------------
                                               DANIEL GILBERT
                                               Its:     Chairman  of the  Board
                                                        and Chief Executive
                                                        Officer
                                               (Duly Authorized Officer)


Date:  November 16, 1998                 By:    /s/ FRANK E. PLENSKOFSKI
                                            -----------------------------------
                                                FRANK E. PLENSKOFSKI
                                                Its:     Chief Financial Officer
                                                (Principal Accounting Officer)




                                                             Page 32 of 32 pages
<PAGE>   33



                                  EXHIBIT INDEX

Exhibit           Description
- - -------           -----------

10.1              Amendment No. 3 to Second Amended and Restated Mortgage
                  Warehousing Agreement
10.2              Amendment No. 4 to Second Amended and Restated Mortgage 
                  Warehousing Agreement
27.1              Financial data schedule.

<PAGE>   1
                                                                    EXHIBIT 10.1

                               AMENDMENT NO. 3 TO
           SECOND AMENDED AND RESTATED MORTGAGE WAREHOUSING AGREEMENT

          THIS AMENDMENT ("Amendment") is dated as of July 13, 1998, by and
among Comerica Bank, a Michigan banking corporation ("Comerica"), Corestates
Bank, N.A., a national banking association ("CBNA"), Residential Funding
Corporation, a Delaware corporation ("RFC") and National City Bank of Kentucky,
a national banking association ("NCBank") (collectively, Comerica, CBNA, RFC and
NCBank are referred to as "Lenders"), Comerica Bank, as Agent for Lenders (in
such capacity, "Agent"), and Rock Financial Corporation, a Michigan corporation
("Borrower");

                                    RECITALS:

          A.    Borrower, Agent and Lenders entered into a certain Second 
                Amended and Restated Mortgage Warehousing Agreement dated 
                November 13, 1997, as amended by Amendment No. 1 dated 
                January 30, 1998 and by Amendment No. 2 dated April 2, 1998 (as 
                amended, the "Agreement").

          B.    Borrower, Agent and Leaders desire to further amend the 
                Agreement as hereinafter set forth.

          NOW THEREFORE, the parties hereto agree as follows:

          1.    The definition of "Overnight-based Rate" in Section 1.02 of the 
Agreement is amended and restated to read in its entirety as follows:

                "Overnight-based Rate means a per annum interest rate equal to
          (i) in the case of Conforming Mortgage Loan Advances, 1.25% above the
          Overnight Rate, (ii) in the case of Non-Conforming Mortgage Loan
          Advances, 1.625% above the Overnight Rate, and (iii) in the case of
          Second Mortgage Loan Advances, 2.5% above the Overnight Rate." 

          2.    Section 6.15 of the Agreement is amended and restated to read in
its entirety as follows:

          "6.15 Financial Covenants. To maintain at all times:

                (i)     Tangible Effective Net Worth in the minimum amount of 
                        Twenty Million Dollars ($20,000,000).

                (ii)    a Leverage Ratio not to exceed 9.0 to 1.0.

                (iii)   a Current Ratio of not less than 1.5 to 1.0.

                (iv)    Working Capital of not less than Five Million
                        Dollars ($5,000,000).


<PAGE>   2
                (v)     a Securities Margin not to exceed .35."

          3.    Section 7.09 of the Agreement is amended and restated to read 
in its entirety as follows:

               "7.09 No Change in Management, Ownership or Control. Change in
          any material respect its executive management, ownership or control of
          its business operations. For purposes of this Section 7.09, if (i) Dan
          Gilbert shall cease to own 35% or more of all issued and outstanding
          classes of stock of Borrower, (ii) Dan Gilbert shall cease to be the
          Chairman of the Board of Directors and Chief Executive Officer of
          Borrower, or (iii) Steve Stone shall cease to be the President of
          Borrower, then Borrower shall be in default of this Section 7.09."

          4.    Borrower hereby represents and warrants that, after giving
effect to the amendments contained herein, (a) execution, delivery and
performance of this Amendment, and any other documents and instruments required
under this Amendment, or the Agreement are within the Borrower's corporate
powers, have been duly authorized, are not in contravention of law or the terms
of Borrower's Articles of Incorporation or Bylaws, and do not require the
consent or approval of any governmental body, agency or authority, and this
Amendment and any other documents and instruments required under this Amendment
or the Agreement will be valid and binding in accordance with their terms; (b)
the continuing representations and warranties of Borrower set forth in Section 5
of the Agreement (Sections 5.01-5.16) are true and correct on and as of the date
herewith, with the same force and effect as if made on and as of the date
herewith; and (c) no Event of Default, or condition or event which, with the
giving of notice or the running of time, or both, would constitute an Event of
Default under the Agreement, has occurred and is continuing on or as of the date
hereof.

          5.    Except as expressly modified by this Amendment, all of the
terms and conditions of the Agreement shall remain in full force and effect.

          6.    This Amendment shall not become effective unless and until
Agent and the Lenders shall have received duly executed counterpart originals of
this Amendment.

          7.    Capitalized terms not defined herein shall have the meanings
ascribed to them in the Agreement.

          8.    This Amendment may be signed in any number of counterparts
and by different parties on separate counterparts, and each such counterpart
when executed and delivered shall constitute an original but all such
counterparts shall together constitute one and the same Amendment.

          IN WITNESS WHEREOF, the parties have executed this Amendment as of 
the date set forth above.
     

                                        2


<PAGE>   1

                               AMENDMENT NO. 4 TO
                          SECOND AMENDED AND RESTATED
                         MORTGAGE WAREHOUSING AGREEMENT
                         ------------------------------

     THIS AMENDMENT ("Amendment") is dated as of November____, 1998, by and
among Comerica Bank, a Michigan banking corporation ("Comerica"), First Union
National Bank, successor by merger to Corestates Bank, N.A. ("FUNB"),
Residential Funding Corporation, a Delaware corporation ("RFC") and National
City Bank of Kentucky, a national banking association ("NCBank")(collectively,
Comerica, FUNB, RFC and NCBank are referred to as "Lenders"), Comerica Bank, as
Agent for Lenders (in such capacity, "Agent"), and Rock Financial Corporation, a
Michigan corporation("Borrower");

                                   RECITALS:

     A.  Borrower, Agent and Lenders entered into a certain Second Amended and
         Restated Mortgage Warehousing Agreement dated November 13, 1997, as
         amended by Amendment No. 1 dated January 30, 1998, Amendment No. 2
         dated April 2, 1998 and Amendment No. 3 dated July 13, 1998 (as
         amended, the "Agreement").

     B.  Borrower, Agent and Lenders desire to further amend the Agreement as
         hereinafter set forth.

     NOW THEREFORE, the parties hereto agree as follows:

     1.  Any reference in the Agreement to "CBNA" is amended to read "FUNB".

     2.  Subparagraph (d)(i) of the definition of "Borrowing Base" in Section
1.02 of the Agreement is amended and restated to read in its entirety as
follows:

          "(i)(A)   with respect to all Second Mortgage Loans other than Title I
                    Second Mortgage Loans, High LTV Second Mortgage Loans and
                    Home Equity Second Mortgage Loans, ninety-five percent (95%)
                    of the lesser of (1) the principal amount of, or (2) the
                    Committed Purchase Price for, each such Second Mortgage
                    Loan, plus

              (B)   with respect to Title I Second Mortgage Loans, High LTV
                    Second Mortgage Loans and Home Equity Second Mortgage Loans,
                    the lesser of (1) ninety-five percent (95%) of the lesser of
                    (x) the outstanding principal amount of, or (y) the
                    Committed Purchase Price for, each such Second Mortgage
                    Loan, or (2) Ten Million Dollars ($10,000,000), or"

     3.   The following paragraph (x) is added to the definition of "Eligible
Mortgage Loan" in Section 1.02 of the Agreement:
<PAGE>   2

          "(x) The proceeds of said Mortgage Loan have been fully disbursed and
               the obligor thereon has no additional right to further borrowings
               thereunder."

     4.   the definition of "Lenders' Allocation Amount" in Section 1.02 of the
     Agreement is amended and restated in its entirety as follows:

          "Lenders' Allocation Amount means $75,000,000 as to Comerica,
     $50,000,000 as to RFC, $40,000,000 as to FUNB and $35,000,000 as to
     NCBank."

     5.   The definition of "Maximum Loan Amount" in Section 1.02 of the
Agreement is amended and restated in its entirety as follows:

          "Maximum Loan Amount means Two Hundred Million Dollars ($200,000,000),
     subject to Section 12 hereof."

     6.   The reference to "paragraph (j)" in the second line of the definition
of "Second Mortgage Loan" in Section 1.02 of the Agreement is amended and
restated to read in its entirety as follows: "paragraph (j) and, in the case of
Home Equity Second Mortgage Loans, paragraph (x),".

     7.   Paragraph (d) of the definition of "Second Mortgage Loan" in Section
1.02 of the Agreement is amended and restated to read in its entirety as
follows:

          "(d) The Mortgage Loan has a loan to value ratio which does not
               exceed ninety percent (90%), or, in the case of a High LTV Second
               Mortgage Loan only, one hundred twenty five percent (125%). As
               used in this paragraph (d), "loan to value ratio" means the ratio
               of the principal amount of such Mortgage Loan outstanding at the
               origination thereof (or, in the case of a Home Equity Second
               Mortgage Loan, the maximum principal amount which can be drawn
               under such Mortgage Loan) plus the principal amount of the
               indebtedness secured by the prior mortgage or deed of trust
               outstanding at the origination thereof, divided by the appraised
               value of the property encumbered thereby."

     8.   The following definition is added to Section 1.02 of the Agreement:

          "Home Equity Second Mortgage Loan means a Second Mortgage Loan
     (i) which is a revolving home equity line of credit commonly known as a
     HELOC, (ii) which is covered by a Take-Out Commitment and as to which Agent
     has received the Take-Out Commitment identifying the Investor and the
     Committed Purchase Price, (iii) with respect to which the obligor (x) has
     requested one (1) advance of the Second Mortgage Loan from the Borrower
     which will be or has been funded by the Borrower at the closing of such
     Mortgage Loan, and (y) has



                                       2
<PAGE>   3
    executed a blackout agreement prohibiting any further borrowings until the
    Second Mortgage Loan is purchased by an Investor, and (iv) with respect to
    which no advances of such Second Mortgage Loan have been made by the
    Borrower after the initial advance at closing."

    9.  Exhibit E to the Agreement is amended and restated in its entirety by
Exhibit E attached hereto.

    10. The Percentage Share, as defined in the Agreement, on the effective date
of this Amendment, shall be 37.5% for Comerica, 25% for RFC, 20% for FUNB and
17.5% for NCBank.

    11. Borrower hereby represents and warrants that, after giving effect to the
amendments contained herein, (a) execution, delivery and performance of this
Amendment, and any other documents and instruments required under this
Amendment, or the Agreement are within the Borrower's corporate powers, have
been duly authorized, are not in contravention of law or the terms of Borrower's
Articles of Incorporation or Bylaws, and do not require the consent or approval
of any governmental body, agency or authority; and this Amendment and any other
documents and instruments required under this Amendment or the Agreement will be
valid and binding in accordance with their terms; (b) the continuing
representations and warranties of Borrower set forth in Section 5 of the
Agreement (Sections 5.01-5.16) are true and correct on and as of the date
herewith, with the same force and effect as if made on and as of the date
herewith; and (c) no Event of Default, or condition or event which, with the
giving of notice or the running of time, or both, would constitute an Event of
Default under the Agreement, has occurred and is continuing on or as of the date
hereof.

    12. Except as expressly modified by this Amendment, all of the terms and
conditions of the Agreement shall remain in full force and effect.

    13. This Amendment shall not become effective unless and until Agent and the
Lenders shall have received, in form and substance satisfactory to the Agent and
Lenders: (a) duly executed counterpart originals of this Amendment; and (b) duly
executed replacement Notes for the Lenders, which replacement Notes shall amend,
restate and supersede in their entirety all of the existing Notes.

    14. Capitalized terms not defined herein shall have the meanings ascribed to
them in the Agreement. 

    15. This Amendment may be signed in any number of counterparts and by
different parties on separate counterparts, and each such counterpart when
executed and delivered shall constitute an original but all such counterparts
shall together constitute one and the same Amendment.




                                       3


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF ROCK FINANCIAL CORPORATION AS OF, AND FOR THE NINE
MONTHS ENDED, SEPTEMBER 30, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS AND ACCOMPANYING NOTES TO FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                      34,384,364
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                104,222,524
<CURRENT-ASSETS>                                     0
<PP&E>                                      15,010,166
<DEPRECIATION>                               5,023,206
<TOTAL-ASSETS>                             153,799,081
<CURRENT-LIABILITIES>                                0
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       138,295
<OTHER-SE>                                  35,549,778
<TOTAL-LIABILITY-AND-EQUITY>               153,799,081
<SALES>                                              0
<TOTAL-REVENUES>                            64,119,891
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                               389,573
<INTEREST-EXPENSE>                           5,101,646
<INCOME-PRETAX>                             14,837,568
<INCOME-TAX>                                 1,673,601
<INCOME-CONTINUING>                         13,163,967
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                13,163,967
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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