Form 13F Cover Page
Report for the Calendar Year or Quarter Ended: December 31, 1998
Check here if Amendment [ ]: Amendment Number:
This Amendment (Check only one):
[ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Madison Investment Advisors, Inc.
Address: 6411 Mineral Point Road, Madison, WI 53705
Form 13F File Number: 28-
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: W. Richard Mason
Title: General Counsel
Phone: 703-528-3600
Signature, Place, and Date of Signing
(signature)
W. Richard Mason
Arlington, Virginia
February 16, 1999
Report Type (Check only one):
[x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting
manager are reported in this report.)
[ ] 13F NOTICE. (Check here if no holdings reported are in this report,
and all holdings are reported by other reporting manager(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings
for this reporting manager are reported in this report and a
portion are reported by other reporting manager(s).)
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Form 13F Summary Page
Report Summary:
Number of Other Included Managers: None
Form 13F Information Table Entry Total: 51
Form 13F Information Table Value Total: $172,824 (thousands)
List of Other Included Managers: None
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Form 13F Information Table
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<CAPTION>
Title
of Value Shrs or Investment Other Voting Authority
Name of Issuer Class CUSIP (x$1000) prn amt SH/PRN Discretion Managers Sole Shared None
Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8
<C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
Abbott Labs COM 002824100 3,619 73,870 SH SOLE 26,975 40,935 5,960
American Express COM 025816109 4,209 41,060 SH SOLE 19,550 17,010 4,500
Amer. Power Conversion COM 029066107 862 17,800 SH SOLE 10,250 7,550
Boeing COM 097023105 220 6,750 SH SOLE 6,750
Bristol-Myers Squibb COM 110122108 10,869 81,225 SH SOLE 13,825 38,825 28,575
CVS Corp. COM 126650100 8,598 156,325 SH SOLE 48,100 49,810 58,415
Cadence Dsgn Sys COM 127387108 652 21,900 SH SOLE 13,550 8,350
Callaway Golf Co. COM 131193104 208 20,250 SH SOLE 12,750 7,500
Cisco Systems, Inc. COM 17275R102 624 6,727 SH SOLE 6,727
Citigroup, Inc. COM 172967101 2,606 52,455 SH SOLE 28,250 17,725 6,480
Compaq Computer COM 204493100 12,314 293,195 SH SOLE 61,000 128,875 103,320
Dayton Hudson COM 239753106 3,048 56,180 SH SOLE 30,500 18,900 6,780
Dentsply Int'l, Inc. COM 249030107 676 26,250 SH SOLE 17,500 8,750
Eastman Kodak COM 277461109 459 6,375 SH SOLE 6,375
Expeditors Intl. Wash COM 302130109 605 14,400 SH SOLE 9,200 5,200
Federated Dept. Stores COM 31410H101 3,943 90,515 SH SOLE 39,000 43,785 7,730
Finova Group, Inc. COM 317928109 542 10,050 SH SOLE 6,400 3,650
First Union Corp COM 337358105 4,740 77,940 SH SOLE 30,500 40,565 6,875
Fiserv, Inc COM 337738108 787 15,299 SH SOLE 9,900 5,399
Freddie Mac COM 313400301 9,452 146,691 SH SOLE 30,575 64,315 51,801
Hewlett-Packard COM 428236103 2,732 39,995 SH SOLE 13,050 22,635 4,310
Hillenbrand Inds COM 431573104 655 11,525 SH SOLE 7,475 4,050
Johnson & Johnson COM 478160104 10,021 119,470 SH SOLE 26,145 54,380 38,945
Kroger, Co. COM 501044101 11,287 186,570 SH SOLE 50,450 80,390 55,730
Lexmark Intl Grp Cl A COM 529771107 686 6,825 SH SOLE 4,200 2,625
Lucent Technologies COM 549463107 396 3,600 SH SOLE 3,600
MBIA, Inc. COM 55262C100 679 10,350 SH SOLE 7,075 3,275
MCI Worldcom, Inc. COM 55268B106 4,201 58,550 SH SOLE 31,900 19,600 7,050
MGIC Investment COM 552848103 4,555 114,405 SH SOLE 47,500 57,750 9,155
Marshall & Ilsley COM 571834100 552 9,451 SH SOLE 2,000 7,451
Mediaone Group, Inc. COM 58440J104 3,163 67,300 SH SOLE 31,700 28,100 7,500
Nabisco Holdings Cl A COM 629526104 4,479 107,920 SH SOLE 41,350 56,945 9,625
National City Corp COM 635405103 9,176 126,565 SH SOLE 26,850 55,010 44,705
Network Associates COM 640938106 752 11,350 SH SOLE 7,275 4,075
Officemax, Inc. COM 67622M108 473 38,600 SH SOLE 28,050 10,550
Pepsico COM 713448108 10,445 255,540 SH SOLE 60,650 110,845 84,045
Pfizer Inc COM 717081103 600 4,800 SH SOLE 4,800
Philip Morris COM 718154107 498 9,300 SH SOLE 9,300
Proctor & Gamble COM 742718109 232 2,540 SH SOLE 2,540
Regions Financial Corp COM 758940100 716 17,750 SH SOLE 11,300 6,450
Richfood Holdings Inc COM 763408101 548 26,400 SH SOLE 16,800 9,600
Safeway, Inc. COM 786514208 10,191 167,235 SH SOLE 39,150 74,965 53,120
Sara Lee Corp COM 803111103 229 8,140 SH SOLE 8,140
Solectron Corp. COM 834182107 720 7,750 SH SOLE 4,700 3,050
Southtrust Corp COM 844730101 511 13,825 SH SOLE 9,525 4,300
Summit Bancorp COM 866005101 418 9,575 SH SOLE 9,000 575
Sun Microsystems COM 866810104 9,145 106,800 SH SOLE 23,960 49,550 33,290
Telephone & Data Syst. COM 879433100 512 11,400 SH SOLE 6,950 4,450
Tommy Hilfiger Corp COM G8915Z102 860 14,325 SH SOLE 9,500 4,825
U.S. Industries, Inc. COM 912080108 3,342 181,855 SH SOLE 91,900 72,020 17,935
Wells Fargo & Co COM 949746101 11,019 275,896 SH SOLE 56,645 121,503 97,748
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