DUCK HEAD APPAREL CO INC
DEFA14A, 2000-11-02
APPAREL, PIECE GOODS & NOTIONS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 14A

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                        Duck Head Apparel Company, Inc.
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<PAGE>



                                  PRESS RELEASE



                                             FOR ADDITIONAL INFORMATION CONTACT:

November 1, 2000                             K. Scott Grassmyer
Winder, Georgia                              770-307-4254



          DUCK HEAD APPAREL COMPANY, INC. TO RETAIN FINANCIAL ADVISOR,
      IMPLEMENT A STOCK REPURCHASE PROGRAM AND TERMINATE ITS SHAREHOLDERS
                                   RIGHTS PLAN



         Duck Head Apparel  Company,  Inc.  (AMEX-DHA)  announced  today that it
intends to take a series of steps for the  purpose of  maximizing  value for its
shareholders.  The Company  announced that it will retain an investment  banking
firm to  provide  independent  advice  with  respect to  strategic  alternatives
available to the Company and to make a recommendation  to a special committee of
the Board that will be formed for the purpose of exploring such alternatives.

         The  Company  further  announced  that it intends to  institute a share
repurchase  program for up to $3 million of its outstanding  shares.  The timing
and form of the share  repurchase  program will be determined by the Board after
consultation with its advisors.

         Finally,   the  Company   announced   that  it  intends  to  amend  its
shareholders  rights  plan to provide  that the rights  will expire on March 31,
2001, unless redeemed earlier by the Company.

         In making these  announcements,  Bob Rockey, the Company's Chairman and
CEO stated "We believe that the  Company's  current stock price does not reflect
the Company's  underlying value and have determined to take these steps in order
to pursue  our goal of  maximizing  value  for our  shareholders.  Retaining  an
investment  banking firm with significant  experience in our industry will be an
important step in determining  what strategic  alternatives  may be available to
realize increased value for our shareholders. Implementing a share repurchase at
current share prices is a good  investment  for the Company and may provide some
liquidity for shareholders.  Finally,  the decision to terminate the rights plan
by March 31, 2000 will continue to provide  protection  from attempts to acquire
control of the Company at unfair  prices for the period of time that the Company
believes  will be needed  by the Board to  explore  strategic  alternatives.  Of
course,  the Board has the ability to redeem the rights sooner if doing so will,
in its judgment, enhance shareholder value."

<PAGE>

         Duck Head  Apparel  Company,  Inc.,  which was  spun-off  as a separate
public reporting company on June 30, 2000 by Delta Woodside Industries, Inc., is
headquartered  in Winder,  Georgia,  and  manufactures and sells men's and boys'
apparel  under the Duck Head(R)  brand.  The company,  which  employs  about 500
people,  operates a distribution  center in Winder, GA, a garment assembly plant
in Costa Rica and 26 retail outlet stores primarily in the  southeastern  United
States.


         Statements  in this  press  release  that  are not  reported  financial
results or other historical  information are forward-looking  statements.  These
are based on Duck Head Apparel's expectations and are necessarily dependent upon
assumptions,  estimates and data that the Company  believes are  reasonable  and
accurate  but  may  be  incorrect,  incomplete  or  imprecise.   Forward-looking
statements are also subject to a number of business risks and uncertainties, any
of which could cause actual results to differ materially from those set forth in
or implied by the  forward-looking  statements.  These  risks and  uncertainties
include,  among others,  changes in the retail demand for apparel products,  the
cost  of raw  materials,  competitive  conditions  in the  apparel  and  textile
industries,  the relative  strength of the United States dollar as against other
currencies,  changes in United  States trade  regulations  and the  discovery of
unknown  conditions (such as with respect to  environmental  matters and similar
items).  Accordingly,  any  forward-looking  statements  do  not  purport  to be
predictions  of future  events or  circumstances  and may not be  realized.  The
Company  does not  undertake  to publicly  update or revise the  forward-looking
statements  even if it becomes  clear  that any  projected  results  will not be
realized.


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