SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Schedule 13G
(Rule 13d-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES
13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)
(Amendment No._______)*
Ashford.com, Inc.
- --------------------------------------------------------------------------------
(Name of Issuer)
Common Stock
- --------------------------------------------------------------------------------
(Title of Class of Securities)
044093 10 2
- --------------------------------------------------------------------------------
(CUSIP Number)
December 31, 1999
- --------------------------------------------------------------------------------
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[ ] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[X} Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
(Continued on following pages)
Page 1 of 23 Pages
Exhibit Index Contained on Page 20
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 2 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Benchmark Capital Partners II, L.P. ("BM II")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X}
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 9,066,924 shares, except that BCM II, the general partner of BM II, and
BENEFICIALLY David M. Beirne ("Beirne"), Bruce W. Dunlevie ("Dunlevie"), J. William
OWNED BY EACH Gurley ("Gurley"), Kevin R. Harvey ("Harvey"), Robert C. Kagle
REPORTING ("Kagle"), Andrew S. Rachleff ("Rachleff") and Steven M. Spurlock
PERSON ("Spurlock"), the members of BCM II, may be deemed to have shared voting
WITH power to vote these shares.
-------- ------------------------------------------------------------------------
6 SHARED VOTING POWER
See response to row 5.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
9,066,924 shares, except that BCM II, the general partner of BM II, and
Beirne, Dunlevie, Gurley, Harvey, Kagle, Rachleff and Spurlock, the
members of BCM II, may be deemed to have shared power to dispose of
these shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
See response to row 7.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 9,066,924
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 24.60%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON* PN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 3 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Benchmark Founders' Fund II, L.P. ("FF II")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 1,073,524 shares, except that BCM II, the general partner of FF II, and
BENEFICIALLY David M. Beirne ("Beirne"), Bruce W. Dunlevie ("Dunlevie"), J. William
OWNED BY EACH Gurley ("Gurley"), Kevin R. Harvey ("Harvey"), Robert C. Kagle
REPORTING ("Kagle"), Andrew S. Rachleff ("Rachleff") and Steven M. Spurlock
PERSON ("Spurlock"), the members of BCM II, may be deemed to have shared voting
WITH power to vote these shares.
-------- ------------------------------------------------------------------------
6 SHARED VOTING POWER
See response to row 5.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
1,073,524 shares, except that BCM II, the general partner of FF II, and
Beirne, Dunlevie, Gurley, Harvey, Kagle, Rachleff and Spurlock, the
members of BCM II, may be deemed to have shared power to dispose of
these shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
See response to row 7.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 1,073,524
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
2.91%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 4 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Benchmark Founders' Fund II-A, L.P. ("FF II-A")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X}
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 569,402 shares, except that BCM II, the general partner of FF II-A, and
BENEFICIALLY David M. Beirne ("Beirne"), Bruce W. Dunlevie ("Dunlevie"), J. William
OWNED BY EACH Gurley ("Gurley"), Kevin R. Harvey ("Harvey"), Robert C. Kagle
REPORTING ("Kagle"), Andrew S. Rachleff ("Rachleff") and Steven M. Spurlock
PERSON ("Spurlock"), the members of BCM II, may be deemed to have shared voting
WITH power to vote these shares.
-------- ------------------------------------------------------------------------
6 SHARED VOTING POWER
See response to row 5.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
569,402 shares, except that BCM II, the general partner of FF II-A, and
Beirne, Dunlevie, Gurley, Harvey, Kagle, Rachleff and Spurlock, the
members of BCM II, may be deemed to have shared power to dispose of
these shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
See response to row 7.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 569,402
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
1.54%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 5 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Benchmark Members' Fund II, L.P. ("MF II")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 152,328 shares, except that BCM II, the general partner of MF II, and
BENEFICIALLY David M. Beirne ("Beirne"), Bruce W. Dunlevie ("Dunlevie"), J. William
OWNED BY EACH Gurley ("Gurley"), Kevin R. Harvey ("Harvey"), Robert C. Kagle
REPORTING ("Kagle"), Andrew S. Rachleff ("Rachleff") and Steven M. Spurlock
PERSON ("Spurlock"), the members of BCM II, may be deemed to have shared voting
WITH power to vote these shares.
-------- ------------------------------------------------------------------------
6 SHARED VOTING POWER
See response to row 5.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
152,328 shares, except that BCM II, the general partner of MF II, and
Beirne, Dunlevie, Gurley, Harvey, Kagle, Rachleff and Spurlock, the
members of BCM II, may be deemed to have shared power to dispose of
these shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
See response to row 7.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 152,328
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
0.41%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 6 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Benchmark Capital Management Co. II, L.L.C. ("BCM II")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X}
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
BENEFICIALLY 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
OWNED BY EACH II-A; and 152,328 are directly owned by MF II. BCM II, the general
REPORTING partner of BM II, FF II, FF II-A and MF II, and Beirne, Dunlevie,
PERSON Gurley, Harvey, Kagle, Rachleff and Spurlock, the members of BCM II, may
WITH be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
6 SHARED VOTING POWER
See response to row 5.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II, the general
partner of BM II, FF II, FF II-A and MF II, and Beirne, Dunlevie,
Gurley, Harvey, Kagle, Rachleff and Spurlock, the members of BCM II, may
be deemed to have shared power to dispose of these shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
See response to row 7.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,862,178
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.47%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
OO
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 7 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON David M. Beirne ("Beirne")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 9,970 shares.
BENEFICIALLY
OWNED BY EACH -------- ------------------------------------------------------------------------
REPORTING 6 SHARED VOTING POWER
PERSON 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
WITH 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Beirne, a member of BCM
II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
9,970 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Beirne, a member of BCM
II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,872,148
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.49%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 8 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Bruce W. Dunlevie ("Dunlevie")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X}
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 9,970 shares.
BENEFICIALLY
OWNED BY EACH -------- ------------------------------------------------------------------------
REPORTING 6 SHARED VOTING POWER
PERSON 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
WITH 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Dunlevie, a member of
BCM II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
9,970 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Dunlevie, a member of
BCM II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,872,148
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.49%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 9 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON J. William Gurley ("Gurley")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 4,965 shares.
BENEFICIALLY
OWNED BY EACH -------- ------------------------------------------------------------------------
REPORTING 6 SHARED VOTING POWER
PERSON 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
WITH 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Gurley, a member of BCM
II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
4,965 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Gurley, a member of BCM
II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,867,143
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.48%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 10 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Kevin R. Harvey ("Harvey")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 3,970 shares.
BENEFICIALLY
OWNED BY EACH -------- ------------------------------------------------------------------------
REPORTING 6 SHARED VOTING POWER
PERSON 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
WITH 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Harvey, a member of BCM
II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
3,970 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Harvey, a member of BCM
II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,866,148
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.48%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 11 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Robert C. Kagle ("Kagle")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 9,970 shares.
BENEFICIALLY -------- ------------------------------------------------------------------------
OWNED BY EACH 6 SHARED VOTING POWER
REPORTING 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
PERSON 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
WITH II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Kagle, a member of BCM
II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
9,970 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Kagle, a member of BCM
II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,872,148
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.49%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 12 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Andrew S. Rachleff ("Rachleff")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
5 SOLE VOTING POWER
6,470 shares.
-------- ------------------------------------------------------------------------
6 SHARED VOTING POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Rachleff, a member of
BCM II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
6,470 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Rachleff, a member of
BCM II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,868,648
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.48%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------- ----------------------------------------
CUSIP NO. 044093 10 2 13 G Page 13 of 23 Pages
- ---------------------------------------- ----------------------------------------
<S> <C> <C>
- ------------ ---------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Steven M. Spurlock ("Spurlock")
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Tax ID Number:
- ------------ ---------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ] (b) [X]
- ------------ ---------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------ ---------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
- ------------------------------------ -------- ------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER
SHARES 8,470 shares.
BENEFICIALLY
OWNED BY EACH -------- ------------------------------------------------------------------------
REPORTING 6 SHARED VOTING POWER
PERSON 10,862,178 shares, of which 9,066,924 are directly owned by BM II;
WITH 1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Spurlock, a member of
BCM II, may be deemed to have shared power to vote these shares.
-------- ------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
8,470 shares.
-------- ------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
10,862,178 shares, of which 9,066,924 are directly owned by BM II;
1,073,524 are directly owned by FF II; 569,402 are directly owned by FF
II-A; and 152,328 are directly owned by MF II. BCM II is the general
partner of BM II, FF II, FF II-A and MF II, and Spurlock, a member of
BCM II, may be deemed to have shared power to dispose of these shares.
- ------------ ---------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON 10,870,648
- ------------ ---------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES* [ ]
- ------------ ---------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
29.49%
- ------------ ---------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------ ---------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 14 of 23 Pages
- -------------------------- -----------------------------------
ITEM 1(a). NAME OF ISSUER:
Ashford.com, Inc.
ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
3800 Buffalo Speedway, Suite 400
Houston, Texas 77098
ITEM 2(a). NAME OF PERSON FILING:
This statement is filed by Benchmark Capital Partners II, L.P., a
Delaware limited partnership ("BM II"), Benchmark Founders' Fund II,
L.P., a Delaware limited partnership ("FF II"), Benchmark Founders'
Fund II-A, L.P., a Delaware limited partnership ("FF II-A"),
Benchmark Members' Fund II, L.P., a Delaware limited partnership ("MF
II") and Benchmark Capital Management Co. II, L.L.C. ("BCM II"), a
Delaware limited liability company, David M. Beirne ("Beirne"), Bruce
W. Dunlevie ("Dunlevie"), J. William Gurley ("Gurley"), Kevin R.
Harvey ("Harvey"), Robert C. Kagle ("Kagle"), Andrew S. Rachleff
("Rachleff") and Steven M. Spurlock ("Spurlock"). The foregoing
entities and individuals are collectively referred to as the
"Reporting Persons."
BCM II is the general partner of BM II, FF II, FF II-A and MF II and
may be deemed to have shared power to vote and shared power to
dispose of shares of the issuer directly owned by BM II, FF II, FF
II-A and MF II. Beirne, Dunlevie, Gurley, Harvey, Kagle, Rachleff and
Spurlock are the general partners/managing members of BCM II, and may
be deemed to have shared power to vote and shared power to dispose of
the shares of issuer directly owned by BM II, FF II, FF II-A and MF
II.
ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE, OR, IF NONE, RESIDENCE:
The address of the principal business office for each of the
Reporting Persons is:
Benchmark Capital
2480 Sand Hill Road, Suite 200
Menlo Park, CA 94025
ITEM 2(c) CITIZENSHIP:
BM II, FF II, FF II-A and MF II are Delaware limited partnerships.
BCM II is a Delaware limited liability company. Beirne, Dunlevie,
Gurley, Harvey, Kagle, Rachleff and Spurlock are United States
citizens.
ITEM 2(d). TITLE OF CLASS OF SECURITIES:
Common Stock
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 15 of 23 Pages
- -------------------------- -----------------------------------
ITEM 2(e). CUSIP NUMBER:
044093 10 2
ITEM 3. Not Applicable
ITEM 4. OWNERSHIP:
The following information with respect to the ownership of the Common
Stock of the issuer by the persons filing this Statement is provided
as of December 31, 1999:
(a) Amount beneficially owned:
See Row 9 of cover page for each Reporting Person.
(b) Percent of Class:
See Row 11 of cover page for each Reporting Person.
(c) Number of shares as to which such person has:
(i) Sole power to vote or to direct the vote:
See Row 5 of cover page for each Reporting Person.
(ii) Shared power to vote or to direct the vote:
See Row 6 of cover page for each Reporting Person.
(iii) Sole power to dispose or to direct the disposition of:
See Row 7 of cover page for each Reporting Person.
(iv) Shared power to dispose or to direct the disposition of:
See Row 8 of cover page for each Reporting Person.
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 16 of 23 Pages
- -------------------------- -----------------------------------
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
Not applicable.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:
Under certain circumstances set forth in the limited partnership
agreements of BM II, FF II, FF II-A and MF II, and the limited
liability company agreement of BCM II, the general and limited
partners of each of such entities may be deemed to have the right to
receive dividends from, or the proceeds from, the sale of shares of
the issuer owned by each such entity of which they are a partner.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY:
Not applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:
Not applicable
ITEM 9. NOTICE OF DISSOLUTION OF GROUP:
Not applicable
ITEM 10. CERTIFICATION:
Not applicable
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 17 of 23 Pages
- -------------------------- -----------------------------------
SIGNATURES
After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.
Date: February 10, 2000
BENCHMARK CAPITAL PARTNERS II, L.P.,
a Delaware Limited Partnership
By: /s/ Steven M. Spurlock
------------------------------------
Steven M. Spurlock
Member
BENCHMARK FOUNDERS' FUND II, L.P.,
a Delaware Limited Partnership
By: /s/ Steven M. Spurlock
------------------------------------
Steven M. Spurlock
Member
BENCHMARK FOUNDERS' FUND II-A,
L.P., a Delaware Limited Partnership
By: /s/ Steven M. Spurlock
------------------------------------
Steven M. Spurlock
Member
BENCHMARK MEMBERS' FUND II, L.P.,
a Delaware Limited Partnership
By: /s/ Steven M. Spurlock
------------------------------------
Steven M. Spurlock
Member
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 18 of 23 Pages
- -------------------------- -----------------------------------
BENCHMARK CAPITAL MANAGEMENT CO. II, L.L.C.,
a Delaware Limited Liability Company
By: /s/ Steven M. Spurlock
------------------------------------
Steven M. Spurlock
Member
DAVID M. BEIRNE
By: /s/ David M. Beirne
------------------------------------
David M. Beirne
BRUCE W. DUNLEVIE
By: /s/ Bruce W. Dunlevie
------------------------------------
Bruce W. Dunlevie
J. WILLIAM GURLEY
By: /s/ J. William Gurley
------------------------------------
J. William Gurley
KEVIN R. HARVEY
By: /s/ Kevin R. Harvey
------------------------------------
Kevin R. Harvey
ROBERT C. KAGLE
By: /s/ Robert C. Kagle
------------------------------------
Robert C. Kagle
ANDREW S. RACHLEFF
By: /s/ Andrew S. Rachleff
------------------------------------
Andrew S. Rachleff
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 19 of 23 Pages
- -------------------------- -----------------------------------
STEVEN M. SPURLOCK
By: /s/ Steven M. Spurlock
------------------------------------
Steven M. Spurlock
<PAGE>
- -------------------------- -----------------------------------
CUSIP NO. 044093 10 2 13 G Page 20 of 23 Pages
- -------------------------- -----------------------------------
EXHIBIT INDEX
Found on
Sequentially
Exhibit Numbered Page
- ------- -------------
Exhibit A: Agreement of Joint Filing 21
<PAGE>
EXHIBIT A
Agreement of Joint Filing
The undersigned hereby agree that a single Schedule 13G (or any
amendment thereto) relating to the Common Stock of Ashford.com, Inc. shall be
filed on behalf of each of the undersigned and that this Agreement shall be
filed as an exhibit to such Schedule 13G.
Date: February 10, 2000
February 10, 2000 BENCHMARK CAPITAL MANAGEMENT CO. II, L.L.C.,
a Delaware Limited Liability Company
By: /s/ Steven M. Spurlock
--------------------------------------------
Steven M. Spurlock, Member
February 10, 2000 BENCHMARK CAPITAL PARTNERS II, L.P.,
a Delaware Limited Partnership
By: Benchmark Capital Management Co. II, L.L.C.,
a Delaware Limited Liability Company
Its General Partner
By: /s/ Steven M. Spurlock
--------------------------------------------
Steven M. Spurlock, Member
February 10, 2000 BENCHMARK FOUNDERS' FUND II, L.P.,
a Delaware Limited Partnership
By: Benchmark Capital Management Co. II, L.L.C.,
a Delaware Limited Liability Company
Its General Partner
By: /s/ Steven M. Spurlock
--------------------------------------------
Steven M. Spurlock, Member
<PAGE>
February 10, 2000 BENCHMARK FOUNDERS' FUND II-A, L.P.,
a Delaware Limited Partnership
By: Benchmark Capital Management Co. II, L.L.C.,
a Delaware Limited Liability Company
Its General Partner
By: /s/ Steven M. Spurlock
--------------------------------------------
Steven M. Spurlock, Member
February 10, 2000 BENCHMARK MEMBERS' FUND II, L.P.,
a Delaware Limited Partnership
By: Benchmark Capital Management Co. II, L.L.C.,
a Delaware Limited Liability Company
Its General Partner
By: /s/ Steven M. Spurlock
--------------------------------------------
Steven M. Spurlock, Member
February 10, 2000
By: /s/ David M. Beirne
--------------------------------------------
David M. Beirne
February 10, 2000
By: /s/ Bruce W. Dunlevie
--------------------------------------------
Bruce W. Dunlevie
February 10, 2000
By: /s/ J. William Gurley
--------------------------------------------
J. William Gurley
February 10, 2000
By: /s/ Kevin R. Harvey
--------------------------------------------
Kevin R. Harvey
<PAGE>
February 10, 2000
By: /s/ Robert C. Kagle
--------------------------------------------
Robert C. Kagle
February 10, 2000
By: /s/ Andrew S. Rachleff
--------------------------------------------
Andrew S. Rachleff
February 10, 2000
By: /s/ Steven M. Spurlock
--------------------------------------------
Steven M. Spurlock