<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
unaudited October 31, 2000l, financial statements of IAMG Holdings, Inc. and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK> 0001120554
<NAME> IAMG HOLDINGS, INC.
<MULTIPLIER> 1
<CURRENCY> USD
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-START> FEB-01-2000
<PERIOD-END> OCT-31-2000
<EXCHANGE-RATE> 1
<CASH> 835,444
<SECURITIES> 0
<RECEIVABLES> 224,372
<ALLOWANCES> 20,000
<INVENTORY> 443,533
<CURRENT-ASSETS> 1,864,698
<PP&E> 1,000,374
<DEPRECIATION> 356,895
<TOTAL-ASSETS> 3,060,176
<CURRENT-LIABILITIES> 3,592,434
<BONDS> 0
0
0
<COMMON> 17,950
<OTHER-SE> (1,060,384)
<TOTAL-LIABILITY-AND-EQUITY> 3,060,176
<SALES> 1,391,112
<TOTAL-REVENUES> 1,494,655
<CGS> 1,241,636
<TOTAL-COSTS> 2,901,976
<OTHER-EXPENSES> 0
<LOSS-PROVISION> (1,499,811)
<INTEREST-EXPENSE> 92,490
<INCOME-PRETAX> 0
<INCOME-TAX> 0
<INCOME-CONTINUING> (1,499,811)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (1,499,811)
<EPS-BASIC> (0.09)
<EPS-DILUTED> (0.09)
</TABLE>