COCA COLA CO
SC 13D/A, 1999-10-19
BEVERAGES
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                               UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                               SCHEDULE 13D
                 Under the Securities Exchange Act of 1934
                            (Amendment No. 19)*

                    Coca-Cola Bottling Co. Consolidated
                             (Name of Issuer)

                  Common Stock, Par Value $1.00 Per Share
                      (Title of Class of Securities)

                                 191098102
                              (CUSIP Number)


                             James E. Chestnut
             Senior Vice President and Chief Financial Officer
                           The Coca-Cola Company
                            One Coca-Cola Plaza
                          Atlanta, Georgia 30313
                               (404)676-2121
               (Name, Address and Telephone Number of Person
             Authorized to Receive Notices and Communications)

                              With a copy to:
                         Carol Crofoot Hayes, Esq.
                           The Coca-Cola Company
                            One Coca-Cola Plaza
                          Atlanta, Georgia 30313
                               (404) 676-2121

                             October 19, 1999
          (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(e),(f) or (g), check the
following box [  ].

* The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the
subject class of securities, and for any subsequent amendment containing
information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page
shall not be deemed to be "filed" for the purpose of Section 18 of the
Securities Exchange Act of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall be subject to all other
provisions of the Act (however, see the Notes).


                           Page 1 of 21

<PAGE>

                               SCHEDULE 13D

     CUSIP No.  - 191098102

     1    NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          The Coca-Cola Company
          58-0628465

     2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ X ]
                                                            (b) [   ]

     3    SEC USE ONLY

     4    SOURCE OF FUNDS*
          OO

     5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
          PURSUANT TO ITEMS 2(d) OR 2(e)
          N/A                                                   [   ]

     6    CITIZENSHIP OR PLACE OF ORGANIZATION
          State of Delaware

  NUMBER OF    7   SOLE VOTING POWER
   SHARES          None
 BENEFICIALLY
   OWNED BY    8   SHARED VOTING POWER
    EACH           1,984,495 shares of Common Stock, $1.00 par value per share
  REPORTING
   PERSON      9   SOLE DISPOSITIVE POWER
    WITH           1,984,495 shares of Common Stock, $1.00 par value per share

               10  SHARED DISPOSITIVE POWER
                   None

     11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          1,984,495 shares of Common Stock, $1.00 par value per share

     12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
          CERTAIN SHARES*                                       [   ]

     13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
          31.05%

     14   TYPE OF REPORTING PERSON*
          CO


                   *SEE INSTRUCTIONS BEFORE FILLING OUT


                           Page 2 of 21

<PAGE>

                               SCHEDULE 13D

     CUSIP No.  - 191098102

     1    NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          The Coca-Cola Trading Company
          59-1764184

     2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ X ]
                                                            (b) [   ]

     3    SEC USE ONLY

     4    SOURCE OF FUNDS*
          OO

     5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
          PURSUANT TO ITEMS 2(d) OR 2(e)
          N/A                                                   [   ]

     6    CITIZENSHIP OR PLACE OF ORGANIZATION
          State of Delaware


  NUMBER OF    7   SOLE VOTING POWER
   SHARES          None
 BENEFICIALLY
   OWNED BY    8   SHARED VOTING POWER
    EACH           1,984,495 shares of Common Stock, $1.00 par value per share
  REPORTING
   PERSON      9   SOLE DISPOSITIVE POWER
    WITH           1,984,495 shares of Common Stock, $1.00 par value per share

               10  SHARED DISPOSITIVE POWER
                   None

     11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          1,984,495 shares of Common Stock, $1.00 par value per share

     12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
          CERTAIN SHARES*                                       [   ]

     13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
          31.05%

     14   TYPE OF REPORTING PERSON*
          CO


                   *SEE INSTRUCTIONS BEFORE FILLING OUT


                           Page 3 of 21

<PAGE>

                          SCHEDULE 13D

     CUSIP No.  - 191098102

     1    NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          Coca-Cola Oasis, Inc.
          88-0320762

     2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ X ]
                                                            (b) [   ]

     3    SEC USE ONLY

     4    SOURCE OF FUNDS*
          OO

     5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
          PURSUANT TO ITEMS 2(d) OR 2(e)
          N/A                                                   [   ]

     6    CITIZENSHIP OR PLACE OF ORGANIZATION
          State of Delaware


  NUMBER OF    7   SOLE VOTING POWER
   SHARES          None
 BENEFICIALLY
   OWNED BY    8   SHARED VOTING POWER
    EACH           1,984,495 shares of Common Stock, $1.00 par value per share
  REPORTING
   PERSON      9   SOLE DISPOSITIVE POWER
    WITH           1,984,495 shares of Common Stock, $1.00 par value per share

               10  SHARED DISPOSITIVE POWER
                   None

     11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          1,984,495 shares of Common Stock, $1.00 par value per share

     12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
          CERTAIN SHARES*                                       [   ]

     13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
          31.05%

     14   TYPE OF REPORTING PERSON*
          CO


              *SEE INSTRUCTIONS BEFORE FILLING OUT


                           Page 4 of 21

<PAGE>
                          SCHEDULE 13D

CUSIP No.  - 191098102

     1    NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          Carolina Coca-Cola Bottling Investments, Inc.
          58-2056767

     2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ X ]
                                                            (b) [   ]

     3    SEC USE ONLY

     4    SOURCE OF FUNDS*
          OO

     5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
          PURSUANT TO ITEMS 2(d) OR 2(e)
          N/A                                                   [   ]

     6    CITIZENSHIP OR PLACE OF ORGANIZATION
          State of Delaware


  NUMBER OF    7  SOLE VOTING POWER
   SHARES         None
 BENEFICIALLY
   OWNED BY    8  SHARED VOTING POWER
    EACH          1,984,495 shares of Common Stock, $1.00 par value per share
  REPORTING
   PERSON      9  SOLE DISPOSITIVE POWER
    WITH          1,984,495 shares of Common Stock, $1.00 par value per share

              10  SHARED DISPOSITIVE POWER
                  None

     11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          1,984,495 shares of Common Stock, $1.00 par value per share

     12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
          CERTAIN SHARES*                                       [   ]

     13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
          31.05%

     14   TYPE OF REPORTING PERSON*
          CO

              *SEE INSTRUCTIONS BEFORE FILLING OUT


                           Page 5 of 21


<PAGE>

                        AMENDMENT NO. 19
                               TO
        STATEMENT PURSUANT TO RULE 13d-1 AND RULE 13d-2
                             OF THE
                 GENERAL RULES AND REGULATIONS
                           UNDER THE
                SECURITIES EXCHANGE ACT OF 1934


     This Amendment No. 19 amends and supplements the original Schedule 13D
filed on May 18, 1987 by The Coca-Cola Company, as amended by Amendments 1
through 18 (the "Schedule 13D").  Terms used herein and not otherwise defined
shall have the meanings given such terms in the Schedule 13D.

ITEM 2.    IDENTITY AND BACKGROUND

     Item 2 is hereby amended and restated as follows:

     This statement is being filed by The Coca-Cola Company, and three of
     The Coca-Cola Company's direct or indirect wholly owned subsidiaries,
     namely The Coca-Cola Trading Company ("Trading Company"), Coca-Cola
     Oasis, Inc. ("Oasis") and Carolina Coca-Cola Bottling Investments, Inc.
     ("Carolina," and together with The Coca-Cola Company, Trading Company
     and Oasis, the "Reporting Persons").  Each of the Reporting Persons is
     a Delaware corporation, having its principal executive offices at One
     Coca-Cola Plaza, Atlanta, Georgia 30313, telephone (404)676-2121.
     Carolina is a direct wholly owned subsidiary of Oasis, Oasis is a
     direct wholly owned subsidiary of Trading Company, and Trading Company
     is a direct wholly owned subsidiary of The Coca-Cola Company.

     The Coca-Cola Company is the largest manufacturer, distributor and
     marketer of soft drink concentrates and syrups in the world, as well as
     the world's largest distributor and marketer of juice and juice-drink
     products.

     Certain information with respect to the directors and executive
     officers of the Reporting Persons is set forth in Exhibit A(99.1)
     attached hereto, including each director's and executive officer's
     business address, present principal occupation or employment,
     citizenship and other information.

     None of the Reporting Persons nor, to the best of their knowledge, any
     director, executive officer or controlling person of any Reporting
     Person has, during the last five years, been (a) convicted in a
     criminal proceeding (excluding traffic violations or similar
     misdemeanors), or (b) a party to a civil proceeding of a judicial or
     administrative body of competent jurisdiction as a result of which
     proceeding any Reporting Person or any director, executive officer or
     controlling person of any Reporting Person was or is subject to a
     judgment, decree or final order enjoining future violations of, or
     prohibiting or mandating activities subject to, or finding any
     violation with respect to federal or state securities laws.


                           Page 6 of 21


<PAGE>

ITEM 4.    PURPOSE OF TRANSACTION

     Item 4 is hereby amended and supplemented by adding to the information
previously filed under this Item the following:

          Piedmont Coca-Cola Bottling Partnership (formerly known as CCBCC
     Coca-Cola Bottling Partnership and Carolina Coca-Cola Bottling
     Partnership, and called the "Partnership" in this Amendment), was
     formed pursuant to a Partnership Agreement dated July 2, 1993
     ("Partnership Agreement") between Carolina Coca-Cola Bottling
     Investments, Inc., a subsidiary of The Coca-Cola Company (the "KO
     Subsidiary"), and subsidiaries of Coca-Cola Bottling Co. Consolidated
     ("Coke Consolidated").  Section 19.1 of the Partnership Agreement
     provides that the Coke Consolidated subsidiaries will use their best
     efforts to purchase the interest of the KO Subsidiary between the sixth
     and eighth anniversaries of the date of the Partnership Agreement. In
     discussions pursuant to Section 19.1 of the Partnership Agreement,
     representatives of The Coca-Cola Company and Coke Consolidated have
     identified the following transaction structure as one that may meet all
     parties' objectives:

          1. The Partnership would redeem all of KO Subsidiary's ownership
             interest in the Partnership in exchange for the transfer to KO
             Subsidiary of all of the outstanding stock of a subsidiary of
             the Partnership (the "Acquired Subsidiary"), which Acquired
             Subsidiary would own shares of a class of non-voting preferred
             stock of Coke Consolidated with a value of $118 million and
             having a dividend yield of 4.3%.

          2. As part of the transaction, it is anticipated that the
             Partnership would borrow $118 million from commercial lenders.

          The Coca-Cola Company representatives have now received
     management approval to begin negotiation of definitive transaction
     documents, and the parties desire to close the transaction under
     consideration prior to December 31, 1999.  However, until definitive
     documentation is executed, the parties have no binding legal obligation
     to close the proposed transaction.  There can be no assurance that an
     agreement with respect to such a transaction will be reached, or, if an
     agreement is reached, that its terms will be on terms consistent with
     those described above or that any transaction will be consummated.

          KO invests in bottling operations such as Coke Consolidated in
     order to maximize the strength and efficiency of KO's production,
     distribution and marketing systems around the world.  In line with this
     bottling strategy, KO regularly reviews its options relating to its
     investments in bottling operations throughout the world, including its
     investment in Coke Consolidated.  As part of this review, KO from time
     to time may consider, evaluate and propose various possible transactions
     involving Coke Consolidated or its subsidiaries, which could include,
     without limitation:


                           Page 7 of 21

<PAGE>

         (i) the possible acquisition of additional securities of Coke
             Consolidated, or the disposition of securities of Coke
             Consolidated;

        (ii) possible extraordinary corporate transactions (such as a
             merger, consolidation or reorganization) involving Coke
             Consolidated or any of its subsidiaries, including with other
             bottling companies in which one or more of the Reporting
             Persons may have a direct or indirect equity interest; or

       (iii) the possible acquisition by Coke Consolidated or its
             subsidiaries of assets or interests in one or more bottling
             companies, including other bottling companies in which one or
             more of the Reporting Persons may have a direct or indirect
             equity interest, or the possible sale of assets or bottling
             operations by Coke Consolidated or its subsidiaries.

ITEM 7.    MATERIAL TO BE FILED AS EXHIBITS

     Item 7 is hereby amended by adding and supplemented by adding to the
information previously filed under this Item the following:

     Exhibit A (99.1) -   Directors and Executive Officers of
                          the Reporting Persons


                           Page 8 of 21

<PAGE>

                           SIGNATURES

After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this
statement is true, complete and correct.

                                        THE COCA-COLA COMPANY


                                        By: /s/ JAMES E. CHESTNUT
                                           --------------------------------
                                           James E. Chestnut
                                           Senior Vice President and
                                            Chief Financial Officer

Date: October 19, 1999

                                        THE COCA-COLA TRADING COMPANY


                                        By: /s/ JAMES E. CHESTNUT
                                           --------------------------------
                                           James E. Chestnut
                                           Vice President and
                                            Chief Financial Officer

Date: October 19, 1999

                                        COCA-COLA OASIS, INC.


                                        By: /s/ JAMES E. CHESTNUT
                                           --------------------------------
                                           James E. Chestnut
                                           Chief Financial Officer

Date: October 19, 1999
                                        CAROLINA COCA-COLA BOTTLING
                                        INVESTMENTS, INC.


                                        By: /s/ JAMES E. CHESTNUT
                                           --------------------------------
                                           James E. Chestnut
                                           Vice President and
                                            Chief Financial Officer

Date: October 19, 1999


                           Page 9 of 21

<PAGE>

                         EXHIBIT INDEX



EXHIBIT                   DESCRIPTION
- -------                   -----------

 A (99.1)      Directors and Executive Officers of the
               Reporting Persons


                           Page 10 of 21


                                               EXHIBIT A (99.1)



     DIRECTORS AND EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY

     Set forth below is the name, business address and present
occupation or employment of each director and executive officer of
The Coca-Cola Company.  Except as indicated below, each such person
is a citizen of the United States.  None of the directors and
executive officers named below beneficially owns any Common Stock
or Class B Common Stock of Coca-Cola Bottling Co. Consolidated.
Directors of The Coca-Cola Company who are also executive officers
of The Coca-Cola Company are indicated by an asterisk.  Except as
indicated below, the business address of each executive officer of
The Coca-Cola Company is One Coca-Cola Plaza, Atlanta, Georgia
30313.

DIRECTORS OF THE COCA-COLA COMPANY

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

M. Douglas Ivester*  Chairman of the Board of
                     Directors and Chief
                     Executive Officer of
                     The Coca-Cola Company

Herbert A. Allen     President, Chief Executive     Allen & Company
                     Officer and Managing            Incorporated
                     Director of Allen & Company    711 Fifth Avenue
                     Incorporated, a privately      New York, NY 10022
                     held investment banking
                     firm

Ronald W. Allen      Consultant to and advisory     Monarch Tower
                     director of Delta Air Lines,   Suite 1745
                     Inc., a major U.S. air         3424 Peachtree Road, N.E.
                     transportation company         Atlanta, GA 30326

Cathleen P. Black    President of Hearst            Hearst Magazines
                     Magazines, a unit of The       959 8th Avenue
                     Hearst Corporation, a major    New York, NY 10019
                     media and communications
                     company

Warren E. Buffett    Chairman of the Board of       Berkshire Hathaway Inc.
                     Directors and Chief            1440 Kiewit Plaza
                     Executive Officer of           Omaha, NE 68131
                     Berkshire Hathaway Inc., a
                     diversified holding company


                           Page 11 of 21

<PAGE>

DIRECTORS OF THE COCA-COLA COMPANY (continued)

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

Susan B. King        Leader in Residence, Hart      Hart Leadership Program
                     Leadership Program, Sanford    Terry Sanford Institute
                     Institute of Public Policy,     of Public Policy
                     Duke University, a program     Duke University
                     for the development and        Box 90248
                     advancement of leadership      Durham, NC 27708-0248
                     and management skills in
                     the public and private
                     sectors

Donald F. McHenry    Distinguished Professor in     The IRC Group, LLC
                     the Practice of Diplomacy      1320 19th Street, N.W.
                     at the School of Foreign       Suite 410
                     Service, Georgetown            Washington, D.C. 20036
                     University; President of
                     The IRC Group, LLC, a New
                     York City and Washington,
                     D.C. consulting firm

Sam Nunn             Partner in the law firm of     King & Spalding
                     King & Spalding since          191 Peachtree Street
                     January 1997                   Atlanta, GA 30303-1763

Paul F. Oreffice     Retired as Chairman of the     P.O. Box 4846
                     Board of Directors of The      Scottsdale, AZ 85261
                     Dow Chemical Company in
                     1992 (The Dow Chemical
                     Company is a diversified
                     chemical, metals, plastics
                     and packaging company)

James D. Robinson    Chairman and Chief             J.D. Robinson Inc.
III                  Executive Officer of RRE       126 East 56th Street
                     Investors, LLC, a private      22nd Floor
                     venture investment firm;       New York, NY 10022
                     Chairman of Violy, Byorum &
                     Partners Holdings, LLC, a
                     private firm specializing
                     in financial advisory and
                     investment banking
                     activities in Latin America;
                     President of J.D. Robinson
                     Inc., a strategic advisory
                     company


                           Page 12 of 21

<PAGE>

DIRECTORS OF THE COCA-COLA COMPANY (continued)

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

Peter V. Ueberroth   Investor and Managing          The Contrarian Group,
                     Director, The Contrarian        Inc.
                     Group, Inc., a management      1071 Camelback Street
                     company                        Suite 111
                                                    Newport Beach, CA 92660

James B. Williams    Chairman of the Executive      SunTrust Banks, Inc.
                     Committee of SunTrust Banks,   P.O. Box 4418
                     Inc., a bank holding company   Atlanta, GA 30302


EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

William P. Casey     Senior Vice President and
                     President of the Greater
                     Europe Group

Ralph H. Cooper      Senior Vice President and      The Minute Maid Company
                     President and Chief            2000 St. James Place
                     Executive Officer of           Houston, TX 77056
                     The Minute Maid Company

Douglas N. Daft      Senior Vice President and
                     President of the Middle and
                     Far East Group

                     Mr. Daft is a citizen of
                     Australia.

Timothy J. Haas      Senior Vice President and
                     President of the Latin
                     America Group

Jack L. Stahl        Senior Vice President and
                     President of the North
                     America Group

Carl Ware            Senior Vice President and
                     President of the Africa
                     Group


                           Page 13 of 21

<PAGE>

EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY (continued)

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

Anton Amon           Senior Vice President and
                     Manager of the Product
                     Integrity Division

James E. Chestnut    Senior Vice President and
                     Chief Financial Officer

                     Mr. Chestnut is a citizen
                     of the United Kingdom.

Charles S. Frenette  Senior Vice President and
                     Chief Marketing Officer

Joseph R. Gladden,   Senior Vice President and
Jr.                  General Counsel

George Gourlay       Senior Vice President and
                     Manager of the Technical
                     Operations Division

Michael W. Walters   Vice President of Human Resources

                           Page 14 of 21



<PAGE>

 DIRECTORS AND EXECUTIVE OFFICERS OF THE COCA-COLA TRADING COMPANY

     Set forth below is the name, business address and present
occupation or employment of each director and executive officer of
The Coca-Cola Trading Company.  Except as indicated below, each
such person is a citizen of the United States.  None of the
directors and executive officers named below beneficially owns any
Common Stock or Class B Common Stock of Coca-Cola Bottling Co.
Consolidated.  Directors of The Coca-Cola Trading Company who are
also executive officers of The Coca-Cola Trading Company are
indicated by an asterisk.  Except as indicated below, the business
address of each executive officer of The Coca-Cola Trading Company
is One Coca-Cola Plaza, Atlanta, Georgia 30313.

DIRECTORS OF THE COCA-COLA TRADING COMPANY

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

M. Douglas Ivester   Chairman of the Board of
                     Directors and Chief
                     Executive Officer of
                     The Coca-Cola Company

James E. Chestnut*   Senior Vice President and
                     Chief Financial Officer of
                     The Coca-Cola Company; Vice
                     President and Chief
                     Financial Officer of
                     The Coca-Cola Trading
                     Company

                     Mr. Chestnut is a citizen
                     of the United Kingdom

Joseph R. Gladden,   Senior Vice President and
Jr.                  General Counsel of
                     The Coca-Cola Company


                           Page 15 of 21

<PAGE>

EXECUTIVE OFFICERS OF THE COCA-COLA TRADING COMPANY

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

Carl K. Kooyoomjian  Assistant Vice President
                     and Director of Global
                     Procurement and Trading of
                     The Coca-Cola Company;
                     President of The Coca-Cola
                     Trading Company

Steve M. Whaley      Vice President and General
                     Tax Counsel of
                     The Coca-Cola Company;
                     Vice President, General
                     Tax Counsel and Assistant
                     Treasurer of The Coca-Cola
                     Trading Company

Vincent M. Gioe      Director of Finance,
                     Global Procurement and
                     Trading of The Coca-Cola
                     Company; Vice President -
                     Finance of The Coca-Cola
                     Trading Company

Kenneth L. Carty     Director of Purchasing,
                     Global Products, Global
                     Procurement and Trading of
                     The Coca-Cola Company;
                     Vice President of
                     The Coca-Cola Trading
                     Company

Dallas A. Hurston    Assistant Vice President
                     and Director, Corporate
                     Real Estate of
                     The Coca-Cola Company;
                     Vice President of
                     The Coca-Cola Trading
                     Company


                           Page 16 of 21

<PAGE>

EXECUTIVE OFFICERS OF THE COCA-COLA TRADING COMPANY (continued)

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

Russell M. Breier    Director, Marketing Finance
                     of The Coca-Cola Company;
                     Vice President of
                     The Coca-Cola Trading
                     Company

Frederick Yochum     Director of General and
                     Administration Procurement,
                     Global Procurement and
                     Trading of The Coca-Cola
                     Company; Vice President of
                     The Coca-Cola Trading
                     Company

Eduardo M. Carreras  Senior Patent and Technology
                     Counsel, Corporate Legal of
                     The Coca-Cola Company;
                     General Counsel of
                     The Coca-Cola Trading
                     Company


                           Page 17 of 21

<PAGE>


      DIRECTORS AND EXECUTIVE OFFICERS OF COCA-COLA OASIS, INC.

     Set forth below is the name, business address, present
occupation or employment of each director and executive officer of
Coca-Cola Oasis, Inc.  Except as indicated below, each such person
is a citizen of the United States.  None of the directors and
executive officers named below beneficially owns any Common Stock
or Class B Common Stock of Coca-Cola Bottling Co. Consolidated.
Directors of Coca-Cola Oasis, Inc. who are also executive officers
of Coca-Cola Oasis, Inc. are indicated by an asterisk.  Except as
indicated below, the business address of each executive officer of
Coca-Cola Oasis, Inc. is One Coca-Cola Plaza, Atlanta, Georgia
30313.

DIRECTORS OF COCA-COLA OASIS, INC.

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

M. Douglas Ivester   Chairman of the Board
                     of Directors and Chief
                     Executive Officer of
                     The Coca-Cola Company

James E. Chestnut*   Senior Vice President
                     and Chief Financial
                     Officer of
                     The Coca-Cola Company;
                     Chief Financial Officer
                     of Coca-Cola Oasis, Inc.

                     Mr. Chestnut is a
                     citizen of the United
                     Kingdom

Charles B. Fruit*    Vice President and
                     Director, Media and
                     Marketing Assets of
                     The Coca-Cola Company;
                     President of Coca-Cola
                     Oasis, Inc.


                           Page 18 of 21

<PAGE>

EXECUTIVE OFFICERS OF COCA-COLA OASIS, INC.

                       PRINCIPAL OCCUPATION
      NAME                 OR EMPLOYMENT              ADDRESS

David M. Taggart     Vice President and
                     Treasurer of
                     The Coca-Cola Company;
                     Vice President and
                     Treasurer of Coca-Cola
                     Oasis, Inc.

Dallas A. Hurston    Assistant Vice President
                     and Director, Corporate
                     Real Estate of
                     The Coca-Cola Company;
                     Vice President of
                     Coca-Cola Oasis, Inc.

W. Dexter Brooks     Senior Staff Counsel,
                     Corporate Legal of
                     The Coca-Cola Company;
                     Vice President and
                     Assistant Secretary of
                     Coca-Cola Oasis, Inc.

Steve M. Whaley      Vice President and General
                     Tax Counsel of
                     The Coca-Cola Company;
                     Vice President and General
                     Tax Counsel of Coca-Cola
                     Oasis, Inc.


                           Page 19 of 21


<PAGE>


        DIRECTORS AND EXECUTIVE OFFICERS OF CAROLINA COCA-COLA
                       BOTTLING INVESTMENTS, INC.

     Set forth below is the name, business address, present
occupation or employment of each director and executive officer of
Carolina Coca-Cola Bottling Investments, Inc.  Except as indicated
below, each such person is a citizen of the United States.  None of
the directors and executive officers named below beneficially owns
any Common Stock or Class B Common Stock of Coca-Cola Bottling Co.
Consolidated.  Directors of Carolina Coca-Cola Bottling
Investments, Inc. who are also executive officers of Carolina
Coca-Cola Bottling Investments, Inc. are indicated by an asterisk.
Except as indicated below, the business address of each executive
officer of Carolina Coca-Cola Bottling Investments, Inc. is
One Coca-Cola Plaza, Atlanta, Georgia 30313.

DIRECTORS OF CAROLINA COCA-COLA BOTTLING INVESTMENTS, INC.

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

Lawrence R. Cowart*  Vice President and
                     Director of Business
                     Development of
                     The Coca-Cola Company;
                     President of Carolina
                     Coca-Cola Bottling
                     Investments, Inc.

Gary P. Fayard       Vice President and
                     Controller of
                     The Coca-Cola Company

James E. Chestnut*   Senior Vice President
                     and Chief Financial
                     Officer of
                     The Coca-Cola Company;
                     Vice President and Chief
                     Financial Officer of
                     Carolina Coca-Cola
                     Bottling Investments,
                     Inc.

                     Mr. Chestnut is a
                     citizen of the United
                     Kingdom


                           Page 20 of 21

<PAGE>

EXECUTIVE OFFICERS OF CAROLINA COCA-COLA BOTTLING INVESTMENTS, INC.

                       PRINCIPAL OCCUPATION
       NAME                OR EMPLOYMENT              ADDRESS

David M. Taggart     Vice President and
                     Treasurer of
                     The Coca-Cola Company;
                     Vice President,
                     Treasurer and
                     Assistant Secretary of
                     Carolina Coca-Cola
                     Bottling Investments,
                     Inc.

                           Page 21 of 21




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