SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
Alloy Online, Inc.
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(Name of Issuer)
Common Stock
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(Title of Class of Securities)
019855105
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(CUSIP Number)
Mark Kristof
SWI Holdings, LLC
815 N. Nash
El Segundo, CA 90425
(310) 744-1120
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(Name, Address and Telephone Number of Person Authorized to
Receive Notices and Communications)
July 18, 2000
(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(b)(3) or (4), check the following box: [ ]
Note: Six copies of this statement, including all exhibits, should be filed
with the Commission. See Rule 13d-1(a) for other parties to whom copies are to
be sent.
* The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934, as amended (the "Exchange Act") or otherwise subject to the
liabilities of that section of the Exchange Act but shall be subject to all
other provisions of the Exchange Act.
(Continued on following page(s))
Page 1 of 7 Pages
<PAGE>
CUSIP No. 019855105 13D Page 2 of 7 Pages
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(1) Names of Reporting Persons. SS or I.R.S. Identification Nos. of Above
Persons (Entities only)
SWI Holdings, LLC
95-4809043
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(2) Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [ ]
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(3) SEC Use Only
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(4) Source Of Funds*
OO
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(5) Check Box If Disclosure Of Legal Proceedings Is Required Pursuant To
Items 2(d) [ ] Or 2(e) [ ]
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(6) Citizenship Or Place Of Organization
Delaware
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Number Of Shares (7) Sole Voting Power 3,267,981**
Beneficially Owned
By Each Reporting
Person With (8) Shared Voting Power 0
(9) Sole Dispositive Power 3,267,981**
(10) Shared Dispositive Power 0
(11) Aggregate Amount Beneficially Owned By Each Reporting Person
3,267,981**
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(12) Check If The Aggregate Amount In Row (11) Excludes Certain Shares*
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(13) Percent Of Class Represented By Amount In Row (11)
18.5%
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(14) Type Of Reporting Person
OO
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*SEE INSTRUCTION BEFORE FILLING OUT!
**Includes (i) 403,090 shares of Common Stock held in escrow to satisfy
indemnification obligations of the Reporting Person to the Issuer and (ii)
141,872 shares held in escrow pending final determination of certain financial
results of the company owned by the Reporting Person prior to the acquisition
of such company by the Issuer.
<PAGE>
ITEM 1. SECURITY AND ISSUER Page 3 of 7 Pages
-------------------
The class of securities to which this Statement on Schedule 13D (this
"Statement") relates is the Common Stock, par value $.01 per share (the "Common
Stock"), of Alloy Online, Inc., a Delaware corporation (the "Issuer"). The
Issuer's principal executive offices are located at 151 West 26th Street, New
York, New York 10001.
ITEM 2. IDENTITY AND BACKGROUND
-----------------------
SWI Holdings, LLC, a Delaware limited liability company, hereby files this
Statement. The principal business and office address for SWI Holdings, LLC is
815 N. Nash St., El Segundo, CA 90425. SWI Holdings, LLC is a holding company.
Schedule 1 attached to this Statement contains the following information
concerning each manager, executive officer or controlling person of SWI
Holdings, LLC: (i) name and residence or business address, (ii) principal
occupation or employment, and (iii) the name, principal business and address of
any corporation or other organization in which such employment is conducted.
Schedule 1 is incorporated herein by reference.
To the knowledge of SWI Holdings, LLC, each of the persons named on Schedule
1 (the "Schedule 1 Persons") is a United States citizen, except for Frank
Messmann, who is a Danish citizen. During the last five years, neither SWI
Holdings, LLC nor any of the Schedule 1 Persons (to the knowledge of SWI
Holdings, LLC) has been convicted in a criminal proceeding (excluding traffic
violations or similar misdemeanors). During the last five years, neither SWI
Holdings, LLC nor any of the Schedule 1 Persons (to the knowledge of SWI
Holdings, LLC) has been a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and, as a result of such
proceeding, is or was subject to a judgment, decree or final order enjoining
future violations of, or prohibiting or mandating activities subject to, federal
or state securities laws or finding any violation with respect to such laws.
ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION
-------------------------------------------------
SWI Holdings, LLC received the Common Stock of the Issuer as consideration
for a merger. See Item 4.
ITEM 4. PURPOSE OF TRANSACTION
----------------------
On July 18, 2000, a subsidiary of the Issuer merged with and into Kubic
Marketing, Inc. (a wholly-owned subsidiary of SWI Holdings, LLC). In connection
with the merger, the Issuer issued 3,267,981 shares of its Common Stock as
consideration to SWI Holdings, LLC.
SWI Holdings, LLC reserves the right to take such action with respect to its
investment in the Issuer as it may determine. Subject to applicable legal
requirements, SWI Holdings, LLC may purchase additional shares of Common Stock
from time to time in the open market or in private transactions, depending on
its evaluation of the Issuer's business, prospects and financial condition, the
markets for the Common Stock, other developments concerning the Issuer, other
opportunities available to it general, economic, money and stock conditions. In
addition, depending upon the factors referred to above, it may dispose of all or
a portion of its shares of Common Stock at any time.
ITEM 5. INTEREST IN SECURITIES OF THE ISSUER
------------------------------------
(a) SWI Holdings, LLC is the beneficial owner of 3,267,981 shares of Common
Stock of the Issuer, or approximately 18.5% of the Common Stock outstanding of
the Issuer. Of the shares beneficially owned, 2,723,019 are currently held by
SWI Holdings, LLC, 403,090 shares are being held in escrow to satisfy
indemnification obligations of SWI Holdings, LLC to the Issuer, and 141,872
shares are being held in escrow pending final determination of certain financial
results of the company owned by SWI Holdings, LLC prior to the acquisition of
such company by the Issuer.
(b) The Managers of SWI Holdings, LLC have the sole power to direct the vote
and/or disposition of the shares held by SWI Holdings, LLC.
<PAGE>
Page 4 of 7 Pages
(c) Not Applicable
(d) Not Applicable
(e) Not Applicable
ITEM6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
TO THE SECURITIES OF THE ISSUER
--------------------------------
Except as set forth below, to the best knowledge of SWI Holdings, LLC, there
are no contracts, understandings, arrangements, or relationships (legal or
otherwise) giving the persons named in Item 2 and between such persons and any
other person with respect to the securities of Issuer, including, but not
limited to, transfer or voting of any of the Issuer's securities, finder's fees,
joint ventures, loan or option agreement, puts or calls, guarantees of profits,
divisions of profits or loss, or the giving or withholding of proxies. Pursuant
to an Amendment to a Loan and Security Agreement, dated July 18, 2000, between
SWI Holdings, LLC, Fleet Capital and other parties, the shares of Common Stock
of the Issuer held by SWI Holdings, LLC, are pledged as collateral to secure
loan obligations related to a subsidiary of SWI Holings, LLC.
ITEM 7. EXHIBITS
--------
Exhibit 7.1 Agreement and Plan of Reorganization by and between Alloy
Online, Inc., Alloy Acquisition Sub, Inc., Kubic Marketing,
Inc., and SWI Holdings, LLC
<PAGE>
Page 5 of 7 Pages
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
By: /s/ Shawn Hecht
-----------------------------------
Shawn Hecht, as a manager of SWI Holdings, LLC
<PAGE>
<TABLE>
Page 6 of 7 Pages
Schedule 1
Executive Officers and Managers of
SWI Holdings, LLC
<CAPTION>
Name Business or Residence Address, Principal Occupation, Name of Employer,
----------------------- Principal Business of Employer, and Principal Address of Employer
-----------------------------------------------------------------
<S> <C>
Shawn Hecht 345 California Street, Suite 2550, San Francisco, CA 94104, Financial
Services, Swander Pace Capital, Financial Services, 345 California Street,
Suite 2550, San Francisco, CA 94104
J.B. Handley 345 California Street, Suite 2550, San Francisco, CA 94104, Financial
Services, Swander Pace Capital, Financial Services, 345 California Street,
Suite 2550, San Francisco, CA 94104
Andrew Richards 345 California Street, Suite 2550, San Francisco, CA 94104, Financial
Services, Swander Pace Capital, Financial Services, 345 California Street,
Suite 2550, San Francisco, CA 94104
Scott Hackenberg 345 California Street, Suite 2550, San Francisco, CA 94104, Financial
Services, Swander Pace Capital, Financial Services, 345 California Street,
Suite 2550, San Francisco, CA 94104
Steve Rocco 815 N. Nash, El Segundo, CA 90425, President, Skateboard World Industries,
Retail merchandising, 815 N. Nash, El Segundo, CA 90425
Frank Messmann 815 N. Nash, El Segundo, CA 90425, Chief Executive Officer, Skateboard
World Industries, Retail merchandising, 815 N. Nash, El Segundo, CA 90425
Mark Kristof 815 N. Nash, El Segundo, CA 90425, Chief Financial Officer, Skateboard
World Industries, Retail merchandising, 815 N. Nash, El Segundo, CA 90425
James R. Hall 399 Jaycee Drive, San Luis Obispo, CA 93405, Retired, N/A, N/A, N/A
</TABLE>
