<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FROM NETCENTIVES FORM 10-Q FOR THE
SIX MONTH PERIOD ENDING JUNE 30, 2000, AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                          49,638
<SECURITIES>                                    13,049
<RECEIVABLES>                                    5,756
<ALLOWANCES>                                       481
<INVENTORY>                                          0
<CURRENT-ASSETS>                                71,056
<PP&E>                                          28,482
<DEPRECIATION>                                   6,152
<TOTAL-ASSETS>                                 441,590
<CURRENT-LIABILITIES>                           34,091
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            43
<OTHER-SE>                                     402,964
<TOTAL-LIABILITY-AND-EQUITY>                   441,590
<SALES>                                         13,583
<TOTAL-REVENUES>                                13,583
<CGS>                                           21,477
<TOTAL-COSTS>                                   71,300
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   431
<INTEREST-EXPENSE>                                 435
<INCOME-PRETAX>                               (55,898)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (55,898)
<EPS-BASIC>                                     (1.52)
<EPS-DILUTED>                                   (1.52)


</TABLE>



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