MARKETING SERVICES GROUP INC
8-K/A, 1999-07-29
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                   FORM 8-K/A


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                          Date of Report: May 13, 1999
                                          ------------


                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact name of Registrant as specified in charter)


         Nevada                     0-16730               88-0085608
- -------------------------------------------------------------------------------
     (State or other              (Commission          (I.R.S. Employer
     jurisdiction of               File No.)          Identification No.)
     incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  212/594-7688
                                  ------------
              (Registrant's telephone number, including area code)


<PAGE>

Item 2.  Acquisition or Disposition of Assets
- ---------------------------------------------

On  May  13,  1999,   Marketing  Services  Group,  Inc.  ("MSGI")  completed  an
acquisition  agreement  with CMGI,  Inc.  (the  "Seller")  to acquire all of the
outstanding  capital stock (the "Shares") of its  wholly-owned  subsidiary,  CMG
Direct  Corporation,  including  its business unit known as  PermissionPlus.  In
consideration  of the  purchase  of the  Shares  and other  transactions  in the
Agreement,  the Seller received the aggregate sum of $14,000,000 in cash subject
to certain purchase price  adjustments and an aggregate of 2,321,084  restricted
shares of common stock of MSGI, par value $.01 per share.

CMG Direct  provides  database  services to the direct  marketing  and  internet
industries. PermissionPlus, a Web application, enables companies to automate Web
site customer  acquisition and increase customer lifetime value. It combines the
power of market research,  database management,  e-mail service bureau, campaign
management tool, Web site navigation  system and a real-time  response  tracking
and analysis system into one integrated internet application.

Item 5.  Other Events
- ---------------------

In  connection  with the  acquisition,  the Company  borrowed  $10,000,000  from
General Electric Capital  Corporation with an interest rate of 12% per annum due
November  17,  1999.  In  addition,  the General  Electric  Capital  Corporation
purchase agreement for redeemable  convertible preferred stock was amended and a
new warrant was issued.  Pursuant to the new warrant, if the Company completes a
Qualified Secondary Offering, as defined in the agreement,  the original warrant
to purchase  200,000 shares of MSGI's common stock at $.01 per share is replaced
with a warrant to purchase  300,000  shares of common  stock at one-third of the
price per share of the secondary offering.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits
- ---------------------------------------------------------------------------

(a) Financial Statements of Businesses Acquired (included herein):

     (i)  Independent Auditor's Report, dated July 22, 1999
     (ii) Balance Sheets as of July 31, 1998 and April 30, 1999
     (iii)Statements of Operations and Stockholders'  Deficit for the Year Ended
          July 31, 1998 and for the nine months ended April 30, 1999
     (iv) Statement of Cash Flows for the Year Ended July 31, 1998 and the nine
          months ended April 30, 1999
     (v)  Notes to Financial Statements

(b) Unaudited Pro Forma Condensed  Financial  Information  (included herein)

     (i)  Pro Forma Condensed  Balance Sheet as of March 31, 1999
     (ii) Pro Forma Condensed Statement of Operations for the Year Ended
          June 30,  1998
     (iii)Pro Forma Condensed Statement of Operations for the Nine Months Ended
          March 31, 1999
     (iv) Notes to Pro Forma Condensed Combined Financial Statements


(c)   Exhibits included herein

     10.1 First Amendment to Preferred Stock Purchase  Agreement Between General
          Electric Capital Corporation and Marketing Services Group, Inc.

     10.2 Promissory Note

     10.3 Warrant Agreement


(d) Exhibits previously filed May 24, 1999:

     20.1 Press Release dated May 14, 1999

    Exhibits previously filed March 24, 1999:

     2.1  Stock Purchase  Agreement  among Marketing  Services Group,  Inc., and
          CMGI, Inc.

     20.1 Press Release dated March 10, 1999

<PAGE>



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                    MARKETING SERVICES GROUP, INC.

Date: July 28, 1999                 By:  /s/ Cindy H. Hill
      -------------                      -------------------------
                                 Title:  Chief Financial Officer







<PAGE>






                             CMG DIRECT CORPORATION

                              FINANCIAL STATEMENTS

                     as of April 30, 1999 and July 31, 1998
                  and for the nine months ended April 30, 1999
                        and the year ended July 31, 1998




<PAGE>




                        REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors of CMG Direct Corporation:

In our opinion,  the accompanying  balance sheets and the related  statements of
operations and  stockholders'  deficit and of cash flows present fairly,  in all
material respects,  the financial position of CMG Direct Corporation as of April
30, 1999 and July 31, 1998, and the results of operations and cash flows for the
nine months ended April 30, 1999 and the year ended July 31, 1998, in conformity
with generally accepted accounting  principles.  These financial  statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial  statements based on our audits.  We conducted our
audits of these  statements  in  accordance  with  generally  accepted  auditing
standards which require that we plan and perform the audit to obtain  reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatements. An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audit provides a reasonable basis for the opinion expressed above.


                                                  /s/PricewaterhouseCoopers LLP
                                                  -----------------------------


New York, New York
July 22, 1999


<PAGE>


                             CMG DIRECT CORPORATION

                                  BALANCE SHEET

                     as of April 30, 1999 and July 31, 1998


                                                      1999             1998
                                                      ----             ----
ASSETS
Current assets:
  Cash and cash equivalents                      $       1,944   $        1,964
  Accounts receivable, net of allowance for
  doubtful accounts of $262,764 and $155,264         2,279,063        2,612,906
  Prepaid expenses and other current assets            201,613          121,644
                                                 --------------  ---------------
      Total current assets                           2,482,620        2,736,514

Security deposits                                        6,433            1,950
Fixed assets, net                                      441,650          570,484
Organization costs, net                                183,196          293,131
Goodwill, net                                          343,974          380,361
                                                 --------------  ---------------
      Total assets                                   3,457,873        3,982,440
                                                 ==============  ===============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Due to CMGI, Inc.                                  2,379,902        1,963,690
  Accounts payable                                     702,508          420,001
  Accrued list owner royalties                       1,203,728        1,285,400
  Accrued bonuses                                      128,729          125,557
  Accrued other                                        614,240          514,398
                                                 --------------  ---------------
      Total current liabilities                      5,029,107        4,309,046
                                                 --------------  ---------------

Commitments and contingencies

Stockholders' equity:
  Preferred stock, $0.01 par; 5,000,000
    authorized; none issued
  Common stock, $0.01 par; 15,000,000
    authorized; 9,000,000 issued and
    outstanding                                        90,000           90,000
  Accumulated deficit                              (1,661,234)        (416,606)
                                                 --------------  ---------------
      Total liabilities and stockholders'
      equity                                    $   3,457,873   $    3,982,440
                                                =============   ==============


The accompanying notes are an integral part of these financial statements.

<PAGE>


                             CMG DIRECT CORPORATION

                STATEMENT OF OPERATIONS and STOCKHOLDERS' DEFICIT

    for the nine months ended April 30, 1999 and the year ended July 31, 1998




                                               1999                1998
                                               ----                ----

Revenues                                 $     6,986,023   $       9,512,764
Costs of sales                                 4,659,629           6,485,932
                                         ---------------   -----------------

Gross profit                                   2,326,394           3,026,832
                                         ---------------   -----------------

Operating expenses:
  Research and development                       392,787                   -
  Selling, general and administrative          3,178,235           3,425,116
                                         ---------------   -----------------

      Total operating expenses                 3,571,022           3,425,116
                                         ---------------   -----------------

(Loss) from operations                        (1,244,628)           (398,284)
Other income (expense)
                                                       -             (18,322)
                                         ----------------  ------------------
Net loss                                      (1,244,628)            (416,606)
                                         ================  ==================

Accumulated Deficit - beginning of
   period                                      (416,606)                   -
                                        ----------------   -----------------
Accumulated Deficit-end of period            (1,661,234)            (416,606)
                                        ================   =================


The accompanying notes are an integral part of these financial statements.

<PAGE>


                             CMG DIRECT CORPORATION

                             STATEMENT OF CASH FLOWS

    for the nine months ended April 30, 1999 and the year ended July 31, 1998


                                                       1999             1998
                                                       ----             ----
Cash flows from operating activities:
  Net loss                                        $ (1,244,628)    $   (416,606)
                                                  -------------    -------------
  Adjustments  to reconcile net loss to net
   cash provided by (used in) operating
   activities:
     Depreciation and amortization                      337,464         484,877
     Allowance for doubtful accounts                    107,500          18,098
     Change in assets and liabilities:
        Decrease in accounts receivable                 226,343         367,622
        (Increase) / Decrease in prepaid expenses       (79,969)          2,156
        Increase in security deposits                    (4,483)         (1,950)
        Increase (Decrease) in Due to CMGI, Inc.        416,213        (951,094)
        Increase in accounts payable                    282,507         292,212
        Decrease in accrued list owner royalties        (81,672)        (56,138)
        Increase in accrued bonuses and other           103,014         435,130
                                                   -------------     -----------

   Net cash provided by operating activities:            62,289         174,307
                                                  --------------   -------------

Cash flows from investing activities:
   Additions to property, plant and equipment           (62,309)       (172,343)
                                                  --------------   -------------

   Net cash used in investing activities:               (62,309)       (172,343)
                                                  --------------   -------------

Net (decrease) increase in cash and cash
equivalents                                                 (20)          1,964
Cash and cash equivalents, beginning of period            1,964               -
                                                  --------------   -------------

Cash and cash equivalents, end of period          $       1,944    $      1,964
                                                  ==============   =============


The accompanying notes are an integral part of these financial statements.

<PAGE>


                             CMG DIRECT CORPORATION

                          NOTES TO FINANCIAL STATEMENTS


1. Description of Business:

     CMG Direct Corporation ("CMGD" or the "Company"), a wholly-owned subsidiary
     of CMGI,  Inc.  ("CMGI"),  is primarily  engaged in database  marketing and
     management  services,  analytical  services and providing  targeted mailing
     lists in both traditional and internet environments.

     CMGD,  a Subchapter  C-Corporation,  was  incorporated  on June 2, 1997 and
     began  commercial   operations  on  August  1,  1997.  Certain  assets  and
     liabilities specifically related to CMGD were contributed by CMGI as of the
     date of incorporation.



2. Transaction with CMGI:

     CMGD  relies  on  CMGI  for  certain  services,  including  treasury,  cash
     management, employee benefits, human resources, taxes, risk management, and
     general  corporate  services.  Although  certain  assets,  liabilities  and
     expenses  related to services  have been  allocated to CMGD,  the financial
     position,   results  of  operations   and  cash  flows   presented  in  the
     accompanying  financial statements may not have been the same as those that
     would have  occurred had CMGD been an  independent  entity.  The  following
     describes the significant related party transactions:

     Allocation of Selling, General and Administrative Expenses

     CMGD has been  allocated  a  portion  of costs of  CMGI's  central  support
     functions. These costs include tax, computer and telecommunication support,
     treasury,  risk  management  and human  resources.  These costs amounted to
     $342,111 for the nine months ended April 30, 1999 and $252,061 for the year
     ended July 31, 1998 and are included in Selling,  General &  Administrative
     expenses.

     Certain costs of CMGI related to computer equipment,  software licenses and
     maintenance fees,  unrelated to the above, were allocated to CMGD and other
     wholly-owned  subsidiaries of CMGI on a monthly basis. These costs amounted
     to $235,802  for the nine months  ended April 30, 1999 and $385,919 for the
     year ended July 31, 1998 and are included in Cost of Sales.

     In  cases  where  costs  incurred  by CMGI on  behalf  of  CMGD  cannot  be
     specifically identified,  the above allocations are based upon a percentage
     of the salaries of CMGI  personnel  serving  these  functions and allocated
     among CMGI's  subsidiaries based upon an estimate of the percentage of time
     attributed  to  each  of  its  subsidiaries.   Management   believes  these
     allocations to be reasonable.



<PAGE>


                             CMG DIRECT CORPORATION

                    NOTES TO FINANCIAL STATEMENTS, Continued


     Cash Management

     All  liabilities of CMGD are paid through a zero-balance  account funded by
     CMGI. All accounts  receivable  collections  are made to a CMGD lockbox and
     swept into a CMGI account.  Off-sets to these transactions were recorded to
     the intercompany account.

     Health and Welfare Benefits

     All employees of CMGD are eligible to receive benefits under various Health
     and Welfare and Life Insurance  Plans  sponsored and  self-insured by CMGI.
     CMGI allocates  costs  specifically  attributable to employees of CMGD on a
     monthly  basis.  These costs amounted to $250,162 for the nine months ended
     April  30,  1999 and  $352,350  for the  year  ended  July 31,  1998 and is
     allocated  between  Cost of Sales and  Selling,  General  &  Administrative
     expenses on the Statement of Operations based on the employees' department.

     CMGI Stock Option Plan

     Prior  to  August  1,  1997,   certain   employees  of  CMGD  were  granted
     nonqualified  options to purchase shares of CMGI stock under the CMGI Stock
     Option  Plan.  In  connection  with  the  exercise  of  these  options  and
     subsequent sale, the employer portion of applicable  payroll taxes was made
     by CMGD on behalf of CMGI.  During the nine months ended April 30, 1999 and
     the year ended July 31, 1998, approximately $138,050 and $57,700 related to
     these taxes is included in Selling,  General &  Administrative  expenses or
     Cost of Sales based on the department of the recipient.

     Taxes

     CMGD's  taxable  income,  if any, is included  in  consolidated  income tax
     returns  of  CMGI  for all  jurisdictions.  Pursuant  to a  Stock  Purchase
     Agreement (the  "Agreement")  (see Note 7) between CMGI, Inc. and Marketing
     Services  Group,  Inc.  ("MSGI") CMGI has agreed to indemnify  MSGI for any
     income tax liabilities arising prior to May 13, 1999.



3. Summary of Significant Accounting Policies:

     Use of Estimates

     The  preparation  of financial  statements  in  accordance  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that affect the  reported  amounts of assets and  liabilities,
     disclosure  of  contingent   liabilities  at  the  date  of  the  financial
     statements  and  reported  amounts  of  revenues  and  expenses  during the
     reporting   period.   The  most   significant   estimates   relate  to  the
     collectibility  of accounts  receivable and certain  allocations from CMGI.
     Actual results could differ from these estimates.



<PAGE>


     Concentration of Credit Risk

     The Company's financial  instruments that are most exposed to concentration
     of credit  risk  consist  primarily  of  accounts  receivable.  The Company
     performs  ongoing  evaluations  of its customers'  financial  condition and
     generally does not require collateral on accounts  receivable.  The Company
     maintains  allowances  for credit  losses and such  losses have been within
     management's expectations.

     Revenue Recognition

     Revenues are recognized as earned as list orders are fulfilled.

     Fixed Assets

     Fixed  assets,  comprised  of  computer  equipment,  office  furniture  and
     fixtures,  office machinery and equipment, and leasehold improvements,  are
     recorded at cost. Depreciation is provided on the straight-line method over
     the estimated useful lives of the respective  assets. The Company considers
     all  assets  to have an  estimated  useful  life of five  years.  Leasehold
     improvements are amortized over the shorter of their estimated lives or the
     term of the lease. The cost of betterments is capitalized,  and repairs and
     maintenance are charged to operations in the periods incurred.

     Intangible Assets:

     The cost of intangible  assets  acquired,  including a proprietary  college
     database,  along with goodwill, is amortized using the straight-line method
     over twenty years. Amortization expense for the nine-months ended April 30,
     1999  and  the  year  ended  July  31,  1998  was   $36,387  and   $48,516,
     respectively.   Accumulated amortization as of April 30, 1999 was $549,675.

     Organization Costs:

     In 1994,  certain  costs of  development  of an  educational  database were
     capitalized  and are being amortized  using the  straight-line  method over
     five years.  Amortization  expense for the nine-months ended April 30, 1999
     and  the  year  ended   December  31,  1998  was  $109,935  and   $146,580,
     respectively.  Accumulated amortization as of April 30, 1999 was $549,675.

     Impairment of Long-Lived Assets:

     Long-lived assets and identifiable  intangibles are reviewed for impairment
     whenever  events or changes in  circumstances  indicate  that the  carrying
     amount  may  not  be  recoverable.  If  the  sum  of  the  expected  future
     undiscounted  cash flows is less than the carrying  amount of the asset,  a
     loss is recognized for the  difference  between the fair value and carrying
     value of the asset.

     Research and Development

     During the nine-months  ended April 30, 1999, CMGD began the development of
     a software  product to  provide  customers  with  certain  services  on the
     Internet.   All  costs  in  the  software  development  process  which  are
     classified  as research  and  development  are  expensed as incurred  until
     technological  feasibility has been  established,  at which time such costs
     are  capitalized  until the software is generally  available in conformance
     with SFAS 86  "Accounting  for the Costs of  Computer  Software to be Sold,
     Leased,  or  Otherwise   Marketed".   The  establishment  of  technological
     feasibility of the Company's  product and the general  availability of such
     software have substantially  coincided.  As a result,  software development
     costs  that  qualify  for   capitalization   have  been  insignificant  and
     therefore, the Company has not capitalized any software development costs.

     Employee stock-based compensation:

     The  accompanying  financial  position  and results of  operations  for the
     Company  have  been  prepared  in  accordance  with  APB  Opinion  No.  25,
     "Accounting for Stock Issued to Employees" (APB No. 25"). Under APB No. 25,
     generally,   no  compensation   expense  is  recognized  in  the  financial
     statements  in  connection  with the  awarding  of stock  option  grants to
     employees  provided that, as of the grant date, all terms  associated  with
     the award are fixed and the fair value of the  Company's  stock,  as of the
     grant  date,  is equal to or less than the amount an  employee  must pay to
     acquire the stock as defined.

     Disclosures  required by Statement of Financial  Accounting  Standards  No.
     123, "Accounting for Stock-Based  Compensation" ("SFAS No. 123"), including
     pro  forma  operating  results  had  the  Company  prepared  its  financial
     statements in accordance with the fair-value-based method of accounting for
     stock-based compensation, have been included in Note 7.

     Recent Accounting Pronouncements

     In June  1997,  the FASB  issued  SFAS No.  130,  "Reporting  Comprehensive
     Income"  ("SFAS  130").  SFAS 130  establishes  standards for reporting and
     display of comprehensive income and its components in a full set of general
     purpose  financial  statements.  SFAS 130 is  effective  for  fiscal  years
     beginning after December 15, 1997. Adoption of SFAS 130 for the nine-months
     ended  April 30,  1999 did not have an impact  on the  Company's  financial
     statements as the Company has no other components of comprehensive income.

     In June 1997, the FASB issued SFAS No. 131,  "Disclosures about Segments of
     an Enterprise and Related  Information"  ("SFAS 131"). SFAS 131 establishes
     standards for the way that public business  enterprises  report information
     about operating  segments in annual financial  statements and requires that
     those enterprises  report selected  information about operating segments in
     interim  financial  reports  issued to  shareholders.  It also  establishes
     standards for related  disclosures about products and services,  geographic
     areas and major customers. SFAS 131 is effective for fiscal years beginning
     after  December 15, 1997.  Adoption of SFAS 131 for the  nine-months  ended
     April 30, 1999 did not have an impact on the Company's  financial position,
     results of  operations  or cash flows as the  Company  operated in a single
     segment.

     In March 1998, the the Accounting  Standards  Executive Committee ("AcSEC")
     issued  Statement  of Position  ("SOP") 98-1  "Accounting  for the Costs of
     Computer  Software  Developed or Obtained for Internal Use" (SOP 98-1). SOP
     98-1  provides  guidance on accounting  for the costs of computer  software
     developed or obtained for internal use. The  pronouncement  identifies  the
     characteristics  of internal use software and provides guidance on new cost
     recognition  principles.  SOP 98-1 is required to be implemented  for years
     beginning  after  December  15,  1998.  Management  does not  believe  that
     implementation  of this  pronouncement  will have a material  impact on the
     Company's financial position, results of operations or cash flows.

     In April 1998,  AcSEC issued SOP 98-5  "Reporting  on the Costs of Start-Up
     Activities".  SOP 98-5  provides  guidance on the  financial  reporting  of
     start-up  costs and  organization  costs.  It  requires  costs of  start-up
     activities and organization  costs to be expensed as incurred.  SOP 98-5 is
     required to be  implemented  for years  beginning  after December 15, 1998.
     Management  believes that the  implementation  of SOP 98-5 will result in a
     one-time  charge of  approximately  $146,500 on the date of adoption  which
     will  be  reported  as a  cumulative  effect  of  a  change  in  accounting
     principle.



4. Fixed Assets:

     The major classifications of fixed assets as of April 30, 1999 and July 31,
     1998 are summarized below:

                                                      1999               1998
                                                      ----               ----
     Computer hardware and software               $  2,206,259     $  2,155,190
     Office furniture and fixtures                   1,451,235        1,439,995
     Leasehold improvements                            101,822          101,822
                                                  ------------     ------------
                                                     3,759,316        3,697,007
     Less, accumulated depreciation and
       amortization                                 (3,317,666)      (3,126,523)
                                                  ------------     ------------

                                                 $      441,650    $    570,484
                                                 ==============    ============



     Depreciation  and amortization for the nine months ended April 30, 1999 and
     the year ended July 31, 1998 totaled $337,464 and $484,877, respectively.


<PAGE>


5. Commitments and Contingencies:

     The Company leases its office space and computer and office equipment under
     sub-leasing arrangements with CMGI.

     Minimum future rental payments under noncancelable  operating leases are as
     follows:

     May 1 - July 31, 1999              $      193,532
     August 1 - July 31, 2000                  362,123
     August 1 - July 31, 2001                  310,467
     August 1 - July 31, 2002                  272,971
                                          ------------
                                        $    1,139,093
                                        ==============


     Rental  expense and certain direct  operating  expenses for the nine months
     ended April 30, 1999 and year ended July 31, 1998 was 233,347 and  291,598,
     respectively.



6. CMGD 1997 Equity Incentive Plan

     The 1997  Equity  Incentive  Plan (the  "Plan")  was created to attract and
     retain key employees of the Company and to provide an incentive for them to
     achieve  long-range  performance  goals and  participate  in the  long-term
     growth of the Company.  The Plan provides for the issuance of non-qualified
     options to purchase up to 2,000,000  shares of Common Stock.  The Plan also
     gives the  Administering  Committee (a committee  composed of not less than
     three  members  of CMGD's  Board of  Directors)  the  right to grant  Stock
     Appreciation  Rights  ("SARs"),  in  tandem  with an  option  or alone  and
     unrelated to an option,  and shares of restricted  stock.  Options shall be
     exercisable  subject  to such  terms and  conditions  as the  Administering
     Committee may specify.  Vesting is over a four-year period with 25% vesting
     after one year and 1/36th  vested for each month  thereafter.  All  options
     have been granted to employees and had an exercise  price equal to the fair
     market value of the shares at the date of the grants,  as determined by the
     Administering  Committee.  No SARs or  restricted  stock have been  granted
     under the Plan.



<PAGE>


The following represents the activity on the CMGD 1997 Equity Incentive Plan:


                                                               Weighted
                                                               Average
                                              Options         Price Per
                                                                 Unit
                                           --------------   --------------

     Outstanding August 1, 1997                   531,000   $         0.60
     Granted                                      149,000             0.60
     Exercised                                        ---
     Forfeited                                    (38,000)            0.60
                                           --------------   --------------

     Outstanding August 1, 1998                   642,000             0.60
     Granted                                        2,800             1.00
     Exercised                                        ---
     Forfeited                                    (10,900)            0.61
                                           --------------   --------------

     Outstanding April 30, 1999                   633,900   $         0.60
                                           ==============   ==============

     The Company accounts for its  equity-based  compensation in accordance with
     Accounting Principles Board Opinion No. 25 and its related Interpretations.

     Had the Company's equity-based employee compensation been determined by the
     fair-value   based  method  of  SFAS  123,   "Accounting   for  Stock-Based
     Compensation,"  the  Company's  net loss on a pro-forma  basis for the nine
     months  ended  April 30,  1999 and the year ended July 31,  1998 would have
     been $ 978,139 and $430,002, respectively.

     Under the minimum value method,  the weighted average fair value of options
     issued was  approximately  $0.05 per option,  based on a risk free interest
     rate of 5% and an expected life of 7 years.


7. Subsequent Events:

     Effective  May 13, 1999 and  pursuant to a Stock  Purchase  Agreement  (the
     "Agreement")   between  CMGI,  Inc.  and  Marketing  Services  Group,  Inc.
     ("MSGI"), all of the issued and outstanding capital stock (the "Shares") of
     CMG Direct  Corporation  was  acquired  by MSGI.  In  consideration  of the
     purchase of the Shares and other  transactions in the Agreement,  MSGI will
     pay to the seller $14  million  in cash and  2,321,084  shares of $0.01 par
     common stock.

     In connection  with the sale, all nonvested stock options granted under the
     CMGD 1997 Equity  Incentive  Plan were  cancelled.  All vested options held
     immediately  prior to the close of the sale were redeemed by CMGI for $2.74
     per option less the exercise price.


<PAGE>


                         MARKETING SERVICES GROUP, INC.,
                             CMG DIRECT CORPORATION



                    UNAUDITED PRO FORMA FINANCIAL INFORMATION


The  unaudited  pro  forma  condensed  balance  sheet  as of March  31,  1999 is
presented as if the acquisition of CMG Direct Corporation  ("CMGD") had occurred
on March 31, 1999. The unaudited pro forma condensed statement of operations are
presented  as if  the  CMGD  acquisition  occurred  on  July  1 of  each  period
presented. They also include the unaudited historical statement of operations of
Media Marketplace, Inc. and Media Marketplace Media Division, Inc. (collectively
"MMI") for the five months  ended  November  30,  1997 as well as the  unaudited
historical  statement  of  operations  of  Stevens-Knox  and  Associates,  Inc.,
Stevens-Knox  List  Brokerage,  Inc.,  and  Stevens-Knox   International,   Inc.
(collectively  "SK&A")  for the six months  ended  December  31,  1998.  MMI was
acquired by the Company  effective  December 1, 1997.  SK&A was  acquired by the
Company  effective  January  1,  1999.  The  acquisitions  of MMI and SK&A  were
accounted for using the purchase  method of  accounting  and,  accordingly,  the
operating  results of MMI and SK&A were included in the consolidated  results of
operations of MSGI from the date of acquisition.  Pro forma adjustments for each
such pro forma financial statements are described in the accompanying notes.

The unaudited pro forma financial  statements should be read in conjunction with
the respective historical consolidated financial statements and related notes of
MSGI which have been  previously  filed with the  Commission  and the historical
financial  statements  and  related  notes of CMGD  included  elsewhere  in this
Current Report on Form 8-K/A.

The  following  unaudited  pro  forma  condensed  financial  information  is not
necessarily  indicative of the actual results of operations that would have been
reported if the events  described  above had occurred as of the beginning of the
periods  described  above,  nor does such  information  purport to indicate  the
results of the Company's future  operations.  In the opinion of management,  all
adjustments  necessary to present  fairly such pro forma  financial  information
have been made.



<PAGE>

PRO FORMA CONDENSED BALANCE SHEET
AS OF MARCH 31, 1999
(Unaudited)

<TABLE>
<CAPTION>

                                                Historical
                                      ---------------------------
                                       Marketing                                   Pro forma
                                       Services         CMG Diret         -------------------------
                                      Group, Inc.      Corporation        Adjustments       Total
                                      -----------      -----------        -----------      --------
<S>                                 <C>               <C>               <C>              <C>

Assets
- ------
Current assets:
  Cash and cash equivalents         $  1,233,037        $  1,944          1,789,739 (A)   $ 3,024,720
  Accounts receivable, net            23,825,077       2,279,063                           26,104,140
  Note receivable                        500,000               -                              500,000
  Other current assets                   898,049         201,613            463,354 (B)     1,563,016
                                         -------         -------                            ---------
   Total current assets               26,456,163       2,482,620                           31,191,876

Property and equipment at cost, net    1,108,412         441,650                            1,550,062
Intangible assets at cost, net        30,609,233         527,170         31,648,562 (C)    62,784,965
Note receivable                          760,000               -                              760,000
Other assets                           1,453,496           6,433         (1,000,000)(D)       459,929
                                       ---------         -------                           ----------

   Total assets                     $ 60,387,304     $ 3,457,873                         $ 96,746,832
                                      ==========       =========                           ==========

Liabilities and Stockholders' Equity
Current liabilities:
  Short-term borrowings              $ 4,548,553       $       -         10,000,000 (E)    14,548,553
  Trade accounts payable              22,610,350         702,508                           23,312,858
  Accrued expenses and other
    current liabilities                2,773,474       1,946,697           (216,264)(F)     4,503,907
  Due to CMGI, Inc                             -       2,379,902         (2,379,902)(F)             -
  Current portion of
    long-term obligations                477,017               -                              477,017
                                         -------       ---------                            ---------

   Total current liabilities          30,409,394       5,029,107                           42,842,335

Long-term obligations                  1,519,464               -                            1,519,464
Other liabilities                        587,099               -                              587,099
                                       ---------       ---------                           ----------


   Total liabilities                  32,515,957       5,029,107                           44,948,898
                                      ----------       ---------                           ----------

Redeemable convertible preferred stock,
     $.01 par value; 150,000 shares
     authorized; 50,000 shares of
     Series D convertible preferred
     stock issued and outstanding    15,987,198               -                            15,987,198
                                     ----------        --------                           -----------

Stockholders' equity:
  Common Stock                          135,912          90,000             (50,570)(G)       175,342
  Additional paid-in capital         29,204,340               -          23,887,157 (G)    53,091,497
  Accumulated deficit               (16,062,393)     (1,661,234)          1,661,234 (H)   (16,062,393)
  Less: common stock in treasury,
   at cost                           (1,393,710)              -                            (1,393,710)
                                     ----------      ----------                             ----------

   Total stockholders' equity        11,884,149      (1,571,234)                           35,810,736
                                     ----------     -----------                            ----------
   Total liabilities and
     stockholders' equity          $ 60,387,304    $  3,457,873                          $ 96,746,832
                                   ============    ============                          ============

</TABLE>

See accompanying notes to unaudited pro forma financial statements.

<PAGE>


PRO FORMA CONDENSED STATEMENT OF OPERATIONS
FOR THE NINE MONTHS ENDED MARCH  31, 1999
(Unaudited)
<TABLE>
<CAPTION>


                                                         Historical
                                  ------------------------------------------------------
                                                      Stevens-Knox &
                                                   Associates, Stevens-
                                   Marketing       Knox List Brokerage,                                 Pro Forma
                                   Services         and Stevens-Knox         CMG Direct           -----------------------
                                  Group, Inc.        International          Corporation *        Adjustments      Total
                                  -----------        -------------          -------------        -----------      -----
<S>                              <C>                  <C>                   <C>                   <C>            <C>

Revenues                         $ 56,356,724         $ 18,411,571          $  8,263,504                         $83,031,799
                                   ----------           ----------             ---------                         -----------

Salaries and benefits              18,359,995            1,958,964             3,776,141            120,950 (I)   24,216,050
Non cash compensation                       -                    -                     -            683,760 (J)      683,760
Direct costs                       35,815,236           15,402,731             3,386,602           (202,441)(K)   54,402,128
Selling, general and
 administrative                     4,485,344              812,089             1,801,949           (391,647)(L)    6,617,735
Research and development                    -                    -               205,976                             205,976
Depreciation and amortization       1,405,062               35,264               337,464            914,775 (M)    2,692,565
                                    ---------            ---------             ---------                          ----------
Total operating costs
  and expenses                     60,065,637           18,209,048             9,508,132                          88,818,214
                                   ----------           ----------             ---------                          ----------

Income (loss) from operations      (3,708,913)             202,523            (1,244,628)                         (5,786,415)

Other income (expense)               (128,880)             (66,282)                    -           (984,950)(N)   (1,180,112)
                                   ----------           ----------             ---------                          ----------

Income (loss) before income taxes  (3,837,793)             132,241            (1,244,628)                         (6,966,527)

Income tax (provision) benefit         58,473             (13,994)                     -                              44,479
                                       ------           ----------            ----------                              ------

Net income (loss)               $ (3,779,320)           $ 122,247           $ (1,244,628)                       $ (6,922,048)
                                  ==========              =======            ===========                          ==========

Net income (loss) attributabl
  to common stockholders        $ (5,399,217)                                                                  $  (8,541,945)
                                   ==========                                                                     ===========

Net loss per common share -
   basic and diluted            $   (0.42)                                                                        $  (0.51)
                                    =====                                                                            ======

Weighted average common shares
   outstanding                   12,914,756                                                       3,942,966 (P)   16,857,722
                                 ==========                                                                       ==========


</TABLE>

* Certain balances have been reclassified to conform with MSGI presentation.


See accompanying notes to unaudited pro forma financial statements.


<PAGE>


PRO FORMA CONDENSED STATEMENTS OF OPERATIONS
FOR THE FISCAL YEAR ENDED JUNE 30, 1998
(Unaudited)

<TABLE>

                                                        Historical
                            -----------------------------------------------------------------------
                                                                Stevens-Knox and
                                                              Associates, Stevens-
                            Marketing       Media-Market      Knox List Brokerage,                                Pro Forma
                            Services      Place, Inc. and       and Stevens-Knox       CMG Direct        --------------------------
                           Group, Inc.     Media Division         International       Corporation*     Adjustments         Total
                           -----------     --------------         -------------       ------------     -----------         -----
<S>                        <C>               <C>                   <C>                 <C>             <C>            <C>
Revenues                   $51,174,063        $13,782,459           $33,585,281         $11,501,126                    $110,042,929
                           -----------        -----------           -----------         -----------                    ------------

Salaries and benefits       19,255,348            818,063             3,537,607           4,398,759        88,488 (I)    28,098,265
Non cash compensation                                                                                     786,555 (J)       786,555
Direct costs                26,771,611         12,148,472            27,968,561           5,058,782      (341,436)(K)    71,605,990
Selling, general and
  administrative             4,240,805            735,620             1,866,629           1,956,992      (198,943)(L)     8,601,103
Depreciation and
  amortization               1,486,106             42,664                54,704             484,877     1,354,017 (M)     3,422,368
                             ---------             ------                ------             -------                     -----------

Total operating costs
  and expenses              51,753,870         13,744,819            33,427,501          11,899,410                     112,514,281
                            ----------         ----------            ----------          ----------                     -----------

Income (loss) from
  operations                 (579,807)             37,640               157,780            (398,284)                     (2,471,352)

Other income (expense)       (185,967)             43,382               (33,511)            (18,322)    (1,435,250)(N)   (1,629,668)
                             --------              ------               -------            --------                      -----------

Income (loss) before
  income taxes               (765,774)             81,022               124,269            (416,606)                     (4,101,020)

Income tax provision          (14,704)                  -               (37,095)                  -                         (51,799)
                             --------             -------               -------            --------                       ----------

Net income (loss)         $  (780,478)         $   81,022            $   87,174         $  (416,606)                   $ (4,152,819)
                          ===========          ==========            ==========         ============                   =============

Net loss attributable to
  common stockholders     $(4,724,480)                                                                  (3,432,252)(O)  $(4,664,569)
                           ===========                                                                                   ===========

Basic and diluted loss
  per share                $  (0.37)                                                                                      $  (0.28)
                              ======                                                                                         ======

Weighted average common
  shares outstanding       12,892,323                                                                     4,054,077(P)   16,946,400
                           ==========                                                                                    ==========

</TABLE>

* Certain balances have been reclassified to conform with MSGI presentation.

See accompanying notes to unaudited pro forma financial statements.

<PAGE>



                     NOTES TO UNAUDITED PRO FORMA FINANCIAL STATEMENTS


(A)  Represents cash paid for the acquisition  offset by proceeds  received from
     the April  exercises  of stock  options  and  warrants.  $3,000,000  of the
     proceeds of the stock option  exercises  were used to fund a portion of the
     CMG Direct  acquisition.  Excess cash was used to fund working  capital for
     the months subsequent to the balance sheet date.

(B)  Reflects   amount  owed  by  CMGI,  Inc.  for  the  final  working  capital
     adjustment.

(C)  The cost of the  acquisition  was  estimated  to be allocated to the assets
     acquired and liabilities  assumed,  based on their estimated fair value, as
     follows:

                  Working Capital         $ 583,282
                  Property and Equipment    441,650
                  Intangible Assets      31,648,562
                                       ------------
                                       $ 32,673,494
                                       ============

      The Company is in the process of further determining the allocation of the
      purchase price.

(D)  Reflects  deposit  made by the Company  prior to March 31, 1999 to purchase
     CMG Direct.

(E)  Represents amount borrowed for acquisition payments.

(F)  Represents the elimination of intercompany accounts with CMGI not purchased
     in the acquisition.

(G)  Represents  issuance of stock in connection with the CMG Direct acquisition
     as well as stock issued for the exercise of stock  options and warrants off
     set by elimination of CMG Direct equity in consolidation.

(H)  Reflects  elimination of CMG Direct's accumulated deficit incurred prior to
     the acquisition

(I)  Reflects an increase in CMG Direct's officer's salary offset by a reduction
     in SK&A officers' salaries to consider post acquisition contractual amounts
     payable.

(J)  Reflects  charge  due to  stock  options  granted  in  connection  with  an
     executive employment agreement.

(K)  Represents intercompany  allocations for expenses which would not have been
     incurred by CMGD on a stand alone basis.

(L)  Reflects  intercompany  allocations  for expenses which would not have been
     incurred  by CMG  Direct  on a stand  alone  basis as well as  legal  costs
     incurred associated with the buyback of SK&A common stock.

(M)  Amortization  of goodwill  acquired in the  acquisitions  of CMG Direct and
     SK&A over the estimated useful life of 25 and 30 years, respectively.

(N)  Reflects  interest  expense on the amounts  borrowed for the CMG Direct and
     SK&A acquisitions.


(O)  Net loss  attributable to common  stockholders has been adjusted to reflect
     recurring   preferred   dividends   which  are  being  incurred  on  MSGI's
     $15,000,000 financing transaction with General Electric Capital Corporation
     as  described  more fully in the  Company's  Report on Form  10-KSB for the
     fiscal year ended June 30, 1998. The preferred dividends are cumulative and
     accrue at the rate of 6% per  annum.  Preferred  dividends  are also  being
     recognized  for periodic  accretions of a discount to reflect an allocation
     of  $1,362,000  of the  proceeds  to the  estimated  value  of  potentially
     issuable warrants. A preferred dividend of $3,214,400 to reflect a non-cash
     beneficial  conversion feature in the financing transaction was included in
     the historical MSGI financial statements for the fiscal year ended June 30,
     1997.  It  has  been  excluded  in the  accompanying  pro  forma  condensed
     statements of operations as it is non-recurring.

(P)  Reflects additional shares issued for the acquisition of CMG Direct as well
     as shares issued for the exercise of stock options and warrants.




                                                                 Exhibit 10.1

                                 FIRST AMENDMENT

            First  Amendment  (this  "Amendment"),  dated May 17, 1999,  between
Marketing Services Group, Inc., a Nevada  corporation  ("Company"),  and General
Electric Capital Corporation ("GE Capital"), a New York corporation.

                              W I T N E S S E T H:

            WHEREAS,  Company  issued a warrant,  dated  December 24,  1997,  to
purchase  shares of common  stock,  par value  $.01 per share,  of Company  (the
"Common Stock") to GE Capital (the "Original Warrant"); and

            WHEREAS,  Company and GE Capital entered into a Registration  Rights
Agreement,  dated as of December 24, 1997 (the "Registration Rights Agreement");
and

            WHEREAS,  Company is issuing a warrant,  dated the date  hereof,  to
purchase shares of Common Stock to GE Capital (the "New Warrant"); and

            WHEREAS, Company and GE Capital desire to amend the terms of each of
the Original Warrant and the Registration Rights Agreement as set forth herein;

            NOW,  THEREFORE,   in  consideration  of  the  premises  hereinafter
contained, it is agreed as follows:

1.  Amendment of Original  Warrant.  The Original  Warrant is hereby  amended as
follows:

(a) Section 4.1(b) of the Original Warrant is hereby deleted in its entirety and
replaced with the following:

               "(b)  Notwithstanding  the  foregoing,  if Company  consummates a
          Qualified  Secondary  Offering  pursuant  to which GE Capital  has the
          ability to sell at least 1,766,245 shares of Common Stock on or before
          December  31,  1999,   this  Warrant  shall  be  cancelled  upon  such
          consummation."

2. Amendment of Registration Rights Agreement. The Registration Rights Agreement
is hereby  amended so that the term  "Warrant",  as used  therein,  is deemed to
refer  to the  Original  Warrant,  as  amended  hereby,  and  the  New  Warrant,
collectively.

3. Full Force and Effect.  Except as  specifically  amended  hereby,  all of the
terms and provisions of each of the Original Warrant and the Registration Rights
Agreement shall remain in full force and effect.

4.  Counterparts.  This Amendment may be executed in any number of counterparts,
each of which shall be deemed an  original  and all of which  together  shall be
deemed to be one and the same instrument.

            IN WITNESS  WHEREOF,  Company  and GE  Capital  have  executed  this
Amendment as of the day and year first above written.

                                    MARKETING SERVICES GROUP, INC.



                                    By: /s/ Jeremy Barbera
                                        ------------------
                                  Name: Jeremy Barbera
                                 Title: Chairman and Chief Executive Officer


                                    GENERAL ELECTRIC CAPITAL CORPORATION


                                        By:
                                      Name:
                                     Title:

                                                                   Exhibit 10.2

                                      NOTE

$10,000,000.00                                               New York, New York
                                                             May 17, 1999


            FOR VALUE RECEIVED, the undersigned, MARKETING SERVICES GROUP, INC.,
a Nevada corporation ("Company"), hereby PROMISES TO PAY to the order of GENERAL
ELECTRIC CAPITAL CORPORATION, a New York corporation ("GE Capital"), at 120 Long
Ridge Road,  Stamford,  Connecticut  06927, or at such other place as the holder
(GE Capital and any other holders being hereinafter  referred to collectively as
"Holder") of this Note (the "Note") may designate  from time to time in writing,
in lawful  money of the United  States of America and in  immediately  available
funds, the principal amount of TEN MILLION DOLLARS ($10,000,000) on November 17,
1999 (the  "Maturity  Date"),  together  with  interest on the unpaid  principal
amount of this Note outstanding  from time to time from the date hereof,  at the
rate provided for herein.

1.  Interest.

(a)  Company  shall pay  interest to Holder in arrears on August 17, 1999 and on
the Maturity Date (each, an "Interest  Payment Date"), at a rate equal to twelve
percent  (12%) per annum,  based on a year of 360 days for the actual  number of
days elapsed,  and based on the amounts outstanding from time to time under this
Note. Interest on any overdue principal and (to the extent permitted by law) any
overdue   interest  shall  be  paid  from  the  due  date  thereof  (whether  by
acceleration or otherwise) at a rate of fourteen percent (14%) per annum.

(b) If any  payment on this Note  becomes  due and payable on a day other than a
business  day, the  maturity  thereof  shall be extended to the next  succeeding
business day and, with respect to payments of principal,  interest thereon shall
be payable at the then applicable rate during such extension.  All references in
this Note to "business day" shall mean any day other than a Saturday,  Sunday or
any  day on  which  banking  institutions  in New  York  City  are  required  or
authorized by law or by local proclamation to close.

2. Events of Default.  The occurrence of any one or more of the following events
(regardless  of the reason  therefor)  shall  constitute  an "Event of  Default"
hereunder:

(a) Company shall fail to make any payment of principal  of,  interest on or any
other  amount  owing in  respect  of,  this Note when the same  becomes  due and
payable or declared due and payable.

(b) Any  indebtedness for borrowed money  (including,  without  limitation,  any
indebtedness  to  Milberg  Factors,  Inc.)  or the  deferred  purchase  price of
property or services  (other than trade payables  arising in the ordinary course
of business)  of Company or any of its  subsidiaries  in an aggregate  principal
amount of at least  $1,000,000  shall not be paid when due or any default  shall
occur pursuant to any of the agreements,  documents,  or instruments  evidencing
such  indebtedness  which  causes (or permits any holder  thereof to cause) such
indebtedness  to  become  due  prior  to its  stated  maturity  or  prior to its
regularly scheduled dates of payment.

(c) Any  representation  or warranty  contained  in this Note shall be untrue or
incorrect in any material respect, as of the date when made.

(d) Company shall be liquidated or dissolved.

(e) A case or proceeding shall have been commenced against Company or any of its
significant  subsidiaries  (as  defined  in  Regulation  S-X of  the  Securities
Exchange  Act of 1934,  as amended)  in a court  having  competent  jurisdiction
seeking  a decree  or order in  respect  of  Company  or any of its  significant
subsidiaries (i) under title 11 of the United States Code, as now constituted or
hereafter amended, or any other applicable federal,  state or foreign bankruptcy
or other  similar  law,  (ii)  appointing  a  custodian,  receiver,  liquidator,
assignee, trustee or sequestrator (or similar official) of Company or any of its
significant  subsidiaries or of any substantial part of its or their properties,
or (iii) ordering the winding-up or liquidation of the affairs of Company or any
of its  significant  subsidiaries  and  such  case or  proceeding  shall  remain
undismissed  or  unstayed  for sixty (60)  consecutive  days or such court shall
enter a decree or order granting the relief sought in such case or proceeding.

(f)  Company or any of its  significant  subsidiaries  shall (i) file a petition
seeking  relief under title 11 of the United States Code, as now  constituted or
hereafter amended, or any other applicable federal,  state or foreign bankruptcy
or other similar law, (ii) consent to the institution of proceedings  thereunder
or to the  filing  of any  such  petition  or to the  appointment  of or  taking
possession  by  a  custodian,   receiver,   liquidator,   assignee,  trustee  or
sequestrator  (or  similar  official)  of  Company  or any  of  its  significant
subsidiaries or of any substantial part of its or their  properties,  (iii) fail
generally  to pay its debts as such debts  become  due,  or admit in writing its
inability  to pay its  debts or make a general  assignment  for the  benefit  of
creditors, or (iv) take any corporate action in furtherance of any such action.

            If any Event of  Default  specified  in this  Section  2 shall  have
occurred  and be  continuing,  Holder may declare  this Note and all accrued and
unpaid interest hereon to be forthwith due and payable, by giving written notice
thereof to Company whereupon all principal under this Note and all such interest
shall become and be due and payable,  without  presentment,  demand,  protest or
further notice of any kind, all of which are expressly waived by Company.

3. Optional Prepayment. Company shall have the right at any time or from time to
time and without premium or penalty, to voluntarily prepay all or any portion of
this Note.  Each  prepayment  shall be accompanied by the payment of accrued and
unpaid interest on the amount being prepaid, through the date of prepayment.

4.  Representations and Warranties.  Company represents and warrants on the date
hereof as follows:

(a) Company and each of its significant  subsidiaries  (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the state of
its incorporation;  (ii) is duly qualified as a foreign  corporation and in good
standing  under the laws of each  jurisdiction  where its  ownership or lease of
property or the conduct of its business requires such qualification  (except for
jurisdictions  in which such  failure  to so  qualify or to be in good  standing
would not have a material  adverse  effect);  (iii) has the requisite  corporate
power and  authority and the legal right to own,  pledge,  mortgage or otherwise
encumber and operate its  properties,  to lease the  property it operates  under
lease,  and to conduct  its  business as now being  conducted;  (iv) has, or has
applied for, all material licenses,  permits,  consents or approvals from or by,
and has made all material  filings with, and has given all material  notices to,
all governmental  authorities  having  jurisdiction,  to the extent required for
such ownership, operation and conduct; (v) is in compliance with its certificate
or articles of  incorporation  and by-laws;  and (vi) is in compliance  with all
applicable  provisions of law,  except for such  non-compliance  which would not
have a material  adverse effect.  For purposes of this Note,  "material  adverse
effect"  shall  mean  a  material  adverse  effect  on  the  business,   assets,
operations,  prospects  or  financial  or other  condition  of  Company  and its
subsidiaries, taken as a whole.

(b) The execution,  delivery and performance by Company of each of this Note and
the Warrant:  (i) are within Company's corporate power and authority;  (ii) have
been duly authorized by all necessary or proper corporate action;  (iii) are not
in contravention  of any provision of Company's  certificate of incorporation or
by-laws; (iv) will not violate any law or regulation,  or any order or decree of
any court or governmental instrumentality;  (v) will not conflict with or result
in the breach or  termination  of,  constitute a default under or accelerate any
performance  required  by,  any  indenture,  mortgage,  deed  of  trust,  lease,
agreement or other  instrument to which Company or any of its  subsidiaries is a
party or by which Company,  any of its  subsidiaries or any of their property is
bound;  (vi) will not result in the creation or  imposition of any lien upon any
of the property of Company or any of its subsidiaries;  and (vii) do not require
the consent or approval of, or any filing with,  any  governmental  authority or
any other person or entity.  For purposes of this Note, the term "Warrant" shall
mean the  Warrant  issued by  Company,  dated  the date  hereof,  evidencing  GE
Capital's right to purchase 300,000 shares of common stock,  $0.01 par value, of
Company.

(c) Each of this Note and the Warrant is the legal, valid and binding obligation
of Company and is  enforceable  against  Company in  accordance  with its terms,
subject   to   applicable   bankruptcy,   insolvency,   fraudulent   conveyance,
reorganization,  moratorium  and similar laws  affecting  creditors'  rights and
remedies generally, and subject, as to enforceability,  to general principles of
equity, including principles of commercial  reasonableness,  good faith and fair
dealing  (regardless of whether  enforcement is sought in a proceeding at law or
in equity).

(d) Company has made  available to GE Capital a true and  complete  copy of each
report, schedule, registration statement and definitive proxy statement filed by
Company with the Securities and Exchange Commission (the "SEC") since January 1,
1998 and prior to the date of this Note (the "Company SEC Documents"), which are
all the documents (other than preliminary material) that Company was required to
file with the SEC since such date. As of their respective dates, the Company SEC
Documents  complied  in all  material  respects  with  the  requirements  of the
Securities Act of 1933, as amended,  or the Securities  Exchange Act of 1934, as
amended, as the case may be, and the rules and regulations of the SEC thereunder
applicable to such Company SEC Documents,  and none of the Company SEC Documents
contained any untrue statement of a material fact or omitted to state a material
fact required to be stated therein or necessary to make the statements  therein,
in light of the circumstances under which they were made, not misleading.

5.  Successors  and  Assigns.  (a) This Note  shall  inure to the  benefit of GE
Capital,  any other  Holder and their  respective  successors  and  assigns.  GE
Capital and any other  Holder may assign to any party all or any part of, or any
interest  (undivided or divided) in, its rights and benefits herein,  and to the
extent of that  assignment such assignee shall have the same rights and benefits
against Company as it would have had if such assignee were GE Capital. This Note
and the provisions hereof are binding upon successors of Company.

(b) Neither this Note nor any obligation  hereunder shall be assigned by Company
to any party.

6. Fees and Expenses.  Company agrees to reimburse GE Capital for all reasonable
out-of-pocket  fees,  costs and expenses,  including,  without  limitation,  the
reasonable  fees,  costs and expenses of legal  counsel,  incurred in connection
with the  preparation,  execution and delivery of this Note, the Warrant and any
other  documents  related hereto on thereto,  and related to the  enforcement of
this Note.

7. Presentment and Demand. Demand, presentment, protest and notice of nonpayment
and protest are hereby waived by Company.

8.  Amendment  and  Non-Waiver.  (a) This Note may not be  amended  except by an
agreement in writing signed by Company and the Holder hereof.

(b) To the extent  permitted  by law, no failure to exercise and no delay on the
part of Holder in exercising any power or right in connection  with this Note or
available at law or in equity,  shall operate as a waiver thereof, and no single
or  partial  exercise  of any  such  rights  or  power,  or any  abandonment  or
discontinuance  of steps to enforce  such a right or power,  shall  preclude any
other or further  exercise  thereof or the exercise of any other right or power.
No course of dealing among any Holder, Company or any other person shall operate
as a waiver  of any  right of any  Holder.  No  modification  or  waiver  of any
provision of this Note and no consent to any  departure  therefrom  shall in any
event be  effective  unless in  writing  and  signed by the party  against  whom
enforcement  thereof is to be sought,  and then such waiver or consent  shall be
effective only in the specific instance and for the purpose for which given.

9. Notices.  Except as otherwise provided herein, any notice,  demand,  request,
consent, approval, declaration,  delivery or other communication hereunder to be
made pursuant to the provisions of this Note shall be sufficiently given or made
if in writing and either  delivered in person with receipt  acknowledged or sent
by registered or certified mail, return receipt requested,  postage prepaid,  or
by telecopy and confirmed by telecopy answerback, addressed as follows:

(a)   If to GE Capital:

                  General Electric Capital Corporation
                  120 Long Ridge Road
                  Stamford, Connecticut  06927
                  Attn:  GE Equity Group - Marketing Services
                  Telecopy No: (203) 961-2088
                  with copies to:

                  General Electric Capital Corporation
                  120 Long Ridge Road
                  Stamford, Connecticut  06927
                  Attn:  GE Equity Group Legal Counsel
                  Telecopy No: (203) 357-3047

                  and

                  Weil, Gotshal & Manges LLP
                  767 Fifth Avenue
                  New York, New York  10153
                  Attn:  Ted S. Waksman, Esq.
                  Telecopy No: (212) 310-8007

(b)   If to Company:

                  Marketing Services Group, Inc.
                  333 Seventh Avenue, 20th Floor
                  New York, New York 10001
                  Attn:  Jeremy Barbera
                  Telecopy No.:  (212) 629-6040

                  with copies to:

                  Camhy Karlinsky & Stein LLP
                  1740 Broadway
                  New York, New York  10019
                  Attn:  Alan I. Annex, Esq.
                  Telecopy No.:  (212) 977-8389

or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval, declaration,  delivery or other communication hereunder shall
be  deemed to have  been  duly  given or served on the date on which  personally
delivered,  with  receipt  acknowledged,  telecopied  and  confirmed by telecopy
answerback,  or three (3) business days after the same shall have been deposited
in the United States mail.  Failure or delay in delivering copies of any notice,
demand, request, consent, approval, declaration, delivery or other communication
to the  person  designated  above to  receive a copy  shall in no way  adversely
affect the effectiveness of such notice,  demand,  request,  consent,  approval,
declaration, delivery or other communication.

10.  Submission to Jurisdiction;  Jury Waiver.  (a) Company,  GE Capital and any
other Holder hereby irrevocably submit to the jurisdiction of any New York State
or Federal court  sitting in New York City,  and they hereby  irrevocably  agree
that any action may be heard and  determined  in such New York State court or in
such Federal court.  Company, GE Capital and any other Holder hereby irrevocably
waive,  to the  fullest  extent  they may  effectively  do so, the defense of an
inconvenient  forum  to the  maintenance  of  any  action  in any  jurisdiction.
Company,  GE Capital  and any other  Holder  hereby  irrevocably  agree that the
summons and complaint or any other process in any action in any jurisdiction may
be served by mailing in  accordance  with the  provision set forth in Section 9.
Company,  GE Capital and any other Holder may also be served in any other manner
permitted  by law,  in  which  event  their  time to  respond  shall be the time
provided by law.

(b) EACH OF COMPANY,  GE CAPITAL AND ANY OTHER HOLDER HEREBY  IRREVOCABLY  WAIVE
ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM ARISING OUT
OF OR RELATING TO ANY OBLIGATIONS UNDER THIS NOTE.

11.  Governing Law. This Note shall be governed by and construed and enforced in
accordance  with the laws of the State of New York applicable to agreements made
and to be wholly  performed  in such  State  and  without  giving  effect to the
conflict of laws principles thereof.

                                    MARKETING SERVICES GROUP, INC.



                                    By: /s/ Jeremy Barbera
                                        ------------------
                                  Name: Jeremy Barbera
                                 Title: Chairman and Chief Executive Officer






                                                                    Exhibit 10.3







                                     WARRANT

                           To Purchase Common Stock of

                         MARKETING SERVICES GROUP, INC.













                                 Warrant No. A-1

                     No. of Shares of Common Stock: 300,000



<PAGE>



      THIS  WARRANT  AND  THE  SECURITIES   REPRESENTED  HEREBY  HAVE  NOT  BEEN
REGISTERED  UNDER  THE  SECURITIES  ACT OF  1933,  AS  AMENDED,  AND  MAY NOT BE
TRANSFERRED  IN VIOLATION OF SUCH ACT, THE RULES AND  REGULATIONS  THEREUNDER OR
THE PROVISIONS OF THIS WARRANT.


            No. of Shares of Common Stock:  300,000   Warrant No. A-1

                                     WARRANT

                           To Purchase Common Stock of

                         MARKETING SERVICES GROUP, INC.

            THIS IS TO CERTIFY THAT GENERAL  ELECTRIC  CAPITAL  CORPORATION,  or
registered  assigns,  is entitled,  at any time during the  Exercise  Period (as
hereinafter  defined), to purchase from MARKETING SERVICES GROUP, INC., a Nevada
corporation ("Company"),  300,000 shares of Common Stock (as hereinafter defined
and subject to adjustment as provided  herein),  in whole or in part,  including
fractional  parts, at a per share purchase price equal to the Adjusted  Offering
Price (subject to adjustment as provided herein) all on the terms and conditions
and pursuant to the provisions hereinafter set forth.


1.    DEFINITIONS
      -----------

     Terms used in this Warrant which are defined in the Purchase  Agreement (as
defined below) are used herein as defined therein unless otherwise provided, and
the following terms have the respective meanings set forth below:

     "Adjusted  Offering  Price"  shall be an amount equal to the product of (x)
1/3,  and (y) the price per share at which the  Common  Stock is  offered to the
public in a Qualified Secondary Offering.

     "Business Day" shall mean any day that is not a Saturday or Sunday or a day
on which banks are required or permitted to be closed in the State of New York.

     "Closing Date" shall mean the date set forth on the signature page hereof.

     "Commission" shall mean the Securities and Exchange Commission or any other
federal  agency  then   administering  the  Securities  Act  and  other  federal
securities laws.

     "Common  Stock" shall mean (except where the context  otherwise  indicates)
the Common  Stock,  $0.01 par value,  of Company as  constituted  on the Closing
Date,  and any capital  stock into which such  Common  Stock may  thereafter  be
changed,  and shall also include (i) capital stock of Company of any other class
(regardless of how denominated)  issued to the holders of shares of Common Stock
upon any reclassification thereof which is also not preferred as to dividends or
assets  over any other  class of stock of  Company  and which is not  subject to
redemption  and (ii)  shares  of  common  stock of any  successor  or  acquiring
corporation  (as  defined in Section  4.4)  received  by or  distributed  to the
holders of Common Stock of Company in the circumstances  contemplated by Section
4.4.

     "Current  Market Price" shall mean, in respect of any share of Common Stock
on any date  herein  specified,  the average of the daily  market  prices for 20
consecutive  Business Days commencing 30 days before such date. The daily market
price for each such Business Day shall be (i) the last sale price on such day on
the principal  stock exchange or NASDAQ  National  Market System or NASDAQ Small
Cap Market  ("NASDAQ")  on which such Common Stock is then listed or admitted to
trading, (ii) if no sale takes place on such day on any such exchange or NASDAQ,
the average of the last  reported  closing  bid and asked  prices on such day as
officially  quoted on any such exchange or NASDAQ,  (iii) if the Common Stock is
not then  listed or admitted  to trading on any stock  exchange  or NASDAQ,  the
average of the last  reported  closing  bid and asked  prices on such day in the
over-the-counter  market, as furnished by the National Association of Securities
Dealers Automatic Quotation System or the National Quotation Bureau,  Inc., (iv)
if neither such  corporation at the time is engaged in the business of reporting
such prices, as furnished by any similar firm then engaged in such business,  or
(v) if there is no such firm,  as furnished  by any member of the NASD  selected
mutually by the Majority  Holders and Company or, if they cannot agree upon such
selection,  as selected by two such  members of the NASD,  one of which shall be
selected by the Majority Holders and one of which shall be selected by Company.

     "Current  Warrant  Price" shall mean, in respect of a share of Common Stock
at any date herein specified,  the price at which a share of Common Stock may be
purchased pursuant to this Warrant on such date.

     "Exchange Act" shall mean the Securities  Exchange Act of 1934, as amended,
or any similar federal statute,  and the rules and regulations of the Commission
thereunder, all as the same shall be in effect from time to time.

     "Exercise  Period"  shall mean the  period  during  which  this  Warrant is
exercisable pursuant to Section 2.1.

     "Expiration Date" shall mean December 31, 2007.

     "Fully Diluted  Outstanding" shall mean, when used with reference to Common
Stock, at any date as of which the number of shares thereof is to be determined,
all  shares of Common  Stock  Outstanding  at such date and all shares of Common
Stock  issuable in respect of this Warrant  outstanding  on such date, and other
options or warrants to  purchase,  or  securities  convertible  into,  shares of
Common  Stock  outstanding  on such date which  would be deemed  outstanding  in
accordance  with GAAP for purposes of  determining  book value or net income per
share on a fully diluted basis.

     "GAAP" shall mean generally  accepted  accounting  principles in the United
States of America as from time to time in effect.

     "GE Capital" shall mean General  Electric Capital  Corporation,  a New York
corporation.

     "Holder"  shall mean the Person in whose name the Warrant set forth  herein
is registered on the books of Company maintained for such purpose.

     "Majority  Holders" shall mean the holders of Warrants  exercisable  for in
excess of 50% of the aggregate number of shares of Common Stock then purchasable
upon exercise of all Warrants, whether or not then exercisable.

     "NASD" shall mean the National Association of Securities Dealers,  Inc., or
any successor corporation thereto.

     "Other Property" shall have the meaning set forth in Section 4.4.

     "Outstanding"  shall mean, when used with reference to Common Stock, at any
date as of which the number of shares  thereof is to be  determined,  all issued
shares of Common  Stock,  except shares then owned or held by or for the account
of Company or any subsidiary  thereof,  and shall include all shares issuable in
respect  of  outstanding  scrip  or  any  certificates  representing  fractional
interests in shares of Common Stock.

     "Person"  shall  mean any  individual,  sole  proprietorship,  partnership,
limited liability  company,  joint venture,  trust,  incorporated  organization,
association,  corporation,  institution,  public benefit corporation,  entity or
government  (whether  federal,  state,  county,  city,  municipal or  otherwise,
including,  without limitation,  any instrumentality,  division, agency, body or
department thereof).

     "Purchase Agreement" shall mean the Purchase Agreement dated as of December
24, 1997 by and  between  Company and GE  Capital,  or any  successor  agreement
between such parties.

     "Qualified  Secondary  Offering"  means a sale of  Company's  Common  Stock
pursuant to a public  offering  of  Company's  Common  Stock on Form S-1 (or any
other appropriate  general or short  registration form) under the Securities Act
of 1933,  as amended,  which is  consummated  on or before  December  31,  1999,
pursuant  to which the Common  Stock is offered  (whether  or not for  Company's
account) for at least $8.75 per share, subject to appropriate  adjustment if any
of the events  set forth in Section  4.2 shall  occur and  pursuant  to which GE
Capital has the ability to sell at least 1,766,245 shares of Common Stock.

     "Restricted  Common  Stock" shall mean shares of Common Stock which are, or
which upon their issuance on the exercise of this Warrant would be, evidenced by
a certificate bearing the restrictive legend set forth in Section 9.1(a).

     "Securities Act" shall mean the Securities Act of 1933, as amended,  or any
similar  federal  statute,  and the  rules  and  regulations  of the  Commission
thereunder, all as the same shall be in effect at the time.

     "Transfer" shall mean any disposition of any Warrant or Warrant Stock or of
any interest in either thereof, which would constitute a sale thereof within the
meaning of the Securities Act.

     "Warrants"  shall mean this Warrant and all warrants  issued upon transfer,
division or combination  of, or in substitution  for, any thereof.  All Warrants
shall at all times be identical as to terms and conditions  and date,  except as
to the number of shares of Common Stock for which they may be exercised.

     "Warrant  Price"  shall mean an amount equal to (i) the number of shares of
Common Stock being  purchased upon exercise of this Warrant  pursuant to Section
2.1,  multiplied  by (ii)  the  Current  Warrant  Price  as of the  date of such
exercise.

     "Warrant  Stock"  shall mean the shares of Common  Stock  purchased  by the
holders of the Warrants upon the exercise thereof.


2.    EXERCISE OF WARRANT
      ------------------

2.1.  Manner  of  Exercise.  From and  after  the  consummation  of a  Qualified
Secondary  Offering and until 5:00 P.M., New York time, on the  Expiration  Date
(the "Exercise Period"),  Holder may exercise this Warrant, on any Business Day,
for all or any  part  of the  number  of  shares  of  Common  Stock  purchasable
hereunder.

            In order to exercise this Warrant, in whole or in part, Holder shall
deliver to Company at its principal  office at 333 Seventh  Avenue,  20th Floor,
New  York,  New York  10001 or at the  office or agency  designated  by  Company
pursuant  to Section 12, (i) a written  notice of Holder's  election to exercise
this Warrant, which notice shall specify the number of shares of Common Stock to
be purchased,  (ii) payment of the Warrant  Price and (iii) this  Warrant.  Such
notice shall be substantially in the form of the subscription  form appearing at
the end of this  Warrant as Exhibit A, duly  executed  by Holder or its agent or
attorney. Upon receipt thereof,  Company shall, as promptly as practicable,  and
in any event within ten (10)  Business Days  thereafter,  execute or cause to be
executed  and  deliver  or cause to be  delivered  to  Holder a  certificate  or
certificates  representing  the aggregate  number of full shares of Common Stock
issuable  upon such  exercise,  together  with cash in lieu of any fraction of a
share,  as  hereinafter  provided.  The stock  certificate  or  certificates  so
delivered  shall  be,  to  the  extent   possible,   in  such   denomination  or
denominations as such Holder shall request in the notice and shall be registered
in the name of Holder  or,  subject  to  Section  9, such other name as shall be
designated in the notice.  This Warrant  shall be deemed to have been  exercised
and such  certificate or certificates  shall be deemed to have been issued,  and
Holder or any other Person so  designated to be named therein shall be deemed to
have become a holder of record of such shares for all  purposes,  as of the date
the notice,  together with the cash or check or other payment as provided  below
and this  Warrant,  is  received  by  Company as  described  above and all taxes
required  to be paid by Holder,  if any,  pursuant  to Section  2.2 prior to the
issuance  of such  shares  have  been  paid.  If this  Warrant  shall  have been
exercised in part,  Company shall, at the time of delivery of the certificate or
certificates  representing  Warrant  Stock,  deliver  to  Holder  a new  Warrant
evidencing  the rights of Holder to purchase  the  unpurchased  shares of Common
Stock called for by this Warrant,  which new Warrant shall in all other respects
be  identical  with this  Warrant,  or, at the  request of  Holder,  appropriate
notation  may be  made  on  this  Warrant  and  the  same  returned  to  Holder.
Notwithstanding  any  provision  herein to the  contrary,  Company  shall not be
required to register  shares in the name of any Person who acquired this Warrant
(or part hereof) or any Warrant Stock  otherwise  than in  accordance  with this
Warrant.

            Payment  of the  Warrant  Price  shall be made at the  option of the
Holder by (i)  certified  or  official  bank  check,  and/or  (ii) the  Holder's
surrender to Company of that number of shares of Warrant  Stock (or the right to
receive  such number of shares) or shares of Common  Stock  having an  aggregate
Current Market Price equal to or greater than the Current  Warrant Price for all
shares then being purchased  (including those being  surrendered),  or (iii) any
combination thereof, duly endorsed by or accompanied by appropriate  instruments
of transfer duly executed by Holder or by Holder's  attorney duly  authorized in
writing.

2.2.  Payment of Taxes. All shares of Common Stock issuable upon the exercise of
this Warrant  pursuant to the terms hereof shall be validly  issued,  fully paid
and  nonassessable  and without any  preemptive  rights.  Company  shall pay all
expenses in connection with, and all taxes and other  governmental  charges that
may be imposed with respect to, the issue or delivery  thereof,  unless such tax
or charge is  imposed  by law upon  Holder,  in which case such taxes or charges
shall be paid by Holder. Company shall not be required,  however, to pay any tax
or other charge imposed in connection with any transfer involved in the issue of
any  certificate  for shares of Common  Stock  issuable  upon  exercise  of this
Warrant in any name other than that of Holder,  and in such case  Company  shall
not be  required  to issue or deliver  any stock  certificate  until such tax or
other charge has been paid or it has been  established  to the  satisfaction  of
Company that no such tax or other charge is due.

2.3.  Fractional  Shares.  Company  shall not be required to issue a  fractional
share of Common  Stock upon  exercise of any  Warrant.  As to any  fraction of a
share  which the  Holder of one or more  Warrants,  the rights  under  which are
exercised in the same transaction,  would otherwise be entitled to purchase upon
such exercise,  except as otherwise provided in Section 2.1, Company shall pay a
cash adjustment in respect of such final fraction in an amount equal to the same
fraction of the Current  Market  Price per share of Common  Stock on the date of
exercise.

2.4.  Continued  Validity.  A holder of shares of Common  Stock  issued upon the
exercise of this Warrant,  in whole or in part (other than a holder who acquires
such shares after the same have been publicly  sold  pursuant to a  Registration
Statement  under the  Securities  Act or sold pursuant to Rule 144  thereunder),
shall continue to be entitled with respect to such shares to all rights to which
it would  have been  entitled  as  Holder  under  Sections  9, 10 and 15 of this
Warrant. Company will, at the time of each exercise of this Warrant, in whole or
in part,  upon the  request of the holder of the shares of Common  Stock  issued
upon  such  exercise  hereof,   acknowledge  in  writing,   in  form  reasonably
satisfactory to such holder, its continuing  obligation to afford to such holder
all such rights;  provided,  however, that if such holder shall fail to make any
such request, such failure shall not affect the continuing obligation of Company
to afford to such holder all such rights.

3.    TRANSFER, DIVISION AND COMBINATION
      ----------------------------------

3.1.  Transfer.  Subject to compliance  with Section 9 hereof,  transfer of this
Warrant and all rights  hereunder,  in whole or in part,  shall be registered on
the books of Company to be maintained  for such purpose,  upon surrender of this
Warrant at the  principal  office of Company  referred  to in Section 2.1 or the
office or agency  designated by Company  pursuant to Section 12, together with a
written assignment of this Warrant substantially in the form of Exhibit B hereto
duly  executed by Holder or its agent or attorney,  and funds  sufficient to pay
any transfer taxes payable upon the making of such transfer. Upon such surrender
and, if required, such payment, Company shall, subject to Section 9, execute and
deliver a new Warrant or Warrants in the name of the assignee or  assignees  and
in the denomination specified in such instrument of assignment,  and shall issue
to the  assignor a new Warrant  evidencing  the  portion of this  Warrant not so
assigned,  and this Warrant shall promptly be cancelled.  A Warrant, if properly
assigned in compliance  with Section 9, may be exercised by a new Holder for the
purchase of shares of Common Stock without having a new Warrant issued.

3.2. Division and Combination. Subject to Section 9, this Warrant may be divided
or combined with other Warrants upon presentation hereof at the aforesaid office
or agency of Company,  together with a written  notice  specifying the names and
denominations  in which new Warrants  are to be issued,  signed by Holder or its
agent or attorney. Subject to compliance with Section 3.1 and with Section 9, as
to any transfer which may be involved in such division or  combination,  Company
shall  execute and deliver a new Warrant or Warrants in exchange for the Warrant
or Warrants to be divided or combined in accordance with such notice.

3.3.  Expenses.  Company  shall  prepare,  issue and  deliver at its own expense
(other than transfer taxes) the new Warrant or Warrants under this Section 3.

3.4. Maintenance of Books.  Company agrees to maintain,  at its aforesaid office
or agency,  books for the  registration  and the registration of transfer of the
Warrants.

4.    ADJUSTMENTS
      -----------

            The  number  of shares of Common  Stock for which  this  Warrant  is
exercisable, or the price at which such shares may be purchased upon exercise of
this Warrant,  shall be subject to adjustment  from time to time as set forth in
this Section 4.  Company  shall give each Holder  notice of any event  described
below which  requires an  adjustment  pursuant to this  Section 4 at the time of
such event.

4.1. Cancellation of Shares Subject to Warrant. If Company does not consummate a
Qualified Secondary Offering,  this Warrant shall be cancelled effective January
1, 2000.

4.2. Stock  Dividends,  Subdivisions  and  Combinations.  If at any time Company
shall:

(a)   take a record  of the  holders  of its  Common  Stock for the  purpose  of
      entitling them to receive a dividend payable in, or other distribution of,
      additional shares of Common Stock,

(b)   subdivide its  outstanding  shares of Common Stock into a larger number of
      shares of Common Stock, or

(c)   combine its  outstanding  shares of Common Stock into a smaller  number of
      shares of Common Stock,

then (i) the  number  of  shares of Common  Stock  for  which  this  Warrant  is
exercisable immediately after the occurrence of any such event shall be adjusted
to equal the number of shares of Common Stock which a record  holder of the same
number of  shares  of  Common  Stock  for  which  this  Warrant  is  exercisable
immediately  prior to the  occurrence  of such event would own or be entitled to
receive  after the happening of such event,  and (ii) the Current  Warrant Price
shall be adjusted  to equal (A) the  Current  Warrant  Price  multiplied  by the
number of  shares  of  Common  Stock  for  which  this  Warrant  is  exercisable
immediately  prior to the  adjustment  divided  by (B) the  number of shares for
which this Warrant is exercisable immediately after such adjustment.

4.3. Certain Other  Distributions  and  Adjustments.  (a) If at any time Company
shall  take a record of the  holders  of its  Common  Stock for the  purpose  of
entitling them to receive any dividend or other distribution of:

(i)         cash,

(ii)        any  evidences of its  indebtedness,  any shares of its stock or any
            other  securities or property of any nature  whatsoever  (other than
            cash,  convertible securities or additional shares of Common Stock),
            or

(iii)       any  warrants  or other  rights to  subscribe  for or  purchase  any
            evidences of its indebtedness,  any shares of its stock or any other
            securities  or property of any nature  whatsoever  (other than cash,
            convertible securities or additional shares of Common Stock),

then Holder shall be entitled to receive  such  dividend or  distribution  as if
Holder had exercised this Warrant.

            If  pursuant to Section 4.1 above (i) the number of shares of Common
Stock for which  this  Warrant is  exercisable  shall be  reduced,  or (ii) this
Warrant shall be cancelled,  any dividend or  distribution  made with respect to
any such reduced or cancelled  Warrants shall be promptly returned to Company by
Holder.

(b) A reclassification of the Common Stock (other than a change in par value, or
from par value to no par value or from no par value to par value) into shares of
Common  Stock  and  shares  of any  other  class  of  stock  shall  be  deemed a
distribution  by Company to the  holders of its Common  Stock of such  shares of
such other class of stock within the meaning of paragraph  (a) above and, if the
outstanding  shares of Common  Stock  shall be changed  into a larger or smaller
number of shares of Common Stock as a part of such reclassification, such change
shall be  deemed  a  subdivision  or  combination,  as the  case may be,  of the
outstanding shares of Common Stock within the meaning of Section 4.2.

4.4. Reorganization,  Reclassification,  Merger, Consolidation or Disposition of
Assets.  In case Company shall  reorganize  its capital,  reclassify its capital
stock,  consolidate or merge with or into another  corporation (where Company is
not the surviving corporation or where there is a change in or distribution with
respect to the Common Stock of Company),  or sell, transfer or otherwise dispose
of all or  substantially  all  its  property,  assets  or  business  to  another
corporation and, pursuant to the terms of such reorganization, reclassification,
merger,  consolidation  or disposition of assets,  shares of common stock of the
successor  or  acquiring  corporation,  or any  cash,  shares  of stock or other
securities  or property of any nature  whatsoever  (including  warrants or other
subscription  or purchase  rights) in addition to or in lieu of common  stock of
the successor or acquiring corporation ("Other Property"), are to be received by
or distributed to the holders of Common Stock of Company, then each Holder shall
have the right thereafter to receive,  upon exercise of such Warrant, the number
of  shares of common  stock of the  successor  or  acquiring  corporation  or of
Company, if it is the surviving corporation,  and Other Property receivable upon
or as a result of such reorganization,  reclassification,  merger, consolidation
or disposition of assets by a holder of the number of shares of Common Stock for
which this Warrant is exercisable  immediately  prior to such event.  In case of
any such reorganization,  reclassification, merger, consolidation or disposition
of assets, the successor or acquiring  corporation (if other than Company) shall
expressly  assume the due and punctual  observance  and  performance of each and
every  covenant and  condition  of this Warrant to be performed  and observed by
Company  and all the  obligations  and  liabilities  hereunder,  subject to such
modifications  as may be deemed  appropriate (as determined by resolution of the
Board of Directors of Company) in order to provide for  adjustments of shares of
Common  Stock for which this  Warrant is  exercisable  which  shall be as nearly
equivalent as practicable to the adjustments provided for in this Section 4. For
purposes of this  Section  4.4,  "common  stock of the  successor  or  acquiring
corporation"  shall include stock of such  corporation of any class which is not
preferred  as to  dividends  or  assets  over any  other  class of stock of such
corporation  and which is not subject to  redemption  and shall also include any
evidences  of  indebtedness,  shares  of  stock or other  securities  which  are
convertible into or exchangeable for any such stock,  either immediately or upon
the arrival of a specified  date or the  happening of a specified  event and any
warrants  or other  rights to  subscribe  for or purchase  any such  stock.  The
foregoing  provisions  of this Section 4.4 shall  similarly  apply to successive
reorganizations,  reclassifications,  mergers,  consolidations or disposition of
assets.

4.5. Other Action  Affecting  Common Stock.  In case at any time or from time to
time Company  shall take any action in respect of its Common  Stock,  other than
any action described in this Section 4, then, unless such action will not have a
materially  adverse effect upon the rights of the Holders,  the number of shares
of Common Stock or other stock for which this Warrant is exercisable  and/or the
purchase  price  thereof shall be adjusted in such manner as may be equitable in
the circumstances.

5.    NOTICES TO WARRANT HOLDERS
      --------------------------

5.1.  Notice of  Adjustments.  Whenever the number of shares of Common Stock for
which this  Warrant is  exercisable,  or whenever  the price at which a share of
such Common  Stock may be  purchased  upon  exercise of the  Warrants,  shall be
adjusted pursuant to Section 4, Company shall forthwith prepare a certificate to
be  executed  by the chief  financial  officer  of  Company  setting  forth,  in
reasonable  detail,  the event  requiring the adjustment and the method by which
such adjustment was calculated,  specifying the number of shares of Common Stock
for which this Warrant is exercisable  and (if such adjustment was made pursuant
to Section  4.4 or 4.5)  describing  the number and kind of any other  shares of
stock or Other Property for which this Warrant is exercisable, and any change in
the purchase price or prices thereof,  after giving effect to such adjustment or
change.  Company shall  promptly  cause a signed copy of such  certificate to be
delivered to each Holder in accordance with Section 15.2.  Company shall keep at
its  office or  agency  designated  pursuant  to  Section  12 copies of all such
certificates  and cause the same to be available  for  inspection at said office
during normal  business  hours by any Holder or any  prospective  purchaser of a
Warrant designated by a Holder thereof.

5.2.  Notice of Corporate Action.  If at any time

(a)   Company  shall take a record of the  holders  of its Common  Stock for the
      purpose of entitling them to receive a dividend or other distribution,  or
      any right to subscribe for or purchase any evidences of its  indebtedness,
      any shares of stock of any class or any other  securities or property,  or
      to receive any other right, or

(b)   there shall be any capital reorganization of Company, any reclassification
      or  recapitalization  of the capital stock of Company or any consolidation
      or merger of Company with, or any sale,  transfer or other  disposition of
      all or substantially  all the property,  assets or business of Company to,
      another corporation, or

(c)   there shall be a voluntary  or  involuntary  dissolution,  liquidation  or
      winding up of Company;

then,  in any one or more of such  cases,  Company  shall  give to Holder (i) at
least 30 days' prior written  notice of the date on which a record date shall be
selected for such dividend,  distribution or right or for determining  rights to
vote  in  respect  of  any  such   reorganization,   reclassification,   merger,
consolidation, sale, transfer, disposition,  dissolution, liquidation or winding
up, and (ii) in the case of any such reorganization,  reclassification,  merger,
consolidation, sale, transfer, disposition,  dissolution, liquidation or winding
up, at least 30 days' prior written  notice of the date when the same shall take
place.  Such notice in accordance  with the foregoing  clause also shall specify
(i) the date on which any such  record is to be taken  for the  purpose  of such
dividend,  distribution or right,  the date on which the holders of Common Stock
shall be entitled to any such dividend,  distribution  or right,  and the amount
and  character  thereof,  and (ii) the  date on which  any such  reorganization,
reclassification,    merger,   consolidation,   sale,   transfer,   disposition,
dissolution,  liquidation  or winding  up is to take place and the time,  if any
such  time is to be fixed,  as of which the  holders  of Common  Stock  shall be
entitled  to  exchange  their  shares of Common  Stock for  securities  or other
property  deliverable  upon  such  reorganization,   reclassification,   merger,
consolidation, sale, transfer, disposition,  dissolution, liquidation or winding
up. Each such written notice shall be sufficiently  given if addressed to Holder
at the last address of Holder appearing on the books of Company and delivered in
accordance with Section 15.2.

6.    NO IMPAIRMENT
      -------------

            Company  shall not by any  action,  including,  without  limitation,
amending  its  certificate  of  incorporation  or  through  any  reorganization,
transfer  of  assets,  consolidation,  merger,  dissolution,  issue  or  sale of
securities or any other voluntary action,  avoid or seek to avoid the observance
or  performance  of any of the terms of this  Warrant,  but will at all times in
good faith assist in the carrying out of all such terms and in the taking of all
such actions as may be necessary or  appropriate to protect the rights of Holder
against  impairment.  Without limiting the generality of the foregoing,  Company
will take all such  action as may be  necessary  or  appropriate  in order  that
Company may validly and  legally  issue fully paid and  nonassessable  shares of
Common Stock upon the exercise of this Warrant,  including taking such action as
is necessary for the Current  Warrant Price to be not less than the par value of
the shares of Common Stock  issuable upon exercise of this Warrant,  and (b) use
its best efforts to obtain all such authorizations,  exemptions or consents from
any public  regulatory body having  jurisdiction  thereof as may be necessary to
enable Company to perform its obligations under this Warrant.

            Upon the  request of Holder,  Company  will at any times  during the
period this Warrant is outstanding  acknowledge in writing, in form satisfactory
to Holder,  the  continuing  validity  of this  Warrant and the  obligations  of
Company hereunder.

7.   RESERVATION  AND  AUTHORIZATION  OF  COMMON  STOCK;  REGISTRATION  WITH  OR
     ---------------------------------------------------------------------------
     APPROVAL OF ANY GOVERNMENTAL AUTHORITY
     --------------------------------------

            From and after the Closing Date,  Company shall at all times reserve
and keep  available  for issue upon the exercise of Warrants  such number of its
authorized  but unissued  shares of Common Stock as will be sufficient to permit
the  exercise in full of all  outstanding  Warrants.  All shares of Common Stock
which shall be so issuable, when issued upon exercise of any Warrant and payment
therefor in accordance with the terms of such Warrant, shall be duly and validly
issued and fully paid and nonassessable, and not subject to preemptive rights.

            Before  taking any action which would result in an adjustment in the
number of shares of Common Stock for which this Warrant is exercisable or in the
Current  Warrant  Price,   Company  shall  obtain  all  such  authorizations  or
exemptions  thereof,  or consents  thereto,  as may be necessary from any public
regulatory body or bodies having jurisdiction thereof.

            If any shares of Common  Stock  required to be reserved for issuance
upon  exercise  of  Warrants  require  registration  or  qualification  with any
governmental  authority  or other  governmental  approval  or  filing  under any
federal or state law  (otherwise  than as  provided  in  Section 9) before  such
shares may be so issued,  Company  will in good  faith and as  expeditiously  as
possible and at its expense  endeavor to cause such shares to be duly registered
or such approval to be obtained or filing made.

8.    TAKING OF RECORD; STOCK AND WARRANT TRANSFER BOOKS
      --------------------------------------------------

            In the case of all  dividends or other  distributions  by Company to
the holders of its Common Stock with respect to which any provision of Section 4
refers to the taking of a record of such holders, Company will in each such case
take such a record and will take such  record as of the close of  business  on a
Business Day. Company will not at any time, except upon dissolution, liquidation
or winding up of Company,  close its stock  transfer  books or Warrant  transfer
books so as to result in  preventing or delaying the exercise or transfer of any
Warrant.

9.    RESTRICTIONS ON TRANSFERABILITY
      -------------------------------

            The  Warrants  and  the  Warrant  Stock  shall  not be  transferred,
hypothecated or assigned before satisfaction of the conditions specified in this
Section  9,  which  conditions  are  intended  to  ensure  compliance  with  the
provisions of the  Securities Act with respect to the Transfer of any Warrant or
any Warrant Stock. Holder, by acceptance of this Warrant,  agrees to be bound by
the provisions of this Section 9.

9.1.  Restrictive  Legend.  (a) as  otherwise  provided in this  Section 9, each
certificate  for  Warrant  Stock  initially  issued  upon the  exercise  of this
Warrant,  and each  certificate  for  Warrant  Stock  issued  to any  subsequent
transferee of any such certificate, shall be stamped or otherwise imprinted with
a legend in substantially the following form:

               "The  shares  represented  by  this  certificate  have  not  been
          registered  under the Securities Act of 1933, as amended,  and may not
          be transferred  in violation of such Act or the rules and  regulations
          thereunder."

(b)  Except as  otherwise  provided  in this  Section 9, each  Warrant  shall be
stamped or otherwise  imprinted  with a legend in  substantially  the  following
form:

               "This Warrant and the securities represented hereby have not been
          registered  under the Securities Act of 1933, as amended,  and may not
          be  transferred  in violation  of such Act, the rules and  regulations
          thereunder or the provisions of this Warrant."

9.2.  Termination of Restrictions.  Notwithstanding the foregoing  provisions of
Section 9, the restrictions  imposed by this Section upon the transferability of
the Warrants, the Warrant Stock and the Restricted Common Stock (or Common Stock
issuable  upon the  exercise of the  Warrants)  and the legend  requirements  of
Section 9.1 shall  terminate  as to any  particular  Warrant or share of Warrant
Stock or Restricted  Common Stock (or Common Stock issuable upon the exercise of
the Warrants) (i) when and so long as such security shall have been  effectively
registered  under the  Securities  Act and disposed of pursuant  thereto or (ii)
when Company shall have received an opinion of counsel  reasonably  satisfactory
to it that such shares may be transferred without registration thereof under the
Securities Act.  Whenever the restrictions  imposed by Section 9 shall terminate
as to this Warrant, as hereinabove provided, the Holder hereof shall be entitled
to receive from Company,  at the expense of Company,  a new Warrant  without the
restrictive  legend  set forth in  Section  9.1(b).  Whenever  the  restrictions
imposed by this Section  shall  terminate as to any share of  Restricted  Common
Stock, as hereinabove provided,  the holder thereof shall be entitled to receive
from Company,  at Company's expense, a new certificate  representing such Common
Stock not bearing the restrictive legend set forth in Section 9.1(a).

9.3. Listing on Securities Exchange.  If Company shall list any shares of Common
Stock on any  securities  exchange  or NASDAQ,  it will,  at its  expense,  list
thereon,  maintain and, when necessary,  increase such listing of, all shares of
Common  Stock  issued  or,  to  the  extent  permissible  under  the  applicable
securities exchange or NASDAQ rules,  issuable upon the exercise of this Warrant
so long as any shares of Common  Stock  shall be so listed  during the  Exercise
Period.

10.   SUPPLYING INFORMATION
      ---------------------

            Company  shall  cooperate  with each  Holder  of a Warrant  and each
holder of  Restricted  Common  Stock in  supplying  such  information  as may be
reasonably  necessary  for such  holder  to  complete  and file any  information
reporting forms presently or hereafter required by the Commission as a condition
to the  availability of an exemption from the Securities Act for the sale of any
Warrant or Restricted Common Stock.

11.   LOSS OR MUTILATION
      ------------------

            Upon  receipt by  Company  from any  Holder of  evidence  reasonably
satisfactory  to it of the  ownership  of and the loss,  theft,  destruction  or
mutilation of this Warrant and indemnity reasonably satisfactory to it (it being
understood  that  the  written  agreement  of GE  Capital  shall  be  sufficient
indemnity),  and in case of mutilation upon surrender and  cancellation  hereof,
Company  will  execute and deliver in lieu hereof a new Warrant of like tenor to
such Holder; provided, in the case of mutilation, no indemnity shall be required
if this Warrant in identifiable form is surrendered to Company for cancellation.

12.   OFFICE OF COMPANY
      -----------------

            As long as any of the Warrants  remain  outstanding,  Company  shall
maintain an office or agency  (which may be the principal  executive  offices of
Company)  where the Warrants  may be presented  for  exercise,  registration  of
transfer, division or combination as provided in this Warrant.

13.   FINANCIAL AND BUSINESS INFORMATION
      ----------------------------------

13.1.  Quarterly  Information.  Company will deliver to each Holder,  as soon as
practicable after the end of each of the first three quarters of Company, and in
any  event  within 45 days  thereafter,  one copy of an  unaudited  consolidated
balance sheet of Company and its  subsidiaries  as at the close of such quarter,
and the related  unaudited  consolidated  statements of income and cash flows of
Company for such quarter and, in the case of the second and third quarters,  for
the portion of the fiscal year ending with such  quarter,  setting forth in each
case in  comparative  form the  figures  for the  corresponding  periods  in the
previous fiscal year. Such financial  statements shall be prepared by Company in
accordance  with GAAP and  accompanied by the  certification  of Company's chief
executive  officer or chief  financial  officer that such  financial  statements
present fairly in all material  respects the  consolidated  financial  position,
results of operations and cash flows of Company and its  subsidiaries  as at the
end of such quarter and for such year-to-date period, as the case may be.

13.2.  Annual  Information.  Company  will  deliver  to each  Holder  as soon as
practicable  after  the end of each  fiscal  year of  Company,  and in any event
within 90 days thereafter, one copy of:

(i)  an audited consolidated balance sheet of Company and its subsidiaries as at
     the end of such year, and

(ii) audited consolidated statements of income and cash flows of Company and its
     subsidiaries for such year;

setting forth in each case in comparative form the figures for the corresponding
periods in the previous  fiscal year, all prepared in accordance  with GAAP, and
which  audited  financial  statements  shall be  accompanied  by (i) an  opinion
thereon of the independent  certified public  accountants  regularly retained by
Company,  or any other  firm of  independent  certified  public  accountants  of
recognized  national  standing  selected  by  Company  and (ii) a report of such
independent certified public accountants confirming any adjustment made pursuant
to Section 4 during such year.

13.3.  Filings.  Company will file on or before the required date all regular or
periodic  reports  (pursuant to the Exchange Act) with the  Commission  and will
deliver  to Holder  promptly  upon  their  becoming  available  one copy of each
report, notice or proxy statement sent by Company to its stockholders generally,
and of each regular or periodic  report  (pursuant to the Exchange  Act) and any
Registration   Statement,   prospectus  or  written  communication  (other  than
transmittal letters) (pursuant to the Securities Act), filed by Company with (i)
the  Commission  or (ii) any  securities  exchange or NASDAQ on which  shares of
Common Stock are listed.

14.   LIMITATION OF LIABILITY
      -----------------------

            No provision hereof, in the absence of affirmative  action by Holder
to purchase shares of Common Stock,  and no enumeration  herein of the rights or
privileges of Holder hereof, shall give rise to any liability of such Holder for
the purchase price of any Common Stock or as a stockholder  of Company,  whether
such liability is asserted by Company or by creditors of Company.

15.   MISCELLANEOUS
      -------------

15.1.  Nonwaiver and  Expenses.  No course of dealing or any delay or failure to
exercise any right  hereunder on the part of Holder shall operate as a waiver of
such right or  otherwise  prejudice  Holder's  rights,  powers or  remedies.  If
Company fails to make, when due, any payments  provided for hereunder,  or fails
to comply with any other provision of this Warrant,  Company shall pay to Holder
such amounts as shall be sufficient  to cover any costs and expenses  including,
but not limited to,  reasonable  attorneys'  fees,  including those of appellate
proceedings, incurred by Holder in collecting any amounts due pursuant hereto or
in otherwise enforcing any of its rights, powers or remedies hereunder.

15.2.  Notice  Generally.  Any  notice,  demand,  request,  consent,   approval,
declaration,  delivery or other  communication  hereunder to be made pursuant to
the provisions of this Warrant shall be sufficiently given or made if in writing
and either  delivered in person with receipt  acknowledged or sent by registered
or certified mail, return receipt requested, postage prepaid, or by telecopy and
confirmed by telecopy answerback, addressed as follows:

(a)   If to any Holder or holder of  Warrant  Stock,  at its last known  address
      appearing on the books of Company maintained for such purpose.

(b)   If to Company at

                  Marketing Services Group, Inc.
                  333 Seventh Avenue, 20th Floor
                  New York, New York 10001
                  Attention: Chief Financial Officer
                  Telecopy Number: (212) 465-8877

or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval, declaration,  delivery or other communication hereunder shall
be  deemed to have  been  duly  given or served on the date on which  personally
delivered,  with  receipt  acknowledged,  telecopied  and  confirmed by telecopy
answerback,  or three (3) Business Days after the same shall have been deposited
in the United States mail.  Failure or delay in delivering copies of any notice,
demand, request, approval,  declaration,  delivery or other communication to the
person  designated  above to receive a copy shall in no way adversely affect the
effectiveness of such notice, demand, request, approval,  declaration,  delivery
or other communication.

15.3. Remedies.  Each holder of Warrants and Warrant Stock, in addition to being
entitled to exercise all rights granted by law,  including  recovery of damages,
will be entitled to specific  performance  of its rights under Section 9 of this
Warrant. Company agrees that monetary damages would not be adequate compensation
for any loss incurred by reason of a breach by it of the provisions of Section 9
of this  Warrant  and  hereby  agrees to waive the  defense  in any  action  for
specific performance that a remedy at law would be adequate.

15.4.  Successors and Assigns.  Subject to the provisions of Sections 3.1 and 9,
this Warrant and the rights  evidenced  hereby shall inure to the benefit of and
be binding  upon the  successors  of Company and the  successors  and assigns of
Holder. The provisions of this Warrant are intended to be for the benefit of all
Holders from time to time of this Warrant and, with respect to Section 9 hereof,
holders of Warrant Stock,  and shall be enforceable by any such Holder or holder
of Warrant Stock.  Notwithstanding the foregoing, the rights provided by Section
9.3 hereof may only be  transferred  along with the  transfer of at least 50% of
the Warrants and/or Warrant Stock, taken as a whole.

15.5. Amendment.  This Warrant and all other Warrants may be modified or amended
or the  provisions  hereof  waived with the  written  consent of Company and the
Majority  Holders,  provided  that no such Warrant may be modified or amended to
reduce  the  number  of  shares  of Common  Stock  for  which  such  Warrant  is
exercisable  or to increase the price at which such shares may be purchased upon
exercise of such Warrant  (before  giving  effect to any  adjustment as provided
therein) without the prior written consent of the Holder thereof.

15.6.  Severability.  Wherever possible, each provision of this Warrant shall be
interpreted  in such manner as to be effective and valid under  applicable  law,
but if any  provision of this Warrant  shall be  prohibited  by or invalid under
applicable  law,  such  provision  shall be  ineffective  to the  extent of such
prohibition or invalidity,  without invalidating the remainder of such provision
or the remaining provisions of this Warrant.

15.7.  Headings.  The headings used in this Warrant are for the  convenience  of
reference only and shall not, for any purpose, be deemed a part of this Warrant.

15.8.  Governing Law. This Warrant shall be governed by the laws of the State of
New York, without regard to the provisions thereof relating to conflict of laws.



<PAGE>


            IN  WITNESS  WHEREOF,  Company  has caused  this  Warrant to be duly
executed and attested by its Secretary or an Assistant Secretary.

Dated:  May 17, 1999

                                    MARKETING SERVICES GROUP, INC.



                                         By:/s/ Jeremy Barbera
                                            ------------------
                                      Name: Jeremy Barbera
                                     Title: Chairman and Chief Executive Officer

Attest:



By:
      Name:
      Title:





<PAGE>




                                    EXHIBIT A

                                SUBSCRIPTION FORM

                       [To be executed only upon exercise of Warrant]

            The  undersigned   registered  owner  of  this  Warrant  irrevocably
exercises  this  Warrant for the  purchase of ______  Shares of Common  Stock of
MARKETING  SERVICES GROUP, INC. and herewith makes payment therefor,  all at the
price and on the terms and  conditions  specified  in this  Warrant and requests
that  certificates  for the shares of Common  Stock  hereby  purchased  (and any
securities or other property  issuable upon such exercise) be issued in the name
of and delivered to  _____________  whose address is  _________________  and, if
such shares of Common  Stock shall not include all of the shares of Common Stock
issuable as provided in this Warrant,  that a new Warrant of like tenor and date
for the balance of the shares of Common Stock issuable hereunder be delivered to
the undersigned.



                                    -------------------------------
                                    (Name of Registered Owner)

                                    -------------------------------
                                    (Signature of Registered Owner)

                                    -------------------------------
                                    (Street Address)

                                    -------------------------------
                                    (City)     (State)      (Zip Code)





NOTICE:     The signature on this  subscription must correspond with the name as
            written  upon the face of the within  Warrant  in every  particular,
            without alteration or enlargement or any change whatsoever.


<PAGE>




                                    EXHIBIT B

                                 ASSIGNMENT FORM

            FOR VALUE RECEIVED the undersigned  registered owner of this Warrant
hereby  sells,  assigns and transfers  unto the Assignee  named below all of the
rights of the  undersigned  under this  Warrant,  with  respect to the number of
shares of Common Stock set forth below:

Name and Address of Assignee                    No. of Shares of
                                                Common Stock







and does hereby  irrevocably  constitute  and appoint  _______  ________________
attorney-in-fact  to register such  transfer on the books of MARKETING  SERVICES
GROUP, INC.  maintained for the purpose,  with full power of substitution in the
premises.

Dated:__________________           Print Name:___________________

                                    Signature:___________________

                                      Witness:___________________







NOTICE:     The signature on this  assignment  must  correspond with the name as
            written  upon the face of the within  Warrant  in every  particular,
            without alteration or enlargement or any change whatsoever.


<PAGE>


                                TABLE OF CONTENTS

SECTION                                                             PAGE
- -------                                                             ----


1.    DEFINITIONS......................................................1

2.    EXERCISE OF WARRANT..............................................4

      2.1.  Manner of Exercise.........................................4

      2.2.  Payment of Taxes...........................................5

      2.3.  Fractional Shares..........................................5

      2.4.  Continued Validity.........................................5

3.    TRANSFER, DIVISION AND COMBINATION...............................6

      3.1.  Transfer...................................................6

      3.2.  Division and Combination...................................6

      3.3.  Expenses...................................................6

      3.4.  Maintenance of Books.......................................6

4.    ADJUSTMENTS......................................................6

      4.1.  Cancellation of Shares Subject to Warrant..................7

      4.2.  Stock Dividends, Subdivisions and Combinations.............7

      4.3.  Certain Other Distributions and Adjustments................7

      4.4.  Reorganization, Reclassification, Merger, Consolidation or
            Disposition of Assets......................................8

      4.5.  Other Action Affecting Common Stock........................9

5.    NOTICES TO WARRANT HOLDERS.......................................9

      5.1.  Notice of Adjustments......................................9

      5.2.  Notice of Corporate Action.................................9

6.    NO IMPAIRMENT...................................................10

7.    RESERVATION AND AUTHORIZATION OF COMMON STOCK; REGISTRATION WITH
      OR APPROVAL OF ANY GOVERNMENTAL AUTHORITY.......................11

8.    TAKING OF RECORD; STOCK AND WARRANT TRANSFER BOOKS..............11

9.    RESTRICTIONS ON TRANSFERABILITY.................................11

      9.1.  Restrictive Legend........................................11

      9.2.  Termination of Restrictions...............................12

      9.3.  Listing on Securities Exchange............................12

10.   SUPPLYING INFORMATION...........................................12

11.   LOSS OR MUTILATION..............................................13

12.   OFFICE OF COMPANY...............................................13

13.   FINANCIAL AND BUSINESS INFORMATION..............................13

      13.1. Quarterly Information.....................................13

      13.2. Annual Information........................................13

      13.3. Filings...................................................14

14.   LIMITATION OF LIABILITY.........................................14

15.   MISCELLANEOUS...................................................14

      15.1. Nonwaiver and Expenses....................................14

      15.2. Notice Generally..........................................14

      15.3. Remedies..................................................15

      15.4. Successors and Assigns....................................15

      15.5. Amendment.................................................15

      15.6. Severability..............................................16

      15.7. Headings..................................................16

      15.8. Governing Law.............................................16



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