CDNOW INC/PA
SC TO-C, 2000-07-20
RECORD & PRERECORDED TAPE STORES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549
                            -----------------------
                                  SCHEDULE TO

                                 (RULE 14d-100)
       Tender Offer Statement Pursuant to Section 14(D)(1) or 13(E)(1) of
                      the Securities Exchange Act of 1934
                                  CDNOW, INC.

                         (Name of Subject Company) BINC
                               ACQUISITION CORP.
                          a wholly owned subsidiary of
                                BERTELSMANN, INC.
                                   (Offerors)

                           COMMON STOCK, NO PAR VALUE
                         (Title of Class of Securities)

                            -----------------------

                                     125086
                     (Cusip Number of Class of Securities)

                             Peter Sartorius, Esq.
                               1701 Market Street
                          Philadelphia, PA 19103-2921
                           Telephone: (215) 963-5466
  (Name, Address and Telephone Number of Person Authorized to Receive Notices
                and Communications on Behalf of Filing Persons)

                                   Copies to:
                            Christopher Mayer, Esq.
                             Davis Polk & Wardwell
                              450 Lexington Avenue
                            New York, New York 10017
                           Telephone: (212) 450-4000

                           CALCULATION OF FILING FEE

     Transaction valuation                             Amount of filing fee
     ---------------------                             --------------------
             N/A                                                N/A

     Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
     and identify the filing with which the offsetting fee was previously paid.
     Identify the previous filing by registration statement number, or the Form
     or Schedule and the date of its filing.

Amount Previously Paid:       N/A           Filing Party:     N/A
                          --------------                   -------------

Form or Registration No.:     N/A           Date Filed:       N/A
                          --------------                   -------------

|X|  Check the box if the filing relates solely to preliminary communications
     made before the commencement of a tender offer.

     Check the appropriate boxes below to designate any transactions to which
     the statement relates:
     |_| third-party tender offer subject to Rule 14d-1.
     |_|  issuer tender offer subject to Rule 13e-4.
     |_|  going-private transaction subject to Rule 13e-3.
     |_|  amendment to Schedule 13D under Rule 13d-2.

Check the following box if the filing is a final amendment reporting the
results of the tender offer. |_|
===============================================================================

<PAGE>


                                   SIGNATURE

After due inquiry and to the best of my knowledge and belief, I certify that
the information set forth in this statement is true, complete and correct.

                                             BERTELSMANN, INC.


Dated July 20, 2000                          /s/ Robert Sorrentino
      -------------                          ----------------------------------
                                             Robert Sorrentino


                                             BINC ACQUISITION CORP.


                                             /s/ Robert Sorrentino
                                             ----------------------------------
                                             Robert Sorrentino


<PAGE>


         BERTELSMANN TO ACQUIRE LEADING ONLINE MUSIC DESTINATION CDNOW

                     Strengthens Bertelsmann's Position as
                Global e-Content, Community and Commerce Leader

                Marks Bertelsmann e-Commerce Group's Entry Into
                          Global Online Music Efforts

Gutersloh, Germany and Fort Washington, PA - (July 20, 2000) - Bertelsmann AG,
the world's most international media company, and CDNOW, Inc. (Nasdaq:CDNW),
the leading online music destination, today announced a definitive merger
agreement under which Bertelsmann will acquire CDNOW in an all-cash tender
offer for $3.00 per share, or approximately $117 million.

CDNOW will become a wholly-owned subsidiary of Bertelsmann e-Commerce Group
(BeCG), which was established earlier this year, to drive Bertelsmann's global
e-content, community and commerce business. The group's objective is to build
the leading global community and commerce network across all technologies and
platforms while providing an unmatched consumer experience around all forms of
media and entertainment.

CDNOW will continue to operate under the CDNOW brand once the transaction
closes. It will also become Bertelsmann's primary engine for all music commerce
across online, mobile and broadband platforms and evolving technologies such as
digital downloading and streaming. CDNOW will be integrated as the music
distribution platform into all Bertelsmann assets. In addition, CDNOW will work
with GetMusic, an online music joint venture between Bertelsmann's BMG
Entertainment and Universal Music Group, to feature GetMusic's content.

Klaus Eierhoff, the Bertelsmann Board member responsible for multimedia
businesses, said: "With this transaction, we are taking another step in our
strategy of establishing Bertelsmann as the world's leading e-content,
community and commerce company. We're happy to bring CDNOW, one of the great
online music brands, into the Bertelsmann family. With its strength in
traditional e-commerce and music content as well as leading technologies such
as digital downloading and custom compilations, CDNOW is a pioneer in its field
and an excellent fit with our online and offline music assets."

Andreas Schmidt, President and CEO of Bertelsmann e-Commerce Group, said: "We
believe strongly that e-content, community and commerce will continue to grow
rapidly as an integral part of everyday life, benefiting consumers around the
world through enhanced convenience, wider selection, and competitive pricing,
as demonstrated through our recent strategic alliances with AOL and Terra
Lycos. This is particularly true with media and related entertainment
products--areas that are not only part of Bertelsmann's core business, but that
are leading the digital content, community and commerce revolution throughout
the world. As part of the Bertelsmann family of digital businesses, we are
confident that CDNOW will be an important part of this revolution."

                                     -more-

<PAGE>


                                      -2-

Jason Olim, CDNOW President, CEO and co-founder, said, "Our agreement with
Bertelsmann represents a successful conclusion to our extensive search for a
merger partner. We believe our combination with Bertelsmann is the best outcome
for our shareholders, employees and customers. CDNOW has grown from a small
startup to a leading online music brand. This transaction allows CDNOW to
fulfill its vision of providing music fans with the ultimate music experience
by being part of the Bertelsmann family. CDNOW will continue to provide music
fans with a digital connection to the world of music through music products,
information, entertainment and community."

CDNOW is one of the most well-known and regularly visited music destinations
with 4 million customers and an average daily audience of over 700,000 people.
CDNOW offers its users access to over 500,000 music and entertainment related
products and 650,000 high-quality stereo sound samples, as well as daily news,
features, guides to music genres, and exclusive interviews and reviews from the
company's award-winning editorial staff.

With 25 million unique visitors per month, Bertelsmann is the global Internet
leader among all media companies. The CDNOW acquisition follows a series of
alliances and other initiatives that Bertelsmann has undertaken to expand its
e-content, community and commerce capabilities. Earlier this year, Bertelsmann
announced a strategic global alliance with America Online to expand the
distribution of Bertelsmann's leading media content and e-commerce properties
over AOL's interactive brands worldwide. On May 17, Bertelsmann announced a
broad five-year strategic partnership with the newly formed Terra Lycos (formed
from the merger of Terra Networks SA and Lycos, Inc.), under which Bertelsmann
is guaranteed a preferred premier partner position for the distribution of its
diversified media content and e-commerce offerings. With these strategic
alliances, Bertelsmann's e-Commerce Group now has direct access to some 240
million customers.

Transaction Structure and Terms

Under the agreement, Bertelsmann will commence a tender offer for all CDNOW
common stock for $3.00 per share in cash. Following the completion of the
tender offer, Bertelsmann intends to consummate a second-step merger in which
all remaining CDNOW shareholders will receive the same cash price paid in the
tender offer. The transaction is expected to close during the fall of 2000.

The board of directors of CDNOW has unanimously approved the merger agreement
and intends to recommend to the CDNOW shareholders that they tender their
shares into the proposed offer from Bertelsmann. Jason Olim and Matthew Olim,
co-founders of CDNOW, have agreed to tender their approximately 5.8 million
shares (approximately 17% of the shares outstanding) into the offer.

In addition, Bertelsmann will advance to CDNOW financing of approximately $42
million to pay off existing loans and to fund CDNOW's ongoing operations until
the close of the transaction.

CDNOW will continue to be headquartered in Fort Washington. The management team
is expected to remain with the company. Jason Olim will report to Mr. Schmidt.

                                    -more-

<PAGE>


                                      -3-

The tender offer is subject to customary closing conditions, including the
tender of a majority of CDNOW's outstanding common stock on a fully diluted
basis and obtaining necessary regulatory approvals.

Lazard acted as financial advisor to Bertelsmann. Davis Polk & Wardwell acted
as legal counsel to Bertelsmann. Allen & Company Incorporated acted as CDNOW's
principal financial advisor and provided a fairness opinion. Deutsche Bank
Alex.Brown also acted as a financial advisor to CDNOW. Morgan, Lewis & Bockius
LLP acted as legal counsel to CDNOW.

CDNOW, Inc., is the leading online music destination that offers the most
comprehensive, personalized connection to the world of music. CDNOW's offerings
consist of more than 500,000 music and entertainment-related items, including
CDs, music downloads, cassettes, vinyl albums and Custom CDs, as well as music
samples and intelligent album recommendations. CDNOW Media, the Company's
interactive division, develops CDNOW's interactive content, including
allstar(TM) News, artist interviews and reviews, and the Company's webcasting
and entertainment initiatives. CDNOW's Video Shop includes an immense selection
of movies in VHS, DVD and Laserdisc. Visitors can search the Video Shop by
Advance Orders, New Releases, Best Sellers and more. CDNOW movie reviews, as
well as actor/actress information, film ratings, reviews, and run times are
available from AEC's All-Movie Guide(R).


Bertelsmann AG is one of the world's leading media, e-commerce and interactive
content companies, with over 75,000 employees in more than 54 countries.
Bertelsmann's business units include publishing firms, music and film
companies, multimedia services, online commerce companies, daily newspapers,
consumer magazines, radio and television stations, book clubs, trade journals,
and other service companies that provide information, education and
entertainment to a worldwide audience. To advance its global e-commerce
objectives, Bertelsmann has established worldwide strategic alliances with AOL
and the newly formed Terra Lycos to distribute Bertelsmann's books, music,
television, film and other media content.


This announcement is not an offer to purchase shares of CDNOW. At the time the
offer is commenced, Bertelsmann will file a tender offer statement and CDNOW
will file a solicitation/recommendation statement with U.S. Securities and
Exchange Commission. These documents will contain important information which
should be read carefully before any decision is made with respect to the offer.
The offer to purchase and other offer documents included in the tender offer
statement, as well as the solicitation/recommendation statement, will be made
available to all shareholders of CDNOW at no expense to them. These and any
other documents filed with the Commission will also be available for free at
the Commission's website at www.sec.gov.

                                     # # #

Note to Editors: Today's news release, along with other news about Bertelsmann
and CDNOW, is available on the Internet at http://www.bertelsmann.com and
http://www.cdnow.com/investors.

                                     # # #


Contacts for BeCG:                                   Contacts for CDNOW:

Media:                                               Media:
Name: Andy Brimmer / Joele Frank                     Name: Marlo Zoda
Joele Frank, Wilkinson Brimmer Katcher               Phone: (215) 619-9432
Phone: (212) 355-4449                                [email protected]

                                                     Investors:
                                                     Name: Deborah Vondran
                                                     Phone: (215) 619-9366
                                                     [email protected]


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