MEDIA GENERAL INC
10-Q, 1997-11-12
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC. 20549
                                    Form 10-Q

[X]      QUARTERLY  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
         EXCHANGE ACT OF 1934

                For the quarterly period ended September 28, 1997

                                       OR

[  ]     TRANSITION  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
         EXCHANGE ACT OF 1934

          For the transition period from_____________ to______________

                         Commission file number: 1-6383

                               MEDIA GENERAL, INC.
             (Exact name of registrant as specified in its charter)

     Commonwealth of Virginia                                    54-0850433
  (State or other jurisdiction of                             (I.R.S. Employer
  incorporation or organization)                             Identification No.)

            333 E. Grace St., Richmond, VA                               23219
       (Address of principal executive offices)                       (Zip Code)

                                 (804) 649-6000
              (Registrant's telephone number, including area code)

                                       N/A
                                       ---

              (Former name, former address and former fiscal year,
                         if changed since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                    Yes   X         No
                                       -------        -------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock as of November 2, 1997.

                 Class A Common shares:              26,160,821
                 Class B Common shares:                 556,574


<PAGE>


                               MEDIA GENERAL, INC.
                                TABLE OF CONTENTS
                                FORM 10-Q REPORT
                               SEPTEMBER 28, 1997
<TABLE>
<CAPTION>
<S> <C>
                                                                                                                 Page
                                                                                                                 ----
Part I.    Financial Information

       Item 1.     Financial Statements

                      Consolidated Condensed Balance Sheets - September 28, 1997,
                      and December 29, 1996                                                                         1

                      Consolidated Condensed Statements of Operations - Third quarter
                      and nine months ended September 28, 1997, and September 29, 1996                              3

                      Consolidated Condensed Statements of Cash Flows - Nine
                      months ended September 28, 1997, and September 29, 1996                                       4

                      Notes to Consolidated Condensed Financial Statements                                          5

       Item 2.     Management's Discussion and Analysis of Financial Condition
                   and Results of Operations                                                                        8

Part II.   Other Information

       Item 6.     Exhibits and Reports on Form 8-K                                                                16

                      (a)    Exhibits

                      (b)    Reports on Form 8-K

Signatures                                                                                                         17
</TABLE>



<PAGE>


<TABLE>


                         PART I - FINANCIAL INFORMATION

Item 1.           Financial Statements

                                                 MEDIA GENERAL, INC.
                                        CONSOLIDATED CONDENSED BALANCE SHEETS
                                                     (Unaudited)
                                                (000's except shares)
<CAPTION>

                                                                          September 28,             December 29,
                                                                              1997                      1996
                                                                       -----------------         ------------------
ASSETS
<S> <C>
Current assets:
     Cash and cash equivalents                                         $           5,205         $            4,471
     Accounts receivable - net                                                    97,428                     81,513
     Inventories                                                                  18,055                     16,329
     Other                                                                        37,480                     25,905
                                                                       -----------------         ------------------
         Total current assets                                                    158,168                    128,218
                                                                       -----------------         ------------------

Investments in unconsolidated affiliates                                         126,620                    113,872

Other assets                                                                      28,328                     23,564

Property, plant and equipment - net                                              510,972                    469,978

Intangibles - net                                                                929,992                    289,852
                                                                       -----------------         ------------------

                                                                       $       1,754,080         $        1,025,484
                                                                       =================         ==================










                             See accompanying notes.


                                                          1
<PAGE>



                                                 MEDIA GENERAL, INC.
                                        CONSOLIDATED CONDENSED BALANCE SHEETS
                                                     (Unaudited)
                                                (000's except shares)
<CAPTION>

                                                                          September 28,             December 29,
                                                                              1997                      1996
                                                                       -----------------         ------------------
LIABILITIES

Current liabilities:
     Accounts payable                                                  $          30,906         $           30,154
     Accrued expenses and other liabilities                                      111,496                     72,310
     Income taxes payable                                                          5,923                      1,381
     Short-term borrowings                                                           ---                     11,000
                                                                       -----------------         ------------------
         Total current liabilities                                               148,325                    114,845
                                                                       -----------------         ------------------

Long-term debt                                                                   915,000                    265,000

Deferred income taxes                                                            174,847                    102,055

Other liabilities and deferred credits                                           119,209                    106,344

Stockholders' equity:
     Preferred stock ($5 cumulative convertible), par value $5 per share:
         Authorized 5,000,000 shares;
              none outstanding
     Common stock, par value $5 per share:
         Class A, authorized 75,000,000 shares; issued
              26,134,690 and 25,950,287 shares                                   130,674                    129,751
         Class B, authorized 600,000 shares; issued
              556,574 shares                                                       2,783                      2,783
     Additional paid-in capital                                                   15,911                     11,393
     Unearned compensation                                                        (2,799)                    (1,254)
     Retained earnings                                                           250,130                    294,567
                                                                       -----------------         ------------------
         Total stockholders' equity                                              396,699                    437,240
                                                                       -----------------         ------------------

                                                                       $       1,754,080         $        1,025,484
                                                                       =================         ==================



                             See accompanying notes.


                                                          2
<PAGE>


                                                   MEDIA GENERAL, INC.
                                     CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                                       (Unaudited)
                                            (000's except for per share data)
<CAPTION>

                                                            Third Quarter Ended                 Nine Months Ended
                                                     -------------------------------    -------------------------------
                                                        Sept. 28,        Sept. 29,         Sept. 28,        Sept. 29,
                                                          1997             1996              1997             1996
                                                     -------------     -------------    -------------     -------------

Revenues                                             $     221,975     $     188,003     $    667,546     $     565,435
                                                     -------------     -------------    -------------     -------------
Operating costs:
   Production costs                                        112,653           102,032          337,953           306,154
   Selling, distribution and
     administrative                                         57,478            46,601          171,655           137,346
   Depreciation and amortization                            23,363            16,171           70,330            49,168
                                                     -------------     -------------    -------------     -------------
     Total operating costs                                 193,494           164,804          579,938           492,668
                                                     -------------     -------------    -------------     -------------
Operating income                                            28,481            23,199           87,608            72,767
                                                     -------------     -------------    -------------     -------------
Other income (expense):
   Interest expense                                        (16,324)           (5,264)         (49,399)          (16,340)
   Investment income -
     unconsolidated affiliates:
       Southeast Paper Manufacturing Co.                     2,625             3,452            5,649            18,277
       Denver Newspapers, Inc.:
         Equity in net income                                1,545               232            5,293               872
         Preferred stock income                              1,502             1,244            4,506             3,732
   Other, net                                                  231             1,610            2,220             1,459
                                                     -------------     -------------    -------------     -------------
     Total other income (expense)                          (10,421)            1,274          (31,731)            8,000
                                                     --------------    -------------    --------------    -------------
Income before income taxes and
       extraordinary item                                   18,060            24,473           55,877            80,767
Income taxes                                                 7,495             8,850           23,189            29,208
                                                     -------------     -------------    -------------     -------------
Income before extraordinary item                            10,565            15,623           32,688            51,559
Extraordinary item from early redemption
   of debt (net of income tax of $38,613)                      ---               ---          (63,000)              ---
                                                     -------------     -------------    -------------     -------------
Net income (loss)                                    $      10,565     $      15,623    $     (30,312)    $      51,559
                                                     =============     =============    =============     =============
Earnings (loss) per common share
   and equivalent:
     Income before extraordinary item                $        0.39     $        0.59    $        1.22     $        1.94
     Extraordinary item                                        ---               ---            (2.37)              ---
                                                     -------------     -------------    -------------     -------------
     Net income (loss)                               $        0.39     $        0.59    $       (1.15)    $        1.94
                                                     =============     =============    =============     =============
Dividends paid per common share                      $        0.13     $        0.13    $        0.39     $        0.37
                                                     =============     =============    =============     =============
Weighted average common shares
   and equivalents                                          26,737            26,564           26,672            26,577

                             See accompanying notes.

                                                            3
<PAGE>


                                                 MEDIA GENERAL, INC.
                                   CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                                     (Unaudited)
                                                       (000's)
<CAPTION>

                                                                                     Nine Months Ended
                                                                       --------------------------------------------
                                                                            Sept. 28,                 Sept. 29,
                                                                              1997                      1996
                                                                       -----------------         ------------------
Operating activities:

Net income (loss)                                                      $         (30,312)        $           51,559

Adjustments to reconcile net income (loss):
     Extraordinary item                                                           63,000                        ---
     Depreciation and amortization                                                70,330                     49,168
     Deferred income taxes                                                        (2,012)                    (1,754)
     Investment income -- unconsolidated affiliates                              (15,448)                   (22,881)
     Distribution from unconsolidated
         newsprint affiliate                                                         ---                     15,600
     Change in assets and liabilities                                              7,320                       (278)
                                                                       -----------------         ------------------

Net cash provided by operating activities                                         92,878                     91,414
                                                                       -----------------         ------------------

Investing activities:
     Capital expenditures                                                        (30,495)                   (18,786)
     Purchase of businesses                                                     (277,326)                   (39,944)
     Sale of businesses                                                          147,267                        ---
     Other, net                                                                   (1,668)                     6,766
                                                                       ------------------        ------------------
Net cash used by investing activities                                           (162,222)                   (51,964)
                                                                       ------------------        ------------------

Financing activities:
     Increase in debt                                                            963,000                     47,000
     Payment of debt                                                            (800,000)                   (75,750)
     Premiums and costs related to early
         redemption of debt                                                      (84,703)                       ---
     Dividends paid                                                              (10,387)                    (9,793)
     Other, net                                                                    2,168                        186
                                                                       -----------------         ------------------

Net cash provided (used) by financing activities                                  70,078                    (38,357)
                                                                       -----------------         ------------------

Net increase in cash and cash equivalents                                            734                      1,093
Cash and cash equivalents at beginning of year                                     4,471                      3,367
                                                                       -----------------         ------------------

Cash and cash equivalents at end of period                             $           5,205         $            4,460
                                                                       =================         ==================

Supplemental disclosures of cash flow information:

Cash paid during the period for:
     Interest (net of amount capitalized)                              $          44,278         $           16,825
     Income taxes                                                                 17,569                     32,018
</TABLE>

                             See accompanying notes.

                                                         4
<PAGE>


                               MEDIA GENERAL, INC.
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)

         1.       The accompanying  unaudited  consolidated  condensed financial
statements have been prepared in accordance with generally  accepted  accounting
principles  for  interim  financial  reporting,  and with  applicable  quarterly
reporting  regulations of the Securities and Exchange  Commission (SEC). They do
not include all of the information and footnotes  required by generally accepted
accounting principles for complete financial statements and, accordingly, should
be read in conjunction  with the consolidated  financial  statements and related
footnotes  included  in the  Company's  Annual  Report on Form 10-K for the year
ended December 29, 1996.

                  In the opinion of management,  all adjustments  (consisting of
normal recurring  adjustments)  considered  necessary for a fair presentation of
interim  financial  information  have been included.  Certain items in 1996 have
been  reclassified  to  conform  with  the  current  year's  presentation.   The
reclassifications  have no effect  on net  income as  previously  reported.  The
results of operations for interim periods are not necessarily  indicative of the
results that may be expected for the full fiscal year.

                  In January 1997,  the SEC finalized its new  disclosure  rules
related  to  exposure  to market  risk and  derivatives.  The new rules  require
quantitative as well as qualitative  disclosures  about each type of market risk
inherent  in  derivatives  and other  financial  instruments.  The  market  risk
disclosures are effective for the Company's 1998 year-end financial  statements.
The new rules  also  require  enhanced  descriptions  of  specific  aspects of a
company's accounting policies for derivatives.  These disclosures were effective
for the Company beginning with the Form 10-Q dated June 29, 1997.

                  The  Company  uses  the  accrual  method  to  account  for all
interest  rate  swap  agreements.  Amounts  due to or  from  counterparties  are
recorded  as an  adjustment  to  interest  expense in the  periods in which they
accrue.  Interest rate swap agreements are not held for trading purposes and are
designated  to manage  market  risks  resulting  from  fluctuations  of variable
interest rates.  Realized gains or losses on early terminations of interest rate
swap  agreements  are deferred and amortized  over their  remaining  terms as an
adjustment to interest expense.

                  In February 1997,  the Financial  Accounting  Standards  Board
issued  Statement  No. 128,  Earnings  Per Share,  which is  effective  for both
interim and annual financial  statements  covering periods ending after December
15, 1997.  At that time,  the Company will change the method  currently  used to
compute earnings per share and will restate its earnings per share for all prior
periods.  Under the new  standard  basic  earnings  per share will  replace  the
present primary earnings per share and will exclude the dilutive effect of stock
options.  The impact on earnings  per share of the Company is not expected to be
material.

         2.       In  January  1997,   Media   General,   Inc.,   acquired  Park
Acquisitions, Inc., parent of Park Communications,  Inc. (Park). The acquisition
included ten network affiliated  television stations, 28 daily newspapers and 82
weekly   newspapers.   The  total   consideration   approximated  $715  million,
representing  the  purchase of all the issued and  outstanding  common  stock of
Park,  the  assumption  of  liabilities  (primarily  $476 million of Park's high
coupon long-term debt) and estimated  transaction costs. In early February,  the
Company redeemed Park's high


                                        5
<PAGE>

coupon debt and recorded an  extraordinary  charge of $63 million,  or $2.37 per
share,  representing  the  debt  prepayment  premium  and the  write-off  of the
associated  debt issuance  costs.  The  acquisition and redemption were financed
with borrowings under an existing revolving credit facility.  In connection with
the additional  borrowings,  the Company entered into  additional  interest rate
swap  agreements  totaling  $600  million  (bringing  total debt covered by swap
agreements  to  $800  million  with  eight   counterparties)  which  effectively
converted  variable rate debt,  indexed on LIBOR, to fixed rate debt at weighted
average interest rates approximating 7% with maturities of four to seven years.

                  Since the acquisition,  the Company completed sales of certain
of the former Park  properties  for  approximately  $147  million,  including $7
million related to the sale of WUTR-TV (Utica, New York) during the quarter, and
purchased new properties for  approximately  $53 million,  including The Potomac
News (Woodbridge,  Virginia), the Reidsville Review (Reidsville, North Carolina)
and The Messenger (Madison,  North Carolina). The Company utilized the remaining
sales proceeds to reduce long-term debt during the second and third quarters.

                  On August 4, 1997,  the  Company  completed  the  exchange  of
WTVR-TV  (Richmond,  Virginia)  for three  other  stations:  WSAV-TV  (Savannah,
Georgia), WJTV-TV (Jackson, Mississippi) and WHLT-TV (Hattiesburg,  Mississippi)
in order to comply with the Federal Communication  Commission's requirement that
WTVR-TV be divested within one year from its January 1997 purchase date. The new
stations'  results of operations have been included in the Company's  operations
beginning with the exchange date.

                  All of the acquisitions  have been accounted for as purchases.
The accompanying  financial statements include the results of operations for the
former  Park  properties,  The  Potomac  News,  the  Reidsville  Review  and The
Messenger  beginning January 1, 1997, February 14, 1997, April 1, 1997 and April
1, 1997,  respectively.  The  purchase  price has been  allocated  to the assets
acquired and liabilities  assumed based on their estimated fair values according
to preliminary  appraisals.  Such estimated  values may change as the appraisals
are  finalized  and more  facts  become  known.  Approximately  $650  million of
intangible assets related to Park and the related sale,  purchase,  and exchange
activities  are  included in the balance  sheet at September  28, 1997,  and are
being amortized on a straight-line basis over periods of 10-35 years.

                  The following summary presents the actual consolidated results
of  operations  for the nine months  ended  September  28,  1997,  and pro forma
consolidated results of operations for the nine months ended September 29, 1996,
as if the  acquisitions  had been completed at the beginning of the period.  The
pro forma does not purport to be  indicative of what would have occurred had the
acquisitions actually been made as of such date, nor is it indicative of results
which may occur in the future.




                                        6
<PAGE>



<TABLE>
<CAPTION>
<S> <C>
                                                                             Actual                       Pro forma
                                                                        Nine months ended             Nine months ended
(In thousands, except per share amounts)                               September 28, 1997            September 29, 1996
                                                                       ------------------            ------------------

Revenues                                                                $     667,546                   $     673,514
                                                                        =============                   =============

Income before extraordinary item                                        $      32,688                   $      29,688
Extraordinary item                                                            (63,000)                        (63,000)
                                                                        -------------                   -------------
Net loss                                                                $     (30,312)                  $     (33,312)
                                                                        =============                   =============
Income (loss) per common share and equivalent:
       Income before extraordinary item                                 $        1.22                   $        1.12
       Extraordinary item                                                       (2.37)                          (2.37)
                                                                        -------------                   -------------
       Net loss                                                         $       (1.15)                  $       (1.25)
                                                                        =============                   =============
</TABLE>


         3.       Inventories are principally raw materials.





                                        7
<PAGE>




Item 2.     Management's Discussion and Analysis of Financial Condition and 
            Results of Operations

OVERVIEW
- --------

Media General is an independent,  publicly owned communications company situated
primarily in the Southeast  with  interests in  newspapers,  broadcast and cable
television, recycled newsprint production, and diversified information services.

The Company's fiscal year ends on the last Sunday in December.

                                                 Media General, Inc.
                                            Business Segment Information
                                                     (Unaudited)
<TABLE>
<CAPTION>
<S> <C>
                                                     Quarters Ended                        Nine Months Ended
                                            -------------------------------         -------------------------------
                                               Sept. 28,         Sept. 29,            Sept. 28,      Sept. 29,
                                                 1997              1996                 1997              1996
                                            --------------    -------------         -------------    --------------
Revenues:
     Publishing                             $      117,555    $      98,569         $     354,257    $      297,336
     Broadcast Television                           36,491           22,012               113,460            59,292
     Cable Television                               37,825           36,935               115,145           108,287
     Newsprint                                      30,104           30,487                84,684           100,520
                                            --------------    -------------         -------------    --------------
         Total revenues                     $      221,975    $     188,003         $     667,546    $      565,435
                                            ==============    =============         =============    ==============

Operating income (loss):
     Publishing                             $       19,187    $      10,992         $      59,555    $       29,124
     Broadcast Television                            2,866            5,970                13,336            17,832
     Cable Television                                7,482            6,699                22,642            17,335
     Newsprint                                      (1,054)            (462)               (7,925)            8,476
                                            --------------    --------------        -------------    --------------
         Total operating income             $       28,481    $      23,199         $      87,608    $       72,767
                                            ==============    =============         =============    ==============

Operating cash flow:
     Publishing                             $       28,802    $      18,338         $      88,051    $       51,065
     Broadcast Television                            8,788            6,678                31,014            20,007
     Cable Television                               13,661           13,226                41,829            37,397
     Newsprint                                         593            1,128                (2,956)           13,466
                                            --------------    -------------         -------------    --------------
         Total operating cash flow          $       51,844    $      39,370         $     157,938    $      121,935
                                            ==============    =============         =============    ==============
</TABLE>

The  magnitude  of our recent  acquisitions  has  heightened  the  relevance  of
operating cash flow information for purposes of developing a full  understanding
of the  Company's  operating  results.  The  effects of  non-cash  expenses  are
integral to this understanding.  Accordingly,  for each business segment we have
presented  operating  cash flow  information.  The  operating  cash flow amounts
presented above represent operating income plus depreciation and amortization of
intangible  assets.  Such  cash flow  amounts  vary  from net cash  provided  by
operating  activities as presented in the Consolidated  Statements of Cash Flows
because cash payments for interest and taxes are not reflected, nor are the cash
flow  effects of  non-operating  items or changes in certain  operations-related
balance sheet accounts.



                                        8
<PAGE>

ACQUISITIONS
- ------------

In January 1997, the Company acquired Park  Acquisitions,  Inc.,  parent of Park
Communications,  Inc.  (Park);  additionally,  The Potomac News,  the Reidsville
Review and The Messenger  were acquired in February  1997,  April 1997 and April
1997, respectively. The Company also completed the exchange of WTVR-TV for three
other stations:  WSAV-TV,  WJTV-TV and WHLT-TV. See Note 2 of this Form 10-Q for
additional information regarding acquisitions, dispositions and exchanges.
<TABLE>
CONSOLIDATED OPERATING RESULTS
- ------------------------------
(In thousands, except per share data)
<CAPTION>
<S> <C>
                                           Third Quarter Ended                             Nine Months Ended
                               -----------------------------------------        --------------------------------------
                                 Sept. 28,      Sept. 29,                        Sept. 28,      Sept. 29,
                                   1997           1996         Change              1997           1996          Change
                               -----------     -----------   -----------        ----------     -----------   ---------
Revenues                       $   221,975     $   188,003         18 %         $  667,546     $   565,435         18  %
Net Income (Loss)                   10,565          15,623        (32)             (30,312) *       51,559         ---
Earnings (Loss) Per Share             0.39            0.59        (34)               (1.15) *         1.94         ---
</TABLE>
* Includes  extraordinary  charge from early redemption of debt ($63 million net
of income tax benefits of $38.6 million; $2.37 per share)

SEGMENT OPERATING RESULTS
- -------------------------
<TABLE>
PUBLISHING
- ----------
(In thousands)
<CAPTION>
<S> <C>
                                           Third Quarter Ended                             Nine Months Ended
                               -----------------------------------------        --------------------------------------
                                 Sept. 28,      Sept. 29,                        Sept. 28,      Sept. 29,
                                   1997           1996         Change              1997           1996          Change
                               -----------     -----------   -----------        ----------     -----------   ---------
Revenues                       $   117,555     $    98,569         19 %         $  354,257     $   297,336         19 %
Operating Expenses                  98,368          87,577         12              294,702         268,212         10
Operating Income                    19,187          10,992         75               59,555          29,124        104
Depreciation &
     Amortization                    9,615           7,346         31               28,496          21,941         30
Operating Cash Flow                 28,802          18,338         57               88,051          51,065         72
</TABLE>

The preceding  chart contains the operating  results of the Publishing  segment,
including  recent  acquisitions.  As a  direct  result  of  these  acquisitions,
Publishing  revenues  increased  $12.6 million and $39.3 million,  and operating
income rose $1.8  million and $5.6  million in the third  quarter and first nine
months of 1997, respectively, over the comparable prior-year periods.

Excluding  acquisitions,  Publishing  revenues  improved  $6.4 million and $17.6
million (6.5% and 5.9%) for the quarter and  nine-month  period ended  September
28, 1997,  from the similar 1996 periods.  The revenue  increases were primarily
attributable  to  the  Company's  metropolitan  newspapers,   where  advertising
revenues  rose as a result of  expanded  linage  (up 3.5% and  3.9%) and  higher
advertising rates (up an average of 4.3% and 3.6%) in the quarter and first nine
months of this year. The quarterly and  year-to-date  increases were principally
attributable to a strong performance in classified  advertising  (largely due to
employment) and retail advertising.  A small decrease in circulation revenues of
1% and 1.7% in the  quarter  and first  nine  months of 1997,  resulting  from a
decline in circulation  volume (down 1.2% and 2.5%) partially offset by slightly
higher average rates,  was more than offset by the above mentioned  increases in
advertising revenues.



                                        9
<PAGE>

Publishing operating expenses, excluding acquisitions,  remained relatively flat
in the third  quarter,  but dropped $7.2 million in the year to date.  This drop
was  attributable  to a $14.3  million  reduction in newsprint  expense from the
comparable  year-ago nine month period, due to decreased cost per ton, partially
offset by a $1.3 million  increase in employee  compensation  and benefit costs.
Additionally,  year-to-date other operating expenses increased $5.5 million over
the  first  nine  months  of 1996,  the most  significant  of which  related  to
re-engineering  initiatives  which  began in late 1996 at the  Company's  Tampa,
Florida, daily newspaper and in early 1997 at the Company's Richmond,  Virginia,
daily newspaper.

Operating income for Publishing,  excluding acquisitions,  rose $6.4 million and
$24.8  million (60% and 86%) in the third  quarter and first nine months of 1997
from the  comparable  prior-year  periods.  This growth was  principally  due to
increased revenues at the Company's metropolitan newspapers, particularly at the
Company's  Richmond  newspaper,  coupled with the substantial  drop in newsprint
prices, especially in the year to date.
<TABLE>
BROADCAST TELEVISION
- --------------------
(In thousands )
<CAPTION>
<S> <C>
                                           Third Quarter Ended                             Nine Months Ended
                               -----------------------------------------        --------------------------------------
                                 Sept. 28,      Sept. 29,                        Sept. 28,      Sept. 29,
                                   1997           1996         Change              1997           1996          Change
                               -----------     -----------   -----------        ----------     -----------   ---------
Revenues                       $    36,491     $    22,012         66 %         $  113,460     $    59,292         91 %
Operating Expenses                  33,625          16,042        110              100,124          41,460        141
Operating Income                     2,866           5,970        (52)              13,336          17,832        (25)
Depreciation &
     Amortization                    5,922             708        ---               17,678           2,175        ---
Operating Cash Flow                  8,788           6,678         32               31,014          20,007         55
</TABLE>
The preceding chart includes the operating  results of the Broadcast  Television
segment,   including   recent   acquisitions.   As  a  direct  result  of  these
acquisitions,  Broadcast  revenues  grew $16.6  million and $57.5 million in the
current  quarter and  nine-month  period,  and  operating  income  decreased $.4
million in the current  quarter,  but rose $1.6 million in the year to date,  as
compared to the equivalent prior-year periods.

Broadcast  revenues,  excluding  acquisitions,  decreased  $2.1 million and $3.3
million in the third quarter and first nine months of 1997,  from the comparable
periods of 1996.  The  declines  were  principally  the result of  decreases  in
national ad revenues,  particularly in the automotive  category.  Although local
revenues  for the first nine  months of 1997 were up  (driven by the  automotive
category),  political  revenues  were down due to the  absence of  several  1996
national and local political issues.

The  operating  expenses  of  the  Broadcast  segment,  excluding  acquisitions,
remained relatively flat in the third quarter of the current year, but increased
slightly in the year to date from the  comparable  period of 1996.  The increase
was due  primarily  to  rising  program  costs,  the  result of  increased  fees
associated with programs currently in place.

Excluding  acquisitions,  Broadcast  operating  income declined $2.7 million and
$6.1 million in the third  quarter and first nine months of 1997 compared to the
equivalent  year-ago  periods.  The drop was primarily  attributable  to reduced
national ad revenues,  especially at the Company's flagship station,  WFLA-TV in
Tampa,  and to a modest  increase in program costs,  particularly in the year to
date.



                                       10
<PAGE>
<TABLE>
CABLE TELEVISION
- ----------------
(In thousands)
<CAPTION>
<S> <C>
                                           Third Quarter Ended                             Nine Months Ended
                               -----------------------------------------        --------------------------------------
                                 Sept. 28,      Sept. 29,                        Sept. 28,      Sept. 29,
                                   1997           1996         Change              1997           1996          Change
                               -----------     -----------   -----------        ----------     -----------   ---------
Revenues                       $    37,825     $    36,935          2 %         $  115,145     $   108,287          6 %
Operating Expenses                  30,343          30,236        ---               92,503          90,952          2
Operating Income                     7,482           6,699         12               22,642          17,335         31
Depreciation &
     Amortization                    6,179           6,527         (5)              19,187          20,062         (4)
Operating Cash Flow                 13,661          13,226          3               41,829          37,397         12
</TABLE>
Revenues at the  Company's  Cable  Television  segment rose $.9 million and $6.9
million in the third  quarter  and first nine  months of 1997,  up 2.4% and 6.3%
from the year-ago  periods.  The increases  were primarily  attributable  to the
Company's Fairfax County, Virginia, cable system (Fairfax Cable), as a result of
a 3.2%  increase  in the  number of  subscribers  (to  approximately  232,500 at
September 28, 1997),  together with higher average basic subscriber rates, up 5%
and 7.4% in the current quarter and year to date, and average  increases of 3.3%
and 6.2% in expanded subscriber rates in the third quarter and first nine months
of 1997, as compared to the same prior-year periods.

Cable operating  expenses  remained  relatively  flat in the third quarter,  but
increased  slightly  in the  first  nine  months  of 1997  from  the  comparable
prior-year  period.  The increase was primarily  attributable  to a $2.7 million
rise in program costs,  due principally to higher program rates and the expanded
subscriber  base at Fairfax  Cable,  which was partially  offset by a $1 million
decrease in depreciation expense as compared to the similar year-ago period.

Cable  operating  income  improved $.8 million and $5.3 million (12% and 31%) in
the third quarter and first nine months of 1997 from the  year-earlier  periods.
The  improvement  reflects  revenue  growth  at  Fairfax  Cable as a  result  of
increases in both rate and subscriber  count,  partially  offset by higher Cable
program  costs in the year to date.  An  operating  profit  improvement  at MEGA
Advertising  (the  Company's  cable  advertising  subsidary),  due  primarily to
reduced  operating  expense  levels,  also  contributed  to the  growth in Cable
segment profitability in the third quarter and year to date of 1997.




                                       11
<PAGE>

<TABLE>


NEWSPRINT
- ---------
(In thousands)
<CAPTION>
<S> <C>
                                           Third Quarter Ended                             Nine Months Ended
                               -----------------------------------------        --------------------------------------
                                 Sept. 28,      Sept. 29,                        Sept. 28,      Sept. 29,
                                   1997           1996         Change              1997           1996          Change
                               -----------     -----------   -----------        ----------     -----------   ---------
Revenues                       $    30,104     $    30,487         (1) %        $   84,684     $   100,520        (16) %
Operating Expenses                  31,158          30,949          1               92,609          92,044          1
Operating Income (Loss)             (1,054)           (462)       128               (7,925)          8,476       (193)
Depreciation &
     Amortization                    1,647           1,590          4                4,969           4,990         ---
Operating Cash Flow                    593           1,128        (47)              (2,956)         13,466         ---
</TABLE>

The Newsprint  segment revenue  declines of $.4 million and $15.8 million in the
third  quarter  and first nine  months of 1997,  were  focused at the  Company's
Garden State Paper  (Garden  State)  newsprint  mill,  located in Garfield,  New
Jersey.  The  decline  resulted  from a 7.4%  and 21%  decrease  in the  average
realized selling price per ton for the quarterly and year-to-date  periods ended
September  28, 1997,  partially  offset by a 6.8 % and a 6.3% rise in tons sold.
Average  realized  newsprint  selling prices fell from $610 per ton in the first
nine months of 1996 to $481 per ton in the comparable  period of 1997.  However,
the market is continuing to improve as evidenced by a 10% average  selling price
increase  from $456 per ton in the first  quarter of 1997 to $501 per ton in the
third quarter.

Newsprint operating expenses for both the third quarter and first nine months of
1997  remained  essentially  level with the  year-earlier  periods.  The cost of
Garden State's principal raw material,  recovered newspapers (ONP), dropped $1.2
million and $3.2  million  (down 18% and 17%) in the most recent  quarterly  and
year-to-date  periods,  due principally to lower market demand,  and energy cost
declined by $1 million in the year to date, mainly attributable to the mild 1997
winter. These declines were offset by increases of $1.1 million and $4.2 million
in maintenance and production  costs for the third quarter and first nine months
of 1997,  including  increases  of $.5 million  and $1.9  million in the cost of
additive and bleaching chemicals used to enhance the quality of paper produced.

Newsprint  operating  income declined $.6 million and $16.4 million in the third
quarter and first nine months of 1997 from the  comparable  periods of 1996. The
decrease  resulted from a $40 and $129 decline in average realized selling price
per ton for the  current  quarter  and  year-to-date  period as  compared to the
equivalent year-ago periods,  reflecting an industry-wide  generally unfavorable
supply and demand imbalance. Throughout 1997, as newspaper consumption increased
and newsprint  stocks  declined,  the Company has increased its newsprint price,
but average realized selling prices have not yet reached 1996 levels.  Continued
gradual  improvement in realized newsprint selling prices is expected during the
fourth quarter of 1997.

UNCONSOLIDATED AFFILIATES
- -------------------------

The Company's  investment income from  unconsolidated  affiliates  increased $.7
million in the third quarter,  but fell $7.4 million in the first nine months of
1997  from the  comparable  periods  of 1996.  The  decrease  was  caused by the
Company's share of the operating  results of its Southeast  Paper  Manufacturing
Company (SEPCO) newsprint affiliate,  which decreased $.8 million from the third
quarter of 1996 and $12.6 million from the first nine months of 1996.  Despite a
2.8% and 6.1%  increase in tons sold in the third  quarter and first nine months
of 1997 compared to the same periods in 1996,  revenues  declined 5.2% and 17.7%
as a result of SEPCO's average  realized selling price declining to $485 per ton
in the first nine months of 1997 from $621 per ton in the comparable  prior-year


                                       12
<PAGE>

period,  also the  result of the  previously  described  unfavorable  supply and
demand imbalance as compared to the similar year ago period; however,  newsprint
selling prices have shown  quarter-over-quarter  improvement throughout 1997 and
are expected to continue the trend throughout the remainder of the year.

Income earned from the Company's Denver Newspapers,  Inc. (DNI),  affiliate grew
$1.6 million and $5.2 million in the third quarter and first nine months of 1997
over the  comparable  periods  of 1996 due to a $1.3  million  and $4.4  million
increase in the Company's share of net income applicable to common  stockholders
and a $.3  million  and $.8  million  rise in  income  from  the  Company's  DNI
preferred  stock  investment.  DNI's  improved  operating  results  for both the
current  third  quarter  and  year-to-date  period were  attributable  to strong
advertising  revenue  growth  coupled  with  reduced  newsprint  expense  which,
together,  more than  offset the  effects of a modest  decrease  in  circulation
revenues and an increase in operating expenses.

INTEREST EXPENSE
- ----------------

Interest  expense of $16.3  million and $49.4  million in the third  quarter and
year-to-date period ended September 28, 1997,  increased $11.1 million and $33.1
million over the  comparable  year-earlier  periods.  This was due  primarily to
increases of $621 million and $665  million in average debt  outstanding  in the
third quarter and first nine months of 1997, the result of recent  acquisitions.
Slightly offsetting the year-to-date increase in average debt was a reduction in
the Company's average effective borrowing rate to 6.8% for the first nine months
of 1997;  however,  the average  borrowing rate in the current quarter  remained
unchanged from 1996's third quarter rate of 6.9%.

NON-OPERATING ITEMS
- -------------------

Other income,  net, decreased $1.4 million in the third quarter of 1997 from the
year-ago  period,  due  primarily  to the  absence of gains on the sale of fixed
assets in the same year-ago period. The $.8 million increase in the current year
to date was  principally  the  result of a rise in  interest  income,  which was
partially offset by the aforementioned absence of increased gains on the sale of
fixed assets.

INCOME TAXES
- ------------

Excluding the extraordinary  item, the Company's effective tax rate was 41.5% in
both the third  quarter  and first  nine  months of 1997,  up from  36.2% in the
previous year's comparable periods. Income tax expense declined $1.4 million and
$6  million  (15% and 21%) in the  quarter  and first  nine  months of 1997 on a
pretax earnings  decrease of $6.4 million and $24.9 million,  respectively.  The
Company's  effective tax rate rose in 1997 due to the increase in  nondeductible
intangible asset amortization related to recent acquisitions.




                                       13
<PAGE>


NET INCOME (LOSS)
- -----------------

The Company  incurred a net loss of $30.3 million ($1.15 per share) in the first
nine months of 1997 as the result of a $63 million  charge,  net of tax benefits
of $38.6  million,  ($2.37 per share)  related to the  redemption of Park's high
coupon debt in February  1997.  Excluding  this  extraordinary  item, net income
declined from $15.6 million to $10.6 million in the third quarter and from $51.6
million to $32.7  million in the first nine  months of 1997 from the  comparable
periods of 1996.  The $5.1 million  drop in net income for the quarter  resulted
principally from an $11.1 million rise in interest expense,  partially offset by
a $5.3 million increase in operating  income.  This rise in operating income was
achieved  despite a $5  million  increase  in  amortization  expense  during the
quarter.  The $18.9  decrease  in net  income in the year to date was  primarily
attributable to a $33.1 million increase in interest  expense,  partially offset
by a $14.8  million  rise in  operating  income.  The  increase in  year-to-date
operating income was similarly  impacted by a $15.3 million rise in amortization
expense.  Strong performances in Publishing and Cable were more than adequate to
offset weak quarterly and year to date results in Newsprint and  Broadcast,  but
fell short of fully  covering  the rise in interest  expense  which was directly
attributable to recent acquisitions.

LIQUIDITY AND CAPITAL RESOURCES
- -------------------------------

Funds  generated  by operating  activities  during the first nine months of 1997
totaled $92.9 million,  up $1.5 million from the comparable  period of 1996. The
increase was due to a rise in non-cash depreciation and intangibles amortization
expense combined with this year's lower non-cash  income,  partially offset by a
decline in net income (excluding the extraordinary  item) and the absence of the
prior-year  distribution  of $15.6  million  from SEPCO.  Funds  generated  from
operating   activities,   coupled  with  funds   provided   from  the  sales  of
non-southeastern  Park properties and new borrowings,  supplied $277 million for
acquisitions  (excluding  the  liabilities  assumed),  $30.5 million for capital
expenditures and $10.4 million for the payment of dividends to stockholders.

Total debt outstanding at September 28, 1997, was $915 million,  up $617 million
(principally the result of the Park acquisition) from the year-ago level of $298
million, but down $133 million from the March 30, 1997, level of $1,048 million.
The majority of the debt  reduction in the current year was funded with proceeds
from the sale of certain of the former Park properties;  the balance was derived
from improved cash flow from operations.  At September 28, 1997, the Company had
$375 million in unused credit lines available from its committed seven-year $1.2
billion revolving credit facility.  Augmenting this credit facility's  borrowing
capacity, the Company continues to have an arrangement with an insurance company
which makes  available an uncommitted  credit  facility  allowing the Company to
borrow  up to an  additional  $150  million  under  senior  notes at  prevailing
interest rates.

As previously disclosed in Note 2 of this Form 10-Q, in early 1997 in connection
with the borrowings related to the Park acquisition, the Company entered into an
additional  $600  million of interest  rate swap  agreements  which  effectively
converted variable rate debt to fixed rate debt at interest rates  approximating
7% over four to seven year periods.

The Company  anticipates that internally  generated funds provided by operations
during  1997,  together  with  existing  credit  facilities,  will be more  than
adequate to finance other possible acquisitions, projected capital expenditures,
dividends to stockholders, and working capital needs.




                                            14
<PAGE>




OUTLOOK
- -------
Consistent  with the trend  throughout  1997,  the Company  anticipates a strong
fourth  quarter in  Publishing  and Cable,  while  Newsprint  should  improve as
selling prices continue their gradual ascent.  Despite anticipated  improvements
in  local   revenues,   Broadcast  is  still  expected  to  be  impacted  by  an
industry-wide weak climate in the national advertising market.

The quick  integration  of recently  acquired  companies  into Media General has
strengthened  the Company's  ability to provide  communications  throughout  the
Southeast and to capitalize on emerging  opportunities.  In early  October,  the
Company  reached an agreement to acquire the Bristol  (Virginia)  Herald-Courier
and two affiliated weekly newspapers. The transaction is expected to close early
in the first quarter of 1998, subject to regulatory approval. The Herald-Courier
is a leading source of news and  information in southwestern  Virginia,  and the
three papers will fit extremely well with the Company's  existing  newspapers in
western Virginia, northwestern North Carolina and eastern Kentucky.







<PAGE>
                                       15









                           PART II. OTHER INFORMATION


Item 6.           Exhibits and Reports on Form 8-K

(a)      Exhibits

         3 (ii) Bylaws of Media General, Inc., amended as of July 31, 1997.

         27     Financial Data Schedule

(b)      Reports on Form 8-K

         No  reports on Form 8-K were filed by the  Company  during the  quarter
ended September 28, 1997.







                                       16
<PAGE>



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                               MEDIA GENERAL, INC.



DATE: November 11, 1997        /s/ J. Stewart Bryan III
                               ------------------------
                               J. Stewart Bryan III, Chairman, President and
                               Chief Executive Officer



DATE: November 11, 1997        /s/ Marshall N. Morton
                               ----------------------
                               Marshall N. Morton
                               Senior Vice President and Chief Financial Officer





                                       17



















                               MEDIA GENERAL, INC.





                                     By-Laws





                    Amended and Restated as of July 31, 1997

<PAGE>
<TABLE>
<S> <C>


                                                  INDEX
Article I.       Meetings of Stockholders                                                              1
                  1. Place of Meetings                                                                 1
                  2. Annual Meetings                                                                   1
                  3. Special Meetings                                                                  1
                  4. Notice of Meetings                                                                1
                  5. Quorum                                                                            1
                  6. Voting                                                                            1
                  7. Advance Notice Provisions for Election of Directors                               1
                  8. Advance Notice Provisions for Business to be Transacted at Annual Meeting         2
Article II.      Directors                                                                             3
                  1. General Powers                                                                    3
                  2. Number, Election, Term and Qualification                                          3
                  3. Vacancies                                                                         3
                  4. Removal                                                                           3
                  5. Compensation                                                                      3
                  6. Advisory Directors                                                                3
Article III.     Directors Meetings                                                                    3
                  1. Annual Meeting                                                                    3
                  2. Regular Meetings                                                                  3
                  3. Special Meetings                                                                  4
                  4. Notice                                                                            4
                  5. Quorum                                                                            4
                  6. Waiver of Notice                                                                  4
                  7. Action Without a Meeting                                                          4
Article IV.      Directors Committees                                                                  4
                  1. Executive Committee                                                               4
                  2. Other Committees                                                                  4
Article V.       Officers                                                                              4
                  1. Officers                                                                          4
                  2. Election, Term                                                                    5
                  3. Removal of Officers                                                               5
                  4. Duties of Chairman of the Board                                                   5
                  5. Duties of Chairman of the Executive Committee                                     5
                  6. Duties of Vice Chairmen of the Board                                              5
                  7. Duties of President                                                               5
                  8. Duties of Vice Presidents                                                         5
                  9. Duties of General Counsel                                                         5
                  10. Duties of Secretary                                                              5
                  11. Duties of Treasurer                                                              5
                  12. Duties of Controller                                                             6
                  13. Duties of Assistant Secretaries                                                  6
                  14. Duties of Assistant Treasurers                                                   6
                  15. Duties of Assistant Controllers                                                  6
                  16. Salaries of Officers                                                             6
                  17. Bonds                                                                            6
Article VI.      Certificates of Stock                                                                 6
                  1. Form                                                                              6
                  2. Transfer Agents and Registrars                                                    6
                  3. Lost, Destroyed and Mutilated Certificates                                        6
                  4. Transfer of Stock                                                                 6
                  5. Closing of Transfer Books and Fixing Record Date                                  7
Article VII.     Voting of Stock Held                                                                  7
Article VIII.    Miscellaneous                                                                         7
                  1. Checks, Notes, Etc.                                                               7
                  2. Fiscal Year                                                                       7
                  3. Corporate Seal                                                                    7
Article IX.      Amendments                                                                            7
                  1. New By-Laws and Alterations                                                       7
                  2. Legislative Amendments                                                            7
</TABLE>



<PAGE>



                      Article I -- Meetings of Stockholders

         Section 1. Place of Meetings -- Meetings of Stockholders  shall be held
at the  principal  office of the  Corporation  in Richmond,  Virginia or at such
other place, either within or without the Commonwealth of Virginia, as from time
to time may be fixed by the Board of Directors.

         Section 2. Annual Meetings -- The Annual Meetings of Stockholders shall
be held on the third Friday in May of each year, if not a legal holiday,  and if
a legal holiday, on the next business day following.

         Section 3. Special Meetings -- Special meetings of the Stockholders may
be called by the Chairman of the Board,  a Vice  Chairman,  the  President,  the
Board of Directors, or in such other manner as is permitted by law.

         Section 4. Notice of Meetings -- Written notice stating the place,  day
and hour of the  meeting  and,  in case of a special  meeting,  the  purpose  or
purposes  for which the meeting is called,  shall be given not less than ten nor
more than sixty days before the date of the meeting  (except as a different time
is specified in these By-laws or by the laws of Virginia)  either  personally or
by mail, by or at the direction of the Chairman of the Board,  a Vice  Chairman,
the President,  the Secretary, or the Officer or persons calling the meeting, to
each  Stockholder of record  entitled to vote at such meeting.  If mailed,  such
notice  shall be deemed to be given when  deposited  in the United  States  mail
addressed to the  Stockholder at his address as it appears on the stock transfer
books of the Corporation, with postage thereon prepaid.

         Notice of a Stockholders meeting to act on an amendment of the Articles
of Incorporation, on a plan of merger or exchange of shares, on a sale of all or
substantially  all of the assets of the  Corporation,  or the dissolution of the
Corporation  shall be  given,  in the  manner  provided  above,  not  less  than
twenty-five  nor more than sixty days before the date of the  meeting.  Any such
notice shall be accompanied by such  additional  documents as may be required by
law.

         Section  5.  Quorum  -- A  majority  of the  shares  entitled  to vote,
represented  in person or by proxy,  shall  constitute  a quorum at a meeting of
Stockholders; provided however, that when any specified action is required to be
voted upon by a class of stock  voting as a class,  holders of a majority of the
shares of such  class  shall  constitute  a quorum for the  transaction  of such
specified action. If a quorum is present,  action on a matter is approved if the
votes cast in favor of the action  exceeds the votes cast  opposing  the action,
except  when a larger  vote or a vote by class  is  required  by the laws of the
Commonwealth  of  Virginia  and except  that in  elections  of  Directors  those
receiving the greatest  number of votes shall be deemed  elected even though not
receiving a majority. Less than a quorum may adjourn,  without notice other than
by announcement at the meeting, until a quorum shall attend.

         Section 6. Voting -- Each holder of shares of a class  entitled to vote
on a matter  coming  before a meeting of  Stockholders  shall be entitled to one
vote for each share he or she holds.

         A  Stockholder  may vote  either in person or by proxy  executed by the
Stockholder or by his duly authorized  attorney in fact. No proxy shall be valid
after eleven months from its date, unless otherwise provided in the proxy.

         Section 7. Advance Notice  Provisions for Election of Directors -- Only
persons who are nominated in accordance with the following  procedures  shall be
eligible for election as Directors of the  Corporation.  Nominations  of persons
for election to the Board of  Directors  as Class A or Class B Directors  may be
made at any  Annual  Meeting  of  Stockholders,  or at any  special  meeting  of
Stockholders  called for the  purpose of  electing  Directors,  (a) by or at the
direction of the Board of Directors or (b) by any Stockholder of the Corporation
(i) who is a  Stockholder  of  record  of the  Class in  respect  of which  such
nomination is made on the date of the giving of the notice  provided for in this
Section 7 and on the record date for the determination of Stockholders  entitled
to vote at such meeting and (ii) who  complies  with the notice  procedures  set
forth in this Section 7.

         In addition to any other applicable  requirements,  for a nomination to
be made by a Stockholder  such Stockholder must have given timely notice thereof
in proper written form to the Secretary of the Corporation.

         To be timely, a Stockholders  notice to the Secretary must be delivered
to or mailed and received at the principal  executive offices of the Corporation
(a) in the case of an  Annual  Meeting,  not less than 90 days nor more than 120
days prior to the date of the Annual Meeting,  as provided in Article I, Section
2 of these  By-laws;  and (b) in the case of a special  meeting of  Stockholders
called  for the  purpose  of  electing  Directors,  not later  than the close of
business on the 10th day  following  the day on which  notice of the date of the
special  meeting  was  mailed or public  disclosure  of the date of the  special
meeting was made, whichever first occurs.



                                       1
<PAGE>

         To be in proper  written form, a  Stockholders  notice to the Secretary
must set forth (a) as to each person whom the  Stockholder  proposes to nominate
for election as a Director (i) the name,  age,  business  address and  residence
address of the person, (ii) the employer and principal occupation of the person,
(iii) a biographical profile of the person, including educational background and
business  and  professional  experience,  (iv) the class or series and number of
shares of capital stock of the Corporation  which are owned  beneficially and of
record by the person and (v) any other  information  relating to the person that
would be required to be disclosed in a proxy statement or other filings required
to be made in connection with solicitations of proxies for election of Directors
pursuant to Section 14 of the  Securities  Exchange Act of 1934, as amended (the
"Exchange Act"), and the rules and regulations promulgated  thereunder;  and (b)
as to the Stockholder  giving the notice (i) the name and record address of such
Stockholder,  (ii) the employer and principal  occupation  of such  Stockholder,
(iii)  the  class or  series  and  number  of  shares  of  capital  stock of the
Corporation which are owned beneficially or of record by such Stockholder,  (iv)
a description of all arrangements or understandings between such Stockholder and
each proposed  nominee and any other person or persons  (including  their names)
pursuant to which the nomination(s)  are to be made by such  Stockholder,  (v) a
representation  that such Stockholder intends to appear in person or by proxy at
the meeting to nominate  the person or persons  named in his notice and (vi) any
other  information  relating  to such  Stockholder  that would be required to be
disclosed  in a  proxy  statement  or  other  filings  required  to be  made  in
connection with  solicitations of proxies for election of Directors  pursuant to
Section  14 of the  Exchange  Act  and the  rules  and  regulations  promulgated
thereunder.  Such  notice  must be  accompanied  by a  written  consent  of each
proposed nominee to be named as a nominee and to serve as a Director if elected.

         No  person  shall  be  eligible  for  election  as a  Director  of  the
Corporation unless nominated in accordance with the procedures set forth in this
Section 7. If the Chairman of the meeting  determines  that a nomination was not
made in accordance with the foregoing procedures,  the Chairman shall declare to
the meeting that the  nomination was  defective,  and such defective  nomination
shall be disregarded.

         Section 8. Advance  Notice  Provisions for Business to be Transacted at
Annual  Meeting  -- No  business  may be  transacted  at an  Annual  Meeting  of
Stockholders,  other than business that is either (a) specified in the notice of
meeting (or any supplement thereto) given by or at the direction of the Board of
Directors (or any duly authorized  committee  thereof),  (b) otherwise  properly
brought  before  the  Annual  Meeting  by or at the  direction  of the  Board of
Directors (or any duly authorized  committee  thereof) or (c) otherwise properly
brought before the Annual Meeting by any  Stockholder of the Corporation (i) who
is a Stockholder of record of any class entitled to vote on such business on the
date of the  giving  of the  notice  provided  for in this  Section 8 and on the
record  date for the  determination  of  Stockholders  entitled  to vote at such
Annual  Meeting and (ii) who complies  with the notice  procedures  set forth in
this Section 8.

         In addition to any other  applicable  requirements,  for business to be
properly  brought before an Annual Meeting by a  Stockholder,  such  Stockholder
must have given timely notice thereof in proper written form to the Secretary of
the Corporation.

         To be timely, a Stockholders  notice to the Secretary must be delivered
to or mailed and received at the principal  executive offices of the Corporation
not less  than 90 days nor more  than 120 days  prior to the date of the  Annual
Meeting, as provided in Article I, Section 2 of these By-laws.

         To be in proper  written form a  Stockholders  notice to the  Secretary
must set forth as to each matter such  Stockholder  proposes to bring before the
Annual  Meeting (i) a brief  description  of the business  desired to be brought
before the Annual  Meeting and the reasons for  conducting  such business at the
Annual Meeting, (ii) the name and record address of such Stockholder,  (iii) the
employer and principal occupation of such Stockholder,  (iv) the class or series
and  number  of  shares  of  capital  stock of the  Corporation  which are owned
beneficially  and of  record  by  such  Stockholder,  (v) a  description  of all
arrangements or understandings  between such Stockholder and any other person or
persons (including their names) in connection with the proposal of such business
by such  Stockholder  and any  material  interest  of such  Stockholder  in such
business and (vi) a representation  that such  Stockholder  intends to appear in
person or by proxy at the  Annual  Meeting  to bring  such  business  before the
meeting.

         No business  shall be conducted at the Annual  Meeting of  Stockholders
except  business  brought  before the  Annual  Meeting  in  accordance  with the
procedures  set forth in this Section 8; provided,  however,  that once business
has been properly  brought  before the Annual  Meeting in  accordance  with such
procedures,  nothing in this Section 8 shall be deemed to preclude discussion by
any  Stockholder  of any such  business.  If the  Chairman of an Annual  Meeting
determines  that business was not properly  brought before the Annual Meeting in
accordance  with the  foregoing  procedures,  the Chairman  shall 

                                        2
<PAGE>

declare to the meeting that the business  was not  properly  brought  before the
meeting, and such business shall not be transacted.

                             Article II -- Directors

         Section 1. General Powers -- All corporate powers shall be exercised by
or under the authority of, and the business and affairs of the Corporation shall
be  managed  under the  direction  of,  the Board of  Directors,  subject to any
requirement of Stockholder action.

         Section 2. Number,  Election,  Term and  Qualification -- The number of
Directors of the Corporation  shall be fixed by the Shareholders or by the Board
of  Directors,  but shall not be fewer than eight nor more than twelve.  For the
purpose of election of Directors  only, the Directors  shall be divided into two
classes;  the Directors whom the holders of Class A Common Stock are entitled to
elect shall be designated Class A Directors,  and the Directors whom the holders
of Class B Stock are  entitled to elect shall be  designated  Class B Directors.
Directors shall,  except as provided in Section 3 of this Article II, be elected
by the  classes of shares  entitled to elect  them,  at each  Annual  Meeting of
Stockholders,  to hold office until the next Annual Meeting of  Stockholders  or
until  their  death,  resignation,   retirement,  removal  or  disqualification.
Directors need not be residents of the  Commonwealth of Virginia or Stockholders
of the  Corporation.  Except for a Director who may be or has been an Officer of
the Company, all Directors shall be under the age of 73 years, provided however,
that a Director  serving at the time he reaches  such age shall be  permitted to
complete his term of office but shall not thereafter be eligible for reelection,
and  provided  further,  that this  sentence  shall not apply to any Director in
office as of November 24, 1977.

         Section 3. Vacancies -- Except as limited by law, any vacancy occurring
in the Board of Directors may be filled by the affirmative vote of a majority of
the remaining Directors though less than a quorum of the Board of Directors.

         Section 4. Removal -- At a meeting  called  expressly for that purpose,
any Director may be removed from office, with or without cause, by a vote of the
Stockholders  holding a  majority  of the  shares  of the  class of stock  which
elected such  Director.  If any Directors  are so removed,  new Directors may be
elected at the same meeting.

         Section  5.  Compensation  -- The  Board of  Directors  may  compensate
Directors  for their  services  as such and may  provide  for the payment of all
expenses  incurred by Directors in attending regular and special meetings of the
Board of Directors.

         Section 6. Advisory  Directors -- The Directors may, from time to time,
by a  majority  vote of all  Directors,  elect one or more  persons  to serve as
advisory  directors  for such  term(s)  as the  Directors  by  resolution  shall
establish  or until such  advisory  directors  death,  resignation,  retirement,
disqualification  or removal.  Advisory  directors shall not be Directors of the
Corporation  and shall have no rights,  privileges or powers of Directors  other
than those  specifically  provided herein or as may be specifically  assigned to
them by the Directors. Advisory directors shall attend meetings of the Directors
and meetings of any  committees of the Directors to which they may be appointed.
Advisory  directors  shall not be entitled to vote on any business coming before
the Directors or any Committee  thereof and shall not be counted for the purpose
of determining the number of Directors necessary to constitute a quorum, for the
purpose of  determining  whether a quorum is  present  or for any other  purpose
whatsoever.  Any or all  advisory  directors  may be removed at any time with or
without cause by vote of the  shareholders  or by action of the  Directors.  The
termination  of any persons  relationship  with the  Corporation  as an advisory
director  shall not be deemed to create a vacancy in the  position  of  advisory
director.

                        Article III -- Directors Meetings

         Section  1.  Annual  Meeting  -- The  Annual  Meeting  of the  Board of
Directors  (which meeting shall be considered a regular meeting for the purposes
of notice) shall be held on the same day as the Annual  Meeting of  Stockholders
for  the  purpose  of  electing  Officers,  unless  the  Board  shall  determine
otherwise,  and carrying on such other business as properly may come before such
meeting.

         Section  2.  Regular  Meetings  --  Regular  meetings  of the  Board of
Directors  shall be held for the  purpose of  carrying  on such  business as may
properly  come before the meeting in the months of January,  March,  May,  July,
September  and  November of each year on such day within such months and at such
time and at such place,  within or without the Commonwealth of Virginia,  as may
be  designated  by the  Chairman  and  specified  in the notice of the  meeting.
Furthermore,   regular  meetings  of  the  Board  of  Directors  shall  be  held
immediately  following  each  special  meeting of  Stockholders  to act upon any
matter considered by the Stockholders and to consider such other business as may

                                       3

<PAGE>

properly  come before the meeting.  Any such meeting  shall be held at the place
where the Stockholders meeting was held.

         Section  3.  Special  Meetings  --  Special  meetings  of the  Board of
Directors  shall  be  held on the  call of the  Chairman  of the  Board,  a Vice
Chairman, the President,  or any four members of the Board of Directors,  at the
principal  office of the Corporation or at such other place as the President may
direct.

         Section 4.  Notice -- Notice of regular  and  special  meetings  of the
Board of Directors  shall be mailed to each  Director at least two (2) days,  or
telegraphed at least  twenty-four (24) hours,  prior to the time of the meeting.
Notice of a special  meeting must set forth the purpose for which the meeting is
called.

         Section 5. Quorum -- A majority of the  Directors  shall  constitute  a
 quorum  for  the  transaction  of  business.  The  act of the  majority  of the
 Directors present at a meeting at which a quorum is present shall be the act of
 the Board of Directors.

         Section 6. Waiver of Notice -- Notwithstanding  any other provisions of
these By-laws,  whenever notice of any meeting for any purpose is required to be
given to any  Director  a waiver  thereof  in  writing  signed by the  person or
persons  entitled  to said  notice,  whether  before  or after  the time  stated
therein, shall be the equivalent to the giving of such notice.

         A Director who attends a meeting shall be deemed to have had timely and
proper notice thereof unless he attends for the express  purpose of objecting to
the  transaction of any business  because the meeting is not lawfully  called or
convened.

         Section 7. Action  Without A Meeting -- Any action which is required to
be taken at a meeting of the Directors or of a Directors  Committee may be taken
without a meeting if a consent  in  writing,  setting  forth the action so to be
taken,  shall be signed before such action by all of the Directors or all of the
members of the  Committee,  as the case may be. Such consent shall have the same
force and effect as a unanimous vote.

                       Article IV -- Directors Committees

         Section  1.  Executive  Committee  --  The  Board  of  Directors,  by a
resolution  adopted by a majority of the number of  Directors,  may designate no
less than four (4) nor more than six (6)  Directors,  including  the Chairman of
the Board,  the Chairman of the Executive  Committee,  any Vice Chairman and the
President,  to  constitute  an  Executive  Committee.  Members of the  Executive
Committee  shall serve until removed,  until their  successors are designated or
until the  Executive  Committee  is  dissolved  by the Board of  Directors.  All
vacancies  which may  occur in the  Executive  Committee  shall be filled by the
Board of Directors. The Executive Committee,  when the Board of Directors is not
in session,  may exercise all of the powers of the Board of Directors  except as
limited by law, and may authorize the seal of the  Corporation  to be affixed as
required.  Regular  meetings of the  Executive  Committee  shall be held six (6)
times per year,  alternating  with the  regular  meetings  of the full  Board of
Directors,  on such days and at such time and at such  place,  within or without
the Commonwealth of Virginia,  as may be designated by the Chairman of the Board
or  Chairman  of the  Executive  Committee  and  specified  in the notice of the
meeting.  The Special Meetings,  Quorum,  Waiver of Notice, and Action Without A
Meeting provisions applicable to meetings of the Board of Directors set forth in
Article III, Sections 3, 5, 6, and 7,  respectively,  shall apply to meetings of
the Executive  Committee as well,  with all  references  therein to Directors to
refer to the members of the Executive  Committee and all  references  therein to
the Board of Directors to refer to the  Executive  Committee.  Notice of regular
and special  Executive  Committee  meetings of the Board of  Directors  shall be
telephoned or otherwise given to each member thereof at least  twenty-four  (24)
hours prior to the time of the  meeting.  Notice of a special  meeting  must set
forth the purpose for which the meeting is called.

         Section 2. Other Committees -- Other Committees with limited  authority
may be  designated  by a resolution  adopted by a majority of the full number of
Directors.

                              Article V -- Officers

         Section 1.  Officers  -- The  Officers  of the  Corporation  shall be a
Chairman of the Board, a Chairman of the Executive  Committee,  one or more Vice
Chairmen of the Board, a President, one or more Vice Presidents (any one or more
of whom may be  designated  as an  Executive  Vice  President  or a Senior  Vice
President),  a General Counsel, a Secretary,  a Treasurer,  a Controller and, in
the  discretion of the Board of Directors,  one or more  Assistant  Secretaries,
Assistant Treasurers and Assistant  Controllers.  The Chairman of the Board, the
Chairman  of the  Executive  Committee,  the Vice  

                                       4

<PAGE>

Chairmen of the Board and the President  shall be chosen from the members of the
Board of  Directors.  Any two offices may be combined in the same person  except
the offices of President and Secretary.

         Section 2.  Election,  Term -- Officers shall be elected at the regular
Annual  Meeting of the Board of  Directors or at such other time as the Board of
Directors may determine and shall hold office,  unless  removed,  until the next
Annual  Meeting of the Board of Directors or until their  successors are elected
and qualified.

         Section 3.  Removal of Officers  -- Any Officer may be removed  with or
without cause at any time by the Board of Directors at any duly called meeting.

         Section 4. Duties of Chairman of the Board -- The Chairman of the Board
shall be a member of the Executive  Committee  and, in the absence or incapacity
of the President or vacancy in the office of President, shall perform the duties
of that office until the Board of Directors shall otherwise determine.  He shall
preside at all meetings of the  Stockholders  and Directors,  and shall see that
all the  orders and  resolutions  of the Board of  Directors  are  carried  into
effect,  subject,  however,  to the  rights of the  Directors  to  delegate  any
specific  powers.  He shall, in addition,  have such powers and duties as may be
specifically assigned to him by the Board of Directors.

         Section  5.  Duties  of  Chairman  of the  Executive  Committee  -- The
Chairman  of  the  Executive  Committee  shall  be a  member  of  the  Executive
Committee,  and shall  preside at all meetings of the  Executive  Committee  and
shall see that all orders and resolutions of the Executive Committee are carried
into  effect,  subject,  however,  to the rights of the  Executive  Committee to
delegate any specific powers. He shall, in addition, have such powers and duties
as may be specifically assigned to him by the Board of Directors.

         Section  6.  Duties of Vice  Chairmen  of the Board --  Subject  to the
control  of the  Board of  Directors  and the  Chairman  of the Board and to the
provisions of the Articles of Incorporation and By-laws, the Vice Chairmen shall
severally  perform such duties as may, from time to time, be assigned to each by
the Chairman of the Board or the Board of Directors.

         Section 7. Duties of  President  -- Subject to the control of the Board
of Directors and the Chairman of the Board and to the provisions of the Articles
of  Incorporation  and  By-laws,   the  President  shall  have  general  charge,
supervision and control of all the business and affairs of the Corporation,  and
in the absence or incapacity of the Chairman of the Board or the Vice  Chairmen,
shall perform the duties of the Chairman or the Vice Chairmen until the Board of
Directors  shall otherwise  determine.  He shall make annual reports showing the
condition of the affairs of the Corporation,  making such  recommendations as he
thinks proper, and shall from time to time submit to the Board of Directors such
information  as may be  required,  relating to the  business and property of the
Corporation.  He shall further  perform all such duties as may from time to time
be assigned or delegated to him by the Board of Directors.

         Section  8.  Duties of Vice  Presidents  -- The Vice  Presidents  shall
severally  perform such duties as may, from time to time, be assigned to each by
the  Chairman of the Board,  the Vice  Chairmen,  the  President or the Board of
Directors.

         Section 9. Duties of General  Counsel -- The General  Counsel  shall be
the chief legal  officer of the  Corporation.  He shall,  with the help of those
whom he may employ  (including  any firm of which he may be a member)  supervise
the  handling of all claims made by or against  the  Corporation,  the filing of
such  statements,  reports or other  documents  as may be  required by state and
federal agencies  controlling  corporations and their  securities,  render legal
advice to the Officers and Directors and generally manage all matters of a legal
nature for the Corporation.

         Section 10. Duties of Secretary -- The Secretary shall keep a record in
proper  books for the purpose of all meetings  and  proceedings  of the Board of
Directors  and  of  the  Executive   Committee  and  also  the  minutes  of  the
Stockholders  meetings,  and record all the votes of the  Corporation.  He shall
attend to the giving and  serving of all  notices of the  Corporation  and shall
notify the Directors and  Stockholders of their  respective  meetings.  He shall
have custody of the seal of the Corporation and shall affix the seal or cause it
to be affixed to all documents  which are authorized to be executed on behalf of
the  Corporation  under its corporate  seal. He shall have custody of all deeds,
leases, and contracts and shall have charge of the books,  records and papers of
the Corporation  relating to its  organization and management.  In addition,  he
shall  perform such other duties as may from time to time be delegated to him by
the  Chairman of the Board,  the Vice  Chairmen,  the  President or the Board of
Directors.

         Section 11. Duties of Treasurer -- The Treasurer  shall have custody of
all the funds and securities of the Corporation and shall dispose of the same as
provided  in these  By-laws,  or as directed  by the Board of  Directors  or the
Executive  Committee,  if  created.  He shall  have the care and  custody of all
securities,  books of account,  documents and papers of the  Corporation  except
such as are kept by the  Secretary.  He shall  keep  regular  and full  accounts
showing his  receipts  and  disbursements.

                                       5
<PAGE>

He shall at all times submit to the Board of Directors such statements as to the
financial  condition of this  Corporation  as they may require and shall perform
such other  duties as may from time to time be  delegated to him by the Chairman
of the Board, the Vice Chairmen, the President or the Board of Directors.

         Section 12. Duties of Controller -- The Controller shall be responsible
for  all  accounting,   budgeting,   and  internal  auditing  functions  of  the
Corporation,  subject to the  direction of the  Chairman of the Board,  the Vice
Chairmen,  the President,  the Vice President designated as Principal Accounting
Officer,  or the Board of  Directors.  In addition,  he shall perform such other
duties  as may from  time to time be  delegated  to him by the  Chairman  of the
Board, the Vice Chairmen, the President or the Board of Directors.

         Section  13.   Duties  of  Assistant   Secretaries   --  The  Assistant
Secretaries  shall,  jointly or  severally,  in the absence or incapacity of the
Secretary  or  vacancy  in the office of  Secretary,  perform  the duties of the
Secretary. They shall also perform such other duties as may from time to time be
delegated  to  them  by the  Chairman  of the  Board,  the  Vice  Chairmen,  the
President, the Board of Directors or the Secretary.

         Section 14. Duties of Assistant  Treasurers -- The Assistant Treasurers
shall,  jointly and severally,  in the absence or incapacity of the Treasurer or
vacancy in the office of Treasurer,  perform the duties of the  Treasurer.  They
shall also  perform  such other  duties as may from time to time be delegated to
them by the Chairman of the Board, the Vice Chairmen,  the President,  the Board
of Directors or the Treasurer.

         Section  15.   Duties  of  Assistant   Controllers   --  The  Assistant
Controllers  shall,  jointly and severally,  in the absence or incapacity of the
Controller  or vacancy in the office of  Controller,  perform  the duties of the
Controller, and shall in general assist the Controller in the performance of his
duties.  They shall also  perform  such other duties as may from time to time be
delegated  to  them  by the  Chairman  of the  Board,  the  Vice  Chairmen,  the
President, the Board of Directors or the Controller.

         Section 16.  Salaries of Officers -- The Board of  Directors  shall fix
the salaries of all of the Officers of the Corporation.

         Section 17. Bonds -- The Board of Directors may by  resolution  require
that any or all Officers,  agents and employees of the Corporation  give bond to
the  Corporation,   with  sufficient  sureties,   conditioned  on  the  faithful
performance of the duties of their respective  offices or positions,  and comply
with such other  conditions as may from time to time be required by the Board of
Directors.

                       Article VI -- Certificates of Stock

         Section  1. Form --  Certificates  representing  shares of the  capital
stock  of the  Corporation  shall  be in such  form as is  permitted  by law and
prescribed  by the Board of Directors  and shall be signed by the President or a
Vice President and the Secretary or an Assistant  Secretary or any other Officer
authorized by a resolution of the Board of Directors. They may, but need not, be
sealed with the seal of the Corporation or a facsimile  thereof.  The signatures
of the Officers upon such  certificates  may be facsimiles if the certificate is
countersigned  by a Transfer  Agent or registered by a Registrar  other than the
Corporation itself or an employee of the Corporation.

         In case any Officer  who has signed or whose  facsimile  signature  has
been placed upon a stock certificate shall have ceased to be such Officer before
such  certificate is issued,  it may be issued by the Corporation  with the same
effect as if he were such Officer at the date of its issue.

         Section 2. Transfer  Agents and  Registrars  -- Transfer  Agents and/or
Registrars  for the stock of the  Corporation  may be  appointed by the Board of
Directors and may be required to countersign stock certificates.

         Section 3. Lost, Destroyed and Mutilated Certificates -- Holders of the
stock of the Corporation shall  immediately  notify the Corporation of any loss,
destruction  or  mutilation  of the  certificate  therefor,  and  the  Board  of
Directors may in its discretion,  or any Officer of the Corporation appointed by
the Board of Directors for that purpose may in his discretion, cause one or more
new  certificates for the same number of shares in the aggregate to be issued to
such  Stockholder  upon  the  surrender  of the  mutilated  certificate  or upon
satisfactory proof of such loss or destruction and the deposit of a bond in such
form and amount and with such surety as the Board of Directors may require.

         Section 4. Transfer of Stock -- The stock of the  Corporation  shall be
transferable  or assignable  only on the books of the Corporation by the holders
in person or by attorney on surrender of the  certificates  for such shares duly
endorsed and, if sought to be transferred by attorney,  accompanied by a written
power of attorney to have the same transferred on the books of the Corporation.



                                       6
<PAGE>

         Section 5. Closing of Transfer  Books and Fixing Record Date -- For the
purposes  of  determining  Stockholders  entitled to notice of or to vote at any
meeting of  Stockholders  or any  adjournment  thereof,  or  entitled to receive
payment of any dividend, or in order to make a determination of Stockholders for
any other proper purpose,  the Board of Directors of this Corporation may fix in
advance a date as the record date for any such  determination  of  Stockholders,
such  date in any case to be not more  than  seventy  days  prior to the date on
which the particular  action requiring such  determination of Stockholders is to
be taken.  If no  record  date is fixed for the  determination  of  Stockholders
entitled to notice of or to vote at a meeting of  Stockholders,  or Stockholders
entitled to receive  payment of a dividend,  the date on which the notice of the
meeting is mailed or the date on which the  resolution of the Board of Directors
declaring such dividend is adopted, as the case may be, shall be the record date
for such determination of Stockholders. When a determination of Stockholders has
been  made as  provided  in this  section  with  respect  to any  meeting,  such
determination shall apply to any adjournment thereof.

                       Article VII -- Voting of Stock Held

         Unless  otherwise  provided by the vote of the Board of Directors,  the
Chairman of the Board, a Vice Chairman, the President, or the Secretary may from
time to time  appoint  an  attorney  or  attorneys  or agent or  agents  of this
Corporation to cast the votes which this  Corporation may be entitled to cast as
a  Stockholder  or  otherwise  in any other  corporation,  any of whose stock or
securities  may be held by this  Corporation,  at meetings of the holders of the
stock or other securities of such other corporation, or to consent in writing to
any action by any other such corporation, and may instruct the person or persons
so appointed as to the manner of casting such votes or giving such consent,  and
may execute or cause to be executed on behalf of this  Corporation  such written
proxies,  consents,  waivers or other  instruments  as he may deem  necessary or
proper in the  premises;  or the  Chairman of the Board,  a Vice  Chairman,  the
President,  or the  Secretary  may himself  attend any meeting of the holders of
stock or other securities of such other corporation and thereat vote or exercise
any powers of this  Corporation as the holder of such stock or other  securities
of such other corporation.

                          Article VIII -- Miscellaneous

         Section  1.  Checks,  Notes,  Etc.  -- All  checks  and  drafts  on the
Corporations  bank  accounts  and  all  bills  of  exchange,  promissory  notes,
acceptances and other instruments of a similar character shall be signed by such
Officer or Officers or agent or agents of the  Corporation as shall be thereunto
authorized from time to time by the Board of Directors.

         Section 2. Fiscal Year -- The fiscal year of the  Corporation  shall be
determined in the  discretion  of the Board of Directors,  but in the absence of
any such determination it shall be the calendar year.

         Section 3.  Corporate  Seal -- The Corporate Seal shall be circular and
shall have inscribed  thereon,  within and around the  circumference,  the words
"Media General, Inc., Richmond, VA." In the center shall be the word "Seal."

                            Article IX -- Amendments

         Section 1. New By-laws and  Alterations -- These By-laws may be amended
or repealed and new By-laws may be made at any regular or special meeting of the
Board of  Directors  by a majority of the Board.  However,  By-laws  made by the
Board of Directors may be repealed or changed and new By-laws may be made by the
Stockholders  and the  Stockholders  may prescribe  that any By-law made by them
shall not be altered, amended, or repealed by the Directors.

         Section  2.  Legislative  Amendments  -- In event any  portion of these
By-laws is subsequently altered by act of the General Assembly of Virginia those
portions thereof which are not affected by such legislation shall remain in full
force and effect  until and unless  altered or repealed in  accordance  with the
other terms hereof.




                                        7

<TABLE> <S> <C>


<ARTICLE>                           5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL  INFORMATION  EXTRACTED  FROM MEDIA
GENERAL, INC.'S CONSOLIDATED CONDENSED BALANCE SHEETS AND CONSOLIDATED CONDENSED
STATEMENTS OF  OPERATIONS  AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.

</LEGEND>
<MULTIPLIER>                        1,000
       
<S>                                                  <C>
<PERIOD-TYPE>                                        9-MOS
<FISCAL-YEAR-END>                                                                DEC-28-1997
<PERIOD-END>                                                                     SEP-28-1997
<CASH>                                                                           5,205
<SECURITIES>                                                                     0
<RECEIVABLES>                                                                    103,563
<ALLOWANCES>                                                                     6,135
<INVENTORY>                                                                      18,055
<CURRENT-ASSETS>                                                                 158,168
<PP&E>                                                                           1,081,300
<DEPRECIATION>                                                                   570,328
<TOTAL-ASSETS>                                                                   1,754,080
<CURRENT-LIABILITIES>                                                            148,325
<BONDS>                                                                          915,000
                                                            0
                                                                      0
<COMMON>                                                                         133,457
<OTHER-SE>                                                                       263,242
<TOTAL-LIABILITY-AND-EQUITY>                                                     1,754,080
<SALES>                                                                          667,546
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