DOLE FOOD COMPANY INC
DEF 14A, 1996-03-28
AGRICULTURAL PRODUCTION-CROPS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                     DOLE FOOD COMPANY, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
[INSERT LOGO]
 
DOLE FOOD COMPANY, INC.
31365 OAK CREST DRIVE
WESTLAKE VILLAGE, CALIFORNIA 91361
 
                                                                  March 27, 1996
 
To the Stockholders of Dole Food Company, Inc.:
 
    You  are cordially invited  to attend the Annual  Meeting of Stockholders of
Dole Food Company, Inc.  (the "Company") which  will be held  at the Park  Hyatt
Hotel,  2151  Avenue of  the Stars,  Los  Angeles, California  at 10:00  a.m. on
Thursday, May 9, 1996.
 
    This booklet includes the Notice of Annual Meeting and the Proxy  Statement,
which  contain  information about  the formal  business  to be  acted on  by the
stockholders. The meeting will also feature  a report on the operations of  your
Company, followed by a question and discussion period.
 
    We hope that you will be able to attend the meeting. However, whether or not
you  plan  to attend  in  person, please  complete,  sign, date  and  return the
enclosed proxy card(s) promptly to ensure that your shares will be  represented.
If  you do attend the  meeting and wish to vote  your shares personally, you may
revoke your proxy.
 
                                          Sincerely yours,
 
                                          [SIG]
 
                                          David H. Murdock
                                          CHAIRMAN OF THE BOARD AND
                                          CHIEF EXECUTIVE OFFICER
<PAGE>
                            DOLE FOOD COMPANY, INC.
                             31365 OAK CREST DRIVE
                       WESTLAKE VILLAGE, CALIFORNIA 91361
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 9, 1996
 
                            ------------------------
 
    The  Annual  Meeting  of  Stockholders  of  DOLE  FOOD  COMPANY,  INC.  (the
"Company") will be held at the Park  Hyatt Hotel, 2151 Avenue of the Stars,  Los
Angeles,  California at 10:00  a.m. on Thursday,  May 9, 1996  for the following
purposes:
 
       1.  To elect seven (7) directors of the Company, each to serve until  the
           next  Annual Meeting of  Stockholders and until  his or her successor
    has been duly elected and qualified;
 
       2.  To approve an amendment to the Company's 1991 Stock Option and  Award
           Plan  to increase  the number of  shares available under  the Plan by
    2,500,000 shares and to make certain other amendments to the Plan;
 
       3.  To approve the  Company's Non-Employee Directors  Deferred Stock  and
           Cash Compensation Plan;
 
       4.  To  elect  Arthur Andersen  LLP as  the Company's  independent public
           accountants and auditors for the 1996 fiscal year; and
 
       5.  To transact  such other  business  as may  properly come  before  the
           meeting or any adjournments thereof.
 
    The  Board of Directors has fixed March 22,  1996 as the record date for the
determination of stockholders entitled  to notice of and  to vote at the  Annual
Meeting.  Accordingly, only stockholders  of record at the  close of business on
that date  are  entitled to  vote  at the  Annual  Meeting or  any  adjournments
thereof.
 
                                          By Order of the Board of Directors,
                                          [SIG]
                                          J. Brett Tibbitts
                                          CORPORATE SECRETARY
 
March 27, 1996
 
TO  ENSURE YOUR REPRESENTATION AT THE  ANNUAL MEETING, PLEASE COMPLETE, SIGN AND
DATE THE ENCLOSED PROXY CARD(S) AS PROMPTLY AS POSSIBLE AND RETURN IT (THEM)  IN
THE  ENCLOSED PRE-ADDRESSED ENVELOPE, WHICH REQUIRES NO POSTAGE IF MAILED IN THE
UNITED STATES. IF YOU RECEIVE  MORE THAN ONE PROXY  CARD BECAUSE YOU OWN  SHARES
REGISTERED  IN DIFFERENT NAMES OR AT DIFFERENT ADDRESSES, EACH PROXY CARD SHOULD
BE COMPLETED AND RETURNED.
<PAGE>
                            DOLE FOOD COMPANY, INC.
                             31365 OAK CREST DRIVE
                       WESTLAKE VILLAGE, CALIFORNIA 91361
 
                            ------------------------
 
                                PROXY STATEMENT
                            ------------------------
 
    This  Proxy Statement is furnished to stockholders by the Board of Directors
of Dole Food Company, Inc. (the  "Company") in connection with the  solicitation
of  proxies for use at  the Annual Meeting of Stockholders  of the Company to be
held at the Park Hyatt Hotel, 2151 Avenue of the Stars, Los Angeles,  California
at  10:00 a.m. on  Thursday, May 9,  1996, and at  any adjournments thereof. The
Company's principal  executive offices  are located  at 31365  Oak Crest  Drive,
Westlake Village, California, and its telephone number is (818) 879-6600.
 
    This  Proxy Statement, Notice  of Annual Meeting  and the accompanying proxy
card(s) are being first mailed to stockholders  on or about March 28, 1996.  The
Company's  1995 Annual Report is being  mailed to stockholders concurrently with
this Proxy  Statement.  The  Annual  Report  is not  to  be  regarded  as  proxy
soliciting  material or as a communication by means of which any solicitation of
proxies by the Company is to be made.
 
GENERAL INFORMATION
 
    The Board of  Directors has fixed  March 22,  1996 as the  record date  (the
"Record  Date") for the determination of  stockholders entitled to notice of and
to vote at the Annual Meeting or  any adjournments thereof. On the Record  Date,
59,991,726  shares  of  Common  Stock  of  the  Company  ("Common  Stock")  were
outstanding and entitled to vote  at the meeting. The  Common Stock is the  only
class  of stock of the  Company that is outstanding and  entitled to vote at the
Annual Meeting.
 
    Stockholders who own shares  registered in different  names or at  different
addresses  will receive more  than one proxy  card. A STOCKHOLDER  MUST SIGN AND
RETURN EACH OF THE PROXY CARDS RECEIVED  TO ENSURE THAT ALL OF THE SHARES  OWNED
BY  SUCH STOCKHOLDER  ARE REPRESENTED AT  THE ANNUAL  MEETING. Each accompanying
proxy card that is properly signed and  returned to the Company and not  revoked
will be voted in accordance with the instructions contained therein.
 
    Any  stockholder who gives  a proxy has the  power to revoke  it at any time
before it is exercised  by delivery to the  Corporate Secretary of the  Company,
either  in person or by  mail, of a written  notice of revocation. Attendance at
the Annual Meeting will not in itself constitute revocation of the proxy.
 
    Unless contrary  instructions are  given, the  persons designated  as  proxy
holders  in the accompanying proxy card(s)  (or their substitutes) will vote FOR
the election  of  the Board  of  Directors' nominees,  FOR  the approval  of  an
amendment  to the  Company's 1991  Stock Option and  Award Plan  to increase the
number of  shares available  under the  Plan  by 2,500,000  shares and  to  make
certain  other  amendments  to  the  Plan, FOR  the  approval  of  the Company's
Non-Employee Directors  Deferred  Stock  and Cash  Compensation  Plan,  FOR  the
election  of Arthur Andersen LLP as the Company's independent public accountants
and auditors for the 1996 fiscal year, and in the proxy holders' discretion with
regard to any other matters (of which the Company is not now aware) that may  be
properly  presented at the meeting,  and all matters incident  to the conduct of
the meeting.
 
    The presence at the  meeting, in person  or by proxy, of  a majority of  the
shares  of Common Stock outstanding on the Record Date will constitute a quorum.
The affirmative vote  of the holders  of at least  a majority of  the shares  of
Common  Stock represented in person  or by proxy at  the meeting and entitled to
vote at the meeting will be required  with respect to the election of  directors
and  the election  of Arthur  Andersen LLP  as the  Company's independent public
accountants and auditors. Approval of
 
                                       1
<PAGE>
the amendments to the Company's 1991 Stock Option and Award Plan and approval of
the Non-Employee  Directors  Deferred  Stock and  Cash  Compensation  Plan  will
require the affirmative vote of the holders of at least a majority of the shares
of Common Stock outstanding on the record date.
 
    Votes  cast by proxy or  in person at the Annual  Meeting will be counted by
the persons appointed by the  Company to act as  the inspectors of election  for
the meeting. The inspectors of election will treat shares represented by proxies
that  reflect  abstentions  or include  "broker  non-votes" as  shares  that are
present and  entitled to  vote for  purposes of  determining the  presence of  a
quorum.  Abstentions or  "broker non-votes"  do not  constitute a  vote "for" or
"against" any matter and thus will  be disregarded in any calculation of  "votes
cast".  Under Hawaii law, if a broker or nominee has indicated on the proxy that
it does not  have discretionary authority  to vote certain  shares on a  matter,
those  shares will be  treated as present  and entitled to  vote with respect to
that matter unless the broker also states  that the shares are not to be  deemed
present for that purpose.
 
    Any unmarked proxies, including those submitted by brokers or nominees, will
be  voted in favor of  the proposals and nominees of  the Board of Directors, as
indicated in the accompanying proxy card.
 
    Each share of Common Stock entitles the  holder thereof to one vote on  each
matter  to  be voted  on at  the  Annual Meeting.  Under the  Company's By-Laws,
stockholders are  not  entitled to  cumulate  their  votes in  the  election  of
directors.  The By-Laws also  provide that the presiding  officer at the meeting
may adjourn a meeting at which a quorum is present if a matter to be acted  upon
at the meeting requires the affirmative vote of more than a majority of a quorum
at  the meeting and the number of  shares actually voted (and not abstaining) at
such meeting is insufficient to approve of such matter.
 
    The Company's By-Laws provide that nominations of candidates for election to
the Company's  Board  of Directors  may  only  be made  by  the Board  or  by  a
stockholder  entitled to vote at the meeting  of the stockholders called for the
election of directors (the "Election Meeting"). Any such stockholder who intends
to nominate a candidate for election to  the Board must deliver a notice to  the
Corporate  Secretary of  the Company setting  forth (i) the  name, age, business
address and residence address of each such intended nominee; (ii) the  principal
occupation  or employment  of each  such intended  nominee; (iii)  the number of
shares of capital stock of the Company beneficially owned by each such  intended
nominee;  and (iv) such other information  concerning each such intended nominee
as would be  required to  be included,  under the  rules of  the Securities  and
Exchange Commission (the "SEC"), in a proxy statement soliciting proxies for the
election of such nominee. Such notice also must include a signed consent of each
such  intended nominee to serve as a director  of the Company, if elected. To be
timely, any such  notice with  respect to the  upcoming Annual  Meeting must  be
delivered  to the Corporate Secretary, Dole  Food Company, Inc., 31365 Oak Crest
Drive, Westlake Village, California 91361, no later than April 9, 1996. Any such
notice with respect to any subsequent Election Meeting must be delivered to  the
Corporate  Secretary not less  than 30 days  prior to the  date of that Election
Meeting. The  By-Laws  provide that  if  the  Chairman of  an  Election  Meeting
determines  that a nomination was not made in accordance with the procedures set
forth in the By-Laws, such nomination shall be void.
 
                                       2
<PAGE>
BENEFICIAL OWNERSHIP OF CERTAIN STOCKHOLDERS
 
    The following  table sets  forth,  to the  best  knowledge of  the  Company,
information  as  to each  person  who beneficially  owned  more than  5%  of the
Company's Common Stock as of February 29, 1996 (unless otherwise noted).
 
<TABLE>
<CAPTION>
                                                                             AMOUNT AND
                                                                              NATURE OF
NAME AND ADDRESS                                                             BENEFICIAL     PERCENT OF
OF BENEFICIAL OWNER                                                         OWNERSHIP (1)    CLASS (2)
- --------------------------------------------------------------------------  -------------  -------------
<S>                                                                         <C>            <C>
David H. Murdock .........................................................    13,808,683(3)        22.9%
 31365 Oak Crest Drive
 Westlake Village, CA 91361
Oppenheimer Group, Inc. ..................................................     7,464,651(4)        12.4%
 Oppenheimer Tower
 World Financial Center
 New York, NY 10281
FMR Corp. ................................................................     4,306,499(5)         7.2%
 82 Devonshire Street
 Boston, MA 02109
</TABLE>
 
- ------------------------
 
(1) Unless otherwise  indicated, each  person has  sole voting  and  dispositive
    power with respect to the shares shown.
 
(2) The percentages set forth above are calculated on the basis of the number of
    outstanding  shares of Common  Stock set forth  under "General Information",
    plus in the  case of Mr.  Murdock, stock  options granted to  him under  the
    Company's  stock  option  plans  to purchase  223,881  shares,  which number
    includes all  such options  that are  exercisable within  60 days  following
    March 22, 1996.
 
(3) See "Security Ownership of Directors and Executive Officers".
 
(4) Based  on a report  on Schedule 13G  dated on February  1, 1996, Oppenheimer
    Group, Inc.  and/or  its  affiliates  had shared  voting  power  and  shared
    dispositive power over all such shares.
 
(5) Based  on a report on Schedule 13G dated February 14, 1996, FMR Corp. and/or
    its affiliates had sole  voting power over 189,499  of such shares and  sole
    dispositive power over all such shares.
 
                                       3
<PAGE>
                                   PROPOSAL 1
                             ELECTION OF DIRECTORS
 
    The  Articles  of  Association of  the  Company  provide that  the  Board of
Directors shall consist of not less than five nor more than twenty persons,  who
shall  be elected  for such  terms as may  be prescribed  in the  By-Laws of the
Company. The Company's By-Laws  currently provide for seven  (7) members of  the
Board  of Directors. The Board of Directors  has recently voted to recommend the
election of the following  individuals for a  term of one  year and until  their
successors are duly elected and qualified.
 
Elaine L. Chao                          James F. Gary
Mike Curb                               Zoltan Merszei
David A. DeLorenzo                      David H. Murdock
Richard M. Ferry
 
    Ms.  Chao and Messrs. Curb, DeLorenzo,  Ferry, Gary and Murdock were elected
by stockholders at the last Annual Meeting held on May 11, 1995. Mr. Merszei has
been nominated by the Board of Directors to serve as a director.
 
    Unless authority to do so is withheld, the persons named in each proxy  card
(or their substitutes) will vote the shares represented thereby FOR the election
of  the director nominees named above. In case any of such nominees shall become
unable to serve or unavailable for election to the Board of Directors, which  is
not  anticipated, the persons named as proxies (or their substitutes) shall have
full discretion  and authority  to vote  or refrain  from voting  for any  other
nominee of the Board in accordance with their judgment.
 
    The following brief statements contain biographical information with respect
to  each of the nominees  for election as a  director, including their principal
occupations for at least the past five years, as of March 15, 1996.
 
<TABLE>
<CAPTION>
                             YEAR
                            ELECTED
                             AS A
          NAME             DIRECTOR       AGE                  PRINCIPAL OCCUPATION AND OTHER INFORMATION
- ------------------------  -----------     ---     ---------------------------------------------------------------------
<S>                       <C>          <C>        <C>
David H. Murdock             1985         72      Chairman of the Board,  Chief Executive Officer  and Director of  the
                                                   Company  since  July 1985.  Chairman of  the Board,  Chief Executive
                                                   Officer and Director  of Castle  & Cooke, Inc.  since October  1995.
                                                   Since  June 1982, Chairman of the  Board and Chief Executive Officer
                                                   of Flexi-Van Corporation, a Delaware corporation wholly-owned by Mr.
                                                   Murdock. Sole owner and  developer of the  Sherwood Country Club  in
                                                   Ventura   County,  California,   and  numerous   other  real  estate
                                                   developments; also sole stockholder of numerous corporations engaged
                                                   in a  variety  of  business  ventures  and  in  the  manufacture  of
                                                   textile-related products, and industrial and building products.
David A. DeLorenzo           1991         49      President  and  Chief Operating  Officer of  the Company  since March
                                                   1996. President of Dole Food Company -- International from September
                                                   1993 to March  1996. Executive  Vice President of  the Company  from
                                                   July  1990 to  March 1996.  Director of  the Company  since February
                                                   1991. President of Dole Fresh  Fruit Company from September 1986  to
                                                   June 1992.
Elaine L. Chao               1993         42      President  and Chief Executive Officer of United Way of America since
                                                   November 1992.  Director  of  the United  States  Peace  Corps  from
                                                   October 1991 to November 1992.
</TABLE>
 
                                       4
<PAGE>
<TABLE>
<CAPTION>
                             YEAR
                            ELECTED
                             AS A
          NAME             DIRECTOR       AGE                  PRINCIPAL OCCUPATION AND OTHER INFORMATION
- ------------------------  -----------     ---     ---------------------------------------------------------------------
                                                   Deputy  Secretary of the United  States Department of Transportation
                                                   from March  1989 to  October  1991. Chairman  of the  United  States
                                                   Federal  Maritime Commission from  March 1988 to  March 1989. Deputy
                                                   Administrator of  the  United States  Maritime  Administration  from
                                                   April 1986 to March 1988. Vice President -- Syndications of the Bank
                                                   America Capital Markets Group from November 1984 to April 1986.
<S>                       <C>          <C>        <C>
Mike Curb                    1985         51      Chairman  of the Board  of Curb Records, Inc.,  a record company, and
                                                   Curb Entertainment  International Corp.,  an entertainment  company.
                                                   Mr.  Curb served as  Lieutenant Governor of  the State of California
                                                   from 1978 to 1982, and served as Chairman of the National Conference
                                                   of Lieutenant Governors during 1982. Mr. Curb served as Chairman  of
                                                   the  Republican  National  Finance  Committee  from  August  1982 to
                                                   January  1985.  He   is  also  a   director  of  various   community
                                                   organizations.
Richard M. Ferry             1991         58      Chairman of the Board and Director of Korn/Ferry International, Inc.,
                                                   an  international executive  search firm  headquartered in  New York
                                                   City and  Los  Angeles.  Mr.  Ferry also  serves  on  the  Board  of
                                                   Directors  of  Avery Dennison  Corporation  and Pacific  Mutual Life
                                                   Insurance Company,  as  well  as  a number  of  privately  held  and
                                                   not-for-profit corporations.
James F. Gary                1974         75      Chairman  Emeritus  of  Pacific Resources,  Inc.,  an  energy company
                                                   headquartered in  Honolulu ("PRI").  Mr. Gary  was President  and/or
                                                   Chairman and Chief Executive Officer of PRI and its predecessor from
                                                   1967  to 1984, and Chairman of the Board  of PRI in 1985. He is Past
                                                   Chairman of the Hawaii Community  Foundation and is Chairman of  the
                                                   Board  of Directors of  Inter Island Petroleum,  Inc., Hawkins Oil &
                                                   Gas, Inc., Kennedy Associates, Inc.  and Episcopal Homes of  Hawaii,
                                                   Inc.  as well  as several  other privately  held corporations  and a
                                                   number of community organizations. He was a member of the University
                                                   of Hawaii Board of Regents from 1981 to 1989 and currently serves on
                                                   the Executive Council of Chaminade University.
Zoltan Merszei              Nominee       73      Former Chairman, President  and Chief  Executive Officer  of The  Dow
                                                   Chemical  Company  (retired  in  1979).  Former  Vice  Chairman  and
                                                   President of Occidental Petroleum Corporation (retired in 1989). Mr.
                                                   Merszei currently serves as a  technical consultant to a variety  of
                                                   United  States and foreign corporations.  Mr. Merszei also serves on
                                                   the Board  of  Directors  of  the  Budd  Company,  Burlington  Motor
                                                   Carriers, Inc., and Thyssen Henschel America, Inc.
</TABLE>
 
THE  BOARD OF  DIRECTORS RECOMMENDS  A VOTE  "FOR" THE  ELECTION OF  EACH OF THE
NOMINEES DESCRIBED ABOVE.
 
                                       5
<PAGE>
COMMITTEES OF THE BOARD OF DIRECTORS
 
    There  are  three  standing  committees  of  the  Board  of  Directors:  the
Executive,  Finance  and  Nominating  Committee,  the  Audit  Committee  and the
Corporate Compensation and Benefits Committee.
 
    The present members of the  Executive, Finance and Nominating Committee  are
David H. Murdock, Chairman, Mike Curb and James F. Gary. The primary purposes of
the  committee are  (1) to  exercise, during  intervals between  meetings of the
Board of Directors and subject to certain limitations, all of the powers of  the
full  Board;  (2) to  monitor and  advise  the Board  on strategic  business and
financial planning for the Company; and (3) to deal with matters relating to the
directors of the  Company. During the  1995 fiscal year,  the committee did  not
meet,  but  acted  by  unanimous written  consent.  The  Executive,  Finance and
Nominating Committee will  consider nominees, if  any, for the  election to  the
Board  of Directors who  are recommended by stockholders  in accordance with the
provisions of the Company's By-Laws, which provisions are described above  under
"General Information".
 
    The Audit Committee is comprised entirely of directors who are not employees
or  former employees of the Company. The  present members of the Audit Committee
are James F. Gary, Chairman, Elaine L. Chao and Frank J. Hata. The Committee  is
responsible  for  monitoring and  reviewing  accounting methods  adopted  by the
Company, internal accounting procedures and controls, and audit plans. The Audit
Committee receives  directly the  reports of  the Company's  independent  public
accountants  and  internal  audit staff.  It  meets periodically  both  with the
independent public accountants and internal auditors to review audit results and
the adequacy of the Company's system  of internal controls. The Audit  Committee
also  recommends to the Board the  selection of the Company's independent public
accountants and auditors. During  the 1995 fiscal year,  the committee held  six
meetings.
 
    The   Corporate  Compensation  and  Benefits  Committee  (the  "Compensation
Committee") is comprised entirely of directors  who are not employees or  former
employees  of the Company. The present members of the Compensation Committee are
Richard M.  Ferry, Chairman,  Mike Curb  and James  F. Gary.  This Committee  is
responsible  for reviewing the compensation  and benefits policies and practices
of the  Company and  overseeing its  employee stock  and cash  incentive  plans.
During the 1995 fiscal year, the committee held five meetings.
 
MEETINGS OF THE BOARD OF DIRECTORS
 
    During  the 1995  fiscal year,  there were  eight meetings  of the  Board of
Directors. The incumbent directors attended at least 75% of the aggregate number
of meetings  of the  Board of  Directors and  of the  committees on  which  they
served.
 
REMUNERATION OF DIRECTORS
 
    Directors  who are not  employees of the  Company ("Non-Employee Directors")
are  compensated  for  their  services  according  to  a  standard   arrangement
authorized by the Board of Directors. An annual retainer fee of $24,000, payable
in  equal  quarterly installments,  is paid  to  each Non-Employee  Director. An
additional fee  of  $2,000  is  paid to  each  Non-Employee  Director  for  each
regularly  scheduled meeting of  the Board of  Directors attended, and  a fee of
$500 is paid for each telephonic meeting of the Board of Directors in which  the
Non-Employee Director participates. In addition, in 1995, Non-Employee Directors
who  were members of the  committees were compensated at  the rate of $1,000 for
each meeting attended (except, no fee was paid for meetings held the day of,  or
the  day prior to, a Board of Directors meeting). On February 1, 1996, the Board
voted to pay Non-Employee Directors  $1,000 for each committee meeting  attended
regardless of whether the meeting is held the day of or the day prior to a Board
of  Directors meeting and to pay the  chairpersons of the Audit and Compensation
Committees an  additional  amount  of  $2,500 per  year.  This  change  will  be
effective as of April 11, 1996.
 
                                       6
<PAGE>
    In  1995, Non-Employee Directors had the  option of deferring the receipt of
their compensation and earning interest on  the amounts deferred at an  interest
rate  of 7%.  The Company  proposes to replace  the existing  Board of Directors
Deferred Compensation Plan with a new Non-Employee Directors Deferred Stock  and
Cash  Compensation Plan  as set  forth in  greater detail  under Proposal  2. On
February 15,  1995, Non-Employee  Directors received  an annual  grant of  1,500
options  at an  exercise price  of $27.125  (the market  price) pursuant  to the
Non-Employee Directors Stock Option Plan  approved by stockholders in 1995.  Due
to  the distribution to the Company's stockholders of the common stock of Castle
& Cooke,  Inc., the  Company's former  real estate  and resorts  company,  these
options were adjusted in January 1996 to 1,606 options per Non-Employee Director
at  an exercise price of $25.32 (see footnote 3 to the "Option/SAR Grants In The
Last Fiscal Year"  table for a  discussion of this  adjustment). The  reasonable
expenses  incurred by each  Non-Employee Director in connection  with his or her
duties as a director are also reimbursed by the Company, including the  expenses
incurred   by  Non-Employee  Directors'  spouses  in  accompanying  Non-Employee
Directors to one Board meeting each year. A Board member who is also an employee
of the Company does not receive compensation for service as a director.
 
SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS
 
    The following table sets forth certain information with respect to shares of
the Company's  Common Stock  beneficially owned  (or deemed  to be  beneficially
owned)  by the  Company's directors,  its Named  Executive Officers  (as defined
under "Compensation of Executive Officers")  and by all directors and  executive
officers of the Company as a group, as of February 29, 1996.
 
<TABLE>
<CAPTION>
                                                                        AMOUNT AND NATURE     PERCENT OF
                                                                          OF BENEFICIAL       OUTSTANDING
NAME AND ADDRESS OF BENEFICIAL OWNER (1)                                  OWNERSHIP (2)       SHARES (3)
- ---------------------------------------------------------------------  -------------------  ---------------
<S>                                                                    <C>                  <C>
David H. Murdock.....................................................     13,808,683(4)(5)          22.9%
Elaine L. Chao.......................................................            806(6)(7)         *
Mike Curb............................................................         18,650(6)(8)         *
David A. DeLorenzo...................................................        131,668(4)(10)        *
Richard M. Ferry.....................................................          2,836(6)            *
James F. Gary........................................................         20,204(6)(9)         *
Zoltan Merszei.......................................................          1,000(11)           *
Gerald W. LaFleur....................................................         51,062(4)            *
Michael S. Karsner...................................................         18,854(4)            *
J. Brett Tibbitts....................................................         16,292(4)            *
All Directors and Executive Officers as a Group
 (14 Individuals)....................................................     14,134,402(4)(10)         23.4%
</TABLE>
 
- ------------------------
 
  *  Represents less than 1% of the class of securities.
 
 (1) The  mailing  address  for each  of  the  individuals listed  is  Dole Food
     Company, Inc., 31365 Oak Crest Drive, Westlake Village, California 91361.
 
 (2) Unless otherwise indicated,  each person  has sole  voting and  dispositive
     power  with  respect  to the  shares  shown. Some  directors  and executive
     officers share  the voting  and dispositive  power over  their shares  with
     their spouses as community property, joint tenants or tenants in common.
 
 (3) The  percentages set forth above are calculated  on the basis of the number
     of  outstanding  shares   of  Common   Stock  set   forth  under   "General
     Information",  plus, where applicable  all stock options  granted under the
     Company's stock option plans that are exercisable within 60 days  following
     March 22, 1996.
 
 (4) The  individuals and group indicated  beneficially own the following number
     of shares  of Common  Stock that  may  be purchased  upon the  exercise  of
     employee stock options exercisable on
 
                                       7
<PAGE>
     March  22, 1996  or within  60 days  thereafter: Mr.  Murdock, 223,881; Mr.
     DeLorenzo, 128,544; Mr. LaFleur, 46,062; Mr. Karsner, 17,854; Mr. Tibbitts,
     15,281; and all directors and executive officers as a group, 484,893.
 
 (5) Mr. Murdock customarily maintains revolving lines of credit in  conjunction
     with  his various business activities,  under which borrowings and security
     vary from time to time, and pursuant to which he provides collateral  owned
     by him, including his shares in the Company. His reported holdings include:
     (1)  12,263,622 shares of Common Stock owned by David H. Murdock as Trustee
     for the David H.  Murdock Living Trust, dated  May 28, 1986; (2)  1,240,310
     shares  of Common  Stock owned by  Flexi-Van Delaware,  Inc., a corporation
     indirectly wholly owned  by Mr. Murdock;  and (3) 80,870  shares of  Common
     Stock owned by or for the benefit of Mr. Murdock's children.
 
 (6) The  individuals indicated each beneficially own 536 shares of Common Stock
     that were granted  pursuant to the  Company's Non-Employee Directors  Stock
     Option  Plan and that may  be purchased upon the  exercise of stock options
     exercisable on March 22, 1996 or within sixty (60) days thereafter.
 
 (7) Reported holdings include 175 shares held in Ms. Chao's profit sharing plan
     and 95 shares held in Ms. Chao's money purchase account.
 
 (8) Reported holdings include 400  shares of Common Stock  held by Mr. Curb  as
     custodian for the benefit of his children.
 
 (9) Reported  holdings include 2,000 shares of  Common Stock held in Mr. Gary's
     pension plan and 700 shares of Common Stock held by Mr. Gary's wife.
 
(10) Reported holdings include shares of Common Stock held for certain  officers
     by the Company's Tax Deferred Investment Plan pursuant to Section 401(k) of
     the Internal Revenue Code of 1986 as amended ("Internal Revenue Code").
 
(11) Mr.  Merszei, a nominee for director, bought such shares of Common Stock on
     March 27, 1996.
 
                                       8
<PAGE>
                       COMPENSATION OF EXECUTIVE OFFICERS
 
    The following table sets forth for the Company's fiscal years ended December
30, 1995,  December 31,  1994, and  January 1,  1994 in  prescribed format,  the
compensation  for services in all capacities to the Company and its subsidiaries
of those persons who were at December 30, 1995: the Chief Executive Officer  and
the other four most highly compensated executive officers of the Company and its
subsidiaries (the "Named Executive Officers"):
 
SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                              LONG-TERM COMPENSATION AWARDS
                                                      ANNUAL COMPENSATION                ---------------------------------------
                                          --------------------------------------------   RESTRICTED     SECURITIES
                                                                         OTHER ANNUAL      STOCK        UNDERLYING     ALL OTHER
NAME AND PRINCIPAL POSITION               YEAR   SALARY $   BONUS $(1)    COMP. $(2)     AWARD(S) $   OPTIONS (#)(3)   COMP.(4)
- ----------------------------------------  ----  ----------  ----------   -------------   ----------   --------------   ---------
<S>                                       <C>   <C>         <C>          <C>             <C>          <C>              <C>
David H. Murdock (5)                      1995  $  700,000   $787,500                      $    0         55,595        $    0
 Chairman & CEO                           1994  $1,000,013   $      0                      $    0         44,990        $    0
 Dole Food Company, Inc.                  1993  $  932,310   $450,000                      $    0        163,563(6)     $    0
 
David A. DeLorenzo (7)                    1995  $  500,000   $375,000     $228,324(8)      $    0         23,780        $4,500
 Executive V.P.                           1994  $  500,000   $      0     $241,519(8)      $    0         16,068        $4,500
 Dole Food Company, Inc. &                1993  $  500,000   $187,500     $237,515(8)      $    0         16,068        $4,497
 President, Dole Food
 Company -- International
Gerald W. LaFleur (5)                     1995  $  500,000   $300,000                      $    0         23,780        $4,500
 Executive V.P.                           1994  $  500,000   $      0                      $    0          4,820        $4,500
 Dole Food Company, Inc.                  1993  $  500,000   $187,500                      $    0         16,068        $4,497
 
Michael S. Karsner (9)                    1995  $  272,115   $165,000     $ 61,213(10)     $    0         10,390        $4,500
 V.P., Treasurer and                      1994  $  235,577   $ 35,000     $ 58,309(11)     $    0         26,780(9)     $    0
 Chief Financial Officer                  1993         N/A        N/A          N/A            N/A            N/A           N/A
 Dole Food Company, Inc.
 
J. Brett Tibbitts (12)                    1995  $  206,154   $132,000                      $    0          8,034        $4,500
 V.P., Corporate General Counsel &        1994  $  173,462   $ 25,000                      $    0          4,284        $4,500
 Corporate Secretary, Dole Food Company,  1993  $  155,000   $ 50,000                      $    0          4,284        $4,497
 Inc.
</TABLE>
 
- ------------------------
 (1) Bonus  amounts  shown reflect  payments made  in  the subsequent  year with
     respect to performance for the identified year.
 
 (2) Does not include perquisites  which total the lesser  of $50,000 or 10%  of
     the reported annual salary and bonus for any year.
 
 (3) Reflects outstanding stock option grants as adjusted in January 1996 due to
     the  distribution  to the  Company's stockholders  of  the common  stock of
     Castle & Cooke, Inc., the Company's former real estate and resorts company.
     (See footnote 3 to the table entitled "Option/SAR Grants In The Last Fiscal
     Year" at page 11. )
 
 (4) The amounts shown in this column include contributions by the Company under
     the Company's  tax  deferred  investment  plans  for  the  benefit  of  the
     individuals  listed, but do not include  payments made to Mr. Murdock under
     the Company's defined benefit pension plan, see "Pension Plans".
 
 (5) Mr. Murdock  and Mr.  LaFleur  also hold  positions with  certain  business
     entities  owned  by  Mr.  Murdock  that  are  not  controlled  directly  or
     indirectly by  the  Company,  which other  entities  pay  compensation  and
     provide  fringe benefits to them for  their services to the other entities.
     Mr. Murdock is also Chairman and Chief Executive Officer of Castle & Cooke,
     Inc. which pays compensation and benefits to him. Each such officer devotes
     to the Company the time that is necessary for the effective conduct of  his
     duties.  The Audit  Committee of the  Board of Directors  has approved such
     other  employment  arrangements   with  respect  to   each  such   officer.
 
                                       9
<PAGE>
     Mr. Murdock was also Chairman and Chief Executive Officer of Castle & Cooke
     Homes,  Inc., which was  an 82%-owned subsidiary of  the Company from March
     1993 through December 1994 ("CKI") and which paid $332,310 and $323,090  of
     the  aggregate  salary amounts  reported for  fiscal  years 1993  and 1994,
     respectively.
 
 (6) This number represents an aggregate  number of options to purchase  Company
     Common  Stock granted under the Company's  1991 Stock Option and Award Plan
     (as amended) and to purchase CKI  common stock granted under the CKI  Stock
     Option  and Award Plan (the "CKI Plan")  in March 1993. The amounts for Mr.
     Murdock were  38,563 Company  options,  as adjusted  (see footnote  3)  and
     125,000  CKI options. The original vesting schedule for the CKI options was
     accelerated in 1994 due to the Company's tender offer for the publicly held
     CKI stock.
 
 (7) Mr. DeLorenzo was promoted to the position of President and Chief Operating
     Officer of the Company in March 1996.
 
 (8) The reported amounts  include: (a)  a pre-tax  "gross up"  of $228,324  for
     1995,  $241,519  for  1994,  and  $237,515  for  1993  associated  with Mr.
     DeLorenzo's relocation loan in 1991, and inclusive within such amounts, (b)
     imputed interest on the balance of  that loan of $15,620 for 1995,  $23,430
     for  1994, and $31,240 for 1993 (representing  an imputed rate of 7.81% per
     annum, the applicable federal rate at the time the loan was made). However,
     Mr. DeLorenzo received  no cash compensation  associated with such  imputed
     interest,   and  such   amounts  are  not   considered  additional  taxable
     compensation to  Mr.  DeLorenzo  under  the Internal  Revenue  Code.    See
     "Certain Transactions -- Relocation Transactions".
 
 (9) Mr.  Karsner commenced employment with the Company in January 1994. As part
     of the employment offer,  Mr. Karsner received an  initial grant of  26,780
     options,  as adjusted  (see footnote  3). Mr.  Karsner was  promoted to his
     present position in February 1995.
 
(10) In January 1994, the Company extended Mr.  Karsner a loan in the amount  of
     $100,000  in connection with his  relocation to California. Amount reported
     includes $50,000  of  the  loan  amount that  was  forgiven  on  his  first
     anniversary  with the Company in January 1995. See "Certain Transactions --
     Relocation Transactions."
 
(11) The Company  paid  Mr. Karsner  $58,309,  including  a tax  gross  up,  for
     relocation expenses associated with his move from Maryland to California in
     January 1994 to assume his position with the Company.
 
(12) Mr. Tibbitts received promotions in May 1994 and October 1995.
 
EMPLOYMENT, SEVERANCE AND CHANGE OF CONTROL ARRANGEMENTS
EMPLOYMENT AGREEMENT
 
    Mr.  LaFleur has an  employment agreement with the  Company that was entered
into when he joined the Company in  1991. This agreement provides for a  minimum
annual  base salary  of $500,000  through June  1996. Commencing  July 1996, Mr.
LaFleur will  receive  annual payments  (the  "Annual Retirement  Payments")  of
$250,000  (reduced  by  amounts he  receives  under any  other  Company pension,
retirement or disability plan) for the greater of his lifetime or ten years. If,
prior to June 30,  1996, Mr. LaFleur's employment  is terminated by the  Company
with  "cause" or by Mr. LaFleur without "good reason" (as such terms are defined
in the agreement), he will not receive the Annual Retirement Payments. If, prior
to June 30, 1996, Mr. LaFleur's employment is terminated by the Company  without
"cause"  or  by Mr.  LaFleur with  "good  reason", he  will receive  a severance
payment equal to one year's base  salary and will receive the Annual  Retirement
Payments.
 
                                       10
<PAGE>
BENEFIT PLANS
 
    Some  of the  Company's benefit plans  (including the 1991  Stock Option and
Award Plan, the Annual Incentive Plan  ("AIP") and the Long Term Incentive  Plan
("LTIP")  provide for  an acceleration of  benefits and  various other customary
adjustments if a change in control  or other reorganization occurs. Pursuant  to
the  AIP and LTIP plans, if a participant's employment is terminated for certain
reasons, pro-rata payments may be made prior to the completion of the applicable
year  or  cycle,  provided  the  Compensation  Committee  determines  that   the
applicable  performance goals have been met through the date of such termination
or event and  provided that the  amount of any  early payout is  proportionately
reduced to reflect the time of early payout.
 
RELOCATION AGREEMENT
 
    See  "Certain  Transactions  --  Relocation  Transactions"  with  respect to
certain relocation benefits.
 
OPTION/SAR GRANTS IN THE LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                             INDIVIDUAL GRANTS                               POTENTIAL REALIZABLE VALUE
                     ------------------------------------------------------------------          AT ASSUMED ANNUAL
                         NUMBER OF       PERCENT OF TOTAL                                          RATES OF STOCK
                        SECURITIES         OPTIONS/SARS                                        PRICE APPRECIATION FOR
                        UNDERLYING          GRANTED TO        EXERCISE OR                        OPTION TERM (1)(2)
                       OPTIONS/SARS      EMPLOYEES IN LAST    BASE PRICE    EXPIRATION   ----------------------------------
       NAME          GRANTED (#)(3)(4)      FISCAL YEAR      ($/SH)(3)(4)    DATE (5)      0% ($)      5% ($)     10% ($)
- -------------------  -----------------  -------------------  -------------  -----------  -----------  ---------  ----------
<S>                  <C>                <C>                  <C>            <C>          <C>          <C>        <C>
David H. Murdock            55,595                9.02%        $   25.32       2/14/05    $       0   $ 885,072  $2,243,258
David A. DeLorenzo          23,780                3.86%        $   25.32       2/14/05    $       0   $ 378,578  $  959,523
Gerald W. LaFleur           23,780                3.86%        $   25.32       2/14/05    $       0   $ 378,578  $  959,523
Michael S. Karsner          10,390                1.69%        $   25.32       2/14/05    $       0   $ 165,409  $  419,237
J. Brett Tibbitts            8,034                1.30%        $   25.32       2/14/05    $       0   $ 127,901  $  324,172
 
*  Fair  Market  Value  of  Common  Stock  on  December  29,   1995  was  $35.00,  the  last  trading  day  of  the   year.
  All  option amounts and prices have been adjusted pursuant to the antidilution provisions of the 1991 Plan as a result of
the December 28, 1995 distribution to the Company's stockholders of the common stock of Castle & Cooke, Inc.
</TABLE>
 
- ------------------------------
 
(1)  The total  gain to  all stockholders  would be  $955,068,278 at  5%  annual
     appreciation  and $2,420,666,144 at  10% annual appreciation.  The gain for
     all such officers represents less than 1% of the gain to all stockholders.
 
(2)  The amounts under the columns labeled "5%" and "10%" are included  pursuant
     to  certain rules promulgated by  the SEC and are  not intended to forecast
     future appreciation, if any, in the price of the Company's Common Stock. As
     set forth in footnote 4 below, the terms of the option grants require a 20%
     increase over the exercise  price before any  vesting occurs. Such  amounts
     are based on the assumption that the named persons hold the options granted
     for  their full ten-year term. The actual value of the options will vary in
     accordance with the market price of the Company's Common Stock. The  column
     headed  "0%" is  included to demonstrate  that the options  were granted at
     fair market value  and optionees  will not  recognize any  gain without  an
     increase  in  the stock  price,  which increase  benefits  all stockholders
     commensurately. The Company did not  use an alternative formula to  attempt
     to  value options at the  date of grant, as management  is not aware of any
     formula which  determines  with  reasonable accuracy  a  present  value  of
     options of the type granted to the optionees.
 
(3)  Stock  options were granted under the Company's 1991 Stock Option and Award
     Plan, as amended (the "1991 Plan"). Options under the 1991 Plan may  result
     in  payments following the resignation,  retirement or other termination of
     employment with the Company or its subsidiaries or as a result of a  change
     in  control  of the  Company. Vested  options  under the  1991 Plan  may be
     exercised within  a period  of  twelve months  following a  termination  by
     reason  of death,  disability or retirement,  and three  months following a
     termination for  other  reasons. The  1991  Plan permits  the  Compensation
     Committee,  which  administers  the  1991 Plan,  to  accelerate,  extend or
     otherwise modify benefits  payable under the  applicable awards in  various
     circumstances,  including a termination of employment or change in control.
     Under the 1991 Plan,  if there is  a change in control  of the Company  (as
     defined  in the 1991 Plan), all options become immediately exercisable. The
     amount of options  and exercise price  of the above  option grants and  all
     option  grants  outstanding under  the  1991 Plan  and  the 1982  Plan (see
     footnote 2 on page 12)  were adjusted in January  1996 due to the  December
     28,  1995 distribution to the Company's stockholders of the common stock of
     Castle & Cooke, Inc., the Company's former real estate and resorts company.
     The amount and  pricing provisions  of the outstanding  option grants  were
     adjusted  according to a formula which preserved the economic value of such
     options prior to  the distribution  and which  was based  upon the  average
     trading  prices of the Common Stock during the five trading days before and
     after the distribution date. The original number of shares subject to  each
     option was multiplied by 1.0712 and the original exercise price was divided
     by
 
                                       11
<PAGE>
     1.0712. The intended purpose of the formula was not to increase or decrease
     benefits  existing under the  outstanding option grants.  The other vesting
     provisions and remaining duration of the adjusted options remained the same
     as provided for under the terms of the original grants.
 
(4)  Options vest according to a schedule reflecting specific stock appreciation
     hurdles. Except as noted, none of the  options set forth in the table  vest
     until  the stock price reaches $30.46, or slightly more than a 20% increase
     over the exercise price. Options will vest in 25% increments upon achieving
     or exceeding specified price hurdles (ranging from $30.46 to $34.20) for  a
     period  of thirty (30) consecutive trading  days. To preserve the favorable
     accounting treatment generally associated  with these stock option  grants,
     any  options which have  not vested by  the tenth year  following the grant
     will become fully vested three  (3) months before the  end of the ten  (10)
     year term.
 
(5)  Options  were granted  for a  term of  ten (10)  years, subject  to earlier
     termination in  certain  events  such as  termination  of  employment  (see
     footnote 3 above).
 
AGGREGATED OPTION/SAR EXERCISES IN THE LAST FISCAL YEAR AND
FISCAL YEAR-END OPTION/SAR VALUE
 
<TABLE>
<CAPTION>
                                                                NUMBER OF
                                                                SECURITIES
                                                                UNDERLYING       VALUE OF UNEXERCISED
                                                             OPTIONS/SARS AT     IN-THE-MONEY OPTIONS
                                                               FY-END (#)*          AT FY-END ($)*
                                  SHARES                    ------------------  ----------------------
                               ACQUIRED ON       VALUE         EXERCISABLE/          EXERCISABLE/
            NAME               EXERCISE (#)  REALIZED ($)   UNEXERCISABLE (#)    UNEXERCISABLE ($)(3)
- -----------------------------  ------------  -------------  ------------------  ----------------------
<S>                            <C>           <C>            <C>                 <C>
David H. Murdock (1)(2)            300,000   $   5,737,500      196,030/98,442       $757,860/$828,239
David A. DeLorenzo (2)              0              0            117,832/39,848       $475,463/$336,904
Gerald W. LaFleur (2)               0              0             39,099/32,349        $56,413/$277,452
Michael S. Karsner (2)              0              0              8,927/28,243        $65,560/$231,667
J. Brett Tibbitts (2)               0              0             13,175/12,318        $66,323/$106,217
 
* Option amounts and exercise prices have been adjusted pursuant to the antidilution provisions of the
  1982 Stock Option and Award Plan (the "1982 Plan") and the 1991 Plan as a result of the December 28,
  1995 distribution to the Company's stockholders of the common stock of Castle & Cooke, Inc.
</TABLE>
 
- ------------------------
 
(1) Mr.  Murdock received a stock option grant  of 300,000 options at $10.00 per
    share when he became Chairman and Chief Executive Officer of the Company  in
    July 1985. The $10.00 per share grant price was the fair market value of the
    Company's  Common Stock  at the date  of grant. Mr.  Murdock exercised these
    options in June 1995, prior to the  end of their ten-year term. Mr.  Murdock
    did  not sell the stock underlying any  of the options, but bought and holds
    the 300,000 shares of Common  Stock underlying those options. This  exercise
    was completed prior to the adjustment made to outstanding options in January
    1996  due to  the distribution to  the Company's stockholders  of the common
    stock of Castle & Cooke, Inc., the Company's former real estate and  resorts
    company.  (See footnote  3 to the  table entitled "Option/SAR  Grants In The
    Last Fiscal Year" on page 11.)
 
(2) The Company has two stock option  plans under which awards are  outstanding:
    the  1982 Plan and the 1991 Plan.  Options under the 1991 Plan are described
    in footnote 3 to the table entitled "Option Grants In The Last Fiscal Year".
    All options available under the 1982 Plan have been granted. Vested  options
    under the 1982 Plan may result in payments following resignation, retirement
    or  other termination of employment with  the Company or its subsidiaries or
    as a result of a  change in control of the  Company. Options under the  1982
    Plan  may  be  exercised  within  a  period  of  twelve  months  following a
    disability, by the optionee's estate at any time the option could have  been
    exercised  by the optionee  (if the optionee  dies while an  employee of the
    Company) and within a period of three months following a termination for all
    other reasons. Under the 1982 Plan, if  there is a change in control of  the
    Company  (as  defined  in the  1982  Plan), all  options  become immediately
    exercisable. (See footnote 3 to the table entitled "Option/SAR Grants In The
    Last Fiscal Year" on page 11.)
 
                                       12
<PAGE>
(3) This amount  represents  solely  the difference  between  the  market  value
    ($35.00)  on the last trading  day of the year,  December 29, 1995, of those
    unexercised options  which had  an exercise  price below  such market  price
    (i.e.,  "in-the-money options")  and the  respective exercise  prices of the
    options. No assumptions  or representations  regarding the  "value" of  such
    options are made or intended.
 
PENSION PLANS
 
    The  Company  maintains  a  number of  noncontributory  pension  plans which
provide benefits, following retirement at age 65 or older with one or more years
of credited service (or age 55 with five or more years of credited service),  to
salaried,  non-union  employees  of  the  Company  on  U.S.  payrolls, including
executive officers  of the  Company. Each  plan provides  a monthly  pension  to
supplement  personal savings and  Social Security benefits.  The following table
shows the  estimated  annual  benefits payable  under  the  Company's  corporate
pension plan in which the Named Executive Officers participated in 1995:
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                   YEARS OF SERVICE
                            ---------------------------------------------------------------
REMUNERATION                    15           20           25           30           35
- --------------------------  -----------  -----------  -----------  -----------  -----------
<S>                         <C>          <C>          <C>          <C>          <C>
 $300,000.................  $    49,500  $    70,950  $    92,400  $   113,850  $   135,300
 $400,000.................  $    66,000  $    94,600  $   123,200  $   151,800  $   180,400
 $500,000.................  $    82,500  $   118,250  $   154,000  $   189,750  $   225,500
 $600,000.................  $    99,000  $   141,900  $   184,800  $   227,700  $   270,600
 $700,000.................  $   115,500  $   165,550  $   215,600  $   265,650  $   315,700
 $800,000.................  $   132,000  $   189,200  $   246,400  $   303,600  $   360,800
 $900,000.................  $   148,500  $   212,850  $   277,200  $   341,550  $   405,900
$1,000,000................  $   165,000  $   236,500  $   308,000  $   379,500  $   451,000
$1,100,000................  $   181,500  $   260,150  $   338,800  $   417,450  $   496,100
$1,200,000................  $   198,000  $   283,800  $   369,600  $   455,400  $   541,200
$1,300,000................  $   214,500  $   307,450  $   400,400  $   493,350  $   586,300
$1,400,000................  $   231,000  $   331,100  $   431,200  $   531,300  $   631,400
$1,500,000................  $   247,500  $   354,750  $   462,000  $   569,250  $   676,500
</TABLE>
 
    The  above table shows  the estimated annual  retirement benefits payable as
straight life annuities  without offsets  for Social Security  or other  amounts
under  this plan, assuming normal retirement at  age 65, to persons in specified
compensation and years of service classifications. The plan covers the following
types of  compensation  paid  by  the  Company:  base  pay,  bonus,  performance
incentives (if any) and severance pay.
 
    Each  year's accrued benefit under the plan  is 1.1% of final average annual
compensation multiplied by years of service,  plus .33% of final average  annual
compensation  multiplied by  years of  service in  excess of  15 years. Benefits
accrued as of March 31,  1992 under the prior  benefit formula serve as  minimum
entitlements. The credited years of service and ages as of December 31, 1995 for
individuals  named in the Summary Compensation Table are as follows: Mr. Murdock
(age 72) -- 10 years; Mr. DeLorenzo (age  49) -- 25 years; Mr. LaFleur (age  63)
- --  4 years; Mr.  Karsner (age 37)  -- 2 years;  and Mr. Tibbitts  (age 40) -- 8
years. Assuming these individuals  remain employed by the  Company until age  65
(or later) and continue to receive compensation equal to their 1995 compensation
from  the Company, their annual retirement  benefits at age 65 will approximate:
Mr. DeLorenzo -- $274,925; Mr.  LaFleur -- $250,000 (see "Employment,  Severance
and Change of Control Agreements"); Mr. Karsner -- $114,706; and Mr. Tibbitts --
$95,987. As required by the Internal Revenue Code, Mr. Murdock, who is presently
over the age of 70 1/2, is receiving his current annual retirement benefit under
the pension plan of $208,604 (see below).
 
                                       13
<PAGE>
    Generally,  the  Internal Revenue  Code places  an  annual maximum  limit of
$120,000 (at December 31, 1995) on the benefits available to an individual under
the Company's  pension  plans.  Furthermore,  effective  January  1,  1994,  the
Internal  Revenue Code places an annual  maximum limit of $150,000 (adjusted for
inflation)  on  compensation   which  may   be  considered   in  determining   a
participant's  benefit under  qualified retirement programs.  If an individual's
benefit under a  plan exceeds  the $120,000  limit or  compensation exceeds  the
$150,000  limit, the excess will be paid  by the Company from an unfunded excess
and supplemental benefit plan. Effective January 1, 1994, future pension benefit
accruals for a number of  key management employees, including individuals  named
in  the Summary  Compensation Table, are  provided exclusively  from an unfunded
excess and supplemental benefit plan.
 
CERTAIN TRANSACTIONS
RELOCATION TRANSACTIONS
 
    In connection with the Company's promotion  of Mr. DeLorenzo in 1991 and  to
induce him to move to California to assume his new responsibilities, the Company
made  him a  $500,000 secured,  interest free  relocation loan  (payable in five
equal annual  installments)  to  assist him  in  the  purchase of  a  home.  The
principal  balance  of the  loan  at January  1, 1995  and  January 1,  1996 was
$200,000 and  $100,000  respectively.  In connection  with  this  promotion  and
transfer,  the Company also  agreed to pay Mr.  DeLorenzo annual compensation in
addition to his base salary in an after-tax amount of $100,000 per year for five
years commencing  with  a  payment  in  September  1992.  The  balance  of  this
commitment  (as  well as  the balance  of the  loan)  is payable  in a  lump sum
following a termination of his employment by reason of his death, disability  or
resignation following a change in duties or a termination by the Company without
"cause".   If  his  employment  terminates  for  other  reasons,  the  Company's
obligation generally  is limited  to  a pro-rata  payment proportionate  to  the
period of service.
 
    In  connection with Mr. Karsner's employment with the Company on January 24,
1994, and to induce him to relocate,  the Company made him a $100,000 loan.  The
principal  balance  on the  loan  at January  1, 1995  and  January 1,  1996 was
$100,000 and $50,000, respectively. $50,000 of  the loan amount was forgiven  on
his first employment anniversary date, and the remaining $50,000 was forgiven on
his  second employment anniversary date in January 1996. The accrued interest on
the loan will be forgiven in 1996.
 
TRANSACTIONS WITH CASTLE & COOKE, INC.
 
    On December 28,  1995, the Company  distributed to stockholders  all of  the
common  stock of  Castle &  Cooke, Inc.,  ("Castle"), the  Company's former real
estate and resorts operations. Mr. Murdock is also Chairman and Chief  Executive
Officer  of Castle  and beneficially owns  approximately 23%  of its outstanding
common stock. In contemplation of the stock distribution, the Company and Castle
entered into a number of agreements in order to effect the transfer of the  real
estate  and resorts  business and related  liabilities to Castle  and to address
certain ongoing business relationships between the two companies.
 
    As partial consideration  to the  Company for  the real  estate and  resorts
business,  Castle  issued  to  the  Company two  promissory  notes,  one  in the
principal amount of $200 million  and the other in  the principal amount of  $10
million. Castle paid off the $200 million note in December 1995. The $10 million
note  is payable  in December  2000, and bears  interest at  the rate  of 7% per
annum, payable quarterly. As further partial consideration, Castle issued to the
Company 3,500 shares of  cumulative preferred stock in  Castle, which Dole  sold
for $35 million in December 1995.
 
OTHER TRANSACTIONS
 
    David H. Murdock, the Company's Chairman and Chief Executive Officer, owns a
transportation  equipment  leasing company,  a private  dining club  and private
country club, which supply products  and provide services to numerous  customers
and  patrons.  During fiscal  1995, these  businesses  were paid  $1,072,578 for
products and services  supplied directly  or indirectly to  the Company.  During
fiscal  1995, Dole also paid $63,067 for  the management of office buildings and
apartment complexes owned
 
                                       14
<PAGE>
by the Company to  a real estate  management company owned  by Mr. Murdock.  Mr.
Murdock  paid the Company $100,789 in connection with his use of a company-owned
jet for personal  purposes during fiscal  1995. Such transactions  in which  Mr.
Murdock  or his affiliates had an interest  were reviewed by the Audit Committee
of the Board of Directors, which  determined that the terms of each  transaction
were  substantially  the  same  as  those that  could  have  been  obtained from
unaffiliated third parties.
 
    NOTWITHSTANDING ANYTHING TO THE CONTRARY SET  FORTH IN ANY OF THE  COMPANY'S
FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES EXCHANGE
ACT  OF 1934, AS AMENDED, THAT  MIGHT INCORPORATE FUTURE FILINGS, INCLUDING THIS
PROXY STATEMENT,  IN WHOLE  OR  IN PART,  THE FOLLOWING  COMPENSATION  COMMITTEE
REPORT  AND  THE  FOLLOWING  PERFORMANCE  GRAPH  SHALL  NOT  BE  INCORPORATED BY
REFERENCE INTO ANY SUCH FILINGS OR ANY FUTURE FILINGS, EXCEPT TO THE EXTENT  THE
COMPANY  EXPRESSLY INCORPORATES SUCH  REPORT OR GRAPH  BY REFERENCE THEREIN. THE
REPORT AND GRAPH  SHALL NOT BE  DEEMED SOLICITING MATERIAL  OR OTHERWISE  DEEMED
FILED UNDER EITHER OF SUCH ACTS.
 
CORPORATE COMPENSATION AND BENEFITS COMMITTEE REPORT TO STOCKHOLDERS
 
COMPENSATION PHILOSOPHY
 
    The  Company's compensation philosophy is to  relate the compensation of the
Company's executive officers to measures of Company performance that  contribute
to increased value for the Company's stockholders.
 
GOALS
 
    To  assure that compensation  policies appropriately consider  the value the
Company creates  for stockholders,  the  Company's compensation  philosophy  for
executive officers takes into account the following goals:
 
    - Executive  officer compensation  must be focused  on enhancing stockholder
      value
 
    - Compensation  must   reflect   a  competitive   and   performance-oriented
      environment  that motivates executive officers to  achieve a high level of
      individual,  business  unit   and  corporate  results   in  the   business
      environment in which they operate
 
    - Incentive-based  compensation must  be contingent upon  the performance of
      each executive officer against financial and strategic performance goals
 
    - The Company's compensation policies must enable the Company to attract and
      retain top quality management
 
    The  Compensation  Committee  (the  "Committee")  periodically  reviews  the
components  of compensation for the Company's executive officers on the basis of
this philosophy. Further, as the situation warrants, the Committee also  retains
the   services  of   a  qualified   compensation  consulting   firm  to  provide
recommendations to enhance the linkage of executive officer compensation to  the
above  goals and to obtain  information as to how  the Company's compensation of
executive officers compares with peer companies.
 
    The United  States  Internal  Revenue Service  has  promulgated  regulations
affecting   all   publicly  held   United   States  corporations   (the  "162(m)
Regulations") that interpret limits on the tax deductibility of compensation  in
excess  of $1 million per year  for certain executive officers. The Compensation
Committee considers the 162(m) Regulations as one of the factors it reviews with
respect to compensation matters. In 1994, the Company submitted the  performance
goals  and material terms of  the Company's Annual Incentive  Plan and Long Term
Incentive Plan (collectively, the  "Plans") to stockholders  for approval in  an
effort  to assure the deductibility of this performance based compensation under
the 162(m)  Regulations. (These  Plans  were approved  by stockholders  at  that
time.)   The  Compensation  Committee,  generally  speaking,  intends  to  limit
compensation to amounts deductible  under the Code,  and the Committee  believes
that all compensation paid to executive officers in 1995 is deductible under the
Code.  However, changes in the tax  laws or interpretations, other priorities or
special circumstances may result in or warrant exceptions.
 
                                       15
<PAGE>
EXECUTIVE STOCK OWNERSHIP GUIDELINES
 
    To further support  the Company's goal  of achieving a  strong link  between
stockholder  and executive  interests, the  Company has  adopted stock ownership
guidelines for senior executives. Senior executives will be asked to make  (over
a  three to five year  period of time) and hold  investments in Company stock or
stock equivalents  valued  at  between  50% to  100%  of  their  base  salaries.
Unexercised  stock  options will  not  be counted  for  purposes of  meeting the
ownership guidelines. Guidelines generally will apply to all vice presidents and
above, with ownership targets increasing with level of responsibility.
 
EXECUTIVE COMPENSATION COMPONENTS
 
    The  Company  annually  evaluates  the  competitiveness  of  its   executive
compensation  program  (base  salary, annual  bonus,  and  long-term incentives)
relative to comparable publicly-traded companies.
 
    A group of 14 food-processing companies (or "peer group") has been used  for
each  of the past four annual  reviews of compensation for proxy-named officers.
The  compensation  peer  group  was  identified  by  the  Committee's  executive
compensation  consulting  firm through  a  comparability screening  process that
considered  such  variables  as  revenue  size,  product  line  diversity,   and
geographic  scope of operation. Nine of the companies in the S&P Foods Index met
the comparability screening criteria and  are included in the compensation  peer
group.
 
    Broader  published surveys of food processing companies, as well as industry
in general, are used to evaluate  the competitiveness of total compensation  for
other Company executives.
 
    Based  on an  analysis conducted  by the  Committee's executive compensation
consultant in 1995,  the aggregate  pay package  for executive  officers of  the
Company, consisting of salary, annual bonus, stock options, and a long-term cash
incentive, generally falls between the 50th and 75th percentile of the Company's
peers.  Generally speaking, 75th  percentile pay levels can  only be achieved if
the Company's aggressive goals associated with its incentive compensation  plans
are  attained. Pay levels for each executive officer other than the Chairman and
CEO largely  reflect  the  recommendation  of the  Chairman  and  CEO  based  on
individual  experience and breadth of knowledge, internal equity considerations,
and other subjective factors. The pay package for the Chairman and CEO for  1995
was based on deliberations of the Compensation Committee of the Company (and for
fiscal  years 1993  and 1994, the  Compensation Committee took  into account the
actions of the Castle & Cooke Homes, Inc. Compensation Committee with respect to
compensation  related  to  Mr.  Murdock's  chairmanship  of  that  company),  as
described below under "CEO Compensation".
 
    Each  component  of the  total executive  compensation package  emphasizes a
different aspect of the Company's compensation philosophy:
 
    - BASE SALARY. Base salaries for executive officers (other than the Chairman
      and CEO whose salary is discussed below) are initially set upon hiring  by
      management  (subject  to periodic  review  by the  Compensation Committee)
      based on recruiting  requirements (i.e., market  demand), competitive  pay
      practices, individual experience and breadth of knowledge, internal equity
      considerations, and other subjective factors.
 
      Increases  to  base  salary  are  determined  primarily  on  the  basis of
      individual performance and  contribution to  the Company  and involve  the
      application  of both quantifiable and  subjective criteria. Salary reviews
      for senior executives  typically occur  at intervals  greater than  twelve
      months.  Two  of  the officers  named  in the  Summary  Compensation Table
      received a base salary increase in 1995 due to promotions.
 
    - ANNUAL INCENTIVES.  The  Company  relies  to  a  large  degree  on  annual
      incentive  compensation  to  attract  and  retain  executive  officers  of
      outstanding abilities and to motivate them  to perform to the full  extent
      of these abilities.
 
                                       16
<PAGE>
      Executive  officers  are  eligible  to participate  in  either  the Annual
      Incentive Plan (approved by stockholders  in 1994 to assure the  continued
      deductibility to the Company of certain cash compensation to persons named
      in  the  Summary Compensation  Table) or  a similar  incentive plan  for a
      broader group  of  officers (hereafter,  both  plans are  referred  to  as
      "AIP").   While   comparable   in   most   respects,   features   of   the
      stockholder-approved AIP  are more  rigidly defined  than other  incentive
      plans  sponsored by the Company, in  an effort to satisfy the requirements
      for deductibility under the 162(m) Regulations. All individuals listed  on
      the  Summary  Compensation  Table  are  eligible  to  participate  in  the
      stockholder-approved AIP.
 
      Bonus opportunities  for  executive  officers, as  a  percentage  of  base
      salary,  range from 25% to 75% (37.5% to 112.5% for the Chairman and CEO),
      depending on the Company's performance relative to performance targets set
      in the first quarter of the  applicable year. Bonuses are payable only  if
      the  specified  minimum  level  of  performance  is  realized  and  may be
      increased to  maximum  levels  only if  substantially  higher  performance
      levels  are attained. Specific target  percentages for each individual are
      determined on  the basis  of competitive  bonus levels  (as a  percent  of
      salary), level of responsibility, and other subjective factors.
 
      Generally  speaking, each  individual's maximum  annual cash  bonus equals
      1.5x his or her target award level.  The maximum bonus is payable only  if
      exceptional   Company   and/or  divisional   performance   levels  against
      pre-determined goals are achieved.
 
      In 1995,  the bonus  opportunity  for executive  officers was  based  upon
      either  one or  a combination  of the  following performance  factors: (1)
      earnings before taxes ("EBT")  on a consolidated  or business unit  level,
      and/or (2) EBT for the year divided by the average amount of business unit
      net  investment during  the year ("EBT/ROI").  An individual's performance
      factors were  based  upon the  Committee's  subjective assessment  of  the
      individual's  ability to  influence the results  on either  a corporate or
      business unit level. Based upon 1995 results, the executive officers named
      in the Summary Cash  Compensation Table received from  1.2x to 1.5x  their
      target award level.
 
    - LONG-TERM   INCENTIVES.  The  Company  provides  two  forms  of  long-term
      incentive opportunity  for senior  executives: stock  options and  a  cash
      long-term   incentive  plan,   both  of   which  have   been  approved  by
      stockholders. In  contrast  to  bonuses  that  are  paid  for  prior  year
      accomplishments,  stock option grants represent  incentives tied to future
      stock appreciation.  Stock options  are  granted periodically  to  provide
      executives  and managers with  a direct incentive to  enhance the value of
      the Common  Stock. Historically,  awards  have been  granted at  the  fair
      market  value of the Common Stock on  the date of grant and have generally
      vested over a three-year period with a term of ten years.
 
      In 1995, the Company modified its typical installment vesting schedule  to
      impose  specific stock appreciation hurdles for senior management. None of
      these 1995 options will vest until  the stock price reaches certain  stock
      price  targets (see table  entitled "Option/SAR Grants  In The Last Fiscal
      Year" at page 11). Options will  vest in 25% increments upon achieving  or
      exceeding  each specified price hurdle for  a period of thirty consecutive
      trading days.  To preserve  the favorable  accounting treatment  generally
      associated  with  these stock  option  grants, options  will  become fully
      vested three  months  before  the  end of  their  ten-year  terms  if  the
      individual is still employed by the Company.
 
      Options   are  granted   at  the   discretion  of   the  Committee  (based
      substantially on recommendations of the Chairman and CEO as to grants  for
      other  officers)  to key  management  positions above  a  specified salary
      level. Guidelines for  the size  of each grant  are generally  based on  a
      multiple  of base salary divided by the  fair market value of the stock at
      date of grant, and are consistent with competitive pay practices.
 
      In 1995, guidelines for stock option multiples (which ranged from 0.3x  to
      2x  salary) were derived from a combination of competitive market data and
      subjective judgment. In general,
 
                                       17
<PAGE>
      the multiples  for  individual  positions  increased  with  the  level  of
      responsibility  and the perceived impact of each position on the strategic
      direction of the  Company. The Chairman's  recommendations for  individual
      option  grants also reflected his assessment  of the effect of promotions,
      individual performance,  and other  factors. An  individual's  outstanding
      stock  options and current  stock ownership generally  were not considered
      when making stock option awards. Individual option grant multiples in 1995
      generally were targeted at the median of peer companies.
 
      Due to the December 1995 distribution to the Company's stockholders of the
      common stock of Castle & Cooke, Inc., the Company's former real estate and
      resort operations, the exercise price and the number of shares subject  to
      then  outstanding  option grants  were adjusted  to preserve  the economic
      value of such options  prior to the distribution.  There were no  intended
      increases  (or decreases) in  existing economic benefits,  and the vesting
      provisions and  remaining duration  of those  options remain  the same  as
      provided for under the terms of the original grants.
 
      In  February 1996, the Committee approved  stock option grants for certain
      senior operating  executives,  including  the Chairman  and  CEO  and  the
      President  of Dole Food Company  -- International, that were approximately
      twice the amounts approved  in February 1995. This  grant was intended  to
      reward participants for the Company's outstanding achievements during 1995
      and  to promote continued growth in  stockholder value. When combined with
      salary and target bonuses, the value  of these 1996 grants generate  total
      compensation at approximately the 75th percentile of peer companies.
 
      Proxy-named officers also participate in the Long-Term Incentive Plan. The
      1995  fiscal year represents  the second year of  a three year performance
      cycle under  this  Plan,  which  is  designed  to  reward  executives  for
      achieving  long-term, steady EBT growth that is expected to translate into
      significant  share   price   appreciation  over   time.   Under   ordinary
      circumstances,  no payments will be determined or made prior to the end of
      the 1994-1996 performance cycle.
 
CEO COMPENSATION
 
    Mr. Murdock's base salary did not change in 1995.
 
    Under the terms of the stockholder-approved AIP, Mr. Murdock is eligible for
an annual bonus ranging from 37.5% to 112.5% of base salary. Mr. Murdock's total
1995 bonus opportunity was based on the following formula: 50% on corporate EBT,
25% on the EBT/ROI of the international  operations of the food company and  25%
on  the EBT/ROI of the North American operations of the food company. Based upon
1995 results,  Mr. Murdock  was  eligible for  and  received the  maximum  bonus
payable under the formula provisions of the plan.
 
    Acting  on  the recommendation  of the  Committee's consultant,  in February
1995, the Committee approved a stock option grant for Mr. Murdock in the  amount
of  51,900  options. As  a result  of  the distribution  to stockholders  of the
Company's real estate and resort operations in December 1995, this stock  option
grant  was adjusted  to a  total of  55,595 options  in January  1996 (see above
discussion "Long Term Incentives"). This grant was made at fair market value  on
the  date of  grant as  part of  the normal  grant process,  reflecting a salary
multiple of two (which is equivalent to the median multiple for CEOs within  the
food processing peer group).
 
                                       18
<PAGE>
    Mr.  Murdock  participates  in the  Long  Term Incentive  Plan,  approved by
stockholders in 1994, as described under Long Term Incentives above.
 
                               The Corporate Compensation and Benefits Committee
 
                                      Richard M. Ferry, Chairman
                                      Mike Curb
                                      James F. Gary
 
PERFORMANCE GRAPH
 
    The following graph indicates the performance of the cumulative total return
to  the  stockholders  of  the  Company's  Common  Stock  (including  reinvested
dividends)  during the previous five years in comparison to the cumulative total
return on the Standard & Poor's 500 Stock Index and the Standard & Poor's  Foods
Index.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
            DOLE FOOD COMPANY    S&P 500    S&P FOODS INDEX
<S>        <C>                  <C>        <C>
1990                       100        100                100
1991                       124        130                146
1992                       112        140                145
1993                        94        154                133
1994                        82        156                149
1995                       145        215                190
</TABLE>
 
- ------------------------
Assumes  $100 invested on December  31, 1990 in Dole  Food Company Common Stock,
the Standard & Poor's 500 Stock Index and the Standard & Poor's Foods Index  and
assumes reinvestment of dividends at frequency with which dividends are paid.
 
                                       19
<PAGE>
                                   PROPOSAL 2
 
                ADOPTION OF AMENDMENTS TO AND RESTATEMENT OF THE
             COMPANY'S 1991 STOCK OPTION AND AWARD PLAN, AS AMENDED
 
    Since  1991, the  1991 Stock  Option and  Award Plan  (the "1991  Plan") has
provided long-term, stock-based incentives and awards ("Awards") to selected key
employees (including executive officers) who are in a position to contribute  to
the  success and  growth of the  Company and  its subsidiaries. As  of March 15,
1996,  only  627,019  shares  (plus  shares  which  could  become  available  if
outstanding Awards fail to vest or be exercised) remain available for additional
options and other Awards under the 1991 Plan.
 
    On  February 1, 1996, the Board of Directors adopted, subject to stockholder
approval, the  Amended  and Restated  1991  Stock  Option and  Award  Plan  (the
"Restated  Plan").  The purpose  of  the Restated  Plan  remains to  promote the
success of the Company and its stockholders by providing a means to attract  and
retain  key employees (including executive officers) by providing them long-term
incentives to improve the financial performance of the Company.
 
SUMMARY OF THE RESTATED PLAN
 
    The 1991 Plan is proposed to be amended to: increase by 2,500,000 shares the
number of  shares  available  under  the Plan;  enhance  the  authority  of  the
Committee  to amend  and settle  outstanding Awards  and extend post-termination
exercise periods; include individual annual grant limits on the aggregate amount
of Stock Options ("Options"), Stock Appreciation Rights ("SARs") and other stock
Awards to conform to the requirements of the 162(m) Regulations (see page 15 for
a discussion of the 162(m) Regulations) and add provisions for performance-based
share awards under the 162(m) Regulations  other than options and SARs;  conform
the  minimum vesting period  under ordinary circumstances to  six months for all
Awards; permit the grant  of SARs, including limited  SARs, related to (but  not
necessarily  concurrently  with) another  Award;  refine change  in  control and
reorganization  adjustment  and  antidilution  provisions  to  avoid  unintended
distinctions  attributable  merely  to  the  form  of  a  transaction; authorize
donative transfers of Awards  (subject to the  Committee's consent) for  limited
estate  planning  or similar  purposes and  authorize other  Awards that  do not
satisfy the requirements for  exemption under Rule  16b-3. In addition,  various
editorial and technical refinements have been made.
 
    The provisions of the Restated Plan, including a description of the types of
Awards  that may be granted under the  Restated Plan, are summarized below. This
summary is qualified in its  entirety by reference to  the complete text of  the
Restated  Plan,  a  copy of  which  is  available on  request  to  the Corporate
Secretary's Office,  at the  address  set forth  on  the cover  page.  Telephone
requests should be directed to (818) 879-6600, ext. 6814.
 
    ADMINISTRATION.   The Restated Plan will  continue to be administered by the
Compensation Committee (sometimes,  the "Committee") consisting  of two or  more
members of the Board of Directors, each of whom must be a Disinterested Director
as defined in the Restated Plan.
 
    GRANTS  OF AWARDS.  The Compensation Committee  may grant one or more Awards
to any officer or key  employee of the Company or  any of its Subsidiaries.  The
aggregate limit on shares subject to grants of options and SARs that are granted
and  other  share-based  awards  that  are made  in  any  calendar  year  to any
individual will be 750,000 shares. The annual individual grant limit for each of
these types  (options,  SARs  and  other)  of  Awards  is  for  500,000  shares.
Approximately  200 officers and employees  are currently eligible to participate
under the Restated Plan.
 
    SHARES THAT MAY BE ISSUED UNDER THE RESTATED PLAN.  As of March 15, 1996,  a
maximum  of  5,016,801 shares  of Common  Stock (subject  to adjustment)  may be
issued upon  the exercise  of  Options or  SARs,  pursuant to  Restricted  Stock
Awards,  or  in connection  with Performance  Share Awards.  As is  customary in
incentive plans of this  nature, the number and  kind of shares available  under
the  1991 Plan  and outstanding  Awards (as well  as pricing  provisions of such
Awards) are subject to adjustment
 
                                       20
<PAGE>
in  the  event  of   a  merger,  sale  of   assets,  or  other   reorganization,
consolidation,  recapitalization, stock split, stock  dividend, or other similar
event, or  a dividend  or distribution  of property  to the  stockholders  which
affects  the value of the  Common Stock. Shares relating  to Awards that are not
exercised, including those that  may expire or be  cancelled, will again  become
available  for grant purposes  under the Restated Plan  to the extent consistent
with Rule 16b-3 of the Securities Exchange Act of 1934.
 
    The 5,016,801 maximum  number of  shares available under  the Restated  Plan
represents  approximately 8.4%  of the  Common Stock  issued and  outstanding on
March 15, 1996 (or less  than 10% when combined  with shares reserved under  all
other  non-qualified  compensatory stock  benefit  plans of  the  Company). Upon
receipt of  stockholder  approval,  the  Company plans  to  register  under  the
Securities Act of 1933 the additional shares available under the Plan.
 
    STOCK OPTIONS.  An Option is the right to purchase shares of Common Stock at
a  future date at  a specified price  ("Option price"). The  Option price is the
Fair Market  Value  on the  date  of  grant or  such  lesser amount  as  may  be
determined by the Compensation Committee. The Compensation Committee has to date
not  granted  "below  market" options,  nor  repriced options,  although  it has
authority to do so.
 
    An Option may either be an incentive stock option ("ISO"), as defined in the
Internal Revenue Code of 1986, as amended (the "Code"), or a nonqualified  stock
option.  An ISO may  not be granted  to a person  who owns more  than 10% of the
total combined voting  power of  all classes  of stock  of the  Company and  its
subsidiaries  unless the Option price is at  least 110% of the fair market value
of shares of Common Stock subject to the Option and such Option by its terms  is
not  exercisable after the expiration of five years from the date such Option is
granted. The aggregate fair market value  of shares of Common Stock  (determined
at the time the Option is granted) for which ISOs may be first exercisable by an
Option  holder during any calendar year under the 1991 Plan or any other plan of
the Company or its  subsidiaries may not exceed  $100,000. A nonqualified  stock
option is not subject to any of these limitations.
 
    Options  are not transferable by an Option  holder other than by will or the
laws of  descent  and  distribution  and are  exercisable,  during  his  or  her
lifetime,  only  by  the  Option  holder, except  as  may  be  permitted  by the
Compensation Committee in the limited donative contexts referred to above.  Full
payment  for shares purchased on the exercise of  any Option must be made at the
time of such exercise in  cash, in shares of Common  Stock having a fair  market
value  equal to the Option price (to  the extent permitted by the Committee), or
any combination of cash  and shares. The Committee  typically requires that  any
shares  so used  must have been  owned at  least six months  before the exercise
event.
 
    Subject  to  early  termination   or  acceleration  provisions  (which   are
summarized  below), an Option is exercisable, in whole or in part, from the date
specified in the related Award agreement until the expiration date determined by
the Committee. In no event, however, is an Option exercisable more than 10 years
after its date of grant.
 
    STOCK APPRECIATION RIGHTS.   In its discretion, the  Committee may grant  an
SAR concurrently with or related to the grant of an Option or other Award, which
SAR may extend to all or a portion of the shares covered by such other Award. An
SAR  typically is the right to receive,  upon exercise, payment of an amount per
share equal to the excess  of the fair market value  of the Common Stock on  the
date  of exercise over the  base or exercise price of  the related Award. An SAR
may be  exercisable only  when  and to  the extent  that  the related  Award  is
exercisable  or may  be exercisable  only during  specified circumstances  in or
related to a change in control or other extraordinary corporate transaction.
 
    The Compensation Committee, in  its discretion, may  provide for payment  by
the  Company upon exercise of an SAR to be made solely in shares of Common Stock
(valued at fair market value at date of exercise), in cash, or in a  combination
of  Common Stock and cash, or leave  the election to the participant, subject to
any applicable legal requirements.
 
                                       21
<PAGE>
    RESTRICTED STOCK AWARDS.  A Restricted Stock  Award is an Award for a  fixed
number  of shares of Common Stock subject to restrictions based upon the passage
of  time  and  continued  employment,  performance  and/or  other  factors.  The
Compensation Committee specifies the price, if any, the participant must pay for
such  shares and the  restrictions imposed on such  shares, which typically will
not terminate earlier than  six months after the  Award date. The Committee  has
authorized  only two (2) Restricted  Stock Awards under the  1991 Plan, of which
only 17,500 have vested and none remain outstanding.
 
    Restricted Stock  awarded  to  a  participant  may  not  be  voluntarily  or
involuntarily  sold,  assigned, transferred,  pledged  or encumbered  during the
restricted period and typically will be forfeited  if it fails to vest before  a
termination  of service. Typically, the recipient  of the Restricted Stock Award
will be permitted to vote the shares  but will not be entitled to any  dividends
paid  on such shares until they have vested, at which time cash in the amount of
the restricted dividends also may vest.
 
    PERFORMANCE SHARE AWARDS.  A Performance Share Award entitles a  participant
to  receive  payments  if certain  objectives  set  forth in  the  related Award
Agreement are met over a performance  measurement period specified in the  Award
Agreement,  but not less than six  months. The Compensation Committee determines
the officers or key  employees to be granted  Awards of Performance Shares,  the
time  of such grants, the  length of the performance  measurement period and the
performance  objectives  (based   upon  such  person's   and/or  the   Company's
performance) to be met.
 
    A  participant  may receive  payment  of all,  part or  none  of his  or her
Performance Shares depending upon whether the performance objectives established
by the Compensation Committee in granting  the Performance Share Award are  met.
Payments  for Performance Shares are made as  soon as practical after the end of
the performance  measurement period.  These Awards  may be  paid in  cash or  in
shares  of Common  Stock or in  a combination of  Common Stock and  cash, all as
determined by the Committee. To the extent a Performance Share Award is paid  in
shares  of Common Stock or cash, the number of shares of Common Stock subject to
the Award is  charged against the  maximum amount  of Common Stock  that may  be
issued  under the Restated Plan.  The Committee may provide  for full or partial
credit of  an  Award  prior  to  completion of  the  performance  cycle  or  the
attainment  of the performance goal  specified in the Award  in the event of the
participant's death,  retirement,  disability, a  Change  in Control  Event  (as
defined  in the Restated Plan) or such  other circumstances as the Committee may
determine.
 
    PERFORMANCE-BASED   AWARDS   UNDER   THE   162(M)   REGULATIONS;    BUSINESS
CRITERIA.   Without limiting the generality of the foregoing, and in addition to
Awards under other provisions of  the Restated Plan, the Compensation  Committee
may  grant performance-based awards within the meaning of the 162(m) Regulations
(in addition to  Options and  SARs granted  at Option  prices at  or above  fair
market  value) based on  the performance of  the Company or  its operating units
pursuant to the following business criteria: net earnings; cash flow; return  on
equity,  on  assets, or  on  net investment;  or  cost containment  or reduction
("Other Performance-Based Awards"). Such Awards  are earned and payable only  if
performance  reaches specific, preestablished performance  goals approved by the
Compensation Committee in  advance of  applicable deadlines under  the Code  and
while the performance relating to the goals remains substantially uncertain. The
applicable performance measurement period may be not less than one nor more than
10 years. Performance goals may be adjusted to mitigate the unbudgeted impact of
material,  unusual or nonrecurring gains and losses, accounting changes or other
extraordinary events not foreseen at the time the goals were set.
 
    The eligible class of  persons for these  Other Performance-Based Awards  is
the  executive officers of the  Company. In no event may  grants of this type of
Award in any fiscal year to any  participant relate to more than 500,000  shares
or $10 million if payable only in cash. Before any Other Performance-Based Award
is  paid,  the Committee  must  certify that  the  material terms  of  the Other
Performance-Based Award were  satisfied. The Committee  will have discretion  to
determine the restrictions or other limitations of the individual Awards.
 
                                       22
<PAGE>
    STOCK  BONUSES.  The Compensation  Committee may grant a  stock bonus to any
eligible person  to reward  exceptional or  special services,  contributions  or
achievements  in  the manner  and on  such terms  and conditions  (including any
restrictions on the shares)  as determined from time  to time by the  Committee.
The  number  of  shares  so  awarded shall  be  determined  by  the Compensation
Committee. These stock grants may be independent of, or in lieu of, a cash bonus
(e.g., a cash bonus payable under the AIP Plan). When granted in lieu of  awards
otherwise  payable in cash, the value of the Shares will typically be their fair
market value (discounted,  if appropriate,  to reflect any  restrictions on  the
shares).  (Options or other awards also may be granted in lieu of cash bonuses.)
Stock  bonuses  may  be  structured   as  Performance  Share  Awards  or   Other
Performance-Based Awards.
 
    TERMINATION  OF EMPLOYMENT.  Unless the Committee otherwise provides: upon a
termination of  service, restricted  or performance  shares not  then vested  or
issued, and Options or SARs not then exercisable, typically will be forfeited or
terminated,  as the  case may be,  in accordance  with the terms  of the related
Award Agreements. In addition, the Options  or SARs held by a Participant  which
have  become exercisable generally  must be exercised  within three months after
the termination or,  in the case  of death, disability  or retirement 12  months
after  the termination. The Committee, however, has the authority to waive these
limits and to accelerate exercisability or vesting or settle Awards in these and
other circumstances.
 
    ADJUSTMENTS TO AND ACCELERATION OF AWARDS.  In addition to those adjustments
described  above,  the  Committee  may  adjust  Awards  to  provide  for   their
assumption,  conversion or settlement in a  reorganization or similar context in
order to  prevent dilution  or  enlargement of  rights.  In addition,  upon  the
occurrence of a Change in Control (as defined in the Restated Plan), or approval
by  the stockholders of the Company of a dissolution or liquidation, or a merger
or other reorganization  resulting in  the Company's  stockholders holding  less
than 50% of the voting stock of the surviving entity, or a sale of substantially
all  the assets of the Company (collectively,  an "Event"), each Option and each
related SAR  will  immediately  become  exercisable, each  share  covered  by  a
Restricted  Stock Award  will immediately  vest free  of restrictions,  and each
share covered by a  Performance Share Award will  be issued to the  participant,
unless  the Committee otherwise  provides. In such  circumstances, the Committee
may accelerate an Award to a date less than six months after its applicable date
of grant.  A Change  of Control  generally will  be deemed  to occur  under  the
Restated Plan if any person (with limited exceptions for Mr. Murdock and certain
related  persons and entities who currently own over 20% of the common stock and
for certain institutional  investors) becomes  the beneficial  owner of  Company
securities  representing  20%  or  more  of the  combined  voting  power  of the
Company's outstanding securities. Acceleration of vesting or exercisability also
is permitted under other circumstances, such as a termination of employment.
 
    TERMINATION AND AMENDMENTS.  The Board of Directors retains the authority to
terminate or  amend the  Restated  Plan, while  the Compensation  Committee  has
limited authority to amend the Restated Plan. However, if an amendment would (i)
materially  increase the  benefits accruing  to recipients  of Awards  under the
Restated Plan, (ii) materially increase the aggregate number of shares which may
be issued under the Restated Plan,  or (iii) materially modify the  requirements
as  to eligibility for participation under the Restated Plan, the amendment also
must be approved, to the  extent then required by  the Internal Revenue Code  or
any other applicable law (including Rule 16b-3 under the Securities Exchange Act
of  1934), by  the stockholders.  Unless previously  terminated by  the Board of
Directors, no Award may be granted under  the Restated Plan after May 14,  2001,
although Awards previously granted may thereafter be amended consistent with the
terms of the Restated Plan. Individual Awards may be amended by the Compensation
Committee  in any manner consistent with the Restated Plan, including amendments
that effectively reprice options without changes to other terms. Amendments that
adversely affect the  holder of an  Award, however,  are subject to  his or  her
consent.
 
    The  Restated Plan is not exclusive and  does not limit the authority of the
Board of Directors or the Compensation Committee to grant other awards, in stock
or cash, or to authorize other compensation, under any other plan or authority.
 
                                       23
<PAGE>
    SECTION 16.    The Restated  Plan  is intended  to  continue to  conform  to
applicable provisions of Rule 16b-3 of the Securities Exchange Act of 1934. Rule
16b-3   provides  certain  exemptions  from  the  liability  provisions  of  the
Securities  Exchange  Act  of  1934  for  awards  to  and  related  actions   by
participants  subject to Section 16(b) of the Act (e.g., directors and executive
officers) under  plans and  circumstances conforming  to the  conditions of  the
Rule.  Under the Restated Plan, the  Compensation Committee may authorize Awards
that do not meet these conditions and that thus may be "matchable" for  purposes
of Section 16(b).
 
FEDERAL INCOME TAX TREATMENT OF AWARDS
 
    The  following  is  a  general description  of  current  federal  income tax
consequences to  participants  and  the Company  relating  to  nonqualified  and
incentive  stock options and certain other awards  that may be granted under the
Restated Plan. This discussion  does not purport to  cover all tax  consequences
relating to stock options and other awards.
 
    NONQUALIFIED  STOCK OPTIONS.   A nonqualified stock  option issued under the
Restated Plan will  not result in  any taxable  income to the  Option holder  or
deduction  to the Company at the time it is granted. The Option holder generally
will realize ordinary income at the time of exercise equal to the excess of  the
then  fair market value of the shares received over the Option price. The amount
of ordinary income recognized by the Option holder is deductible by the  Company
in  the year  the income  is recognized.  Upon a  subsequent disposition  of the
shares, the Option holder will realize  short-term or long-term capital gain  or
loss. The Company will not be entitled to any further deduction at that time.
 
    INCENTIVE  STOCK OPTIONS.  An  ISO does not result  in any taxable income to
the Option holder  or deduction  to the  Company at the  time it  is granted  or
exercised,  provided the  Option is exercised  no later than  three months after
termination of employment for reasons other  than death or disability (one  year
after termination of employment because of death or disability) and the stock is
held  for a period of  at least two years  after the date of  grant and one year
after the date of  exercise. The excess  of the fair market  value of the  stock
received  over the Option  price is, however,  includable in alternative minimum
taxable income at the time of exercise for purposes of determining liability for
the alternative minimum tax.  The subsequent sale of  the shares will  generally
result in long-term capital gain on the excess of the sale price over the Option
price.  If, however, the Option  holder disposes of the  shares within two years
from the  date of  grant or  within  one year  from the  date of  exercise,  the
difference  between the fair market value of  the shares at the date of exercise
and the cost of such  shares is taxed as ordinary  income (and the Company  will
receive  a  corresponding  deduction)  in  the year  the  shares  are  sold. Any
additional gain will be taxed as a  capital gain. The amount of ordinary  income
is  limited to  the excess  of the selling  price over  the amount  paid for the
shares if the selling price is less than the fair market value of the shares  at
the  date of exercise. If the shares are  disposed of at a loss (sale price less
than amount paid for the stock), the loss is a capital loss.
 
    STOCK APPRECIATION RIGHTS.  A participant is not subject to tax at the  time
an  SAR is granted, and the Company will  not be entitled to a deduction at that
time. However, shares of Common Stock or cash delivered pursuant to the exercise
of a SAR are taxable as ordinary  income to the participant, and the Company  is
entitled  to  a corresponding  deduction  equal to  the  income realized  by the
participant.
 
    RESTRICTED STOCK.  A  participant (with limited exception)  is not taxed  at
the  date of grant of restricted stock, but is taxed at ordinary income rates on
the fair market value of any shares of stock received as the restrictions lapse,
at which  time the  Company has  a corresponding  deduction. Dividends  paid  on
restricted stock are taxed when received.
 
    PERFORMANCE  SHARES;  STOCK BONUSES.   A  participant  is taxed  at ordinary
income rates with  respect to any  cash payments  and the fair  market value  of
shares  of stock received as payment for  Performance Shares or a stock bonus at
the time of  the receipt of  payment, unless an  effective deferral election  is
made.  The Company is entitled to a corresponding deduction when the participant
is taxed.
 
                                       24
<PAGE>
    INCOME RESULTING FROM EVENTS.  If, as a result of the occurrence of a change
in control (e.g.,  upon an  Event), an Option  holder's Options  or SARs  become
exercisable,  the restrictions on  Restricted Stock Awards  lapse, or shares are
issued pursuant to Performance  Share Awards, the  Option holder or  participant
may  be deemed  to have received  "parachute payments". If  the additional value
received as  a  result  of  acceleration  exceeds  a  certain  threshold  amount
approximating  300% of the person's average annual taxable compensation over the
five calendar years preceding  the year in which  the Change in Control  occurs,
the  excess  of the  total of  such  amounts over  such person's  average annual
taxable compensation generally will  be subject to  a 20% non-deductible  excise
tax in addition to any income tax payable. The Company will not be entitled to a
deduction for the payments that are subject to the excise tax.
 
    SECTION 162(M) QUALIFICATION.  Notwithstanding the foregoing discussion with
respect to the deductibility of compensation under the Restated Plan, the 162(m)
Regulations  would render non-deductible to  the Company certain compensation in
excess of $1  million paid  in any  year to  certain executive  officers of  the
Company  (i.e., the Chief Executive Officer or one of the four other most highly
compensated executive officers of the Company, the "IRC Officers"), unless  such
excess  compensation  is "performance-based"  (as  defined under  applicable IRS
regulations) or is otherwise exempt from the 162(m) Regulations. The  applicable
conditions  of an exemption  for a performance-based  compensation plan include,
among others, a requirement that the stockholders approve the material terms  of
the  Restated Plan. Stock options and SARs (if  granted at an option price of at
least fair market value on  the date of grant) and  certain (but not all)  other
types  of Performance Share Awards that may be granted to IRC Officers under the
Restated Plan are intended  to qualify for  the exemption for  performance-based
compensation  under the 162(m)  Regulations. However, in  light of uncertainties
regarding its  ultimate interpretation,  no  assurances can  be given  that  all
compensation  intended  to  so  qualify  will  in  fact  be  deductible  if  the
non-qualifying amount should, together  with other non-exempt compensation  paid
to an IRC Officer, exceed $1 million.
 
    The  above tax summary is based upon federal income tax laws in effect as of
March 15, 1996.
 
INFORMATION CONCERNING SPECIFIC GRANTS
 
    The number, amount  and type of  Awards to  be received by  or allocated  to
eligible  persons under the Restated Plan cannot be determined at this time. The
Committee has  not  yet considered  any  specific Awards  under  the  additional
authority  that would be authorized by the amendments. The "Option/SAR Grants In
The Last Fiscal Year" table on page 11 provides information concerning grants of
options to purchase an aggregate 121,579 shares under the 1991 Plan during  1995
to the Named Executive Officers. Grants of Options under the 1991 Plan also were
made  to Named Executive  Officers and other persons  during 1996. The following
table reflects information concerning the 1996 grants under the 1991 Plan  prior
to its amendment.
 
                             1996 OPTION/SAR GRANTS
 
<TABLE>
<CAPTION>
                                             PERCENT OF TOTAL
                                               OPTIONS/SARS                                  POTENTIAL REALIZABLE VALUE AT
                                                GRANTED TO      EXERCISE OR
                                  NUMBER         EMPLOYEES      BASE PRICE   EXPIRATION   ASSUMED ANNUAL RATES OF STOCK PRICE
                                SHARES (2)        IN 1996           (2)         DATE      APPRECIATION FOR OPTION TERM (1)(2)
                                -----------  -----------------  -----------  -----------  ------------------------------------
<S>                             <C>          <C>                <C>          <C>          <C>          <C>         <C>
                                                                                              0%           5%          10%
                                                                                          -----------  ----------  -----------
David H. Murdock..............      90,000           12.7%       $   38.50       2/7/06    $       0   $2,178,900  $ 5,522,400
David A. DeLorenzo............      40,000            5.6%       $   38.50       2/7/06    $       0   $  968,400  $ 2,454,400
Gerald W. LaFleur.............      22,200            3.1%       $   38.50       2/7/06    $       0   $  537,462  $ 1,362,192
Michael S. Karsner............      11,000            1.6%       $   38.50       2/7/06    $       0   $  266,310  $   674,960
J. Brett Tibbitts.............       7,500            1.1%       $   38.50       2/7/06    $       0   $  181,575  $   460,200
All Executive Officers........     194,300           27.4%       $   38.50       2/7/06    $       0   $4,704,003  $11,922,248
as a Group (9 individuals)
 
* The market price of the Common Stock was $40.875 on March 22, 1996.
</TABLE>
 
                                       25
<PAGE>
- ------------------------
 
(1) The  amounts under the columns labeled  "5%" and "10%" are included pursuant
    to certain rules  promulgated by the  SEC and are  not intended to  forecast
    future  appreciation, if  any, in the  price of the  Company's Common Stock.
    Such amounts are based on the assumption that the named persons hold options
    granted for their full ten-year term.  The actual value of the Options  will
    vary  in accordance with the market price of the Company's Common Stock. The
    column headed "0%" is included to demonstrate that the Options were  granted
    at  fair market value and  optionees will not recognize  any gain without an
    increase in the stock price (see footnote 2 below), which increase  benefits
    all  stockholders  commensurately. The  Company did  not use  an alternative
    formula to attempt to value Options at  the date of grant, as management  is
    not aware of any formula which determines with reasonable accuracy a present
    value of Options of the type granted to the optionees.
 
(2) Options  vest according to a schedule reflecting specific stock appreciation
    hurdles. Except as noted, none of the  Options set forth in this table  vest
    until  the stock price reaches $46.25, or  slightly more than a 20% increase
    over the exercise price. Options will vest in 25% increments upon  achieving
    or  exceeding specified price hurdles (ranging  from $46.25 to $52.00) for a
    period of thirty (30)  consecutive trading days.  To preserve the  favorable
    accounting  treatment generally  associated with these  stock option grants,
    any options which have not vested by the tenth year following the grant will
    become fully vested three  (3) months before  the end of  the ten (10)  year
    term.
 
The  amended provisions of the Restated Plan may, in the Committee's discretion,
be applied to these and other outstanding Awards.
 
Messrs. Murdock  and DeLorenzo  currently  are the  only directors  eligible  to
receive Awards under the Restated Plan.
 
THE  BOARD OF  DIRECTORS RECOMMENDS  A VOTE "FOR"  THE APPROVAL  OF THE RESTATED
PLAN.
 
                                       26
<PAGE>
                                   PROPOSAL 3
 
                     APPROVAL OF THE NON-EMPLOYEE DIRECTORS
                   DEFERRED STOCK AND CASH COMPENSATION PLAN
 
    On  February  1, 1996,  the Board  of Directors  adopted a  new Non-Employee
Directors Deferred Stock and Cash  Compensation Plan (the "DSCP Plan"),  subject
to  stockholder approval at  the Annual Meeting. The  material provisions of the
DSCP Plan are  summarized below. This  summary is qualified  in its entirety  by
reference  to  the complete  text of  the DSCP  Plan,  a copy  of which  will be
provided upon request to  the Corporate Secretary's Office,  at the address  set
forth  on  the  cover  page.  Telephone requests  should  be  directed  to (818)
879-6600, ext. 6814.
 
SUMMARY OF THE DSCP PLAN
 
    Non-employee directors of the Company currently receive cash remuneration in
the form of  an annual  retainer of $24,000,  plus regular  and special  meeting
fees,  all  of  which  may  be deferred  under  a  Board  of  Directors Deferred
Compensation Plan adopted in 1993 (the  "1993 Cash Plan"). See "Renumeration  of
Directors".  Under  the  DSCP  Plan, one-half  of  the  retainer  (the "Retainer
Amount"), currently $12,000 per year, will  be allocated to stock units  payable
solely  in Common Stock  following a termination  of service. Eligible directors
may elect for specified periods to receive their remaining compensation in cash,
as currently paid, or to  defer all or part  of their remaining compensation  in
stock units or deferred cash accounts.
 
    The  purpose of the DSCP Plan is to attract and retain directors and further
align the interests  of directors  and stockholders  in enhancing  the value  of
Common  Stock, while at the  same time enabling the  directors to defer, for tax
purposes, the taxation  of their  deferred compensation.  No additional  dollars
(except  for  interest credits  on  cash deferrals)  will  be paid  to directors
through the DSCP Plan.
 
    Under the DSCP Plan, each eligible director will receive, on June 30 of each
year, stock  units equal  to  the number  of shares  of  Common Stock  that  the
Retainer Amount would then buy. Elective deferrals will be credited initially to
cash  accounts; stock  deferrals will  be credited to  stock units  based on the
market price of shares,  semi-annually, in arrears. All  accounts will be  fully
vested  as  credited.  Eligible  directors include  all  directors  who  are not
officers or employees of the Company or a subsidiary.
 
    The value of  the Common Stock  for purposes of  establishing the number  of
stock  units  to be  credited  will be  its  fair market  value  at the  time of
crediting, based on the  average reported price over  the preceding ten  trading
days.  Over the  10-year term of  the DSCP Plan,  an aggregate of  not more than
100,000 shares of Common Stock may be issued in the aggregate, in lieu of  their
cash  retainers  and fees.  Upon receipt  of  stockholder approval,  the Company
intends to register under the Securities Act of 1933 the number of shares of its
Common Stock reserved for issuance under the DSCP Plan.
 
    Stock units  credited  will  constitute bookkeeping  entries  that  will  be
settled  and  paid in  an equivalent  number of  shares of  Common Stock  upon a
director's termination of  service on  the Board  of Directors.  A director  may
irrevocably  elect to  receive his or  her accrued  stock units in  shares, in a
lump-sum or  in equal  annual installments  of shares  of Common  Stock, over  a
period  of up to five years after termination of service. However, if a director
dies or  is disabled  or certain  events (including  a change  in control)  have
occurred and the director's service has ended, the stock units will be paid in a
lump-sum, in shares. During the period the director's interest is represented by
stock  units, a  director will  have no  voting, dividend  or other  rights of a
stockholder with respect to the  shares to be issued,  but the director will  be
entitled  to additional stock  units representing dividend  equivalents based on
cash dividends and  distributions (if  any) on  an equivalent  number of  shares
(converted to additional stock units based on the average market value of shares
on the applicable crediting dates).
 
    The   director's  economic  interest   in  stock  units   is  similar  to  a
stockholder's interest in the underlying shares. This interest will be disclosed
in the stock ownership tables and counted for
 
                                       27
<PAGE>
purposes of stock  ownership guidelines. The  number of stock  units and  shares
subject to the DSCP Plan are subject to appropriate adjustment in the event of a
stock split, recapitalization, reorganization or similar event.
 
PARTICIPATION
 
    If  the DSCP Plan had  been in effect in 1995,  the average market price for
crediting purposes for mandatory  participation would have  been $29.09 and  the
annual  benefit to each eligible director  (excluding dividends) would have been
412.51 stock units  (calculated based on  the $12,000 annual  stock unit  credit
divided  by the average share price of $29.09 per share as of June 30, 1995) and
2062.56 stock units in the aggregate to all five eligible directors as a  group.
Elective  deferrals to stock unit  accounts must be made  at least six months in
advance of  the applicable  crediting date.  Cash deferral  accounts  (including
accounts  established pending stock  unit crediting) will be  credited at a rate
equal to 120%  of an applicable  federal rate for  quarterly compounding in  the
month of crediting.
 
    Those  directors eligible to  participate in the  elective components of the
DSCP will not be presented with their election forms until the Plan is  approved
by stockholders.
 
TERM; AMENDMENTS
 
    The  DSCP Plan is  a ten-year plan,  and is subject  to amendment or earlier
termination by the Board of Directors. The compensation of directors,  including
the DSCP Plan, may be amended from time to time by the Board of Directors in its
sole  discretion, without stockholder approval,  but subject to applicable legal
requirements, including Rule 16b-3 considerations.
 
TAX CONSEQUENCES
 
    In general, under current  federal income tax laws,  a participant will  not
recognize  income and the Company will not be entitled to any deduction upon the
election to defer compensation and the  crediting or vesting of cash  deferrals,
stock  units  and  dividend  equivalents  under  the  Plan.  A  participant will
recognize ordinary income in an amount  equal to the cash distribution and  fair
market  value of the Common Stock at the  time or times the stock units are paid
in shares to a director following a termination of service. The Company will  be
entitled  to a deduction in an amount equal to the ordinary income recognized by
the participant.
 
RECOMMENDATION OF THE BOARD
 
    All directors (except  Messrs. Murdock and  DeLorenzo), subject to  election
and  stockholder approval,  are eligible to  and required to  participate in the
mandatory part and may  elect to participate  in the elective  part of the  DSCP
Plan and thus have a personal interest in the proposal.
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE DSCP PLAN.
 
                                       28
<PAGE>
                                   PROPOSAL 4
 
                                  ELECTION OF
                  INDEPENDENT PUBLIC ACCOUNTANTS AND AUDITORS
 
    Upon  the recommendation of  the Audit Committee, the  Board of Directors of
the Company  has appointed  Arthur  Andersen LLP  as the  Company's  independent
public  accountants and  auditors for the  1996 fiscal year  ending December 28,
1996,  subject  to   stockholder  approval.   Arthur  Andersen   LLP  (and   its
predecessors)  has served  as the  Company's independent  public accountants and
auditors since 1985.
 
    Services which  will be  provided to  the Company  and its  subsidiaries  by
Arthur Andersen LLP with respect to the 1996 fiscal year include the examination
of  the  Company's  consolidated  financial  statements,  reviews  of  quarterly
reports, services related to filings with  the SEC and consultations on  various
tax matters.
 
    A  representative  of Arthur  Andersen  LLP will  be  present at  the Annual
Meeting to respond to  appropriate questions and to  make such statements as  he
may desire.
 
THE  BOARD OF DIRECTORS RECOMMENDS A VOTE  "FOR" THE ELECTION OF ARTHUR ANDERSEN
LLP AS THE COMPANY'S INDEPENDENT PUBLIC ACCOUNTANTS AND AUDITORS.
 
                                       29
<PAGE>
                                 MISCELLANEOUS
 
OTHER MATTERS
 
    If any other matters properly come  before the meeting, it is the  intention
of the proxy holders to vote in their discretion on such matters pursuant to the
authority granted in the proxy and permitted under applicable law.
 
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section 16(a) of the Securities Exchange Act of 1934 requires that executive
officers,  directors, and  holders of  more than  10% of  a company's registered
class of securities file  reports of their ownership  of a company's  securities
with  the SEC. Based on a review of these reports, the Company believes that its
reporting persons complied with all  applicable filing requirements, except  one
report concerning the acquisition of 170 shares by Elaine Chao. This transaction
was  reported  promptly to  the  Company by  Ms.  Chao, but  inadvertently filed
subsequent to the applicable due date.
 
COST OF SOLICITING PROXIES
 
    The expenses of  preparing and  mailing the  Notice of  Annual Meeting,  the
Proxy  Statement and the proxy card(s) will  be paid by the Company. In addition
to the solicitation of proxies by  mail, proxies may be solicited by  directors,
officers   and  employees  of  the  Company  (who  will  receive  no  additional
compensation) by personal  interviews, telephone, telegraph  and facsimile.  The
Company  has retained D.  F. King & Co.,  Inc. to assist  in the solicitation of
proxies. D.  F.  King  & Co.,  Inc.  will  be paid  approximately  $5,500,  plus
out-of-pocket  expenses,  for  its  services.  It  is  anticipated  that  banks,
custodians, nominees and fiduciaries will  forward proxy soliciting material  to
beneficial  owners of the Company's  Common Stock and that  such persons will be
reimbursed by the Company for their expenses incurred in so doing.
 
PROPOSALS OF STOCKHOLDERS
 
    The 1997 Annual Meeting of Stockholders is presently expected to be held  on
or  about May 15,  1997. To be  considered for inclusion  in the Company's Proxy
Statement for the 1997 Annual Meeting, proposals of stockholders intended to  be
presented  at the Meeting must be received by the Corporate Secretary, Dole Food
Company, Inc., 31365  Oak Crest  Drive, Westlake Village,  California 91361,  no
later than December 5, 1996.
 
                                          By Order of the Board of Directors,
 
                                          [SIG]
                                          J. Brett Tibbitts
                                          CORPORATE SECRETARY
 
March 27, 1996
 
                                       30
<PAGE>



                               DOLE FOOD COMPANY, INC.
                           1991 STOCK OPTION AND AWARD PLAN
                         (as amended through February 1, 1996)



<PAGE>

                                  TABLE OF CONTENTS

                                                                           Page
                                                                           ----

I.    DEFINITIONS...........................................................  1
      1.1   Definitions.....................................................  1

II.   GENERAL AND ADMINISTRATIVE PROVISIONS.................................  5
      2.1   Purpose.........................................................  5
      2.2   Administration..................................................  5
      2.3   Participation...................................................  6
      2.4   Stock Subject to this Plan......................................  7
      2.5   Grant and Maximum Term of Awards................................  7
      2.6   Exercise of Awards..............................................  7

III.  OPTIONS...............................................................  8
      3.1   Grants..........................................................  8
      3.2   Option Price....................................................  8
      3.3   Option Period...................................................  9
      3.4   Exercise of Options.............................................  9
      3.5   Limitations on Grant of Incentive Stock Options.................. 9

IV.   STOCK APPRECIATION RIGHTS............................................. 10
      4.1   Grants.......................................................... 10
      4.2   Exercise of Stock Appreciation Rights........................... 10
      4.3   Payment......................................................... 11

V.    RESTRICTED STOCK AWARDS............................................... 12
      5.1   Grants.......................................................... 12
      5.2   Restrictions.................................................... 12

VI.   PERFORMANCE SHARE AWARDS.............................................. 12
      6.1   Grants.......................................................... 12
      6.2   Section 162(m) Performance-Based Share Awards................... 13

VII.  OTHER PROVISIONS...................................................... 14
      7.1   Rights of Eligible Employees, Participants and Beneficiaries.... 14
      7.2   Adjustments Upon a Reorganization or Changes in Capitalization.. 16
      7.3   Effect of Termination of Employment............................. 18
      7.4   Acceleration of Awards Upon an Event; Other Changes in Awards... 19
      7.5   Compliance; Government Regulations.............................. 19
      7.6   Tax Withholding................................................. 19
      7.7   Amendment, Termination and Suspension........................... 20
      7.8   Privileges of Stock Ownership; Nondistributive Intent........... 21


                                          i

<PAGE>



      7.9   Effective Date of this Plan..................................... 22
      7.10  Term of this Plan............................................... 22
      7.11  Governing Law................................................... 22
      7.12  Limitations as to Executive Officers............................ 22
      7.13  Captions........................................................ 23
      7.14  No Fractional Interest.......................................... 23
      7.15  Non-Exclusivity of Plan......................................... 23


                                          ii

<PAGE>

                               DOLE FOOD COMPANY, INC.
                           1991 STOCK OPTION AND AWARD PLAN
                         (as amended through February 1, 1996)


I.   DEFINITIONS.

   1.1   DEFINITIONS.

         (a)  "AWARD" shall mean an Option, which may be designated as a
Nonqualified Stock Option or an Incentive Stock Option, a Stock Appreciation
Right, a Restricted Stock Award or Performance Share Award, in each case granted
under this Plan.

         (b)  "AWARD AGREEMENT" shall mean a written agreement setting forth
the terms of an Award.

         (c)  "AWARD DATE" shall mean the date upon which the Committee took
the action granting an Award or such later date as is prescribed by the
Committee.

         (d)  "AWARD PERIOD" shall mean the period beginning on an Award Date
and ending on the expiration date of such Award.

         (e)  "BENEFICIARY" shall mean the person, persons, trust or trusts
entitled by will or the laws of descent and distribution to receive the benefits
specified under this Plan in the event of a Participant's death.

         (f)  "BOARD" shall mean the Board of Directors of the Corporation.

         (g)  "CHANGE IN CONTROL" shall be deemed to have occurred if (a) any
"person" (as such term is used in Sections 13(d) and 14(d) of the Exchange Act,
but excluding any person described in and satisfying the conditions of Rule 13d-
1(b)(1) thereunder), other than a person who is the beneficial  owner (as
defined in Rule 13d-3 under the Exchange Act) of more than 20% of the
outstanding shares of Common Stock at the time of the adoption of this Plan ( or
any affiliate, successor, heir, descendent or related party of or to any such
person), becomes the "beneficial owner" (as defined in rule 13d-3 under the
Exchange Act), directly or indirectly, of securities of the Corporation
representing 20% or more of the combined voting power of the Corporation's then
outstanding securities; or (b) during any period of two consecutive years,
individuals who at the beginning of such period constitute the Board cease for
any reason to constitute at least a majority thereof, unless the election, or
the nomination for election by the Corporation's stockholders, of each new Board
member was


                                          1

<PAGE>

approved by a vote of at least three-fourths of the Board members then still in
office who were Board members at the beginning of such period.

         (h)  "CODE" shall mean the Internal Revenue Code of 1986, as amended
from time to time.

         (i)  "COMMISSION" shall mean the Securities and Exchange Commission.

         (j)  "COMMITTEE" shall mean the Corporate Compensation and Benefits
Committee appointed by the Board and consisting of two or more Board members,
each of whom, during such time as one or more Participants may be subject to
Section 16 of the Exchange Act, shall be a Disinterested Director.

         (k)  "COMMON STOCK" shall mean the Common Stock of the Corporation.

         (l)  "COMPANY" shall mean the Corporation and/or its Subsidiaries.

         (m)  "CORPORATION" shall mean Dole Food Company, Inc.,
a Hawaii corporation, and its successors.

         (n)  "DEFERRED EFFECTIVE DATE" shall mean the date of the expiration
of the transition period in respect of Rule 16b-3, unless the Corporate
Compensation and Benefits Committee of the Board of Directors of the Company
decides otherwise.

         (o)  "DISINTERESTED DIRECTOR" shall mean a member of the Board who was
not, during the year prior to being appointed to the Committee, or during the
period of service as an administrator hereunder, granted or awarded equity
securities pursuant to the Plan or pursuant to any other plan of the Corporation
or its affiliates, except to the extent consistent with the disinterested plan
administration requirements under Rule 16b-3 and Section 162(m) of the Code.

         (p)  "ELIGIBLE EMPLOYEE" shall mean an officer or key employee of the
Company.

         (q)  "EVENT" shall mean any of the following:

              (1)  Approval by the stockholders of the Corporation of the
  dissolution or liquidation of the Corporation;


                                          2

<PAGE>

              (2)  Approval by the stockholders of the Corporation of an
  agreement to merge or consolidate, or otherwise reorganize, with or into one
  or more entities which are not Subsidiaries, as a result of which less than
  50% of the outstanding voting securities of the surviving or resulting entity
  are, or are to be, owned by former stockholders of the Corporation;

              (3)  Approval by the stockholders of the Corporation of the sale
  of substantially all of the Corporation's business and/or assets to a person
  or entity which is not a Subsidiary; or

              (4)  A Change in Control.

         (r)  "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as
amended from time to time.

         (s)  "FAIR MARKET VALUE" shall mean the closing price of the stock on
the Composite Tape, as published in the Western Edition of The Wall Street
Journal, of the principal national securities exchange on which the stock is so
listed or admitted to trade, on such date, or, if there is no trading of the
stock on such date, then the closing price of the stock as quoted on such
Composite Tape on the next preceding date on which there was trading in such
shares; provided, however, that if the stock is not listed or admitted to trade
on a national securities exchange, the Committee may designate such other
exchange, market or source of data as it deems appropriate for determining such
value for Plan purposes.

         (t)  "INCENTIVE STOCK OPTION" shall mean an Option which is designated
as an incentive stock option within the meaning of Section 422 of the Code, the
award of which contains such provisions as are necessary to comply with that
section.

         (u)  "NONQUALIFIED STOCK OPTION" shall mean an Option which is
designated as a Nonqualified Stock Option.

         (v)  "OPTION" shall mean an option to purchase Common Stock under this
Plan.  An Option shall be designated by the Committee as a Nonqualified Stock
Option or an Incentive Stock Option.

         (w)  "PARTICIPANT" shall mean an Eligible Employee who has been
granted an Award.

         (x)  "PERFORMANCE SHARE AWARD" shall mean an award of shares of Common
Stock, issuance of which is contingent upon attainment of performance objectives
specified by the Committee, and the vesting of which may be subject to other
restrictions, or an award of shares as a


                                          3

<PAGE>

bonus for achievement of objectives or otherwise exceptional individual
performance or business results.

         (y)  "PERSONAL REPRESENTATIVE" shall mean the person or persons who,
upon the disability or incompetence of a Participant, shall have acquired on
behalf of the Participant, by legal proceeding or otherwise, the power to
exercise the rights and receive the benefits specified in this Plan.

         (z)  "PLAN" shall mean the Dole Food Company, Inc. 1991 Stock Option
and Award Plan.

         (aa) "QDRO" shall mean an order requiring the transfer of an Award or
portion thereof pursuant to a state domestic relations law to the spouse, former
spouse, child or other dependent of a Participant.  Such order must be in a form
substantially identical to a qualified domestic relations order as defined by
Code or Title I of the Employee Retirement Income Security Act of 1974, as
amended.

         (bb) "RESTRICTED STOCK" shall mean those shares of Common Stock issued
pursuant to a Restricted Stock Award which are subject to the restrictions set
forth in the related Award Agreement.

         (cc) "RESTRICTED STOCK AWARD" shall mean an award of a fixed number of
shares of Common Stock to the Participant subject, however, to payment of such
consideration, if any, and such forfeiture provisions, as are set forth in the
Award Agreement.

         (dd) "RETIREMENT" shall mean retirement from active service as an
employee or officer of the Company on or after obtaining age 55 with ten or more
years of service or age 65.

         (ee) "RULE 16B-3" shall mean Rule 16b-3 promulgated by the Commission
pursuant to the Exchange Act in effect (a) prior to May 1, 1991 during the
period prior to the Deferred Effective Date and (b) on or after May 1, 1991
during the period on and after the Deferred Effective Date.

         (ff) "SECURITIES ACT" shall mean the Securities Act of 1933, as
amended from time to time.

         (gg) "STOCK APPRECIATION RIGHT" shall mean a right to receive a number
of shares of Common Stock or an amount of cash, or a combination of shares and
cash, determined as provided in Section 4.3.


                                          4

<PAGE>

         (hh) "SUBSIDIARY" shall mean any corporation or other entity a
majority or more of the outstanding voting stock or voting power of which is
beneficially owned directly or indirectly by the Corporation.

         (ii) "TOTAL DISABILITY" shall mean a "permanent and total disability"
within the meaning of Section 22(e)(3) of the Code.


II.   GENERAL AND ADMINISTRATIVE PROVISIONS.

  2.1    PURPOSE.

         The purpose of this Plan is to promote the success of the Company and
the interest of its stockholders by providing a means to attract and retain key
employees by providing them long-term incentives to improve the financial
performance of the Company.

  2.2    ADMINISTRATION.

         (a)  COMMITTEE.  This Plan shall be administered by and Awards shall
be authorized by the Committee.  Action of the Committee with respect to the
administration of this Plan shall be taken pursuant to a majority vote or by the
unanimous written consent of its members.  If action by the Committee is taken
by written consent, the action shall be deemed to have been taken at the time
specified in the consent or, if none is specified, at the time of the last
signature.  The Committee may delegate administrative functions to individuals
who are officers or employees of the Company.

         (b)  PLAN AWARDS; INTERPRETATION; POWERS OF THE COMMITTEE.  Subject to
the express provisions of this Plan, the Committee shall have the authority to
construe and interpret this Plan and any agreements defining the rights and
obligations of the Company and Participants under this Plan; to further define
the terms used in this Plan; to prescribe, amend and rescind rules and
regulations relating to the administration of this Plan; to determine the
duration and purposes of leaves of absence which may be granted to Participants
without constituting a termination of their employment for purposes of this
Plan; to determine who is an Eligible Employee and the particular Eligible
Employees who will receive Awards; to grant Awards to Eligible Employees,
determine the price at which securities will be offered or awarded and the
amount of securities to be offered or awarded; to determine the other specific
terms and conditions of such Awards, including performance criteria and goals,
consistent with the express limits of this Plan, establish the installments (if
any) in which such Awards shall become exercisable or shall vest, or determine
that no delayed exercisability or vesting is required, and establish the events
of


                                          5
<PAGE>

termination or reversion of such Awards; to approve the forms of Award
Agreements (which need not be identical either as to type of award or among
Participants); to cancel, modify, or waive the Corporation's rights with respect
to, or modify, discontinue, suspend, or terminate any or all outstanding Awards
held by Eligible Employees, subject to any required consent under Section 7.7;
to accelerate or extend the exercisability or extend the term of any or all such
outstanding Awards within the maximum ten-year term of Awards under Section 2.5;
and to make all other determinations necessary or advisable for the
administration of this Plan.  The determinations of the Committee on the
foregoing matters shall be conclusive.

         (c)  BINDING DECISIONS.  Any action taken by, or inaction of, the
Corporation, any Subsidiary, the Board or the Committee relating to this Plan
shall be within the absolute discretion of that entity or body and shall be
conclusive and binding upon all persons.  No member of the Board or Committee,
or officer of the Corporation or Subsidiary, shall be liable for any such action
or inaction of the entity or body, of another person or, except in circumstances
involving bad faith, of himself or herself.  Subject only to compliance with the
express provisions hereof, the Board and Committee may act in their absolute
discretion in matters related to this Plan.  In making any determination or in
taking or not taking any action under this Plan, the Committee or the Board, as
the case may be, may obtain and may rely upon the advice of experts, including
professional advisors to the Corporation.  No director, officer or agent of the
Company shall be liable for any such action or determination taken or made or
omitted in good faith.

         (d)  CHANGES TO COMMITTEE.  Subject to the requirements of Section
1.1(j), the Board, at any time it so desires, may increase or decrease the
number of members of the Committee, may remove from membership on the Committee
all or any portion of its members, and may appoint such person or persons as it
desires to fill any vacancy existing on the Committee, whether caused by
removal, resignation or otherwise.

  2.3    PARTICIPATION.

         Awards may be granted only to Eligible Employees.  An Eligible
Employee who has been granted an Award may, if otherwise eligible, be granted
additional Awards if the Committee shall so determine.  Members of the Board who
are not officers or employees of the Company, and members of the Committee,
shall not be eligible to receive Awards.


                                          6

<PAGE>

  2.4    STOCK SUBJECT TO THIS PLAN.

         (a) AVAILABLE SHARES.  The stock to be offered under this Plan shall
be shares of the Corporation's authorized but unissued Common Stock.  The
maximum number of shares of Common Stock that may be issued pursuant to Awards
granted under this Plan shall not exceed the sum of 5,000,000 shares, subject to
adjustments (including the adjustments for the distribution of shares of Castle
& Cooke, Inc. in December 1995) as set forth in Section 7.2.  If any Option and
any related Stock Appreciation Right shall lapse or terminate without having
been exercised in full, or any Common Stock subject to a Restricted Stock Award
which does not vest or any Common Stock subject to a Performance Share Award
which has not been issued or become issuable, the unpurchased or unvested shares
subject thereto, to the extent consistent with Rule 16b-3, shall again be
available for reissue for purposes of this Plan.

         (b) INDIVIDUAL MAXIMUM.  The maximum number of shares subject to
Options or Stock Appreciation Rights that during any calendar year are granted
to any one person shall be limited to 500,000 and the maximum number of shares
in the aggregate subject to all Awards that during any calendar year are granted
to any individual under this Plan shall be 750,000.  Tandem or alternative
Awards shall be counted only once for these purposes, unless otherwise required
by Section 162(m).  Any Awards that are cancelled or repriced during the year
shall be counted against this limit, to the extent required by Section 162(m).

         (c) ADJUSTMENTS.  Each of the foregoing numerical limits in this
Section 2.4 shall be subject to adjustments as contemplated by this Section 2.4
and Section 7.2.

  2.5    GRANT AND MAXIMUM TERM OF AWARDS.

         Subject to the express provisions of this Plan, the Committee has the
authority to grant Awards.  The grant of an Award is made on the Award Date.
The maximum term of an Award is ten years.

  2.6    EXERCISE OF AWARDS.

         An Option or Stock Appreciation Right shall be deemed to be exercised
when the Corporation receives written notice of such exercise from the
Participant, together with payment of the purchase price made in accordance with
Section 3.2, except as may be necessary or advisable to be made following
delivery of written notice of exercise in accordance with Section 3.2.
Notwithstanding any other provision of this Plan, the Committee may impose, by
rule and/or in an Award Agreement, such


                                          7

<PAGE>

conditions upon the exercise of any Award (including, without limitation,
conditions limiting the time of exercise to specified periods) necessary for
those persons subject to the reporting and liability provisions of Section 16 of
the Exchange Act to avoid liability under Section 16 of the Exchange Act or to
secure the benefits otherwise available under any applicable exemptive or other
rule hereunder with respect to a "plan" or particular award or action related
thereto.

III.  OPTIONS.

  3.1    GRANTS.

         One or more Options may be granted to any Eligible Employee.  Each
Option so granted shall be designated in the applicable Award Agreement by the
Committee as either a Nonqualified Stock Option or an Incentive Stock Option.

  3.2    OPTION PRICE.

         (a)  MINIMUM PRICE.  The purchase price per share of the Common Stock
covered by each Option shall be determined by the  Committee, but in the case of
Incentive Stock Options shall not be less than 100% (110% in the case of a
Participant who owns more than 10% of the total combined voting power of all
classes of stock of the Company) of the Fair Market Value of the Common Stock on
the date the Incentive Stock Option is granted.  The purchase price of any
shares purchased shall be paid in full at the time of each purchase in one or a
combination of the following methods: (i) in cash, by electronic funds transfer,
or by certified or cashier's check payable to the order of the Corporation; (ii)
if authorized by the Committee or specified in the applicable Award Agreement,
by a promissory note of the Participant consistent with the requirements of
Section 7.5; or (iii) by delivery of shares of Common Stock of the Corporation
already owned by the Participant; provided, however, the Committee may in its
absolute discretion limit the Participant's ability to exercise an Option by
delivering shares, and (without limiting the generality of the foregoing) any
shares delivered which were initially acquired upon exercise of a stock option
must have been owned by the Participant at least six months as of the date of
delivery.  Shares of Common Stock used to satisfy the exercise price of an
Option shall be valued at their Fair Market Value on the date of exercise.

         (b)  CASHLESS EXERCISE.  In addition to the payment methods described
in Section 3.2(a), the Option (or the Committee) may provide that the Option can
be exercised and payment made by delivering a properly executed exercise notice
together with irrevocable instructions to a broker to promptly deliver to the
Corporation the amount of sale


                                          8

<PAGE>

proceeds necessary to pay the exercise price and, unless otherwise disallowed by
the Committee, any applicable tax withholding under Section 7.6.  The
Corporation shall not be obligated to deliver certificates for the shares unless
and until it receives full payment of the exercise price therefor and any
related withholding obligations have been satisfied.

  3.3    OPTION PERIOD.

         Each Option and all rights or obligations thereunder shall expire on
such date as shall be determined by the Committee, but not later than 10 years
after the Award Date, and shall be subject to earlier termination as provided in
or pursuant to Section 7.2 or 7.3.

  3.4    EXERCISE OF OPTIONS.

         Except as otherwise provided in or pursuant to Sections 7.2, 7.3 and
7.4, an Option may become exercisable, in whole or in part, on the date or dates
specified in the Award Agreement and thereafter shall remain exercisable until
the expiration or earlier termination of the Option.  No shares issuable upon
exercise of an Option shall be exercisable until at least six months after the
Award Date.  The Committee may, at any time after grant of the Option and from
time to time, increase the number of shares purchasable at any time so long as
the total number of shares subject to the Option is not increased.  No Option
shall be exercisable except in respect of whole shares.  Not less than 100
shares of Common Stock may be purchased at one time unless the number purchased
is the total number at the time available for purchase under the terms of the
Option.

  3.5    LIMITATIONS ON GRANT OF INCENTIVE STOCK OPTIONS.

         (a)  $100,000 LIMIT.  To the extent that the aggregate Fair Market
Value of stock with respect to which incentive stock options first become
exercisable by a Participant in any calendar year exceeds $100,000, taking into
account both Common Stock subject to Incentive Stock Options under this Plan and
stock subject to incentive stock options under all other plans of the Company,
such options shall be treated as nonqualified stock options.  For purposes of
determining whether the $100,000 limit is exceeded, the Fair Market Value of
stock subject to options shall be determined as of the date the options are
awarded.  In reducing the number of options treated as incentive stock options
to meet the $100,000 limit, the most recently granted options shall be reduced
first.  To the extent a reduction of simultaneously granted options is necessary
to meet the $100,000 limit, the Corporation may, in the manner and to the extent
permitted by law, designate which shares of Common


                                          9

<PAGE>

Stock are to be treated as shares acquired pursuant to the exercise of an
Incentive Stock Option under this Plan.

         (b)  OTHER TERMS.  There shall be imposed in any Award Agreement
relating to Incentive Stock Options such terms and conditions as are required in
order that the Option be an "incentive stock option" as that term is defined in
Section 422 of the Code.

         (c)  10% OWNERS.  No Incentive Stock Option may be granted to any
person who, at the time the Incentive Stock Option is granted, owns (or is
deemed to own) shares of outstanding Common Stock possessing more than 10% of
the total combined voting power of all classes of Common Stock of the Company,
unless the exercise price of such Option is at least 110% of the Fair Market
Value of the Common Stock subject to the Option and such Option by its terms is
not exercisable after the expiration of five years from the date such Option is
granted.

IV.   STOCK APPRECIATION RIGHTS.

  4.1    GRANTS.

         In its discretion, the Committee may grant Stock Appreciation Rights
concurrently with the grant of Options or thereafter with respect to an
outstanding Option, on such terms as set forth by the Committee in the Award
Agreement for such Option, including in circumstances involving a Change in
Control or other Event or a termination of employment, or in anticipation
thereof.  A Stock Appreciation Right shall extend to all or a portion of the
shares covered by the related Option.  A Stock Appreciation Right shall entitle
the Participant who holds the related Option, upon exercise of the Stock
Appreciation Right and surrender of the related Option, or portion thereof, to
the extent the Stock Appreciation Right and related Option each were previously
unexercised, to receive payment of an amount determined pursuant to Section 4.3.
Any Stock Appreciation Right granted in connection with an Incentive Stock
Option shall contain such terms as may be required to comply with the provisions
of Section 422 of the Code and the regulations promulgated thereunder.

  4.2    EXERCISE OF STOCK APPRECIATION RIGHTS.

         (a)  TIME/VALUE.  A Stock Appreciation Right shall be exercisable only
at such time or times, and to the extent, that the related Option shall be
exercisable and only when the Fair Market Value of the stock subject to the
related Option exceeds the Option price of the related Option.


                                          10

<PAGE>

         (b)  SHARE ACCOUNTING.  In the event that a Stock Appreciation Right
is exercised, the number of shares of Common Stock subject to the related Option
shall be charged against the maximum amount of Common Stock that may be issued
or transferred pursuant to Awards under this Plan.  The number of shares subject
to the Stock Appreciation Right and the related Option of the Participant shall
also be reduced by such number of shares.

         (c)  ADJUSTMENTS.  If a Stock Appreciation Right extends to less than
all the shares covered by the related Option and if a portion of the related
Option is thereafter exercised, the number of shares subject to the unexercised
Stock Appreciation Right shall be reduced only if and to the extent that the
remaining number of shares covered by such related Option is less than the
remaining number of shares subject to such Stock Appreciation Right.

  4.3    PAYMENT.

         (a)  AMOUNT.  Upon exercise of a Stock Appreciation Right and
surrender of an exercisable portion of the related Option, the Participant shall
be entitled to receive payment of an amount determined by multiplying:

              (i)  the difference obtained by subtracting the Option price per
  share of Common Stock under the related Option from the Fair Market Value of
  a share of Common Stock on the date of exercise of the Stock Appreciation
  Right, by

              (ii) the number of shares with respect to which the Stock
  Appreciation Right shall have been exercised.

         (b)  FORM.  The Committee, in its sole discretion, may provide for
payment upon exercise under Section 4.3(a) to be solely in cash, solely in
shares of Common Stock (valued at Fair Market Value on the date of exercise of
the Stock Appreciation Right), or partly in such shares and partly in cash, or
may leave the election to the Participant, subject to any applicable legal
requirements and, in the case of Participants subject to Section 16 of the
Exchange Act, the limitations under Rule 16b-3, if applicable.  Absent a
determination to the contrary by the Committee, all Stock Appreciation Rights
shall be settled in cash as soon as practicable after exercise.  The exercise
price for the Stock Appreciation Right shall be the exercise price of the
related Option.

         (c)  VARIANCE.  Notwithstanding the foregoing, the Committee may, in
the Award Agreement, determine the specific form of payment or may provide for a
different specified amount of cash or stock or a


                                          11

<PAGE>

combination thereof to be delivered upon exercise of a Stock Appreciation Right.

V.    RESTRICTED STOCK AWARDS.

  5.1    GRANTS.

         Subject to Section 2.4, the Committee may, in its discretion, grant
one or more Restricted Stock Awards to any Eligible Employee.  Each Restricted
Stock Award Agreement shall specify the number of shares of Common Stock to be
issued to the Participant, the date of such issuance, the price, if any, to be
paid for such shares by the Participant and the restrictions imposed on such
shares, which restrictions shall not terminate earlier than six months after the
Award Date.

  5.2    RESTRICTIONS.  Unless the Committee otherwise expressly provides in
the Award Agreement, during the restricted period Restricted Stock Awards shall
be subject to the following restrictions:

         (a)   the shares may not be sold, assigned, transferred, pledged or
otherwise disposed of or encumbered, either voluntarily or involuntarily, until
such shares have vested;

         (b)   the holder shall have voting rights but shall not be entitled to
dividends in respect of the restricted shares until they have vested, at which
time accrued and paid dividends on such shares shall also vest;

         (c)  any cash paid by a holder to acquire restricted shares shall be
returned to the holder, without interest, if the restricted shares do not vest;
and

         (d)  shares of Restricted Stock (and any related dividends) that are
subject to restrictions at the time of termination of employment, or are subject
to other conditions to vesting that have not been satisfied by the time
specified in the applicable Award Agreement, shall not vest and shall be
returned to the Corporation.


VI.   PERFORMANCE SHARE AWARDS.

  6.1    GRANTS.

         The Committee may, in its discretion, grant Performance Share Awards
to Eligible Employees based upon:  the appreciation in the Fair Market Value,
book value or other measure of value of the Common Stock; the performance of the
Company based on earnings or cash flow; or such



                                          12

<PAGE>

other factors as the Committee shall determine.  In making such determinations,
the Committee shall consider (among other factors deemed relevant to the
specific award type), the Eligible Employee's contributions to the Company,
responsibilities and other compensation.  A Performance Share Award Agreement
shall specify the number of shares of Common Stock subject to the Performance
Share Award, the price, if any, to be paid for such shares by the Participant
and the required amount of appreciation in the Fair Market Value, book value or
other measure of value of Common Stock, the required amount of change in the
performance of the company based on earnings or cash flow of the Company or
specified Subsidiary or other factors and other conditions determined by the
Committee upon which issuance to the Participant shall be based, which issuance
shall not be less than six months after the Award Date.  To the extent a
Performance Share Award constitutes an equity security (as this phrase is
defined in Rule 16a-1 under the Exchange Act) issued by the Corporation and is
paid in shares of Common Stock or cash, the number of shares of Common Stock
subject to such Performance Share Award shall be charged against the maximum
amount of Common Stock that may be issued pursuant to Awards under this Plan.

  6.2    SECTION 162(m) PERFORMANCE-BASED SHARE AWARDS.

         Without limiting the generality of the foregoing, and in addition to
awards granted under other provisions of this Plan, other performance-based
awards within the meaning of Section 162(m) of the Code ("PERFORMANCE-BASED
AWARDS"), whether in the form of restricted stock, performance stock, phantom
stock or other rights, the vesting of which depends on the performance of the
Company on a consolidated, segment, subsidiary or division basis with reference
to net earnings (before or after tax), cash flow, return on equity or on assets
or on net investment, or cost containment or reduction, or any combination
thereof (the "performance criteria") relative to preestablished performance
goals, may be granted under this Plan.  The applicable business criteria and
specific performance goal or goals ("targets") must be approved by the Committee
in advance of any applicable deadline under the Code and while the performance
relating to such targets remains substantially uncertain.  The applicable
performance measurement period may be not less than one nor more than ten years.
Performance targets may be adjusted to mitigate the unbudgeted impact of
material, unusual or nonrecurring gains and losses, accounting changes or other
extraordinary events not foreseen at the time the targets were set.

         (a)  ELIGIBLE CLASS.  The eligible class of persons for Awards under
this Section 6.2 shall be executive officers of the Company.


                                          13

<PAGE>

         (b)  MAXIMUM AWARD.  In no event shall grants made in any calendar
year to any one person under this Section 6.2 relate to more than 500,000 shares
or a cash amount of more than $10 million.

         (c)  COMMITTEE CERTIFICATION.  Before any Performance-Based Award
under this Section 6.2 is paid, the Committee must certify that the material
terms of the Performance-Based Award were satisfied.

         (d)  TERMS AND CONDITIONS OF AWARDS.  The Committee will have
discretion to determine the restrictions or other limitations of the individual
Awards under this Section 6.2, including the authority to reduce Awards, payouts
or vesting or to pay no Awards, in its sole discretion, IF the Committee
preserves such authority at the time of grant by language to this effect in its
authorizing resolutions or otherwise.


VII.  OTHER PROVISIONS.

  7.1    RIGHTS OF ELIGIBLE EMPLOYEES, PARTICIPANTS AND BENEFICIARIES.

         (a)  NO AWARD COMMITMENT.  Status as an Eligible Employee shall not be
construed as a commitment that any Award will be made under this Plan to an
Eligible Employee or to Eligible Employees generally.

         (b)  NO EMPLOYMENT COMMITMENT.  Nothing contained in this Plan (or in
Award Agreements or in any other documents related to this Plan or to Awards)
shall confer upon any Eligible Employee or Participant any right to continue in
the employ of the Company or constitute any contract or agreement of employment,
or interfere in any way with the right of the Company to reduce such person's
compensation or other benefits or to terminate the employment of such Eligible
Employee or Participant, with or without cause, but nothing contained in this
Plan or any document related thereto shall affect any other contractual right of
any Eligible Employee or Participant.

         (c)  NO TRANSFER OF AWARDS.

              (i)  LIMIT ON EXERCISE.  Except as provided herein and subject
  to Section 7.12, Awards may be exercised only by, and amounts payable or
  shares issuable pursuant to an Award shall be paid only to (or for the
  account of), the Participant or, if the Participant has died, the
  Participant's Beneficiary or, if the Participant has suffered a
  Disability, the Participant's Personal Representative, if any, or if there
  is none, the Participant.  Subject to Sections 7.1(c)(ii), 7.5 and 7.12,
  the Committee may by express written authorization permit Awards to be
  exercised by and/or paid


                                          14

<PAGE>

  to certain persons or entities related to the Participant who are permitted
  transferees of the Participant without consideration, or to such other
  persons as the Committee deems appropriate, pursuant to such conditions and
  procedures as the Committee in writing may establish and set forth in or by
  amendment to an Award Agreement.

              (ii) LIMIT ON TRANSFER.  No option, right or other Award
  granted under this Plan including, without limitation, any undistributed
  performance share or share of Restricted Stock that has not vested, shall
  be transferrable by the Participant or shall be subject in any manner to
  anticipation, alienation, sale, transfer, assignment, pledge, encumbrance
  or charge (other than to the Corporation), except (i) by will or the laws
  of descent and distribution, or (ii) pursuant to any other exception to
  transfer restrictions expressly permitted by the Committee and set forth
  in the Award Agreement (or an amendment thereto) and, in the case of
  Awards intended to satisfy the conditions of Rule 16b-3, to the extent
  permitted by Rule 16b-3, and (iii) in the case of Awards comprising
  Incentive Stock Options, as permitted by the Code.  Any attempted transfer
  in violation of these provisions shall be void and shall be disregarded.

         (c)  DESIGNATION OF BENEFICIARY.  The designation of a Beneficiary
shall not constitute a transfer prohibited by the foregoing provisions.

         (d)  PLAN NOT FUNDED.  Awards payable under this Plan shall be payable
in shares or from the general assets of the Corporation, and no special or
separate reserve, fund or deposit shall be made to assure payment of such
Awards.  No Participant, Beneficiary or other person shall have any right, title
or interest in any fund or in any specific asset (including shares of Common
Stock) of the Company by reason of any Award granted hereunder.  Neither the
provisions of this Plan (or of any documents related hereto), nor the creation
or adoption of this Plan, nor any action taken pursuant to the provisions of
this Plan shall create, or be construed to create, a trust of any kind or a
fiduciary relationship between the Company and any Participant, Beneficiary or
other person.  To the extent that a Participant, Beneficiary or other person
acquires any rights in respect of an Award hereunder, such rights shall be no
greater than the rights of any unsecured general creditor of the Company.


                                          15

<PAGE>

  7.2    ADJUSTMENTS UPON A REORGANIZATION OR CHANGES IN CAPITALIZATION.

         (a)  GENERAL.  If the outstanding shares of Common Stock are changed
into or exchanged for cash or a different number or kind of shares, securities,
or other property, or if additional shares or new or different securities or,
other property are distributed with respect to the outstanding shares of the
Common Stock, through a merger, combination, consolidation, or other
reorganization or a recapitalization, reclassification, stock split, stock
dividend, reverse stock split, stock consolidation, dividend or distribution of
property to the stockholders of the Corporation which in the judgment of the
Committee materially affects the value of the Common Stock, or if some other
capital change or adjustment affecting the Common Stock shall be made, the
Committee shall in such manner and to such extent as it deems an appropriate,
equitable, and proportionate adjustment to the number and kind of securities,
obligations or other consideration (including cash of other property) that is
subject to or may be delivered under this Plan and pursuant to outstanding
Awards and in any applicable performance standards and (if applicable)
subsequent Awards, subject (i) in the case of a transaction that the Corporation
does not survive as a legal entity to any required approval of the surviving or
successor entity (or a parent or subsidiary thereof); (ii) in the case of a
transaction to be accounted for as a pooling of interests, to any applicable
limitations under generally accepted accounting principles; and (iii) to the
provisions of Section 7.4 below.  A corresponding adjustment to the
consideration payable with respect to Awards granted prior to any such change
and to the price, if any, to be paid in connection with Restricted Stock Awards
or Performance Share Awards shall also be made.  Corresponding adjustments shall
be made with respect to Stock Appreciation Rights related to Options based upon
the adjustments made to the Options to which they are related.  Further, in the
case of an extraordinary dividend or other distribution, recapitalization,
reclassification, reorganization, merger, consolidation, combination, sale of
assets, split up, exchange, or spin off, the Committee may make provision for a
cash payment or for the substitution or exchange of any or all outstanding
Awards or the cash, securities, or property deliverable to the holder of any or
all outstanding Awards based upon the distribution or consideration payable to
holders of the Common Stock of the Corporation upon or in respect of such event;
provided, however, in each case, that with respect to Awards of Incentive Stock
Options, no such adjustment shall be made which would cause the Plan to violate
Section 424(a) of the Code or any successor provisions thereto without the
written consent of holders materially adversely affected thereby.  In any of
such events, the Committee may take such action sufficiently prior to such event
if it deems such action necessary or appropriate to permit the Participant to
realize the benefits intended to be conveyed with respect to the underlying
shares in the same manner as is or will be available to stockholders generally.


                                          16

<PAGE>

         (b)  SECTION 16 DEFERRAL.  The foregoing adjustments to Awards granted
to such Participants may be suspended or deferred for so long as the Committee
determines that such adjustments adversely affect the ability of persons subject
to the reporting and liability provisions of Section 16 of the Exchange Act to
avoid liability under Section 16 of the Exchange Act.

         (c)  ASSUMPTION; SUBSTITUTION; OTHER SETTLEMENT ADJUSTMENTS.  Whether
or not an Award is vested at the time of an Event, the Committee, prior to the
Event but subject to any applicable limitations (in the case of a transaction to
be accounted for as a pooling of interests) under generally accepted accounting
principles, may in its discretion further provide in respect of any or all
outstanding Awards:

              (i)  for the assumption of the outstanding Awards by a successor
  entity, or a parent or subsidiary thereof, with appropriate adjustments to
  the type of securities or property to be delivered, or

              (ii) for the substitution for the outstanding Awards of new
  Awards covering securities, obligations or consideration (including cash or
  other property), or any combination thereof, of or from the Corporation or a
  successor entity, or a parent or subsidiary thereof,

  in either case with appropriate, proportionate, equitable adjustments as to
  number and kind of securities, obligations and/or other consideration
  deliverable in respect of the vesting or on exercise of an Award and the
  applicable exercise or other prices and conditions in respect thereof; or

              (iii) for the payment of the fair value of the outstanding Awards
  in complete settlement of all rights of the Participant thereunder; and

              (iv)  if such provision is made under this Section 7.2(c), the
  Committee as constituted prior to the Event also may terminate the original
  Award upon such assumption, substitution or payment.

         (d)  OTHER BENEFITS.  In addition, the Committee may grant such
additional rights in the foregoing circumstances as the Committee deems to be in
the best interest of the Participants and the Corporation in order to preserve
for the Participants the benefits of their Awards.

         (e)   RELIANCE.  In adjusting Awards to reflect the changes
described in this Section 7.2, or in determining that no such adjustment is
necessary, the Committee  may rely upon the advice of independent counsel and
accountants of the Corporation, and the determination of the Committee shall be
conclusive.


                                          17

<PAGE>

  7.3    EFFECT OF TERMINATION OF EMPLOYMENT.  Unless the Committee otherwise
expressly provides in or by amendment to the Award Agreement:

         (a)  OPTIONS - RESIGNATION; DISMISSAL WITHOUT CAUSE.  If the
  Participant's employment by the Company terminates for any reason other than
  Retirement, Total Disability or death, the Participant shall have, subject
  to earlier termination pursuant to or as contemplated by Section 3.3, three
  months from the date of termination of employment to exercise any Option to
  the extent it shall have become exercisable on the date of termination of
  employment, and any Option to the extent not exercisable on that date shall
  terminate.

         (b)  OPTIONS - RETIREMENT, DISABILITY OR DEATH.  If the Participant's
  employment by the Company terminates as a result of Retirement, Total
  Disability, or death, the Participant or Participant's Personal
  Representative or his or her Beneficiary, as the case may be, shall have,
  subject to earlier termination pursuant to or as contemplated by Section
  3.3, 12 months from the date of termination of employment to exercise any
  Option to the extent it shall have become exercisable by the date of
  termination of employment, and any Option to the extent not exercisable on
  that date shall terminate.

         (c)  SARS. Each Stock Appreciation Right granted concurrently with an
  Option shall have the same termination provisions and exercisability periods
  as the Option to which it relates.  The exercisability period of a Stock
  Appreciation Right shall not exceed that provided in Section 3.3 or in the
  related Award Agreement and the Stock Appreciation Right shall expire at the
  end of such exercisability period.

         (d)  RESTRICTED AND PERFORMANCE SHARES. In the event of a termination
  of employment with the Company for any reason, (i) shares of Common Stock
  subject to the Participant's Restricted Stock Award shall be forfeited in
  accordance with the provisions of the related Award Agreement to the extent
  such shares have not become vested on that date; and (ii) shares of Common
  Stock subject to the Participant's Performance Share Award shall be
  forfeited in accordance with the provisions of the related Award Agreement
  to the extent such shares have not been issued or become issuable on that
  date.

         (e)  ADJUSTMENT.  In the event or in anticipation of a termination of
  employment with the Company for any reason, other than discharge for cause,
  the Committee may, in its discretion (subject to the provisions of Sections
  2.5, 3.4, 5.1 and 6.1 and 7.5, 7.7 and 7.12) accelerate exercisability or



                                          18

<PAGE>

  vesting or extend the exercisability or vesting period of an Award, or make
  other changes to or provide for alternative settlement of an Award.

         (f)  CHANGE IN OWNERSHIP OF SUBSIDIARY.  If an entity ceases to be a
  Subsidiary, such action shall be deemed for purposes of this Section 7.3 to
  be a termination of employment of each employee of that entity who does not
  continue as an employee of another entity within the Company.

  7.4    ACCELERATION OF AWARDS UPON AN EVENT; OTHER CHANGES IN AWARDS.

         Unless prior to an Event the Committee determines that, upon its
occurrence, there shall be no acceleration of Awards or determines those Awards
which shall be accelerated and the extent to which they shall be accelerated,
upon the occurrence of an Event (i) each Option and each related Stock
Appreciation Right shall become immediately exercisable to the full extent
theretofore not exercisable, (ii) Restricted Stock shall immediately vest free
of restrictions, and (iii) the number of shares covered by each Performance
Share Award shall be issued to the Participant.  Acceleration of Awards shall
comply with applicable regulatory requirements, including without limitation
Rule 16b-3 and Section 422 of the Code.

  7.5    COMPLIANCE; GOVERNMENT REGULATIONS.

         This Plan, the granting and vesting of Awards under this Plan and the
offer, issuance or delivery of shares of Common Stock (and/or the payment of
money or other property or securities) pursuant to this Plan or Awards are
subject to compliance with all applicable federal and state laws, rules and
regulations and to such approvals by any listing, regulatory or governmental
agency (including without limitation "no action" positions of the Commission) as
may, in the opinion of counsel for the Corporation, be necessary or advisable in
connection therewith.  In connection with any stock issuance or transfer, the
person acquiring the shares shall, if requested by the Corporation, give
assurances satisfactory to counsel to the Corporation in respect of such matters
as the Corporation may deem necessary or desirable to assure compliance with all
applicable legal requirements.

  7.6    TAX WITHHOLDING.

         Upon the disposition by a Participant or other person of shares of
Common Stock acquired pursuant to the exercise of an Incentive Stock Option
prior to satisfaction of the holding period requirements of Section 422 of the
Code, or upon the exercise of a Nonqualified Stock Option, the


                                          19

<PAGE>

exercise of a Stock Appreciation Right, the vesting of a Restricted Stock Award,
or the payment of a Performance Share Award, the Company shall have the right to
(i) require such Participant or such other person to pay by cash, or certified
or cashier's check payable to the Company, the amount of any taxes which the
Company may be required to withhold with respect to such transaction or
(ii) deduct from amounts paid in cash the amount of any taxes which the Company
may be required to withhold with respect to such cash amounts.  The above
notwithstanding, in any case where a tax is required to be withheld in
connection with the issuance, transfer or vesting of shares of Common Stock
under this Plan, the Participant may elect, pursuant to such rules and subject
to such conditions as the Committee may establish (which conditions may require
its specific approval, on a case-by-case basis), to have the Company reduce the
number of such shares issued or transferred by the appropriate number of shares
to accomplish such withholding.  The Committee may impose conditions on the
payment of any withholding obligation necessary in the case of persons subject
to the reporting and liability provisions of Section 16 of the Exchange Act to
enable them to avoid liability under Section 16 of the Exchange Act or to secure
the benefits otherwise available under any applicable exemptive or other rule
thereunder with respect to a "plan" or particular award or action related
thereto.  In any event, the Corporation shall not be obligated to issue or
deliver shares and/or distribute cash to the Participant upon exercise or
vesting of any Award, unless such withholding (or offset) as of or prior to the
date of such issue or delivery is sufficient to cover all such sums due or which
may be due with respect to such exercise or vesting.

  7.7    AMENDMENT, TERMINATION AND SUSPENSION.

         (a)  PLAN CHANGES.  The Board may, at any time, terminate or, from
  time to time, amend, modify or suspend this Plan (or any part hereof),
  including without limitation, amendments or modifications as may be
  necessary to enable Participants to avoid liability under Section 16 of the
  Exchange Act or to secure the benefits otherwise available under any
  applicable exemptive or other rule thereunder with respect to a "plan" or
  particular award or action related thereto.  In addition, the Committee may,
  from time to time, amend or modify any provision of this Plan, except
  Section 7.2 or 7.4.  No Awards may be granted during any suspension of this
  Plan or after its termination, but the Committee shall retain jurisdiction
  hereunder in respect of Awards granted prior thereto and may consistent with
  the terms hereof modify such Awards unless the Board otherwise provides.

         (b)  CHANGES TO OUTSTANDING AWARDS.  The Committee may, with the
  consent of the Participant, as to any adverse change make such modifications
  of the terms and conditions of such Participant's



                                          20

<PAGE>

  Award as it shall deem advisable.  The Committee, with the consent of the
  Participant, may also amend the terms of any Option to provide that the 
  purchase price under the Option of the shares remaining subject to the 
  original Award shall be reestablished at a price not less than 100% of the 
  Fair Market Value of the Common Stock on the effective date of the amendment.
  No modification of any other term or provision of any Option which is 
  amended in accordance with the foregoing shall be required, although the 
  Committee may, in its discretion, make such further modifications of any such
  Option as are not inconsistent with or prohibited by this Plan.  Changes 
  pursuant to Section 7.2 or 7.4 are not limited by or subject to this Section
  7.7(b).

         (c)  STOCKHOLDER APPROVAL.  If an amendment would (i) materially
  increase the benefits accruing to Participants under this Plan,
  (ii) materially increase the aggregate number of securities which may be
  issued under this Plan, or (iii) materially modify the requirements of
  eligibility for participation in this Plan, the amendment shall be approved
  by the Board and, to the extent then required by Section 424 of the Code or
  as may be necessary or desirable to avoid liability under Section 16 of the
  Exchange Act or to secure the benefits otherwise available under any
  applicable exemptive or other rule thereunder with respect to a "plan" or
  particular award or action related thereto or required by any other
  applicable law, or any successor provision thereto, by the requisite number
  of stockholders.

         (d)  EFFECT OF PLAN AMENDMENT ON OUTSTANDING AWARD.  Any amendment,
  suspension or termination of this Plan shall not, without specific action of
  the Board or the Committee and the consent of the Participant as to any
  adverse change, in any way modify, amend, alter or impair any rights or
  obligations under any Award previously granted under this Plan.

  7.8    PRIVILEGES OF STOCK OWNERSHIP; NONDISTRIBUTIVE INTENT.

         A Participant shall not be entitled to the privilege of stock
ownership as to any shares of Common Stock not actually issued to him or her.
Upon the issuance and transfer of shares to the Participant, unless a
registration statement is in effect under the Securities Act and applicable
state securities law relating to such issued and transferred Common Stock and
there is available for delivery a prospectus meeting the requirements of Section
10 of the Securities Act, the Common Stock may be issued and transferred to the
Participant only if he or she represents and warrants in writing to the
Corporation that the shares are being acquired for investment and not with a
view to the resale or distribution thereof.


                                          21
<PAGE>

  7.9    EFFECTIVE DATE OF THIS PLAN.

         The effective date of this Plan was May 15, 1991.  Material amendments
to this Plan effective February 1, 1996, are subject to approval by the
stockholders of the Corporation at their next annual meeting.

  7.10   TERM OF THIS PLAN.

         Unless previously terminated by the Board, this Plan shall terminate
at the close of business on May 14, 2001, and no Awards shall be granted under
it thereafter, but such termination shall not affect any Award theretofore
granted or the authority of the  Committee with respect to Awards then
outstanding.

  7.11   GOVERNING LAW.

         This Plan and the documents evidencing Awards and all other related
documents shall be governed by, and construed in accordance with, the laws of
the State of California.  If any provision shall be held by a court of competent
jurisdiction to be invalid and unenforceable, the remaining provisions of this
Plan shall continue to be fully effective.

  7.12   LIMITATIONS AS TO EXECUTIVE OFFICERS.

         (a)  RULE 16b-3; BIFURCATION.  It is the intent of the Corporation
  that this Plan and Awards hereunder satisfy and be interpreted in a manner
  that in the case of Participants who are or may be subject to Section 16 of
  the Exchange Act satisfies the applicable requirements of Rule 16b-3  so
  that such persons (unless they otherwise agree) will be entitled to the
  benefits of Rule 16b-3 or other exemptive rules under Section 16 of the
  Exchange Act and will not be subjected to avoidable liability thereunder.
  If any provision of this Plan or of any Award would otherwise frustrate or
  conflict with the intent expressed above, that provision to the extent
  possible shall be interpreted and deemed amended so as to avoid such
  conflict, but to the extent of any remaining irreconcilable conflict with
  such intent as to such persons in the circumstances, such provision shall be
  disregarded.  Notwithstanding anything to the contrary in this Plan, the
  provisions of this Plan may at any time be bifurcated by the Board or the
  Committee in any manner so that certain provisions of this Plan or any Award
  Agreement intended (or required in order) to satisfy the applicable
  requirements of Rule 16b-3 are only applicable to Section 16 Persons and to
  those Awards to Section 16 Persons intended to satisfy the requirements of
  Rule 16b-3.


                                          22

<PAGE>

         (b)  SECTION 162(m).  It is the further intent of the Corporation that
  Options or SARs with an exercise or base price not less than Fair Market
  Value on the date of grant and performance awards under Section 6.2 of this
  Plan that are granted to or held by a Section 16 Person shall (if so
  designated by the Committee) qualify as performance-based compensation under
  Section 162(m) of the Code, and this Plan shall be interpreted consistent
  with such intent.

         (c)  RULE 16b-3 TRANSITION PERIOD PROVISIONS.  During the transition
  period in respect of Rule 16b-3, any derivative security the grant of which
  is intended to be exempt from Rule 16b-3 shall not be transferable other
  than as permitted by former Rule 16b-3(d)(ii); the exercise price or other
  consideration for any exempt grant or Award (and the timing of any right to
  elect to purchase Restricted Stock) shall conform to any additional time and
  price limitations under former Rule 16b-3; and no member of the Board of
  Directors who is not an officer or employee of the Corporation shall be
  eligible for any Award under this Plan.

  7.13   CAPTIONS.

         Captions and headings are given to the sections and subsections of
this Plan solely as a convenience to facilitate reference.  Such headings shall
not be deemed in any way material or relevant to the construction or
interpretation of this Plan or any provision thereof.

  7.14   NO FRACTIONAL INTEREST.

           No fractional shares of stock shall be issued under this Plan, but
fractional interests may be accumulated or paid in cash.

  7.15   NON-EXCLUSIVITY OF PLAN.

         Nothing in this Plan shall limit or be deemed to limit the authority
of the Board or the Committee to grant awards or authorize any other
compensation, with or without reference to the Common Stock, under any other
plan or authority.



                                          23

<PAGE>


                               DOLE FOOD COMPANY, INC.

                                NON-EMPLOYEE DIRECTORS

                      DEFERRED STOCK AND CASH COMPENSATION PLAN

<PAGE>

                        NON-EMPLOYEE DIRECTORS DEFERRED STOCK
                              AND CASH COMPENSATION PLAN


                                  TABLE OF CONTENTS

                                                                           Page
                                                                           ----
ARTICLE I          TITLE, PURPOSE AND AUTHORIZED SHARES  . . . . . . . . .    1

ARTICLE II         DEFINITIONS . . . . . . . . . . . . . . . . . . . . . .    1

ARTICLE III        PARTICIPATION . . . . . . . . . . . . . . . . . . . . .    4

ARTICLE IV         DEFERRAL MANDATES AND ELECTIONS . . . . . . . . . . . .    4
    4.1. Mandatory Deferral. . . . . . . . . . . . . . . . . . . . . . . .    4
    4.2. Elections . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4

ARTICLE V          DEFERRAL ACCOUNTS . . . . . . . . . . . . . . . . . . .    5
    5.1. Cash Account. . . . . . . . . . . . . . . . . . . . . . . . . . .    5
    5.2. Stock Unit Account. . . . . . . . . . . . . . . . . . . . . . . .    6
    5.3. Dividend Equivalent Credits to Stock Unit Account . . . . . . . .    7
    5.4. Immediate Vesting and Accelerated Crediting . . . . . . . . . . .    7
    5.5. Distribution of Benefits. . . . . . . . . . . . . . . . . . . . .    7
    5.6. Adjustments in Case of Changes in Common Stock. . . . . . . . . .    8
    5.7. Company's Right to Withhold . . . . . . . . . . . . . . . . . . .    8
    5.8  Stockholder Approval. . . . . . . . . . . . . . . . . . . . . . .    9

ARTICLE VI         ADMINISTRATION. . . . . . . . . . . . . . . . . . . . .    9
    6.1. The Administrator . . . . . . . . . . . . . . . . . . . . . . . .    9
    6.2. Committee Action. . . . . . . . . . . . . . . . . . . . . . . . .    9
    6.3. Rights and Duties . . . . . . . . . . . . . . . . . . . . . . . .    9
    6.4. Indemnity and Liability . . . . . . . . . . . . . . . . . . . . .   10

ARTICLE VII        PLAN CHANGES AND TERMINATION. . . . . . . . . . . . . .   10
    7.1 Amendments . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
    7.2 Term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11

ARTICLE VIII       MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . .   11
    8.1. Limitation on Eligible Directors' Rights. . . . . . . . . . . . .   11
    8.2. Beneficiaries . . . . . . . . . . . . . . . . . . . . . . . . . .   12
    8.3. Benefits Not Assignable; Obligations Binding Upon Successors. . .   12
    8.4. Governing Law; Severability . . . . . . . . . . . . . . . . . . .   12
    8.5. Compliance With Laws. . . . . . . . . . . . . . . . . . . . . . .   12
    8.6. Plan Construction . . . . . . . . . . . . . . . . . . . . . . . .   13
    8.7. Headings Not Part of Plan . . . . . . . . . . . . . . . . . . . .   13
    8.8  Relationship to the 1993 Deferred Compensation Plan . . . . . . .   13
    8.9  Irrevocability of Payout Elections. . . . . . . . . . . . . . . .   13


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<PAGE>

                        NON-EMPLOYEE DIRECTORS DEFERRED STOCK
                              AND CASH COMPENSATION PLAN

                           (Effective as of April 1, 1996)


                                      ARTICLE I
                         TITLE, PURPOSE AND AUTHORIZED SHARES


         This Plan shall be known as "Dole Food Company, Inc. Non-Employee
Directors Deferred Stock and Cash Compensation Plan" and shall be effective as
of April 1, 1996.  The purpose of this Plan is to attract, motivate and retain
experienced and knowledgeable directors of the Company by permitting them to
defer compensation and affording them the opportunity to link that compensation
to an equity interest in the Company.  The total number of shares of Common
Stock that may be delivered pursuant to awards under this Plan is 100,000,
subject to adjustments contemplated by Section 5.6.


                                      ARTICLE II
                                     DEFINITIONS


         Whenever the following terms are used in this Plan they shall have the
meaning specified below unless the context clearly indicates to the contrary:

         ACCOUNT or ACCOUNTS shall mean one or more of the Eligible Director's
Cash Account and Stock Unit Account or Accounts, as the context requires.

         AVERAGE FAIR MARKET VALUE shall mean the average of the Fair Market
Values of a share of Common Stock during the last 10 trading days preceding the
applicable Award Date.

         AWARD DATE shall mean (a) with reference to accruals under Section
4.1, June 30 of the applicable Year, and (b) with reference to elections under
Section 4.2, (1) in the case of cash deferrals for Meeting and Other Fees, the
date of the meeting or other event for which the Compensation is payable, (2) in
the case of cash deferrals for the Retainer, the last day of the applicable
quarter, and (3) in the case of Stock Unit credits, the June 30 or December 31
on which (or next following the date on which) cash would otherwise have been
paid; except as provided in Section 5.4.


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<PAGE>

         BOARD shall mean the Board of Directors of the Company.

         CASH ACCOUNT shall mean the bookkeeping account maintained by the
Company on behalf of a Participant who elects to defer his or her Compensation
in cash pursuant to Section 4.2 and unless the context otherwise requires shall
include any Rollover Account.

         CHANGE IN CONTROL EVENT shall have the meaning specified for such term
under the 1995 Non-Employee Director Stock Option Plan.

         CODE shall mean the Internal Revenue Code of 1986, as amended.

         COMMON STOCK shall mean the Common Stock of the Company, subject to
adjustment pursuant to Section 5.6.

         COMMITTEE shall mean the Board or a Committee of the Board acting in
accordance with Article VI.

         COMPANY shall mean Dole Food Company, Inc. a Hawaii corporation, and
its successors and assigns.

         COMPENSATION shall mean the Retainer and Meeting and Other Fees.

         DISINTERESTED DIRECTOR shall mean a member of the Board who is not
disqualified from making decisions concerning this Plan or actions hereunder
under any applicable legal requirements, including Rule 16b-3 under the Exchange
Act.

         DIVIDEND EQUIVALENT shall mean the amount of cash dividends or other
cash distributions paid by the Company on that number of shares of Common Stock
equivalent to the number of Stock Units then credited to a Participant's Stock
Unit Account, which amount shall be allocated as additional Stock Units to the
Participant's Stock Unit Account, as provided in Section 5.3.

         EFFECTIVE DATE shall mean April 1, 1996.

         ELIGIBLE DIRECTOR shall mean a member of the Board who is not an
officer or employee of the Company and who is compensated in the capacity as a
director and (with reference to any outstanding Account balance under this Plan)
any person who has an Account balance under this Plan by reason of his or her
prior status as an Eligible Director.


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<PAGE>

         EXCHANGE ACT shall mean the Securities Exchange Act of 1934, as
amended from time to time.

         FAIR MARKET VALUE shall mean on any date the closing price of the
Common Stock on the Composite Tape, as published in the Western Edition of The
Wall Street Journal, of the principal securities exchange or market on which the
Common Stock is so listed, admitted to trade, or quoted on such date, or, if
there is no trading of the Common Stock on such date, then the closing price of
the Common Stock as quoted on such Composite Tape on the next preceding date on
which there was trading in such shares.  If the Common Stock is not so listed,
admitted or quoted, the Committee may designate such other exchange, market or
source of data as it deems appropriate for determining such value for purposes
of this Plan.

         INTEREST RATE shall mean the rate that is 120% of the federal long-
term rate for compounding on a quarterly basis, determined and published by the
Secretary of the United States Department of Treasury under Section 1274(d) of
the Code, for the month in which interest is credited.

         MEETING AND OTHER FEES shall mean all meeting fees (including
committee meeting fees) and other fees except for the Retainer that are payable
by the Company to an Eligible Director for services as a director of the
Company.

         PARTICIPANT shall mean any person who has an Account balance under
this Plan.

         PLAN shall mean the Dole Food Company, Inc. Non-Employee Directors
Deferred Stock and Cash Compensation Plan.

         RETAINER shall mean the annual retainer payable by the Company to an
Eligible Director.

         ROLLOVER ACCOUNT shall mean the bookkeeping account maintained by the
Company on behalf of an Eligible Director with respect to his or her prior
account balance under the Company's 1993 Board of Directors Deferred
Compensation Plan that has been transferred to this Plan pursuant to Section
8.8.

         STOCK UNIT OR UNIT shall mean a non-voting unit of measurement which
is deemed for bookkeeping purposes to be equivalent to one outstanding share of
Common Stock of the Company solely for purposes of this Plan.

         STOCK UNIT ACCOUNT shall mean the bookkeeping account maintained by
the Company on behalf of each Eligible


                                          3

<PAGE>

Director which is credited with Stock Units in accordance with Section 5.2.

         TRANSITION PERIOD shall mean the period ending on the day that the
Company elects or is required to become subject to Rule 16b-3 as revised in 1991
(as the same may be further amended).

         YEAR shall mean the calendar year.


                                     ARTICLE III
                                    PARTICIPATION


         Each Eligible Director shall participate under Section 4.1 of this 
Plan with respect to the entire amount of Retainer that would otherwise be 
payable to the director from January 1 through June 30 of each Year (or, for 
1996, from April 1 through September 30).  Each Eligible Director may elect 
to defer under and subject to Section 4.2 of this Plan his or her remaining 
Compensation for the applicable Year.

                                      ARTICLE IV
                           DEFERRAL MANDATES AND ELECTIONS


         4.1.  MANDATORY DEFERRAL.

         The Stock Unit Account of each Eligible Director shall be credited 
on each June 30 with a number of Units determined by dividing the amount of 
the Retainer otherwise payable to the Eligible Director from January 1 (or 
the date service commences or, for 1996, the Effective Date) through June 30 
of the applicable Year (or, for 1996, through September 30) by the Average 
Fair Market Value of the Common Stock on the Award Date.

         4.2.  ELECTIONS.

               (a) INITIAL ELECTION FOR REMAINING RETAINER AND MEETING AND 
OTHER FEES EARNED DURING 1996.  On or before June 30, 1996, each Eligible 
Director may make an irrevocable election to defer Meeting and Other Fees for 
the last half of 1996,and the remainder of the Retainer payable for services 
to be rendered by the Eligible Director during the last quarter of 1996 in 
cash or Stock Units.

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<PAGE>

               (b) SUBSEQUENT ELECTIONS.

         (1) CASH DEFERRALS.  On or before December 31 of each Year (or, in the
case of a person who first becomes an Eligible Director during the Year, within
30 days after election to office), each Eligible Director may make an
irrevocable election to defer all or part of the remaining Compensation not
otherwise deferred pursuant to Section 4.1 or 4.2(b)(2)(subject to subsection
(c) hereof) payable for services to be rendered by the Eligible Director during
the next Year (or remainder of the Year, as the case may be), in cash.

         (2) STOCK UNITS.  On or before June 30 of every third Year, 
commencing June 30, 1996 or, after the Transition Period, each Year (or, in 
the case of a person who first becomes an Eligible Director after the 
applicable June 30, within 30 days after election to office), each Eligible 
Director may make an irrevocable election to defer, in Stock Units, all or 
part of the remaining Compensation not otherwise deferred pursuant to 
Section 4.1 or 4.2(b)(1)(subject to subsection (c) hereof) payable to the 
Eligible Director for services to be rendered during the period commencing on 
January 1 of the next Year and ending on (i) the earlier of (A) the last day 
of the third full Year after the election is made or (B) the last day of 
the Year at least six months after the Transition Period expires or 
(ii) after the Transition Period expires, the last day of the next Year, 
subject to Section 8.6.

               (c) PERMITTED AMOUNTS; ELECTIONS.  The portions of the remaining
Retainer and Meeting and Other Fees subject to deferral shall be limited to
increments of 25%, 50%, 75% or 100%.  All elections shall be in writing on forms
provided by the Company.   If an election is made under this Section and is not
revoked or changed by the end of the applicable deferral period with respect to
the next applicable period, the election will be deemed a continuing one.


                                      ARTICLE V
                                  DEFERRAL ACCOUNTS



         5.1.  CASH ACCOUNT.  If an Eligible Director has made a cash election
under Section 4.2, the Company shall establish and maintain a Cash Account for
the Eligible Director under this Plan, which Account shall be a memorandum
account on the books of the Company.  An Eligible Director's Cash Account shall
be credited as follows:

               (a) As of the date the Compensation would have been otherwise
    payable, the Company shall credit


                                          5

<PAGE>

    the Eligible Director's Cash Account with an amount equal to the portion of
    the Retainer (in the third and fourth quarters only) and Meeting and Other
    Fees so deferred by the Eligible Director; and

               (b) As of the last day of each calendar quarter, the Eligible
    Director's Cash Account shall be credited with earnings in an amount equal
    to the product of the balance credited to such account as of the last day
    of the preceding quarter by an amount equal to one-fourth of the Interest
    Rate.

         5.2.  STOCK UNIT ACCOUNT.

         (a)   MANDATORY DEFERRALS.  Deferrals pursuant to Section 4.1 shall be
credited on the applicable Award Date to the Stock Unit Account of the Eligible
Director.   The number of Units credited shall be determined by dividing the
dollar amount of the Retainer so deferred and payable to the Eligible Director
by the Average Fair Market Value of a share of Common Stock as of June 30 of the
applicable year.

         (b)   ELECTIVE DEFERRALS.  If an Eligible Director has made a Stock
Unit election under Section 4.2, the Committee shall, as of the end of the
semi-annual period in which such Compensation was earned and would otherwise be
paid, credit the Eligible Director's Stock Unit Account with an amount of Units
determined by dividing the applicable portion of the Eligible Director's
Retainer and Meeting and Other Fees (after crediting any interest that would
have been credited as of such date if such amounts had been deferred into a Cash
Account) by the Fair Market Value of a share of Common Stock as of the
applicable June 30 or December 31.

         (c)   LIMITATIONS ON RIGHTS ASSOCIATED WITH UNITS.  An Eligible
Director's Stock Unit Account shall be a memorandum account on the books of the
Company.  The Units credited to an Eligible Director's Stock Unit Account shall
be used solely as a device for the determination of the number of shares of
Common Stock to be eventually distributed to such Eligible Director in
accordance with this Plan.  The Units shall not be treated as property or as a
trust fund of any kind.  No Eligible Director shall be entitled to any voting or
other stockholder rights with respect to Units granted or credited under this
Plan.  The number of Units credited (and the Common Stock to which the Eligible
Director is entitled under this Plan) shall be subject to adjustment in
accordance with Section 5.6.


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<PAGE>


         5.3.  DIVIDEND EQUIVALENT CREDITS TO STOCK UNIT ACCOUNT.  As of June
30 or December 31, as the case may be, an Eligible Director's mandatory and any
elective Stock Unit Accounts shall be credited with additional Units in an
amount equal to the amount of the Dividend Equivalents representing dividends
paid during the preceding six months on that number of shares equal to the
aggregate Stock Units in the Participant's Stock Unit Account as of the
preceding December 31 or June 30, as the case may be, divided by the Fair Market
Value of a share of Common Stock as of the applicable June 30 or December 31, as
the case may be.

         5.4.  IMMEDIATE VESTING AND ACCELERATED CREDITING.

         (a)   UNITS AND OTHER AMOUNTS VEST IMMEDIATELY.  All Units or other
amounts credited to one or more of an Eligible Director's Stock Unit or Cash
Accounts (including any Rollover Account) shall be at all times fully vested.

         (b)   ACCELERATION OF CREDITING OF ACCOUNTS.  The crediting of the
rights of each Eligible Director in respect of Accounts shall be accelerated if
an Eligible Director ceases to be a member of the Board.  In such case: (1) the
amount of cash that would have been credited as the next quarter end shall be
prorated based on the number of full weeks of service during the applicable
period; and (2) the number of Units that would have been credited to the
Eligible Director's Stock Unit Accounts as of the next June 30 or December 31,
as the case may be, shall be prorated based on the number of full weeks of
service during the applicable period.  For these purposes, the Award Date shall
be deemed to be the date of termination of service.

         5.5.  DISTRIBUTION OF BENEFITS.

         (a)   COMMENCEMENT OF BENEFIT DISTRIBUTION.  Each Eligible Director
shall be entitled to receive a distribution of his or her Accounts upon his or
her termination of service on the Board.  Notwithstanding the foregoing, the
distribution of each Eligible Director's Rollover Account shall be governed by
Section 8.8.

         (b)   MANNER OF DISTRIBUTION.  The benefits payable under this Plan
shall be distributed to the Eligible Director (or, in the event of his or her
death, the Eligible Director's Beneficiary) in a lump sum, or, subject to
Sections 8.6 and 8.9, as permitted by this Section 5.5(b).  Each Eligible
Director may elect in writing on forms provided by the Company  at the time of
making his or her deferral election under Article IV or (subject to Sections 8.6
and 8.9) at least 12 months in advance of the date benefits become distributable
under Section 5.5(a) to receive a distribution of his or her benefits in up to
five


                                          7

<PAGE>

annual installments.  Such installment payments shall commence as of the date
benefits become distributable under Section 5.5(a).  Notwithstanding the
foregoing, if the balance remaining in an Eligible Director's Cash Account is
less than $5,000 or, if the number of Units remaining in the Eligible Director's
Stock Unit Accounts is less than 100, then such remaining balances shall be
distributed in a lump sum.

         (c)   EFFECT OF CHANGE IN CONTROL EVENT.  Notwithstanding Sections
5.5(a) and (b), if a Change in Control Event and a termination of service has
occurred or shall occur, the Eligible Director's Accounts (including accelerated
benefits under Section 5.4(b)) shall be distributed immediately in a lump sum.

         (d)   FORM OF DISTRIBUTION.  Stock Units credited to an Eligible
Director's Stock Unit Account shall be distributed in an equivalent whole number
of shares of the Company's Common Stock.  Fractions shall be disregarded.
Amounts credited to an Eligible Director's Cash Account, including any Rollover
Account, shall be distributed in cash.

         5.6.  ADJUSTMENTS IN CASE OF CHANGES IN COMMON STOCK.  If any stock
dividend, stock split, recapitalization, merger, consolidation, combination or
other reorganization, exchange of shares, sale of all or substantially all of
the assets of the Company, split-up, split-off, spin-off, extraordinary
redemption, liquidation or similar change in capitalization or any distribution
to holders of the Company's Common Stock (other than cash dividends and cash
distributions) shall occur, proportionate and equitable adjustments consistent
with the effect of such event of stockholders generally (but without duplication
of benefits if Dividend Equivalents are credited) shall be made in the number
and type of shares of Common Stock or other securities, property and/or rights
contemplated hereunder and of rights in respect of Units and Accounts credited
under this Plan so as to preserve the benefits intended.

         5.7.  COMPANY'S RIGHT TO WITHHOLD.  The Company shall satisfy any
state or federal income tax withholding obligation arising upon distribution of
an Eligible Director's Accounts by reducing the amount of cash or the number of
shares of Common Stock otherwise deliverable to the Eligible Director, as the
case may be.  The appropriate number of shares required to satisfy such tax
withholding obligation in the case of Stock Units will be based on the Fair
Market Value of a share of Common Stock on the day prior to the date of
distribution.  If the Company, for any reason, cannot satisfy the withholding
obligation in accordance with the preceding sentence, the Eligible


                                          8

<PAGE>

Director shall pay or provide for payment in cash of the amount of any taxes
which the Company may be required to withhold with respect to the benefits
hereunder.

         5.8   STOCKHOLDER APPROVAL.  This Plan, and all the elections, actions
and accruals with respect to Stock Units and Dividend Equivalents made prior to
stockholder approval, shall be subject to approval of this Plan by the
stockholders of the Company.  Notwithstanding anything else contained herein to
the contrary, if stockholder approval of this Plan is not obtained by December
31, 1996, this Plan and all provisions of and elections under this Plan shall be
deemed rescinded.


                                      ARTICLE VI
                                    ADMINISTRATION


         6.1.  THE ADMINISTRATOR.  The Committee hereunder shall consist of the
Board or two (2) or more Disinterested Directors appointed from time to time by
the Board to serve at its pleasure.  Any member of the Committee may resign by
delivering a written resignation to the Board.  Members of the Committee shall
not receive any additional compensation for administration of this Plan.

         6.2.  COMMITTEE ACTION.   A member of the Committee shall not vote or
act upon any matter which relates solely to himself or herself as a Participant
in this Plan.  Action of the Committee with respect to the administration of
this Plan shall be taken pursuant to a majority vote or by unanimous written
consent of its members.

         6.3.  RIGHTS AND DUTIES.  Subject to the limitations of this Plan, the
Committee shall be charged with the general administration of this Plan and the
responsibility for carrying out its provisions, and shall have powers necessary
to accomplish those purposes, including, but not by way of limitation, the
following:

         (a)   To construe and interpret this Plan;

         (b)   To resolve any questions concerning the amount of benefits
payable to a Participant (except that no member of the Committee shall
participate in a decision relating solely to his or her own benefits);

         (c)   To make all other determinations required by this Plan;


                                          9

<PAGE>

         (d)   To maintain all the necessary records for the administration of
this Plan; and

         (e)   To make and publish forms, rules and procedures for the
administration of this Plan.

         The determination of the Committee made in good faith as to any
disputed question or controversy and the Committee's determination of benefits
payable to Eligible Directors shall be conclusive.  In performing its duties,
the Committee shall be entitled to rely on information, opinions, reports or
statements prepared or presented by:  (i) officers or employees of the Company
whom the Committee believes to be reliable and competent as to such matters; and
(ii) counsel (who may be employees of the Company), independent accountants and
other persons as to matters which the Committee believes to be within such
persons' professional or expert competence.  The Committee shall be fully
protected with respect to any action taken or omitted by it in good faith
pursuant to the advice of such persons.  The Committee may delegate ministerial,
bookkeeping and other non-discretionary functions to individuals who are
officers or employees of the Company.

         6.4.  INDEMNITY AND LIABILITY.  All expenses of the Committee shall be
paid by the Company and the Company shall furnish the Committee with such
clerical and other assistance as is necessary in the performance of its duties.
No member of the Committee shall be liable for any act or omission of any other
member of the Committee nor for any act or omission on his or her own part,
excepting only his or her own willful misconduct or gross negligence.  To the
extent permitted by law, the Company shall indemnify and save harmless each
member of the Committee against any and all expenses and liabilities arising out
of his or her membership on the Committee, excepting only expenses and
liabilities arising out of his or her own willful misconduct or gross
negligence, as determined by the Board.


                                     ARTICLE VII
                             PLAN CHANGES AND TERMINATION


         7.1  AMENDMENTS.  The Board shall have the right to amend this
Plan in whole or in part from time to time or may at any time suspend or
terminate this Plan; PROVIDED, however, that, except as contemplated by Section
5.8, no amendment or termination shall cancel or otherwise adversely affect in
any way, without his or her written consent, any Eligible Director's rights with
respect to Stock Units and Dividend Equivalents credited to his or her Stock
Unit Accounts (assuming solely for such purposes a


                                          10


<PAGE>

voluntary termination of services as of the date of such amendment or
termination) or to any amounts previously credited (or that in such
circumstances would be credited) to his or her Cash Account, including any
Rollover Account.  Any amendments authorized hereby shall be stated in an
instrument in writing, and all Eligible Directors shall be bound thereby upon
receipt of notice thereof.  Notwithstanding the preceding, the provisions of
this Plan that determine the amount, price or timing of benefits related to
Stock Units or Dividend Equivalents shall not be amended more than once every
six months (other than as may be necessary to conform to any applicable changes
in the Code or the rules thereunder), unless such amendment would be consistent
with the provisions of Rule 16b-3(c)(2)(ii) (or any successor provision)
promulgated under the Exchange Act.

         7.2.  TERM.  It is the current expectation of the Company that
this Plan shall be continued for a period of 10 years after the Effective 
Date, but continuance of this Plan is not assumed as a contractual obligation 
of the Company.  In the event that the Board of Directors decides to 
discontinue or terminate this Plan, it shall notify the Committee and 
Participants in this Plan of its action in  writing, and this Plan shall be 
terminated at the time therein set forth.  All Participants shall be bound 
thereby.  In such event, the then credited benefits of a Participant 
(including any accelerated benefits under Section 5.4) shall be distributed 
at the time(s) and in the manner elected and provided under Section 5.5.


                                     ARTICLE VIII
                                    MISCELLANEOUS


         8.1.  LIMITATION ON ELIGIBLE DIRECTORS' RIGHTS.  Participation in this
Plan shall not give any person the right to continue to serve as a member of the
Board or any rights or interests other than as herein provided.  No Participant
shall have any right to any payment or benefit hereunder except to the extent
provided in this Plan.  This Plan shall create only a contractual obligation on
the part of the Company as to such amounts and shall not be construed as
creating a trust.  This Plan, in and of itself, has no assets.  Participants
shall have only the rights of a general unsecured creditor of the Company with
respect to amounts credited and benefits payable, if any, on their Cash Accounts
and rights no greater than the right to receive the Common Stock (or equivalent
value) as a general unsecured creditor.


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<PAGE>

         8.2.  BENEFICIARIES.

         (a)   BENEFICIARY DESIGNATION.  Upon forms provided by and subject to
conditions imposed by the Company, each Participant may designate in writing the
Beneficiary or Beneficiaries (as defined in Section 8.2(b)) whom such
Participant desires to receive any amounts payable under this Plan after his or
her death.  The Company and the Committee may rely on the Participant's
designation of a Beneficiary or Beneficiaries last filed in accordance with the
terms of this Plan.

         (b)   DEFINITION OF BENEFICIARY.  A Participant's "Beneficiary" or
"Beneficiaries" shall be the person, persons, trust or trusts (or similar
entity) designated by the Participant or, in the absence of a designation,
entitled by will or the laws of descent and distribution to receive the
Participant's benefits under this Plan in the event of the Participant's death,
and shall mean the Participant's executor or administrator if no other
Beneficiary is identified and able to act under the circumstances.

         8.3.  BENEFITS NOT ASSIGNABLE; OBLIGATIONS BINDING UPON SUCCESSORS.
Benefits of a Participant under this Plan shall not be assignable or
transferable and any purported transfer, assignment, pledge or other encumbrance
or attachment of any payments or benefits under this Plan, or any interest
therein, other than by operation of law or pursuant to Section 8.2, shall not be
permitted or recognized.  Obligations of the Company under this Plan shall be
binding upon successors of the Company.

         8.4.  GOVERNING LAW; SEVERABILITY.  The validity of this Plan or any
of its provisions shall be construed, administered and governed in all respects
under and by the laws of the State of California.  If any provisions of this
instrument shall be held by a court of competent jurisdiction to be invalid or
unenforceable, the remaining provisions hereof shall continue to be fully
effective.

         8.5.  COMPLIANCE WITH LAWS.  This Plan and the offer, issuance and
delivery of shares of Common Stock and/or the payment of money through the
deferral of compensation under this Plan are subject to compliance with all
applicable federal and state laws, rules and regulations (including but not
limited to state and federal securities law) and to such approvals by any
listing, agency or any regulatory or governmental authority as may, in the
opinion of counsel for the Company, be necessary or advisable in connection
therewith.  Any securities delivered under this Plan shall be subject to such
restrictions, and the person acquiring such securities shall, if requested by
the


                                          12

<PAGE>

Company, provide such assurances and representations to the Company as the
Company may deem necessary or desirable to assure compliance with all applicable
legal requirements.

         8.6.  PLAN CONSTRUCTION.  It is the intent of the Company that this
Plan satisfy and be interpreted in a manner that satisfies the applicable
requirements of Rule 16b-3 promulgated under the Exchange Act ("Rule 16b-3") so
that (i) Eligible Directors remain "disinterested" as defined in Rule 16b-3 for
purposes of administering other stock plans of the Company; and (ii) mandatory
deferrals and, to the extent elections are timely made, elective deferrals will
be entitled to the benefits of Rule 16b-3 or other exemptive rules under Section
16 of the Exchange Act and will not be subjected to avoidable liability
thereunder.  Any contrary interpretation shall be avoided.

         8.7.  HEADINGS NOT PART OF PLAN.  Headings and subheadings in this
Plan are inserted for reference only and are not to be considered in the
construction of the provisions hereof.

         8.8  RELATIONSHIP TO THE 1993 DEFERRED COMPENSATION PLAN.  Subject to
Section 5.8, this Plan supersedes in its entirety the 1993 Board of Directors
Deferred Compensation Plan (the "1993 Plan").  As of the date of stockholder
approval of this Plan, accrued balances under the 1993 Plan shall be credited to
a Cash Account under this Plan and such balances shall thereafter be credited in
accordance with the provisions of this Plan.  Payout elections under the 1993
Plan shall be conformed to the nearest equivalent under this Plan.

         8.9   IRREVOCABILITY OF PAYOUT ELECTIONS.  Subject to Section 8.6, a
Participant may, subject to the approval of the Committee, prospectively change
an election under Section 5.5(b) by a subsequent election that will take effect
at least 12 months after the subsequent election is received by the Company if,
in the opinion of Counsel to the Company, the subsequent election would not
adversely effect the disinterested administration of other plans of the Company
or the availability of any exemption available under Rule 16b-3 under the
Exchange Act for other Participants in this Plan or the efficacy of deferrals
under the Code in respect of other Participants in this Plan.  The Committee
may, subject to Sections 8.5 and 8.6, permit elections by Participants that
would not qualify for exemption under Section 16(b) of the Exchange Act, so long
as the disinterested administration of other stock plans of the Company for
purposes of Rule 16b-3 is not compromised and the availability of any exemption
thereunder for other directors under this Plan is not compromised.


                                          13

<PAGE>
                                   DETACH HERE                   DOL 4
                                       
                            DOLE FOOD COMPANY, INC.
                            PROXY FOR COMMON STOCK
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
P
R        The undersigned hereby appoints DAVID H. MURDOCK, DAVID A. DE LORENZO 
O   and J. BRETT TIBBITTS, and each of them, as Proxies, each with full power
X   of substitution, and each with all powers that the undersigned would possess
Y   if personally present, to vote all of the shares of Common Stock of Dole 
    Food Company, Inc. (the "Company") which the undersigned may be entitled 
    to vote at the Annual Meeting of Stockholders of the Company to be held 
    at the Park Hyatt Hotel, 2151 Avenue of the Stars, Los Angeles, 
    California on Thursday, May 9, 1996, at 10:00 a.m. local time, and any 
    adjournments thereof. The undersigned instructs each of said Proxies, or 
    their substitutes, to vote as specified by the undersigned on the reverse 
    side and to vote in such manner as they may determine on any other matters 
    which may properly come before the meeting as indicated in the Notice of 
    Annual Meeting of Stockholders and Proxy Statement, receipt of which is
    hereby acknowledged.

    Election of Directors. Nominees
    
    Elaine L. Chao, Mike Curb, David A. DeLorenzo, Richard M. Ferry,
    James F. Gary, Zoltan Merszei and David H. Murdock.
                                       
           (IMPORTANT - TO BE SIGNED AND DATED ON REVERSE SIDE)
                                                                     -----------
      PLEASE VOTE, SIGN, DATE AND PROMPTLY RETURN THIS CARD          SEE REVERSE
                IN THE ENCLOSED PREPAID ENVELOPE                         SIDE
                                                                     -----------

<PAGE>

[LOGO]

           The National Cancer Institute says... "Stock-up on fruits and
           vegetables for taste, convenience, and nutrition! Eat 5 servings
           every day. Take the 5 A Day Challenge!"

                                                                        [LOGO]


                                    DETACH HERE                           DOL 2

    PLEASE MARK
/X/ VOTES AS IN
    THIS EXAMPLE.

    THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED AS DIRECTED OR, IF NO 
    DIRECTION IS MADE, FOR ITEMS 1, 2, 3 AND 4 AND AS SAID PROXIES DEEM 
    ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE TIME MEETING.

         The Board of Directors recommends a vote FOR items 1, 2, 3 and 4.

<TABLE>
    <S>                                           <C>                                   <C>      <C>          <C>
                                                                                        FOR      AGAINST      ABSTAIN
    1. ELECTION OF DIRECTORS                       2. Approve an amendment to the      / /        / /          / /
       (see reverse)                                  Company's 1991 Stock Option
                                                      and Award Plan to increase
                   FOR        WITHHELD                the number of shares available
                   / /          / /                   under the Plan by 2,500,000
                                                      and to make certain other
                                                      amendments to the Plan.
                                                                                         FOR      AGAINST      ABSTAIN
                                                   3. Approve the Company's Non-         / /        / /          / /
                                                      Employee Directors Deferred
                                                      Stock and Cash Compensation
                                                      Plan.
                                                                                         FOR      AGAINST      ABSTAIN
/ /                                                4. Elect Arthur Andersen LLP as       / /        / /          / /
For all nominees except as noted above                independent public accountants
                                                      and auditors for the 1996
                                                      fiscal year.

                                                                                                   MARK HERE
                                                                                                 FOR ADDRESS     / /
                                                                                                  CHANGE AND
                                                                                                NOTE AT LEFT

                                                   NOTE: Please sign exactly as your name appears on this
                                                   proxy card. If shares are held jointly, each holder should
                                                   sign. Executors, administrators, trustees, guardians,
                                                   attorneys and agents should give their full titles. If
                                                   shareholder is a corporation, sign in full corporate name
                                                   by the authorized officer.

Signature: ------------------------- Date: -------------- Signature: ---------------------- Date:  ----------------

</TABLE>



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