ALLOY ONLINE INC
SC 13D, EX-7.1, 2000-07-28
MISC GENERAL MERCHANDISE STORES
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                                                               Page 7 of 7 Pages








                                   EXHIBIT 7.1


                      Agreement and Plan of Reorganization
                       by and between Alloy Online, Inc.,
                          Alloy Acquisition Sub, Inc.,
                           Kubic Marketing, Inc., and
                                SWI Holdings, LLC










<PAGE>

================================================================================




                      AGREEMENT AND PLAN OF REORGANIZATION

                                 BY AND BETWEEN

                               ALLOY ONLINE, INC.,

                          ALLOY ACQUISITION SUB, INC.,

                           KUBIC MARKETING, INC., AND

                                SWI HOLDINGS, LLC


                            Dated as of July __, 2000




================================================================================









<PAGE>




                                TABLE OF CONTENTS

ARTICLE I .................................................................... 2

    1.1      The Merger ...................................................... 2

    1.2      The Effective Time of the Merger ................................ 2

    1.3      Effect of Merger ................................................ 2

    1.4      Charter and By-Laws of Surviving Corporation .................... 2

    1.5      Taking of Necessary Action ...................................... 3

    1.6      Tax-Free Reorganization ......................................... 3

    1.7      Closing ......................................................... 3

ARTICLE II ................................................................... 3

    2.1      Total Consideration; Effect on Capital Stock .................... 3

             (a)      Capital Stock of Acquisition Sub ....................... 4

             (b)      Cancellation of Certain Shares of Company Stock ........ 5

             (c)      Conversion and Exchange Ratio for Company Stock ........ 5

             (d)      Adjustments for Capital Changes ........................ 8

    2.2      Escrow Deposit; Exchange of Certificates ........................ 8

             (a)      Indemnity Escrow Agreement ............................. 8

             (b)      Escrow Deposit ......................................... 8

             (c)      Procedure for Exchange ................................. 9

             (d)      Fractional Shares ...................................... 9

             (e)      No Further Ownership Rights in Company Stock ........... 9

             (f)      No Liability ........................................... 9

             (g)      Lost, Stolen or Destroyed Company Certificates ......... 9

     2.3     Conversion of the Company Employee Options; Other Securities ....10

     2.4     Authorization  of the Merger,  this  Agreement,  the Certificate of
             Merger,  the Indemnity  Escrow  Agreement and the Indemnity  Escrow
             Agent ...........................................................10

     2.5     Transfer Taxes ..................................................10

ARTICLE III  .................................................................10

     3.1     Representations and Warranties of the Company ...................10

             (a)      Organization; Good Standing; Qualification and Power ...11

             (b)      Subsidiaries; Equity Investments .......................11

             (c)      Capital Stock; Securities ..............................11

             (d)      Authority ..............................................13


                                      i
<PAGE>


             (e)      Financial Information ..................................14

             (f)      Absence of Changes .....................................14

             (g)      Tax Matters ............................................16

             (h)      Title to Assets; Equipment; Real Property ..............17

             (i)      Proprietary Assets .....................................18

             (j)      Licensed Software ......................................19

             (k)      Contracts, Agreements, Etc .............................19

             (l)      Compliance with Legal Requirements .....................20

             (m)      Governmental Authorizations ............................20

             (n)      Litigation, Etc ........................................20

             (o)      Accounts and Notes Payable .............................21

             (p)      Environmental Matters ..................................21

             (q)      Labor Relations; Employees .............................22

             (r)      Employee Benefit Plans .................................23

             (s)      Insurance ..............................................23

             (t)      Non-Contravention; Consents ............................23

             (u)      Brokers ................................................24

             (v)      Customers; Mailing Lists ...............................24

             (w)      Minute Books ...........................................25

             (x)      Business Generally .....................................25

             (y)      Board Approval .........................................26

             (z)      Vote Required ..........................................26

             (aa)     Information Supplied ...................................26

             (bb)     Section 3.1(bb) ........................................26

             (cc)     Operation of Business ..................................26

             (dd)     Disclosure .............................................26

    3.2      Several Representations and Warranties of the Stockholders ......26

             (a)      Title; Absence of Certain Agreements ...................26

             (b)      Organization, Good Standing and Power ..................27

             (c)      Brokers ................................................28

             (d)      Accuracy  of   Representations   and   Warranties  of  the
                      Company ................................................28

             (e)      Representation by Legal Counsel ........................28

    3.3      Representations and Warranties of Parent and Acquisition Sub ....28


                                       ii

<PAGE>

             (a)      Organization; Good Standing; Qualification and Power ...28

             (b)      Capital Stock ..........................................28

             (c)      Authority ..............................................29

             (d)      SEC Documents ..........................................29

ARTICLE IV ...................................................................30

    4.1      Related Agreements ..............................................30

             (a)      Affiliate Agreements ...................................30

             (b)      Indemnity Escrow Agreement .............................31

             (c)      SWI Distribution Agreement .............................31

             (d)      Non-Competition Agreements .............................31

             (e)      Registration Rights Agreements .........................31

             (f)      Release Agreements .....................................31

ARTICLE V ....................................................................31

    5.1      Access to Records and Properties of Each Party; Confidentiality .32

    5.2      Operation of Business of the Company ............................32

    5.3      Negotiation With Others .........................................32

    5.4      [Omitted] .......................................................33

    5.5      Preparation of Filings ..........................................33

    5.6      Advice of Changes ...............................................33

    5.7      Approval ........................................................33

    5.8      Legal Conditions to Merger ......................................34

    5.9      Consents ........................................................34

    5.10     Efforts to Consummate ...........................................34

    5.11     Notice of Prospective Breach ....................................35

    5.12     Public Announcements ............................................35

    5.13     Support of Merger by Officers and Directors .....................35

    5.14     Support of Merger by Stockholder ................................35

    5.15     Key Employees .........................Error! Bookmark not defined.

    5.16     Financial Statements ............................................35

    5.17     Indemnification of Directors and Officers .......................35

    5.18     Registration Obligation .........................................36

    5.19     Stock Exchange Listing ..........................................36

ARTICLE VI ...................................................................36


                                      iii



<PAGE>

    6.1      Conditions to Each Party's Obligations ..........................36

             (a)      Stockholder Approval; Certificate of Merger ............36

             (b)      Approvals ..............................................37

             (c)      Legal Action ...........................................37

             (d)      Legislation ............................................37

             (e)      Additional Documents ...................................42

    6.2      Conditions to Obligations of Parent and Acquisition Sub .........37

             (a)      Representations  and  Warranties  of the  Company  and the
                      Stockholder ............................................37

             (b)      Performance   of   Obligations  of  the  Company  and  the
                      Stockholder ............................................37

             (c)      Authorization of Merger ................................37

             (d)      Opinion of the Company's Counsel .......................37

             (e)      Consents and Approvals .................................38

             (f)      Government Consents, Authorizations, Etc ...............38

             (g)      Related Agreements .....................................38

             (h)      Absence of Material Adverse Change .....................38

             (i)      SWI Distribution .......................................38

             (k)      Resignation of Directors and Officers ..................38

             (l)      Company Option Plans ...................................39

             (l)      Stockholder Members Investment Representation ..........39

             (m)      Employment Offers ............Error! Bookmark not defined.

             (n)      Delivery of Closing Financial Certificate ..............39

             (o)      Employment .............................................39

             (p)      Additional Documents ...................................39

             (q)      Term Debt and Notes ....................................40

             (r)      Profit Sharing Plan ....................................41
                      -------------------

    6.3      Conditions to Obligations of the Company ........................41

             (a)      Representations and Warranties of Parent ...............41

             (b)      Performance of Obligations of Parent and  Acquisition
                      Sub ....................................................41

             (c)      Related Agreements .....................................41

             (d)      Stock Certificates .....................................41

             (e)      Stockholder Approval ...................................41

             (f)      Absence of Material Adverse Change .....................41


                                       iv


<PAGE>


ARTICLE VII ..................................................................42

    7.1      Certain Information Required by the Code ........................42

    7.2      Restriction on Transfer .........................................42

    7.3      Confidentiality .................................................44

    7.4      Profit Sharing Plan/IRS .........................................45
             -----------------------

ARTICLE VIII .................................................................46

    8.1      Definitions .....................................................46

             (a)      "Affiliate .............................................46

             (b)      "Event of Indemnification ..............................46

             (c)      "Indemnified Persons ...................................47

             (d)      "Indemnifying Persons ..................................47

             (e)      "Losses ................................................48

    8.2      Indemnification Generally .......................................48

    8.3      Assertion of Claims .............................................49

    8.4      Notice and Defense of Third Party Claims ........................49

    8.5      Survival of Representations and Warranties ......................50

    8.6      Potential Additional Adjustment .................................50

ARTICLE IX ...................................................................52

    9.1      Termination .....................................................52

    9.2      Effect of Termination ...........................................53

    9.3      Specific Performance ............................................53

ARTICLE X ....................................................................53

    10.1     Expenses ........................................................53

    10.2     Entire Agreement ................................................53

    10.3     Interpretation ..................................................54

    10.4     Knowledge Definition ............................................54

    10.5     Notices .........................................................54

    10.6     Counterparts ....................................................55

    10.7     Governing Law ...................................................55

    10.8     Benefits of Agreement ...........................................55

    10.9     Pronouns ........................................................56

    10.10    Amendment, Modification and Waiver ..............................56

    10.11    No Third Party Beneficiaries ....................................56


                                       v


<PAGE>

    10.12    Consents ........................................................56

    10.13    Interpretation ..................................................56

    10.14    No Joint Venture ................................................56


ANNEXES AND SCHEDULES


Company Disclosure Schedule
Schedule 4.1(d)                    Persons Signing Non-Competition Agreements
Schedule 4.1(g)                    Persons Signing Release Agreements
Schedule 6.2(n)                    Closing Financial Certificate
Schedule 6.2(q)(i)                 Term Debt
Schedule 6.2(q)(ii)                Notes


EXHIBITS

Exhibit A    Form of Certificate of Merger
Exhibit B    Form of Indemnity Escrow Agreement
Exhibit C    Form of Lock-Up Agreement
Exhibit D    Form of Distributor Agreement
Exhibit E    Form of Non-Competition Agreement
Exhibit F    Form of Registration Rights Agreement
Exhibit G    Form of Release Agreement
Exhibit H    Form of Warrant
Exhibit I    Form of Opinion of Company Counsel
Exhibit J    Form of Certificates
Exhibit K    Form of Assignment and Assumption Agreement
Exhibit L    Form of Contribution Agreement


                                       vi


<PAGE>




    AGREEMENT AND PLAN OF REORGANIZATION  dated as of July __, 2000, among ALLOY
ONLINE, INC., a Delaware corporation ("Parent"),  ALLOY ACQUISITION SUB, INC., a
Delaware corporation and wholly-owned  subsidiary of Parent ("Acquisition Sub"),
KUBIC MARKETING, INC., a Delaware corporation (the "Company"), and SWI Holdings,
LLC,  a Delaware  limited  liability  company  and the sole  stockholder  of the
Company (the "Stockholder").

    WHEREAS, the Boards of Directors of each of Parent,  Acquisition Sub and the
Company have  determined  that it is in the best  interests of their  respective
stockholders for Parent to acquire the Company upon the terms and subject to the
conditions set forth herein;

    WHEREAS, in furtherance of such acquisition, the Boards of Directors of each
of Parent,  Acquisition  Sub and the Company have duly approved and adopted this
Agreement and Plan of  Reorganization  (this  "Agreement"),  the  Certificate of
Merger in substantially  the form of Exhibit A attached hereto (the "Certificate
of Merger") and the proposed merger of Acquisition Sub with and into the Company
in accordance  with this  Agreement,  the Certificate of Merger and the Delaware
General Corporation Law (the "DGCL"),  whereby, among other things,  immediately
after the  distribution  by the Company to the  Stockholder of all of the issued
and outstanding capital stock of Skateboard World Industries, Inc., a California
corporation  ("SWI"),  all of the outstanding capital stock of which is owned by
the Company,  the issued and outstanding  shares of (i) Common Stock,  par value
$.01,  of the Company  (the  "Company  Common  Stock"),  (ii) Series A Preferred
Stock,  par value $.01,  of the Company  (the "Series A Preferred  Stock"),  and
(iii) Series B Preferred Stock, par value $.01, (the "Series B Preferred Stock,"
and together  with the Company  Common Stock and Series A Preferred  Stock,  the
"Company  Stock"),  will be exchanged and converted into shares of common stock,
$.01 par value,  of Parent (the "Parent  Common Stock") and warrants to purchase
shares of Parent Common Stock,  all in the manner set forth in Article II hereof
and in the  Certificate of Merger,  upon the terms and subject to the conditions
set forth in this Agreement and the Certificate of Merger.

    WHEREAS,  as a condition to the  willingness  of, and as an  inducement  to,
Parent and Acquisition Sub to enter into this Agreement,  contemporaneously with
the execution and delivery of this Agreement,  the Company,  the Stockholder and
certain  other  parties are entering  into or agreeing to enter into the Related
Agreements (as defined herein);

    WHEREAS,  for federal  income tax  purposes,  it is intended that the Merger
shall qualify as a tax-free  reorganization within the meaning of Section 368(a)
of the Internal Revenue Code of 1986, as amended (the "Code").

    NOW,  THEREFORE,  in consideration of the mutual benefits to be derived from
this  Agreement  and  the   Certificate  of  Merger  and  the   representations,
warranties,  covenants, agreements, conditions and promises contained herein and
therein, the parties hereby agree as follows:



<PAGE>

                                    ARTICLE I

                                     GENERAL

    1.1 The Merger.  In accordance  with the provisions of this  Agreement,  the
Certificate of Merger and the DGCL, Acquisition Sub shall, immediately after the
distribution  by the  Company  to the  Stockholder  of  all  of the  issued  and
outstanding  capital stock of SWI (the "SWI  Distribution"),  be merged with and
into the Company (the "Merger"), which at and after the Effective Time shall be,
and  is  sometimes  herein  referred  to  as,  the  ("Surviving   Corporation.")
Acquisition Sub and the Company are sometimes  referred to as the  ("Constituent
Corporations.")

    1.2 The  Effective  Time of the Merger.  Subject to the  provisions  of this
Agreement,  on the Closing Date, the Certificate of Merger shall be executed and
verified by each of the Constituent Corporations and delivered to and filed with
the  Secretary  of State of the State of Delaware in the manner  provided in the
DGCL. The Merger shall become  effective (the  "Constituent  Corporations")  (i)
upon the filing of the  Certificate of Merger with the Secretary of State of the
State  of  Delaware  or (ii) at  such  time  thereafter  as is  provided  in the
Certificate of Merger.

    1.3  Effect of Merger.  At the  Effective  Time the  separate  existence  of
Acquisition  Sub shall cease and  Acquisition  Sub shall be merged with and into
the Surviving Corporation,  and the Surviving Corporation shall succeed, without
other  transfer,  to  all  rights  and  property  of  each  of  the  Constituent
Corporations  and  shall be  subject  to all the debts  and  liabilities  of the
Constituent  Corporations in the same manner as if the Surviving Corporation had
itself incurred them, and be subject to all the  restrictions,  disabilities and
duties of each of the Constituent Corporations as provided in the DGCL.

    1.4  Charter  and  By-Laws  of  Surviving  Corporation.  From and  after the
Effective  Time, (i) the Charter of the Company shall be amended so that Article
IV of the Company's  Certificate of Incorporation  shall read in its entirety as
follows:  "The  total  number  of  shares  of all  classes  of stock  which  the
corporation  shall have authority to issue is 100, all of which shall consist of
common stock, $.01 par value per share," and as so amended, shall be the Charter
of the Surviving Corporation,  unless and until altered,  amended or repealed as
provided in the DGCL,  (ii) the by-laws of Acquisition  Sub shall be the by-laws
of the Surviving Corporation,  unless and until altered,  amended or repealed as
provided  in the DGCL,  the  Charter or such  by-laws,  (iii) the  directors  of
Acquisition Sub shall be the directors of the Surviving Corporation,  unless and
until removed,  or until their respective terms of office shall have expired, in
accordance  with  the  DGCL,  the  Charter  and  the  by-laws  of the  Surviving
Corporation, as applicable and (iv) the officers of the Acquisition Sub shall be
the officers of the Surviving  Corporation,  unless and until removed,  or until
their terms of office  shall have  expired,  in  accordance  with the DGCL,  the
Charter and the by-laws of the Surviving Corporation, as applicable, except that
the parties  currently  contemplate that Mike Adamski will serve as President of
the Surviving Corporation following the Closing.


<PAGE>

    1.5 Taking of Necessary  Action.  Prior to the Effective  Time,  the parties
hereto shall do or cause to be done all such acts and things as may be necessary
or appropriate in order to effectuate the Merger as  expeditiously as reasonably
practicable,  in accordance with this  Agreement,  the Certificate of Merger and
the DGCL, including, without limitation, consummating the SWI Distribution.

    1.6 Tax-Free  Reorganization.  For Federal income tax purposes,  the parties
intend  that the  Merger be  treated  as a  tax-free  reorganization  within the
meaning  of  Section  368(a)  of the  Code.  Except  for  cash  paid  in lieu of
fractional shares and the Warrant, no consideration that could constitute "other
property" within the meaning of Section 356 of the Code is being  transferred by
Parent  for the  Company  Stock in the  Merger.  The  parties  shall  not take a
position on any tax return or take any action inconsistent with this Section 1.6
unless otherwise required by a taxing authority.

    1.7  Closing.  Unless  this  Agreement  shall have been  terminated  and the
transactions contemplated by this Agreement abandoned pursuant to the provisions
of Article  IX, and subject to the  provisions  of Article V, the closing of the
Merger (the  "Closing")  will take place at 10:00 a.m.  (Eastern time) on a date
(the "Closing Date") to be mutually agreed upon by the parties, which date shall
be not later than the third  Business Day after all the  conditions set forth in
Article  VI shall have been  satisfied  (or waived in  accordance  with  Section
10.10,  to the extent the same may be waived),  unless another date is agreed to
in writing by the parties. The Closing shall take place at the offices of Cooley
Godward LLP, One Maritime Plaza, 20th Floor, San Francisco, CA 94111-3580 unless
another place is agreed to in writing by the parties.  As used herein,  the term
("Business  Day")  shall  mean any day other than a  Saturday,  Sunday or day on
which banks are permitted to close in the City and State of New York.

                                   ARTICLE II

          EFFECT OF THE MERGER ON THE CAPITAL STOCK OF THE CONSTITUENT
                     CORPORATIONS; EXCHANGE OF CERTIFICATES

    2.1 Total  Consideration;  Effect on Capital Stock. The entire consideration
(the  "Aggregate   Consideration")   payable  by  Parent  with  respect  to  all
outstanding  shares of Company  Stock  (the  "Outstanding  Shares")  and for all
options (whether vested or unvested),  warrants,  rights, calls,  commitments or
agreements  of any  character  to which the Company is a party or by which it is
bound  calling  for the  issuance of shares of Company  Stock or any  securities
convertible  into or exercisable or exchangeable  for, or representing the right
to purchase or  otherwise  receive,  directly or  indirectly,  any such  capital
stock, or other  arrangement to acquire,  at any time or under any circumstance,
Company  Stock or other  capital  stock or other  securities of the Company (the
"Convertible  Securities;"  and  the  Outstanding  Shares  and  the  Convertible
Securities  being  sometimes  herein  collectively  referred  to as the  ("Fully
Diluted  Company  Shares")  shall be an aggregate of (i) the number of shares of
Parent Common Stock (subject to adjustment as hereinafter  provided) (the "Total
Parent  Share  Amount")  as is  obtained  by  dividing  (A)  $34,550,000  by (B)
$11.05208,  which is the average closing price of a share of Parent Common Stock
on the NASDAQ for the thirty  (30) most  recent  trading  days ending on June 2,
2000 (the "Stipulated  Price") and (ii) a warrant in the form attached hereto as


<PAGE>



Exhibit H issued by Parent to purchase additional shares of Parent Common Stock,
at an exercise price of $0.01 per share (the "Warrant"), in an aggregate amount,
if any (the "Total  Warrant  Share  Amount"),  equal to the  quotient of (a) the
Minimum Value (as defined below)  divided by (b) the average  closing sale price
of the Parent  Common Stock as quoted on the NASDAQ  National  Market System for
the thirty (30)  trading  days  ending on the first  annual  anniversary  of the
Closing Date,  which Warrant  shall be  exercisable,  if at all, only during the
period  beginning  on the date that is first annual  anniversary  of the Closing
Date and ending on the date that is fifteen  (15) months  following  the Closing
Date. The Minimum Value shall be determined as follows:  On the date that is the
first  monthly  anniversary  date of the Closing  Date,  and on each  subsequent
monthly  anniversary  date  thereafter  up to and  including  the  first  annual
anniversary  date,  Parent shall  calculate a monthly  balance (each, a "Monthly
Balance"),  which  shall be equal to (a) the average  closing  sale price of the
Parent Common Stock as quoted on the NASDAQ  National  Market System for each of
the trading days in such monthly  period  multiplied  by (b) the quotient of (i)
number of Merger  Shares (as defined  below)  issued to the  Stockholder  on the
Closing Date, divided by (ii) 12, which quotient shall initially be 260,509, and
which quotient  shall be increased by 1/12 of the Additional  Merger Shares upon
determination  of the Final Revised  Amount  pursuant to Section 8.6 below.  The
Parent  shall  deliver  a copy of such  calculation  to the  registered  Warrant
holder.  Promptly after the first annual  anniversary  date of the Closing Date,
Parent shall calculate the "Minimum  Value," which shall be equal to $21,000,000
less the sum of the twelve (12) Monthly  Balances,  and shall  deliver a copy of
such calculation to the registered Warrant holder;  provided, that if the sum of
the Monthly  Balances  exceeds at the first  anniversary  of the  Closing  Date,
$21,000,000, then the Warrant shall be deemed to have expired unexercised and to
have no further force or effect.  Notwithstanding  anything  contained herein to
the  contrary,  however,  if the  exercise  of all or any portion of the Warrant
would require Parent to obtain the approval of its stockholders prior to issuing
and listing on the primary trading market for the Parent Common Stock the shares
of Parent  Common Stock to be issued upon the exercise of such  Warrant,  Parent
may elect,  upon  notice to the  Warrant  holder  given at any time prior to the
fifth (5th)  Business Day after the first  anniversary  of the Closing  Date, to
redeem  all  or a  portion  of  the  Warrant  for a cash  amount,  equal  in the
aggregate,  to all or a portion of the Minimum Value,  as  applicable,  provided
that no such redemption would disqualify the Merger from treatment as a tax free
"reorganization" under the Code. Any such redemption shall be consummated in the
manner set forth in the Warrant.

    For  purposes of the  calculation  of the exchange  ratio for Company  Stock
under  Section  2.1(c)  hereof,  it is assumed that the number of Fully  Diluted
Company Shares is 12,349,039,  which number shall be confirmed or updated at the
Closing and reflected in the certificate of the Chief  Executive  Officer of the
Company that is being provided to Parent and Acquisition Sub pursuant to Section
6.2(a) (the "Fully  Diluted  Company  Share  Amount").  At the  Effective  Time,
subject  and  pursuant to the terms and  conditions  of this  Agreement  and the
Certificate  of Merger,  by virtue of the Merger and  without  any action on the
part of the Constituent  Corporations or the holders of the capital stock of the
Constituent Corporations:

    (a) Capital Stock of Acquisition  Sub. Each issued and outstanding  share of
common stock,  $.01 par value per share,  of Acquisition  Sub shall be converted
into one share of common  stock,  $.01 par value  per  share,  of the  Surviving
Corporation.



<PAGE>


    (b)  Cancellation of Certain Shares of Company Stock.  Each share of Company
Stock that is (A) owned by the Company as treasury  stock,  (B)  authorized  but
unissued,  (C) owned by any  subsidiary of the Company or (D) owned by Parent or
any subsidiary of Parent,  shall be canceled and no Parent Common Stock or other
consideration  shall  be  delivered  in  exchange  therefor.   As  used  herein,
"subsidiary"  means  any  corporation,   partnership,   joint  venture,  limited
liability  company or other legal  entity of which the  Company,  the  Surviving
Corporation,  Parent or such other person,  as the case may be, (either alone or
through or together with any other  subsidiary)  owns,  directly or  indirectly,
more than 50% of the stock or other  equity  interests  the holders of which are
generally  entitled to vote for the  election of the board of directors or other
governing body of such corporate or other legal entity.

    (c) Conversion and Exchange Ratio for Company Stock.
        -----------------------------------------------

        (i)   Definitions:

              "Fully  Diluted  Company Common Share Amount" shall mean the Fully
              Diluted Company Share Amount less the number of shares of Series A
              Preferred   Stock  and  Series  B  Preferred   Stock   issued  and
              outstanding as of the Effective Time.

              "Parent Share Common  Amount" shall mean the amount  determined by
              subtracting  the Parent Share Series A Amount and the Parent Share
              Series B Amount from the Total Parent Share Amount.

              "Parent Share Series A Amount" shall mean the amount determined by
              dividing  the  Series A  Liquidating  Amount  (as  defined  in the
              Company's Charter) by the Stipulated Price.

              "Parent Share Series B Amount" shall mean the amount determined by
              dividing  the  Series B  Liquidating  Amount  (as  defined  in the
              Company's Charter) by the Stipulated Price.

              "Share Exchange  Ratio" shall mean the Common Exchange Ratio,  the
              Series A Exchange Ratio and the Series B Exchange Ratio.

              "Warrant Share Common Amount" shall mean the amount  determined by
              multiplying the Total Warrant Share Amount by an amount determined
              by dividing  the Parent  Share  Common  Amount by the Total Parent
              Share Amount.

              "Warrant  Share Series A Amount" shall mean the amount  determined
              by  multiplying  the  Total  Warrant  Share  Amount  by an  amount
              determined  by dividing  the Parent  Share  Series A Amount by the
              Total Parent Share Amount.


<PAGE>

              "Warrant  Share Series B Amount" shall mean the amount  determined
              by  multiplying  the  Total  Warrant  Share  Amount  by an  amount
              determined  by dividing  the Parent  Share  Series B Amount by the
              Total Parent Share Amount.

        (ii)  Subject to Section 2.2, each share of Company  Common Stock issued
              and  outstanding at the Effective Time (other than shares canceled
              pursuant to Section  2.1(b),  if any),  including  all accrued and
              unpaid  dividends  thereon,   shall  be  exchanged  and  converted
              automatically  into  the  right to  receive  (1) a  fraction  (the
              "Common Share Exchange Ratio") of a validly issued, fully paid and
              non-assessable  share  of  Parent  Common  Stock,   determined  by
              dividing  (i) the  Parent  Share  Common  Amount by (ii) the Fully
              Diluted  Company Common Share Amount and (2) a Warrant to purchase
              such  number of shares,  if any,  (the  "Common  Warrant  Exchange
              Ratio,"  and with the Common  Share  Exchange  Ratio,  the "Common
              Exchange   Ratio")   of  a   validly   issued,   fully   paid  and
              non-assessable  share  of  Parent  Common  Stock,   determined  by
              dividing  (i) the Warrant  Share  Common  Amount by (ii) the Fully
              Diluted Company Common Share Amount.

        (iii) Subject to Section  2.2,  each share of Series A  Preferred  Stock
              issued and  outstanding  at the Effective  Time (other than shares
              canceled  pursuant to Section 2.1(b),  if any), shall be exchanged
              and  converted  automatically  into  the  right to  receive  (1) a
              fraction  (the  "Series  A Share  Exchange  Ratio")  of a  validly
              issued,  fully  paid and  non-assessable  share of  Parent  Common
              Stock, determined by dividing (i) the Parent Share Series A Amount
              by (ii) the number of shares of Series A  Preferred  Stock  issued
              and  outstanding  as of the  Effective  Time and (2) a Warrant  to
              purchase a fraction  (the "Series A Warrant  Exchange  Ratio," and
              with the  Common  Share  Exchange  Ratio,  the  "Series A Exchange
              Ratio") of a validly issued,  fully paid and non-assessable  share
              of Parent  Common  Stock,  determined  by dividing (i) the Warrant
              Share  Series A Amount  by (ii) the  number  of shares of Series A
              Preferred Stock issued and outstanding as of the Effective Time.

        (iv)  Subject to Section  2.2,  each share of Series B  Preferred  Stock
              issued and  outstanding  at the Effective  Time (other than shares
              canceled  pursuant to Section 2.1(b),  if any), shall be exchanged
              and  converted  automatically  into  the  right to  receive  (1) a
              fraction  (the  "Series  B Share  Exchange  Ratio")  of a  validly
              issued,  fully  paid and  non-assessable  share of  Parent  Common
              Stock, determined by dividing (i) the Parent Share Series B Amount
              by (ii) the number of shares of Series B  Preferred  Stock  issued
              and  outstanding  as of the  Effective  Time and (2) a Warrant  to
              purchase a fraction  (the "Series B Warrant  Exchange  Ratio," and
              with the  Common  Share  Exchange  Ratio,  the  "Series B Exchange
              Ratio") of a validly issued,  fully paid and non-assessable  share
              of Parent  Common  Stock,  determined  by dividing (i) the Warrant
              Share Series B Amount by (ii) the

<PAGE>

              number  of  shares  of  Series  B  Preferred   Stock   issued  and
              outstanding as of the Effective Time.

        (v)   As of the  Effective  Time,  all shares of Company  Stock shall no
              longer be  outstanding  and shall  automatically  be canceled  and
              retired and shall cease to exist, and each holder of a certificate
              representing  any such shares  shall cease to have any rights with
              respect thereto,  except the right to receive Parent Common Stock,
              Warrants  and any  cash in lieu of  fractional  shares  of  Parent
              Common Stock to be issued or paid in consideration  therefore upon
              surrender  of such  certificate  in  accordance  with  Section 2.2
              hereof.

        (vi)  The shares of Parent  Common  Stock to be issued upon the exchange
              and  conversion of Company  Stock in accordance  with this Section
              2.1(c) shall sometimes be hereinafter  collectively referred to as
              the "Merger  Shares," and  together  with the Warrant to be issued
              upon the exchange and  conversion  of Company  Stock in accordance
              with  this   Section   2.1(c)  shall   sometimes  be   hereinafter
              collectively  referred  to  as  the  "Merger  Consideration."  The
              parties  acknowledge  that the Merger  Consideration is based upon
              presumed  Net  Working  Capital  amount of the  Company at Closing
              equal to  $1,771,000  ("Presumed  Company Net  Working  Capital"),
              which is the amount of Net  Working  Capital  (as  defined  below)
              shown  on  Phase  Three's  February  29,  2000  audited  financial
              statement  (exclusive of any and all liabilities arising out of or
              in connection  with the SWI  Distribution  (the "SWI  Distribution
              Liability").  Notwithstanding  the  foregoing,  if on the  Closing
              Date,  the  Estimated  Company Net Working  Capital (as defined in
              Section 6.2 below) is:

                    (A) less than the Presumed Company Net Working Capital, then
                    the  amount  of  the  Term  Debt  to be  assumed  by  SWI in
                    connection with the SWI  Distribution  shall be increased by
                    an  amount  equal  to the  Working  Capital  Difference  (as
                    defined  below),  and, if the amount of the Retained Debt is
                    less than the  Working  Capital  Difference,  then the Total
                    Parent  Share  Amount shall be reduced by an amount equal to
                    the  Negative  Net  Working  Capital  Adjustment  Factor (as
                    defined below). The Merger Consideration shall be reduced as
                    set forth  above,  if  applicable,  by the  reduction in the
                    Total Parent Share Amount.

                    (B) more than the Presumed Company Net Working Capital, then
                    the Total  Parent  Share  Amount  shall be  increased  by an
                    amount equal to the Positive Net Working  Capital Factor (as
                    defined below). The Merger  Consideration shall be increased
                    as set forth above,  if  applicable,  by the increase in the
                    Total Parent Share Amount.  The additional  number of shares
                    of Parent  Common  Stock  required  to  increase  the Merger
                    Consideration  as set forth above,  if applicable,  shall be
                    referred  to  as  the   "Additional


<PAGE>

                    Merger  Shares".  If  applicable,  Parent  shall cause to be
                    deposited  with the  Indemnity  Escrow  Agent (as defined in
                    Sections  2.2(a)  below)  a  certificate   representing  the
                    Additional Merger Shares.

                    (C) "Net Working Capital" shall mean current assets (w) less
                    current liabilities, not including cash overdraft and income
                    taxes payable - due to Parent.  "Working Capital Difference"
                    shall mean the  difference,  if any,  between  the  Presumed
                    Company Net Working  Capital and the  Estimated  Company Net
                    Working  Capital.  If  the  Working  Capital  Difference  is
                    negative,  then  "Negative  Net Working  Capital  Adjustment
                    Factor"  shall mean the  nearest  whole  number  obtained by
                    dividing  (y) the  difference  between the  Working  Capital
                    Difference  and the amount of the Retained  Debt (as defined
                    in Section  6.2(q)(i) below) by (z) the Stipulated Price. If
                    the Working  Capital  Difference is positive then  "Positive
                    Net  Working  Capital  Adjustment  Factor"  shall  mean  the
                    nearest  whole  number  obtained  by  dividing  the  Working
                    Capital Difference by the Stipulated Price.

    (d) Adjustments for Capital Changes. If, prior to the Effective Time, Parent
or the Company  recapitalizes  through a subdivision of its  outstanding  shares
into a greater number of shares, or a combination of its outstanding shares into
a lesser number of shares, or reorganizes, reclassifies or otherwise changes its
outstanding  shares  into the same or a  different  number  of  shares  or other
classes,  or declares a dividend on its outstanding  shares payable in shares of
its capital stock or securities  convertible  into shares of its capital  stock,
then the  Exchange  Ratio will be adjusted  appropriately  so as to maintain the
relative  proportionate  interests of the holders of shares of Company Stock and
the holders of shares of Parent Common Stock.

    2.2 Escrow Deposit; Exchange of Certificates.

    (a) Indemnity Escrow Agreement. At the Closing, the parties shall enter into
an escrow  agreement to be dated as of the Effective Time among the Stockholder,
Parent and a mutually  agreeable  escrow agent (the  "Indemnity  Escrow  Agent")
substantially   in  the  form  of  Exhibit  B  hereto  (the  "Indemnity   Escrow
Agreement"),   pursuant  to  which,  among  other  things  the  Stockholder,  in
accordance  with the terms of this Agreement,  shall secure its  indemnification
obligations pursuant to Article VIII hereof.

    (b) Escrow  Deposit.  Upon receipt by Parent at or after the Effective  Time
from the stockholder of Company Certificate(s), together with the items referred
to in Sections  2.2(c)(ii)  and (iii) below with respect  thereto,  Parent shall
cause to be  deposited  with the  Indemnity  Escrow Agent  certificates  and the
Stockholder, by its execution and delivery of this Agreement and/or its approval
of the Merger,  hereby authorizes and directs Parent to make such deposit on its
behalf,  representing,  (i) initially  403,090 shares of Parent Common Stock, as
such amount may be adjusted  pursuant to Section  4(b) of the Escrow  Agreement,
which shall be equal to the sum of (A) ten percent (10%) of the aggregate number
of Merger  Shares  being  issued in the  Merger,  as such number may be adjusted
pursuant to Section 8.6 hereof,  and (B) 90,481  shares


<PAGE>


of Parent Common  Stock,  the number of shares of Parent Common Stock that could
be  purchased  for  $1,000,000  at  the  Stipulated  Price  (collectively,   the
"Indemnity   Escrow  Shares"),   and  (ii)  the  Additional  Merger  Shares,  if
applicable.  All  calculations  to determine  the number of Merger  Shares to be
delivered  into escrow as  aforesaid  shall be rounded up to the  nearest  whole
share.

    (c)  Procedure for Exchange.  Following  the  Effective  Time,  Parent shall
deliver to the Stockholder in exchange for a certificate or  certificates  which
immediately  prior to the  Effective  Time  represented  all of the  issued  and
outstanding  shares of  Company  Stock  (each,  a "Company  Certificate")  (1) a
certificate (the "Parent Certificate") representing that number of Merger Shares
that the  Stockholder  has the right to receive  pursuant  to  Section  2.1 with
respect to such Company  Certificates,  less the Indemnity Escrow Shares and the
additional Merger Shares, if applicable,  and (2) the Warrant,  after receipt by
Parent of (i) such Company  Certificates  for  cancellation,  together with such
other  documents  as may be  reasonably  required  by  Parent,  and the  Company
Certificates so surrendered  shall forthwith be cancelled.  Until surrendered as
contemplated by this Section 2.2, each Company  Certificate  shall be deemed, on
and after the Effective  Time, to represent  only the right to receive upon such
surrender, Parent Certificates representing Merger Shares (subject to all escrow
requirements  contained  in this  Agreement)  and a portion  of the  Warrant  as
contemplated by Section 2.1(c),  without  interest.  All Indemnity Escrow Shares
shall be held by, and  distributed in accordance  with, the terms and provisions
of the Indemnity Escrow Agreement.

    (d) Fractional  Shares. No fractional shares of Parent Common Stock shall be
issued  in  connection  with  the  Merger.  Any  fractional  interests  will  be
aggregated  so that the total number of Merger Shares the  Stockholder  receives
will be rounded to the nearest whole number of shares of Parent Common Stock.

    (e) No Further  Ownership  Rights in Company Stock. All Merger Shares issued
upon the surrender  for exchange of shares of Company  Stock in accordance  with
the  terms of this  Article  II shall be  deemed  to have  been  issued  in full
satisfaction of all rights pertaining to such shares of Company Stock. If, after
the  Effective  Time,  any Company  Certificate  is presented  to the  Surviving
Corporation,  such  Company  Certificate  shall be  canceled  and  exchanged  as
provided in this Article II.

    (f) No Liability.  Neither Parent,  Acquisition Sub nor the Company shall be
liable to any holder of shares of Company Stock or Parent  Common Stock,  as the
case may be, for Merger  Shares (or  dividends  or  distributions  with  respect
thereto) to be issued in exchange  for Company  Stock  pursuant to this  Section
2.2, if, on or after the expiration of six months  following the Effective Time,
such  shares are  delivered  to a public  official  pursuant  to any  applicable
abandoned property, escheat or similar law.

    (g)  Lost,  Stolen  or  Destroyed  Company  Certificates.   If  any  Company
Certificate  shall have been lost,  stolen or  destroyed,  upon the making of an
affidavit to that effect by the  Stockholder and the posting by such person of a
bond in such amount as Parent may  reasonably  direct as  indemnity  against any
claim that may be made  against it with  respect  to such  Company  Certificate,
Parent  will  issue in  exchange  for such  lost,  stolen or  destroyed  Company
Certificate



<PAGE>


the Merger Shares and cash in lieu of fractional  shares  deliverable in respect
thereof pursuant to this Agreement.

    2.3 Conversion of the Company Employee Options; Other Securities.
        ------------------------------------------------------------

    (a) At  the  Effective  Time,  each  of  Phase  Three,  Inc.,  a  California
corporation  ("Phase Three"),  and the Company's then  outstanding  employee and
consultant  stock  options  (collectively,   the  "Company  Options")  shall  be
exercised in full, and if not exercised  shall be terminated as of the Effective
Time  (including the incentive  stock options and  non-qualified  options issued
under the Company's 1999 Equity Incentive Plan (the "Company Option Plan").

    (b) The Company  shall  promptly  take all actions  necessary to ensure that
following the Effective Time no holder of the Company Options or rights pursuant
to, nor any participant  in, the Company Option Plan or any other plan,  program
or arrangement providing for the issuance or grant of any interest in respect of
the capital stock of the Company and any subsidiary of the Company will have any
right  thereunder  to  acquire  equity  securities,  or any right to  payment in
respect of the equity  securities,  of the Company,  any such  subsidiary or the
Surviving Corporation.

    2.4 Authorization of the Merger, this Agreement,  the Certificate of Merger,
the Indemnity  Escrow  Agreement and the Indemnity Escrow Agent. The approval of
the Merger by the  Stockholder,  as required by the DGCL and as  contemplated by
this Agreement, shall constitute approval and ratification by the Stockholder of
the (i) Merger,  as required by the DGCL,  (ii) provisions of this Agreement and
the  Certificate of Merger and (iii)  designation of the Indemnity  Escrow Agent
and the approval and ratification by the Stockholder of the terms and provisions
of the Indemnity Escrow Agreement.

    2.5 Transfer  Taxes.  Any  transfer  taxes,  stamp  duties,  transfer  fees,
registration  fees,  recordation  expenses,  escrow fees or other similar taxes,
fees,  charges or expenses  ("Transfer  Taxes",  incurred  by  Company,  Parent,
Acquisition  Sub,  or any other  party in  connection  with the  transfer of the
Company  shares  to  Acquisition  Sub or in  connection  with  any of the  other
transactions  contemplated by this Agreement shall be borne and paid exclusively
by Parent, except for the SWI Distribution Liability, if any.


                                   ARTICLE III

                         REPRESENTATIONS AND WARRANTIES

    3.1  Representations  and Warranties of the Company.  The Company represents
and  warrants to Parent and  Acquisition  Sub that,  except as  disclosed in the
disclosure  schedule  dated the date hereof,  certified  by the Chief  Executive
Officer of the Company and  delivered  by the Company to Parent and  Acquisition
Sub simultaneously herewith (the "Company Disclosure Schedule"):


<PAGE>

    (a) Organization; Good Standing; Qualification and Power. The Company (i) is
a corporation  duly organized,  validly  existing and in good standing under the
laws of the  State of  Delaware,  (ii) has all  requisite  corporate  power  and
authority to own,  lease and operate its  properties  and assets and to carry on
its business as now being conducted, to enter into this Agreement, the Agreement
of Merger and the Related  Agreements (as defined below) to which the Company is
a party, to perform its obligations hereunder and thereunder,  and to consummate
the transactions  contemplated  hereby and thereby and (iii) is qualified and in
good  standing to do business as a foreign  corporation  and is in good standing
under the laws of the jurisdictions  where the failure to be so qualified and in
good  standing  likely  would have a material  adverse  effect on the  business,
financial condition or results of operations of the Company, taken as a whole (a
"Company Material Adverse Effect"). The Company has delivered to Parent true and
complete  copies of the  Charter  and  by-laws of the  Company,  in each case as
amended to the date hereof.  As used herein,  "Charter" shall mean, with respect
to any corporation,  those instruments that at the time constitute its corporate
charter  as  filed  or  recorded  under  the  general  corporation  law  of  the
jurisdiction  of its  incorporation,  including the articles or  certificate  of
incorporation or organization,  and any amendments thereto, as the same may have
been  restated,   and  any  amendments   thereto   (including  any  articles  or
certificates   of  merger  or   consolidation,   certificate  of  correction  or
certificates  of  designation  or  similar  instruments  which  effect  any such
amendment) which became effective after the most recent such restatement.

    (b) Subsidiaries;  Equity Investments.  Each of Phase Three and SWI (i) is a
corporation duly organized, validly existing and in good standing under the laws
of the State of California, (ii) has all requisite corporate power and authority
to own, lease and operate its properties and assets and to carry on its business
as now  being  conducted,  and (iii) is  qualified  and in good  standing  to do
business as a foreign  corporation and is in good standing under the laws of the
jurisdictions  where the failure to be so qualified and in good standing  likely
would have a Company  Material Adverse Effect or, with respect to Phase Three, a
material  adverse  effect on the  business,  financial  condition  or results of
operations of Phase Three (a "Phase Three Material Adverse Effect"). The Company
has  delivered to Parent true and complete  copies of the Charter and by-laws of
each of Phase  Three and SWI in each case as  amended  to the date  hereof.  The
Company  owns all of the issued and  outstanding  capital  stock of Phase Three.
Except for Phase Three and SWI and as disclosed in Section 3.1(b) of the Company
Disclosure Schedule,  the Company has never had, nor does it currently have, any
subsidiaries,  nor has it ever owned,  nor does it  currently  own,  any capital
stock or other proprietary interest, directly or indirectly, in any corporation,
association,  trust, partnership,  joint venture or other entity. Except for the
Company  Options  and the  Company  Warrants,  there are no  options,  warrants,
rights, calls,  commitments or agreements of any character to which the Company,
Phase  Three or SWI is a party or by which any of them is bound  calling for the
issuance of shares of capital  stock of the  Company,  Phase Three or SWI or any
securities  convertible into or exercisable or exchangeable for, or representing
the right to purchase or otherwise  receive,  any such capital  stock,  or other
arrangement to acquire, at any time or under any circumstance,  capital stock of
the Company, Phase Three or SWI or any such other securities.

    (c) Capital Stock; Securities.


<PAGE>


        (i)  The  authorized  capital  stock  of  the  Company  consists  of (A)
             25,000,000  shares of Company  Common  Stock,  of which  12,173,999
             shares are issued and  outstanding,  (B) 89,040  shares of Series A
             Preferred Stock, of which 89,040 shares are issued and outstanding,
             and (C) 86,000 shares of Series B Preferred  Stock, of which 86,000
             shares are issued and  outstanding.  The Company has  reserved  (A)
             1,253,427  shares of Company  Common  Stock for  issuance  upon the
             exercise of Company Options,  (B) no shares of Company Common Stock
             for issuance upon conversion of the Series A Preferred  Stock,  and
             (C) no shares of Company Common Stock for issuance upon  conversion
             of the Series B Preferred  Stock.  Each share of Series A Preferred
             Stock is not convertible  into Company Common Stock.  Each share of
             Series B Preferred  Stock is not  convertible  into Company  Common
             Stock. All outstanding shares of Company Stock are duly authorized,
             validly issued and outstanding,  fully paid and  non-assessable and
             not subject to preemptive rights created by statute, the Charter or
             by-laws of the Company or any  agreement  to which the Company is a
             party  or by which  it is  bound.  Section  3.1(c)  of the  Company
             Disclosure  Schedule  sets  forth a true and  complete  list of the
             holders of record  shares of  Company  Stock and the number of such
             shares  owned of  record  and  beneficially  by each  such  holder.
             Section 3.1(c) of the Company Disclosure Schedule sets forth a true
             and complete  list of the Company  Options,  outstanding  as of the
             date hereof,  including the name of each holder thereof, the number
             of shares of Company  Common  Stock  subject  to each such  Company
             Option,  the per share exercise price for each such Company Option,
             the grant date of each such  Company  Option and whether  each such
             Company  Option  was  intended  at the  time of  issuance  to be an
             incentive  stock  option  or  a  non-qualified  stock  option.  All
             outstanding  shares of Company  Common Stock and Company  Preferred
             Stock and all outstanding Company Options were issued in compliance
             with  applicable  federal  and state  securities  laws.  An updated
             Schedule 3.1(c)  reflecting  changes permitted by this Agreement in
             the  capitalization  of  Company  between  the date  hereof and the
             Effective  Time  shall be  delivered  by  Company  to Parent on the
             Closing Date.  The holders of the Company  Stock,  Company  Options
             have been or will be properly given, or shall have properly waived,
             any required  notice prior to the Merger,  and all rights under the
             Company Options and Company Warrants will be terminated at or prior
             to the Effective Time.

        (ii) The authorized capital stock of Phase Three consists of 1000 shares
             of common stock,  $.01 par value per share of which 1000 shares are
             issued and  outstanding  and all of which are owned by the Company.
             There are no  outstanding  options,  rights or warrants to purchase
             any capital stock of Phase Three.  All outstanding  shares of Phase
             Three  common  stock  are  duly  authorized,   validly  issued  and
             outstanding,  fully  paid and  non-assessable  and not  subject  to
             preemptive  rights  created by  statute,  the Charter or by-laws of
             Phase Three or any agreement to which the


<PAGE>

             Company  or Phase  Three is a party  or by which it is  bound.  All
             outstanding  shares of Phase  Three  common  stock  were  issued in
             compliance with applicable federal and state securities laws.

        (iii)The  authorized  capital  stock of SWI  consists  of 100  shares of
             common  stock,  $.01 par value per share of which 1 share is issued
             and  outstanding  and  is  owned  by  the  Company.  There  are  no
             outstanding  options,  rights or warrants  to purchase  any capital
             stock of SWI.  The  outstanding  share of SWI common  stock is duly
             authorized,   validly  issued  and  outstanding,   fully  paid  and
             non-assessable  and not  subject to  preemptive  rights  created by
             statute,  the Charter or by-laws of SWI or any  agreement  to which
             the  Company  or  SWI is a  party  or by  which  it is  bound.  The
             outstanding  share of SWI  stock  was  issued  in  compliance  with
             applicable federal and state securities laws.

        (iv) Except  as set  forth  in this  Section  3.1(c),  there  is  no:(i)
             outstanding subscription, option, call, warrant or right to acquire
             any shares of the capital stock or other securities of the Company,
             Phase  Three  or SWI;  (ii)  outstanding  security,  instrument  or
             obligation that is or will become  convertible into or exchangeable
             for any  shares of the  capital  stock or other  securities  of the
             Company,  Phase  Three or SWI; or (iii)  written or oral  contract,
             subcontract,  lease,  instrument,  note,  option,  purchase  order,
             license,  sublicense,  insurance  policy,  benefit  plan or legally
             binding  commitment  or  undertaking  of any nature (a  "Contract")
             under  which  the  Company,  Phase  Three or SWI is or will  become
             obligated  to sell or  otherwise  issue any  shares of its  capital
             stock or any other securities.

        (v)  All Company  Options have been issued in accordance  with the terms
             of the Company  Option plans and pursuant to the standard  forms of
             option   agreement   previously   provided   to   Parent   or   its
             representatives.  No other contracts related to the Company Options
             and no  provisions  or  material  terms  exist with  respect to the
             Company  Options  other than those set forth in the Company  Option
             plan and the Company  Option  agreements  with the  Company  Option
             holders as identified on Schedule 3.1(c).

    (d)  Authority.  The execution,  delivery and  performance by the Company of
this Agreement,  the Agreement of Merger and the Related  Agreements to which it
is a party and the  consummation  of the  transactions  contemplated  hereby and
thereby have been duly and validly authorized by all necessary  corporate action
on the part of the Company;  and this  Agreement  and the Related  Agreements to
which it is a party have been,  and the  Agreement  of Merger when  executed and
delivered by the Company will be, duly and validly executed and delivered by the
Company, and this Agreement,  the Agreement of Merger and the Related Agreements
to which it is a party are the valid and  binding  obligations  of the  Company,
enforceable  against  the  Company in  accordance  with their  respective  terms
subject to (i) laws of general  application  relating to bankruptcy,  insolvency
and the relief of debtors, and (ii) rules of law governing specific performance,
injunctive relief and other equitable remedies.

<PAGE>


    (e) Financial Information.

        (i)  The  Company  has  previously  delivered  to Parent  the  following
             financial   statements   (collectively,   the  "Company   Financial
             Statements"):

        (A)  the unaudited  consolidated and consolidating  balance sheet of the
             Company as at May 31, 2000 (the "Company  Interim  Balance  Sheet")
             and the related  statements  of income for the  three-month  period
             then ended, prepared by the Company (the "Company Interim Financial
             Statements"); and

        (B)  draft audited  consolidated and consolidating  balance sheet of the
             Company as at February 29, 2000 (the "Company  Balance Sheet";  and
             the date thereof being the "Company  Balance Sheet Date"),  and the
             related audited  statements of income,  cash flow and shareholders'
             equity  for the  year  then  ended  (including  complete  footnotes
             thereto), certified by Ernst & Young LLP, the Company's independent
             public accountants (the "Company Accountants"),  and accompanied by
             a copy of such auditor's report.

        (ii) The Company  Financial  Statements  (A) are in accordance  with the
             books  and  records  of  the  Company,   (B)  fairly   present  the
             consolidated  financial  condition of the Company,  Phase Three and
             SWI as at  the  respective  dates  indicated  and  the  results  of
             operations of the Company,  Phase Three and SWI for the  respective
             periods  indicated  and  (C),  except  as  set  forth  on  Schedule
             3.1(e)(ii) have been prepared in accordance with generally accepted
             accounting  principles  consistently  applied  ("GAAP"),  except as
             indicated therein and, in the case of the Company Interim Financial
             Statements,  for the absence of  complete  footnote  disclosure  as
             required by GAAP and  subject,  in the case of the Company  Interim
             Financial  Statements,  to changes  resulting from normal  year-end
             audit adjustments,  which adjustments shall not in any event result
             in a material adverse change to any item of revenue or expense.

    (f) Absence of Changes. Except as disclosed in Section 3.1(f) of the Company
Disclosure Schedule, between the Company Balance Sheet Date and the date of this
Agreement,  each the  Company,  Phase  Three and SWI has been  operating  in the
ordinary course and has not:

        (i)  sold or  transferred  any  material  portion  of its  assets or any
             material  portion of the interests in such  portion,  except in the
             ordinary course of business (except that no  representation is made
             as to SWI);

        (ii) incurred any damage,  destruction or loss,  (whether or not covered
             by insurance) having or which could have a Company Material Adverse
             Effect or a Phase Three Material Adverse Effect;


<PAGE>


        (iii)declared,  set aside or paid any dividend or other  distribution of
             assets with respect to any shares of capital  stock of the Company,
             Phase Three or SWI or, directly or indirectly,  redeemed, purchased
             or  otherwise  acquired  any such  shares of the  Company  or Phase
             Three;

        (iv) made  any  material  change  in  the  nature  of  its  business  or
             operations;

        (v)  entered into any material transaction except in the ordinary course
             of business (except that no representation is made as to SWI);

        (vi) incurred  any  liabilities  other  than in the  ordinary  course of
             business (except that no representation is made as to SWI);

        (vii)terminated  or  indicated  any  intention to not renew any material
             Contract (as defined herein) between the Company and/or Phase Three
             and any other person, except in the ordinary course of business;

      (viii) terminated  the  employment of any officer or key employee of the
             Company or Phase Three or became aware of the express intent by any
             officer or key  employee of the Company or Phase Three to resign or
             terminate employment;

        (ix) learned of any labor dispute or union  organizing  campaign against
             the Company or Phase Three;

        (x)  commenced  any  litigation  or  other  action,  or  learned  of any
             commencement  of  litigation  or other action  against the Company,
             Phase  Three or SWI which may result in any  liability  against the
             Company or Phase Three;

        (xi) amended or  modified  the  Company's  or Phase  Three's  Charter or
             by-laws;

        (xii)effected any increase in or modification  of  compensation  payable
             or to become  payable to (A) any director or officer of the Company
             or Phase Three or (B) any employee of the  Company,  or Phase Three
             other than in the ordinary course of business, or the entering into
             of any employment contract with any officer or employee;

      (xiii) effected any increase in or  modification  or acceleration of any
             benefits  payable or to become  payable  under any bonus,  pension,
             severance,  insurance or other benefit plan, payment or arrangement
             (including,  but not  limited to, the  granting  of stock  options,
             restricted stock awards or stock appreciation  rights) made to, for
             or with any director, officer, employee, consultant or agent of the
             Company or Phase Three; or


<PAGE>

        (xiv)suffered  any  adverse  change  with  respect  to its  business  or
             financial  condition  which has had or  likely  will have a Company
             Material Adverse Effect, or a Phase Three Material Adverse Effect.

    (g) Tax Matters. The Company, Phase Three and SWI and each other corporation
(if any)  included  in any  consolidated  or  combined  tax  return in which the
Company has been  included (i) have filed and will file,  in a timely and proper
manner,  consistent  with  applicable  laws,  all  Federal,  state and local Tax
returns and Tax reports  required to be filed by them  through the Closing  Date
(the  "Company  Returns")  with the  appropriate  governmental  agencies  in all
jurisdictions  in which Company Returns are required to be filed and have timely
paid or will timely pay all amounts  shown thereon to be due; (ii) pay all Taxes
of the  Company  (or such other  corporation)  required to have been paid by the
Company (or such other  corporation)  on or before the Closing  Date;  and (iii)
currently are not the  beneficiary  of an extension of time within which to file
any Tax return or Tax report.  All such Company Returns were and will be correct
and  complete in all material  respects at the time of filing.  All Taxes of the
Company,  Phase Three and SWI  attributable  to all taxable periods ending on or
before the dates of the Audited  Balance Sheet and the Company  Interim  Balance
Sheet,  respectively,  to the extent not required to have been previously  paid,
have been  adequately  provided for on the Company Balance Sheet and the Company
Interim Balance Sheet (as appropriate) and the Company, Phase Three and SWI will
not accrue any Tax  liability  from the date of the Company  Balance Sheet up to
and  including  the  Closing  Date,  other than a Tax  liability  accrued in the
ordinary  course of business and any Tax liability  incurred in connection  with
the SWI  Distribution.  Except as set  forth on  Section  3.1(g) of the  Company
Disclosure Schedule,  neither the Company, Phase Three nor SWI has been notified
in writing by the Internal Revenue Service or any state, local or foreign taxing
authority  that any issues  have been  raised  (and are  currently  pending)  in
connection  with any Company  Return,  and no waivers of statutes of limitations
have been given with respect to the  Company,  Phase Three or SWI that are still
in effect.  Except as contested in good faith and disclosed in Section 3.1(g) of
the Company  Disclosure  Schedule,  any  deficiencies  asserted  or  assessments
(including  interest and penalties)  made as a result of any  examination by the
Internal  Revenue  Service or by any other  taxing  authorities  of any  Company
Return  have been  fully  paid or are  adequately  provided  for on the  Company
Balance Sheet and the Company Interim Balance Sheet (as appropriate) and neither
the  Company,  Phase Three nor SWI has received  notification  that any proposed
additional  Taxes have been asserted.  Neither the Company,  Phase Three nor SWI
(i) has made an  election  to be treated  as a  "consenting  corporation"  under
Section  341(f) of the Code,  (ii) is a "personal  holding  company"  within the
meaning  of  Section  542 of the Code and  (iii) has been a United  States  real
property  holding  corporation  within the meaning of Section 897(c) of the Code
during the applicable period specified in Section  897(c)(1)(A)(ii) of the Code.
Neither the  Company,  Phase Three nor SWI has agreed to, nor is it required to,
make any  adjustment  under Section  481(a) of the Code by reason of a change in
accounting  method or otherwise.  Neither the Company,  Phase Three nor SWI will
incur a Tax Liability resulting from the Company,  Phase Three or SWI ceasing to
be a member of a  consolidated  or  combined  group  that had  previously  filed
consolidated,  combined or unitary Tax  returns.  Each  granted  option that was
designated as an "incentive stock option" on the applicable books and records of
the Company  qualified as an "incentive  stock option" within the meaning of the
Section 422 of the Code on the date in which such option was granted.



<PAGE>


    As used in this  Agreement,  "Tax" means any of the Taxes and "Taxes" means,
with respect to any entity,  (A) all income taxes (including any tax on or based
upon net income, gross income, income as specially defined, earnings, profits or
selected items of income,  earnings or profits) and all gross  receipts,  sales,
use, ad valorem, transfer, franchise, license, withholding, payroll, employment,
excise,  severance,  stamp,  occupation,  premium,  property or windfall profits
taxes,  alternative  or add-on  minimum  taxes,  customs duties and other taxes,
fees, assessments or charges of any kind whatsoever,  together with all interest
and  penalties,  additions to tax and other  additional  amounts  imposed by any
taxing authority  (domestic or foreign) on such entity and (B) any liability for
the payment of any amount of the type  described  in the  immediately  preceding
clause (A) as a result of being a  "transferee"  (within  the meaning of Section
6901 of the Code or any other  applicable  law) of another entity or a member of
an affiliated or combined group.

    (h) Title to Assets; Equipment; Real Property.

        (i)  Each of the Company and Phase Three owns,  and has good,  valid and
             marketable  title to the assets  purported  to be owned by them and
             which are  material to the Company or Phase Three or to the conduct
             of their  business  in a manner  substantially  similar to business
             operations or each as of the date of this Agreement.  Except as set
             forth in 3.1(h) of the Company Disclosure Schedule, such assets are
             owned  by  the  Company  or  Phase  Three  free  and  clear  of any
             Encumbrances, except for (x) any lien for current taxes not yet due
             and payable and (y) liens that have arisen in the  ordinary  course
             of business  and that do not  materially  detract from the value of
             the assets subject  thereto or materially  impair the operations of
             the Company or Phase  Three.  The material  items of equipment  and
             other  tangible  assets  owned  by or  leased  to the  Company  are
             adequate  for the uses to which  they are being put and are in good
             condition and repair (ordinary wear and tear excepted). The assets,
             properties  and interests in properties of the Company to be owned,
             leased or licensed by the  Surviving  Corporation  at the Effective
             Time  shall  include  all  assets,   properties  and  interests  in
             properties (real,  personal and mixed, tangible and intangible) and
             all rights,  leases,  licenses  and other  agreements  necessary to
             enable the  Surviving  Corporation  to carry on the business of the
             Company  as  presently  conducted  by  the  Company.   The  assets,
             properties  and interests in properties of Phase Three to be owned,
             leased or  licensed  by Phase  Three at the  Effective  Time  shall
             include all assets,  properties and interests in properties  (real,
             personal  and  mixed,  tangible  and  intangible)  and all  rights,
             leases,  licenses  and other  agreements  necessary to enable Phase
             Three  to  carry  on the  business  of  Phase  Three  as  presently
             conducted. The SWI Distribution will not result in the distribution
             of any  material  assets  of  either  the  Company  or Phase  Three
             necessary for each to conduct its business after the Effective Time
             as presently conducted.




<PAGE>


        (ii) Neither the  Company nor Phase Three owns any real  property or any
             material  interest  in real  property,  except  for the  leaseholds
             created under the real property  leases (the "Leases")  included in
             Part 3.1(h) of the Company  Disclosure  Schedule  (the "Leased Real
             Property").  The Company has provided  true and complete  copies of
             each  Lease to  Parent  Each of the  Leases  are in full  force and
             effect and constitute valid and binding  obligations of the Company
             or Phase Three,  as  applicable.  The Company has made available to
             Parent true and complete copies of all Leases.  Except as set forth
             in  Section  3.1(h)  of  the  Company  Disclosure   Schedule,   all
             improvements  included  in the  Leased  Real  Property  are in good
             operating  condition and repair in all material respects  (ordinary
             wear and tear  excepted)  and there  does not  exist any  condition
             which  interferes  with the economic  value or use of such property
             and improvements.  As used herein,  the term  "Encumbrances"  shall
             mean and include any lien, pledge, hypothecation, charge, mortgage,
             security interest, easement or other encumbrance or cloud on title.

    (i) Proprietary Assets.

        (i)  The  Company  and Phase  Three  each have a valid  right to use and
             exploit the Company  Proprietary  Assets and Phase Three  Propriety
             Assets.  Except  as set  forth in  Section  3.1(i)  of the  Company
             Disclosure  Schedule,  neither  the  Company  nor  Phase  Three has
             developed  jointly  with any other  Person any Company  Proprietary
             Assets or Phase Three Proprietary Assets with respect to which such
             other Person has any rights.  Except as set forth in Part 3.1(i) of
             the Company Disclosure Schedule,  as of the date of this Agreement,
             there is no Company  Contract  pursuant to which any Person has any
             right  (whether or not currently  exercisable)  to use,  license or
             otherwise  exploit  any Company  Proprietary  Assets or Phase Three
             Proprietary  Assets.  Set forth in  Section  3.1(i) of the  Company
             Disclosure  Schedule  is a true  and  complete  list  of all  URLs,
             Trademarks and other Intellectual  Property or rights thereto which
             are owned by either the Company or Phase Three.

        (ii) The  Company  and Phase  Three has taken  reasonable  measures  and
             precautions  to protect and maintain the  confidentiality,  secrecy
             and value of the Company and Phase Three Proprietary Assets (except
             Company and Phase  Three  Proprietary  Assets  whose value would be
             unimpaired by public disclosure).

        (iii)To the  knowledge  of the  Company:  (i) all  patents,  trademarks,
             service  marks  and  copyrights   that  are  registered   with  any
             governmental  body and held by the Company or Phase Three are valid
             and subsisting; (ii) none of the Company or Phase Three Proprietary
             Assets  infringes any Proprietary  Asset owned or used by any other
             Person.

<PAGE>


        (iv) Neither the Company  nor Phase  Three has (i)  licensed  any of the
             Company  or Phase  Three  Proprietary  Assets  to any  Person on an
             exclusive  basis,  or (ii) entered into any covenant not to compete
             or  Contract  limiting  its ability to exploit  fully any  material
             Company or Phase Three Proprietary Assets.

        (v)  Section 3.1(i) of the Company  Disclosure  Schedule sets forth, for
             the  Proprietary  Assets  owned by the  Company or Phase  Three,  a
             complete  and  accurate  list of all United  States and foreign (a)
             patents;  (b) trademarks  (including Internet domain  registrations
             and   unregistered    Trademarks);    (c)   copyrights   (including
             unregistered copyrights);  (d) tradenames or servicemarks;  and (e)
             computer software.

        (vi) As used herein, the term "Proprietary Asset" shall mean any patent,
             patent application, trademark (whether registered or unregistered),
             trademark  application,   trade  name,  fictitious  business  name,
             service mark  (whether  registered or  unregistered),  service mark
             application,   copyright  (whether   registered  or  unregistered),
             copyright  application,   maskwork,  maskwork  application,   trade
             secret, know-how, computer software, computer program, source code,
             algorithm, invention, proprietary product, technology,  proprietary
             right or other intellectual property right or intangible asset.

    (j) Licensed Software.

        (i)  Section 3.1(j) of the Company Disclosure Schedule sets forth a true
             and   complete   list  of  all  material   software   programs  and
             applications  licensed by the Company or Phase Three from any third
             party (the "Licensed  Software") used by the Company or Phase Three
             in the operation of its business.

        (ii) The  Licensed  Software  is  validly  held and used by the  Company
             and/or Phase Three,  as  applicable  and may be used by the Company
             and/or Phase Three  pursuant to the  applicable  license  agreement
             with respect  thereto without the consent of or notice to any third
             party.

    (k) Contracts, Agreements, Etc.

        (i)  Section 3.1(k) identifies each Contract in which any of the Company
             or Phase Three is a party, except for any Excluded Contract.

        (ii) The Company has furnished to Parent true and complete copies of all
             Contracts  listed  in  Section  3.1(k)  of the  Company  Disclosure
             Schedule  and (x) each such  Contract  (A) is the legal,  valid and
             binding   obligation  of  the  Company   and/or  Phase  Three,   as
             applicable,  and, to the best knowledge of the Company,  the legal,
             valid and binding  obligation of each


<PAGE>

             other party thereto,  in each case  enforceable in accordance  with
             its terms  subject to (i) laws of general  application  relating to
             bankruptcy, insolvency and the relief of debtors, and (ii) rules of
             law governing  specific  performance,  injunctive  relief and other
             equitable remedies, (B) is in full force and effect and (y) neither
             the Company nor Phase Three,  to the best knowledge of the Company,
             except as set forth in  Section  3.1(k) of the  Company  Disclosure
             Schedule,  the other party or parties thereto, are in default under
             any Contract in any material respect.

        (iii)For purposes of this Section  3.1(k) the term  "Excluded  Contract"
             shall mean any Contract that:

                    (A) (i) the  Company  or  Phase  Three  has  entered  in the
             ordinary course of business; and

                        (ii) Does not contemplate or involve the payment of cash
             or other consideration in an amount in excess of $25,000.

    (l)  Compliance  with Legal  Requirements.  Except as  disclosed  in Section
3.1(l) of the Company Disclosure Schedule,  each of the Company, Phase Three and
SWI is in compliance in all material  respects with applicable  Federal,  state,
local,  municipal,  foreign laws,  ordinances,  regulations  and orders  ("Legal
Requirements").  Except as disclosed in Section 3.1(l) of the Company Disclosure
Schedule,  the  Company has not  received at any time since  January 1, 1997 any
notice or other written communication from any Governmental  Authority regarding
any  actual or  possible  violation  of, or failure  to comply  with,  any Legal
Requirement.

    (m) Governmental  Authorizations.  Each of the Company,  Phase Three and SWI
has all  material  Federal,  state,  local and  foreign  governmental  licenses,
consents,  approvals,   authorizations,   permits,  orders,  decrees  and  other
compliance  agreements  necessary  in the conduct of its  business as  presently
conducted  (collectively,   "Governmental  Authorizations").  Such  Governmental
Authorizations  are valid and in full  force and  effect.  Each of the  Company,
Phase Three and SWI is in compliance in all material respects with the terms and
requirements of such  Governmental  Authorizations.  Neither the Company,  Phase
Three nor SWI as received at any time since the Audited  Balance  Sheet Date any
written notice or other written  communication  from any Governmental  Authority
regarding (a) any actual or possible  violation of or failure to comply with any
term or requirement of any material Governmental Authorization or (b) any actual
or possible revocation,  withdrawal,  suspension,  cancellation,  termination or
modification  of  any  material   Governmental   Authorization.   None  of  such
Governmental  Authorizations  shall be affected in any  material  respect by the
Merger or the transactions contemplated hereby.

    (n)  Litigation,  Etc.  Except as set forth in Section 3.1(n) of the Company
Disclosure  Schedule,  there  are no (i)  actions,  suits,  claims  or  legal or
administrative or arbitration proceedings (collectively, "Actions"), pending, or
to the best knowledge of the Company,  any investigations  pending or threatened
against the Company,  Phase Three or SWI or any Actions  threatened  against the
Company, Phase Three or SWI, in any event whether at law or in equity,


<PAGE>


or before or by any Federal,  state,  municipal,  foreign or other  governmental
court,  department,   commission,   board,  bureau,  agency  or  instrumentality
("Governmental Authority"),  (ii) judgments,  decrees,  injunctions or orders of
any  Governmental  Authority or arbitrator  against the Company,  Phase Three or
SWI,  or (iii)  disputes  with  customers  or vendors  who are  material  to the
operation of the Company's or Phase Three's business in the ordinary course. The
Company  has  delivered  to Parent all  material  documents  and  correspondence
relating to such matters referred to in Section 3.1(n) of the Company Disclosure
Schedule.

    (o) Accounts and Notes Payable. Except as set forth in Section 3.1(o) of the
Company Disclosure Schedule, all accounts payable and notes payable in excess of
$25,000 by the Company  and Phase  Three to third  parties as of the date hereof
arose,  and as of the  Closing  will  have  arisen,  in the  ordinary  course of
business,  and, except as set forth in Section 3.1(o) of the Company  Disclosure
Schedule,  there is no such account  payable or note payable  delinquent  in its
payment,  except those contested in good faith and already  disclosed in Section
3.1(o) of the Company Disclosure Schedule.

    (p)  Environmental  Matters.  Each of the  Company,  Phase Three and SWI has
complied with and is in compliance  with all federal,  state,  local and foreign
laws,   statutes  (civil  and  criminal),   common  laws,   ordinances,   codes,
regulations,  rules,  notices,  permits,  judgments,  requirements,   standards,
guidelines,  judicial and administrative orders and decrees applicable to it and
its properties,  assets, operations and businesses relating to pollution, worker
and public  health and safety,  and/or  environmental  protection  (collectively
"Environmental Laws"),  including without limitation Environmental Laws relating
to air,  water,  land  and the  generation,  release,  storage,  use,  handling,
transportation,  treatment,  discharge,  disposal  or other  handling of Wastes,
Hazardous Wastes and Hazardous  Substances (as such terms are currently  defined
in any applicable  Environmental  Law), except to the extent that  noncompliance
with any  Environmental  Law,  either singly or in the  aggregate,  does not and
would not have a Company  Material  Adverse  Effect  or a Phase  Three  Material
Adverse Effect;  (ii) Each of the Company,  Phase Three and SWI has obtained and
adhered to all  necessary  material  permits and other  approvals  necessary  to
treat,  transport,  store,  dispose of and otherwise  handle  Wastes,  Hazardous
Wastes and Hazardous Substances and has reported,  to the extent required by all
Environmental  Laws,  all past and  present  sites  owned  and  operated  by the
Company,  Phase Three and/or SWI where Hazardous Wastes or Hazardous  Substances
have been  treated,  stored,  disposed of or  otherwise  handled,  except to the
extent that a failure to do so, either singly or in the aggregate,  does not and
would not have a Company  Material  Adverse  Effect  or a Phase  Three  Material
Adverse Effect; (iii) there have been no emissions, spills, discharges, releases
or threats of releases (as defined in Environmental Laws) at, from, in or on any
property owned, leased or operated by Company,  Phase Three and/or SWI except as
permitted by Environmental Laws or where such emissions, spills, discharges, and
releases do not and could not have a Company  Material Adverse Effect or a Phase
Three Material Adverse Effect; (iv) the Company,  Phase Three and SWI know of no
on-site or off-site location to which any of them has transported or disposed of
Wastes,  Hazardous  Wastes  and/or  Hazardous  Substances  or  arranged  for the
transportation of Hazardous Wastes and Hazardous  Substances,  which site is the
subject of any federal,  state, local or foreign enforcement action or any other
investigation  which could lead to any claim against  Company,  Phase Three, the
Surviving  Corporation or Parent for any clean-up cost, remedial work, damage to
natural  resources or personal injury,  including  without  limitation any claim
under the


<PAGE>


Comprehensive Environmental Response, Compensation and Liability Act of 1980, as
amended (CERCLA);  and (v) none of the Company,  Phase Three or SWI has nor will
have any  liability in  connection  with any release of any  Hazardous  Waste or
Hazardous  Substance  into the  environment,  except  to the  extent  that  such
liability  does not and would not have a Company  Material  Adverse  Effect or a
Phase Three Material Adverse.  For purposes hereof,  the term Environmental Laws
includes,   without  limitation,   the  Comprehensive   Environmental  Response,
Compensation,  and  Liability  Act,  42  U.S.C.ss.  9601 et seq.,  the  Resource
Conservation  and Recovery  Act, 42 U.S.C.ss.  6901 et seq.,  the Federal  Water
Pollution  Control  Act,  33  U.S.C.ss.  1251 et seq.,  the  Clean  Air Act,  42
U.S.C.ss.1857  et seq.,  the  Occupational  Safety and  Health  Act of 1970,  29
U.S.C.ss.  651 et seq., and the Toxic Substances Control Act, 15 U.S.C. ss. 2601
et seq.

    (q) Labor Relations; Employees.

        (i)  The Company  employs a total of  approximately  20  employees,  and
             Phase Three employs a total of approximately 220 employees.  Except
             as set forth in Section 3.1(q) of the Company Disclosure  Schedule,
             (A)  neither the  Company,  Phase  Three nor SWI is  delinquent  in
             payments  to  any  of  its  employees  for  any  wages,   salaries,
             commissions,  bonuses or other direct compensation for any services
             performed by them to date or amounts  required to be  reimbursed to
             such employees,  (B) upon termination of the employment of any such
             employees, neither the Company, any subsidiary, Parent, Acquisition
             Sub nor the Surviving  Corporation  will by reason of anything done
             prior  to the  Closing  be  liable  to any of  such  employees  for
             so-called  "severance pay" or any other  payments,  (C) there is no
             unfair labor practice  complaint against the Company pending before
             the National Labor Relations  Board or any comparable  Governmental
             Authority, and none of the Company's or any subsidiary's employment
             policies or practices is currently being audited or investigated by
             any  federal,  state or local  government  agency,  (D) there is no
             labor strike, dispute, claim, charge,  lawsuit,  proceeding,  labor
             slowdown or stoppage pending or threatened against or involving the
             Company,  Phase  Three or SWI,  (E) no labor  union  has  taken any
             action with  respect to  organizing  the  employees of the Company,
             Phase Three or SWI, (F) neither any grievance  nor any  arbitration
             proceeding arising out of or under collective bargaining agreements
             is pending  and no claim  therefor  has been  asserted  against the
             Company,  Phase Three or SWI,  and (G) no employee has informed any
             officer of the  Company  or Phase  Three  that such  employee  will
             terminate his or her  employment  or  engagement  with the Company,
             Phase Three or the Surviving Corporation.  To the best knowledge of
             the  Company,  neither the Company nor any employee of the Company,
             Phase Three or SWI is in  violation  of any term of any  employment
             contract,  patent  disclosure  agreement  or any other  contract or
             agreement  relating to the  relationship  of such employee with the
             Company,  Phase  Three or SWI or any  other  party  because  of the
             nature of the business conducted or proposed to be conducted by the
             Company,  Phase Three or SWI.  All




<PAGE>

             individuals  considered  by the  Company,  Phase Three or SWI to be
             independent   contractors   are,  and  could  only  be   reasonably
             considered  to be, in fact  "independent  contractors"  and are not
             "employees"  or "Common law  employees"  for tax,  benefits,  wage,
             labor or any other legal purpose.

    (r) Employee Benefit Plans.

        (i)  With respect to each employee  benefit plan,  program,  arrangement
             and contract (including,  without limitation, any "employee benefit
             plan" as defined in Section 3(3) of the Employee  Retirement Income
             Security  Act  of  1974,  as  amended   ("ERISA"))   maintained  or
             contributed to by the Company (each, a "Plan"),  (i) each Plan that
             is intended to be qualified  under  Section  401(a) of the Code has
             received  a  favorable  determination  from  the IRS  covering  the
             provisions  of the Tax Reform Act of 1986 stating that such Plan is
             so  qualified  and the  Company  is unaware of any event that would
             cause such determination  letter to be revoked,  (ii) each Plan has
             been operated in accordance with its terms and the  requirements of
             applicable  law in all  material  respects  and  (iii)  none of the
             Company,  Phase Three nor SWI has incurred  any material  liability
             under Title IV of ERISA in connection with any Plan.

    (s) Insurance.  The Company and Phase Three maintain insurance coverage that
is customary among entities of similar size engaged in similar lines of business
as the Company and Phase Three.  All material  policies of insurance are in full
force and effect and all premiums with respect  thereto are currently  paid and,
to the best  knowledge of the Company,  no basis exists for  termination  of any
thereof on the part of the insurer.  The amounts of coverage under such policies
of insurance are adequate for the assets and properties of the Company and Phase
Three. To the best knowledge of the Company, neither the Company nor Phase Three
has, since its inception,  been denied or had revoked or rescinded any policy of
insurance.

    (t)  Non-Contravention;  Consents.  Neither (1) the  execution,  delivery or
performance  of  this  Agreement,  the  Agreement  of  Merger  and  the  Related
Agreements,  nor  (2)  the  consummation  of the  Merger  or  any  of the  other
transactions  contemplated  by this  Agreement or the Related  Agreements,  will
directly or indirectly (with or without notice or lapse of time):

        (i)  contravene,  conflict  with or result in a violation  of any of the
             provisions of the Charter or bylaws of the Company,  Phase Three or
             SWI;

        (ii) contravene,  conflict with or result in a violation in any material
             respect of, any Legal Requirement or any order,  writ,  injunction,
             judgment  or decree to which the  Company or Phase Three is subject
             or bound, or pursuant to which any material assets owned or used by
             the  Company  or Phase  Three is  subject or bound or result in the
             creation of any Encumbrance on any material asset of the Company or
             Phase Three;



<PAGE>

        (iii)contravene,  conflict  with or result in a violation  of any of the
             terms or requirements  of any  Governmental  Authorization  issued,
             granted given or otherwise made available by or under the authority
             of any Governmental Authority, that is held by the Company or Phase
             Three or that  otherwise  relates to the business of the Company or
             Phase Three or to any material  assets owned or used by the Company
             or Phase Three; or

        (iv) contravene, conflict with or result in a violation or breach of, or
             result in a default under, any provision of any material Contract.

    Except as may be required  by the DGCL or under the HSR Act,  the Company is
not or will not be required to make any filing with or give any notice to, or to
obtain any  consent  from,  any  Person in  connection  with (x) the  execution,
delivery  or  performance  of this  Agreement,  the  Agreement  of Merger or the
Related  Agreements  or (y) the  consummation  of the Merger or any of the other
transactions  contemplated by this  Agreement,  except where the failure to take
such  actions  will not have a Company  Material  Adverse  Effect or Phase Three
Material  Adverse  Effect or a  material  adverse  effect on the  ability of the
Company to consummate  the  transactions  contemplated  hereby or by the Related
Agreements.

    (u) Brokers.  The Company has not, nor have any of its officers,  directors,
securityholders  or  employees,  employed  any broker or finder or incurred  any
liability for any  brokerage  fees,  commissions  or finders' fees in connection
with the  transactions  contemplated  hereby  other  than the  $450,000  due and
payable by the  Company  to CIBC World  Markets  upon the  effectiveness  of the
Merger (the "CIBC Fee").

    (v) Customers; Mailing Lists.

        (i)  Section 3.1(v)(i) of the Company  Disclosure  Schedule sets forth a
             true and complete list of the material customers of the Company and
             Phase Three which during the period from March 31, 1999 to the date
             hereof  purchased in the  aggregate  products or services  from the
             Company or Phase  Three  valued at $50,000 or higher and  generally
             specifies  the products  and/or  services  supplied to each of such
             customers.  To the best  knowledge  of the Company or Phase  Three,
             each  of  the  Company   and  Phase  Three  has  a  good,   ongoing
             relationship with each of such customers and none of such customers
             has reduced,  or expressed  any  intention of reducing,  the dollar
             amount  of  its  business  with  the  Company  or  Phase  Three  or
             terminated,  or  expressed  to  the  Company  or  Phase  Three  any
             intention  of  terminating,  its  business  relationship  with  the
             Company or Phase Three.

        (ii) Except as set forth on Section 3.1(v)(ii) of the Company Disclosure
             Schedule, all mailing lists, in any media maintained by the Company
             and/or  Phase  Three,  of all  customers  who  have  purchased  the
             Company's or Phase Three's products,  including without limitation,
             through  Phase Three's  catalogs (the "Mailing  Lists") are owed by
             the Company or Phase


<PAGE>


             Three,  as applicable,  and (A) are able to be copied to a magnetic
             tape form in readable  format,  (B) contain all names and addresses
             of  customers  who have in the past  purchased  a product  from the
             Company  or  Phase  Three  and  can be  sorted  to  indicate  which
             customers have purchased products (1) within 12 months prior to the
             Closing Date, (2) 12-24 months prior to the Closing Date, (3) 24-36
             months prior to the Closing Date, and (4) more than 36 months prior
             to the  Closing  Date;  and  (C)  include  a  detailed  transaction
             listing,  with original  source data including names and addresses,
             of people who have  inquired  about the  Company's or Phase Three's
             catalogs  during the 60 days prior to the Closing  Date even though
             they may not have yet  purchased  and  products  of the  Company or
             Phase Three.  The  Company's  and Phase  Three's use of the Mailing
             Lists does not  infringe  on or violate the  intellectual  property
             rights or privacy rights of any Person,  and in not in violation of
             any Legal Requirement. Except as set forth on Section 3.1(v)(ii) of
             the Company  Disclosure  Schedule,  there is no  limitation  on the
             right of the Company to  transfer  any of the  Mailing  Lists.  The
             Company's  and Phase  Three's  house  files  contain  the names and
             addresses  of not less than  239,000  domestic  customers  who have
             purchased  the Company's or Phase  Three's  products  since May 15,
             1999. The Mailing Lists contain (1) not less than 239,000  domestic
             customers  and   prospective   customers  who  have  purchased  and
             requested the Company's or Phase Three's  products within 13 months
             prior to the Closing Date,  and (2) not less than 110,000  domestic
             customers  and   prospective   customers  who  have  purchased  and
             requested  the  Company's or Phase  Three's  products  within 14-25
             months prior to the Closing Date.

        (iii)Section  3.1(v)(iii) of the Company Disclosure  Schedule sets forth
             a summary description of each promotional mailing by the Company or
             Phase Three  utilizing  the  Mailing  Lists since July 1, 1999 and,
             with  respect  to each  such  mailing,  the  approximate  number of
             customers on the Mailing Lists to whom such  promotional  materials
             were sent.

    (w) Minute  Books.  Except as  disclosed  in Section  3.1(w) of the  Company
Disclosure Schedule, the minute books of the Company and Phase Three provided to
Parent for review  contain a complete  summary of all meetings of and actions by
their respective directors and stockholders the time of its incorporation to the
date  of such  review  and  reflect  all  actions  referred  to in such  minutes
accurately in all material respects.

    (x)  Business  Generally.  There  have been no events  or  transactions,  or
information  which has come to the  attention  of the  Company  or any  officer,
director or Key  Employee  thereof that could  reasonably  be expected to have a
Company Material Adverse Effect or a Phase Three Material Adverse Effect, and to
the Company's best  knowledge,  neither the Company nor Phase Three is obligated
under any  contract or  agreement  or subject to any Charter or other  corporate
restriction which could have a Company Material Adverse Effect.



<PAGE>


    (y) Board  Approval.  The Board of Directors of the Company has  unanimously
(i) approved this  Agreement,  the Merger and each of the Related  Agreements to
which  the  Company  is a party and the  transactions  contemplated  hereby  and
thereby,  (ii)  determined  that  the  Merger  is in the best  interests  of the
stockholders  of the Company and is on terms that are fair to such  stockholders
of the  Company  and (iii)  recommended  that the  stockholders  of the  Company
approve the Merger in accordance with the Agreement of Merger and the DGCL.

    (z) Vote Required.  The  affirmative  vote of at least (i) a majority of the
outstanding  shares of Company Common Stock,  (ii) 75% of the Series A Preferred
Stock  voting  separately  as a class,  and (iii) 75% Series B  Preferred  Stock
voting  separately  as a class,  approving  this  Agreement,  the Merger and the
Agreement  of Merger are the only votes of the holders of any class or series of
the Company's capital stock necessary to approve this Agreement,  the Merger and
the Agreement of Merger and the transactions contemplated hereby and thereby.

    (aa) Information Supplied. To the best knowledge of the Company, none of the
information  supplied or to be supplied  by the Company or the  Stockholder  for
inclusion or incorporation by reference in the Stockholders'  Materials will, at
the dates mailed to the Stockholder and at the Effective Time of the Stockholder
Action,  contain any untrue  statement  of a material  fact or omit to state any
material fact required to be stated  therein or necessary to make the statements
therein,  in  light  of  the  circumstances  under  which  they  are  made,  not
misleading.

    (bb) Section 3.1(bb) of the Company Disclosure  Schedule contains a true and
complete list of all Persons who, to the knowledge of the Company, may be deemed
to be Affiliates of the Company,  including,  without limitation,  all directors
and executive officers of the Company.

    (cc) Operation of Business.  With respect to the business of the Company and
Phase Three, as of the Closing Date, the Company and Phase Three, as applicable,
shall have paid all  refunds  due and  issued all  credits  due  relating  to or
arising  out of  orders,  merchandise  returns,  allowances,  cancellations  and
overpayments  processed  and due in the  ordinary  course of business  since the
Company Balance Sheet Date. For purposes of this Agreement,  a transaction shall
be deemed  processed when it is entered into the mail order  computer  system of
the Company or Phase Three, as applicable.

    (dd) Disclosure.  To the best knowledge of the Company,  neither Section 3.1
of  this  Agreement  nor  any  financial  statement,   certificate,  exhibit  or
disclosure  schedule  attached  hereto  contains  or  will  contain  any  untrue
statement  of a  material  fact or omits or will omit to state a  material  fact
necessary in order to make the statements or facts contained  herein and therein
not misleading in light of the circumstances under which they were made.

    3.2  Representations  and  Warranties of the  Stockholder.  The  Stockholder
represents and warrants to Parent, Acquisition Sub and the Company as follows:

    (a) Title; Absence of Certain Agreements.  The Stockholder is the lawful and
record and beneficial  owner of, and has good and marketable title to all of the
outstanding  shares


<PAGE>

of Company  Stock,  with the full power and authority to vote such Company Stock
and transfer and otherwise dispose of such Company Stock, and any and all rights
and  benefits   incident  to  the  ownership  thereof  free  and  clear  of  all
Encumbrances,  and  there  are  no  agreements  or  understandings  between  the
Stockholder  and the Company and/or any other person with respect to the voting,
sale or other  disposition  of Company  Stock or any other  matter  relating  to
Company Stock.

    (b) Organization,  Good Standing and Power. Stockholder is duly organized or
formed  and  validly  existing  under  the  laws  of  the  jurisdiction  of  its
incorporation or formation and has the corporate or other  organizational  power
and  authority  under such laws to enter  into this  Agreement,  to perform  its
obligations hereunder and to consummate the transactions contemplated hereby.

        (i)  Authority - General.  Stockholder  has full and absolute  power and
             authority to enter into this  Agreement and each Related  Agreement
             being  executed  and  delivered by the  Stockholder  simultaneously
             herewith and this  Agreement  and each  Related  Agreement to which
             such  Stockholder is a party,  and has been duly  authorized by all
             requisite action on the part of the Stockholder; and this Agreement
             and each Related  Agreement to which the Stockholder is a party has
             been duly  executed and  delivered by the  Stockholder,  and is the
             valid  and  binding  obligation  of  the  Stockholder,  enforceable
             against the Stockholder in accordance  with its terms.  Neither the
             execution,  delivery and  performance  of this  Agreement  and each
             Related  Agreement  to which the  Stockholder  is a party,  nor the
             consummation of the transactions contemplated hereby or thereby nor
             compliance by the Stockholder with any of the provisions  hereof or
             thereof will (i) (A) conflict  with,  (B) result in any  violations
             of, (C) cause a default under (with or without due notice, lapse of
             time  or  both),  (D)  give  rise  to  any  right  of  termination,
             amendment, cancellation or acceleration of any obligation contained
             in or the loss of any material  benefit  under or (E) result in the
             creation of any Encumbrance  upon or against any assets,  rights or
             property of the Company  (or  against  any  Company  Stock,  Parent
             capital stock or common stock of the Surviving Corporation),  under
             any term, condition or provision of (x) any agreement or instrument
             to which the Stockholder is a party, or by which the Stockholder or
             any of his or its  properties,  assets or rights may be bound,  (y)
             any  law,  statute,  rule,  regulation,  order,  writ,  injunction,
             decree,   permit,   concession,   license  or   franchise   of  any
             Governmental  Authority applicable to the Stockholder or any of his
             or its  properties,  assets  or  rights  or (z)  the  Stockholder's
             limited  liability company  agreement,  as amended through the date
             hereof, which conflict, breach, default or violation or other event
             would prevent the consummation of the transactions  contemplated by
             this Agreement, the Agreement of Merger or any Related Agreement to
             which the  Stockholder  is a party.  Except as set forth in Section
             3.2(c) of the Company  Disclosure  Schedule (which, if so disclosed
             shall have been  effectively  made or obtained (as the case may be)
             on or


<PAGE>

             prior to the Closing, unless otherwise waived by Parent) no permit,
             authorization, consent or approval of or by, or any notification of
             or filing  with,  any  Governmental  Authority  or other  person is
             required in connection with the execution, delivery and performance
             by such  Stockholder of this Agreement,  each Related  Agreement to
             which  such  Stockholder  is a party  or the  consummation  by such
             Stockholder of the transactions contemplated hereby or thereby.

    (c)  Brokers.  Stockholder  does not  have,  nor  have any of its  officers,
directors,  members  or  employees  (if any)  employed  any  broker or finder or
incurred any liability for any brokerage  fees,  commissions or finders' fees in
connection with the transactions contemplated hereby.

    (d) Accuracy of Representations  and Warranties of the Company.  To the best
knowledge of the Stockholder,  the representations and warranties of the Company
set forth in Section 3.1 are true, correct and complete in all material respects
and the Company is not in breach or violation thereof.

    (e)  Representation  by Legal Counsel.  The  Stockholder has been advised by
legal counsel in connection with the negotiation, execution and delivery of this
Agreement,   the  Agreement  of  Merger  and  the  Related  Agreements  and  the
performance of the transactions contemplated hereby an thereby.

    3.3 Representations and Warranties of Parent and Acquisition Sub. Parent and
Acquisition Sub represent and warrant to the Company as follows:

    (a) Organization; Good Standing; Qualification and Power. Each of Parent and
Acquisition  Sub (i) is a corporation  duly organized,  validly  existing and in
good standing under the laws of the State of Delaware and the State of Delaware,
respectively,  and (ii) has all requisite  corporate power and authority to own,
lease and operate its  properties and assets and to carry on its business as now
being conducted, to enter into this Agreement and each of the Related Agreements
to which it is a party, to perform its obligations  hereunder and thereunder and
to  consummate  the  transactions  contemplated  hereby and thereby.  Parent has
delivered to the Company true and complete  copies of the Charter and by-laws of
each of Parent and Acquisition Sub

    (b) Capital Stock. Parent's Quarterly Report on Form 10-Q filed with the SEC
with respect to the fiscal quarter ended April 30, 2000 (the "Form 10-Q"),  sets
forth a true and complete  description of the authorized and outstanding  shares
of capital  stock of Parent as of such  date.  Parent  has duly  authorized  and
reserved for issuance the Merger Shares, and, when issued in accordance with the
terms of Article II, the Merger  Shares will be validly  issued,  fully paid and
nonassessable  and free of preemptive rights (other than any Parent Rights which
may be issued).  There exist a  sufficient  number of  authorized  but  unissued
shares of Parent  Common  Stock to allow for the exercise in full of the Assumed
Options  and the  Warrants.  Parent owns all the  outstanding  shares of capital
stock of Acquisition Sub, and all of such shares are validly issued,  fully paid
and nonassessable and not subject to preemptive rights.


<PAGE>

    (c)  Authority.  The execution,  delivery and  performance by Parent of this
Agreement  and each of the  Related  Agreements  to which it is a party  and the
execution,  delivery and  performance  of this  Agreement  and the  Agreement of
Merger by Acquisition Sub and the consummation of the transactions  contemplated
hereby and thereby have been duly authorized by all necessary  corporate  action
on the part of Parent and Acquisition Sub, respectively. This Agreement and each
of the  Related  Agreements  to which  Parent is a party  are valid and  binding
obligations  of Parent,  enforceable  against  Parent in  accordance  with their
respective  terms;  and this Agreement and the Agreement of Merger are the valid
and binding obligations of Acquisition Sub,  enforceable against Acquisition Sub
in accordance with their respective terms.  Neither the execution,  delivery and
performance  by Parent of this  Agreement  and the Related  Agreements  to which
Parent is a party, the execution, delivery and performance of this Agreement and
the  Agreement  of  Merger  by  Acquisition  Sub,  nor the  consummation  of the
transactions  contemplated  hereby or thereby,  will in any material respect (A)
conflict  with,  (B) result in any material  violations of, (C) cause a material
default under (with or without due notice, lapse of time or both), (D) give rise
to any material right of termination, amendment, cancellation or acceleration of
any  obligation  contained in or the loss of any  material  benefit  under,  (E)
result in the  creation of any  material  Encumbrance  on or against any assets,
rights or property of Parent or  Acquisition  Sub, as the case may be, under any
term,  condition or provision  of (x) any  material  instrument  or agreement to
which Parent or  Acquisition  Sub is a party,  or by which Parent or Acquisition
Sub or any of their  respective  properties,  assets or rights may be bound, (y)
any material law, statute,  rule, regulation,  order, writ, injunction,  decree,
permit,   concession,   license  or  franchise  of  any  Governmental  Authority
applicable to Parent or Acquisition Sub or any of their  respective  properties,
assets or rights or (z) Parent's or  Acquisition  Sub's  Charter or by-laws,  as
amended  through the date hereof,  respectively,  in each case,  which conflict,
breach,  default or violation or other event would prevent the  consummation  of
the transactions  contemplated by this Agreement, the Agreement of Merger or any
Related  Agreement  to which  Parent or  Acquisition  Sub is a party.  Except as
contemplated by this Agreement, no permit, authorization, consent or approval of
or by, or any  notification  of or filing with,  any  Governmental  Authority or
other  person  is  required  in  connection  with the  execution,  delivery  and
performance by Parent or  Acquisition  Sub of this  Agreement,  the Agreement of
Merger (in the case of Acquisition Sub) or the Related  Agreements to which they
are a party or the  consummation  of the  transactions  contemplated  hereby  or
thereby,  other than (i) the filing with the SEC of such reports and information
under the Securities and Exchange Act of 1934, as amended (the "Exchange  Act"),
and the rules  and  regulations  promulgated  by the SEC  thereunder,  as may be
required in connection  with this  Agreement and the  transactions  contemplated
hereby, (ii) the filing of such documents with, and the obtaining of such orders
from,  various  state  securities  and blue-sky  authorities  as are required in
connection with the transactions  contemplated  hereby,  (iii) the filing of the
Agreement  of Merger with the  Secretary  of State of the State of Delaware  and
(iv) such  other  consents,  waivers,  authorizations,  filings,  approvals  and
registrations  which if not obtained or made would materially impair the ability
of Parent or Acquisition Sub to consummate the transactions contemplated by this
Agreement,  including,  without  limitation,  the  Merger  (each of the  actions
reflected in clauses (i), (ii) and (iii) to be taken by Parent).

    (d)SEC Documents.


<PAGE>


        (i)  Parent has furnished or made available to the Company a correct and
             complete copy of Parent's Annual Report on Form 10-K filed with the
             SEC with respect to the fiscal year ended  January 31, 2000 and the
             Form 10-Q and each report,  schedule,  registration  statement  and
             definitive proxy statement filed by Parent with the SEC on or after
             the date of  filing of the Form  10-Q  which are all the  documents
             (other than preliminary  material) that Parent was required to file
             (or otherwise  did file) with the SEC in  accordance  with Sections
             13, 14 and 15(d) of the Exchange Act on or after the date of filing
             with  the SEC of the  Form  10-Q  (collectively,  the  "Parent  SEC
             Documents"). As of their respective filing dates, or in the case of
             registration statements,  their respective effective times, none of
             the Parent SEC  Documents  (including  all exhibits  and  schedules
             thereto and documents  incorporated by reference therein) contained
             any  untrue  statement  of a  material  fact or  omitted to state a
             material fact  required to be stated  therein or necessary in order
             to make the statements therein, in light of the circumstances under
             which they were made, not misleading,  and the Parent SEC Documents
             complied when filed, or in the case of registration statements,  as
             of their respective  effective times, in all material respects with
             the  then  applicable  requirements  of the  Securities  Act or the
             Exchange  Act,  as the case may be,  and the rules and  regulations
             promulgated by the SEC thereunder.

        (ii) The financial  statements  (including  the notes thereto) of Parent
             included  in the  Form  10-Q for the  fiscal  quarter  then  ended,
             complied  as to  form  in  all  material  respects  with  the  then
             applicable  accounting  requirements  and the  published  rules and
             regulations  of the SEC with  respect  thereto,  were  prepared  in
             accordance  with GAAP  during the periods  involved  (except as may
             have been  indicated in the notes  thereto) and fairly  present the
             financial  position  of  Parent  as at the  dates  thereof  and the
             results of their  operations,  stockholders'  equity and cash flows
             for the period then ended.


                                   ARTICLE IV

                               RELATED AGREEMENTS

    4.1 Related Agreements. Simultaneous with the execution and delivery of this
Agreement,  the  following  agreements  (such  agreements,   together  with  the
Indemnity  Escrow Agreement (which are not being executed or delivered until the
Closing), being herein collectively referred to as the "Related Agreements") are
being executed and delivered by the respective parties thereto:

    (a) Affiliate  Agreements.  The  Stockholder  is entering into an Investment
Representation and Lock-Up Agreement with Parent,  effective as of the Effective
Time  (the  "Lock-Up  Agreement"),  in the form of  Exhibit C  attached  hereto,
providing,  among other


<PAGE>

matters,  that the  Stockholder  and its  transferees  shall not transfer  their
shares of Company Stock following the Effective Time except as provided  therein
and  including a  representation  as to such  person's  intentions  with respect
thereto.  Parent and  Acquisition  Sub shall be entitled to place legends on the
certificates   evidencing  any  Parent  Common  Stock  to  be  received  by  the
Stockholder and its transferees  pursuant to the terms of this Agreement and the
Certificate of Merger,  and to issue  appropriate stop transfer  instructions to
the transfer  agent for Parent  Common Stock,  consistent  with the terms of the
Lock-Up Agreement, whether or not the Lock-Up Agreement is actually delivered to
Parent.

    (b) Indemnity  Escrow  Agreement.  Each of Parent,  the  Stockholder and the
Escrow Agent are entering into the Escrow Agreement.

    (c) Distributor Agreement.  SWI, Parent and the Stockholder shall enter into
a Distributor Agreement,  in the form of Exhibit D attached hereto,  pursuant to
which,  among other matters,  the parties thereto shall covenant and agree that,
for a period of three (3) years  after the  Effective  Time,  the price  paid by
Parent and its subsidiaries to SWI and its affiliates, subsidiaries,  successors
and assigns (the "SWI Parties") for inventory or merchandise for resale shall be
no less  favorable to Parent and its  subsidiaries  than the then lowest current
price  charged by the SWI Parties to third  parties in similar  classes of trade
(i.e., equivalent distribution channels) for such inventory or merchandise.

    (d)  Non-Competition  Agreements.  Each of the  persons  listed on  Schedule
4.1(d) hereto is entering into an agreement  with Parent,  to be effective as of
the   Effective   Time,   in  the  form  of  Exhibit  E  attached   hereto  (the
"Non-Competition  Agreements"),  providing for, among other things, restrictions
upon such person from competing with the business of Parent, Phase Three and the
Surviving Corporation.

    (e) Registration Rights Agreements.  The Stockholder and Parent are entering
into a Registration  Rights Agreement effective as of the Effective Time, in the
form of  Exhibit F  attached  hereto  (collectively,  the  "Registration  Rights
Agreements"),  providing  for  registration  rights  with  respect to the Merger
Shares.

    (f) Release  Agreements.  The Stockholder and each person listed on Schedule
4.1(g) is entering into a Release Agreement, effective as of the Effective Time,
in the form of Exhibit G attached hereto (the "Release  Agreements"),  providing
for, among other things, release of the Company,  Parent and Parent's affiliates
from any and all claims,  known and  unknown,  that such person may have against
the Company through the Effective Time.

    (g) Assignment and Assumption Agreement. Parent and SWI are entering into an
Assignment and Assumption  Agreement,  substantially in the form attached hereto
as Exhibit K.

                                    ARTICLE V

                CONDUCT AND TRANSACTIONS PRIOR TO EFFECTIVE TIME;
                              ADDITIONAL AGREEMENTS


<PAGE>

    5.1 Access to Records and  Properties of Each Party;  Confidentiality.  From
and after the date hereof until the Effective Time or the earlier termination of
this  Agreement  pursuant to Section 9.1 hereof (the  "Executory  Period"),  the
Company  and  the  Stockholder  shall  permit  Parent  and its  consultants  and
professional  advisors to conduct,  and assist  Parent and its  consultants  and
professional  advisors in the conduct of, a full and complete  investigation  of
the  Company's  and Phase Three'  business  and  technology  including,  without
limitation,  a market and  competitive  products and  technology  analysis and a
review of such of the Company's  and Phase Three' books and records,  contracts,
technology,  intellectual property, inventory,  equipment,  technical materials,
customer records and other assets as the Parent may reasonably  request, as well
as, reasonable,  non-disruptive  access to, and communications with, current and
former  employees  of the  Company and Phase  Three (the  "Investigation").  The
Investigation  shall  be  conducted  during  normal  business  hours.  All  such
information  shall  be  subject  to  the  confidentiality  agreements  currently
existing between the parties;  the Investigation shall not give Parent the right
to use any  disclosed  or  discovered  information  beyond  the  scope  of these
provisions or agreements.

    5.2 Operation of Business of the Company.  During the Executory Period,  the
Company shall operate its business,  and the  businesses of Phase Three and SWI,
as now operated and only in the normal and ordinary course and,  consistent with
such  operation,  will use its best efforts to preserve  intact its business and
assets,  to keep  available  the services of its officers and  employees  and to
maintain  satisfactory  relationships with persons having business dealings with
it. Without  limiting the generality of the foregoing and except as set forth in
Schedule 5.2 hereto, during the Executory Period, the Company shall not, without
the prior written  consent of Parent,  take or cause to occur any of the actions
or transactions described in Section 3.1(f)(iii) through (xiii).

    5.3 Negotiation With Others.  During the Executory Period, the Company shall
not (and the  Company  shall not  permit  the  Company's  employees,  directors,
officers,  advisors,  consultants or agents to), and the  Stockholder  shall not
(and the  Stockholder  shall not permit  the  Stockholder's  managers,  members,
employees, directors, officers, advisors, consultants or agents to), directly or
indirectly:  (i) solicit,  initiate or engage in any discussions or negotiations
with, whether or not initiated by the Company or the Stockholder, or provide any
information  to, or take any other  action  with the  intent to  facilitate  the
efforts of, any third party relating to any possible  agreement (whether binding
or in  principle) or other  arrangement  involving  (1) the  acquisition  of the
Company or Phase  Three  (whether by way of merger,  purchase of capital  stock,
purchase  of assets or  otherwise);  (2) any  financing  of, or  investment  in,
including the purchase of any capital stock in, the Company or Phase Three;  (3)
the sale, license,  disposition or encumbrance of any substantial portion of the
assets of the Company or Phase Three;  or (4) any action or agreement that would
otherwise be inconsistent  with the terms of this Agreement,  the Certificate of
Merger or the Related  Agreements or that would prohibit the  performance of the
Company's or the Stockholder's obligations under this Agreement, the Certificate
of Merger or the Related Agreements (each, a "Prohibited Transaction");  or (ii)
authorize or consummate a Prohibited  Transaction.  In addition,  upon execution
and  delivery of this  Agreement,  the Company and the  Stockholder  shall:  (i)
terminate any and all discussions,  if any, it or they may be having regarding a
Prohibited  Transaction;  and (ii) immediately notify Parent in writing if it or
they  thereafter  receive  any  inquiries  or offers  from any  person or entity
regarding a Prohibited



<PAGE>

Transaction,  which notice shall  contain the identity of such person or entity,
the nature of the Prohibited  Transaction proposed and the material terms of the
proposal.

    5.4 [Intentionally Omitted]

    5.5  Preparation  of Filings.  The parties  acknowledge  that Parent and the
Company have, on June 15, 2000, made the filings required to be made pursuant to
the Hart-Scott-Rodino  Antitrust  Improvements Act of 1976 (the "HSR Filing") in
connection with the transactions contemplated hereby. As promptly as practicable
after the date of this Agreement,  Parent and the Company shall properly prepare
and file any filings  required under the Exchange Act, the Securities Act or any
other  Federal or state laws,  and Parent  shall  properly  prepare and file any
filings  required  under  state  securities  or "blue  sky"  laws,  in each case
relating  to the  Merger and the  transactions  contemplated  by this  Agreement
(collectively,  the "Filings").  The Company shall promptly  furnish Parent with
all information  concerning the Company and the Stockholder as may be reasonably
requested by Parent in connection  with any action  contemplated by this Section
5.5. The Parent and the Company will notify the other promptly of the receipt of
any comments from any government  officials for amendments or supplements to the
HSR Filing or any other Filing or for additional information and will supply the
other  with  copies  of all  correspondence  between  such  party  or any of its
representatives,  on the one hand,  and any government  officials,  on the other
hand, with respect to the Merge,  the HSR Filing or any other Filing.  Except as
may be prohibited by any Legal  Requirement or any Governmental  Authority,  the
Parent and the Company  shall  promptly  provide the other (or its counsel) with
copies of all  filings  made by such party with any  Governmental  Authority  in
connection  with this  Agreement and the  transactions  contemplated  hereby and
thereby.  The Filings shall comply in all material  respects with all applicable
requirements  of law.  Whenever any event occurs which should be set forth in an
amendment or  supplement  to the HSR Filing or any other  Filing,  Parent or the
Company,  as the case may be,  shall  promptly  inform  the other  party of such
occurrence and cooperate in filing with any government officials, such amendment
or supplement.

    5.6 Advice of Changes.  During the Executory Period,  the Company and Parent
shall promptly  advise the other to the extent there is knowledge of any change,
event or circumstance  having, or which,  insofar as can reasonably be foreseen,
could have a Company  Material  Adverse Effect or a Phase Three Material Adverse
Effect or a material  adverse  effect on the business and financial  position of
Parent or which  could  reasonably  be  expected  to  affect  the truth of their
respective representations, warranties, covenants or agreements herein provided,
however  that no such  notification  shall  affect in any  material  respect the
representations,  warranties,  covenants  or  agreements  of the  parties or the
conditions to the obligations of the parties under this Agreement.

    5.7 Approval. The Company shall (a) take or cause to be taken all such other
action as may be required by the DGCL and any other applicable law in connection
with the Merger  and this  Agreement,  in each case as  promptly  as  reasonably
possible  and  (b)   reasonably   cooperate  with  and  assist  Parent  and  its
representatives  in taking any such  actions as may  reasonably  be  required to
consummate the Merger, including obtaining the consent and approval of any third
parties or governmental  agencies.  The Stockholder shall prepare and distribute
to its members and managers any written notice and other  materials  relating to
the approval of the



<PAGE>

SWI  Distribution,  the  Contribution  Agreement  (as defined in Section  6.2(i)
below), the Merger, this Agreement and the transactions  contemplated hereby and
thereby, in accordance with the Charter and By-laws of the Company, the DGCL and
any other Federal and state laws relating to the SWI  Distribution or the Merger
or any other  transaction  relating to or  contemplated by this Agreement or the
Contribution  Agreement  (collectively,  the  "Members'  Materials");  provided,
however,  that to the extent the Company is  provided  with  reasonable  advance
notice  of a  request  for  review,  Parent  and  its  counsel  shall  have  the
opportunity to review all Members' Materials prior to delivery to the members of
the Stockholder, and provided further, that if any event occurs that is required
to be set forth in an amendment or  supplement  to any Members'  Materials,  the
Company shall  promptly  inform Parent thereof (or, if such event relates solely
to Parent,  Parent shall promptly inform the Company  thereof),  and the Company
shall  promptly  prepare  an  amendment  or  supplement  in form  and  substance
reasonably  satisfactory to Parent in accordance with the Charter and by-laws of
the Company, the DGCL and any other Federal or state laws.

    5.8 Legal Conditions to Merger.  Each party hereto shall take all reasonable
actions  necessary to comply  promptly with all legal  requirements  that may be
imposed on such party  with  respect to the Merger and will take all  reasonable
actions  necessary to cooperate with and furnish  information to the other party
or parties, as the case may be, in connection with any such requirements imposed
upon such other  party or  parties in  connection  with the  Merger.  Each party
hereto shall use their best efforts (a) to obtain (and will take all  reasonable
actions  necessary  to  promptly  cooperate  with the other  party or parties in
obtaining)  any consent,  authorization,  order or approval of, or any exemption
by, any Governmental Authority, or other third party, required to be obtained or
made by such party (or by the other  party or parties)  in  connection  with the
Merger or the  taking  of any  action  contemplated  by this  Agreement,  (b) to
defend, lift, rescind or mitigate the effect of any lawsuit,  order,  injunction
or other action adversely  affecting the ability of such party to consummate the
transactions  contemplated  hereby and (c) to fulfill all  conditions  precedent
applicable to such party pursuant to this Agreement.

    5.9 Consents.  Each party hereto shall use its best  efforts,  and the other
parties shall reasonably cooperate with such efforts, to obtain any consents and
approvals  of, or effect the  notification  of or filing  with,  each  person or
authority,  whether  private  or  governmental,  whose  consent or  approval  is
required in order to permit the  consummation of the Merger and the transactions
contemplated  hereby  and to enable the  Surviving  Corporation  to conduct  and
operate the businesses of the Company and Phase Three substantially as presently
conducted and as proposed to be conducted.

    5.10  Efforts  to  Consummate.  Subject to the terms and  conditions  herein
provided,  the parties  hereto shall use their best efforts to do or cause to be
done  all  such  acts and  things  as may be  necessary,  proper  or  advisable,
consistent  with all  applicable  laws and  regulations,  to consummate and make
effective  the  transactions  contemplated  hereby and to satisfy or cause to be
satisfied all  conditions  precedent that are set forth in Article VI as soon as
reasonably  practicable,  provided,  however, that neither Parent nor any of its
affiliates shall be under any obligation (x) to make proposals, execute or carry
out agreements or submit to orders  providing for the sale or other  disposition
or holding separate  (through the  establishment of a trust or otherwise) of any
assets or categories of assets of Parent, any of its affiliates,  the Company or
the


<PAGE>


holding  separate of the Company  Stock or (y) imposing or seeking to impose any
limitation on the ability of Parent or any of its  subsidiaries or affiliates to
acquire, hold or exercise full rights of ownership of the shares Company Stock.

    5.11 Notice of  Prospective  Breach.  Each party  hereto  shall  immediately
notify the other  parties  in writing  upon the  occurrence  of any act,  event,
circumstance  or  thing  that is  reasonably  likely  to cause  or  result  in a
representation or warranty hereunder to be untrue at the Closing, the failure of
a closing  condition  to be  achieved  at the  Closing,  or any other  breach or
violation hereof or default hereunder.

    5.12 Public  Announcements.  The parties  hereto  agree that  subject to the
public   disclosure  and  other  legal  obligations  of  Parent  and  regulatory
obligations to which each may be subject,  they shall advise and confer prior to
the issuance  (and  provide  copies to the other party prior to issuance) of any
public  announcement  or  reports or  statements  with  respect  to the  Merger;
provided,   however,   that  neither   party  nor  any  of  its   affiliates  or
representatives  will issue any report,  statement or release pertaining to this
Agreement or any  transaction  contemplated  hereby,  without the prior  written
consent  of the other  party,  such  consent  not to be  unreasonably  withheld;
further provided, however, that the provisions of the foregoing proviso shall in
no way prevent or prohibit Parent from taking any action in order to comply with
any  provisions  of the  Exchange Act or any other legal  public  disclosure  or
regulatory obligations of Parent.

    5.13  Support of Merger by Officers and  Directors.  Each party hereto shall
use its or his best  efforts  to cause  all of its  officers  and  directors  to
support the Merger and to take all actions and execute all documents  reasonably
requested  by the other  parties  hereto to carry out the intent of the  parties
with respect to the transactions contemplated hereby.

    5.14 Support of Merger by Stockholder.  The Stockholder hereby agrees to use
its  best  efforts  to  cause  the  Company  to duly  observe  and  perform  its
obligations under this Agreement.

    5.15 [Intentionally Omitted]

    5.16  Financial  Statements.  The Company will provide Parent at or prior to
the Effective Time with draft audited consolidated balance sheets of the Company
and related  draft  audited  consolidated  statements  of income,  cash flow and
shareholders'  equity as of and for the most recently  completed  fiscal year of
the Company (the "Draft  Financials");  provided that no later than fifteen (15)
days  following  the Closing  Date the Company  will  provide  Parent with final
audited  consolidated  balance  sheets of the Company and related  final audited
consolidated  statements of income, cash flow and shareholders' equity as of and
for the  most  recently  completed  fiscal  year of the  Company  that  will not
materially differ from the Draft Financials.

    5.17 Indemnification of Directors and Officers.

    (a) For six years from and after the Effective Time, Parent shall, and shall
cause the  Surviving  Corporation  to,  indemnify and hold harmless all past and
present  officers  and  directors of the Company to the same extent such Persons
are indemnified as of the date of this Agreement


<PAGE>


by the Company  pursuant to the Company  Charter and the Company Bylaws for acts
or omissions occurring at or prior to the Effective Time.

    (b) This  Section  5.17 shall  survive the  closing of all the  transactions
contemplated  hereby,  is  intended  to benefit the  indemnified  parties  under
Section 5.17 and their  respective heirs and personal  representatives  (each of
which shall be entitled to enforce  this Section 5.17 against the Parent and the
Surviving Corporation, as the case may be, as a third-party beneficiary hereof).

    5.18 Registration Obligation. Not later than 30 days after the Closing Date,
Parent  shall  prepare  and file  with  the SEC a  registration  statement  (the
"Registration  Statement")  on Form S-3, or any other  filing form which  Parent
shall deem appropriate,  with respect to the sale of the shares of Merger Shares
to be  held  by any  Stockholder  or a  member  of the  Stockholder  immediately
following the Effective  Time (the  "Affiliate  Shares").  Parent shall take all
reasonable steps necessary to ensure that the  Registration  Statement does not,
as of its  effective  date,  contain any untrue  statement of a material fact or
omit to state a material fact required to be stated therein or necessary to make
the statements therein not misleading. Parent shall use its best efforts to have
the Registration  Statement  declared effective as soon as practicable after the
Closing  Date and shall keep the  Registration  Statement  effective  subject to
appropriate "blackout" periods and until the earlier of (i) eighteen (18) months
after its effective date, (ii) all Merger Shares have been sold  thereunder,  or
(iii) all Merger Shares may be sold without registration under the 1933 Act.

    5.19 Stock Exchange  Listing.  Parent shall use all commercially  reasonable
efforts  to have  authorized  for  quotation  on Nasdaq  National  Market,  upon
official  notice of  issuance,  the Merger  Shares  and shares of Parent  Common
Stock, if any, issuable upon exercise of the Warrant.

    5.20  Assumption of Tax  Liability.  The Surviving  Company shall assume the
obligation for the accumulated tax liability of the Company,  other than the SWI
Distribution  Liability,  if any,  for the period from March 1, 2000 through the
Closing Date.

                                   ARTICLE VI

                              CONDITIONS PRECEDENT

    6.1 Conditions to Each Party's Obligations. The obligations of each party to
perform this Agreement and to effect the Merger are subject to the  satisfaction
of the following  conditions,  at or prior to the Closing  unless waived (to the
extent such conditions can be waived) by all parties hereto:

    (a)  Stockholder  Approval;  Certificate  of Merger.  This Agreement and the
Merger shall have been duly and validly  approved and adopted by the Stockholder
of the  Company  in  accordance  with  the DGCL and the  Company's  Charter  and
By-laws.


<PAGE>


    (b)  Approvals.  All  authorizations,  consents,  orders or approvals of, or
declarations  or filings with or  expiration of waiting  periods  imposed by any
Governmental  Authority  necessary  for  the  consummation  of the  transactions
contemplated hereby shall have been obtained or made or shall have occurred.

    (c) Legal Action. No temporary restraining order,  preliminary injunction or
permanent  injunction or other order  preventing the  consummation of the Merger
shall  have been  issued by any  Federal  or state  court or other  Governmental
Authority and remain in effect.

    (d)  Legislation.  No  Federal,  state,  local or foreign  statute,  rule or
regulation  shall have been enacted  which  prohibits  the  consummation  of the
transactions  contemplated  by this  Agreement or any of the  conditions  to the
consummation of such transactions.

    6.2 Conditions to Obligations of Parent and Acquisition Sub. The obligations
of Parent to perform  this  Agreement  and of  Acquisition  Sub to perform  this
Agreement  and effect the Merger,  at or prior to the Closing are subject to the
satisfaction  of the  following  conditions  unless  waived (to the extent  such
conditions can be waived) by Parent and Acquisition Sub:

    (a) Representations  and Warranties of the Company and the Stockholder.  The
representations  and warranties of the Company and the  Stockholder set forth in
Section 3.1 and 3.2 hereof  shall be true and correct in all  material  respects
(except for any  representation  or warranty  that by its term is  qualified  by
materiality,  in which case it shall be true and correct in all  respects) as of
the  Closing  Date  (excluding  any   representation  or  warranty  that  refers
specifically to the date of this Agreement,  "the date hereof" or any other date
other than the Closing Date) as though made on and as of the Closing  Date,  and
Parent and Acquisition Sub shall have received  certificates signed by the Chief
Executive  Officer or  President  of the  Company  and the  Stockholder  to that
effect.

    (b)  Performance  of  Obligations  of the Company and the  Stockholder.  The
Company and the  Stockholder  shall have performed in all material  respects the
obligations  required to be performed by it and them,  respectively,  under this
Agreement  prior to or as of the Closing Date,  and Parent and  Acquisition  Sub
shall  have  received a  certificate  signed by the Chief  Executive  Officer on
behalf of the Company and the Stockholder, respectively, to that effect.

    (c)  Authorization  of  Merger.  All  actions  necessary  to  authorize  the
execution, delivery and performance of this Agreement, the Certificate of Merger
and the Related Agreements by the Company and the consummation of the Merger and
the other transactions  contemplated hereby and thereby shall have been duly and
validly taken by the Board of Directors of the Company,  and the Company and the
Stockholder  shall  have full  power and right to effect the Merger on the terms
provided herein.

    (d) Opinion of the Company's Counsel.  Parent and Acquisition Sub shall have
received an opinion dated the Closing Date of Cooley Godward LLP, counsel to the
Company, substantially in form attached hereto as Exhibit I.


<PAGE>


    (e) Consents and Approvals.  Parent and  Acquisition Sub shall have received
duly  executed  copies  of all  consents  and  approvals  contemplated  by  this
Agreement or the Company Disclosure Schedule, in form and substance satisfactory
to Parent and Acquisition Sub.

    (f) Government Consents, Authorizations,  Etc. All consents, authorizations,
orders or approvals  of, and filings or  registrations  with,  any  Governmental
Authority  which  are  required  for  the  consummation  by the  Company  of the
transactions contemplated hereby and thereby shall have been obtained or made.

    (g)  Related  Agreements.  Each of the Related  Agreements  shall be in full
force and effect as of the  Effective  Time and become  effective in  accordance
with  the  respective  terms  thereof  and  the  actions  required  to be  taken
thereunder by the parties thereto  immediately prior to the Effective Time shall
have  been  taken,  and each  person  or  entity  who or which  is  required  or
contemplated by the parties hereto to be a party to any Related Agreement who or
which did not  theretofore  enter into such Related  Agreement shall execute and
deliver such Related  Agreement.  In addition,  the Designated Persons that hold
shares of Company Stock representing,  in the aggregate,  and when combined with
the  aggregate  number of shares of Company  Stock  then held by the  Designated
Persons,  not less than ninety-five  percent (95%) of the outstanding  shares of
Company Stock, shall have entered into Lock-Up Agreements with Parent.

    (h)  Absence of  Material  Adverse  Change.  There shall have been no change
having a Company  Material  Adverse  Effect or a Phase  Three  Material  Adverse
Effect prior to the Closing provided,  however, that for purposes of determining
whether there shall have been a Company Material Adverse Effect or a Phase Three
Material  Adverse Effect,  (i) any adverse change  resulting from or relating to
general  business or economic  conditions  shall be disregarded (ii) any adverse
changes  resulting  from or  relating  to  conditions  generally  affecting  the
industry in which the Company  competes shall be  disregarded  (iii) any adverse
change  resulting from or relating to the announcement or pendency of the Merger
or any of the  other  transactions  contemplated  by  this  Agreement  shall  be
disregarded,  and (iv) any  adverse  changes  resulting  from or relating to the
taking of any action contemplated by this Agreement shall be disregarded.

    (i) SWI Distribution/Contribution Agreement. The Stockholder and each of its
members  shall have entered into a  Contribution  Agreement  (the  "Contribution
Agreement"), substantially in the form of Exhibit L attached hereto, pursuant to
which, among other matters, the members of Stockholder  (representing all of the
former  stockholders  of the  Company) (i) shall have  transferred  all of their
shares of Company Stock to the Stockholder in exchange for membership  interests
in  the  Stockholder,  (ii)  shall  have  consented  to the  termination  of the
Stockholder  Agreement  dated  August 19,  1999 by and among the Company and the
parties  thereto,  and (iii) waived any rights of first  refusal with respect to
such shares of Company Stock, including any such rights under Article XIV of the
Company's Bylaws. The SWI Distribution and the transactions  contemplated by the
Contribution  Agreement  shall  have  been  consummated  in a manner  reasonably
satisfactory to Parent.

    (j)Resignation of Directors and Officers.  The directors and officers of the
Company  and Phase  Three  immediately  prior to the  Effective  Time shall have
resigned as



<PAGE>

directors and officers of the Surviving Corporation and Phase Three effective as
of the  Effective  Time;  except that,  it is currently  contemplated  that Mike
Adamski  shall  serve  as  President  of the  Surviving  Corporation  after  the
consummation  of the Merger.  The  employment of each of Mark B. Kristof,  Frank
Messman and  Christopher  Wilno with the Company  shall have been  terminated on
terms  satisfactory  to Parent,  provided that such  termination  shall include,
without limitation, the termination of (i) the employment agreement entered into
by Frank  Messman  and SWI as of October  22,  1998 and  assumed by the  Company
effective August 13, 1999, and (ii) the Employment  Agreement by the Company and
Mark B. Kristof shall have been terminated on terms satisfactory to Parent. That
certain  Severance  Agreement  between the Company and Scott  Drouillard and the
Company and all of the Company's obligations  thereunder shall have been assumed
by SWI and Scott  Drouillard shall have consented to such assumption in a manner
satisfactory to Parent.

    (k) Company  Option  Plans.  The Company  shall have taken all corporate and
Stockholder  action to terminate the Company Option Plans and all of the Company
Options shall have been exercised in full or terminated.

    (l) Stockholder Members Investment  Representations.  Each of the members of
the Stockholder shall, as part of the Contribution Agreement,  have delivered to
the Stockholder a representation,  in a form reasonably  satisfactory to Parent,
that  such  member is an  accredited  investor,  as such term is used  under the
Securities Act of 1933, as amended, and the rules and regulations thereunder.

    (m) [Intentionally Omitted]

    (n) Delivery of Closing  Financial  Certificate.  Parent and Acquisition Sub
shall have received a certificate in the form attached hereto as Schedule 6.2(n)
(the "Closing Financial Certificate"), dated as of the Closing Date, prepared by
the Company, setting forth an estimate of the Net Working Capital of the Company
as of the Closing Date equal to $3,339,000 (the  "Estimated  Company Net Working
Capital"),  which is the estimated  amount of Net Working Capital of the Company
as of the Closing Date.  For the purposes of the Closing  Financial  Certifcate,
the  estimated  accumulated  tax  liability of the  Company,  other than the SWI
Distribution  Liability,  if any,  for the period from March 1, 2000 through the
Closing Date shall be $400,000  (the  "Estimated  2000 FY Tax  Liability").  The
parties  acknowledge  and agree that for the purposes of  determining  Estimated
Company Net  Working  Capital and Actual  Company Net Working  Capital  (defined
below),  the  liabilities of the Company shall not include (i) net cash advances
made to Phase Three by its then current parent prior to February 29, 2000;  (ii)
income taxes accrued subsequent to February 29, 2000; and (iii) the CIBC Fee.

    (o)  Employment.  As of the  Closing  Date,  the  Company  shall  employee a
sufficient number of employees to operate in the ordinary course the business of
the Company, as determined by Parent in good faith.

    (p) Additional Documents. The Parent and Acquisition Sub shall have received
the following documents:


<PAGE>


        (i) from Phase  Three a  certificate  of good  standing  of Phase  Three
issued by the  Secretary  of State of the  State of  California  dated  within 7
business days of the Closing Date;

        (ii) from the Company (1) a certificate  of good standing of the Company
issued  by the  Secretary  of State  of the  State of  Delaware  dated  within 7
business  days of the Closing Date,  (2) a  certificate  as to the Company's due
qualification and license to do business issued by the Secretary of State of the
State of  California  dated  within 7 business  days of the Closing Date and (3)
certificates  signed by the  President  and Secretary of the Company in the form
attached hereto as Exhibit J.

        (iii) from the Stockholder (1) a certificate of full force and effect of
the Stockholder  issued by the Secretary of State of the State of Delaware dated
within 7 business days of the Closing Date, and (2)  certificates  signed by the
President  and  Secretary  of the  Stockholder  in the form  attached  hereto as
Exhibit J.

    (q) Term Debt and Notes.

        (i) The Amendment to Loan and Security  Agreement (the "Loan Amendment")
shall have been entered into by and among Stockholder,  CCS, Parent,  SWI, Fleet
Capital Corporation  ("Fleet"),  First Source Financial LLP ("First Source") and
certain other parties thereto,  pursuant to which,  among other matters,  SWI or
the Stockholder  shall have fully assumed all of the then outstanding  principal
amount and interest of any debt  outstanding  and payable by the Company,  Phase
Three,  SWI or any of their  Affiliates  to Fleet and First  Source  (the  "Term
Debt"), including, but not limited to, the debt referred to in the documents set
forth in  Schedule  6.2(q)(i)  attached  hereto,  in  excess of  $10,000,000  in
aggregate principal amount (the "Retained Debt").

        (ii) SWI and/or the Stockholder shall have fully assumed all of the then
outstanding  principal and interest of any debt  outstanding  and payable by the
Company,  Phase Three, SWI or any of their Affiliates pursuant to any promissory
notes  executed by SWI, Phase Three or the Company in favor of any member of the
Stockholder  or any other  Affiliate  of SWI,  Phase  Three,  the Company or the
Stockholder  immediately  prior to the Effective Time (the "Notes"),  including,
but not  limited  to,  the  promissory  notes set forth on  Schedule  6.2(q)(ii)
attached hereto.

        (iii) SWI and/or  Stockholder shall have fully assumed the Term Debt and
the  Notes.  The  Company  and Phase  Three  shall not have any  obligations  or
liabilities  under the Term Debt, the Notes or any of the documents set forth on
Schedule  6.2(q)(i)  or Schedule  6.2(q)(ii).  The Company and Phase Three shall
have been removed as a  promissor,  guarantor  and/or party under any  documents
relating to the Term Debt and the Notes, including,  without limitation,  any of
the documents set forth on Schedule 6.2(q)(i) or Schedule 6.2(q)(ii).  The Phase
Three stock  certificate(s)  that had been held by Fleet to secure the Term Debt
shall have been delivered to Parent.  No  Encumbrances  shall be on, in place or
exist  with  regard  to any of the  assets  of the  Company  or  Phase  Three in
connection with the Term Debt.


<PAGE>


    (r) Profit  Sharing  Plan  Prior to the  Closing  Date,  the  Central  Coast
Surfboards,  Inc.  Profit  Sharing  Plan (the  "Profit  Sharing  Plan") shall be
terminated and accounts of participants shall be 100% vested, in accordance with
applicable law and the provisions of the Profit Sharing Plan.

    6.3 Conditions to Obligations of the Company. The obligations of the Company
to perform  this  Agreement  and the  Certificate  of Merger are  subject to the
satisfaction  of the  following  conditions  unless  waived (to the extent  such
conditions can be waived) by the Company:

    (a)  Representations  and  Warranties  of Parent.  The  representations  and
warranties of Parent and  Acquisition  Sub set forth in Section 3.3 hereof shall
be true and correct in all material  respects (except for any  representation or
warranty that by its terms is qualified by  materiality,  in which case it shall
be true and correct in all  respects)  as of the  Closing  Date  (excluding  any
representation  or  warranty  that  refers  specifically  to  "the  date of this
Agreement,  "the date hereof" or any other date other than the Closing  Date) as
though made on and as of the Closing Date, and the Company shall have received a
certificate signed by the Chief Executive Officer or President of Parent and the
President of Acquisition Sub to that effect.

    (b)  Performance of Obligations of Parent and  Acquisition  Sub.  Parent and
Acquisition Sub shall have performed in all material  respects their  respective
obligations  required  to be  performed  by them  under this  Agreement  and the
Certificate  of Merger prior to or as of the Closing Date and the Company  shall
have  received a certificate  signed by the Senior Vice  President of Parent and
President of Acquisition Sub to that effect.

    (c) Related Agreements. Parent shall have executed and delivered the Related
Agreements to which it is a party and all other agreements to which Parent is to
be party pursuant to the terms of Section 4.1 and each such  agreement  shall be
in full force and effect in accordance with its terms.

    (d) Stock Certificates. Parent shall have delivered a letter to its transfer
agent  directing  the  transfer  agent  to  deliver  the  Merger  Shares  to the
Stockholder and Escrow Agent, as applicable.

    (e)  Stockholder  Approval.  This  Agreement  and the Merger shall have been
approved by the  affirmative  vote of at least (i) a majority of the outstanding
shares of Company  Common  Stock,  and (ii)  seventy-five  percent  (75%) of the
Series A Preferred Stock and Series B Preferred Stock, each voting separately as
a class.

    (f)  Absence of  Material  Adverse  Change.  There shall have been no change
having a Parent Material Adverse Effect prior to the Closing provided,  however,
that for purposes of determining whether there shall have been a Parent Material
Adverse  Effect (i) any  adverse  change  resulting  from or relating to general
business or economic  conditions  shall be  disregarded  (ii) any adverse change
resulting  from or relating to  conditions  generally  affecting the industry in
which  the  Parent  competes  shall be  disregarded  (iii)  any  adverse  change
resulting from or relating to the  announcement or pendency of the Merger or any
of the other  transactions


<PAGE>


contemplated by this Agreement shall be disregarded, and (iv) any adverse change
resulting  from or  relating  to the taking of any action  contemplated  by this
Agreement shall be disregarded.

    (g) Loan  Amendment.  Parent  shall have,  pursuant to the terms of the Loan
Amendment, paid-off $10,000,000 of the Term Debt.

    (h) Additional Documents.  The Stockholder shall have received the following
documents from Parent or Acquisition Sub, as the case may be:

        (i)  certificates  of good  standing  of  Parent  and  Acquisition  Sub,
respectively,  issued by the  Secretary of State of the State of Delaware  dated
within 7 business days of the Closing Date, and

        (ii)  certificates  signed by the  President and Secretary of Parent and
Acquisition Sub, respectively, in the form attached hereto as Exhibit J.

    (i) CIBC Fee. Parent shall have paid the CIBC Fee.

                                   ARTICLE VII

                              ADDITIONAL AGREEMENTS

    7.1 Certain  Information  Required by the Code. Each holder of Company Stock
or  Company  Options  who  holds  ten  percent  (10%) or more (by  value) of the
interests in the Company immediately prior to the Merger,  within the meaning of
Section 1060(e) of the Code, and who, in connection with the Merger, enters into
a Non-Competition Agreement or other agreement with the Company or the Surviving
Corporation  (or is related to any person who enters  into any such  contract or
agreement,  within the  meaning of Section  267(b) or Section  707(b)(1)  of the
Code) shall furnish  Parent with any  information  required  pursuant to Section
1060(e)  of the Code at such time and in such  manner as Parent  may  request in
order to comply with Section 1060(e) and any regulations promulgated thereunder.

    7.2 Restriction on Transfer.
        -----------------------

    (a) The  shares of  Parent  Common  Stock to be  issued  to the  Stockholder
pursuant  to the  Merger and any  shares of  capital  stock or other  securities
received with respect thereto (collectively,  the "Restricted Securities") shall
not be sold, transferred, assigned, pledged, encumbered or otherwise disposed of
(each, a "Transfer")  except upon the  conditions  specified in this Section 7.2
and  except  for the  pledge  of such  shares in  connection  with the Term Debt
assumed by SWI,  which  conditions  are intended to insure  compliance  with the
provisions of the Securities Act. The Stockholder  shall observe and comply with
the  Securities  Act  and  the  rules  and  regulations  promulgated  by the SEC
thereunder  as now in effect or hereafter  enacted or  promulgated,  and as from
time to time amended,  in connection with any Transfer of Restricted  Securities
beneficially owned by the stockholder.



<PAGE>


    (b)  Each  certificate  representing  Restricted  Securities  issued  to the
Stockholder  and each  certificate  for such  securities  issued  to  subsequent
transferees of any such  certificate  shall (unless  otherwise  permitted by the
provisions  of  Sections  7.2(c)  and 7.2(d)  hereof)  be  stamped or  otherwise
imprinted with a legend in substantially the following form:

         "THE SECURITIES  REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR
         INVESTMENT  AND HAVE NOT BEEN  REGISTERED  UNDER THE  SECURITIES ACT OF
         1933,  AS AMENDED,  OR ANY  APPLICABLE  STATE  SECURITIES OR "BLUE-SKY"
         LAWS. THESE SECURITIES MAY NOT BE SOLD, TRANSFERRED, ASSIGNED, PLEDGED,
         ENCUMBERED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF SUCH REGISTRATION
         OR  AN  EXEMPTION  THEREFROM.   ADDITIONALLY,  THE  TRANSFER  OF  THESE
         SECURITIES IS SUBJECT TO THE CONDITIONS SPECIFIED IN SECTION 7.2 OF THE
         AGREEMENT AND PLAN OF  REORGANIZATION  DATED AS OF _______,  2000 AMONG
         ALLOY ONLINE, INC., ALLOY ACQUISITION SUB, INC., KUBIC MARKETING,  INC.
         AND THE OTHER  SIGNATORIES  THERETO AND NO TRANSFER OF THESE SECURITIES
         SHALL BE VALID OR EFFECTIVE  UNTIL SUCH CONDITIONS HAVE BEEN FULFILLED.
         UPON THE FULFILLMENT OF CERTAIN OF SUCH  CONDITIONS,  ALLOY ONLINE INC.
         HAS  AGREED  TO  DELIVER  TO THE  HOLDER  HEREOF AN ALLOY  ONLINE  INC.
         CERTIFICATE,  NOT BEARING THIS LEGEND,  FOR THE SECURITIES  REPRESENTED
         HEREBY  REGISTERED  IN THE NAME OF THE  HOLDER  HEREOF.  COPIES OF SUCH
         AGREEMENT  MAY BE  OBTAINED AT NO COST BY WRITTEN  REQUEST  MADE BY THE
         HOLDER OF RECORD OF THIS  CERTIFICATE  TO THE SECRETARY OF ALLOY ONLINE
         INC."

    (c) Upon approval of the Merger by the Stockholder as  contemplated  hereby,
the  Stockholder  is deemed to agree  (and by  execution  and  delivery  of this
Agreement and the Lock-Up  Agreement  the  Stockholder  confirms its  agreement)
that,  prior to any Transfer of Restricted  Securities to give written notice to
Parent of  Stockholder's  intention to effect such Transfer and to comply in all
other  respects with the  provisions of this Section 7.2. Each such notice shall
describe  the  manner  and  circumstances  of  the  proposed  Transfer  and,  if
reasonably  requested by Parent,  shall be accompanied  by the written  opinion,
addressed to Parent,  of counsel for the holder of such  Restricted  Securities,
stating that in the opinion of such counsel  (which opinion and counsel shall be
reasonably  satisfactory  to Parent) such  proposed  transfer does not involve a
transaction   requiring   registration  or   qualification  of  such  Restricted
Securities  under the Securities Act or the securities or "blue-sky" laws of any
relevant  state of the United  States.  The holder  thereof  shall  thereupon be
entitled to Transfer such Restricted  Securities in accordance with the terms of
the notice delivered by it to Parent.  Notwithstanding anything contained herein
to the contrary,  no opinion shall be required for a distribution of shares from
Stockholder to its members.  Each certificate or other instrument evidencing the
securities issued upon the Transfer


<PAGE>


of any such  Restricted  Securities  (and each  certificate or other  instrument
evidencing any un-transferred  balance of such Restricted Securities) shall bear
the legend set forth in Section  7.2(b) unless (x) in such opinion of counsel of
Parent  registration  of any future  Transfer is not required by the  applicable
provisions of the Securities Act or (y) Parent shall have waived the requirement
of such  legends.  No holder of any  Restricted  Securities  shall  Transfer any
Restricted  Securities  until such  opinion of  counsel  has been given  (unless
waived by Parent or unless such opinion is not required in  accordance  with the
provisions of this Section 7.2(c)).

    (d)  Notwithstanding  the  foregoing  provisions  of this  Section  7.2, the
restrictions  imposed by this Section 7.2 upon the transferability of Restricted
Securities  shall  cease  and  terminate  when (i) any such  shares  are sold or
otherwise disposed of pursuant to an effective  registration statement under the
Securities Act or as otherwise  contemplated by Section 7.2(c) and,  pursuant to
Section  7.2(c),  the  securities  so  transferred  are not required to bear the
legend  set  forth in  Section  7.2(b)  or (ii) the  holder  of such  Restricted
Securities has met the requirements  for Transfer of such Restricted  Securities
pursuant to subparagraph (k) of Rule 144.  Whenever the restrictions  imposed by
this Section 7.2 shall terminate,  as herein provided,  the holder of Restricted
Securities as to which such  restrictions  have terminated  shall be entitled to
receive  from  Parent,  without  expense,  a new  certificate  not  bearing  the
restrictive  legend set forth in Section  7.2(b)  and not  containing  any other
reference to the restrictions imposed by this Section 7.2.

    (e) To  enforce  the  restrictions  set  forth  in  this  Section  7.2,  the
Stockholder  understands and agrees that Parent,  at its  discretion,  may cause
stop  transfer  orders to be placed  with its  transfer  agent  with  respect to
certificates  for Restricted  Securities  owned by the Stockholder but not as to
certificates  for such shares of Parent  Common Stock as to which the legend set
forth in paragraph (b) of this Section 7.2 is no longer required  because one or
more of the conditions set forth in Section 7.2(d) shall have been satisfied, in
the event of a proposed  transfer in  violation or breach of this Section 7.2 or
that is or may otherwise be unlawful.

    7.3 Confidentiality.
        ---------------

    (a) The  Stockholder  acknowledges  and recognizes  that the Company Subject
Business (as defined  below) has been  conducted  or is currently  planned to be
conducted  by  the  Company  and  Phase  Three,  and  further  acknowledges  and
recognizes  the highly  competitive  nature of the industry in which the Company
Subject  Business is involved and that,  accordingly,  in  consideration  of the
premises  contained herein,  the consideration to be received  hereunder and the
direct and indirect benefits to the Stockholder of the transactions contemplated
hereby,  and in  consideration of and as an inducement to Parent and Acquisition
Sub to  enter  into  to  this  Agreement  and  to  consummate  the  transactions
contemplated  hereby,  from and after the Effective Time, the Stockholder  shall
not (and shall cause each of their respective  affiliates and subsidiaries,  and
the officers, directors, employees,  equityholders,  advisors and agents of them
and their affiliates and subsidiaries not to) use or disclose to any person, any
Company Confidential  Information or the terms and conditions of this Agreement,
for any  reason or purpose  whatsoever,  nor shall it or they make use of any of
the Company Confidential  Information for its own purposes or for the benefit of
any Person except (i) in order to  facilitate  the  fulfillment  of such party's
obligations hereunder,  (ii) to Parent and the Surviving


<PAGE>


Corporation,  (iii) as required by law or judicial process,  (iv) as required to
fulfill  legal  and  regulatory  obligations,  if any,  or (v) to  such  party's
attorneys,  accountants,  other  advisors,  officers,  employees,  directors and
equityholders,  as applicable, provided that such third party agrees to be bound
by the  confidentiality  provisions  hereof.  For  purposes  of this  Agreement,
"Company  Confidential  Information" shall mean Intellectual  Property Rights of
the Company,  Phase Three, the Surviving Corporation or Parent or its affiliates
and all  information  of a  proprietary  nature  relating to the Company,  Phase
Three,  the  Surviving  Corporation  or Parent or its  affiliates or the Company
Subject  Business  (other than  information  that is in the public domain at the
time of receipt thereof by the Company or otherwise becomes public other than as
a result of the  breach  by the  Company  or the  Stockholder  of its  agreement
hereunder or is rightfully received from a third party without any obligation of
confidentiality  to Parent or the Company or is  independently  developed by the
Company) and the terms and  conditions of this  Agreement.  As used herein,  the
term "Company  Subject  Business"  shall mean (i) the business of the Company or
Phase Three and (ii) the business of Parent or any of its affiliates.

    (b) The Parent and  Acquisition  Sub  acknowledge and recognize that the SWI
Business (as defined  below) has been  conducted  or is currently  planned to be
conducted by SWI, and further  acknowledge and recognize the highly  competitive
nature  of the  industry  in  which  the SWI  Business  is  involved  and  that,
accordingly,   in  consideration   of  the  premises   contained   herein,   the
consideration to be received  hereunder and the direct and indirect  benefits to
the Parent and Acquisition Sub of the transactions  contemplated  hereby, and in
consideration  of and as an  inducement  to  Stockholder  to enter  into to this
Agreement and to consummate the transactions contemplated hereby, from and after
the Effective  Time,  the  Stockholder  shall not (and shall cause each of their
respective affiliates and subsidiaries, and the officers, directors,  employees,
equityholders, advisors and agents of them and their affiliates and subsidiaries
not to) use or disclose to any person,  any SWI Confidential  Information or the
terms and conditions of this  Agreement,  for any reason or purpose  whatsoever,
nor shall it or they make use of any of the SWI Confidential Information for its
own purposes or for the benefit of any person  except (i) in order to facilitate
the  fulfillment  of  such  party's  obligations  hereunder,  (ii) to SWI or the
Stockholder,  (iii) as required by law or judicial process,  (iv) as required to
fulfill  legal  and  regulatory  obligations,  if any,  or (v) to  such  party's
attorneys,  accountants,  other  advisors,  officers,  employees,  directors and
equityholders,  as applicable, provided that such third party agrees to be bound
by the confidentiality  provisions hereof. For purposes of this Agreement,  "SWI
Confidential  Information" shall mean Intellectual Property Rights of SWI or the
Stockholder,  or its  affiliates  and all  information  of a proprietary  nature
relating to SWI or Stockholder or its affiliates or the SWI Business (other than
information  that is in the public domain at the time of receipt  thereof by SWI
or the  Stockholder  or otherwise  becomes  public other than as a result of the
breach by Parent or Acquisition Sub of its agreement  hereunder or is rightfully
received from a third party without any obligation of  confidentiality to SWI or
the Stockholder or is independently  developed by the Parent or Acquisition Sub)
and the terms and conditions of this  Agreement.  As used herein,  the term "SWI
Business"  shall  mean  the  business  of the  Stockholder  or SWI or any of its
affiliates.

    7.4 Profit Sharing Plan/IRS.  As soon as reasonably  practicable  following,
but in no event later than 90 days following,  the Closing Date, the Stockholder
shall file or shall cause to be filed with the Internal  Revenue Service ("IRS")
a request for a favorable  determination  upon



<PAGE>


termination  of the  Profit  Sharing  Plan,  in  accordance  with such rules and
regulations  governing such filings.  The Stockholder shall take such actions as
the IRS may  require  to  obtain  such a  determination  and  shall  provide  to
Acquisition Sub copies of the filing, and all correspondence to and from the IRS
with  respect  to such  filing,  including,  without  limitation,  a copy of the
favorable  determination letter ultimately issued by the IRS in response to such
filing


                                  ARTICLE VIII

                                 INDEMNIFICATION


    8.1 Definitions.  As used in this Agreement,  the following terms shall have
the following meanings:

    (a)  "Affiliate" as to any person means any entity,  directly or indirectly,
through one or more intermediaries,  controlling,  controlled by or under common
control with such person.

    (b) "Event of Indemnification" shall mean the following:

        (i)  with  respect  to  Parent,   Acquisition   Sub  and  the  Surviving
    Corporation (a "Parent Event of Indemnification"),

             (1)  the  breach  or  misrepresentation  of any  representation  or
        warranty contained in Section 3.1 or 3.2 of this Agreement,  the Company
        Disclosure Schedule, or any Exhibit or Schedule hereto;

             (2) the breach or misrepresentation of any agreement or covenant of
        the Company or the  Stockholder  contained  in this  Agreement or in the
        Company  Disclosure  Schedule,   any  Exhibit  hereto  or  any  document
        delivered in connection herewith;

             (3) any  claim,  demand,  liability  or  obligation  of any  nature
        whatsoever,  which arose or was incurred on or before the Closing  Date,
        or which was based on events occurring on or before the Closing Date, or
        which was based on products  sold or services  performed by the Company,
        Phase Three,  SWI, or the  stockholders  of the Company on or before the
        Closing Date,  notwithstanding that the date on which the claim, demand,
        liability  or  obligation  may  arise or  become  manifest  is after the
        Closing Date,  other than  liabilities  or obligations of the Company or
        Phase  Three  arising  after  the  Closing  Date  under   contracts  and
        agreements  entered into prior to the Closing Date that are disclosed on
        the Company Disclosure Schedule; or

             (4)  any  claim,  demand,  liability  or  obligation  sustained  or
        suffered  by  the  Company,   Phase  Three,   Parent  or  the  Surviving
        Corporation,  or any of them, arising from or in connection with (A) the
        action  of  the  Stockholder   required  to


<PAGE>

        approve  the   transactions   contemplated   by  this   Agreement,   the
        Contribution Agreement and the Related Agreements,  or (B) any assertion
        of  impropriety by the  Stockholder of the Company  against the Company,
        Phase Three, Parent or the Surviving  Corporation,  or any of them, with
        respect to any actions or  transactions  of or involving  the Company or
        Phase  Three  prior  to or at  the  Effective  Time  (including  without
        limitation, the actions and transactions contemplated by this Agreement,
        the Certificate of Merger and the Related Agreements);  provided that an
        Event of Indemnification  shall not include (x) liabilities set forth on
        the Company Financial Statements,  (y) liabilities set forth on Schedule
        3.1(f),  or (z)  liabilities  accrued in the ordinary course of business
        after  the  date of the  Company  Balance  Sheet  other  than  any  such
        liabilities under this subsection (z) that should have been disclosed on
        the Company Disclosure Schedule but were not.

        (ii)  with  respect  to  the  Stockholder  (a   "Stockholder   Event  of
    Indemnification"),

             (1) the breach or misrepresentation by Parent or Acquisition Sub of
        any  representation  or  warranty  contained  in  Section  3.3  of  this
        Agreement or any Exhibit or Schedule hereto; or

             (2) the breach or misrepresentation of any agreement or covenant of
        Parent or  Acquisition  Sub  contained  in this  Agreement,  any Exhibit
        hereto or any document delivered in connection herewith.

    (c) "Indemnified Persons" shall mean and include:

        (i)  with  respect  to  a  Parent  Event  of  Indemnification,   Parent,
    Acquisition  Sub  and  the  Surviving   Corporation  and  their   respective
    Affiliates,   successors  and  assigns,  and  the  respective  officers  and
    directors of each of the foregoing; or

        (ii) with respect to a Stockholder Event of Indemnification, Stockholder
    and its respective  Affiliates,  successors and assigns,  and the respective
    officers and directors of each of the foregoing.

    (d) "Indemnifying Persons" shall mean and include:

        (i) with  respect  to a Parent  Event of  Indemnification,  prior to the
    Closing,  the Company,  the  Stockholder  and each of its or his  respective
    successors,  assigns,  heirs and legal  representatives  and estates, as the
    case may be and (B) on and after the Closing, the Stockholder and its or his
    respective successors, assigns, heirs and legal representatives and estates,
    as the case may be (the "Stockholder Indemnifying Parties"); or

        (ii) with respect to a Stockholder Event of Indemnification,  Parent and
    Acquisition Sub and each of its or his respective successors, assigns, heirs
    and  legal  representatives  and  estates,  as the case may be (the  "Parent
    Indemnifying Parties").


<PAGE>


    (e) "Losses"  shall mean any and all losses,  demands,  actions or causes of
action, suits, proceedings,  investigations,  arbitrations,  claims assessments,
shortages,   damages,   liabilities   (contingent   or   otherwise),   payments,
obligations,  expenses (including  reasonable attorneys' and accountants' fees),
assessments, Taxes (including interest or penalties thereon) sustained, suffered
or incurred by any  Indemnified  Person  arising from or in connection  with any
such matter that is the subject of indemnification under Section 8.2 hereof.

    8.2 Indemnification Generally.

    (a) The  Indemnifying  Persons shall indemnify the Indemnified  Persons from
and against any and all Losses  arising from or in connection  with any Event of
Indemnification.

    (b) Any Losses arising from a Parent Event of Indemnification  shall be paid
from the Escrow Fund (as defined in the Indemnity  Escrow  Agreement),  provided
that the indemnification  obligations of the Stockholder after the Closing shall
be limited to the  amounts  deposited  in the Escrow  Fund;  and (other  than in
connection  with  Fraud  Claims,  Tax,  Title or  Environmental  Claims,  or SWI
Distribution   Liability  Claims  (each  as  defined  below)).   To  the  extent
applicable,  a Parent Event of  Indemnification  shall be effected in accordance
with the terms and conditions of the Indemnity Escrow Agreement.

    (c) The indemnification obligations of the Parent Indemnifying Parties shall
be limited to $10,000,000.

    (d) No payment for Losses shall be made until the aggregate amount of Losses
incurred  by an  Indemnified  Person  exceeds  $250,000  after  which  point the
Indemnifying  Persons shall  indemnify the  Indemnified  Persons for all accrued
Losses, including the first $250,000 of such Losses.

    (e) Notwithstanding any of the foregoing,  nothing contained in this Section
8.2 shall in any way limit, impair, modify or otherwise affect the rights of the
Indemnified  Persons (including rights available under the Securities Act or the
Exchange  Act) nor shall there be any  limitation  of liability of  Indemnifying
Persons in connection with any of such rights of the Indemnified  Persons (A) to
bring any claim,  demand,  suit or cause of action  otherwise  available  to the
Indemnified Persons based upon (i) an allegation or allegations that the Company
and/or the  Indemnifying  Persons,  or any of them,  had an intent to defraud or
made a willful, intentional or reckless misrepresentation or willful omission of
a material fact in connection with this Agreement,  the Certificate of Merger or
the  Related  Agreements  and the  transactions  contemplated  hereby or thereby
("Fraud  Claims"),  (ii) any  alleged  breach of any of the  representations  or
warranties contained in Sections 3.1(c), 3.1(g), 3.1(p) or 3.2(a) (a "Title, Tax
or  Environmental  Claim"),  or  (iii)  the  SWI  Distribution  Liability  ("SWI
Distribution  Liability  Claims") or (B) to enforce  any  judgment of a court of
competent  jurisdiction  which finds or determines  that the Company  and/or the
Indemnifying Persons, or any of them, had an intent to defraud or made a willful
misrepresentation  or  omission  of a  material  fact in  connection  with  this
Agreement or the Certificate of Merger and the transactions  contemplated hereby
or thereby.  Notwithstanding  the  foregoing or anything to the contrary in this
Agreement,  the  indemnification  obligations  of the  Stockholder  Indemnifying
Parties  after  Closing  pursuant to


<PAGE>


this  Section  8.2(e)  shall be limited to an  aggregate  total of  $10,000,000,
including the amounts deposited in the Escrow Fund.

    8.3 Assertion of Claims.  No claim shall be brought under Section 8.2 hereof
unless  the  Indemnified  Persons,  or any of  them,  at any  time  prior to the
applicable  Survival  Date,  give the  Stockholder  (a)  written  notice  of the
existence of any such claim,  specifying  the nature and basis of such claim and
the amount  thereof,  to the extent  known or (b)  written  notice  pursuant  to
Section 8.4 of any third party claim,  the existence of which might give rise to
such a claim but the failure so to provide such notice to the  Stockholder  will
not relieve the  Indemnifying  Persons from any liability which they may have to
the  Indemnified  Persons under this Agreement or otherwise  (unless and only to
the extent that such failure  results in the loss or compromise of any rights or
defenses of the  Indemnifying  Persons and they were not otherwise aware of such
action or  claim).  Upon the giving of such  written  notice as  aforesaid,  the
Indemnified  Persons,  or any of them,  shall have the right to  commence  legal
proceedings  prior or  subsequent to the Survival  Date for the  enforcement  of
their rights under Section 8.2 hereof.

    8.4 Notice and  Defense of Third Party  Claims.  Losses  resulting  from the
assertion of liability by third parties  (each,  a "Third Party Claim") shall be
subject to the following terms and conditions:

    (a) The  Indemnified  Persons  shall  promptly  give  written  notice to the
Stockholder  of any Third  Party  Claim  that might give rise to any Loss by the
Indemnified Persons, stating the nature and basis of such Third Party Claim, and
the amount  thereof to the extent  known.  Such notice shall be  accompanied  by
copies of all  relevant  documentation  with  respect to such Third Party Claim,
including, without limitation, any summons, complaint or other pleading that may
have been  served,  any  written  demand or any other  document  or  instrument.
Notwithstanding the foregoing, the failure to provide notice as aforesaid to the
Stockholder will not relieve the  Indemnifying  Persons from any liability which
they may have to the  Indemnified  Persons  under this  Agreement  or  otherwise
(unless and only to the extent that such failure directly results in the loss or
compromise  of any rights or defenses of the  Indemnifying  Person and they were
not otherwise aware of such action or claim).

    (b) The Indemnified Persons shall defend any Third Party Claims with counsel
of their own choosing,  and shall act  reasonably  and in accordance  with their
good  faith  business  judgment  in  handling  such  Third  Party  Claims.   The
Indemnifying Persons shall be entitled,  at their expense, to participate in the
defense of any Third Party Claims. The Stockholder and the Indemnifying Persons,
on the one hand,  and the  Indemnified  Persons,  on the other hand,  shall make
available to each other and their counsel and  accountants all books and records
and  information  relating  to any Third  Party  Claims,  keep each other  fully
apprised as to the details and progress of all proceedings  relating thereto and
render to each other such assistance as may be reasonably required to ensure the
proper and adequate  defense of any and all Third Party Claims.  The Indemnified
Persons shall have the right to settle,  adjust or  compromise  such Third Party
Claims  with the consent of the  Indemnifying  Persons,  such  consent not to be
unreasonably withheld;  provided, however, that any such settlement,  adjustment
or compromise shall include full and complete  waivers and releases  (documented
in writing) of all applicable Third Party Claims.


<PAGE>


    8.5  Survival  of  Representations  and  Warranties.  Subject to the further
provisions  of this Section  8.5,  the  representations  and  warranties  of the
parties  hereto shall survive the Effective  Time until the date that is fifteen
(15) months after the Closing Date; provided,  however, that the representations
and warranties contained in Sections 3.1(a), (b), (c), (g), and (p), and 3.2(a),
(b),  (c) and (d),  Fraud  Claims and SWI  Distribution  Liability  Claims shall
survive in accordance with the applicable statute of limitations related to such
representations  and  warranties,  such  Fraud  Claims or such SWI  Distribution
Liability  Claims.  For  convenience  of  reference,  the date  upon  which  any
representation  and warranty  contained  herein  shall  terminate is referred to
herein  as the  "Survival  Date."  Anything  contained  herein  to the  contrary
notwithstanding,  the representations and warranties of the Company contained in
this Agreement (including,  without limitation, the Company Disclosure Schedule)
(i) are being given by the Company on behalf of the  stockholders of the Company
and for the purpose of binding the  stockholders of the Company to the terms and
provisions of this Article VIII and the Indemnification Escrow Agreement, and as
an inducement to Parent and  Acquisition Sub to enter into this Agreement and to
approve the Merger (and the Company acknowledges that Parent and Acquisition Sub
have  expressly  relied  thereon)  and (ii) are  solely  for the  benefit of the
Indemnified  Persons and each of them.  Accordingly,  no third party (including,
without  limitation,  the stockholders of the Company or anyone acting on behalf
of any thereof) other than the Indemnified Persons, and each of them, shall be a
third party or other beneficiary of such  representations  and warranties and no
such third  party shall have any rights of  contribution  against the Company or
the Surviving  Corporation with respect to such representations or warranties or
any matter subject to or resulting in  indemnification by such third party under
this Article VIII or otherwise.

    8.6 Potential Additional Adjustment.
        -------------------------------

       (a)  Notwithstanding the above  indemnification,  the parties acknowledge
and agree that as promptly as  practicable  following  the Effective  Time,  the
Parent shall cause the Surviving Company,  with the assistance of Ernst & Young,
to prepare an audited,to the extent  acceptable to Ernst & Young on commercially
reasonable  terms,  balance  sheet of the  Company as at the  Closing  Date (the
"Audited  Closing Date Balance  Sheet").  The Audited Closing Date Balance Sheet
shall include the figure for  accumulated  tax  liability of the Company,  other
than the SWI Distribution  Liability,  if any, for the period from March 1, 2000
through the Closing Date (the "Actual 2000 FY Tax Liability"). The parties agree
that during the  preparation of the Audited  Closing Date Balance Sheet,  Arthur
Andersen LLP will be provided  with (i) regular  updates as to the status of the
preparation,  and (ii) copies of all documentation  relevant to the preparation,
including  copies of  documentation  that  Arthur  Andersen  LLP may  reasonably
request.  The Audited  Closing Date Balance Sheet shall promptly be delivered to
Parent and the Stockholder  upon completion.  The parties  acknowledge and agree
that for the purposes of determining  Estimated  Company Net Working Capital and
Actual  Company Net Working  Capital  (defined  below),  the  liabilities of the
Company  shall not include (i) net cash advances made to Phase Three by its then
current parent prior to February 29, 2000; (ii) income taxes accrued  subsequent
to  February  29,  2000;  and (iii) the CIBC Fee.  "Actual  Company  Net Working
Capital"  shall mean the Net  Working  Capital of the  Company as of the Closing
Date set forth in the Audited Closing Date Balance Sheet, less (i) the Estimated
2000 FY Tax Liability



<PAGE>

if the Actual 2000 FY Tax Liability is less than or equal to the Estimated  2000
FY Tax Liability,  or (ii) the Actual 2000 FY Tax Liability,  if the Actual 2000
FY Tax Liability is greater than the Estimated 2000 FY Tax Liability.

       (b) If the Actual  Company Net Working  Capital is equal to the Estimated
Company Net Working  Capital,  the Stockholder  shall,  promptly after receiving
written notice of such determination,  deliver a written notice to the Indemnity
Escrow Agent (with a copy to Parent)  instructing the Indemnity  Escrow Agent to
distribute any Additional Merger Shares to the Stockholder.

       (c) If the Actual  Company Net  Working  Capital is greater or lower than
the  Estimated  Company Net Working  Capital,  the  Stockholder  shall deliver a
written notice (the "Financial  Adjustment  Notice") to Parent setting forth the
Actual Company Net Working  Capital  (hereinafter  sometimes  referred to as the
"Revised Amount").

       (d) Either Parent or the Stockholder  (the "Disputing  Party") shall have
30 days from the  delivery  or  receipt,  as the case may be,  of the  Financial
Adjustment  Notice to  deliver to the other  (the  "Receiving  Party") a written
notice (the "Final  Adjustment  Dispute  Notice")  stating the  Disputing  Party
disputes such Financial  Adjustment  Notice. If the Receiving Party has received
the  Final  Adjustment  Notice  Dispute  within  such  30-day  period,  then the
Receiving  Party and the Disputing  Party shall mutually agree on an independent
accounting  firm to review the Closing  Financial  Certificate and the Financial
Adjustment  Notice (and related  information).  If the  Receiving  Party and the
Disputing Party cannot agree on an independent  accounting  firm,  Ernst & Young
shall  select  such  independent  accounting  firm.  The  determination  of such
independent accounting firm of the final Actual Company Net Working Capital (the
"Final Revised Amount") shall be final and binding on the parties hereto. If the
Receiving Party does not receive the Final Adjustment  Dispute Notice within the
30-day period  described above, the Revised Amount shall be final and binding on
the parties hereto and shall be referred to as the "Final Revised  Amount".  The
costs,  if any,  of the  independent  accounting  firm  shall  be  borne  by the
Disputing  Party if the  difference  between  the  Revised  Amount and the Final
Revised Amount is greater than the difference  between the Estimated Company Net
Working  Capital and the Final Revised  Amount,  by the Receiving  Party if vice
versa,  or  equally  by the  Disputing  Party  and the  Receiving  Party  if the
difference is equidistant.

       (e) If the Final  Revised  Amount is less than the  Presumed  Company Net
Working  Capital and the  Estimated  Company Net  Working  Capital,  Stockholder
shall, promptly after receiving written notice of the determination of the Final
Revised Amount, deliver (i) a written notice to the Indemnity Escrow Agent (with
a copy to Parent)  instructing  the  Indemnity  Escrow Agent to  distribute  the
Additional Merger Shares to the Stockholder, and (ii) a written notice to Parent
specifying (A) the Net Working  Capital  Adjustment  Factor that would have been
applicable  pursuant  to  Section  2.1(c)  had the  Final  Revised  Amount  been
reflected on the Closing Financial Certificate, and (B) the additional shares of
Parent  Common Stock that would have been  deducted  from the Total Parent Share
Amount had the Final Revised  Amount been used in the  calculations  pursuant to
Section 2.1(c) (the "Additional  Adjustment Shares").  Promptly after delivering
the written notice described in the foregoing  sentence,  the Stockholder  shall
distribute to Parent a number of Merger Shares equal to the number of Additional


<PAGE>


Adjustment Shares. The Stockholder hereby covenants,  until the determination of
the Final Revised Amount and for a reasonable time thereafter to allow Parent to
send the notice  specified  in (ii) above,  to retain  possession  of and not to
transfer to its members or any other party a sufficient  number of Merger Shares
to comply with this Section 8.6(e).  Notwithstanding the foregoing, Parent shall
have the right to have all or any portion of the  Additional  Adjustment  Shares
distributed to Parent from the Indemnity Escrow Fund.

       (f) If the Final  Revised  Amount is greater than  Estimated  Company Net
Working Capital,  (i) the Stockholder  shall,  after receiving written notice of
the determination of the Final Revised Amount, promptly deliver a written notice
to the Indemnity Escrow Agent (with a copy to Parent)  instructing the Indemnity
Escrow Agent to distribute any Additional Merger Shares to Parent,  and (ii), as
soon as practicable  thereafter,  Parent shall  distribute to the  Stockholder a
certificate(s)  representing  the  Supplementary  Additional  Merger  Shares (as
defined  below).   "Supplementary   Additional  Merger  Shares"  shall  mean  an
additional  number of  shares of Parent  Common  Stock,  if any,  calculated  by
dividing the Working Capital Surplus (as defined below) by the Stipulated  Price
and  rounding  such  quotient  to the nearest  whole  number.  "Working  Capital
Surplus"  shall  mean the  amount,  if any,  by which the Final  Revised  Amount
exceeds the Estimated Company Net Working Capital.

       (g) If the Final Revised  Amount is greater than or equal to the Presumed
Company Net Working Capital but less the Estimated  Company Net Working Capital,
the  Stockholder  shall,   promptly  after  receiving  written  notice  of  such
determination,  deliver a written  notice to the Indemnity  Escrow Agent (with a
copy to Parent)  instructing  the Indemnity  Escrow Agent to  distribute  (i) to
Parent,  the Surplus  Additional  Merger Shares (as defined below),  and (ii) to
Stockholder,  the remaining Additional Merger Shares less the Surplus Additional
Merger Shares.  "Working Capital Shortfall" shall mean the Estimated Company Net
Working  Capital  less the Final  Revised  Amount.  "Surplus  Additional  Merger
Shares"  shall mean the  quotient  obtained  by  dividing  the  Working  Capital
Shortfall by the Stipulated Price.

                                   ARTICLE IX

                 TERMINATION; AMENDMENT, MODIFICATION AND WAIVER

    9.1 Termination. This Agreement may be terminated, and the Merger abandoned,
notwithstanding the approval by Parent,  Acquisition Sub and the Company of this
Agreement, at any time prior to the Effective Time, by:

    (a) the written mutual consent of Parent,  Acquisition  Sub and the Company;
or

    (b) either  Parent or Company,  if the  conditions  set forth in Section 6.1
hereof shall not have been met by July 20, 2000,  except if such conditions have
not been met solely as a result of the action or inaction  of the party  seeking
to terminate; or

    (c) Parent and  Acquisition  Sub, if the conditions set forth in Section 6.2
hereof shall not have been met, and the Company if the  conditions  set forth in
Section 6.3 hereof  shall not


<PAGE>

have been met, in either case by July 20, 2000,  except if such  conditions have
not been met solely as a result of the action or inaction  of the party  seeking
to terminate.

    Any  termination  pursuant to this  Section 9.1 shall be effected by written
notice from the party or parties so terminating to the other parties hereto.

    9.2 Effect of  Termination.  Except as provided in this  Section 9.2, in the
event of the  termination  of this  Agreement  pursuant  to  Section  9.1,  this
Agreement shall be of no further force or effect, except for Sections 5.12, this
Section 9.2 and Article X, each of which shall survive the  termination  of this
Agreement;  provided, however, that the liability of any party for any breach by
such party of the representations,  warranties,  covenants or agreements of such
party set forth in this  Agreement  occurring  prior to the  termination of this
Agreement shall survive the termination of this Agreement.

    9.3 Specific Performance.  The transactions  contemplated by this Agreement,
including the Merger, are unique transactions and any failure on the part of the
Company and the Stockholders to complete the  transactions  contemplated by this
Agreement,  including  the Merger,  on the terms of this  Agreement  will not be
fully  compensable  in  damages  and the  breach  or  threatened  breach  of the
provisions of this Agreement would cause Parent  irreparable harm.  Accordingly,
in addition to and not in limitation of any other  remedies  available to Parent
for a breach or threatened breach of this Agreement,  Parent will be entitled to
specific  performance  of this  Agreement  upon any breach by the Company or the
Stockholders,  and to an injunction  restraining any such party from such breach
or threatened breach.

                                    ARTICLE X

                                  MISCELLANEOUS

    10.1 Expenses.  As used in this Agreement,  "Transaction  Costs" shall mean,
with respect to any party, all actual,  out-of-pocket  expenses incurred by such
party to third parties,  in connection with this  Agreement,  the Merger and all
other transactions  provided for herein and therein;  but shall not in any event
include general overhead;  the time spent by employees of such party internally;
postage, telephone, telecopy, photocopy and delivery expenses; permit and filing
fees; and other non-material expenses that are incidental to the ordinary course
of  business.  Each  party  hereto  shall  bear  its own fees  and  expenses  in
connection with the transactions contemplated hereby; provided, however, that if
the Merger shall be  consummated,  (a) Parent and Acquisition Sub shall bear all
Transaction  Costs of Parent and Acquisition  Sub and (b) the Stockholder  shall
bear all Transaction Costs of the Company, whether or not such fees and expenses
have been paid by the Company or the  Stockholder  on or before the Closing Date
and  whether  or not  such  fees  and  expenses  are  reflected  in the  Company
Disclosure  Schedule or the Schedule of Expenses (such  Transaction Costs of the
Company being herein collectively referred to as the "Company Expenses").

    10.2 Entire  Agreement.  This Agreement  (including  the Company  Disclosure
Schedule and the Exhibits  attached  hereto) and the other writings  referred to
herein contain the entire agreement among the parties hereto with respect to the
transactions   contemplated   hereby


<PAGE>


and supersede all prior agreements or understandings, written or oral, among the
parties with respect thereto.

    10.3 Interpretation. Descriptive headings are for convenience only and shall
not  control or affect the  meaning or  construction  of any  provision  of this
Agreement.  The words  "include,"  "includes" and  "including"  when used herein
shall be deemed in each case to be followed by the words  "without  limitation."
The word "herein" and similar  references mean,  except where a specific Section
or Article  reference is expressly  indicated,  the entire Agreement rather than
any  specific  Section  or  Article.  The  table of  contents  and the  headings
contained in this Agreement are for reference purposes only and shall not affect
in any way the meaning or interpretation of this Agreement.

    10.4  Knowledge  Definition.  As  used  in  Article  III  hereof,  the  term
"knowledge" and like phrases shall mean actual knowledge after due inquiry as to
the matters that such phrase qualifies.  In connection therewith,  the knowledge
of any officer, director, or Key Employees of the Company shall be imputed to be
the knowledge of the Company.

    10.5  Notices.  All notices or other  communications  which are  required or
permitted  hereunder shall be in writing and sufficient if delivered  personally
or sent by nationally-recognized overnight courier or by registered or certified
mail, postage prepaid,  return receipt  requested,  or by electronic mail with a
copy  thereof to be  delivered  by mail (as  aforesaid)  within 24 hours of such
electronic mail, or by telecopier, with confirmation as provided above addressed
as follows:

        (i)  if to Parent or Acquisition Sub, to:

             Alloy Online, Inc.
             151 W. 26th Street
             11th Floor
             New York, New York 10001
             E-Mail:  [email protected]
             Telecopier:  (212) 244-4311
             Attention:  Samuel Gradess

             with a copy to:

             Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
             701 Pennsylvania Avenue, N.W.
             Washington, D.C. 20004
             E-Mail:  [email protected]
             Telecopier:  (202) 434-7400
             Attention:  Richard M. Graf

        (ii) if to the Company or the Stockholder, to:

             SWI Holdings, LLC


<PAGE>


             815 N. Nash Street
             El Segundo, CA 90245
             E-Mail: [email protected]
             Telecopier:  310-640-8659
             Attention:  Mark Kristof, Chief Financial Officer

             with a copy to:

             Cooley Godward, LLP
             One Maritime Plaza
             20th Floor
             San Francisco, CA  94111-3580
             E-Mail:  [email protected]
             Telecopier:  (415) 951-3699
             Attention:  Samuel M. Livermore

    or to such other address as the party to whom notice is to be given may have
furnished to the other party in writing in accordance herewith. All such notices
or  communications  shall be deemed to be  received  (a) in the case of personal
delivery, on the date of such delivery, (b) in the case of nationally-recognized
overnight courier, on the next business day after the date when sent, (c) in the
case of facsimile  transmission or telecopier or electronic mail, upon confirmed
receipt, and (d) in the case of mailing, on the third business day following the
date on which the piece of mail containing such communication was posted.

    10.6  Counterparts.  This  Agreement  may  be  executed  in  any  number  of
counterparts by original or facsimile signature,  each such counterpart shall be
an original instrument,  and all such counterparts together shall constitute one
and the same agreement.

    10.7  Governing  Law. This  Agreement  shall be governed by and construed in
accordance  with the laws of the State of  Delaware,  without  reference  to its
conflicts of laws provisions.

    10.8 Benefits of Agreement.  All the terms and  provisions of this Agreement
shall be binding  upon and inure to the benefit of the parties  hereto and their
respective  successors  and  permitted  assigns.  This  Agreement  shall  not be
assignable by any party hereto without the consent of the other parties  hereto;
provided,   however,   that   anything   contained   herein   to  the   contrary
notwithstanding,  Acquisition  Sub may  assign  and  delegate  any or all of its
rights and  obligations  hereunder to any other direct or indirect  wholly-owned
subsidiary of Parent; provided further,  however, that any of the rights granted
to and obligations of Parent under this Agreement (other than the payment of the
Aggregate  Consideration)  may also be  exercised  or  performed  by any  entity
controlled by or under common control with Parent (each, a "Parent  Affiliate");
provided that such Parent  Affiliate agrees to be bound by all of the applicable
provisions  hereof  governing such exercise or performance  and that the Company
and  Stockholders  promptly  receive  written  notice  of any such  exercise  or
performance, provided that in any such instance Parent remains ultimately liable
for the performance of its obligations hereunder.

<PAGE>



    10.9  Pronouns.  As used herein,  all pronouns  shall include the masculine,
feminine,  neuter,  singular and plural  thereof  whenever the context and facts
require such construction.

    10.10  Amendment,  Modification  and  Waiver.  This  Agreement  shall not be
altered or otherwise  amended  except  pursuant to (a) an  instrument in writing
signed by Parent  and the  Company,  if  Article  VIII is not  affected  by such
alteration or amendment  and (b) an instrument in writing  signed by (i) Parent,
(ii) the Company and (iii) the Stockholder; provided, however, that any party to
this Agreement may waive in writing any obligation owed to it by any other party
under  this  Agreement.  The  waiver  by any  party  hereto  of a breach  of any
provision of this Agreement shall not operate or be construed as a waiver of any
subsequent breach.

    10.11 No Third  Party  Beneficiaries.  Except as set forth in  Section  5.17
above, nothing expressed or implied in this Agreement is intended to confer, nor
shall  anything  herein  confer,  upon any person other than the parties and the
respective  successors  or  assigns  of  the  parties,  any  rights,   remedies,
obligations or liabilities whatsoever.

    10.12 Consents.  Except as otherwise  expressly  provided in this Agreement,
any consent or approval of Parent requested or permitted  hereunder may be given
or withheld in Parent's sole discretion.

    10.13 Interpretation. This Agreement has been negotiated between the parties
and will not be deemed to be drafted by, or the product of, any party.  As such,
this Agreement will not be interpreted in favor of, or against, any party.

    10.14 No Joint  Venture.  No  party  hereto  shall  make any  warranties  or
representations,  or assume  or create  any  obligations,  on the other  party's
behalf  except as may be  expressly  permitted  hereunder  or in writing by such
other party.  Each party hereto shall be solely  responsible  for the actions of
all its respective employees, agents and representatives.


                [Remainder of this page intentionally left blank]


<PAGE>



    IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement and
Plan of Reorganization to be executed on its behalf as of the day and year first
above written.

                                              ALLOY ONLINE, INC.



                                              By:___________________________
                                                 Name:
                                                 Title:


                                              ALLOY ACQUISITION SUB, INC.



                                              By:___________________________
                                                 Name:
                                                 Title:


                                              KUBIC MARKETING, INC.



                                              By:___________________________
                                                 Name:
                                                 Title:

                                              SWI HOLDINGS, LLC



                                              By:___________________________
                                                 Name:
                                                 Title:



<PAGE>


                             Index of Defined Terms


Acquisition Sub................................................................7
Actions.......................................................................27
Estimated Company Net Working Capital.........................................46
Additional Adjustment Shares..................................................57
Affiliate.....................................................................52
Affiliate Shares..............................................................42
Aggregate Consideration........................................................9
Agreement......................................................................7
Business Day...................................................................9
CERCLA........................................................................28
Certificate of Merger..........................................................7
Closing........................................................................9
Closing Date...................................................................9
Closing Financial Certificate.................................................46
Code...........................................................................7
Common Exchange Ratio.........................................................12
Common Share Exchange Ratio...................................................12
Common Warrant Exchange Ratio.................................................12
Company........................................................................7
Company Accountants...........................................................20
Company Balance Sheet.........................................................20
Company Balance Sheet Date....................................................20
Company Certificate...........................................................15
Company Common Stock...........................................................7
Company Confidential Information..............................................51
Company Disclosure Schedule...................................................17
Company Expenses..............................................................59
Company Financial Statements..................................................20
Company Interim Balance Sheet.................................................20
Company Interim Financial Statements..........................................20
Company Material Adverse Effect...............................................17
Company Option Plan...........................................................16
Company Options...............................................................16
Company Stock..................................................................7
Company Subject Business......................................................51
Constituent Corporations.......................................................8
Contract......................................................................19
Convertible Securities.........................................................9
DGCL...........................................................................7
Draft Financials..............................................................42
Employment Agreements.........................................................42
Encumbrances..................................................................24
Environmental Laws............................................................27
ERISA.........................................................................29
Event of Indemnification......................................................52
Exchange Act..................................................................36
Excluded Contract.............................................................26
Executory Period..............................................................38
Filings.......................................................................39
Financial Adjustment Notice...................................................57
Form 10-Q.....................................................................35
Fully Diluted Company Common Share Amount.....................................11
Fully Diluted Company Share Amount............................................10


<PAGE>

Fully Diluted Company Shares...................................................9
GAAP..........................................................................20
Governmental Authority........................................................27
Governmental Authorizations...................................................26
HSR Filing....................................................................39
Indemnified Persons...........................................................53
Indemnifying Persons..........................................................53
Indemnity Escrow Agent........................................................14
Indemnity Escrow Agreement....................................................14
Indemnity Escrow Shares.......................................................15
Investigation.................................................................38
Key Employees.................................................................42
Leased Real Property..........................................................24
Leases........................................................................24
Legal Requirements............................................................26
Licensed Software.............................................................25
Lock-Up Agreement.............................................................37
Losses........................................................................54
Mailing Lists.................................................................31
Members' Materials............................................................40
Merger.........................................................................8
Merger Consideration..........................................................13
Merger Shares.................................................................13
Minimum Value.................................................................10
Monthly Balance...............................................................10
Net Working Capital Adjustment Factor.........................................14
Notes.........................................................................47
Outstanding Shares.............................................................9
Parent Affiliate..............................................................61
Parent Certificate............................................................15
Parent Common Stock............................................................7
Parent Event of Indemnification...............................................52
Parent Indemnifying Parties...................................................54
Parent SEC Documents..........................................................36
Parent Share Common Amount....................................................11
Parent Share Series A Amount..................................................11
Parent Share Series B Amount..................................................11
Phase Three...................................................................16
Phase Three Material Adverse Effect...........................................17
Plan..........................................................................29
Presumed Company Net Working Capital..........................................13
Prohibited Transaction........................................................39
Proprietary Asset.............................................................25
Registration Rights Agreements................................................38
Registration Statement........................................................42
Related Agreements............................................................37
Release Agreements............................................................38
Retained Debt.................................................................46
Revised Amount................................................................57
Series A Exchange Ratio.......................................................12
Series A Preferred Stock.......................................................7
Series A Share Exchange Ratio.................................................12
Series A Warrant Exchange Ratio...............................................12
Series B Exchange Ratio.......................................................12
Series B Preferred Stock.......................................................7
Series B Share Exchange Ratio.................................................12



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Series B Warrant Exchange Ratio...............................................12
Share Exchange Ratio..........................................................11
Stipulated Price...............................................................9
Stockholder....................................................................7
Stockholder Event of Indemnification..........................................53
Survival Date.................................................................56
Surviving Corporation..........................................................8
SWI Business..................................................................51
SWI Confidential Information..................................................51
SWI Distribution...............................................................8
SWI Parties...................................................................37
Tax...........................................................................23
Taxes.........................................................................23
Term Debt.....................................................................46
Third Party Claim.............................................................55
Total Parent Share Amount......................................................9
Total Warrant Share Amount....................................................10
Transfer Taxes................................................................16
Warrant.......................................................................10
Warrant Share Common Amount...................................................11
Warrant Share Series A Amount.................................................11
Warrant Share Series B Amount.................................................11
Working Capital Difference....................................................14


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                              EXHIBITS NOT ATTACHED






<PAGE>


                                    EXHIBIT A

                          Form of Certificate of Merger


                                    EXHIBIT B

                       Form of Indemnity Escrow Agreement

                                    EXHIBIT C

                        Form of Company Lock-Up Agreement


                                    EXHIBIT D

                         Form of Contribution Agreement


                                    EXHIBIT E

                        Form of Non-Competition Agreement


                                    EXHIBIT F

                      Form of Registration Rights Agreement


                                    EXHIBIT G

                            Form of Release Agreement


                                    EXHIBIT H

                                 Form of Warrant


                                    EXHIBIT I

                       Form of Opinion of Company Counsel


                                    EXHIBIT J

                              Form of Certificates

                                    EXHIBIT K

                   Form of Assignment and Assumption Agreement

                                    EXHIBIT L

                         Form of Contribution Agreement



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