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<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Snowball.com unaudited financial statements and related footnotes and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 12-MOS
<FISCAL-YEAR-END> DEC-31-1999
<PERIOD-START> JAN-01-1999
<PERIOD-END> DEC-31-1999
<CASH> 25,489
<SECURITIES> 8,000
<RECEIVABLES> 3,088
<ALLOWANCES> (528)
<INVENTORY> 31
<CURRENT-ASSETS> 38,284
<PP&E> 9,308<F1>
<DEPRECIATION> (1,585)<F2>
<TOTAL-ASSETS> 46,718
<CURRENT-LIABILITIES> 10,021
<BONDS> 2,036
0
18
<COMMON> 6
<OTHER-SE> 34,637<F3>
<TOTAL-LIABILITY-AND-EQUITY> 46,718
<SALES> 6,674
<TOTAL-REVENUES> 6,674
<CGS> 4,316
<TOTAL-COSTS> 37,565
<OTHER-EXPENSES> (120)
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (265)
<INCOME-PRETAX> (34,822)
<INCOME-TAX> 0
<INCOME-CONTINUING> (34,822)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (34,822)
<EPS-BASIC> (1.93)
<EPS-DILUTED> (1.93)
<FN>
<F1>Includes goodwill and intangible assets
<F2>Includes amortization and depreciation
<F3>Includes APIC, Notes receivables from shareholders. Deferred stock
compensation. Prepaid marketing & Distribution rights, and Accumulated deficits
</FN>
</TABLE>
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