JWGENESIS FINANCIAL CORP /
8-K, 1999-08-13
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549



                                    FORM 8-K


                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                          Date of Report: July 15, 1999



                            JWGenesis Financial Corp.
               --------------------------------------------------
               (Exact name of Registrant as Specified in Charter)


             Florida                      001-14205            65-0811010
  ------------------------------       ---------------     -------------------
 (State or other Jurisdiction of      (Commission File        (IRS Employer
 Incorporation or Organization)            Number)         Identification No.)



           980 North Federal Highway, Suite 210
                          Boca Raton, Florida                    33432
         (Address of Principal Executive Offices)              (Zip Code)


       Registrant's telephone number, including area code: (561) 338-2600


                                 Not Applicable
          -------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

<PAGE>

ITEM 5.  OTHER EVENTS

Formation of Mvp.com, Inc.
- --------------------------

         On August 4, 1999,  JWGenesis Financial Corp. (the "Company") announced
a joint venture with former NFL star John Elway to form MVP.com,  Inc.  ("MVP"),
an internet business venture intended to create an on-line lifestyle enhancement
portal.  MVP  intends  that the  portal,  which  will be located at the Web site
mvp.com, will focus on finances, sports, fitness, and lifestyle improvements.

         In  connection  with  the  organization  of  MVP,  the  Company  and an
affiliate  of Mr.  Elway  ("JE")  entered  into a  Stockholders  Agreement  (the
"Stockholders Agreement"),  dated as of July 15, 1999, pursuant to which each of
them agreed to certain  arrangements for the management of MVP,  restrictions on
the transfer of their respective shares in MVP, voting  requirements for certain
fundamental  corporate  actions,  and other special  matters.  The  Stockholders
Agreement  also  contains  certain  buy-sell,   right  of  first  refusal,   and
non-competition provisions.

         Currently, JE and the Company each own a 50% interest in MVP, for which
each contributed  $1,000,000 in start-up capital. The Company intends,  however,
to convey (at the same  effective  price paid by the  Company)  up to 15% of its
interest (or up to a 7.5% interest in MVP) to certain of its executive personnel
who have  been and will be  actively  involved  in the MVP  venture,  or who are
otherwise  key  personnel in the  Company's  own  operations  but do not have an
employment  agreement  to remain with the  Company.  Each such  executive,  as a
condition  to receiving  any interest in MVP from the Company,  must appoint the
Company as proxy with respect to all voting rights of the  executive's  interest
in MVP, and the Company will have the right to repurchase  the interest from the
executive  if the  executive's  employment  with the Company  terminates  before
December 31, 2001, at a price equal to the lesser of the price initially paid by
the  executive  or the  fair  market  value  of the  interest  at  the  date  of
termination.  The Company will impose transfer  restrictions on each executive's
interest for the period through  December 31, 2001; in addition,  each executive
will become a party to the  Stockholders  Agreement  and subject to its transfer
restrictions.

         The Company and Mr. Elway are leading the process of  developing  MVP's
business plan, and intend to launch the portal for mvp.comsm services in January
2000 in connection  with the Super Bowl  Championship.  MVP requires  additional
capital to fund its plan,  which it  intends to raise in part  through a private
equity offering that will dilute ratably the respective ownership percentages of
the Company and the other holders of MVP stock.

         In addition to his  ownership  interest in MVP, Mr. Elway will serve as
its  Co-Chairman,  along with  Marshall  T.  Leeds,  who is  Chairman  and Chief
Executive  Officer of the Company.  Mr. Elway has stated his intention to commit
significant  time to the  business  of MVP,  and has  entered  into a  five-year
employment  agreement with MVP to serve as a corporate  spokesman and to grant a
non-exclusive  license to MVP to use his name,  image,  and likeness for certain
promotional purposes.

                                       2
<PAGE>

         Joel E. Marks, the Company's Vice Chairman and Chief Operating Officer,
will  serve as Chief  Operating  Officer  of MVP to  supervise  and  direct  all
day-to-day  development  and  operational  matters for the  foreseeable  future.
However, it is expected that MVP will hire an outside  professional manager with
internet  and  e-commerce  experience  to fill the  position of Chief  Executive
Officer.

Grant of Options to John Elway as Corporate Spokesman
- -----------------------------------------------------

         Also on  August 4,  1999,  the  Company  announced  that Mr.  Elway has
entered into a five-year  employment  agreement (the "Employment  Agreement") to
serve as a  corporate  spokesman  and  consultant  for the  Company's  financial
services business.  Mr. Elway's compensation for such services consists entirely
of options to purchase  450,000 shares of the Company's common stock, at a price
of $13.40 per share,  which was the  market  price of the common  stock when Mr.
Elway  indicated his intent to negotiate a binding  agreement.  The Stock Option
Agreement between the Company and Mr. Elway (the "Stock Option  Agreement") also
grants Mr. Elway certain registration rights with respect to any shares acquired
pursuant to the options.

         In addition to requiring  personal  appearances by Mr. Elway at certain
Company  functions and promotional  events,  the Employment  Agreement  contains
non-competition provisions and grants the Company a non-exclusive license to use
Mr. Elway's name,  image,  and likeness for  promotional  purposes.  The license
expires on July 15, 2004,  or, if Mr. Elway earlier  terminates  the  Employment
Agreement, then six months thereafter.

General and Miscellaneous
- -------------------------

         Copies of the Stockholders Agreement, the Employment Agreement, and the
Stock  Option  Agreement  are included  herewith  pursuant to Item 7 as Exhibits
10(a),  10(b),  and 10(c),  respectively.  Such  Exhibits  are  incorporated  by
reference into this Item 5, and the foregoing descriptions thereof are qualified
in their entirety by reference to such Exhibits.

         CERTAIN  STATEMENTS  INCLUDED  IN  THIS  FORM  8-K,  INCLUDING  WITHOUT
LIMITATION STATEMENTS CONTAINING THE WORDS "BELIEVES," "ANTICIPATES," "INTENDS,"
"EXPECTS" AND WORDS OF SIMILAR IMPORT, CONSTITUTE  "FORWARD-LOOKING  STATEMENTS"
WITHIN THE MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. SUCH
FORWARD-LOOKING  STATEMENTS  INVOLVE KNOWN AND UNKNOWN RISKS,  UNCERTAINTIES AND
OTHER FACTORS THAT MAY CAUSE THE ACTUAL RESULTS,  PERFORMANCE OR ACHIEVEMENTS OF
THE COMPANY TO BE MATERIALLY  DIFFERENT FROM ANY FUTURE RESULTS,  PERFORMANCE OR
ACHIEVEMENTS  EXPRESSED  OR IMPLIED  BY SUCH  FORWARD-LOOKING  STATEMENTS.  SUCH
FACTORS  INCLUDE,  AMONG OTHERS,  THE FOLLOWING:  THE IMPACT OF GENERAL ECONOMIC
CONDITIONS  ON THE  CAPITAL  MARKETS;  CHANGES IN OR  AMENDMENTS  TO  REGULATORY
AUTHORITIES' CAPITAL REQUIREMENTS OR OTHER REGULATIONS APPLICABLE TO THE COMPANY
OR ITS  SUBSIDIARIES;  FLUCTUATIONS  IN  INTEREST  RATES;  INCREASED  LEVELS  OF
COMPETITION;  AND OTHER FACTORS  REFERRED TO IN THE  COMPANY'S  ANNUAL REPORT ON
FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998, UNDER "ITEM 1. BUSINESS -
CERTAIN MATTERS  REGARDING  FORWARD LOOKING  STATEMENTS,"  WHICH IS INCORPORATED
HEREIN BY THIS REFERENCE. GIVEN SUCH UNCERTAINTIES, UNDUE RELIANCE SHOULD NOT BE
PLACED ON SUCH FORWARD-LOOKING  STATEMENTS. THE COMPANY DISCLAIMS ANY OBLIGATION
TO UPDATE ANY SUCH FACTORS OR TO PUBLICLY  ANNOUNCE THE RESULTS OF ANY REVISIONS
TO ANY OF THE  FORWARD-LOOKING  STATEMENTS  INCLUDED  HEREIN TO  REFLECT  FUTURE
EVENTS OR DEVELOPMENTS.


                                       3
<PAGE>

ITEM 7.           FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND
                  EXHIBITS.

         (a)      Not applicable.

         (b)      Not applicable.

         (c)      Exhibits

                  10(a)  Stockholders   Agreement  among  the  Company,  Woody
                         Springs LLC and MVP.com,  Inc.,  dated as of July 15,
                         1999.

                  10(b)  Employment  Agreement  between  the  Company and  John
                         Elway, dated as of July 15, 1999.

                  10(c) Stock  Option  Agreement  between  the Company and John
                        Elway, dated as of July 15, 1999.

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Company  has duly  caused  this  Report to be  signed on its  behalf by the
undersigned hereunto duly authorized.

                                         JWGENESIS FINANCIAL CORP.



                                         By: /s/ Joel E. Marks
                                             Joel E. Marks
                                             Vice Chairman and Chief Operating
                                             Officer

Dated:  August 12, 1999


                                       4

                             STOCKHOLDERS AGREEMENT


                                      among


                           JWGENESIS FINANCIAL CORP.,


                                WOODY SPRINGS LLC


                                       and


                                  MVP.COM, INC.







                             Dated as of July 15, 1999







<PAGE>



                                              TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                                                          PAGE


<C>      <S>                                                                                                     <C>
1.       CERTAIN DEFINITIONS......................................................................................1

2.       REPRESENTATION AND COVENANTS OF THE STOCKHOLDERS.........................................................3
         2.1      Representations and Warranties..................................................................3
         2.2      Covenant of Good Faith..........................................................................3
         2.3      Business Purposes...............................................................................3

3.       MANAGEMENT AND OPERATIONS................................................................................4
         3.1      Board of Directors..............................................................................4
         3.2      Executive Officers..............................................................................4
         3.3      Actions Requiring Special Approval of JWG.......................................................5
         3.4      Deadlock Resolution.............................................................................6
         3.5      Buy-Sell........................................................................................6
         3.6      Operating Budget................................................................................8
         3.7      Expense Allowance for JE's Representatives......................................................8
         3.8      Future Investment Obligations...................................................................8
         3.9      Existing Endorsement Arrangements; Right of First Refusal.......................................9
         3.10     Prohibited Activities..........................................................................10

4.       TRANSFER RESTRICTIONS; RIGHT OF FIRST REFUSAL...........................................................10
         4.1      Pledges........................................................................................10
         4.2      Transfers; Right of First Refusal..............................................................10
         4.3      Priority of Buy-Sell and First Refusal Provisions..............................................11
         4.4      Transfer to Affiliate..........................................................................12
         4.5      Ownership and Control of JE....................................................................12

5.       PATENTS, TRADEMARKS, COPYRIGHTS, ETC....................................................................12
         5.1      Intellectual Property..........................................................................12
         5.2      Marks..........................................................................................12

6.       TERMINATION AND EXPIRATION..............................................................................13
         6.1      Termination of the Agreement...................................................................13
         6.2      Tolling in Event of Stockholder Termination....................................................15
         6.3      Effect of Termination..........................................................................15

7.       GENERAL AND MISCELLANEOUS...............................................................................15
         7.1      Non-Competition; Non-Solicitation..............................................................15
         7.2      Confidentiality................................................................................16
         7.3      Binding on Transferees.........................................................................16
         7.4      Legend on Certificates.........................................................................16
         7.5      Mediation; Arbitration.........................................................................17
         7.6      Notices........................................................................................18
         7.7      Governing Law..................................................................................19
         7.8      Partial Invalidity.............................................................................19
         7.9      Waiver.........................................................................................19
         7.10     Further Documents and Actions..................................................................19
         7.11     Headings.......................................................................................19
         7.12     Entire Agreement...............................................................................20
</TABLE>


EXHIBITS AND SCHEDULES

Exhibit A - Employment Agreement

Exhibit B - Existing Elway Sponsors

Schedule 4.5 Affiliates of John Elway

<PAGE>


                             STOCKHOLDERS AGREEMENT


         THIS STOCKHOLDERS  AGREEMENT (this  "AGREEMENT") is made as of the 15th
day of July, 1999, by and among JWGenesis Financial Corp., a Florida corporation
with its  principal  offices at 980 N. Federal  Highway,  Suite 310, Boca Raton,
Florida  33432  ("JWG"),   Woody  Springs  LLC,  a  Colorado  limited  liability
corporation with its principal  offices at 10030 East Arapahoe Road,  Englewood,
Colorado  80110  ("WS"),  and  MVP.com,  Inc.,  a Florida  corporation  with its
principal  offices at 117 Perimeter Center West, Suite 500-E,  Atlanta,  Georgia
30342 ("COMPANY"). JWG and WS are sometimes referred to herein individually as a
"STOCKHOLDER" and collectively as the "STOCKHOLDERS."

         WHEREAS,   each  of  the  Stockholders  owns  50%  of  the  issued  and
outstanding shares of common stock of Company (the "COMMON STOCK") (such initial
number of shares together with any other shares of Common Stock hereafter issued
by Company to any Stockholder are collectively referred to as the "SHARES"); and

         WHEREAS,  the Stockholders  believe it is desirable and in their mutual
best  interests  to set forth their  intentions  and  agreement  with respect to
certain  aspects of the  management  of Company,  the  transferability  of their
respective Shares and other matters.

         NOW, THEREFORE, for and in consideration of the premises and the mutual
covenants  and  agreements  contained  herein,  and for other good and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

                                    ARTICLE 1
                               CERTAIN DEFINITIONS

         As used in this  Agreement,  the  following  terms  shall,  unless  the
context  otherwise  requires,  have the meanings  respectively  ascribed to them
below:

         "AFFECTED STOCKHOLDER" shall have the meaning ascribed to it in Section
6.1(b) hereof.

         "AFFILIATE" shall mean any Person  controlling,  controlled by or under
direct or indirect control with any Stockholder.  For purposes of the foregoing,
one Person shall be deemed to  "control"  another if it  possesses,  directly or
indirectly,  the  exclusive  power to  direct  or  cause  the  direction  of the
management  or policies of such other Person,  whether  through the ownership of
voting  securities,  by contract or otherwise.  Notwithstanding  the  foregoing,
Company shall not be deemed to be an Affiliate of any  Stockholder  for purposes
of this Agreement.

         "APPRAISAL" and "APPRAISER" shall have the respective meanings ascribed
to them in Section 6.1(c) hereof.

         "ARTICLES"  shall mean the  Articles of  Incorporation  of Company,  as
amended from time to time.

<PAGE>

         "BOARD"  shall mean the Board of  Directors  of Company as  constituted
from time to time.

         "BUY-SELL  OFFERS"  shall have the  meaning  ascribed  to it in Section
3.5(a) hereof.

         "CLAIMS"  shall  have the  meaning  ascribed  to it in  Section  7.5(a)
hereof.

         "COMPANY'S  BUSINESS" shall have the meaning  ascribed to it in Section
2.3 hereof.

         "CONFIDENTIAL  INFORMATION"  shall have the  meaning  ascribed to it in
Section 7.2 hereof.

         "DISPUTED  MATTER" shall have the meaning ascribed to it in Section 3.4
hereof.

         "EMPLOYMENT AGREEMENT" shall have the meaning ascribed to it in Section
3.2 hereof.

         "FAIR  VALUE" shall have the meaning  ascribed to it in Section  6.1(c)
hereof.

         "MARKS" shall have the meaning ascribed to it in Section 5.2 hereof.

         "MEDIATION RESOLUTION" shall have the meaning ascribed to it in Section
3.4 hereof.

         "MEDIATOR"  shall have the  meaning  ascribed  to it in Section  7.5(a)
hereof

         "NON-DEFAULTING  STOCKHOLDER"  shall have the meaning ascribed to it in
Section 6.1(b) hereof.

         "OFFERED STOCK" shall have the meaning ascribed to it in Section 4.2(a)
hereof.

         "OFFEROR AND OFFEREE"  shall have the respective  meanings  ascribed to
them in Section 3.5(a) hereof.

         "OPERATING  BUDGET"  shall have the  meaning  ascribed to it in Section
3.4(a) hereof.

         "OTHER  STOCKHOLDER"  shall have the meaning  ascribed to it in Section
4.2(a) hereof.

         "OWNER" shall have the meaning ascribed to it in Section 5.2 hereof.

         "PERMANENT  DISABILITY"  shall  mean  the  inability  of John  Elway to
perform services requested by Company under the Employment  Agreement because of
physical or mental injury or illness during any continuous period of one hundred
twenty  (120) days or for  shorter  periods  aggregating  more than one  hundred
twenty (120) days in any consecutive twelve-month period.

         "PERSON"  shall  mean  any  individual,   partnership,  joint  venture,
association,  corporation, trust, government agency or any other legal entity or
organization.

                                       2
<PAGE>

         "PURCHASING  STOCKHOLDER"  shall  have the  meaning  ascribed  to it in
Section 3.5(b) hereof.

         "REFUSAL  OFFER",  "REFUSAL  OPTION" and "REFUSAL PRICE" shall have the
respective meanings ascribed to them in Section 4.2 hereof.

         "RULES" shall have the meaning ascribed to it in Section 7.5(b) hereof.

         "SELLER"  shall  have the  meaning  ascribed  to it in  Section  4.2(a)
hereof.

         "SELLING  STOCKHOLDER" shall have the meaning ascribed to it in Section
3.5(b) hereof.

         "STOCKHOLDER  TERMINATION"  shall have the  meaning  ascribed  to it in
Section 6.1(b) hereof.

         "TERMINATION  OPTION" shall have the meaning  ascribed to it in Section
6.1(b) hereof.

         "USER" SHALL have the meaning ascribed to it in Section 5.2 hereof.

                                   ARTICLE 2.
                REPRESENTATION AND COVENANTS OF THE STOCKHOLDERS

         2.1  REPRESENTATIONS  AND WARRANTIES.  Each Stockholder  represents and
warrants to the other  Stockholder  that:  (i) it is a company  duly  organized,
validly  existing  and  in  good  corporate  standing  under  the  laws  of  its
jurisdiction of incorporation; (ii) it has full corporate power and authority to
enter into and to perform this Agreement in accordance with its terms; and (iii)
its execution and  performance  of this  Agreement in accordance  with its terms
will  not  violate  any  provision  of  applicable  law  or  regulation  or  its
organizational  instruments,  and will not result in any material  breach of any
material contract or agreement by which it is bound.

         2.2 COVENANT OF GOOD FAITH. Each Stockholder  hereby agrees to exercise
good  faith at all  times  when  dealing  with the  other  Stockholder  and with
Company,  and to exercise its reasonable best efforts to promote and further the
business and best  interests of Company.  Each  Stockholder  will keep the other
fully informed as to all significant  matters  relating to Company and Company's
Business.  The parties  shall use their  reasonable  efforts to give  commercial
efficacy  to the terms and  conditions  of this  Agreement  and to  promote  the
business of  Company,  including,  without  limitation,  taking,  or causing the
members of the Board  designated  for election by them to take, all necessary or
prudent  actions in a timely fashion in order for Company to engage in Company's
Business as contemplated by this Agreement.

         2.3 BUSINESS PURPOSES. The business purposes of Company (the "COMPANY'S
BUSINESS")  shall be to serve as a provider  of (i)  comprehensive  information,
communication and shopping and e-commerce  services,  (ii) on-line investing and
financial  services;  and (iii)  Internet  navigation  services  with  extensive
personalization  and targeting  capabilities,  and such other business as may be
expressly  authorized  from  time to time by the  Board  in an  action  taken as
contemplated by Section 3.3 hereof.



                                       3
<PAGE>

                                   ARTICLE 3.
                            MANAGEMENT AND OPERATIONS

         3.1 BOARD OF DIRECTORS. The business of Company shall be managed by and
shall be under  the  direction  and  supervision  of the Board of  Directors  of
Company (the "BOARD"),  which may exercise all such powers of Company and do all
lawful acts and things that are not by applicable statute,  the Articles or this
Agreement specifically directed or required to be exercised or undertaken by the
Stockholders of Company.
The size and composition of the Board shall be as follows:

                  (a) For so long as the  Stockholders  hold an equal  number of
         Shares,  and there are no other  holders of securities  entitling  such
         holders to elect a member of the Board, the Board shall consist of four
         (4) members,  two (2) of whom shall be designated  for election by each
         Stockholder.

                  (b) If and  for so  long as any  Stockholder  holds a  greater
         number of Shares  than the  other  Stockholder,  and there are no other
         holders of securities  entitling  such holders to elect a member of the
         Board, the Board shall consist of four (4) members, three of whom shall
         be designated for election by the Stockholder  with more Shares and one
         of whom shall be designated for election by the  Stockholder  with less
         Shares.

                  (c) JWG and WS shall mutually agree as to which director shall
         serve as Chairman of the Board from time to time.

                  (d) It is  understood  and  agreed  that  each  designee  by a
         Stockholder  shall be reasonably  acceptable to the other  Stockholder,
         and that  each  Stockholder  shall  promptly  vote its  Shares  for the
         election  of each such  designee of the other (or, at the behest of the
         other  Stockholder,  for the  removal  thereof)  and, in the event of a
         vacancy for any reason on the Board, shall promptly vote its Shares for
         the election of a replacement  director  designated for election by the
         Stockholder  (in accordance  with the foregoing  procedures)  which had
         designated  the  director  whose  death,  resignation  or  removal  had
         resulted in such vacancy.  Notwithstanding  anything to the contrary in
         this  Agreement,  for the period of thirty (30) days from the effective
         date of any such director's  death,  resignation or removal,  the Board
         shall not transact any business  without the consent of the Stockholder
         who  designated  the former  director,  except for the  filling of such
         vacancy.

         3.2  EXECUTIVE  OFFICERS.  JWG  shall  have the right to  designate  an
individual to serve as Co-Chief  Executive  Officer of Company.  JWG's  designee
(the "JWG CEO") shall, subject to the provisions of Section 3.3 hereof, have the
authority and  responsibility  for the management,  supervision and direction of
the day-to-day  operations of Company.  John Elway may, at his option,  maintain
the title of  Co-Chief  Executive  Officer  of Company  in  connection  with his
provision  of services  under the  Agreement  between the Company and Mr.  Elway
dated July 15, 1999 (the  "EMPLOYMENT  AGREEMENT"),  which is attached hereto as
EXHIBIT A and incorporated herein by reference.  JWG and WS shall mutually agree


                                       4
<PAGE>

on  the  appointment  of  any  other  executive  officers  of  Company,  or  the
termination or replacement of either of the Co-Chief Executive Officers, and any
actions  taken  by the  Board  with  respect  thereto  shall be  subject  to the
ratification thereof by JWG and WS.

         3.3 ACTIONS REQUIRING SPECIAL APPROVAL OF JWG. The Company may not take
any of the following actions unless previously approved by JWG:

                  (a)  Enter  into  any  transaction  between  Company  and  any
         Stockholder or any Affiliate of a Stockholder;  provided, however, that
         the Employment Agreement and the Stock Option Agreement between JWG and
         John Elway,  dated July 15, 1999,  are hereby  approved for purposes of
         this Section 3.3.

                  (b) Incur any  indebtedness  in the name of  Company;  modify,
         extend,  renew,  refinance or restructure such debt; pledge,  assign or
         otherwise   utilize  any  assets  of  Company  as   security   for  any
         indebtedness;   or  obligate   Company  as  a  surety,   guarantor   or
         accommodation party to any obligation of any other Person, in each case
         except  for  indebtedness  provided  for or  contemplated  by the  then
         operative Operating Budget and except for aggregate indebtedness during
         any fiscal year in the amount of $1,000,000 or less.

                  (c) Enter into any agreement for the lease (with annual rental
         payments  exceeding  $240,000  or with total lease  payments  exceeding
         $1,500,000  over  the  term  of the  lease),  purchase  or sale of real
         property.

                  (d) Authorize or issue any  additional  share capital or other
         equity security of Company of any class, kind or series, or any options
         to purchase,  or other security  convertible  into,  such security,  or
         effect any public  offering of any such  security,  except as expressly
         contemplated by this Agreement.

                  (e) Consolidate with or merge into or with any other Person.

                  (f) Acquire any interest in any other Person or, except in the
         ordinary course of business,  any significant  portion of the assets of
         any  other  Person,  or agree to enter  into any  partnership  or joint
         venture, except as expressly contemplated by this Agreement.

                  (g)   Adopt  a  plan   of   reorganization,   liquidation   or
dissolution.

                  (h)  Engage in any  business  other than  Company's  Business,
         unless authorized by a unanimous vote of the Board.

                  (i) Make any  redemption of any stock of Company,  or make any
         distribution or return of capital to any Stockholder.

                  (j) Increase the capital of Company (except as may be required
         by  applicable  law),  or issue any capital  call to the  Stockholders,
         except as expressly contemplated by this Agreement.

                                       5
<PAGE>

                  (k) Enter into any agreement for the sale, transfer, exchange,
         licensing,  assignment,  subcontracting  or  other  disposition  of any
         tangible  or  intangible  asset  of  Company,  except  for  any  of the
         foregoing that are  incidental to the ordinary and necessary  operation
         of Company's Business and that are not material to Company's  financial
         condition.

                  (l) Enter into any  agreement  that requires  performance  for
         more than one year or which involves aggregate  consideration  (whether
         by  payment  or  performance)  in  excess  of  $1,000,000,  except  for
         agreements that are incidental to the ordinary and necessary  operation
         of Company's Business and that are not material to Company's  financial
         condition, but without limiting the approval requirement for all of the
         preceding provisions of this Section 3.3.

         3.4      DEADLOCK RESOLUTION.

                  (a)  Mediation.  If the Board is unable to resolve by majority
         vote a matter  that  requires  Board  approval,  then such  matter (the
         "DISPUTED   MATTER")  may  be  resolved   according  to  the  following
         procedure.  Within 30 days after the close of the  meeting of the Board
         in which the Disputed Matter was discussed and remained unresolved, the
         Board may refer the  Disputed  Matter to a  mutually  acceptable  third
         party not employed or  previously  employed by JWG, WS, or any of their
         respective  Affiliates,  who shall  confer  with the  Stockholders  and
         propose a resolution  of the  Disputed  Matter to JWG and WS in writing
         (the  "MEDIATION  RESOLUTION")  within 30 days  after  such  reference.
         Notwithstanding   anything  to  the  contrary  herein,   the  Mediation
         Resolution shall not be binding on the parties hereto. If, however, the
         Mediation  Resolution is mutually agreeable to JWG and WS and is signed
         by each of them,  then the Mediation  Resolution  shall be deemed to be
         the decision of the Board with respect to the Disputed Matter.

                  (b) Trigger of Buy-Sell. If (i) a Disputed Matter is submitted
         for  resolution as provided in Section 3.4(a) above and JWG and WS fail
         to agree on the Mediation  Resolution  within 30 days after the date on
         which the  Mediation  Resolution  is delivered to them,  or (ii) at any
         time the Board fails to refer a Disputed  Matter within the  respective
         time limit for such reference set forth in Section 3.4(a),  then either
         Stockholder may trigger the buy-sell provisions of Section 3.5 hereof.

         3.5      BUY-SELL.

                  (a) Buy-Sell Offers. At any time and for any reason during the
         term of this Agreement, including without limitation upon a deadlock of
         the Board as referenced in Section 3.4 hereof,  either Stockholder (the
         "OFFEROR") may make to the other  Stockholder  (the  "OFFEREE")  offers
         ("BUY-SELL  OFFERS") in writing in the alternative (A) to sell all (but
         not  less  than  all) of the  Shares  owned by the  Offeror,  or (B) to
         purchase  all  (but  not  less  than  all) of the  Shares  owned by the
         Offeree,  for a price  and on terms  and  conditions  specified  by the
         Offeror  (the total  price and terms  applicable  to sale and  purchase
         being the  same);  provided,  however,  that the price in any  Buy-Sell
         Offer  shall be payable in cash only.  Such  Buy-Sell  Offers  shall be

                                       6
<PAGE>

         irrevocable  for a period of 30 days from the date  made.  The  Offeree
         shall, at the expiration of such 30-day period, automatically be deemed
         to have accepted the offer of the Offeror to buy the  Offeree's  Shares
         unless  the  Offeree  accepts,  by  notifying  the  Offeror  before the
         expiration of such 30-day period,  the offer of the Offeror to sell its
         Shares.  The making of a Buy-Sell  Offer by a Stockholder  to the other
         Stockholder  in accordance  with this Section  3.5(a) shall suspend the
         other  Stockholder's  right  to make  any  Buy-Sell  Offer  under  this
         Section.

                  (b) Closing.  Within 30 days after the date of  acceptance  by
         the Offeree of one of the Buy-Sell Offers hereunder,  the closing shall
         be held at the principal offices of Company or at such other place upon
         which the  parties  mutually  agree.  At the  closing,  the seller (the
         "SELLING  STOCKHOLDER") shall deliver to the purchaser (the "PURCHASING
         STOCKHOLDER")   a  written   instrument  of  transfer  of  the  Selling
         Stockholder's Shares in form and substance  reasonably  satisfactory to
         the  Purchasing  Stockholder.  The  Shares  shall  be  transferred  and
         assigned to the  Purchasing  Stockholder  free and clear of all claims,
         liens,  encumbrances,  restrictions and security  interests (except for
         the restrictions  created by this  Agreement),  with full warranties of
         title. Upon the delivery of such instrument of transfer, the Purchasing
         Stockholder shall pay to the Selling  Stockholder the purchase price in
         cash in  accordance  with the terms and  conditions  of the  applicable
         Buy-Sell Offer.

                  (c) Indebtedness to Selling Stockholder; Guaranties. If at the
         time of  closing  of a sale of  Shares  pursuant  to this  Section  3.5
         Company  is  indebted  to  the  Selling  Stockholder,   the  Purchasing
         Stockholder  shall  purchase  and acquire  such  indebtedness  from the
         Selling Stockholder by paying to the Selling Stockholder in immediately
         available funds the entire amount of the outstanding  principal balance
         of such  indebtedness  as of the  date of  closing  of the  sale of the
         Selling  Stockholder's  Shares,  and any interest  accrued  thereon (in
         accordance with the terms of such indebtedness) to the date of payment,
         on all such  indebtedness of Company then remaining unpaid. If any such
         loans  are  outstanding  at the  time  that  Buy-Sell  Offers  are made
         pursuant to Section  3.5(a)  above,  then such  Buy-Sell  Offers  shall
         include  (whether or not expressly  stated therein) the requirements of
         this Section 3.5(c) regarding outstanding loans of any Stockholder. If,
         at the time of any such sale, the Selling Stockholder, or any Affiliate
         of  the  Selling  Stockholder,  shall  have  any  outstanding  personal
         guaranties  or security  placed with any lending  institution  or other
         Person to secure any indebtedness,  liability or obligation of Company,
         then the  Purchasing  Stockholder  shall  obtain  a full  and  complete
         cancellation  and release of the Selling  Stockholder's  guaranties and
         security as of the date of closing of the sale of the Shares.

                  (d) Selling  Stockholder  Indebtedness.  If at the time of the
         sale of Shares pursuant to this Section 3.5, the Selling Stockholder is
         indebted  to Company or to the  Purchasing  Stockholder,  the amount of
         such  indebtedness  shall be credited  toward the purchase  price to be
         paid for the Shares and the Purchasing Stockholder shall have the right
         to pay,  satisfy and discharge (and offset,  where  appropriate) all or
         any portion of such  indebtedness from such purchase price. If any such
         indebtedness  is outstanding at the time that Buy-Sell  Offers are made
         pursuant to Section  3.5(a)  above,  then such  Buy-Sell  Offers  shall

                                       7
<PAGE>

         include  (whether or not expressly  stated  therein) the  conditions of
         this Section 3.5(d) regarding any such indebtedness.

         3.6      OPERATING BUDGET.

                  (a) At least 60 days  prior to the  beginning  of each  fiscal
         year, the JWG CEO will prepare and present to the Board for approval an
         operating budget for such fiscal year (the operating budget of Company,
         so  adopted  by the Board  from time to time and in effect at any time,
         being  referred to herein as the  "OPERATING  BUDGET").  Each Operating
         Budget shall include,  at a minimum,  a projected income  statement,  a
         projected  balance sheet,  and  projections of cash flow and capital or
         other  expenditures,  and  all  material  assumptions  relied  upon  in
         developing such projections, but excluding all items relating solely to
         the initial organization and commencement of Company's operations.

                  (b) In the event that an Operating  Budget for any fiscal year
         subsequent to the year ending  December 31, 1999 is not approved by the
         Board by December 31 of the immediately  preceding fiscal year, Company
         shall continue to operate on the basis provided in the Operating Budget
         for the preceding fiscal year until an Operating Budget for such fiscal
         year is approved by the Board.

         3.7      INTENTIONALLY OMITTED
         3.8 FUTURE INVESTMENT OBLIGATIONS.  If and to the extent that the Board
determines  by  unanimous  vote that  additional  funding is  required  from the
Stockholders (as opposed to from outside investors or other third party sources)
for  Company's  operations,  each  Stockholder  shall be  obligated to provide a
percentage of such funding to Company pro rata in  accordance  with its holdings
of Shares.

         3.9      EXISTING ENDORSEMENT ARRANGEMENTS; RIGHT OF FIRST REFUSAL.

         (a)  Attached  hereto  as  EXHIBIT  B is a list  of  companies  and the
         specific  products of such  companies for which John Elway is currently
         providing  (i)  consultation  and advice with respect to  strategies to
         promote the business and profile of such company or  product(s) of such
         company and to motivate the personnel of such company;  (ii)  on-camera
         spokesperson and broadcast  personality services in connection with the
         production  and  broadcast  of  one or  more  radio  and/or  television
         commercials commissioned by such company; (iii) print media personality
         services,  including  promotional  photography  sessions, in connection
         with the production and dissemination of print-based advertising and/or
         marketing  campaigns   commissioned  by  such  company;   (iv)  on-line
         services,  including  availability  for on-line  conferences  and other
         special  promotional  events  sponsored by such  company;  (v) personal
         appearances  at  sales   conferences,   employee  meetings  and  public
         functions sponsored by such company; or (vi) other endorsement services
         (each an "EXISTING ELWAY SPONSOR").

         (b) The Company  agrees that prior to entering into a site  sponsorship
         (naming)   agreement  or  exclusive   electronic   commerce   sales  or


                                       8
<PAGE>

         sponsorship  agreement  (an  "ONLINE  SPONSORSHIP")  with a company  (a
         "COMPETING  SPONSOR")  whose  products  are the  same or  substantially
         similar  to the  product(s)  then being  endorsed  by John Elway for an
         Existing Elway  Sponsorship (such Existing Elway Sponsor a "CONFLICTING
         ELWAY SPONSOR"),  the Company shall first offer, in good faith, to such
         Conflicting  Elway  Sponsor(s),  the  opportunity  to negotiate for the
         Online Sponsorship  contemplated by the Company to be entered into with
         the Competing Sponsor.

         (c) Once the Company determines that a Conflicting Elway Sponsor exists
         with respect to a contemplated  Online  Sponsorship,  the Company shall
         (unless granted a waiver by John Elway with respect to such Conflicting
         Elway Sponsor)  contact the  applicable  Conflicting  Elway  Sponsor(s)
         regarding  the potential  Online  Sponsorship  and, if the  Conflicting
         Online Sponsorship  responds to the Company's offer to negotiate within
         ten  (10)  days,  negotiate  in good  faith  to  enter  into  with  the
         Conflicting  Elway Sponsor the Online  Sponsorship  contemplated  to be
         negotiated with the Competing Sponsor;  provided,  however, the Company
         shall only be  required to enter into an Online  Sponsorship  with such
         Conflicting   Elway   Sponsor  if  such   Online   Sponsorship   is  on
         substantially  the same economic terms as the Company  contemplated  in
         good faith  entering  into such Online  Sponsorship  with the Competing
         Sponsor. If the applicable  Conflicting Elway Sponsor does not indicate
         its willingness to negotiate for the Online Sponsorship within ten (10)
         days of being contacted by the Company,  then the Company shall be free
         to negotiate and enter into the Online  Sponsorship  with the Competing
         Sponsor.

         (d) In the  event  that  there  are  more  than one  Conflicting  Elway
         Sponsors  with  respect to an Online  Sponsorship,  the  Company  shall
         determine, in its sole discretion,  which Conflicting Elway Sponsors to
         approach  first  regarding such Online  Sponsorship,  and, in the event
         that the Company is able to negotiate with a Conflicting  Elway Sponsor
         for such Online Sponsorship,  then the Company shall not be required to
         contact or offer to negotiate with any of the other  Conflicting  Elway
         Sponsors for such Online Sponsorship.

         (e) It shall not be a breach of this  section for the Company to reject
         the offer of an Online  Sponsorship  or terminate  negotiations  for an
         Online  Sponsorship  with a  Conflicting  Elway  Sponsor and proceed to
         negotiate with the Competing Sponsor;  provided that, if the Company is
         unable  to  agree  upon  terms  for the  Online  Sponsorship  with  the
         Competing  Sponsor more  favorable than the terms  negotiated  with the
         Conflicting  Elway  Sponsor,  then the Company  shall (i) terminate its
         plans for such Online Sponsorship for no less than three (3) months (at
         which time the terms of this  section  shall  once  again  apply to the
         negotiations  for  such  Online  Sponsorship),  or  (ii)  approach  the
         Conflicting   Elway   Sponsor  and  offer  to  enter  into  the  Online
         Sponsorship  on the terms last discussed  with such  Conflicting  Elway
         Sponsor (or, if such negotiations were discontinued  prior to an offer,
         offer to continue to negotiate with such Conflicting Elway Sponsor). If
         at such time the Conflicting  Elway Sponsor  indicates that it does not
         wish to enter into such agreement on the same (or substantially similar


                                       9
<PAGE>

         terms),  or the  Conflicting  Elway  Sponsor  is not  willing to resume
         negotiations on terms acceptable to the Company, then the Company shall
         be free to pursue the transaction with a Competing Sponsor.

         (f) If at any time a Conflicting  Elway Sponsor  indicates that it does
         not  wish  to  negotiate  or  continue  to  negotiate   for  an  Online
         Sponsorship  (or at such time as the Company  determines  in good faith
         that  negotiations  with a Conflicting Elway Sponsor are not leading to
         acceptable terms for the Online  Sponsorship) then the Company shall be
         free to pursue the transaction with a Competing Sponsor.

         3.10  PROHIBITED  ACTIVITIES.  The Company  shall not enter into Online
Sponsorships or accept advertising  involving gambling,  hard liquor (which term
shall specifically not include beer or wine),  cigars, or cigarettes without the
prior written consent of WS.

                                   ARTICLE 4.
                                TRANSFER RESTRICTIONS; RIGHT OF FIRST REFUSAL

         4.1  PLEDGES.  No  Stockholder  may pledge,  mortgage,  hypothecate  or
otherwise  transfer  as security  any of its Shares,  or  transfer,  assign,  or
endorse any debt owed by Company to the  Stockholder,  without the prior written
approval of the other Stockholder.

         4.2  TRANSFERS;  RIGHT OF FIRST  REFUSAL.  Subject to Section  4.4, the
Stockholders  agree  that  neither  Stockholder  may sell,  transfer,  assign or
otherwise  dispose of any or all of its Shares without the prior written consent
of the other  Stockholder,  except in accordance  with the  following  terms and
conditions:

                  (a) Any Stockholder (the "SELLER") desiring to sell, transfer,
         assign or otherwise  dispose of any or all of its Shares (the  "OFFERED
         STOCK")  shall  first offer (the  "REFUSAL  OFFER") to sell the Offered
         Stock to the other  Stockholder  (the  "OTHER  STOCKHOLDER")  at a cash
         price (due in its  entirety  at closing)  specified  by the Seller (the
         "REFUSAL PRICE"). The Refusal Offer shall be in writing.

                  (b) For a period of 30 days after its  receipt of the  Refusal
         Offer,  the Other  Stockholder  shall  have the right and  option  (the
         "REFUSAL  OPTION"),  but not the  obligation,  to purchase all, but not
         less than all, of the Offered Stock at the Refusal  Price,  exercisable
         by  delivery of a written  notice to that effect to the Seller.  If the
         Other Stockholder so exercises the Refusal Option, the closing shall be
         at the  principal  office  of  Company  within 30 days  after  Seller's
         receipt of acceptance.  At the closing, the Seller shall deliver to the
         Other  Stockholder  (or  its  designee)  such  documents  as  shall  be
         necessary to transfer all of the Offered  Stock,  free and clear of all
         claims,  liens,  encumbrances,   restrictions  and  security  interests
         (except  for the  restrictions  created by this  Agreement),  with full
         warranties  of title,  and with all transfer  taxes and charges paid by
         the Seller.  Simultaneously  with such  deliveries  by the Seller,  the
         Other Stockholder shall pay the Seller the Refusal Price.

                  (c) If  the  Refusal  Option  is not  exercised  by the  Other
         Stockholder  as to all of the Offered  Stock,  then the Seller shall be
         free to sell,  transfer  or  assign  all (but not less than all) of the


                                       10
<PAGE>

         Offered  Stock to any party at a cash  price  (due in its  entirety  at
         closing) not lower than the Refusal  Price and upon the other terms and
         conditions contained in the Refusal Offer; provided,  however, that (i)
         the sale and transfer of such stock shall not violate the provisions of
         any  applicable  laws,  and (ii) the Seller  shall  cause such party to
         acknowledge  and agree in writing to be bound by the terms,  conditions
         and  restrictions of this Agreement to the same extent as if such party
         had originally been a party to this Agreement.

                  (d)  If  the  stock  of   Company  so  offered  to  the  Other
         Stockholder,  but not accepted by it, has not been sold, transferred or
         assigned  to the  party  referred  to in the  preceding  clause  (c) in
         accordance with the terms and conditions of the Refusal Offer within 30
         days after the expiration of the Refusal Option,  then the restrictions
         provided in this Section 4.2 shall again become  effective with respect
         to such stock, and no sale,  transfer,  assignment or other disposition
         of such stock may be made thereafter  without the prior written consent
         of the Other  Stockholder  as aforesaid or without again  offering such
         stock to the Other  Stockholder  in accordance  with the  provisions of
         this Section 4.2.

         4.3  PRIORITY  OF  BUY-SELL  AND FIRST  REFUSAL  PROVISIONS.  Except as
provided in the  succeeding  sentence,  the prior delivery of a Refusal Offer to
the Other  Stockholder  by the Seller in  accordance  with Section  4.2(a) above
shall suspend the  Stockholders'  right to deliver Buy-Sell Offers under Section
3.5(a)  above,  until  after the  earliest  to occur of (i) the  closing  of the
purchase  of the  Offered  Stock by the Other  Stockholder  or the  other  party
referred to in Section 4.2(c),  or (ii) the expiration of the time allowed under
Section  4.2(d) for the sale of the Offered Stock to the other party referred to
in Section 4.2(c).  Notwithstanding  anything to the contrary herein,  the prior
delivery of  Buy-Sell  Offers by one  Stockholder  to the other  Stockholder  in
accordance  with Section  3.5(a) above shall suspend the right of the Offeree to
deliver a Refusal Offer to the Offeror in accordance with Section 4.2(a) above.

         4.4  TRANSFER TO  AFFILIATE.  Notwithstanding  anything to the contrary
herein,  each Stockholder shall have the right at any time to sell,  transfer or
assign  all,  but not less than all,  of its  Shares  to any  Affiliate  of such
Stockholder; provided that (a) the Affiliate first agrees in writing to become a
party to and be bound by this Agreement,  and (b) the  transferring  Stockholder
shall remain liable for all of its  obligations  under this Agreement as if such
sale,  transfer or assignment had not occurred;  and further provided that if at
any time any such transferee  ceases to be an Affiliate of the transferor,  then
prior thereto the transferor  Stockholder shall reacquire all of the Shares that
it transferred to its Affiliate.  Upon any such sale,  transfer or assignment of
stock to an Affiliate of a Stockholder,  such Affiliate  shall be deemed to be a
"Stockholder"  for all purposes  under this  Agreement and shall have all of the
rights, obligations (including, without limitation, the obligations set forth in
ARTICLE 3 hereof) and liabilities of the transferring Stockholder.

         4.5 OWNERSHIP AND CONTROL OF WS. WS represents  and warrants to JWG and
Company that John Elway  personally or his  Affiliates (as set forth on SCHEDULE
4.5,  which is  incorporated  herein by  reference)  own all of the  issued  and
outstanding  member  interests of WS, and WS covenants that such ownership shall
continue at all times that WS owns Shares, unless any change thereto (other than
a change  reflecting only a transfer to a member of the immediate family of John


                                       11
<PAGE>

Elway or to a trust  whose  sole  beneficiary(ies)  is or are such  members)  is
approved in writing by JWG.


                                   ARTICLE 5.
                      PATENTS, TRADEMARKS, COPYRIGHTS, ETC.

         5.1 INTELLECTUAL  PROPERTY.  Except as expressly  provided herein or as
may be agreed by the Stockholders in writing,  neither Stockholder shall acquire
any right,  title or interest  in any patent,  patent  right,  copyright,  trade
secret, know-how, invention, technology, innovation, computer program, software,
idea, design, plan, specification, process or method of any other Stockholder or
Company.  If any  such  right,  title  or  interest  is so  acquired  by  either
Stockholder by operation of law or otherwise,  such Stockholder  shall, upon the
request of the other  Stockholder  or Company (as the case may be),  convey such
right,  title or interest back to such other Stockholder or Company (as the case
may be).

         5.2 MARKS. Except as expressly provided here or as may be agreed by the
Stockholders  in writing,  neither any Stockholder nor Company shall directly or
indirectly use as part of its corporate or business name, or in connection  with
its business, all or any part of any trademark, service mark, trade name or logo
(collectively  the  "MARKS")  that may now or  hereafter be owned or used by any
other  Stockholder  or Company.  If any such Marks are used by a Stockholder  or
Company (the "USER") with the express written approval of the other  Stockholder
or Company  (the  "OWNER"),  then upon  termination  of this  Agreement  for any
reason,  or in the event any party hereto ceases to be a Stockholder of Company,
the User shall delete and discontinue all such use, and shall not thereafter use
any name, title or expression in connection with any business in which the Owner
may thereafter be engaged that in the reasonable judgment of the Owner so nearly
resembles any of such Marks, or part thereof,  owned or used by the Owner as may
be likely to lead to confusion or uncertainty on the part of the public.  Except
as otherwise  expressly provided herein,  each Stockholder and Company expressly
disclaims any right,  title,  or interest in the ownership and use of any of the
Marks of the others,  and such disclaimer  shall survive any termination of this
Agreement.

                                   ARTICLE 6.
                           TERMINATION AND EXPIRATION

         6.1      TERMINATION OF THE AGREEMENT.

                  (a) This  Agreement  shall  terminate  automatically,  without
         action by any party hereto,  upon the earliest occurrence of any of the
         following events: (1) mutual written agreement of the Stockholders; (2)
         the sale or other  disposition of all or substantially all of Company's
         assets;  (3) the  dissolution  of  Company;  or (4) either  Stockholder
         purchases all of the Shares owned by the other Stockholder.


                                       12
<PAGE>

                  (b) Upon the  occurrence of any of the following  events,  the
         Stockholder to which such event is not applicable  shall have the right
         to terminate this Agreement  immediately by written notice to the other
         Stockholder and Company:

                           (1)   a trustee, receiver or liquidator is appointed
                  for all or a  substantial  part of  the assets or property of
                  either Stockholder;

                           (2)   a voluntary winding-up  petition  is filed with
                  respect to either Stockholder,  or an involuntary  petition is
                  filed and is not  dismissed  within  ninety  (90)  days  after
                  filing;

                           (3)   the  interests  of either  Stockholder  are
                  assigned  for the  benefit of creditors;

                           (4) either  Stockholder  ceases the active conduct of
                  its  business  (provided  that the  Stockholders  agree not to
                  cease  the  active  conduct  of  their  respective  businesses
                  voluntarily   during  the  two  (2)  year  period  immediately
                  following the date hereof);

                           (5)  either   Stockholder   dissolves  or  liquidates
                  (provided  that the  Stockholders  agree  not to  dissolve  or
                  liquidate   voluntarily   during  the  two  (2)  year   period
                  immediately following the date hereof);

                           (6)  either  Stockholder  is in  material  breach  or
                  default  under this  Agreement  provided  that such  breaching
                  Stockholder  is given  notice of such breach and fails to cure
                  such breach within 30 days; or

                           (7) with  respect to WS, upon the death or  Permanent
                  Disability of John Elway.

         In the event of such  termination (a  "STOCKHOLDER  TERMINATION"),  the
         Stockholder to which such event is not applicable (the  "NON-DEFAULTING
         STOCKHOLDER")  shall  have  the  right  and  option  (the  "TERMINATION
         OPTION") but not the  obligation,  exercisable by written notice to the
         other parties hereto,  (i) to purchase the Shares of the Stockholder to
         which such event is applicable (the "AFFECTED  STOCKHOLDER") at a price
         equal to a  percentage  of the Fair  Value of  Company  (determined  as
         specified in the succeeding  clause (c)) equal to the percentage of the
         total  issued and  outstanding  share  capital  of Company  held by the
         Affected Stockholder as of the date of the Stockholder Termination,  or
         (ii) to cause the sale of Company,  either in a private  transaction or
         to the public (at the option of the  Non-Defaulting  Stockholder in its
         discretion)  to a  third  party  that  is not an  Affiliate  of  either
         Stockholder  for a price  equal to the Fair  Value,  in which  case the
         Affected Stockholder agrees to sell its Shares to such third party, or,
         if  applicable,  to  consent to a sale of all or  substantially  all of
         Company's  assets or a merger of  Company  with such third  party.  The
         Termination Option may be exercised by the  Non-Defaulting  Stockholder
         at any time  from the date of the  Stockholder  Termination  until  the
         later of (x) the date that is sixty (60) days  after  such  Stockholder

                                       13
<PAGE>

         Termination, or (y) the date that is thirty (30) days after its receipt
         of the Appraisal (as defined in the succeeding clause (c)).

                  (c) Determination of Fair Value. In the event of a Stockholder
         Termination,  the  Non-Defaulting  Stockholder  shall notify Company of
         such event,  whereupon  Company  shall  promptly  engage an  investment
         banking firm (the  "APPRAISER") to determine the Fair Value (as defined
         below) of Company, at the expense of the Affected Stockholder.  Company
         shall  provide any existing  information  in its  possession or control
         that the  Appraiser  may request in order to determine  the Fair Value.
         The  Appraiser  shall  report the Fair Value of Company in writing (the
         "APPRAISAL")  to each  Stockholder and Company within 60 days after its
         engagement  by Company.  For purposes of this  Agreement,  "FAIR VALUE"
         means the price that a willing  buyer under no compulsion to buy and in
         possession  of all  information  considered  relevant by the  Appraiser
         would pay for the stock of Company, and which a willing seller under no
         compulsion  to sell  would  accept,  taking  into  account  historical,
         present and expected  future  values,  and  assuming  that Company will
         continue to operate Company's  Business as a going concern and that the
         covenants  made in  Sections  7.1 and 7.2  hereof  shall  continue.  In
         determining the Fair Value upon a Stockholder  Termination  pursuant to
         Section  6.1(b)(7),  the  Appraiser  shall also take into  account  the
         effect upon Company of the death or Permanent Disability of John Elway.

         6.2  TOLLING  IN  EVENT  OF  STOCKHOLDER  TERMINATION.  Notwithstanding
anything to the contrary  herein,  the  occurrence of a Stockholder  Termination
shall suspend the right of the Affected  Stockholder  to deliver a Refusal Offer
or sell the Offered Stock under Section 4.2 above, or, if applicable, to deliver
Buy-Sell Offers under Section 3.5 above,  until such time (if any) as the period
of  time  for the  exercise  of the  Termination  Option  by the  Non-Defaulting
Stockholder has expired without such Termination Option being exercised. If such
Termination  Option is exercised  by the  Non-Defaulting  Stockholder,  then any
Refusal  Offer or Buy-Sell  Offers  then in effect,  and all  proceedings  under
Sections  3.5 or 4.2,  shall be deemed to be canceled and shall be of no further
force or effect.

         6.3 EFFECT OF  TERMINATION.  Termination  of this  Agreement  shall not
affect  any  obligations  of either of the  Stockholders  hereunder  which  have
accrued by, and are not discharged  prior to (in  accordance  with their terms),
such termination, nor affect the rights of either Stockholder to recover damages
from the other  Stockholder by reason of any breach of this Agreement  which has
accrued  prior to or would by its nature  accrue after such  termination.  As an
example,  and without  limiting the effect of this  Section,  the  provisions of
Sections  6.1(b),  7.1,  7.2 and  7.5  shall  survive  the  termination  of this
Agreement.

                                   ARTICLE 7.
                            GENERAL AND MISCELLANEOUS

         7.1      NON-COMPETITION; NON-SOLICITATION.

                  (a) As long as it remains a  stockholder  of Company,  neither
         any  Stockholder  nor  any  of  its  Affiliates   shall,   directly  or
         indirectly, other than through Company, engage in, or have any interest

                                       14
<PAGE>

         in any Person that engages in, a business  competitive  with  Company's
         Business within the United States;  provided,  however,  that if at any
         time one  Stockholder  purchases  all of the Shares  owned by the other
         Stockholder,  the  purchasing  Stockholder  shall no longer be bound by
         this  Section  7.1.  The  applicability  of  this  Section  7.1 to each
         Stockholder  shall  survive  the  termination  or  expiration  of  this
         Agreement.   Notwithstanding  anything  to  the  contrary  herein,  any
         Stockholder  may own,  either  of record or  beneficially,  solely  for
         investment  purposes,  up to one percent (1%) of the shares or stock or
         other  equity  interest of any  publicly  traded  corporation  or other
         entity which engages in a business  competitive with Company's Business
         within the United States.

                  (b) Notwithstanding the provisions of Section 7.1(a) above, WS
         acknowledges  that JWG and its Affiliates  already  provide  securities
         brokerage,  corporate  finance,  asset management,  capital  formation,
         investment banking and financial advisory services through  traditional
         means and on-line (including via the medium of e-commerce), and JWG and
         its Affiliates may continue these activities independently.  WS further
         agrees that JWG and its  Affiliates  have no duties or  obligations  to
         Company or WS with respect to such matters.

                  (c) As long as it remains a  stockholder  of Company and for a
         period  of six (6)  months  after  it  ceases  to be a  stockholder  of
         Company,  JWG will not, and will not permit its  Affiliates  to, either
         for  themselves  or on behalf of  another,  without  the prior  written
         consent of Company, solicit, induce or cause any employee of Company or
         WS, or of any Affiliate  thereof,  to leave the  employment of Company,
         WS, or such Affiliate, as the case may be, or become employed by JWG.

                  (d) As long as it remains a  stockholder  of Company and for a
         period  of six (6)  months  after  it  ceases  to be a  stockholder  of
         Company, WS will not, and will not permit its Affiliates to, either for
         themselves or on behalf of another,  without the prior written  consent
         of Company, solicit, induce or cause any employee of Company or JWG, or
         of any Affiliate  thereof,  to leave the employment of Company,  JWG or
         such Affiliate, as the case may be, or become employed by WS.

         7.2  CONFIDENTIALITY.  For so long as this Agreement  remains in effect
and for a period of five (5) years  thereafter,  neither any Stockholder nor any
of its Affiliates shall, directly or indirectly, divulge, use, furnish, disclose
or make  available  to anyone other than  Company or its  affiliates,  or its or
their directors or officers as appropriate,  any Confidential  Information.  For
purposes  of  this  Agreement,   "CONFIDENTIAL  INFORMATION"  means  information
relating to Company,  its clients,  or its business  that derives value from not
being generally known to other persons, including, but not limited to, technical
or nontechnical data,  formulas (including criteria for weighing stock selection
factors),  patterns (including  investment  patterns),  compilations  (including
stock selection and buy lists),  programs,  devices,  methods  (including  stock
selection and portfolio design and monitoring  methods),  techniques,  drawings,
processes,  financial data, or lists of actual or potential clients,  whether or
not reduced to writing.  Confidential Information includes information disclosed
to  Company  by  third   parties  that  Company  is  obligated  to  maintain  as
confidential.  Confidential  Information  subject to this  Agreement may include
information  that is not a trade secret under  applicable  law, but  information


                                       15
<PAGE>

that is not also a trade secret shall constitute  Confidential  Information only
for two (2) years after this Agreement is no longer in effect.

         7.3 BINDING ON  TRANSFEREES.  Except as  otherwise  expressly  provided
herein,  the provisions of this Agreement  shall be binding upon and shall inure
to the benefit of the Stockholders,  and their permitted successors and assigns,
including,  without limitation, all subsequent holders of the shares of Company.
Notwithstanding  anything to the contrary  herein,  no sale,  gift,  assignment,
encumbrance or other transfer or disposition  (by operation of law or otherwise)
of any  Shares  shall  have  any  force,  validity  or  effect,  or  vest in the
transferee  any rights with respect  thereto,  unless and until such  transferee
shall have  agreed in writing to be bound by the  provisions  of this  Agreement
with the same force and effect as if such  transferee had initially been a party
to this Agreement.

         7.4  LEGEND  ON  CERTIFICATES.   Each  certificate  or  other  evidence
representing the Shares shall bear the following legend:

                  "Transfer of any of the shares represented by this certificate
                  and the  exercise  of the  voting  rights of such  shares  are
                  restricted  by and  entitled to the  benefits of that  certain
                  Stockholders Agreement dated July 15, 1999, as amended, by and
                  among the holders of issued and outstanding shares of Company,
                  a copy of which may be  inspected at the  principal  office of
                  Company."

         7.5      MEDIATION; ARBITRATION.

                  (a) Any  controversy or claim arising from, out of or relating
         to this Agreement,  the breach hereof or the  termination  hereof which
         would give rise to a claim under federal, state or local law (including
         but not  limited  to  claims  based  in tort or  contract,  claims  for
         discrimination  under state or federal law, and/or claims for violation
         of any federal,  state or local law, statute or regulation)  ("CLAIMS")
         shall  first  be  submitted  for  mediation  in a  conference  with  an
         impartial mediator  ("MEDIATOR")  selected jointly by the parties.  The
         parties will use their best efforts to  participate  in such  mediation
         conference within forty five (45) days after either makes a Claim. Both
         parties shall attend such  mediation  conference and attempt to resolve
         any and all Claims.  Notwithstanding the foregoing,  either party shall
         have the right to seek injunctive  and/or other  equitable  relief in a
         court of competent  jurisdiction  in the event of a material  breach of
         the   provisions  of  Sections  7.1  or  7.2  of  this  Agreement  upon
         twenty-four (24) hours' prior written notice to the other party.

                  (b) If the  parties  are not able to  resolve  all  Claims  by
         mediation, any unresolved Claims, including any dispute as to whether a
         matter  constitutes  a Claim which must be  submitted  to  arbitration,
         shall be  determined  by final  and  binding  arbitration  in West Palm
         Beach,  Florida or  Atlanta,  Georgia  (as  selected by WS), or another
         mutually agreed upon location in accordance  with the commercial  rules
         ("RULES") of the American  Arbitration  Association,  by an experienced
         arbitrator licensed to practice law in the State of Florida or Georgia,


                                       16
<PAGE>

         in  accordance  with  such  Rules,  except  as  herein  specified.  The
         arbitrator  shall be selected by alternate  striking from a list of six
         (6) arbitrators, half of which shall be supplied by JWG and half by WS.
         If WS does not  supply a list of  arbitrators,  JWG  shall  select  the
         arbitrator.  If WS does  supply a list,  JWG shall  strike  first.  The
         process shall be repeated twice until an arbitrator is selected.  If an
         arbitrator  is still not  selected  by the  above  process,  then,  the
         Mediator  shall  provide  a list  of  three  (3)  names  which  will be
         alternately struck, with JWG striking first, until a selection is made.

                  (c) A demand for arbitration shall be made within a reasonable
         time after the Claim has arisen and has not been resolved by mediation.
         In no event  shall the  demand for  arbitration  be made after the date
         when  institution of legal and/or equitable  proceedings  based on such
         Claim would be barred by the applicable  statute of  limitations.  Each
         party to the arbitration  will be entitled to be represented by counsel
         and will have the  opportunity to take such  depositions  and undertake
         such other discovery as the arbitrator may determine to be appropriate.
         The  arbitrator  shall have the authority to hear and grant a motion to
         dismiss and/or for summary judgment,  applying the standards  governing
         such motions  under the Federal  Rules of Civil  Procedure.  Each party
         shall  have the  right to  subpoena  witnesses  and  documents  for the
         arbitration  hearing.  A court  reporter  shall record all  arbitration
         proceedings. The decision of the arbitrator may be entered and enforced
         in any court of competent jurisdiction by either JWG or WS.

                  (d)  Each  party  shall  pay  the  fees of its  attorneys  the
         expenses  of its  witnesses  and  any  other  expenses  connected  with
         presenting  its case (except as otherwise  awarded by the  arbitrator).
         Other costs, including the fees of the Mediator or the arbitrator,  the
         cost of any record or transcript of the proceedings, and administrative
         fees,  shall be borne  one-half  (1/2) by WS and one-half (1/2) by JWG.
         Should  either  party  pursue  any  dispute  or matter  covered by this
         Section 7.5 by any method other than said  arbitration,  the  defending
         party shall be entitled to recover  from the moving  party all damages,
         costs, expenses, and attorneys' fees incurred by the defending party as
         a result of such action.  The provisions  contained in this Section 7.5
         shall survive the termination and/or expiration of this Agreement.

                  (e) Notwithstanding  this Section 7.5 or anything else in this
         Agreement,  the  resolution  of any Disputed  Matter shall be addressed
         pursuant  to the terms of  ARTICLE 3 hereof  and not  pursuant  to this
         Section 7.5.

         7.6 NOTICES. All notices,  consents,  requests,  and demands to or upon
the respective  parties hereto to be effective  shall be in writing and,  unless
otherwise expressly provided herein,  shall be deemed to have been duly given or
made (i) on the date  delivered  in person;  (ii) on the date  indicated  on the
return receipt if mailed postage prepaid,  by certified or registered U.S. Mail,
with return receipt  requested;  (iii) on the date transmitted by facsimile,  if
sent by 5:00  P.M.,  Eastern  Time,  and  confirmation  of  receipt  thereof  is
reflected  or  obtained;  or (iv) if sent by Federal  Express or other  national
recognized  overnight  courier  service or  overnight  express U.S.  Mail,  with


                                       17
<PAGE>

service charges or postage prepaid, then on the next business day after delivery
to the  courier  service  or U.S.  Mail  (in time  for and  specifying  next day
delivery).  In each case (except for personal delivery) such notices,  requests,
demands,  and  other  communications  shall be sent to a party at the  following
addresses:

                  To JWG:           980 N. Federal Highway
                                    Suite 310
                                    Boca Raton, Florida 33432
                                    Attn:    Marshall T. Leeds
                                    Facsimile: 561 338-2827

                  To WS:            10030 East Arapahoe Road
                                    Englewood, Colorado 80110
                                    Attn:    John Elway
                                    Facsimile:  (303)

                  To Company:       980 N. Federal Highway
                                    Suite 310
                                    Boca Raton, Florida 33432
                                    Attn:    Marshall T. Leeds
                                    Facsimile: 561 338-2827

Any party  hereto may change its address for the  purpose of this  Agreement  by
giving notice to the other  parties at the addresses and in the manner  provided
above.

         7.7 GOVERNING LAW. The validity and effect of this  Agreement  shall be
governed by, and  construed  and enforced in  accordance  with,  the laws of the
State of Florida, without regard to its principles of conflicts of laws.

         7.8 PARTIAL  INVALIDITY.  If any term,  covenant or  provision  of this
Agreement,  or any part thereof, is found by any court of competent jurisdiction
to be  invalid,  illegal or  unenforceable  in any  respect,  the same shall not
affect the remainder of such term,  covenant or  provision,  or any other terms,
covenants  or  provisions  of this  Agreement,  all of which  shall be given the
maximum effect possible without regard to the invalid,  illegal or unenforceable
term, covenant or provision,  or portion thereof,  unless the result of any such
invalidity,  illegality or unenforceability shall be to cause a material failure
of  consideration  to the party  seeking to sustain  the  validity,  legality or
enforceability of the subject provision. In lieu of any such invalid, illegal or
unenforceable  provision, and absent any such material failure of consideration,
the parties  hereto intend that there shall be  substituted  therefor as part of
this  Agreement  a term,  covenant  or  provision  as  similar  in terms to such
invalid,  illegal or unenforceable term, covenant or provision, or part thereof,
as may be possible and be valid, legal and enforceable.

         7.9 WAIVER. No failure on the part of any party hereto to exercise, and
no delay in exercising,  any right, power or remedy hereunder shall operate as a
waiver thereof,  nor shall any single or partial exercise of any right, power or


                                       18
<PAGE>

remedy by any such party preclude any other or further  exercise  thereof or the
exercise of any other right, power or remedy. No express waiver or assent by any
party  hereto  to any  breach of or  default  in any term or  condition  of this
Agreement shall constitute a waiver of or an assent to any succeeding  breach of
or default in the same or any other term or condition hereof.

         7.10 FURTHER DOCUMENTS AND ACTIONS. The parties shall take such further
actions and execute and deliver  such  further  documents as may be necessary or
convenient  from  time to time to more  effectively  carry  out the  intent  and
purposes of this  Agreement and to establish and protect the rights and remedies
created or intended to be created hereunder.

         7.11 HEADINGS.  The headings as to the contents of particular  sections
or paragraphs of this Agreement are inserted only for  convenience and shall not
be construed as a part of this Agreement nor as a limitation on the scope of any
of the terms or provisions of this Agreement.

         7.12 ENTIRE AGREEMENT.  This Agreement supersedes all prior discussions
and  agreements  between the parties with respect to the subject  matter hereof,
and this  Agreement,  together  with any documents  that are attached  hereto as
Exhibits  and  Schedules,  contains  the sole and entire  agreement  between the
parties with respect to the matters covered hereby.  This Agreement shall not be
modified or amended except by an instrument in writing signed by or on behalf of
the party or parties to be bound by such modification or amendment.

                      [SIGNATURES APPEAR ON FOLLOWING PAGE]


                                       19
<PAGE>

         IN  WITNESS  WHEREOF,  each  of the  parties  hereto  has  caused  this
Agreement  to be executed on its behalf on the day and year set forth across its
signature below.

                                        JWGENESIS FINANCIAL CORP.



                                        By: /s/ Marshall T. Leeds
                                        Name: Marshall T. Leeds
                                        Title: President



                                        WOODY SPRINGS LLC



                                        By: /s/ John Elway
                                        Name:__________________________
                                        Title:_________________________



                                      MVP.COM, INC.


                                       By: /s/ Joel E. Marks
                                       Name: Joel E. Marks
                                       Title: Secretary



                              EMPLOYMENT AGREEMENT


          This Employment  Agreement (the "AGREEMENT") is entered into as of the
15th day of July, 1999 ("COMMENCEMENT DATE"), by and between JWGenesis Financial
Corp.,  a Florida  corporation  with its  principal  offices  at 980 N.  Federal
Highway,  Suite 300, Boca Raton,  Florida 33432 ("COMPANY"),  and John Elway, an
individual with his principal address at 10030 East Arapahoe Road, Englewood, CO
80110  ("EXECUTIVE"),  with respect to the engagement of Executive to provide to
Company the services set forth below on the following terms and conditions:

1. ENGAGEMENT AND TERM. Company hereby employs  Executive,  and Executive hereby
accepts  such  employment,  to provide  or perform  the  services  described  in
Paragraph 3 hereof during the five-year period starting on the Commencement Date
(the "TERM"),  in consideration  for the compensation to Executive  described in
Paragraph 2 hereof.  Each of the five  consecutive  twelve-month  periods of the
Term,  starting with the Commencement Date, is referred to herein as a "CONTRACT
YEAR."

2.  COMPENSATION.  In  consideration  for Executive's  services to Company to be
rendered  hereunder,  Company  shall  execute and  deliver to  Executive a Stock
Option  Agreement  in  substantially  the form  attached  hereto as  EXHIBIT  A,
pursuant  to which (i)  Executive  will be granted a fully  vested  option  (the
"OPTION") to purchase four hundred and fifty  thousand  (450,000)  shares of the
Company's common stock, $.001 par value (the "SHARES"), at a price of $13.40 per
share,  which Option shall  terminate on the fifth  anniversary of its grant and
(ii) Executive will be entitled to certain  registration  rights with respect to
any Shares acquired by him pursuant to the exercise of his Option.

3.       CONSULTING AND PERSONAL SERVICES.

         (a) During the Term, Executive shall, faithfully and to the best of his
ability,  provide  services  to Company  and its  affiliates  as required in the
following  areas:  (i)  consultation  and advice with respect to  strategies  to
promote the  business  and profile of Company and to motivate  the  personnel of
Company;  (ii)  on-camera  spokesperson  and broadcast  personality  services in
connection  with  the  production  and  broadcast  of one or more  radio  and/or
television  commercials  commissioned by Company;  (iii) print media personality
services,  including  availability  for  promotional  photography  sessions,  in
connection  with the production  and  dissemination  of one or more  print-based
advertising  and/or marketing  campaigns  commissioned by Company;  (iv) on-line
services,  including  availability  for on-line  conferences  and other  special
promotional  events  sponsored by Company;  (v) personal  appearances at various
Company-sponsored sales conferences, employee meetings and public functions; and
(vi) such other  services as may be mutually  agreed upon by the parties.  In no
event shall the  aggregate  number of days on which  services are required to be
provided  by  Executive  exceed  ten  (10)  days  per  Contract  Year.   Company
acknowledges  that Executive has other  professional  and personal  commitments.
Company shall use its best efforts to notify Executive at least thirty (30) days
prior to each proposed scheduled service date and Executive shall use reasonable
efforts to accommodate  Company's  proposed  scheduled service dates.  Executive
shall provide on a regular basis to the person  designated  from time to time by


<PAGE>

Company (the  "DESIGNATED  LIAISON"),  a schedule of  professional  and personal
commitments  of  Executive  that could affect the  availability  of Executive to
provide services hereunder.

         (b) Executive  also agrees,  if requested by Company and  acceptable to
Executive, to serve as a member of the Board of Directors of Company (but not of
any  subsidiary  of Company)  and  committees  thereof  without  any  additional
compensation  therefor,  except for such as Company may pay to other persons who
serve as outside directors.

         (c) Executive  agrees to devote such  reasonable  amount of time to the
promotion  of the  Company's  interests  as  Executive  deems  is  necessary  to
discharge his duties in good faith, with the understanding  that Executive shall
not be required to work full time or keep regular or  specified  office hours or
provide his services at a particular location.

         (d) Executive agrees to cooperate with the Company's  efforts to obtain
a life insurance  policy,  paid by the Company,  that insures  Executive's  life
during the Term and names the Company as the beneficiary.

4. EXPENSES.  Company shall promptly reimburse Executive for documented expenses
reasonably   incurred  by  Executive  and  his  guest  in  connection  with  the
performance  of his services  hereunder.  Air travel for Executive and his guest
shall be on a domestic first-class basis, or its equivalent international basis.
Hotel stays for  Executive and his guest shall be at Marriott  Hotels,  or their
equivalent.  Executive  and his guest's  ground  transportation  and meals while
traveling shall be reimbursed at an agreed upon per diem or shall be provided by
Company.

5.       PROTECTION OF CONFIDENTIAL INFORMATION; NON-COMPETITION.

         (a) Executive acknowledges that Executive's work for Company will bring
Executive  into close  contact  with many  confidential  affairs of Company  not
readily available to the public,  and plans for future  developments of Company.
Accordingly,  Executive hereby agrees that, as a material inducement for Company
to enter into this Agreement,  Executive is subject to the following restrictive
covenants:

                  (i) Executive  will not,  during the Term or at any time for a
         period of five (5) years thereafter, divulge, use, furnish, disclose or
         make available to anyone other than Company or its  affiliates,  or its
         or  their  directors  or  officers  as  appropriate,  any  Confidential
         Information  (as  defined  below),   except  as  may  be  necessary  or
         appropriate  in  the  ordinary  course  of  performing  the  consulting
         services set forth herein.

                                       2
<PAGE>

                  (ii)   For   purposes   of   this   Agreement,   "CONFIDENTIAL
         INFORMATION" means information relating to Company (which includes such
         information  as  previously  related  to  Executive  prior  to the date
         hereof), its clients, or its business that derives value from not being
         generally  known to  other  persons,  including,  but not  limited  to,
         technical  or  nontechnical  data,  formulas  (including  criteria  for
         weighing  stock  selection  factors),  patterns  (including  investment
         patterns),  compilations  (including  stock  selection  and buy lists),
         programs,  devices,  methods  (including  stock selection and portfolio
         design  and  monitoring  methods),  techniques,   drawings,  processes,
         financial data, or lists of actual or potential clients, whether or not
         reduced  to  writing.  Confidential  Information  includes  information
         disclosed  to Company by third  parties  that  Company is  obligated to
         maintain  as  confidential.  Confidential  Information  subject to this
         Agreement  may include  information  that is not a trade  secret  under
         applicable law, but  information  that is not also a trade secret shall
         constitute  Confidential  Information only for two years after the last
         day  Executive  is  engaged   hereunder   (whether  this  Agreement  is
         terminated voluntarily or involuntarily, with or without cause).

                  (iii) Executive agrees that Executive shall not make or retain
         a copy of,  nor make or cause to be made any  notes of,  nor  remove or
         cause to be removed  from the  premises  of  Company,  any  document or
         recording  incorporating any Confidential  Information  belonging to or
         relating to Company (which, Executive acknowledges, is and shall remain
         at all times the property of Company)  unless such copying or making of
         notes or removal of any such  document or  recording  is  necessary  or
         appropriate for the proper and efficient  discharge by Executive of the
         consulting services set forth herein;  PROVIDED,  HOWEVER,  that if the
         Board of  Directors  or a  senior  executive  officer  of  Company  has
         authorized  removal  or  copying  of  such  Confidential   Information,
         Executive  shall  return  such  document,  papers,  copies  or notes to
         Company  forthwith after the authorized  purpose has ceased or has been
         completed or on the demand of Company.

                  (iv)  If  Company's  engagement  of  Executive  is  terminated
         hereunder,  whether by Company or by Executive and for whatever reason,
         Executive  will  immediately  deliver  to  Company,  within  three  (3)
         business days of a request by Company: (A) all materials  incorporating
         Confidential  Information  and  (B)  any  and  all  other  property  or
         equipment  which is properly the  property of Company or any  affiliate
         thereof.

         (b) Executive  acknowledges  that  Executive's  services are unique and
extraordinary.  Executive also acknowledges  that Executive's  position may give
Executive  access to Confidential  Information of substantial  importance to the
business of Company.  If Company terminates its engagement of Executive pursuant


                                       3
<PAGE>

to Paragraphs  6(a) or (b), or Executive  terminates  the engagement for reasons
other than pursuant to Paragraph  6(c),  Executive  will not, at any time within
two (2) years after such termination (the "NON-COMPETITION PERIOD"), directly or
indirectly,  for any reason,  for his own  account,  or on behalf of or together
with any other person, be engaged as an officer, director, employee, independent
contractor,  Executive or advisor, or sales representative of any kind, or as an
owner, co-owner, or other investor of or in, a business that provides securities
brokerage,  corporate finance, asset management,  capital formation,  investment
banking,  financial advisory, or other services in competition with the business
engaged in by Company  within the  continental  United States on the date hereof
or, to the extent  permitted by and enforceable  under  applicable law, in which
Company is so engaged on the date of Executive's termination.

                  Notwithstanding the foregoing, Executive may own and hold as a
passive investment up to one percent (1%) of the outstanding  capital stock of a
competing  entity if that class of stock is listed for trading or quotation on a
national or regional stock exchange  registered with the Securities and Exchange
Commission or The Nasdaq Stock Market.

         (c)  Executive  also agrees that,  during the  Non-Competition  Period,
Executive  shall not,  directly or indirectly,  solicit,  offer to hire,  entice
away, or in any other manner  persuade or attempt to persuade any person who is,
at that time, an officer,  employee, agent,  representative,  or spokesperson of
Company to discontinue his or her relationship with Company (each, a "PROHIBITED
SOLICITATION").  Executive  shall  be  deemed  to be in  breach  of  Executive's
obligations  under this  Paragraph  5(c) if any business  entity  which  employs
Executive,  or in which he has any  direct or  indirect  interest,  engages in a
Prohibited Solicitation, but only if the Prohibited Solicitation results from an
action or effort of Executive undertaken for such purpose.

6.       TERMINATION.

         (a)  Company  may  terminate  this  Agreement  and  its  engagement  of
Executive upon written notice to Executive "for cause," effective as of the date
of such written notice.  For purposes of this Paragraph 6(a) "CAUSE" shall mean:
(i) commission of any act of willful  misconduct,  fraud or gross  negligence by
Executive in providing  consulting  services  hereunder;  (ii) willful  failure,
refusal or neglect by Executive to comply with Executive's  material obligations
hereunder, which failure, refusal or neglect is not cured to the satisfaction of
Company  within  fourteen (14) business days after  Company's  written notice to
Executive  thereof;   (iii)  the  commission  by  Executive  of  any  act  which
constitutes  a  felony  or  involves  moral  turpitude;   or  (iv)  the  knowing
disparagement  by  Executive  of  Company,  its  products  or  services,  or its
personnel.

         (b)  Company  may  terminate  this  Agreement  and  its  engagement  of
Executive  upon the death or  disability  of  Executive.  For  purposes  of this
Paragraph 6(b),  "DISABILITY"  shall mean Executive's  unavailability to perform

                                       4
<PAGE>

services  requested by Company  because of physical or mental  injury or illness
during any  continuous  period of one hundred  twenty  (120) days or for shorter
periods  aggregating  more than one hundred twenty (120) days in any consecutive
twelve-month period.

         (c)  Executive  may  terminate  this  Agreement  only if  Company is in
material breach of its obligations to Executive hereunder,  and Company fails to
cure such breach to the reasonable  satisfaction  of Executive  within  fourteen
(14)  business  days  following  written  notice of such breach by  Executive to
Company.

         (d) If Company  terminates  its  engagement  of  Executive  pursuant to
Paragraph 6(a) or 6(b) above,  Executive shall be entitled to receive any unpaid
reimbursable  expenses  incurred  as  of  the  date  of  such  termination  (the
"TERMINATION DATE").

7.  PUBLICITY  RIGHTS.  Executive  hereby  grants to Company and its  affiliates
during the Period of Use (as defined below) the  non-exclusive  worldwide right,
license  and  authority  to use  his  name,  image,  likeness,  persona,  voice,
personality,  style, presence,  mannerisms, and biographical information in, and
for the purposes of promoting Company, its affiliates, and the services rendered
by Executive  pursuant to this  Agreement.  Notwithstanding  the foregoing,  the
parties agree that all rights granted to Company  hereunder  shall be subject to
the prior review and approval by  Executive  of Company's  proposed  uses of his
name, image, likeness, persona, voice, personality,  style, presence, mannerisms
and biographical information, which approval shall not be unreasonably withheld,
condition or delayed. Prior to the first use of any such material, Company shall
deliver  to  Executive  or  his  designated  representative  (initially  Jeffrey
Sperbeck) true, correct and complete copies thereof.  Executive shall have seven
(7) days  following  receipt of such  material to object in writing to Company's
use of such material.  If Company  receives  written  notice of such  objection,
Company  agrees  that it will  not  utilize  the  containing  the  name,  image,
likeness,   persona,  voice,   personality,   style,  presence,   mannerisms  or
biographical  information of Executive  unless or until  Executive's  reasonable
objections   have  been  satisfied  and  such  material  has  been  modified  to
Executive's reasonable satisfaction.  If Executive does not object to the use of
any such material in writing within such seven (7)-day  period,  Executive shall
be deemed to have  consented  to its use.  For  purposes  of this  Paragraph  7,
"PERIOD OF USE" shall mean the period of time starting on the Commencement  Date
and ending on its fifth anniversary, whether or not this Agreement is terminated
prior  to the  end of the  Term;  provided,  however,  that  if  this  Agreement
terminates  pursuant to Paragraph  6(c),  the Period of Use shall expire six (6)
months following the Paragraph 6(c) Termination Date.

8. RIGHTS TO WORK PRODUCT.  To the greatest extent  possible,  any work product,
property, data,  documentation or information or materials prepared,  conceived,
discovered, developed or created by Executive, including Executive's affiliates,
agents and  subcontractors,  in connection with performing  consulting  services
during the Term ("WORK PRODUCT"),  shall be deemed to be "work made for hire" as

                                       5
<PAGE>

defined in the Copyright Act, 17 U.S.C.A.  Section 101 et. seq., as amended, and
owned exclusively and perpetually by Company.  Executive hereby  unconditionally
and irrevocably  transfers and assigns to Company all  intellectual  property or
other rights,  title and interest Executive may currently have (or in the future
may have) by operation of law or otherwise in or to any Work Product.  Executive
agrees to execute and deliver to Company,  at Company's expense,  any transfers,
assignments,  documents or other instruments which Company may deem necessary or
appropriate  to vest  complete  and  perpetual  title and  ownership of any Work
Product and all associated rights exclusively in Company.

9.       MEDIATION; ARBITRATION.

         (a) Any  controversy  or claim arising from, out of or relating to this
Agreement, the breach hereof or the engagement or termination hereof which would
give  rise to a claim  under  federal,  state or local  law  (including  but not
limited to claims based in tort or  contract,  claims for  discrimination  under
state or federal law, and/or claims for violation of any federal, state or local
law, statute or regulation) ("CLAIMS") shall first be submitted for mediation in
a conference with an impartial  mediator  ("MEDIATOR")  selected  jointly by the
parties.  The  parties  will use  their  best  efforts  to  participate  in such
mediation  conference  within  forty five (45) days after  either makes a Claim.
Both parties shall attend such  mediation  conference and attempt to resolve any
and all Claims. Notwithstanding the foregoing, either party shall have the right
to seek  injunctive  and/or  other  equitable  relief  in a court  of  competent
jurisdiction  in the event of a material  breach of the  provisions of Paragraph
5(a),  5(b),  5(c), 7 or 8 of this Agreement upon  twenty-four (24) hours' prior
written notice to the other party.

         (b) If the parties are not able to resolve all Claims by mediation, any
unresolved  Claims,  including any dispute as to whether a matter  constitutes a
Claim which must be submitted to  arbitration,  shall be determined by final and
binding arbitration in West Palm Beach, Florida or Atlanta, Georgia (as selected
by Executive),  or another  mutually agreed upon location in accordance with the
commercial  rules  ("RULES")  of the  American  Arbitration  Association,  by an
experienced  arbitrator  licensed  to  practice  law in the State of  Florida or
Georgia,  in  accordance  with  such  Rules,  except as  herein  specified.  The
arbitrator  shall  be  selected  by  alternate  striking  from a list of six (6)
arbitrators,  half of which shall be supplied by Company and half by  Executive.
If Executive  does not supply a list of  arbitrators,  Company  shall select the
arbitrator.  If Executive  does supply a list,  Company shall strike first.  The
process  shall  be  repeated  twice  until  an  arbitrator  is  selected.  If an
arbitrator is still not selected by the above process,  then, the Mediator shall
provide a list of three (3) names which will be alternately struck, with Company
striking first, until a selection is made.

         (c) A demand for  arbitration  shall be made within a  reasonable  time
after the Claim has arisen and has not been resolved by  mediation.  In no event
shall the demand for  arbitration  be made  after the date when  institution  of
legal and/or  equitable  proceedings  based on such Claim would be barred by the


                                       6
<PAGE>

applicable  statute  of  limitations.  Each  party  to the  arbitration  will be
entitled to be represented by counsel and will have the opportunity to take such
depositions  and undertake such other  discovery as the arbitrator may determine
to be appropriate.  The arbitrator  shall have the authority to hear and grant a
motion to dismiss and/or for summary judgment,  applying the standards governing
such motions under the Federal Rules of Civil  Procedure.  Each party shall have
the right to subpoena  witnesses and documents for the  arbitration  hearing.  A
court reporter  shall record all  arbitration  proceedings.  The decision of the
arbitrator may be entered and enforced in any court of competent jurisdiction by
either Company or Executive.

         (d) Each party shall pay the fees of its  attorneys the expenses of its
witnesses and any other expenses  connected with  presenting its case (except as
otherwise  awarded by the  arbitrator).  Other costs,  including the fees of the
Mediator  or the  arbitrator,  the  cost  of any  record  or  transcript  of the
proceedings, and administrative fees, shall be borne one-half (1/2) by Executive
and one-half (1/2) by Company.  Should either party pursue any dispute or matter
covered by this  Paragraph  9 by any method  other  than said  arbitration,  the
defending  party shall be entitled to recover from the moving party all damages,
costs, expenses, and attorneys' fees incurred by the defending party as a result
of such action.  The provisions  contained in this Paragraph 9 shall survive the
termination and/or expiration of this Agreement.

10.      INDEMNIFICATION.

         (a) Each of the parties agrees to indemnify and hold harmless the other
party, its officers, directors and employees, from and against any and all loss,
liability,  claims,  costs and damages,  including but not limited to reasonable
attorneys  fees,  arising  directly or indirectly from a breach of the terms and
conditions of this Agreement by the other party.

         (b) Company  agrees to indemnify and hold harmless  Executive  from any
and all third party claims,  actions,  suits,  demands,  loses,  damages and all
costs and expenses including but not limited to reasonable attorney's fees which
Consultant may hereafter incur in connection with, or arising out of Executive's
good  faith  performance  of  his  obligations  undertaken  herein,  except  for
negligent  acts of Executive  and acts of  intentional  misconduct  of Executive
provided that Company shall be given prompt notice thereof.

11.      GENERAL AND MISCELLANEOUS.

         (a) All  notices,  consents,  requests,  and  demands  to or  upon  the
respective  parties  hereto to be  effective  shall be in  writing  and,  unless
otherwise expressly provided herein,  shall be deemed to have been duly given or
made (i) on the date  delivered  in person,  (ii) on the date  indicated  on the
return receipt if mailed postage prepaid,  by certified or registered U.S. Mail,
with return receipt  requested,  (iii) on the date transmitted by facsimile,  if
sent by 5:00  P.M.,  Eastern  Time,  and  confirmation  of  receipt  thereof  is

                                       7
<PAGE>

reflected  or  obtained,  or (iv) if sent by Federal  Express or other  national
recognized  overnight  courier  service or  overnight  express U.S.  Mail,  with
service charges or postage prepaid, then on the next business day after delivery
to the  courier  service  or U.S.  Mail  (in time  for and  specifying  next day
delivery).  In each case (except for personal delivery) such notices,  requests,
demands,  and other communications shall be sent to a party at its address first
set forth above.

         (b) Executive  shall not have the right to assign this Agreement or any
of Executive's rights or obligations hereunder.  Company shall have the right to
assign this Agreement to any direct or indirect  subsidiary of Company.  Company
shall not have the right to assign this Agreement to a third party in connection
with the  transfer  of a material  portion of  Company's  business  without  the
consent  of  Executive,  such  consent  not  to be  unreasonably  withheld.  Any
assignment by Company of this Agreement or any of its rights hereunder shall not
relieve it of its  obligations  hereunder.  Company  shall  notify  Executive if
Company assigns this Agreement.

         (c) No course of dealing  nor any delay on the part of either  party in
exercising  any rights  hereunder will operate as a waiver of any rights of such
party.  No  waiver  of any  default  or  breach  of  this  Agreement  (or of the
application  of any  term,  covenant  or  provision  hereof)  shall be  deemed a
continuing  waiver or a waiver of any other  breach or default (or the waiver of
any other application of any term, covenant or provision).

         (d) Notwithstanding any other provisions of this Agreement,  Paragraphs
5, 7, 8, 9, 10, and, to the extent of expenses  incurred by  Executive  prior to
the effective date of termination, Paragraph 4, shall survive any termination of
this Agreement and shall remain in full force and effect.

         (e) This  Agreement  shall be governed,  interpreted  and  construed in
accordance  with the laws of the State of Florida  without regard to conflict of
law principles.  Any suit,  action or proceeding with respect to this Agreement,
to the extent permitted by paragraph 10 hereof,  shall be brought exclusively in
the state courts of the State of Florida or in the federal  courts of the United
States which are located in West Palm Beach,  Florida.  The parties hereby agree
to submit to the  jurisdiction and venue of such courts for the purposes hereof.
Each party  agrees that,  to the extent  permitted by law, the losing party in a
suit, action or proceeding in connection herewith shall pay the prevailing party
its reasonable attorneys' fees incurred in connection therewith.

         (f) This Agreement constitutes the entire agreement between the parties
and supersedes all prior understandings and agreements, whether oral or written,
regarding  Executive's  engagement by Company to provide the consulting services
set forth  herein.  This  Agreement  shall not be altered or modified  except in
writing, duly executed by the parties hereto.


                                       8
<PAGE>

         (g) Company and Executive hereby warrant and agree that each is free to
enter into this Agreement.

         (h) If any term,  covenant or provision of this Agreement,  or any part
thereof, is found by any court of competent jurisdiction to be invalid,  illegal
or unenforceable in any respect, the same shall not affect the remainder of such
term, covenant or provision, or any other terms, covenants or provisions of this
Agreement,  all of which  shall be given the  maximum  effect  possible  without
regard to the invalid,  illegal or unenforceable term, covenant or provision, or
portion  thereof,  unless  the  result  of any such  invalidity,  illegality  or
unenforceability  shall be to cause a material  failure of  consideration to the
party seeking to sustain the validity, legality or enforceability of the subject
provision. In lieu of any such invalid,  illegal or unenforceable provision, and
absent any such material  failure of  consideration,  the parties  hereto intend
that there  shall be  substituted  therefor  as part of this  Agreement  a term,
covenant  or  provision  as  similar  in  terms  to  such  invalid,  illegal  or
unenforceable term,  covenant or provision,  or part thereof, as may be possible
and be valid, legal and enforceable.


                  [remainder of page left blank intentionally]


                                       9
<PAGE>


         IN WITNESS WHEREOF, the parties hereto have duly executed and delivered
this Agreement as of the day and year first above written.

                                               "COMPANY"

                                     JWGENESIS FINANCIAL CORP.



                                     By:  /s/ Marshall T. Leeds
                                          Marshall T. Leeds,
                                          Chairman and Chief Executive Officer



                                                "EXECUTIVE"



                                      /s/ John Elway
                                     JOHN ELWAY




                             STOCK OPTION AGREEMENT


         This STOCK OPTION AGREEMENT (the  "Agreement") is made and entered into
this 15th day of July 1999, by and between JWGenesis  Financial Corp., a Florida
corporation (the "Company"), and John Elway (the "Optionee").

                              W I T N E S S E T H:

         WHEREAS, pursuant to that certain Employment Agreement dated as of July
15,  1999,  by and  between  the  Company  and  the  Optionee  (the  "Employment
Agreement")  the Company  expects (and desires to motivate)  Optionee to provide
valuable  services to the Company that will enhance the value of the Company for
its Stockholders; and

         WHEREAS,  in consideration  of such services,  the Company has approved
the grant of an option to purchase shares of the Company's  common stock,  $.001
par value  ("Common  Stock"),  to the  Optionee,  on the  terms  and  conditions
hereinafter set forth.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
agreements,  representations  and undertakings  contained herein, and other good
and valuable consideration, the parties hereto hereby agree as follows:

         1.  GRANT  OF  OPTION.  Subject  to the  terms  and  conditions  of the
Employment  Agreement  and this  Agreement,  the  Company  hereby  grants to the
Optionee the right and option (the  "Option") to purchase four hundred and fifty
thousand  (450,000)  shares of  Common  Stock  (the  "Shares"),  exercisable  in
accordance with the provisions of paragraph 2 hereof. The term of this Option is
five (5) years from the date first above written.

         2.       OPTION PRICE; EXERCISE OF OPTION.

                  (a) OPTION PRICE.  The purchase price of each Share subject to
         this  Option  shall be $13.40,  subject to  adjustment  as  provided in
         paragraph 4.

                  (b)  VESTING.  This Option is fully vested as to all Shares as
of the date of grant.

                  (c)  MANNER OF  EXERCISE.  This  Option  may be  exercised  by
         delivering  written notice of exercise to the Secretary of the Company,
         in person,  or by registered mail,  postage  prepaid,  addressed to the
         attention of the  Secretary of the Company at the location at which the


<PAGE>

         Company then maintains its principal office, and if so mailed, the date
         of mailing will be considered  the date of exercise.  Such notice shall
         be in substantially the form attached hereto as Appendix A and shall be
         accompanied  by  payment  in full of the total  purchase  price for the
         Shares being  purchased.  The  Company,  in the event of exercise by an
         authorized  person other than the  Optionee,  may require  proof of the
         right of such person to exercise this Option.

                  (d) PERSON WHO MAY EXERCISE OPTION. During the lifetime of the
         Optionee, this Option shall be exercisable only by the Optionee and his
         permitted  assigns,  or if  the  Optionee  is  disabled,  by  his  duly
         appointed  guardian or legal  representative on the Optionee's  behalf.
         Upon the death of the  Optionee,  this Option may be  exercised  by the
         Optionee's legal  representative  or by a person who receives the right
         to exercise this Option under the Optionee's  will or by the applicable
         laws of descent and distribution.

                  3. TRANSFERABILITY.  This Agreement, the Option and all rights
         hereunder shall not be transferable or assignable by the Optionee or by
         any other person entitled hereunder to exercise any such rights without
         the  express  prior  written  consent of the  Company.  The Company may
         condition  any such consent upon  receipt of  satisfactory  evidence of
         compliance  with any  applicable  securities  laws and may  require any
         transferee to enter into a new option  agreement  substantially  in the
         form of this Agreement to reflect the outstanding portion of the Option
         to be held by such transferee.

         4.       ADJUSTMENT OF SHARES.

                  (a)  Provision for  Conversion in Case of Merger,  etc. In the
         event of an exchange of the then outstanding Common Stock in connection
         with a merger,  consolidation,  or other reorganization of the Company,
         or a sale by the Company of all or a portion of its assets, for cash or
         for a  different  number or class of stock or other  securities  of the
         Company  or for  shares of the stock or other  securities  of any other
         company,  then the number and class of stock or other  securities  that
         shall be subject to this  Option  and the  purchase  price that must be
         paid  thereafter  upon  exercise of this Option shall be  appropriately
         adjusted  by the Board of  Directors  of the  Company in its good faith
         discretion to reflect such event.

                  (b) Adjustment  for Change in Capital Stock.  In the event the
         Company  subdivides  its  outstanding  shares  of Common  Stock  into a
         greater number of shares or combines its  outstanding  shares of Common
         Stock into a smaller  number of shares,  then the number of Shares that
         shall be subject to this  Option  and the  purchase  price that must be
         paid  thereafter  upon  exercise of this Option shall be  appropriately
         adjusted  by the Board of  Directors  of the  Company in its good faith
         discretion to reflect such event.

         5.  INVESTMENT  REPRESENTATIONS  AND  AGREEMENTS.  The Optionee  hereby
represents,  warrants and agrees that, if the Shares or other securities then to
be issued  upon any  exercise  of this  Option are not  covered by an  effective
registration  statement  (and current  prospectus  included  therein)  under the
Securities Act of 1933, as amended (the "Act"), then:

                                      -2-
<PAGE>

                  (a) the Shares or other  securities  that  shall be  purchased
         under this  Option at such time will be  purchased  for his own account
         for  investment  purposes  only  and  not  with a  view  to  resale  or
         distribution thereof;

                  (b) the offer of Shares or other  securities under this Option
         at such  time may be made  pursuant  to a claim of  exemption  from the
         registration  provisions of the Act and any applicable state securities
         laws; and

                  (c) the Shares or other securities  subject to this Option may
         be  required  to be  held  indefinitely,  unless  such  securities  are
         subsequently   registered   for  resale  or  an  exemption   from  such
         registration is then available.

The Optionee  understands and agrees that no offering  statement,  prospectus or
other securities law disclosure document containing  information with respect to
the Company or this Option has been or is to be prepared in connection  with the
grant of the Option  evidenced by this Agreement,  and the Optionee has made his
own inquiry and  analysis  with  respect to the  Company  and this  Option.  The
Optionee  further  understands  and agrees  that,  except as set forth  below in
Paragraph 6, the Company is under no  obligation to register any Shares or other
securities  issued  upon  exercise  of this  Option,  or to comply with any such
exemption or to supply the Optionee with any information necessary to enable him
to make any  resale of such  Shares or other  securities  under  Rule 144 or any
other rule or regulation of the Securities and Exchange Commission.

                  In regard  to the  foregoing,  the  Optionee  understands  and
agrees that any  certificate(s)  or other  instruments  evidencing any Shares or
other securities that may be purchased  pursuant to the exercise of this Option,
which have not been  registered  under the Act and applicable  state  securities
law, may bear an appropriate restrictive legend in a form determined in the sole
discretion of the Company.

         6.       REGISTRATION RIGHTS.

                  6.1 REGISTRATION.  (a) The Company shall within 90 days of the
date first written  above,  prepare and file with the  Commission a registration
statement on an appropriate form of the Commission covering the resale of all of
the Option Shares (as defined below) (the "Registration  Statement"),  and cause
such  Registration  Statement  relating to Option Shares to become  effective as
soon as  practicable  after such  filing,  and keep the  Registration  Statement
effective  at all times  until  such date as is the  earlier  of (i) the date on
which all of the Option Shares have been sold, (ii) the date on which all of the
Option Shares (in the reasonable  opinion of counsel to the Company) may be sold
to the public without  registration and without  restriction as to the number of
Option Shares to be sold,  whether pursuant to Rule 144 or otherwise,  and (iii)
until the Options with  respect to the Shares have  expired  (the  "Registration


                                       -3-
<PAGE>

Period").  The Registration  Statement  (including any amendments or supplements
thereto and  prospectuses  contained  therein and all documents  incorporated by
reference  therein) shall not contain any untrue statement of a material fact or
omit to state a material  fact  required to be stated  therein,  or necessary to
make the statements therein not misleading.

                  (b) The Company  shall  prepare  and file with the  Commission
         such amendments (including  post-effective  amendments) and supplements
         to the  Registration  Statement and the  prospectus  used in connection
         with  the  Registration  Statement  as may be  necessary  to  keep  the
         Registration  Statement  effective at all times during the Registration
         Period,  and,  during such period,  comply with the  provisions  of the
         Securities   Act   applicable  to  the  Company  with  respect  to  the
         disposition  of all  Option  Shares  in  accordance  with the  intended
         methods of disposition by the seller or sellers thereof as set forth in
         the Registration Statement.

                  (c) The Company shall use  reasonable  efforts to (i) register
         and qualify the Option  Shares  covered by the  Registration  Statement
         under  securities  laws of such  jurisdictions  in the United States as
         Optionee  who holds (or has the right to hold) the Option  Shares being
         offered   reasonably   requests,   (ii)   prepare  and  file  in  those
         jurisdictions such amendments (including post-effective amendments) and
         supplements  to  such   registrations  and  qualifications  as  may  be
         necessary to maintain the effectiveness thereof during the Registration
         Period,  (iii) take such other  actions as may be necessary to maintain
         such registrations and qualifications in effect at all times during the
         Registration  Period, and (iv) take all actions reasonably necessary or
         advisable to qualify the Option Shares for sale in such  jurisdictions;
         provided, however, that the Company shall not be required in connection
         therewith  or as a  condition  thereto to qualify to do business in any
         jurisdiction  where it would not  otherwise  be required to qualify but
         for this  Section  6.1(d),  or file a general  consent  to  service  of
         process in any such jurisdiction.

                  (d) As soon as practicable after becoming aware of such event,
         the  Company  shall  notify (by  telephone  and also by  facsimile  and
         reputable  overnight  courier)  the  Optionee of the  happening  of any
         event,  of which the  Company has  knowledge,  as a result of which the
         prospectus included in the Registration  Statement,  as then in effect,
         includes an untrue  statement of a material fact or omission to state a
         material  fact  required to be stated  therein or necessary to make the
         statements therein not misleading. Upon such notification, the Optionee
         agree to cease all sales of Option Shares pursuant to such Registration
         Statement  until the Company (using its reasonable  best efforts) shall
         prepare  and  file  a  supplement  or  amendment  to  the  Registration
         Statement to correct such untrue statement or omission.

                  (e) If, at the time the Company is  required  to maintain  the
         effectiveness  of a  Registration  Statement for purposes of satisfying
         its obligation  under this Section 6, the Company shall be engaged in a
         transaction  with respect to which disclosure would be required in such
         registration  statement,  but for which financial or other  information
         necessary  for such required  disclosure  is not then  available to the
         Company,  or with  respect to which the  Company's  Board of  Directors
         shall  have  determined  that  disclosure  at such time  could  have an
         adverse  effect on the Company or its business or  prospects,  then the

                                      -4-
<PAGE>

         Company  shall  be  entitled  to  delay  filing  or   maintaining   the
         effectiveness the Registration Statement for up to 90 days.

                  6.2 "PIGGYBACK  RIGHTS".  Subject to paragraph 6.3 hereof,  if
the Company shall prepare and file one or more registration statements under the
Act with respect to a public offering of equity securities of the Company, or of
any equity securities of the Company held by its security  holders,  the Company
will include in any such registration statement such information as is required,
and such number of the Shares previously  issued and then outstanding,  pursuant
to the  exercise of this Option (the  "Option  Shares")  held by the Optionee or
other  person  authorized  to act for the Optionee  pursuant to  paragraph  2(d)
hereof as may be requested,  to permit a public offering of the Option Shares so
requested;  provided,  however, that the subject registration statement shall be
on a form on which  Option  Shares  may be  registered  for resale by the holder
thereof;  and further  provided that if, in the written opinion of the Company's
managing  underwriter,  if any, for such  offering,  the inclusion of the Option
Shares requested to be registered, when added to the securities being registered
by the  Company or the  selling  security  holder(s),  would  exceed the maximum
amount  of the  Company's  securities  that can be  marketed  without  otherwise
materially  and adversely  affecting the entire  offering,  then the Company may
exclude from such offering all or any portion of the Option Shares  requested to
be so registered,  but only if no securities  are included in such  registration
statement other than securities  being sold for the account of the Company or by
persons  pursuant  to  the  exercise  of  "demand"  registration  rights  or  of
"piggyback"  registration  rights  granted  prior to the date of this  Agreement
(which shall be deemed to be senior to those of the Optionee),  and then only on
a pro rata basis with respect to all securities not being sold by the Company or
by persons exercising such "demand" or senior "piggyback"  registration  rights.
The Company shall bear all fees and expenses  incurred by it in connection  with
the preparation and filing of such registration  statement. In the event of such
a proposed  registration,  the Company  shall furnish the Optionee with not less
than  twenty  (20)  days'  written  notice  prior to the  proposed  or  expected
effectiveness date of such registration statement. Such notice shall continue to
be given by the Company to the Optionee with respect to subsequent  registration
statements  filed by the  Company,  until such time as all of the Option  Shares
have been registered or may be sold by the Optionee without  registration  under
the Act or  applicable  state  securities  laws  and  regulations,  and  without
limitation  as to  volume,  pursuant  to Rule  144 of the Act or any  succeeding
provision. The Optionee shall exercise the rights provided for in this paragraph
6.2 by giving written notice to the Company,  within ten (10) days of receipt of
the Company's notice provided for herein.

                  6.3      CERTAIN PROCEDURES AND REQUIREMENTS OF OPTIONEE.

                           (a)  INFORMATION TO BE FURNISHED BY THE OPTIONEE.  In
                  connection with the registration of the Option Shares,  and as
                  a condition to the Company's  obligations  under  paragraph 6,
                  the  Optionee  will  furnish to the  Company  in writing  such
                  information  with  respect to the  Optionee  and his  proposed


                                      -5-
<PAGE>

                  disposition  as  shall  be  reasonably  necessary  in order to
                  assure  compliance  with the Act and with  other  federal  and
                  applicable  state   securities  laws.   Without  limiting  the
                  generality   of  the   foregoing,   in   connection   with  an
                  underwritten  public  offering,  the Optionee  agrees to enter
                  into,  as  required,  a written  agreement  with the  managing
                  underwriter in such form and containing  such provisions as is
                  customary in the securities  business for such an arrangement,
                  and to  complete  and execute  all  questionnaires,  powers of
                  attorney,  indemnities,  and other  documents  or  instruments
                  reasonably  required  under  such  terms  of the  underwriting
                  arrangements.

                           (b)  EXPENSES  OF  THE  OPTIONEE.   All  underwriting
                  discounts  and selling  commissions  applicable to the sale of
                  any  Option  Shares,  as  well  as fees  and  expenses  of any
                  counsel,  accountant,  or other advisor to the Optionee, shall
                  be borne by the Optionee.

                           (c) CERTAIN RESTRICTIONS. Notwithstanding anything to
                  the contrary contained in this paragraph 6, if there is a firm
                  commitment underwritten offering of securities for the Company
                  pursuant to a registration  covering the Option Shares, and if
                  the Optionee  does not elect to sell his Option  Shares to the
                  underwriters  of the Company's  securities in connection  with
                  such offering, then the Optionee (if requested by the managing
                  underwriter)  shall agree to refrain  from  selling any of his
                  Option Shares that are otherwise  registered  pursuant to this
                  paragraph  6  during  the  period  in which  the  underwriting
                  syndicate,  as such,  participates  in the  after-market.  The
                  Optionee shall,  however, be entitled to sell such securities,
                  in any event,  commencing on the 120th day after the effective
                  date of such registration  statement,  if then lawful to do so
                  under  applicable  securities laws and rules of the Securities
                  and Exchange Commission.

                           (d) INDEMNIFICATION BY OPTIONEE. In connection with a
                  registration  of the Option  Shares  under the Act pursuant to
                  this  paragraph  6, the Company and the  Optionee  shall enter
                  into  customary  indemnification  agreements  with  regard  to
                  losses, claims,  damages or liabilities arising therefrom.  In
                  addition,  if such  registration  relates  to an  underwritten
                  offering,  such  indemnification  agreements shall include the
                  underwriters thereof as a party thereto.

                  6.4  SURVIVAL.  The rights and  obligations  set forth in this
paragraph 6 shall  survive the  exercise of this  Option,  but shall  expire and
terminate  as of the date that the  Optionee  may sell all of his Option  Shares
pursuant to Rule 144(k) under the Act or a succeeding provision thereto.

         7.  OTHER  POSSIBLE  LEGAL  RESTRICTIONS.  If, in the  opinion of legal
counsel for the Company,  the issuance or sale of any Shares or other securities
pursuant  to the  exercise  of this  Option  would not be lawful for any reason,
including without  limitation the inability of the Company to obtain approval or
other  clearance from any  governmental  authority or regulatory  body deemed by


                                      -6-
<PAGE>

such counsel to be necessary to such issuance or sale,  the Company shall not be
obligated  to issue or sell any  Shares  or  other  securities  pursuant  to the
exercise  of  this  Option  unless  and  until  the  Company  receives  evidence
satisfactory  to such  counsel  that such  issuance  and sale would no longer be
unlawful.

         8. NO RIGHTS AS SHAREHOLDER.  Neither the Optionee nor any other person
authorized  to  purchase  Shares upon  exercise  of this  Option  shall have any
interest in or rights as a shareholder of the Company with respect to any Shares
which are  subject to this  Option  until such  Shares  have been  issued to the
Optionee or such person pursuant to the exercise of this Option.

         9.  WITHHOLDING  TAXES. As a condition of exercise of this Option,  the
Company may, in its good faith  discretion,  withhold or require the Optionee to
pay or  reimburse  the Company for any taxes  which the Company  determines  are
required  to be withheld in  connection  with the grant or any  exercise of this
Option.

         10. HEIRS AND  SUCCESSORS.  This Agreement and all terms and conditions
hereof  shall  be  binding  upon  the  parties  hereto,   and  their  respective
successors, heirs, legatees and legal representatives.

         11. ENTIRE  AGREEMENT;  AMENDMENT;  GOVERNING LAW;  SEVERABILITY.  This
Agreement  contains  the entire  agreement  between the parties  relating to the
matters provided herein, and no representations, promises or agreements, oral or
otherwise,  not  expressly  contained  herein shall be binding on any party with
respect to the subject  matter  hereof.  This  Agreement  may not be modified or
amended  except by an instrument  in writing  signed by each party hereto or its
respective  successor in interest.  This Agreement is executed and delivered in,
and shall be enforced,  construed and governed in  accordance  with the laws of,
the State of Florida.  If any term,  provision,  covenant or restriction of this
Agreement is held by a court of competent  jurisdiction  to be invalid,  void or
unenforceable,   the   remainder  of  the  terms,   provisions,   covenants  and
restrictions  of this Agreement  shall remain in full force and effect and shall
in no way be affected, impaired or invalidated.

         12. NOTICES. All notices,  consents,  requests,  and demands to or upon
the respective  parties hereto to be effective  shall be in writing and,  unless
otherwise expressly provided herein,  shall be deemed to have been duly given or
made (a) on the date  delivered  in  person,  (b) on the date  indicated  on the
return receipt if mailed postage prepaid,  by certified or registered U.S. Mail,
with return receipt requested, (c) on the date transmitted by facsimile, if sent
on a business  day by 5:00  P.M.,  Eastern  Time,  and  confirmation  of receipt


                                      -7-
<PAGE>

thereof is  reflected or  obtained,  or (d) if sent by Federal  Express or other
nationally  recognized  overnight courier service or overnight express U.S. Mail
in time for and specifying next day or next business day delivery,  with service
charges or postage prepaid,  then on the next business day after delivery to the
courier  service or U.S. Mail. In each case (except for personal  delivery) such
notices, requests,  demands, and other communications shall be sent to the party
at its address or facsimile number as follows, or as otherwise designated by one
party to the other by notice in accordance herewith:

                  If to the COMPANY, to:

                           JWGenesis Financial Corp.
                           980 North Federal
                           Suite 300
                           Boca Raton, Florida  33432
                           Attention:  Joel E. Marks
                           Telecopier:  561.338.2827

                  If to the OPTIONEE, to the address on the signature page.

         IN WITNESS WHEREOF,  the parties have executed or caused this Agreement
to be executed as of the date and year first above written.

                                   COMPANY:

                           JWGENESIS FINANCIAL CORP.



                           By: /s/ Joel E. Marks
                               Joel E. Marks
                               Vice Chairman and Chief Operating Officer



                       [SIGNATURES CONTINUE ON NEXT PAGE.]


                                      -8-
<PAGE>

                                  OPTIONEE:



                                 ____________________________________
                                 John Elway

                                  Address____________________________
                                         ____________________________
                                         ____________________________
                                  Telecopier:________________________



                                      -9-
<PAGE>

                                   APPENDIX A


                               EXERCISE OF OPTION

                  The  undersigned  Optionee  under that  certain  Stock  Option
Agreement  dated July 15, 1999 (the  "Agreement"),  hereby  exercises the Option
evidenced thereby for the following number of shares of common stock,  $.001 par
value, of JWGenesis  Financial  Corp.,  and agrees to be subject to and bound by
the terms and conditions of the Agreement:

                  Number of shares being purchased:  _________

                  Purchase price submitted herewith:  $ _____________




                                 _______________________________
                                          (Signature)



                                 _______________________________
                                            (Date)



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