<PAGE>
Exhibit 10.2
CONFIDENTIAL MATERIALS OMITTED AND
FILED SEPARATELY WITH THE SECURITIES
AND EXCHANGE COMMISSION.
ASTERISKS DENOTE OMISSIONS.
AMENDMENT TO
AND TERMINATION OF
AOL ADVERTISING INSERTION ORDER
This AMENDMENT TO AND TERMINATION OF AOL ADVERTISING INSERTION ORDER
(this "Amendment and Termination Agreement") is entered into as of August 22,
2000 by and between America Online, Inc. ("AOL") and VitaminShoppe.com, Inc.
("Advertiser").
W I T N E S S E T H:
WHEREAS, AOL and Advertiser are parties to that certain AOL Advertising
Insertion Order dated September 24, 1999 (the "Agreement"); and
WHERAS, AOL and Advertiser desire to amend the Agreement;
NOW, THEREFORE, in consideration of the mutual promises contained
herein, the parties agree as follows:
1. Section 1 of the Agreement, which sets forth a payment schedule,
shall be amended by adding the following subsection C:
Advertiser shall pay AOL [*****] on the business day that
follows the date on which this Amendment and Termination
Agreement is fully executed by AOL and Advertiser. Upon
receipt of such payment, AOL shall release Advertiser from any
and all other payments due under the Agreement, including
those due under subsection A above on the six-month,
nine-month, twelve-month, fifteen-month, and eighteen-month
anniversaries of the date of the Agreement.
2. The portions of Exhibit E to the Agreement which relate to the
time period from August 23, 2000 through October 15, 2000 shall be amended to
reflect the carriage plan attached hereto as Schedule 1.
3. Notwithstanding paragraph 4 of Exhibit A to the Agreement, the
Agreement shall terminate on [*****]. This termination shall be subject to
survival of only those terms expressly identified for survival in the Agreement.
4. In exchange for AOL's release of Advertiser's payment obligations as
set forth above and agreement to early termination of this Agreement, Advertiser
hereby releases and forever discharges AOL and all of its affiliates from any
and all claims, demands, or other obligations or liabilities of any kind
whatsoever, whether known or unknown or based on facts now known or unknown,
arising from, relating to or concerning the Agreement that arose on or prior to
the date of this Amendment and Termination
<PAGE>
CONFIDENTIAL MATERIALS OMITTED AND
FILED SEPARATELY WITH THE SECURITIES
AND EXCHANGE COMMISSION.
ASTERISKS DENOTE OMISSIONS.
Agreement. In exchange for Advertiser's amendment of AOL's carriage obligations
as set forth above and agreement to early termination of this Agreement, AOL
hereby releases and forever discharges Advertiser and all of its affiliates from
any and all claims, demands, or other obligations or liabilities of any kind
whatsoever, whether known or unknown or based on facts now known or unknown,
arising from, relating to or concerning the Agreement that arose on or prior to
the date of this Amendment and Termination Agreement.
5. Without limiting the last sentence of paragraph 16 of Exhibit A to the
Agreement,
Neither party shall make any public statements regarding the other party
which relate to the Agreement, either party's performance under the
Agreement, or this Amendment and Termination Agreement, including without
limitation, the terms of the Agreement, the existence of this Amendment and
Termination Agreement, or the terms of this Amendment and Termination
Agreement, without the prior approval of the other party except as such
Party may be advised by counsel in advance and in a written opinion that
the specific disclosure to be made is required by applicable law,
regulation, or court order, or rules or regulations applicable to such
party.
6. Except as set forth herein, all other terms and provisions of the
Agreement shall remain in full force and effect.
IN WITNESS WHEREOF, the parties have executed this Amendment as of the date
first above written.
AMERICA ONLINE, INC.
By: /s/ Eric L. Keller
Name: Eric L. Keller
Title: Senior Vice President
VITAMINSHOPPE.COM, INC.
By: /s/ Ann M. Sardini
Name: Ann M. Sardini
Title: Chief Financial Officer
<PAGE>
Schedule 1
AOL Service
<TABLE>
<CAPTION>
FLIGHTS
COPY SIZE START END
-----------------------------------------------------------------------------------------------
<S> <C> <C> <C>
Welcome Screen Impressions TBD TBD
Run of Health 234x60 [*****] [*****]
Premium Alt Medicine Health Package 234x60 [*****] [*****]
Premium Arthritis Health Package 234x60 [*****] [*****]
Premium Cholestrol Health Package 234x60 [*****] [*****]
Premium Depression Health Package 234x60 [*****] [*****]
Premium Diabetes Health Package 234x60 [*****] [*****]
Premium Diet/Nutrition Health Package 234x60 [*****] [*****]
Premium Eating Well Health Package 234x60 [*****] [*****]
Premium Eye Health Package 234x60 [*****] [*****]
Premium Fitness Health Package 234x60 [*****] [*****]
Premium Mens Health Package 234x60 [*****] [*****]
Premium Menopause Health Package 234x60 [*****] [*****]
Premium Pain Relief Health Package 234x60 [*****] [*****]
Premium High Blood Pressure Health Package 234x60 [*****] [*****]
Premium Men's Health Package 234x60 [*****] [*****]
Premium Menopause Health Package 234x60 [*****] [*****]
Premium Osteoporosis Health Package 234x60 [*****] [*****]
Premium Pain Relief Health Package 234x60 [*****] [*****]
Premium PMS Health Package 234x60 [*****] [*****]
Premium Pregnancy Health Package 234x60 [*****] [*****]
Premium Seniors Health Package 234x60 [*****] [*****]
Premium Sexual Health Package 234x60 [*****] [*****]
Premium Smoking Cessation Health Package 234x60 [*****] [*****]
Premium Stress Health Package 234x60 [*****] [*****]
Premium Women's Health Package 234x60 [*****] [*****]
Run of Women's Channel 234x60 [*****] [*****]
E-Mail In-Box 175x45 [*****] [*****]
Conditions Center-ADHD 468x60 [*****] [*****]
Conditions Center-Allergies 468x60 [*****] [*****]
Conditions Center-Back Pain 468x60 [*****] [*****]
Conditions Center-Diabetes 468x60 [*****] [*****]
Conditions Center-Fibromyalgia 468x60 [*****] [*****]
Conditions Center-Heart Attack 468x60 [*****] [*****]
Conditions Center-Heartburn 468x60 [*****] [*****]
Conditions Center-Hepatitus C 468x60 [*****] [*****]
Conditions Center-Lupus 468x60 [*****] [*****]
Conditions Center-Menopause 468x60 [*****] [*****]
Conditions Center-MS 468x60 [*****] [*****]
Conditions Center-UTI 468x60 [*****] [*****]
Run of Interests 234x60 [*****] [*****]
<PAGE>
Run of Games 234x60 [*****] [*****]
Run of Women's Channel 234x60 [*****] [*****]
Run of Travel Channel 468x60 [*****] [*****]
=======================================================================================
TOTAL IMPRESSIONS: [*****]
=======================================================================================
=======================================================================================
NETSCAPE FLIGHTS
COPY SIZE START END
---------------------------------------------------------------------------------------
Run of Health-General 468x60 [*****] [*****]
Run of Health 194x15 [*****] [*****]
Netscape ROS 468x60 [*****] [*****]
=======================================================================================
TOTAL IMPRESSIONS: [*****]
=======================================================================================
=======================================================================================
COMPUSERVE FLIGHTS
COPY SIZE START END
---------------------------------------------------------------------------------------
Health Channel Pop-Up 200x250 [*****] [*****]
Health Channel Pop-Up 200x250 [*****] [*****]
Run of Health-Fitness 120x60 [*****] [*****]
Run of Health-Fitness 468x60 [*****] [*****]
CompuServe-What's New 234x60 [*****] [*****]
CompuServe ROS [*****] [*****]
120x60/175x4
5
News-Main 120x60 [*****] [*****]
=======================================================================================
TOTAL IMPRESSIONS: [*****]
=======================================================================================
=======================================================================================
SEARCH 2000 FLIGHTS
COPY SIZE START END
---------------------------------------------------------------------------------------
Search Directory Sponsorship: Health-GOLD 120x60 [*****] [*****]
=======================================================================================
TOTAL IMPRESSIONS: [*****]
=======================================================================================
=======================================================================================
OXYGEN MEDIA FLIGHTS
COPY SIZE START END
---------------------------------------------------------------------------------------
Oxygen-AOL.com-Thrive Online-Serenity 468x60 [*****] [*****]
Oxygen-Thrive-Medical 468x60 [*****] [*****]
=======================================================================================
TOTAL IMPRESSIONS: [*****]
=======================================================================================
=======================================================================================
<PAGE>
ALL OTHERS FLIGHTS
COPY SIZE START END
---------------------------------------------------------------------------------------
Gateway-Health & FItness 120x60 [*****] [*****]
Run of Gateway [*****] [*****]
468x60/175x4
5
TOTAL IMPRESSIONS: [*****]
=======================================================================================
</TABLE>
