FORM 4 U.S.SECURITIES AND EXCHANGE COMMISSION OMB APPROVAL
------ WASHINGTON, D.C. 20549 ------------
[ ]CHECK THIS BOX IF NO OMB NUMBER: 3235-0287
LONGER SUBJECT TO EXPIRES:September 30, 1998
SECTION 16. FORM 4 OR ESTIMATED AVERAGE BURDEN
FORM 5 OBLIGATIONS MAY HOURS PER RESPONSE 0.5
CONTINUE.
SEE INSTRUCTION 1(b)
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
Section 17(a) of the Public Utility Holding Company Act of 1935 or
Section 30(f) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
ANDERSON, SCOTT A.
396 Winslow Avenue
Long Beach, CA 90814
2. Issuer Name and Ticker or Trading Symbol
MARKETING SERVICES GROUP, INC. (NASDAQ. MSGI)
3. IRS or Social Security Number of Reporting Person (Voluntary)
###-##-####
4. Statement for Month/Year
JULY, 1997
5. If Amendment, Date of Original (Month/Year)
6. Relationship of Reporting Person(s) to Issuer (Check all applicable)
[ ]Director [X]Officer (give title below)
[ ]10% owner [ ]Other (specify below)
CHIEF FINANCIAL OFFICER
7. Individual or Joint/Group Filing (Check Applicable Line)
[X] Form filed by one reporting person
[ ] Form filed by more than one reporting person
1.TABLE I-NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF OR BENEFICIALLY OWNED
<TABLE>
1. Title of Security 2. Transaction 3. Transaction 4. Securities Acquired(A) 5. Amount of 6. Ownership 7. Nature of
(Instr.3) Date Code V or Disposed of (D) Securities Form: Indirect
(Instr.8) (Instr. 3, 4 & 5) Beneficially Direct (D) Beneficial
Owned at End Indirect (I) Ownership
of Month
<S> <C> <C> <C> <C> <C> <C> <C>
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Common Stock 7,155 D
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</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
<PAGE>
TABLE II - DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF OR BENEFICIALLY OWNED
<TABLE>
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Title of Conversion Transaction Number of Date Exer- Title and Price of Number of Ownership Nature
Derivative or Date Code Derivative cisable and amount of Derivative Derivative Form of of
Security Exercise (Instr.8) Securities Expiration Underlying Security Securities Security: Indirect
Price of Acquired(A) or Date Expira- Securities (Instr.5) Owned at Direct(D)or Ownership
Security Disposed of(D) Exerci- tion (Instr.3&4) End of Month Indirect(I) (Instr.4)
V (Instr. 3&4) sable Date (Instr.4) (Instr.4)
<S> <C> <C> <C> <C><C> <C> <C> <C> <C> <C> <C> <C> <C>
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Stock Option $2.00 Common Stock 2,000 D
(right to buy)
Stock Option $2.8125 Common Stock 1,500 D
(right to buy)
Stock Option $3.00 Common Stock 1,500 D
(right to buy)
Stock Option $2.50 Common Stock 30,000 D
(right to buy)
Stock Option $2.625 Common Stock 50,000 D
(right to buy)
Stock Option $2.825 7/8/97 T 15,000 (A) 7/8/97 7/7/04 Common Stock 15,000 $2.625 15,000 D
(right to buy)
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</TABLE>
Explanation of Responses:
/s/ Scott Anderson
- -----------------------------
Signature of Reporting Person
Date: 7/18/97
Intentional misstatements or omissions of facts constitute Federal Criminal
Violations.
See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a)
