PENTON MEDIA INC
SC 13D, 1999-06-21
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934



                               Penton Media, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                     Common Stock, par value $.01 per share
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    709668107
- --------------------------------------------------------------------------------
                      (CUSIP Number of Class of Securities)


                                R. Douglas Greene
                           New Hope Investments, Inc.
                                   1401 Pearl
                             Boulder, Colorado 80302
                                 (303) 939-8440
- --------------------------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                   Copies to:

                              Richard K. DeScherer
                            Willkie Farr & Gallagher
                               787 Seventh Avenue
                               New York, NY 10019
                                 (212) 728-8000

                                  May 27, 1999
- --------------------------------------------------------------------------------
                          (Date of Event which Requires
                            Filing of this Schedule)

     If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(b)(3) or (4), check the following: [ ]



<PAGE>


                                  SCHEDULE 13D

- --------------------                                          ------------------
CUSIP No.  709668107                                          Page 2 of 11 Pages
- --------------------                                          ------------------

- ----------- --------------------------------------------------------------------
    1       NAME OF REPORT PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

            New Hope Investments, Inc.                           I.D. #953061680
- ----------- --------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP             (a) [ ]
                                                                         (b) [ ]

- ----------- --------------------------------------------------------------------
    3       SEC USE ONLY

- ----------- --------------------------------------------------------------------
    4       SOURCE OF FUNDS*

            OO
- ----------- --------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO
            ITEMS 2(d) or 2(e) [ ]

- ----------- --------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION

            Colorado
- --------------------- --------- ------------------------------------------------
                         7      SOLE VOTING POWER

                                2,076,923
                      --------- ------------------------------------------------
  NUMBER OF SHARES       8      SHARED VOTING POWER
 BENEFICIALLY OWNED
 BY EACH REPORTING
    PERSON WITH
                      --------- ------------------------------------------------
                         9      SOLE DISPOSITIVE POWER

                                2,076,923
                      --------- ------------------------------------------------
                         10     SHARED DISPOSITIVE POWER

- ----------- --------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

            2,076,923
- ----------- --------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
            SHARES* [ ]

- ----------- --------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            6.6%
- ----------- --------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*

            CO
- ----------- --------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.

<PAGE>


                                  SCHEDULE 13D

- --------------------                                          ------------------
CUSIP No.  709668107                                          Page 3 of 11 Pages
- --------------------                                          ------------------

- ----------- --------------------------------------------------------------------
    1       NAME OF REPORT PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

            R. Douglas Greene                                  S.S. ####-##-####
- ----------- --------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP             (a) [ ]
                                                                         (b) [ ]

- ----------- --------------------------------------------------------------------
    3       SEC USE ONLY

- ----------- --------------------------------------------------------------------
    4       SOURCE OF FUNDS*

            OO
- ----------- --------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT
            TO ITEMS 2(d) or 2(e) [ ]

- ----------- --------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION

            United States
- --------------------- --------- ------------------------------------------------
                         7      SOLE VOTING POWER

                                2,076,923
                      --------- ------------------------------------------------
  NUMBER OF SHARES       8      SHARED VOTING POWER
 BENEFICIALLY OWNED
 BY EACH REPORTING
    PERSON WITH
                      --------- ------------------------------------------------
                         9      SOLE DISPOSITIVE POWER

                                2,076,923
                      --------- ------------------------------------------------
                         10     SHARED DISPOSITIVE POWER

- ----------- --------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

            2,076,923
- ----------- --------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
            SHARES* [ ]

- ----------- --------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            6.6%
- ----------- --------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*

            IN
- ----------- --------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.


<PAGE>


     This Schedule 13D is being filed on behalf of New Hope Investments, Inc., a
Colorado corporation ("New Hope Investments") and R. Douglas Greene, an
individual ("Greene"), relating to the common stock, par value $.01 per share,
of Penton Media, Inc., a Delaware corporation (the "Company"). Unless the
context otherwise requires, references herein to the "Common Stock" are to the
Common Stock of Penton Media, Inc., par value $.01 per share.

Item 1. Security and Issuer.

     This statement on Schedule 13D relates to the Common Stock of the Company,
and is being filed pursuant to Rule 13d-1 under the Securities Exchange Act of
1934, as amended (the "Exchange Act"). The address of the principal executive
offices of the Company is 1100 Superior Avenue, Cleveland, Ohio 44114.

Item 2. Identity and Background.

     (a) This statement is filed by New Hope Investments and Greene
(collectively, the "Reporting Entities"). Greene is the chief executive officer,
sole director and majority shareholder of New Hope Investments.

     (b) The address of the principal business and principal office of New Hope
Investments is 1401 Pearl, Boulder, Colorado 80302. The business address of
Greene is 1401 Pearl, Boulder, Colorado 80302.

     (c) Until May 27, 1999, New Hope Investments, a Colorado corporation,
operated under the name New Hope Communications, Inc. and its principal business
was serving the natural products industry primarily through the production of
commercial and trade publications and the operation of annual trade shows.
Pursuant to


                               Page 4 of 11 Pages

<PAGE>


an Asset Purchase Agreement, dated as of May 18, 1999, by and among the Company,
New Hope Communications, Inc. and Greene (the "Purchase Agreement"), New Hope
Investments sold the majority of its assets to the Company on May 27, 1999. A
copy of the Purchase Agreement is attached hereto as Exhibit 2. Following such
sale, the principal business of New Hope Investments is the operation of the
Boulder Theater, a theater located in Boulder, Colorado and the operation of the
Boulder Planet, a newspaper operating out of Boulder, Colorado. New Hope
Investments also holds the shares of Common Stock of the Company which it
received pursuant to the sale of its assets. Greene presently serves as a
consultant to the Company and non-executive chairman of the Company's New Hope
Communications division and as chief executive officer of New Hope Investments.

     (d) None of the Reporting Entities has, during the last five years, been
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors).

     (e) None of the Reporting Entities has, during the last five years, been a
party to a civil proceeding of a judicial or administrative body of competent
jurisdiction and as a result of such proceeding was or is subject to a judgment,
decree or final order enjoining future violations of, or prohibiting or
mandating activities subject to, federal or state securities laws or finding any
violation with respect to such laws.

     (f) Greene is a United States citizen.


                               Page 5 of 11 Pages

<PAGE>


Item 3. Source and Amount of Funds or Other Consideration.

     Pursuant to the Purchase Agreement, New Hope Investments received the
Common Stock as partial consideration for the sale of the majority of its assets
to the Company.

Item 4. Purpose of Transaction.

     Pursuant to the Purchase Agreement, New Hope Investments received the
Common Stock as partial consideration for the sale of the majority of its assets
to the Company.

     Pursuant to the Purchase Agreement, New Hope Investments is eligible to
receive up to an additional $7.5 million of shares of Common Stock in the
aggregate as contingent payments based on the performance of the New Hope
Communications division of the Company for the fiscal years 1999, 2000 and 2001.

     Pursuant to the Purchase Agreement, the Company agreed to use its
reasonable best efforts to cause Greene to be elected to serve on the Company's
Board of Directors on or before June 30, 1999. Greene was elected to the
Company's Board of Directors at a meeting which was held on June 21, 1999.

     The foregoing summary of certain provisions of the Purchase Agreement is
qualified in its entirety by reference to the Purchase Agreement, a copy of
which is set forth as Exhibit 2 and is incorporated herein by reference.

     The acquisition of the Common Stock by the Reporting Entities pursuant to
the Purchase Agreement was effected because of the Reporting Entities' desire to
sell the assets pursuant to the Purchase Agreement. The Reporting Entities
agreed to receive Common Stock of the Company as partial consideration for the
sale


                               Page 6 of 11 Pages

<PAGE>


of such assets because of their belief that the Company represented, and that
the Company continues to represent, an attractive investment. The Reporting
Entities view the Common Stock of the Company as an attractive investment based
on the Company's business prospects and strategy, and are very supportive of the
management team and its ability to execute this strategy. The Reporting Entities
may from time to time acquire shares of Common Stock or dispose of shares of
Common Stock through open market or privately negotiated transactions or
otherwise, depending on existing market conditions and other considerations
discussed below. The Reporting Entities intend to review their investment in the
Company on a continuing basis and, depending upon the price and availability of
shares of Common Stock, subsequent developments affecting the Company, the
Company's business and prospects, other investment and business opportunities
available to the Reporting Entities, general stock market and economic
conditions, tax considerations and other factors considered relevant, may decide
at any time not to increase, or to decrease, the size of their investment in the
Company.

     Except as set forth above, none of the Reporting Entities has any plans or
proposals which relate to or would result in: (a) the acquisition by any person
of additional securities of the Company, or the disposition of securities of the
Company; (b) an extraordinary corporate transaction, such as a merger,
reorganization or liquidation, involving the Company or any of its subsidiaries;
(c) a sale or transfer of a material amount of assets of the Company or any of
its subsidiaries; (d) any change in the


                               Page 7 of 11 Pages

<PAGE>


present Board of Directors or management of the Company, including any plans or
proposals to change the number or term of directors or to fill any existing
vacancies on the board; (e) any material change in the present capitalization or
dividend policy of the Company; (f) any other material change in the Company's
business or corporate structure; (g) changes in the Company's charter, By-Laws
or instruments corresponding thereto or other actions which may impede the
acquisition of control of the Company by any person; (h) causing a class of
securities of the Company to be delisted from a national securities exchange or
to cease to be authorized to be quoted in an inter-dealer quotation system of a
registered national securities association; (i) a class of equity securities of
the Company becoming eligible for termination of registration pursuant to
Section 12(g)(4) of the Exchange Act; or (j) any action similar to any of those
enumerated above.

Item 5. Interest in Securities of the Issuer.

     (a) As of June 21, 1999, New Hope Investments beneficially owned 2,076,923
shares of Common Stock. As of June 21, 1999, Greene may be deemed to
beneficially own 2,076,923 shares of Common Stock by reason of his relationship
with New Hope Investments. As of June 21, 1999, 2,076,923 shares of Common Stock
represented approximately 6.6% of the outstanding shares of Common Stock, based
on the 31,314,277 shares of Common Stock outstanding as of May 28, 1999 based on
discussions with the Company and its counsel. As of June 21, 1999, the 2,076,923
shares of Common Stock which may be deemed to be beneficially owned by Greene
represented approximately 6.6% of the outstanding shares of Common Stock.

                               Page 8 of 11 Pages

<PAGE>


     (b) New Hope Investments has the sole power to vote or direct the vote, to
dispose or direct the disposition of 2,076,923 shares of Common Stock. By reason
of his relationship with New Hope Investments, Greene has the sole power to vote
or direct the vote, to dispose or direct the disposition of 2,076,923 shares of
Common Stock.

     (c) None.

     (d) Except as set forth in this Item 5, no other person is known to have
the right to receive or the power to direct the receipt of dividends from, or
the proceeds from the sale of, such securities.

     (e) Not applicable.

Item 6. Contracts, Arrangements, Understandings or
        Relationships With Respect to Securities of the Issuer.

     Pursuant to Rule 13d-1(k) promulgated under the Exchange Act, the Reporting
Entities have entered into an agreement with respect to the joint filing of this
statement, and any amendment or amendments hereto.

     Pursuant to the Purchase Agreement, New Hope Investments is eligible to
receive up to an additional $7.5 million worth of shares of Common Stock for
each of the calendar years 1999, 2000 and 2001 as contingent payments. Such
payments are contingent on certain performance goals to be met by the New Hope
Communications division of the Company.

     Pursuant to the Purchase Agreement, the Company entered into a Registration
Rights Agreement with New Hope Communications, Inc. (the "Registration Rights
Agreement"). Pursuant to the


                               Page 9 of 11 Pages

<PAGE>


Registration Rights Agreement, the Company grants certain "piggyback"
registration rights to the Reporting Entities with respect to the shares of
Common Stock acquired pursuant to the Purchase Agreement and any additional
shares of Common Stock acquired by the Reporting Entities. The foregoing summary
of the Registration Rights Agreement is qualified in its entirety by reference
to the Registration Rights Agreement, a copy of which is set forth as Exhibit 3
and is incorporated herein by reference.

     Except as referred to above, there are no contracts, arrangements,
understandings or relationships among the persons named in Item 2 or between
such persons and any other person with respect to any securities of the Company.
Item 7. Material to be Filed as Exhibits.

     1. Joint Filing Agreement, dated as of June 21, 1999, by and between the
Reporting Entities.

     2. Asset Purchase Agreement, dated as of May 18, 1999, by and among Penton
Media, Inc., R. Douglas Greene and New Hope Communications, Inc. (without
Exhibits and Schedules).

     3. Registration Rights Agreement, dated as of May 27, 1999, by and between
Penton Media, Inc. and New Hope Communications, Inc.


                               Page 10 of 11 Pages

<PAGE>


                                   SIGNATURES


     After reasonable inquiry and to the best of our knowledge and belief, the
undersigned certify that the information set forth in this statement is true,
complete and correct.



Dated:  June 21, 1999                  NEW HOPE INVESTMENTS, INC.


                                       By: /s/ R. Douglas Greene
                                           -----------------------------
                                           R. Douglas Greene,
                                           Chief Executive Officer



Dated:  June 21, 1999                  /s/ R. Douglas Greene
                                       -----------------------------
                                       R. Douglas Greene



                               Page 11 of 11 Pages

<PAGE>






                                  Exhibit Index

99.1. Joint Filing Agreement, dated as of June 21, 1999, by and between the
Reporting Entities.

99.2. Asset Purchase Agreement, dated as of May 18, 1999, by and among Penton
Media, Inc., R. Douglas Greene and New Hope Communications, Inc. (without
Exhibits and Schedules).

99.3. Registration Rights Agreement, dated as of May 27, 1999, by and between
Penton Media, Inc. and New Hope Communications, Inc.




<PAGE>




                             Joint Filing Agreement



         The undersigned hereby agree that the statement on Schedule 13D with
respect to the shares of Common Stock of Penton Media, Inc. is, and any
amendment thereto signed by each of the undersigned shall be, filed on behalf of
each undersigned pursuant to and in accordance with the provisions of 13d-1(k)
under the Securities Exchange Act of 1934, as amended.



Dated:  June 21, 1999                  NEW HOPE INVESTMENTS, INC.


                                       By: /s/ R. Douglas Greene
                                           -----------------------------
                                           R. Douglas Greene,
                                           Chief Executive Officer



Dated:  June 21, 1999                  /s/ R. Douglas Greene
                                       -----------------------------
                                       R. Douglas Greene



<PAGE>








                            ASSET PURCHASE AGREEMENT



                                  By and Among

                         NEW HOPE COMMUNICATIONS, INC.,

                                R. DOUGLAS GREENE

                                       and

                               PENTON MEDIA, INC.



                              ---------------------






                            Dated as of May 18, 1999












<PAGE>




                                TABLE OF CONTENTS
                                                                            Page
                                                                            ----

                                    ARTICLE I
                          PURCHASE AND SALE OF ASSETS;
                            ASSUMPTION OF LIABILITIES

Section 1.1.   Sale and Transfer of Assets.....................................1
Section 1.2.   Excluded Assets.................................................2
Section 1.3.   Assumption of Liabilities.......................................2
Section 1.4.   Excluded Liabilities............................................2

                                   ARTICLE II
                                 PURCHASE PRICE

Section 2.1.   Payment.........................................................3
Section 2.2.   Purchase Price Allocation.......................................7
Section 2.3.   Working Capital Loans...........................................7
               (a)  Initial Loan...............................................7
               (b)  Additional Loans...........................................7
               (c)  Additional Bonus Accrual...................................7
               (d)  Setoff.....................................................8
               (e)  Repayment..................................................8

                                   ARTICLE III
                                     CLOSING

Section 3.1.   General.........................................................8
Section 3.2.   Deliveries by Seller at the Closing.............................8
Section 3.3.   Deliveries by Buyer at the Closing..............................9

                                   ARTICLE IV
                         REPRESENTATIONS AND WARRANTIES

Section 4.1.   Representations and Warranties of Seller.......................10
               (a)  Organization and Standing; Power and Authority............10
               (b)  New Hope International....................................11
               (c)  Articles and By-Laws......................................11
               (d)  Conflicts; Defaults.......................................11
               (e)  Acquired Assets; Title to the Acquired Assets.............12
               (f)  Real Property.............................................13
               (g)  Contracts.................................................14
               (h)  Financial Statements......................................15
               (i)  Undisclosed Liabilities...................................16
               (j)  Accounts Receivable; Collection; Trade Payables...........16
               (k)  Inventories...............................................16
               (l)  Litigation................................................17


                                        i

<PAGE>


                                                                            Page
                                                                            ----

               (m)  Advertisers, Exhibitors, Attendees and Suppliers..........17
               (n)  Pricing Practices.........................................18
               (o)  Circulation...............................................19
               (p)  List Rentals..............................................19
               (q)  Regulatory Compliance.....................................19
               (r)  Brokers, Finders and Agents...............................19
               (s)  Intellectual Property.....................................19
               (t)  Year 2000 Compliance......................................21
                    (i)      Computer Systems.................................21
                    (ii)     Other Products and Services......................21
                    (iii)    Definition.......................................21
               (u)  Permits...................................................22
               (v)  Employee Relations; Collective Bargaining Agreements......22
               (w)  Employees and Employee Plans..............................23
               (x)  Environmental Matters.....................................24
               (y)  Changes in Circumstances..................................25
               (z)  Taxes.....................................................26
               (aa) Insurance.................................................26
               (bb) Approvals.................................................27
               (cc) Bank Accounts.............................................27
               (dd) Books and Records.........................................27
               (ee) Penalties and Renegotiation of Contracts..................27
               (ff) Copies of Documents.......................................28
               (gg) Insider Interests.........................................28
               (hh) Investment................................................28
               (ii) Affiliate Transactions....................................28
               (jj) HSR Filing................................................29
               (kk) Disclosure................................................29
               (ll) Representations and Warranties on Closing Date............29
Section 4.2.   Representations and Warranties of Buyer........................29
               (a)  Organization and Standing; Corporate Power and Authority..29
               (b)  Conflicts; Defaults.......................................29
               (c)  Buyer Shares..............................................30
               (d)  Exchange Act Filings......................................30
               (e)  Litigation................................................30
               (f)  Regulatory Compliance.....................................31
               (g)  Brokers, Finders and Agents...............................31
               (h)  Permits...................................................31
               (i)  Approvals.................................................31
               (j)  HSR Filing................................................31
               (k)  Financial Ability.........................................31
               (l)  Disclosure................................................32
               (m)  Representations and Warranties on Closing Date............32


                                       ii

<PAGE>


                                                                            Page
                                                                            ----
                                    ARTICLE V
                              CONDITIONS TO CLOSING

Section 5.1.   Conditions to Buyer's Obligations..............................32
               (a)  Representations and Warranties............................32
               (b)  Covenants.................................................32
               (c)  Material Adverse Change...................................32
               (d)  Consents..................................................32
               (e)  No Proceeding or Litigation...............................32
Section 5.2.   Conditions to Seller's Obligations.............................33
               (a)  Representations and Warranties............................33
               (b)  Covenants.................................................33
               (c)  Consents..................................................33
               (d)  No Proceeding or Litigation...............................33
               (e)  Certificates; Documents; Payment..........................33
Section 5.3.   Waiver of Conditions...........................................33

                                   ARTICLE VI
                                    COVENANTS

Section 6.1.   Conduct of Business............................................33
Section 6.2.   Confidentiality of Seller......................................34
Section 6.3.   Confidentiality of Buyer.......................................34
Section 6.4.   Maintenance of, and Access to, Records.........................35
Section 6.5.   Agreement to Comply............................................35
Section 6.6.   No Solicitation................................................35
Section 6.7.   Access.........................................................35
Section 6.8.   Accounts Receivable............................................36
Section 6.9.   Name Change Filings............................................36
Section 6.10.  Further Assurances.............................................37
Section 6.11.  Resale Restrictions............................................37
Section 6.12.  Expenses; Transfer Taxes.......................................38
Section 6.13.  Bulk Transfer Laws.............................................39
Section 6.14.  Press Releases and Disclosure..................................39
Section 6.15.  Cooperation in the Defense of Claims...........................39
Section 6.16.  Regulatory Approvals...........................................39
Section 6.17.  Employee Matters...............................................40
               (a)  Offer to Hire.............................................40
               (b)  Transferred Employees.....................................40
               (c)  Terms of Employment.......................................40
               (d)  Assumed Plans.............................................41
               (e)  Employee Welfare Benefit Plans............................41
               (f)  COBRA.....................................................42
               (g)  Seller's Savings Plan.....................................42
               (h)  Vacation and Sick Leave...................................42


                                      iii

<PAGE>


                                                                            Page
                                                                            ----

Section 6.18.  Greene Guaranty................................................42
Section 6.19.  Board of Directors.............................................43
Section 6.20.  Tax Matters....................................................43

                                   ARTICLE VII
                          SURVIVAL AND INDEMNIFICATION

Section 7.1.   Indemnification by Buyer.......................................43
Section 7.2.   Indemnification by Seller......................................43
Section 7.3.   Notice of Claim; Right to Participate in and
               Defend Third Party Claim.......................................44
Section 7.4.   Maximum and DeMinimis Amounts for Seller's Indemnification.....44
Section 7.5.   Maximum and DeMinimis Amounts for Buyer's Indemnification......45
Section 7.6    Survival of Representations and Warranties;
               Survival of Environmental Indemnity............................45
Section 7.7    Exclusions.....................................................46
Section 7.8.   Setoff.........................................................46
Section 7.9.   Purchase Price Adjustment......................................46

                                  ARTICLE VIII
                                   TERMINATION

Section 8.1.   Termination....................................................46
               (a)  Mutual Consent............................................46
               (b)  Closing Date..............................................46
               (c)  Seller Misrepresentation or Breach........................46
               (d)  Buyer Misrepresentation or Breach.........................47
               (e)  Court Order...............................................47
Section 8.2.   Effect of Termination..........................................47

                                   ARTICLE IX
                                  MISCELLANEOUS

Section 9.1.   Amendments.....................................................47
Section 9.2.   Entire Agreement...............................................47
Section 9.3.   Governing Law..................................................47
Section 9.4.   Notices........................................................47
Section 9.5.   Counterparts...................................................48
Section 9.6.   Assignment.....................................................48
Section 9.7.   Waivers........................................................48
Section 9.8.   Third Parties..................................................49
Section 9.9.   Survival of Covenants..........................................49
Section 9.10.  Schedules, Addenda and Exhibits................................49
Section 9.11.  Headings.......................................................49
Section 9.12.  Certain Definitions............................................49
Section 9.13.  Remedies Not Exclusive.........................................50


                                       iv

<PAGE>


                                                                            Page
                                                                            ----

Section 9.14.  Gender and Number..............................................50



Exhibit A      Form of Bill of Sale..........................................A-1
Exhibit B      Form of Escrow Agreement......................................B-1
Exhibit C      Form of Accredited Investor Letter............................C-1
Exhibit D      Form of Initial Note..........................................D-1
Exhibit E      Form of Opinion of Willkie Farr & Gallagher...................E-1
Exhibit F      Form of Consulting and Non-Competition Agreement..............F-1
Exhibit G      Form of Registration Rights Agreement.........................G-1
Exhibit H      Form of Opinion of Jones, Day, Reavis & Pogue.................H-1

Annex I  Forecast Summary


                                        v

<PAGE>


                             TABLE OF DEFINED TERMS
                                                                            Page
                                                                            ----

Accredited Investor Letter.....................................................6
Acquired Assets................................................................1
Additional Note................................................................7
Affiliate.....................................................................49
Agreement......................................................................1
Assumed Liabilities............................................................2
Assumed Plan..................................................................41
Audited Balance Sheet.........................................................15
Audited Balance Sheet Date....................................................15
Balance Sheet Date............................................................15
Bill of Sale...................................................................1
Bonus Amount...................................................................4
Business.......................................................................1
Business Employee.............................................................23
Buye...........................................................................1
Buyer Cap.....................................................................45
Buyer Financial Statements....................................................30
Buyer Material Adverse Change.................................................30
Buyer Shares...................................................................3
Buyer Threshold Amount........................................................45
Cash Amount....................................................................3
Closing........................................................................8
Closing Date...................................................................8
Closing Price..................................................................6
Code..........................................................................23
Consents......................................................................27
Consulting Agreement..........................................................10
Contingent Payment.............................................................3
Contingent Payment Period......................................................3
Contracts.....................................................................14
EBITDA.........................................................................4
EBITDA Determination...........................................................5
Employee Plans................................................................23
Environmental Claim...........................................................24
Environmental Laws............................................................24
Equity Offering...............................................................38
ERISA.........................................................................23
Escrow Agent...................................................................3
Escrow Agreement...............................................................3
Escrow Funds...................................................................3
Exchange Act..................................................................30
Excluded Assets................................................................2
Excluded Liabilities...........................................................2
Financial Statements..........................................................15


                                       vi

<PAGE>


                                                                            Page
                                                                            ----

GAAP...........................................................................4
Governmental Authorities......................................................12
Greene.........................................................................1
Hazardous Substance...........................................................24
Historical Financial Statements...............................................15
HSR Act.......................................................................29
Independent Auditor............................................................6
Initial Note...................................................................7
Insured Welfare Plans.........................................................23
Intellectual Property.........................................................20
knowledge.....................................................................49
Laws..........................................................................12
Liabilities...................................................................43
Liens..........................................................................8
Material Adverse Change.......................................................11
New Hope.......................................................................1
New Hope International.........................................................1
Nonassignable Items............................................................2
Objection......................................................................5
Permits.......................................................................22
Permitted Liens...............................................................13
Person........................................................................39
Processes.....................................................................21
Purchase Price.................................................................3
Registration Rights Agreement.................................................10
Registration Statement........................................................38
Related Party.................................................................25
Release.......................................................................25
Representatives...............................................................35
SEC...........................................................................30
SEC Documents.................................................................30
Securities Act................................................................28
Securities Laws...............................................................37
Seller.........................................................................1
Seller Cap....................................................................44
Seller Threshold Amount.......................................................45
Seller's Savings Plan.........................................................23
Stock Consideration............................................................3
Tax...........................................................................26
Tax Return....................................................................26
Taxes.........................................................................26
Termination Date..............................................................46
Third Party Claim.............................................................44
Transaction Documents.........................................................11
Transfer Taxes................................................................38


                                      vii

<PAGE>


                                                                            Page
                                                                            ----

Transferred Employees.........................................................40
Unaudited Balance Sheet.......................................................15
Unaudited Financial Statements................................................15
WARN..........................................................................40
Welfare Type Plans............................................................41
Working Capital Deficiency.....................................................7
Working Capital Needs..........................................................7
Working Capital Period.........................................................7
Year 2000 Compliant...........................................................21


                                      viii

<PAGE>





                            ASSET PURCHASE AGREEMENT
                            ------------------------

     THIS ASSET PURCHASE AGREEMENT (this "Agreement"), dated as of May 18,
1999, is among Penton Media, Inc., a Delaware corporation ("Buyer"), New Hope
Communications, Inc., a Colorado corporation ("New Hope" or "Seller"), and R.
Douglas Greene, an individual ("Greene").

                              W I T N E S S E T H:
                              - - - - - - - - - -

     WHEREAS, Seller presently conducts the business of publishing, producing,
selling, marketing, arranging, promoting and operating magazines, tradeshows,
expositions, conferences, market studies, electronic/internet products and other
similar activities (collectively, but excluding those activities related to the
Excluded Assets and Excluded Liabilities, the "Business") and desires to sell
substantially all of its assets, properties, rights and interests relating to
the Business to Buyer; and

     WHEREAS, Buyer desires to purchase and acquire from Seller, upon the terms
and subject to the conditions hereinafter set forth, substantially all of such
assets, properties, rights and interests of Seller, in consideration of certain
payments by Buyer and the assumption by Buyer of certain liabilities and
obligations of Seller specifically disclosed in this Agreement.

     NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged by Buyer and Seller, Buyer and
Seller agree as follows:


                                    ARTICLE I
                          PURCHASE AND SALE OF ASSETS;
                            ASSUMPTION OF LIABILITIES

     Section 1.1. Sale and Transfer of Assets.

          (a) At the Closing and effective as of the Closing Date, Buyer will
     purchase and acquire from Seller, and Seller will sell, transfer, convey,
     assign and deliver to Buyer, on a going concern basis, all of its right,
     title and interest in the assets and properties owned, used or held for the
     benefit of Seller in the operation of the Business, as the same will exist
     as of the Closing Date, including without limitation, all of the
     outstanding securities of New Hope International Media Limited, a United
     Kingdom corporation ("New Hope International"), all of the magazines,
     tradeshows, expositions, conferences, market studies, electronic/internet
     products, all ancillary products, all tangible and intangible assets,
     trademarks, licenses, and goodwill relating to the Business, Contracts,
     advertiser lists and other mailing lists, printed material and work in
     process, cash in an amount of $250,000, receivables, inventory, prepaid
     expenses, deposits, furniture and equipment, and other assets used in
     connection with the operating of the Business (collectively, the "Acquired
     Assets"), including, without limitation, the Acquired Assets set forth in
     the Bill of Sale, attached hereto as Exhibit A (the "Bill of Sale").



<PAGE>


          (b) Anything in this Agreement to the contrary notwithstanding, this
     Agreement shall not constitute an agreement to sell, convey, assign,
     sublease or transfer any Acquired Assets, including, Contracts and Permits,
     if an attempted sale, conveyance, assignment, sublease or transfer thereof,
     without the Consent of another party thereto or a Governmental Authority
     would constitute a breach of, or in any way affect the rights of Seller or
     Buyer with respect to such Acquired Asset ("Nonassignable Items"). Seller
     shall use its best efforts and Buyer shall cooperate in all reasonable
     respects with Seller to obtain and satisfy all Consents and to resolve all
     impracticalities of sale, conveyance, assignment, sublease or transfer
     necessary to convey to Buyer all Nonassignable Items. If any such Consents
     are not obtained and satisfied prior to the Closing Date or if an attempted
     sale, conveyance, assignment, sublease or transfer thereof would be
     ineffective, Seller and its appropriate Affiliates shall at the Closing
     enter into such arrangements (including related written agreements) as
     Buyer may reasonably request to (i) provide to Buyer the benefit of any
     such Nonassignable Item, including, without limitation, continuing to
     operate the Nonassignable Item on behalf of Buyer (it being acknowledged
     that such arrangement may include obligations imposed on Seller and such
     Affiliates promptly to pay to Buyer when received all monies and other
     items of value received by Seller and such Affiliates under any such
     Nonassignable Item) and (ii) indemnify Seller with respect to its
     obligations under, and any action properly taken by Seller with respect to,
     such Nonassignable Item.

     Section 1.2. Excluded Assets. Anything in Section 1.1 hereof to the
contrary notwithstanding, Seller will retain the assets (collectively, the
"Excluded Assets") set forth on Section 1.2 of the Disclosure Schedule entitled
"Excluded Assets," and Buyer will in no way be construed to have purchased or
acquired (or to be obligated to purchase or to acquire) any interest whatsoever
in any such Excluded Assets. Section 1.2 of the Disclosure Schedule
notwithstanding, the term "Excluded Assets" shall include all losses, loss carry
forwards and rights to receive refunds, credits and loss carry forwards with
respect to any and all Taxes of Seller.

     Section 1.3. Assumption of Liabilities. On the terms and subject to the
conditions set forth in this Agreement, Buyer will assume, at the Closing and
effective as of the Closing Date, and will thereafter pay, perform and discharge
as and when due, the liabilities and obligations of Seller (whether accrued,
absolute, known, unknown, contingent or otherwise) (collectively, the "Assumed
Liabilities") set forth on Section 1.3 of the Disclosure Schedule entitled
"Assumed Liabilities."

     Section 1.4. Excluded Liabilities. Notwithstanding anything in this
Agreement to the contrary and except as provided in Section 1.3, Buyer will not
assume and will not become responsible for any liability or obligation of Seller
other than the Assumed Liabilities (collectively, the "Excluded Liabilities").


                                        2

<PAGE>


                                   ARTICLE II
                                 PURCHASE PRICE

     Section 2.1. Payment.

     (a) In full consideration for the transfer of the Acquired Assets, Buyer
will deliver and pay to Seller or, at Seller's written direction, certain other
Persons, a total purchase price of up to $97,000,000 (the "Purchase Price"). The
Purchase Price is payable as follows: (i) at the Closing, Buyer will (x) pay to
Seller or, at Seller's written direction, certain other Persons, a total of
$41,000,000 (the "Cash Amount") in immediately available funds by bank wire
transfer to such accounts designated in writing for this purpose by Seller to
Buyer at least two business days prior to the Closing and (y) deliver to Seller
or, at Seller's written direction, certain other Persons, certificates issued in
the name of Seller or Seller's nominees representing duly authorized, validly
issued, fully paid and nonassessable shares of the common stock, par value $0.01
per share, of Buyer (the "Buyer Shares") having an aggregate value (determined
in accordance with Section 2.1(b)) as of the Closing Date of $39,000,000 (the
"Stock Consideration"); (ii) at the Closing, Buyer will deliver to Key Trust
Company of Ohio, N.A. (a national banking association) (the "Escrow Agent"),
into escrow, Buyer Shares having an aggregate value (determined in accordance
with Section 2.1(b)) of $2,000,000 (the "Escrow Funds"); and (iii) after the
Closing, Buyer will deliver and pay the Contingent Payment, if earned, in
accordance with Section 2.1(d). Seller acknowledges that any payment made to a
Person other than Seller pursuant to this Section 2.1(a) is at Seller's
direction and is in complete satisfaction of Buyer's obligations under this
Section 2.1(a). Seller may subsequently transfer any Buyer Shares it receives
pursuant to this Section 2.1(a) provided such transfer complies with applicable
United States federal securities laws and would not result in a breach of
Section 4.1(hh) hereof.

     (b) For purposes of Section 2.1(a), the value of one Buyer Share will be
$19.50.

     (c) The Escrow Funds will be held by the Escrow Agent for a period of
eighteen months from the Closing pursuant to the terms of an Escrow Agreement,
in substantially the form of Exhibit B attached hereto (the "Escrow
Agreement"). At the expiration of such period, or at such earlier time as is
provided in the Escrow Agreement, the Escrow Agent will, subject to the terms of
the Escrow Agreement, deliver to Seller the Escrow Funds less any Escrow Funds
paid or owed to Buyer pursuant to the Escrow Agreement.

     (d) (i) On or before March 31 following the end of each of the calendar
years 1999, 2000 and 2001 (each, a "Contingent Payment Period" and collectively
the "Contingent Payment Period," as the context requires) and in accordance with
the procedures set forth below, Buyer will deliver and pay to Seller a
contingent payment (the "Contingent Payment"), if earned, in an amount equal to
400% of the amount by which EBITDA in respect of such year exceeds $8,000,000,
reduced by installments, if any, of the Contingent Payment paid in preceding
years and any amounts that are subject to the provisions of Section 2.3(d) and
Section 7.8 hereof; provided, however, the total


                                        3

<PAGE>


cumulative amount of the Contingent Payments will not exceed $15,000,000. For
example, the annual Contingent Payments for 1999, 2000 and 2001 would be as
follows if the EBITDA of the Business were in the amounts indicated below
(subject, however, to the $15,000,000 maximum Contingent Payment amount):

<TABLE>
<CAPTION>
                                                   Calendar Year
                                                   (in thousands)

                                  1999         2000          2001
                                  ----         ----          ----

<S>                               <C>          <C>           <C>
EBITDA                            $ 9,000      $ 10,375      $ 11,750
Less, minimum requirement         $(8,000)     $ (8,000)     $ (8,000)
                                  --------     ---------     ---------
Excess over minimum               $ 1,000      $  2,375      $  3,750
                                      x 4           x 4           x 4
                                  --------     ---------     ---------
Contingent portion earned         $ 4,000      $  9,500      $ 15,000
Less, contingent payments for
previous years                        -0-      $ (4,000)     $ (9,500)
                                  --------     ---------     ---------

Payment due                       $ 4,000      $  5,500      $  5,500
                                  ========     =========     =========

     Total Contingent Payment Earned:
                                  1999 - $  4,000
                                  2000 - $  5,500
                                  2001 - $  5,500
                                         --------
                                         $ 15,000
                                         ========
</TABLE>

     If, on the other hand, EBITDA for 1999 equals or exceeds $11,750,000, the
     maximum amount of the Contingent Payment ($15,000,000) would be earned in
     the first year.

          (ii) "EBITDA" means for any fiscal period, the sum of net income
     determined in accordance with United States generally accepted accounting
     principals ("GAAP") on an accrual basis, consistently applied by Buyer from
     period to period, plus, to the extent deducted in computing net income,
     interest expense, income tax expense, all depreciation and, without
     duplication, all amortization, plus or minus, as the case may be, other
     unusual or infrequent income or expense items, whether unrelated to the
     operation of the Business or incurred in the usual and ordinary course of
     the operation of the Business. The EBITDA of the Business will be
     determined initially by Buyer. Notwithstanding the foregoing, the
     calculation of EBITDA of the Business for purposes of this subsection (d)
     will (a) add back, for purposes of the 1999 calendar year, (1) the $250,000
     in cash left in the Business (the "Bonus Amount") to pay part of the
     Additional Bonus Accrual set forth on Section 1.3 of the Disclosure
     Schedule entitled "Assumed Liabilities" and (2) $150,000, which represents
     the non-period expenses entitled "Direct Costs of Future Shows Deferred
     from Year-to-Date March Expenses" included in the Prepaid Expenses set
     forth on Section 2.2 of the Disclosure Schedule entitled "Agreed Allocation
     of Purchase Price and Assumed


                                        4

<PAGE>


     Liabilities," and (b) not include allocations of Buyer's general corporate
     overhead costs except as provided herein, but will include (x) operating
     expenses directly related to the Business including, without limitation,
     (i) retirement and welfare plan contribution costs for employees involved
     in management and operation of the Business, (ii) casualty and liability
     insurance premiums allocable to operation of the Business, (iii) employee
     costs for personnel whose work is principally related to operation of the
     Business, and (iv) other charges incurred by Buyer in the ordinary course
     of business of operating the Business that may differ in amount, nature and
     type from those previously incurred by Seller in operating the Business,
     (y) general and administrative expenses directly related to the Business,
     and (z) indirect services, including accounting and services currently
     performed by third party vendors (other than those of the type set forth in
     (x) and (y) above), to the extent such costs and expenses do not exceed
     Seller's current cost for such services. Without limiting the generality of
     the foregoing, EBITDA of the Business will account for any cost savings
     realized as a result of the Business being operated by Buyer, including by
     using services provided by Buyer, versus the costs set forth on the
     forecast summary provided by Seller to Buyer and attached hereto as Annex
     I, and, with respect to the 1999 calendar year, such cost savings will be
     annualized.

          (iii) If additional working capital is required to expand the
     Business, advances by Buyer for such purposes will bear interest at the
     average borrowing rate from time to time of Buyer. Such interest charge
     will be deducted in determining net income.

          (iv) The parties will, in good faith, make such adjustments, if any,
     in the computation of EBITDA as are appropriate to reflect any acquisitions
     and capital expenditures by Buyer relating to the Business made during the
     Contingent Payment Period.

          (v) Buyer shall provide its initial determination of EBITDA of the
     Business for the previous Contingent Payment Period to Seller within 75
     days of the end of the previous Contingent Payment Period (the "EBITDA
     Determination"). Unless Seller, within five business days after receipt of
     the EBITDA Determination, notifies Buyer that it objects to the computation
     of the EBITDA Determination, the EBITDA Determination will be binding upon
     the parties for such Contingent Payment Period. If Seller objects to
     Buyer's calculation of the EBITDA Determination, not later than five
     business days following delivery to Seller of the EBITDA Determination,
     Seller shall notify Buyer in writing of such objection (the "Objection").
     The Objection must specify (a) the amount of the proposed adjustment to the
     EBITDA Determination; (b) the item(s) to which such Objection relates; and
     (c) the facts and circumstances supporting the Objection. During the 10
     business-day period following the delivery to Buyer of any Objection, Buyer
     and Seller will discuss Seller's proposals in the Objection and endeavor in
     good faith to reach agreement upon appropriate adjustments to the EBITDA
     Determination.


                                        5

<PAGE>


          (vi) If Buyer and Seller are unable to agree upon EBITDA for the
     previous Contingent Payment Period during such 10 business-day period, then
     Buyer and Seller will jointly engage a mutually acceptable, internationally
     recognized, independent public accounting firm (the "Independent Auditor")
     (other than a firm representing any of the parties hereto in connection
     with the transactions contemplated hereby) to resolve the dispute in a
     manner consistent with this Section 2.1(d). The parties will share equally
     the fees and expenses of the Independent Auditor. Buyer and Seller will
     each have five business days after the date of engagement of the
     Independent Auditor pursuant to this Section 2.1(d)(vi) to prepare a
     presentation to the Independent Auditor. At the end of such period, each
     party will make its presentation to the Independent Auditor. As soon as
     practicable, but in any event within 10 business days following the end of
     the presentations by Buyer and Seller, the Independent Auditor will notify
     Buyer and Seller in writing of any adjustments that are required to the
     EBITDA Determination as calculated by Buyer. The Independent Auditor will
     make its determination in accordance with GAAP principles, based solely
     upon the presentations by Buyer and Seller and only with respect to the
     differences submitted by Buyer and Seller. The determination by the
     Independent Auditor may not be for an amount that is outside of the range
     of Buyer's and Seller's disagreement or consider items that are not in
     dispute. The determination of the Independent Auditor will be binding upon
     the parties, absent manifest error.

          (vii) Each Contingent Payment, if earned, will be payable 50% in cash
     and 50% in Buyer Shares to Seller or, at Seller's written direction (and in
     complete satisfaction of Buyer's obligations under this Section 2.1(d))
     certain other Persons. Notwithstanding the foregoing, payments will not be
     made to Persons other than Seller unless each such Person delivers to
     Buyer, at the time such Contingent Payment is made, a letter ("Accredited
     Investor Letter"), in substantially the form attached hereto as Exhibit C.
     For purposes of this Section 2.1(d), the value of one Buyer Share will be
     deemed to be the Closing Price of the Buyer Shares on the day such
     Contingent Payment is paid; provided, however, that the certificates
     evidencing the Buyer Shares to be delivered pursuant to this Section 2.1(d)
     may be delivered within five business days of the date the cash portion of
     such Contingent Payment is paid. Seller may subsequently transfer any Buyer
     Shares it receives pursuant to this Section 2.1(d) provided such transfer
     complies with applicable United States federal securities laws and would
     not result in a breach of Section 4.1(hh) hereof. The term "Closing Price"
     means the last sale price, regular way, or, in case no such sale takes
     place on such day, the average of the closing bid and asked prices, regular
     way, in either case of the Buyer Shares as reported on the New York Stock
     Exchange.

          (viii) Seller acknowledges that Buyer will own and control the
     Business and that, after the Closing, Buyer may operate the Business in
     such manner as it determines to be in its best interest; provided, however,
     that Buyer shall use its reasonable best efforts to maximize EBITDA of the
     Business.


                                        6

<PAGE>


     Section 2.2. Purchase Price Allocation. The Purchase Price and Assumed
Liabilities will preliminarily be allocated among the Acquired Assets in
accordance with their respective fair market values as shown on Section 2.2 of
the Disclosure Schedule entitled "Agreed Allocation of Purchase Price and
Assumed Liabilities," which schedule will be jointly prepared by Buyer and
Seller prior to the Closing Date. No later than 90 days after the Closing Date,
Buyer and Seller will jointly prepare a final schedule allocating the Purchase
Price and Assumed Liabilities among the Acquired Assets in accordance with their
respective fair market values. Buyer and Seller will report the purchase and
sale of the Acquired Assets on all Tax Returns, including timely filed Internal
Revenue Service Forms 8594, in accordance with the final allocation shown on
such schedule. Buyer will timely file supplemental Internal Revenue Service
Form(s) 8594 to reflect the payment of any additional Purchase Price paid
pursuant to Section 2.1(d) (whether paid to Seller or to Greene, the Charitable
Foundation or the Management Team). Seller will timely file a supplemental Form
8594 to reflect the payment of any amount pursuant to Section 2.1(d).

     Section 2.3. Working Capital Loans.

          (a) Initial Loan. On the Closing Date, Seller will make a loan in the
     principal amount of $500,000 to Buyer in consideration of Buyer's delivery
     to Seller of an executed promissory note in the form of Exhibit D hereto
     (the "Initial Note"). Buyer shall use the proceeds of such loan solely to
     meet its working capital needs to conduct the Business in the ordinary
     course of business and consistent with Seller's past practice (the "Working
     Capital Needs") for the 120-day period beginning on the Closing Date (the
     "Working Capital Period").

          (b) Additional Loans. Buyer shall notify Seller in writing if and to
     the extent it cannot reasonably meet the Working Capital Needs for the
     Working Capital Period with the proceeds of the Initial Note (a "Working
     Capital Deficiency"). Within 5 business days of receiving such
     notification, Seller shall either (i) make a loan to Buyer in an additional
     amount to be reasonably determined by Buyer and Seller in consideration of
     Buyer's delivery to Seller of an executed promissory note substantially in
     the form of the Initial Note but for the agreed upon additional principal
     amount (each such note, an "Additional Note") or (ii) notify Buyer in
     writing of its objection to Buyer's assertion that Buyer cannot meet the
     Working Capital Needs for the Working Capital Period without an additional
     loan, in which case such dispute shall be resolved by engaging an
     Independent Auditor to determine the amount of the Working Capital
     Deficiency, if any, in accordance with the procedures set forth in Section
     2.1(d)(vi) of this Agreement.

          (c) Additional Bonus Accrual. Buyer acknowledges that Greene will
     withdraw all cash and cash equivalents (other than the Bonus Amount) out of
     the Business prior to the Closing and that such cash and cash equivalents
     are included in the Excluded Assets. Seller and Greene acknowledge that the
     Bonus Amount will not be considered in calculating the Working Capital
     Needs of the Business, but that such cash will be solely used to pay part
     of the Additional Bonus Accrual set forth on Section 1.3 of the Disclosure
     Letter entitled "Assumed Liabilities."


                                        7

<PAGE>


          (d) Setoff. If and to the extent the Independent Auditor determines
     pursuant to Section 2.1(d)(vi) hereof that Seller must make an additional
     loan pursuant to this Section 2.3 to cover the Working Capital Deficiency
     and Seller fails to make such loan within two business days of such
     determination, then in addition to any and all other remedies under this
     Agreement or at law or in equity, Buyer shall be entitled to collect such
     Working Capital Deficiency by retaining and setting off the Working Capital
     Deficiency (whether or not such amount is liquidated or reduced to
     judgment) against any amounts due or to become due from Buyer to Seller
     under this Agreement, including, without limitation, any Contingent Payment
     or repayment of the Initial Note.

          (e) Repayment. Any and all loans made pursuant to this Section 2.3
     shall be repaid by Buyer upon the terms and subject to the conditions set
     forth in the Initial Note or the Additional Notes evidencing such loans.


                                   ARTICLE III
                                     CLOSING

     Section 3.1. General. The "Closing" means the time when the Acquired Assets
are transferred by Seller to Buyer. The Closing will take place at the offices
of Jones, Day, Reavis & Pogue, 901 Lakeside Avenue, Cleveland, Ohio, 44114 at
10:00 a.m. on the date that is the later to occur of (i) two business days
following the day on which the last of the conditions to the Closing set forth
in Article V are satisfied or (ii) at such time and place and on such other day
as is mutually agreed upon in writing by the parties hereto (the "Closing
Date"). Legal title, equitable title and risk of loss with respect to the
Acquired Assets will pass to Buyer at the Closing, which transfer will be deemed
effective for Tax, accounting and other computational purposes as of 11:59 P.M.
(Eastern Time) on the Closing Date.

     Section 3.2. Deliveries by Seller at the Closing. At the Closing, Seller
will deliver to Buyer the following; provided, however, that Buyer may waive
delivery of any of the following:

          (a) The Bill of Sale transferring the Acquired Assets to Buyer, free
     and clear of any and all liens, equities, claims, prior assignments,
     mortgages, charges, security interests, pledges, conditional sales
     Contracts, collateral security arrangements and other title retention
     arrangements, restrictions or encumbrances whatsoever (collectively,
     "Liens") except for Permitted Liens;

          (b) A stock certificate representing the outstanding shares of New
     Hope International, with appropriate stock powers attached;

          (c) The Escrow Agreement, in substantially the form attached hereto as
     Exhibit B;

          (d) Instruments of assignment to Buyer of all trademarks, trade names,
     copyrights, service marks and patents (and all applications for, and
     extensions and reissuances of, any of the foregoing and rights therein)
     identified on Section 4.1(s) of the

                                        8

<PAGE>


     Disclosure Schedule entitled "Intellectual Property," the recordal costs of
     which will be borne by Buyer;

          (e) Evidence as of the business day immediately preceding the Closing
     Date, that Seller has left cash in the amount of $750,000, representing the
     proceeds of the Initial Note and the Bonus Amount, in the Business;

          (f) Such other deeds, bills of sale, endorsements, assignments,
     affidavits, and other good and sufficient instruments of sale, assignment,
     conveyance and transfer as are requested by Buyer prior to the Closing in
     form and substance satisfactory to Buyer and its counsel, as are required
     to effectively vest in Buyer good and marketable title in and to all of the
     Acquired Assets, free and clear of any and all Liens except Permitted
     Liens;

          (g) Copies of all Consents set forth on Section 3.2(g) of the
     Disclosure Schedule entitled "Consents Required for Closing;"

          (h) Short-form good standing certificate for Seller from the Secretary
     of State of Colorado, dated not more than two business days prior to the
     Closing Date;

          (i) A Certificate of Seller's Secretary or an Assistant Secretary,
     dated the Closing Date, (a) certifying the incumbency of the officers
     signing this Agreement and the transactions contemplated herein; and (b)
     certifying Seller's organizational documents to be true, complete and in
     full force and effect and unmodified as of the Closing Date;

          (j) Certified copies of resolutions adopted by the Board of Directors
     of Seller authorizing the execution and delivery of this Agreement and all
     other documents referred to herein or related hereto and the consummation
     of the transactions contemplated hereby, including the transfer of the
     Acquired Assets provided for hereunder; and

          (k) An opinion, dated as of the Closing Date, of Willkie Farr &
     Gallagher, counsel to Seller, addressed to Buyer, in substantially the form
     attached hereto as Exhibit E.

          (l) An opinion, dated as of the Closing Date, of Lirtzman, Nehls &
     Hepner, P.C., counsel to Seller, addressed to Buyer, in form and substance
     reasonably acceptable to Buyer.

     Section 3.3. Deliveries by Buyer at the Closing. At the Closing, Buyer will
deliver to Seller the following; provided, however, that Seller may waive
delivery of any of the following:

          (a) The certificates representing the Buyer Shares in accordance with
     Section 2.1(a);

          (b) Evidence of payment of the Cash Amount;


                                        9

<PAGE>


          (c) Copies of all the Consents set forth on Section 4.2(i) of Buyer's
     Disclosure Schedule entitled "Consents;"

          (d) The Escrow Agreement, in substantially the form attached hereto as
     Exhibit B;

          (e) The Consulting and Non-Competition Agreement, in substantially the
     form attached hereto as Exhibit F, with Greene (the "Consulting
     Agreement");

          (f) The Initial Note, in substantially the form attached hereto as
     Exhibit D;

          (g) The Registration Rights Agreement, in substantially the form
     attached hereto as Exhibit G, with Seller (the "Registration Rights
     Agreement");

          (h) Short-form good standing certificate for Buyer from the Secretary
     of State of Delaware, dated not more than two business days prior to the
     Closing Date;

          (i) A Certificate of Buyer's Secretary or an Assistant Secretary,
     dated the Closing Date, (a) certifying the incumbency of the officers
     signing this Agreement and the transactions contemplated herein to be
     executed and delivered by Buyer; and (b) certifying Buyer's organizational
     documents to be true, complete and in full force and effect and unmodified
     as of the Closing Date;

          (j) Certified copies of resolutions adopted by the Board of Directors
     of Buyer authorizing the execution and delivery by Buyer of this Agreement,
     the assumption of the Assumed Liabilities, and all other documents referred
     to herein or related hereto, the payment of the Purchase Price, and the
     consummation of the transactions contemplated hereby by Buyer; and

          (k) An opinion, dated as of the Closing Date, of Jones, Day, Reavis &
     Pogue, counsel to Buyer, addressed to Seller, in substantially the form
     attached hereto as Exhibit H.


                                   ARTICLE IV
                         REPRESENTATIONS AND WARRANTIES

     Section 4.1. Representations and Warranties of Seller. Subject only to
those exceptions and qualifications listed and described (including an
identification by section reference to the representations and warranties to
which such exceptions and qualifications relate) on the Disclosure Schedule
attached to this Agreement, Seller and Greene jointly and severally hereby
represent and warrant to Buyer that:

          (a) Organization and Standing; Power and Authority. Seller is a
     corporation duly organized, validly existing and in good standing under the
     laws of the State of Colorado and has full corporate power and authority to
     operate the Business, to own or lease the Acquired Assets, and to carry on
     the Business as now being conducted. Seller


                                       10

<PAGE>


     and Greene have all requisite power and authority to enter into and perform
     this Agreement and the transactions and other agreements and instruments
     contemplated by this Agreement. Except as disclosed on Section 4.1(a) of
     the Disclosure Schedule entitled "Affiliate Companies," Seller has no
     subsidiary corporations, owns no interest, direct or indirect, in any other
     business enterprise, firm or corporation, and is the only business
     enterprise, firm or corporation through which the Business (or any business
     operated by Greene competing with or similar to the Business) is conducted,
     or which owns, leases or uses assets related to the Business. Except as set
     forth on Section 4.1(a) of the Disclosure Schedule entitled "Affiliate
     Companies," Seller is duly qualified or licensed to do business as a
     foreign corporation and is in good standing in each jurisdiction in which
     the failure to so qualify would be reasonably likely to have a material
     adverse effect upon Seller's condition (financial or otherwise), business,
     assets, properties, operations or prospects relating to the Business, taken
     as a whole (other than any change, effect, event or condition generally
     applicable to the industry in which the Business operates or changes in
     general economic conditions) ("Material Adverse Change"), being the State
     of New Jersey. This Agreement and all other agreements and instruments to
     which Seller is a party and executed and delivered or to be executed and
     delivered by Seller and Greene in connection herewith (collectively, the
     "Transaction Documents") have been, or upon execution thereof will be, duly
     executed and delivered by Seller, as the case may be. The Transaction
     Documents have been duly approved by the Directors and shareholders of
     Seller and, assuming the due authorization, execution and delivery by
     Buyer, constitute the valid and binding obligations of Seller and Greene,
     enforceable in accordance with their respective terms, except as
     enforceability may be limited by bankruptcy, insolvency, reorganization,
     moratorium and other similar laws and equitable principles relating to or
     limiting creditors rights and remedies generally, and except that the
     availability of equitable remedies, including specific performance, is
     subject to the discretion of the court before which any proceeding therefor
     may be brought.

          (b) New Hope International. New Hope International is a corporation
     duly organized and validly existing under the laws of the United Kingdom
     and is a wholly owned subsidiary of Seller formed on or about May 7, 1998.
     New Hope International has the full corporate power and authority to own or
     lease its assets and carry on its business as currently being conducted.
     The operations of New Hope International to date have not been material to
     Seller. New Hope International is not a party to any Contracts, has one
     employee who is listed in Section 4.1(w) of the Disclosure Schedule and is
     party to no agreements that are material to its operations other than the
     lease set forth on Section 4.1(f) of the Disclosure Schedule entitled "Real
     Property."

          (c) Articles and By-Laws. Seller has delivered to Buyer copies of (i)
     the Articles of Incorporation of Seller, certified by the Secretary of
     State of Colorado, and the By-Laws of Seller and (ii) the Memorandum and
     Articles of Association of New Hope International, all of which are true,
     correct and complete as of the date of this Agreement.

          (d) Conflicts; Defaults. Except as set forth on Section 4.1(d) to the
     Disclosure Schedule entitled "Conflicts; Defaults," to the best of Seller's
     and Greene's knowledge, neither the execution and delivery of this
     Agreement and the other agreements and instruments executed or to be
     executed in connection herewith by Seller or Greene, nor


                                       11

<PAGE>


          the performance by Seller or Greene of the transactions contemplated
     hereby or thereby, will (i) violate, conflict with, or constitute a default
     under, any of the terms of Seller's Articles of Incorporation, or Seller's
     By-Laws, or any provisions of, or result in the acceleration of any
     obligation under, any contract, sales commitment, license, purchase order,
     security agreement, mortgage, note, deed, lien, lease, agreement or
     instrument, including, without limitation, the Contracts, or any order,
     judgment or decree, relating to the Business or the Acquired Assets, or by
     which Seller or the Acquired Assets are bound, (ii) result in the creation
     or imposition of any Liens, except for Permitted Liens, in favor of any
     third Person or entity upon any of the Acquired Assets, (iii) violate any
     law, statute, judgment, decree, order, rule or regulation ("Laws") of any
     foreign, United States, state or local governmental entity or municipality
     or subdivision thereof or any authority, department, commission, board,
     bureau, agency, court or instrumentality (collectively, "Governmental
     Authorities"), (iv) constitute an event which, after notice or lapse or
     time or both, would result in such violation, conflict, default,
     acceleration, or creation or imposition of Liens, except for Permitted
     Liens, (v) constitute an event which, after notice of lapse of time or
     otherwise would create, or cause to be exercisable or enforceable, any
     option, agreement or right of any kind to purchase any of the Acquired
     Assets, except for such violations, conflicts, defaults, impositions,
     accelerations, events or Liens (other than with respect to Seller's
     Articles of Incorporation and Bylaws) which would not reasonably be
     expected to have individually or in the aggregate, a Material Adverse
     Change. Except as set forth on Section 4.1(d) to the Disclosure Schedule
     entitled "Conflicts; Defaults," to the best of Seller's and Greene's
     knowledge, no consent, novation, approval, filing or authorization will be
     required to be obtained or satisfied for the continued performance by Buyer
     following the Closing of any contract, agreement, commitment or undertaking
     included in the Acquired Assets. Except as set forth on Section 4.1(d) to
     the Disclosure Schedule entitled "Conflicts; Defaults," to the best of
     Seller's and Greene's knowledge, Seller is not in violation of or in
     default under its Articles of Incorporation or Bylaws, or any provision of
     any contract, sales commitment, license, purchase order, security
     agreement, mortgage, note, deed, lien, lease, agreement or instrument,
     including without limitation, the Contracts, or any order, judgment or
     decree, relating to the Business or the Acquired Assets, or by which the
     Business or the Acquired Assets is bound, or in the payment of any of
     Seller's monetary obligations or debts relating to the Business, and there
     exists no condition or event which, after notice or lapse of time or both,
     would result in any such violation or default, except for such violations,
     defaults, conditions or events (other than with respect to Seller's
     Articles of Incorporation and Bylaws) which would not reasonably be
     expected to have individually or in the aggregate a Material Adverse
     Change.

          (e) Acquired Assets; Title to the Acquired Assets. Other than the
     Excluded Assets, the Acquired Assets are the only assets, properties,
     rights and interests used by Seller in connection with the Business. Other
     than the Excluded Assets, the Acquired Assets to be conveyed to Buyer under
     this Agreement constitute all of the assets, properties, rights and
     interests necessary to conduct the Business in substantially the same
     manner as conducted by Seller prior to the date of this Agreement. All of
     the Acquired Assets used in connection with the operation of the Business
     (including, without limitation, the Acquired Assets reflected on the
     Audited Balance Sheet) are in good operating condition and repair, subject
     to normal wear and tear consistent with the age of


                                       12

<PAGE>


     the properties or assets, and are suitable for the uses to which they are
     put in the Business. None of the Acquired Assets has any material defects
     or is in need of maintenance or repair, except for ordinary, routine
     maintenance and repairs which are not material in nature or cost. Except as
     set forth on Section 4.1(e)(i) of the Disclosure Schedule entitled "Title
     Exceptions," Seller has good, valid and exclusive title to, and the valid
     and enforceable power and unqualified right to use and transfer to Buyer,
     each of the Acquired Assets, and the Acquired Assets are free and clear of
     all Liens, except for Permitted Liens. To the best of Seller's knowledge,
     the consummation of the transactions contemplated by this Agreement
     (including, without limitation, the transfer or assignment of the Acquired
     Assets, and all rights and interests therein, to Buyer as contemplated
     herein) will not adversely affect such title or rights, or any terms of the
     applicable agreements (whether written or oral) evidencing, creating or
     granting such title or rights. Except as set forth on Section 4.1(e)(ii) of
     the Disclosure Schedule entitled "Assets Subject to Leases, Mortgages,
     Etc.," none of the Acquired Assets is subject to, or held under, any lease,
     mortgage, security agreement, conditional sales contract or other title
     retention agreement, or is other than in the sole possession and under the
     sole control of Seller. Seller has the right under valid and existing
     leases to occupy, use or control all properties and assets leased by it and
     included in the Acquired Assets. The delivery to Buyer of the instruments
     of transfer of ownership contemplated by this Agreement will vest good,
     valid and exclusive title (as to all Acquired Assets owned by Seller) or
     full right to possess and use (as to all Acquired Assets not owned by
     Seller) to the Acquired Assets in Buyer, free and clear of all Liens of any
     kind or nature whatsoever, except for (i) current real estate Taxes or
     governmental charges or levies which are a Lien but not yet due and
     payable, (ii) Liens disclosed as securing specified liabilities on the
     Audited Balance Sheet and notes thereto with respect to which no default
     exists, (iii) Liens disclosed on Section 4.1(e)(iii) of the Disclosure
     Schedule entitled "Liens," (iv) leasehold interests subject to the
     encumbrance of lien holders, and (v) minor imperfections of title, if any,
     none of which are substantial in amount, or materially detract from the
     value or impair the use of the property subject thereto or the operation of
     the Business and which have arisen only in the ordinary and normal course
     of business consistent with past practice (the Liens described in clauses
     (i), (ii), (iii) and (iv) being collectively referred to herein as
     "Permitted Liens"). Section 4.1(e)(iv) of the Disclosure Schedule entitled
     "Fixed Assets" contains true, correct and complete lists of all fixed
     assets used in connection with the Business as of the dates specified
     therein.

          (f) Real Property. Seller owns no real property and holds no options
     to acquire any real property. Section 4.1(f) of the Disclosure Schedule
     entitled "Real Estate and Leases" contains a true, correct and complete
     list of all real property leased or occupied by Seller relating to the
     Business. True, correct and complete copies of the instruments and
     agreements identified in such Schedule have been delivered or made
     available to Buyer. Except as set forth on Section 4.1(f) of the Disclosure
     Schedule entitled "Real Property," to the best of Seller's knowledge each
     such lease is in full force and effect and is a legal, binding, and
     enforceable obligation of the parties thereto, except as enforceability may
     be limited by bankruptcy, insolvency, reorganization, moratorium and other
     similar laws and equitable principles relating to or limiting creditors
     rights and remedies generally, and except that the availability of
     equitable remedies, including specific performance, is subject to the
     discretion of the court before which any


                                       13

<PAGE>


     proceeding therefor may be brought, and no event has occurred which
     constitutes or, with the giving of notice or passage of time, or both,
     would constitute a default or breach thereunder. Seller has the right to
     quiet enjoyment of all real property subject to leaseholds under any such
     instruments for the full term of each such lease and any renewal option
     related thereto. Seller has received no notice of any disturbance of or
     challenge to Seller's quiet possession under each such lease, and no
     leasehold or other interest of Seller in such real property is subject to
     or subordinate to any Liens except Permitted Liens. Neither the whole nor
     any portion of any real property leased or occupied by Seller has been
     condemned, requisitioned or otherwise taken by any Governmental Authority,
     and, to the best of Seller's knowledge, no such condemnation, requisition
     or taking is threatened or contemplated. There are no outstanding
     requirements or recommendations to Seller by fire underwriters or ratings
     boards or insurance companies requiring or recommending any repairs or work
     to be done with respect to any of such real property subject to a lease.

          (g) Contracts. Section 4.1(g) of the Disclosure Schedule entitled
     "Contracts" contains a complete list or description of (i) each license,
     contract, agreement, commitment and undertaking (whether written or oral)
     (A) relating to the Business and to which Seller is a party (1) which
     involves the purchase of inventories or the sale of products, and involves
     aggregate future payments in excess of $50,000, or which extends for a
     period of more than 12 months and cannot be canceled by Seller without
     further payment or penalty, or (2) which does not involve the purchase of
     inventories or the sale of products, and involves aggregate future payments
     in excess of $50,000 or extends for a period of more than 12 months and
     cannot be canceled by Seller without further payment or penalty, (B)
     between Seller and any distributors or selling agents used or retained in
     connection with the Business, or relating to the Business and pursuant to
     which Seller sells or distributes products regardless of the size or term
     or such licenses, contracts, agreements, commitments and undertakings which
     in either case, do not involve aggregate future payments of $50,000 or
     extend for a period of more than 12 months, (ii) each loan or credit
     agreement, security agreement, guaranty, indenture, mortgage, pledge or
     other agreement or instrument evidencing indebtedness of Seller, to which
     Seller is a party and which relates to the Business, (iii) any conditional
     sale or other title retention agreement, equipment obligation, or lease
     purchase agreement involving (in the aggregate) amounts in excess of
     $50,000 relating to the Business, (iv) any power of attorney given by
     Seller to any Person, firm or corporation or otherwise relating to the
     Business or the Acquired Assets, (v) any non-competition, restrictive
     covenant or other agreement that restricts Seller or any other entity
     controlled by Greene from conducting the Business anywhere in the world,
     (vi) each contract, agreement, commitment or undertaking presently in
     effect, whether or not fully performed, between Seller and any current
     officer, director, consultant or other employee (or group thereof) retained
     or employed in connection with the Business, or any current or former
     shareholder (or group of shareholders) of Seller, and (vii) any other
     contract, agreement, commitment or undertaking which is material to the
     condition (financial or otherwise), results of operations, properties,
     assets, liabilities, business or prospects of the Business, taken as a
     whole (the items described in clauses (i) through (vii) being herein
     collectively referred to as the "Contracts"). Except as set forth on
     Section 4.1(g) of the Disclosure Schedule entitled "Contracts," Seller has
     performed in all material respects all obligations required


                                       14

<PAGE>


     to be performed by it to date under the Contracts, and neither Seller nor,
     to the best of Seller's knowledge, any other party to any Contract has
     breached or improperly terminated any Contract or is in default under any
     Contract by which it is bound, and, to the best of Seller's knowledge,
     there exists no condition or event which after notice or lapse of time, or
     both, would constitute any such breach, termination or default. Each of the
     Contracts is in full force and effect, and is a legal, binding and
     enforceable obligation of Seller and, to the best of Seller's knowledge,
     the other parties thereto. Except as set forth on Section 4.1(g) of the
     Disclosure Schedule entitled "Contracts," Seller, in connection with the
     Business, has no outstanding Contracts, including Contracts with officers,
     employees, agents, consultants, advisors, salesmen, sales representatives,
     distributors or dealers, that are not cancellable by it on notice of not
     longer than 60 days and without liability, penalty or premium. Seller
     enjoys good working relationships under all of their Contracts, including,
     without limitation, their supply, distribution and similar contractual
     arrangements in connection with the normal operation of the Business.

          (h) Financial Statements. Seller has heretofore delivered to Buyer the
     following financial statements which relate to Seller and its subsidiaries
     (including those which are Excluded Assets) on a consolidated basis
     (collectively, together with the notes thereto, the "Financial
     Statements"):

               (i) the unaudited Balance Sheet of Seller (the "Unaudited
          Balance Sheet") as of March 31, 1999 (the "Balance Sheet Date"), and
          the unaudited Statement of Income of Seller and its subsidiaries for
          the three months ended March 31, 1999 (collectively, the "Unaudited
          Financial Statements"); and

               (ii) (A) the audited Balance Sheet (the "Audited Balance Sheet")
          of Seller and its subsidiaries as of December 31, 1998 (the "Audited
          Balance Sheet Date"), the audited Statement of Income for the year
          ended December 31, 1998, and the audited Statement of Cash Flows for
          the year ended December 31, 1998, together with the footnotes thereto
          and the report thereon by KMPG LLP, certified public accountants, (B)
          the audited Balance Sheet of Seller and its subsidiaries as of
          December 31, 1997, the audited Statement of Income for the year ended
          December 31, 1997, and the audited Statement of Cash Flows for the
          year ended December 31, 1997, together with the footnotes thereto and
          the report thereon by KMPG LLP, certified public accountants, and (C)
          the unaudited Balance Sheet of Seller and its subsidiaries as of
          December 31, 1996, the unaudited Statement of Income for the year
          ended December 31, 1996, and the unaudited Statement of Cash Flows for
          the year ended December 31, 1996, together with the footnotes thereto
          and the review report thereon by KMPG LLP, certified public
          accountants (collectively, the "Historical Financial Statements").

     Each of the Financial Statements is true, complete and correct in all
     material respects, was prepared from the books and records kept by Seller
     and its subsidiaries for the Business, and fairly presents the financial
     position of Seller and its subsidiaries as of such dates, and the results
     of Seller's and its subsidiaries' operations and Seller's and its
     subsidiaries' cash flows for the periods then ended in accordance with GAAP
     consistently applied (except, in the case of the Unaudited Financial
     Statements, for normally recurring


                                       15

<PAGE>


     adjustments, which will not be material, either individually or in the
     aggregate). Except as set forth on the Disclosure Schedules delivered
     pursuant to this Agreement or the Financial Statements, since the Balance
     Sheet Date, there has been no Material Adverse Change nor has there been
     any event or condition of any character which has had a Material Adverse
     Change, or which is reasonably likely to have a Material Adverse Change.
     Except as set forth on Section 4.1(h) of the Disclosure Schedule entitled
     "Material Changes," the Unaudited Balance Sheet reflects all properties and
     assets, real, personal or mixed, which are currently used in connection
     with the Business.

          (i) Undisclosed Liabilities. To the best of Seller's knowledge, Seller
     has no liabilities or obligations of any nature whatsoever, whether
     absolute, accrued, contingent, fixed, known or unknown, or otherwise,
     related to or connected with the Business or the Acquired Assets, except
     for those (i) reflected or reserved on the Unaudited Balance Sheet and
     Notes thereto, or (ii) incurred or accrued and unpaid since the Balance
     Sheet Date in the ordinary and normal course of Seller's business in
     transactions involving the purchase or sale by Seller of goods and services
     in amounts which do not exceed $100,000 in the aggregate and which
     transactions are consistent with the representations, warranties,
     covenants, obligations and agreements contained in this Agreement, and
     (iii) set forth on Section 4.1(i) of the Disclosure Schedule entitled
     "Undisclosed Liabilities," and to the best of Seller's knowledge there
     exists no event or circumstance which, after notice or lapse of time or
     both, might reasonably be expected to create any other obligations or
     liabilities of Seller.

          (j) Accounts Receivable; Collection; Trade Payables. Except for
     accounts receivable with respect to which applicable reserves are included
     in the Financial Statements, all accounts receivable relating to the
     Business or the Acquired Assets outstanding as of the Closing Date will
     represent sales actually made in the ordinary and normal course of business
     and will be current and, to the best of Seller's knowledge, collectible in
     full no later than 150 days after the Closing Date. To the best of Seller's
     knowledge, other than as provided for in reserves as contemplated above,
     there are no counterclaims or setoffs against (or any basis therefor), or
     any other matter or condition likely to interfere with full and timely
     collection of, any of such outstanding accounts receivable. Section 4.1(j)
     of the Disclosure Schedule entitled "Accounts Receivable" sets forth an
     aged listing by customer of the accounts receivable relating to the
     Business or the Acquired Assets that are outstanding, and Seller's best
     estimate of the allowance for doubtful accounts receivable, in each case as
     of March 31, 1999. Seller has not experienced or suffered undue delay in
     its payment of its liabilities and obligations to its trade creditors
     (including suppliers) or trade debt relating to the Business or the
     Acquired Assets.

          (k) Inventories. All of the inventories relating to the Business or
     the Acquired Assets are of a quality and quantities usable or salable in
     the ordinary and normal course of business, except with respect to which
     adequate reserves are set forth in the Financial Statements. The value at
     which such inventory is carried on the Unaudited Balance Sheet reflects the
     lower of cost or market value on a first-in, first-out basis and reflects
     writeoffs or writedowns for damaged or obsolete items, or items of below
     standard quality, in accordance with the historical inventory policy and
     practices of Seller, a complete and


                                       16

<PAGE>


     accurate description of which is included in the description of the
     internal accounting practices and policies of Seller disclosed on Section
     4.1(k) of the Disclosure Schedule entitled "Financial Statements" or in the
     notes to the Historical Financial Statements. Such inventory is not (as of
     the date hereof) unreasonably excessive in kind or amount in light of the
     ordinary and normal course of conduct and reasonably anticipated needs of
     the Business.

          (l) Litigation. Except as set forth on Section 4.1(l) of the
     Disclosure Schedule entitled "Litigation" or as would not reasonably be
     expected to have a Material Adverse Change, Seller is not subject to any
     order of, or written agreement or memorandum or understanding with, any
     Governmental Authority relating to the Business or the Acquired Assets, and
     there exists no litigation, action, suit, claim or proceeding pending, or,
     to the best of Seller's knowledge, any litigation, action, suit,
     investigation, claim or proceeding threatened against Seller affecting the
     Business or the Acquired Assets, or which would affect the transactions
     contemplated by this Agreement, at law or in equity or before any
     Governmental Authority, including, without limitation, claims for
     anti-trust, unfair competition, price discrimination or other liability or
     obligation relating to the Business, whether sold by Seller, any of its
     Affiliates or any of their respective predecessors-in-interest in respect
     of the Business, or which would adversely affect the transactions
     contemplated by this Agreement, and to the best of Seller's knowledge, no
     one has grounds to assert any such litigation, action, suit, claim or
     proceeding. Set forth on Section 4.1(l) of the Disclosure Schedule entitled
     "Litigation" is a description of (i) all litigation, actions, suits,
     investigations, claims and proceedings asserted, brought or to the best of
     Seller's knowledge, threatened against Seller or its Affiliates or
     predecessors-in-interest in respect of the Business during the five-year
     period preceding the date hereof, together with a description of the
     outcome or present status thereof, and (ii) all judgments, orders, decrees,
     writs or injunctions entered into by or against Seller.

          (m) Advertisers, Exhibitors, Attendees and Suppliers.

               (i) Section 4.1(m) of the Disclosure Schedule entitled
          "Advertisers, Exhibitors, Attendees and Suppliers" sets forth a true,
          correct and complete list of (i) Seller's twenty largest advertisers
          with respect to the Acquired Assets in terms of sales during the
          twelve-month period ended December 31, 1998 and (ii) Seller's
          suppliers with respect to the Acquired Assets which, during the 12
          months ended December 31, 1998, individually accounted for $100,000 or
          more of Seller's orders for the purchase of raw materials, supplies,
          equipment or parts. Except for the customers and suppliers named in
          Section 4.1(m) of the Disclosure Schedule entitled "Advertisers,
          Exhibitors, Attendees and Suppliers," Seller has not had any
          advertiser who accounted for more than 5% of Seller's sales with
          respect to the Acquired Assets during the period from January 1, 1998
          to December 31, 1998 or any supplier from whom it purchased more than
          5% of the goods or services purchased in connection with the Acquired
          Assets during the period from January 1, 1998 to December 31, 1998.


                                       17

<PAGE>


               (ii) Seller has provided to Buyer or made available to Buyer the
          rate card for each of Seller's magazines and other publications in
          effect on the date hereof and the same reflects the rates and terms
          upon which advertising in Seller's magazines and other publications
          included in the Acquired Assets are currently being sold by Seller.
          Seller has disclosed to Buyer in writing all material cancellations or
          reductions in scope, nature or frequency of advertising in Seller's
          magazines or other publications included in the Acquired Assets since
          the Balance Sheet Date. To the best knowledge of Seller, no other such
          cancellations or reductions have been threatened.

               (iii) Seller has provided Buyer with or made available to Buyer
          lists identifying the exhibitors (including names and addresses) at
          all trade shows held since September 19, 1997, together with
          information as to the size and location of booth space rented by each
          of such exhibitors and the rates paid with respect to such trade
          shows. To the best knowledge of Seller, such lists are complete and
          accurate in all material respects.

               (iv) Seller has provided Buyer or made available to Buyer with
          lists of attendees (including names and addresses) at all trade shows
          held since September 19, 1997. To the best knowledge of Seller, such
          lists are complete and accurate in all material respects and to the
          best knowledge of Seller, such lists have not been sold or rented to
          third parties except in the ordinary course of business.

               (v) Seller has provided Buyer or made available to Buyer
          information as to the standard booth rental rates for space at all
          trade shows held since September 19, 1997, that, to the best knowledge
          of Seller, is complete and accurate in all material respects.

               (vi) Seller is not involved in any material controversy with any
          of the advertisers, exhibitors, attendees or suppliers of the
          Business. Except as set forth on Section 4.1(m) of the Disclosure
          Schedule entitled "Advertisers, Exhibitors, Attendees and Suppliers,"
          Seller has not been advised by any advertiser, exhibitor or supplier
          with respect to the Acquired Assets that such advertiser, exhibitor or
          supplier is intending to terminate its relationship with Seller or
          would not continue to purchase supplies or services relating to the
          Acquired Assets for future periods on account of any dissatisfaction
          with Seller's performance to the extent that any such termination or
          discontinuance would reasonably be expected to have a Material Adverse
          Change.

          (n) Pricing Practices. The prices to be received or paid by Seller
     under all outstanding Contracts, agreements, commitments and undertakings
     with its advertisers, exhibitors, attendees and suppliers and others in
     connection with the Acquired Assets have been determined in accordance with
     Seller's established past pricing policies, and there are no outstanding
     Contracts, agreements, commitments or undertakings relating to the Acquired
     Assets that individually or in the aggregate would reasonably be likely to
     result in a Material Adverse Change.


                                       18

<PAGE>


          (o) Circulation. Seller has made available a complete and accurate
     circulation list of the magazines and all other publications of the
     Acquired Assets as of March 31, 1999.

          (p) List Rentals. Except for commitments for future list rentals in
     the ordinary course of business for use on a one-time basis only, Seller
     has not made any rental arrangement for future use of any list owned by
     Seller related to the Acquired Assets. Seller's commitments for future list
     rentals in the ordinary course of business are not material.

          (q) Regulatory Compliance. To the best of Seller's knowledge, except
     as set forth on Section 4.1(q) of the Disclosure Schedule entitled
     "Regulatory Compliance" or as would not reasonably be expected to have a
     Material Adverse Change, (i) the Business has been conducted, the Acquired
     Assets have been maintained and Seller is currently in compliance with all
     applicable Laws (including, without limitation, all laws relating to
     zoning, building codes, civil rights, occupational health and safety,
     antitrust, consumer protection, currency exchange, equal opportunity,
     pensions, securities and trading-with-the-enemy), and, in light of the
     Business as presently conducted, no material expenditures are or will
     reasonably be expected to be required to comply with any such laws,
     regulations and orders of Governmental Authorities and (ii) Seller is not
     in default under, and no event has occurred which, with the lapse of time
     or action by a third party, could result in default under, the terms of any
     judgment, decree, order, writ or injunction of any Governmental Authority,
     whether at law or in equity.

          (r) Brokers, Finders and Agents. Seller is not directly or indirectly
     obligated to anyone acting as a broker, finder or in any other similar
     capacity in connection with this Agreement or the transactions contemplated
     hereby.

          (s) Intellectual Property.

               (i) The Intellectual Property comprise all of the intellectual
          property rights necessary or desirable for the operation of the
          Business as currently conducted or as currently proposed to be
          conducted. Section 4.1(s) of the Disclosure Schedule entitled
          "Intellectual Property" sets forth a complete and correct list of all:
          (a) patented or registered Intellectual Property and pending patent
          applications or other applications for registrations of Intellectual
          Property owned or filed by Seller or a subsidiary of Seller; (b) all
          trade names and unregistered trademarks, service marks and domain
          names owned or used by Seller or any of its subsidiaries and material
          to the Business; and (c) all licenses or similar agreements for the
          Intellectual Property to which Seller or any subsidiary of Seller is a
          party, either as licensee or licensor which are material to the
          Business.

               (ii) Except as set forth on Section 4.1(s) of the Disclosure
          Schedule entitled "Intellectual Property," (a) Seller owns and
          possesses all right, title and interest in and to, or has a valid and
          enforceable license to use, the Intellectual Property necessary for
          the operation of the Business as currently conducted free


                                       19

<PAGE>


          and clear of all liens, licenses, security interests, encumbrances and
          other restrictions; (b) no claim by any third party contesting the
          validity, enforceability, use or ownership of any of the Intellectual
          Property has been made, is currently outstanding or, to the best
          knowledge of Seller, is threatened, and, to the best knowledge of
          Seller, there are no grounds for the same; (c) no loss or expiration
          of any part of the Intellectual Property is pending or reasonably
          foreseeable that would have a Material Adverse Change on the Business;
          (d) Seller has not received any notices of, and is not aware of any
          facts which indicate a likelihood of, any infringement or
          misappropriation by, or conflict with, any third party with respect to
          the Intellectual Property (including, without limitation, any demand
          or request that Seller license any rights from a third party); and (e)
          to the best knowledge of Seller, Seller has not infringed,
          misappropriated or otherwise conflicted with any intellectual property
          rights or other rights of any third parties and, to the best knowledge
          of Seller, Seller is not aware of any infringement, misappropriation
          or conflict which will occur as a result of the continued operation of
          the Business as currently conducted or as currently proposed to be
          conducted.

               (iii) Except as set forth on Section 4.1(s) of the Disclosure
          Schedule entitled "Intellectual Property," the transactions
          contemplated by this Agreement will have no material adverse effect on
          Seller's right, title and interest in and to the Intellectual
          Property. Seller has taken all necessary action, in its reasonable
          business judgment, to maintain and protect the Intellectual Property
          and will continue to maintain and protect the Intellectual Property
          prior to Closing so as to not materially adversely affect the validity
          or enforceability of the Intellectual Property. To the best of
          Seller's knowledge, the owners of any Intellectual Property licensed
          to Seller have taken all necessary and desirable action to maintain
          and protect that portion of the Intellectual Property subject to such
          licenses. "Intellectual Property" means all of the following which is
          owned by, issued to or licensed to Seller and used in the Business,
          along with all income, royalties, damages and payments due or payable
          at the Closing or thereafter including, without limitation, damages
          and payments for past or future infringements or misappropriations
          thereof, the right to sue and recover for past infringements or
          misappropriations thereof and any and all corresponding rights that,
          now or hereafter, may be secured throughout the world: patents, patent
          applications, patent disclosures and inventions (whether or not
          patentable and whether or not reduced to practice) and any reissue,
          continuation, continuation-in-part, revision, extension or
          reexamination thereof; trademarks, service marks, trade dress, logos,
          trade names, Internet domain names and corporate names together with
          all goodwill associated therewith, including, without limitation (but
          subject to Section 6.9) the use of the current corporate name and all
          translations, adaptations, derivations and combinations of the
          foregoing, excluding New Hope Group, New Hope Entertainment and New
          Hope Investments; copyrights and copyrightable works (including
          without limitation, web sites); and all registrations, applications
          and renewals for any of the foregoing; trade secrets and confidential
          information (including, without limitation, ideas, know-how, drawings,
          specifications, plans, proposals, financial, business and marketing


                                       20

<PAGE>


          plans, sales and promotional literature, and customer and supplier
          lists and related information); information technologies (including,
          without limitation, software programs, data and related
          documentation); and all copies and tangible embodiments of the
          foregoing (in whatever form or medium) in each case, including,
          without limitation, the items set forth on Section 4.1(s) of the
          Disclosure Schedule entitled "Intellectual Property" but excluding the
          Excluded Assets.

          (t) Year 2000 Compliance.

               (i) Computer Systems. Except as set forth on Section 4.1(t) of
          the Disclosure Schedule entitled "Year 2000 Compliance," Seller's
          current Processes are Year 2000 Compliant or will be Year 2000
          Compliant by June 30, 1999. Seller has used and will continue to use
          its commercially reasonable efforts to ensure that the current
          Processes are Year 2000 Compliant or will be Year 2000 Compliant by
          June 30, 1999 and, to the extent such Processes will not be Year 2000
          Compliant by June 30, 1999, to ensure that the current Processes will
          become Year 2000 Compliant under current supplier Contracts or
          standard maintenance and support plans without additional fee or
          charge of any kind (including any installation, freight, or other
          costs or fees) to Seller. Seller has attached to Section 4.1(t) of the
          Disclosure Schedule entitled "Year 2000 Compliance" a Year 2000
          compliance plan that details the current plan of Seller to make its
          Processes Year 2000 Compliant. Such plan is to detail the cost to
          date, budget and timing of Seller's Year 2000 compliance efforts and
          its contingency plan.

               (ii) Other Products and Services. Seller has used and will
          continue to use its commercially reasonable efforts to ensure that its
          products will be delivered and its respective services will be
          scheduled and performed in a timely manner without interruptions
          caused by the date in time on which the product is ordered or is
          actually delivered or the services are scheduled or actually performed
          under normal procedures in the ordinary course, whether before, on or
          after January 1, 2000. Seller has used and will continue to use its
          commercially reasonable efforts so that, to the best knowledge of
          Seller, its essential suppliers of products and services, including
          the essential suppliers of its infrastructure systems, each as set
          forth on Section 4.1(t) of the Disclosure Schedule entitled "Year 2000
          Compliance" have Year 2000 compliance programs in place to avoid
          interruptions in the supplier-customer trading relationship which
          could have a Material Adverse Change, whether before, on or after
          January 1, 2000.

               (iii) Definition. The term "Year 2000 Compliant" means:

                    (A) the functions, calculations and other computer processes
               of all equipment, computer hardware, software and systems of
               Seller, including, but not limited to, internal and outsourced
               systems and embedded computer features within other systems and
               equipment of Seller (collectively, "Processes"), perform
               properly in an accurate and consistent


                                       21
<PAGE>


               manner regardless of the date in time on which the Processes are
               actually performed and regardless of the date of input, whether
               before, on or after January 1, 2000 and whether or not the dates
               are affected by leap years;

                    (B) the equipment, computer hardware, software and systems
               accept, calculate, compare, sort, extract, sequence and otherwise
               process data inputs and date values, and return and display date
               values, in an accurate and consistent manner regardless of the
               dates used, whether before, on or after January 1, 2000;

                    (C) the equipment, computer hardware, software and systems
               will function properly without interruptions or manual
               intervention caused by the date in time on which the Processes
               are actually performed or by the date of input to the software,
               whether before, on or after January 1, 2000;

                    (D) the equipment, computer hardware, software and systems
               accept and respond to two-digit year data input in the Processes
               in a manner that resolves any ambiguities as to the century in a
               defined, predetermined and appropriate manner; and

                    (E) the equipment, computer hardware, software and systems
               store and display data information in the Processes in ways that
               are accurate and unambiguous as to the determination of the
               century.

          (u) Permits. Section 4.1(u) of the Disclosure Schedule entitled
     "Permits" contains a true, correct and complete list of all licenses,
     permits, approvals, variances, waivers or consents ("Permits") issued by
     any Governmental Authority to Seller which relate to the Business. Except
     as set forth on Section 4.1(u) of the Disclosure Schedule entitled
     "Permits" or as would not reasonably be expected to have a Material Adverse
     Change, (i) Seller has, and is in full compliance with, all Permits which
     are necessary or required for the operation of the Business as it is
     currently being operated and its present activities on its properties and
     facilities, all of which Permits are in full force and effect; (ii) there
     has been no change in the facts or circumstances reported or assumed in the
     application for or granting of such Permits; and (iii) Seller's operation
     of the Business during the pendency of its applications, if any, for
     Permits does not violate any law, regulation or order of any Governmental
     Authority.

          (v) Employee Relations; Collective Bargaining Agreements. There are no
     material controversies, including strikes, disputes, slowdowns or work
     stoppages, pending, or to the best of Seller's knowledge, threatened that
     involve any employees employed in connection with the Business. Seller has
     substantially complied and is substantially complying with all Laws
     relating to the employment of labor, including, without limitation, any
     provision thereof relating to wages, hours, collective bargaining, employee
     health, safety and welfare, and the payment of social security and similar
     taxes. Seller has not experienced any material labor difficulties,
     including, without limitation, strikes, slowdowns, or work stoppages,
     within the five-year period preceding the date


                                       22

<PAGE>


     hereof. Seller is not a party to any collective bargaining or union
     contract, and to the best of Seller's knowledge, there exists no current
     union organizational effort with respect to any of Seller's employees
     employed in connection with the Business.

          (w) Employees and Employee Plans. Section 4.1(w) of the Disclosure
     Schedule entitled "Employee Plans" contains a true and complete list of (a)
     all employees of the Business (each a "Business Employee"), together with
     their respective job titles and annual compensation (including salaries,
     bonuses, consulting fees and incentive or deferred compensation) and (b)
     all employee benefit plans ("Employee Plans") and employment contracts. To
     the best of Seller's knowledge, the Business does not involve employment of
     any person in a manner that violates any non-competition or non-disclosure
     agreement, which such Person entered into in connection with any former
     employment. Neither Seller nor any officers, directors, shareholders,
     employees or agents of Seller have taken any action directly or indirectly
     to obligate Seller to institute any Employee Plan applicable to employees
     of the Business other than those Employee Plans set forth in such Schedule,
     or to amend any such Employee Plan. Seller has delivered to Buyer copies of
     all of the documents comprising each Employee Plan and each employment
     Contract, and such other materials related thereto as have been reasonably
     requested by Buyer. Each Employee Plan has been administered in material
     compliance with its terms and with applicable laws. All (i) insurance
     premiums required to be paid with respect to, (ii) benefits, expenses, and
     other amounts due and payable under, and (iii) contributions, transfers, or
     payments required to be made to, any Employee Plan prior to the Closing
     Date will have been paid, made or accrued on or before the Closing Date.
     With respect to any insurance policy that has, or does, provide funding for
     benefits under any Employee Plan, no insurance company issuing any such
     policy is in receivership, conservatorship, liquidation or similar
     proceeding and, to the knowledge of the Seller, no such proceedings with
     respect to any insurer are imminent. Buyer has not committed to provide any
     Business Employee with a benefit under Seller's Life Insurance and
     Accidental Death & Dismemberment Insurance or Seller's Long Term Disability
     Insurance (the "Insured Welfare Plans") which is in excess of the coverage
     provided by any insurance policy that has, or does, provide funding for
     benefits under the Insured Welfare Plans. None of the Employee Plans is a
     "multiemployer plan" within the meaning of Sections 3(37) or 4001(a)(13) of
     the Employee Retirement Income Security Act of 1974, as amended ("ERISA").
     Each employee benefit plan maintained or contributed to, currently or in
     the past, by Seller (or by any other corporation or trade or business the
     employees of which, together with the employees of Seller, are required by
     any of the rules contained in ERISA or the Internal Revenue Code of 1986,
     as amended (the "Code"), to be treated as if they were employed by a single
     employer) that is a group health plan (as such term is defined in Section
     5000(b)(1) of the Code) has been operated in full compliance with (i) the
     continuation coverage requirements of Part 6 of Subtitle B of Title I of
     ERISA and Section 4980B of the Code and (ii) the Health Insurance
     Portability and Accountability Act of 1996. The consummation of the
     transactions contemplated by this Agreement will constitute "the
     disposition by a corporation of substantially all of the assets (within the
     meaning of Section 409(d)(2) [of the Code]) used by such corporation in a
     trade or business of such corporation" within the meaning of Section
     401(k)(10)(A)(iii) of the Code. In addition, the New Hope Communications,
     Inc. 401(k) Profit Sharing Plan (the "Seller's Savings Plan") provides that
     such a


                                       23

<PAGE>


     disposition of assets within the meaning of Section 401(k)(10)(A)(iii) of
     the Code is a distribution event for purposes of the Seller's Savings Plan.

          (x) Environmental Matters.

               (i) General. To the best of Seller's knowledge, except for those
          noncompliance matters that have been and are resolved and except as
          would not be reasonably likely to result in a Material Adverse Change,
          Seller is in compliance with all applicable Environmental Laws.

               (ii) Except as disclosed on Section 4.1(x) of the Disclosure
          Schedule entitled "Environmental Matters," there are no Environmental
          Claims pending or, to the actual knowledge of Seller, threatened,
          against Seller that individually or in the aggregate would have or
          result in a Material Adverse Change.

               (iii) Seller has disclosed and, where requested, made available
          to Buyer all material information, including such studies, analyses
          and test results, in the possession, custody or control of or
          otherwise known and available to Seller relating to the environmental
          conditions on, under or about any of the properties or assets owned,
          leased, or operated by Seller or any predecessor in interest thereto
          at the present time or in the past.

               (iv) As used in this Agreement:

                    (A) the term "Environmental Claim" means any written claim,
               demand, suit, action, proceeding, investigation or notice to
               Seller by any Person or entity alleging any potential liability
               (including, without limitation, potential liability for
               investigatory costs, cleanup costs, governmental response costs,
               natural resource damages, or penalties) arising out of, based on,
               or resulting from the presence, or Release into the environment,
               of any Hazardous Substance at any location, whether or not owned,
               leased, operated or used by Seller;

                    (B) the term "Environmental Laws" means all Laws relating
               to emissions, discharges, Releases or threatened Releases of
               Hazardous Substances, or otherwise relating to the manufacture,
               generation, processing, distribution, use, sale, treatment,
               receipt, storage, disposal, transport or handling of Hazardous
               Substances, including the Comprehensive Environmental Response,
               Compensation and Liability Act and the Resource Conservation and
               Recovery Act, and (2) the Occupational Safety and Health Act;

                    (C) the term "Hazardous Substance" means (1) chemicals,
               pollutants, contaminants, hazardous wastes, toxic substances, and
               oil and petroleum products, (2) any substance that is or contains
               friable asbestos, urea formaldehyde foam insulation,
               polychlorinated biphenyls, petroleum or petroleum-derived
               substances or wastes, radon gas or related materials,


                                       24

<PAGE>


               (3) any substance that requires removal or remediation under any
               Environmental Law, or is defined, listed or identified as a
               "hazardous waste" or "hazardous substance" thereunder, or (4) any
               substance that is toxic, explosive, corrosive, flammable,
               infectious, radioactive, carcinogenic, mutagenic, or otherwise
               hazardous; in each case in clauses (1)-(4) above which is
               regulated under any Environmental Law; and

                    (D) the term "Release" means any releasing, disposing,
               discharging, injecting, spilling, leaking, pumping, dumping,
               emitting, escaping, emptying, migration, transporting, placing
               and the like, including into or upon, any land, soil, surface
               water, ground water or air, or otherwise entering into the
               environment.

          (y) Changes in Circumstances. Except as disclosed on Section 4.1(y) of
     the Disclosure Schedule entitled "Changes in Circumstances," since the
     Balance Sheet Date, Seller has not other than in the ordinary and normal
     course of business (i) sold, transferred or otherwise disposed of any
     properties or assets used in connection with the Business (including the
     Acquired Assets) for less than fair market value; (ii) mortgaged, pledged
     or subjected to any Lien, except for Permitted Liens, any of the Acquired
     Assets; (iii) acquired any material property or assets used in connection
     with the Business (including the Acquired Assets) for more than fair market
     value; (iv) sustained any material damage, loss or destruction of or to the
     Acquired Assets (whether or not covered by insurance); (v) in connection
     with the Business, granted any salary increase or bonus or permitted any
     advance to any officer, director or employee, instituted or granted any
     general salary increase to the employees of Seller or entered into any new,
     or altered or amended any existing, Employee Plan or any employment or
     consulting agreement; (vi) made any borrowing, issued any commercial paper
     or refinanced any existing borrowings, in each case, whether or not in the
     ordinary and normal course of business; (vii) paid any obligation or
     liability (fixed or contingent), discharged or satisfied any Lien, or
     settled any claim, liability or suit pending or threatened; (viii) entered
     into any licenses or leases in connection with the Business; (ix) made any
     loans or gifts in connection with the Business; (x) modified, amended,
     canceled or terminated any Contracts or commitments under circumstances
     that would reasonably be expected to have a Material Adverse Change; (xi)
     declared or paid, or become obligated to declare or pay, any dividend or
     disbursed or become obligated to disburse cash; (xii) made capital
     expenditures or commitments for additions to property, plant or equipment;
     (xiii) written down the value of any inventory or written off as
     uncollectible any notes or accounts receivable or any portion thereof;
     (xiv) canceled any other debts or claims or waived any rights of
     substantial value; (xv) made any material change in any method of
     accounting or accounting practice; (xvi) paid, accrued or incurred any
     management or similar fees to any Related Party or made any other payment
     or incurred any other liability to a Related Party or paid any amounts to
     or in respect of, or sold or transferred any assets to, any company or
     other entity, a substantial portion of the equity ownership interest of
     which is owned by Seller or a Related Party individually or as a group;
     (xvii) suffered any Material Adverse Change; or (xviii) agreed to, or
     obligated itself to, do anything identified in (i) through (xvii) above.
     For purposes of this Agreement, a "Related Party"


                                       25

<PAGE>


     is any trust, corporation or any entity in which Seller or any of its
     Affiliates has a material interest.

          (z) Taxes.

               (i) Seller has timely filed or provided all income Tax Returns
          required to be filed or provided before the Closing. All such income
          Tax Returns are true, correct, and complete in all material respects.
          Seller has paid all income Taxes owed for the taxable periods covered
          by such income Tax Returns (whether or not shown thereon). No claim
          has ever been made by a Governmental Authority in a jurisdiction in
          which Seller does not file Tax Returns that Seller is or may be
          subject to Tax in that jurisdiction. No Acquired Assets are subject to
          any Liens for any Taxes (other than for current Taxes not yet due and
          payable and Taxes being contested in good faith in applicable
          proceedings).

               (ii) Seller has been a validly existing S corporation within the
          meaning of Sections 1361 and 1362 of the Code (and any equivalent
          state statutes in the states in which Seller is or was engaged in
          business) at all times since July 1, 1992, and Seller will be an S
          corporation on the Closing Date.

               (iii) Buyer is not required to deduct and withhold any Taxes
          described in Section 1445(a) of the Code with respect to its purchase
          of any Acquired Assets.

               (iv) As used in this Agreement:

                    (A) the terms "Tax" and "Taxes" mean any federal, state,
               local, or foreign income, gross receipts, license, payroll,
               employment, excise, severance, stamp, occupation, premium,
               windfall profits, environmental, customs duties, capital stock,
               franchise, profits, withholding, social security (or similar),
               unemployment, disability, real property, personal property,
               sales, use, transfer, registration, value added, alternative or
               add-on minimum, estimated, or other taxes of any kind whatsoever,
               including any interest, penalty, or addition thereto.

                    (B) the term "Tax Return" means any return, declaration,
               report, claim for refund, or information return or statement
               relating to Taxes, including any schedule or attachment thereto
               and any amendment thereof.

          (aa) Insurance. Section 4.1(aa) of the Disclosure Schedule entitled
     "Insurance" contains a list of all insurance policies (specifying the
     location, insured, insurer, amount of coverage, type of insurance and
     policy number) maintained by Seller. Except as set forth on Section 4.1(aa)
     of the Disclosure Schedule entitled "Insurance" or as would not reasonably
     be expected to have a Material Adverse Change, (i) all such policies are in
     full force and effect, all premiums with respect thereto covering all
     periods up to and including the date of the Closing have been paid, and no
     notice of cancellation


                                       26

<PAGE>


     or termination has been received with respect to any such policy, (ii) such
     policies (A) are sufficient for compliance with all requirements of law and
     of all agreements to which Seller is a party; (B) are valid, outstanding
     and enforceable policies; (C) provide reasonably adequate insurance
     coverage for the assets and operations of the Business; (D) will, to the
     best of Seller's knowledge, remain in full force and effect through the
     respective dates set forth on Section 4.1(aa) of the Disclosure Schedule
     entitled "Insurance" without the payment of additional premiums and (E)
     will not, to the best of Seller's knowledge, in any way be affected by, or
     terminate or lapse by reason of, the transactions contemplated by this
     Agreement. Section 4.1(aa) of the Disclosure Schedule entitled "Insurance"
     identifies all risks which Seller, its Board of Directors or its officers
     have designated as being self insured. Except as set forth on Section
     4.1(aa) of the Disclosure Schedule entitled "Insurance," Seller has not
     been refused any insurance with respect to the Acquired Assets, nor has its
     coverage been limited, by any insurance carrier to which it has applied for
     any such insurance or with which it has carried insurance during the last
     three years.

          (bb) Approvals. Section 4.1(bb) of the Disclosure Schedule entitled
     "Assignments and Consents" sets forth a list of all consents, novations,
     approvals, authorizations, requirements (including filing and registration
     requirements), waivers and agreements ("Consents"), which must be obtained
     or satisfied by Seller for the consummation of the transactions
     contemplated by this Agreement. Seller has commenced and shall continue to
     take, or cause to be taken by others, all necessary actions required to
     obtain or satisfy, at the earliest practicable date, all Consents from any
     Persons necessary to authorize, approve or permit the full and complete
     sale, conveyance, assignment, sublease or transfer of the Acquired Assets,
     and to consummate and make effective the transactions contemplated by this
     Agreement.

          (cc) Bank Accounts. Section 4.1(cc) of the Disclosure Schedule
     entitled "Bank Accounts" sets forth the names and locations of all banks,
     trust companies, savings and loan associations and other financial
     institutions at which Seller maintains any safe deposit boxes or accounts
     (specifying the identifying numbers), and the names of all persons
     authorized to draw thereon, make withdrawals therefrom or have access
     thereto.

          (dd) Books and Records. Except as set forth on Section 4.1(dd) of the
     Disclosure Schedule entitled "Books and Records" or as would not reasonably
     be expected to have a Material Adverse Change, the books and records of
     Seller maintained in connection with the Business (including, without
     limitation, (i) books and records relating to the purchase of materials and
     supplies, sales of products, dealings with customers, invoices, advertiser
     lists, inventories, supplier lists, personnel records and taxes, and (ii)
     computer software and data in computer readable and human readable form
     used to maintain such books and records together with the media on which
     such software and data are stored and all documentation relating thereto)
     accurately record all transactions relating to the Business in all material
     respects and have been maintained consistent with good business practice.

          (ee) Penalties and Renegotiation of Contracts. Except as set forth on
     Section 4.1(ee) of the Disclosure Schedule entitled "Contracts with Penalty
     Provisions" and as


                                       27

<PAGE>


     would not reasonably be expected to have a Material Adverse Change, Seller
     has no liabilities under any Contracts providing for (i) penalties in the
     event of misfeasance by Seller in the performance of its duties thereunder,
     or (ii) the renegotiation or redetermination of profits or prices, nor will
     any of Seller's costs which are incurred or accruable prior to the Closing
     under Contracts entered into in connection with the Business between Seller
     and any Governmental Authority or any other Person, firm or corporation or
     under subcontracts entered into in connection with the Business between
     Seller and any other Person, firm or corporation be subject to
     disallowance.

          (ff) Copies of Documents. Seller has made available to Buyer true,
     correct and complete copies of all Contracts, agreements and other
     documents listed in the Schedules to this Agreement, and all modifications
     and amendments thereto.

          (gg) Insider Interests. Except as set forth on Section 4.1(gg) of the
     Disclosure Schedule entitled "Insider Interests," no officer, director or
     employee of Seller or any subsidiary has any material interest in any
     property, real or personal, tangible or intangible, including without
     limitation, Intellectual Property used in or pertaining to the Business.

          (hh) Investment. Each of Seller and any Person designated in writing
     to Buyer to receive Buyer Shares pursuant to this Agreement (i) will
     acquire the Buyer Shares issued to him pursuant to this Agreement solely
     for his own account for investment purposes and not with a view to any
     distribution thereof which would violate the Securities Act of 1933, as
     amended (the "Securities Act"); (ii) is a sophisticated investor with
     knowledge and experience in business and financial matters; (iii) has not
     been offered Buyer Shares by any form of general advertising or general
     solicitation; (iv) has been given access to such information regarding
     Buyer and its subsidiaries as he has requested and has been given an
     opportunity to ask questions and has received answers regarding such
     information; (v) is able to bear the economic risk inherent in holding
     Buyer Shares and (vi) is an Accredited Investor by virtue of having (x) in
     the case of Seller, total assets in excess of $5,000,000, (y) in the case
     of any natural Person (A) a net worth of at least $1,000,000 (without
     giving effect to any increase in such net worth as a result of the
     transactions contemplated hereby), (B) income in excess of $200,000 for
     each of 1997 and 1998 and an expectation of income in excess of such amount
     in 1999 or (C) income with his spouse in excess of $300,000 for each of
     1997 and 1998 and an expectation of income with his spouse in excess of
     such amount in 1999 or (z) in the case of any other Person, met the
     requirements of Rule 501(a) under the Securities Act.

          (ii) Affiliate Transactions. Other than with respect to any of the
     Excluded Assets or Excluded Liabilities, Section 4.1(ii) of the Disclosure
     Schedule entitled "Affiliate Transactions" contains a complete and correct
     list of all agreements, contracts, transfers of assets and liabilities or
     other commitments or transactions, whether or not entered into in the
     ordinary course of business, to or by which (x) Seller or any of its
     subsidiaries, on the one hand, and Greene or any of his Affiliates (other
     than Seller or any of its subsidiaries), on the other hand, or (y) Seller,
     on the one hand, and any of its subsidiaries, on the other hand, are or
     have been a party or otherwise bound or affected, and that (i) are pending
     or in effect as of the date hereof or (ii) involve continuing


                                       28

<PAGE>


     liabilities and obligations that, individually or in the aggregate, have
     been, are or will be material to Seller and its subsidiaries taken as a
     whole.

          (jj) HSR Filing. Seller has filed with the Federal Trade Commission
     and the Antitrust Division of the Department of Justice, Notification and
     Report Forms and documentary materials in respect of the transactions
     contemplated by this Agreement that substantially comply with the
     provisions of the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
     amended (the "HSR Act"), and the rules thereunder. Seller represents and
     warrants that the applicable waiting period under the HSR Act has
     terminated.

          (kk) Disclosure. No representation or warranty made by Seller
     contained in this Agreement or in any other writing furnished pursuant
     hereto contains an untrue statement of a material fact or omits to state a
     material fact necessary to make the statements and facts contained herein
     or therein, in light of the circumstances in which they were or are made,
     not false or misleading.

          (ll) Representations and Warranties on Closing Date. The
     representations and warranties of Seller contained in this Agreement will
     be true and correct in all material respects on and as of the Closing Date
     with the same force and effect as though such representations and
     warranties had been made on and as of the Closing Date.

     Section 4.2. Representations and Warranties of Buyer. Buyer represents and
warrants to Seller that:

          (a) Organization and Standing; Corporate Power and Authority. Buyer is
     a corporation duly organized, validly existing and in good standing under
     the laws of the State of Delaware, and has full corporate power and
     authority to enter into and perform this Agreement and the transactions and
     other agreements and instruments contemplated by this Agreement. The
     Transaction Documents have been, or upon execution thereof will be, duly
     executed and delivered by Buyer, as the case may be. This Agreement and the
     transactions and other agreements and instruments contemplated hereby have
     been duly approved by the Directors of Buyer and, assuming the due
     authorization, execution and delivery by Seller and Greene, constitute the
     valid and binding obligations of Buyer, enforceable in accordance with
     their respective terms, except as enforceability may be limited by
     bankruptcy, insolvency, reorganization, moratorium and other similar laws
     and equitable principles relating to or limiting creditors rights and
     remedies generally, and except that the availability of equitable remedies,
     including specific performance, is subject to the discretion of the court
     before which any proceeding therefor may be brought.

          (b) Conflicts; Defaults. Except as set forth on Section 4.2(b) of
     Buyer's Disclosure Schedule entitled "Conflicts; Defaults," to the best of
     Buyer's knowledge, neither the execution and delivery of this Agreement and
     the other agreements and instruments executed or to be executed in
     connection herewith by Buyer, nor the performance by Buyer of the
     transactions contemplated hereby or thereby, will (i) violate, conflict
     with, or constitute a default under, any of the terms of Buyer's
     Certificate of


                                       29

<PAGE>


     Incorporation, or Buyer's By-Laws, or any provisions of, or result in the
     acceleration of any obligation under, any contract, sales commitment,
     license, purchase order, security agreement, mortgage, note, deed, lien,
     lease, agreement or instrument, or any order, judgment or decree, by which
     Buyer is bound or (ii) violate any Laws of any Governmental Authorities,
     except for such violations, conflicts and defaults (other than with respect
     to Buyer's Certificate of Incorporation and Bylaws) which would materially
     impair or delay Buyer's consummation of the transactions contemplated
     hereby ("Buyer Material Adverse Change"). To the best of Buyer's
     knowledge, Buyer is not in violation of or in default under its Certificate
     of Incorporation or Bylaws, or any provision of any contract, sales
     commitment, license, purchase order, security agreement, mortgage, note,
     deed, lien, lease, agreement or instrument, or any order, judgment or
     decree, by which Buyer is bound, or in the payment of any of Buyer's
     monetary obligations or debts, and there exists no condition or event
     which, after notice or lapse of time or both, would result in any such
     violation or default, except for such violations, defaults, conditions or
     events (other than with respect to Buyer's Certificate of Incorporation and
     Bylaws) which would not have individually or in the aggregate a Buyer
     Material Adverse Change.

          (c) Buyer Shares. The Buyer Shares to be delivered pursuant to Section
     2.1(a) and Section 2.1(d) will, when issued, be duly authorized, validly
     issued, fully paid and non-assessable.

          (d) Exchange Act Filings. Since August 7, 1998, Buyer has filed all
     documents ("SEC Documents") required to be filed by it with the Securities
     and Exchange Commission ("SEC") pursuant to the Securities Exchange Act of
     1934, as amended (the "Exchange Act"). As of their respective filing
     dates, the SEC Documents complied in all material respects with the
     requirements of the Exchange Act, and none of the SEC Documents contained
     any untrue statement of a material fact or omitted to state a material fact
     required to be stated therein or necessary to make the statements made
     therein, in light of the circumstances in which they were made, not
     misleading except to the extent corrected by a subsequently filed SEC
     Document. The financial statements of Buyer included in the SEC Documents
     ("Buyer Financial Statements") complied as to form in all material
     respects with the then applicable accounting requirements and with the
     published rules and regulations of the SEC with respect thereto, were
     prepared in accordance with GAAP applied on a consistent basis during the
     periods involved (except as may be indicated in the notes thereto or, in
     the case of unaudited statements, as permitted by Form 10-Q and Regulation
     S-X of the SEC) and fairly present the consolidated financial position of
     Buyer and its consolidated subsidiaries as at the dates thereof and the
     consolidated results of their operations and changes in financial position
     for the periods then ended (subject, in the case of unaudited statements,
     to normally, recurring year-end audit adjustments). Since December 31,
     1998, there has been no material adverse change in the financial condition,
     results of operation, assets or business of Buyer and its subsidiaries
     taken as a whole.

          (e) Litigation. Except as set forth on Section 4.2(e) of Buyer's
     Disclosure Schedule entitled "Litigation," or as would not reasonably be
     expected to have a Buyer Material Adverse Effect, Buyer is not subject to
     any order of, or written agreement or memorandum or understanding with, any
     Governmental Authority, and there exists no


                                       30

<PAGE>


     litigation, action, suit, claim or proceeding pending, or, to the best of
     Buyer's knowledge, any litigation, action, suit, investigation, claim or
     proceeding threatened against Buyer, at law or in equity or before any
     Governmental Authority, that would adversely affect the transactions
     contemplated by this Agreement, and to the best of Buyer's knowledge, no
     one has grounds to assert any such litigation, action, suit, claim or
     proceeding.

          (f) Regulatory Compliance. To the best of Buyer's knowledge, except as
     set forth on Section 4.2(f) of Buyer's Disclosure Schedule entitled
     "Regulatory Compliance," Buyer is (i) currently in compliance with all
     applicable Laws and (ii) not in default under, and no event has occurred
     which, with the lapse of time or action by a third party, could result in
     default under, the terms of any judgment, decree, order, writ or injunction
     of any Governmental Authority, whether at law or in equity.

          (g) Brokers, Finders and Agents. Buyer is not directly or indirectly
     obligated to anyone acting as a broker, finder or in any other similar
     capacity in connection with this Agreement or the transactions contemplated
     hereby.

          (h) Permits. Except as set forth on Section 4.2(h) of Buyer's
     Disclosure Schedule entitled "Permits," or as would not reasonably be
     expected to have a Buyer Material Adverse Change (i) Buyer has, and is in
     full compliance with, all Permits which are necessary or required for the
     operation of its business as it is currently being operated and its present
     activities on its properties and facilities, all of which Permits are in
     full force and effect; (ii) there has been no change in the facts or
     circumstances reported or assumed in the application for or granting of
     such Permits; and (iii) Buyer's operation of its business during the
     pendency of its applications, if any, for Permits does not violate any law,
     regulation or order of any Governmental Authority.

          (i) Approvals. Section 4.2(i) of Buyer's Disclosure Schedule entitled
     "Consents" sets forth a list of all Consents that must be obtained or
     satisfied by Buyer for the consummation of the transactions contemplated by
     this Agreement. Buyer has commenced and shall continue to take, or cause to
     be taken by others, all necessary actions required to obtain or satisfy, at
     the earliest practicable date, all the Consents set forth on such schedule.

          (j) HSR Filing. Buyer has filed with the Federal Trade Commission and
     the Antitrust Division of the Department of Justice, Notification and
     Report Forms and documentary materials in respect of the transactions
     contemplated by this Agreement that substantially comply with the
     provisions of the HSR Act, and the rules thereunder. Buyer represents and
     warrants that the applicable waiting period under the HSR Act has
     terminated.

          (k) Financial Ability. Buyer has or will have available all of the
     funds or have the borrowing capacity necessary to perform its obligations
     under this Agreement when it receives the Consent set forth on Section
     4.2(i) of Buyer's Disclosure Schedule entitled "Consents."


                                       31

<PAGE>


          (l) Disclosure. No representation or warranty made by Buyer contained
     in this Agreement or in any other writing furnished pursuant hereto
     contains an untrue statement of a material fact or omits to state a
     material fact necessary to make the statements and facts contained herein
     or therein, in light of the circumstances in which they were or are made,
     not false or misleading.

          (m) Representations and Warranties on Closing Date. The
     representations and warranties of Buyer contained in this Agreement will be
     true and correct in all material respects on and as of the Closing Date
     with the same force and effect as though such representations and
     warranties had been made on and as of the Closing Date.


                                    ARTICLE V
                              CONDITIONS TO CLOSING

     Section 5.1. Conditions to Buyer's Obligations. The obligation of Buyer to
consummate the transactions provided for by this Agreement is subject to the
satisfaction, on or prior to the Closing Date, of each of the following
conditions, any of which may be waived by Buyer except for the conditions set
forth in subsection (d) (as to Consents of Governmental Authorities) of this
Section 5.1:

          (a) Representations and Warranties. Each of the representations and
     warranties of Seller made in Section 4.1 of this Agreement qualified as to
     materiality shall be true and correct in all material respects both on the
     date hereof and as of the Closing Date as though made at such time, and
     those not so qualified shall be true and correct both on the date hereof
     and as of the Closing Date as though made at such time.

          (b) Covenants. Seller shall have performed and complied in all
     material respects with all covenants and agreements required to be
     performed or complied with by it at or prior to the Closing Date.

          (c) Material Adverse Change. Since the date of this Agreement, there
     shall have occurred no Material Adverse Change, or discovery of a condition
     or occurrence of any event which would be reasonably likely to result in a
     Material Adverse Change.

          (d) Consents. All Consents of third parties described in Section
     3.2(g) and Section 4.2(i) hereof and all Consents of Governmental
     Authorities necessary to consummate the transactions contemplated hereunder
     shall have been obtained and satisfied.

          (e) No Proceeding or Litigation. No litigation, action, suit,
     investigation, claim or proceeding challenging the legality of, or seeking
     to restrain, prohibit or materially modify, the transactions provided for
     in this Agreement shall have been instituted and not settled or otherwise
     terminated.

          (f) Certificates; Documents. Seller and the other Persons shall have
     delivered the certificates, opinion of counsel and the other documents
     required by Section 3.2.


                                       32

<PAGE>


     Section 5.2. Conditions to Seller's Obligations. The obligations of Seller
to consummate the transactions provided for by this Agreement are subject to the
satisfaction, on or prior to the Closing Date, of each of the following
conditions, any of which may be waived by Seller except for the conditions set
forth in subsection (c) (as to Consents of Governmental Authorities) of this
Section 5.2:

          (a) Representations and Warranties. Each of the representations and
     warranties of Buyer made in Section 4.2 of this Agreement qualified as to
     materiality shall be true and correct in all material respects both on the
     date hereof and as of the Closing Date as though made at such time, and
     those not so qualified shall be true and correct both on the date hereof
     and as of the Closing Date as though made at such time.

          (b) Covenants. Buyer shall have performed and complied in all material
     respects with all covenants and agreements required to be performed or
     complied with by it at or prior to the Closing Date.

          (c) Consents. All Consents of third parties described in Section
     4.2(i) hereof and all Consents of Governmental Authorities necessary to
     consummate the transactions contemplated hereunder shall have been
     obtained.

          (d) No Proceeding or Litigation. No litigation, action, suit,
     investigation, claim or proceeding challenging the legality of, or seeking
     to restrain, prohibit or materially modify, the transactions provided for
     in this Agreement shall have been instituted and not settled or otherwise
     terminated.

          (e) Certificates; Documents; Payment. Buyer shall have delivered the
     certificates, opinion of counsel and the other documents required by
     Section 3.3 and will have delivered the Purchase Price as required by
     Article II.

     Section 5.3. Waiver of Conditions. Consummation of the transactions
contemplated in this Agreement will constitute a waiver by each Seller and Buyer
of all conditions to the Closing benefitting such party.

                                   ARTICLE VI
                                    COVENANTS

     Section 6.1. Conduct of Business. Seller covenants and agrees that it will
conduct the Business in the ordinary course consistent with past practice,
including using reasonable efforts to preserve beneficial relationships with
distributors, brokers, lessors, suppliers, employees and customers in connection
with the Business, during the period from the date hereof until the Closing
Date, except as may be necessary to consummate the transactions contemplated
hereby or as otherwise agreed to by Buyer. Without limiting the generality of
the foregoing, except as otherwise expressly provided herein or as set forth on
Section 6.1 of the Disclosure Schedule entitled "Permitted Actions Prior to
Closing," from the date hereof and up to the Closing Date, without the prior
consent of Buyer, Seller will not, with respect to the Business: (i) increase
the rate of compensation of, or pay any bonus to, any of the employees, (ii)
enter into any


                                       33

<PAGE>


employment contract with any employee not terminable at will or any management,
consulting, deferred compensation, severance or other similar contract or
agreement relating to the Business, (iii) enter into any contract or commitment
relating to the Business except in the ordinary course of business or as
contemplated by this Agreement, (iv) incur any debt, liability or obligation
relating to the Business that would constitute an Assumed Liability other than
liabilities that are deferred revenue because of deposits and other than in the
ordinary course of business and not in excess of $150,000, (v) mortgage, pledge
or subject to lien, charge or any other encumbrance any of the Acquired Assets,
(vi) sell, dispose of or discontinue any portion of the Acquired Assets, (vii)
enter into any commitments with suppliers, advertisers or others except in the
ordinary course consistent with past practice, (viii) incur commitments for
capital expenditures except in the ordinary course consistent with past
practice, (ix) settle any lawsuits or claims, (x) waive any rights of
substantial value under the Contacts that are to be assigned to Buyer pursuant
to the terms of this Agreement, (xi) accelerate the collection of any accounts
receivable or postpone the payment of any trade payables, (xii) take any action
that would have been a breach of the representation and warranty set forth in
Section 4.1(y) had such action been taken prior to the date of this agreement,
or (xiii) agree to do any of the foregoing.

     Section 6.2. Confidentiality of Seller. Seller will, and will cause its
employees, representatives, consultants and advisors to, hold in confidence and
not use any confidential information that remains after the Closing in the
possession of Seller concerning the Business, the Acquired Assets and the
Assumed Liabilities. Seller will not release or disclose any such information to
any Person other than Buyer and its authorized representatives. Notwithstanding
the foregoing, the confidentiality obligations of this Section 6.2 will not
apply to information:

          (a) which Seller is compelled to disclose by judicial or
     administrative process, or, in the opinion of counsel, by other mandatory
     requirements of Law;

          (b) which can be shown to have been generally available to the public
     other than as a result of a breach of this Section 6.2; or

          (c) which can be shown to have been provided to Seller by a third
     party who obtained such information other than from Seller or other than as
     a result of a breach of this Section 6.2.

     Section 6.3. Confidentiality of Buyer. Buyer will, and will cause its
employees, representatives, consultants and advisors to, hold in confidence and
not use any confidential information that is in the possession of Buyer
concerning the Excluded Assets and Excluded Liabilities. Buyer will not release
or disclose any such information to any Person other than Seller and its
authorized representatives. Notwithstanding the foregoing, the confidentiality
obligations of this Section 6.3 will not apply to information:

          (a) which Buyer is compelled to disclose by judicial or administrative
     process, or, in the opinion of counsel, by other mandatory requirements of
     Law;

          (b) which can be shown to have been generally available to the public
     other than as a result of a breach of this Section 6.3; or


                                       34

<PAGE>


          (c) which can be shown to have been provided to Buyer by a third party
     who obtained such information other than from Buyer or other than as a
     result of a breach of this Section 6.3.

     Section 6.4. Maintenance of, and Access to, Records. After the Closing
Date, each party hereto will provide the other parties hereto with access (with
an opportunity to make copies), during normal business hours, and upon
reasonable notice, to any records relating to the Business that are in such
party's possession or control. Each party hereto will preserve and maintain any
books and records relating to the Business and in such party's possession or
control pursuant to this Agreement for at least seven years after the Closing
Date provided, however, that Seller shall maintain such books and records until
any and all applicable statutes of limitations for any taxable year up until the
Closing Date have expired.

     Section 6.5. Agreement to Comply. No party will take any action or fail to
take any action that will make any of its representations and warranties not
true and correct in all material respects on the Closing Date. Each party will
use its reasonable best efforts to satisfy or cause to be satisfied all of the
conditions precedent to the other party's obligations hereunder, provided,
however, that no party's obligations under this sentence will require such party
to expend funds or incur debt beyond those expended or incurred customarily or
in accordance with past practices. Each party will give the other parties prompt
written notice of any material change in any of the information contained in the
representations and warranties made in Article IV hereof or the schedules
referred to in this Agreement that occur prior to the Closing Date; provided,
however, that any change in the information contained in the representations and
warranties or schedules will not relieve such party of any obligations hereunder
if such changes result in a breach of the representations and warranties
contained in this Agreement.

     Section 6.6. No Solicitation. Prior to the earlier of the Closing Date or
termination of this Agreement, Seller will not, directly or indirectly, through
any representatives or otherwise, solicit, initiate, encourage or entertain
proposals or offers from any person or entity relating to any acquisition of all
or any part of the Acquired Assets or any equity interest in, or any merger,
consolidation or business combination with, Seller, or participate in any
discussions or negotiations regarding, or furnish to any other person or entity
any information with respect to, or otherwise cooperate in any way with or
assist, facilitate or encourage any such proposal or offer by any other person
or entity.

     Section 6.7. Access. Prior to the Closing Date, Seller will or will cause
the Business to, upon reasonable notice and request, (i) give Buyer and its
authorized representatives and advisors (collectively, "Representatives")
reasonable access during normal business hours to all properties and other
facilities and books and records of the Business; (ii) permit Buyer and its
Representatives to make such inspections thereof during normal business hours as
Buyer may reasonably require, including, to the extent required to provide for
the transition in handling of administrative functions, an internal control
review and systems review by the internal auditing department of Buyer; and
(iii) cause its employees and advisors to furnish Buyer and its Representatives
on a timely basis such information with respect to the Business as Buyer or its
Representatives will from time to time reasonably request, which will be
furnished solely to persons approved by Seller in a format agreed upon by the
parties. In the event that as a result of any such investigation any of the
officers of Buyer receive notice of material facts which, based


                                       35

<PAGE>


on information actually known to them, they and Buyer will reasonably determine
would be required to be disclosed in the Schedules and are not so disclosed,
Buyer will use reasonable best efforts promptly to inform Seller of such facts;
provided, however, that neither Buyer nor any such officers will have any
obligation to make any inquiry in respect of the foregoing; provided, however,
that no such investigation or knowledge heretofore or hereafter made or acquired
will in any event constitute or result in any waiver of, or otherwise affect,
any of the representations, warranties, covenants or conditions contained
herein, all of which, and all of Buyer's rights hereunder to indemnification
with respect thereto, will survive any such investigation or knowledge and Buyer
will have full and absolute rights to enforce all of its rights hereunder.

     Section 6.8. Accounts Receivable.

          (a) In the event that Seller, Greene or any Affiliate of either of
     them receives any payment relating to any account receivable relating to
     the Acquired Assets outstanding on or after the Closing Date, such payment
     will be the property of, and will be immediately forwarded and remitted to,
     Buyer. Seller, Greene or such Affiliate will promptly endorse and deliver
     to Buyer any cash, checks or other documents received by any of them on
     account of any such accounts receivable. Seller, Greene or such Affiliate
     will advise Buyer (promptly following becoming aware thereof) of any
     counterclaims or set-offs that may arise subsequent to the Closing Date
     with respect to any account receivable relating to the Acquired Assets.

          (b) In the event that Buyer or any Affiliate of Buyer receives any
     payment relating to any account receivable relating to the Excluded Assets
     outstanding on or after the Closing Date, such payment will be the property
     of, and will be immediately forwarded and remitted to, Seller. Buyer or
     such Affiliate will promptly endorse and deliver to Seller any cash, checks
     or other documents received by Buyer or such Affiliate on account of any
     such accounts receivable.

     Section 6.9. Name Change Filings. Seller will, within 10 business days
following the Closing, deliver to Buyer evidence of filing with the Secretary of
State of Colorado of an amendment to Seller's Articles of Incorporation to
change its name from "New Hope Communications, Inc." to a name that is not
confusingly similar to "New Hope Communications, Inc." Seller will, within 30
days after the Closing, take such actions and file such documents as may be
necessary to (a) reflect such name changes in all States in which Seller is
qualified to do business as a foreign corporation and will deliver to Buyer
copies of such documents evidencing such name change filings, (b) change the
trademarks and trade names associated with any products or services available
through Seller to discontinue the use of the trademark and trade name "New Hope
Communications, Inc.," and any confusingly similar trademarks and trade names
and (c) otherwise discontinue the use of such trademarks and trade names in
connection with Seller's business operations. Notwithstanding the foregoing,
Seller and Greene shall be entitled to retain all rights in and to existing or
future trademarks, service marks, trade names and domain names with respect to
the names "New Hope Entertainment," "New Hope Group" and "New Hope Investments"
and any derivatives thereof and shall not be required to change any such names
so long as such names are not confusingly similar to "New Hope Communications"
or used in connection with any line of business similar to the Business. In
addition, any use with


                                       36

<PAGE>


respect to such retained names will include language disclaiming any affiliation
with New Hope Communications, Inc.

     Section 6.10. Further Assurances.

          (a) Seller will use its reasonable best efforts to implement the
     provisions of this Agreement, and for such purpose Seller, at the request
     of Buyer, at or after the Closing, will, without further consideration,
     promptly execute and deliver, or cause to be executed and delivered, to
     Buyer such deeds, assignments, bills of sale and other instruments in
     addition to those required by this Agreement, in form and substance
     reasonably satisfactory to Buyer, and take all such other actions, as Buyer
     may reasonably deem necessary or desirable to implement any provision of
     this Agreement or to more effectively transfer, convey and assign to Buyer
     good and marketable title to, and to put Buyer in actual possession and
     operating control of, all of the Acquired Assets, free and clear of all
     Liens except for Permitted Liens. Buyer will use its reasonable best
     efforts to take all such other actions as Seller may reasonably deem
     necessary or desirable to implement any provision of this Agreement.

          (b) Each party has obtained or shall continue to use its reasonable
     best efforts to take, or cause to be taken by others, all necessary actions
     required to obtain or satisfy, at the earliest practicable date after the
     Closing, all Consents from any Person necessary to authorize, approve or
     permit the full and complete sale, conveyance, assignment, sublease or
     transfer of the Acquired Assets, as applicable, and to consummate and make
     effective the transactions contemplated by this Agreement to facilitate the
     full and expeditious transfer of legal title, or the sublease, as the case
     may be, of the Acquired Assets.

     Section 6.11. Resale Restrictions.

          (a) Seller and Greene each hereby acknowledge that:

               (i) The Buyer Shares issued pursuant to Section 2.1(a) and
          Section 2.1(d) cannot be resold except pursuant to a registration
          statement that has become effective under the Securities Act or unless
          an exemption from the registration requirements of the Securities Act
          is legally available;

               (ii) Each certificate representing Buyer Shares issued pursuant
          to this Agreement will be imprinted with a legend in substantially the
          following form:

                    "The securities represented by this certificate have not
                    been registered under the Securities Act of 1933, as
                    amended, or under the securities laws of any state or other
                    jurisdiction (together, the "Securities Laws") and may not
                    be offered for sale, sold, transferred or otherwise disposed
                    of except after delivery to the issuer of a written opinion
                    satisfactory to the issuer from counsel satisfactory


                                       37

<PAGE>


                    to the issuer that the proposed disposition will not require
                    registration under applicable Securities Laws;" and

               (iii) Each has consulted with counsel regarding the effect on
          them of the foregoing clauses of this Section 6.11(a).

               (iv) Buyer is entering into this Agreement after having recently
          completed an offering to the public of Buyer Shares pursuant to
          Buyer's Registration Statement on Form S-3 (No. 333-75555) (the
          "Registration Statement") filed with the Securities and Exchange
          Commission on April 1, 1999, and declared effective on May 7, 1999
          (the "Equity Offering"), and the Buyer Shares being issued pursuant to
          Section 2.1(a) and to be issued pursuant to Section 2.1(d) have not
          been registered under the Securities Act, but have been or, with
          respect to Buyer Shares to be issued pursuant to Section 2.1(d), will
          be, issued pursuant to an exemption from registration under the
          Securities Act.

          (b) Buyer agrees that promptly following its receipt of a written
     request from Seller or Greene for removal of the legend described in
     Section 6.11(a)(ii) from some or all of its or his certificates referred to
     in such clause, and provided such request is accompanied by such
     certificate(s) duly endorsed for surrender and by a written opinion
     satisfactory to Buyer from counsel reasonably satisfactory to Buyer (which
     shall be deemed to include Willkie Farr & Gallagher) that the shares
     represented by such certificate(s) may thereafter be freely transferred
     under applicable Securities Laws, Buyer will cause a new certificate
     representing such shares, not imprinted with such legend, to be issued to
     Seller or Greene or their respective nominees.

          (c) Buyer further agrees that, for so long after the Closing Date as
     such action remains a condition to Seller's or Greene's ability to sell
     Buyer Shares issued pursuant to this Agreement, Buyer will remain current
     in its periodic filings under the Exchange Act.

          (d) Buyer further agrees that, by the earlier of the first anniversary
     of the Closing Date or the registration of any Buyer Shares pursuant to the
     Registration Rights Agreement, it will cause the Buyer Shares issued, or to
     be issued, pursuant to this Agreement to be approved for listing on the New
     York Stock Exchange or such other exchange or quotation system on which
     Buyer's shares may then be traded or listed.

     Section 6.12. Expenses; Transfer Taxes. Each party hereto will bear the
legal, accounting and other expenses incurred by such party in connection with
the negotiation, preparation and execution of this Agreement, the Transaction
Documents, and the transactions contemplated hereby. All transfer, documentary,
sales, use, registration, value-added and other similar Taxes (including all
applicable real estate transfer Taxes) and related fees (including any
penalties, interest and additions to Tax) (collectively, "Transfer Taxes")
incurred in connection with this Agreement, the Transaction Documents, and the
transactions contemplated hereby shall be paid equally by Buyer and Seller;
provided, however, that Buyer shall pay and hold Seller harmless from any such
penalties and additions that would not have arisen but for the negligence of
Buyer, and Seller shall pay and hold Buyer harmless from any such penalties and
additions


                                       38

<PAGE>


that would not have arisen but for the negligence of Seller. Seller and Buyer
shall cooperate in timely making all filings, returns, reports and forms as may
be required to comply with the provisions of such Transfer Tax laws. To the
extent legally able to do so, Buyer shall deliver to Seller exemption
certificates satisfactory in form and substance to Seller with respect to
Transfer Taxes if such delivery would reduce the amount of Transfer Taxes that
would otherwise be imposed.

     Section 6.13. Bulk Transfer Laws. Buyer hereby waives compliance by Seller
with the laws of any jurisdiction relating to bulk transfers which may be
applicable in connection with the transfer of the Acquired Assets to Buyer.

     Section 6.14. Press Releases and Disclosure. The parties agree that neither
Seller or Buyer nor their respective Affiliates will issue or cause publication
of any press release or other announcement or public communication with respect
to this Agreement or the transactions contemplated hereby or otherwise disclose
this Agreement or the transactions contemplated hereby to any third party (other
than attorneys, advisors and accountants to Seller or Buyer) without the consent
of the other party hereto, which consent will not be unreasonably withheld;
provided, however, that nothing herein will prohibit any party from issuing or
causing publication of any press release, announcement or public communication
to the extent that such party deems such action to be required by Law or stock
exchange; provided, further, that such party will, whenever practicable, consult
with the other party concerning the timing and content of such press release,
announcement or communication before the same is issued or published.

     Section 6.15. Cooperation in the Defense of Claims. If a claim is asserted
against Buyer, any of its direct or indirect subsidiaries or Affiliates, with
respect to events or conditions occurring or existing in connection with, or
arising out of, the operation of the Business prior to the Closing, or the
ownership, possession, use or sale of the Acquired Assets prior to the Closing,
Seller will cooperate with Buyer in the defense of any such claim. If a claim is
asserted against Greene, Seller, any of its direct or indirect subsidiaries or
Affiliates, with respect to events or conditions occurring or existing in
connection with, or arising out of, the operation of the Business after the
Closing, or the ownership, possession or use of the Acquired Assets after the
Closing, Buyer will cooperate with Greene, Seller or such subsidiary or
Affiliate in the defense of any such claim.

     Section 6.16. Regulatory Approvals.

          (a) To the extent not already obtained, Buyer and Seller will take, or
     cause to be taken by others, all commercially reasonable steps to obtain or
     satisfy at the earliest practicable date, all Consents from any individual,
     partnership, corporation, association, joint stock company, trust, joint
     venture, limited liability company or any Governmental Authority
     (collectively, a "Person") necessary to authorize, approve or permit the
     full and complete transfer of the Acquired Assets, and to consummate and
     make effective the transactions contemplated by this Agreement.

          (b) To the extent not already obtained, Seller and Buyer will use
     their commercially reasonable efforts to obtain any authorizations,
     consents, orders and approvals of any Governmental Authority necessary for
     the performance of its respective


                                       39

<PAGE>


     obligations pursuant to this Agreement and any of the other Transaction
     Documents, and the consummation of the transactions contemplated hereby and
     thereby, and will cooperate with each other in all reasonable respects in
     promptly seeking to obtain such authorizations, consents, orders and
     approvals. Neither Buyer nor Seller will take any action that will have the
     effect of delaying, impairing or impeding the receipt of any required
     regulatory approvals.

Section 6.17. Employee Matters.

          (a) Offer to Hire. Effective as of the Closing Date, Buyer shall offer
     to hire, in a comparable position and at the same rate of pay, each active
     Business Employee who is primarily involved in the conduct of the Business
     on the day immediately prior to the Closing Date, and all those inactive
     Business Employees who are on approved leave on the Closing Date because of
     jury duty, family or medical leave, sick leave, vacation or military duty
     or who are on long term disability under Seller's long term disability
     policy but excluding those Business Employees listed on Section 6.17 of the
     Company Disclosure Schedule entitled "Non-Hired Business Employees." Unless
     a Business Employee declines Buyer's offer of employment, each of the
     Business Employees shall be deemed to have accepted Buyer's offer of
     employment and shall become an employee of Buyer as of the Closing Date.
     Buyer shall be responsible for any obligations or liabilities to the
     Business Employees under the Worker Adjustment and Retraining Notification
     Act and any similar state or local "plant closing" law ("WARN") to the
     extent WARN thresholds are exceeded as a result of action taken by Buyer on
     or after the Closing Date with respect to the Business Employees. Seller
     shall be responsible for any obligations or liabilities to the Business
     Employees under WARN as a result of actions taken by Seller prior to the
     Closing Date.

          (b) Transferred Employees. The Business Employees who accept (or are
     deemed to accept) employment with Buyer shall be referred to herein as "
     Transferred Employees." Buyer's obligation with respect to Transferred
     Employees shall commence as of the Closing Date. Upon request of Buyer,
     Seller shall provide Buyer reasonable access to and copies of data
     regarding ages, dates of hire, compensation, job description and, subject
     to applicable law, such other personnel records as Buyer may reasonably
     request in respect of the Business Employees.

          (c) Terms of Employment. For the period ending on December 31, 1999,
     Buyer will provide Transferred Employees with benefits under Buyer's
     employee benefit plans which are substantially equivalent to those provided
     to such employees pursuant to the plans set forth on Section 4.1(w) of the
     Disclosure Schedule entitled "Employee Plans." Except as provided otherwise
     in this Section 6.17(c), the terms of the Transferred Employees' employment
     with Buyer shall be upon such terms and conditions as Buyer, in its sole
     discretion, shall determine and nothing herein expressed or implied by this
     Agreement shall confer upon any Business Employee, or legal representative
     thereof, any rights or remedies, including, without limitation, any right
     to employment, or for any specified period, of any nature or kind
     whatsoever, under or by reason of this Agreement.


                                       40

<PAGE>


          (d) Assumed Plans. As of the date of the Closing and for a period
     continuing through at least December 31, 1999, Buyer shall assume and
     become the sponsoring employer under all of the plans set forth on Section
     4.1(w) of the Disclosure Schedule entitled "Employee Plans," excluding the
     Seller's Savings Plan, the New Hope Communications, Inc. Deferred
     Compensation Plan and the New Hope Communications, Inc. 1993 Stock Option
     Plan (the "Assumed Plans"). Seller shall take all actions as may be
     necessary or appropriate in order to establish Buyer as a successor to
     Seller to all authority, rights and duties under or with respect to the
     Assumed Plans, including the Seller's authority, rights and duties under or
     with respect to any and all annuity, insurance, administrative services or
     similar contracts or agreements and/or trust agreements or other funding
     vehicles that may form a part of such plan or be related thereto, together
     with all plan assets; provided, however, that Buyer shall not, by reason of
     its assumption of the Assumed Plans as provided herein, assume any
     liability of Seller prior to the Closing Date as the "administrator" of any
     such Assumed Plan within the meaning of ERISA or for actions taken by
     Seller with respect to the operation and administration of the Assumed
     Plans. Notwithstanding the preceding sentence, Buyer will ensure that the
     Assumed Plans continue to treat employment with Seller prior to the Closing
     Date as service under the Assumed Plans for purposes of eligibility and
     entitlement to benefits, but not accruals. In connection therewith, Seller
     shall execute, or cause to be executed, all instruments and documents
     (including corporate resolutions and any amendments to any Assumed Plans
     and related trust agreements, insurance, annuity, administrative services
     or similar contracts) which, in the reasonable opinion of Buyer, are
     necessary or desirable to effect the terms of this Section 6.17(d).

          (e) Employee Welfare Benefit Plans. Seller shall retain responsibility
     for all hospital, medical, life insurance, disability and other welfare
     plan expenses and benefits, and for all worker's compensation, unemployment
     compensation and other government mandated benefits (collectively referred
     to herein as "Welfare Type Plans") in respect of claims covered by such
     plans which are incurred by Transferred Employees and their dependents
     prior to the Closing Date. Buyer shall be responsible for all claims
     incurred on or after the Closing Date by Transferred Employees and their
     dependents under all Welfare Type Plans that are maintained by Buyer for
     the Transferred Employees and their dependents. For purposes of this
     Section 6.17(e), claims shall be deemed to have been incurred:

               (i) with respect to salary continuation claims, on each day for
          which benefits are payable to the claimant;

               (ii) with respect to all medical, drug or dental claims, on the
          date the service was received or the supply was purchased by the
          claimant; provided, however, a medical claim relating to a claimant's
          hospitalization shall be deemed to be incurred on the date the
          claimant was first hospitalized; and

               (iii) with respect to worker's compensation claims, on the date
          the incident occurred.


                                       41

<PAGE>


     Transferred Employees shall participate under Buyer's Welfare Type Plans as
     of the Closing Date without any waiting periods, without any evidence of
     insurability, and without the application of any preexisting physical or
     mental condition restrictions (except to the extent applicable and
     unsatisfied under Seller's Welfare Type Plan), and Buyer shall provide
     credit for claims incurred prior to the Closing Date for purposes of
     applying deductibles, co-payments, out of pocket maximums, and benefit
     maximums.

          (f) COBRA. Buyer shall have sole responsibility for "continuation
     coverage" benefits provided after the Closing Date under Buyer's group
     health plans to all Transferred Employees, and "qualified beneficiaries" of
     Transferred Employees, for whom a "qualifying event" occurs after the
     Closing Date. Seller shall have sole responsibility for "continuation
     coverage" benefits provided under Seller's group health plans to all
     employees of Seller, and "qualified beneficiaries" of employees of Seller,
     for whom a "qualifying event" has occurred on or prior to the Closing Date.
     The terms "continuation coverage," "qualified beneficiaries" and
     "qualifying event" shall have the meaning ascribed to them under Section
     4980B of the Code and Sections 601-608 of ERISA.

          (g) Seller's Savings Plan. Upon the consummation of the transactions
     contemplated by this Agreement, Seller shall cause the Seller's Savings
     Plan to provide that any Transferred Employee who was a participant in the
     Seller's Savings Plan immediately prior to the Closing Date shall be
     entitled to receive a "lump sum distribution" as defined in, and in
     accordance with, the provisions of Section 401(k)(10) of the Code from the
     Seller's Savings Plan. Buyer shall cause a defined contribution plan or
     plans sponsored by Buyer to accept direct rollovers (described in Section
     402(c) of the Code) of lump sum distributions to which Transferred
     Employees are entitled under the Seller's Savings Plan and participant
     loans transferred in kind. During the period following the Closing Date and
     preceding the rollover of lump sum distributions and participant loans
     pursuant to this Section 6.17(g), Buyer will cooperate with and assist
     Seller in collecting and remitting to the trustee of Seller's Savings Plan
     payroll deductions relating to any outstanding loans.

          (h) Vacation and Sick Leave. Each Transferred Employee will be
     credited by Buyer with any unused vacation and sick leave earned as of the
     Closing Date under the vacation and sick leave policy of Seller applicable
     to such Transferred Employee, and Seller shall have no liability therefor
     following the Closing Date. Buyer shall recognize service by each
     Transferred Employee with Seller for purposes of determining entitlement to
     vacation and sick leave following the Closing Date under the applicable
     vacation and sick leave policy of Seller; provided, however, that this
     Section 6.17(h) shall not be construed so as to entitle any Transferred
     Employee to be credited with any benefits under Buyer's vacation and sick
     leave policy with respect to any period of employment prior to the Closing
     Date other than as provided in the preceding sentence.

     Section 6.18. Greene Guaranty. Greene hereby agrees to guarantee the
obligations of Seller set forth in Section 2.3.


                                       42

<PAGE>


     Section 6.19. Board of Directors. On or before June 30, 1999, or, if
earlier, the next regularly scheduled meeting of Buyer's Board of Directors,
Buyer will use its reasonable best efforts to cause Greene to be elected to
serve on Buyer's Board of Directors. Prior to such time that Greene is duly
elected to Buyer's Board of Directors, Greene will be entitled to attend, and
Buyer will give Greene notice of, all meetings of Buyer's Board of
Directors.

     Section 6.20. Tax Matters. Buyer shall not claim any Tax deduction on any
Tax Return with respect to its payment of (i) any portion of the Purchase Price
to persons other than Seller pursuant to Section 2.1 of this Agreement or (ii)
the Bonus Amount.


                                  ARTICLE VII
                          SURVIVAL AND INDEMNIFICATION

     Section 7.1. Indemnification by Buyer. From and after the Closing, Buyer
shall indemnify, defend and hold Greene, Seller, its Affiliates, and their
respective directors, officers, representatives, employees and agents harmless
from and against any and all claims of third parties and any and all claims,
actions, suits, demands, assessments, judgments, losses (including any loss of
value), liabilities, damages, costs and expenses (including, without limitation,
interest, penalties, attorneys' fees to the extent permitted by law, and
accounting fees and investigation costs) (collectively, "Liabilities") that may
be incurred or suffered by such Persons resulting or arising from or related to,
or incurred or suffered in connection with: (a) the failure of Buyer to assume,
pay, perform and discharge the Assumed Liabilities, (b) any breach of any
covenant, obligation or agreement of Buyer contained herein or in any other
Transaction Document, (c) the failure of Buyer to report the purchase of the
Acquired Assets in accordance with the allocations required by Section 2.2, (d)
any breach of any representation or warranty of Buyer contained herein or in any
other Transaction Document; provided, however, that, for purposes of this
provision, with respect to any representation or warranty made by Buyer in
Section 4.2, which by its terms contains any qualification or limitation with
respect to knowledge, such misrepresentation or breach thereof will be deemed to
have occurred (and indemnification in respect thereof will be available
hereunder) if there would have been a misrepresentation or breach of such
representation or warranty absent such qualification or (e) any act or omission
committed by Buyer after the Closing that gives rise to liability to Seller or
Greene under Environmental Laws.

     Section 7.2. Indemnification by Seller. From and after the Closing, Seller
and Greene shall jointly and severally indemnify, defend and hold Buyer, its
Affiliates, and their respective directors, officers, representatives, employees
and agents harmless from and against any and all claims of third parties and any
and all Liabilities that may be incurred or suffered by such Persons resulting
or arising from, related to or incurred or suffered in connection with: (a)
Seller's operation of the Business on or before the Closing, (b) the failure of
Seller to assume, pay, perform and discharge the Excluded Liabilities, (c) the
failure of Seller to report the sale of the Acquired Assets in accordance with
the allocations required by Section 2.2, (d) any breach of any covenant,
obligation or agreement of Seller and Greene contained herein or in any other
Transaction Document, (e) any breach of any representation or warranty of Seller
contained herein or in any other Transaction Document; provided, however, that,
for purposes of this provision, with respect to any representation or warranty
made by Seller and Greene in Section


                                       43

<PAGE>


4.1, which by its terms contains any qualification or limitation with respect to
a Material Adverse Change, or is otherwise qualified or limited with respect to
materiality or knowledge, such misrepresentation or breach thereof will be
deemed to have occurred (and indemnification in respect thereof will be
available hereunder) if there would have been a misrepresentation or breach of
such representation or warranty absent such qualification or limitation, or (f)
any failure to comply with the laws of any jurisdiction relating to bulk
transfers which may be applicable in connection with the transfer of the
Acquired Assets to Buyer.

     Section 7.3. Notice of Claim; Right to Participate in and Defend Third
Party Claim.

          (a) If any indemnified party receives notice of the assertion of any
     claim, the commencement of any suit, action or proceeding, or the
     imposition of any penalty or assessment by a third party in respect of
     which indemnity may be sought hereunder (a "Third Party Claim"), and the
     indemnified party intends to seek indemnity hereunder, then the indemnified
     party shall promptly provide the indemnifying party with prompt written
     notice of the Third Party Claim, but in any event not later than 30
     calendar days after receipt of such notice of Third Party Claim. The
     failure by an indemnified party to notify an indemnifying party of a Third
     Party Claim shall not relieve the indemnifying party of any indemnification
     responsibility under this Article VII, unless such failure materially
     prejudices the ability of the indemnifying party to defend such Third Party
     Claim.

          (b) The indemnified party shall have the right to control the defense
     or settlement of such Third Party Claim with counsel of its choosing;
     provided, however, that the indemnified party shall not settle or
     compromise any Third Party Claim without the indemnifying party's prior
     written consent, unless (i) the terms of such settlement or compromise
     release the indemnified party or the indemnifying party from any and all
     liability with respect to the Third Party Claim, or (ii) the indemnifying
     party shall not have acknowledged its obligations to indemnify the
     indemnified party with respect to such Third Party Claim in accordance with
     this Article VII and established security in form and substance reasonably
     satisfactory to the indemnified party to secure the indemnifying party's
     obligations under this Article VII with respect to such Third Party Claim.
     The indemnifying party shall be entitled (at the indemnifying party's
     expense) to participate in the defense of any Third Party Claim with its
     own counsel.

          (c) Any indemnifiable claim hereunder that is not a Third Party Claim
     shall be asserted by the indemnified party by promptly delivering notice
     thereof to the indemnifying party. If the indemnifying party does not
     respond to such notice within 60 days after its receipt, it shall have no
     further right to contest the validity of such claim.

     Section 7.4. Maximum and DeMinimis Amounts for Seller's Indemnification.

          (a) Except as provided in Section 7.4(c), the maximum amount of
     indemnification that can be required of Seller under Section 7.2(e) shall
     not exceed $82 million (the " Seller Cap").


                                       44

<PAGE>


          (b) Except as provided in Section 7.4(c), Seller will not be required
     to indemnify, defend or hold Buyer harmless from and against any
     Liabilities under Section 7.2(e) unless and until the amount of such
     Liabilities equals $250,000 in the aggregate (the "Seller Threshold
     Amount"), in which event Seller will be obligated to indemnify Buyer, and
     Buyer may assert its right to indemnification hereunder to the full extent
     of all Liabilities relating to such breach, including Liabilities that are
     less than the Seller Threshold Amount.

          (c) Neither the Seller Threshold Amount nor the Seller Cap will apply
     to any claim made by Buyer based on (i) fraud or (ii) the representations
     and warranties contained in any of Section 4.1(a) (Organization and
     Standing; Power and Authority), Section 4.1(e) (Acquired Assets; Title to
     Acquired Assets), Section 4.1(w) (Employees and Employee Plans), Section
     4.1(r) (Brokers, Finders and Agents), Section 4.1(z) (Taxes) or Section
     4.1(x) (Environmental Matters).

     Section 7.5. Maximum and DeMinimis Amounts for Buyer's Indemnification.

          (a) Except as provided in Section 7.5(c), the maximum amount of
     indemnification that can be required of Buyer under Section 7.1(d) shall
     not exceed $41 million (the " Buyer Cap").

          (b) Except as provided in Section 7.5(c), Buyer will not be required
     to indemnify, defend or hold Seller or Greene harmless from and against any
     Liabilities under Section 7.1(d) unless and until the amount of such
     Liabilities equals $250,000 in the aggregate (the "Buyer Threshold
     Amount"), in which event Buyer will be obligated to indemnify Seller or
     Greene, and Seller and Greene may assert its right to indemnification
     hereunder to the full extent of all Liabilities relating to such breach,
     including Liabilities that are less than the Buyer Threshold Amount.

          (c) Neither the Buyer Threshold Amount nor the Buyer Cap will apply to
     any claim made by Seller or Greene based on (i) fraud or (ii) the
     representations and warranties contained in any of Section 4.2(a)
     (Organization and Standing; Power and Authority) or Section 4.2(g)
     (Brokers, Finders and Agents).

     Section 7.6. Survival of Representations and Warranties; Survival of
Environmental Indemnity.

          (a) The representations and warranties of Seller and Greene, as the
     case may be, made in Article IV hereof will survive the Closing for a
     period of eighteen months, except (i) those representations and warranties
     made in Section 4.1(w) (Employees and Employee Plans) and Section 4.1(z)
     (Taxes), which representations and warranties and any related claim or
     action shall survive the Closing until 30 days following the applicable
     period of limitations on assessment (including, without limitation, any
     extensions thereof) has expired, (ii) those representations and warranties
     made in Section 4.1(a) (Organization and Standing; Power and Authority) and
     Section 4.1(e) (Acquired Assets; Title to Acquired Assets), which
     representations and warranties and any related causes of action will
     survive the Closing forever and (iii) those representations and warranties
     made in Section 4.1(x) (Environmental Matters), which


                                       45

<PAGE>


     representations and warranties and any related cause of action will survive
     the Closing for a period of five years.

          (b) The representations and warranties of Buyer made in Article IV
     hereof will survive the Closing for a period of eighteen months, except
     those representations and warranties made in Section 4.2(a) (Organization
     and Standing; Power and Authority), which representations and warranties
     and any related causes of action shall survive the Closing forever.

          (c) Any claim for indemnification under Section 7.1(e) hereof must be
     asserted on or prior to the fifth anniversary of the Closing Date.

     Section 7.7. Exclusions. No limitation set forth in Section 7.4 will apply
with respect to any matter as to which Seller or Greene had knowledge as of the
Closing and that was not disclosed in writing to Buyer. No limitation set forth
in Section 7.5 will apply with respect to any matter as to which Buyer had
knowledge as of the Closing and that was not disclosed in writing to Seller.

     Section 7.8. Setoff. If, after following the procedures set forth in this
Article VII, it has been determined that Buyer is entitled to an indemnification
payment from Seller or Greene, and Seller and Greene fail to make such payment
within five business days of such determination, in addition to any and all
other remedies under this Agreement or at law or in equity, Buyer shall be
entitled to recover any such indemnification payment (whether or not such amount
is liquidated or reduced to judgment) (a) first, by making a claim against the
Escrow Funds and (b) next, by retaining and setting off such amounts less any
Escrow Funds received against any amounts due or to become due from Buyer to
Seller under this Agreement, including, without limitation, any Contingent
Payment.

     Section 7.9. Purchase Price Adjustment. Buyer and Seller agree to treat any
payments under this Article VII as an adjustment to the Purchase Price for Tax
purposes.


                                  ARTICLE VIII
                                   TERMINATION

     Section 8.1. Termination. This Agreement and the transactions contemplated
hereby may be terminated at any time prior to the Closing:

          (a) Mutual Consent. By mutual written consent of Seller and Buyer;

          (b) Closing Date. By Seller or Buyer if the Closing shall not have
     occurred on or before July 30, 1999 (the "Termination Date");

          (c) Seller Misrepresentation or Breach. By Buyer, if there has been a
     material breach by Seller of any of its representations, warranties,
     covenants, obligations or agreements set forth in this Agreement or in any
     writing delivered pursuant hereto by Seller;


                                       46

<PAGE>


          (d) Buyer Misrepresentation or Breach. By Seller, if there has been a
     material breach by Buyer of any of its representations, warranties,
     covenants, obligations or agreements set forth in this Agreement or in any
     writing delivered pursuant hereto by Buyer; and

          (e) Court Order. By Seller or Buyer if consummation of the
     transactions contemplated hereby shall violate any non-appealable final
     order, decree or judgment of any court or Governmental Authority having
     competent jurisdiction.

     Section 8.2. Effect of Termination. If this Agreement is terminated
pursuant to Section 8.1, written notice thereof shall forthwith be given to the
other party and this Agreement shall thereafter become void and have no further
force and effect and all further obligations of Seller and Buyer under this
Agreement shall terminate without further liability of Seller or Buyer, except
that (a) each party will return all documents, workpapers and other material of
any other party relating to the transactions contemplated hereby, whether so
obtained before or after the execution hereof, to the party furnishing the same,
and all confidential information received by any party hereto with respect to
the business of any other party shall be treated in accordance with Section 6.2
or Section 6.3, as applicable; (b) the obligations of Seller and Buyer under
Section 6.12 and Section 6.14 shall survive such termination; and (c) such
termination shall not constitute a waiver by any party of any claim it may have
for damages caused by reason of, or relieve any party from liability for, any
breach of this Agreement prior to termination under Section 8.1.


                                   ARTICLE IX
                                  MISCELLANEOUS

     Section 9.1. Amendments. This Agreement may be amended only by a writing
executed by all of the parties hereto.

     Section 9.2. Entire Agreement. This Agreement and the other agreements
expressly provided for herein set forth the entire understanding of the parties
hereto with respect to the subject matter hereof, and supersede all prior
contracts, agreements, arrangements, communications, discussions,
representations and warranties, whether oral or written, between the
parties.

     Section 9.3. Governing Law. This Agreement will in all respects be
governed by and construed in accordance with the laws of the State of New York,
without regard to its conflicts of law doctrine. Buyer hereby agrees to submit
to the personal jurisdiction of the state or federal courts located in the State
of New York. Notwithstanding the foregoing, any party may initiate and prosecute
any legal proceeding or seek enforcement of any judgment in any proper court
having jurisdiction in the United States or elsewhere.

     Section 9.4. Notices. Any notice, request or other communication required
or permitted hereunder will be in writing and will be deemed to have been duly
given (a) when received if personally delivered, (b) on the third business day
after being sent by registered or


                                       47

<PAGE>


certified mail, return receipt requested, postage prepaid or (c) as of the date
sent by telecopy, with confirmed answer back, to the parties at their respective
addresses set forth below.

     To Seller or Greene:  New Hope Communications, Inc.
                           1301 Spruce Street
                           Boulder, Colorado 80302
                           Telecopy: (303) 449-8017
                           Attention: R. Douglas Greene, Chairman and Chief
                                      Executive Officer


     With a copy to:       Willkie Farr & Gallagher
                           787 Seventh Avenue
                           New York, New York 10019
                           Telecopy: (212) 728-8111
                           Attention: Richard K. DeScherer, Esq.


     To Buyer:             Penton Media, Inc.
                           1100 Superior Avenue
                           Cleveland, OH  44114
                           Telecopy: (216) 931-9891
                           Attention: Thomas L. Kemp, Chief Executive Officer


     With a copy to:       Jones, Day, Reavis & Pogue
                           901 Lakeside Avenue
                           Cleveland, OH  44114
                           Telecopy: (216) 579-0212
                           Attention: Christopher M. Kelly, Esq.

Any party by written notice to the others given in accordance with this Section
9.4 may change the address or the Persons to whom notices or copies thereof will
be directed.

     Section 9.5. Counterparts. This Agreement may be executed in any number of
counterparts, each of which will be deemed to be an original, and all of which
together will constitute one and the same instrument.

     Section 9.6. Assignment. This Agreement will be binding upon and inure to
the benefit of the successors and assigns of each party hereto, but, except as
provided in this Section 9.6, no rights, obligations or liabilities hereunder
will be assignable by any party without the prior written consent of the other
parties. Buyer and Seller hereby acknowledge that Seller has the right to assign
its right to receive the Purchase Price as directed in writing by Seller to
Buyer.

     Section 9.7. Waivers. Except as otherwise provided herein, Buyer or Seller
(acting on behalf of itself and its appropriate Affiliates) may waive in writing
compliance by any of the other parties hereto (to the extent such compliance is
for the benefit of the party giving such waiver) with any of the terms,
covenants or conditions contained in this Agreement or in any of


                                       48

<PAGE>


the other Transaction Documents (except such as may be imposed by law). Any
waiver by any party of any violation of, breach of, or default under, any
provision of this Agreement or any of the other Transaction Documents, by any
other party will not be construed as, or constitute, a continuing waiver of such
provision, or waiver of any other violation of, breach of or default under any
other provision of this Agreement or any of the other Transaction
Documents.


     Section 9.8. Third Parties. Nothing expressed or implied in this Agreement
is intended, or will be construed, to confer upon or give any Person or entity,
including, without limitation, Autry, the Charitable Foundation and the
Management Team, other than Buyer, Seller and Greene any rights or remedies
under or by reason of this Agreement. For the avoidance of doubt, nothing in
Section 2.1 hereof is intended, or will be construed, to confer upon Autry, the
Charitable Foundation or the Management Team the status of a third-party
beneficiary under this Agreement, and the parties hereto agree that any benefit
conferred upon Autry, the Charitable Foundation and the Management Team by
Section 2.1 hereof is incidental to the benefits conferred upon Seller and
Greene under this Agreement.

     Section 9.9. Survival of Covenants. Each of the covenants and obligations
contained in this Agreement will survive in accordance with their terms.

     Section 9.10. Schedules, Addenda and Exhibits. The Schedules, Addenda and
Exhibits attached to this Agreement are incorporated herein and will be part of
this Agreement for all purposes.

     Section 9.11. Headings. The headings in this Agreement are solely for
convenience of reference and will not be given any effect in the construction or
interpretation of this Agreement.

     Section 9.12. Certain Definitions.

          (a) For purposes of this Agreement, the term "Affiliate" will mean
     any Person that directly, or indirectly through one or more Persons,
     controls, is controlled by, or is under common control with, the Person
     specified or, directly or indirectly, is related to or otherwise associated
     with any such Person or entity; provided, however; that with respect to
     Seller, the term "Affiliate" will not include Greene and those Persons that
     are Excluded Assets.

          (b) For purposes of this Agreement and of any other Transaction
     Document, the phrase "to the best of Seller's knowledge" or "Seller's
     knowledge" will be deemed to include all information that is actually known
     or, in the exercise of reasonable diligence in the normal course of their
     employment and/or assigned duties, should be known, by each of the
     following individuals: (i) Greene and all management or supervisory
     personnel who are (or, at any time since January 1, 1998, were) employed or
     retained by Seller and (ii) all other individuals employed or retained by
     Seller who have (or should have) exercised by reason of their position,
     responsibilities or duties, the principal supervisory, monitoring or
     compliance function with respect to any of the particular subject matters
     addressed by the representations and warranties of Seller set forth in
     Article IV of this Agreement.


                                       49

<PAGE>


          (c) For purposes of this Agreement and any other Transaction Document,
     the phrase "to the best of Buyer's knowledge" or "Buyer's knowledge" will
     be deemed to include all information that is actually known or, in the
     exercise of reasonable diligence in the normal course of their employment
     and/or assigned duties, should be known by all individuals employed or
     retained by Buyer who have (or should have) exercised by reason of their
     position, responsibilities or duties, the principal supervisory, monitoring
     or compliance function with respect to any of the particular subject
     matters addressed by the representations and warranties of Buyer set forth
     in Article IV of this Agreement.

     Section 9.13. Remedies Not Exclusive. No remedy conferred by any of the
specific provisions of this Agreement is intended to be exclusive of any other
remedy and each remedy will be cumulative and will be in addition to every other
remedy given hereunder or hereafter existing at law or in equity or by statute
or otherwise. No remedy will be deemed to be a limitation on the amount or
measure of damages resulting from any breach of this Agreement. The election of
any one or more remedies will not constitute a waiver of the right to pursue
other available remedies.

     Section 9.14. Gender and Number. The masculine, feminine or neuter gender
and the singular or plural number will each be deemed to include the others
whenever the context so indicates.

             [The Remainder of This Page Intentionally Left Blank.]


                                       50

<PAGE>


     IN WITNESS WHEREOF, the parties have caused their duly authorized
representatives to execute this Agreement as of the date first above written.


                                        NEW HOPE COMMUNICATIONS, INC.



                                        By: /s/ R. Douglas Greene
                                        -----------------------------
                                        Name:  R. Douglas Greene
                                        Title: CEO


                                        R. Douglas Greene
                                        -----------------------------
                                        R. Douglas Greene



                                        PENTON MEDIA, INC.



                                        By: /s/ Thomas L. Kemp
                                        ----------------------------
                                        Name:  Thomas L. Kemp
                                        Title: Chief Executive Officer







<PAGE>



                          REGISTRATION RIGHTS AGREEMENT

     THIS REGISTRATION RIGHTS AGREEMENT (this "Agreement") is made and entered
into as of May 27, 1999, by and among Penton Media, Inc., a Delaware corporation
(the "Company"), and New Hope Communications, Inc., a Colorado corporation ("New
Hope").

1.   Definitions.

          As used in this Agreement:

     1.1 "Act" shall mean the Securities Act of 1933, as amended, or any
successor statute thereto;

     1.2 "Commission" shall mean the Securities and Exchange Commission or any
other federal agency at the time administering the Act;

     1.3 "Exchange Act" shall mean the Securities Exchange Act, as amended, or
any successor statute thereto;

     1.4 "Holder" shall mean New Hope or any of its Permitted Assignees;

     1.5 "Other Holder" shall mean any stockholder of the Company, other than
any Holder who has requested or is entitled, by contract with the Company or
otherwise, to have securities included in a registration by the Company that is
subject to Section 2 hereof;

     1.6 "Permitted Assignees" shall mean any current or future shareholders of
New Hope and any person or entity to whom R. Douglas Greene or any such
shareholder may assign his or its Registrable Securities and rights hereunder
for estate planning purposes.

     1.7 "Person" shall mean any natural person, corporation, limited liability
company, general partnership, proprietorship, other business organization,
trust, union or association;

     1.8 The terms "register," "registered" and "registration" refer to a
registration effected by preparing and filing a registration statement in
compliance with the Act (and any post-effective amendments filed or required to
be filed) and the declaration or ordering of effectiveness of such registration
statement;

     1.9 "Registrable Securities" means (A) Shares held by a Holder, (B) any
additional Shares acquired by a Holder and (C) any equity securities of the
Company issued as a dividend or other distribution with respect to, or in
exchange for or in replacement of, the Shares referred to in clause (A) or (B)
above;

     1.10 "Registration Expenses" shall mean all expenses incurred by the
Company in connection with any registration by the Company which is subject to
Section 2 hereof, including, without limitation, all registration and filing
fees, printing expenses, fees and disbursements of counsel for the Company, fees
and disbursements of one counsel for all the Holders in an amount



<PAGE>


not to exceed $10,000, listing fees, blue sky fees and expenses and the expense
of any special audits incident to or required by any such registration (but
excluding the compensation of regular employees of the Company, which shall be
paid in any event by the Company);

     1.11 "Securities Act" means the Securities Act of 1933, as amended, or any
successor statute thereto;

     1.12 "Selling Expenses" shall mean all underwriting discounts and selling
commissions applicle to the sale of Registrable Securities and all fees and
disbursements of counsel for each of the Holders, if other than counsel for the
Company, in connection with such sale other than fees and expenses of one
counsel for all of the Holders in an amount not to exceed $10,000;

     1.13 "Shares" shall mean the shares of common stock, par value $0.01 per
share, of the Company; and

     1.14 Capitalized terms used but not defined herein shall have the meaning
given such terms in the Asset Purchase Agreement, dated as of May 18, 1999, by
and among the Company, Seller and R. Douglas Greene.

2.   Company Registration

     2.1 From and after the Closing Date, if the Company shall determine to
register any of its equity securities either for its own account or for the
account of a security holder or holders, if any, other than a registration
relating solely to employee benefit plans or a registration relating solely to a
transaction covered by Rule 145 under the Securities Act, or a registration on
any registration form that does not permit secondary sales or does not include
substantially the same information as would be required to be included in a
registration statement covering the sale of Registrable Securities, the Company
will:

          (a) promptly give to each Holder a written notice thereof (which shall
     include a list of the jurisdictions in which the Company intends to attempt
     to qualify such securities under the applicle blue sky or other state
     securities laws); and

          (b) include in such registration (and any related qualification under
     blue sky laws or other compliance), and in any underwriting involved
     therein, all the Registrable Securities specified in a written request or
     requests, made by the Holders within 15 days after receipt of the written
     notice from the Company described in clause (a) above, except as set forth
     in Section 2.2 below. Such written request may specify all or a part of a
     Holder's Registrable Securities.

     2.2 Underwriting. If the registration of which the Company gives notice is
for a registered public offering involving an underwriting, the Company shall so
advise the Holders as a part of the written notice given pursuant to Section
2.1(a). In such event, the right of each Holder to registration pursuant to this
Section 2 shall be conditioned upon the Holder's participation in such
underwriting and the inclusion of the Holder's Registrable Securities in the
underwriting to the extent provided herein. The Holders shall (together with the
Company and the Other Holders distributing their securities through such
underwriting) enter into underwriting


                                        2

<PAGE>


agreement in customary form with the representative of the underwriter or
underwriters selected for underwriting by the Company. Notwithstanding any other
provision of this Section 2, if the representative determines that marketing
factors require a limitation on the number of securities to be underwritten, the
representative may (subject to the allocation priority set forth below) limit
the number of Registrable Securities to be included in the registration and
underwriting. The Company shall so advise all holders of securities requesting
registration, and the number of securities that are entitled to be included in
the registration and underwriting shall be allocated in the following manner:
(i) first, if the registration pursuant to this Section 2 was initiated by Other
Holders exercising demand registration rights, 100% of the securities such Other
Holders propose to sell (except to the extent the terms of such Other Holders'
registration rights provide otherwise); (ii) second, 100% of the securities the
Company proposes to sell for its own account; and (iii) third, to the extent
that the number of securities which such Other Holders exercising demand
registration rights and the Company propose to sell is less than the number of
securities that the Company has been advised can be sold in such offering
without having the adverse effect referred to above, such number of Registrable
Securities which the Holders have requested to be included in such registration
and such number of securities which Other Holders have requested to be included
in such registration, in each case pursuant to Section 2(a) hereof or other
piggyback or incidental registration rights and which, in the opinion of such
managing underwriter or underwriters, can be sold without having the adverse
effect referred to above, such number of Registrable Securities and other
securities to be included on a pro rata basis among the Holders and Other
Holders on the basis of the relative number of Shares beneficially owned (as
such term is used in Rule 13d-3 of the Exchange Act) by the Holders and Other
Holders, (provided that if the number of Registrable Securities requested to be
included in such registration by the Holders pursuant to this Section 2.2 and
the Other Holders exceeds the number that the Company has been advised can be
sold in such offering without having the adverse effect referred to above, the
number of such Registrable Securities to be included in such registration by the
Holders shall be allocated pro rata among the Holders and such Other Holders on
the basis of the relative number of Registrable Securities each such Holder has
requested to be included in such registration). No Holder of Registrable
Securities may participate in any registration that is underwritten unless such
Holder (a) agrees to sell such securities on the basis provided in any
underwriting arrangements approved by the Company and (b) completes and executes
all questionnaires, powers of attorney, indemnities, underwriting agreements and
other documents required under the terms of such underwriting arrangements. If
any Holder disapproves of the terms of any such underwriting, such person may
elect to withdraw therefrom by written notice to the Company and the
underwriter. Any Registrable Securities or other securities excluded or
withdrawn from such underwriting shall be withdrawn from such registration.

     2.3 Minimum Amount. Notwithstanding Section 2.2 hereof, the Company will
not be required to include the Holders' Registrable Securities with respect to
any request under Section 2.2 if the Registrable Securities covered thereby
constitute less than the amount that the Holders at the time of such
registration would be permitted to sell pursuant to Rule 144 of the Act.

3.   Expenses of Registration. All Registration Expenses incurred in connection
with any registration, qualification or compliance pursuant to this Agreement
shall be borne by the Company, and all Selling Expenses shall be borne by the
Holders of the securities so registered pro rata on the basis of its securities
so registered.


                                        3

<PAGE>


4.   Registration Procedures. In the case of each registration effected by the
Company pursuant to this Agreement, the Company will keep the Holders, as
applicable, advised in writing as to initiation of each registration and as to
the completion thereof. At its expense, the Company will:

     4.1 keep such registration effective for a period of 120 days or until the
Holders, as applicable, have completed the distribution described in the
registration statement relating thereto, whichever first occurs; provided,
however, that in the case of any registration of Registrable Securities on Form
S-3 which are intended to be offered on a continuous or delayed basis, such
120-day period shall be extended until all such Registrable Securities are sold,
provided that Rule 415, or any successor rule under the Act, permits an offering
on a continuous or delayed basis, and provided further that applicable rules
under the Act governing the obligation to file a post-effective amendment
permit, in lieu of filing a post-effective amendment which (y) includes any
prospectus required by Section 10(a) of the Act or (z) reflects facts or events
representing a material or fundamental change in the information set forth in
the registration statement, the incorporation by reference of information
required to be included in (y) and (z) above to be contained in periodic reports
filed pursuant to Section 12 or 15 (d) of the Exchange Act in the registration
statement; and

     4.2 furnish such number of prospectuses and other documents incident
thereto as the Holders, as applicable, from time to time may reasonably request.

5.   Indemnification.

     5.1 The Company will indemnify the Holders, their officers, directors and
partners, and each person controlling the Holders, as applicable, with respect
to each registration which has been effected pursuant to this Agreement, and
each underwriter, if any, and each person who controls any underwriter, against
all claims, losses, damages and liabilities (or actions in respect thereof)
arising out of or based on any true untrue statement (or alleged untrue
statement) of a material fact contained in any prospectus, offering circular or
other document (including any related registration statement, notification or
the like) incident to any such registration, qualification or compliance, or
based on any omission (or alleged omission) to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, or any violation by the Company of the Act or any rule or regulation
thereunder applicable to the Company and relating to action or inaction required
of the Company in connection with any such registration, qualification or
compliance, and will reimburse the Holders, their officers, directors and
partners, and each person controlling the Holders, each such underwriter and
each person who controls any such underwriter, for any legal and any other
expenses reasonably incurred in connection with investigating and defending any
such claim, loss, damage, liability or action; provided, however, that the
Company will not be liable in any such case to the extent that any such claim,
loss, damage, liability or expense arises out of or is based on any untrue
statement or omission based upon written information furnished in writing to the
Company by the Holders (including their representatives) or underwriter and
stated to be specifically for use therein.

     5.2 The Holders will, if Registrable Securities held by them are included
in the securities as to which such registration, qualification or compliance is
being effected, jointly and severally indemnify the Company, each of its
directors and officers and each underwriter, if any,


                                       4

<PAGE>


of the Company's securities covered by such a registration statement, each
person who controls the Company or such underwriter within the meaning of the
Act and the rules and regulations thereunder, each Other Holder and each of
their officers, directors, and partners, and each person controlling such Other
Holder against all claims, losses, damages and liabilities (or actions in
respect thereof) arising out of or based on any untrue statement (or alleged
untrue statement) of a material fact contained in any such registration
statement, prospectus, offering circular or other document made by such Holder,
or any omission (or alleged omission) to state therein a material fact required
to be stated therein or necessary to make the statements by such Holder therein
not misleading, and will reimburse the Company and such Other Holders,
directors, officers, partners, persons, underwriters or control persons for any
legal or any other expenses reasonly incurred in connection with investigating
or defending any such claim, loss, damage, liability or action, in each case to
the extent, but only to the extent, that such untrue statement (or alleged
untrue statement) or omission (or alleged omission) is made in such registration
statement, prospectus, offering circular or other document in reliance upon and
in conformity with written information furnished in writing to the Company by
such Holder or its representatives and stated to be specifically for use
therein; provided, however, that the obligations of the Holders hereunder shall
be limited to an amount equal to the net proceeds to such Holders of securities
sold as contemplated herein.

     5.3 Each party entitled to indemnification under this Section 5 (the
"Indemnified Party") shall give notice to the party required to provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the Indemnifying Party to assume the defense of any such claim or any
litigation resulting therefrom; provided, however, that counsel for the
Indemnifying Party, who shall conduct the defense of such claim or any
litigation resulting therefrom, shall be approved by the Indemnified Party
(whose approval shall not unreasonably be withheld) and the Indemnified Party
may participate in such defense at such party's expense (unless the Indemnified
Party shall have reasonably concluded that there may be a conflict of interest
between the Indemnifying Party and the Indemnified Party in such action, in
which case the fees and expenses of counsel shall be at the expense of the
Indemnifying Party), and provided, further, that the failure of any Indemnified
Party to give notice as provided herein shall not relieve the Indemnifying Party
of its obligations under this Section 5 unless the Indemnifying Party is
materially prejudiced thereby. No Indemnifying Party, in the defense of any such
claim or litigation, shall, except with the consent of each Indemnified Party,
consent to entry of any judgment or enter into any settlement which does not
include as an unconditional term thereof the giving by the claimant or plaintiff
to such Indemnified Party of a release from all liability in respect to such
claim or litigation. Each Indemnified Party shall furnish such information
regarding itself or the claim in question as an Indemnifying Party may
reasonably request in writing and as shall be reasonably required in connection
with the defense of such claim and litigation resulting therefrom.

     5.4 If the indemnification provided for in this Section 5 is held by a
court of competent jurisdiction to be unavailable to an Indemnified Party with
respect to any loss, liability, claim, damage or expense referred to herein,
then the Indemnifying Party, in lieu of indemnifying such Indemnified Party
hereunder, shall contribute to the amount paid or payable by such Indemnified
Party as a result of such loss, liability, claim, damage or expense in such
proportion as is appropriate to reflect the relative fault of the Indemnifying
Party on the one hand and of the Indemnified Party on the other in connection
with the statements or omissions which


                                        5

<PAGE>


resulted in such loss, liability, claim, damage or expense, as well as any other
relevant equitable considerations. The relative fault of the Indemnifying Party
and of the Indemnified Party shall be determined by reference to, among other
things, whether the untrue or alleged untrue statement of a material fact or the
omission to state a material fact relates to information supplied by the
Indemnifying Party or by the Indemnified Party and the parties' relative intent,
knowledge, access to information and opportunity to correct or prevent such
statement or omission.

     5.5 Notwithstanding the foregoing, to the extent that the provisions on
indemnification and contribution contained in the underwriting agreement entered
into in connection with any underwritten public offering contemplated by this
Agreement are in conflict with the foregoing provisions, the provisions in such
underwriting agreement shall be controlling.

     5.6 The foregoing indemnity agreement of the Company and the Holders is
subject to the condition that, insofar as they relate to any loss, claim,
liability or damage relating to an alleged untrue statement of a material fact
or an omission to state a material fact required to be stated therein or
necessary to make a statement therein not misleading made in a preliminary
prospectus but eliminated or remedied in the amended prospectus on file with the
Commission at the time the registration statement in question becomes effective
or the amended prospectus filed with the Commission pursuant to Commission Rule
424(b) (the "Final Prospectus"), such indemnity agreement shall not inure to the
benefit of any underwriter if a copy of the Final Prospectus was furnished to
the underwriter and was not furnished to the person asserting the loss,
liability, claim or damage at or prior to the time such action is required by
the Act.

6.   Information by the Holders. Each Holder, and each Other Holder holding
securities included in any registration, shall, from and after the Closing Date,
furnish to the Company such information regarding itself and the distribution
proposed by it as the Company may reasonably request in writing and as shall be
reasonably required in connection with any registration, qualification or
compliance referred to in this Agreement.

7.   Rule 144 Reporting. With a view to making available the benefits of certain
rules and regulations of the Commission which may permit the sale of restricted
securities to the public without registration, from the Closing Date until no
Holder is entitled to further participation in registrations pursuant to Section
2, the Company agrees to:

     7.1 make and keep public information available as those terms are
understood and defined in Rule 144 under the Securities Act, at all times from
and after the date hereof;

     7.2 use its best efforts to file with the Commission in a timely manner all
reports and other documents required of the Company under the Act and the
Exchange Act at any time after it has become subject to such reporting
requirements; and

     7.3 so long as any Holder owns any Registrable Securities, furnish to such
Holder upon request a written statement by the Company as to its compliance with
the reporting requirements of Rule 144 and of the Act and the Exchange Act, a
copy of the most recent annual or quarterly report of the Company, and such
other reports and documents so filed as such Holder may reasonably request in
availing itself of any rule or regulation of the Commission allowing such Holder
to sell any such securities without registration.


                                        6

<PAGE>


8.   Notices. Any notice or other communication required or permitted to be
given hereunder shall be in writing and shall be effective (a) upon hand
delivery or delivery by telecopy or facsimile at the address or number
designated below (if delivered on a business day during normal business hours
where such notice is to be received), or the first business day following such
delivery (if delivered other than on a business day during normal business hours
where such notice is to be received) or (b) on the third business day following
the date of mailing by express courier service, fully prepaid, addressed to such
address, or upon actual service, fully prepaid, addressed to such address, or
upon actual receipt of such mailing, whichever shall first occur. The addresses
for such communications shall be:

           To the Company:

           Penton Media, Inc.
           1100 Superior Avenue
           Cleveland, Ohio  44114
           Attn:  Thomas L. Kemp, Chief Executive Officer
           Telecopier: (216) 931-9891

           with a copy to:

           Jones, Day, Reavis & Pogue
           North Point
           901 Lakeside Avenue
           Cleveland, Ohio  44114
           Attn:  Christopher M. Kelly, Esq.
           Telecopier:  (216) 579-0212


           To New Hope:

           New Hope Communications, Inc.
           1301 Spruce Street
           Boulder, Colorado  80302
           Attn:    R. Douglas Greene, Chairman and Chief Executive Officer
           Telecopier:  (303) 449-8017

           with a copy to:

           Willkie Farr & Gallagher
           787 Seventh Avenue
           New York, New York  10019
           Attn:    Richard K. DeScherer, Esq.
           Telecopier:  (212) 728-8111

     If to any other Holder, to such name at such address as such Holder shall
have indicated in a written notice delivered to the other parties to this
Agreement.


                                        7

<PAGE>


     Any party hereto may from time to time change its address for notices under
this Section 8 by giving at least 10 days' notice of such changes to the other
parties hereto.

9.   Termination. This Agreement will terminate when the number of Registrable
Securities falls below 1% of the issued and outstanding Shares.

10.  Waivers. No waiver by any party of any default with respect to any
provision, condition or requirement hereof shall be deemed to be a continuing
waiver in the future thereof or a waiver of any other provision, condition or
requirement hereof; nor shall any delay or omission of any party to exercise any
right hereunder in any manner impair the exercise of any such right accruing to
it thereafter.

11.   Headings. The headings herein are for convenience only, do not constitute
a part of this Agreement and shall not be deemed to limit or affect any of the
provisions hereof.

12.   Successors and Assigns; Amendments. This Agreement shall be binding upon
and inure to the benefit of the parties and their successors and assigns,
including without limitation and without the need for an express assignment each
subsequent Holder of any Registrable Securities. Except as provided in this
Section 12, neither the Company nor any Holder shall assign this Agreement or
any rights hereunder without the prior written consent of the other parties
hereto; provided, however, that New Hope may assign its rights hereunder in
whole or in part to each and to any of the Permitted Assignees without the
written consent of the Company. The assignment by a party of this Agreement or
any rights hereunder shall not affect the obligations of such party hereunder.
This Agreement may not be amended except by a written instrument by the parties
hereto.

13.   No Third Party Beneficiaries. This Agreement is intended for the benefit
of the parties hereto and their respective permitted successors and assigns and
is not for the benefit of, nor may any provision hereof be enforced by, any
other person except R. Douglas Greene.

14.   Governing Law. This Agreement shall he governed by and construed and
enforced in accordance with the internal laws of the State of New York without
regard to the principles of conflicts of laws.

15.   Entire Agreement. This Agreement contains the entire agreement of the
parties hereto in respect of the subject matter hereof and supersedes all prior
agreements and understandings between the parties with respect to the subject
matter hereof.

16.   Counterparts. This Agreement may be executed in two or more counterparts,
all of which shall be considered one and the same agreement and shall become
effective when counterparts have been signed by each party and delivered to the
other party, it being understood that both parties need not sign the same
counterpart.

17.   Severability. If any term or provisions of this Agreement is held by a
court of competent jurisdiction to be invalid, void, or unenforceable, the
remainder of the terms and provisions set forth herein shall remain in full
force and effect and shall in no way be affected, impaired or invalidated, and
the parties hereto shall use their best efforts to find and employ an
alternative


                                        8

<PAGE>


means to achieve the same or substantially the same result as that contemplated
by such term or provision.

18.   Further Assurances. Subject to the specific terms of this Agreement, each
Holder and the Company shall make, execute, acknowledge and deliver such other
instruments and documents, and take all such other actions, as may be reasonably
required in order to effectuate the purposes of this Agreement and to consummate
the transactions contemplated hereby.

19.   Recapitalization, Exchanges, etc., Affecting the Company's Capital Stock.
The provisions of this Agreement shall apply to the full extent set forth herein
with respect to any and all shares of capital stock of the Company or any
successor or assign of the Company (whether by merger, consolidation, sale of
assets or otherwise), or at the election of the Holders, any person who controls
any of the foregoing, which may be issued in respect of, in exchange for or in
substitution of, the Registrable Securities.


                                        9

<PAGE>


     IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the
date and year first above written.


                                        PENTON MEDIA, INC.



                                        By: /s/ Thomas L. Kemp
                                        -----------------------------
                                        Name:  Thomas L. Kemp
                                        Title: Chief Executive Officer


                                        NEW HOPE COMMUNICATIONS, INC.



                                        By: /s/ R. Douglas Greene
                                        -----------------------------
                                        Name:  R. Douglas Greene
                                        Title: President and Chief
                                               Executive Officer




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