NETCENTIVES INC
10-Q, 2000-08-14
BUSINESS SERVICES, NEC
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549

                             ____________________

                                   Form 10-Q

(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

                 For the quarterly period ended June 30, 2000

                                      OR


[_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

             For the transition period from _________ to _________

                        Commission file number: 0-27253


                        _______________________________

                               NETCENTIVES INC.

            (Exact name of Registrant as specified in its charter)


                Delaware                                    93-1213291
      (State or other jurisdiction                       (I.R.S. Employer
   of incorporation or organization)                  Identification Number)

                        _______________________________

                              475 Brannan Street
                        San Francisco, California 94107
                                 415-538-1888

                  (Address, including zip code, and telephone
            number, including area code, of Registrant's principal
                              executive offices)

                        _______________________________

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.  [X]

The number of shares outstanding of the Registrant's Common Stock,  $.001 par
value per share, as of July 31, 2000 was 42,611,071.
<PAGE>

NETCENTIVES INC.
FORM 10-Q

For the Quarter Ended June 30, 2000

INDEX

<TABLE>
PART I FINANCIAL INFORMATION                                                                PAGE
<S>                                                                                         <C>
Item 1.   Financial Statements (Unaudited)

          Condensed Consolidated Balance Sheets as of December 31, 1999 and June 30, 2000      3

          Condensed Consolidated Statements of Operations for the Three and Six Months         4
          Ended June 30, 1999 and 2000

          Condensed Consolidated Statements of Cash Flows for the Six Months                   5
          Ended June 30, 1999 and 2000

          Notes to Condensed Consolidated Financial Statements                                 7

Item 2.   Management's Discussion and Analysis of Financial Condition and
          Results of Operations                                                                13

Item 3.   Quantitative and Qualitative Disclosures about Market Risk                           23

PART II OTHER INFORMATION

Item 1.   Legal Proceedings                                                                    23

Item 2.   Changes in Securities and Use of Proceeds                                            24

Item 6.    Exhibits and Reports on Form 8-K                                                    24

SIGNATURE                                                                                      25
</TABLE>
<PAGE>

                               NETCENTIVES INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                            (Dollars in thousands)
                                  (unaudited)

<TABLE>
<CAPTION>
                                                                            DECEMBER 31,           JUNE 30,
                                                                               1999 *                2000
                                                                         -----------------------------------
       <S>                                                               <C>                       <C>
       ASSETS
       Current assets:
            Cash and equivalents                                         $      75,290             $ 49,638
            Short-term investments                                              10,812               13,049
            Accounts receivable                                                  2,169                5,275
            Prepaid incentive awards                                             1,534                1,267
            Prepaid expenses and other current assets                            1,169                1,827
                                                                         ----------------------------------
               Total current assets                                             90,974               71,056
            Property and equipment - net                                         8,963               22,330
            Intangible assets - net                                              1,724              324,693
            Marketable securities                                                    -               19,558
            Other assets                                                         3,040                3,953
                                                                         ----------------------------------
               Total assets                                              $     104,701            $ 441,590
                                                                         ==================================

       LIABILITIES AND STOCKHOLDERS' EQUITY
       Current liabilities:

            Accounts payable                                             $       1,134              $ 2,933
            Accrued compensation and benefits                                    1,818                3,493
            Accrued redemption costs                                             2,256                2,262
            Other accrued liabilities                                            2,926                5,369
            Deferred revenue-product                                             6,489                8,721
            Deferred revenue-services                                            3,572                8,193
            Current portion of long-term obligations                             1,008                3,120
                                                                         ----------------------------------
               Total current liabilities                                        19,203               34,091
       Long-term obligations                                                     1,234                4,492
       Stockholders' Equity:
            Common stock, $.001 par value--shares authorized:
             100,000,000; shares outstanding; 1999, 32,355,099
             June 30, 2000, 42,560,367                                              33                   43
            Paid-in capital                                                    165,731              630,783
            Deferred stock expenses                                            (15,665)             (86,064)
            Unrealized loss on marketable securities                                 -              (20,415)
            Equity investment in unconsolidated subsidiary                           -                  135
            Receivables from sales of stock                                       (450)                (192)
            Accumulated deficit                                                (65,385)            (121,283)
                                                                         ----------------------------------
            Total stockholders' equity                                          84,264              403,007
                                                                         ----------------------------------
            Total liabilities and stockholders' equity                   $     104,701            $ 441,590
                                                                         ==================================
</TABLE>


*The December 31, 1999 amounts are derived from the Company's audited financial
statements.

See accompanying notes to the condensed consolidated financial statements.

                                      -3-
<PAGE>

                               NETCENTIVES INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (In thousands, except per share amounts)
                                  (unaudited)

<TABLE>
<CAPTION>
                                                                            Three Months               Six Months
                                                                           Ended June 30,             Ended June 30,
                                                                     ------------------------   -------------------------
                                                                         1999        2000           1999         2000
                                                                     ------------  ----------   ------------- -----------
<S>                                                                  <C>           <C>          <C>           <C>
Revenues:
   Product                                                           $       113   $    1,152   $        216  $     1,639
   Program-related services                                                  297        2,136            414        3,781
   Direct marketing services                                                  14        3,010             14        4,330
   Technical and marketing consulting services                               941        2,647          2,377        3,833
                                                                     -----------   ----------   ------------  -----------
     Total revenues                                                        1,365        8,945          3,021       13,583
                                                                     -----------   ----------   ------------  -----------

Costs and expenses:
   Cost of product revenues                                                   93          963            185        1,371
   Program-related services, marketing and support costs                   4,983        8,126          9,566       15,832
   Cost of direct marketing services                                           -        2,196              -        2,380
   Cost of technical and marketing consulting services revenues              679        1,420          1,496        1,894
   Research and development                                                  844        3,415          1,869        5,068
   Selling, general and administrative                                     2,261        8,827          3,596       13,613
   Amortization of deferred stock compensation                               607          723          1,084        1,815
   Amortization of supplier and other stock arrangements                     339        4,743            943        5,820
   Amortization of intangibles                                               451       21,983            878       23,507
                                                                     -----------   ----------   ------------  -----------
     Total costs and expenses                                             10,257       52,396         19,617       71,300
                                                                     -----------   ----------   ------------  -----------

   Loss from operations                                                   (8,892)     (43,451)       (16,596)     (57,717)
   Interest income                                                           406          982            552        2,254
   Interest expense                                                          (55)        (340)          (105)        (435)
                                                                     -----------   ----------   ------------  -----------
   Net loss                                                          $    (8,541)  $  (42,809)  $    (16,149) $   (55,898)
                                                                     ===========   ==========   ============  ===========

   Net loss per share- basic and diluted                             $     (2.56)  $    (1.07)  $      (5.10) $     (1.52)
                                                                     ===========   ==========   ============  ===========

   Shares used in computing per share amounts-
     basic and diluted                                                     3,330       39,902          3,167       36,678
                                                                     ===========   ==========   ============  ===========

   Pro forma net loss per share on a converted basis-
     basic and diluted                                               $     (0.37)  $    (1.07)  $      (0.78) $     (1.52)
                                                                     ===========   ==========   ============  ===========

   Shares used in computing pro forma per share amounts
     on a converted basis                                                 23,101       39,902         20,807       36,678
                                                                     ===========   ==========   ============  ===========
</TABLE>

See accompanying notes to the condensed consolidated financial statements.

                                      -4-
<PAGE>

                               NETCENTIVES INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                (In thousands)
                                  (unaudited)

<TABLE>
<CAPTION>
                                                                                                Six Months
                                                                                               Ended June 30,
                                                                                      -----------------------------
                                                                                          1999              2000
                                                                                      -----------       -----------
<S>                                                                                   <C>               <C>
 CASH FLOWS FROM OPERATING ACTIVITIES:

   Cash received from customers                                                       $    4,944             18,114
   Cash paid to suppliers and employees                                                  (12,439)           (34,733)
   Cash paid for interest                                                                    (91)              (423)
   Interest received                                                                         553              2,254
                                                                                      ----------        -----------
    Net cash used in operating activities                                                 (7,033)           (14,788)
                                                                                      ----------        -----------
 CASH FLOWS FROM INVESTING ACTIVITIES:

   Purchases of property and equipment                                                    (3,579)           (12,521)
   Maturity (purchases) of short-term investments, net                                         -             (2,237)
   Cash paid in UVN acquisition, net of cash acquired                                          -             (4,103)
   Cash acquired in MaxMiles acquisition                                                       -                 32
   Cash acquired in Post acquisition                                                           -              6,330
   Other long term assets                                                                   (500)              (281)
                                                                                      ----------        -----------
    Net cash used in investing activities                                                 (4,079)           (12,780)
                                                                                      ----------        -----------
 CASH FLOWS FROM FINANCING ACTIVITIES:

   Sales of common stock                                                                     115              2,304
   Repayment (issuance) of receivable related to previous issuances of common stock         (100)               463
   Sales of preferred stock                                                               35,058                  -
   Borrowings on long-term debt                                                                -                493
   Principal payments on long-term debt                                                     (466)            (1,344)
   Principal payments on bank loan, net                                                     (100)                 -
   Deferred offering costs                                                                  (894)                 -
                                                                                      ----------        -----------
    Net cash provided by financing activities                                             33,613              1,916
                                                                                      ----------        -----------
 NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS                                          22,501            (25,652)
 CASH AND EQUIVALENTS, Beginning of period                                                13,651             75,290
                                                                                      ----------        -----------
 CASH AND EQUIVALENTS, End of period                                                  $   36,152        $    49,638
                                                                                      ==========        ===========
</TABLE>

See accompanying notes to the condensed consolidated financial statements.

                                      -5-
<PAGE>

<TABLE>
<S>                                                                             <C>
NONCASH INVESTING AND FINANCING ACTIVITIES:
  Acquisition of UVN:
   Value of stock issued                                                               18,025
   Cash paid                                                                            4,103
   Liabilities assumed                                                                  4,631
                                                                                -------------
    Assets acquired (including intangibles of $25,548)                          $      26,759
                                                                                =============

  Acquisition of MaxMiles:
   Value of stock and options issued, net of deferred stock compensation               11,325
   Cash acquired                                                                          (32)
   Liabilities assumed                                                                    477
                                                                                -------------
    Assets acquired (including intangibles of $11,625)                          $      11,770
                                                                                =============

  Acquisition of Post Communications:
   Value of stock issued and options assumed                                          315,278
   Cash acquired                                                                       (6,330)
   Liabilities assumed                                                                  6,402
                                                                                -------------
    Assets acquired (including intangibles of $309,021)                         $     315,350
                                                                                =============
</TABLE>

See accompanying notes to the condensed consolidated financial statements.

                                      -6-
<PAGE>

NETCENTIVES INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Unaudited

Note 1-Basis of Presentation

The accompanying unaudited condensed consolidated financial statements have been
prepared from the records of Netcentives Inc. (the "Company") without audit and,
in the opinion of management, include all adjustments (consisting of only normal
recurring adjustments) necessary to present fairly the financial position at
June 30, 2000, the results of operations for the quarters and six months ended
June 30, 1999 and 2000, and changes in cash flows for the six months ended June
30, 1999 and 2000.  The balance sheet at December 31, 1999, presented herein,
has been derived from the audited financial statements of the Company for the
fiscal year then ended.

Accounting policies followed by the Company are described in Note 1 to the
audited consolidated financial statements for the fiscal year ended December 31,
1999.  Certain information and footnote disclosures normally included in
financial statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted for purposes of the interim
consolidated financial statements.  The interim consolidated financial
statements should be read in conjunction with the audited consolidated financial
statements, including notes hereto, for the year ended December 31, 1999
included in the Company's Form 10-K.

The results of operations for the interim periods presented are not necessarily
indicative of the results to be expected for the full year.

Certain prior period amounts have been reclassified for consistency with the
current period presentation.  Such reclassifications had no impact to net loss
or stockholders' equity.

Note 2 - Subsequent Events and Acquisitions

On January 31, 2000, the Company completed the acquisition of all outstanding
capital stock of MaxMiles, Inc. ("MaxMiles"), a provider of personal aggregation
technologies, in exchange for issuance of 153,058 shares of the Company's common
stock valued at approximately $10,200,000 and options to purchase 21,922 shares
of the Company stock at prices ranging from $.03 to $10.44 per share, of which
17,388 were vested at the date of the acquisition and have been included as part
of the acquisition price at their fair value of approximately $1,100,000. The
remaining 4,534 unvested options have been recorded as deferred stock expense in
the amount of $254,000 and will be amortized over the remaining three year
vesting period.

The acquisition was accounted for as a purchase and, accordingly, the results of
operations of MaxMiles since the date of acquisition have been included in the
Company's consolidated financial statements.  In connection with the
acquisition, the purchase price was allocated, based on an independent
valuation, to goodwill of $11,259,000, internal use software of $245,000 and
assembled workforce of $121,000.  For the quarter and six months ended June 30,
2000, the Company recorded $969,000 and $1,600,000 for amortization of these
intangibles, which are amortized over their useful lives of two to four years.

In connection with the acquisition, net assets acquired were as follows (in
thousands):

     Current assets                 $    69
     Cash acquired                       32
     Property and equipment, net         76
     Goodwill                        11,259
     Internal use software              245
     Assembled workforce                121
     Liabilities assumed               (477)
                                    -------

     Net assets acquired            $11,325
                                    =======

                                      -7-
<PAGE>

On March 3, 2000, the Company completed the acquisition of all outstanding
capital stock of UVN Holdings, Inc., SHC Venture, LLC, and the outstanding
minority interest in UVN's majority owned subsidiary Universal Value Network,
LLC (collectively referred to as "UVN"). UVN's business utilizes payment card
data to recognize and reward online and offline purchasing behavior. Total
purchase price includes issuance of 335,532 shares of the Company's common stock
valued at approximately $16,300,000, cash payments totaling approximately
$4,900,000 (including approximately $2,100,000 of transaction costs), and 36,000
shares of the Company's common stock valued at approximately $1,800,000 to
extinguish certain debt of UVN. The acquisition also gives the Company a 49%
equity ownership in Golden Retriever Systems, LLC (GRS), which maintains
connectivity to information on approximately 90% of U.S. sources of payment card
transactions including data from payment card processors, merchant acquiring
banks and merchants. The Company is required to issue an additional 48,888
shares of common stock over the next 22 months to former shareholders of UVN.

The acquisition was accounted for as a purchase and, accordingly, the results of
operations of UVN since the date of acquisition have been included in the
Company's consolidated financial statements.  In connection with the
acquisition, the purchase price was allocated, based on an independent
valuation, to goodwill of $17,141,000, internal use software of $500,000,
investment in GRS of $7,571,000, assembled workforce of $40,000 and sales
channel and customer relationships of $296,000.  For the quarter and six months
ended June 30, 2000, the Company recorded $1,300,000 and $1,700,000 for
amortization of these intangibles, which are amortized over their useful lives
of five years.

In connection with the acquisition, net assets acquired were as follows (in
thousands):

     Current assets                              $   930
     Cash paid                                    (4,103)
     Property and equipment, net                     281
     Goodwill                                     17,141
     Internal use software                           500
     Investment in GRS                             7,571
     Assembled workforce                              40
     Sales channel and customer relationships        296
     Liabilities assumed                          (4,631)
                                                 -------

     Net assets acquired                         $18,025
                                                 =======

On April 7, 2000, the Company completed the acquisition of all outstanding
capital stock of Post Communications, Inc. ("Post"), a provider of customized
email marketing services, in exchange for issuance of 6,282,289 million shares
of the Company's common stock valued at $308,790,000 and options to purchase
316,550 shares of the Company stock at prices ranging from $.10 to $12.38 per
share, of which 23,481 were vested at the date of acquisition and have been
included as part of the acquisition price at their fair value of approximately
$1,200,000 and 316,550 were unvested at the date of acquisition and have been
included as part of the acquisition price at their fair value of approximately
$13,600,000.

This acquisition was accounted for as a purchase, and accordingly, the results
of operations of Post since the date of acquisition have been included in the
Company's consolidated financial statements.  In connection with the
acquisition, the purchase price was allocated, based on an independent
valuation, to goodwill of $286,871,000, internal use software of $10,150,000,
customer relationships of $8,650,000 and assembled workforce of $3,350,000.  For
the quarter and six months ended June 30, 2000, the Company recorded $19,300,000
for amortization of these intangibles, which are amortized over their useful
lives of four years.

                                      -8-
<PAGE>

In connection with the acquisition, net assets acquired were as follows (in
thousands):

     Current assets                 $  3,015
     Cash acquired                     6,330
     Property and equipment, net       3,314
     Goodwill                        286,871
     Internal use software            10,150
     Assembled workforce               3,350
     Customer relationships            8,650
     Liabilities assumed              (6,402)
                                    --------

     Net assets acquired            $315,278
                                    ========

The following unaudited proforma information shows the results of operations for
the quarters and six months ended June 30, 1999 and 2000 as if the MaxMiles, the
UVN, and Post acquisitions had occurred at the beginning of 1999.  The results
are not necessarily indicative of what would have occurred had the acquisition
actually been made at the beginning of the respective periods presented or of
future operations of the combined companies (in thousands, except per share
information).

<TABLE>
<CAPTION>
                                             Three Months Ended            Six Months Ended
                                                   June 30,                    June 30,
                                           -----------------------    -----------------------
                                                1999        2000          1999        2000
                                           ------------  ---------    -----------  ----------
<S>                                        <C>           <C>          <C>          <C>
Total Revenues                               $   2,037   $   9,149    $     4,371  $   15,542
Net Loss                                     $ (12,336)  $ (43,094)   $   (24,347) $  (64,175)
Net loss per share, basic and diluted        $   (0.78)  $   (1.05)   $     (0.39) $    (1.57)
</TABLE>

On April 10, 2000, the Company announced an agreement to create an online
loyalty program for the CMGI network and its 70 member companies. As part of the
agreement, CMGI received approximately 4.9% or 1,694,492 shares of the Company's
outstanding common stock with a value of approximately $39,900,000. The Company
also received, in exchange for its shares, 425,317 shares of CMGI outstanding
common stock with a value of approximately $39,900,000.  These shares are
restricted from being resold until April 2001 and were recorded as Marketable
Securities on the Company's balance sheet.  At June 30, 2000, the Company valued
these at market value and recorded a $20,415,000 unrealized loss which appears
in the equity section of the balance sheet.

                                      -9-
<PAGE>

Note 3 - Basic and Diluted Loss Per Share

Basic loss per share is computed by dividing the loss attributable to common
shareholders by the weighted average number of common shares outstanding for the
period (excluding shares subject to repurchase). Diluted loss per common share
reflects the potential dilution that could occur if securities or other
contracts to issue common stock were exercised or converted into common stock.
Common share equivalents are excluded from the computation in loss periods, as
their effect would be antidilutive.

The following is a reconciliation of the denominators used in calculating basic
and diluted net loss per share (in thousands):

<TABLE>
<CAPTION>
                                                        Three Months Ended          Six Months Ended
                                                             June 30,                   June 30,
                                                    ------------------------    ----------------------
                                                        1999         2000          1999         2000
                                                    ----------    ----------    ----------   ---------
<S>                                                 <C>           <C>           <C>          <C>
Weighted average common shares outstanding             5,209        40,790         5,138       37,663
Weighted average common shares outstanding
 subject to repurchase                                (1,879)         (888)       (1,971)        (985)
                                                    --------      --------      --------     --------

Shares used in computation, basic and diluted          3,330        39,902         3,167       36,678

Weighted average preferred stock outstanding          19,771             -        17,640            -
                                                    --------      --------      --------     --------
Shares used in computing pro forma per share
 amounts on a converted basis                         23,101        39,902        20,807       36,678
                                                    ========      ========      ========     ========
</TABLE>


For the above mentioned periods, the Company had securities outstanding which
could potentially dilute basic earnings per share in the future, but were
excluded in the computation of diluted net loss per share in the periods
presented, as their effect would have been antidilutive.  Such outstanding
securities consist of the following (in thousands):

<TABLE>
                                                            June 30,
                                                      -------------------
                                                        1999       2000
                                                     ---------  ---------
<S>                                                  <C>         <C>
Convertible preferred stock                            20,522          -
Shares of common stock subject to repurchase            1,745        715
Outstanding options                                     4,849      7,247
Warrants                                                  662        678
</TABLE>

                                     -10-
<PAGE>

Note 4 - Consolidated Statement of Cash Flows Information

A reconciliation of net loss to net cash used in operating activities follows
(in thousands:)

<TABLE>
<CAPTION>
                                                                                               Six Months
                                                                                             Ended June 30,
                                                                                --------------------------------------

                                                                                        1999                2000
                                                                                --------------------   ---------------
<S>                                                                             <C>                    <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
       Net loss                                                                       $ (16,149)          $ (55,898)
       Reconciliation to net cash used in operating
            activities:
            Depreciation and amortization                                                 2,041              26,332
            Deferred stock compensation expense                                           1,084               1,815
            Expenses relating to stock warrants and other stock arrangements                958               5,833
            Advertising expense arising from barter transactions                            608                 164
            ClickMiles issued for services                                                1,531               1,219
            Changes in operating assets and liabilities:
                     Accounts receivable                                                    126              (1,699)
                     Prepaid incentive awards                                                (3)                267
                     Prepaid expenses                                                        56                 993
                     Other assets                                                           (62)                178
                     Accounts payable                                                      (541)               (462)
                     Accrued compensation and benefits                                      100                 905
                     Accrued redemption costs                                              (184)             (1,213)
                     Other accrued liabilities                                            1,605                 624
                     Deferred revenue- product and services                               1,797               6,154
                                                                                --------------------------------------

                      Net cash used in operating activities                           $  (7,033)          $ (14,788)
                                                                                ======================================
</TABLE>

                                     -11-
<PAGE>

Note 5 - Segment Reporting

In 1999, the Company adopted SFAS No. 131, "Disclosures about Segments of an
Enterprise and Related Information."  SFAS No. 131 requires disclosures of
certain information regarding operating segments, products and services,
geographic areas of operation and major customers. The method of determining
what information to report under SFAS No. 131 is based upon the "management
approach," or the way that management organizes the operating segments within a
company, for which separate financial information is available that is evaluated
regularly by management in deciding how to allocate resources and in assessing
performance.

The Company's operating businesses are organized based on the nature of products
and services provided.  Based on this approach, the Company classifies its
businesses into three identifiable segments: Currency, Direct Marketing and
Technical and Marketing Consulting Services.  Certain of the Company's
businesses do not meet the definition of a reportable operating segment and have
been aggregated under Currency.  These include the ClickRewards Network,
Enterprise Incentive Programs, Custom Loyalty Programs and Momentum Program.
Segment accounting policies are the same as the policies described in Note 2 of
the Company's audited consolidated financial statements for the year ended
December 31, 1999 included in the Company's Form 10-K.

Financial information for the Company's business segments is as follows (in
thousands):

<TABLE>
<CAPTION>
                                                             Three Months Ended             Six Months Ended
                                                                   June 30,                    June 30,
                                                          --------------------------  ---------------------------
                                                              1999          2000          1999           2000
                                                          ------------   -----------  ------------   ------------
<S>                                                       <C>            <C>          <C>            <C>
      Revenues:
          Currency                                              $ 410    $    3,288   $       630           5,420
          Direct marketing services                                14         3,152            14           4,472
          Technical and marketing consulting services           1,043         2,719         2,679           3,984
          Elimination of intersegment revenues                   (102)         (214)         (302)           (293)
                                                          -----------    ----------   -----------    ------------
                    Consolidated revenues                 $     1,365    $    8,945   $     3,021    $     13,583
                                                          ===========    ==========   ===========    ============

      Gain/(Loss) from operations:
          Currency                                        $    (8,651)   $  (43,211)  $   (16,593)   $    (59,282)
          Direct marketing services                                14        (1,408)           14            (272)
          Technical and marketing consulting services            (222)        1,250           117           1,967
          Elimination of intersegment profits                     (33)          (82)         (134)           (130)
                                                          -----------    ----------   -----------    ------------
                    Consolidated loss from operations     $    (8,892)   $  (43,451)  $   (16,596)   $    (57,717)
                                                          ===========    ==========   ===========    ============

      Assets:
          Currency                                        $   101,764    $  117,708   $   101,764    $    117,708
          Direct marketing services                                 -       321,417             -         321,417
          Technical consulting services                         2,937         2,465         2,937           2,465
                                                          -----------    ----------   -----------    ------------
                    Consolidated assets                   $   104,701    $  441,590   $   104,701    $    441,590
                                                          ===========    ==========   ===========    ============
</TABLE>

                                     -12-
<PAGE>

Item 2. Management's Discussion and Analysis of Financial Condition and Results
of Operations

The following "Management's Discussion and Analysis of Financial Condition and
Results of Operations" contains forward-looking statements.  In some cases,
readers can identify forward-looking statements by terminology such as "may,"
"will," "should," "could," "expects," "plans," "anticipates," "believes,"
"estimates," "predicts," "potential," or "continue."  These statements involve
known and unknown risks, uncertainties and other factors that may cause
Netcentives' actual results, performance, or achievements to be materially
different from those stated herein.  Although management of Netcentives believes
the expectations reflected in the forward-looking statements are reasonable, the
Company cannot guarantee future results, performance, or achievements.  For
further information, refer to "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and the "Risk Factors" sections of
Netcentives' Form 10-K dated March 30, 2000.

Overview

Netcentives was incorporated in June 1996. From inception until March 1998, our
operations consisted primarily of various start-up activities, such as research
and development, personnel recruiting, capital raising and trial sales of our
products with initial customers. We launched the ClickRewards Network in March
1998 and began recognizing revenue from non-trial program sales in April 1998.
In December 1998, we acquired Netcentives Professional Services (formerly the
Panttaja Consulting Group, Inc.), a provider of technical consulting services to
e-commerce merchants and other businesses. We launched our first Enterprise
Incentive Solutions program in January 1999 and our first Custom Loyalty program
in July 1999.

In January 2000, the Company entered into an agreement with America Online, Inc.
("AOL") under which the Company's rewards technology will become the exclusive
online support infrastructure for AOL/AAdvantage, AOL's consumer rewards
network. In addition, the companies also agreed to create "ICQ ClickRewards"--a
rewards program for ICQ, AOL's online communications community.  As part of
these agreements, the Company issued AOL 1,560,000 shares of the Company's
common stock.  The Company has recorded $82 million in deferred stock expenses
based on the fair value of the stock issued to AOL. A portion of the deferred
stock expense will be recorded as an offset to revenue earned by the Company
over time related to the AOL program and a portion will be recorded over the
three-year agreement period as a non-cash marketing expense related to ICQ
ClickRewards.  In the quarter and six months ended June 30, 2000, the Company
recorded $5.7 million and $10.3 million, respectively, of non-cash marketing
expenses related to the AOL program.

On January 31, 2000, the Company completed the acquisition of all outstanding
capital stock of MaxMiles, Inc. ("MaxMiles"), a provider of personal aggregation
technologies, in exchange for issuance of 153,058 shares of the Company's common
stock valued at $10.2 million and options to purchase 21,922 shares of the
Company stock at prices ranging from $.03 to $10.44 per share, of which 17,388
were vested at the date of the acquisition and have been included as part of the
acquisition price at their fair value of $1.1 million.  The remaining 4,534
unvested options have been recorded as deferred stock expense in the amount of
$254,000 and will be amortized over the remaining three year vesting period.

The acquisition was accounted for as a purchase and, accordingly, the results of
operations of MaxMiles since the date of acquisition have been included in the
Company's consolidated financial statements.  In connection with the
acquisition, the purchase price was allocated, based on an independent
valuation, to goodwill of $11.3 million, internal use software of $245,000 and
assembled workforce of $121,000.  For the quarter and six months ended June 30,
2000, the Company recorded $969,000 and $1.6 million for amortization of these
intangibles, which are amortized over their useful lives of two to four years.

On March 3, 2000, the Company completed the acquisition of all outstanding
capital stock of UVN Holdings, Inc., SHC Venture, LLC, and the outstanding
minority interest in UVN's majority owned subsidiary Universal Value Network,
LLC (collectively, "UVN").  UVN's business utilizes payment card data to
recognize and reward online and offline purchasing behavior. Total purchase
price includes issuance of 335,532 shares of the Company's common stock valued
at approximately $16.3 million, cash payments totaling approximately $4.9
million (including approximately $2.1 million of transaction costs), and 36,000
shares of the Company's common stock valued at approximately $1.8 million to
extinguish certain debt of UVN. The acquisition also gives the Company a 49%

                                     -13-
<PAGE>

equity ownership in Golden Retriever Systems, LLC which maintains connectivity
to information on approximately 90% of U.S. sources of payment card transactions
including data from payment card processors, merchant acquiring banks and
merchants. The Company is required to issue an additional 48,888 shares of
common stock to former shareholders of UVN over the next 22 months.

The acquisition was accounted for as a purchase and, accordingly, the results of
operations of UVN since the date of acquisition have been included in the
Company's consolidated financial statements.  In connection with the
acquisition, the purchase price was allocated, based on an independent
valuation, to goodwill of $17.1 million, internal use software of $500,000,
investment in GRS of $7.6 million, assembled workforce of $40,000 and sales
channel and customer relationships of $296,000.  For the quarter and six months
ended June 30, 2000, the Company recorded $1.3 million and $1.7 million for
amortization of these intangibles, which are amortized over their useful lives
of five years.

On April 7, 2000, the Company completed the acquisition of all outstanding
capital stock of Post Communications, Inc. ("Post"), a provider of customized
email marketing services, in exchange for issuance of 6,282,289 million shares
of the Company's common stock valued at $309 million and options to purchase
316,550 shares of the Company stock at prices ranging from $.10 to $12.38 per
share, of which 23,481 were vested at the date of acquisition and have been
included as part of the acquisition price at their fair value of approximately
$1.2 million and 316,550 were unvested at the date of acquisition and have been
included as part of the acquisition price at their fair value of approximately
$13.6 million.

This acquisition was accounted for as a purchase, and accordingly, the results
of operations of Post since the date of acquisition have been included in the
Company's consolidated financial statements.  In connection with the
acquisition, the purchase price was allocated, based on an independent
valuation, to goodwill of $286.9 million, internal use software of $10.2
million, customer relationships of $8.7 million and assembled workforce of $3.4
million.  For the quarter and six months ended June 30, 2000, the Company
recorded $19.3 million for amortization of these intangibles, which are
amortized over their useful lives of four years.

How our Programs Work

Netcentives is a leading outsource provider of loyalty and direct marketing
solutions that delivers a broad suite of relationship marketing services
including business, consumer and employee loyalty programs, customized email
marketing and consulting services which drive greater customer loyalty and
maximize lifetime customer value for clients.  We have focused our business
strategy on providing relationship marketing products and services to our
clients both online and offline.  Loyalty solutions are based on rewards
currencies sold to electronic retailers, portals and other Internet sites. Our
most established rewards currency is ClickMiles, which we sell to merchants who
become part of the ClickRewards Network. These merchants, in turn, award these
ClickMiles to consumers as purchase, loyalty and other incentives. ClickMiles
are redeemable for, among other things, frequent flyer miles on major airlines
at a ratio of one frequent flyer mile for each ClickMile. We have also developed
and continue to develop customer branded loyalty and rewards currencies for
large Internet merchants, portals, community sites and other business customers.
We sell these custom currencies to our customers, who then distribute them under
their own brands. The custom loyalty currencies are redeemable for items
specific to the customer for whom the currency has been developed and, in
certain cases, are exchangeable for ClickMiles.  During the past several months
we have expanded our capabilities to offering offline loyalty programs through
the Momentum program and technology acquired in the UVN acquisition.  We also
offer email marketing services through our Direct Marketing division, Post
Communications.

ClickRewards. Merchants who participate in the ClickRewards Network receive the
benefit of our promotion of the ClickRewards brand and network, which includes
direct links to the merchants' sites from our ClickRewards web page. We also
provide merchants who participate in the ClickRewards Network with a variety of
related marketing and promotional services. These services include promotional
consulting, direct marketing services to our member base and integration and
maintenance of our enabling software. Depending on the specific relationship we
have with the merchant, we may either include some of these services in our
ClickMiles pricing or we may price them separately. To the extent that services
are bundled with ClickMiles, we increase the price of the ClickMiles package to
reflect the value of these services.

                                     -14-
<PAGE>

Custom Loyalty Programs and Enterprise Incentive Solutions. In 1999, we expanded
the flexible technology platform of our ClickRewards program to meet the
marketing needs of large portals and financial institutions with large
constituencies, and to enable large enterprises to motivate and reward their
employees, channel partners, and other stakeholders via intranets and extranets.
These Custom Loyalty programs and Enterprise Incentive Solutions are delivered
on both a fully configured "turn key" basis as well as on a separately-priced
basis, and are powered by Netcentives' secure and scalable technology. We may
separately charge these customers for various relationship management and other
services including transaction management, promotional consulting, direct
marketing services and integration and maintenance of our enabling software.

Momentum Program.  In March 2000, the Company acquired UVN which operates a
program called Momentum.  Momentum allows businesses to recognize and reward
purchase behavior both online and offline in permission based programs.

Direct Marketing.  In April 2000, the Company acquired Post Communications.
Through Post Communications, the Company offers customized email marketing
services including the marketing strategy, program design, production and
technologies required to retain customers and drive sales.

Each of Netcentives' solutions can be supported by our promotional management
services such as account monitoring, reporting, reward fulfillment, customer
service support, customized e-mail communication services and rewards program
aggregation services. In the case of reward fulfillment, we purchase the
relevant awards and either have the merchandise delivered to the consumer
through third-party fulfillment houses, or in the case of frequent flyer miles
offered through the ClickRewards Network, electronically credit their chosen
frequent flyer account. We also provide members with ongoing support to assist
them in managing and redeeming their currency.

How We Recognize Revenues

Currency-related revenues; product and program-related services

The revenues we receive from the sale of rewards and loyalty currencies and
points-based programs are made up of two components: product revenues and
program-related services revenues. Product revenues reflect the value of the
reward our members will ultimately receive upon redemption of the promotion
currency. Program-related services revenues reflect the value of services that
we perform for custom loyalty clients, merchants and members. As a result, our
revenues related to sale of currencies are recognized at various times.

A merchant or custom loyalty client typically purchases currencies from us
before awarding them. Upon the sale of our loyalty currencies, we allocate these
revenues between the product component, and the program-related services
components. The product component of revenues is deferred until the member
redeems the currency for his or her selected reward. At the time of redemption,
we recognize the product component of revenues and the associated cost of
revenue based on the actual cost of the redemption reward. The revenue related
to the services component of the currency sale is deferred until the sale of the
currency becomes non-refundable, which in the ClickRewards program has
historically been upon award of the currency to a consumer by the merchant.
Services revenues relating to separately-priced services are recognized when
these services are delivered. The remaining portion of services revenues is
recognized ratably over the period during which these services are provided.
For all ClickMiles sold through June 30, 2000, this service period has been
initially calculated for the maximum life of the ClickMile based on its
expiration date. To the extent ClickMiles are redeemed prior to expiration, the
remaining unamortized amount of deferred services revenues is recognized at the
time of redemption.

Currently, ClickRewards merchants buy ClickMiles in advance based on their
anticipated needs. New merchants are required to purchase a minimum of 450,000
ClickMiles. On an ongoing basis, each merchant is required to purchase
ClickMiles in quantities at least equal to its expected monthly usage and to
maintain a minimum balance generally equal to its expected bi-weekly usage. We
determine each merchant's expected usage based on past trends and forecasted
requirements in active promotions. These ClickMiles are non-refundable and will
expire if not awarded by the merchant within a six-month period. The merchant
services portion of revenues of any ClickMiles sold under these arrangements is
amortized over the maximum period during which the merchant may use the
ClickMiles, resulting in a shorter amortization period than has historically
been used. The member services component of

                                     -15-
<PAGE>

revenues continues to be amortized over the expected life of the ClickMile. This
change did not have a significant impact on revenues in the year ended December
31, 1999 or for the three and six months ended June 30, 2000.

If loyalty currency points expire or are forfeited, we recognize the remaining
amount of deferred product and program-related services revenues at the time of
expiration or forfeiture. Since we do not have sufficient experience concerning
the redemption or forfeiture of currency points, we cannot currently predict in
which periods we will recognize these revenues.

We typically sell our loyalty currency products and related services to
merchants or custom clients for cash. However, from time to time, in connection
with promoting the ClickRewards Network, we also sell ClickMiles to our
merchants for non-cash consideration, such as advertising and merchandise. The
revenue from the sale of these ClickMiles is accounted for on the same basis as
cash sales and the value of the advertising or merchandise is recorded as an
expense or a prepaid asset as appropriate. In the quarter and six months ended
June 30, 1999, approximately $222,000 and $608,000 of advertising expense was
recorded under these arrangements, of which 85% and 92% was transacted with two
merchants. In the quarter and six months ended June 30, 2000, approximately
$76,000 and $164,000 of advertising expense was recorded under these
arrangements, of which 96% and 77% was transacted with two merchants.

We also derive program-related service revenues from the initial set-up fees
received from some of our Custom Loyalty programs. We recognize these set-up
fees and related costs over the minimum life of the Custom Loyalty program
contract.   Additionally, we derive program-related service revenues from
currency point expirations and from licensing activities.  In the quarter and
six months ended June 30, 2000, we recognized $777,000 and $1.6 million of
revenues related to these activities.

                                     -16-
<PAGE>

A reconciliation of combined loyalty currencies activity for the ClickRewards
program, Custom Loyalty programs and Momentum program, deferred revenue-product
and non-revenue points awarded by Netcentives follows (in thousands):

<TABLE>
<CAPTION>
                                                             Three Months Ended             Six Months Ended
                                                                   June 30,                      June 30,
                                                          -------------------------   -----------------------------
                                                              1999         2000            1999            2000
                                                          ------------  -----------   ---------------  ------------
<S>                                                       <C>           <C>           <C>              <C>
Loyalty currencies activities (number of points):
 Beginning balance                                             94,225      422,838            62,495       347,147
 Awarded by merchants                                          35,705      137,412            67,939       224,017
 Redeemed by members                                           (5,656)     (50,435)          (10,788)      (76,644)
 Sold to merchants not yet awarded, net (1)                    28,914      (13,648)           33,542        24,553
 Expired (2)                                                        -      (20,013)                -       (42,919)
                                                          -----------   ----------    --------------   -----------
 Ending balance                                               153,188      476,154           153,188       476,154
                                                          ===========   ==========    ==============   ===========

  In circulation (3)                                          102,755      335,523           102,755       335,523
                                                          ===========   ==========    ==============   ===========

Deferred Revenues--Product:
 Beginning balance                                        $     1,885   $    7,857    $        1,250   $     6,489
 Awarded by merchants                                             714        2,739             1,359         4,295
 Redeemed by members                                             (113)      (1,152)             (216)       (1,549)
 Sold to merchants not yet awarded, net (1)                       477         (323)              570           344
 Expired (2)                                                        -         (400)                -          (858)
                                                          -----------   ----------    --------------   -----------
 Ending balance                                           $     2,963   $    8,721    $        2,963   $     8,721
                                                          ===========   ==========    ==============   ===========

Non-revenue points awarded by Netcentives (4):
 Points outstanding at end of period                          102,054      122,270           102,054       122,270
                                                          ===========   ==========    ==============   ===========

 Accrued redemption costs                                 $     1,888   $    2,262    $        1,888   $     2,262
                                                          ===========   ==========    ==============   ===========
</TABLE>


(1) Merchants are required to purchase points in advance before awarding them to
consumers. This represents the buying activity, net of awards to members, of
merchants.

(2) Some points purchased by merchants must be awarded within specified periods
and cannot be refunded. In addition, some points issued to consumers expire if
the consumer has no earning or redemption activity for a twelve month period.
This represents the number of points which expired unawarded and the amounts
recorded as revenue at that time related to merchant points and represents the
number of points which expired in consumers accounts and were recorded as
revenues.

(3) In circulation represents that portion of the outstanding loyalty currency
points awarded by merchants and still held by members. Upon redemption of these
points, Netcentives will recognize the related product revenue component.

(4) In addition to points purchased and awarded by merchants, Netcentives has
issued points to its merchants and directly to its members in connection with
promotional campaigns and in lieu of cash for other expenses. These points are
accounted for as an expense and an accrued obligation at the time of award. This
represents the number of points outstanding at the end of each period and the
amount of the related liability.

                                     -17-
<PAGE>

Direct marketing services

The Company recognizes revenue related to email marketing program services as
the services are provided.  Revenue and related costs associated with the
initial set-up of client email marketing programs are recognized over the
minimum life of the client contract, beginning on the launch date of the email
program.  Deferred project revenues and costs represent amounts associated with
the initial set-up of client email programs which have not been recognized at
the balance sheet date.

Technical and marketing consulting services revenues

We provide systems integration, technical consulting, strategic design,
marketing plan development, promotion consulting, creative services and content
development to a variety of clients, including ClickRewards merchants and Custom
Loyalty and Enterprise Incentive customers, to help them deploy our programs.
These revenues are recognized as the services are provided.

Results of Operations

Three and Six Months Ended June 30, 1999 and 2000

Revenues

Revenues increased from $1.4 million in the quarter ended June 30, 1999 to $8.9
million in the quarter ended June 30, 2000 and revenues increased from $3.0
million in the six months ended June 30, 1999 to $13.6 million in the six months
ended June 30, 2000.  The increase in revenues were primarily a result of growth
of our ClickRewards Network launched in March 1998, the growth in our Custom
Loyalty programs and the addition of Post Communications in the second quarter
of 2000.  Product revenues reflect the redemption of currency points for awards
during the year and increased from $113,000 for the quarter ended June 30, 1999
to $1.2 million for the quarter ended June 30, 2000 and increased from $216,000
for the six months ended June 30, 1999 to $1.6 million for the six months ended
June 30, 2000.  Consumers redeemed 5.6 million currency points in the quarter
ended June 30, 1999 compared to redeeming 50.4 million currency points in the
quarter ended June 30, 2000.  For the six months ended June 30, 1999 and 2000,
consumers redeemed 10.8 million currency points and 76.6 million currency
points, respectively.   Program-related service revenues in the quarter ended
June 30, 1999 were $297,000 compared to $2.1 million in the quarter ended June
30, 2000.  Program-related services revenues in the six months ended June 30,
1999 were $414,000 compared to $3.8 million for the six months ended June 30,
2000.  The increases in program-related revenues were primarily due to growth
in the ClickRewards Network and the Custom Loyalty programs.   Program-related
service revenues in the three and six months ended June 30, 2000 included
$400,000 and $858,000 related to consumer point expirations and $320,000 and
$631,000 related to licensing fees.   Direct marketing services revenues
increased from $14,000 in the quarter ended June 30, 1999 to $3.0 million in the
quarter ended June 30, 2000.  Direct marketing service revenues increased from
$14,000 in the six months ended June 30, 1999 to $4.3 million for the six months
ended June 30, 2000.  This increase was primarily due to the acquisition of Post
Communications in the beginning of the second quarter of 2000.  Technical and
marketing consulting services increased from $941,000 in the quarter ended June
30, 1999 to $2.6 million in the quarter ended June 30, 2000.  Technical and
marketing consulting services increased from $2.4 million in the six months
ended June 30, 1999 to $3.8 million in the six months ended June 30, 2000.  This
increase was primarily due to the Company having marketing consulting
engagements with America On Line and CMGI.

Cost of Product Revenues

Cost of product revenues represents the actual cost of awards selected by
members in exchange for currency points.  Cost of product revenues were $93,000
in the quarter ended June 30, 1999 compared to $963,000 for the quarter ended
June 30, 2000 and was $185,000 in the six months ended June 30, 1999 compared to
$1.4 million for the six months ended June 30, 2000.  These cost of product
revenues represented 82% and 84% of product revenues for the quarters ended June
30, 1999 and 2000, respectively, and 86% and 84% for the six month period ended
June 30, 1999 and 2000.  The increase in cost of product revenues was a result
of the increased redemption of currency points by members which was principally
related to the increased number of currency points outstanding.

                                     -18-
<PAGE>

Program-Related Services, Marketing and Support Costs

Program-related services, marketing and support costs represents the cost of
marketing services provided for the ClickRewards Network, as well as costs
incurred to support merchants and members in the Network.  These costs consist
primarily of compensation and related costs for marketing and sales personnel,
advertising and marketing for the ClickRewards Network, merchant account and
rewards supplier management, product management activities and ClickMiles issued
to acquire new members for the ClickRewards Network.  Program-related marketing
and support costs increased from $5.0 million in the quarter ended June 30, 1999
to $8.1 million in the quarter ended June 30, 2000 and increased from $9.6
million in the six months ended June 30, 1999 to $15.8 million in the six months
ended June 30, 2000.  The increase from quarter to quarter was primarily the
result of increased marketing and consumer support personnel expenses of $2.7
million, increased professional expenses of $146,000 offset by a decrease in
advertising and promotions expenses of $1.2 million associated with the
ClickRewards Network.  The increase for the six month period relates to
increased marketing and consumer support personnel expenses of $5.0 million and
increased professional fees of $419,000 offset by a decrease in advertising and
promotions expenses of $729,000 associated with the ClickRewards Network.

Cost of Direct Marketing Services

Cost of direct marketing services consists of costs related to the delivery of
email marketing program services.   The cost of direct marketing services were
$2.2 million in the quarter ended June 30, 2000 and $2.4 million in the six
months ended June 30, 2000.  These costs are primarily due to the acquisition of
Post Communications in the second quarter of 2000.  These cost of direct
marketing services represented 73% and 55% of direct marketing services revenues
for the quarter and six months ended June 30, 2000, respectively.

Cost of Technical and Marketing Consulting Services Revenues

Cost of technical and marketing consulting services consists of the personnel
and overhead costs incurred in connection with providing technical and marketing
consulting services.  Cost of technical and marketing consulting services
totaled $679,000 compared to $1.4 million for the quarters ended June 30, 1999
and 2000 and $1.5 million compared to $1.9 million for the six months ended June
30, 1999 and 2000, respectively.  These expenses were related to technical
consulting services provided by Netcentives Professional Services (formerly the
Panttaja Consulting Group) and the Company started delivering marketing
consulting services in the three and six month periods ended June 30, 2000 and
these services were delivered by various Netcentives personnel.   Cost of
technical and marketing consulting services were 72% and 54% of technical and
marketing consulting service revenues in the quarters ended June 30, 1999 and
2000 and 63% and 49% for the six month period ended June 30, 1999 and 2000,
respectively.  This decline as a percentage of revenues was due to the Company
utilizing fewer consultants that have higher costs and achieving a higher rate
of utilization on its internal resources in the quarter and six months ended
June 30, 2000 as compared to the comparable periods ended June 30, 1999.

Research and Development

Research and development expenses consist primarily of compensation and related
costs for research and development personnel, including independent contractors
and consultants, software licensing expenses and allocated operating expenses
such as site hosting, Web site production, facilities expenses, and equipment
costs.   Research and development expenses increased from $844,000 in the
quarter ended June 30, 1999 to $3.4 million in the quarter ended June 30, 2000
and increased from $1.9 million in the six months ended June 30, 1999 to $5.1
million in the six months ended June 30, 2000.   These increases were primarily
the result of an increase in expenses for enhancements to the ClickRewards
Network, as well as initial development efforts relating to our Custom Loyalty
Networks and the addition of Post in the second quarter of 2000. The largest
component of the increases was the growth in compensation and related staff
expenses which increased by $1.6 million for the three month period ending June
30, 2000 and $1.8 million for the six month period ended June 30, 2000.  We
expect to continue to increase substantially research and development spending
in absolute dollars as we develop new products and expand our resources to
maintain existing products.

                                     -19-
<PAGE>

Selling, General and Administrative

Selling, general and administrative expenses consist primarily of salaries and
related expenses, sales commissions, treasury expenses, accounting and
administrative expenses, professional fees, and other selling and corporate
expenses.  Selling, general and administrative expenses increased from $2.3
million in the quarter ended June 30, 1999 to $8.8 million in the quarter ended
June 30, 2000 and increased from $3.6 million in the six months ended June 30,
1999 to $13.6 million in the six months ended June 30, 2000.   The increase from
period to period was primarily the result of increased sales efforts to enroll
merchants into the ClickRewards Network, increased business development efforts
for our Custom Loyalty Networks, increased general and administrative personnel
and increased facilities and office costs and the addition of Post
Communications in the second quarter of 2000.  The largest components of the
increase were the growth in compensation expense and related staff costs as a
result of increased staffing levels which increased by $3.3 million from the
quarter ended June 30, 1999 to June 30, 2000, and the growth in the facilities
and office costs which increased by $1.7 million from the quarter ended June 30,
1999 to June 30, 2000.  The largest component of the increase for the six month
period ended June 30, 1999 compared to June 30, 2000 was also staff costs which
increased by $5.7 million.  There was also an increase of $2.0 million in
facilities and office expenditures for the six months ended June 30, 2000
compared to the same period in 1999.  We expect selling, general and
administrative expenses to increase in absolute amounts as we add personnel and
incur additional costs related to the anticipated growth of our ClickRewards and
Custom Loyalty Networks and our direct marketing services, our expansion into
international markets and our operation as a public company.

Amortization of Deferred Stock Compensation, Supplier and Other Stock
Arrangements and Intangibles

Amortization of deferred stock compensation represents the difference between
the purchase or exercise price of certain restricted stock and stock option
grants, and the deemed fair market value of our common stock at the time of
these grants. This difference is amortized over the vesting period for such
grants, which is typically four years. Amortization of deferred stock
compensation was $607,000 and $1.1 million in the quarter and six months ended
June 30, 1999, respectively, compared to $723,000 and $1.8 million in the
quarter and six months ended June 30, 2000, respectively.  These amounts
primarily resulted from amortization of deferred stock compensation related to
stock option grants and stock awards granted in 1998 and 1999.

Amortization of supplier and other stock arrangements represents the cost of
warrants granted to certain airlines and other rewards suppliers in return for
exclusivity and the cost of stock issued related to the ICQ ClickRewards
program.  Expenses related to contingent stock warrants granted to certain
airlines and other partners and the stock issued related to ICQ ClickRewards
program was $339,000 and $943,000 million in the quarter and six months ended
June 30, 1999, respectively, and was $4.7 million and $5.8 million for the
quarter and six months ended June 30, 2000, respectively.  Because the vesting
of certain of these awards is subject to these rewards suppliers maintaining the
exclusivity of the arrangement with Netcentives, the valuation of the warrants
is not finalized until the vesting date.  A substantial number of these warrants
had not vested as of June 30, 2000.  As a result, the charge relating to
supplier stock awards may increase over remaining vesting periods through 2001.

In December 1998, we acquired Panttaja Consulting Group in a transaction that
was accounted for as a purchase. The resulting intangibles of $3.5 million
recorded in the acquisition will be amortized over two years.  In January 2000,
we acquired MaxMiles in a transaction accounted for as a purchase.  The
resulting intangibles of $11.6 million recorded in the acquisition are being
amortized over an estimated useful life of three years.  In March 2000, we
acquired UVN in a transaction accounted for as a purchase.  The resulting
intangibles of $25.5 million recorded in the acquisition are being amortized
over an estimated useful life of five years.  In April 2000, we acquired Post
Communications in a transaction accounted for as a purchase.  The resulting
intangibles of $309.0 million recorded in the acquisition are being amortized
over an estimated useful life of four years.  In the quarter and six months
ended June 30, 1999, we incurred $451,000 and $878,000 of expense related to
amortization of these intangibles.   In the quarter and six months ended June
30, 2000, we incurred $21.1 million and $23.5 million of expense related to
amortization of these intangibles.

                                     -20-
<PAGE>

Interest Income, Net

Interest income primarily represents interest earned on short-term investments
in highly-liquid debt instruments with a maturity at the time of purchase of
three months or less.  Interest income, net, increased from $351,000 for the
quarter ended June 30, 1999 to $642,000 for the quarter ended June 30, 2000.
Interest income, net, increased from $447,000 for the six months ended June 30,
1999 to $1.8 million for the six months ended June 30, 2000.  The increase was a
result of increased interest income from $406,000 and $552,000 for the quarter
and six months ended June 30, 1999, respectively, to $982,000 and $2.3 million
for the quarter and six months ended June 30, 2000.  This increase was related
to increased cash and short-term investment balances, offset in part by an
increase in interest expense relating to capital leases and other financing
arrangements from $55,000 and $105,000 in the quarter and six months ended June
30, 1999, respectively, to $340,000 and $435,000 for the comparable periods in
2000.

Income Taxes

We have recorded losses since inception, and anticipate losses for the
foreseeable future. We have therefore recorded no provision for income taxes for
the quarter and six months ended June 30, 1999 and 2000.

Net Loss

Net loss increased from $8.5 million to $42.8 million in the quarter ended June
30, 1999 and 2000.  Net loss increased from $16.1 million to $55.9 million in
the six months ended June 30, 1999 and 2000.   The increases in net loss were
primarily due to an increase of operating costs and expenses from $10.3 million
and $19.6 million in the quarter and six months ended June 30, 1999,
respectively, compared to $52.4 million and $71.3 million in the quarter and six
months ended June 30, 2000.

Liquidity and Capital Resources

Prior to our initial public offering in October 1999, we had funded our
operations primarily through the private placement of preferred equity
securities, through which we had raised net proceeds of $63.7 million through
October 1999.  We raised approximately $68.8 million in our initial public
offering in October 1999.  We have also financed our operations through
equipment lease financing and bank borrowings. As of June 30, 2000, we had
outstanding equipment lease financing and bank borrowings totaling $2.9 million
and note payables totaling $1.8 million.  We have no other available lines of
credit or credit available under existing arrangements.

Cash used in operations was $7.0 million and $14.8 million in the six months
ended June 30, 1999 and 2000, respectively. The cash used was primarily the
result of our operating losses in these periods.  Cash used in operations
primarily reflected cash received from customers of $4.9 million and $18.1
million in the six months ended June 30, 1999 and 2000, respectively, offset by
cash paid to suppliers and employees of $12.4 million and $34.7 million in the
same periods.

We initially defer recording revenue at the time we sell our loyalty currencies,
even though we have received cash from our customers for these sales. A
significant portion of revenue is not recognized until the currency is redeemed
by the consumer. The remaining revenue is recognized on a ratable basis over the
periods in which marketing and support services are provided to merchants and
members. As a result of this accounting method, the cash received from customers
is substantially greater than the amount of revenues reported for these periods.
The difference in these amounts is reflected primarily as an increase in the
amount of deferred revenues for products and services shown on our condensed
consolidated balance sheet.  Total deferred revenues increased on a net basis
from cash transactions by $1.8 million and $6.2 million for the six months ended
June 30, 1999 and 2000, respectively.

Cash paid to suppliers and employees was significantly less than costs and
expenses reported for these same periods. This resulted from non-cash charges
relating to depreciation, the amortization of deferred stock compensation,
supplier stock awards and intangible assets arising from the acquisition of
Panttaja Consulting Group, MaxMiles, UVN and Post Communications, and the use of
ClickMiles in lieu of cash to pay for certain expenses. Non-cash amortization
charges totaled $4.1 million in the six months ended June 30, 1999 and $34.0
million in the six months ended June 30, 2000. The use of ClickMiles in lieu of
cash to pay for certain expenses resulted in the deferral of cash payments of
$2.2 million and $1.4 million during the six months ended June 30, 1999 and
2000, respectively.

                                     -21-
<PAGE>

Investments in property and equipment were $3.6 million and $12.5 million in the
six months ended June 30, 1999 and 2000, respectively. This increase was due to
additional capital expenditures incurred as a result of the build-out and
furnishing of the Company's new headquarters and due to the Company's purchasing
more equipment as a result of headcount increases. Cash provided by financing
activities was $33.6 million and $1.9 million in the six months ended June 30,
1999 and 2000, respectively. Cash was provided primarily by sales of preferred
stock of $35.1 million in the six months ended June 30, 1999.

At June 30, 2000, we had 476.1 million currency points (including ClickMiles,
Custom Loyalty program points and Momentum program points) outstanding which had
been sold to merchants and clients (of which 335.5 million had been awarded to
members and are in circulation).  The June 30, 2000 balance sheet includes $8.7
million of deferred revenues relating to product component of this currency,
which will be recognized as revenue at the time of redemption.  Other than
barter exchanges, we have already received cash from our merchants and clients
relating to these points, which is unrestricted and which we can use for any
corporate purpose.   In addition, an additional 122.3 million currency points
which had been issued by us to pay for expenses in lieu of cash were
outstanding.  As of June 30, 2000, we had an accrued liability of approximately
$2.3 million for the estimated cost of redemption of these points. All of these
points expire if not redeemed by December 31, 2001. Although we have purchased
some frequent flyer miles in advance, most of the funding to pay for the costs
associated with these product redemption liabilities must come from available
cash resources at the time of redemption. Although these liabilities are
reflected as current liabilities in our balance sheet, the timing of the related
liability is controlled by the actual redemptions, which could occur in
irregular patterns over the next two years until expiration. Because we cannot
control the timing of our members' decision to redeem points, should the rate of
redemption of points exceed our estimates, it could be necessary for us to
obtain additional working capital and our results of operations could be
materially and adversely affected.

At June 30, 2000, we had cash and equivalents totaling $49.6 million, short term
investments totaling $13.0 million and restricted marketable securities totaling
$19.6 million.  We anticipate that our available cash resources will be
sufficient to meet our presently anticipated working capital and capital
expenditure needs for at least the next twelve months.

Our future liquidity and capital requirements will depend on numerous factors.
For example, our pace of expansion will affect our future capital requirements,
as may our decision to acquire or invest in complementary businesses and
technologies. Therefore, we may be required to raise additional funds in the
future through the issuance of debt or equity securities. If additional funds
are raised through the issuance of equity securities, our existing stockholders
may experience significant dilution. Furthermore, additional financing may not
be available when needed or, if available, such financing may not be on terms
favorable to us or our stockholders. If financing is not available when required
or is not available on acceptable terms, we may be unable to develop or enhance
our programs or other services. In addition, we may be unable to take advantage
of business opportunities or to respond to competitive pressures. Any of these
events could harm our business and financial condition.

Recent Accounting Pronouncements

In June 1998 and June 1999, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 133 (SFAS 133), "Accounting for
Derivative Instruments and Hedging Activities" and Statement of Financial
Accounting Standards No. 137 (SFAS 137), "Deferral of the Effective Date of SFAS
133," respectively. SFAS 133 and SFAS 137 require the recognition of all
derivatives as either assets or liabilities in the statement of financial
position, and to measure those instruments at its fair value, and are effective
for all fiscal years beginning after June 15, 2000 with earlier adoption
encouraged. As of June 30, 2000, the Company did not engage in derivative
instruments or hedging activities that would require the application of SFAS
133.

In December 1999, the Securities and Exchange Commission issue Staff Accounting
Bulletin No. 101 ("SAB 101"), "Revenue Recognition," which provides guidance on
the recognition, presentation and disclosure of revenue in financial
statements filed with the Securities and Exchange Commission. SAB 101 outlines
the basic criteria that must be met to recognize revenue and provides guidance
for disclosures related to revenue recognition policies. SAB 101 is effective
for the fiscal quarter beginning October 1, 2000, however earlier adoption is
permitted. The Company has not yet determined the impact, if any, that adoption
will have on the consolidated financial statements.

                                     -22-

<PAGE>

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

We had no holdings of derivative financial or commodity instruments at June 30,
2000. However, we are exposed to financial market risks associated with
fluctuations in interest rates. Because all of the amounts in our portfolio have
expected maturities of three months or less, we believe that the fair value of
our investment portfolio or related income would not be significantly impacted
by increases or decreases in interest rates due mainly to the short-term nature
of our investment portfolio. If market rates were to increase immediately by 10
percent from levels on June 30, 2000, the fair value of this investment
portfolio would decline by an immaterial amount. A sharp decline in interest
rates could reduce future interest earnings of our investment portfolio. If
market rates were to decrease immediately by 10 percent from levels on June 30,
2000, the resultant decrease in interest earnings of our investment portfolio
would not have a material impact on our earnings as a whole.

The table below presents principal amounts (in thousands) and related weighted
average fixed interest rates for our investment portfolio.

<TABLE>
<CAPTION>
                                                           Expected  Maturity     Estimated Fair Value
                                                                  2000             at June 30, 2000
                                                           ------------------     ------------------
<S>                                                        <C>                    <C>
Federal instruments                                         $      3,957             $     3,957
Weighted average fixed interest rate                                6.37%
Commercial paper & short-term obligations                   $     45,681             $    45,681
Weighted average fixed interest rate                                6.61%
Total portfolio                                             $     49,638             $    49,638
</TABLE>

As of June 30, 2000, we had $49.6 million of cash and cash equivalents earning a
weighted average variable interest rate of 6.59%.

Part II.  Other Information

Item 1. Legal proceedings

In February, March and July 2000, the Company filed suit in the Federal District
Court in the Northern District of California against eleven parties seeking
monetary damages and injunctive relief based on each party's alleged
infringement of certain patents held by the Company. This litigation is pending
although one of the defendants has subsequently licensed the subject patents and
has been dismissed from the suit. In July 2000, another of the defendants,
Carlson Marketing Group, along with its affiliates ("Carlson"), filed a claim
against the Company in the Federal District Court in the District of Minnesota
seeking a declaratory judgment alleging (a) that Carlson is the owner of the
Company's patents at issue based on the inventor's earlier employment at
Carlson, (b) in the alternative, that the Company's patents are invalid and
unenforceable and (c) in the alternative, that Carlson is not infringing the
Company's patents. Legal proceedings tend to be unpredictable and costly and may
be affected by events outside the control of the Company. In the event that a
final unappealable judgment were made that the Company's patents are owned by
Carlson, such ruling could have a material adverse effect on the Company's
financial position and results of operations. Due to the nature of the
litigation with Carlson and because the lawsuit is still in the initial stage,
the Company's management cannot estimate the total expenses, the possible loss,
if any, or the range of loss that may ultimately be incurred in connection with
Carlson's allegations. Although no assurances can be given as to the results of
this case, the Company believes it has meritorious defenses and intends to
defend itself vigorously in the matter.

                                     -23-
<PAGE>

Item 2. Changes in Securities and Use of Proceeds

On October 13, 1999, in connection with the Company's initial public offering, a
Registration Statement on Form S-1 (No. 333-83443) was declared effective by the
Securities and Exchange Commission (and closed on October 19, 1999), pursuant to
which 6,000,000 shares of the Company's Common Stock were offered and sold for
the account of the Company at a price of $12.00 per share. In addition, on
November 9, 1999 the Company sold an additional 335,937 shares under the
underwriters' overallotment option. The managing underwriters were Credit Suisse
First Boston Corporation, Hambrecht & Quist LLC and Thomas Weisel Partners LLC.
After deducting approximately $5.3 million in underwriting discounts and $1.9
million in other related expenses, the net proceeds of the offering were
approximately $68.8 million. Of such amount, approximately $23.8 million has
been used for working capital, approximately $1.3 million has been used for debt
repayment, approximately $9.3 million has been used for acquisitions and the
remainder has been invested in investment grade, interest bearing securities.
The Company intends to use the remaining proceeds for capital expenditures and
for general corporate purposes, including working capital to fund anticipated
operating losses.

On April 7, 2000, the Company acquired Post Communications, Inc., a Deleware
corporation ("Post"), by the merger (the "Post Merger") of Correspondence
Acquisition Corporation, a Delaware corporation and wholly-owned subsidiary of
the Company with and into Post.  The Company issued a total of 5,965,504 shares
of the Company's Common Stock to former Post shareholders in exchange for the
acquisition of the Company of all outstanding Post capital stock. For purposes
of determining the number of shares of Common Stock issuable pursuant to the
Post Merger, each share of Common Stock of the Company was valued at an exchange
rate of 0.357918050001 Post shares to Netcentives shares. All of the shares
issued in connection with this transaction were restricted securities exempt
from registration under the Securities Act of 1933 pursuant to the Section 4(2)
of such Act as there was no public offering of such shares.

Item 6. Exhibits and Reports on Form 8-K.

     a)   Exhibits


2.1*  Agreement and Plan of Merger among the Registrant, Correspondence
      Acquisition Corporation and Post Communications, Inc.

3.1** Amended and Restated Certificate of Incorporation of the Registrant.

3.2** Bylaws of the Registrant.

27.1  Financial Data Schedule

___________________

*  Incorporated by reference to the exhibit with the same numerical
designation filed as part of the Report on Form 8-K of the Registrant dated
April 7, 2000, filed with the SEC on April 21, 2000.

** Incorporated by reference to the exhibit with the same numerical
designation filed as part of the Registrant's Registration Statement 333-83443,
as amended, declared effective on October 19, 1999.


   b) Reports on Form 8-K

Report on Form 8-K, filed on April 21, 2000 for the purpose of disclosing the
Company's acquisition of Post Communications, Inc. and filing the Agreement and
Plan of Merger among the Registrant, Correspondence Acquisition Corporation and
Post Communications, Inc. dated as of April 7, 2000.

Report on Form 8-KA, filed on May 19, 2000 for the purpose of disclosing
financial information relating to the Company's acquisition of UVN Holdings,
Inc.

Report on Form 8-KA, filed on June 20, 2000 for the purpose of disclosing
financial information relating to the Company's acquisition of Post
Communications, Inc.

                                     -24-

<PAGE>

     Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Date:  August 11, 2000                         NETCENTIVES INC.
                                               By /s/ John F. Longinotti
                                               -------------------------


                                               John F. Longinotti
                                               COO and Chief
                                               Financial Officer
                                              (Principal Financial Officer)



Exhibit Index


Exhibit No.     Description
----------      -----------

27.1            Financial Data Schedule.

                                     -25-



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