CDNOW INC/PA
SC14D9C, SC 14D9, 2000-07-20
RECORD & PRERECORDED TAPE STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 SCHEDULE 14D-9
                                 (RULE 14d-101)

          SOLICITATION/RECOMMENDATION STATEMENT UNDER SECTION 14(d)(4)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                                   CDnow, Inc.

                            (Name of Subject Company)
                                   CDnow, Inc.

                      (Name of Person(s) Filing Statement)

                           common stock, no par value

                         (Title of Class of Securities)

                                     125086

                      (CUSIP Number of Class of Securities)

                                David A. Capozzi
                       Vice President and General Counsel
                               1005 Virginia Drive
                            Ft. Washington, PA 19034
                                  215-619-9900

       (Name, Address and Telephone Number of Person Authorized to Receive
     Notices and Communications on Behalf of the Person(s) Filing Statement)


|X|  Check the box if the filing relates solely to preliminary communications
     made before the Commencement of a tender offer.


<PAGE>2


          BERTELSMANN TO ACQUIRE LEADING ONLINE MUSIC DESTINATION CDNOW

                      Strengthens Bertelsmann's Position as
                 Global e-Content, Community and Commerce Leader
                 Marks Bertelsmann e-Commerce Group's Entry Into
                           Global Online Music Efforts

Gutersloh,  Germany and Fort Washington,  PA - (July 20, 2000) - Bertelsmann AG,
the world's most international media company, and CDNOW, Inc. (Nasdaq:CDNW), the
leading online music destination,  today announced a definitive merger agreement
under which Bertelsmann will acquire CDNOW in an all-cash tender offer for $3.00
per share, or approximately $117 million.

CDNOW will become a  wholly-owned  subsidiary of  Bertelsmann  e-Commerce  Group
(BeCG),  which was established earlier this year, to drive Bertelsmann's  global
e-content,  community and commerce  business.  The group's objective is to build
the leading global  community and commerce  network across all  technologies and
platforms while providing an unmatched  consumer  experience around all forms of
media and entertainment.

CDNOW will  continue  to  operate  under the CDNOW  brand  once the  transaction
closes. It will also become Bertelsmann's  primary engine for all music commerce
across online,  mobile and broadband platforms and evolving technologies such as
digital  downloading  and  streaming.  CDNOW  will be  integrated  as the  music
distribution platform into all Bertelsmann assets. In addition,  CDNOW will work
with  GetMusic,   an  online  music  joint  venture  between  Bertelsmann's  BMG
Entertainment and Universal Music Group, to feature GetMusic's content.

Klaus  Eierhoff,   the  Bertelsmann  Board  member  responsible  for  multimedia
businesses,  said:  "With this  transaction,  we are taking  another step in our
strategy of establishing Bertelsmann as the world's leading e-content, community
and commerce company.  We're happy to bring CDNOW, one of the great online music
brands, into the Bertelsmann family. With its strength in traditional e-commerce
and music content as well as leading  technologies  such as digital  downloading
and custom  compilations,  CDNOW is a pioneer in its field and an excellent  fit
with our online and offline music assets."

Andreas Schmidt,  President and CEO of Bertelsmann  e-Commerce Group,  said: "We
believe  strongly that  e-content,  community and commerce will continue to grow
rapidly as an integral part of everyday life,  benefiting  consumers  around the
world through enhanced convenience, wider selection, and competitive pricing, as
demonstrated  through our recent  strategic  alliances with AOL and Terra Lycos.
This is particularly true with media and related  entertainment  products--areas
that are not only part of Bertelsmann's core business,  but that are leading the
digital content, community and commerce revolution throughout the world. As part
of the  Bertelsmann  family of digital  businesses,  we are confident that CDNOW
will be an important part of this revolution."

Jason Olim,  CDNOW  President,  CEO and  co-founder,  said,  "Our agreement with
Bertelsmann  represents a successful  conclusion to our  extensive  search for a
merger partner.  We believe our combination with Bertelsmann is the best outcome
for our  shareholders,  employees  and  customers.  CDNOW has grown from a small
startup to a leading  online  music  brand.  This  transaction  allows  CDNOW to
fulfill its vision of providing music fans with the ultimate music experience by
being part of the Bertelsmann family.  CDNOW will continue to provide music fans
with a  digital  connection  to the  world  of  music  through  music  products,
information, entertainment and community."

CDNOW is one of the most  well-known  and regularly  visited music  destinations
with 4 million  customers and an average daily audience of over 700,000  people.
CDNOW offers its users access to over 500,000  music and  entertainment  related
products and 650,000  high-quality  stereo sound samples, as well as daily news,
features,  guides to music genres, and exclusive interviews and reviews from the
company's award-winning editorial staff.

With 25 million unique  visitors per month,  Bertelsmann is the global  Internet
leader  among all media  companies.  The CDNOW  acquisition  follows a series of
alliances and other  initiatives  that  Bertelsmann has undertaken to expand its
e-content,  community and commerce capabilities.  Earlier this year, Bertelsmann
announced  a  strategic  global  alliance  with  America  Online to  expand  the
distribution of  Bertelsmann's  leading media content and e-commerce  properties
over AOL's interactive  brands  worldwide.  On May 17,  Bertelsmann  announced a
broad five-year strategic  partnership with the newly formed Terra Lycos (formed
from the merger of Terra Networks SA and Lycos,  Inc.),  under which Bertelsmann
is guaranteed a preferred  premier partner  position for the distribution of its
diversified  media  content  and  e-commerce  offerings.  With  these  strategic
alliances,  Bertelsmann's  e-Commerce  Group now has  direct  access to some 240
million customers.

<PAGE>3

                         Transaction Structure and Terms

Under the  agreement,  Bertelsmann  will  commence a tender  offer for all CDNOW
common stock for $3.00 per share in cash. Following the completion of the tender
offer,  Bertelsmann  intends to  consummate  a  second-step  merger in which all
remaining CDNOW shareholders will receive the same cash price paid in the tender
offer. The transaction is expected to close during the fall of 2000.

The board of directors of CDNOW has  unanimously  approved the merger  agreement
and intends to recommend to the CDNOW shareholders that they tender their shares
into  the  proposed  offer  from  Bertelsmann.  Jason  Olim  and  Matthew  Olim,
co-founders  of CDNOW,  have agreed to tender  their  approximately  5.8 million
shares (approximately 17% of the shares outstanding) into the offer.

In addition,  Bertelsmann will advance to CDNOW financing of  approximately  $42
million to pay off existing loans and to fund CDNOW's ongoing  operations  until
the close of the transaction.

CDNOW will continue to be headquartered in Fort Washington.  The management team
is expected to remain with the company. Jason Olim will report to Mr. Schmidt.

The tender  offer is subject to  customary  closing  conditions,  including  the
tender of a majority  of CDNOW's  outstanding  common  stock on a fully  diluted
basis and obtaining necessary regulatory approvals.

Lazard acted as financial advisor to Bertelsmann. Davis Polk & Wardwell acted as
legal  counsel to  Bertelsmann.  Allen & Company  Incorporated  acted as CDNOW's
principal  financial  advisor and  provided a fairness  opinion.  Deutsche  Bank
Alex.Brown also acted as a financial advisor to CDNOW.  Morgan,  Lewis & Bockius
LLP acted as legal counsel to CDNOW.

CDNOW,  Inc.,  is the  leading  online  music  destination  that offers the most
comprehensive,  personalized connection to the world of music. CDNOW's offerings
consist of more than 500,000 music and  entertainment-related  items,  including
CDs, music downloads,  cassettes,  vinyl albums and Custom CDs, as well as music
samples and  intelligent  album  recommendations.  CDNOW  Media,  the  Company's
interactive   division,   develops  CDNOW's   interactive   content,   including
allstar(TM) News, artist  interviews and reviews,  and the Company's  webcasting
and entertainment initiatives.  CDNOW's Video Shop includes an immense selection
of movies in VHS,  DVD and  Laserdisc.  Visitors  can  search  the Video Shop by
Advance Orders,  New Releases,  Best Sellers and more.  CDNOW movie reviews,  as
well as  actor/actress  information,  film ratings,  reviews,  and run times are
available from AEC's All-Movie Guide(R).

Bertelsmann AG is one of the world's  leading media,  e-commerce and interactive
content  companies,  with  over  75,000  employees  in more  than 54  countries.
Bertelsmann's business units include publishing firms, music and film companies,
multimedia  services,  online commerce  companies,  daily  newspapers,  consumer
magazines,  radio and television stations, book clubs, trade journals, and other
service  companies that provide  information,  education and  entertainment to a
worldwide audience. To advance its global e-commerce objectives, Bertelsmann has
established  worldwide  strategic  alliances with AOL and the newly formed Terra
Lycos to distribute Bertelsmann's books, music, television, film and other media
content.

This  announcement  is not an offer to purchase shares of CDNOW. At the time the
offer is  commenced,  Bertelsmann  will file a tender offer  statement and CDNOW
will  file a  solicitation/recommendation  statement  with U.S.  Securities  and
Exchange  Commission.  These documents will contain important  information which
should be read carefully  before any decision is made with respect to the offer.
The offer to purchase  and other offer  documents  included in the tender  offer
statement, as well as the  solicitation/recommendation  statement,  will be made
available  to all  shareholders  of CDNOW at no expense  to them.  These and any
other documents filed with the Commission will also be available for free at the
Commission's website at www.sec.gov.

Note to Editors:  Today's news release,  along with other news about Bertelsmann
and CDNOW,  is  available  on the  Internet  at  http://www.bertelsmann.com  and
http://www.cdnow.com/investors.

Contacts for BeCG:                                         Contacts for CDNOW:

Media:                                                     Media:
Name: Andy Brimmer / Joele Frank                           Name: Marlo Zoda
Joele Frank, Wilkinson Brimmer Katcher                     Phone: (215) 619-9432
Phone: (212) 355-4449                                      [email protected]

                                                           Investors:
                                                           Name: Deborah Vondran
                                                           Phone: (215) 619-9366
                                                           [email protected]



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