BE FREE INC
PRE 14A, 2000-04-20
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>

                           SCHEDULE 14A INFORMATION

  Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
                                     1934

Filed by the Registrant [_]

Filed by a Party other than the Registrant [_]

Check the appropriate box:

[X]  Preliminary Proxy Statement          [_] Confidential, for Use of the
                                              Commission Only (as permitted by
                                              Rule 14a-6(e)(2))

[_]  Definitive Proxy Statement

[_]  Definitive Additional Materials

[_]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                                 BE FREE, Inc.
               (Name of Registrant as Specified In Its Charter)


   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.

[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

  (1)  Title of each class of securities to which transaction applies:

  (2)  Aggregate number of securities to which transaction applies:

  (3)  Per unit price or other underlying value of transaction computed
       pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
       filing fee is calculated and state how it was determined):

  (4)  Proposed maximum aggregate value of transaction:

  (5)  Total fee paid:

[_] Fee paid previously with preliminary materials.

[_] Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

  (1)  Amount Previously Paid:

  (2)  Form, Schedule or Registration Statement No.:

  (3)  Filing Party:

  (4)  Date Filed:
<PAGE>

                                 BE FREE, INC.
                             154 CRANE MEADOW ROAD
                       MARLBOROUGH, MASSACHUSETTS 01752

                                                                  April  , 2000

Dear Be Free, Inc. Stockholder:

   You are cordially invited to attend the 2000 Annual Meeting of Stockholders
(the "Meeting") of Be Free, Inc., which will be held at the offices of Hale
and Dorr LLP, 60 State Street, 26th floor, Boston, Massachusetts 02109, on
Thursday, May 25, 2000, at 10:00 a.m. local time. I look forward to greeting
as many of our stockholders as possible.

   Details of the business to be conducted at the Meeting are given in the
attached Notice of Annual Meeting and Proxy Statement.

   Whether or not you plan to attend the Meeting, it is important that your
shares be represented and voted at the Meeting. Therefore, I urge you to sign
and date the enclosed proxy card and promptly return it in the enclosed
envelope so that your shares will be represented at the Meeting.
Alternatively, you may also vote your shares over the Internet. Please refer
to the enclosed proxy card for detailed instructions. If you so desire, you
may withdraw your proxy and vote in person at the Meeting.

   We look forward to meeting those of you who will be able to attend the
Meeting.

                                          Sincerely,

                                          Gordon B. Hoffstein
                                          Chairman of the Board, President and
                                           Chief Executive Officer
<PAGE>

                                 BE FREE, INC.
                             154 CRANE MEADOW ROAD
                       MARLBOROUGH, MASSACHUSETTS 01752

                               ----------------

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                       TO BE HELD THURSDAY, MAY 25, 2000

                               ----------------

To the Stockholders of Be Free, Inc.:

   NOTICE IS HEREBY GIVEN that the 2000 Annual Meeting of Stockholders (the
"Meeting") of Be Free, Inc., a Delaware corporation (the "Company"), will be
held at the offices of Hale and Dorr LLP, 60 State Street, 26th floor, Boston,
Massachusetts 02109, on Thursday, May 25, 2000, at 10:00 a.m. local time, for
the following purposes:

  1.  To elect three Class I Directors.

  2.  To approve an amendment to the Company's Amended and Restated
      Certificate of Incorporation to increase the number of authorized
      shares of common stock authorized for issuance thereunder from
      75,000,000 to 250,000,000 shares.

  3.  To approve (a) the continuance of the Company's 1998 Stock Incentive
      Plan, as amended (the "1998 Stock Incentive Plan") and (b) an amendment
      to 1998 Stock Incentive Plan to provide for automatic annual increases
      in the number of shares authorized for issuance thereunder.

  4.  To ratify the appointment of PricewaterhouseCoopers LLP as the
      Company's independent auditors for the current fiscal year.

  5.  To transact such other business, if any, as may properly come before
      the Meeting or any adjournments thereof.

   The Board of Directors has no knowledge of any other business to be
transacted at the Meeting. Only stockholders of record at the close of
business on Monday, March 27, 2000 are entitled to notice of, and to vote at,
the Meeting and any adjournments thereof. A copy of the Company's Annual
Report to Stockholders for the year ended December 31, 1999, which contains
consolidated financial statements and other information of interest to
stockholders, accompanies this Notice and the enclosed Proxy Statement. All
stockholders are cordially invited to attend the Meeting.

                                          By Order of the Board of Directors

                                          Gordon B. Hoffstein, Secretary
Marlborough, Massachusetts
April  , 2000

   Whether or not you expect to attend the Meeting, you are urged to sign,
date and complete the enclosed proxy card and return it in the accompanying
envelope. No postage is required if mailed in the United States. You may also
vote over the Internet using the instructions on the enclosed proxy card. Any
stockholder attending the Meeting may vote in person even if that stockholder
has returned a proxy.


 YOUR VOTE IS IMPORTANT. TO VOTE YOUR SHARES, PLEASE SIGN, DATE AND
 COMPLETE THE ENCLOSED PROXY CARD AND MAIL IT PROMPTLY IN THE ENCLOSED
 RETURN ENVELOPE. NO POSTAGE NEED BE AFFIXED IF THE PROXY CARD IS MAILED IN
 THE UNITED STATES. ALTERNATIVELY, PLEASE VOTE OVER THE INTERNET BY
 FOLLOWING THE INSTRUCTIONS ON THE ENCLOSED PROXY CARD.

<PAGE>

                                 BE FREE, INC.
                             154 CRANE MEADOW ROAD
                       MARLBOROUGH, MASSACHUSETTS 01752

                               ----------------

                                PROXY STATEMENT
                    For the Annual Meeting of Stockholders
                          To Be Held on May 25, 2000

                               ----------------

General

   This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Be Free, Inc., a Delaware corporation
(the "Company"), for use at the Company's 2000 Annual Meeting of Stockholders
(the "Meeting") to be held at the offices of Hale and Dorr LLP, 60 State
Street, 26th Floor, Boston, Massachusetts 02109, on Thursday, May 25, 2000, at
10:00 a.m. local time, and at any meeting following adjournment thereof. The
Notice of Annual Meeting, this Proxy Statement, the accompanying proxy card
and the Company's Annual Report to Stockholders for the year ended December
31, 1999 are being mailed to stockholders on or about April   , 2000. The
Company's principal executive offices are located at 154 Crane Meadow Road,
Marlborough, Massachusetts 01752 and its telephone number is (508) 357-8888.

   All share numbers and share prices provided in this Proxy Statement have
been adjusted to reflect all stock splits effected prior to the date hereof.

Solicitation

   The cost of solicitation of proxies, including expenses in connection with
preparing and mailing this Proxy Statement, will be borne by the Company.
Copies of solicitation materials will be furnished to brokerage houses,
nominees, fiduciaries and custodians to forward to beneficial owners of Common
Stock held in their names. In addition, the Company will reimburse brokerage
firms and other persons representing beneficial owners of stock for their
reasonable expenses in forwarding solicitation materials to such beneficial
owners. In addition to original solicitation of proxies by mail, the Company's
directors, officers and other employees may, without additional compensation,
solicit proxies by telephone, facsimile and personal interviews.

Record Date, Voting Rights and Outstanding Shares

   The Board of Directors (the "Board") has fixed Monday, March 27, 2000 as
the record date for determining holders of the Company's Common Stock, $0.01
par value per share (the "Common Stock"), who are entitled to vote at the
Meeting. As of March 27, 2000, the Company had 60,713,960 shares of Common
Stock outstanding and entitled to vote. Each share of Common Stock entitles
the record holder to one vote on each matter to be voted upon at the Meeting.
A majority of the shares of Common Stock issued and outstanding and entitled
to vote at the Meeting will constitute a quorum at the Meeting. Votes
withheld, abstentions and broker non-votes shall be counted for purposes of
determining the presence or absence of a quorum for the transaction of
business at the Meeting.

   The affirmative vote of the holders of a plurality of the votes cast at the
Meeting is required for the election of directors. The affirmative vote of the
holders of a majority of the shares of Common Stock present or represented by
proxy and voting on the matter is required to approve the amendment to the
Company's Amended and Restated Certificate of Incorporation, the continuance
of, and amendment to, the 1998 Stock Incentive Plan, and to ratify the
appointment of the Company's independent auditors.

   Shares which abstain from voting as to a particular matter, and shares held
in "street name" by brokers or nominees who indicate on their proxies that
they do not have discretionary authority to vote such shares as to a
particular matter ("broker non-votes"), will not be counted as votes in favor
of such matter, and will also not be

                                       1
<PAGE>

counted as votes cast or shares voting on such matter. Accordingly,
abstentions and broker non-votes will have no effect on the voting for the
election of directors, which requires the affirmative vote of a plurality of
the votes cast or shares voting on the matter. In addition, abstentions and
broker non-votes will have no effect on the voting on the remaining matters to
be voted on at the Meeting, each of which requires the affirmative vote of a
majority of the votes cast or shares voting on the matter.

   Stockholders may vote by any one of the following means:

  . By mail;

  . Over the Internet; or

  . In person, at the Meeting.

   To vote by mail, sign, date and complete the enclosed proxy card and return
it in the enclosed self-addressed envelope. No postage is necessary if the
proxy card is mailed in the United States. Instructions for voting over the
Internet can be found on your proxy card. If you hold your shares through a
bank, broker or other nominee, they will give you separate instructions for
voting your shares.

Revocability of Proxy and Voting of Shares

   Any stockholder giving a proxy has the power to revoke it at any time
before it is exercised. The proxy may be revoked by filing with the Secretary
of the Company, at the principal executive offices of the Company, 154 Crane
Meadow Road, Marlborough, Massachusetts 01752, an instrument of revocation or
a duly executed proxy bearing a later date. The proxy may also be revoked by
attending the Meeting and voting in person. If not revoked, the proxy will be
voted at the Meeting in accordance with the stockholder's instructions
indicated on the proxy card. If no instructions are indicated, the proxy will
be voted:

  .  FOR the election of three Class I Director nominees named herein;

  .  FOR the approval of the amendment to the Company's Amended and Restated
     Certificate of Incorporation;

  .  FOR the continuance of, and amendment to, the Company's 1998 Stock
     Incentive Plan;

  .  FOR the ratification of the appointment of PricewaterhouseCoopers LLP as
     the Company's independent auditors for the current fiscal year; and

  .  In accordance with the judgment of the proxy holders as to any other
     matter that may be properly brought before the Meeting or any
     adjournments thereof.

Security Ownership of Certain Beneficial Owners and Management

   The following table sets forth information regarding the beneficial
ownership of our common stock as of March 31, 2000 by:

  . each person we know to own beneficially more than 5% of our common stock;

  . each of our directors and named executive officers; and

  . all directors and executive officers as a group.

   Unless otherwise indicated, each person named in the table has sole voting
power and investment power, or shares this power with his or her spouse, with
respect to all shares of capital stock listed as owned by such person. The
address of each of our executive officers and directors is c/o Be Free, Inc.,
154 Crane Meadow Road, Marlborough, Massachusetts 01752.

                                       2
<PAGE>

   The number of shares beneficially owned by each stockholder is determined
under rules promulgated by the Securities and Exchange Commission. The
information is not necessarily indicative of beneficial ownership for any
other purpose. Under these rules, beneficial ownership includes any shares as
to which the individual has sole or shared voting power or investment power
and any shares as to which the individual has the right to acquire beneficial
ownership within 60 days after March 31, 2000 through the exercise of any
stock option or other right. The fact that we have included these shares,
however, does not constitute an admission that the named stockholder is a
direct or indirect beneficial owner of the shares.

<TABLE>
<CAPTION>
                                                           Amount and Nature of
                                                                Beneficial
                                                               Ownership(1)
                                                           ---------------------
                                                           Number of  Percent of
Name and Address of Beneficial Owner                         Shares     Class
- ------------------------------------                       ---------- ----------
<S>                                                        <C>        <C>
Five Percent Stockholders:
Charles River Ventures(1).................................  7,851,578   12.13%
Matrix Partners(2)........................................  7,801,852   12.05%
Highland Capital Partners(3)..............................  5,070,138    7.83%

Directors and Named Executive Officers:
Thomas A. Gerace..........................................  3,406,090    5.26%
Samuel P. Gerace, Jr......................................  3,406,090    5.26%
Gordon B. Hoffstein(4)....................................  3,722,856    5.75%
Ted R. Dintersmith(5).....................................  7,893,610   12.20%
W. Michael Humphreys(6)...................................  7,840,344   12.11%
Daniel Nova(7)............................................  5,070,138    7.83%
Jeffrey Rayport(8)........................................    114,858       *
Kathleen L. Biro..........................................        --      --
Ellen M. Brezniak(9)......................................    236,198       *
W. Blair Heavey(10).......................................    380,379       *
All directors and executive officers as a group
 (13 persons)(11)......................................... 32,923,255   50.69%
</TABLE>
- --------
*   Less than 1%

(1)  Includes 142,698 shares owned by Charles River VIII-A, LLC, of which
     Charles River VII Friends, Inc. is the manager, of which Ted R.
     Dintersmith is an officer and 7,708,880 shares owned by Charles River
     Partnership VIII, a Limited Partnership, of which Charles River VIII GP
     is the general partner, of which Ted R. Dintersmith is a general partner.
     The address of Charles River VII Friends, Inc. and Charles River VIII GP
     is 1000 Winter Street, Suite 3300, Waltham, MA 02451.
(2)  Includes 7,021,664 shares owned by Matrix Partners V, L.P., of which
     Matrix V Management Co., LLC is a general partner. Includes 780,188
     shares owned by Matrix V Entrepreneurs' Fund IV, LP, of which Matrix V
     Management Co., LLC is a general partner. Mr. Humphreys is a general
     partner of Matrix V Management Co., LLC. The address of Matrix V
     Management Co., LLC is 1000 Winter Street, Suite 4500, Waltham, MA 02451.
(3)  Includes 4,867,332 shares owned by Highland Capital Partners IV, LP.
     Includes 202,806 shares owned by Highland Entrepreneurs' Fund IV, LP, an
     affiliate of Highland Capital Partners IV, LP. The address of Highland
     Capital Partners IV, LP and Highland Entrepreneurs' Fund IV, LP is Two
     International Place, Boston, MA 02110.
(4)  Excludes 31,000 shares held by the Hoffstein Family Trust for the benefit
     of Mr. Hoffstein's children. Mr. Hoffstein disclaims any beneficial
     ownership of the shares held by the trust.
(5)  Mr. Dintersmith, a member of the board of directors, is a general partner
     of Charles River VIII GP, the general partner of Charles River
     Partnership VIII, LP, and an officer of Charles River VII Friends, Inc.,
     the manager of Charles River VIII-A, LLC, and may be deemed to have
     beneficial ownership of 7,851,578 shares. Mr. Dintersmith has shared
     voting power with respect to these shares and disclaims beneficial
     ownership of these shares, except to the extent of his pecuniary interest
     in the shares. Excludes

                                       3
<PAGE>

    24,348 shares owned by the Dintersmith Family Limited Partnership. Mr.
    Dintersmith disclaims any beneficial ownership of the shares held by the
    Dintersmith Family Limited Partnership.
(6)  Mr. Humphreys, a member of the board of directors, is a general partner
     of Matrix V Management Co., LLC, the general partner of both Matrix
     Partners V, L.P. and Matrix V Entrepreneurs' Fund and may be deemed to
     have beneficial ownership of 7,801,852 shares. Mr. Humphreys has shared
     voting and investment power over these shares and disclaims beneficial
     ownership of these shares, except to the extent of his pecuniary interest
     in the shares.
(7)  Mr. Nova, a member of the board of directors, is a managing member of
     Highland Management Partners IV, LLC, the general partner of Highland
     Capital Partners IV, LP and a managing member of Highland Entrepreneurs'
     Fund IV, LLC, the general partner of Highland Entrepreneurs' Fund IV, LP
     and may be deemed to have beneficial ownership of 5,070,138 shares. Mr.
     Nova has shared voting and investment power over these shares and
     disclaims beneficial ownership of these shares, except to the extent of
     his pecuniary interest in the shares.
(8)  Includes 26,560 shares issuable upon the exercise of options that are
     currently exercisable or exercisable within 60 days after March 31, 2000.
(9)  Includes 19,346 shares issuable upon the exercise of options that are
     currently exercisable or exercisable within 60 days after March 31, 2000.
(10)  Includes 113,122 shares issuable upon the exercise of options that are
      currently exercisable or exercisable within 60 days after March 31,
      2000.
(11)  Includes 221,976 shares issuable upon the exercise of options granted
      under the 1998 Stock Incentive Plan that are currently exercisable or
      exercisable within 60 days after March 31, 2000.

                                       4
<PAGE>

                                  PROPOSAL I

                             ELECTION OF DIRECTORS

   The current Board is divided into three classes. A class of directors is
elected each year for a three-year term. The current term of the Company's
Class I Directors will expire at this Meeting. The nominees for Class I
Director are W. Michael Humphreys and Kathleen L. Biro, each of whom currently
serve as Class I Directors of the Company and are available for re-election as
Class I Directors. The Class I Directors elected at this Meeting will serve
for a term of three years which will expire at the Company's 2003 Annual
Meeting of Stockholders and until their successors are elected and qualified.
The persons named as proxies will vote for W. Michael Humphreys and Kathleen
L. Biro for election to the Board as Class I Directors unless the proxy card
is marked otherwise.

   Each of the nominees has indicated his or her willingness to serve, if
elected; however, if any nominee should be unable to serve, the persons named
as proxies may vote the proxy for a substitute nominee. The Board has no
reason to believe that any of the nominees will be unable to serve if elected.

  The Board of Directors recommends that the stockholders vote FOR the
Nominees listed below.

   Biographical and certain other information concerning the directors of the
Company, including those who are nominees for re-election, is set forth below:

Class I Nominees for Election for a Three-Year Term Expiring at the 2003
Annual Meeting

   W. Michael Humphreys, age 48. W. Michael Humphreys has been a director
since August 1998. Mr. Humphreys has been a partner of Matrix Partners, a
private venture capital firm, since 1979. He received a B.S. from the
University of Oregon and an M.B.A. from Harvard Business School.

   Kathleen L. Biro, age 47. Kathleen L. Biro has been a director since
January 2000. Since 1991, Ms. Biro has been employed by Digitas Inc., an
Internet professional services firm, in a variety of capacities, including
since December 1999 as its President and a director and as Vice Chairman since
April 1999. Ms. Biro co-founded Strategic Interactive Group, an interactive
advertising firm and predecessor to Digitas, and served as its Chief Executive
Officer from its founding in April 1995 to December 1999. Ms. Biro also serves
on the board of directors of NetGenesis Corp. She holds a B.S. and an M.S. in
Educational Administration from New York University and an M.B.A. in Marketing
and Finance from the Columbia University Graduate School of Business.

Class II Directors Continuing in Office until the 2001 Annual Meeting

   Ted R. Dintersmith, age 47. Ted R. Dintersmith has been a director since
August 1998. Since February 1996, he has been a General Partner of Charles
River Partnership VIII, a private venture capital firm. Prior to his
association with Charles River, he was a General Partner of Aegis Management
Corporation, a venture capital firm. Mr. Dintersmith is a director of Flycast
Communications Corporation, an Internet advertising company. Mr. Dintersmith
holds a B.A. degree in Physics and English from the College of William and
Mary and a Ph.D. in Engineering from Stanford University.

   Jeffrey F. Rayport, age 40. Jeffrey F. Rayport has been a director since
December 1998. He has been a faculty member at Harvard Business School in the
Service Management Unit since 1991. He is currently on leave from Harvard and
is working at Monitor Company, a management consulting firm, as the founder
and executive director of Monitor Marketplace Center, an e-commerce research
and media unit established in 1998. Dr. Rayport is a director of Global
Sports, Inc., a sporting goods company, and Agency.com, Ltd., a provider of
Internet professional services. Dr. Rayport earned an A.B., A.M. and Ph.D.
from Harvard University and an M. Phil. from the University of Cambridge
(U.K.).

                                       5
<PAGE>

Class III Directors Continuing in Office until the 2002 Annual Meeting

   Gordon B. Hoffstein, age 47. Gordon B. Hoffstein has been our Chief
Executive Officer and a director since August 1998, and was elected Chairman
of the Board of Directors in January 2000. From October 1991 to April 1997, he
was a co-founder and the Chief Executive Officer of PCs Compleat, Inc., a
direct marketer of PCs and related products now known as CompUSA Direct. From
February 1991 to June 1991, he was Chief Executive Officer of Edsun
Laboratories, a semiconductor designer. He was a co-founder and the Chief
Executive Officer of Microamerica, Inc., a distributor of computer hardware
and software products, from November 1979 to May 1990. He currently serves as
a director of various private companies. Mr. Hoffstein earned a B.S. from the
University of Massachusetts and an M.B.A. from Babson College.

   Samuel P. Gerace, Jr., age 36. Samuel P. Gerace, Jr. has been our Executive
Vice President, Research & Technology and a director since August 1998. He was
a founder of and has been involved in managing our business since the
inception of one of our affiliated companies in September 1985. Mr. Gerace
holds an A.B. from Harvard College. Samuel P. Gerace, Jr. is the brother of
Thomas A. Gerace.

Board and Committee Meetings

   During the fiscal year ended December 31, 1999 ("fiscal 1999"), the Board
of Directors held seven meetings (including by telephone conference). During
fiscal 1999, all directors attended at least 75% of the meetings of the Board
and of the committees on which they served.

   The Board of Directors has an Audit Committee and a Compensation Committee.
From time to time during 1999, the Board created various ad hoc committees for
special purposes.

   The Audit Committee consists of Messrs. Dintersmith, Nova and Rayport, none
of whom is an employee or consultant of the Company. The Audit Committee
reviews the professional services provided by the Company's independent
auditors, the independence of such auditors from the Company's management and
the Company's annual financial statements and system of internal accounting
controls. The Audit Committee also reviews such other matters with respect to
the Company's accounting, auditing and financial reporting practices and
procedures as it may find appropriate or may be brought to its attention. The
Audit Committee was created in September 1999 and did not hold any meetings
prior to December 31, 1999.

   The Compensation Committee consists of Messrs. Dintersmith, Humphreys and
Nova, none of whom is an employee or consultant of the Company. The
Compensation Committee reviews executive salaries, administers the Company's
bonus, incentive compensation and stock plans, and approves the salaries and
other benefits of the executive officers of the Company. In addition, the
Compensation Committee consults with the Company's management regarding the
Company's benefit plans and compensation policies and practices. The
Compensation Committee was created in September 1999 and did not hold any
meetings prior to December 31, 1999.

Director Compensation

   We have no present plans to pay cash compensation to directors but intend
to reimburse directors for reasonable out-of-pocket expenses incurred in
connection with attendance at meetings of the Board of Directors or committees
of the Board. In December 1998, we granted Mr. Rayport an option under the
1998 Stock Incentive Plan to purchase 75,000 shares of common stock at $0.15
per share that vests over four years and a fully vested option to purchase
75,000 shares of common stock at $1.10 per share. In January 2000, we granted
Ms. Biro an option under the 1998 Stock Incentive Plan to purchase 160,000
shares of common stock at $34.00 per share that vests over three years. In
addition, we may issue additional options to directors under our 1998 Stock
Incentive Plan, which options would vest and become exercisable over time.

                                       6
<PAGE>

Executive Compensation

   The following table sets forth the total compensation earned by our chief
executive officer and each of the four most highly compensated other executive
officers who received annual compensation in excess of $100,000 for the year
ended December 31, 1999, collectively referred to below as the Named Executive
Officers. In accordance with the rules of the Securities and Exchange
Commission, the compensation set forth in the table below does not include
medical, group life, or other benefits which are available to all of our
salaried employees, and perquisites and other benefits, securities or property
which do not exceed the lesser of $50,000 or 10% of the person's salary and
bonus shown in the table. In the table below, columns required by the
regulations of the Securities and Exchange Commission have been omitted where
no information was required to be disclosed under those columns.

                          Summary Compensation Table

<TABLE>
<CAPTION>
                                              Annual             Long Term
                                           Compensation        Compensation
                                         ----------------- ---------------------
                                                           Restricted Securities
                                                             Stock    Underlying
Name of Executive                   Year  Salary   Bonus     Awards    Options
- -----------------                   ---- -------- -------- ---------- ----------
<S>                                 <C>  <C>      <C>      <C>        <C>
Gordon B. Hoffstein................ 1999 $165,000 $ 63,397 $      --       --
 President, Chief Executive Officer 1998   49,574   16,859  1,083,495      --
 and Chairman of the Board of
  Directors

Samuel P. Gerace, Jr. ............. 1999 $115,000 $ 18,126        --       --
 Executive Vice President, Research 1998   19,906      --         --       --
  &
 Technology and Director

Thomas A. Gerace................... 1999 $115,000 $ 23,914        --       --
 Executive Vice President,          1998   77,823      --         --       --
 Business Development

Ellen M. Brezniak.................. 1999 $125,000 $ 16,173 $      --    75,000
 Vice President, Product Marketing  1998   19,906      --      81,262   77,392

W. Blair Heavey.................... 1999 $135,000 $163,992 $      --       --
 Vice President, Sales              1998   26,380      --     116,666  285,806
</TABLE>


Option Grants In Fiscal Year 1999

   The following table sets forth each grant of stock options during the
fiscal year ended December 31, 1999 to each of the Named Executive Officers.
No stock appreciation rights were granted during such fiscal year.


<TABLE>
<CAPTION>
                                      Individual Grants                 Potential Realizable
                         --------------------------------------------     Value at Assumed
                                     Percent of                            Annual Rates of
                         Number of  Total Options                            Stock Price
                         Securities  Granted to                           Appreciation for
                         Underlying Employees in                           Option Term(3)
                          Options    Fiscal Year  Exercise Expiration -------------------------
                          Granted      1999(1)    Price(2)    Date       5%      10%
                         ---------- ------------- -------- ---------- -------- --------
<S>                      <C>        <C>           <C>      <C>        <C>      <C>      <C> <C>
Gordon B. Hoffstein.....      --          --         --         --      --       --
Samuel P. Gerace, Jr. ..      --          --         --         --      --       --
Thomas A. Gerace........      --          --         --         --      --       --
Ellen M. Brezniak.......   75,000       3.25%      $1.40    7/18/09   $171,034 $272,343
W. Blair Heavey.........      --          --         --         --      --       --
</TABLE>
                       Option Grants In Last Fiscal Year
- --------
(1) Based on options to purchase an aggregate of 2,310,442 shares granted to
    our employees under the 1998 Stock Incentive Plan during the year ended
    December 31, 1999.

                                       7
<PAGE>

(2) The exercise price was equal to the fair market value of our common stock
    as valued by the board of directors on the date of grant.
(3) The potential realizable value is calculated based on the term of the
    option at the time of grant. Stock price appreciation of 5% and 10% is
    assumed pursuant to rules promulgated by the Securities and Exchange
    Commission and does not represent our prediction of our stock price
    performance. The potential realizable values at 5% and 10% appreciation
    are calculated by assuming that the exercise price on the date of grant
    appreciates at the indicated rate for the entire term of the option and
    that the option is exercised at the exercise price and sold on the last
    day of its term at the appreciated price.

1999 Aggregated Option Exercises and Fiscal Year-End Option Values

   The following table sets forth for each of the Named Executive Officers
options exercised and the number and value of securities underlying
unexercised options that are held by the Named Executive Officers as of
December 31, 1999.

                Aggregated Option Exercises In Last Fiscal Year
                       and Fiscal Year-end Option Values

<TABLE>
<CAPTION>
                                                Number of Securities
                                               Underlying Unexercised     Value of Unexercised
                                                     Options at          In-the-Money Options at
                           Shares                 December 31, 1999       December 31, 1999(1)
                          Acquired    Value   ------------------------- -------------------------
                         on Exercise Realized Exercisable Unexercisable Exercisable Unexercisable
                         ----------- -------- ----------- ------------- ----------- -------------
<S>                      <C>         <C>      <C>         <C>           <C>         <C>
Gordon B. Hoffstein.....      --        --         --            --            --           --
Samuel P. Gerace, Jr. ..      --        --         --            --            --           --
Thomas A. Gerace........      --        --         --            --            --           --
Ellen M. Brezniak.......    9,674    $346,208   11,286       131,432    $  403,898   $4,609,873
W. Blair Heavey.........      --        --      83,360       202,446    $2,983,246   $7,245,036
</TABLE>
- --------
(1) On December 31, 1999, the last sale price reported on the Nasdaq National
    Market for our common stock was $35.94 per share.

                         COMPENSATION COMMITTEE REPORT

   The Compensation Committee of the Board of Directors has furnished the
following report on executive compensation:

   The Company's executive compensation program is administered by the
Compensation Committee. The Compensation Committee, which is comprised of
three outside directors, establishes and administers the Company's executive
compensation policies and plans and administers the Company's stock option and
other equity-related employee compensation plans. The Compensation Committee
considers internal and external information in determining certain executive
officers' compensation, including outside survey data.

Compensation Philosophy

   The Company's compensation policies for executive officers are based on the
belief that the interests of executives should be closely aligned with those
of the Company's stockholders. The compensation policies are designed to
achieve the following objectives:

  .  Offer compensation opportunities that attract highly qualified
     executives, reward outstanding initiative and achievement, and retain
     the leadership and skills necessary to build long-term stockholder
     value.

  .  Maintain a significant portion of executives' total compensation at
     risk, tied to both the annual and long-term financial performance of the
     Company and the creation of stockholder value.


                                       8
<PAGE>

  .  Further the Company's short and long-term strategic goals and values by
     aligning compensation with business objectives and individual
     performance.

Compensation Program

   The Company's executive compensation program has three major integrated
components, base salary, annual incentive awards and long term incentives.

   Base Salary. Base salary levels for executive officers are determined
annually by reviewing the pay practices of Internet companies of similar size
and market capitalization, the skills, performance level, and contribution to
the business of individual executives, and the needs of the Company. Samuel P.
Gerace, Jr. and Thomas A. Gerace have employment agreements with the Company
which provide for annual base salary of not less than $110,000. Overall, the
Company believes that base salaries for its executive officers are competitive
with median base salary levels for similar positions in comparable Internet
companies.

   Annual Incentive Awards. The Company's executive officers are eligible to
receive annual cash bonus awards designed to motivate executives to attain
short-term and longer-term corporate and individual management goals. The
Compensation Committee establishes the annual incentive opportunity for each
executive officer in relation to his or her base salary. Awards under this
program are based on the attainment of specific company performance measures
and by the achievement of specified individual objectives and the degree to
which each executive officer contributes to the overall success of the Company
and the management team. For 1999, these bonuses were based on sales growth,
the successful execution of the Company's strategies and other individual
objectives, thus establishing a direct link between executive pay and Be
Free's growth.

   Long-Term Incentives. The Compensation Committee believes that stock
options are an excellent vehicle for compensating its officers and employees.
The Company provides long-term incentives through its 1998 Stock Incentive
Plan and the 1999 Employee Stock Purchase Plan, the purposes of which are to
create a direct link between executive compensation and increases in
stockholder value. Stock options are granted at fair market value and vest in
installments, generally in 36 monthly installments after the vesting of the
first 25% which occurs upon the one-year anniversary of the grant. When
determining option awards for an executive officer, the Compensation Committee
considers the executive's current contribution to the Company's performance,
the anticipated contribution to meeting the Company's long-term strategic
performance goals, and industry practices and norms. Long-term incentives
granted in prior years and existing levels of stock ownership are also taken
into consideration. Because the receipt of value by an executive officer under
a stock option is dependent upon a increase in the price of the Company's
common stock, this portion of the executive's compensation is directly aligned
with an increase in stockholder value.

Chairman of the Board of Directors, President and Chief Executive Officer

   Mr. Hoffstein's base salary, annual incentive award and long-term incentive
compensation are determined by the Compensation Committee based upon the same
factors as those employed by the Compensation Committee for executive officers
generally. Mr. Hoffstein's current annual base salary is $250,000, subject to
annual review and increase by the Board of Directors of the Company. As of
December 31, 1999, Mr. Hoffstein beneficially owned 3,722,856 shares of Common
Stock.

                                       9
<PAGE>

Section 162(m) Limitation

   Section 162(m) of the Internal Revenue Code of 1986, as amended
(the"Code"), disallows a deduction to public companies for compensation over
$1,000,000 paid to the company's chief executive officer and four most highly
compensated executive officers. Qualifying performance-based compensation will
not be subject to the deduction limit if certain requirements are met. Having
considered the requirements of Section 162(m) of the Code, the Compensation
Committee believes that grants made pursuant to the Company's 1998 Stock
Incentive Plan meet such requirements and are, therefore, exempt from the
limitations on deductibility. Historically, the compensation of each executive
officer has been well below the $1,000,000 limit. The Compensation Committee's
present intention is to structure its stock option grants and certain other
equity-based awards in a manner that complies with Section 162(m) of the Code
unless the Compensation Committee believes that such compliance would not be
in the best interest of the Company or its stockholders.

                                          COMPENSATION COMMITTEE

                                          Ted R. Dintersmith
                                          W. Michael Humphreys
                                          Daniel J. Nova

                                      10
<PAGE>

Employment Agreements and Severance and Change of Control Arrangements

   On August 28, 1998 we entered into employment agreements with Samuel P.
Gerace, Jr. and Thomas A. Gerace that provide for an annual base salary of not
less than $110,000 and annual merit bonuses as may be determined by the Board
of Directors. These agreements contain customary noncompetition and
nonsolicitation provisions, and have an initial term of two years with a one
year renewal subject to the parties' agreement.

Certain Relationships and Related Transactions

   The share information provided below retroactively gives effect to our 2-
for-1 common stock split effectuated on March 8, 2000. Upon the consummation
of our initial public offering in November 1999, all then outstanding shares
of, and warrants to purchase, preferred stock converted on a 1-for-1 basis
into shares of, or warrants to purchase, common stock, respectively.

Preferred Stock and Related Transactions

   Sale of Preferred Stock. We sold preferred stock pursuant to the following
transactions:

  .  On August 28, 1998, we sold an aggregate of 10,500,000 shares of Series
     A preferred stock at a price of $1.00 per share and issued warrants to
     purchase 3,465,000 shares of common stock at an exercise price of $1.50
     per share.

  .  On September 29, 1998, we sold 100,000 shares of Series A preferred
     stock at a price of $1.00 per share and issued a warrant to purchase
     33,000 shares of common stock at an exercise price of $1.50 and warrants
     to purchase up to 700,000 shares of Series A preferred stock at an
     exercise price of $1.00 per share; and

  .  On March 31, 1999, we sold an aggregate of 13,196,522 shares of Series B
     preferred stock at a price of $1.89443 per share.

   The following directors, executive officers, holders of more than 5% of a
class of voting securities and members of that person's immediate family
purchased these shares or received these warrants to purchase common stock or
Series A preferred stock.

<TABLE>
<CAPTION>
                                                           Warrants to
                                     Shares of Warrants to  Purchase   Shares of
                                     Series A   Purchase    Series A   Series B
                                     Preferred   Common     Preferred  Preferred
Purchaser(1)                           Stock      Stock       Stock      Stock
- ------------                         --------- ----------- ----------- ---------
<S>                                  <C>       <C>         <C>         <C>
Gordon B. Hoffstein(2)..............   500,000    165,000       --           --
Charles River Partnership(2)(3)..... 5,000,000  1,650,000       --     2,322,598
Highland Capital(2)(4)..............       --         --        --     5,070,139
Matrix Partners(2)(5)............... 5,000,000  1,650,000       --     2,322,598
</TABLE>
- --------
(1)  See Notes to Table of Beneficial Ownership in "Security Ownership of
     Certain Beneficial Owners and Management" for information relating to the
     beneficial ownership of the referenced shares.
(2)  A holder of more than 5% of our common stock.
(3)  Of the securities listed, Charles River Partnership VIII acquired
     4,909,475 shares of Series A preferred stock, warrants to purchase
     1,620,126 shares of common stock and 2,280,547 shares of Series B
     preferred stock, and Charles River VIII-A acquired 90,525 shares of
     Series A preferred stock, warrants to purchase 29,872 shares of common
     stock and 42,051 shares of Series B preferred stock. Mr. Dintersmith, a
     director of Be Free, is a general partner of Charles River Partnership
     VIII, the general partner of Charles River Partnership VIII, L.P. and an
     officer of Charles River VII Friends, Inc., the manager of Charles River
     VIII-A, LLC.
(4)  Of the securities listed, Highland Capital Partners IV acquired 4,867,333
     shares of Series B preferred stock and Highland Entrepreneurs' Fund IV
     owns 202,806 shares of Series B preferred stock. Mr. Nova, a director

                                      11
<PAGE>

   of Be Free, is a managing member of Highland Management Partners IV, LLC,
   the general partner of Highland Capital Partners IV, LP and a managing
   member of Highland Entrepreneurs' Fund IV LLC, the general partner of
   Highland Entrepreneurs' Fund IV, LP.
(5)  Of the securities listed above, Matrix Partners V, L.P. acquired 4,500,000
     shares of Series A preferred stock, warrants to purchase 1,485,000 shares
     of common stock and 2,090,338 shares of Series B preferred stock, and
     Matrix V Entrepreneurs Fund, L.P. acquired 500,000 shares of Series A
     preferred stock, warrants to purchase 165,000 shares of common stock and
     232,260 shares of Series B preferred stock. Mr. Humphreys, a director of
     Be Free, is a general partner of Matrix V Management Co., LLC, the general
     partner of both Matrix Partners V, L.P. and Matrix V Entrepreneurs' Fund.

   In connection with the sale of Series A preferred stock, the following
transactions also occurred which involved executive officers, directors and/or
holders of more than 5% of a class of voting securities, including persons and
entities related to those listed:

   Contribution Transactions. Samuel P. Gerace, Jr., a director and executive
officer, Thomas A. Gerace, an executive officer, their father Samuel P. Gerace,
Sr. and a limited partnership for the benefit of members of the Gerace family,
contributed to us shares of affiliated companies under common control and
management, in exchange for shares of our common stock, as follows:

<TABLE>
<CAPTION>
                                                                        Shares
      Contributor                                                      Received
      -----------                                                      ---------
      <S>                                                              <C>
      Samuel P. Gerace, Jr. .......................................... 4,895,956
      Samuel P. Gerace, Sr. ..........................................   317,034
      Gerace Family L.P. ............................................. 6,210,838
      Thomas A. Gerace................................................ 4,895,956
</TABLE>

   Redemption of Shares of Freedom of Information. On August 28, 1998, Be Free
redeemed for a price of $1.00 per share a portion of the outstanding common
stock, including the following shares of its common stock from executive
officers of Be Free, including related persons and entities, as well as other
stockholders of Be Free:

<TABLE>
<CAPTION>
                                                            Number of  Purchase
      Seller                                                 Shares     Price
      ------                                                --------- ----------
      <S>                                                   <C>       <C>
      Samuel P. Gerace, Jr. ............................... 1,002,202 $1,002,202
      Samuel P. Gerace, Sr. ...............................   189,047    189,047
      Gerace Family L.P. .................................. 3,703,528  3,703,528
      Thomas A. Gerace..................................... 1,002,202  1,002,202
</TABLE>

   Be Free paid the purchase price for the redeemed shares by issuing a
promissory note, which was paid in full on August 28, 1998 with a portion of
the proceeds from the sale of the Series A preferred stock.

   Transfer Agreement. On August 28, 1998, the following executive officers,
including related persons and entities, of Be Free transferred shares of common
stock to a group of employees and advisors, including 48,084 shares to Kristin
L. Gerace, who is the sister of Samuel P. Gerace, Jr. and Thomas A. Gerace, and
13,298 shares to Jeffrey Rayport, a director of Be Free, in consideration for
services rendered to us.

<TABLE>
<CAPTION>
                                                                      Number of
                                                                       Shares
      Transferor                                                     Transferred
      ----------                                                     -----------
      <S>                                                            <C>
      Gerace Family L.P. ...........................................   683,192
      Samuel P. Gerace, Jr. ........................................   538,554
      Thomas A. Gerace..............................................   538,554
      Samuel P. Gerace, Sr. ........................................    34,874
</TABLE>

                                       12
<PAGE>

Restricted Stock Awards

   On December 30, 1998 Gordon B. Hoffstein, President and Chief Executive
Officer, and Stephen M. Joseph, Chief Financial Officer, purchased restricted
stock under the 1998 Stock Incentive Plan. Mr. Hoffstein purchased 3,095,700
shares of common stock and Mr. Joseph purchased 696,532 shares of common stock
each at a purchase price of $0.15 per share.

   Mr. Joseph paid for this restricted stock by paying $26,119 and by
executing a promissory note in the amount of $78,360 in favor of Be Free. The
note is due on June 30, 2003 and accrues interest at 7% per annum. The terms
of the note provide that interest accrues beginning on January 1, 1999, and
payments of interest commence on July 15, 1999. As of December 31, 1999,
$78,360 in principal was outstanding with respect to Mr. Joseph's promissory
note.

Recent Warrant Exercises

   On November 11, 1999, Charles River Partnership VIII and Charles River
VIII-A, which are affiliated with Ted R. Dintersmith, acquired an aggregate of
1,649,998 shares of common stock through the exercise of warrants to purchase
1,649,998 shares at $1.50 per share originally granted in August 1998.

   On January 18, 2000, Gordon B. Hoffstein acquired 158,156 shares of common
stock through the cashless exercise of warrants to purchase 165,000 shares at
$1.50 per share originally granted in August 1998.

   On February 25, 2000, Matrix Partners V, L.P. and Matrix V Entrepreneurs
Fund, L.P., which are affiliated with W. Michael Humphreys, acquired an
aggregate of 1,600,826 shares of common stock through the cashless exercise of
warrants to purchase 1,650,000 shares at $1.50 per share originally granted in
August 1998.

Other

   On August 28, 1998 Be Free entered into employment agreements with Samuel
P. Gerace, Jr. and Thomas A. Gerace that provide for an annual base salary of
not less than $110,000 and annual merit bonuses as may be determined by the
Board of Directors. These agreements contain customary noncompetition,
confidentiality and nonsolicitation provisions, and have an initial term of
two years with a one year renewal subject to the parties' agreement.

   Be Free is a party to indemnification agreements with Ted R. Dintersmith,
Samuel P. Gerace, Jr., W. Michael Humphreys and Daniel J. Nova pursuant to
which it has agreed to indemnify these directors to the fullest extent
possible under Delaware Law from liabilities arising out of their respective
service as directors of Be Free.

                                      13
<PAGE>

Stock Performance Graph

   The graph below compares the cumulative total stockholder return of the
Company's Common Stock from November 3, 1999 through December 31, 1999 with
the cumulative total return of the Nasdaq Composite Index and the Dow Jones
Internet Services Index during the same period. The graph shown above assumes
that $100 was invested in the Company's Common Stock and in each index on
November 3, 1999. In addition, the total returns for the Company's Common
Stock and the indexes used assume the reinvestment of all dividends.
Management cautions that the stock price performance shown in the graph below
should not be considered indicative of potential future stock performance.

          Comparison of Cumulative Total Return Among Be Free, Inc.,
                          the Nasdaq Composite Index
                   and the Dow Jones Internet Services Index

                                    [GRAPH]

<TABLE>
<CAPTION>
                                                  Cumulative Total Return
                                           -------------------------------------
                                           November 3, November 30, December 31,
                                              1999         1999         1999
                                           ----------- ------------ ------------
<S>                                        <C>         <C>          <C>
Be Free, Inc. ............................    $100       $151.72      $247.84
Nasdaq Composite Index....................     100        110.16       134.37
Dow Jones Internet Services Index.........     100        122.84       175.78
</TABLE>

                                      14
<PAGE>

                                  PROPOSAL 2

               APPROVAL OF AMENDMENT TO THE AMENDED AND RESTATED
                         CERTIFICATE OF INCORPORATION

   The Company's Amended and Restated Certificate of Incorporation (the
"Certificate of Incorporation"), currently authorizes the issuance of
75,000,000 shares of Common Stock. The Board of Directors has adopted
resolutions, subject to stockholder approval, proposing that the Certificate
of Incorporation be amended to increase the authorized number of shares of
Common Stock to 250,000,000 shares. As of March 31, 2000, the Company had
approximately 64,760,568 shares of Common Stock outstanding, approximately
733,000 shares of Common Stock reserved for future issuance upon the exercise
of outstanding warrants to purchase shares of Common Stock, and approximately
6,023,648 shares of Common Stock reserved for future issuance under the
Company's stock benefit plans. Based on the foregoing, as of March 31, 2000,
the Company had approximately 3,482,784 shares of Common Stock authorized
under the Certificate of Incorporation remaining available for other purposes.

Proposed Amendment to Certificate of Incorporation

   The Board of Directors has adopted resolutions setting forth the proposed
amendment to the first paragraph of Article Fourth of the Certificate of
Incorporation (the "Amendment"), the advisability of the Amendment, and a call
for submission of the Amendment for approval by the Company's stockholders at
the Meeting. The following is the text of the first paragraph of Article
Fourth of the Certificate of Incorporation, as proposed to be amended:

    FOURTH. The total number of shares of all classes of stock which the
  Corporation shall have authority to issue is 260,000,000 shares, consisting
  of (i) 250,000,000 shares of Common Stock, $0.01 par value per share
  ("Common Stock"), and (ii)10,000,000 shares of Preferred Stock, $0.01 par
  value per share ("Preferred Stock").

Purpose and Effect of the Proposed Amendment

   The Board of Directors believes that it is in the Company's best interest
to increase the number of authorized shares of Common Stock in order to give
the Company additional flexibility:

  .  to offer equity-based compensation as a means to attract and retain
     talented employees, such as through the Company's 1998 Stock Incentive
     Plan and the 1999 Employee Stock Purchase Plan. The Company believes
     that the availability of shares of Common Stock to confer such equity
     awards is critical to its ability to compete successfully. See "Proposal
     3--Continuance of and Amendment to 1998 Stock Incentive Plan."

  .  to pursue future acquisitions of businesses or technologies if
     attractive opportunities arise. The Board believes that the proposed
     increase in the number of authorized shares of Common Stock is desirable
     to maintain the Company's flexibility in choosing to pay for
     acquisitions, in part or in full, with shares of Common Stock.

  .  to maintain a reasonable stock price through future stock splits. On
     March 8, 2000, the Company effected a 2-for-1 stock split in the form of
     a stock dividend. The current number of authorized shares of Common
     Stock that are not outstanding or reserved for issuance is not
     sufficient to enable the Company to implement stock splits in the
     future. The Board believes that the increase in the number of authorized
     shares will provide the Company with the flexibility necessary to
     implement future stock splits without the expense of a special
     stockholder meeting or having to wait until the next annual meeting.

   The Board also believes that the availability of additional shares of
Common Stock will provide the Company with the flexibility to issue shares for
a variety of other purposes that the Board of Directors may deem

                                      15
<PAGE>

advisable without further action by the Company's stockholders, unless
required by law, regulation or stock market rule. These purposes could
include, among other things, the sale of stock to obtain additional capital
funds and other bona fide corporate purposes. In some situations, the issuance
of additional shares of Common Stock could have a dilutive effect on earnings
per share, and, for a person who does not purchase additional shares to
maintain his or her pro rata interest, on a stockholder's percentage voting
power in the Company. In addition, depending upon the nature and terms
thereof, such issuances could enable the Board to render more difficult or
discourage an attempt to obtain a controlling interest in the Company or the
removal of the incumbent Board and may discourage unsolicited takeover
attempts which might be desirable to stockholders. For example, the issuance
of shares of Common Stock in a public or private sale, merger or similar
transaction would increase the number of the Company's outstanding shares,
thereby diluting the interest of a party seeking to take over the Company.
Furthermore, many companies have issued warrants or other rights to acquire
additional shares to the holders of Common Stock to discourage or defeat
unsolicited stock accumulation programs and acquisition proposals. If this
amendment is adopted, more Common Stock of the Company would be available for
such purposes than is currently available.

   The Board of Directors is not proposing the Amendment in response to any
effort to accumulate the Company's stock or to obtain control of the Company
by means of a merger, tender offer or solicitation in opposition to
management. In addition, the Amendment is not part of any plan by management
to recommend a series of similar amendments to the Board of Directors and the
stockholders. Finally, the Board does not currently contemplate recommending
the adoption of any other amendments to the Certificate of Incorporation which
could be construed to affect the ability of third parties to take over or
change control of the Company. Holders of Common Stock do not have preemptive
rights to subscribe to additional securities that may be issued by the
Company. This means that current stockholders do not have a prior right to
purchase any new issue of Common Stock of the Company in order to maintain
their proportionate ownership interest.

   The Board of Directors believes that the approval of the Amendment is in
the best interests of the Company and its stockholders and recommends a vote
FOR the approval of the Amendment.

                                      16
<PAGE>

                                  PROPOSAL 3

           CONTINUANCE OF AND AMENDMENT TO 1998 STOCK INCENTIVE PLAN

   In the opinion of the Board of Directors, the future success of the Company
depends, in large part, on its ability to maintain a competitive position in
attracting, retaining and motivating key employees. Under the Company's 1998
Stock Incentive Plan, the Company is currently authorized to grant options to
purchase up to an aggregate of 10,109,506 shares of Common Stock to its
officers, directors, employees, consultants and advisors, subject to
appropriate and proportionate adjustments in the event of a merger,
consolidation, reorganization, recapitalization, stock dividend, stock split
or other similar transaction. As of March 31, 2000, there were 995,408 shares
available for future grant under the 1998 Stock Incentive Plan. To ensure that
sufficient shares are available for grant in the future without the expense
and delay of conducting a special stockholder meeting, the Board of Directors
adopted, subject to stockholder approval, an amendment that provides for
automatic annual increases in the number of shares authorized for issuance
thereunder. The following is the text of the first sentence of Section 4(a) of
the 1998 Stock Incentive Plan, as proposed to be amended:

  4. Stock Available for Awards

     (a) Number of Shares. Subject to the adjustment under Section 8,
  Awards may be made under the Plan for up to 10,109,506 shares of common
  stock, $.01 par value per share, of the Company (the "Common Stock"),
  plus an annual increase to be added on each June 1 thereafter equal to
  the lesser of (i)  the number of shares of Common Stock necessary so
  that the shares available for grant hereunder (and not subject to
  issuance under any vested or unvested option outstanding and in effect
  on such June 1) equals 5% of the shares of Common Stock of the Company
  outstanding on such June 1 and (ii) an amount determined by the Board.
  Notwithstanding the foregoing, the maximum cumulative number of shares
  available for grants of Incentive Stock Options (as defined herein)
  under the Plan is 50,000,000, subject to the adjustment under Section
  8.

   The Board of Directors of the Company believe that this amendment to the
1998 Stock Incentive Plan is in the best interests of the Company and its
stockholders and recommends that the stockholders vote FOR this proposal.

   Section 162(m) of the Internal Revenue Code of 1986, as amended (the
"Code"), generally disallows a deduction for compensation in excess of
$1,000,000 paid by a public company to its chief executive officer and its
four other most highly compensated executive officers. Certain performance-
based compensation is excluded from this limitation. In particular, income
recognized upon the exercise of stock options generally is not subject to this
limitation if the options or awards were issued under a plan approved by
stockholders that provides for, among other things, a limit to the number of
shares that may be issued under the plan to any individual. The terms of the
1998 Stock Incentive Plan are designed to comply with Section 162(m). The
adoption of the 1998 Stock Incentive Plan was originally approved by the
stockholders of the Company in November 1998 and all subsequent amendments
have also been approved by the stockholders of the Company. Section 162(m) of
the Code requires that amendments to and the continuance of the 1998 Stock
Incentive Plan must be approved by the stockholders. If the stockholders do
not vote to approve the amendments and to continue the 1998 Stock Incentive
Plan, the Company will not grant any further options or make any further
awards under the 1998 Stock Incentive Plan.

Summary of the 1998 Stock Incentive Plan

   The principal provisions of the 1998 Stock Incentive Plan are summarized
below. The summary is qualified in its entirety by reference to the 1998 Stock
Incentive Plan.

                                      17
<PAGE>

Description of Awards

   The 1998 Stock Incentive Plan provides for the grant of incentive stock
options intended to qualify under Section 422 of the Code, nonstatutory stock
options, restricted stock awards and other stock-based awards, including the
grant of shares based upon certain conditions, the grant of securities
convertible into common stock and the grant of stock appreciation rights
(collectively "Awards").

   Incentive Stock Options and Nonstatutory Stock Options. Optionees receive
the right to purchase a specified number of shares of Common Stock at a
specified option price and subject to such other terms and conditions as are
specified in connection with the option grant. Options may be granted at an
exercise price which may be less than, equal to or greater than the fair
market value of the Common Stock on the date of grant. Under present law,
however, incentive stock options and options intended to qualify as
performance-based compensation under Section 162(m) of the Code may not be
granted at an exercise price less than the fair market value of the Common
Stock on the date of grant (or less than 110% of the fair market value in the
case of incentive stock options granted to optionees holding more than 10% of
the voting power of the company). Options may not be granted for a term in
excess of ten years. The 1998 Stock Incentive Plan permits the Board to
determine the manner of payment of the exercise price of options, including
through payment by cash, check or in connection with a "cashless exercise"
through a broker, by surrender to the Company of shares of Common Stock, by
delivery to the Company of a promissory note, or by any other lawful means.

   Restricted Stock Awards. Restricted stock awards entitle recipients to
acquire shares of Common Stock, subject to the right of the Company to
repurchase all or part of such shares from the recipient in the event that the
conditions specified in the applicable Award are not satisfied prior to the
end of the applicable restriction period established for such Award.

   Other Stock-Based Awards. Under the 1998 Stock Incentive Plan, the Board
has the right to grant other Awards based upon the Common Stock having such
terms and conditions as the Board may determine, including the grant of shares
based upon certain conditions, the grant of securities convertible into Common
Stock and the grant of stock appreciation rights.

Eligibility To Receive Awards

   Officers, directors, employees, consultants and advisors of the Company and
any future subsidiaries are eligible to be granted Awards under the 1998 Stock
Incentive Plan. Under present law, however, incentive stock options may only
be granted to employees. The maximum number of shares with respect to which an
Award may be granted to any participant under the 1998 Stock Incentive Plan
may not exceed 4,000,000 shares per calendar year, subject to approval and
proportionate adjustments in the event of a merger, consolidation,
reorganization, recapitalization, stock dividend stock split or other similar
transaction.

   As of February 29, 2000, approximately 241 people were eligible to receive
Awards under the 1998 Stock Incentive Plan, including eight executive officers
and five non-employee directors. The granting of Awards under the 1998 Stock
Incentive Plan is discretionary, and the Company cannot now determine the
number or type of Awards to be granted in the future to any particular person
or group.

Administration

   The 1998 Stock Incentive Plan is administered by the Board of Directors.
The Board has the authority to adopt, amend and repeal the administrative
rules, guidelines and practices relating to the 1998 Stock Incentive Plan and
to interpret the provisions of the 1998 Stock Incentive Plan. The Board has
authorized the Compensation Committee to administer certain aspects of the
1998 Stock Incentive Plan, including the granting of options to executive
officers. Subject to any applicable limitations contained in the 1998 Stock
Incentive Plan, the Board of Directors, the Compensation Committee, or any
other committee to whom the Board delegates authority, as the case may be,
selects the recipients of Awards and determines (i) the number of shares of

                                      18
<PAGE>

Common Stock covered by options and the dates upon which such options become
exercisable, (ii) the exercise price of options, (iii) the duration of
options, and (iv) the number of shares of Common Stock subject to any
restricted stock or other stock-based Awards and the terms and conditions of
such Awards, including conditions for repurchase, issue price and repurchase
price. Currently, the Compensation Committee has created a Committee,
consisting solely of Mr. Hoffstein, which has been delegated the Compensation
Committee's authority to make grants under the 1998 Stock Incentive Plan
between meetings of the Compensation Committee, provided such grants are
within the general parameters adopted by the Compensation Committee. If the
Company undertakes any merger, consolidation, reorganization,
recapitalization, stock dividend, stock split, reverse stock split or other
similar transaction, appropriate and proportionate adjustments shall be made
to (i) the securities reserved for issuance under the plan, (ii) the number
and kind of securities subject to future grants under the plan and (iii) the
number, kind and exercise price of the securities underlying options
outstanding at the time of such occurrence.

   Except as otherwise provided in the applicable option agreement, all
options granted under the plan shall not be transferable other than by will or
the laws of descent and distribution.

   In the event of a merger or other acquisition event, the Board of Directors
is authorized to provide for outstanding options or other stock-based Awards
to be assumed or substituted for, by the acquiring or succeeding corporation.
If the acquiring or succeeding corporation does not agree to assume, or
substitute for, such options, then the Board of Directors shall provide (i)
that all unexercised options will become exercisable in full prior to the
acquisition event and will terminate immediately prior to the consummation of
such acquisition event or (ii) for cash payment in exchange for such options.

Amendment or Termination

   No Award may be made under the 1998 Stock Incentive Plan after ten years
from November 1998, but Awards previously granted may extend beyond that date.
The Board of Directors may at any time amend, suspend or terminate the 1998
Stock Incentive Plan, except that after the date of such amendment no Award
intended to comply with Section 162(m) of the Code shall become exercisable,
realizable or vested unless and until such amendment shall have been approved
by the Company's stockholders.

Federal Income Tax Consequences

   The following is a summary of the United States federal income tax
consequences that generally will arise with respect to Awards granted under
the 1998 Stock Incentive Plan and with respect to the sale of common stock
acquired under the 1998 Stock Incentive Plan.

   The grant of an Award under the 1998 Stock Incentive Plan will have no tax
consequences to the Company. Moreover, in general, neither the exercise of an
incentive stock option nor the sale of any Common Stock acquired under the
1998 Stock Incentive Plan will have any tax consequences to the Company. The
Company generally will be entitled to a business-expense deduction, however,
with respect to any ordinary compensation income recognized by a participant
under the 1998 Stock Incentive Plan, including in connection with a restricted
stock award or as a result of the exercise of a nonstatutory stock option or a
Disqualifying Disposition. Any such deduction will be subject to the
limitations of Section 162(m) of the Code.

   Incentive Stock Options. In general, a participant will not recognize
taxable income upon the grant or exercise of an incentive stock option.
Instead, a participant will recognize taxable income with respect to an
incentive stock option only upon the sale of Common Stock acquired through the
exercise of the option ("ISO Stock"). The exercise of an incentive stock
option, however, may subject the participant to the alternative minimum tax.

   Generally, the tax consequences of selling ISO Stock will vary with the
length of time that the participant has owned the ISO Stock at the time it is
sold. If the participant sells ISO Stock after having owned it for at

                                      19
<PAGE>

least two years from the date the option was granted (the "Grant Date") and
one year from the date the option was exercised (the "Exercise Date"), then
the participant will recognize long-term capital gain in an amount equal to
the excess of the sale price of the ISO Stock over the exercise price.

   If the participant sells ISO Stock for more than the exercise price prior
to having owned it for at least two years from the Grant Date and one year
from the Exercise Date (a "Disqualifying Disposition"), then all or a portion
of the gain recognized by the participant will be ordinary compensation income
and the remaining gain, if any, will be a capital gain. This capital gain will
be a long-term capital gain if the participant has held the ISO Stock for more
than one year prior to the date of sale.

   If a participant sells ISO Stock for less than the exercise price, then the
participant will recognize capital loss in an amount equal to the excess of
the exercise price over the sale price of the ISO Stock. This capital loss
will be a long-term capital loss if the participant has held the ISO Stock for
more than one year prior to the date of sale.

   Nonstatutory Stock Options. As in the case of an incentive stock option, a
participant will not recognize taxable income upon the grant of a nonstatutory
stock option. Unlike the case of an incentive stock option, however, a
participant who exercises a nonstatutory stock option generally will recognize
ordinary compensation income in an amount equal to the excess of the fair
market value of the common stock acquired through the exercise of the option
("NSO Stock") on the Exercise Date over the exercise price.

   With respect to any NSO Stock, a participant will have a tax basis equal to
the exercise price plus any income recognized upon the exercise of the option.
Upon selling NSO Stock, a participant generally will recognize capital gain or
loss in an amount equal to the difference between the sale price of the NSO
Stock and the participant's tax basis in the NSO Stock. This capital gain or
loss will be a long-term gain or loss if the participant has held the NSO
Stock for more than one year prior to the date of the sale.

   Restricted Stock Awards. A participant will not recognize taxable income
upon the grant of a restricted stock award, unless the participant makes an
election under Section 83(b) of the Code (a "Section 83(b) Election"). If the
participant makes a Section 83(b) Election within 30 days of the date of the
grant, then the participant will recognize ordinary compensation income, for
the year in which the Award is granted, in an amount equal to the difference
between the fair market value of the Common Stock at the time the Award is
granted and the purchase price paid for the common stock. If a Section 83(b)
Election is not made, then the participant will recognize ordinary
compensation income, at the time that the forfeiture provisions or
restrictions on transfer lapse, in an amount equal to the difference between
the fair market value of the Common Stock at the time of such lapse and the
original purchase price paid for the Common Stock. The participant will have a
tax basis in the common stock acquired equal to the sum of the price paid and
the amount of ordinary compensation income recognized.

   Upon the disposition of the Common Stock acquired pursuant to a restricted
stock award, the participant will recognize a capital gain or loss equal to
the difference between the sale price of the Common Stock and the
participant's basis in the Common Stock. This capital gain or loss will be a
long-term capital gain or loss if the shares are held for more than one year.
For this purpose, the holding period shall begin just after the date on which
the forfeiture provisions or restrictions lapse if a Section 83(b) Election is
not made, or just after the Award is granted if a Section 83(b) Election is
made.

   Other Stock-Based Awards. The tax consequences associated with any other
stock-based award granted under the 1998 Stock Incentive Plan will vary
depending on the specific terms of such Award. Among the relevant factors are
whether or not the Award has a readily ascertainable fair market value,
whether or not the Award is subject to forfeiture provisions or restrictions
on transfer, the nature of the property to be received by the participant
under the Award, and the participant's holding period and tax basis for the
Award or underlying common stock.

                                      20
<PAGE>

                                  PROPOSAL 4

                  RATIFACTION OF THE APPOINTMENT OF AUDITORS

   The Board of Directors of the Company has appointed PricewaterhouseCoopers
LLP, independent auditors, to audit the Company's consolidated financial
statements for the fiscal year ending December 31, 2000, and recommends that
the stockholders vote for ratification of such appointment. If the
stockholders do not ratify the selection of PricewaterhouseCoopers LLP as the
Company's independent auditors, the selection of such auditors will be
reconsidered by the Board of Directors. A representative of
PricewaterhouseCoopers LLP, which served as the Company's auditors in fiscal
1999, is expected to be present at the Meeting to be available to respond to
appropriate questions from stockholders and to make a statement if he or she
desires to do so.

   The Board of Directors recommends that the stockholders vote FOR the
ratification of PricewaterhouseCoopers LLP to serve as the Company's
independent auditors for the current fiscal year.

                                      21
<PAGE>

                            ADDITIONAL INFORMATION

Annual Report on Form 10-K

   The Company's Annual Report on Form 10-K for the year ended December 31,
1999 is available without charge upon request from the Company. Requests for
copies of the Annual Report on Form 10-K should be sent to the Company's
Director of Investor Relations at Be Free, Inc., 154 Crane Meadow Road,
Marlborough, Massachusetts 01752.

Section 16(a) Beneficial Ownership Reporting Compliance

   Section 16(a) of the Exchange Act requires the Company's directors and
executive officers, and persons who beneficially own more than ten percent of
a registered class of the Company's equity securities, to file reports of
beneficial ownership and changes in beneficial ownership with the Securities
and Exchange Commission.

   Based solely on its review of the copies of such forms received or written
representations from certain reporting persons, the Company believes that,
during fiscal 1999, its officers, directors and ten-percent stockholders
complied with all applicable Section 16(a) filing requirements applicable to
such individuals, except that (i) Thomas A. Gerace inadvertently understated
his initial statement of beneficial ownership on his Form 3 by 1,810 shares of
Common Stock; this omission was corrected by filing an amended report on
February 14, 2000, (ii) Samuel P. Gerace, Jr. inadvertently understated his
initial statement of beneficial ownership on his Form 3 by 1,810 shares of
Common Stock; this omission was corrected by filing an amended report on
February 14, 2000, (iii) Jeffrey Rayport inadvertently understated his initial
statement of beneficial ownership on his Form 3 by 75,000 shares of Common
Stock; this omission was corrected by filing an amended report on January 27,
2000, and (iv) Ellen M. Brezniak reported late on a Form 4 filed on April 10,
2000 the exercise on November 2, 1999 of an option to purchase 19,348 shares
of Common Stock on November 2, 1999.

   All share numbers described herein have been retroactively adjusted for the
Company's 2-for-1 common stock split on March 8, 2000.

Other Matters

   The Board does not know of any other matter which may come before the
Meeting. If any other matters are properly presented to the Meeting, it is the
intention of the persons named as proxies in the accompanying proxy card to
vote, or otherwise to act, in accordance with their best judgment on such
matters.

   The Board hopes that stockholders will attend the Meeting. Whether or not
you plan to attend, you are urged to sign, date and complete the enclosed
proxy card and return it in the accompanying envelope. A prompt response will
greatly facilitate arrangements for the Meeting, and your cooperation will be
appreciated. Stockholders who attend the Meeting may vote their shares even
though they have sent in their proxies.

Proposals of Stockholders for 2001 Annual Meeting

   Proposals of stockholders intended to be presented at the 2001 Annual
Meeting pursuant to Rule 14a-8 promulgated under the Securities Exchange Act
of 1934, as amended, must be received by the Company no later than January 2,
2001 in order that they may be included in the proxy statement and form of
proxy relating to that meeting. In addition, such proposals must comply with
the other requirements of Rule 14a-8.

   In addition, the Company's by-laws require that the Company be given
advance notice of stockholder nominations for election to the Company's Board
of Directors and of other business which stockholders wish to present for
action at an annual meeting of stockholders (other than matters included in
the Company's proxy statement in accordance with Rule 14a-8). The required
notice must be made in writing and delivered to or

                                      22
<PAGE>

mailed and received by the Secretary at the Company's principal executive
offices not less than 90 days nor more than 120 days prior to the first
anniversary of the preceding year's annual meeting. However, if the date of
the annual meeting is more than 30 days before or more than 60 days after such
anniversary date, the required notice of stockholder nominations must be
delivered or received not earlier than the 120th day prior to the annual
meeting and not later than the close of business on the later of (i) the 90th
day prior to the annual meeting and (ii) the 10th day following the day notice
of the date of the annual meeting was mailed or publicly disclosed. If a
stockholder fails to provide timely notice of a proposal to be presented at
the 2001 Annual Meeting, the proxies designated by the Board of Directors of
the Company will have discretionary authority to vote on any such proposal.

                                          By Order of the Board of Directors

                                          Gordon B. Hoffstein, Secretary
Marlborough, Massachusetts
April  , 2000

                                      23
<PAGE>
                                                                      Appendix I

                                 PROXY BY MAIL
                                                                Please mark
                                                                Your votes   [X]
                                                                Like this
THIS PROXY WILL BE VOTED AS DIRECTED, OR IF NO DIRECTION IS INDICATED, WILL BE
                          VOTED "FOR" THE  PROPOSALS
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.
<TABLE>
<CAPTION>
The Board of Directors recommends vote FOR
Items 1, 2 and 3
<S>                          <C>  <C>       <C>                    <C>                 <C>                    <C>  <C>      <C>
ITEM 1-ELECTION OF DIRECTORS       WITHHELD  ITEM 2-APPROVAL OF AN                      ITEM 4-APPOINTMENT OF
Nominees:                     FOR  FOR ALL          AMENDMENT TO    FOR AGAINST ABSTAIN      INDEPENDENT       FOR  AGAINST  ABSTAIN
1.  W. Michael Humphreys      [_]  [_]              AMENDED AND     [_]   [_]     [_]        ACCOUNTANTS       [_]    [_]      [_]
2.  Kathleen L. Biro                                RESTATED
                                                    CERTIFICATE OF
                                                    INCORPORATION

WITHHELD FOR:  (Write that nominee's name    ITEM 3-APPROVAL OF
in the space provided                               CONTINUANCE     FOR AGAINST ABSTAIN
below).                                             OF, AND         [_]   [_]     [_]
                                                    AMENDMENT TO
- ---------------------------------------------       1998 STOCK
                                                    INCENTICE PLAN
</TABLE>

- ------------------------------------------------------------------------
IF YOU WISH TO VOTE ELECTRONICALLY PLEASE READ THE INSTRUCTIONS BELOW
- ------------------------------------------------------------------------

- ---------------------------------------------------------------- COMPANY NUMBER:

                                                                  PROXY NUMBER:

                                                                 ACCOUNT NUMBER:
- ----------------------------------------------------------------


Signature                           Signature                         Date
          -------------------------           ------------------------    ------
NOTE:  Please sign exactly as name appears hereon.  Joint owners should each
sign.  When signing as attorney, executor, administrator, trustee or guardian,
please give full title as such

                 FOLD AND DETACH HERE AND READ THE REVERSE SIDE

- --------------------------------------------------------------------------------
                               VOTE BY INTERNET

                            QUICK***EASY***IMMEDIATE
- --------------------------------------------------------------------------------

                                 COMPANY'S NAME

 .  You can now vote your shares electronically through the Internet.
 .  This eliminates the need to return the proxy card.
 .  Your electronic vote authorizes the named proxies to vote your shares in
   the same manner as if you marked, signed, dated and returned the proxy card.

TO VOTE YOUR PROXY BY INTERNET
- ------------------------------
WWW.xxxxxxxxxxx.Com

Have your proxy card in hand when you access the above website.  You will be
prompted to enter the company number, proxy number and account number to create
an electronic ballot.  Follow the prompts to vote your shares.

TO VOTE YOUR PROXY BY MAIL
- --------------------------

Mark, sign and date your proxy card above, detach it and return it in the
postage-paid envelope provided.

                 PLEASE DO NOT RETURN THE ABOVE CARD IF VOTED
                 --------------------------------------------
                                ELECTRONICALLY
                                --------------
<PAGE>

                                 BE FREE, INC.

                  PROXY FOR THE ANNUAL MEETING OF STOCKHOLDERS

                           to be held on May 25, 2000

   THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY

The undersigned, having received notice of the Annual Meeting of Stockholders
and the Board of Directors' proxy statement therefor, and revoking all prior
proxies, hereby appoint(s) Gordon B. Hoffstein, Stephen M. Joseph and Thomas A.
Gerace, and each of them, attorneys or attorney of the undersigned (with full
power of substitution in them and each of them) for and in the name(s) of the
undersigned to attend the Annual Meeting of Stockholders of BE FREE, INC. (the
"Company") to be held on Thursday, May 25, 2000 at 10:00 a.m. (local time) at
the offices of Hale and Dorr LLP, 26th floor, Boston, Massachusetts, and any
adjournments thereof, and there to vote and act upon the following matters
proposed by the Company in respect of all shares of stock of the Company which
the undersigned may be entitled to vote or act upon, with all the powers the
undersigned would possess if personally present. None of the following proposals
is conditioned upon the approval of any other proposal.

In their discretion, the proxy holders are authorized to vote upon such other
matters as may properly come before the meeting or any adjournments thereof. The
shares represented by this proxy will be voted as directed by the undersigned.
If no direction is given with respect to any election to office or proposal,
this proxy will be voted as recommended by the Board of Directors.  Attendance
of the undersigned at the meeting or at any adjournment thereof will not be
deemed to revoke this proxy unless the undersigned shall revoke this proxy in
writing.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED BY THE
UNDERSIGNED STOCKHOLDER(S).  IF NO OTHER INDICATION IS MADE, THE PROXIES SHALL
VOTE "FOR" EACH OF THE DIRECTOR NOMINEES AND "FOR" EACH OF PROPOSALS 2 THROUGH
4.

WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING, YOU ARE URGED TO COMPLETE,
DATE AND SIGN THIS PROXY AND RETURN IT IN THE ACCOMPANYING ENVELOPE.

A VOTE "FOR" EACH OF THE DIRECTOR NOMINEES AND A VOTE "FOR" EACH OF PROPOSALS 2
THROUGH 4 ARE RECOMMENDED BY THE BOARD OF DIRECTORS.

- --------------------------------------------------------------------------------
Note: Please sign exactly as name appears hereon. When shares are held by joint
owners, both should sign. When signing as attorney, executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by authorized officer, giving full title. If a
partnership, please sign in partnership name by authorized person, giving full
title.
- --------------------------------------------------------------------------------

HAS YOUR ADDRESS CHANGED?               DO YOU HAVE ANY COMMENTS?

- -------------------------------         ------------------------------
- -------------------------------         ------------------------------
- -------------------------------         ------------------------------

DETACH CARD                             DETACH CARD
<PAGE>

                                                                     Appendix II

                                 BE FREE, INC.

                 AMENDED AND RESTATED 1998 STOCK INCENTIVE PLAN
                 ----------------------------------------------

1.   Purpose
     -------

The purpose of this Amended and Restated 1998 Stock Incentive Plan (the "Plan")
of Be Free, Inc., a Delaware corporation (the "Company"), is to advance the
interests of the Company's stockholders by enhancing the Company's ability to
attract, retain and motivate persons who make (or are expected to make)
important contributions to the Company by providing such persons with equity
ownership opportunities and performance-based incentives and thereby better
aligning the interests of such persons with those of the Company's stockholders.
Except where the context otherwise requires, the term "Company" shall include
any of the Company's present or future subsidiary corporations of as defined in
Section 424(f) of the Internal Revenue Code of 1986, as amended, and any
regulations promulgated thereunder (the "Code").

2.   Eligibility
     -----------

All of the Company's employees, officers, directors, consultants and advisors
(and any individuals who have accepted an offer for employment) are eligible to
be granted options, restricted stock awards, or other stock-based awards (each,
an "Award") under the Plan.  Each person who has been granted an Award under the
Plan shall be deemed a "Participant".

3.   Administration, Delegation
     --------------------------

     (a) Administration by Board of Directors.  The Plan will be administered by
         ------------------------------------
the Board of Directors of the Company (the "Board").  The Board shall have
authority to grant Awards and to adopt, amend and repeal such administrative
rules, guidelines and practices relating to the Plan as it shall deem advisable.
The Board may correct any defect, supply any omission or reconcile any
inconsistency in the Plan or any Award in the manner and to the extent it shall
deem expedient to carry the Plan into effect and it shall be the sole and final
judge of such expediency.  All decisions by the Board shall be made in the
Board's sole discretion and shall be final and binding on all persons having or
claiming any interest in the Plan or in any Award.  No director or person acting
pursuant to the authority delegated by the Board shall be liable for any action
or determination relating to or under the Plan made in good faith.

     (b) Delegation to Executive Officers.  To the extent permitted by
         --------------------------------
applicable law, the Board may delegate to one or more executive officers of the
Company the power to make Awards and exercise such other powers under the Plan
as the Board may determine, provided that the Board shall fix the maximum number
of shares subject to Awards and the maximum number of shares for any one
Participant to be made by such executive officers.

     (c) Appointment of Committees.  To the extent permitted by applicable law,
         -------------------------
the Board may delegate any or all of its powers under the Plan to one or more
committees or subcommittees of the Board (a "Committee").  All references in the
Plan to the "Board" shall mean the Board or a Committee of the Board or the
executive officer referred to in Section 3(b)
<PAGE>

to the extent that the Board's powers or authority under the Plan have been
delegated to such Committee or executive officer.

4.   Stock Available for Awards
     --------------------------

     (a) Number of Shares.  Subject to adjustment under Section 8, Awards may be
         ----------------
made under the Plan for up to 10,109,500 shares of common stock, $.01 par value
per share, of the Company (the "Common Stock"), plus an annual increase to be
added on each June 1, commencing on June 1, 2000, equal to the lesser of: (i)
the number of shares of Common Stock necessary so that the shares available for
grant hereunder (and not subject to issuance under any vested or unvested option
outstanding and in effect on such June 1) equals 5% of the shares of Common
Stock of the Company outstanding on such June 1 and (ii) an amount determined by
the Board. Notwithstanding the foregoing, the maximum cumulative number of
shares available for grants of Incentive Stock Options (as defined herein) under
the Plan is $5,000,000 shares, subject to the adjustment under Section 8. If any
Award expires or is terminated, surrendered or canceled without having been
fully exercised or is forfeited in whole or in part or results in any Common
Stock not being issued, the unused Common Stock covered by such Award shall
again be available for the grant of Awards under the Plan, subject, however, in
the case of Incentive Stock Options (as hereinafter defined), to any limitation
required under the Code. Shares issued under the Plan may consist in whole or in
part of authorized but unissued shares or treasury shares.

     (b) Per-Participant Limit.  Subject to adjustment under Section 8, for
Awards granted after the Common Stock is registered under the Securities
Exchange Act of 1934 (the "Exchange Act"), the maximum number of shares of
Common Stock with respect to which an Award may be granted to any Participant
under the Plan shall be 4,000,000 per calendar year.  The per-Participant limit
described in this Section 4(b) shall be construed and applied consistently with
Section 162(m) of the Code.

5.   Stock Options
     -------------

     (a) General.  The Board may grant options to purchase Common Stock (each,
         -------
an "Option") and determine the number of shares of Common Stock to be covered by
each Option, the exercise price of each Option and the conditions and
limitations applicable to the exercise of each Option, including conditions
relating to applicable federal or state securities laws, as it considers
necessary or advisable.  An Option which is not intended to be an Incentive
Stock Option (as hereinafter defined) shall be designated a "Nonstatutory Stock
Option".

     (b) Incentive Stock Options.  An Option that the Board intends to be an
         -----------------------
"incentive stock option" as defined in Section 422 of the Code (an "Incentive
Stock Option") shall only be granted to employees of the Company and shall be
subject to and shall be construed consistently with the requirements of Section
422 of the Code.  The Company shall have no liability to a Participant, or any
other party, if an Option (or any part thereof) which is intended to be an
Incentive Stock Option is not an Incentive Stock Option.

     (c) Exercise Price.  The Board shall establish the exercise price at the
         --------------
time each Option is granted and specify it in the applicable option agreement.

                                      -2-
<PAGE>

     (d) Duration of Options.  Each Option shall be exercisable at such times
         -------------------
and subject to such terms and conditions as the Board may specify in the
applicable option agreement.

     (e) Exercise of Option.  Options may be exercised by delivery to the
         ------------------
Company of a written notice of exercise signed by the proper person or by any
other form of notice (including electronic notice) approved by the Board
together with payment in full as specified in Section 5(f) for the number of
shares for which the Option is exercised.

     (f) Payment Upon Exercise.  Common Stock purchased upon the exercise of an
         ---------------------
Option granted under the Plan shall be paid for as follows:

          (1) in cash or by check, payable to the order of the Company;

          (2) except as the Board may, in its sole discretion, otherwise provide
in an option agreement, by (i) delivery of an irrevocable and unconditional
undertaking by a creditworthy broker to deliver promptly to the Company
sufficient funds to pay the exercise price or (ii) delivery by the Participant
to the Company of a copy of irrevocable and unconditional instructions to a
creditworthy broker to deliver promptly to the Company cash or a check
sufficient to pay the exercise price;

          (3) when the Common Stock is registered under the Exchange Act, by
delivery of shares of Common Stock owned by the Participant valued at their fair
market value as determined by (or in a manner approved by) the Board in good
faith ("Fair Market Value"), which Common Stock was owned by the Participant at
least six months prior to such delivery;

          (4) to the extent permitted by the Board, in its sole discretion by
(i) delivery of a promissory note of the Participant to the Company on terms
determined by the Board, or (ii) payment of such other lawful consideration as
the Board may determine; or

          (5) by any combination of the above permitted forms of payment.

6.   Restricted Stock
     ----------------

     (a) Grants.  The Board may grant Awards entitling recipients to acquire
         ------
shares of Common Stock, subject to the right of the Company to repurchase all or
part of such shares at their issue price or other stated or formula price (or to
require forfeiture of such shares if issued at no cost) from the recipient in
the event that conditions specified by the Board in the applicable Award are not
satisfied prior to the end of the applicable restriction period or periods
established by the Board for such Award (each, a "Restricted Stock Award").

     (b) Terms and Conditions.  The Board shall determine the terms and
         --------------------
conditions of any such Restricted Stock Award, including the conditions for
repurchase (or forfeiture) and the issue price, if any.  Any stock certificates
issued in respect of a Restricted Stock Award shall be registered in the name of
the Participant and, unless otherwise determined by the Board, deposited by the
Participant, together with a stock power endorsed in blank, with the Company (or
its designee).  At the expiration of the applicable restriction periods, the
Company (or such designee) shall deliver the certificates no longer subject to
such restrictions to the Participant or

                                      -3-
<PAGE>

if the Participant has died, to the beneficiary designated, in a manner
determined by the Board, by a Participant to receive amounts due or exercise
rights of the Participant in the event of the Participant's death (the
"Designated Beneficiary"). In the absence of an effective designation by a
Participant, Designated Beneficiary shall mean the Participant's estate.

7.   Other Stock-Based Awards
     ------------------------

The Board shall have the right to grant other Awards based upon the Common Stock
having such terms and conditions as the Board may determine, including the grant
of shares based upon certain conditions, the grant of securities convertible
into Common Stock and the grant of stock appreciation rights.

8.   Adjustments for Changes in Common Stock and Certain Other Events
     ----------------------------------------------------------------

     (a) Changes in Capitalization.  In the event of any stock split, reverse
         -------------------------
stock split, stock dividend, recapitalization, combination of shares,
reclassification of shares, spin-off or other similar change in capitalization
or event, or any distribution to holders of Common Stock other than a normal
cash dividend, (i) the number and class of securities available under this Plan,
(ii) the per-Participant limit set forth in Section 4(b), (iii) the number and
class of securities and exercise price per share subject to each outstanding
Option, (iv) the repurchase price per share subject to each outstanding
Restricted Stock Award, and (v) the terms of each other outstanding Award shall
be appropriately adjusted by the Company (or substituted Awards may be made, if
applicable) to the extent the Board shall determine, in good faith, that such an
adjustment (or substitution) is necessary and appropriate.  If this Section 8(a)
applies and Section 8(c) also applies to any event, Section 8(c) shall be
applicable to such event, and this Section 8(a) shall not be applicable.

     (b) Liquidation or Dissolution.  In the event of a proposed liquidation or
         --------------------------
dissolution of the Company, the Board shall upon written notice to the
Participants provide that all then unexercised Options will (i) become
exercisable in full as of a specified time at least 10 business days prior to
the effective date of such liquidation or dissolution and (ii) terminate
effective upon such liquidation or dissolution, except to the extent exercised
before such effective date.  The Board may specify the effect of a liquidation
or dissolution on any Restricted Stock Award or other Award granted under the
Plan at the time of the grant of such Award.

     (c) Acquisition and Change in Control Events
         ----------------------------------------

          (1)  Definitions
               -----------

               (a)  An "Acquisition Event" shall mean:

                    (i)  any merger or consolidation of the Company with or into
                         another entity as a result of which the Common Stock is
                         converted into or exchanged for the right to receive
                         cash, securities or other property; or

                                      -4-
<PAGE>

                    (ii) any exchange of shares of the Company for cash,
                         securities or other property pursuant to a statutory
                         share exchange transaction.

               (b)  A "Change in Control Event" shall mean:

                    (i)  the acquisition by an individual, entity or group
                         (within the meaning of Section 13(d)(3) or 14(d)(2) of
                         the Securities Exchange Act of 1934, as amended (the
                         "Exchange Act")) (a "Person") of beneficial ownership
                         of any capital stock of the Company if, after such
                         acquisition, such Person beneficially owns (within the
                         meaning of Rule 13d-3 promulgated under the Exchange
                         Act) 50% or more of either (x) the then-outstanding
                         shares of common stock of the Company (the "Outstanding
                         Company Common Stock") or (y) the combined voting power
                         of the then-outstanding securities of the Company
                         entitled to vote generally in the election of directors
                         (the "Outstanding Company Voting Securities");
                         provided, however, that for purposes of this subsection
                         (i), the following acquisitions shall not constitute a
                         Change in Control Event: (A) any acquisition directly
                         from the Company (excluding an acquisition pursuant to
                         the exercise, conversion or exchange of any security
                         exercisable for, convertible into or exchangeable for
                         common stock or voting securities of the Company,
                         unless the Person exercising, converting or exchanging
                         such security acquired such security directly from the
                         Company or an underwriter or agent of the Company), (B)
                         any acquisition by any employee benefit plan (or
                         related trust) sponsored or maintained by the Company
                         or any corporation controlled by the Company, or (C)
                         any acquisition by any corporation pursuant to a
                         Business Combination (as defined below) which complies
                         with clauses (x) and (y)  of subsection (iii) of this
                         definition; or

                    (ii) such time as the Continuing Directors (as defined
                         below) do not constitute a majority of the Board (or,
                         if applicable, the Board of Directors of a successor
                         corporation to the Company), where the term "Continuing
                         Director" means at any date a member of the Board (x)
                         who was a member of the Board on the date of the
                         initial adoption of this Plan by the Board or (y) who
                         was nominated or elected subsequent to such date by at
                         least a majority of the directors who were Continuing
                         Directors at the time of such nomination or election or
                         whose election to the Board was recommended or endorsed
                         by at least a majority of the directors who were

                                      -5-
<PAGE>

                         Continuing Directors at the time of such nomination or
                         election; provided, however, that there shall be
                                   --------  -------
                         excluded from this clause (y) any individual whose
                         initial assumption of office occurred as a result of an
                         actual or threatened election contest with respect to
                         the election or removal of directors or other actual or
                         threatened solicitation of proxies or consents, by or
                         on behalf of a person other than the Board; or

                   (iii) the consummation of a merger, consolidation,
                         reorganization, recapitalization or statutory share
                         exchange involving the Company or a sale or other
                         disposition of all or substantially all of the assets
                         of the Company (a "Business Combination"), unless,
                         immediately following such Business Combination, each
                         of the following two conditions is satisfied: (x) all
                         or substantially all of the individuals and entities
                         who were the beneficial owners of the Outstanding
                         Company Common Stock and Outstanding Company Voting
                         Securities immediately prior to such Business
                         Combination beneficially own, directly or indirectly,
                         more than 50% of the then-outstanding shares of common
                         stock and the combined voting power of the then-
                         outstanding securities entitled to vote generally in
                         the election of directors, respectively, of the
                         resulting or acquiring corporation in such Business
                         Combination (which shall include, without limitation, a
                         corporation which as a result of such transaction owns
                         the Company or substantially all of the Company's
                         assets either directly or through one or more
                         subsidiaries) (such resulting or acquiring corporation
                         is referred to herein as the "Acquiring Corporation")
                         in substantially the same proportions as their
                         ownership of the Outstanding Company Common Stock and
                         Outstanding Company Voting Securities, respectively,
                         immediately prior to such Business Combination and (y)
                         no Person (excluding the Acquiring Corporation or any
                         employee benefit plan (or related trust) maintained or
                         sponsored by the Company or by the Acquiring
                         Corporation) beneficially owns, directly or indirectly,
                         50% or more of the then-outstanding shares of common
                         stock of the Acquiring Corporation, or of the combined
                         voting power of the then-outstanding securities of such
                         corporation entitled to vote generally in the election
                         of directors (except to the extent that such ownership
                         existed prior to the Business Combination).

                                      -6-
<PAGE>

          (2) Effect on Options, Restricted Stock Awards and Other Awards
              -----------------------------------------------------------

               (a)  Upon the occurrence of an Acquisition Event (regardless of
                    whether such event also constitutes a Change in Control
                    Event), or the execution by the Company of any agreement
                    with respect to an Acquisition Event (regardless of whether
                    such event will result in a Change in Control Event), the
                    Board shall provide that all outstanding Options shall be
                    assumed, or equivalent options shall be substituted, by the
                    acquiring or succeeding corporation (or an affiliate
                    thereof); provided that if such Acquisition Event also
                              -------- ----
                    constitutes a Change in Control Event, the ability to
                    exercise each Option shall be as provided in the instrument
                    evidencing any Option or any other agreement between a
                    Participant and the Company.  For purposes hereof, an Option
                    shall be considered to be assumed if, following consummation
                    of the Acquisition Event, the Option confers the right to
                    purchase, for each share of Common Stock subject to the
                    Option immediately prior to the consummation of the
                    Acquisition Event, the consideration (whether cash,
                    securities or other property) received as a result of the
                    Acquisition Event by holders of Common Stock for each share
                    of Common Stock held immediately prior to the consummation
                    of the Acquisition Event (and if holders were offered a
                    choice of consideration, the type of consideration chosen by
                    the holders of a majority of the outstanding shares of
                    Common Stock); provided, however, that if the consideration
                    received as a result of the Acquisition Event is not solely
                    common stock of the acquiring or succeeding corporation (or
                    an affiliate thereof), the Company may, with the consent of
                    the acquiring or succeeding corporation, provide for the
                    consideration to be received upon the exercise of Options to
                    consist solely of common stock of the acquiring or
                    succeeding corporation (or an affiliate thereof) equivalent
                    in fair market value to the per share consideration received
                    by holders of outstanding shares of Common Stock as a result
                    of the Acquisition Event.

                         Notwithstanding the foregoing, if the acquiring or
                    succeeding corporation (or an affiliate thereof) does not
                    agree to assume, or substitute for, such Options, then the
                    Board shall, upon written notice to the Participants,
                    provide that all then unexercised Options will become
                    exercisable in full as of a specified time prior to the
                    Acquisition Event and will terminate immediately prior to
                    the consummation of such Acquisition Event, except to the
                    extent exercised by the Participants before the consummation
                    of such Acquisition Event; provided, however, that in the
                    event of an Acquisition Event under the terms of which
                    holders of Common Stock will receive upon consummation
                    thereof a cash payment for each share of Common Stock
                    surrendered pursuant to such Acquisition Event (the
                    "Acquisition Price"), then the Board may instead provide
                    that all outstanding Options shall terminate upon

                                      -7-
<PAGE>

                    consummation of such Acquisition Event and that each
                    Participant shall receive, in exchange therefor, a cash
                    payment equal to the amount (if any) by which (A) the
                    Acquisition Price multiplied by the number of shares of
                    Common Stock subject to such outstanding Options (whether or
                    not then exercisable), exceeds (B) the aggregate exercise
                    price of such Options.

               (b)  Upon the occurrence of an Acquisition Event, subject to the
                    effect of a Change in Control Event as set forth in the
                    following paragraph, the repurchase and other rights of the
                    Company under each outstanding Restricted Stock Award shall
                    inure to the benefit of the Company's successor and shall
                    apply to the cash, securities or other property which the
                    Common Stock was converted into or exchanged for pursuant to
                    such Acquisition Event in the same manner and to the same
                    extent as they applied to the Common Stock subject to such
                    Restricted Stock Award.

                    Upon the occurrence of a Change in Control Event (regardless
                    of whether such event also constitutes an Acquisition
                    Event), the vesting schedule of each Restricted Stock Award
                    shall be adjusted as provided in the instrument evidencing
                    any Restricted Stock Award.

               (c)  The Board shall specify the effect of an Acquisition Event
                    and any Change in Control Event on any other Award granted
                    under the Plan at the time of the grant of such Award.

9.  General Provisions Applicable to Awards
    ---------------------------------------

     (a) Transferability of Awards.  Except as the Board may otherwise determine
         -------------------------
or provide in an Award, Awards shall not be sold, assigned, transferred, pledged
or otherwise encumbered by the person to whom they are granted, either
voluntarily or by operation of law, except by will or the laws of descent and
distribution, and, during the life of the Participant, shall be exercisable only
by the Participant.  References to a Participant, to the extent relevant in the
context, shall include references to authorized transferees.

     (b) Documentation.  Each Award shall be evidenced by a written instrument
         -------------
in such form as the Board shall determine.  Each Award may contain terms and
conditions in addition to those set forth in the Plan.

     (c) Board Discretion.  Except as otherwise provided by the Plan, each Award
         ----------------
may be made alone or in addition or in relation to any other Award.  The terms
of each Award need not be identical, and the Board need not treat Participants
uniformly.

     (d) Termination of Status.  The Board shall determine the effect on an
         ---------------------
Award of the disability, death, retirement, authorized leave of absence or other
change in the employment or other status of a Participant and the extent to
which, and the period during which, the Participant,

                                      -8-
<PAGE>

the Participant's legal representative, conservator, guardian or Designated
Beneficiary may exercise rights under the Award.

     (e) Withholding.  Each Participant shall pay to the Company, or make
         -----------
provision satisfactory to the Board for payment of, any taxes required by law to
be withheld in connection with Awards to such Participant no later than the date
of the event creating the tax liability.  Except as the Board may otherwise
provide in an Award, when the Common Stock is registered under the Exchange Act,
Participants may satisfy such tax obligations in whole or in part by delivery of
shares of Common Stock, including shares retained from the Award creating the
tax obligation, valued at their Fair Market Value.  The Company may, to the
extent permitted by law, deduct any such tax obligations from any payment of any
kind otherwise due to a Participant.

     (f) Amendment of Award.  The Board may amend, modify or terminate any
         ------------------
outstanding Award, including but not limited to, substituting therefor another
Award of the same or a different type, changing the date of exercise or
realization, and converting an Incentive Stock Option to a Nonstatutory Stock
Option, provided that the Participant's consent to such action shall be required
unless the Board determines that the action, taking into account any related
action, would not materially and adversely affect the Participant.

     (g) Conditions on Delivery of Stock.  The Company will not be obligated to
         -------------------------------
deliver any shares of Common Stock pursuant to the Plan or to remove
restrictions from shares previously delivered under the Plan until (i) all
conditions of the Award have been met or removed to the satisfaction of the
Company, (ii) in the opinion of the Company's counsel, all other legal matters
in connection with the issuance and delivery of such shares have been satisfied,
including any applicable securities laws and any applicable stock exchange or
stock market rules and regulations, and (iii) the Participant has executed and
delivered to the Company such representations or agreements as the Company may
consider appropriate to satisfy the requirements of any applicable laws, rules
or regulations.

     (h) Acceleration.  The Board may at any time provide that any Options shall
         ------------
become immediately exercisable in full or in part, that any Restricted Stock
Awards shall be free of restrictions in full or in part or that any other Awards
may become exercisable in full or in part or free of some or all restrictions or
conditions, or otherwise realizable in full or in part, as the case may be.

10.  Miscellaneous
     -------------

     (a) No Right To Employment or Other Status.  No person shall have any claim
         --------------------------------------
or right to be granted an Award, and the grant of an Award shall not be
construed as giving a Participant the right to continued employment or any other
relationship with the Company.  The Company expressly reserves the right at any
time to dismiss or otherwise terminate its relationship with a Participant free
from any liability or claim under the Plan, except as expressly provided in the
applicable Award.

     (b) No Rights As Stockholder.  Subject to the provisions of the applicable
         ------------------------
Award, no Participant or Designated Beneficiary shall have any rights as a
stockholder with respect to any

                                      -9-
<PAGE>

shares of Common Stock to be distributed with respect to an Award until becoming
the record holder of such shares. Notwithstanding the foregoing, in the event
the Company effects a split of the Common Stock by means of a stock dividend and
the exercise price of and the number of shares subject to such Option are
adjusted as of the date of the distribution of the dividend (rather than as of
the record date for such dividend), then an optionee who exercises an Option
between the record date and the distribution date for such stock dividend shall
be entitled to receive, on the distribution date, the stock dividend with
respect to the shares of Common Stock acquired upon such Option exercise,
notwithstanding the fact that such shares were not outstanding as of the close
of business on the record date for such stock dividend.

     (c) Effective Date and Term of Plan.  The Plan shall become effective on
         -------------------------------
the date on which it is adopted by the Board.  No Awards shall be granted under
the Plan after the completion of ten years from the earlier of (i) the date on
which the Plan was adopted by the Board or (ii) the date the Plan was approved
by the Company's stockholders, but Awards previously granted may extend beyond
that date.

     (d) Amendment of Plan.  The Board may amend, suspend or terminate the Plan
         -----------------
or any portion thereof at any time.

     (e) Governing Law. The provisions of the Plan and all Awards made hereunder
         -------------
shall be governed by and interpreted in accordance with the laws of the State of
Delaware, without regard to any applicable conflicts of law.

                                      -10-


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