JWGENESIS FINANCIAL CORP /
S-3, 1999-10-19
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER 19, 1999.

                                                     REGISTRATION NO. 333- _____


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  --------------


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                                  --------------



                            JWGENESIS FINANCIAL CORP.
               (EXACT NAME OF ISSUER AS SPECIFIED IN ITS CHARTER)
<TABLE>
<CAPTION>

<S>                                                <C>                              <C>
           FLORIDA                                 6211                             65-0811010
(STATE OR OTHER JURISDICTION OF        (PRIMARY STANDARD INDUSTRIAL              (I.R.S. EMPLOYER
INCORPORATION OR ORGANIZATION)         CLASSIFICATION CODE NUMBER)            IDENTIFICATION NUMBER)
</TABLE>

                      980 NORTH FEDERAL HIGHWAY, SUITE 210
                            BOCA RATON, FLORIDA 33432
                                 (561) 338-2600
    (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                  OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                                  JOEL E. MARKS
                    VICE CHAIRMAN AND CHIEF OPERATING OFFICER
                     1117 PERIMETER CENTER WEST, SUITE 500E
                                ATLANTA, GA 30338
                                 (770) 399-8805
    (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA
                          CODE, OF AGENT FOR SERVICE)

                                   COPIES TO:
                             W. RANDY EADDY, ESQUIRE
                             KILPATRICK STOCKTON LLP
                           1100 PEACHTREE STREET, N.E.
                           ATLANTA, GEORGIA 30309-4530
                                 (404) 815-6500



     Approximate date of commencement of proposed sale to the public:  FROM TIME
TO TIME AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.
     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. /  /
     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933 (the "Securities  Act"),  other than securities  offered only in connection
with dividend or interest reinvestment plans, check the following box.  /x/
     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering. / / ____________
     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. / /_______________
     If delivery of the  Prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /



         THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS  EFFECTIVE  DATE UNTIL THE  REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
<TABLE>
<CAPTION>

                                          CALCULATION OF REGISTRATION FEE
==================================================================================================================================

    TITLE OF SECURITIES          AMOUNT TO BE           PROPOSED OFFERING        PROPOSED MAXIMUM AGGREGATE        AMOUNT OF
      TO BE REGISTERED            REGISTERED           PRICE PER SHARE <F1>          OFFERING PRICE <F1>       REGISTRATION FEE
- ----------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>                           <C>                       <C>                        <C>
  Common Stock, $0.001 par      600,000 shares                $15                       $9,000,000                 $2,502
      value per share
==================================================================================================================================
<FN>
<F1> Estimated  solely  for the  purpose of  calculating  the  registration  fee
pursuant to Rule 457(c) of the Securities Act.
</FN>
</TABLE>

<PAGE>
THE  INFORMATION  IN THIS  PRELIMINARY  PROSPECTUS  IS NOT  COMPLETE  AND MAY BE
CHANGED. THESE SECURITIES MAY NOT BE SOLD UNTIL THE REGISTRATION STATEMENT FILED
WITH THE  SECURITIES  AND EXCHANGE  COMMISSION  IS EFFECTIVE.  THIS  PRELIMINARY
PROSPECTUS  IS NOT AN OFFER  TO SELL  NOR  DOES IT SEEK AN  OFFER  TO BUY  THESE
SECURITIES IN ANY JURISDICTION WHERE THE OFFER OR SALE IS NOT PERMITTED.

                                   PROSPECTUS

                            JWGENESIS FINANCIAL CORP.

                         -------------------------------

                         600,000 SHARES OF COMMON STOCK
                       ----------------------------------

         We are JWGenesis  Financial  Corp., a holding  company  incorporated in
Florida  and engaged in the  investment  banking and  securities  business.  The
600,000 shares of our common stock,  $.001 par value, that may be sold from time
to time using this  Prospectus  are comprised of 600,000  shares of common stock
that may be offered for resale by John Elway, Sanford D. Greenberg,  and Jeffrey
Sperbeck,  or their respective possible assignees or transferees  (collectively,
the "Selling  Shareholders"),  upon the exercise of options they own to purchase
such number of shares of common  stock.  We will not receive any of the proceeds
from the sale of the shares, but will receive the exercise price paid to acquire
shares upon any exercise of the stock options.

         We have agreed to bear all expenses (other than the fees or expenses of
counsel or any other  personal  representative  of any Selling  Shareholder)  in
connection with the preparation and use of this Prospectus.  We will not pay any
commissions,  discounts,  or other fees to underwriters,  broker dealers, or any
other  person who may  assist a Selling  Shareholder  in making a sale.  We have
agreed to indemnify Messrs. Elway, Greenberg, and Sperbeck, and they have agreed
to indemnify us, against certain  liabilities  under the Securities Act of 1933,
as amended (the "Securities Act"). See "Plan of Distribution".

         The  Selling  Shareholders  may sell their stock from time to time in a
variety of ways, including:

               o        underwritten offerings;
               o        ordinary  brokerage  transactions at prices at or near
                           the market price; and
               o        transactions on terms that may be negotiated at the
                        time of sale.

         The Selling  Shareholders  may pay usual and customary or  specifically
negotiated underwriting discounts,  brokerage fees, or commissions in connection
with such sales.  To the extent  required,  the specific  shares to be sold, the
terms  of the  offering,  including  price,  the  name of any  broker-dealer  or
underwriter, and any applicable commission, discount, or other compensation with
respect  to a  particular  sale  will be set forth in a  supplement  that we may
prepare to accompany this Prospectus in the future. See "Plan of Distribution".

         Our common stock is traded under the symbol "JWG" on the American Stock
Exchange ("AMEX").  On October 13, 1999, the last sale price of the common stock
as reported by the AMEX was $15.125 per share.

              YOU SHOULD CONSIDER CAREFULLY THE RISK FACTORS BEGINNING ON PAGE 8
OF THIS PROSPECTUS.
                           ---------------------------

     NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
   COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF
   THIS PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY
                             IS A CRIMINAL OFFENSE.

                The date of this Prospectus is October ___, 1999.
<PAGE>
                                TABLE OF CONTENTS

                                                  PAGE



<PAGE>


Where You Can Find More Information.................2
Forward-Looking Statements..........................3
Price Range of Common Stock.........................5
Risk Factors........................................8
Selling Shareholders...............................14
Plan of Distribution...............................15
Legal Matters......................................16
Experts............................................16

                       ---------------------------------


                       WHERE YOU CAN FIND MORE INFORMATION

         This Prospectus is part of a registration statement on Form S-3 that we
have filed with the Securities and Exchange  Commission (the "SEC") covering the
shares of our common stock that the Selling  Shareholders  may offer for resale.
The SEC's file number for that registration statement is 333-[_____].

         We file annual,  quarterly, and current reports, proxy statements,  and
other information with the SEC. You may read and copy any materials we file with
the  SEC  at  the  SEC's  Public  Reference  Room  at 450  Fifth  Street,  N.W.,
Washington, D.C. 20549. For information on the operation of the Public Reference
Room,  call  the SEC at  1-800-SEC-0330.  You can  also  obtain  reports,  proxy
statements,  and other information  regarding  issuers that file  electronically
with the SEC from the SEC's Internet site (http://www.sec.gov).

         The SEC allows us to "incorporate by reference"  information filed with
them, which means that we can disclose important information to you by referring
you directly to those  documents.  The information  incorporated by reference is
considered to be a part of this  Prospectus.  In addition,  information  we file
with the SEC in the future will automatically  update and supersede  information
contained in this Prospectus and any  accompanying  Prospectus  supplement.  Any
information so updated or superseded  shall not be deemed,  except as so updated
or superseded,  to be a part of this Prospectus. We incorporate by reference the
documents  listed below and any future  filings made with the SEC under Sections
13(a),  13(c), 14, or 15(d) of the Securities  Exchange Act of 1934 until all of
the shares of common stock described in this Prospectus are sold or the offering
of the shares covered by this Prospectus is terminated:

         (i) Annual  Report on Form 10-K for the fiscal year ended  December 31,
1998;

         (ii) Current  Report on Form 8-K,  dated March 3, 1999,  filed with the
SEC on March 18, 1999;

         (iii)  Quarterly  Report on Form 10-Q for the  quarter  ended March 31,
1999;

         (iv) Current Report on Form 8-K,  dated April 16, 1999,  filed with the
SEC on April 30, 1999;

         (v) Proxy  Statement  dated May 18, 1999, in  connection  with the 1999
Annual Meeting of Shareholders;

         (vi) Current Report on Form 8-K, dated June 1, 1999, filed with the SEC
on June 15, 1999;

                                       2
<PAGE>

         (vii)  Quarterly  Report on Form 10-Q for the  quarter  ended  June 30,
1999;

         (viii) Current Report on Form 8-K/A, dated June 1, 1999, filed with the
SEC on August 13, 1999; and

         (ix) Current  Report on Form 8-K,  dated July 15, 1999,  filed with the
SEC on August 13, 1999.


         We will  provide you with free copies of any of these  documents or any
other  documents that have been  incorporated  by reference in this  Prospectus,
without  exhibits,  unless an  exhibit  is  incorporated  into the  document  by
reference,  if you  write  us or call us at:  JWGenesis  Financial  Corp.,  1117
Perimeter Center West, Suite 500E, Atlanta, GA 30338, Attention:  Joel E. Marks,
telephone (770) 399-8805.

                           FORWARD-LOOKING STATEMENTS

         From  time  to  time,  information  we  provide  or  statements  of our
directors,  officers, or employees may be "forward-looking statements" under the
Private  Securities  Litigation  Reform Act of 1995.  Those  statements  involve
numerous  risks and  uncertainties.  Typically,  such  information or statements
contain the words "believes",  anticipates",  "intends",  "expects",  or similar
words.  In any event,  any  information or statements  made or  incorporated  by
reference in this  Prospectus  that are not  statements of  historical  fact are
forward-looking  statements. Such forward-looking statements in this Prospectus,
and  others  that we or our  representatives  make,  are  based on a  number  of
assumptions and involve risks and  uncertainties.  Consequently,  actual results
could  differ  materially.  The  factors we  describe  under the  heading  "Risk
Factors" are some, but not all, of the reasons that results could be different.


                                       3
<PAGE>

                                   THE COMPANY

         We are a publicly held,  diversified financial services holding company
engaged primarily in securities  brokerage and investment banking. Our principal
operating  subsidiaries  are  JWGenesis  Securities,   Inc.,  JWGenesis  Capital
Markets, Inc., Corporate Securities Group, Inc., and GSG Securities, Inc. All of
our  operating  subsidiaries  are owned  through  our  wholly-owned  subsidiary,
JWGenesis  Financial  Services,   Inc.  We  operate  a  full-service  securities
brokerage and investment banking business which offers  "one-stop-shopping"  for
our customers and clients. Our company:

          o    offers a wide range of  securities  brokerage  and  investment
               services  to a diversified client base; and

          o    provides investment banking services to corporate
               and institutional clients and high net worth
               individuals.

         JWGenesis  Securities is a New York Stock Exchange ("NYSE") member firm
with  branch  offices  in South  Florida,  California,  Georgia,  and New  York.
JWGenesis Securities' branches are typically owned and managed by JWGenesis, and
its brokers are "full-service"  oriented and receive compensation  packages that
are  competitive  with most regional and national  wire-house  brokerage  firms.
JWGenesis  Capital  Markets is a New York firm that  specializes  in  investment
banking  services and  institutional  research and sales.  Corporate  Securities
Group, a National Association of Securities Dealers,  Inc. ("NASD") member firm,
is a general  securities  broker  dealer that offers a full array of  investment
products  and  services  to a variety of clients  through a national  network of
independently  owned offices.  Corporate  Securities  Group offices vary in size
from one investment  professional  to many. GSG  Securities,  also a NASD member
firm,  is a  general  securities  broker  dealer  that  offers  a full  array of
investment products and services primarily through its branch offices located in
Colorado,  California,  Florida, Illinois, and New York. GSG Securities brokers,
many of whom  enter the  business  through  GSG  Securities'  in-house  training
program, are "full  service"-oriented and receive compensation packages that are
competitive with most similarly situated firms. Another of our subsidiaries, DMG
Securities, Inc., is also engaged in the securities brokerage business.

         Our activities generate revenue primarily in the form of commission and
fee income,  market making and  principal  transactions  revenues,  and interest
income. We also derive revenues from corporate finance and other capital markets
transactions, insurance brokerage services, and consulting services.

         JWGenesis was incorporated as a Florida corporation in January 1998. In
a statutory  share exchange on June 12, 1998 (which is similar to a merger),  it
acquired and  succeeded to the business and  operations  of JWGenesis  Financial
Services, then known as JW Charles Financial Services, Inc. ("JWCFS"), which had
been  incorporated  as a Florida  corporation  in December  1983. As a result of
earlier acquisitions by JWCFS, a significant segment of our business encompasses
operations that date back to 1973.


                                       4
<PAGE>

                                  THE OFFERING

         This Prospectus relates to the proposed offer and sale by persons,  who
are called the "Selling  Shareholders",  of shares of our common stock that they
will own when and if they exercise their outstanding stock options. An aggregate
of 600,000  shares are issuable  pursuant to such  options,  which are currently
owned by John Elway,  Sanford D. Greenberg,  and Jeffrey Sperbeck,  and all such
shares  are  covered  by this  Prospectus  for such  offers and sales as Messrs.
Elway,  Greenberg,  and Sperbeck (or their  respective  possible  transferees or
assignees,  who are included among the Selling  Shareholders) may make from time
to time. We will not receive any proceeds from the sale by a Selling Shareholder
of any shares; the Selling Shareholders will receive all such proceeds.  We will
receive, however, the exercise price paid upon exercise of any of the options.

         As of October 7, 1999,  there were  issued and  outstanding  a total of
5,952,782  shares of our common  stock.  In addition to the options owned by the
Selling  Shareholders,  there were also  outstanding  options or other rights to
purchase or acquire an  aggregate  of  2,703,223  shares of common stock from us
under certain conditions.

                           PRICE RANGE OF COMMON STOCK

         Our common stock trades on AMEX under the symbol  "JWG".  The following
table sets forth,  for the periods  indicated,  the quarterly high and low sales
price  information  related to trading in our common stock (and,  for the period
prior to our  replacement  of JWCFS as the public company on June 12, 1998, as a
result of the statutory share exchange,  the shares of common stock of JWCFS) on
the AMEX or on The Nasdaq  Small-Cap  Market (where such shares were  previously
traded prior to the listing on the AMEX on May 8, 1997).  Such  information  has
been obtained from AMEX or Nasdaq, respectively.  All per share prices have been
adjusted to reflect our three-for-two  stock split effected in the form of a 50%
stock dividend on February 7, 1997.
<TABLE>
<CAPTION>
                                                                         SALES PRICE
                                                           --------------------------------
                                                               HIGH               LOW
                                                           --------------    --------------
          <S>                                                   <C>                <C>
          1997
               First Quarter                                    $12.50             $7.17
               Second Quarter                                    10.13              6.00
               Third Quarter                                      8.88              7.25
               Fourth Quarter                                    15.88              8.38

          1998
               First Quarter                                    $13.75            $11.38
               Second Quarter                                    12.75              9.88
               Third Quarter                                     11.50              6.13
               Fourth Quarter                                     7.75              5.25

          1999
               First Quarter                                    $13.75             $5.94
               Second Quarter                                   $21.63            $10.00
               Third Quarter                                    $19.00            $12.63
               Fourth Quarter (through October 13, 1999)        $16.50            $14.75
</TABLE>

    The closing sales price for the on stock on October 13, 1999 was $15.125

                                       5
<PAGE>

                               RECENT DEVELOPMENTS

MVP.COM (SM) JOINT VENTURE

         On August 4, 1999,  we announced  the formation of a joint venture with
an affiliate of John Elway to form mvp.com,  Inc., an Internet  business venture
intended to meet its users' sports, fitness, nutrition,  athletic, and lifestyle
improvements  needs. The mvp.com website will be located at www.mvp.com.  We and
an affiliate of Mr. Elway (through which his interest is owned) each contributed
$1,000,000  in start-up  capital to the venture for our  respective  initial 50%
ownership  interests.  We have subsequently allowed select key executives of our
Company to  purchase,  at the same  price we paid,  15% of our 50%  interest  in
mvp.com (i.e., a total of 7.5% of mvp.com), so that we now own directly 42.5% of
mvp.com.  We have,  however,  imposed forfeiture and other restrictions on those
interests  we sold in order to ensure  that we derive the  benefits we sought in
permitting  those  executives to participate  in our ownership of mvp.com.  (Mr.
Elway's affiliate has transferred a portion of its initial interest such that it
now owns 44.4% of mvp.com.) mvp.com requires additional capital to fund its plan
of  business,  which it is  seeking  to raise in part  through a private  equity
offering that will dilute ratably our current ownership percentages.

         In  connection  with the  organization  of mvp.com,  we entered  into a
stockholders agreement with Mr. Elway's affiliate,  pursuant to which each of us
agreed to certain  arrangements  for the management of mvp.com,  restrictions on
the  transfer of our  respective  shares in  mvp.com,  voting  requirements  for
certain  fundamental   corporate  actions,   and  other  special  matters.   The
stockholders  agreement also contains certain buy-sell,  right of first refusal,
and non-competition provisions.

         Mr.  Elway  serves as  mvp.com's  Co-Chairman,  along with  Marshall T.
Leeds, who is our Chairman and Chief Executive Officer. Mr. Elway has stated his
intention to commit significant time to the business of mvp.com, and has entered
into a five-year agreement with mvp.com to serve as a corporate spokesman and to
grant a non-exclusive  license to mvp.com to use his name,  image,  and likeness
for certain  promotional  purposes.  Joel E. Marks,  our Vice Chairman and Chief
Operating Officer, serves as Chief Operating Officer of mvp.com to supervise and
direct all day-to-day  development and  operational  matters for the foreseeable
future.  We are leading the process of developing  mvp.com's  business plan, and
intend to launch  the vortal (a  vertical  portal)  for  mvp.comsm  services  in
January 2000, in connection with the Super Bowl Championship.

         Also on August 4, 1999, we announced  that Mr. Elway has entered into a
five-year  employment  agreement  to  serve  as a  corporate  spokesman  for our
financial services business. Mr. Elway's compensation for such services consists
entirely of options to purchase  500,000 shares of our common stock,  at a price
of $13.40 per share,  which was the  market  price of the common  stock when Mr.
Elway indicated his intent to negotiate a binding agreement. (Mr. Elway assigned
a portion of those options to Mr. Greenberg and Mr. Sperbeck -- for an aggregate
of 40,000  shares and 10,000  shares,  respectively.)  In addition to  requiring
personal  appearances  by Mr. Elway at certain of our functions and  promotional
events, Mr. Elway's employment agreement contains non-competition provisions and
grants us a non-exclusive  license to use Mr. Elway's name,  image, and likeness
for promotional purposes. The license expires on July 15, 2004, or, if Mr. Elway
earlier terminates the employment agreement, then six months thereafter.

THE JWG CLEARING SALE

         On June 1, 1999, we consummated a Stock Purchase Agreement with Fiserv,
Inc.  ("Fiserv") and its wholly owned subsidiary Fiserv Clearing,  Inc. ("Fiserv
Clearing")  for the sale of our operating  subsidiary  JWGenesis  Clearing Corp.
("JWG Clearing") to Fiserv Clearing for  approximately  $59 million in cash. JWG
Clearing functioned  primarily as our securities clearing,  execution,  and back
office  services unit, and only those  operations  comprised JWG Clearing at the
time the sale was consummated.

                                       6
<PAGE>

         In connection with the sale, (i) we entered into a Transition  Services
Agreement  pursuant to which we are continuing to provide certain assistance and
services to JWG Clearing and Fiserv  Clearing,  and are  permitting JWG Clearing
and Fiserv Clearing to use certain of our facilities  during a transition period
for a monthly fee approximating our costs; (ii) we agreed not to compete for ten
years in the  securities  clearing  and  execution  business  and not to solicit
personnel  of JWG  Clearing or Fiserv and its  affiliates;  and (iii) we agreed,
subject  to  certain  limitations  and  exclusions  (primarily  related  to  our
independent contractor registered representatives, possible future acquisitions,
and a  one-year  phase-in  period),  to  use  and  cause  our  subsidiaries  and
affiliates to use the clearing  services of designated  Fiserv affiliates for at
least 90% of their securities  brokerage  transactions,  and, in the case of our
independent  contractor  registered  representatives,  to impose a surcharge  on
certain  such  transactions  that are not  cleared  through a Fiserv  affiliate,
during the 10-year period following the sale. We have the right,  however, to be
released  from the above  obligations  to use Fiserv  affiliates  or to impose a
surcharge  by  repaying  to  Fiserv a  portion  of the  sales  price  based on a
prescribed  formula  that takes into  account the price paid in the sale and the
amount of clearing  services business then being generated by the Company or its
affiliate seeking the release.

         As a result of the sale and the above  agreements,  we ceased providing
clearing services,  both to third party  correspondents (such as broker dealers,
banks, and other financial  institutions)  and for our own securities  brokerage
transactions.

         Detailed  information  about the sale of JWG  Clearing,  including  pro
forma financial  information that gives effect to that transaction,  is included
in our  Current  Reports  on Form 8-K and Form  8-K/A,  each dated June 1, 1999,
filed with the SEC on June 15, 1999 and August 13, 1999, respectively,  that are
incorporated by reference into this Prospectus.

                                       7
<PAGE>

                                  RISK FACTORS

         AN  INVESTMENT  IN THE SHARES  OFFERED  HEREBY  INVOLVES A  SIGNIFICANT
DEGREE OF RISK.  IN DECIDING  WHETHER TO  PURCHASE  THE SHARES  OFFERED  HEREBY,
PROSPECTIVE INVESTORS SHOULD CAREFULLY CONSIDER ALL OF THE INFORMATION CONTAINED
IN THIS PROSPECTUS,  INCLUDING THE FOLLOWING FACTORS THAT MAY AFFECT OUR CURRENT
OPERATIONS AND FUTURE PROSPECTS.

The  volatile  nature of the  securities  business  may  cause us to have  lower
- --------------------------------------------------------------------------------
commissions and revenues.
- -------------------------

         Sudden sharp declines in  securities'  market values and the failure of
issuers and  counterparties  to perform their obligations can result in illiquid
markets  which  can  make it  difficult  for us to sell  securities,  hedge  our
securities  positions,  and invest funds under our  management.  These  negative
market  conditions,  if prolonged,  may also lower our revenues from  investment
banking and other  activities.  As a result of the varied risks  associated with
the securities business, which are beyond our control, our commissions and other
revenues could be adversely  affected.  Revenue  reductions and losses resulting
from securities  underwriting or ownership could have a material  adverse effect
on our results of operations and financial condition.  In addition, our revenues
and  operating  results may  fluctuate  from quarter to quarter and from year to
year because of these risks.

         The  securities  business  is, by its  nature,  subject to  significant
risks--  particularly in volatile or illiquid  markets.  These risks include the
risks of:
<TABLE>

        <C>  <S>                                            <C>  <S>
        o    trading losses;                                o    losses resulting from the ownership
        o    counterparty failure to meet commitments;           or underwriting of securities;
        o    employee fraud;                                o    customer fraud;
        o    errors and misconduct;                         o    issuer fraud; and
        o    litigation;                                    o    failures in connection  with the processing
                                                                 of securities transactions.
</TABLE>

         Our principal business  activities are retail securities  brokerage and
investment  banking.  These  businesses  are highly  competitive  and subject to
various risks,  volatile  trading  markets,  and  fluctuations  in the volume of
market  activity.  The  securities  business is directly  affected by many broad
factors, including:
<TABLE>

        <C>  <S>                                            <C>   <S>
        o    economic and political conditions              o     broad trends in business and finance
        o    legislation and regulation affecting  the      o     currency values market conditions
             business and financial communities             o     the credit capacity or perceived
        o    inflation                                            creditworthiness of the securities industry in the
        o    the availability and cost of short-term or           marketplace
             long-term funding and capital                  o     interest rate levels and volatility.
</TABLE>

         These and other  factors  can  contribute  to lower  price  levels  for
securities and illiquid markets. Lower price levels of securities may result in:

        o    reduced  securities   transactions   volumes,  with  a  correlative
             reduction in commission revenues;

        o    losses from  declines  in the market  value of  securities  held in
             trading, investment, and underwriting positions; and

        o    reduced  management  fees  calculated  as a  percentage  of  assets
             managed.

                                       8
<PAGE>

In low volume  periods,  profitability  levels are  further  adversely  affected
because certain expenses remain relatively fixed.

The financial industry is highly competitive, and we may not be able to continue
- --------------------------------------------------------------------------------
to compete successfully.
- -----------------------

         Our  continued  profitability  will  depend on our  ability  to compete
successfully in the highly competitive  financial industry.  We compete directly
with national and regional full service  broker-dealers and, to a lesser extent,
with discount brokers,  dealers,  investment banking firms, investment advisors,
and  certain  commercial  banks.  The  financial  services  industry  has become
considerably more  concentrated as numerous  securities firms have either ceased
operations  or have been  acquired by or merged into other firms.  These mergers
and acquisitions have increased competition from these firms, many of which have
significantly  greater equity capital and financial and other  resources than we
do. With respect to retail  brokerage  activities,  certain  regional firms with
which we compete have operated in certain  markets  longer than we have and have
established   long-standing  client   relationships.   In  addition,  we  expect
competition  from commercial banks to increase because of recent and anticipated
legislative and regulatory initiatives in the United States to remove or relieve
certain restrictions on commercial banks' securities activities. We also compete
with others in the financial  services  industry in recruiting new employees and
retaining current employees.

         We  expect  to face  increasing  competition  from  companies  offering
electronic  brokerage services,  which is a rapidly developing  industry.  These
competitors  may have  lower  costs or  provide  fewer  services,  and may offer
certain customers more attractive pricing or other terms, than we offer. We also
anticipate  competition  from  underwriters  which  attempt  to  conduct  public
offerings  for  emerging  growth  companies  through new means of  distribution,
including transactions using electronic media such as the Internet. In addition,
disintermediation may occur as issuers attempt to sell their securities directly
to purchasers,  including sales using electronic media such as the Internet.  To
the extent that issuers and purchasers of securities  transact  business without
the assistance of financial  intermediaries like us, our operating results could
be adversely affected.

Departures  of our key  personnel or  directors  may harm our ability to operate
- --------------------------------------------------------------------------------
successfully.
- ------------

         The  loss of any key  employee  could  impair  our  ability  to grow or
operate  profitably.  Most aspects of the our  business are  dependent on highly
skilled individuals.  We devote considerable resources to recruiting,  training,
and compensating these individuals.  In addition,  one component of our strategy
is  to  increase  market  penetration  by  recruiting   experienced   investment
consultants.   We  cannot   assure  that  these   recruiting   efforts  will  be
successful--or,  if successful,  that they will enhance our business, results of
operations, or financial condition.

         COMPETITION  FOR  PROFESSIONAL  EMPLOYEES.   From  time  to  time,  our
employees may leave to pursue other opportunities. We have experienced losses of
research,  investment banking, and sales and trading professionals.  Competition
for key personnel is intense.  We cannot assure that losses of key personnel due
to such competition, or for other reasons, will not occur in the future.

         LIMITATIONS  OF EMPLOYEE  RETENTION  MECHANISMS.  We depend on many key
employees,  and in  particular  on our senior  executive  officers:  Marshall T.
Leeds, our Chairman,  President, and Chief Executive Officer; and Joel E. Marks,
our Vice Chairman and Chief Operating  Officer -- each of whom has an employment
agreement with us.

                                       9
<PAGE>

         Although  we  generally  do not  have  employment  agreements  with our
employees,  we attempt to retain  employees  with  incentives  such as long-term
deferred   compensation   plans,   stock  issuances   conditioned  on  continued
employment,  and  options  to buy  stock  that  vest  over a number  of years of
employment.  These  incentives,  however,  may be  insufficient  in light of the
increasing competition for experienced professionals in the securities industry,
particularly  if our  stock  price  were  to  decline,  or  fail  to  appreciate
sufficiently.  If that happened, our long-term deferred compensation plans might
no longer be a competitive incentive for our key employees to stay with us.

If  we  are  not  able  to  maintain  our  outside  sources  of  financing,  our
- --------------------------------------------------------------------------------
profitability may be adversely affected.
- ---------------------------------------

         We cannot assure that  adequate  financing to support our business will
be available in the future on attractive  terms, or at all. Like other companies
in the securities industry, we rely on external sources to finance a significant
portion  of our  day-to-day  operations,  principally  customer  margin  account
balances and certain transactions.  Our principal cash and liquidity sources are
commissions, trading profits and collateralized bank loans. Liquidity management
includes the  monitoring of assets  available to  hypothecate  or pledge against
short-term  borrowings.  We maintain  working  capital credit lines  aggregating
approximately  $12.0 million.  The financing available to us varies depending on
market  conditions,  the volume of certain trading  activities,  credit ratings,
credit  capacity,  and the  overall  availability  of  credit  to the  financial
services industry.

Net  capital   requirements  imposed  by  regulatory  agencies  may  impair  our
- --------------------------------------------------------------------------------
profitability and restrict our growth.
- -------------------------------------

         The SEC, the NYSE, the NASD, and various other regulatory bodies in the
United  States have rules with  respect to net capital  requirements  that could
limit our ability to grow and remain  profitable.  These rules  require  that at
least a  substantial  portion  of a  broker-dealer's  assets  be kept in cash or
highly liquid investments.  Our broker-dealer  subsidiaries must comply with the
net capital  requirements,  which could limit operations that require  intensive
use of capital,  such as underwriting or trading  activities.  These rules could
also   restrict  our  ability  to  withdraw   capital  from  our   broker-dealer
subsidiaries,  even in circumstances where these subsidiaries have more than the
minimum amount of required  capital.  This, in turn,  could limit our ability to
pay  dividends,  implement  our  strategies  and pay  interest  on and repay the
principal of our debt. In addition,  a change in these rules,  or the imposition
of new rules, affecting the scope, coverage,  calculation,  or amount of the net
capital requirements,  could have similar adverse effects. Significant operating
losses or any  unusually  large  charge  against net  capital  could also have a
similar material adverse effect.

Our  dependence  on  communication  and computer  systems makes us vulnerable to
- --------------------------------------------------------------------------------
service disruptions and failures.
- --------------------------------

         Our  business is highly  dependent  on  communication  and  information
systems.  If these  systems  fail or are  interrupted,  our  securities  trading
activities  could  experience  delays,  and we might be unable to execute client
transactions.  This  could  have a  material  adverse  effect  on our  operating
results.  We cannot  assure  that we will not suffer  any  systems  failures  or
interruptions. These failures or interruptions could have many causes, including
earthquakes,   fires,  other  natural  disasters,  power  or  telecommunications
failures,  acts of God,  or acts of war.  Nor can we  assure  that  our  back-up
procedures and  capabilities  will be adequate if any failures or  interruptions
occur.

                                       10
<PAGE>

Our  computer  systems,  or  those  of  our  service  providers,  suppliers,  or
- --------------------------------------------------------------------------------
customers, may not operate properly on year 2000-sensitive dates.
- ----------------------------------------------------------------

         The "year  2000  issue"  arises  from the  widespread  use of  computer
programs  that  rely  on  two-digit  date  codes  to  perform   computations  or
decision-making  functions.  Many of these programs may fail due to an inability
to properly  interpret date codes beginning  January 1, 2000. For example,  such
programs may  misinterpret  "00" as the year 1900 rather than 2000. In addition,
some equipment  controlled by  microprocessor  chips may not deal  appropriately
with the year "00". We have  evaluated our computer  systems to determine  which
modifications  and  expenditures  were necessary to make our systems  compatible
with  year  2000   requirements.   We  believe   that  our   systems   are  year
2000-compliant.

         We can not assure,  however, that all necessary modifications have been
identified  and  corrected  or that  unforeseen  difficulties  or costs will not
arise.  In  addition,  we cannot  assure that the systems of other  companies on
which our systems rely will be modified on a timely  basis,  or that the failure
by another company to properly modify its systems will not negatively impact our
systems or operations.

A decline in trading of growth  company  securities  may cause a decrease in our
- --------------------------------------------------------------------------------
revenues.
- ---------

         Our brokerage  transaction  revenues are generally  substantially lower
when public  offering  levels and trading  activities of emerging growth company
securities  declines.  We derive a  significant  portion  of our  revenues  from
brokerage  transactions  in growth company  securities.  In the past,  brokerage
transaction  revenues  have  declined  when  underwriting  activities  in  these
industry sectors  declined,  the volume of trading on Nasdaq  declined,  or when
industry  sectors or individual  companies  reported  results  below  investors'
expectations.

Governmental regulation may impair our profitability and restrict our growth.
- -----------------------------------------------------------------------------

         The securities  industry and our business is  extensively  regulated by
the  SEC,  state  securities  regulators,   and  other  governmental  regulatory
authorities,  and this regulation may decrease our profitability or restrict our
growth. Industry self-regulatory organizations ("SROs"), including the NASD, the
NYSE,  the  AMEX,  and  other   exchanges,   also  regulate  our   broker-dealer
subsidiaries.  Compliance with many of the regulations  applicable to us and our
subsidiaries involves a number of risks,  particularly in areas where applicable
regulations may be subject to varying  interpretation.  If we do not comply with
an  applicable  regulation,  governmental  regulators  and  SROs  may  institute
administrative or judicial  proceedings.  In that event, we face many penalties,
including:
<TABLE>

        <C>  <S>                                            <C>   <S>
        o    censure                                        o     cease-and-desist orders
        o    civil penalties (including treble damages in   o     the deregistration or suspension of the
             the case of insider trading violations)              non-compliant broker-dealer's officers or
        o    fines                                                employees.
</TABLE>


Our  operating  results and  financial  condition  may suffer  material  adverse
consequences if these penalties or orders are imposed on us.

         The  regulatory  environment  could also  change.  We may be  adversely
affected by new or revised  legislation or regulations imposed by the SEC, other
federal or state governmental  regulatory  authorities,  or SROs. We also may be
adversely  affected by changes in the  interpretation or enforcement of existing
laws and rules by these governmental authorities and SROs.

                                       11
<PAGE>

Losses from underwriting and trading could decrease our net profit.
- -------------------------------------------------------------------

         We conduct our  underwriting,  securities  trading,  and  market-making
activities as a principal.  These activities  subject our capital to significant
risks,  including  market,  credit,  counterparty,  and liquidity  risks.  These
activities often involve purchasing,  selling, or short-selling  securities as a
principal  in  relatively  illiquid  markets or markets that suffer from rapidly
fluctuating liquidity.  From time to time, we have large position concentrations
in a single issuer's  securities,  or commitments to a single issuer, or issuers
in a specific industry, particularly as a result of underwriting activities. Our
trading positions and underwriting activities are concentrated in a more limited
number of industry  sectors and portfolio  companies than many other  investment
banks,  which  might  result in higher  trading  losses  than would occur if our
positions and activities were less concentrated.  In addition,  there is a trend
in all major capital markets--for  competitive and other reasons--toward  larger
commitments  from lead  underwriters.  This means  that,  from time to time,  an
underwriter   (including  a   co-manager)   may  retain   significant   position
concentrations in individual securities.

         Unfavorable  financial or economic  conditions  would likely reduce the
number and size of  transactions in which we provide  underwriting,  mergers and
acquisitions  advisory  services  and other  related  services.  Our  investment
banking revenues,  in the form of underwriting  discounts and financial advisory
fees, are directly  related to the number and value of the transactions in which
we participate and would therefore be adversely affected by a market downturn.

The  costs of  litigation  and  securities  laws  compliance  could  impair  our
- --------------------------------------------------------------------------------
profitability.
- --------------

         Many  aspects of our  business  involve  substantial  liability  risks.
Underwriters  are  exposed to  substantial  liability  under  federal  and state
securities  laws and other federal and state laws.  Court  decisions,  including
decisions on  underwriters'  liability and  limitations  on  indemnification  of
underwriters  by  issuers,  also  expose  us  to  liability.   For  example,  an
underwriter may be held liable for material  misstatements  or omissions of fact
in a  prospectus  used  to  offer  securities,  or for  statements  made  by its
securities analysts or other personnel.

         INCREASING  FREQUENCY  OF  SECURITIES  LITIGATION.   In  recent  years,
litigation  involving the  securities  industry has increased,  including  class
actions in which substantial  damages are at stake. Our underwriting  activities
usually involve  offerings of emerging and mid-size  growth company  securities,
which often involve  higher risk and are more  volatile  than the  securities of
more  established  companies.  In comparison  with more  established  companies,
emerging and mid-size growth  companies are also more likely to be defendants in
securities class actions,  to carry directors and officers  liability  insurance
policies  with lower  limits (or no such  insurance),  and to become  insolvent.
These factors increase the likelihood that a company underwriting an emerging or
mid-size  growth  company's  securities  will be  required to  contribute  to an
adverse judgment or settlement of a securities lawsuit.

         FREQUENT  CLAIMS AGAINST  UNDERWRITERS.  The  plaintiffs'  attorneys in
securities class action lawsuits frequently name the managing  underwriters of a
public  offering as defendants.  We have not been a named defendant in any class
action  lawsuit  relating  to  public  offerings  in  which  we were a  managing
underwriter.  Plaintiffs'  attorneys also may name  investment  banks  providing
advisory services in corporate finance transactions as defendants.  We are not a
defendant in any such lawsuit.  We anticipate,  however,  that securities  class
action  lawsuits  naming us as a defendant may be filed from time to time in the
future,  particularly  if we increase our activity as managing  underwriters  or
corporate  finance advisors.  In such lawsuits,  all members of the underwriting


                                       12
<PAGE>

syndicate  typically are included as defendant  class members or are required by
law, or pursuant to the terms of the underwriting  agreement,  to bear a portion
of  any  expenses  or  losses  (including  amounts  paid  in  settlement  of the
litigation)  incurred by the underwriters as a group in litigating the claim, to
the extent not covered by the securities issuer's indemnification obligation. If
we became a party to such a lawsuit,  our assets  would be subject to risks.  If
the  plaintiffs in any suits against us were  successful,  or if we settled such
suits by making  significant  payments to the plaintiffs,  our operating results
and financial condition could be materially and adversely affected. As is common
in the securities industry,  we do not carry insurance that would cover any such
payments.  In  addition,  our charter  documents  allow  indemnification  of our
officers,  directors,  and agents to the maximum extent  permitted under Florida
law. If our officers, directors, or agents are named as defendants in securities
litigation, they may demand indemnification from us under these charter document
provisions.

         In  addition,  the  laws  relating  to  securities  class  actions  are
currently  in a state of flux.  The  eventual  impact of the Private  Securities
Litigation  Reform Act of 1995 on  securities  class  action  litigation  is not
known.

         DIVERSION OF MANAGEMENT ATTENTION. In addition to these financial costs
and risks, defending litigation can, to a certain extent, divert the efforts and
attention of our  management and staff.  Our management and other  employees may
have to devote  substantial  time defending  litigation,  which might materially
divert their  attention  from other  responsibilities.  Securities  class action
litigation  in  particular  is highly  complex  and can extend for a  protracted
period  of  time,   consuming   substantial   management  time  and  effort  and
substantially increasing the cost of such litigation.

         RISKS ASSOCIATED WITH OTHER DISPUTES. In the normal course of business,
we are defendants in various civil actions and  arbitrations  arising out of our
broker-dealer and underwriting activities,  in our role as an employer, and as a
result of other  business  activities.  We have  made  significant  payments  to
resolve  disputed claims in the past, and we cannot assure that we will not make
significant payments to resolve disputed claims in the future.

If we are not able to  effectively  manage our  growth,  our  profitability  and
- --------------------------------------------------------------------------------
further growth may be impaired.
- -------------------------------

         Any difficulty or significant  delay in  implementing  or operating our
existing systems or any new ones, or in training our personnel,  could adversely
affect our ability to manage growth and, thus, our profitability.  Over the past
several years, we have experienced significant growth in our business activities
and size,  and we expect we will  continue  to grow in the  future.  Our  growth
requires  and will  continue  to require  increased  investments  in  management
personnel, financial and management systems and controls, and facilities. If our
revenue does not also continue to grow, our operating  margins would decline due
to these  increased  expenses.  In  addition,  as is  common  in the  securities
industry,   we  depend  on  the   effective   and  reliable   operation  of  our
communications  and  information  systems.  We  believe  that  our  current  and
anticipated  future  growth  will  require  us to  implement  new  and  enhanced
communications  and information  systems,  and to train our personnel to operate
the new systems.


                                       13
<PAGE>

                              SELLING SHAREHOLDERS

         The following  table sets forth the names of the Selling  Shareholders,
the  number of  shares  beneficially  owned by such  Selling  Shareholder  as of
October 7, 1999, the percentage of our total  outstanding  common stock owned by
each Selling Shareholder as of October 7, 1999, and the maximum number of shares
that  may be  offered  for sale by such  Selling  Shareholder  pursuant  to this
Prospectus.  An  aggregate  of 600,000  shares of common  stock are  covered for
possible sale by Selling  Shareholders  using this Prospectus,  all of which are
currently issuable pursuant to stock options that are exercisable in whole or in
part,  from time to time,  until and through  July 15,  2004.  The Company  will
receive the proceeds from each  exercise of an option,  but not from any sale of
the shares purchased upon such exercise. Except as set forth in the footnotes to
the table below, no Selling  Shareholder has had any position,  office, or other
material  relationship with the Company or any of its predecessors or affiliates
within the past three years.

<TABLE>
                                             SHARES OWNED PRIOR TO    PERCENTAGE PRIOR TO    SHARES OFFERED FOR
                                                  OFFERING <F1>            OFFERING <F2>             SALE

<S>                                                <C>                         <C>                 <C>
John Elway <F3>.....................................450,000                    7.0                 450,000

Sanford D. Greenberg <F4>...........................140,000                    2.3                 140,000

Jeffrey Sperbeck <F5>................................10,000                     *                   10,000

- ------------------------
*    Denotes less than 1%.
<FN>
<F1> Includes for each person  shares  underlying  presently  exercisable  stock
     options to purchase  shares of common stock at an exercise  price of $13.40
     per share,  consisting of 450,000,  140,000,  and 10,000 shares for Messrs.
     Elway, Greenberg, and Sperbeck, respectively.
<F2> Based on  5,952,762  shares  outstanding  as of October  7, 1999,  but also
     treating as outstanding with respect to each particular Selling Shareholder
     the  number  of  additional  shares  that  such  person  is  deemed  to own
     beneficially  as a result of any right to acquire  such  shares  within the
     next 60 days.
<F3> Mr. Elway is Co-Chairman of, and beneficially  owns 44.4% of, our affiliate
     mvp.com,  Inc. Mr. Elway has also been  employed as a  spokesperson  for us
     since July 15, 1999.
<F4> Mr. Greenberg holds a management position in our subsidiary GSG Securities,
     Inc.,  where he has been employed since January 1, 1999. Mr.  Greenberg was
     instrumental  in  facilitating  the formation of the mvp.com  joint-venture
     between us and Mr. Elway.
<F5> Mr. Sperbeck is a director of our affiliate mvp.com, Inc.
</FN>
</TABLE>

         The  Selling  Shareholders  may offer and sell all or a portion  of the
shares from time to time,  but are under no  obligation  to offer or sell any of
the shares.  See "Plan of  Distribution".  Because the Selling  Shareholders may
sell all,  none, or any part of the shares from time to time, no estimate can be
given as to the number of shares that will be beneficially  owned by the Selling
Shareholders upon termination of any offering by them or as to the percentage of
the total outstanding Common Stock of the Company that the Selling  Shareholders
will beneficially own after termination of any offering.

         This Prospectus also covers possible sales by certain presently unknown
persons  who may become the record or  beneficial  owners of some of the covered
shares as a result of certain types of private  transactions,  including but not
limited to gifts,  private  sales,  and transfers  pursuant to a foreclosure  or
similar  proceeding by a lender or other  creditor to whom shares may be pledged

                                       14
<PAGE>

as collateral to secure an obligation of a named Selling Shareholder.  Each such
potential  transferee  of a named Selling  Shareholder  is hereby deemed to be a
Selling Shareholder for purposes of selling shares using this Prospectus. To the
extent required by applicable law, information (including the name and number of
shares owned and proposed to be sold) about such transferees,  if there shall be
any, will be set forth in an appropriate supplement to this Prospectus.


                              PLAN OF DISTRIBUTION

         The shares may be offered and sold by or for the account of the Selling
Shareholders (or their pledgees,  donees, or transferees),  from time to time as
market  conditions  permit,  on the AMEX, any other exchange on which the shares
may be  listed,  over the  counter,  or  otherwise,  at prices and on terms then
prevailing or in negotiated transactions.  The shares may be sold by one or more
of the following methods, without limitation:

     o    a block trade in which a broker or dealer so engaged  will  attempt to
          sell the shares as agent, but may position and resell a portion of the
          block as principal to facilitate the transaction;

     o    purchases  by a broker or dealer  (including  a  specialist  or market
          maker)  as  principal  and  resale by such  broker  or dealer  for its
          account pursuant to this Prospectus;

     o    an  underwritten  offering,  subject  to  compliance  with  applicable
          disclosures  concerning the identity and compensation  arrangements of
          each firm acting as underwriter;

     o    ordinary  brokerage  transactions and transactions in which the broker
          solicits purchasers;

     o    face-to-face  transactions  between  sellers and purchasers  without a
          broker-dealer;

     o    transactions in options, swaps, or other derivatives (whether exchange
          listed or otherwise);

     o    sales in other ways not involving market makers or established trading
          markets,   including   direct  sales  to  institutions  or  individual
          purchasers; and

o         any  combination of the foregoing,  or by any other legally  available
          means.

In addition,  the Selling Shareholders or their successors in interest may enter
into hedging  transactions with  broker-dealers who may engage in short sales of
common stock in the course of hedging the  positions  they assume with a Selling
Shareholder.  The Selling  Shareholders or their successors in interest may also
enter into option or other  transactions  with  broker-dealers  that require the
delivery to such  broker-dealers of the shares of common stock,  which shares of
common stock may be resold thereafter pursuant to this Prospectus.

         In  effecting  sales,   brokers  or  dealers  engaged  by  the  Selling
Shareholders  may  arrange  for other  brokers or dealers to  participate.  Such
brokers or  dealers  may  receive  commissions  or  discounts  from the  Selling
Shareholders  and/or  the  purchasers  of the  shares  for whom such  brokers or
dealers act as agents or to whom they sell as principals, or both, in amounts to
be negotiated (which  compensation as to a particular  broker-dealer might be in
excess of customary  commissions).  At the time a particular  offer of shares is
made by one or more of the Selling  Shareholders,  a prospectus  supplement,  if
required,  will be distributed to set forth the aggregate number of shares being
offered  and the  terms  of the  offering,  including  the  name or names of any
underwriters,  dealers or agents,  any discounts,  commissions,  and other items


                                       15
<PAGE>

constituting  compensation  from the Selling  Shareholders,  and any  discounts,
commissions, or concessions allowed or reallocated or paid to dealers, including
the proposed selling price to prospective  purchasers.  The Selling Shareholders
and such brokers and dealers and any other participating  brokers or dealers may
be deemed to be  "underwriters"  within  the  meaning of the  Securities  Act in
connection with such sales. There can be no assurance,  however, that all or any
of the  shares  will  be  offered  by the  Selling  Shareholders.  See  "Selling
Shareholders".   We  know  of  no  existing  arrangements  between  any  Selling
Shareholder and any broker,  dealer, finder,  underwriter,  or agent relating to
the sale or distribution of the shares.

         We will not  receive  any of the  proceeds of any sale of shares by the
Selling  Shareholders.  We will,  however,  receive any  exercise  price paid to
acquire  the  shares  from  us  by  exercising  stock  options.   We  will  bear
substantially  all  expenses  of the  registration  of this  offering  under the
Securities Act, including, without limitation, all registration and filing fees,
printing expenses,  fees and disbursements of our counsel and independent public
accountants,  fees of the NASD,  transfer  taxes,  fees of  transfer  agents and
registrars, and costs of insurance, if any. All underwriting discounts,  selling
commissions,  and  broker's  fees  applicable  to the sale of any shares will be
borne by the Selling  Shareholders or by such persons other than us as agreed by
and among the Selling Shareholders and such other persons.

         We have also agreed to indemnify  John Elway,  Sanford  Greenberg,  and
Jeffrey Sperbeck and any underwriter any of them may engage to sell their shares
against certain  liabilities in connection with the  registration of the shares,
including  liabilities under the Securities Act. Messrs. Elway,  Greenberg,  and
Sperbeck have agreed to indemnify us against  certain  liabilities in connection
with the registration of the shares,  including liabilities under the Securities
Act.

                                  LEGAL MATTERS

         The validity of the securities  offered hereby has been passed upon for
us by Kilpatrick Stockton LLP, Atlanta, Georgia.

                                     EXPERTS

         The financial  statements  incorporated in this Prospectus by reference
to the Annual  Report on Form 10-K for the year ended  December 31,  1998,  have
been so  incorporated in reliance on the report of  PricewaterhouseCoopers  LLP,
independent  accountants,  given on the  authority  of said firm as  experts  in
auditing and accounting.

                                       16
<PAGE>
================================================================================





                            JWGenesis Financial Corp.





                                  COMMON STOCK








                          ----------------------------
                                   PROSPECTUS
                          ----------------------------










                                ___________, 1999


================================================================================
<PAGE>

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION


          The  following  table sets forth the expenses in  connection  with the
issuance  and  distribution  of the  securities  being  registered,  other  than
underwriting discounts and commissions.  All of the amounts shown are estimated,
except the SEC registration fee.

   SEC registration fee                                   $ 2,502
   American Stock Exchange listing fees                   $12,000
   Legal fees and expenses                                $25,000
   Accounting fees and expenses                           $ 4,000
   Miscellaneous expenses                                 $ 1,498
                                                           ------
     Total                                                $45,000
                                                           ======

ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         The Florida Business  Corporation Act authorizes  corporations to limit
or eliminate  the personal  liability  of  directors to  corporations  and their
shareholders  for  monetary  damages for  breaches of certain of the  directors'
fiduciary duties. In general, the duty of care requires that a director exercise
his judgment in good faith on an informed  basis,  and in a manner he reasonably
believes to be in the best interests of the corporation.  Absent the limitations
now  authorized  by  the  Florida  Business   Corporation  Act,   directors  are
accountable to corporations and their shareholders for monetary damages only for
conduct  constituting  gross  negligence  in the exercise of their duty of care.
Although the statute  does not change the  directors'  duty of care,  it enables
corporations to limit available relief to equitable  remedies such as injunction
or rescission.

         Our Articles of Incorporation  provide for indemnification of directors
to the fullest extent  permitted by Florida law and, to the extent  permitted by
such law,  eliminate or limit the personal  liability of directors to us and our
shareholders for monetary damages for certain breaches of fiduciary duty and the
duty of care.  Specifically,  a director will not be personally  liable to us or
our  shareholders  for monetary  damages for breach of such  fiduciary duty as a
director,  except for  liability for (i) a violation of the criminal law, (ii) a
transaction from which the director received an improper personal benefit, (iii)
an unlawful  distribution,  (iv) willful misconduct in a proceeding by or in the
right of the corporation or a shareholder, or (v) recklessness or bad faith in a
proceeding  by or in the  right  of  someone  other  than the  corporation  or a
shareholder.

         The inclusion of this  provision in our Articles of  Incorporation  may
have the effect of reducing the  likelihood  of  derivative  litigation  against
directors and may discourage or deter shareholders or management from bringing a
lawsuit against  directors for breach of their duty of care, even though such an
action, if successful, might otherwise have benefited us and our shareholders.

         Our directors and officers are insured  against losses arising from any
claim against them as such for wrongful  acts or  omissions,  subject to certain
limitations.

                                      II-1
<PAGE>

ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

         (a)      The following exhibits are filed as part of  this Registration
Statement:

   Exhibit Number           Description of Exhibit
   --------------           ----------------------

         2.1               Equity  Exchange  and  Conciliation  Agreement by and
                           among the Company,  Marshal T. Leeds,  Joel E. Marks,
                           JWGenesis Capital Markets, LLC, The Will K. Weinstein
                           Revocable  Trust,   Philip  C.  Stapleton,   Will  K.
                           Weinstein,  and other members of the Stapleton Group,
                           dated March 3, 1999  (incorporated  by  reference  to
                           Exhibit 2 to the Company's Current Report on Form 8-K
                           filed with the Commission on March 18, 1999.

         2.2               Stock  Purchase  Agreement  dated  April 16, 1999, by
                           and among the  Company,  JWGFS,  JWGenesis  Clearing,
                           Fiserv,   and   Fiserv  Clearing   (incorporated   by
                           reference  to  Exhibit 2.1 to the  Company's  Current
                           Report on Form 8-K, dated April 16, 1999).

         3(a)              Articles of Incorporation of he Company (incorporated
                           by  reference   to  Exhibit  3.1  to  the   Company's
                           Registration   Statement   on  Form  S-4   (File  No.
                           333-47693)  filed  with the  Commission  on April 22,
                           1998 (the "Combination S-4")).

         3(b)              By-Laws of the  Company  (incorporated  by  reference
                           to Exhibit 3.2 to the  Combination S-4).

         4.                Stockholders   Agreement  among  the  Company,  Woody
                           Springs LLC, and mvp.com,  Inc., dated as of July 15,
                           1999  (incorporated  by reference to Exhibit 10(a) to
                           the Company's  Current Report on Form 8-K, dated July
                           15, 1999).

         5                 Opinion of Kilpatrick Stockton LLP.

         23(a)             Consent of PricewaterhouseCoopers LLP.

         23(b)             Consent  of  Kilpatrick  Stockton  LLP  (included in
                           Exhibit 5).

         24                Power  of Attorney  (included  on  Signature  Page of
                           initial filing).

         99(a)             Employment   Agreement   between   the   Company  and
                           Marshall  T.  Leeds  (incorporated  by  reference  to
                           Exhibit 10.1 to  the  Company's  Quarterly  Report on
                           Form 10-Q for the quarter ended June 30, 1998).

         99(b)             Employment  Agreement between the Company and Joel E.
                           Marks  (incorporated  by reference to Exhibit 10.2 to
                           the Company's  Quarterly  Report on Form 10-Q for the
                           quarter ended June 30, 1998).

         99(c)             Employment   Agreement  between the Company and Gregg
                           S.  Glaser  (incorporated   by  reference  to Exhibit
                           99(e) to the  Company's   Registration  Statement  on
                           Form  S-4,   Commission  File   No.  333-66751)  (the
                           "Glaser Employment Agreement").

                                      II-2
<PAGE>

         99(d)             Amendment    to    Glaser     Employment    Agreement
                           (incorporated  by reference  to Exhibit  99(f) to the
                           Company's  Annual  Report  on  Form 10-K for the year
                           ended December 31, 1998).

         99(e)             Nonsolicitation  Agreement  between  the Company  and
                           Marshall  T.  Leeds  (incorporated  by  reference  to
                           Exhibit 99(h) to  the Company's Annual Report on Form
                           10-K for the year ended December 31, 1998).

         99(f)             Nonsolicitation  Agreement  between  the Company  and
                           Joel E. Marks  (incorporated by reference to  Exhibit
                           99(i) to the Company's Quarterly Report on  Form 10-Q
                           for the quarter ended June 30, 1999).

         99(g)             Stock Option Agreement  between the Company and  John
                           Elway,  dated as of  July 15, 1999  (incorporated  by
                           reference   to  Exhibit   10(c)  to   the   Company's
                           Quarterly  Report on Form 10-Q for  the quarter ended
                           June 30, 1999).

         99(h)             Transition Services  Agreement, dated April 16, 1999,
                           by and among the  Company,  JWGFS, JWG Clearing,  and
                           Fiserv  (incorporated  by  reference to Exhibit 10(a)
                           to the Company's  Current  Report  on Form 8-K, dated
                           June 1, 1999).

         99(i)             Form  of  Fully  Disclosed   Correspondent  Agreement
                           dated June 1, 1999  (incorporated   by  reference  to
                           Exhibit  10(a) to  the  Company's  Current  Report on
                           Form 8-K, dated  June 1, 1999).

         99(j)             Employment  Agreement  between  the Company and  John
                           Elway,  dated as of  July 15, 1999  (incorporated  by
                           reference to Exhibit 10(b) to  the Company's  Current
                           Report on Form 8-K, dated  July 15, 1999).

         (b)    Financial Statement Schedules

                           Not Applicable.

ITEM 17.  UNDERTAKINGS.

         The undersigned Registrant hereby undertakes:

         (1)   To file, during any period in which offers or sales are being
made, a post-effective  amendment to this Registration  Statement to include any
material  information  with respect to the plan of  distribution  not previously
disclosed  in  the  Registration  Statement  or  any  material  change  to  such
information in the Registration Statement.

         (2)   That,  for  the  purpose  of  determining  any  liability  under
the Securities Act, each such  post-effective  amendment shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3)   To  remove  from  registration  by   means  of  a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

                                      II-3
<PAGE>

         (4)   The undersigned  Registrant hereby  undertakes that, for purposes
of  determining  any  liability  under the  Securities  Act,  each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Exchange Act that is  incorporated  by reference in the  Registration  Statement
shall be deemed to be a new  registration  statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Commission such  indemnification  is
against  public  policy as expressed in the  Securities  Act and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the  Registrant of expenses  incurred or
paid by a  director,  officer or  controlling  person of the  Registrant  in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.

                                      II-4
<PAGE>

                                   SIGNATURES

         Pursuant to the  requirements  of the  Securities  Act, the  Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Atlanta, State of Georgia, on October 13, 1999.

                                         JWGENESIS FINANCIAL CORP., INC.

                                         By: /s/ Joel E. Marks
                                               Joel E. Marks, Vice Chairman
                                               and Chief Operating Officer


         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below  constitutes  and appoints  Marshall T. Leeds and Joel E. Marks as
attorneys-in-fact,  having  the power of  substitution,  for them in any and all
capacities,  to sign any amendments to this  Registration  Statement on Form S-3
and to file the same, with exhibits  thereto,  and other documents in connection
therewith,  with the Commission,  hereby  ratifying and confirming all that said
attorneys-in-fact,  or their  substitute or  substitutes,  may do or cause to be
done by virtue hereof.

         Pursuant to the  requirements of the Securities Act, this  Registration
Statement has been signed by the following  persons in the capacities  indicated
on the 13th day of October, 1999.

            Signature                                   Title

     /s/ Marshall T. Leeds                    President, Chief Executive
     Marshall T. Leeds                        Officer and Chairman of the
                                              Board (Principal Executive
                                              Officer)

     /s/ Joel E. Marks                        Vice Chairman of the Board
    Joel E. Marks                             and Chief Operating Officer


    /s/ Gregg S. Glaser                       Executive Vice President, Chief
    Gregg S. Glaser                           Financial Officer and Director
                                              (Principal Financial and
                                              Accounting Officer)

    __________________________                Director
    Jeffrey H. Lehman


    /s/ Wm. Dennis Ferguson                   Director
    Wm. Dennis Ferguson


    __________________________                Director
    Sanford D. Cohen



                                      II-5


                                    EXHIBIT 5
                       OPINION OF KILPATRICK STOCKTON LLP

                             KILPATRICK STOCKTON LLP
                                ATTORNEYS AT LAW
                                   Suite 2800
                              1100 Peachtree Street
                           Atlanta, Georgia 30309-4530
                             Telephone: 404.815.6500
                             Facsimile: 404.815.6555
October 15, 1999

JWGenesis Financial Corp.
980 North Federal Highway
Suite 210
Boca Raton, Florida  33432

Gentlemen:

         At your request,  we have examined the  Registration  Statement on Form
S-3, File No.  333-___*____ (the "Registration  Statement"),  filed by JWGenesis
Financial Corp. (the "Company"), a Florida corporation,  with the Securities and
Exchange  Commission  (the "SEC")  with  respect to the  registration  under the
Securities Act of 1933, as amended, of 600,000 shares of common stock, par value
$0.001 per share,  of the Company (the "common  stock"),  proposed to be sold by
certain persons as shareholders of the Company.

         As  your  counsel,  and  in  connection  with  the  preparation  of the
Registration  Statement,  we have  examined  the  originals  or  copies  of such
documents,  corporate records,  certificates of public officials and officers of
the Company,  and other instruments related to the authorization and issuance of
the common stock as we deemed  relevant or necessary  for the opinion  expressed
herein.

         Based upon the  foregoing,  it is our opinion that the shares of common
stock proposed to be sold by the persons  identified as Selling  Shareholders in
the  Registration  Statement  will be, when issued and paid for  pursuant to the
exercise of certain stock options as contemplated by and described  generally in
the Registration  Statement,  validly issued, fully paid for, and nonassessable,
and that such shares may be sold and  delivered by the Selling  Shareholders  in
the  manner and under the terms and  conditions  described  in the  Registration
Statement,  without  affecting  adversely their status as validly issued,  fully
paid, and nonassessable.

         We hereby  consent  to the use of this  opinion  as an  exhibit  to the
Registration  Statement and further consent to the use of our name in the "Legal
Matters"  section  of the  Prospectus  constituting  a part of the  Registration
Statement, and any amendments thereto.

                                                 Very truly yours,

                                                 KILPATRICK STOCKTON LLP

                                                 By: /s/ W. RANDY EADDY
                                                     W. Randy Eaddy, A Partner
__________________________

*  To be assigned by the SEC

                              ACCOUNTANT'S CONSENT

                                                                  EXHIBIT 23 (a)

               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


         We  hereby   consent  to  the   incorporation   by  reference  in  this
Registration  Statement on Form S-3 of our report dated March 26, 1999  relating
to the financial  statements which appears in JWGenesis Financial Corp.'s Annual
Report on Form 10-K for the year ended December 31, 1998. We also consent to the
reference to us under the headings "Experts" in such Registration Statement.


/S/  PRICEWATERHOUSECOOPERS LLP


Tampa, Florida
October 18, 1999



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